Biuletyn Poznań University of Economics

No. 7 (2014/2015) March 2015 Poznań University of Economics

No. 7 (2014/2015) March 2015 Edited by Sylwia Jurga Table of contents

Graphic Design UNIVERSITY LIFE 4 Izabela Jasiczak • Open Days at the PUE draw a crowd...... 4 • Strategic Meeting 2015...... 6 English translation by • Students of primary and secondary schools after their first classes at the PUE...... 8 Wenesa Synowiec • The best chess players at the PUE...... 10 • Meeting with Ryszard Petru at the PUE...... 12 • Professor Hausner visited the PUE...... 13 • Entrepreneurship Competition...... 14 • Accounting worth knowing...... 16 • Professor appointments for PUE scientists...... 16 • PUE receives funding from the Ministry of Science and Higher Education...... 17 • Triumph of Musica Viva Choir...... 18 • Certificate of Wielkopolska Brand for a member of the PUE Partner Club...... 18 • A lesson in India...... 20 • Erasmus in Cracow...... 22 • Exchange students fair...... 23 • First international conference within Doctoral Seminars in English programme...... 24 INTERVIEW 25 • My cup of coffee – an interview with mgr Agnieszka Rojewska, PhD student of the Faculty of Management at the PUE, Polish Barista Champion 2015...... 25 OUR ALUMNI 28 • Employers appreciate PUE graduates...... 28 • PUE graduates nominated for the “Kobieta przedsiębiorcza 2014” award ...... 29 • Index of success...... 30 PUE IN THE MEDIA 31 • Our experts in the media...... 31 • Media monitoring – March 2015...... 32

ISSN 2081–1519

POZNAŃ UNIVERSITY OF ECONOMICS PRESS ul. Powstańców Wielkopolskich 16, 61–895 Poznań, Poland tel. +48 61 854 31 54, +48 61 854 31 55, fax +48 61 854 31 59 www.wydawnictwo-ue.pl, e-mail: [email protected]ń.pl Mailing address: al. Niepodległości 10, 61–875 Poznań

Poznań University of Economins Printing House ul. Towarowa 53, 61–896 Poznań, tel. +48 61 854 38 06, +48 61 854 38 03 UNIVERSITY LIFE

Open Days at the PUE draw a crowd

Hundreds of high school students participated in the PUE Open Days on 15 March 2015. The event was held under the slogan “Candidate’s day – theater’s evening.”

Candidates for the PUE received about the PUE educational offer and tickets to see the movie “Theory of a warm welcome from the Rector of recruitment rules. Students and staff Everything”. A special show for the our University, prof. dr hab. Marian advised candidates which subjects candidates took place on 19 March Gorynia. The event was held in the they should choose for their high 2015 in Multikino 51. new building of the Poznań University of Economics – Educational Center of Electronic Services. The number The number of visitors has confirmed of visitors has confirmed our good our good reputation. reputation. During the Candidate’s Day, high school students had an opportunity school final exams to join the group of During the Open Days, a PUE to see how the prestigious economic PUE students. The visitors were given spot, “Poznań University of Eco- university works. We have prepared student grade books so they could nomics – a place for the most in- special areas- Candidate’s, Student’s visit each area and collect stamps. teresting people,” had its premiere. and Graduate’s- where prospective Upon submitting the completed The spot featured students and students were given information grade books, guests received cinema graduates.

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Strategic Meeting 2015

A cyclic meeting, devoted to the implementation of the PUE Strategy for 2013–2020, took place on 27 March 2015. The aim of the meeting was to present the rate of implementation of the Strategy, and the priorities for the University in 2015.

