10/14/19

IT STARTED WITH A SCRUNCHIE

Creating a Career in Sports Nutrition & Entrepreneurship

Jenny Westerkamp, RD, CSSD Founder | All Access Dietetics Nutritionist | Chicago Bulls

UNIVERSITY OF ILLINOIS ALL ACCESS INTERNSHIPS DIETETICS MAJOR (ALL ACCESS DIETETICS) (ALMOST A DORITOS FLAVOR INVENTOR)

SPORTFUEL CHICAGO CUBS (Chicago Blackhawks, Rockford IceHogs, NBA D-League) Minor League Nutritionist 2009-2013 2015-2017

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CHICAGO BULLS ALONG THE WAY…. Team Nutritionist Author, Speaker, Consultant, Start-up Nutritionist, 2017-present Professional Involvement, Sales

LESSON #1: LESSON #2: PROACTIVELY CREATE RELATIONSHIPS BE A GO-GIVER

”Your network is your net worth.” “Shifting your focus from getting to giving is not only a nice way to live life and conduct • How to get foot in the door business, but a very profitable way as well.” • Email 100 dietitians • When you reach out, offer to give not get • SWSWSWSW • Ask yourself how you can give more value • How to find connections (CPSDA) to another person • Twitter stories • Be strategic in who you connect with

Book: The Go-Giver by Bob Burg Book: The Success Principles by Jack Canfield

LESSON #3: LESSON #4: ATTITUDE DETERMINES ALTITUDE READY FIRE AIM “The goal in life is not to attain some imaginary ideal; it is to find and fully ”If you keep waiting for the right time, you’ll use our own gifts.” – Gay Hendricks keep living the wrong life.” -Jen Sincero • Ready, fire, aim • Positive reframing (dietetic internship) • Commit to exploring • Changing your thoughts 180 degrees • Try new things (like improv!) • Be happy now - gratitude! • Find mentors to help • Move past your upper limit Book: You Are a Badass by Jen Sincero Book: The Big Leap by Gay Hendricks

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LESSON #5: LESSON #6: FIND YOUR JOY DEFINE YOUR OWN VERSION OF SUCCESS “The biggest mistake people make in life is not trying to make a living at doing what “You have to know what you want to they enjoy most.” – Malcolm Forbes get what you want.”

• List of what you want and don’t want • Vision board • Identify the non-negotiables • Goals list • Can’t be afraid of answers • Look at it every day • Adjust accordingly

Book: Am I Doing This Right? Colleen Bordeaux

GETTING STARTED… “Dream. Believe. ENTREPRENEURSHIP SPORTS NUTRITION Achieve.” • Read books • Join CPSDA • Seek advice For more help on launching your dietetics career join • Find first experience the All Access Dietetics newsletter at • Get business coach • Get career coach (resume, allaccessdietetics.com. cover letter, interview) Jenny Westerkamp, RD, CSSD [email protected] @jennywesterkamp / @allaccessdietetics

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