Success Factors of Iphone Game: Angry Birds

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Success Factors of Iphone Game: Angry Birds

Success Factors of iPhone Game: derek Ngai, 2012.01.18 What is Angry Birds What is Angry Birds A successful combination of • addictive gameplay • comical style • low price What is Angry Birds How successful • Combined 500 million downloads across all platforms. What is Angry Birds How successful • “In the history of the Apple App Store, Angry Birds holds the record for most days at the top of the Paid Apps chart, having spent a total of 275 days at the No.1 position.” What is Angry Birds Development • In early 2009, Rovio staff began reviewing proposals for potential games. • One such proposal came from senior game designer Jaakko Iisalo in the form of a simulated screenshot featuring some angry-looking birds with no visible legs or wings. What is Angry Birds Development • Like “Crush the Castle” What is Angry Birds Platforms • iOS (iPhone, iPad, iPod touch) • Nokia N900 • Palm Pre • Symbian • Android • Windows Phone 7 What is Angry Birds Platforms • PSP • Windows • OS X (Mac App Store) • Chrome web browser What is Angry Birds Platforms (coming soon?) • XBOX 360 • Wii • NDS • N3DS • Nook (colour e-book reader) What is Angry Birds Variations • Angry Birds • Angry Birds HD (for iPad) • Angry Birds Seasons • Angry Birds Rio • Angry Birds Magic (for Nokia (NFC)) The Mighty Eagle ($0.99) • Get through "difficult" levels • At most one time per hour • New "achievement" beyond "3 stars" The company Rovio Entertainment Ltd. • Bounce Evolution • Burnout (2007) (2009) • Collapse Chaos • Bounce Tales (2009) • Cyber Blood • Bounce Touch • Darkest Fear • Bounce Boing Voyage (2008) • Darkest Fear 2 • Burger Rush • Darkest Fear 3 Rovio Entertainment Ltd. • Desert Sniper (2006) • Need for Speed: Carbon (2006) • Dragon & Jade • Paid to Kill • Formula GP Racing • Paper Planes (2008) • Gem Drop (2008) • Patron Angel • Marine Sniper • Playman Winter • Mole War Games Rovio Entertainment Ltd. • Shopping Madness • US Marine Corps Scout (2008) Sniper (2006) • Space Impact: Meteor • Totomi Shield • War Diary Burma • Star Marine (2007) • War Diary Torpedo • Sumea Ski Jump • Wolfmoon • Swat Elite Troops • X-Factor 2008 Thank You [email protected].

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