During the meeting, the Control- that the PUE strategy for 2013–2020 Prof. Marian Gorynia, the PUE the best business universities by the business, as well as consistently build • Department of European Studies ling Team presented the results of has been implemented in 68%. The Rector, pointed out that one of the European Foundation for Manage- the image of a prestigious university • Department of Trade and their strategic analyses. The rate of university proceeds with caution- eats strategic priorities is to continue the ment Development. Vice-Rector for through the use of advanced com- Marketing implementation was illustrated by the pie piece by piece, and if the taste adjustment processes, related to the Education and Student Affairs dr hab. munication technologies. He also • Department of the International the green and red pie charts. Green is not as expected, the recipe needs demographic low, and maintain the Jacek Mizerka added that there is also discussed strategic priorities with Competitiveness represented the percentage of activi- to be improved – concluded mgr financial stability of the University. a need to adapting educational offer respect to the algorithm of grants • Department of Macroeconomics ties and strategic decisions that have Anna Matuszak-Jankowiak, the Team Rector also stressed the need for to the current requirements of the la- from the Ministry of Science and and Food Industry building the University’s prestige, bor market and commercial develop- Higher Education. • Department of Labour and Social developing cooperation with external ment of educational activities within A summary of the implemen- Policy During the meeting, Rector of the stakeholders and internationalization. the framework of the Wielkopolska tation of the Strategy in 2014 • Department of Information Tech- PUE gave recognition to 10 most Another key priority in 2015 will be Business School PUE. Vice-Rector for and plans for 2015 were also nologies maximisation of benefits from the Strategy and Development dr hab. discussed by deans of the PUE • Department of Organization comprehensive Departments. new building – Educational Centre of Cezary Kochalski stated that in 2015, Departments. Theory and Management Electronic Services. University will implement cost ac- During the meeting, prof. Marian • Department of Theory of Money already been implemented or are still Manager. Values of some strategic Vice-Rector for Science and counting and calculation of the cost Gorynia presented diplomas to the and Monetary Policy in progress. Red stood for percentage measures concerning various areas International Relations prof. dr hab. of education, apply for funding in heads of the most comprehensive • Department of Strategic Manage- of activities and strategic decisions, of the PUE activity, such as teaching, Maciej Żukowski, stressed that the competitions supporting research Departments of the Poznań Universi- ment which will have been implemented by learning, functioning and the environ- main priority will be gaining EQUIS activities, teaching, international ty of Economics. These Departments • • Department of Standardised 2020. The results of analyses showed ment have also been presented. accreditation, which is awarded to cooperation and cooperation with were: Management Systems

6 7 UNIVERSITY LIFE

Students of primary and secondary schools after their first classes at the PUE

An online shop with technological students of primary schools, devel- than 140 students who took part in were given grade books and a large is divided into a lecture and and primary schools (EUD) and students of clothing, integrated with a network oped during the workshop at the the ninth edition of the programme, dose of knowledge of competitive a workshop with the project task. In all classes of secondary schools (AME). developed by the Poznań University strategies. On the same day, during addition to the economic phenome- Their aim is to promote an entrepre- Classes devoted to economic and business of Economics and the Foundation for the opening of the 8th edition of the na in the area of marketing, strategic neurial attitude and prepare young the Promotion and Accreditation of Academy of Young Economist, nearly management, macroeconomics and people for life in a complex economic issues were addressed to students of primary Economic Education. 90 high school students learned how investment, young students learn and business realities. First classes and secondary schools. The participants’ task was to to finance a project. At the same time, the techniques of effective learning, were organized in 2011. prepare a concept of a clothing shop, their parents listened to a lecture on self-presentation, and meet with Classes devoted to economic and using the strategy of concentration negotiations, given by a psychologist. a business practitioner. business issues were addressed to that reads our biometrics – that was University of Economics for Children. or diversification. The inaugural class Five more classes are planned Classes are free and addressed to students of primary and secondary the idea of fifth and sixth grades The seminars were attended by more was held on 19 March 2015. Students for the young economists. Each students in fifth and sixth grades of schools.

Each semester of EUD and AME of roles: team leaders, negotiators, includes six 90-minute meetings stock investors or marketing cam- devoted to economic and business paigns developers. They will put issues. The workshops are interac- themselves in a place of economic tive and conducted in the edutain- decision-makers: company owners, ment form. During the lectures, managers, ministers. given by academics and business Both programmes will be ac- practitioners, young people will companied by educational activities learn the basics of the economy for parents, conducted by experts in and economic phenomena that the area of pedagogy, psychology impact everyday life. It will improve and economics. They will concern the understanding of key busi- methods of supporting a child’s ness processes of companies and learning, emotional and intellec- government economic policy in tual development, creative ways of areas affecting every citizen. Each resolving conflicts with children, lecture will be held in connection hazards of civilization and devel- with workshops, during which opment of the child’s proactive young students will play a variety attitude.

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The best chess players at the PUE

Polish Chess Championship was held by the reigning champion-Poznań University of Economics-on 24 March-1 April 2015.

