2012 Show Directory Estheticsamerica & Wellness January 28 - 30, 2012 Estheticsamerica & Wellness

ISSE Long Beach January 28 - 30, 2012 January 28 - 30, 2012 Long Beach Convention Center Long Beach, California

Welcome to the Biggest and Best Beauty Expo on the West Coast

Corporate Sponsors facebook.com/pbaisse twitter.com/probeautyassoc salonswipe

Hair by 2011 NAHA Winner Kris Sorbie 2012 Show Directory EstheticsAmerica & Wellness January 28 - 30, 2012 EstheticsAmerica & Wellness

1/9/12 9:24 AM cover_spread.indd 2 Welcome to the International Salon & Spa Expo Long Beach, CA - The Biggest and Best Beauty Expo on the West Coast

See What’s Inside 9 Schedule of Events 21 Stage Presentations 31 Hands-On Hair & Nail Education 43 Complimentary Hair Education 53 Exclusive Classrooms & Certifications 57 Complimentary Nail Education 63 Competitions 71 Show Policies 72 Sponsors 75 Company Directory 105 Member to Member Benefits 107 Exhibitor List by Product Category 120 Show Floor Map

Attention Skin and Spa Professionals! See the reverse side of this book for a full schedule of business, skin, massage and wellness education, including CIDESCO USA and exhibitors tailored specifically to you!

Visit the Professional Beauty Association (PBA) at Booth 3 #2422 to learn about the nation’s largest non-profit trade association of beauty professionals.

ISSEFront.indb 3 1/10/12 1:47 PM ISSEFront.indb 4 1/10/12 1:47 PM ISSEFront.indb 5 1/10/12 1:47 PM education business resources government advocacy research charitable initiatives events you belong!

Turn your ISSE Long Beach investment into an investment in your future! Join PBA during the show for as little as $20 and get a FREE ticket to ISSE Long Beach 2013 and access to all PBA has to offer.

Visit the PBA Membership Team at Booth #2422 in the Arena Lobby for details.

Professional Beauty Association probeauty.org | 800.468.2274 | Booth #2422 4

ISSEFront.indb 6 1/10/12 1:47 PM education business resources government advocacy research charitable initiatives events you belong!

Turn your ISSE Long Beach investment into an investment in your future! Join PBA during the show for as little as $20 and get a FREE ticket to ISSE Long Beach 2013 and access to all PBA has to offer.

Visit the PBA Membership Team at Booth #2422 in the Arena Lobby for details.

Professional Beauty Association probeauty.org | 800.468.2274 | Booth #2422 4

ISSEFront.indb 7 1/10/12 1:47 PM Color never goes out of Style, and we are your Source for color! Stay in touch with the Hottest Brands, Colors and Styling Trends with our wide range of Products and education!

® YOUR ® // Kenra ® ™ // rusk Paul Mitchell® /ISo Joico FOR COLOR! ® // Farouk Systems TIGI Brocato

for more info, visit www.cosmoprofbeauty.com

ISSEFront.indbE_004305_ISSEFullPage.indd 8 1 11/23/111/10/12 10:06 1:47 AM PM Schedule of Events

Stage Presentations ISSE Long Beach features the hottest runway and artistic presentations by the industry’s top stylists and educators on three stages.

Hair Education Learn from doing with the innovators and educators driving the latest looks and techniques in hairdressing.

Nail Education Dazzle your clients with hot nail art and learn how to add nail services to your menu.

Business Education Take your business to the next level with beauty’s leading minds in business success. See Business Education schedule in the reverse side of this book.

Visit the Professional Beauty Association (PBA) at Booth 9 #2422 to learn about the nation’s largest non-profit trade association of beauty professionals.

ISSEFront.indb 9 1/10/12 1:47 PM VOTED #1 CND SHELLAC The Original Power Polish™

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ISSEFront.indb 10 1/10/12 1:47 PM 5751_ISSE2012Ad.indd 1 12/1/11 2:20 PM Saturday, January 28

Times Company / Presenter Class Title Room #

Exclusive Classrooms & Certifications - Descriptions Start On Page 53

1:00pm - 6:00pm GKhair GKhair Oil Hair Color & Hair Taming Procedure Arena 6

1:00pm - 6:00pm Salontech Salontech Keratin Straightening Certification Seminar Arena 5

2:30pm - 4:00pm Keratin Complex Look and Learn Certification - Keratin Complex Hyatt Shoreline B

Competitions - Descriptions Start On Page 63

6:00pm - 7:00pm NailPro Intro to NailPro Competitions 103B

Sunday, January 29

Times Company / Presenter Class Title Room #

Stage Presentations - Descriptions Start On Page 21

9:30am - 11:00am TEAL Academy Creative Styling with Steve Elias and The TEALs NAHA Stage

9:30am - 10:15am NLCA / Hair Salon Educators 2013 "Hair Salon Educators" Haircutting Collection Stage Right

9:30am - 10:15am Damien Carney London Hair Fashion 2012 Center Stage

10:30am - 11:15am Karg Inc. New York KARG + BLACKWELL Artistic Team Stage Right

10:30am - 11:15am Rusk RUSK Center Stage

11:30am - 1:00pm ARROJO Nick Arrojo NAHA Stage

11:30am - 12:15pm Raul Martez Advance Color Cutting Stage Right

11:30am - 12:15pm Martin Parsons Magic of Martin Parsons Center Stage

12:30pm - 1:15pm Tony Ricci Pop Tour Live Stage Right

1:00pm - 2:00pm Sassoon Academy Spring Summer Collection 2012 - $45/$55 Center Stage

1:30pm - 3:00pm Damien Carney London Damien Carney - The NAHA Entry! NAHA Stage

Kim Vo / Del Prof. Products: 1:30pm - 3:00pm Best of Brunettes with Kim Vo - $129/$150 Room 203C Elizabeth Arden

2:15pm - 3:00pm Charlie Price Fast Fashion with Charlie Price Center Stage

3:15pm - 4:00pm Wella Color Charm P&G Salon Professional Center Stage

3:30pm - 5:00pm Jake Thompson Hair Behind the Mind's Eye NAHA Stage

J's Hair Studio featuring Lisa 4:15pm - 5:00pm Mystic Fantasy "Tokyo Trend 2012" Center Stage Yamasaki & Team Japan

4:30pm - 6:00pm Sassoon Academy / Nuts & Bolts Sassoon Academy Student Connection - $10/$10 Stage Right

Hands-On Hair & Nail Education - Descriptions Start On Page 31

10:00am - 1:00pm John Simpson, Goldwell The Light and Dark of Hair Color - $129/$149 101A

10:00am - 1:00pm Product Club The Art of Highlighting - $129/$149 101B

10:00am - 1:00pm Andis Comapny Time is Money - Efficiency Clipper Cutting - $129/$149 201A

10:00am - 11:30am CND Master Painter Workshop - $50/$60 201B

12:00pm - 1:30pm Hair Addictionz Hair Addictionz Hair Extension Certification - $250/$300 201B

2:00pm - 5:00pm Donna Bella Hair Everything Hair Extensions - $349/$379 101A

2:00pm - 5:00pm Jo Blackwell-Preston Jo Blackwell: Fixing Un-natural Disasters - $129/$149 101B

2:00pm - 5:00pm Hiroshi Beverly Hills Advanced Designing of a Cut - $129/$149 201A

2:00pm - 5:00pm The TEALs Special Operations - $129/$149 201B

ISSEFront.indb 11 1/10/12 1:47 PM ARROJO ISSE 12

Center-Stage Monday @ 11am

A new direction as ARROJO’s trailblazing Center-Stage show moves to Monday. Starring Nick Arrojo and the ARROJO Artistic Team premiering the new ARROJO American Wave System, this is a rarefied closeup at the way world-class stylists invent tomorrow’s most desirable looks. This year, look for off-center shapes as we create a new wave of modern, multi-textured styles.

Classroom Inspiration Sunday @ 11:30 (NAHA Stage)

In the Classroom, get next to hairdressing pioneer, Nick Arrojo. Featuring the latest trends and practices in modern scissor and razor-cutting, as well as how to combine contemporary cuts with the new ARROJO American Wave System, Nick’s live model demos inspire an inventive approach to modern and creative, precision-based hairdressing. Booth (#1204)

Join us in the booth for non-stop demonstrations from ARROJO master stylists, an introduction to the brand, special offers and promotions, and the chance to join the ARROJO Ambassadors Program.

ARROJO: Passion. Professionalism. Pride.

ISSEFront.indb 12 1/10/12 1:47 PM Sunday, January 29

Times Company / Presenter Class Title Room #

Complimentary Hair Education - Descriptions Start On Page 43

9:30am - 11:00am Bonika Shears Quick Caribbean Cuts 102A

9:30am - 11:00am Product Club The Art of Highlighting - Go Fresco 102C

9:30am - 11:00am HotHeads All Hair Extensions Are Not Created Equal 203C

9:30am - 11:00am Toni Love's Training Center The 45-Minute Hair Extensions: NO BRAIDS! NO GLUE! 203A

9:30am - 11:00am Tony Odisho Extensions Extensions - An Integral Part of Your Career 102B

9:30am - 11:00am Kenra Color Me Kenra 203B

11:30am - 1:00pm ABCH Corrective Haircoloring 103B

11:30am - 1:00pm Chuck Caple EDU Seminars What You Don't Know "Can" Hurt You - Haircutting 102B

11:30am - 1:00pm De Fabulous Styling with De Fabulous and Amazon Series 102A

Hotheads Hair Extensions and Total Hair Enhancement with Hotheads Hair Extensions 11:30am - 1:00pm 203B Hairwear and Hairwear

11:30am - 1:00pm Innovations Today Introductory to Trichology & How to Become Certified 203A

11:30am - 1:00pm Major League Barbers Major League Barbers 203C

Stop Hair Loss NOW! Treatment & Prevention by Mikal 11:30am - 1:00pm Mikal Clay Products 102C Clay

1:30pm - 3:00pm NLCA / Aqua Beauty Line Aqua Hair Extensions 203A

Del Prof. Products: Elizabeth 1:30pm - 3:00pm Best of Brunettes with Kim Vo - $75 / $100 203C Arden

1:30pm - 3:00pm Fi Hair Gear The Square™ 102B

1:30pm - 3:00pm Gerard's Int'l Adv. Haircutting Gary Gerard's "Titanium Magic" Collection 102A

1:30pm - 3:00pm Malibu Wellness, INC Kick Up Your Color Services 203B

1:30pm - 3:00pm Wahl Clipper Corp. Making Your Tools Work For You 102C

3:30pm - 5:00pm Cinderella Hair Cinderella Hair Extensions 102A

3:30pm - 5:00pm Ibiza Hair Inc Ibiza Brushes Blow Drying Techniques 102C

3:30pm - 5:00pm Major League Barbers Major League Barbers 203C

3:30pm - 5:00pm Product Club The Art of Highlighting 203B

3:30pm - 5:00pm Toni Love's Training Center The 45-Minute Hair Extensions: NO BRAIDS! NO GLUE! 203A

3:30pm - 5:00pm Kenra Color Me Kenra 102B

Exclusive Classrooms & Certifications - Descriptions Start On Page 53

9:00am - 6:00pm Salontech Salontech Keratin Straightening Certification Seminar Arena 5

9:00am - 6:00pm GKhair GKHair Oil hair Color & Hair Taming Procedure Arena 6

9:00am - 6:00pm Simplicity Hair Extensions Simplicty Hair Extensions Hyatt Ballroom D

10:00am - 4:30pm Keratin Complex Look and Learn Certification - Keratin Complex Hyatt Shoreline B

Complimentary Nail Education - Descriptions Start On Page 57

9:30am - 11:00am Dashing Diva Innovative Nail Services Hyatt Harbor AB

9:30am - 11:00am NLCA 3D Fantasy Art Nails Hyatt Pacific

11:30am - 1:00pm Kupa Incorporated KUPA Academy 101 Hyatt Harbor AB

11:30am - 1:00pm Bio Sculpture USA LLC Bio Sculpture Nail System: One Gel Does It All! Hyatt Pacific

11:30am - 1:00pm LeChat Perfect Match Gel Polish for Natural Nails (English) Hyatt Shoreline A

1:30pm - 3:00pm Odyssey Nail Systems Create With The One Colored Acrylics Hyatt Harbor AB

1:30pm - 3:00pm CHRISTRIO GEL NAIL APPLICATION Hyatt Pacific

3:30pm - 5:00pm Young Nails, Inc. mani•Q Color Techniques and Tricks Hyatt Harbor AB

3:30pm - 5:00pm Bellissima International Bella Forma Gelart Hyatt Pacific

3:30pm - 5:00pm LeChat Nail Care Products Perfect Match Gel Polish for Natural Nails (Spanish) Hyatt Shoreline A

ISSEFront.indb 13 1/10/12 1:47 PM BE INVOLVED WITH PBA: COMMUNITY SERVICE GENEROSITY LIFE CHANGING SOCIAL SUPPORT ALTRUISTIC COMPASSION

charitable initiatives Giving Back to Communities and the Industry Beauty professionals come together to change the lives of those in need. Get Involved. probeauty.org/charities

Hair by 2011 NAHA Finalist Carlos Cintron

Professional Beauty Association probeauty.org | 800.468.2274 | Booth #2422

ISSEFront.indb 14 1/10/12 1:47 PM Sunday, January 29

Times Company / Presenter Class Title Room #

Competitions - Class Descriptions Start On Page 63

7:00am - 9:00am NailPro NailPro Competition Registration Hyatt Ballroom A

9:00am - 5:00pm NailPro NailPro Competitions Hyatt Ballroom A

10:00am - 4:45pm PBA Junior’s Hairstyling Competition Hyatt Ballroom BC

5:00pm PBA Junior’s Hairstyling Awards Hyatt Ballroom BC Monday, January 30

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Stage Presentations - Descriptions Start On Page 21

9:30am - 11:00am Charlie Price Fast Fashion with Charlie Price NAHA Stage

10:00am - 10:45am John Simpson, Goldwell Color by Desgin Stage Right

10:00am - 10:45am Enzo Milano Enzo Milano Center Stage

11:00am - 11:45am ARROJO Nick Arrojo Center Stage

KARG + BLACKWELL Artistic 11:00am - 11:45am KARG + BLACKWELL Artistic Team Stage Right Team

11:30am - 1:00pm Damien Carney London The NAHA Entry! NAHA Stage

12:00pm - 12:45pm Martin Parsons Magic of Long Hair - $20/$30 Stage Right

12:00pm - 12:45pm Rusk RUSK Center Stage

1:30pm - 3:00pm Tony Ricci Pop Tour Live - Tony Ricci NAHA Stage

1:30pm - 2:15pm Wella Color Charm P&G Salon Professional Paul Vega Center Stage

J's Hair Studio featuring Lisa 2:30pm - 3:15pm Mystic Fantasy "Tokyo Trend 2012" Center Stage Yamasaki & Team Japan

2:30pm - 3:15pm Rocco Donna Galactica Collection 2012 Stage Right

3:30pm - 5:00pm John Simpson, Goldwell Color by Desgin NAHA Stage

15 Visit the Professional Beauty Association (PBA) at Booth #2422 to learn about the nation’s largest non-profit trade association of beauty professionals.

ISSEFront.indb 15 1/10/12 1:47 PM booth #1411

ISSEFront.indb 16 1/10/12 1:48 PM Monday, January 30

Times Company / Presenter Class Title Room #

Hands-On Hair & Nail Education - Descriptions Start On Page 31

10:00am - 11:30am CND Master Painter Workshop - $50/$60 201B

10:00am - 1:00pm Ibiza Hair Inc Editorial Hair dressing by Giovanni Giuliano - $129/$149 101A

10:00am - 1:00pm Product Club The Art of Highlighting - $129/$149 101B

10:00am - 1:00pm Relax No More Relax No More featuring Charla Saloane - $129/$149 201A

2:00pm - 5:00pm Marcel Munoz Preparing for a Photo Shoot - $129/$149 101A

2:00pm - 5:00pm Jo Blackwell-Preston Jo Blackwell: Fixing Un-natural Disasters - $129/$149 101B

2:00pm - 5:00pm Hiroshi Beverly Hills Advanced Designing of a Cut - $129/$149 201A

Bombshells & Blondes: Five Timeless Hairstyles 2:00pm - 5:00pm Steve Elias 201B Refashioned - $129/$149

Complimentary Hair Education - Descriptions Start On Page 43

10:00am - 11:30am ABCH Foil Placement Defined 103B

10:00am - 11:30am Andis Comapny Andis Presents - Green with Envy 102A

Chuck Caple Educational 10:00am - 11:30am What You Don't Know "Can" Hurt You - Haircolor Version 102B Seminars

10:00am - 11:30am Innovations Today Introductory to Trichology & How to Become Certified 203A

10:00am - 11:30am Major League Barbers Major League Barbers 203C

10:00am - 11:30am Scruples Inc. Introduction to the Scruples Self-Tour of Haircolour 203B

10:00am - 11:30am Wahl Clipper Corp. Making Your Tools Work For You 102C

12:00pm - 1:30pm BMAC M2SQUARED 103B

12:00pm - 1:30pm Bonika Shears Quick Caribbean Cuts 102A

12:00pm - 1:30pm Mizu New York Released 102B

12:00pm - 1:30pm Product Club The Art of Highlighting 203C

12:00pm - 1:30pm The TEALs De-Mystifying Long Hairdressing 203B

12:00pm - 1:30pm Toni Love's Training Center The 45-Minute Hair Extensions: NO BRAIDS! NO GLUE! 203A

12:00pm - 1:30pm Zerran International Corp. New Hair Smoothing Technology 102C

2:00pm - 3:30pm Cinderella Hair Extensions Cinderella Hair Extensions 103B

2:00pm - 3:30pm Fi Hair Gear The Square™ 102B

2:00pm - 3:30pm Gemtress Give Your Clients Beautiful Hair! 102C

Gerard's Int'l Adv. Haircutting 2:00pm - 3:30pm Gary Gerard's "Titanium Magic" Collection 102A Center

2:00pm - 3:30pm Major League Barbers Major League Barbers 203C

2:00pm - 3:30pm National Hair Center Introduction to Short2long Hair Extensions 203A

2:00pm - 3:30pm Product Club The Art of Highlighting - Go Fresco 203B

Complimentary Nail Education - Descriptions Start On Page 57

10:00am - 11:30am Odyssey Nail Systems i-Gel The "Pure" Gel Polish Hyatt Harbor AB

Bio Sculpture Nail System– One Gel Does It All - Base- 10:00am - 11:30am Bio Sculpture USA LLC Hyatt Pacific Sculpt-Strength-Top

12:00pm - 1:30pm Kupa Incorporated KUPA Academy 102 Hyatt Harbor AB

12:00pm - 1:30pm Nail Tek All Nails Are Not Created Equal Hyatt Pacific

12:00pm - 1:30pm LeChat Perfect Match Gel Polish for Natural Nails (Vietnamese) Hyatt Shoreline A

2:00pm - 3:30pm Young Nails, Inc. Mani•Q Color Techniques and Tricks. Hyatt Harbor AB

17 Visit the Professional Beauty Association (PBA) at Booth #2422 to learn about the nation’s largest non-profit trade association of beauty professionals.

ISSEFront.indb 17 1/10/12 1:48 PM STRONGER, FASTER DRYING GLUE MEGA PRO-BONDING GLUE New, second generation formulation 800.748.5168 of the Pro-Bonding Glue formulated to out perform any other glue in the [email protected] eyelash extension market in terms www.jblashes.com of bonding power and drying power. BOOTH # 3001

ISSEFront.indb 18 1/10/12 1:48 PM Monday, January 30

Times Company / Presenter Class Title Room #

Exclusive Classrooms & Certifications - Descriptions Start On Page 53

9:00am - 5:00pm Salontech Salontech Keratin Straightening Certification Seminar Arena 5

9:00am - 5:00pm GKhair GKHair Oil Hair Color & Hair Taming Procedure Arena 6

9:00am - 5:00pm Simplicity Hair Extensions Simplicty Hair Extensions Hyatt Ballroom D

10:00am - 4:30pm Keratin Complex Look and Learn Certification - Keratin Complex Hyatt Shoreline B

Competitions - Descriptions Start On Page 63

7:00am - 8:00am NailPro NailPro Competition Registration Hyatt Ballroom A

8:00am - 9:45am NailPro NailPro Competitions Hyatt Ballroom A

10:00am - 3:30pm PBA Senior’s Hairstyling Competition Hyatt Ballroom BC

4:00pm PBA Senior’s Hairstyling Awards Hyatt Ballroom BC

Let your hair down and spice up your ISSE Long Beach experience at the infamous ISSE Long Beach Night Out Party!

This private party is an exclusive event for ISSE Long Beach attendees and exhibitors only. Join us to mingle with old friends, make a few new ones, and to dance the night away.

Cohiba Nightclub Sunday, January 29, 2012 8:00pm – ‘til the party stops!

Visit probeauty.org/isselb for details. 19 Visit the Professional Beauty Association (PBA) at Booth #2422 to learn about the nation’s largest non-profit trade association of beauty professionals.

ISSEFront.indb 19 1/10/12 1:48 PM artistry trends styleorlando knowledge trendspremie style knowledgere artistry style knowledge artistry trends knowledge artistry trendsJune style 2, 3 & 4 artistry trends style knowledge2012 trends style knowledgeExhibit Floor artistry Open ONLY style knowledge artistryJune 3 & trends4 knowledge artistry trends style artistry trends style knowledge trends style knowledge artistry style knowledge artistry trends For more information and to register, visit knowledge artistry trendswww.premiereorlandoshow.biz style or call 800.335.7469 artistry trends style Orlando/Orangeknowledge County Convention Center trends style knowledgeOrlando, Florida artistry Beauty Industry Professionals Only style knowledge artistryco-locating with and trends FREE ADMISSION TO: premiere with spa business forum knowledge artistry trendssponsored by DAYSPA magazine style

REGISTER on or before April 28th artistry trends style forknowledge a $20 SAVINGS! trends style knowledgeCONNECT artistry style knowledge artistryWITH trends FOLLOW SCAN FOR MORE photo: MATRIX US US ON INFORMATION knowledge artistry trends style artistryISSEFront.indb 20 trends style knowledge1/10/12 1:48 PM Stage Presentations Complimentary unless otherwise noted.

ISSE Long Beach features the hottest runway and artistic presentations by the industry’s top stylists and educators on three stages.

Center Stage Be inspired by the extraordinary artistic talent of today’s leading stylists. Located in the Grand Ballroom.

Stage Right Learn the latest techniques in cutting, color application and more. Located in Room 104A.

NAHA Stage Join NAHA winners and finalists to learn how to transform your ideas into a winning portfolio. Located in Room 204.

Visit the Professional Beauty Association (PBA) at Booth 21 #2422 to learn about the nation’s largest non-profit trade association of beauty professionals.

ISSEFront.indb 21 1/10/12 1:48 PM Stage Presentations Complimentary unless otherwise noted.

ARROJO Nick Arrojo Nick Arrojo and the ARROJO artistic team reveal the latest trends and techniques in scissor and razor cutting, and fashion-forward styling. This runway-ready show features asymmetry, disconnection, undercutting, aggressive, spiral-shaped layering, and short to long cutting. ARROJO - modern and creative, trend-conscious hairstyling. Sunday 11:30am - 1:00pm, NAHA Stage Monday 11:00am - 11:45am, Center Stage

Charlie Price Fast Fashion with Charlie Price Two-time NAHA Hairstylist of the Year winner Charlie Price continues his trademark trend interpretation with Fast Fashion. Charlie stages three mini-runway presentations then teaches participants how to navigate current seasonal trends through quick and salon-friendly techniques. Sunday 2:15pm - 3:00pm, Center Stage Monday 9:30am - 11:30am, NAHA Stage

22 Visit the Professional Beauty Association (PBA) at Booth #2422 to learn about the nation’s largest non-profit trade association of beauty professionals.

ISSEFront.indb 22 1/10/12 1:48 PM Stage Presentations Complimentary unless otherwise noted.

Damien Carney London Hair Fashion 2012 Damien Carney reminds us that HAIR is the ultimate fashion accessory. Celebrity stylist, photographer, award winning industry icon, Carney, gives you his take on what makes a great cut and style. Enjoy hair design concepts that ignite your imagination and creativity. Walk away inspired, motivated and driven to find your own signature style. Sunday 9:30am - 10:15am, Center Stage

The NAHA Entry! Damien Carney provides insight into the process of submitting your best NAHA entry. Navigating from start to finish, attendees will get detailed information on how to plan, budget and execute the finished photographic work. Also learn how to network and get noticed. Sunday 1:30pm - 3:00pm, NAHA Stage Monday 11:30am - 1:00pm, NAHA Stage

2012 PBA | NCA Sally Beauty Scholarship Presentation

To enter for 2013 go to www.probeauty.org/competitions

Sunday, January 29, 2012 at 2:00pm - Center Stage Over 300 people applied in 2011, $10,000 in scholarships awarded

ISSEFront.indb 23 1/10/12 1:48 PM Stage Presentations Complimentary unless otherwise noted.

