BROADWAY SHOPPING CENTRE 2015 BROADWAY AUSTRALIA’S NO. 1 MOST PRODUCTIVE SHOPPING CENTRE | 2015 01 CENTRE STATISTICS

• #1 BigGuns MAT/m2 2013, 2014 & 2015

• 1st Centre in Australia & New Zealand +$12,000 psm

• MAT $507m as at June 2015

• Traffic 13.7M as at June 2015

• GLA 50,017 sqm

• 5 Majors Coles, Aldi, Target, Kmart, Hoyts

• 12 Mini Majors Apple, , JB Hi Fi, Harris Farm Markets Rebel Sport, Broadway Healthcare, The Reject Shop, Dymocks, Chemist Works, Fernwood Gym, Priceline, Off Broadway Hotel

• 137 Specialty Stores

• 12 Cinema: Hoyts

• 640 Seat Food Court

• 5-Star NRMA rated car park with +1,800 spaces and 2 hours free parking

• Total Centre Sales psm $11,187 as at June 2015

• Total Specialty Sales psm $11,848 as at June 2015

Current as at June 2015 2 WHAT IS THE BROADWAY OFFER? BROADWAY SHOPPING CENTRE | 2015 02 SALES AND CENTRE TRAFFIC

TOTAL CENTRE SALES $12,248 (PSM)* Compared to the top 83 Regional Centres 12,284 12,000 11,032 10,611 10,296 10,051 10,000

9,363

8,000 7,825 7,710 7,316 6,710 6,467 6,000

4,000

2,000

Broadway Westfield Westfield Garden City Chadstone Chatswood Westfield Westfield Westfield Castle Westfie ld SydneyB ondi Junct ion Booragoon WA VIC Chase Burwood Eastgardens Chatswood Towers Warringah (1st) (2nd) (3rd) (4th) (5th) (7th) (17th) (19th) (26th) (43rd) (50th)

Source: SCN 2015 Big Guns. All figures include GST. Compared to the top 83 Regional Centres.

BROADWAY THE REST

4 BROADWAY SHOPPING CENTRE | 2015 02 SALES AND CENTRE TRAFFIC

SPECIALTY SALES $11,477 (PSM)* Compared to the top 83 Regional Centres

12,000 11,477 10,775 10,584 10,000 10,089 9,792 9,761 9.377

8,000 7,742

6,000

4,000

2,000

Broadway Castle Westfield Westfield Westfield Westfield Westfield Rouse Hill Towers Parramatta Burwood Warringah Chatswood Eastgardens Town Centre (10th) (24th) (26th) (29th) (32nd) (34th) (38th) (70th)

Source: SCN 2015 Big Guns. All figures include GST. Compared to the top 83 Regional Centres.

BROADWAY THE REST

5 BROADWAY SHOPPING CENTRE | 2015 02 SALES AND CENTRE TRAFFIC

CURRENT CENTRE TRAFFIC 13.6 MILLION*

25.0

21.6m 19.8m 20.0

17.0m

15.0 13.4m 12.3m 13.3m 11.8m 11.3m 10.0

5.0

Westfield Chatswood Westfield Westfield Broadway Westfield Chadstone Westfield Eastgardens Chase Warringah Burwood Chatswood Bondi 85,000sqm 60,000sqm 127,000sqm 64,000sqm 50,000sqm 77,000sqm 175,000sqm 128,000sqm

Source: SCN 2015 Big Guns. All figures include GST. Compared to the top 83 Regional Centres.

BROADWAY THE REST

6 SHOPPING IS ALL ABOUT CHOICE & OPPORTUNITY BROADWAY SHOPPING CENTRE | 2015 03 BROADWAY & SURROUNDS

5KM

Birkenhead Point KM BALMAIN 2

CBD PYRMONT Westfield

GLEBE Ultimo TAFE Charles Sturt University Petersham TAFE Harold Park University Of Technology Sydney DARLINGHURST LEICHHARDT College Of Fine Arts Leichhardt Marketplace University Of Notre Dame

University Of Sydney SURRY HILLS Eora Campus TAFE Westfield Bondi Junction NEWTOWN

Enmore TAFE Taylors College

Marrickville Metro

University Of New South Wales

8 BROADWAY SHOPPING CENTRE | 2015 03 BROADWAY AT THE EPICENTRE

M1

Situated in the hub of Sydney at the south-western M K edge of the Central Business District, Broadway 0 8 benefits from being on major arterial routes through

M and across Sydney. Drawing from such a wide area, K 0 5 customers appreciate that Broadway is the only PYMBLE KATOOMBA 25 min Sydney shopping destination they need. 1hr 20 min M32 PENRITH M 0K 45 min 2 • Located 2km south-west of the Sydney CBD. M2 A38 M4 MANLY

24 min PARRAMATTA • Highly visible location on the northern side of 25 min CBD Parramatta Road (The Broadway). M4 M7 The Broadway is an arterial route through Sydney’s NEWTOWN 5 min BONDI , connecting George Street in the CBD LIVERPOOL 12 min 35 min M5 M1 with Parramatta Rd, the city’s major east-west MAROUBRA arterial route which extends through to KINGSGROVE 15 min 18 min A1 Parramatta in Sydney’s West.