Budimex Polish Women’s Individual champion. Karina Szczepkowska- this year’s competition the gold medal were awarded. Chess Friend Distinc- The most impressive game in the Both tournaments were organized Championship is a round-robin Horowska (MKSz Rybnik) became was won by Grzegorz Gajewski (CFCs tions were presented to Vice-Rector men’s tournament was played by by Ferdynand Dziedzic Association tournament with ten players and the vice-champion and the bronze HETMAN Katowice), silver – Maciej for Education and Student Affairs dr nine rounds. The contestants were medal was won by Iweta Rajlich Klekowski (TS Wisla Krakow), and hab. Jacek Mizerka; Andrzej Dassuj- not only experienced players but (CFCs Polonia Wrocław). bronze – Jacek Tomczak (Akademia a long-time partner of the greatest One-week competition included 99 games also great hopes of Polish chess: the LOTTO Individual Polish Champi- Szachowa Gliwice). chess events in Poland, and Sławomir played in the men’s tournament and 45 last year’s academic world cham- onship was a Swiss-system tourna- The award ceremony for both Szymanowski, head of the PUE Sports pion – Klaudia Kulon, or the sixth ment of nine rounds played out by competitions was held in the Sala Centre. In addition, Mariola Wozniak in the women’s contest. player of the World Championship the best male players. PUE students Seledynowa of the Poznań University was awarded for getting the Crystal to the age of 20 – Anna Iwanov. have also participated- grandmaster of Economics. During the ceremony, Ranking, funded by the first Polish Jacek Tomczak, and in the women’s and held under the honorary patron- In 2015, Jolanta Zawadzka (CFCs since 2013 Kamil Dragun and national in addition to honouring the best grandmaster and five times Polish tournament- Karina Szczepkowska- age of Polish President Bronislaw Polonia Wrocław) became Polish champion of 2006 Piotr Brodowski. In chess players in Poland, other prizes champion – Hanna Ereńska-Barlo. Horowska. Komorowski.

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Meeting with Ryszard Petru at the PUE Professor Hausner visited the PUE

President of the Association of Polish During his visit, Mr Petru spoke economists. This is a story about the On 9 March 2015, the Poznań Univer- • Jerzy Bartnik – president of the only companies, but also countries Economists, Ryszard Petru visited the about his latest book- The end of free events that have occurred in the global sity of Economics held a conference Wielkopolska Chamber of Crafts, compete in the global economy. The Poznań University of Economics. The market? The genesis of the crisis. In this economy since the beginning of the entitled “Chances for Economic Devel- • Adam Trybusz – chancellor of the report states that if a country does meeting took place on 3 March 2015 publication, he attempts to find an- crisis, about the mechanisms that led opment in Poland.” The participants BCC Wielkopolska Lodge, not have good schools, efficient in the PUE auditorium. swers to questions that journalists ask to them, and their consequences. of the “Developmental Challenges for • Tomasz Sikora – presidet of institutions, courts and does not Poland” panel, moderated by Jacek the Business Forum of the create good conditions for business, Kulik-vice-president of the Wielkopol- Czarnkowsko-Trzcianecki Country, there is no chance of winning the ska Employer’s Association Lewiatan, Union of Private Employers, international competition. In order were: • Tomasz Działyński – president to increase innovation in the Polish • prof. dr hab. Jerzy Hausner – of the Employers of Poland- economy, we need education that in- member of the Monetary Policy Wielkopolska spires individual creativity at all levels. Council, Our guests discussed about Polish schools are still in the nine- • dr hab. Tadeusz Kowalski – head the report “Towards a Competitive teenth-century model of encyclopedic of the Department of Interna- Poland. How Can Poland Climb the and imitative education, which is a tional Competitiveness at the World Economic League Table?”, serious obstacle. What we also need, PUE, edited by prof. Jerzy Hausner and is a change in the system of funding • Jacek Silski – president of The ten other experts. The report speci- higher education and new global Wielkopolska Employer’s Associa- fies eight key areas for improvement, regulation of intellectual property tion Lewiatan, based on the general idea that not rights – say experts in the report.

12 13 UNIVERSITY LIFE

Entrepreneurship Competition

The 10th edition of the Entrepreneurship Competition took place on 5 March 2015 at the Poznań University of Economics. The competition has been organized annually since 2005 by five schools of economics: Warsaw School of Economics, Poznań University of Economics, Cracow University of Eco- nomics, University of Economics in Katowice and Wroclaw University of Economics.

