Success Factors of iPhone Game:

derek Ngai, 2012.01.18 What is What is Angry Birds

A successful combination of • addictive gameplay • comical style • low price What is Angry Birds

How successful • Combined 500 million downloads across all platforms. What is Angry Birds

How successful • “In the history of the Apple App Store, Angry Birds holds the record for most days at the top of the Paid Apps chart, having spent a total of 275 days at the No.1 position.”

What is Angry Birds

Development • In early 2009, Rovio staff began reviewing proposals for potential games. • One such proposal came from senior game designer Jaakko Iisalo in the form of a simulated screenshot featuring some angry-looking birds with no visible legs or wings.

What is Angry Birds

Development • Like “Crush the Castle” What is Angry Birds

Platforms • iOS (iPhone, iPad, iPod touch) • N900 • Palm Pre • • Android • 7 What is Angry Birds

Platforms • PSP • Windows • OS X (Mac App Store) • Chrome web browser What is Angry Birds

Platforms (coming soon?) • • • NDS • N3DS • Nook (colour e-book reader) What is Angry Birds

Variations • Angry Birds • Angry Birds HD (for iPad) • • • Angry Birds Magic (for Nokia (NFC))

The Mighty Eagle ($0.99)

• Get through "difficult" levels • At most one time per hour • New "achievement" beyond "3 stars"

The company Ltd.

• Bounce Evolution • Burnout (2007) (2009) • Collapse Chaos • Bounce Tales (2009) • Cyber Blood • Bounce Touch • Darkest Fear • Bounce Boing Voyage (2008) • Darkest Fear 2 • Burger Rush • Darkest Fear 3 Rovio Entertainment Ltd.

• Desert Sniper (2006) • : Carbon (2006) • Dragon & Jade • Paid to Kill • Formula GP Racing • Paper Planes (2008) • Gem Drop (2008) • Patron Angel • Marine Sniper • Playman Winter • Mole War Games Rovio Entertainment Ltd.

• Shopping Madness • US Marine Corps Scout (2008) Sniper (2006) • : Meteor • Totomi Shield • War Diary Burma • Star Marine (2007) • War Diary Torpedo • Sumea Ski Jump • Wolfmoon • Swat Elite Troops • X-Factor 2008

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