Enzo Milano Enzo Milano’s advanced technologies and extensive industry experience has helped stylists bring locks to a whole new level. Internationally- renowned curling irons bring celebrity hair styles to you! Learn the latest styling techniques and catch a glimpse of Enzo’s newest additions. Monday 10:00am - 10:45am, Center Stage

J’s Hair Studio featuring Lisa Yamasaki & Team Japan Mystic Fantasy “Tokyo Trend 2012” Stimulate your imagination Lisa Yamasaki as she demonstrates how to create art with real hair. Also, “Tokyo Trend 2012” will teach you the latest trend cuts and styles from Tokyo, Japan. Master Stylist Rene Antonio and Makeup Artist Roshar will also be joining J’s team. Sunday 4:15pm - 5:00pm, Center Stage Monday 2:30pm - 3:15pm, Center Stage

Be More Ambitious Show off your skill and add prestige to your portfolio. Hair by HAHA 2011 Winner Giovanna Simington Saturday, July 21 – Monday, July 23, 2012 mandalay bay resort & casino las vegas, nevada

Enter today! Entries due March 2

ISSEFront.indb 24 1/10/12 1:48 PM Stage Presentations Complimentary unless otherwise noted.

Jake Thompson Hair Behind the Mind’s Eye How do creative geniuses access their ideas? Jake Thompson reveals the best times to gather ideas, how to open your mind to access them, what to start thinking about to begin the process and creating a workflow for your photo sessions. Sunday 3:30pm - 5:00pm, NAHA Stage

John Simpson, Goldwell Color by Design Make your canvas as unique as the person wearing it! Look at inspired design elements and learn how to customize them into artful applications you can use every day. See it, Think it, Create it! Monday 10:00am - 10:45am, Stage Right Monday 3:30pm - 5:00pm, NAHA Stage

KARG + BLACKWELL Artistic Team Mike KARG and Jo BLACKWELL, the fresh dynamic independent duo, will showcase the latest in dry hair cutting, razor cutting, creative color placements, balayage and hairstyling. Jay, Jerome, and Shinia round off this dynamic team. Sunday 10:30am - 11:15am, Stage Right Monday 11:00am - 11:45am, Stage Right

Kim Vo Best of Brunettes with Kim Vo Celebrity Colorist and Shear Genius Judge Kim Vo introduces “Best of Brunettes.” Don’t miss this opportunity to meet Kim Vo and learn the most up-to-date lightening techniques for Brunettes. Kim Vo himself will be demonstrating his signature “Volayage” technique to create that ideal J. Lo color. Kim will also introduce “Sombre,” the new softer side of “Ombre,” which will have your clients in and out of your chair quickly with an updated modern look. Sunday 1:30pm - 3:00pm, Room 203C (Ed. Code 204) PBA Members $129, Non-Members $150

25 Visit the Professional Beauty Association (PBA) at Booth #2422 to learn about the nation’s largest non-profit trade association of beauty professionals.

ISSEFront.indb 25 1/10/12 1:48 PM Stage Presentations Complimentary unless otherwise noted.

Martin Parsons The Magic of Martin Parsons Martin Parsons is known for creating some of the most beautiful up-dos in the industry and matching them with incredibly colorful and sophisticated evening wear. Sunday 11:30am - 12:15pm, Center Stage

The Magic of Long Hair Simple, fast and sophisticated, this class will inspire, motivate and boost your confidence in long-hair up-dos and help you draw new clients to your salon for years to come. Monday 12:00pm - 12:45pm, Stage Right (Ed. Code 201) PBA Members $20, Non-Members $30

AGEbeautiful® anti-aging haircolor

visit booth #614 free samples and a chance to win $1,000

discover tips, techniques & more at agebeautiful.com ® Madlena is wearing 6RC & 7N from AGE beautiful® ©Zotos International, Inc., Darien CT 06820-1005

ISSEFront.indb 26 1/10/12 1:48 PM Stage Presentations Complimentary unless otherwise noted.

National Latino Cosmetology Association (NLCA) “Hair Salon Educators” Haircutting Collection Learn about one of the most revolutionary haircutting techniques in the last 40 years of the industry, using “THE COMB,” one of the most precise tools for haircutting. The best educators in the world agree this technique will take the hair education to a new level. “Hair Salon Educators” is the first company in the world to introduce 3D diagramming as part of basic and advance education. Sunday 9:30am - 10:15am, Stage Right

Raul Martez Advance Color Cutting Learn how to work smarter, not harder when it comes to color and cutting in the salon. Sunday 11:30am - 12:15pm, Stage Right

Rocco Donna Galactica Collection 2012 Join the Rocco Donna artistic team as they present the new collection “Galactica Collection 2012.” Learn color, cutting and volumizing techniques, demonstrated with energy and passion. Refresh your inspiration and techniques with this fabulous experience. Monday 2:30pm - 3:15pm, Stage Right

27 Visit the Professional Beauty Association (PBA) at Booth #2422 to learn about the nation’s largest non-profit trade association of beauty professionals.

ISSEFront.indb 27 1/10/12 1:48 PM Join the Ranks of the Industry’s Most Talented Artists

Enter NAHA 2012 ENTRIES DUE FEBRUARY 8, 2012 PROBEAUTY.ORG/NAHA

ISSEFront.indb 28 1/10/12 1:48 PM Stage Presentations Complimentary unless otherwise noted.

RUSK The Rusk Design Team inspires and raises the artistic, business and personal performance levels of stylists and salon owners. At the team’s high-energy events, attendees can always expect something new and exciting. Rusk’s commitment to innovative products and services turns every event into a valuable learning experience. Sunday 10:30am - 11:15am, Center Stage Monday 12:00pm - 12:45pm, Center Stage

Sassoon Academy Spring Summer Collection 2012 Enjoy an exclusive insight into the inspirations and techniques behind the new Spring/Summer 2012 collection “Tribe III,” presented on stage by International Creative Director Mark Hayes and the Sassoon Academy Creative Team. Sunday 1:00pm - 2:00pm, Center Stage (Ed. Code 100) PBA Members $45, Non-Members $55

Sassoon Academy Student Connection / Nuts & Bolts Celebrate success with the students from Sassoon Academies from around the world. Sunday 4:30pm - 6:00pm, Stage Right PBA Members & Non-Members $10 (Cash only at the door)

TEAL Academy Creative Styling with Steve Elias and The TEALs Steve Elias and The TEALs present their collections. Watch the cuts, color and dressing live. Sunday 9:30am - 11:00am, NAHA Stage

Tony Ricci, L’Oreal Professional Pop Tour Live Reminisce over the 50’s and the beginning of POP. The hair will feature the hair from the POP-era reinvented with the volume of today. Sunday 12:30pm - 1:15pm, Stage Right Monday 1:30pm - 3:00pm, NAHA Stage

29 Visit the Professional Beauty Association (PBA) at Booth #2422 to learn about the nation’s largest non-profit trade association of beauty professionals.

ISSEFront.indb 29 1/10/12 1:48 PM Stage Presentations Complimentary unless otherwise noted.

Wella Color Charm P&G Salon Professional Paul Vega See what’s new from Wella Color Charm and Artistic Director Paul Vega. Experience exciting new salon-friendly color and cutting techniques for maximum impact to grow your business. Learn about Color Charm’s new formula, featuring Liquifuse Technology for long-lasting vibrant color. Sunday 3:15pm - 4:00pm, Center Stage Monday 1:30pm - 2:15pm, Center Stage

PBA and Rock the Vote want You!

ISSEFront.indb 30 1/10/12 1:48 PM Hands On Hair & Nail Education Additional investment required. See class descriptions for locations.

Learn from doing with the innovators and educators driving the latest looks and techniques in hairdressing and nail art.

Visit the Professional Beauty Association (PBA) at Booth 31 #2422 to learn about the nation’s largest non-profit trade association of beauty professionals.

ISSEFront.indb 31 1/10/12 1:48 PM YOUR

We are your salon SOURCE, keeping you “in the know” on the latest in styles and technology. With the biggest names in the industry, we offer a Amino Genesis wide range of education and professional services TM China Glaze // Andis ® ® // to help your salon business succeed! // Clean + Easy Ardell Garfield ® // Avlon // GiGi ® ® ® // Cricket // Bain de Terre Kaemark // Hot Tools ® ® // EZ Flow // ® ® Kenra // IBD ® ProLinc ® ® // TM // // FootsieBath LOMA InfraShine // Sormé Cosmetics® TM // TM Malibu // Joico ® C ® // Wahl // Nail Tek /ISO™ ® // Woody’s ® // Oster ® // Venique

Customer Service /// 1-800-544-9227 WWW.cosmoprofbeauty.com

ISSEFront.indb 32 1/10/12 1:48 PM E_004305_ISSE_Spread_D.indd 1 11/23/11 10:07 AM YOUR

Customer Service /// 1-800-544-9227 WWW.cosmoprofbeauty.com

ISSEFront.indb 33 1/10/12 1:48 PM E_004305_ISSE_Spread_D.indd 1 11/23/11 10:07 AM STOP BY FOR YOUR FREE OIL SAMPLE BOOTH #1757

ISSEFront.indb 34 1/10/12 1:48 PM Hands On Hair & Nail Education Additional investment required. See class descriptions for locations.

Andis Company Time Is Money - Efficient Clipper Cutting Join this hands-on clipper-cutting experience that explores the system developed to break three Guinness World Haircutting records. Learn a system that will make you money while maintaining technical quality and customer service. Sunday 10:00am - 1:00pm, 201A (Ed. Code 400) PBA Members $129, Non-Members $149

CND Master Painter “Snap Shot,” featuring CND Shellac™ and Colour & Effects Discover CND’s exciting concepts in color with Colour & Effects and CND’s new “Power Polish” - Shellac. Learn advanced application techniques that create one-of-a-kind nails that demand client loyalty. Sunday 10:00am - 11:30am, 201B (Ed. Code 414) Monday 10:00am - 11:30am, 201B (Ed. Code 415) PBA Members $50, Non-Members $60

Donna Bella Hair Everything Hair Extensions This hands-on training will teach how almost every client is a candidate for hair extensions. Whether it’s a full head or just a few highlights make clients happier and put more money in your pocket. Learn everything you need to know about the latest hair extension methods. Sunday 2:00pm - 5:00pm, 101A (Ed. Code 401) PBA Members $349, Non-Members $379

Hair Addictionz Hair Addictionz Hair Extension Certification Learn the fastest and easiest application and removal method in the world, as well as how to market you and your salon in the extension business. Sunday 12:00pm - 1:30pm, 201B (Ed Code 416) PBA Members $250, Non-Members $300

35 Visit the Professional Beauty Association (PBA) at Booth #2422 to learn about the nation’s largest non-profit trade association of beauty professionals.

ISSEFront.indb 35 1/10/12 1:48 PM ISSEFront.indb 36 1/10/12 1:48 PM Hands On Hair & Nail Education Additional investment required. See class descriptions for locations.

Hiroshi Beverly Hills Advanced Designing of a Cut This course will help you transform haircutting as you know it into a design. Anyone can be taught to cut, but it’s the details and artistry that make it “your style.” Join a new age of hairstyling and breathe life into your style! Sunday 2:00pm - 5:00pm, 201A (Ed. Code 402) Monday 2:00pm - 5:00pm, 201A (Ed. Code 403) PBA Members $129, Non-Members $149

Ibiza Hair Inc. Editorial Hairdressing by Giovanni Giuliano Learn editorial techniques by master hairstylist Giovanni Giuliano. Represented by the Celestine Agency in Santa Monica, Giovanni is a favorite with fashion and celebrity photographers. Monday 10:00am - 1:00pm, 101A (Ed. Code 404) PBA Members $129, Non-Members $149

Jo Blackwell-Preston Fixing Un-natural Disasters Follow along with Jo as she takes you on a journey through color correction. This hands-on class will teach you to maneuver your way through the toughest cases that sit in your chair and leave you feeling confident with the tools to take on your next corrective color client. Sunday 2:00pm - 5:00pm, 101B (Ed. Code 406) Monday 2:00pm - 5:00pm, 101B (Ed. Code 407) PBA Members $129, Non-Members $149

John Simpson, Goldwell The Light and Dark of Hair Color Don’t think formulation first! Take a look into the light and dark of hair color. Learn how to create the most radiant reds, deep brunettes and clean blondes. Don’t smother your work… Showcase it! Sunday 10:00am - 1:00pm, 101A (Ed. Code 405) PBA Members $129, Non-Members $149

37 Visit the Professional Beauty Association (PBA) at Booth #2422 to learn about the nation’s largest non-profit trade association of beauty professionals.

ISSEFront.indb 37 1/10/12 1:48 PM Knowledge is Beautiful

Stay competitive and advance your career with continuing professional education through PBA’s BeautyU online education program. PBA members get 20% off education. probeauty.org/education

The world of beauty is ever changing. Learning the tricks to earn more, be more professionally intelligent, and continue to grow is what we all want and need to evolve. Clients are drawn to people who can show themwhat is new and provide great results.

~Martin Parsons, Master Stylist & Educator

Hair by 2011 NAHA Finalist Carlos Cintron

Professional Beauty Association probeauty.org | 800.468.2274 | Booth #2422

ISSEFront.indb 38 1/10/12 1:48 PM Hands On Hair & Nail Education Additional investment required. See class descriptions for locations.

Marcel Munoz Preparing for a Photo Shoot Learn and plan your own photo shoot! Learn how to get those fashionable looks out there. Discover how to inspire, be in the moment, and take your work to the next level. Monday 2:00pm - 5:00pm, 101A (Ed. Code 408) PBA Members $129, Non-Members $149

Product Club The Art of Highlighting Celebrate hair color as an art form: This class will show you how. Art is the use of skill and imagination to create and that’s what you do every day. Class includes techniques from “Art of Highlighting” DVDs. Sunday 10:00am - 1:00pm, 101B (Ed. Code 409) Monday 10:00am - 1:00pm, 101B (Ed. Code 410) PBA Members $129, Non-Members $149

Relax No More Relax No More featuring Charla Saloane Gain knowledge about relaxed to natural transitions and learn proper product layering to create healthier natural hair. Learn styling options for wavy- to kinky-curl patterned hair without the use of a relaxer. Embark upon limitless natural hair styling options. Monday 10:00am - 1:00pm, 201A (Ed. Code 411) PBA Members $129, Non-Members $149

Steve Elias Bombshells & Blondes: Five Timeless Hairstyles Refashioned Prepare to choke on your own eleganza! Steve Elias demonstrates five iconic hairstyles from fashion and film, and updates them for today. From Hollywood bombshells to Hitchcock blondes, learn the fundamentals of editorial hairstyling and how to give your clients a runway-ready or evening look. Monday 2:00pm - 5:00pm, 201B (Ed. Code 412) PBA Members $129, Non-Members $149

39 Visit the Professional Beauty Association (PBA) at Booth #2422 to learn about the nation’s largest non-profit trade association of beauty professionals.

ISSEFront.indb 39 1/10/12 1:48 PM ISSEFront.indb 40 1/10/12 1:48 PM Hands On Hair & Nail Education Additional investment required. See class descriptions for locations.

The TEALs Special Operations Learn how to create wigs and hairpieces for avant garde and editorial photo work. Every student leaves with up to two hand- made pieces. Be inspired to shoot your work and create masterful works of art in a photograph. Sunday 2:00pm - 5:00pm, 201B (Ed. Code 413) PBA Members $129, Non-Members $149

Visit KB Locations throughout California! LAKEWOOD SACRAMENTO KBEAU BPPLY 5509 Woodruff Ave. 2826 Marconi Ave. TY SU (At South St.) (Between Fulton & Corabel Ln.) 562-920-4100 916-971-6500 & COVINA SAN MATEO W 125 N Grand Ave. 20 North Railroad Ave. 974 1 f #&o r W h t m Noo or N b e I B d I (At Grand Ave. & Badillo St.) (Between Tilton & Cypress Ave.) IK e I t t N i a N Pis ils Pv SS 626-967-1320 650-344-6500 DOWNEY SAN JOSE 8272 Firestone Blvd. 340 Race St. (At Downey Ave.) (Between San Carlos & Auzerais Ave.) 562-869-8611 408-279-1222

E E L O H F SAN LEANDRO W 15099 Hesperian Blvd.

(At Hesperian Blvd. & Halcyon Dr.)

ŏ 510-239-0100 ŏ KB EVEN MORE STORES COMING SOON! F E O R T U N FREE Chemical or Cutting Cape $18 When you visit any KB NATIONWIDE ORDER CENTER VALUE KB Beauty Store FREE expires 3-31-12  www.kbbeauty.com

ProgramAdv1.indd 1 11/16/2011 1:39:12 PM ISSEFront.indb 41 1/10/12 1:48 PM ISSEFront.indb 42 1/10/12 1:48 PM Complimentary Hair Education See class descriptions for locations.

Get updated on the industry’s newest tools and techniques in hair design - all completely complimentary.

Visit the Professional Beauty Association (PBA) at Booth 43 #2422 to learn about the nation’s largest non-profit trade association of beauty professionals.

ISSEFront.indb 43 1/10/12 1:48 PM Complimentary Hair Education See class descriptions for locations.

ABCH Corrective Haircoloring Corrective haircoloring encompasses all of the various aspects of haircoloring, the chemistry, physiological, psychological and technical aspects of haircoloring. In this class you will learn how to conduct a consultation, put your client at ease, know when not to attempt to correct haircolors, the grades of porosity and how porosity affects the haircolor. Walk through a corrective situation and take part in determining a solution. Sunday 11:30am - 1:00pm, 103B

Foil Placement Defined Learn from the very best! Andre will teach you the easiest, fastest way of applying foils in the hair. Dimensional haircoloring and foil placement is the lifeblood of the salon industry: The more proficient you become the more money you will make. This class will take your foil placement skills to a new level. If you are a beginner or if you are looking to refine your foil placement skills this class is for you. Andre’s matter-of-fact approach to teaching haircolor makes learning a pleasure. This is not a manufacturer sponsored class. Monday 10:00am - 11:30am, 103B

Andis Company Green with Envy There is a lot of green to be grabbed in clipper cutting. Andis introduces the new Envy Clipper and a program designed to empower barbers and cosmetologists to pick up this exciting new tool and cash in on the popularity of clipper cuts and the high- frequency visits of clipper cut clients. Monday 10:00am - 11:30am, 102A

Aqua Beauty Line Aqua Hair Extensions Watch and learn how Aqua Hair Extensions can boost your income and be a dynamic tool to achieve the look your clients want. Aqua Hair Extensions can be used to add length, volume, highlights and more. Sunday 1:30pm - 3:00pm, 203A

44 Visit the Professional Beauty Association (PBA) at Booth #2422 to learn about the nation’s largest non-profit trade association of beauty professionals.

ISSEFront.indb 44 1/10/12 1:48 PM Complimentary Hair Education See class descriptions for locations.

BMAC M2SQUARED Hair expressed creatively through haircuts by M2SQUARED (Chris Megia and Daniel Martinez) and styling by Carlos Ortiz @ Cloutier Agency Los Angeles. Experience innovative, technical and creative ideas and leave feeling refreshed and inspired with insightful knowledge that will take your work to another level. Monday 12:00pm - 1:30pm, 103B

Bonika Shears Quick Caribbean Cuts Learn the tools and techniques to create easy breezy haircuts. Discover cutting techniques, such as flat razoring, pinch and slide cutting, squeeze cutting and banded cutting. Find out how your personal cutting personality affects you. This class will give you a load of new money-making ideas. Sunday 9:30am - 11:00am, 102A Monday 12:00pm - 1:30pm, 102A

Chuck Caple Educational Seminars What You Don’t Know “Can” Hurt You - Haircutting Version Chuck will unveil all the components of haircutting that many stylists don’t know and don’t employ. He will illustrate techniques that create a flawless and fool-proof form and structure defies all other cutting techniques. Sunday 11:30am - 1:00pm, 102B

What You Don’t Know “Can” Hurt You - Haircolor Version Learn about all the untapped and hidden components of hair color that seem to go untaught in schools and that almost never get mentioned in many color programs. Chuck will expose principles that are essential and critical for successful color placement. Monday 10:00am - 11:30am, 102B

45 Visit the Professional Beauty Association (PBA) at Booth #2422 to learn about the nation’s largest non-profit trade association of beauty professionals.

ISSEFront.indb 45 1/10/12 1:48 PM Complimentary Hair Education See class descriptions for locations.

Cinderella Hair Cinderella Hair Extensions Cinderella Hair offers four methods of hair extension applications. Adding a few high lights or giving someone the hair they always wanted. This stylist-designed class will lead to greater success in the addition of hair extensions. Learn all about Classic, I-Hair, T-Hair and Clip Hair extensions. Sunday 3:30pm - 5:00pm, 102A Monday 2:00pm - 3:30pm, 103B

De Fabulous Styling with De Fabulous and Amazon Series This class will highlight all of the tips and tricks we use at De Fabulous to create amazing styles with our one-of-a-kind styling and finishing line! Sunday 11:30am - 1:00pm, 102A

Fi Hair Gear The Square™ The Square™ encourages stylists to focus on fundamentals such as, combing, sectioning, holding the hair, standing position, sight lines and visualizing shape. The Square™ simplifies the creation of shape and is a powerfully effective haircutting technique that allows stylists to have control. Sunday 1:30pm - 3:00pm, 102B Monday 2:00pm - 3:30pm, 102B

Gemtress Give Your Clients Beautiful Hair! Forty million women suffer from thinning hair! Learn hair replacement techniques from the largest hair designer and distributor in the world, GEMTRESS! Whether your client has thinning hair, full alopecia, damaged hair or if they are just looking for a change, you can give her beautiful hair again! Monday 2:00pm - 3:30pm, 102C

46 Visit the Professional Beauty Association (PBA) at Booth #2422 to learn about the nation’s largest non-profit trade association of beauty professionals.

ISSEFront.indb 46 1/10/12 1:48 PM Complimentary Hair Education See class descriptions for locations.

Gerard’s Int’l Adv. Haircutting Center Gary Gerard’s “Titanium Magic” Collection Gary’s new “Titanium Magic” Collection features Leaf-cutting techniques to empower your artistic freedom. Gary will share his simplified “Quadriangle Principle of Haircutting” while incorporating emphasis on ergonomics, the study of harmony in body, and shear positioning. Sunday 1:30pm - 3:00pm, 102A Monday 2:00pm - 3:30pm, 102A

Hot Heads Total Hair Enhancement with Hotheads Hair Extensions and Hairwear A refreshing new approach to total hair enhancement in under an hour. Learn how to offer length, volume and color effects while saving time, energy and money. Our unique no-heat, no-tool system offers an unparalleled solution that is even suitable for clients with fine or thin hair. Sunday 11:30am - 1:00pm, 203B

All Extensions Are Not Equal A refreshing new approach to hair extensions: Find out why Hotheads offers you the best option for adding length, volume, color effects and hair loss solutions. Our unique no heat, no tool system offers an unparalleled solution that is suitable for all types of hair. Sunday 9:30am - 11:00am, 203C

Ibiza Hair Inc Ibiza Brushes Blow Drying Techniques Jerricho Mora, a former educator for Sebastian/Wella and a successful hair stylist, will demonstrate different ways to use the famous Ibiza hair brushes - from the eight-minute blow dry to the couture blow dry. Sunday 3:30pm - 5:00pm, 102C

47 Visit the Professional Beauty Association (PBA) at Booth #2422 to learn about the nation’s largest non-profit trade association of beauty professionals.

ISSEFront.indb 47 1/10/12 1:48 PM Complimentary Hair Education See class descriptions for locations.

Innovations Today Introductory to Trichology & How to Become Certified If you have clients that suffer with hair loss, thinning hair, baldness or breakage, come learn what options are available. Sunday 11:30am - 1:00pm, 203A Monday 10:00am - 11:30am, 203A

Kenra Color Me Kenra Be one of the first in North America to be introduced to Kenra® Color. Simplify or expand your color approach to formulation with Kenra Color Mapping and Balancing Complex 5. Discover the balanced Kenra color pallets of ravishing reds, brazen browns, and brilliant blondes. Sunday 9:30am - 11:00am, 203B Sunday 3:30pm - 5:00pm, 102B

Major League Barbers Barber Secrets Share the secrets of our educators from around the world. Learn how to start and finish a haircut; the correct price to charge for services; the science of barbering; proper ways to execute designs; step-by-step fading techniques; how long a haircut should take; how to promote yourself at all times, and much more. Sunday 11:30am - 1:00pm, 203C Sunday 3:30pm - 5:00pm, 203C Monday 10:00am - 11:30am, 203C Monday 2:00pm - 3:30pm, 203C

Malibu Wellness, INC. Kick Up Your Color Services Elements found in your water at home and in the salon determine the success or failure of color services and can cost both time and money! Reds and other colors fade. Blondes become dull, muddy or brassy. Poor gray coverage, highlights and bleaching seem resistant… This class is the key to your success. Sunday 1:30pm - 3:00pm, 203B

48 Visit the Professional Beauty Association (PBA) at Booth #2422 to learn about the nation’s largest non-profit trade association of beauty professionals.

ISSEFront.indb 48 1/10/12 1:48 PM Complimentary Hair Education See class descriptions for locations.