The Entrepreneurship Competition is edition was held under the “Change district stage. This stage consisted of the competition, which consisted of • Jakub Kozak – V Liceum The competition is organized by one of the national subject contests. Management” motto. two parts. First, contestants solved a group problem-solving, related to Ogólnokształcące in Gdańsk – members of the District Committee High school students from regions like The number of contestants in the a test composed of 50 questions. the theme of the event. Students had 99,7 pts. whose chairman is dr Dariusz Nowak After the test, students and their to solve three cases, one of which • Wiktoria Kowalska – Liceum Aka- and secretary is dr Lukasz Wściubiak. guardians listened to a lecture was presented before the Committee demickie in Torun – 97,8 pts. The success of this year’s Competi- The Entrepreneurship Competition has been “Managing change in the develop- consisting of academics and doctoral The Entrepreneurship Competition tion was also possible thanks to the organized annually since 2005. ment of micro-enterprises”, given students’ representatives. is one of the active ways to promote involvement of volunteers: students of by dr Sebastian Chęciński from the The winners of the regional the Poznań University of Econom- the Faculty of Management PUE and Department of Management and Entrepreneurship Competition in the ics. It supports the development of doctoral students from the Depart- Wielkopolska, Kujawsko-Pomorskie, local Poznań district stage reached Enterprise Resource Analysis at the Poznań district were: economics, entrepreneurship, innova- ment of Management and Enterprise Zachodniopomorskie and Pomorskie, 5340 students, representing 261 PUE. After the announcement of • Nikodem Kramarz – VI Liceum tion and creative problem-solving Resource Analysis. compete in the Poznań district, which schools. 266 students representing the test results, 50 best participants Ogólnokształcące in Bydgoszcz– among the most talented high school The Entrepreneurship Competition is the largest in the country. This year’s 72 schools were qualified for the were invited to the second part of 109,5 pts. students. has been organized annually since 2005.

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Accounting worth knowing PUE receives funding from the Ministry of Science and Higher Education

The First National Scientific Confer- ogy in Krakow, Wroclaw University of • theoretical aspects, ence “Accounting worth knowing,” Economics, University of Economics • prospect of a manager worth organized by the Department of in Katowice, Szczecin University, Lodz knowing, Three of the PUE fields of stud-infor- quality earmarked subsidy. This is one The Ministry of Science and Higher Accounting PUE, was held at our University, University of Czestochowa, • practical knowledge, matics and econometrics, social policy of the best results in the country. The Education selected the units eligible university on 19 and 20 March 2015. and many more. Representatives of • history and future worth know- for financing on the basis of two main The conference was opened by prof. professional organizations, such as ing. criteria: dr hab. Marian Gorynia. The meeting the Accountants Association in Poland During the meeting, current Pro-quality MSHE subsidy for three • teaching field of study that was attended by delegates of many and the National Chamber of Statu- problems of science, practice and received an outstanding assess- universities from across the whole tory Auditors, also participated in accounting policies were raised. As fields of study at the PUE. ment from the State Accreditation country: Warsaw School of Econom- the symposium. The conference was a non-scientific highlight, par- Commission (SAC) in 2012–2014 ics, Warsaw School of Life Sciences, divided into four thematic plenary ticipants were invited to visit Porta and commodity science-received Ministry subsidized 20 basic organiza- evaluation, University of Science and Technol- sessions: Posnania. funding from the Ministry of Science tional units from 16 higher education • obtaining scientific category A+ and Higher Education within the pro- institutions. and A.

Professor appointments for PUE scientists

Polish President Bronislaw from the Poznań University of Eco- • prof. dr hab. Tadeusz Kowalski Komorowski handed academic nomics were appointed professors from the Department of Interna- teachers and people of art and of economics: tional Competitiveness, science acts of nomination during • prof. dr hab. Grażyna Krzyminiews- • prof. dr hab. Aleksandra Gaweł a ceremony at the Belvedere Palace ka from the Department of Sociol- from the Department of Interna- on 18 March 2015. Three scientists ogy and Philosophy, tional Competitiveness

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Triumph of Musica Viva Choir

7th edition of the National Passion Laura Stieler, scored 97/100 points. awarded the Special Prize of the Song Contest took place on 20 and 21 This result gave them first place Rector of the Academy of Music in March 2015 in Bydgoszcz. 32 choirs were qualified for the finals. The Musica Viva Choir won the National Passion repertoire included various passions which had to prove the versatility of Song Contest. the participants. Musica Viva Choir, conducted by in the category of mixed choirs. In Bydgoszcz, prof. zw. dr. hab. Jerzy the assistant of Marek Gandecki – addition, the choir Musica Viva was Kaszuba.

Certificate of Wielkopolska Brand for a member of the PUE Partner Club

During the meeting on 24 Febru- to one of the members of the Cooperation with Business of the ary 2015, members of the certifi- PUE Partner Club – Autostrada Poznań University of Economics. cation committee unanimously Wielkopolska II SA, for the initiative The certification ceremony determined the Winners of the “putting into use the concession A2 took place during the “Inno- Wielkopolska Brand- Greater Thing motorway Świecko-New Tomyśl”. vative Wielkopolska” gala on from Greater Poland. Wielkopolska Nomination for this certificate has 23 March 2015 in TVP Poznań Brand Certificate was awarded been reported by the Bureau of headquarters.

