Industrial Machinery & Marine Business

particular interest in Europe. tractors. has long had a very Motorsports are an exciting showcase for the In its first year participating as a full In recent years, Nissan has successfully strong reputation in the market for high Nissan brand—and Nissan is involved at all levels, works team at the Rally 2003, streamlined and focused on its core activity of performance and outstanding quality. from international to grassroots motor Nissan made an amazing showing. creating outstanding automobiles. It enhances its The company also is leading the market sports activities where the general public can Three of the five South African- competitiveness in two other areas, forklifts and in its exhaust emission technologies, enjoy the excitement of automobile . produced Nissan Pickup entered, marine activities, where its engine and derived from its automobile technology. finished with remarkable fifth-, seventh- Nissan also responded to the fast- manufacturing skills continue to set it apart from and 11th-place results. The Team is growing Chinese market for forklifts the competition. now in the second year of a four-year during 2002 by establishing Nissan challenge to win the Rally, and data Forklift (Shanghai) Ltd. The 100-percent gained during this highly successful subsidiary of Nissan Motor Co., Ltd. will Putting Technology attempt will be used in the coming Applying Automotive enhance the sales and servicing of years to move even closer to the Nissan forklifts in . to the Test winner’s circle. Abilities Nissan launched the new LX Series (AGRES in Japan) of engine-powered Japan GT Championship forklifts for both the Japanese and At Nissan, motorsports are the Japan’s most popular touring race From the initial days of the Nissan overseas markets. The series is the passionate expression of the brand, series is the Japan GT Championship, Revival Plan, Nissan has consistently result of incorporating customer needs providing excitement for customers and and Skyline GT-Rs are there fighting moved to focus on its core activities with innovative technology, providing excellent exposure around the world. for position in this exciting racing and streamline the organization. At the low exhaust gas emissions, low fuels Racing is also an outstanding format. The race brings together same time, it has retained several key consumption and a range of original opportunity for both advancing and highly modified version of production business activities outside of the operator support equipment. showcasing the company’s line vehicles with a set of tight automobile field—businesses that technological capabilities. technical regulations to ensure very support the use of Nissan automobiles, Nissan Marine Nissan has a long history of tough competition before crowds or are in motorized areas where Nissan Nissan’s engine expertise is also on involvement in motorsports, including averaging 50,000. has built an outstanding, unique set display in the outboard motors

rally, Le Mans 24 Hours, Indy Racing LX Series (AGRES in Japan) of skills. produced by Nissan Marine. The League, touring-car racing and other March Cup One-Make Race company’s innovative four-stroke and categories. Nissan continues to Racing is largely a spectator sport, but Nissan Forklift two-stroke engines are noted for their challenge its competitors on stages Nissan is making the excitement of race The production of forklifts is a natural extreme reliability, quiet operation and around the world, particularly in driving a reality for many average for Nissan, as it draws on its engine, fuel efficiency. Nissan Marine’s TLDI 2- catagories that take models close to the Japanese through its March Cup One- vehicle design and engineering ability— stroke direct-injection technology was actual Nissan commercial lineup—for a Make Race series. Using a standard and the company has been doing so awarded Motorboating Magazine’s Nissan at the Dakar Rally stronger impact in enhancing the brand Nissan automobile—currently a version since 1957. The company produces a Editor’s Choice Award. and Nissan sales. of the highly popular March—with wide range of durable, reliable models standardized adaptations for racing, the its production centers in Japan, the US Nissan Rally Raid Team series gives amateurs a truly and Spain, built to meet the specific Nissan technology is truly challenged professional, yet affordable, standard needs of worldwide markets. Annual in the grueling Dakar Rally, a roughly for racing. The series also features a production is more than 27,000 units, three-week, 8,500-kilometer-plus school where drivers not only pick up sold in 85 countries around the world. race from to Africa across tips on improving lap times through Nissan forklifts include 1.0- to 7.0- uncompromising desert terrain. The analysis of their onboard data-loggers, ton gasoline, LPG and diesel engine- BX Series Dakar Rally is an outstanding showcase but instruction in track etiquette and driven models, and 1.0- to 3.0-ton Sun Cruise-22 of 50 years of Nissan 4x4 experience, maintenance techniques from electric three- and four-wheeled

Japan GT Championship with a worldwide audience and professional drivers. models, reach-type forklifts and towing

42 Nissan Annual Report 2002 Nissan Annual Report 2002 43