A Critical Analysis of the Impacts of Uk Music Festivals on the Environment Using Three Comparative Case Studies
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A CRITICAL ANALYSIS OF THE IMPACTS OF UK MUSIC FESTIVALS ON THE ENVIRONMENT USING THREE COMPARATIVE CASE STUDIES ALEXIA-CHARLOTTE CATHERINE RICHMOND B.A. (Hons) Events Management Cardiff Metropolitan University April 2017 1 Signed statement I declare that this Dissertation has not already been accepted in substance for any degree and is not concurrently submitted in candidature for any degree. It is the result of my own independent research except where otherwise stated. Signed – Alexia Richmond Date – 28/3/17 2 Abstract The purpose of the dissertation was to address the research question which was ‘Are UK music festivals environmentally sustainable?’ focusing on the research title of “A critical analysis of the impacts of UK music festivals on the environment” using three comparative case studies: Glastonbury, Creamfields Festival and Reading Festival. The core topic of the study was UK music festivals, with studies in to the environmental impacts of UK music festivals, environmental sustainability and UK music festival attendees. This study used a research design of both qualitative and quantitative methods: a questionnaire of over 150 UK festival attendees and an interview with the director of Redman Events. The researcher also studied existing literature surrounding sustainability, assessing in depth current environmental sustainability laws, statistics of the impacts UK music festivals have on the environment, the laws that must be adhered to by UK music festivals in regards to environmental sustainability, motivations for UK music festivals to engage in environmental sustainability above the law guidelines, audience demographic as an environmental impact and the methods UK music festivals use to encourage attendees to engage in environmentally sustainable actions. The research findings highlighted that UK music festivals have negative impacts on the environment, hence why environmental sustainability is essential within all UK music festivals and must be adopted to ensure compliance with the law. The research findings also highlighted that the efforts to promote environmental sustainability differ depending on the organisation and the audience demographic. This addressed a gap in existing literature regarding whether audience demographic impacts on environmental sustainability. Furthermore, the study findings can be applied to UK music festivals as they can aid in development of environmentally sustainable policies. Word count – 13,638 3 Acknowledgements It would not have been possible to write this document without the help and support of the people around me, to only some of whom it is possible to give mention to here. Above all, I would like to thank my parents for supporting me not only during university, but throughout my entire life; thank you for putting up with my ‘Britney Spears’ moments and having to hear the word ‘assignment’ numerous times a day. You have moulded me in to the person I am today and truly are the backbone of all of my success, an expression of thanks likewise does not suffice. My big sister Sammy J for being my rock and being there for me at all hours of the day. My best friend and boyfriend, Jack, for making my time at university an amazing experience. Thank you bringing me so much happiness, being there for me when I needed to vent and making me laugh when university truly stressed me out. My family members in the UK and overseas for continuously supporting and encouraging my education. Thank you for being there to chat at 3am when I was up late writing assignments and the time difference proved beneficial. Gail, my ‘other mother’, who has looked out for me from a young age and given me the confidence to achieve my goals. All of my amazing friends that have made my university experience enjoyable and entertaining, without you, I would not have survived the past three years. Sara Johnson, my head of year, for encouraging me as a third year to achieve excellent grades, whom without, I would not be writing this today and Diana James, my dissertation tutor, for her guidance and help with the study. All of the lecturers throughout my three years of university that made my experience interesting, fun and an integral part of my future success, as a person and within the field of Events Management. Finally, my Grandmother Fran, who will always be my biggest inspiration; to infinity and beyond. 4 1. Table of contents 1. Table of contents ........................................................................................................................................................ 5 2. List of figures ............................................................................................................................................................... 7 3. Introduction and aims and objectives ...................................................................................................................... 8 4. Literature review ....................................................................................................................................................... 11 4a. Sustainability and its significance .................................................................................................................... 11 4b. Environmental sustainability ............................................................................................................................. 11 4c. Education of environmental sustainability ...................................................................................................... 12 4d. The importance of environmental sustainability in festivals ......................................................................... 12 4e. Environmental sustainability and the law........................................................................................................ 12 4f. The reasons for being environmentally sustainable....................................................................................... 14 4g. Current statistics of impacts UK music festivals on the environment ......................................................... 15 4h. Case studies of environmental sustainability ................................................................................................. 15 4i. Differentiation of festivals ................................................................................................................................... 15 4j. How festivals increase their environmental sustainability ............................................................................. 16 4k. Glastonbury Festival case study ...................................................................................................................... 16 4l. Creamfields Festival case study........................................................................................................................ 17 4m. Reading Festival case study (Festival Republic) ......................................................................................... 17 4n. Literature review conclusion ............................................................................................................................. 18 5. Methodology .............................................................................................................................................................. 19 5a. Research objective............................................................................................................................................. 19 5b. Research design................................................................................................................................................. 20 5c. Questionnaire ...................................................................................................................................................... 20 5d. Interview .............................................................................................................................................................. 21 5e. Data analysis....................................................................................................................................................... 21 5f. Secondary research ............................................................................................................................................ 21 5g. Legitimacy and restrictions ............................................................................................................................... 22 6. Results, analysis and discussion ........................................................................................................................... 23 6a. Questionnaire results, analysis and discussion ............................................................................................. 23 6b. Interview results, analysis and discussion ...................................................................................................... 37 6c. Final summary of results, analysis and discussion ....................................................................................... 40 7. Conclusion ................................................................................................................................................................. 41 7a. Purpose of the study .......................................................................................................................................... 41 7b. Research aim and objectives ..........................................................................................................................