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Marian Żelazek – a missionary, were willing to try; he gave back a field and a line factory, where the A lesson in India born in Palędzie, a prisoner of dignity and self-esteem to those lepers work, a school established Dachau, Polish candidate for the cast out by society. Today, there by father Żelazek, a spiritual centre, Nobel Peace Prize, creator of the is a colony and hospital in Puri, a catholic church and a museum Practical workshops for Poznań University of Economics on the subject of social policy took place center for lepers in Puri. Marian with a huge charity kitchen which commemorating the great Polish Żelazek did something that few gives meals to all who do not beg; priest. in... India! Twelve students of our university participated in the “India OFF-Road 2015” tour.

Many of my friends from western places that have been hit by earth- mind. Social policy, which we teach at seek solutions for. A lot of them are on how to help without humiliating, study visited two places. The first was universities take their students on tours quakes, ethnographers study villages PUE is made for fieldwork teaching – solved on on the local level – in a vil- how to promote being pro-active, how a centre for lepers in Puri, created by to places important and interesting, in Kenya. I have envied them. It’s like says dr Piotr Michoń, coordinator of lage, town or residential area, where to suggest solutions without forcing father Marian Żelazek; the second was from their studies subject matter point letting your students eat a meal instead the social policy field of study and interpersonal relations play a key them. In other words – how to make the headquarters of EduCare (near mastermind behind the trip. role. India is a country wich has more people want change, because no Dharamsala in northern India) which The chosen destination was India. non-governmental organizations programme can be successful without is an organization that helps the rural The students could field-test their Social A country culturally very distant form than it has policemen. PUE students the willingness of those it is designed population of poor regions, especially Poland, with an extremely complex found this to be the most interesting. to help – says Klaudia, a student of by promoting economic activity and Policy knowledge. social structure, full of extremities, We wanted to get a basic understand- Social Policy at PUE and a participant self-reliance of women. This year’s tour home to some of the richest people ing of the local reality and find out of the tour. was the second of this kind, organized on the planet, yet its streets crowded how issues like inequality, poverty, During their three-week stay, the for the students of Social Policy and of view. Political scientists visit refugee of describing it. An idea that we could with beggars. A country full of economic oppression and education group of twelve students and three its organizers are already planing next camps in Sudan, psychologists visit also do this started sprouting in my problems that adepts of social policy are dealt with. It was a valuable lesson lecturers from the Social Policy field of trips.

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Erasmus in Cracow Exchange students fair

On 12–15 March 2015, Erasmus Stu- During the four-day trip, the stu- ‑Birkenau Museum in Oswiecim and In March 2015, the Department for legible for free four-week language students’ experience and to meet the dent Network PUE, with the financial dents visited and learned the history the “Wieliczka” Salt Mine. The ESN Research and International Relations course organized by the Department foreign exchange students. support of the Erasmus +, organized of one of the most beautiful Polish section from Cracow University of Eco- completed the Erasmus+ qualification of Foreign Languages PUE. PUE students may still apply for a trip to Cracow for foreign exchange cities and former capital of our coun- nomics helped organize a special tram process for study visits in the aca- One of the elements of the study funding of the trips to the coun- students. try. They also visited the Auschwitz ride and other interesting activities. demic year 2015/2016. 242 candidates visits’ promotion was Erasmus Fair tries included in the Erasmus+ applied, of which 190 students and organized by PUE Erasmus Student programme. It is the first time that two doctoral students will spend the Network and Department of Research the offer has been also made avail- next two semesters at partner univer- and International Cooperation on able for the students who are about sities in the European Union, Turkey, 5 March 2015. It was a great oppor- to graduate and would go as degree Norway and Iceland. They are also tunity to hear about other Erasmus holders.

22 23 UNIVERSITY LIFE INTERVIEW

First international conference within My cup of coffee Doctoral Seminars in English programme an interview with mgr Agnieszka Rojewska,

The First International Conference for PhD Students and Young Economics, Management and Finance PhD student of the Faculty of Management Scholars, part of the Doctoral Seminars in English programme at the PUE, was held on 6 March 2015. The meeting was attended by 32 participants: guests from abroad, eg. Israel, India, Bangladesh, Italy; at the PUE, Polish Barista Champion 2015. and representatives of Polish universities- the Poznań University of Economics, Adam Mickiewicz University and the University of Economics in Katowice. You are a perfect example of combi- ning research work with passion...

