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Broadway Shopping Centre 2015 Broadway Australia’S No BROADWAY SHOPPING CENTRE 2015 BROADWAY AUSTRALIA’S NO. 1 MOST PRODUCTIVE SHOPPING CENTRE BROADWAY SHOPPING CENTRE | 2015 01 CENTRE STATISTICS • #1 BigGuns MAT/m2 2013, 2014 & 2015 • 1st Centre in Australia & New Zealand +$12,000 psm • MAT $507m as at June 2015 • Traffic 13.7M as at June 2015 • GLA 50,017 sqm • 5 Majors Coles, Aldi, Target, Kmart, Hoyts • 12 Mini Majors Apple, Harvey Norman, JB Hi Fi, Harris Farm Markets Rebel Sport, Broadway Healthcare, The Reject Shop, Dymocks, Chemist Works, Fernwood Gym, Priceline, Off Broadway Hotel • 137 Specialty Stores • 12 Cinema: Hoyts • 640 Seat Food Court • 5-Star NRMA rated car park with +1,800 spaces and 2 hours free parking • Total Centre Sales psm $11,187 as at June 2015 • Total Specialty Sales psm $11,848 as at June 2015 Current as at June 2015 2 WHAT IS THE BROADWAY OFFER? BROADWAY SHOPPING CENTRE | 2015 02 SALES AND CENTRE TRAFFIC TOTAL CENTRE SALES $12,248 (PSM)* Compared to the top 83 Regional Centres 12,284 12,000 11,032 10,611 10,296 10,051 10,000 9,363 8,000 7,825 7,710 7,316 6,710 6,467 6,000 4,000 2,000 Broadway Westfield Westfield Garden City Chadstone Chatswood Westfield Westfield Westfield Castle Westfie ld SydneyB ondi Junct ion Booragoon WA VIC Chase Burwood Eastgardens Chatswood Towers Warringah (1st) (2nd) (3rd) (4th) (5th) (7th) (17th) (19th) (26th) (43rd) (50th) Source: SCN 2015 Big Guns. All figures include GST. Compared to the top 83 Regional Centres. BROADWAY THE REST 4 BROADWAY SHOPPING CENTRE | 2015 02 SALES AND CENTRE TRAFFIC SPECIALTY SALES $11,477 (PSM)* Compared to the top 83 Regional Centres 12,000 11,477 10,775 10,584 10,000 10,089 9,792 9,761 9.377 8,000 7,742 6,000 4,000 2,000 Broadway Castle Westfield Westfield Westfield Westfield Westfield Rouse Hill Towers Parramatta Burwood Warringah Chatswood Eastgardens Town Centre (10th) (24th) (26th) (29th) (32nd) (34th) (38th) (70th) Source: SCN 2015 Big Guns. All figures include GST. Compared to the top 83 Regional Centres. BROADWAY THE REST 5 BROADWAY SHOPPING CENTRE | 2015 02 SALES AND CENTRE TRAFFIC CURRENT CENTRE TRAFFIC 13.6 MILLION* 25.0 21.6m 19.8m 20.0 17.0m 15.0 13.4m 12.3m 13.3m 11.8m 11.3m 10.0 5.0 Westfield Chatswood Westfield Westfield Broadway Westfield Chadstone Westfield Eastgardens Chase Warringah Burwood Chatswood Bondi 85,000sqm 60,000sqm 127,000sqm 64,000sqm 50,000sqm 77,000sqm 175,000sqm 128,000sqm Source: SCN 2015 Big Guns. All figures include GST. Compared to the top 83 Regional Centres. BROADWAY THE REST 6 SHOPPING IS ALL ABOUT CHOICE & OPPORTUNITY BROADWAY SHOPPING CENTRE | 2015 03 BROADWAY & SURROUNDS 5KM Birkenhead Point KM BALMAIN 2 CBD PYRMONT Westfield Sydney World Square GLEBE Ultimo TAFE Charles Sturt University Petersham TAFE Harold Park University Of Technology Sydney DARLINGHURST LEICHHARDT College Of Fine Arts Leichhardt Marketplace University Of Notre Dame University Of Sydney SURRY HILLS Eora Campus TAFE Westfield Bondi Junction NEWTOWN Enmore TAFE Taylors College Marrickville Metro University Of New South Wales 8 BROADWAY SHOPPING CENTRE | 2015 03 BROADWAY AT THE EPICENTRE M1 Situated in the hub of Sydney at the south-western M K edge of the Central Business District, Broadway 0 8 benefits from being on major arterial routes through M and across Sydney. Drawing from such a wide area, K 0 5 customers appreciate that Broadway is the only PYMBLE KATOOMBA 25 min Sydney shopping destination they need. 1hr 20 min M32 PENRITH KM 20 45 min M2 • Located 2km south-west of the Sydney CBD. A38 M4 MANLY 24 min PARRAMATTA • Highly visible location on the northern side of 25 min CBD Parramatta Road (The Broadway). M4 M7 The Broadway is an arterial route through Sydney’s NEWTOWN 5 min BONDI Inner West, connecting George Street in the CBD LIVERPOOL 12 min 35 min M5 M1 with Parramatta Rd, the city’s major east-west MAROUBRA arterial route which extends through to KINGSGROVE 15 min 18 min A1 Parramatta in Sydney’s West. • Well serviced by public transport including high CAMPBELLTOWN 46 min CRONULLA frequency bus routes and walking distance from A1 32 min Central railway station. • Customers reside in over 180 suburb locations through Sydney, 30% of them from further than the M1 main trade area. WOLLONGONG 1hr 10 min 9 BROADWAY SHOPPING CENTRE | 2015 03 BROADWAY & SURROUNDS BALMAIN/ ROZELLE Buzzing cafe culture. THE INNER WEST Trendy Drummoyne and affluent. Historic charm. N SYDNEY’S CULTURAL HUB Fashionable. Cosmopolitan crowd. BalBalmainmain East Millers Point TRADE AREA POPULATION VICTORI TRADE AREA FORECAST A RD 2012 2016 2026 FiveFive Dock Pyrmont CBD Lilyfield Woolloomooloo PRIMARY TA 76,640 83,440 103,440 GLEBE Kings Cross SECONDARY TA 216,950 225,750 251,250 CITYV illageWEST-style. LINK Eclectic. ndy and convenient. Tre pulse. SURRY HILLS Double Bay