Mikal Clay Products Stop Hair Loss NOW! Treatment & Prevention by Mikal Clay Go into the “Root” causes of hair loss and how you as a stylist can help you and your clients! We will go over the chemistry of hair and help you offer natural solutions. Sunday 11:30am - 1:00pm, 102C

Mizu New York, Goldwell Released Keep your cutting and styling skills sharp and fresh. Discover unique cutting concepts that will challenge you and experience the latest styling product tips and techniques. Monday 12:00pm - 1:30pm, 102B

National Hair Center Introduction to Short2long Hair Extensions Learn how to benefit by adding hair extension services, the fasted growing segment of the beauty industry, to your service menu. The benefits of using a method with no heat or glue are that there is NO damage to your client’s hair - and the hair is reusable. Monday 2:00pm - 3:30pm, 203A

49 Visit the Professional Beauty Association (PBA) at Booth #2422 to learn about the nation’s largest non-profit trade association of beauty professionals.

ISSEFront.indb 49 1/10/12 1:48 PM Complimentary Hair Education See class descriptions for locations.

Product Club The Art of Highlighting - Go Fresco Learn adaptations of highlighting techniques from the Art of Highlighting DVD Vol. 2. Switch Back Sets and Sky-lighting techniques both produce natural yet noticeable highlights. Shift your clients into more adventurous color with these fun, easy-to- learn techniques. Sunday 9:30am - 11:00am, 102C Monday 2:00pm - 3:30pm, 203C

The Art of Highlighting Learn adaptations of highlighting techniques from the Art of Highlighting DVDs Vol 1 & 3. These techniques are extremely versatile and will be relevant for most of your clients. Plus, learn some creative repurposing of your favorite Product Club tools! Sunday 3:30pm - 5:00pm, 203B Monday 12:00pm - 1:30pm, 203C

Scruples Inc. Introduction to the Scruples Self Tour of Hair Color A totally unique system of hair color consultation that takes your skill to a higher level. Learn a process that can be applied to any hair color system. Design a hair color technique based on the individual characteristics of your clients. Build a plan to keep existing clients coming back. Monday 10:00am - 11:30am, 203B

The TEALs De-Mystifying Long Hairdressing One of the most under-used and misused tools in your tool box, the razor, can provide the most liberating creativity in hair design. This class will help you to unlock your creativity while maintaining classic, salon-friendly haircuts. Monday 12:00pm - 1:30pm, 203B

50 Visit the Professional Beauty Association (PBA) at Booth #2422 to learn about the nation’s largest non-profit trade association of beauty professionals.

ISSEFront.indb 50 1/10/12 1:48 PM Complimentary Hair Education See class descriptions for locations.

Toni Love’s Training Center The 45-Minute Hair Extensions: NO BRAIDS! NO GLUE! Learn a hair extension technique that only takes 45-Minutes, saving time and increasing REVENUE! Sunday 9:30am - 11:00am, 203A Sunday 3:30pm - 5:00pm, 203A Monday 12:00pm - 1:30pm, 203A

Tony Odisho Extensions Extensions - An Integral Part of Your Career Learn all about extensions in this informative and inspiring class! Master Stylist, Educator, and Salon Owner Tony Odisho believes extensions are an essential part of a successful stylist’s career. Learn the history of extensions, popular application methods, the difference between low and high quality hair, and much more. Sunday 9:30am - 11:00am, 102B

Wahl Clipper Corp. Making Your Tools Work For You Wahl understands how to make your tools work for you and make your clients look sharp! Our stylists use a combination of clippers, trimmers and unique blades to tailor any cut without picking up a set of shears. Examples include blending a male cut; free-hand performing the cleanest bald-fade imaginable; lining and trimming with ultimate detail…making for a classy or edgy looks for a standout appearance. Sunday 9:30am - 11:00am, 102C Monday 10:00am - 11:30am, 102C

Zerran International Corp. New Hair Smoothing Technology Learn about RealLisse, Zerran’s revolutionary technology for professionally smoothing hair without chemicals. Lab, dermatologist and OSHA tested for safety. Experience the process and gorgeous results for yourself without gloves, masks, fans or controversy! Monday 12:00pm - 1:30pm, 102C

51 Visit the Professional Beauty Association (PBA) at Booth #2422 to learn about the nation’s largest non-profit trade association of beauty professionals.

ISSEFront.indb 51 1/10/12 1:48 PM November 4 - 5, 2012 Donald E. Stephens Convention Center Rosemont, IL

Experience a High Quality Beauty Show

2011 NAHA Finalist Katelyn Simkins

Purchase Your Tickets Now! probeauty.org/issemw follow us: 866.229.2386 facebook.com/pbaisse

ISSEFront.indb 52 1/10/12 1:49 PM Exclusive Classrooms & Certifications Complimentary unless otherwise noted. Visit the company on the expo floor for specific class times. See class descriptions for locations.

Get certified in today’s leading beauty products and solutions.

Visit the Professional Beauty Association (PBA) at Booth 53 #2422 to learn about the nation’s largest non-profit trade association of beauty professionals.

ISSEFront.indb 53 1/10/12 1:49 PM Exclusive Classrooms & Certifications Complimentary unless otherwise noted. Visit the company on the expo floor for specific class times. See class descriptions for locations.

GK Hair GKhair Oil Hair Color & Hair Taming Procedure See the latest revolutionary Oil Hair Color from GKhair. Get an insight of the color line and learn how to create semi-permanent and permanent hair color with one color line. Become certified on the Hair Taming Procedure by attending our classes. Saturday 1:00pm - 6:00pm, Arena Classroom 6 Sunday 9:00am - 6:00pm, Arena Classroom 6 Monday 9:00am - 5:00pm, Arena Classroom 6 Visit Booth #1731

Keratin Complex Look and Learn Certification Get Certified with Top Keratin Complex Keratinologists! Change your clients’ lives with the promise of smoother, healthier hair with the Keratin Complex team and get certified on the Keratin Complex award-winning Natural Keratin Smoothing Treatment and Express Blow Out service. Don’t miss out on this opportunity to get certified and experience our newest styling advancement, the Style Therapy collection. Saturday 2:30pm - 4:00pm, Hyatt Shoreline B Sunday 10:00am - 4:30pm, Hyatt Shoreline B Monday 10:00am - 4:30pm, Hyatt Shoreline B Visit Booth #730

54 Visit the Professional Beauty Association (PBA) at Booth #2422 to learn about the nation’s largest non-profit trade association of beauty professionals.

ISSEFront.indb 54 1/10/12 1:49 PM Exclusive Classrooms & Certifications Complimentary unless otherwise noted. Visit the company on the expo floor for specific class times. See class descriptions for locations.

Salontech Salontech Keratin Straightening Certification Say good bye to heavy fumes, teary eyes and stuffy air and hello to stronger, softer and shinier hair. Learn how to perform Salontech’s keratin straightening procedures safely and effectively and get tips on how it can improve your business and create additional revenue. Receive certification the same day. This 3-part system is going to revolutionize straightening in your salon and change the way your clients view keratin straightening system. Saturday 1:00pm - 6:00pm, Arena 5 Sunday 9:00am - 6:00pm, Arena 5 Monday 9:00am - 5:00pm, Arena 5 Visit Booth #1050

Simplicity Hair Extensions Simplicity Hair Extensions are a patented, ground-breaking new system of hair extensions from TressAllure. Utilizing a revolutionary adhesive technology that binds securely and easily to the client’s natural hair, Simplicity’s head-turning extensions can be applied in less than half the time, allowing the client to transform her tresses during lunch break, and saving serious hours for the stylist. These highest quality, Indian remi-hair extensions simultaneously eliminate discomfort from the extension application process and allow for an infinitely more comfortable, wearable fit for the client. Sunday 9:00am - 6:00pm, Hyatt Regency Ballroom D Monday 9:00am - 5:00pm, Hyatt Regency Ballroom D Visit Booth #430

55 Visit the Professional Beauty Association (PBA) at Booth #2422 to learn about the nation’s largest non-profit trade association of beauty professionals.

ISSEFront.indb 55 1/10/12 1:49 PM Master Painter “snaP shot” Hands-on Class Featuring CND Shellac™ and Colour & Effects Discover CnD’s exciting concepts in color with Colour & effects and CnD’s Power Polish™ — shellac. Learn advanced application techniques that create unique, one-of-a-kind nails that demand client loyalty. For best results, come with two nails free of product. Sunday 1/29/12 10:00am–11:30am Monday 1/30/12 10:00am–11:30am Location: Classroom 201B Tickets: $60 General Admission $50 PBA Members To buy tickets: Call 800.468.2274

cnd.com

ISSEFront.indb 56 1/10/12 1:49 PM Complimentary Nail Education See class descriptions for locations.

Dazzle your clients with hot nail art and learn how to add nail services to your menu.

Visit the Professional Beauty Association (PBA) at Booth 57 #2422 to learn about the nation’s largest non-profit trade association of beauty professionals.

ISSEFront.indb 57 1/10/12 1:49 PM Complimentary Nail Education See class descriptions for locations.

Bellissima International Bella Forma Gelart Expect the unexpected with 90 minutes of tips, tricks and note- worthy original designs with Bellisima International Gel. Learn from Terri Silacci, creator of The Snake Skin Pedicure. Sunday 3:30pm - 5:00pm, Hyatt Regency Pacific

Bio Sculpture USA LLC Bio Sculpture Nail System: One Gel Does It All! Base-Sculpt-Strength-Top Bio Sculpture Nail System is a customizable treatment that adds strength and durability to healthy or weak natural nails. View the easy overlay and sculpting procedure (no base coats needed) with one of 170 fashionable gel colors. Gel can be removed in 10-15 minutes or a gel fill can be made. Sunday 11:30am - 1:00pm, Hyatt Regency Pacific Monday 10:00am - 11:30am, Hyatt Regency Pacific

CHRISTRIO Gel Nail Application Imagine a majestic lion chasing his mate or a perfectly black and white striped zebra drinking water in a pond at sunrise with skies glowing in purples, oranges and reds. Christrio has the tools you need to create your own magical Safari World using our world- renowned Gelacquer along with our Designer, Sparkling & Xpress Gels. Don’t miss this opportunity to learn from the original in gel polish (Gelacquer) innovation. Sunday 1:30pm - 3:00pm, Hyatt Regency Pacific

58 Visit the Professional Beauty Association (PBA) at Booth #2422 to learn about the nation’s largest non-profit trade association of beauty professionals.

ISSEFront.indb 58 1/10/12 1:49 PM Complimentary Nail Education See class descriptions for locations.

Dashing Diva Innovative Nail Services Enthuse your clients with exciting new nail designs while awakening the artist within you! Experience the runway trends from fingers to toes that create the current fashion looks. Design FX appliqués have been capturing everyone’s attention; including celebrities like Katy Perry, the Kardashians and Pink. Experience the newest revolution in manicure services with the fast and consistent results of our French Wrap Manicure system and full-cover Metallic Nails. Whether on natural nails or incorporated into other overlay systems, we have the solution for you! Increase your service menu, boost profits and satisfy clients with new Dashing Diva Professional products. Sunday 9:30am, 11:00am, Hyatt Regency Harbor AB

Kupa Incorporated KUPA Academy 101 Purchasing power is knowledge. The leader in electric filing will show you the features and benefits of the NEW 2G, and present a wide variety of diamond and carbide bits and how they are made and what they are used for. Sunday 11:30am - 1:00pm, Hyatt Regency Harbor AB

KUPA Academy 102 Learn how to safely use diamond and carbide bits at the cuticle area, shortening, shaping, backfilling, pedicures and more in a visual presentation. Learn how to safely electric file, use correct angles and speeds and proper sanitation and disinfection protocol. Includes a Q&A. Monday 12:00pm - 1:30pm, Hyatt Regency Harbor AB

59 Visit the Professional Beauty Association (PBA) at Booth #2422 to learn about the nation’s largest non-profit trade association of beauty professionals.

ISSEFront.indb 59 1/10/12 1:49 PM Complimentary Nail Education See class descriptions for locations.

LeChat Perfect Match Gel Polish for Natural Nails Applies like polish but wears like gel. Our easy gel polish cuts service time in half and gives a deep sleek finish without chipping or dry time. Nails look flawless for weeks. Soaks off faster with no nail damage. Set includes FREE Dare to Wear Lacquer to perfectly match both hands & toes. Sunday 11:30am - 1:00pm, Hyatt Regency Shoreline A (English) Sunday 3:30pm - 5:00pm, Hyatt Regency Shoreline A (Spanish) Monday 12:00pm - 1:30pm, Hyatt Regency Shoreline A (Vietnamese)

Nail Tek All Nails Are Not Created Equal There are many opportunities to build business if you know where to look and understand what is available to you as a professional. The trend toward Natural Nails continues to expand. Now more than ever you have to offer the best service, the best products, newest technology and build loyalty with your customer. Learn these skills and how to introduce Nail Tek’s many wonderful products that work into your daily service. Attendees will receive a kit and must come with one free hand of any nail products for the hands-on portion of this class. Monday 12:00pm - 1:30pm, Hyatt Regency Pacific

National Latino Cosmetology Association (NLCA) 3D Fantasy Art Nails Learn the art of painting 3D flowers on nails. Sunday 9:30am - 11:00am, Hyatt Regency Pacific

Odyssey Nail Systems Create With One Colored Acrylics Max will teach how simple it is to create an extraordinary nail for the salon and go to the extreme for competition. Get ready to step out of your comport zone and go to the next level! Sunday 1:30pm - 3:00pm, Hyatt Regency Harbor AB

60 Visit the Professional Beauty Association (PBA) at Booth #2422 to learn about the nation’s largest non-profit trade association of beauty professionals.

ISSEFront.indb 60 1/10/12 1:49 PM Complimentary Nail Education See class descriptions for locations.

i-Gel - The “Pure” Gel Polish Amy will Introduce the all new ONS i-Gel Pure Soak Off Gel and top two bottom gel coat provides an extreme shine and hard finish. Developed to soak off in minutes for easy removal and color changes. A thin layer of ONS iGel provides a high gloss shine that won’t chip or peel. Monday 10:00am - 11:30am, Hyatt Regency Harbor AB

Young Nails, Inc. Mani•Q Color Techniques and Tricks Check out all the latest and greatest mani•Q color tips and tricks. Presented by Young Nail’s President Greg Salo, you’ll learn proper preparation and application, the glitter press technique and more. Greg’s high energy, infectious teaching style is unlike any other. Don’t miss it! Sunday 3:30pm - 5:00pm, Hyatt Regency Harbor AB Monday 2:00pm - 3:30pm, Hyatt Regency Harbor AB

61 Visit the Professional Beauty Association (PBA) at Booth #2422 to learn about the nation’s largest non-profit trade association of beauty professionals.

ISSEFront.indb 61 1/10/12 1:49 PM Bronner Bros. INTERNATIONAL HAIR SHOW Celebrating 65 Years

. Over 300 Exhibitors . Celebrating The Industry’s Finest ICON AWARDS SHOW . Natural Hair Pavillion . Sat. Nite Comedy & Concert . •ALL NEW Barber Battle $25,000 Winner Takes All February 18 - 21, 2012 Atlanta, GA www.bronnerbros.com Sponsored By

Model: Victoria Lu; Makeup:Nachera “Cherry” Smith www.mumbycherry.com; Hair:Javon Pinellas; Photo:Brad Mitchell www.finalephoto.com

ISSEFront.indb 62 1/10/12 1:49 PM Competitions

NEW for 2012! Stop by ISSE Long Beach’s Hairstyling Competitions and NailPro Nail Competitions to see who’s competing and root for your favorite artists.

Visit the Professional Beauty Association (PBA) at Booth 63 #2422 to learn about the nation’s largest non-profit trade association of beauty professionals.

ISSEFront.indb 63 1/10/12 1:49 PM Competitions

NailPro Competition Class This class is a must for the first-time competitor, veteran and anyone interested in competing. Bring your questions and learn everything you need to know about competing successfully. Plus, it is a great opportunity to network and pick up pointers from fellow competitors. For competition rules and to register, visit www.nailpro.com. Saturday 6:00pm - 7:00pm Room 103B

NailPro Competitions – Registration Sunday 7:00am - 9:00am Monday 7:00am - 8:00am Hyatt Regency Ballroom A

NailPro Competitions Sunday 9:00am - 5:00pm Monday 8:00am - 9:45am Hyatt Regency Ballroom A

NailPro Awards Ceremony Monday 3:30pm - 5:00pm Hyatt Regency Ballroom A

64 Visit the Professional Beauty Association (PBA) at Booth #2422 to learn about the nation’s largest non-profit trade association of beauty professionals.

ISSEFront.indb 64 1/10/12 1:49 PM Competitions

Student Hairstyling Competition (Juniors) Sunday 10:00am - 4:45pm Hyatt Regency Ballroom BC All entrants are currently enrolled in cosmetology school and DO NOT hold a cosmetology license.

Categories Include: Ladies Trend Cut, Color & Style 11:00am: Competition Begins 11:40am: Competition Ends 11:50am: Judging Begins 12:30pm: Judging Ends

Long Hair Bridal 1:00pm: Competition Begins 1:30pm: Competition Ends 1:40pm: Judging Begins 2:30pm: Judging Ends

Fantasy-Inspired by Nature 3:00pm: Competition Begins 4:00pm: Competition Ends 4:15pm: Judging Begins 4:45pm: Judging Ends

Juniors Awards Presentation Sunday 5:00pm Hyatt Regency Ballroom BC

65 Visit the Professional Beauty Association (PBA) at Booth #2422 to learn about the nation’s largest non-profit trade association of beauty professionals.

ISSEFront.indb 65 1/10/12 1:49 PM PIBBS TurboPower ISSE Show Ad 11/21/11 9:47 PM Page 1

Visit us at booth #1818

The professional dryer that’s just the right size for the demanding stylist. The powerful, new Eco Friendly TwinTurbo® 3800 includes a sophisticated PS93 “patent pending” built-in silencer designed specifically to reduce noise in salon environments. Model 330 • Output: 2100 Watts • Air flow: 75 cubic meters/hours • 2000 Hour K-Lamination Motor Visit us at booth • Motor-fan electronic balancing # • 2 x 16 amp switches - heavy duty solid silver contacts 1826 • 2-speeds, 4 temperature settings Available in • Two unbreakable nozzles Green, Black, Cranberry & Pink • Recyclable materials Pamper your clients with the PIBBS model PS 93 No Plumbing Spa, featuring a luxury reclining chair with • Energy saving quick drying heat and massage functions, and a removable footbath. • Immediate cold air microswitch • Built-in nickel chrome heating element and safety thermostat A relaxing pedicure does not get any easier than with the PIBBS spa, which features a disposable hygienic liner. • Air gap thermal insulation • Ozone Friendly - no harmful emissions • Highly flexible 3 m long cable • Made in Italy. PIBBS plumbing free spas — an oasis for any spa & salon. • Low noise built-in silencer 31-40 Downing Street • Flushing NY 11354 - USA 133-15 32nd Avenue Flushing, NY 11354 Tel: 718-961-0767 • 1-888-715-6100 • Fax: 718-961-2393 Tel.(718)445-8046 (800)551-5020 Fax(718)461-3910 Email: [email protected] ©2011 TURBO POWER INC. Turbo Power Inc. reserves www.turbopowerinc.com the right to modify product design. www.Pibbs.com

ISSEFront.indb 66 1/10/12 1:49 PM PIBBS TurboPower ISSE Show Ad 11/21/11 9:47 PM Page 1

Visit us at booth #1818

ISSEFront.indb 67 1/10/12 1:49 PM ISSEFront.indb 68 1/10/12 1:49 PM Competitions

Licensed Professionals Hairstyling Competition (Seniors) Monday 10:00am - 3:30pm Hyatt Regency Ballroom BC All entrants are licensed professional not currently enrolled in cosmetology school. Senior Competitions count as official tryouts for the 2012 OMC Hairworld Competitions in Milan, Italy.

Categories Include: Technical: Creative 9:00am: Competition Begins 9:25am: Competition Ends 9:30am: Judging Begins 10:15am: Judging Ends

Technical: Hair by Night 10:45am: Competition Begins 11:25am: Competition Ends 11:35am: Judging Begins 12:00pm: Judging Ends

Fashion on Long Hair: Day Style 12:30pm: Competition Begins 1:00pm: Competition Ends 1:10pm: Judging Begins 1:45pm: Judging Ends

Fashion on Long Hair: Evening Style 2:15pm: Competition Begins 2:40pm: Competition Ends 2:50pm: Judging Begins 3:30pm: Judging Ends

Seniors Awards Presentation Monday 4:00pm Hyatt Regency Ballroom BC

69 Visit the Professional Beauty Association (PBA) at Booth #2422 to learn about the nation’s largest non-profit trade association of beauty professionals.

ISSEFront.indb 69 1/10/12 1:49 PM JanJan 2626 -- 2828 20132013 SAVESAVE THETHE DATEDATE

ISSEFront.indb 70 1/10/12 1:49 PM ISSE Long Beach Show Policies probeauty.org/isselb

All credentials must be accompanied by a photo ID. No children under the age of 16, including infants, will be allowed on the show floor or in classrooms. No rolling carts or bags with wheels are permitted on the show floor. There will be a complimentary cart and bag check at both entrances.

The Professional Beauty Association (PBA), producers of the International Salon and Spa Expo Long Beach (ISSE Long Beach), is committed to providing a professional atmosphere. ISSE Long Beach is open to licensed salon/spa professionals, cosmetology Show Hours students and instructors only. Non-exhibiting manufacturers, Saturday, January 28 manufacturer representatives, and distributors are not permitted 1:00pm - 6:00pm on the show floor. All attendees are required to show proof of license and a photo ID before entering the show. Sunday, January 29 9:00am - 6:00pm Accepted credentials include: • Salon/Spa business license denoting salon/spa ownership Monday, January 30 • Cosmetology, Nail Technician, Esthetician license 9:00am - 5:00pm (including international license) • Massage Therapist license Expo Ticket Pricing • Makeup Artist Union Card Saturday Only • Temptu Pro Artist Card $40 • MAC Pro Card • Smashbox Pro Card One Day • PBA/NCA Member ID (Sunday OR Monday) (Salon/Spa and Beauty Professional/NCA members only) $60 • Other beauty association membership card (CCA, ISPA, etc.) • Sally’s Professional Card (red) Two Day • Maly’s Card (blue) (Saturday & Sunday OR • CosmoProf Proclub Card Sunday & Monday) • Cosmetology School Business, State License or School ID card $80 • Student ID or letter from certified instructor on school letterhead Three Day • Business card from a legitimate salon with your name $100 imprinted on it • Letter from salon/spa owner on certified letterhead (including owner’s business card) • W-2 form

71 Visit the Professional Beauty Association (PBA) at Booth #2422 to learn about the nation’s largest non-profit trade association of beauty professionals.

ISSEFront.indb 71 1/10/12 1:49 PM ISSE Long Beach Sponsors ISSE Long Beach extends a special thank you to all 2012 sponsors.

CORPORATE SPONSORS salonswipe

REGISTRATION SPONSOR

ESTHETICSAMERICA & WELLNESS SPONSOR

Exclusive Ticket Seller

MEDIA SPONSORS

72 Visit the Professional Beauty Association (PBA) at Booth #2422 to learn about the nation’s largest non-profit trade association of beauty professionals.

ISSEFront.indb 72 1/10/12 1:49 PM ISSEFront.indb 73 1/10/12 1:49 PM education business resources government advocacy research charitable initiatives events

Insight on the Industry Gain knowledge through exclusive benchmarking data, consumer behavior studies, industry tracking and economic indicators from your industry’s trade association.

Membership in PBA offers a world of opportunities to grow your business. Join Today! PBA Membership Booth #2422

Hair by 2011 NAHA Finalist Carlos Cintron

Professional Beauty Association probeauty.org | 800.468.2274 | Booth #2422

ISSEFront.indb 74 1/10/12 1:49 PM Company Directory

Use this directory to locate companies on the show floor and as a resource of the leading industry manufacturers year round.

Visit the Professional Beauty Association (PBA) at Booth 75 #2422 to learn about the nation’s largest non-profit trade association of beauty professionals.

ISSEFront.indb 75 1/10/12 1:49 PM Directory

903 2818 44/20 Allegra M.F. Cosmetics/Pour Elle 9925 Painter Avenue, Ste. N 245 N. Manhattan Place, 2nd Floor Whittier, CA 90605 Los Angeles, CA 90004 Tel: 562-944-3234 Tel: 323-957-2301 Fax: 562-946-3184 Fax: 323-957-1346 www.4420.com www.allegramf.com

904 1932 Agadir International Amika 620 Valley Health Plaza 300 Meserole Street Paramus, NJ 07652 Brooklyn, NY 11206 Tel: 201-261-3757 Tel: 718-599-1375 Fax: 201-261-3060 Fax: 718-599-2282 www.agadirint.com www.loveamika.com

2256 1425 Akzentz LA AminoGenesis 2049 Pacific Coast Highway, Ste. 208 3419 Via Lido #219 Lomita, CA 90717 Newport Beach, CA 92663 Tel: 310-658-4446 Tel: 949-474-9394 Fax: 310-325-6553 Fax: 949-474-9397 www.akzentzla.com www.aminogenesis.com

3014 1133, 1751 Alex Cosmetic Herbal A-Peel Andis Company 70-42 48th Avenue 1800 Renaissance Blvd. Woodside, NY 11377 Sturtevant, WI 53177 Tel: 206-778-0482 Tel: 262-884-2600 Fax: 718-565-5506 Fax: 262-884-1100 www.alexcosmeticusa.com www.andis.com

530 200 Alfaparf Milano Appearus Products Corp. 8200 NW 33 Street, Ste. 109 15046 E. Nelson Avenue, Unit 21 Miami, FL 33122 City of Industry, CA 91744 Tel: 786-523-7433 Tel: 626-856-1358 Fax: 305-437-9939 Fax: 626-628-3461 www.alfaparf.com www.appearus.com

203 1002 Alite Nail Systems Inc. Appointment Book Company 645 S. State College Blvd., Suite H P.O. Box 8353 Fullerton, CA 92831 Calabasas, CA 91372 Tel: 714-525-7571 Tel: 818-889-6625 Fax: 714-525-7570 Fax: 818-889-6625 www.alitenailsystems.net www.appointmentbookco.com

76 Visit the Professional Beauty Association (PBA) at Booth #2422 to learn about the nation’s largest non-profit trade association of beauty professionals.