The goal od the Conference was to sessions were supported by PUE given an opportunity to present their Truth be told, I never thought I would discuss the theoretical and methodo- researchers and foreign promoters works in a foreign language. It was an be interested in coffee as a subject of logical challenges in contemporary working on the DSE programme, who experience that will pay off in the fu- my research. However, my thesis was ture. For many of them, it was the first indeed associated with the creation of time they have spoken and discussed the specialty coffee market in Poland. Participants discussed about theoretical the scientific subjects in English. It is My doctoral dissertation is also closely and methodological challenges of modern planned to publish two monographs related to what I do on a daily basis, as containing the participants’ works. It it focuses on the specialty coffee seg- economics. worked even better than we expected. ment and, to be more specific, coffee Everyone did a great job and that is why shops of this type. economics. The meeting was divided were responsible for initiating the we plan to organize another conference into thematic sessions: finance, eco- discussion and delivering comments next year, most probably by the end of Is coffee often analyzed by scienti- nomics and society, macroeconomics, to the speakers. June- said dr Piotr Michoń, coordinator sts? marketing and consumer behavior, An important aspect of the confer- of the Doctoral Seminars in English and human resources, open session. The ence was that young people were the main organizer of the conference. In Poland- not really, let alone the coffee market itself. Most often, coffee is analyzed as a raw material or a commodity.

How did your adventure with coffee begin? brewing that is quite difficult. But uncontrolled gesture can ruin the I drank my first coffee in high school, there is no simple recipe for prepar- whole project. during my high school final exams. ing coffee, especially at home. Before I started to deal with coffee Coffee is a very broad subject and it Do you have any special design that professionally, I drank a regular, sug- could be the topic of many doctoral you like to draw on coffee? ary instant coffee from chain coffee dissertations. shops. The coffee market became my My favorite pattern is the character profession between 1st and 2nd year Coffee prepared by you is always of Darth Vader. The technique of this of studies. special – not just because of the drawing I developed myself, a little taste, but also appearance. on the basis of trial and error. Today, Making a good coffee is a real after so many years of practice, it is no challenge. What is most important You can actually draw anything on longer a difficult pattern for me to do, in this process? coffee. The question is whether you but I definitely have a fondness for it. have enough imagination, skills and First of all, coffee must be tasty. Taste patience to do it. The most difficult Is being a barista difficult? is affected by two main factors – is to start, of course. Mastering the freshness (roasting and grinding) techniques of drawing on foam is It’s harder than you think. A good and proper brewing. Good coffee definitely not easy and requires a lot barista is not afraid even of the most can be bought easily. It is proper of practical exercises. In fact, one weirdest ideas- one has to mix, taste,

24 25 INTERVIEW

change, add... untill you get the served espresso in coffe cups frozen I just preformed the task in a way that required effect. That’s why patience is with dry ice. Its flavour was dominated allowed me to win. If you want to win a valued trait in this line of work. Not by red fruit (strawberries and cherries), the Polish Championship, you need to ACCOMPLISHMENTS everything works out on the first try, the sweetness of lychee, a sweet floral meet a number of requirements, con- especially at the beggining of your scent with a hint of marzipan and vince the judges that you possess ex- journey with coffee. delicate green tea. The cappuccino, in traordinary skills, and do all of it better turn, had a distinctive flavour of dried than the other competitors. I won this As a barista, you have a lot of achie- fruit and nuts. The milk was foamed year. Maybe it was my time, or maybe Polish Barista Champion vements under your belt, yet your at a low temperature to achieve I was in top shape on that day. most important one is quite recent. a creamy texture. Thank you. During the “SweetTargi” exhibition After hearing the description you in Katowice (28th February- 1st March gave, I’m not surprised that you Sylwia Jurga 2015) I have won the title of Polish won the title. Barista Champion 2015. My show was based on the similarities of coffee history and culture in Poland and Rwanda. I have chosen Rwandan coffee, roasted by the Warsaw company Kofi Brand. I’ve started the show with an authorial drink, consisting of Polish Latter Art Champion 2014 Polish Barista Champion 2015 strawberries, cherries, fresh lychee, lemon grass and frozen green tea called Organic White Pony. I later

During the Polish Barista Championship 2015, the competitors’ task was to present Polish Vice-Champion Barista 2014 the jury an espresso, a cappuccino and one authorial drink based on espresso. Each barista had 15 minutes for their performance (each second overtime was a penalty point and the show could not take more than 16 minutes). The judges marks were based 1st place at National Barista Competition 2013 in Łódź on technical skills, hospitality, presentation, professionalism, taste, aroma and look of the drinks.

