Shining Stars: SUPERCELL
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The Finnish Game Industry The Finnish game industry has been growing dramatically during the past three years. In Q1/2014 Finnish game industry consists of more than 200 companies. Significant part of the companies develop mobile games, but there is development virtually to all existing platforms. The start- up scene is vibrant. Over 50% of the existing game companies have been established during last couple of years. The most well-known Finnish game companies are at the moment Supercell with its Clash of Clans, and Rovio with its Angry Birds, but these superstar companies are just the tip of the iceberg. Though most of the well established companies are located in capital area, the development of the game industry is rapid in regional areas also. Picture: Supercell | HayDay The Finnish Game Industry Pictures of the front cover; • Fingersoft / Hill Climb Racing The global nature of game business and small • Frogmind / Badland GROWTH: • Grand Cru / Supernauts 2012-2013 size of the domestic market mean that the • Rovio / Angry Birds Classic • Supercell / Clash of Clans game industry is now a key component in Finland’s exports and economy, with well over Pictures of the back cover 260% • Cornfox & Brothers / Oceanhorn 90% of the production exported. • Redlynx / Trials Frontier • Remedy / Quantum Break • Supercell / Hay Day • Tribeflame / Benji Bananas It is also worth noticing that the total impact of the Finnish game business is even bigger than the value of the core of the industry (game development and services). When additional business activities and investments are taken into consideration, the total value of the entire branch is over two billion Euros. Key statistics of the industry are presented in this brochure. Following pages present some facts and figures about one of the most dynamic game development countries at the moment. Picture: Cornfox & Brothers | Oceanhorn Roots of The Finnish Game Industry The beginning of 80’s home computers & game Habbo development First First and hotel as a hobby internatio- still existing First First nal game game companies Dot.com commercial Assembly Sanxion are founded & mobile products events hype 1980 1985 Demoscene 1990 1995 2000 Supreme Snow- boarding Picture: Rovio | Angry Birds Digital Changes 51% of Digital mobile distribution on business Supercell was distribution in PC platform models acquired with expands (Steam) $ 1,5 billion by (Appstore) Gung Ho & Softbank 2011–2012 (15.10.2013) Investment Facebook Big internatio- recession & games and nal investments Max The growth social Angry to Finnish Game Payne of Nokia gaming Birds Companies 2000 2005 2010 2015 2020 HayDay & Clash of Clans Picture: Rovio | Angry Birds Total Value of the Finnish Game Industry 2013 INVESTMENTS 110 million € (USD 151 million) MERCHANDISE & LICENSING GAME INDUSTRY CORE 100 million € 900 million € (USD 137 million) (USD 1236 million) TOTAL 2210 million € (USD 3035 million) MERGERS & ACQUISITIONS 1100 million € (USD 1511 million) Picture: Grand Cru | Supernauts Turnover of the Finnish Game Industry Core (game development) 2008–2013 2013 900 million € (estimated) 2012 250 million € 2011 165 million € 2010 105 million € 2009 87 million € 2008 87 million € Picture: KapuToys | Kapu The Digital Toy Box Financial Transactions Name of the company Type of business Amount Year 2011-2014 BOOMLAGOON Mobile games $ 3.6 million 2014 USD NEXTGAMES Mobile games $ 6.0 million 2014 1.73 billion SINGON Console games $ 2.2 million 2014 2014 PLAYRAVEN Mobile games $ 2.3 million SONGHI Multiplatform $ 0.7 million 2014 $ 2.9 million 2013 $ 0.8 million 2012 $ 1.1 million 2011 SUPERCELL Mobile games $ 1.5 billion 2013 (51% of company was acquired by Softbank/GungHo) $ 130 million 2013 $ 15.0 million 2011 SERIOUSLY TBA $ 2.3 million 2013 Picture: OoKoohKo | Zero Tolerance Hero Financial Transactions Name of the company Type of business Amount Year SMALL GIANT GAMES Mobile games $ 0.8 million 2013 GRAND CRU Mobile games $ 11.0 million 2013 $ 2.0 million 2012 APPLIFIER Game play recording $ 4.0 million 2012 $ 2.0 million 2011 BEIZ Mobile games $ 1.0 million 2012 OVELIN Mobile games $ 1.4 million 2012 ROVIO Multiplatform + licensing $ 42.0 million 2011 GREY AREA Mobile games $ 1.9 million 2011 Picture: OoKoohKo | Zero Tolerance Hero Financial Transactions Name of the company Type of business Acquired by Year PLAYFORIA Multiplatform United Game Studios 2014 APPLIFIER Game play recording Unity Technologies 2014 FUTUREMARK PC games Rovio GAME STUDIOS 2012 Console, mobile and REDLYNX Ubisoft 2011 PC online games PC online games and ROCKETPACK Disney 2011 HTML5 technology UNIVERSOMO Mobile games THQ 2007 BITBOYS Technology/Engine ATI/AMD 2007 HYBRID GRAPHICS Technology/Engine Nvidia 