Hornsea Masterplan Stage 2: Key Themes and Strategy
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Hornsea Area Renaissance Partnership HORNSEA MASTERPLAN STAGE 2: KEY THEMES AND STRATEGY Hornsea: A Family Seaside Town Hornsea Masterplan: Key Themes & Strategy (Final Report 28 November 2007) Hornsea Area Renaissance Partnership JOB NUMBER: 504 0715.550 DOCUMENT REF: Report Version 6 Final Report ERYC HARP J Sharp J Crossley 28.11.07 (plus minor amendments) (29.04.08) Version 5 Consultation Draft ERYC HARP J Sharp J Crossley 12.06.07 Version 4 Revised Draft v5 ERYC HARP J Sharp J Crossley 03.05.07 Revised Draft v4 ERYC HARP J Sharp J Crossley 07.03.07 Revised Draft v3 ERYC HARP J Sharp J Crossley 21.02.07 Revised Draft v2 ERYC HARP J Sharp J Crossley 19.01.07 Version 3 Revised Draft v1 N Sarabia, L Wiggins P Leeming N Sarabia 17.11.06 Atkins Version 2 Draft updated N Sarabia, L Wiggins P Leeming S Cox 14.08.06 Atkins Version 1 Draft N Sarabia, P Leeming T Gorton T Gorton 14.07.06 Atkins Status Originated Checked Reviewed Authorised Date Initial Drafts prepared by: Later Drafts and Final Report prepared by: Atkins Design Environment & Engineering Hornsea Area Renaissance Partnership 3100 Century Way, Thorpe Park, Leeds LS18 C/o East Riding of Yorkshire Council, County Hall, Beverley, Tel: 0113 306 6000, Fax: 0113 306 6002 East Yorkshire HU17 9BA E-mail: [email protected] Tel: 01482 393939, Fax: 01482 393375 www.atkinsglobal.com Co-ordinator e-mail: [email protected] www.hornseaarearenaissance.co.uk Hornsea Masterplan: Key Themes & Strategy (Final Report 28 November 2007) Hornsea Area Renaissance Partnership Contents SECTION 1: INTRODUCTION 1 SECTION 3: AREA INTERVENTIONS & THEMED ACTIONS 29 Purpose of this Report: 3 Area Interventions: Baseline Assessment: Area 1: Hornsea Mere 30-34 Key Findings 4 Area 2: Town Centre 35-39 Recommendations 5 Area 3: North Promenade 40-43 Area 4: Central Promenade 44-47 Developing a Vision: Area 5: South Promenade 48-52 Themes, Aim and Objectives 6 Area 6: Hornsea Freeport 53 The Current Perception of Hornsea 7 Hornsea: still a ‘Lakeland by the Sea’? 8 Themed Actions: What Else Does Hornsea Offer? 9 Theme A: Transport and Access 54 Key Features in Hornsea 10 Theme B: Training and Skills 55 A Few of the Attractions around Hornsea 11 Theme C: Community Facilities & Services 56 What is Hornsea’s Future Role? 12 Theme D: Open Spaces 57-58 Theme E: Culture and Heritage 59 SECTION 2: STRATEGIC FRAMEWORK 13 Theme F: Tourism, Events and Marketing 60 Creating a Strategic Framework and Masterplan: SECTION 4: NEXT STEPS 61 Analysis of the Urban Form 15 CABE Design Principles 16-20 Masterplan Next Steps & Priorities 62 Setting the Masterplan Strategy: Summary of Projects: Brief historical background 21 1 Hornsea Mere 63 2 Town Centre 64 Strategic Goals: 3 North Promenade 65 A More Sustainable Future 22 4 Central Promenade 66 Better linking the Core Areas 23 5 South Promenade 67-68 Improving Traffic Management 24 6 Hornsea Freeport 68 Improving Walking, Cycling & Horse Riding Networks 25 7 Themed Actions 69-72 Enhancing the Role of Open Spaces 26 Promoting the Built & Natural Environment 27 Timescales: 73 Adding to a Sense of Place 28 Delivery and Funding: 74 Hornsea Masterplan: Key Themes & Strategy (Final Report 28 November 2007) Hornsea Area Renaissance Partnership Hornsea Masterplan: Key Themes & Strategy (Final Report 28 November 2007) Hornsea Area Renaissance Partnership Section 1: Introduction Contents: Purpose of this Report: 3 Baseline Assessment: • Key Findings 4 • Recommendations 5 Developing a Vision: • Themes, Aim and Objectives 6 • The Current Perception of Hornsea 7 • Hornsea: still a ‘Lakeland by the Sea’? 8 • What Else Does Hornsea Offer? 9 • Key Features in Hornsea 10 • Key Features around Hornsea 11 • What is Hornsea’s Future Role? 12 Hornsea Masterplan: Key Themes & Strategy (Final Report 28 November 2007) 1 Hornsea Area Renaissance Partnership Hornsea Masterplan: Key Themes & Strategy (Final Report 28 November 2007) 2 Purpose of this Report Hornsea Area Renaissance Partnership Background Status of this Plan and its Strategic Fit This document was commissioned by the Hornsea Area This document influences and supports the following strategies: Renaissance Partnership. As its starting point, it uses evidence gathered and assessed in Regional Spatial Strategy for Yorkshire and the Humber the 2006 Hornsea Baseline Assessment (Stage 1). This looked to 2016 at: current national, regional and local policy; the built and natural environment; the state of the property market; socio- This provides a spatial context for local development frameworks economic conditions; the town’s economy and functions; and local transport plans. The RSS discusses coastal communities transport; and a range of interventions identified at a