ISSEFront.indb 76 1/10/12 1:49 PM Directory

1130 1132 Ardell Avlon 2220 Gaspar Avenue 1999 N 15th Avenue Los Angeles, CA 90040 Melrose Park, IL 60160 Tel: 323-728-2999 Tel: 847-910-9042 Fax: 323-728-1100 Fax: 708-563-0910 www.aiibeauty.com www.avlon.com

1204 1958 ARROJO B&S Beauty Supply 180 Varick Street 1495 S. Campus Avenue, Unit-A New York, NY 10014 Ontario, CA 91761 Tel: 212-242-7786 Tel: 909-673-1988 Fax: 212-242-7791 Fax: 909-673-1688 www.arrojostudio.com www.bns-beautysupply.com

1049 1014 ART Lifetime Tools B.W. Boyd Shears 1221 N Post Oak Road 18271 W McDurmott, Ste. K Houston, TX 77055 Irvine, CA 92614 Tel: 713-965-0027 Tel: 949-474-1911 Fax: 713-965-0458 Fax: 949-757-1067 www.ihlp.com www.bwboydshears.com

2262 1140, 1974 Audrey Morris Cosmetics & BabylissPro - KB Beauty Skincare 3720 Industry Avenue, Ste. 108 1501 Green Road, Ste. J Lakewood, CA 90712 Pompano Beach, FL 33064 Tel: 800-342-4321 Tel: 954-332-2000 Fax: 562-867-0747 Fax: 954-332-2001 www.kbbeautysupply.com www.audreymorriscosmetics.com

304 609 Auraline Beauty Private Label Backscratchers Salon Systems, Inc. Cosmetics 9068 Elkmont Way 501 Santa Monica Blvd. #510 Elk Grove, CA 95624 Santa Monica, CA 90401 Tel: 800-503-0633 Tel: 310-392-2091 Fax: 860-648-0037 Fax: 310-392-2149 www.backscratchers.com www.auralinebeauty.com

502 1224 AVAS Cosmetics Bain de Terre 2 Feildstone Court 10600 West Higgins Road, Ste. 415 Poughkeepsie, NY 12603 Rosemont, IL 60018 Tel: 845-337-5989 Tel: 847-390-1998 www.avascosmetics.com Fax: 847-390-6701 www.zotos.com

77 Visit the Professional Beauty Association (PBA) at Booth #2422 to learn about the nation’s largest non-profit trade association of beauty professionals.

ISSEFront.indb 77 1/10/12 1:49 PM Directory

424 2181 Bass Brushes Bella Via Hair 9136 Desoto Avenue 2548 E Hobbs View Circle Chatsworth, CA 91311 Layton, UT 84040 Tel: 818-882-4247 Tel: 801-698-5479 Fax: 818-341-3104 Fax: 801-513-5177 www.bassbrushes.org www.bellaviahair.com

3013 1832 Beaming White - Teeth Whitening Belson Products 6137 NE 63rd Street One Helen of Troy Plaza Vancouver, WA 98661 El Paso, TX 79912 Tel: 360-635-5600 Tel: 915-225-4744 Fax: 650-284-2144 Fax: 915-225-4765 www.beamingwhite.com www.belsonproducts.com

3109 1019, 1713 Beauty Pro Belvedere USA Corporation 35 Miller Avenue # 316 1 Belvedere Blvd. Mill Valley, CA 94941 Belvedere, IL 61008 Tel: 617-201-0831 Tel: 815-547-2020 www.beautypro.us.com Fax: 815-544-2999 www.belvedereco.com

3129 3103 Beauty Salon Furnitures Bio Jouvance Inc. 4467 Rowland Avenue 5225 San Fernando Road West El Monte, CA 91731 Los Angeles, CA 90039 Tel: 626-579-3572 Tel: 818-548-3578 Fax: 626-575-1928 Fax: 818-548-3566 www.bsfsalon.com www.biojouvance.com

1858 1371 BeautySales Bio Sculpture Gel USA 8950 W. Olympic Blvd., Ste. 213 13766 Alton Parkway, Ste. 152 Beverly Hills, CA 90211 Irvine, CA 92618 Tel: 310-274-6666 Tel: 949-837-8864 www.beautysales.com Fax: 949-837-8849 www.biosculpturegel.com

1058 2804 Bella Forma BIOBLISS P.O. Box 669 233 Richmond Street Soquel, CA 95073 Providence, RI 2903 Tel: 888-428-4357 Tel: 401-921-6808 Fax: 888-428-4352 Fax: 401-921-6873 www.bellissimainternational.com www.biobliss.com

78 Visit the Professional Beauty Association (PBA) at Booth #2422 to learn about the nation’s largest non-profit trade association of beauty professionals.

ISSEFront.indb 78 1/10/12 1:49 PM Directory

1844 1765 Blinc Inc. Brazilian Blowout 1141 S Rogers Circle, Ste. 9 6855 Tujunga Avenue Boca Raton, FL 33487 N Hollywood, CA 91605 Tel: 561-300-2725 Tel: 310-623-9000 Fax: 561-300-2730 Fax: 310-623-9010 www.blincinc.com www.brazilianblowout.com

2057 2136 Bling Strands LLC Bronner Bros. 63 E 11400 South, Ste. 222 2141 Powers Ferry Road, Ste. 300 Sandy, UT 84070 Marietta, GA 30067 Tel: 801-791-4399 Tel: 770-988-0015 Fax: 801-545-0996 Fax: 770-953-0848 www.blingstrands.com www.upscalemagazine.com

333 2718 BMAC USA, Inc. Bronze Biologic 141 Clara Place 505 Benton Drive #9308 Elmhurst, IL 60126 Allen, TX 75013 Tel: 213-742-0314 Tel: 469-223-1039 Fax: 630-279-5515 Fax: 972-625-4671 www.bmacscissorsusa.com www.bronzebiologic.com

804 843 Body Toolz Inc. BS Korea 1058 Silver Star Street 27111 Aliso Viejo Creek Road, Ste. 180 Henderson, NV 89002 Aliso Viejo, CA 92656 Tel: 702-614-7492 Tel: 949-448-7087 Fax: 702-385-4615 Fax: 949-643-2256 www.BodyToolz.com www.bs-beauty.co.kr

447 1131 Body up Pro Brush System BSG Credit Booth 1437 Eagle Ridge Road 3420 Park Avenue, Ste. 2 Prescott, AZ 86301 Paducah, KY 42001 Tel: 928-899-0278 Tel: 270-415-8953 Fax: 888-898-7465 Fax: 270-415-8992 www.bodyuppro.com www.beautysystemsgroup.com

1369 1026 Bonika Shears BSG Retail Destination 4221 Hopkins Lake Drive 3420 Park Avenue, Ste. 2 Duluth, GA 30096 Paducah, KY 42001 Tel: 770-263-7004 Tel: 270-415-8953 Fax: 770-263-0345 Fax: 270-415-8992 www.bonika.com www.beautysystemsgroup.com

79 Visit the Professional Beauty Association (PBA) at Booth #2422 to learn about the nation’s largest non-profit trade association of beauty professionals.

ISSEFront.indb 79 1/10/12 1:49 PM Directory

1966 2175 Cacee, Inc. Charlene Products, Inc. 14345 Commerce Drive, Ste. B 361 Remington Blvd. Garden Grove, CA 92843 Bolingbrook, IL 60440 Tel: 714-640-6555 Tel: 630-759-1155 Fax: 714-640-6545 Fax: 630-759-8288 www.caceeinc.com www.charleneproducts.com

1258 1124 Cadiveu China Glaze 4315 Woodman Avenue 2220 Gaspar Avenue Sherman Oaks, CA 91423 Los Angeles, CA 90040 Tel: 818-905-5999 Tel: 323-728-2999 Fax: 818-379-9998 Fax: 323-728-1100 www.cadiveuusa.com www.aiibeauty.com

912 440 Cala Products Christian Cosmetics / Bransus 3121 South Main Street Cosmetics Los Angeles, CA 90007 6965 Camino Maquiladora, Ste. E Tel: 213-745-5141 San Diego, CA 92154 Fax: 213-745-5145- Tel: 619-671-0985 www.calaproduct.com Fax: 619-671-0986 www.christiancosmetics.com 2245 404 California Stylist Christrio 1750 SW Skyline Blvd., Ste. 24 1950 Compton Avenue #103 Portland, OR 97221 Corona, CA 92881 Tel: 503-297-7010 Tel: 951-808-4731 Fax: 503-297-7022 Fax: 951-808-4734 www.californiastylist.com www.christrio.com

2153 1330 Cape Saver Clean and Easy 484 Los Angeles Avenue 2220 Gaspar Avenue Moorpark, CA 93021 Los Angeles, CA 90040 Tel: 818-493-2591 Tel: 323-728-2999 Fax: 805-553-0776 Fax: 323-728-1100 www.capesaver.com www.aiibeauty.com

1270 2183 CCI Beauty Clever Girl Innovations, LLC 10093 Norwalk Blvd P.O. Box 630284 Santa Fe Springs, CA 90670 Simi Valley, CA 93063 Tel: 323-722-9788 Tel: 805-587-5321 Fax: 323-722-9782 Fax: 805-621-7442 www.ccibeauty.com www.clevergirlinnovations.com

80 Visit the Professional Beauty Association (PBA) at Booth #2422 to learn about the nation’s largest non-profit trade association of beauty professionals.

ISSEFront.indb 80 1/10/12 1:49 PM Directory

202 1140 CM Hair Conair/BaByLiss/Forfex/Rusk/Satin 14 Nantucket Lane Smooth Aliso Viejo, CA 92656 1 Cummings Point Road Tel: 949-360-0920 Stamford, CT 06902 Fax: 949-360-0918 Tel: 203-316-4315 www.cmhair.com Fax: 203-213-4325 www.conairpro.com 1410 1407 CND Cortex International 1125 Joshua Way 1016 16th Avenue SE Vista, CA 92081 Forest Lake, MN 55025 Tel: 760-936-4288 Tel: 651-206-4002 Fax: 760-599-1267 Fax: 651-982-6654 www.cnd.com www.expressyourhair.com

2806 1010 Cold Wax Creative Age Publications P.O. Box 600476 7628 Densmore Avenue San Diego, CA 92160 Van Nuys, CA 91406 Tel: 619-283-0880 Tel: 818-782-7328 Fax: 619-283-4007 Fax: 818-782-2913 www.coldwaxco.com www.creativeage.com

135 1018 Colours of Joy, Inc. The Cricket Company 3960 Studebaker Road 68 Leveroni Court, Ste. 200 Long Beach, CA 90808 Novato, CA 94949 Tel: 562-938-7572 Tel: 415-475-4140 Fax: 562-420-9255 Fax: 415-475-4141 www.coloursofjoy.com www.cricketco.com

1518 1852 Columbia Cosmetics Mfg., Inc. Crisace Hair Extensions 1661 Timothy Drive 1-155 McIntosh Drive San Leandro, CA 94577 Markham, ON L3R 0N6 Tel: 800-824-3328 Tel: 416-293-8783 Fax: 510-562-3544 Fax: 905-470-7436 www.columbiacosmetics.com www.crisace.com

604 1940 Colure True Color Care CROC / Turbo Ion, Inc. 921 Poinsettia Avenue, Ste. 6 6800 8th Street Vista, CA 92081 Buena Park, CA 90620 Tel: 760-598-8700 Tel: 714-521-2255 Fax: 760-598-8456 Fax: 714-521-0106 www.colurehaircare.com www.turboion.com

81 Visit the Professional Beauty Association (PBA) at Booth #2422 to learn about the nation’s largest non-profit trade association of beauty professionals.

ISSEFront.indb 81 1/10/12 1:49 PM Directory

1358 2140 Crown Industries, Inc. Denman, Inc. 10769 Broadway, Ste. B354 5 High Street Crown Point, IN 46307 Medford, MA 02155 Tel: 219-791-9930 Tel: 781-391-3433 Fax: 219-791-9931 Fax: 781-391-2140 www.crownbrush.com www.denmanbrush.com

3030 2132, 2233 Cry Baby Mascara Dennis Bernard E. Chandler Blvd. #110-203 142 Ely Harmony Road Phoenix, AZ 85048 Freehold, NJ 07728 Tel: 602-628-1986 Tel: 732-308-9935 www.crybabymascara.com Fax: 732-308-9608 www.dennisbernard.com

2251 2907 Crystal Works Dermaesthetics 24705 Magic Mountain Parkway 16300 Downey Avenue Valencia, CA 91355 Paramount, CA 90723 Tel: 714-240-4323 Tel: 714-369-7741 Fax: 323-231-5433 Fax: 562-408-4580 www.dermaes.com

307 608 CURLS Diamond Towel & Supply Co. 10163 Grant Line Road, Ste. 104 1851 South 7th Street Elk Grove, CA 95624 San Jose, CA 95112 Tel: 916-712-4960 Tel: 888-886-1288 Fax: 916-714-5653 Fax: 408-286-1240- www.curls.biz www.diamondtowel.com

848, 947 2719 Da Vinci Haircare Products, Inc. Dinair Airbrush Makeup 9808 Alburtis Avenue 5315 Laurel Canyon Santa Fe Springs, CA 90670 North Hollywood, CA 91601 Tel: 562-942-1233 Tel: 818-780-4777 Fax: 562-942-0093 Fax: 818-780-4748 www.davincicolor.com www.airbrushmakeup.com

840 421 Dashing Diva Doll Haircare 1 Harbor Park Drive, Ste. 205 2415 E. Camelback Road, Ste. 700 Port Washington, NY 11050 Phoenix, AZ 85016 Tel: 516-621-6565 Tel: 877-318-2403 Fax: 516-625-0064 Fax: 877-319-2403 www.dashingdiva.com www.dollhaircare.com

82 Visit the Professional Beauty Association (PBA) at Booth #2422 to learn about the nation’s largest non-profit trade association of beauty professionals.

ISSEFront.indb 82 1/10/12 1:49 PM Directory

2250 1464 Donna Bella Hair Extensions Enzo Milano 751 W. 800 South 3303 Harbor Blvd., Ste. E-8 Salt Lake City, UT 84104 Costa Mesa, CA 92626 Tel: 888-424-7548 Tel: 714-429-1401 Fax: 888-424-7548 Fax: 949-242-2881 www.donnabellahair.com www.enzomilano.com

2912 2169 Dr. Jeff Skin Care / Beauty Attica, Inc. Ergo 1180 E. Francis Street, # F 27158 Westview Lane Ontario, CA 91761 Valencia, CA 91354 Tel: 909-923-0832 Tel: 661-799-9422 Fax: 909-923-0812 Fax: 661-702-9288 www.dr-jeff.com www.askergo.com

1791 1411 DreamCatchers International essie llc 3535 East Coast Highway #242 575 Fifth Avenue, Floor 9 Corona del Mar, CA 92625 New York, NY 11105 Tel: 949-333-5098 Tel: 212-984-4229 Fax: 949-679-2453 Fax: 212-673-7846 www.dreamcatchers.com www.essie.com

1619 412 Earthly Body Products Estetica USA 9420 Lurline Avenue #F 19 Union Avenue, Ste. 202 Chatsworth, CA 91311 Rutherford, NJ 07070 Tel: 818-993-3880 Tel: 201-531-0760 Fax: 818-717-9334 Fax: 201-939-1168 www.earthlybody.com www.estetica.it

708 521 Elchim Export Magazine 5901 Maywood Avenue 19640 Pacific Coast Highway Huntington Park, CA 90255 Malibu, CA 90265 Tel: 866-540-1260 Tel: 310-317-8716 Fax: 323-319-0515 Fax: 310-571-0307 www.elchimusa.com www.cosmobeauty.it

602 807, 2032, 3107 Elegante Beauty Eye Kandy Cosmetics 3000 S Grand Avenue 115 E Berrie Lane Los Angeles, CA 90007 Brookside, UT 84782 Tel: 213-749-2515 Tel: 435-668-3303 Fax: 213-749-2279 Fax: 435-574-6496 www.elegante.com www.eyekandycosmetics.com

83 Visit the Professional Beauty Association (PBA) at Booth #2422 to learn about the nation’s largest non-profit trade association of beauty professionals.

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1329 1866 EZ Flow Fasham Beauty Center 2220 Gaspar Avenue 8883 Pico Los Angeles, CA 90040 Los Angeles, CA 90035 Tel: 323-728-2999 Tel: 310-849-2856 Fax: 323-728-1100 Fax: 310-550-7227 www.aiibeauty.com www.fashambeauty.com

2810 610 Fake Bake Featherlocks 6645 South Peoria Avenue 1551 West Avenue # 4 Tulsa, OK 74136 Miami Beach, FL 33139 Tel: 918-524-9990 Tel: 800-404-0356 Fax: 918-496-2886 Fax: 720-210-9799 www.fakebake.com www.conditionculture.com

501, 2058 302 Falcon International Group, Inc. Feel Scissors USA 712 Lassen Drive 515 Cornell Drive Corona, CA 92879 Burbank, CA 91504 Tel: 951-279-1635 Tel: 213-327-9027 Fax: 951-279-1667 Fax: 818-842-8420 www.falconnipper.com www.feelscissorscom

1265 2070 Famous Names LLC Fi Hair Gear 1050 Weigand Street 8119 Young Street Olivenhain, CA 92024 Thornhill, ON L3T 2C6 Tel: 858-779-1513 Tel: 905-893-2533 Fax: 858-759-7063 Fax: 905-771-1853 www.famousnamesproducts.com www.fihair.com

522 2260 Fan Out Co. Ltd. Flex 360 Shear Systems 6440 Sky Pointe Drive, Ste. 140-127 179 Hwy 22 East, Ste. 400 Las Vegas, NV 89131 Madisonville, LA 70447 Tel: 702-476-5447 Tel: 985-845-9816 Fax: 702-476-3153 Fax: 985-845-9817 www.fanout.com www.flex360usa.com

1773 920 Farouk Systems Inc. Footsiebath 250 Pennbright, Ste. 150 9663 Santa Monica Blvd., Ste. 789 Houston, TX 77090 Beverly Hills, CA 90210 Tel: 281-876-2000 Tel: 310-282-8025 Fax: 281-885-5500 Fax: 310-201-0159- www.farouk.com www.footsiebath.com

84 Visit the Professional Beauty Association (PBA) at Booth #2422 to learn about the nation’s largest non-profit trade association of beauty professionals.

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1140 2913 Forfex Galaxy Enterprises, Inc. 1 Cummings Point Road 5411 Sheila Street Stamford, CT 06902 Los Angeles, CA 90040 Tel: 203-316-4315 Tel: 323-728-3980 Fax: 203-213-4325 Fax: 323-728-5971 www.conairpro.com

1306 918 Framar International (Foil It) Garfield International Company, Inc. 8006 Anne Marie Circle 15977 Heron Avenue Niagra Falls, ON L2H 2Z4 La Mirada, CA 90638 Tel: 905-374-0133 Tel: 714-690-5958 Fax: 905-374-2112 Fax: 714-690-5957 www.foil-it.com www.garfieldint.com

744 543 Frida Nails Garrett Markenson Reverie 265 Third Avenue 23920 Summerhill Lane Chula Vista, CA 91910 Valencia, CA 91354 Tel: 619-425-5894 Tel: 661-297-2900 Fax: 619-425-0064 Fax: 661-803-1724 www.fridanails.com www.gmreverie.com

2077 1985 Fusion Tools - KB Beauty Gavson Salon Classics 3720 Industry Avenue, Ste. 108 9880 Chartwell Drive Lakewood, CA 90712 Dallas, TX 75243 Tel: 800-342-4321 Tel: 214-341-0440 Fax: 562-867-0747 Fax: 214-341-2092 www.kbbeautysupply.com www.gavsonsalon.com

1053 3004 G & M Supply Inc GEHWOL Foot Care 1627 Paloma Street 2001 W Main Street, Ste. 275 Los Angles, CA 90021 Stamford, CT 06902 Tel: 213-749-1392 Tel: 887-373-7899 Fax: 213-746-6111 Fax: 866-280-5576 www.gnmsupply.com www.gehwol-usa.com

740 312 G.M. & Associates - EGO Gelish by Nail Harmony Professional 6840 N. Oak 31131 Via Colinas #607 Gladstone, MO 64118 Westlake Village, CA 91362 Tel: 562-623-4203 Tel: 818-889-2201 Fax: 816-468-7931 Fax: 818-889-2204 www.nailharmony.com

85 Visit the Professional Beauty Association (PBA) at Booth #2422 to learn about the nation’s largest non-profit trade association of beauty professionals.

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639 2920 Genie Beauty Products Glimmer Body Art, LLC 12304 McCann Drive 2311 W. 205th Street, Ste. 103 Santa Fe Springs, CA 90670 Torrance, CA 90501 Tel: 562-903-1063 Tel: 310-787-8700 Fax: 562-903-1064 Fax: 310-787-8228 www.cinderellahair.com www.glimmerbodyart.com

2177 2050 Gerard’s Int’l Adv. Haircutting Glitter Therapy Center 12304 McCann Drive 2519 Van Ness Avenue Santa Fe Springs, CA 90670 San Francisco, CA 94109 Tel: 562-903-1063 Tel: 415-441-1156 Fax: 562-903-1064 Fax: 415-441-9686 www.cinderellahair.com www.garygerard.com 1230 403 GiGi GMJ USA Inc. 2220 Gaspar Avenue 2808 Oregon Court, Ste. K-2 Los Angeles, CA 90040 Torrance, CA 90503 Tel: 323-728-2999 Tel: 310-618-9677 Fax: 323-728-1100 Fax: 310-618-8412 www.aiibeauty.com www.gmjbeauty.com

1731 1001 GK Hair Golden Rainbow Publishing 5555 Anglers Avenue #16B 5601 W Slauson Avenue, Ste. 264 Fort Lauderdale, FL 33312 Culver City, CA 90230 Tel: 954-518-4299 Tel: 888-500-6247 Fax: 954-514-9043 Fax: 310-693-9758 www.gkhair.com

510 630, 2264 Glamance Golden Supreme / Cinderella Hair 1752 E. Ivesbrook Street 12304 McCann Drive Lancaster, CA 93535 Santa Fe Springs, CA 90670 Tel: 661-728-6830 Tel: 562-903-1063 www.glamance.com Fax: 562-903-1064 www.cinderellahair.com

1583 444 Glamour Beauty Center GotuKola USA 1958 S La Cienega Blvd. 1316 A. South Los Angeles Street Los Angeles, CA 90043 Los Angeles, CA 90015 Tel: 323-655-4567 Tel: 213-742-0312 Fax: 323-651-1772 Fax: 213-742-0312 www.glamourbeautycenter.com www.gotukolausa.com

86 Visit the Professional Beauty Association (PBA) at Booth #2422 to learn about the nation’s largest non-profit trade association of beauty professionals.

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3112 710 GotVape Hair Flairs - Feather and Tinsel 3175 Palisades Drive Extensions Corona, CA 92882 P.O. Box 121599 Tel: 951-225-1492 West Melbourne, FL 32912 Fax: 951-279-2508 Tel: 321-549-6370 www.gotvape.com www.hairflairs.com

1667 1157 Grafton Cosmetics Hair for Hair, Inc. 3600 South Congress Avenue, Ste. C 12141 Garden Grove Blvd. Boynton Beach, FL 33426 Garden Grove, CA 92843 Tel: 561-738-2886 Tel: 909-525-8616 Fax: 561-738-4825 Fax: 909-628-5148 www.graftoncosmetics.com www.hairforhair.com

2144 956 Grande Hair Hair Salon Educators 24 Ridgeview Avenue P.O. Box 10723 White Plains, NY 10606 Newport Beach, CA 92658 Tel: 914-997-0152 Tel: 310-266-1290 Fax: 914-997-8310 www.hairsaloneducators.com www.grandelashmd.com

1870 1374 Hachi Shears & Dream Shears HairArt Products 466 W. Arrow Highway, Ste. E 400 W 157 Street San Dimas, CA 91773 Gardena, CA 90248 Tel: 888-288-1786 Tel: 310-217-8900 Fax: 800-774-1798 Fax: 310-538-5251 www.hachishears.com www.hairartproducts.com

1112 2814 HAI Elite A Division of Angles Haircheck & Depileve BeautyCare Group Inc 12188 SW 128 Street 12155 Paine Place Miami, FL 33186 Poway, CA 92064 Tel: 305-253-9200 Tel: 858-451-3750 Fax: 305-253-6696 Fax: 877-589-9700 www.hai-elite.com 702 2152 Hair Addictionz HairDiamond Intl. 15045 W. Windsor Avenue P.O. Box 291628 Goodyear, AZ 85395 Los Angeles, CA 90029 Tel: 623-374-2874 Tel: 480-452-4682 Fax: 623-478-1411 www.hairdiamond.com www.hairaddictionz.com

87 Visit the Professional Beauty Association (PBA) at Booth #2422 to learn about the nation’s largest non-profit trade association of beauty professionals.

