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Lending Trend Etfs AMPLIFYLEND CROWDBUREAU® ONLINE LENDING and DIGITAL BANKING ETF WHY INVEST in LEND?

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Lending Trend Etfs AMPLIFYLEND CROWDBUREAU® ONLINE LENDING and DIGITAL BANKING ETF WHY INVEST in LEND? As of 3/31/2021 Invest in the Online Amplify Lending Trend ETFs AMPLIFYLEND CROWDBUREAU® ONLINE LENDING AND DIGITAL BANKING ETF WHY INVEST IN LEND? 1. Access to a rapidly growing and evolving industry that seeks to disrupt the LEND seeks investment results that generally financial and banking sectors. correspond to the CrowdBureau® P2P On- line Lending and Digital Banking Index (the 2. Diverse group of global companies providing solutions for increasing Index). The Index is comprised of companies capital needs of businesses and individuals. that 1) operate the platforms that facilitate 3. Expertise – CrowdBureau® (Index Provider) is a thought leader in the P2P lending and digital banking, and 2) pro- online lending & digital banking space. vide the technology & software that enable the operation of these platforms. WHAT IS PEER-TO-PEER LENDING? FUND FACTS Peer-to-peer (P2P) lending is the practice of lending money to businesses and Ticker LEND individuals through online services that match lenders with borrowers. P2P/ CUSIP 032108862 online lending generally refers to the financing method, typically internet-based, by which capital is raised through the solicitation of small individual investments Intraday NAV LENDIV or contributions from a large number of persons, entities or institutions that Expense Ratio 0.65% lend money directly or indirectly to businesses or consumers. Inception Date 5/9/2019 P2P lenders provide a solution for businesses and individuals to the inefficiencies Exchange NYSE Arca found within the traditional banking systemvestment to the mining space. M&A activity favors junior miners, as it is cheaper for senior miners to buy production Index-Tracking than build capacity themselves. Number of Holdings* 48 PORTFOLIO CATEGORIES & WEIGHTINGS INDEX DETAILS CrowdBureau® P2P The portfolio includes the following types and weights of companies with busi- Index Name Online Lending and ness operations that fall into one of the following segments: Digital Banking Index Index Ticker CBLENDT 85% 15% Rebalance Quarterly Website crowdbureau.com MARKET CAPITALIZATION Large Cap (> $10B) 67% Mid Cap ($2B - $10B) 14% Small Cap (< $2B) 19% P2P Marketplace Lenders Providers of Technology *as of 3/31/2021 & Digital Bank Platforms & Software Solutions Holdings and allocations are subject to change at any time and should not be considered a recommendation to 1. P2P Marketplace/Online Lenders buy or sell a security. 2. U.S. Financial Institutions Offering a Digital Banking Platform Effective November 23, 2020, the Fund’s name changed from the Amplify CrowdBureau® Peer-to-Peer Lending 3. Social Networking Platforms & Crowdfunding ETF to the Amplify CrowdBureau® Online Lending and Digital BankingETF. The underlying Index that the Fund seeks to track also changed from the CrowdBureau Peer-to-Peer Lending and Equity Crowd- funding Index to the CrowdBureau Online Lending and Digital Banking Index. MARKET SEGMENTS TOP 10 HOLDINGS As Of 3/31/2021 As Of 3/31/2021 Ticker Company % Wt. Argentina 0.4% Brazil 0.5% TREE Lendingtree Inc 12.64% Canada 2.0% LU Lufax Holding Ltd 11.47% AFRM Affirm Holdings Inc 9.02% UPST Upstart Holdings Inc 6.97% United States China LC Lendingclub Corp 6.97% 80.3% 16.9% ENVA Enova International Inc 4.83% FIS Fidelity Nat'l Info Serv 4.19% FISV Fiserv Inc 3.79% GPN Global Payments Inc 2.83% GSKY Greensky Inc 2.49% Holdings and allocations are subject to change at any time and should not be considered a recommendation to buy or sell a security. LEND PERFORMANCE Quarter End as of March 31, 2021 Cumulative (%) Annualized (%) 1 Mo. 3 Mo. 6 Mo. YTD Since Inception 1 Yr. Since Inception Fund NAV 5.43% 15.06% 29.01% 15.06% -32.78% 41.51% -18.88% Closing Price 5.16% 14.80% 28.49% 14.80% -32.96% 41.95% -18.99% CrowdBureau P2P Online Lending/Digital Banking Index 5.47% 15.47% 30.24% 15.47% -31.33% 43.47% -17.96% Fund inception date: (5/9/2019). The performance data quoted represents past performance. Past performance does not guarantee future results. The investment return