26 27 OUR ALUMNI

Employers appreciate PUE graduates PUE graduates nominated for the “Kobieta przedsiębiorcza 2014” award

“Kobieta przedsiębiorcza 2014” has linen bags for bread. Thanks to an sisters were shopping. They wanted Once again, the WPROST magazine According to the WPROST maga- 10) Law and Administration been organized periodically by Głos interesting structure and unique to meet three needs which, in their published a ranking of the best high- zine, 20 most popular fields of study 11) Mining, Geology Wielkopolski. Women nominated decoration, these bags are not only opinion, are not met by typical shops er education institutions in Poland. include: 12) Production Engineering and for the award are artists, designers, easy on the eyes, but also fit their in malls. The list includes 50 schools whose 1) Management and Marketing Management volunteers, social activists and own- purpose – they are practical, as they graduates are the most sought after 2) Economics 13) Civil Engineering, Construction ers of successful companies. This year, provide a natural storage for bread. Marta Kotwis, Aleksandra Prębska, in the labour market. The Poznań 3) Mechanical Engineering 14) Chemistry, Chemical Engineering seven PUE graduates fought for the Because of antibacterial, hypoaller- Aleksandra Prusator – owners of University of Economics took the 4) Finance and Accounting 15) Commodity Science title: genic and water absorbing linen fab- the FORDATA company ninth place in general ranking, and 5) Transportation and Logistics 16) Social Sciences and Foreign Phi- • Adrianna Wołczyk – owner of ric they are made of, the bags offer Graduates of the Faculty of Management, second place among the schools of 6) Automation and Robotics lologies AleWorek, protection against mold, slow down specializationin Electronic Business economics. 7) Electronics, Electrotechnology 17) Forestry and Wood Technology • Marta Kotwis, Alexander Prębska, the drying process and protect food In the fields of study “Economics, 8) Information Technology and 18) Engineering and Environmental Alexander Prusator – owner of products. FORDATA (former Datapoint) is Finance and Accounting” and “Man- Telecommunications Protection FORDATA form, a synonym for the safe management agement and Marketing,” the Poznań 9) Energy Production, Electric Power 19) Materials Engineering • Marta Wiznerowicz, Agata Marta Wiznerowicz, Agata Olszyńska of confidential information in a chang- University of Economics came third. Engineering 20) Metallurgy Olszyńska – owners of Placefor- – owners of Place for Dress ing business environment. A pioneer dress company, Marta Wiznerowicz – a graduate of the Fac- in the Polish capital market. Using • Iwona Janicka – founder of the ulty of Economics, field of study: Econom- original information systems, based Local Activity Foundation. ics, specialization: Global and Managerial on the Virtual Data Room technology, The award ceremony, discussion Economics FORDATA helps customers manage panel and a banquet will be held on Agata Olszyńska – a graduate of the documents and communications dur- 17 April 2015 in the auditorium of the Faculty of Management, field of study: ing complex transactional processes. Poznań University of Economics. Management, specialization: Trade and The company supports the biggest Marketing transactions of M & A, IPO, restruc- Agata Olszyńska and Marta Wiznero- turing, privatization and processes Profiles of our inventive graduates: wicz turned the theory into practice associated with obtaining financing and conquered the market. They both in Poland and in other countries of Adrianna Wołczyk – owner of Ale- graduated from fields of study that Central and Eastern Europe. Worek theoretically do not have much in A graduate of the Faculty of Management, common with the fashion industry. Iwona Janicka – founder of the Lo- specialization: property and investment However, the sisters prove that good cal Activity Foundation management market intuition combined with A graduate of the Faculty of Economics, a thorough theoretical knowledge is field of study: Economics, specialization: In 2012, she established her own an excellent base for success in busi- Finance and Monetary Policy company AleWorek within the “Startuj ness. They created the Place for Dress z biznesem” competition (implement- brand. Using a special application, Iwona Janicka combines the experi- ed under 6.2 Human Capital Opera- available at www.placefordress.com, ence of a local civil servant, entrepre- tional Programme). you can design and order a dress cre- neur and social activist. So far, she Adrianna Wołczyk responded ated exactly according to your prefer- worked for Wielkopolska Council of to the needs of modern, conscious ence. The idea of starting a business Public Benefit Activity and Poznań housewives, and created decorative involving dresses was born when the Public Benefit Activity Council.