Personality and Haymarket Graffiti-o MAIN TA (TOTAL) 293,590 309,190 354,690 Bohemian charm. Haymarket n-designer-threads environment. Haberfield Artistic.Annandale DarlinghurstEdgy. Forest Fashion conscious. Leichhardt Lodge Stylish retro. BuzPaddingtonzing cafe culture. Camperdown Ashfield PARRAMATTA RD Woollahra Darlington Stanmore Redfern ANZAC PDE KING ST Enmore Eveleigh Centennial Park Moore Park Erskineville Alexandria NEWTOWN atmosphere. multicultural Vigorous, al styles. f architectur Gallery o Goths. Hippies. Buskers. Artistic urge. Quirky. St Peters Kensington Marrickville CanterburyCanterbury Beaconsfield SOUTH DOWLING ST 10 BROADWAY SHOPPING CENTRE | 2015 03 BROADWAY & SURROUNDS GLEBE Divided through the middle by Glebe Point Road, this Village Centre is • Village-style suburb sitting on the peripheries of Sydney city. characterised by a wide range of holistic health and new age stores, bookshops, cafes and restaurants. Together with a broad residential • Trendy and convenient option. demographic, the area hosts some major features including Wentworth Park and Bicentennial Park. • Eclectic mix of students, professionals and enduring down-to-earth locals. • The more remote you are positioned down Glebe Point Road, usually, the more privileged. • Those fortunate of the wallet find themselves in restored Victorian townhouses or in new developments on the waterfront. • Prides itself on its artistic, community-minded approach to city living. • Multitude of cosy, comfortable and charming watering holes (pubs). • Places to eat, shop, drink coffee and stock up on groceries are not in short supply in Glebe. Credits: JAM project, kayadams.com 11 BROADWAY SHOPPING CENTRE | 2015 03 BROADWAY & SURROUNDS NEWTOWN Any experience of Newtown confirms that the Inner West’s middle name is ‘diversity’. A stroll along King Street is likely to bring you • Vigorous, multicultural atmosphere. into contact with goths, hippies, dreadlocked buskers... name your • Pioneer of embracing the multiculturalism which embodies Sydney. subculture! The suburb’s left-of-centre aesthetic has long made it home to many artists, writers and musicians, and today it’s saturated • Artistic urge runs strong demonstrated by the eclectic subcultures. with live music venues, performing arts spaces and quirky pubs. • Housing is a gallery of architectural styles from the typical Newtown and Victorian-era terraced houses to cottages and mansions. • Quirky shops and boutiques selling works by local designers. • Rich in restaurants offering international cuisine. • Popular area for club-goers and non-mainstream film fans. • High tourist and student volumes. Credits: JAM project, Newtown Graffiti, Nicolas Boullosa 12 BROADWAY SHOPPING CENTRE | 2015 03 BROADWAY & SURROUNDS SURRY HILLS Any experience of Newtown confirms that the Inner West’s middle • Graffiti-on-designer-threads environment. name is ‘diversity’. A stroll along King Street is likely to bring you into contact with goths, hippies, dreadlocked buskers... name your • Terrace housing is very common in Sydney and can especially be seen in Surry Hills. subculture! The suburb’s left-of-centre aesthetic has long made it home to many artists, writers and musicians, and today it’s saturated • Increasing amount of apartment development. with live music venues, performing arts spaces and quirky pubs. • Great deal of “community spirit”. • Most musicians, artists, writers, or students passing through or living in Sydney will at some point live here. • Fashion conscious – stylish retro clothing and furniture. • Young professionals live, renovate and socialise here. • Down-to-earth lifestyles. • Many great pubs, restaurants or cafes; at least 50 restaurants on almost every street. Credits: Nicolas Boullosa 13 BROADWAY SHOPPING CENTRE | 2015 03 BROADWAY & SURROUNDS BALMAIN & ROZELLE Historically Balmain was one of Sydney’s oldest working • Village atmosphere. class suburbs where many of Sydney’s ferries were built. Today it’s renowned for being one of the city’s trendiest and most affluent • Home to writers, actors and entertainers. suburbs. Some of Australia’s well-known writers, actors and entertainers call this harbourside village their home. • Cosmopolitan crowd with artistic roots. • Colourful streets and historical charm is combined with the fashionable food and shopping. • Eating options are plentiful with buzzing cafes and restaurants offering a range of experiences. • Pulsating nightlife. Credits: Nicolas Boullosa 14 BROADWAY SHOPPING CENTRE | 2015 04 OUR CUSTOMERS TRADE AREA AND SOCIO DEMOGRAPHIC PROFILE • Main Trade Area Population 293,590 approx. • High disposable income (56% rent) Population growth +1.4% to 2026 • 72% visit Broadway at least one a week • 49% 20-39 yrs (19% above Sydney average) • 36% of customers walk to the Centre • 80%
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