2011 Nike US Open of Surfing® Co-Sponsorship Investment
Total Page:16
File Type:pdf, Size:1020Kb
EVENT FACTS & INFORMATION LOCATION Huntington Beach, CA DATES July 28 – August 5, 2012 SPECTATORS 750,000+ PARTICIPANTS 400 world class athletes WEBCAST 72 hours & 7 days of live webcast coverage including up to date event information, news coverage, photographs, video clips, competition draws, live scoring results, fan contests, sponsor info, etc TELEVISION National & International Syndication. Pre Event Coverage, Live Coverage, Post Event Coverage WEBSITE www.usopenofsurfing.com SOCIAL MEDIA www.twitter.com/usopenofSURF - www.facebook.com/usopenofsurfing - usopenofsurfing.tumblr.com/ COMPETITION ELEMENTS Nike US Open of Surfing » Men‟s ASP Prime: $310,000 Prize Purse » Women‟s ASP 6-Star (WQS): $40,000 Prize Purse » US Open Men‟s Junior Pro (ASP Grade 4): $25,000 Prize Purse » US Open Women‟s Junior Pro (ASP Grade 4): $6,000 Prize Purse » Pacifico Noseriding Invitational: $10,000 Prize Purse » 2011 athletes include: 2011 US Open champions Kelly Slater and Sally Fitzgibbons, Brett Simpson, Mick Fanning, Rob Machado, Taj Burrows, Evan Geiselman, Kai Barger, Carissa Moore, Stephanie Gilmore, Malia Manuel, Coco Ho, Dusty Payne, Kolohe Andino, & more. Nike 6.0 BMX Pro » Top 24 Pro (Invite Only): $65,000 Prize Purse » 2011 Athletes: Ryan Nyquist, Dennis Enarson, Rob Wise, Brian Kachinsky, Garrett Reynolds, Tony Ennis, & more. Converse Coastal Carnage (Skate) » Top 24 Pros (Invite Only): $75,000 Prize Purse » 2011 Athletes: Tom Remillard, Ben Hatchell, Rune Gilfberg, Christian Hosoi, Lance Mountain, Curren Caples, Tony Hawk, Robbie Russo, & more. Surfing All-Stars » To honor the icons, fan favorites and stand-outs of the surfing industry - top pros will be voted in by their fans and the industry for the 4th annual Surfing All-Stars week. 2011 All-Star roster: Kelly Slater, Dane Reynolds, Jordy Smith, Taj Burrow, Mick Fanning, Joel Parkinson, Julian Wilson, Rob Machado, Andy Irons (honorary), and Alejo Muniz. FESTIVAL ELEMENTS » US Open Music Stage: [3] days of music. Past performers include MGMT, Weezer, Jimmy Eat World, The Sounds, Hot Hot Heat, Cobra Starship & more. » Hurley Walk the Walk National Championship (Fashion Show) » Festival Village: Center Stage with corresponding jumbotron screen and a variety of sponsor and sport driven programming, 50-80 booths, giveaways, autograph sessions, contests, etc. 2 - Nike US Open of Surfing Sponsorship Opportunity 2011 EVENT HIGHLIGHTS DIGITAL » Webcast: ‐ Over 1MM+ sessions ‐ 30 minute avg. watch time per session ‐ 135% increase in hours watched (vs. 2010) ‐ 103% increase in peak viewers (vs. 2010) ‐ iPhone/iPad webcast delivery up over 500% from 2010, delivering 13,158 GB of content. » US Open Score Card ‐ 18k+ people registered a card, totaling almost 200k check-ins via spectator social networks. ‐ 29MM+ impressions projected with an average of 150 friends/network per spectator. BROADCAST » 3-day live broadcast from the beach on Fuel TV, FUEL Australia, Time Warner Cable & Time Warner Oceanic » Additional coverage on-location: Spike TV and E! News PUBLIC RELATIONS » 400+ credentialed media representing over 700 international and local outlets in attendance » Highlights included SportsCenter, Conan O‟Brien Show, E!, Access Hollywood, & more. » 730MM+ impressions FESTIVAL » Over 750,000+ spectators attended the US Open, with 165,000 on Saturday alone, making the event the largest action sports & youth lifestyle event in the world. » Hurley Walk the Walk National Championship went international, hosting their first international finalist school in their 3rd year of the competition. Celebrity appearances and judges include: Marissa Miller, Vanessa Hudgens, the cast of 90210, Paul Rodriguez, Rob Machado, Mike Mason, & more. » Converse‟s wildly popular public mini-bowl was teeming with local skaters of all ages for all 10 days it opened COMPETITION » Reigning 11X ASP World Champion, Kelly Slater won his 2nd USO title (1st win: 1996). ‐ Slater received the highest event wave and heat score with 9.77 and 17.94 respectively. » Women‟s competition upgraded to World Championship Tour (WCT) event, becoming final stop on the tour. ‐ Sally Fitzgibbons and 16 year old phenom, Lakey Peterson battled it out for the coveted title. » The WPS All-Star event went viral, with pros posting videos and tweets driving fans to vote on the final All-Star. ‐ Kelly Slater, Dane Reynolds, Jordy Smith, Taj Burrow, Mick Fanning, Joel Parkinson Julian Wilson, Rob Machado, Alejo Muniz wowed crowds during the All Star Expression Session. » Nike 6.0 BMX Pro introduced new combination format, welcoming international teams and record crowds each day despite opening earlier in the week than ever before. » Converse Coastal Carnage wowed packed crowds electric atmosphere, pitting new talent against skate legends like Tony Hawk, Christian Hosoi, and Lance Mountain. 