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2258 3111 Hairfeathers.com Hawaiian Moon 116 N College Avenue # 12 13838 SW Barrows Road Ft. Collins, CO 80524 Beaverton, OR 97007 Tel: 970-691-2191 Tel: 503-430-5842 www.hairfeathers.com Fax: 866-618-6480 www.aloecream.biz

102 1334 Hair’s How Helen of Troy 5695 Coral Ridge Drive One Helen of Troy Plaza Coral Springs, FL 33076 El Paso, TX 79912 Tel: 954-323-8590 Tel: 915-225-8000 Fax: 951-344-2240 Fax: 915-225-8012 www.hairshow.us www.hotus.com

422 2253 Hairworld International Hi Chic Hair Extensions P.O. Box 143016 5718 Burbank Crescent SE Arecibo, 00614 Calgary, AB T2H 1Z6 Tel: 787-370-0820 Tel: 403-253-3113 Fax: 787-370-0820 Fax: 403-255-0399 www.hairworldinternational.com www.hi-chic-hair.com

3118 301 Hansderma, Inc. Hicks Total Transformations 8061 Florence Avenue 2184 Winthrop Chase Drive Downey, CA 90240 Charlotte, NC 28212 Tel: 562-927-8025 Tel: 704-724-4274 Fax: 562-381-7135 www.totaltransformations.com www.hansderma.net

131 1004 Happy Feet Hikari Products, Inc. 6130 W. Flamingo Road, PMB # 460 16102 South Western Avenue, Ste. 201 Las Vegas, NV 89103 Gardena, CA 90247 Tel: 702-871-6377 Tel: 310-516-0350 Fax: 702-222-1212 Fax: 310-323-8466 www.happyfeet.net www.hikariscissors.com

504 1484 Hattori Hanzo Shears Hollywood Face Towels and Wraps 3941 Park Drive #20-446 9071 Las Tunas Drive El Dorado Hills, CA 95762 Temple City, CA 91780 Tel: 541-556-6923 Tel: 626-285-8548 Fax: 541-603-0478 Fax: 626-285-3490 www.hattorihanzoshears.com www.hollywoodface.com

88 Visit the Professional Beauty Association (PBA) at Booth #2422 to learn about the nation’s largest non-profit trade association of beauty professionals.

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2239 1333 Hollywood Nails and Beauty Supply ibd 937 North Main Street 2220 Gaspar Avenue Los Angeles, CA 90012 Los Angeles, CA 90040 Tel: 213-680-3898 Tel: 323-728-2999 Fax: 213-680-3300 Fax: 323-728-1100 www.aiibeauty.com 2052 212 Honda Scissors Ibiza Hair Brushes 2390 Crenshaw Blvd. #321 1112 Montana Avenue Torrance, CA 90501 Santa Monica, CA 90403 Tel: 310-749-4482 Tel: 818-506-1738 Fax: 310-530-4439 Fax: 818-623-0602 www.hondascissors.com www.ibizahair.com

1978 1366 Hot Tools - KB Beauty IBS Beauty, Inc. 3720 Industry Avenue, Ste. 108 10015 Pioneer Blvd. Lakewood, CA 90712 Santa Fe Springs, CA 90670 Tel: 800-342-4321 Tel: 562-222-1200 Fax: 562-867-0747 Fax: 562-222-1221 www.kbbeautysupply.com www.ibsbeauty.com

714 1683 Hotheads Hair Extensions Iden 3500 W Hallandale Beach Blvd 15500 Texaco Street Pembroke Park, FL 33023 Paramount, CA 90723 Tel: 800-327-7971 Tel: 562-630-2580 Fax: 954-964-4045 Fax: 562-529-2034 www.hotheadshairwear.com www.idencosmetics.com

2803 208 HydraFacial™ - SmartFacial™ Industry Belts and Bags 2277 Redondo Avenue 1781 Clemens Road Signal Hill, CA 90755 Oakland, CA 94602 Tel: 800-603-4996 Tel: 415-412-2660 Fax: 562-597-0148 www.industrybeltsandbags.com

644 1032 I. N. M. Infrashine 1221 N. Lakeview Avenue 1255 West Colton Avenue, Ste. 6 Anaheim, CA 92807 Redlands, CA 92374 Tel: 714-779-9892 Tel: 704-542-2400 Fax: 714-779-9971 Fax: 704-542-2463 www.inmnails.com www.infrashine.com

89 Visit the Professional Beauty Association (PBA) at Booth #2422 to learn about the nation’s largest non-profit trade association of beauty professionals.

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100 204 Innovative Beauty Lines / Zuri and Jaguar Imports Company 7503 Exchange Drive 4700 South 900 East, Ste. 22 Orlando, FL 32809 Murray, UT 84117 Tel: 407-278-5555 Tel: 801-694-6944 Fax: 407-852-9660 Fax: 801-553-0201 www.lavatools.com www.zuriandcompany.com

2805 539 Inspire Beauty Jatai International 18401 Eddy Street 6980 Hermosa Circle, Unit J Northridge, CA 91325 Buena Park, CA 90620 Tel: 818-718-1500 Tel: 714-670-9400 Fax: 818-718-1501 Fax: 714-670-9440 www.inspirebeauty.com www.jatai.net

2726 1950 Instantly Ageless Jessica Cosmetics International, Inc. 1400 Everman Parkway 131 13209 Saticoy Street Ft. Worth, TX 76140 North Hollywood, CA 91605 Tel: 509-448-5664 Tel: 818-759-1050 Fax: 509-448-1916 Fax: 818-759-1049 www.instantlyageless.com www.jessicacosmetics.com

507, 1452 1939 ISO Beauty Inc. JMT Group 6901 Hayvenhurst Avenue #201A 29370 Union City Blvd. Van Nuys, CA 91406 Union City, CA 94587 Tel: 818-771-9359 Tel: 510-489-8368 Fax: 818-504-0059 Fax: 510-489-1068 www.isobeauty.com www.jmtbeauty.com

802, 1798 617, 1102, 2193 J & N Enterprises Joewell P.O. Box 247 9710 Copanya Canyon Blvd. Auburn, MA 01501 Chatsworth, CA 91311 Tel: 508-755-9699 Tel: 818-999-9199 Fax: 508-755-1915 Fax: 818-999-9268 www.jnxcel.com www.joewell.com

540 2044 J&D Beauty Products Johnny B Hair Care 5 Adams Avenue 2016 Camfield Avenue Hauppauge, NY 11788 Commerce, CA 90040 Tel: 631-273-2800 Tel: 323-346-0560 Fax: 631-273-2883 Fax: 323-346-0562 www.jdbeauty.com www.johnnybhaircare.com

90 Visit the Professional Beauty Association (PBA) at Booth #2422 to learn about the nation’s largest non-profit trade association of beauty professionals.

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2065 234 JRL USA (De Fabulous) Kenchii Shears 9441 Evergreen Place #107 1590 N. Roberts Road NW Suite 307 Fort Lauderdale, FL 33324 Kennesaw, GA 30144 Tel: 954-608-8816 Tel: 770-429-0246 Fax: 954-925-3836 Fax: 770-429-0121 www.defabulous.com www.kenchii.com

2802 1040 Justin Blair & Company Kenra LTD, Headquarters 4500 W 31st Street 6501 Julian Avenue, P.O. Box 19403 Chicago, IL 60623 Indianapolis, IN 46219 Tel: 773-523-3320 Tel: 317-356-6491 Fax: 773-523-3639 Fax: 317-351-1329 www.nightcareproducts.com www.kenra.com

1017 730 Kaemark Inc Keratin Complex Smoothing 1338 CR 208, P.O. Box 116 Therapy Giddings, TX 78942 7700 Congress Avenue, Ste. 2201 Tel: 979-542-3651 Boca Raton, FL 33487 Fax: 979-542-0039 Tel: 561-206-6050 www.kaemark.com Fax: 561-206-6051 www.keratincomplex.com 622 930 Karg Inc. New York Kim Vo / Onesta / It Factor 350 5th Avenue, Ste. 7116 5901 Maywood Avenue New York, NY 10118 Huntington Park, CA 90255 Tel: 917-225-9626 Tel: 866-540-1260 www.mikekarg.com Fax: 323-319-0515

524 2242 Kasho - Universal Group Kimmar Furniture Salon 6031 Malburg Way Equipment Mfg. Los Angeles, CA 90058 21176 South Alameda Street Tel: 323-589-2600 Long Beach, CA 90810 Fax: 323-589-2700 Tel: 310-549-2742 www.Universalgrp.com Fax: 310-549-4130 www.kimmar.com 2073 402 KB Appliance Center King Sq International Inc. 3720 Industry Avenue, Ste. 108 5117 120th Ave SE Lakewood, CA 90712 Bellevue, WA 98006 Tel: 800-342-4321 Tel: 425-301-2098 Fax: 562-867-0747 Fax: 425-945-0998 www.kbbeautysupply.com www.kingsquareintl.com

91 Visit the Professional Beauty Association (PBA) at Booth #2422 to learn about the nation’s largest non-profit trade association of beauty professionals.

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2261 2930 KLIX Hair Extensions La Academia 1030 N. Crooks Road, Ste. A 423 Park Newport #407 Clawson, MI 48017 Newport Beach, CA 92660 Tel: 877-289-5549 Tel: 949-525-0657 Fax: 248-723-4939 Fax: 949-644-4318 www.klixhair.com www.raulmartez.com 3120 709 KollagenX Ladybird Line, Inc. 3062 North Lima Street 9355 Eton Avenue Burbank, CA 91504 Chatsworth, CA 91311 Tel: 800-641-8004 Tel: 818-727-7007 Fax: 818-841-3188 Fax: 818-727-7808 www.kollagenx.com www.ladybirdline.com

3006 3001 KP Beauty Products Lash Food / JB Cosmetics 1968 West Holt Avenue 1709 Rimpau Avenue #104 Pomona, CA 91768 Corona, CA 92882 Tel: 909-865-1771 Tel: 951-817-9300 Fax: 909-865-4450 Fax: 951-817-9261 www.kpmakeup.com www.jbcosmetics.com

1323 1745 Krest Combs Le Chat/Dare to Wear 707 Lancaster Street 228 Linus Pauling Drive Leominster, MA 01453 Hercules, CA 94547 Tel: 978-537-1244 Tel: 510-741-9998 Fax: 978-840-0132 Fax: 510-741-1628 www.krestcombs.com www.lechatnails.com

1365 2812 Kupa Incorporated Le Edge USA 2353 W. LaPalma Avenue 1042 - B N. El Camino Real # 420 Anaheim, CA 92801 Encinitas, CA 92024 Tel: 714-732-7165 Tel: 858-334-3686 Fax: 714-739-2084 www.le-edgeusa.com www.kupainc.com

2815 1675 KY Marketing Light Elegance 1945 W. Commonwealth Avenue #E 406 SW Umatilla Avenue Fullerton, CA 92833 Redmond, OR 97756 Tel: 714-680-9192 Tel: 541-526-1417 Fax: 714-680-9119 Fax: 541-526-1418 www.kybeauty.com www.lightelegance.com

92 Visit the Professional Beauty Association (PBA) at Booth #2422 to learn about the nation’s largest non-profit trade association of beauty professionals.

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2831 3101 LightStim Magazine Service Outlet 16552 Von Karman Avenue P.O. Box 819 Irvine, CA 92606 Holland, OH 43528 Tel: 800-298-4010 Tel: 419-865-3566 Fax: 714-602-2308 Fax: 419-865-1614 www.lightstim.com

2146 2254 Lindo Twist-n-roll Major League Barber Tweezers & Swirly Dos 5729 Woodland Avenue 8245 SE 36th Street Philadelphia, PA 19143 Mercer Island, WA 98040 Tel: 215-669-8357 Tel: 206-973-2363 Fax: 206-232-3971 www.facialwork.com 1220 1448 Loma Malibu Wellness 154 Village Court, Ste. 172 24955 Pacific Coast Highway Monroe, WA 98272 Malibu, CA 90255 Tel: 360-805-0794 Tel: 253-389-9766 Fax: 360-863-8979 Fax: 252-759-3832

2929 1164 Lôngmi Lashes Martin Parson - Intermar 441 North Bedford Drive Productions Beverly Hills, CA 90210 2516 Parmeer Drive Tel: 714-531-0979 Mississauga, ON L5C 3B2 Fax: 714-531-0882 Tel: 800-576-2249 www.longmibydaniel.com Fax: 905-275-3045 www.martinparsons.com 954 2800 Lumar4Hair Martinni Beauty 91 San Tomas Way 1990 San Pablo Avenue Watsonville, CA 95076 Pinole, CA 94564 Tel: 831-724-4510 Tel: 510-724-9999 Fax: 831-728-2667 Fax: 510-724-9998 www.lu-mar4hair.com www.martinnibeauty.com

1757 108, 703 Macadamia Natural Oil MicaBeauty and CPL 4131 West Vanowen Place 9305 Eton Avenue Burbank, CA 91505 Chatsworth, CA 91311 Tel: 818-859-7870 Tel: 818-709-6900 Fax: 818-859-7871 Fax: 818-709-6901 www.macadamiahair.com www.micabeauty.com

93 Visit the Professional Beauty Association (PBA) at Booth #2422 to learn about the nation’s largest non-profit trade association of beauty professionals.

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112 707 Michael O’Rourke Rock Your Hair Mimic Color 1135 N Topanga Canyon Blvd. P.O. Box 38 Topanga, CA 90290 New Almaden, CA 95042 Tel: 310-455-0285 Tel: 408-354-6050 Fax: 310-455-0222 Fax: 408-273-6721 www.michaelorourkehair.com www.mimiccolor.com

3105 3018 Midam Trading MINDBODY, Inc. 13-17, 1Ga, Namshan-dong, Jung-gu, 4051 Broad Street #220 Seoul, Korea San Luis Obispo, CA 93401 Tel: 82-2-3789-8533 Tel: 805-476-2760 Fax: 82-2-319-1116 Fax: 866-759-7958 www.midambeauty.com www.mindbodyonline.com

2903 2821 Milady Minkys 5 Maxwell Drive 9113 N. Hillside Drive Clifton Park, NY 12065 Cedar Hills, UT 84062 Tel: 518-348-2700 Tel: 801-785-5274 Fax: 518-373-6800 www.extendyourlashes.com www.milady.cengage.com

318 1158 Milani Hair Minx Nails 18071 Fitch, Ste. 150 301 #5 Industrial Way Irvine, CA 92614 Fallbrook, CA 92028 Tel: 949-660-4247 Tel: 760-757-6469 Fax: 949-863-9391 www.minxnails.com www.milanihair.com

3007 1104 Milano Software Modern Basic Distributor 9-40 Vogell Road 7028 MacPherson Avenue Richmond Hill, ON L4B 3N6 Burnaby, BC V5J 4W9 Tel: 905-884-4888 Tel: 604-438-1120 Fax: 905-884-9505 Fax: 604-438-1142 www.milanosoftware.com www.mbbeautysupply.com

2919 1708 Millenium by Harms Software Modern Salon Media 85 Fulton Street, Bldg. 9-A 400 Knightsbridge Parkway Boonton, NJ 07005 Lincolnshire, IL 60069 Tel: 973-402-9500 Tel: 623-536-6630 Fax: 973-402-8810 Fax: 623-327-1992 www.harms-software.com www.modernsalon.com

94 Visit the Professional Beauty Association (PBA) at Booth #2422 to learn about the nation’s largest non-profit trade association of beauty professionals.

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118 940, 2926 Moroccanoil Nancy’s Beauty Warehouse 5742 Rue Ferrier 5901 Maywood Avenue Montreal, QC H4P 1M7 Huntington Park, CA 90255 Tel: 514-931-1877 Tel: 323-584-6000 Fax: 514-931-1177 Fax: 323-584-0868 www.moroccanoil.com 2064 1962 Morphe Makeup Brushes Natural Hair 626 S. Victory Blvd. 12304 McCann Drive Burbank, CA 91502 Santa Fe Springs, CA 90670 Tel: 818-557-7707 Tel: 562-903-1063 Fax: 818-557-7707 Fax: 562-903-1064 www.Morphebrushes.com www.cinderellahair.com

3012 130 Moujan NEUMA 635 N Eckhoff #N 20633 S. Fordyce Avenue Orange, CA 92868 Carson, CA 90810 Tel: 714-385-1316 Tel: 949-322-2722 Fax: 714-939-1682 Fax: 310-669-9950 www.moujan2000.com www.neumabeauty.com

214 621 Nail Labo New Beginnings Cosmetics 17981 Sky Park Circle, Ste. D 2538 E Santa Rosa Drive, Ste. 103 Irvine, CA 92614 Gilbert, AZ 85234 Tel: 949-752-1042 Tel: 480-277-6357 Fax: 949-752-1043 Fax: 480-718-9114 www.naillabousa.com www.papayapeel.com

1135 2243 Nail Tek Nexagen Corp 110 Lake Ave South 13246 Alondra Blvd. Nesconset, NY 11767 Cerritos, CA 90703 Tel: 631-366-0500 Tel: 562-802-7688 Fax: 631-366-2410 Fax: 562-404-3781 www.nailtek.com www.bdelliumtools.com

1261 1465 NAILS Magazine/VietSALON Nigel’s Beauty Emporium / Monda Magazine Studios 3520 Challenger Street 11252 Magnolia Blvd. Torrance, CA 90503 North Hollywood, CA 91601 Tel: 310-533-2436 Tel: 818-760-3902 Fax: 310-533-2507 Fax: 818-760-4243 www.nailsmag.com www.mondastudio.com

95 Visit the Professional Beauty Association (PBA) at Booth #2422 to learn about the nation’s largest non-profit trade association of beauty professionals.

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311 1212 Noble Beauty of America, Inc Olivia Garden 2908 Oregon Court, Ste. H1 2102 Kelley Court Torrance, CA 90503 Pittsburg, CA 94565 Tel: 310-782-7269 Tel: 925-431-3636 Fax: 310-782-7376 Fax: 925-431-3641 www.noble-america.com www.oliviagarden.com

2828 1647, 1657 Norvell Skin Solutions OPI Products. Inc. 115 Edgewood Street 13034 Saticoy Street Alexandria, TN 37012 North Hollywood, CA 91605 Tel: 615-529-1250 Tel: 818-759-5724 Fax: 615-529-1251 Fax: 818-759-5784 www.norvelltanning.com www.opi.com

704 1440 NSI Orly International, Inc. 2 Union Hill Road 7710 Haskell Avenue West Conshohocken, PA 19428 Los Angeles, CA 91406 Tel: 610-825-1524 Tel: 818-994-1001 Fax: 610-825-2738- Fax: 818-994-1144 www.nsinails.com www.orlybeauty.com

1785 1030, 1639 NUBAR Cosmetic Products Oster Professional Products/Arius 4200 Verdant Street, Ste. A Eickert Co. Los Angeles, CA 90039 2381 Executive Center Drive Tel: 818-241-0519 Boca Raton, FL 33431 Fax: 818-548-5257 Tel: 800-830-3678 www.bynubar.com Fax: 561-912-4448 www.osterstyle.com 1954 2040 Obliphica Ouidad, The Curl Experts 10050 S Eastern Avenue, Ste. 160 20 West 55th Street, 3rd Floor Henderson, NV 89052 New York, NY 10019 Tel: 702-254-7007 Tel: 646-434-0432 Fax: 702-784-0090 Fax: 212-758-4297 www.obliphica.com www.ouidad.com

603 717 Odyssey Nail Systems P&G Salon Professional 6498 Wilcrest Drive 6109 DeSoto Drive Houston, TX 77072 Woodland Hills, CA 91367 Tel: 407-522-5700 Tel: 800-829-4422 Fax: 407-822-8980 Fax: 818-712-7792 www.odysseynail.com www.pgsalonpro.com

96 Visit the Professional Beauty Association (PBA) at Booth #2422 to learn about the nation’s largest non-profit trade association of beauty professionals.

ISSEFront.indb 96 1/10/12 1:49 PM Directory

1458 2826 Passion Beauty, Inc. Playboy Glitz Celebrity Sunless 11953 South Prairie Avenue 905 Shotgun Road Hawthorne, CA 90250 Sunrise, FL 33326 Tel: 310-263-7360 Tel: 954-423-4161 Fax: 310-263-7365 Fax: 954-423-3011 www.passionbeauty.com www.performancebrands.com

808 1585 Patty’s International Books Princess Nails International, Inc. 18112 Raymound Street P.O. BOX 403160 Fontana, CA 92336 Hesperia, CA 92340 Tel: 909-822-6879 Tel: 760-949-8565 Fax: 909-889-8313 Fax: 760-949-8764 www.pattysintbooks.com www.princessnails.com

2422 232 Professional Beauty Association Product Club (PBA) 41 Pine Street, Unit 15 15825 N. 71st Street #100 Rockaway, NJ 07866 Scottsdale, AZ 85254 Tel: 973-664-0565 Tel: 800.468.2274 Fax: 866-308-9588 Fax: 480-905-0708 www.productclub.com www.probeauty.org 2905 414 PFB Vanish ProFashion 20 Galway Lane 1801 N. Tryon St, Ste. 610 San Rafael, CA 94903 Charlotte, NC 28206 Tel: 415-499-1985 Tel: 203-520-9620 Fax: 415-499-1987 Fax: 704-405-5092 www.profashionhair.com

1826 1234 Pibbs Industries ProLinc Cosmetics, Inc. 133-15 32nd Avenue 755 N. Country Club Drive, Ste. 7 Flushing, NY 11354 Mesa, AZ 85201 Tel: 718-445-8046 Tel: 480-668-8700 Fax: 718-461-3910 Fax: 480-668-8808 www.pibbs.com www.prolinc.com

2809 448 Pink Corset Pure Illumination - KB Beauty 1144 13th Street #110 3720 Industry Avenue, Ste. 108 Imperial Beach, CA 91932 Lakewood, CA 90712 Tel: 619-585-0427 Tel: 800-342-4321 Fax: 619-585-0427 Fax: 562-867-0747 www.pinkcorset.com www.kbbeautysupply.com

97 Visit the Professional Beauty Association (PBA) at Booth #2422 to learn about the nation’s largest non-profit trade association of beauty professionals.

ISSEFront.indb 97 1/10/12 1:49 PM Directory

3127 3114 Rapid Lash Ruby Makeup Academy 766 Falmouth Road C-17 4808 Baldwin Avenue # 203 Mashpee, MA 02649 Temple City, CA 91780 Tel: 305-607-7855 Tel: 626-448-2263 www.rapidlash.com Fax: 626-448-2088 www.rubymakeupacademy.com

2902 1140 Repechage Rusk, Inc./Conair/Satin Smooth/ 300 Castle Road BaByLiss/Forfex Secaucus, NJ 07094 1 Cummings Point Road Tel: 201-549-4200 Stamford, CT 06902 Fax: 201-549-4244 Tel: 203-316-4315 www.repechage.com Fax: 203-213-4325 www.conairpro.com 3019 2927 Revitalash Saian Natural Clinical Skincare 1838 Eastman Avenue, Ste. 215 7525 Ethel Avenue, Ste. M Ventura, CA 93003 N Hollywood, CA 91605 Tel: 805-256-6131 Tel: 323-528-6737 Fax: 888-371-3171 Fax: 818-760-8929 www.revitalash.com www.saian.net

408 2714 Revivogen / Advanced Skin & Hair Sakura Silk 12121 Wilshire Blvd., Ste. 1012 8447 Wilshire Blvd., Ste. 401 Los Angeles, CA 90025 Los Angeles, CA 90211 Tel: 310-442-9700 Tel: 310-963-2691 Fax: 310-943-1540 Fax: 310-842-3967 www.advancedskinandhair.com www.sakurasilk.com

1055 330 Royal Brush, Inc Sally Beauty Supply - Ion Color 7404 Fulton Avenue #2 Brilliance North Hollywood, CA 91605 3001 Colorado Boulevard Tel: 818-503-4462 Denton, TX 76210 Fax: 818-503-1144 Tel: 940-297-2016 www.royalbrushesinc.com Fax: 940-297-2979 www.sallybeauty.com 3106 924 Rozge’ Salon Design Center 18653 Venutura Blvd. #752 3001 Colorado Blvd. Tarzana, CA 91356 Denton, TX 76210 Tel: 818-787-4006 Tel: 940-297-2128 Fax: 818-787-4011 Fax: 940-297-2951 www.rozge.com www.beautysystemsgroup.com

98 Visit the Professional Beauty Association (PBA) at Booth #2422 to learn about the nation’s largest non-profit trade association of beauty professionals.