and principal value of an investment will fluctuate so that an investor’s shares, when sold or redeemed, may be worth more or less than their original cost and current performance may be lower or higher than the performance quoted. Brokerage commissions will reduce returns. For performance data current to the most recent month-end please call 855-267- 3837 or visit AmplifyETFs.com/LEND. Brokerage commissions will reduce return. Carefully consider the Fund’s investment ob- their intentions for the use of the loan proceeds. The ration (“CrowdBureau” or the “Index Provider”) de- jectives, risk factors, charges, and expenses platforms in which the Fund may invest may have a signed to capture the peer-to-peer securities-based higher risk profile and be more volatile than com- crowdfunding and digital lending ecosystem by before investing. This and additional infor- panies engaged in lines of business with a longer, tracking the price and total return performance of mation can be found in Amplify Funds statu- established history and such investments should be publicly traded firms domiciled across the globe but tory and summary prospectus, which may be viewed as longer term investments. Any increase listed for trading in the United States (“U.S.”), includ- obtained above or by calling 855-267-3837, in default rates on a platform’s peer-to-peer loans ing common stock, American Depository Receipts could adversely affect the platform’s profitability (“ADRs”), American Depositary Shares (“ADSs”) and or by visiting AmplifyETFs.com. Read the and, therefore, the Fund’s investments in the plat- Global Depositary Receipts (“GDRs). prospectus carefully before investing. form. As the use of Internet technology has become more prevalent in the course of business, the Fund Amplify Investments LLC is the Investment Adviser Investments in foreign securities involve greater vol- has become more susceptible to potential operation- to the Fund, and Penserra Capital Management, LLC atility and political, economic, and currency risks and al risks through breaches in cyber security. serves as the Investment Sub-Adviser. differences in accounting methods. These risks are greater for investments in emerging markets. The Peer-to-peer loans are originated and documented Amplify ETFs are distributed by Foreside Fund Ser- Fund’s return may not match or achieve a high de- in electronic form and there are generally no tangi- vices, LLC. gree of correlation with the return of the underlying ble written documents evidencing such loans or any Index. To the extent the Fund utilizes a sampling ap- payments owed thereon. As such, the online lending proach, it may experience tracking error to a greater ecosystem is susceptible to risks associated with extent than if the Fund had sought to replicate the such electronic systems. The platforms in which the Index. Investments in small and mid-cap companies Fund may invest may have a higher risk profile and may involve additional risks such as limited liquidity be more volatile than companies engaged in lines of and greater volatility than large-cap companies. In- business with a longer, established history and such vestments in peer-to-peer lending will not typically investments should be viewed as longer term invest- Amplify ETFs be guaranteed or insured by any third-party and will ments. Many of the P2P lending platforms are in the not typically be backed by any governmental author- early stages of development and have a limited op- ity. Prospective borrowers supply a variety of infor- erating history. As a result, there is limited historical QUESTIONS? mation regarding the purpose of the loan, income, data regarding the performance of P2P lending and Visit AmplifyETFs.com/LEND occupation and employment status (as applicable) to the long-term outlook of the industry is uncertain. the lending platforms. As a general matter, platforms Phone 855-267-3837 do not verify the majority of this information, which The CrowdBureau P2P Online Lending and Digital may be incomplete, inaccurate, false or misleading. Banking Index is a rules-based stock index owned, Email [email protected] Prospective borrowers may misrepresent any of the developed and maintained by CrowdBureau Corpo- information they provide to the platforms, including .
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