• Well serviced by public transport including high CAMPBELLTOWN 46 min CRONULLA frequency bus routes and walking distance from A1 32 min Central railway station.

• Customers reside in over 180 suburb locations through Sydney, 30% of them from further than the M1 main trade area.

WOLLONGONG 1hr 10 min

9 BROADWAY SHOPPING CENTRE | 2015 03 BROADWAY & SURROUNDS

BALMAIN/ ROZELLE Buzzing cafe culture. THE INNER WEST Trendy Drummoyne and affluent. Historic charm. N SYDNEY’S CULTURAL HUB Fashionable. Cosmopolitan crowd. BalBalmainmain East Millers Point TRADE AREA POPULATION

VICTORI TRADE AREA FORECAST

A RD 2012 2016 2026 FiveFive Dock Pyrmont CBD Lilyfield Woolloomooloo PRIMARY TA 76,640 83,440 103,440 GLEBE Kings Cross SECONDARY TA 216,950 225,750 251,250 CITYV illageWEST-style. LINK Eclectic. ndy and convenient. Tre pulse. SURRY HILLSDouble Bay Personality and Haymarket Graffiti-o MAIN TA (TOTAL) 293,590 309,190 354,690 Bohemian charm. Haymarket n-designer-threads environment. Haberfield Artistic.Annandale DarlinghurstEdgy. Forest Fashion conscious. Leichhardt Lodge Stylish retro. BuzPaddingtonzing cafe culture.

Camperdown Ashfield PARRAMATTA RD Woollahra Darlington

Stanmore Redfern ANZAC PDE KING ST

Enmore Eveleigh Centennial Park Moore Park Erskineville Alexandria NEWTOWN atmosphere. multicultural Vigorous, al styles. f architectur Gallery o Goths. Hippies. Buskers. Artistic urge. Quirky. St Peters Kensington Marrickville CanterburyCanterbury Beaconsfield

SOUTH DOWLING ST

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GLEBE

Divided through the middle by Glebe Point Road, this Village Centre is • Village-style suburb sitting on the peripheries of Sydney city. characterised by a wide range of holistic health and new age stores, bookshops, cafes and restaurants. Together with a broad residential • Trendy and convenient option. demographic, the area hosts some major features including Wentworth Park and Bicentennial Park. • Eclectic mix of students, professionals and enduring down-to-earth locals.

• The more remote you are positioned down Glebe Point Road, usually, the more privileged.

• Those fortunate of the wallet find themselves in restored Victorian townhouses or in new developments on the waterfront.

• Prides itself on its artistic, community-minded approach to city living.

• Multitude of cosy, comfortable and charming watering holes (pubs).

• Places to eat, shop, drink coffee and stock up on groceries are not in short supply in Glebe.

Credits: JAM project, kayadams.com

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NEWTOWN

Any experience of Newtown confirms that the Inner West’s middle name is ‘diversity’. A stroll along King Street is likely to bring you • Vigorous, multicultural atmosphere. into contact with goths, hippies, dreadlocked buskers... name your • Pioneer of embracing the multiculturalism which embodies Sydney. subculture! The suburb’s left-of-centre aesthetic has long made it home to many artists, writers and musicians, and today it’s saturated • Artistic urge runs strong demonstrated by the eclectic subcultures. with live music venues, performing arts spaces and quirky pubs. • Housing is a gallery of architectural styles from the typical Newtown and Victorian-era terraced houses to cottages and mansions.

• Quirky shops and boutiques selling works by local designers.

• Rich in restaurants offering international cuisine.

• Popular area for club-goers and non-mainstream film fans.

• High tourist and student volumes.

Credits: JAM project, Newtown Graffiti, Nicolas Boullosa

12 BROADWAY SHOPPING CENTRE | 2015 03 BROADWAY & SURROUNDS

SURRY HILLS

Any experience of Newtown confirms that the Inner West’s middle • Graffiti-on-designer-threads environment. name is ‘diversity’. A stroll along King Street is likely to bring you into contact with goths, hippies, dreadlocked buskers... name your • Terrace housing is very common in Sydney and can especially be seen in Surry Hills. subculture! The suburb’s left-of-centre aesthetic has long made it home to many artists, writers and musicians, and today it’s saturated • Increasing amount of apartment development. with live music venues, performing arts spaces and quirky pubs. • Great deal of “community spirit”.