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1310 545, 1140 Salon Designers LA Satin Smooth - KB Beauty 814 W Hyde Park 3720 Industry Avenue, Ste. 108 Inglewood, CA 90302 Lakewood, CA 90712 Tel: 800-337-2566 Tel: 800-342-4321 Fax: 310-672-3171 Fax: 562-867-0747 www.salondesignersla.com www.kbbeautysupply.com

3002 1510 Salon Transcripts Scruples, Inc. 2500 West Higgins #250 8231 214th Street W. Hoffman Estates, IL 60169 Lakeville, MN 55044 Tel: 818-716-7551 Tel: 952-985-7034 Fax: 818-716-7577 Fax: 952-469-1620 www.salontranscripts.com www.scrupleshaircare.com

2827 1813 SalonBooker by Gramercy One Sensei Shear Sytems 257 Park Avenue South, Floor 11 130 East 4th Street New York, NY 10010 Pittsburg, CA 94565 Tel: 866-966-9798 Tel: 925-439-9149 Fax: 646-808-3694 Fax: 925-439-9155 www.gramercyone.com www.viasf.com

511 514 Saloncore - Foil Dispenses Shark Fin Shears Company 26032 Miralinda 961 Route 10 East, Ste. 1-D Lake Forest, CA 92630 Randolph, NJ 07869 Tel: 949-701-1374 Tel: 973-527-7233 Fax: 949-855-6258 Fax: 973-527-7234 www.saloncore.com www.sharkfinshears.com

1050 2247 SalonTech AST Systems She by So Cap USA 57 Seaview Blvd. 1400 West Magnolia Port Washington, NY 11050 Burbank, CA 91506 Tel: 516-941-3463 Tel: 818-843-1163 Fax: 516-941-3493 Fax: 818-843-1163 www.salontech.com

1796 2185 Salonwear Shear World International 2525 Nevada Ave. N #305 119 West 23rd Street, Ste. 904 Minneapolis, MN 55427 New York, NY 10011 Tel: 800-635-3323 Tel: 212-691-8035 Fax: 763-545-4318 Fax: 212-727-0646 www.shearworld.com

99 Visit the Professional Beauty Association (PBA) at Booth #2422 to learn about the nation’s largest non-profit trade association of beauty professionals.

ISSEFront.indb 99 1/10/12 1:49 PM Directory

712 3026 Shearman Co Sol Potion 39 S Waldinger Street 330 East Maple Road, Ste. 183 Valley Stream, NY 11580 Birmingham, MI 48009 Tel: 718-650-9822 Tel: 800-764-4080 Fax: 718-650-9791 Fax: 800-764-4810 www.solpotion.com 2189 3113 Short2Long Sola Salons 325 Central Avenue 26615 Bouquet Canyon Road, Studio 1 Sarasota, FL 34236 Santa Clarita, CA 91350 Tel: 941-955-8508 Tel: 661-212-8158 Fax: 941-955-4365 www.solasalons.com

2914 1446 Shortcuts Software Sorme Cosmetics 7777 Center Avenue, Ste. 100 29018 Hancock Parkway Huntington Beach, CA 92647 Valencia, CA 91355 Tel: 714-622-6600 Tel: 661-257-2622 Fax: 714-622-6602 Fax: 661-257-9922 www.shortcuts.net www.sorme.com

430 101 Simplicity Hair Extensions by SP Human Hair Company Tressallure 1103 S Main Street 9100 Wilshire Blvd. Los Angeles, CA 90015 Beverly Hills, CA 90212 Tel: 213-748-2004 Tel: 877-413-5225 Fax: 213-748-2002 Fax: 424-239-1424 www.aderans.com 517 2807 Smockers Spa Manufacture Direct 12304 McCann Drive 10443 Wilshire, Ste. 107 Santa Fe Springs, CA 90670 Los Angeles, CA 90024 Tel: 562-903-1063 Tel: 818-504-3200 Fax: 562-903-1064 Fax: 818-504-3202 www.cinderellahair.com

518 418 Snappies Sparkleyez 3500 W Hallandale Beach Blvd 2820 Via Montecito Pembroke Park, FL 33023 San Clemente, CA 92672 Tel: 800-327-7971 Tel: 949-874-3939 Fax: 954-964-4045 Fax: 949-380-1763 www.sparkleyez.com

100 Visit the Professional Beauty Association (PBA) at Booth #2422 to learn about the nation’s largest non-profit trade association of beauty professionals.

ISSEFront.indb 100 1/10/12 1:49 PM Directory

446 210 Spornette - KB Beauty Supreme Hair by Beauty Essence 3720 Industry Avenue, Ste. 108 39 West 29th Street, 5th floor Lakewood, CA 90712 New York, NY 10001 Tel: 800-342-4321 Tel: 212-779-4247 Fax: 562-867-0747 www.supremehairus.com www.kbbeautysupply.com

640 3115 Starlight Nail Supplies, Inc. Synergie By Dynatronics 1028 North Alameda Street 7030 Park Center Drive Los Angeles, CA 90012 Salt Lake City, UT 84121 Tel: 213-625-1488 Tel: 801-568-7000 Fax: 213-625-1829 Fax: 801-568-7711 www.starlightnail.com www.dynatronics.com

803 809 Studex Ear Piercing Products Taiwan International 521 West Rosecrans Avenue 3030 E Olympic Blvd. Gardena, CA 90248 Los Angeles, CA 90023 Tel: 310-851-9300 Tel: 213-747-5693 Fax: 310-851-9400 Fax: 213-747-5695 www.studex.com www.taiwaninternational.com

811 1739, 1840 Stylist Wear Takara Belmont USA 3744 Cavalier Drive 3010 Woodcreek Drive, Ste. D Garland, TX 75042 Downers Grove, IL 60515 Tel: 972-494-5567 Tel: 630-960-2701 Fax: 972-276-8621 Fax: 630-960-1360 www.stylistwear.com www.takarabelmont.com

3126 2151 Sun Laboratories The Hair Café 20550 Prairie Street 2973-C Headland Dr. SW Chatsworth, CA 91311 Atlanta, GA 30311 Tel: 800-333-6003 Tel: 404-372-8809 Fax: 818-349-6561 Fax: 404-346-3433 www.sunlabsonline.com www.thehaircafeatlanta.com

601 322 Super Million Hair / Bioken The Hair Shop 2920 E Ricker Way 5376 Wilshire Blvd. Anaheim, CA 92806 Los Angeles, CA 90036 Tel: 714-630-3355 Tel: 323-930-4747 Fax: 714-630-8855 Fax: 323-933-9465 www.smhair.com www.hairpiece.com

101 Visit the Professional Beauty Association (PBA) at Booth #2422 to learn about the nation’s largest non-profit trade association of beauty professionals.

ISSEFront.indb 101 1/10/12 1:49 PM Directory

401 2720 The Tonytail Company, Inc. / Mia Touchsuite POS Hair Accessories 1081 Holland Drive 12919 Alcosta Blvd., Ste. 4 Boca Raton, FL 33487 San Ramon, CA 94583 Tel: 561-961-1353 Tel: 925-275-9000 Fax: 866-845-2604 Fax: 925-275-9014 www.touchsuite.com www.tonytail.com 1266, 1848 512 The Unique Edge Tressies Hair Extensions LLC 7616 Miramar Road, Ste. 5300 6029 Erin Terrace San Diego, CA 92126 Edina, MN 55439 Tel: 858-549-9177 Tel: 612-387-4036 Fax: 858-549-9193 www.mytressies.com www.theuniqueedge.com

2173 2179 Tiffany’s Hair Extensions Trestles 14845 Monarch Blvd., Ste R 26881 Via Zaragosa Victorville, CA 92395 Mission Viejo, CA 92691 Tel: 760-953-7648 Tel: 949-698-3901 Fax: 760-956-8686 www.trestleshairextensions.com

1426, 1429 950 TIGI TRI Professional Haircare 1655 Waters Ridge Drive 16840 Edwards Road Lewisville, TX 75057 Cerritos, CA 90703 Tel: 214-533-8200 Tel: 562-926-7373 Fax: 972-353-0453 Fax: 562-926-7363 www.tigihaircare.com www.trihaircare.com

2148 303 Tony Odisho Extensions Try Now Inc 5321 N Lincoln Avenue, Ste. 3 1053 S. Main St Chicago, IL 60625 Los Angeles, CA 90015 Tel: 773-293-3625 Tel: 213-744-0606 Fax: 773-293-3645 Fax: 213-744-0608 www.tonyodisho.com www.trynowinc.com

2157 309 Top Secret Haircessory, Inc. Tsubame Scissors 11726 Haston Street 10928 Weaver Avenue, Ste. E Valley Village, CA 91607 South El Monte, CA 91733 Tel: 323-350-3480 Tel: 626-279-5889 Fax: 818-728-4824 Fax: 626-279-5819 www.topsecrethair.com www.komar-usa.com

102 Visit the Professional Beauty Association (PBA) at Booth #2422 to learn about the nation’s largest non-profit trade association of beauty professionals.

ISSEFront.indb 102 1/10/12 1:49 PM Directory

1818 340 Turbo Power Vodana Corporation 31-40 Dwning Street 27111 Aliso Viejo Creek Road, Ste. 180 Flushing, NY 11354 Aliso Viejo, CA 92656 Tel: 718-961-0767 Tel: 949-448-7087 Fax: 718-961-3293 Fax: 949-643-2256 www.pibbs.com www.bs-beauty.co.kr

1162 711 Ultimate Beauty Companies W.R. Rayson Co., Inc. 5901 Maywood Avenue 720 South Dickerson Street Huntington Park, CA 90255 Burgaw, NC 28425 Tel: 866-200-6005 Tel: 910-259-8100 Fax: 323-319-0515 Fax: 910-259-8110 www.wrrayson.com

140 1023, 1725 Value Center Beauty Systems Wahl Clipper Corp. Group 2900 N Locust Street 3001 Colorado Blvd. Sterling, IL 61081 Denton, TX 76210 Tel: 815-625-6525 Tel: 940-297-2128 Fax: 815-625-7073 Fax: 940-297-2951 www.wahlpro.com www.beautysystemsgroup.com

926 2034 Venique Welljoy International Corp 3001 Colorado Blvd. 17085 Green Drive Denton, TX 76210 City of Industry, CA 91745 Tel: 940-297-2128 Tel: 626-965-2228 Fax: 940-297-2951 Fax: 626-965-2220 www.beautysystemsgroup.com www.welljoy.us

1886 1118 Via San Francisco/ Sensei Shear Woody’s Quality Grooming Systems 1027 Maple Street 130 East 4th Street Santa Monica, CA 90405 Pittsburg, CA 94565 Tel: 727-373-3970 Tel: 925-439-9149 Fax: 727-373-3990- Fax: 925-439-9155 www.woodysgrooming.com www.viasf.com 812 2074, 2801 Vidal Sassoon Worcester Reading Company 321 Santa Monica Blvd. 769 Washington Street, P.O. Box 355 Santa Monica, CA 90401 Auburn, MA 01501 Tel: 310-255-3321 Tel: 508-832-2121 Fax: 310-393-8947 Fax: 508-832-8554 www.sassoon.com www.haircentral.com

103 Visit the Professional Beauty Association (PBA) at Booth #2422 to learn about the nation’s largest non-profit trade association of beauty professionals.

ISSEFront.indb 103 1/10/12 1:49 PM Directory

1846 614 Wunderbar ZOTOS AGE beautiful Hair Color 16 Stafford Court 10600 West Higgins Road, Ste. 415 Cranston, RI 02920 Rosemont, IL 60018 Tel: 401-463-5353 Tel: 847-390-1998 Fax: 401-463-5807 Fax: 847-390-6701 professionalsalonservices.net www.zotos.com

618 XFusion 64 Post West Road Westport, CT 06880 Tel: 203-221-7171 Fax: 203-226-2369 www.xfusionhair.com

847 Yasaka - King Eagle 30 Raynes Cres. Toronto, ON M1V 3V7 Tel: 416-291-1785 Fax: 416-291-6061

1470 Young Nails, Inc. 1149 N Patt Street Anaheim, CA 92801 Tel: 714-992-1400 Fax: 714-992-1411 www.youngnails.com

1718 Yuko 351 N. Canon Drive Beverly Hills, CA 90210 Tel: 310-270-4820 Fax: 310-550-7438 www.yuko-use.com

544 Zerran International Corporation 12880 Pierce Street Pacoima, CA 91331 Tel: 818-897-5494 Fax: 818-897-1763 www.zerranhaircare.com

104 Visit the Professional Beauty Association (PBA) at Booth #2422 to learn about the nation’s largest non-profit trade association of beauty professionals.

ISSEFront.indb 104 1/10/12 1:49 PM PBA Member-to-Member Participants

Attention Professional Beauty Association Members:

Take advantage of the NEW PBA Member-to-Member Program and save! Visit these PBA Member booths to receive a special deal or discount available to PBA MEMBERS ONLY. Be sure to wear your PBA MEMBER lanyard – available at PBA Booth #2422 - to be eligible.

Not a PBA member yet? Visit Booth #2422 and join today. Your ISSE paid ticket price will be applied to your first year membership dues!

2169 2501 Ergo Research Inc. Milano Software Free ERGO ionic polishing paddle brush Free online booking module with purchase ($34.95 retail value) with ANY purchase. on salon, spa or medispa software. (first 100 PBA members, limit 1 per member) 621 New Beginnings Cosmetics 444 Save $34! Papaya Peel (retail value $39) and Gotukola USA Papaya Peel Moisturizer 10% off $500 purchase or more. (retail value $45) -- Get BOTH for $50.

2827 803 GramercyOne Studex Ear Piercing Products Receive 20% off your SalonBooker Receive 30% discount on all purchases. sign-up fee. 1004 1940 Hikari Products, Inc Turbolon Receive a free scissor case when you Purchase premium iron or premium dryer, purchase a pair of scissors. receive free recovery treatment. Purchase Greenion shampoo & conditioner, 802, 1798 receive free Greenion brush. J & N Enterprises Receive a free bottle of Xcel when you Purchase recovery treatment, spend $50 or more. receive a free comb. 2802 Purchase any iron, receive free iron comb. Justin Blair & Company Purchase Greenion System & Greenion 10% off salon price. dryer, receive free Greenion iron (1”) & Greenion brush. 234 Kenchii Shears Extra 5% off our Show Special 1224 (10% off 1 pair, 20% off 2/more pairs), Zotos or 5% off total (non-shears) purchase. $1 off each product on any show deal on display in 954 the Bain de Terre booth. LUMAR4HAIR Free gift with purchase -- or show your valid PBA Membership Card for 10% off total purchase.

Visit the Professional Beauty Association (PBA) at Booth 105 #2422Visit the to Professional learn about Beauty the Association nation’s (PBA) largest at Booth non-profit #2422 to learn tradeabout the nation’s largest non-profitassociation trade association of beauty of beautyprofessionals. professionals.

ISSEFront.indb 105 1/10/12 1:49 PM Koken Legacy Barber Chair

Liberty Shampoo Unit Airwave Visit booths 1739 and 1840 to see what’s new...

NEW Ai Styling Chair NEW Ori Styling Chair

Yume Shampoo Unit

...and enter for a chance to win a FREE Rollerball II! The revolutionary Rollerball II o ers an alternative to traditional hood-based processors. Its 360˚ rotation promotes even processing of all-over color and perms. Swing Mode allows for rotation from 40˚ to 180˚ so heat is concentrated where it’s needed most. Winner will be selected June 30, 2012. Retail Value of $3,754

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ISSEFront.indb 106 1/10/12 1:49 PM Exhibitor List by Product Category

Booth # Company Name Booth # Company Name

Aromatherapy Books/Posters/Appointment Schedules

1958 B&S Beauty Supply 808 Patty's International Books

1518 Columbia Cosmetics Mfg., Inc. 2074 Worcester Reading Company

1950 Jessica Cosmetics International, Inc. Brushes & Combs

130 NEUMA 903 44/20

Bath Products 1932 Amika

200 Appearus Products Corp. 1204 ARROJO

2262 Audrey Morris Cosmetics & Skincare 1014 B.W. Boyd Shears

424 Bass Brushes 424 Bass Brushes

1858 BeautySales 1858 BeautySales

1966 Cacee, Inc 1369 Bonika Shears

1518 Columbia Cosmetics Mfg., Inc. 1131 BSG Credit Booth

1619 Earthly Body Products 1026 BSG Retail Destination

1773 Farouk Systems Inc. 202 CM Hair

809 Taiwan International 1852 Crisace Hair Extensions

Bleach 848, 947 Da Vinci Haircare Products, Inc.

848, 947 Da Vinci Haircare Products, Inc. 2140 Denman, Inc.

1306 Framar International (Foil It) 2250 Donna Bella Hair Extensions

2077 Fusion Tools - KB Beauty 2169 Ergo

940 Nancy's Beauty Warehouse 2070 Fi Hair Gear

1954 Obliphica 2077 Fusion Tools - KB Beauty

1510 Scruples, Inc. 1731 GK Hair

Body Skin Care 1583 Glamour Beauty Center

1425 AminoGenesis 956 Hair Salon Educators

424 Bass Brushes 1374 HairArt Products

1844 Blinc Inc. 212 Ibiza Hair Brushes

1966 Cacee, Inc Innovative Beauty Lines / Zuri and 100 Company 1518 Columbia Cosmetics Mfg., Inc. 802, 1798 J & N Enterprises 1619 Earthly Body Products 540 J&D Beauty Products 1950 Jessica Cosmetics International, Inc. 2065 JRL USA (De Fabulous) 621 New Beginnings Cosmetics 622 Karg Inc. New York 418 Sparkleyez 930 Kim Vo / Onesta / It Factor Books/Posters/Appointment Schedules 1323 Krest Combs 1002 Appointment Book Company 318 Milani Hair 1058 Bella Forma 940 Nancy's Beauty Warehouse 2136 Bronner Bros. 1212 Olivia Garden 2132, 2233 Dennis Bernard 232 Product Club 521 Export Magazine 1055 Royal Brush, Inc 2177 Gerard's Int'l Adv. Haircutting Center 924 Salon Design Center 1001 Golden Rainbow Publishing 1050 SalonTech AST Systems 802, 1798 J & N Enterprises 2185 Shear World International 1164 Martin Parson - Intermar Productions 809 Taiwan International 107

ISSEFront.indb 107 1/10/12 1:49 PM Product Categories

Booth # Company Name Booth # Company Name

Brushes & Combs Clippers

The Tonytail Company, Inc. / Mia Hair 1023, 1725 Wahl Clipper Corp. 401 Accessories Clothing 140 Value Center Beauty Systems Group 200 Appearus Products Corp. 926 Venique 1002 Appointment Book Company 340 Vodana Corporation 1204 ARROJO 847 Yasaka - King Eagle 2175 Charlene Products, Inc. Capes 2251 Crystal Works 903 44/20 608 Diamond Towel & Supply Co. 1958 B&S Beauty Supply 1985 Gavson Salon Classics 2153 Cape Saver 131 Happy Feet 2175 Charlene Products, Inc. 1939 JMT Group 2077 Fusion Tools - KB Beauty 709 Ladybird Line, Inc. 1053 G & M Supply Inc 1745 Le Chat/Dare to Wear 1985 Gavson Salon Classics 112 Michael O'Rourke Rock Your Hair 1374 HairArt Products 1212 Olivia Garden 802, 1798 J & N Enterprises 1796 Salonwear 1939 JMT Group 811 Stylist Wear 2044 Johnny B Hair Care Color / Enamel / Lacquer 622 Karg Inc. New York 1974 BabylissPro - KB Beauty 709 Ladybird Line, Inc. 1858 BeautySales 940 Nancy's Beauty Warehouse 1058 Bella Forma 1212 Olivia Garden 1371 Bio Sculpture Gel USA 808 Patty's International Books 1131 BSG Credit Booth 232 Product Club 1026 BSG Retail Destination 1796 Salonwear 1966 Cacee, Inc 811 Stylist Wear 404 Christrio Clippers 1410 CND 1133, 1751 Andis Company 840 Dashing Diva 1858 BeautySales 1411 essie llc 1131 BSG Credit Booth 1773 Farouk Systems Inc. 1026 BSG Retail Destination 2239 Hollywood Nails and Beauty Supply 2077 Fusion Tools - KB Beauty 1978 Hot Tools - KB Beauty 2177 Gerard's Int'l Adv. Haircutting Center 644 I. N. M. 1731 GK Hair 1950 Jessica Cosmetics International, Inc. 1374 HairArt Products 2073 KB Appliance Center 930 Kim Vo / Onesta / It Factor 1745 Le Chat/Dare to Wear 940 Nancy's Beauty Warehouse 1675 Light Elegance Oster Professional Products/Arius Eickert 1030, 1639 Co. 1158 Minx Nails

924 Salon Design Center 1135 Nail Tek

140 Value Center Beauty Systems Group 603 Odyssey Nail Systems

926 Venique 1647, 1657 OPI Products. Inc. 108

ISSEFront.indb 108 1/10/12 1:49 PM Product Categories

Booth # Company Name Booth # Company Name

Color / Enamel / Lacquer Conditioners / Treatments

1440 Orly International, Inc. 924 Salon Design Center

1585 Princess Nails International, Inc. 1050 SalonTech AST Systems

448 Pure Illumination - KB Beauty 545 Satin Smooth - KB Beauty

924 Salon Design Center 446 Spornette- KB Beauty

545 Satin Smooth - KB Beauty 950 TRI Professional Haircare

418 Sparkleyez 1818 Turbo Power

446 Spornette- KB Beauty 1162 Ultimate Beauty Companies

140 Value Center Beauty Systems Group 140 Value Center Beauty Systems Group

926 Venique 926 Venique

Conditioners / Treatments 340 Vodana Corporation

1932 Amika Cosmetic Brushes

1204 ARROJO 1718 Yuko

1974 BabylissPro - KB Beauty 2262 Audrey Morris Cosmetics & Skincare

1765 Brazilian Blowout 304 Auraline Beauty Private Label Cosmetics

1131 BSG Credit Booth 424 Bass Brushes

1026 BSG Retail Destination 1858 BeautySales

1258 Cadiveu 912 Cala Products

202 CM Hair 440 Christian Cosmetics / Bransus Cosmetics

604 Colure True Color Care 1518 Columbia Cosmetics Mfg., Inc.

307 CURLS 807, 2032 Eye Kandy Cosmetics

1619 Earthly Body Products 1667 Grafton Cosmetics

1773 Farouk Systems Inc. 2064 Morphe Makeup Brushes

1731 GK Hair 2243 Nexagen Corp

403 GMJ USA Inc. Cosmetics - General

2253 Hi Chic Hair Extensions 2262 Audrey Morris Cosmetics & Skincare

1978 Hot Tools - KB Beauty 304 Auraline Beauty Private Label Cosmetics

1366 IBS Beauty, Inc 1844 Blinc Inc.

1683 Iden 2057 Bling Strands LLC

2065 JRL USA (De Fabulous) 440 Christian Cosmetics / Bransus Cosmetics

2073 KB Appliance Center 1518 Columbia Cosmetics Mfg., Inc.

730 Keratin Complex Smoothing Therapy 2077 Fusion Tools - KB Beauty

930 Kim Vo / Onesta / It Factor 1667 Grafton Cosmetics

1757 Macadamia Natural Oil 2064 Morphe Makeup Brushes

112 Michael O'Rourke Rock Your Hair 418 Sparkleyez

940 Nancy's Beauty Warehouse Cosmetics - Natural/Organic/Mineral

130 NEUMA 2262 Audrey Morris Cosmetics & Skincare

2040 Ouidad, The Curl Experts 2057 Bling Strands LLC

717 P&G Salon Professional 440 Christian Cosmetics / Bransus Cosmetics

414 ProFashion 1518 Columbia Cosmetics Mfg., Inc.

448 Pure Illumination - KB Beauty 1619 Earthly Body Products

408 Revivogen / Advanced Skin & Hair 807, 2032 Eye Kandy Cosmetics

1667 Grafton Cosmetics

109 130 NEUMA

ISSEFront.indb 109 1/10/12 1:49 PM Product Categories

Booth # Company Name Booth # Company Name

Education / Consulting Equipment / Fixtures

2256 Akzentz LA 200 Appearus Products Corp.

1204 ARROJO 1958 B&S Beauty Supply

609 Backscratchers Salon Systems, Inc. 609 Backscratchers Salon Systems, Inc.

1058 Bella Forma 1019, 1713 Belvedere USA Corporation

1371 Bio Sculpture Gel USA 1270 CCI Beauty

1369 Bonika Shears 403 GMJ USA Inc.

1258 Cadiveu 2239 Hollywood Nails and Beauty Supply

2245 California Stylist Innovative Beauty Lines / Zuri and 100 Company 404 Christrio 1675 Light Elegance 1410 CND 214 Nail Labo 604 Colure True Color Care 1310 Salon Designers LA 1852 Crisace Hair Extensions 511 Saloncore - Foil Dispenses 840 Dashing Diva 803 Studex Ear Piercing Products 2140 Denman, Inc. 1739, 1840 Takara Belmont USA 2132, 2233 Dennis Bernard 1023, 1725 Wahl Clipper Corp. 2250 Donna Bella Hair Extensions Extensions 2070 Fi Hair Gear 1858 BeautySales 2177 Gerard's Int'l Adv. Haircutting Center 2057 Bling Strands LLC 510 Glamance 1852 Crisace Hair Extensions 956 Hair Salon Educators 2250 Donna Bella Hair Extensions 644 I. N. M. 1791 DreamCatchers International 1366 IBS Beauty, Inc 610 Featherlocks Innovative Beauty Lines / Zuri and 100 Company 510 Glamance