28 29 OUR ALUMNI PUE IN THE MEDIA

Our experts in the media

Name: Jakub Tabędzki Faculty of Management, field of study: management and marketing specialization: transport and logistics Place of work: managing partner in Redexperts sp. z o. o. Lazy Generation Y

Contact me [email protected] www.redexperts.co www.facebook.com/redexperts Our scientist made a critical com- everything. Such an attitude results INDEX OF SUCCESS pl.linkedin.com/in/jakubtabedzki/pl ment about Generation Y in an from their sheltered upbringing article published by “Wprost” maga- and it can lead our country to an zine. Dr hab. Jan Fazlagić believes economic downturn. If we have lazy I chose to study at the PUE because that “millennials” have inflated employees, we will fall behind Europe I always wanted to be an entrepreneur. I wanted to develop skills needed for this since day one. Fazlagić J. dr hab. self-esteem and think they deserve – PUE expert says. As a gift for my 18th birthday, my parents got me a limited liability company and I thought that the best place to learn how to run a business would be a school of economics.

My best memory from the student days is

breaks, i.e. free time between classes. It was the best time for conversations, discussions and making friends. It is amazing how often these acquaintances are useful in business. Family business

More and more residents of the ers who oversee everything and take Skills gained at the PUE allow me to Wielkopolska region decide to run care of companies in which they a family business. Family firms come invested their money and names. look at my business from a broader perspective. Many things can be learnt by practice, but the in all sectors, forms and sizes – says dr Furthermore, the term “family busi- theoretical foundations (especially from economic and business areas) are essential and should be hab. Maciej Stradomski (Department ness” calls up positive associations learnt from the best. of Investment and Capital Markets in customers’ minds, making them at the PUE) in his statement for more willing to use their services. dr hab. M. Stradomski dr hab. In five years, I would like to Głos Wielkopolski. Two-thirds of the Companies began to compete with firms on the stock market are family each other, taking advantage of their take a three-month vacation and worry about nothing. Currently, Redexperts employs about 40 people. I would companies. In the opinion of our family foundations – the PUE expert like to see all of them, or even more, when I come back, and find out thay they all have something to do. expert, in the case of a crisis, family believes. Now, the awareness of being businesses are more stable than cor- a family business becomes a strength porations, because they have own- – he adds. Outside of work

When you're an entrepreneur, you’re at work all the time, but I try not to overdo it. The little time I have off work I spend with my children and friends. I'm also a pilot so my favourite activity is taking to the skies – for a walk on the clouds. Easter savings

Professional advice This year’s Easter will be less expen- the fact that less products are exported sive. It is a result of,among others, -says dr hab. Jan Mikolajczyk from the Get to know people and take care of acquaintances, because there is great value in building your own network of contacts. Participate in events, which there are plenty of in Poznań. Redexperts organizes the lower prices of vegetables, fruit and Department of Trade and Marketing at “Projektor” workshops. The main idea behind them is popularizing entrepreneurship among young people. meat products. It is true that due to PUE. A mild winter has also contributed Exchange business cards on startup meetings, get connected through LinkedIn and Goldenline. These deflation, part of commodity prices to the price deflation as vegetables are contacts may not be useful today, but in five years may prove invaluable. Networking, networking, networking. decreased. The reason for that is the em- cheaper than last year – PUE expert bargo imposed on Polish products and adds. dr hab. J. Mikołajczyk J. dr hab.

30 31 PUE IN THE MEDIA

Wielkopolska women on the labour market

There are 658 thousand proffesionally dents) are specialists, which means active women in the Wielkopolska re- they are part of the so-called “higher- gion, of which 583 thousand are em- level” staff, yet do not occupy mana- ployed and 75 thousand are “between gerial positions. Women are most jobs”. In comparison, there are 739 often employed by the services sector thousand proffesionally active men. and least often in agriculture. The In Poland, this ratio has been lower for number of Wielkopolska women work- women than for men for years- says ing in services is a distinguishing factor dr Baha Kalinowska-Sufinowicz form compared to the rest of the country- the Department of Macroeconomics says dr Baha Kalinowska-Sufinowicz. dr hab. B. Kalinowska-Sufinowicz B. dr hab. and History of Economic Thought. Our region is economically developed, This is due to the fact that a large group and the higher the level of development of women still take on the traditional the greater part of the labour market is role of a housewife. Yet, we have more taken up by services in comparison to profesionally active women than other other industries. Pay in the services sec- countries. The reason for this is lower tor is pretty low, and these jobs require pay. We cannot afford to quit our jobs being at the employer’s disposal most after having a child, for example- says of the time. This in turn leads to lower the PEU expert. Most women (nearly childbirth rates in our already aging a third of the region’s female resi- community- she adds.

Media monitoring – March 2015

Television Radio 51 (4,3%) Press 39 (3,29%) 173 (14,57%)

Internet 924 (77,84%)

32 PUE IN THE MEDIA

Biuletyn Poznań University of Economics

No. 7 (2014/2015) March 2015