• Most musicians, artists, writers, or students passing through or living in Sydney will at some point live here.

• Fashion conscious – stylish retro clothing and furniture.

• Young professionals live, renovate and socialise here.

• Down-to-earth lifestyles.

• Many great pubs, restaurants or cafes; at least 50 restaurants on almost every street.

Credits: Nicolas Boullosa

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BALMAIN & ROZELLE

Historically Balmain was one of Sydney’s oldest working • Village atmosphere. class suburbs where many of Sydney’s ferries were built. Today it’s renowned for being one of the city’s trendiest and most affluent • Home to writers, actors and entertainers. suburbs. Some of Australia’s well-known writers, actors and entertainers call this harbourside village their home. • Cosmopolitan crowd with artistic roots.

• Colourful streets and historical charm is combined with the fashionable food and shopping.

• Eating options are plentiful with buzzing cafes and restaurants offering a range of experiences.

• Pulsating nightlife.

Credits: Nicolas Boullosa

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BROADWAY SHOPPING CENTRE | 2015 04 OUR CUSTOMERS

TRADE AREA AND SOCIO DEMOGRAPHIC PROFILE

• Main Trade Area Population 293,590 approx. • High disposable income (56% rent) Population growth +1.4% to 2026 • 72% visit Broadway at least one a week • 49% 20-39 yrs (19% above Sydney average) • 36% of customers walk to the Centre • 80% white collar workers (of those in the workforce) • New residential developments; Central Park and • 65% Female, 35% Male Harold Park by Mirvac

• Household Income $82,800 p.a. • +3,000 residents Harold Park (2k from Broadway)

• Income +13% on Sydney average (main trade area) • +8,000 workers and residents at Central Park (1k from Broadway)

Source: Urbis, Directional Insights Market Research 2011, Dimasi Market Snapshot 2012.

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TRADE AREA AND SOCIO DEMOGRAPHIC PROFILE PRIMARY AREA

DRUMMOYNE SECONDARY AREA

BALMAIN EAST THE ROCKS

FIVE DOCK CBD PYRMONT

WOOLLOOMOOLOO

GLEBE

DOUBLE BAY HABERFIELD ANNANDALE DARLINGHURST HAYMARKET LEICHHARDT FOREST LODGE PADDINGTON SURRY HILLS CHIPPENDALE CAMPERDOWN ASHFIELD DARLINGTON

STANMORE REDFERN EVELEIGH MOORE PARK CENTENNIAL PARK

ENMORE NEWTOWN WATERLOO ERSKINEVILLE DULWICH HILL

ALEXANDRIA

BEACONSFIELD MARRICKVILLE KENSINGTON

ST PETERS

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PSYCHOGRAPHIC PROFILE

PRIMARY TRADE AREA • Shopping is for convenience and necessity rather than choice.

• Style conscious, active residents and big users of technology.

• Short term residents, reliant on public transport.

• CBD and local shopping are all within easy reach.

• Transient population due to high student population.

SECONDARY TRADE AREA • University educated professionals and students.

• Individual incomes higher than in the Primary Trade Area providing plenty of spending money.

• 2 of 4 workers are employed in professional roles and because of their proximity to the city, are likely to use public transport.

• Rents are high although with their high salaries, often have secondary incomes from share investments.

• Low representation of children in the population.

• Source: Pacific Micromarketing, October 2012.

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SHOPPER PROFILE – MATT & AMANDA

YOUNG PROFESSIONALS • Singles, couples, no dependents

• Average age 35 years

• Higher than average incomes

• 25% of our customers have a household income of over $104,000.

• Professional/Managerial/Office/Clerical

• Buying or own home

• Main Reason to visit – Fresh Food/Groceries – DDs – Homewares Represents – Services – Fashion 46% of our shoppers Source: Directional Insights Customer Exit Survey Research Report July 2011.

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SHOPPER PROFILE – AMY

STUDENT • 100,000 students pass through universities within 1 km of Broadway Shopping Centre

• 23 years old

• Lower than average income

• Part time/casual employment

• Renting

• Main Reason to visit - Food Court - Fresh Food Represents - Youth Fashion - Entertainment

• Sydney University Student 28% of our shoppers Source: Directional Insights Customer Exit Survey Research Report July 2011.

1220 BROADWAY SHOPPING CENTRE | 2015 04 OUR CUSTOMERS

SHOPPER PROFILE – DAVID, KAREN, CHARLIE & SOPHIE

YOUNG FAMILIES • Highest average spend of Broadway’s customers at $82

• Buying or own home

• Main Reason to visit -Fresh Food/Groceries -DDs Represents -Entertainment -Services -Fashion 12% of our shoppers

Source: Directional Insights Customer Exit Survey Research Report July 2011.

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