622 Karg Inc. New York 403 GMJ USA Inc.

730 Keratin Complex Smoothing Therapy 702 Hair Addictionz

930 Kim Vo / Onesta / It Factor 710 Hair Flairs - Feather and Tinsel Extensions

1745 Le Chat/Dare to Wear 1157 Hair for Hair, Inc.

1675 Light Elegance 1374 HairArt Products

1164 Martin Parson - Intermar Productions 2152 HairDiamond Intl.

112 Michael O'Rourke Rock Your Hair 2258 Hairfeathers.com

1708 Modern Salon Media 2253 Hi Chic Hair Extensions

1135 Nail Tek 714 Hotheads Hair Extensions

704 NSI Innovative Beauty Lines / Zuri and 100 Company 717 P&G Salon Professional 2261 KLIX Hair Extensions 232 Product Club 318 Milani Hair 514 Shark Fin Shears Company 2247 She by So Cap USA 1818 Turbo Power 2189 Short2Long 1023, 1725 Wahl Clipper Corp. 430 Simplicity Hair Extensions by Tressallure 2074 Worcester Reading Company 518 Snappies 1718 Yuko 101 SP Human Hair Company 110

ISSEFront.indb 110 1/10/12 1:49 PM Product Categories

Booth # Company Name Booth # Company Name

Extensions Files & Buffers

210 Supreme Hair by Beauty Essence 1135 Nail Tek

322 The Hair Shop 1962 Natural Hair

The Tonytail Company, Inc. / Mia Hair 704 NSI 401 Accessories 603 Odyssey Nail Systems 2173 Tiffany's Hair Extensions 1440 Orly International, Inc. 512 Tressies Hair Extensions LLC 517 Smockers 303 Try Now Inc 1470 Young Nails, Inc. Eyelashes Foil 2077 Fusion Tools - KB Beauty 1306 Framar International (Foil It) 510 Glamance 1374 HairArt Products Facial Skin Care 232 Product Club 1425 AminoGenesis 511 Saloncore - Foil Dispenses 2262 Audrey Morris Cosmetics & Skincare 2185 Shear World International 1958 B&S Beauty Supply Fragrances 424 Bass Brushes 1619 Earthly Body Products 804 Body Toolz Inc. 1773 Farouk Systems Inc. 1518 Columbia Cosmetics Mfg., Inc. 130 NEUMA 1053 G & M Supply Inc Furniture / Decor 621 New Beginnings Cosmetics 2256 Akzentz LA 311 Noble Beauty of America, Inc 1958 B&S Beauty Supply 408 Revivogen / Advanced Skin & Hair 1974 BabylissPro - KB Beauty Files & Buffers 1019, 1713 Belvedere USA Corporation 2256 Akzentz LA 1270 CCI Beauty 609 Backscratchers Salon Systems, Inc. 2239 Hollywood Nails and Beauty Supply 424 Bass Brushes 1978 Hot Tools - KB Beauty 1858 BeautySales 2073 KB Appliance Center 1058 Bella Forma 1745 Le Chat/Dare to Wear 1371 Bio Sculpture Gel USA 448 Pure Illumination - KB Beauty 912 Cala Products 1310 Salon Designers LA 404 Christrio 1310 Salon Designers LA 1410 CND 545 Satin Smooth - KB Beauty 840 Dashing Diva 446 Spornette- KB Beauty 639 Genie Beauty Products 1023, 1725 Wahl Clipper Corp. 2050 Glitter Therapy Gels / Acrylics / Wraps 630, 2264 Golden Supreme / Cinderella Hair 2256 Akzentz LA 2239 Hollywood Nails and Beauty Supply 609 Backscratchers Salon Systems, Inc. 644 I. N. M. 1058 Bella Forma 539 Jatai International 1371 Bio Sculpture Gel USA 1950 Jessica Cosmetics International, Inc. 1131 BSG Credit Booth 1365 Kupa Incorporated 1026 BSG Retail Destination 1745 Le Chat/Dare to Wear 1966 Cacee, Inc 1675 Light Elegance 111

ISSEFront.indb 111 1/10/12 1:49 PM Product Categories

Booth # Company Name Booth # Company Name

Gels / Acrylics / Wraps Hair Color

912 Cala Products 1954 Obliphica

404 Christrio 717 P&G Salon Professional

1410 CND 448 Pure Illumination - KB Beauty

840 Dashing Diva 924 Salon Design Center

639 Genie Beauty Products 545 Satin Smooth - KB Beauty

2050 Glitter Therapy 1510 Scruples, Inc.

630, 2264 Golden Supreme / Cinderella Hair 446 Spornette- KB Beauty

2239 Hollywood Nails and Beauty Supply 512 Tressies Hair Extensions LLC

644 I. N. M. 140 Value Center Beauty Systems Group

930 Kim Vo / Onesta / It Factor 926 Venique

1365 Kupa Incorporated Hair Glue & Bonding

1745 Le Chat/Dare to Wear 1852 Crisace Hair Extensions

1675 Light Elegance 510 Glamance

1158 Minx Nails 403 GMJ USA Inc.

214 Nail Labo 1374 HairArt Products

1962 Natural Hair 2258 Hairfeathers.com

704 NSI 2253 Hi Chic Hair Extensions

603 Odyssey Nail Systems Innovative Beauty Lines / Zuri and 100 Company 1585 Princess Nails International, Inc. 2044 Johnny B Hair Care 924 Salon Design Center 940 Nancy's Beauty Warehouse 517 Smockers 2173 Tiffany's Hair Extensions 140 Value Center Beauty Systems Group 512 Tressies Hair Extensions LLC 926 Venique 303 Try Now Inc 1470 Young Nails, Inc. Hair Removal Hair Color 1974 BabylissPro - KB Beauty 1132 Avlon 1978 Hot Tools - KB Beauty 1958 B&S Beauty Supply 2073 KB Appliance Center 1974 BabylissPro - KB Beauty 448 Pure Illumination - KB Beauty 1858 BeautySales 545 Satin Smooth - KB Beauty 2057 Bling Strands LLC 446 Spornette- KB Beauty 1131 BSG Credit Booth Manicure Products 1026 BSG Retail Destination 200 Appearus Products Corp. 604 Colure True Color Care 609 Backscratchers Salon Systems, Inc. 848, 947 Da Vinci Haircare Products, Inc. 424 Bass Brushes 1773 Farouk Systems Inc. 1058 Bella Forma 1306 Framar International (Foil It) 1371 Bio Sculpture Gel USA 1731 GK Hair 804 Body Toolz Inc. 1978 Hot Tools - KB Beauty 1966 Cacee, Inc 2073 KB Appliance Center 912 Cala Products 930 Kim Vo / Onesta / It Factor 404 Christrio 940 Nancy's Beauty Warehouse 1410 CND 112

ISSEFront.indb 112 1/10/12 1:49 PM Product Categories

Booth # Company Name Booth # Company Name

Manicure Products Nail Treatments

840 Dashing Diva 1411 essie llc

1411 essie llc 1265 Famous Names LLC

501, 2058 Falcon International Group, Inc. 1978 Hot Tools - KB Beauty

1265 Famous Names LLC 644 I. N. M.

2077 Fusion Tools - KB Beauty 1950 Jessica Cosmetics International, Inc.

2239 Hollywood Nails and Beauty Supply 2073 KB Appliance Center

644 I. N. M. 1365 Kupa Incorporated

539 Jatai International 1745 Le Chat/Dare to Wear

1950 Jessica Cosmetics International, Inc. 1135 Nail Tek

930 Kim Vo / Onesta / It Factor 704 NSI

1365 Kupa Incorporated 603 Odyssey Nail Systems

1745 Le Chat/Dare to Wear 1440 Orly International, Inc.

1675 Light Elegance 1585 Princess Nails International, Inc.

1158 Minx Nails 448 Pure Illumination - KB Beauty

214 Nail Labo 545 Satin Smooth - KB Beauty

1135 Nail Tek 446 Spornette- KB Beauty

603 Odyssey Nail Systems 1470 Young Nails, Inc.

1440 Orly International, Inc. Other

1585 Princess Nails International, Inc. 903 44/20

711 W.R. Rayson Co., Inc. 1002 Appointment Book Company

1470 Young Nails, Inc. 609 Backscratchers Salon Systems, Inc.

Massage 2057 Bling Strands LLC

1966 Cacee, Inc 2136 Bronner Bros.

1619 Earthly Body Products 404 Christrio

131 Happy Feet 1410 CND

Medi-Spa Products 2140 Denman, Inc.

200 Appearus Products Corp. 708 Elchim

131 Happy Feet 1306 Framar International (Foil It)

1484 Hollywood Face Towels and Wraps 403 GMJ USA Inc.

1135 Nail Tek 956 Hair Salon Educators

Nail Treatments 2258 Hairfeathers.com

2256 Akzentz LA 131 Happy Feet

1974 BabylissPro - KB Beauty 1484 Hollywood Face Towels and Wraps

609 Backscratchers Salon Systems, Inc. 644 I. N. M.

1058 Bella Forma 802, 1798 J & N Enterprises

1371 Bio Sculpture Gel USA 2065 JRL USA (De Fabulous)

1966 Cacee, Inc 318 Milani Hair

912 Cala Products 311 Noble Beauty of America, Inc

404 Christrio 603 Odyssey Nail Systems

1410 CND 1585 Princess Nails International, Inc.

840 Dashing Diva 408 Revivogen / Advanced Skin & Hair 113

ISSEFront.indb 113 1/10/12 1:49 PM Product Categories

Booth # Company Name Booth # Company Name

Other Perms

1796 Salonwear 2077 Fusion Tools - KB Beauty

418 Sparkleyez 1366 IBS Beauty, Inc

803 Studex Ear Piercing Products 539 Jatai International

601 Super Million Hair / Bioken 1510 Scruples, Inc.

The Tonytail Company, Inc. / Mia Hair 1718 Yuko 401 Accessories Private Label / Contract Manufacturing 1470 Young Nails, Inc. 2262 Audrey Morris Cosmetics & Skincare Packaging / Bags 304 Auraline Beauty Private Label Cosmetics 2175 Charlene Products, Inc. 424 Bass Brushes 1950 Jessica Cosmetics International, Inc. 2057 Bling Strands LLC Pedicure Products 1369 Bonika Shears 2256 Akzentz LA 843 BS Korea 200 Appearus Products Corp. 912 Cala Products 609 Backscratchers Salon Systems, Inc. 440 Christian Cosmetics / Bransus Cosmetics 424 Bass Brushes 1518 Columbia Cosmetics Mfg., Inc. 1371 Bio Sculpture Gel USA 1940 CROC / Turbo Ion, Inc. 804 Body Toolz Inc. 2140 Denman, Inc. 1966 Cacee, Inc 1619 Earthly Body Products 912 Cala Products 1985 Gavson Salon Classics 404 Christrio 403 GMJ USA Inc. 1410 CND 1667 Grafton Cosmetics 840 Dashing Diva 1484 Hollywood Face Towels and Wraps 1411 essie llc 234 Kenchii Shears 501, 2058 Falcon International Group, Inc. 1365 Kupa Incorporated 2077 Fusion Tools - KB Beauty 1675 Light Elegance 131 Happy Feet 2064 Morphe Makeup Brushes 2239 Hollywood Nails and Beauty Supply 2243 Nexagen Corp 539 Jatai International 414 ProFashion 1950 Jessica Cosmetics International, Inc. 1796 Salonwear 1745 Le Chat/Dare to Wear 2185 Shear World International 1675 Light Elegance 1818 Turbo Power 1158 Minx Nails 711 W.R. Rayson Co., Inc. 214 Nail Labo 1470 Young Nails, Inc. 1440 Orly International, Inc. Publications 1585 Princess Nails International, Inc. 2245 California Stylist 711 W.R. Rayson Co., Inc. 1708 Modern Salon Media 1470 Young Nails, Inc. 1261 NAILS Magazine/VietSALON Magazine Pedispas Relaxers 1310 Salon Designers LA 1132 Avlon Perms 1583 Glamour Beauty Center 1204 ARROJO 1366 IBS Beauty, Inc 202 CM Hair 730 Keratin Complex Smoothing Therapy 114

ISSEFront.indb 114 1/10/12 1:49 PM Product Categories

Booth # Company Name Booth # Company Name

Relaxers Shampoo / Cleansers

940 Nancy’s Beauty Warehouse 940 Nancy's Beauty Warehouse

Sanitizers 130 NEUMA

609 Backscratchers Salon Systems, Inc. 1954 Obliphica

1058 Bella Forma 2040 Ouidad, The Curl Experts

1371 Bio Sculpture Gel USA 717 P&G Salon Professional

1966 Cacee, Inc 448 Pure Illumination - KB Beauty

1950 Jessica Cosmetics International, Inc. 408 Revivogen / Advanced Skin & Hair

1365 Kupa Incorporated 924 Salon Design Center

1470 Young Nails, Inc. 545 Satin Smooth - KB Beauty

Semi-permanent Makeup 1510 Scruples, Inc.

440 Christian Cosmetics / Bransus Cosmetics 446 Spornette- KB Beauty

Shampoo / Cleansers 950 TRI Professional Haircare

904 Agadir International 1162 Ultimate Beauty Companies

1932 Amika 140 Value Center Beauty Systems Group

1204 ARROJO 926 Venique

1132 Avlon 1718 Yuko

1974 BabylissPro - KB Beauty Shears

1131 BSG Credit Booth 903 44/20

1026 BSG Retail Destination 1014 B.W. Boyd Shears

1258 Cadiveu 1974 BabylissPro - KB Beauty

202 CM Hair 804 Body Toolz Inc.

604 Colure True Color Care 1369 Bonika Shears

1852 Crisace Hair Extensions 1131 BSG Credit Booth

307 CURLS 1026 BSG Retail Destination

2132, 2233 Dennis Bernard 2175 Charlene Products, Inc.

1619 Earthly Body Products 202 CM Hair

1773 Farouk Systems Inc. 2250 Donna Bella Hair Extensions

1731 GK Hair 2169 Ergo

1583 Glamour Beauty Center 501, 2058 Falcon International Group, Inc.

403 GMJ USA Inc. 522 Fan Out Co. Ltd.

1978 Hot Tools - KB Beauty 302 Feel Scissors USA

1366 IBS Beauty, Inc 2260 Flex 360 Shear Systems

1683 Iden 2177 Gerard's Int'l Adv. Haircutting Center

2044 Johnny B Hair Care 1374 HairArt Products

2065 JRL USA (De Fabulous) 1004 Hikari Products, Inc.

2073 KB Appliance Center 1978 Hot Tools - KB Beauty

1040 Kenra LTD, Headquarters Innovative Beauty Lines / Zuri and 100 Company 730 Keratin Complex Smoothing Therapy 539 Jatai International 930 Kim Vo / Onesta / It Factor 622 Karg Inc. New York 1757 Macadamia Natural Oil 524 Kasho - Universal Group 112 Michael O'Rourke Rock Your Hair 2073 KB Appliance Center 115

ISSEFront.indb 115 1/10/12 1:50 PM Product Categories

Booth # Company Name Booth # Company Name

Shears Styling Products

234 Kenchii Shears 307 CURLS

112 Michael O'Rourke Rock Your Hair 2132, 2233 Dennis Bernard

1212 Olivia Garden 1619 Earthly Body Products

Oster Professional Products/Arius Eickert 501, 2058 Falcon International Group, Inc. 1030, 1639 Co. 1773 Farouk Systems Inc. 448 Pure Illumination - KB Beauty 2177 Gerard's Int'l Adv. Haircutting Center 924 Salon Design Center 403 GMJ USA Inc. 545 Satin Smooth - KB Beauty 2152 HairDiamond Intl. 1813 Sensei Shear Sytems 1978 Hot Tools - KB Beauty 514 Shark Fin Shears Company 1683 Iden 2185 Shear World International Innovative Beauty Lines / Zuri and 100 446 Spornette- KB Beauty Company

309 Tsubame Scissors 539 Jatai International

1818 Turbo Power 2044 Johnny B Hair Care

140 Value Center Beauty Systems Group 622 Karg Inc. New York

926 Venique 2073 KB Appliance Center

1886 Via San Francisco/ Sensei Shear Systems 1040 Kenra LTD, Headquarters

847 Yasaka - King Eagle 930 Kim Vo / Onesta / It Factor

Skin Care Equipment / Tools 112 Michael O'Rourke Rock Your Hair

200 Appearus Products Corp. 940 Nancy's Beauty Warehouse

1958 B&S Beauty Supply 130 NEUMA

804 Body Toolz Inc. 2040 Ouidad, The Curl Experts

501, 2058 Falcon International Group, Inc. 717 P&G Salon Professional

311 Noble Beauty of America, Inc 448 Pure Illumination - KB Beauty

Spas / Saunas / Baths 408 Revivogen / Advanced Skin & Hair

200 Appearus Products Corp. 924 Salon Design Center

130 NEUMA 545 Satin Smooth - KB Beauty

1739, 1840 Takara Belmont USA 1510 Scruples, Inc.

Styling Products 446 Spornette- KB Beauty

903 44/20 601 Super Million Hair / Bioken

904 Agadir International 950 TRI Professional Haircare

1932 Amika 1162 Ultimate Beauty Companies

1132 Avlon 140 Value Center Beauty Systems Group

1974 BabylissPro - KB Beauty 926 Venique

2057 Bling Strands LLC 340 Vodana Corporation

843 BS Korea 1023, 1725 Wahl Clipper Corp.

1131 BSG Credit Booth Styling Tools

1026 BSG Retail Destination 903 44/20

2153 Cape Saver 1932 Amika

2183 Clever Girl Innovations, LLC 1133, 1751 Andis Company

604 Colure True Color Care 1204 ARROJO

1940 CROC / Turbo Ion, Inc. 1014 B.W. Boyd Shears 116

ISSEFront.indb 116 1/10/12 1:50 PM Product Categories

Booth # Company Name Booth # Company Name

Styling Tools Styling Tools

1974 BabylissPro - KB Beauty 2173 Tiffany's Hair Extensions

1858 BeautySales 309 Tsubame Scissors

1832 Belson Products 1818 Turbo Power

843 BS Korea 140 Value Center Beauty Systems Group

1131 BSG Credit Booth 926 Venique

1026 BSG Retail Destination 1886 Via San Francisco/ Sensei Shear Systems

2153 Cape Saver 340 Vodana Corporation

2183 Clever Girl Innovations, LLC 1023, 1725 Wahl Clipper Corp.

202 CM Hair 847 Yasaka - King Eagle

1940 CROC / Turbo Ion, Inc. Sundries

848, 947 Da Vinci Haircare Products, Inc. 903 44/20

708 Elchim 609 Backscratchers Salon Systems, Inc.

2169 Ergo 1858 BeautySales

501, 2058 Falcon International Group, Inc. 1058 Bella Forma

1773 Farouk Systems Inc. 2175 Charlene Products, Inc.

2177 Gerard's Int'l Adv. Haircutting Center 2140 Denman, Inc.

1731 GK Hair 2132, 2233 Dennis Bernard

1583 Glamour Beauty Center 608 Diamond Towel & Supply Co.

403 GMJ USA Inc. 2169 Ergo

1374 HairArt Products 1306 Framar International (Foil It)

2258 Hairfeathers.com 2077 Fusion Tools - KB Beauty

1978 Hot Tools - KB Beauty 1053 G & M Supply Inc

1366 IBS Beauty, Inc 1374 HairArt Products

1032 Infrashine 1004 Hikari Products, Inc.

100 Innovative Beauty Lines / Zuri and Company 644 I. N. M.

540 J&D Beauty Products 539 Jatai International

539 Jatai International 1323 Krest Combs

2065 JRL USA (De Fabulous) 1212 Olivia Garden

2073 KB Appliance Center Oster Professional Products/Arius Eickert 1030, 1639 Co. 234 Kenchii Shears 232 Product Club 930 Kim Vo / Onesta / It Factor 1796 Salonwear 311 Noble Beauty of America, Inc 1813 Sensei Shear Sytems 414 ProFashion 803 Studex Ear Piercing Products 448 Pure Illumination - KB Beauty 811 Stylist Wear 924 Salon Design Center 1818 Turbo Power 1050 SalonTech AST Systems 1886 Via San Francisco/ Sensei Shear Systems 545 Satin Smooth - KB Beauty 711 W.R. Rayson Co., Inc. 1813 Sensei Shear Sytems 2074 Worcester Reading Company 2185 Shear World International 847 Yasaka - King Eagle 446 Spornette- KB Beauty Young Nails, Inc. The Tonytail Company, Inc. / Mia Hair 1470 401 Accessories 117

ISSEFront.indb 117 1/10/12 1:50 PM Product Categories

Booth # Company Name Booth # Company Name

Tanning Towels

711 W.R. Rayson Co., Inc. 608 Diamond Towel & Supply Co.

Tools & Implements 1985 Gavson Salon Classics

2256 Akzentz LA 1484 Hollywood Face Towels and Wraps

200 Appearus Products Corp. 1796 Salonwear

1058 Bella Forma 711 W.R. Rayson Co., Inc.

804 Body Toolz Inc. Trade Associations

1369 Bonika Shears 2422 Professional Beauty Association (PBA)

912 Cala Products 2447 California Cosmetology Association

404 Christrio Wellness

1411 essie llc 130 NEUMA

639 Genie Beauty Products Wigs

2050 Glitter Therapy 2057 Bling Strands LLC

630, 2264 Golden Supreme / Cinderella Hair 2250 Donna Bella Hair Extensions

2239 Hollywood Nails and Beauty Supply 510 Glamance

644 I. N. M. 403 GMJ USA Inc.

539 Jatai International 1374 HairArt Products

1950 Jessica Cosmetics International, Inc. 2152 HairDiamond Intl.

1365 Kupa Incorporated Innovative Beauty Lines / Zuri and 100 Company 1745 Le Chat/Dare to Wear 2189 Short2Long 1675 Light Elegance 101 SP Human Hair Company 214 Nail Labo 322 The Hair Shop 1962 Natural Hair 303 Try Now Inc 603 Odyssey Nail Systems

517 Smockers

803 Studex Ear Piercing Products

1470 Young Nails, Inc.

118

ISSEFront.indb 118 1/10/12 1:50 PM education government advocacy charitable initiatives business resources events research

Signature Events Network, learn, compete and see top industry players, trends and innovations at PBA’s world-renowned events.

Membership in PBA offers a world of opportunities. Join today!