2007 SUMEA Mobile games Digital Chocolate 2005 MR GOODLIVING Mobile games Real Networks 2004 Picture: Mountainsheep | Kinghunt Financial Transactions GREENFIELD INVESTMENTS è EA opened a studio in Helsinki September 2012. è Game development tools provider Unity also opened a studio in Helsinki November 2012. è Gameloft open a studio in Helsinki spring 2014. Picture: Grand Cru | Supernauts CAGR = Compound Annual Growth Rate in the Finnish Game Industry CAGR 2004–2013 39.5 % Long term CAGR of the Finnish game industry shows that the game industry in Finland has been growing significantly faster than the global game market. If the growth continues at the same rate, the turnover of the Finnish game industry will multiply to year 2020. Picture: Housemarque | Resogun Number of Employees in the Finnish Game Industry 2008–2013 2014 2400 (Q1 estimate) 2013 2200 2012 1800 2011 1264 2010 1079 2009 1020 2008 1147 Picture: Colossal Order | Cities In Motion 2 Location of the Companies 200+companies Ù Capital Area 37 % in total Ù Central Finland 23 % Ù Western Finland 7 % Ù Eastern Finland 12 % 20% Ù Northern Finland 20 % 23% 12% 7% 37% Picture: KapuToys | Kapu Forest Regional Hubs Ù Kotka: Playa/Cursor, Teemu Saarelainen Ù Kouvola: Kinno, Mika Lammi Ù Kajaani: Kajak Games, Kavio Cluster, Kimmo Nikkanen Ù Turku: Turku Sciencepark, Patrik Uhinki Ù Tampere: Tampere Game Factory, Antti Salomaa Ù Jyväskylä: Expa, Jonne Harja Ù Oulu: Oulu Business Kitchen, Jussi Autio Ù Helsinki: Otaniemi Marketing, Leigh Eving Ù Joensuu: Joensuu Gamelab, Veikko Miettinen Picture: Gajatri Studios | Yoga Retreat Shining Stars: SUPERCELL Ù 140 employees Ù Company founded in 2010 Ù $ 1.5B financing for 51% of the company by SoftBank and GungHo (2013) Ù $ 130 million financing (secondary share sales) by Index Ventures, IVP and Atomico (2013) Ù $ 12 million Series A financing round lead by Accel Partners (2011) Ù $ 3 million in Seed and Tekes financing (2010–2011) Ù Clash of Clans #1 grossing in 143 countries Ù HayDay #1 grossing title in 102 countries Picture: Supercell | Clash of Clans Shining Stars: ROVIO Ù 800+ employees Ù Company founded in 2003 Ù $ 42 million investment (2011) Ù Angry Birds (2009), Angry Birds Seasons (2010), Angry Birds Rio (2011) Ù Angry Birds Space, Bad Piggies, Angry Birds Star Wars (2012) Ù Angry Birds Go (2013) 2 billion downloads in total for all Angry Birds titles Ù Rovio Stars Publishing program (Tiny Thief, Juice Cubes, Icebreaker: A Viking Voyage) Picture: Rovio | Angry Birds Go Shining Stars: FINGERSOFT Ù 12 employees Ù Company founded in 2012 Ù 100 million Hill Climb Racing downloads in total Picture: Fingersoft | Hill Climb Racing Shining Stars: FROGMIND Ù 3 employees Ù Company founded in 2012 Ù Over 7 million Badland downloads in total Picture: Frogmind | Badland Shining Stars: REMEDY Ù 100+ employees Ù Company founded in 1995 Ù Max Payne 1&2 over 7 million sold copies Ù Alan Wake franchise over 4 million sold copies Ù Published Death Rally, 16 million downloads Ù Agents of Storm (iOS) in open beta Ù Quantum Break (Xbox One) in development Picture: Remedy | Quantum Break Shining Stars: REDLYNX | UBISOFT Ù 100+ employees Ù Company founded in 2000 Ù Trials series has sold 3.5 million units on console and PC Ù 30 million mobile game downloads Ù Acquired by Ubisoft in October 2011 Ù Trials Frontier is the first Trials mobile game Picture: Redlynx | Ubisoft | Trials Frontier Shining Stars: HOUSEMARQUE Ù Creators of the critically acclaimed RESOGUN, Dead Nation and Super Stardust HD Ù Based in Helsinki with 50 employees Ù Worked on over 20 games since 1995 Ù Old-school arcades brought to modern age Picture: Housemarque | Resogun Something in the Water? Finland has: Ù Excellent technological know-how especially in mobile platforms (partly due to Nokia) Ù Public R&D funding (mainly by Tekes) Ù Companies are born global because of small size of domestic market Ù Flexibility to adapt changes in business Ù Best practice sharing Ù Strong game developers community, gaming culture and co-operative spirit (e.g. demoskene, Assembly, Game Jams) Ù Functional industry networks (e.g. IGDA, Neogames and Suomen Pelinkehittäjät) Picture: Theory Interactive | Reset More is more… At previous pages there are some examples of successful Finnish Game Studios. Below is a list of some other well established ones: Ù 10tons Ù Facepalm Games Ù Kuuasema Ù Almost Human Ù Fantastec Ù KyyGames Ù BeiZ Ù Fatlemon Ù Mental Moustache Ù Boomlagoon Ù Fragment Production Ù Mindfield Games Ù BugBear Ù Frozenbyte Ù Mobilive Ù Colossal Order Ù Gajatri Studios Ù Mountain sheep Ù CornFox Brothers Ù Grand Cru Ù MyGamez Ù Creeng Ù Headnought Ù NextGames Ù Delicode Ù Innogiant Ù NitroGames Ù DoDreams Ù Kukouri Ù Ocean View Games Picture: Small Giant Games | Concept art More is more… Ù Ookoohko Ù Songhi Ù