anti-wrinkle results that get even better over time. In March 2015 Thailand opened its largest ever store in the new EmQuartier mall with the widest ever product selection, including over 3,000 products available exclusively at Boots, targeted to meet the needs of both Thai and Tourist customers shopping in the mall. PROMOTION Since June 2014 Boots Thailand has followed the global “Let’s feel good” communications campaign designed to support the mission MARKET ACHIEVEMENTS of delivering products and services that help Boots Thailand is part of the Retail Pharmacy As well as supporting the health and wellbeing of people to look and feel their very best. International Division of Boots Alliance. Thailand through its Pharmacies, Boots Thailand is Grounded in customer insights, it was The Retail Pharmacy International Division has committed to Corporate Responsibility. Customer, created to encourage customers to take pharmacy-led health and beauty retail businesses supplier and employee donations have contributed active steps to look and feel their best in eight* countries with 4,582* retail stores and a vital funds and supplies to the BaanGerda through the vast range of health and beauty growing online presence. Foundation; a children’s charity that provides shelter, products available in store, along with the (Nasdaq: WBA) is the first global pharmacy-led, food and medicine for HIV/AIDS affected children expert advice and information available from health and wellbeing enterprise in the world. The in the Lopburi province in Thailand. Healthcare Boots Pharmacists and Boots Beauty company was created through the combination of needs in the region are also supported, for instance Advisors. Walgreens and in December 2014, in the wake of Typhoon Haiyanin South-East This campaign comprises a number of bringing together two leading companies with iconic Asia, Boots donated medical supplies through initiatives developed to reflect and support brands, complementary geographic footprints, International Health Partners to help survivors on what matters to the Boots customers. shared values and a heritage of trusted healthcare the ground, many of whom were left homeless. This includes in store, external and online services through pharmaceutical wholesaling and Boots Thailand was the first pharmacy chain to be SEVENTEEN continue to sell well with beauty communications that inspire customers with community pharmacy care, dating back more than 100% certified as an accredited pharmacy chain by conscious Thai customers. In 2009, No7’s Protect great products, offers, advice and information 100 years. the Ministry of Public Health in Thailand. & Perfect Intense Serum was Boots Thailand’s best- to fulfill their health and beauty needs. ** The company employs over 370,000 people selling product, showing how No7 continues to ** and has a presence in more than 25 countries; HISTORY innovate after the brand first launched back in 1935. it is the largest retail pharmacy, health and daily In 1849 John Boot opened the first Boots store Many own brand product ranges are also locally living destination in the USA and Europe. Including selling herbal remedies, in Goosegate, Nottingham. sourced and formulated specifically for the South its equity method investments, Walgreen Boots Boot and Company was formed in Nottingham, East Asia market. Alliance is the global leader in pharmacy-led health England in 1883 and, as well as enjoying continued Another key development in Thailand came in ** and wellbeing retail with over 13,100 stores in growth in the UK, more recently, the business has 2011, when Boots Thailand launched a Boots loyalty ** eleven countries. The company includes one of focused on international expansion, taking its health card programme which by 31 May 2015 had one the largest global pharmaceutical wholesale and and beauty products and services to customers all million active members*. Since May 2015 the card ** distribution networks with over 350 distribution over the world. has been available for free, encouraging even more † centres delivering to more than 200,000 The roots of Boots in Thailand can be traced customers to sign up to the membership with a pharmacies, doctors, health centres and hospitals back to 1969 when a new company was formed simple and convenient registration in store. each year in nineteen** countries. In addition, in the country as part of wider international *As at 31 May 2015, excluding equity method investments. Walgreens Boots Alliance is one of the world’s development following the successful launch of Active: members who have used their card at least once in last six months largest purchasers of prescription drugs and many Brufen (Ibuprofen). Initially it was formed to market other health and wellbeing products. products from the UK but manufacturing capability PRODUCT *As as 31 May 2015, excluding equity method investments had been developed in Thailand by the late 1970s. **As at 31 May 2015, including equity method investments Boots Thailand has a portfolio of highly regarded † For 12 months ended 31 May 2015 including equity method Then, in 1996, Thailand was selected as the first country to support retail expansion across Asia and long established product brands. These include and by the end of 1997 there were five stores in No7 (the UK’s leading skincare brand), the Botanics operation. Just ten years later there were 100 Boots range (developed in partnership with Royal Botanic stores open. Gardens, Kew in London) and Soap & Glory (an In the same year that the wider Boots business indulgent bathcare and beauty brand). celebrated 160 years of the brand, Boots Thailand Product innovation and development, packaging opened its 160th store, becoming one of the largest and product marketing capabilities are key skills health and beauty chains in the country. which enable the development of new and existing One reason for Boots success in Thailand is brands. RECENT DEVELOPMENTS BRAND VALUES No7 is the UK’s leading skincare brand. Launched The vision of Walgreens Boots Alliance is to be that its own brands including No7, Botanics and www.th.boots.com in 1935, No7 is best known for its internationally the first choice for pharmacy, wellbeing and beauty www.facebook.com/bootsthailand acclaimed range of anti-ageing beauty serums, - caring for people and communities around the bootsthailand developed by the Boots product development world. Its purpose is to help people across the team in Nottingham, UK, and all independently world lead healthier and happier lives. Walgreens scientifically tested. Boots Alliance takes seriously its aim of inspiring a The No7 team continues to invest in healthier and happier world, as reflected in the core groundbreaking research and development and values: Things you didn’t know about the Retail International team responds to the ever Trust - Respect, integrity and candour guide actions Boots Thailand changing needs of its millions of customers every to do the right thing. Care day. From No7’s range of clinically proven anti- - Its people and customers inspire action with l Boots invented Ibuprofen. ageing serums, to the breakthrough No7 Match commitment and passion. l Boots Thailand was the first pharmacy chain to Innovation Made Service, No7 customers believe in the power - It cultivates an open and be 100% certified as an accredited pharmacy chain of Boots products as much as they do. entrepreneurial mind-set in all that it does. by the Ministry of Public Health in Thailand. Following the huge success of the launch of No7 Partnership - Working collaboratively with partners l Boots Thailand launched the first diagnostic Protect & Perfect Intense ADVANCED Serum to win together. machine in Thailand that measures skin tone to Dedication in November 2014, by May 2015 there were - Working with rigour, simplicity and exactly match it with a No7 foundation. groundbreaking test results to confirm that this agility to deliver exceptional results. l Boots Thailand offers more than 3,000 Exclusive was the UK’s first serum clinically proven to deliver products to customers in Thailand.

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