stakeholder in depth and points out that 50% of a coastal town’s hinterland is workshop. sea, that service delivery is affected by peripherality and demography. An observation made about coastal communities is In developing the overall vision, we first consider the historical that the East Coast attracts significant numbers of visitors and this and current perceptions of Hornsea, before exploring how the provides opportunities for niche market development. town’s present role can evolve to support Hornsea in the future. This is then presented as a framework for action in the form of East Riding of Yorkshire Local Development specific area interventions and themed actions. This is then Framework further developed into an action plan against realistic timescales. The first LDF is currently being developed by East Riding of The Brief required the following ….. Yorkshire Council in consultation with a wide range of partners. It comprises a portfolio of statutory documents that will become the • An holistic long-term strategy and framework for the new planning guidance. Town Masterplans are not currently part of continued renaissance of Hornsea. the LDF portfolio of documents, however they will influence planning by helping increase awareness of local issues and views. • Establish Hornsea's future role. • Establish how the economy currently works and develop Our East Riding: The East Riding Community Plan proposals to strengthen it. 2006-2016 • Address the disjointedness of the town. The Community Plan is a strategic plan involving organisations working across the East Riding on service delivery and capital • Develop proposals for the seafront as a whole. development. The Hornsea Masterplan links to the ‘Sustainable Communities and Transport’ priority for a stronger local economy • Prepare design guidelines for future developments. and improved transport accessibility. Hornsea Masterplan: Key Themes & Strategy (Final Report 28 November 2007) 3 Hornsea Area Renaissance Partnership Baseline Assessment Key Findings: The following points summarise the key findings of the • Tourism accounts for around 15% of all jobs within the town, Baseline Assessment : this is a similar percentage to Bridlington. • Hornsea is targeted for limited growth and will remain a • Nearly 75% of visitors to Hornsea are day visitors from small market town serving the immediate needs of its Yorkshire and the Humber. population. It will continue to support the larger principal towns of Bridlington and Beverley and the city of Hull. • There is a lack of good data about visitors to the town, as well as little knowledge of visitor profiles and how this could be • There is a good quality natural and built environment, used for marketing and to develop new opportunities. which is generally under-utilised. • Hornsea Freeport is the most popular attraction for visitors • A population that is skewed towards an older age profile – attracting up to 1.5 million people per year. Other popular in common with many seaside towns; a trend which is attractions include the seafront with its Blue Flag beach and expected to continue. Population growth will be small. Hornsea mere. • East Riding is anticipated to experience an increase in • Deprivation levels are not acute, although there are small employment. areas of disadvantage. Seasonal and low paid employment tied to tourism constrains employment opportunities. • Employment in Hornsea is concentrated in the “distribution, hotels and restaurants” and the “public” sectors. • Hornsea’s residential property market is considered healthy, with a high proportion of large detached housing. Industrial • Levels of qualification and educational attainment exceed and commercial property markets are small. the regional average. There are higher proportions of residents in managerial and professional roles. • Hornsea is peripheral and is physically remote from major job markets, services, facilities and opportunities, although the • The vast majority of firms employ less than 10 people. remoteness adds to the ‘sense of place’. Transport and linkage within the town are disjointed and the poor quality • A pattern of out-commuting is demonstrated where people roads to Hornsea need improving. commute longer distances for more highly paid jobs, whilst enjoying the benefits of living in a pleasant coastal • The town’s economic base is narrowing. If this is left environment. unchecked, it could create problems in the future as lack of opportunity will not help retain young people. Hornsea Masterplan: Key Themes & Strategy (Final Report 28 November 2007) 4 Hornsea Area Renaissance Partnership Baseline Assessment Recommendations: Occupations, Skills and Education • Utilise an Enterprising Young People Strategy approach To address the findings of the Baseline Assessment, a number of