3 - Nike US Open of Surfing Sponsorship Opportunity DIGITAL METRICS The 2011 Nike US Open of Surfing‟s digital strategy garnered a tremendous amount of visits and viewers. The metrics below reflect current statistics as of August 8, 2011. WEBCAST » Hits: 3,633,248 » Website:1,098,048 » Mobile App: 1,335,200 » Youtube Page: 1,200,000 Webcast watermarks urge viewers to connect » Average Stream/Play Time: 30 minutes online; part of the All You Can Tweet campaign. » Hours Watched: 541,430 » Peak Viewers: 26,712 WEBSITE » Visits: 710,432 » Total Page Views: 2,658,355 MOBILE APP » iPhone App Downloads: 15,000 Thousands of people lined up at the BMX Park » Webcast Views via App: 1,335,200 Scorecard Kiosk (pictured) and other venues to “check-in” on their social networks » Gigabytes Delivered: 13,158 GB SCORECARD » Registrations: 18,076 » Check-Ins: 175,428 » Shares on Social Networks: 24,240 4 - Nike US Open of Surfing Sponsorship Opportunity PR HIGHLIGHTS Known as the „Super Bowl of Action Sports‟, the Nike US Open of Surfing is one of the most covered events in Action Sports, attracting both mainstream and endemic media on all levels. 400+ credentialed media representing over 200 international, national and local outlets covered the 2011 event. The 2011 Nike US Open of Surfing generated more than 730 MM+ MEDIA IMPRESSIONS. HIGHLIGHTS INCLUDE: » ESPN SportsCenter » USA Today » BNQT » Daily Pilot » LA Times » Grind TV » Vital BMX E! News interviews Vanessa Hudgens backstage » Life & Style at the Hurley Walk the Walk National » Access Hollywood » Rolling Stone » Transworld Surf » Suite 101 Championship. » E! News » NY Times » Huff Post » Examiner » US Weekly » SPIN » Spinner & MORE… » Conan O‟Brien Show » Yahoo Sports » Angeleno Model & actress Marissa Miller talks about the Nike US Open of Surfing on Conan. ESPN & ESPN2 covered various aspects of the event via broadcast, online, and print. 5 - Nike US Open of Surfing Sponsorship Opportunity DEMOGRAPHICS & ATTENDANCE DEMOGRAPHICS The Nike US Open of Surfing provides a content-rich, lifestyle marketing platform that offers sponsors targeted branding and communication opportunities to a desirable demographic. » 60% Male / 40% Female » Primarily young adults and families » Age 13-34 » 98% internet household penetration » Average HH Income: $85,000+ » Actively participate in the following sports: » Surfing (70%) / Snowboarding (54%) / Skateboarding (48%) DEMOGRAPHIC BACKGROUND » 3 out of 5 US teenagers participate and/or watch Action Sports. » There are approximately 60 million Americans between the ages of 10 and 24 with an annual buying power of $250 billion. 2011 ATTENDANCE Sat, July 30th ≈50,000 Sun, July 31st ≈ 54,000 Monday, August 1st ≈ 45,000 Tuesday, August 2nd ≈ 49,000 Wednesday, August 3rd ≈ 68,000 Thursday, August 4th ≈ 84,000 Friday, August 5th ≈ 110,000 Saturday, August 6th ≈ 175,000 Sunday, August 7th ≈ 115,000 Total ≈ 750,000+ 6 - Nike US Open of Surfing Sponsorship Opportunity CO-SPONSORSHIP [SPONSOR] will be billed as a Co-Sponsor of the 2011 Nike US Sponsor Open of Surfing receiving exclusivity within [INCLUDE Logo Here PRODUCT/CATEGORY HERE] category. “[SPONSOR], the official [PRODUCT/CATEGORY] of the Nike US Open of Surfing” As a sponsor of the Nike US Open of Surfing, [SPONSOR] will receive exposure across the following outlets: » Broadcast Distribution » International & National Television » Live Webcast (multi-lingual) » Advertising & Promotion » National and Regional Print » Official Program » Regional Radio » Local and Grassroots Marketing » Digital Platforms & initiatives » Fully Integrated Online Website » Social Media Marketing » Public Relations » On-site Activation & Exposure » Unique Activation Opportunities » Signage » Hospitality The following pages outline the benefits [SPONSOR] will receive as a Co-Sponsor of the Nike US Open of Surfing. 7 - Nike US Open of Surfing Sponsorship Opportunity CO-SPONSORSHIP BROADCAST DISTRIBUTION » TELEVISION The event will produce original programming to support and showcase the 2012 Nike US Open of Surfing, which will air domestically as well as internationally in over 110 countries around the world, including LatAm, Canada, Australia, New Zealand, Europe, North Africa, China, and Singapore. In 2011, programming included: » 1-hr preview show on CBS » Live broadcast on Fuel TV & Fuel Australia (3 days) » Live broadcast on Time Warner Cable S. California & Time Warner Oceanic (Hawaii) (7 days) » Half hour recap shows on Fuel TV & Fuel Australia » Post event highlight shows on Fuel TV [SPONSOR] will receive the following benefits per show: » Two [2] :30-second commercial units » One [1] billboard (open or close) » On-camera signage » WEBCAST Webcasts have