Hair by 2011 NAHA Winner Carlos Cintron

Professional Beauty Association probeauty.org | 800.468.2274 | Booth #2422

ISSEFront.indb 119 1/10/12 1:50 PM ISSEFront.indb 120 Restrooms

Stage Right

Business and Nail Education, Competitions, and Exclusive Classrooms in the Hyatt Regency Hotel MAIN ARENA ENTRANCE/EXIT Repechage - EstheticsAmerica & Wellness 5 7 Principal Sponsor 1 3

Sun Labs Press Room 6

Nancy’s EstheticsAmerica & Wellness, CIDESCO USA, Beauty Warehouse

Complimentary Skin and Business Classrooms MIND BODY 2

Hair and Nail Education Classrooms

Dinair PBA | NCA Booth and Member Lounge

2nd Floor Hair & Nail Education, Center Stage, Repéchage NAHA Stage

CAFE

MAIN

ENTRANCEARENA

PBA

Booth Membership EstheticsAmerica & Wellness CIDESCO USA Business Tools Complimentary Skin and Business Classes 1/10/12 1:50 PM

Dream Catchers

Iden NUBAR Glamour Beauty

Hair Young Light Farouk Art Nails Elegance Booth 614

Grafton

Brazilian Blowout Fasham

Morphe ENZO Makeup Brushes OPI Cadiveu Crown Macadamia Beauty Natural Oil Sales Minx Passion Nails Beauty Booth Salon ISO Beauty OPI Andis Crisace Tech AST Rusk, Inc./Conair/Satin Company Jessica Smooth/BaByLiss/Fortex Cosmetics

Le Chat/Dare to Value Center Wear Beauty Systems Group Vodana Zerran Nancy’s Kenra CROC/ Johnny B Beauty Turbo Ion Hair Care Dashing Oster Diva Starlight G.M. & Orly Takara Ouidad Nails Assoc. Belmont USA

NEUMAAION Color Simplicity lfaparf Golden Kim Vo Avlon Helen of Brazilian Amika Welljoy Keratin Complex Troy GK Hair Brilliance Hair Milano Supreme Heat Extensions Onesta TIGI It Factor

Moroccanoil Wahl Pibbs Bass Kasho China Brushes Universal P&G Salon Glaze Professional The Cricket Earthly Yuko Turbo Company Body Power Milani Hair Woody’s CND

Scruples Belvedere Michael Nail Labo Gelish ProFashion ZOTOS Hot Heads Vidal CALA B.W. Boyd HAI Elite Oliva O’ Rourke Sassoon Garden

Creative Age Publications

Agadir Modern ARROJO Basic Christrio Hikari Products

RM 104AStage & Right104B

RM 103A RM 101A RM 101B RM 102A RM 102B RM 102C PRESS RM 103B RM 103C OFFICE

To Hyatt for Education and Competitions Hyatt Hotel

Hair and Nail Education 1st & 2nd floors Business and Nail Education, Center Stage 2nd floor Competitions, and Exclusive NAHA Stage 2nd floor - Room 204 Classrooms in the Hyatt Regency Restrooms

Stage Right

Business and Nail Education, Competitions, and Exclusive Classrooms in the Hyatt Regency Hotel MAIN ARENA ENTRANCE/EXIT Repechage - EstheticsAmerica & Wellness 5 7 Principal Sponsor 1 3

Sun Labs Press Room 6

Nancy’s EstheticsAmerica & Wellness, CIDESCO USA, Beauty Warehouse

Complimentary Skin and Business Classrooms MIND BODY 2

Hair and Nail Education Classrooms

Dinair PBA | NCA Booth and Member Lounge

2nd Floor Hair & Nail Education, Center Stage, Repéchage NAHA Stage

CAFE

MAIN

ENTRANCEARENA

PBA

Booth Membership EstheticsAmerica & Wellness CIDESCO USA Business Tools Complimentary Skin and Business Classes

Dream

ISSEFront.indb 121 Catchers

Iden NUBAR Glamour Beauty

Hair Young Light Farouk Art Nails Elegance Booth 614

Grafton

Brazilian Blowout Fasham

NEUMAAION Color Simplicity lfaparf Golden Kim Vo Avlon Helen of Brazilian Amika Welljoy Keratin Complex Troy GK Hair Brilliance Hair Milano Supreme Heat Extensions Onesta TIGI It Factor

Moroccanoil Wahl Pibbs Bass Kasho China Brushes Universal P&G Salon Glaze Professional The Cricket Earthly Yuko Turbo Company Body Power Milani Hair Woody’s CND

Scruples Belvedere Michael Nail Labo Gelish ProFashion ZOTOS Hot Heads Vidal CALA B.W. Boyd HAI Elite Oliva O’ Rourke Sassoon Garden

Creative Age Publications

Agadir Modern ARROJO Basic Christrio Hikari Products

RM 104AStage & Right104B

RM 103A RM 101A RM 101B RM 102A RM 102B RM 102C PRESS RM 103B RM 103C OFFICE

To Hyatt for Education and Competitions Hyatt Hotel 1/10/12 1:50 PM

Hair and Nail Education 1st & 2nd floors Business and Nail Education, Center Stage 2nd floor Competitions, and Exclusive NAHA Stage 2nd floor - Room 204 Classrooms in the Hyatt Regency cover_spread.indd 1 cover_spread.indd EstheticsAmerica & Wellness January 28 - 30, 2012

Experience the Serenity at ISSE Long Beach 2012

Principal Sponsor

2012 Show Directory See reverse side for ISSE Long Beach 2012. ISSE Long Beach January 28 - 30, 2012 1/9/12 9:24 AM 9:24 1/9/12

JanJan 2626 -- 2828 20122012 SAVESAVE THETHE DATEDATE Welcome to EstheticsAmerica & Wellness at ISSE Long Beach 2012. Experience the serenity of an event dedicated completely to the art of skin, spa, and massage & wellness.

See What’s Inside 5 EstheticsAmerica & Wellness and Business Schedule of Events 9 CIDESCO USA Education 13 Skin & Wellness Education 21 Business Education 30 Show Policies 31 Sponsors 33 EstheticsAmerica & Wellness Directory 41 Exhibitor List by Product Category

Attention Hair and Nail Professionals! See the reverse side of this book for Hair, Nail Education, including ISSE Long Beach Stage Presentations.

facebook.com/pbaisse

3 Visit the Professional Beauty Association (PBA) at Booth #2422 to learn about the nation’s largest non-profit trade association of beauty professionals.

ea_final.indb 3 1/6/12 9:43 AM ea_final.indb 4 1/6/12 9:43 AM EstheticsAmerica & Wellness and Business Schedule of Events

Enjoy CIDESCO USA skin and wellness education in an environment dedicated solely to the art of skin, spa and wellness. Plus, advance your career with beauty’s leading minds in business success.

Visit the Professional Beauty Association (PBA) at Booth 5 #2422 to learn about the nation’s largest non-profit trade association of beauty professionals.

ea_final.indb 5 1/6/12 9:44 AM Saturday, January 28

Times Company / Presenter Class Title Room #

CIDESCO USA Education - Descriptions Start On Page 9

Facial Massage and Indirect High Frequency, 2:00pm - 5:00pm CIDESCO USA Arena 4 Including Viennese Massage - $95/$125

Sunday, January 29

Times Company / Presenter Class Title Room #

CIDESCO USA Education - Descriptions Start On Page 9

Understanding Skincare Cosmetic Formulation - 10:00am - 1:00pm CIDESCO USA Arena 4 $95/$125

2:00pm - 5:00pm CIDESCO USA Influencing Visible Aging of the Skin - $95/$125 Arena 4

Skin & Wellness Education - Descriptions Start On Page 13

9:30am - 11:00am JB Cosmetics The 30 Minute Lash Extensions Arena 1

Are You Ready for Consumers’ Demand for Green 9:30am - 11:00am NLCA / DoshaCare Arena 2 Cosmetics?

11:30am - 1:00pm Edge Systems Corporation Revitalizing Your Aesthetic Practice Arena 1

11:30am - 1:00pm Martinni Beauty, Inc. Cell Wave Micro-Current with LED Photodynamic Therapy Arena 2

11:30am - 1:00pm Satin Smooth DermaRadiance Arena 3

Non-Surgical Face Lift, Neck Lift, Collagen Infusion 1:30pm - 3:00pm SAIAN Arena 1 Therapy

Smoothies, Squeezies & Stress: Become More Beautiful 1:30pm - 3:00pm Inspiration Presentations LLC Arena 2 From the Inside Out - $25/$30

3:30pm - 5:00pm Satin Smooth Smooth Sculpt Arena 1

3:30pm - 5:00pm Studex, Inc. Studex Earpiercing in the Salon Arena 1

3:30pm - 5:00pm Martinni Beauty, Inc. Microdermabrasion: The Myths & Realities Arena 2

Business Education - Class Descriptions Start On Page 21

Mining for GOLD! 6 Essential Steps to Striking it RICH 9:30am - 11:00am Milady Hyatt Seaview A with Retail!

9:30am - 11:00am Salon Transcripts Inventory Magic Puts More Money In Your Pocket Hyatt Seaview B

9:30am - 11:00am Empowering You Create Financial Freedom in Your Business Hyatt Seaview C

The Empowerment International 9:30am - 11:00am Taking Your Business to the Next Level Hyatt Shoreline A Group Inc.

11:30am - 1:00pm Belvedere USA Salon & Spa Design Essentials Hyatt Seaview A

11:30am - 1:00pm Milano Software Discover the Secrets of Successful Business Management Hyatt Seaview B

11:30am - 1:00pm Kopsa Otte CPAs & Advisors A Financial Flyover - $35/$45 Hyatt Seaview C

1:30pm - 3:00pm DiGrigoli Seminars How to Become a Super Instructor Hyatt Seaview A

1:30pm - 3:00pm Milady Profit Perspective Hyatt Seaview B

1:30pm - 3:00pm Legally Mine, Inc. Understanding Legal Tools Hyatt Seaview C

The Empowerment International 1:30pm - 3:00pm How To Motivate, Lead, Retain Your Team Hyatt Shoreline A Group Inc.

Technology in Your Salon 3:30pm - 5:00pm MINDBODY, Inc. Hyatt Seaview A Facebook, Mobile, Social Buying, and More!

3:30pm - 5:00pm Mikal Clay Products Social Media Salon 101 Hyatt Seaview B

3:30pm - 5:00pm Salon Transcripts The How To's of Hosting a Successful Business Event Hyatt Seaview C

ea_final.indb 6 1/6/12 9:44 AM Monday, January 30

Times Company / Presenter Class Title Room #

CIDESCO USA Education - Descriptions Start On Page 9

CIDESCO Scientific Approach to Facial Analysis and 10:00am - 1:00pm CIDESCO USA Procedures, Including Demystifying Electrical Skincare Arena 4 Equipment - $95/$125

2:00pm - 4:00pm CIDESCO USA Rosacea: Possible Causes and Solutions - $75/$95 Arena 4

Skin & Wellness Education - Descriptions Start On Page 13

10:00am - 11:30am Divi International Co. Strip and Stripless Arena 1

Smoothies, Squeezies & Stress: Become More Beautiful 10:00am - 11:30am Inspiration Presentations LLC Arena 2 From the Inside Out - $25/$30

10:00am - 11:30am Satin Smooth Smooth Sculpt Arena 3

12:00pm - 1:30pm Studex, Inc. Studex Earpiercing: Safe, Easy and Profitable Arena 1

12:00pm - 1:30pm Martinni Beauty,Inc. The Art of Picture-Perfect Permanent Make Up Arena 2

2:00pm - 3:30pm Satin Smooth DermaRadiance Arena 3

Non-Surgical Face Lift, Neck Lift, and Collagen Infusion 2:00pm - 3:30pm SAIAN Arena 1 Therapy

Business Education - Class Descriptions Start On Page 21

10:00am - 11:30am Beneficial Capital Salon Financing for Dummies Hyatt Seaview A

10:00am - 11:30am Milady Six Steps to Six Figures Hyatt Seaview B

10:00am - 11:30am Kopsa Otte CPA’s & Advisors Keep Uncle Sam Out Of Your Pockets - $35/$45 Hyatt Seaview C

The Empowerment International 10:00am - 11:30am How To Motivate. Lead, Retain Your Team Hyatt Shoreline A Group Inc

12:00pm - 1:30pm DiGrigoli Seminars Master Your Salon’s Future Hyatt Seaview A

12:00pm - 1:30pm Mikal Clay Products Whole Salon, Whole You! Hyatt Seaview B

12:00pm - 1:30pm Empowering You Hiring and Retaining Your Rock Star Professional Hyatt Seaview C

2:00pm - 3:30pm Andis Comapny Play to Win, Hair Salon Best Practices Hyatt Seaview A

2:00pm - 3:30pm Salon Transcripts Inventory Magic Puts More Money In Your Pocket Hyatt Seaview B

2:00pm - 3:30pm TEAL Academy 7 Steps to Outstanding Customer Service with Ryan Teal Hyatt Seaview C

2:00pm - 3:30pm Milano Software Raising the Bar on Client Retention and Loyalty Hyatt Shoreline A

2:00pm - 3:30pm NLCA / HSE Partners Success Factors In Developing Your Salon Hyatt Pacific

ea_final.indb 7 1/6/12 9:44 AM Beyond Brightening…

Repêchage® BIOLIGHT™ Imagine a flawless complexion...

By Lydia Sarfati CEO and Founder, Sarkli-Repêchage Ltd.

ince 1980, Repêchage® has created a hormonal changes and certain prescription legacy of developing holistic, nourishing, medication. BIOLIGHT™ enhances cell Ssustainable skin care and wellness renewal and reduces inflammation to reveal a because, quite simply, we are passionate more youthful luminous complexion that lasts. about helping people all over the world to Today, anti – aging is more than just look and feel their best. reducing the appearance of wrinkles. We Our philosophy at Repêchage® is to look at the entire complexion and address develop timely effective treatments that give skin’s tone, clarity and color. Imagine a you and your clients an exceptional flawless complexion... it’s now possible experience. Repêchage is a French word with our new Repêchage® BIOLIGHT™ meaning to “rescue”, a chance to make up professional treatment and at – home skin care for the mistakes of the past. program. Our products are designed to give the skin just that -- A Second Chance. Today, I am pleased to introduce our revolutionary new product range – the Repêchage® BIOLIGHT™ collection. It is the latest in skin brightening science using innovative marine biotechnology and ground-breaking peptide research to rapidly help reduce the appearance of uneven skin tone while battling hyper – pigmentation due to the sun, acne scars,

To receive a FREE BIOLIGHT™ Instructional DVD Please call 1800-248-SKIN (Shipping and handling not included.) Repêchage® BIOLIGHT™ Beyond Brightening…

Snap Here! Scan with your QR reader Booth # 2902 www.repechage.com to view the collection 1.800.248.SKIN

Pioneers in Seaweed-based Skincare. Since 1980. Made in USA.

ea_final.indb 8 1/6/12 9:44 AM CIDESCO USA Education Additional investment required. See descriptions for class locations.

CIDESCO is an international beauty therapy association representing the highest standards of esthetics in more than 33 countries. CIDESCO Section USA provides advanced continuing education for serious skincare professionals.

Visit the Professional Beauty Association (PBA) at Booth 9 #2422 to learn about the nation’s largest non-profit trade association of beauty professionals.

ea_final.indb 9 1/6/12 9:44 AM CIDESCO USA Education Additional investment required. All CIDESCO USA education is located in Arena 4.

Lydia Sarfati Facial Massage and Indirect High Frequency, including Viennese Massage CIDESCO’s timeless approach to facial massage techniques and theory includes a review of histology and anatomy of the head muscles and face bones, followed by a detailed presentation of the five classical movements of massage including, Effleurage, Rotations, Pettrisage, Tapotements and Vibrations; and, a demonstration of Viennese massage for skin rejuvenation. Learn how to choose the best method based on the client’s needs and skin type. Facial massage is an important part of your facial for therapeutic benefits. Saturday 2:00pm - 5:00pm (Ed. Code 600) PBA Members $95, Non-Members $125

Rebecca James Gadberry Understanding Skincare Cosmetic Formulations Understanding skin care ingredients and how products are formulated is a vital subject for all practicing estheticians. Every esthetician should be able to read an ingredient label and understand the basic functions of any skin care product. In this information-packed course, Rebecca explains how skincare products are made with information on performance ingredients such as peptides, alpha hydroxy acids, sunscreens, stimulants and antioxidants, as well as functional ingredients such as emulsifiers, preservatives, humectants, and emollients. Learn about how ingredients are specifically combined for helping clients with many prominent skin conditions, including acne, sensitive, and aging skin. Sunday 10:00am - 1:00pm (Ed. Code 601) PBA Members $95, Non-Members $125

10 Visit the Professional Beauty Association (PBA) at Booth #2422 to learn about the nation’s largest non-profit trade association of beauty professionals.

ea_final.indb 10 1/6/12 9:44 AM CIDESCO USA Education Additional investment required. All CIDESCO USA education is located in Arena 4.

Lydia Sarfati Influencing Visible Aging of the Skin and Professional Solutions Learn how environmental exposure, genetics, ethnic, hormonal, nutritional and chronological factors influence aging of the skin, resulting in hyperpigmentation and wrinkles. Learn professional and scientific solutions to provide the best results for your clients. Course will also cover healthy aging via better nutrition, the 10 best ingredients to delay aging and solutions for dark spots and loss of collagen. Sunday 2:00pm - 5:00pm (Ed. Code 602) PBA Members $95, Non-Members $125

Lydia Sarfati CIDESCO Scientific Approach to Facial Analysis and Procedures, including Demystifying Electrical Skincare Equipment Effective facial analysis is the foundation to successful client treatments. This program provides an in depth understanding of the how to properly analyze a client’s skin - including the use of the CIDESCO Facial Sheet and Treatment Plan- to allow for proper skin diagnosis and client evaluation. Areas of focus include demonstrations of advanced deep cleansing techniques, brush cleansing, exfoliation, disincrustation, steam and extraction, use of enzymes, chemical peels and proper mask application, Classic Facial is the foundation of esthetics. Monday 10:00am - 1:00pm (Ed. Code 603) PBA Members $95, Non-Members $125

Rebecca James Gadberry Rosacea: Possible Causes and Solutions Rosacea is a frequently diagnosed condition that may need both medical and esthetic care. Learn about Rosacea and its medical treatments, as well as the causes of sensitivity and reactivity. Learn what you can do to help your client calm the skin, reduce redness, and prevent reactivity. In this class we will show actual case studies, and explain time-tested, step-by step practical approaches to helping clients have calmer, more beautiful skin. Monday 2:00pm - 4:00pm (Ed. Code 604) PBA Members $75, Non-Members $95

11 Visit the Professional Beauty Association (PBA) at Booth #2422 to learn about the nation’s largest non-profit trade association of beauty professionals.

ea_final.indb 11 1/6/12 9:44 AM THE ORANGE IS BACK! STOP BY BOOTH 3018: Voted Best Booth ISSE 2011 OR SEE OUR PRESENTATION Technology in Your Salon—Facebook, Mobile, Social Buying, & More! SALON SOFTWARE Presented by Stephanie Jennings MINDBODYONLINE.COM/ARIEL Sunday, January 29, 3:30–5:00PM, Seaview Ballroom A

ea_final.indb 12 1/6/12 9:44 AM Skin & Wellness Education Complimentary unless otherwise noted. See class descriptions for locations.

Learn the latest in spa and skin techniques to keep clients coming back again and again.

Visit the Professional Beauty Association (PBA) at Booth 13 #2422 to learn about the nation’s largest non-profit trade association of beauty professionals.

ea_final.indb 13 1/6/12 9:44 AM No Monthly Fees and No Contract

North American Bancard is a registered ISO/MSP for HSBC Bank USA, National Association,Buffalo, NY and Wells Fargo Bank, N.A., Walnut Creek, Ca.

ea_final.indb 14 1/6/12 9:44 AM No Monthly Fees and No Contract

North American Bancard is a registered ISO/MSP for HSBC Bank USA, National Association,Buffalo, NY and Wells Fargo Bank, N.A., Walnut Creek, Ca.

ea_final.indb 15 1/6/12 9:44 AM Skin & Wellness Education Complimentary unless otherwise noted. See class descriptions for locations.

Divi International Co. Strip and Stripless Learn how to use Depileve’s different rosin strip waxes and stripless waxes for face and body along with the importance of a sensitivity test and why you should use a customized client card. Depileve’s method of the 10 MINUTE LEG WAX with only one strip is simple, easy, and saves you time and money. Up-sell any service by using the latest technology of Depileve’s film wax. Learn the proper technique for waxing any body part without pulling skin, avoiding breakage, and evade redness and irritation. Sculpt eyebrows using the simple 3-point method of Depileve waxing. Monday 10:00am - 11:30am, Arena 1

Edge Systems Corporation Revitalizing Your Esthetics Practice The new Skin Health For Life™ series will teach you the fundamentals for transitioning from an esthetic practice to a Skin Health Center™. Learn how to improve your competitive edge, consistently gain new clients, and keep clients coming back on a monthly basis. Sunday 11:30am - 1:00pm, Arena 1

Inspiration Presentations LLC Smoothies, Squeezies & Stress: Become More Beautiful From the Inside Out Registered Dietitian, Jill Fleming is passionate about sharing the simple lifestyle choices that will help you and your clients become even more beautiful. You will discover how to add natural shine to your hair, a healthy glow to your skin, feel more vibrant and easily lose excess body fat. Sunday 1:30pm - 3:00pm, Arena 2 (Ed. Code 700) Monday 10:00am - 11:30am, Arena 2 (Ed. Code 701) PBA Members $25, Non-Members $30

16 Visit the Professional Beauty Association (PBA) at Booth #2422 to learn about the nation’s largest non-profit trade association of beauty professionals.

ea_final.indb 16 1/6/12 9:44 AM Skin & Wellness Education Complimentary unless otherwise noted. See class descriptions for locations.

JB Cosmetics The 30 Minute Lash Extensions Join us to learn about the latest techniques and newest products in the Eyelash Extension industry. With a revolutionary new application technique created by JB Lashes, eyelash extension application is made easier and faster. Sunday 9:30am - 11:00am, Arena 1

Martinni Beauty, Inc. Cell Wave Micro-current with LED Photodynamic Therapy Learn about the latest and the greatest non-surgical anti-aging and face lifting treatment - the most in demand aesthetic services in the market. Live demonstration will be presented; the remarkable results lead you to an eye-opening experience. A class you simply cannot afford to miss! Sunday 11:30am - 1:00pm, Arena 2

The Art of Picture-Perfect Permanent Make Up Learn and understand the design, techniques and coloring behind the art of permanent make up application. Create the most natural, long lasting look for your clients. Come and witness the exciting live demonstrations that are so natural - it does not look like permanent make up! Monday 12:00pm - 1:30pm, Arena 2

Microdermabrasion: The Myths & Realities Understand the myths and realities of microdermabrasion specifically between the diamond and crystal. Distinguish yourself from everyone else and receive the most innovative and effective treatment recipes for all skin types and problems. Live demonstrations will be presented! Sunday 3:30pm - 5:00pm, Arena 2

17 Visit the Professional Beauty Association (PBA) at Booth #2422 to learn about the nation’s largest non-profit trade association of beauty professionals.

ea_final.indb 17 1/6/12 9:44 AM Skin & Wellness Education Complimentary unless otherwise noted. See class descriptions for locations.

National Latino Cosmetology Association (NLCA) / DoshaCare Consumer real demands and what they are willing to pay Definitions you need to know Why medi spas should have at least one green cosmetic option Sunday 9:30am - 11:00am, Arena 2

SAIAN Non-Surgical Face Lift, Neck Lift, Collagen Infusion Therapy SAIAN founder, Margarita Saian demonstrates the newest facial procedure for lifting and firming the face and neck using hyaluronic acid, peptides, collagen and a portable multifunctional hand-held device. Certificate provided! Sunday 1:30pm, 3:00pm, Arena 1 Monday 2:00pm, 3:30pm, Arena 1

Satin Smooth DermaRadiance Learn about the latest breakthrough in microdermabrasion from the company known for its technology and engineering. DermaRadiance Pure Flower Grains and Diamond technology is a gentle, wholesome approach to smooth, beautiful skin like nature intended. Learn the new technology that is bringing science, technology and nature to a whole new level of sophistication for healthy exfoliation. You don’t want to miss this training in advanced esthetic technology with a non-invasive approach to skin revitalization. Sunday 11:30am - 1:00pm, Arena 3 Monday 2:00pm - 3:30pm, Arena 3

Smooth Sculpt Take the next positive step in your career by participating in a Satin Smooth Smooth Sculpt training. Learn the new technology that is bringing smoother, tighter, more youthful faces and bodies to clients and increasing the bottom line for esthetic programs around the globe. You don’t want to miss this training in advanced esthetic technology with a non-invasive approach to skin revitalization. Sunday 3:30pm - 5:00pm, Arena 3 Monday 10:00am - 11:30am, Arena 3

18 Visit the Professional Beauty Association (PBA) at Booth #2422 to learn about the nation’s largest non-profit trade association of beauty professionals.

ea_final.indb 18 1/6/12 9:44 AM Skin & Wellness Education Complimentary unless otherwise noted. See class descriptions for locations.

Studex, Inc. Studex Earpiercing in the Salon One on one hands on training with actual Studex Ear Piercing Instruments. Training will cover all areas of completing a safe professional ear piercing and how to set-up and establish program in salon. All attendes will receive a certificate of training at the conclusion of each class. Sunday 3:30pm - 5:00pm, Arena 1

Studex Earpiercing: Safe, Easy and Profitable Studex will demonstrate the benefits of a Studex earpiercing program and how easy it is to become a Studex Ear Piercing professional. Hands on training and ALL the difficult questions answered. You will be Certified, with signed certificate of class completion. Monday 12:00pm - 1:30pm, Arena 1

19 Visit the Professional Beauty Association (PBA) at Booth #2422 to learn about the nation’s largest non-profit trade association of beauty professionals.

ea_final.indb 19 1/6/12 9:44 AM ea_final.indb 20 1/6/12 9:44 AM Business Education Complimentary unless otherwise noted. See class description for locations.

Take your business to the next level with beauty’s leading minds in business success.

Visit the Professional Beauty Association (PBA) at Booth 21 #2422 to learn about the nation’s largest non-profit trade association of beauty professionals.

ea_final.indb 21 1/6/12 9:44 AM Free download on AppStore!

App for iPad Free App Find it in the AppStore, All the main editions look for Estetica Magazine. of Estetica at a click! Or even better, a Touch!

www.esteticamagazine.com

ea_final.indb 22 1/6/12 9:44 AM Singola network_424 ELENA.indd 1 23/11/11 17.27 Business Education Complimentary unless otherwise noted. See class description or locations.

Andis Company Taking Your Business To The Next Level Play to win, Hair Salon Best Practices, Play hard, Win the game. Hair salon best practices are the processes, systems and methods you need to succeed. This powerful business program will arm you with the information that will make a difference in your bottom line. Return to your shop ready to play to win. Monday 2:00pm - 3:30pm, Hyatt Regency Seaview A

Belvedere USA Salon & Spa Design Essentials Are you planning a new salon or remodel? Then this class is a must. Joe Serna, an interior designer and Belvedere’s Regional Manager/ West Coast will show the keys to success. Joe will review space planning, color trends, retail and reception, materials, timelines and functional equipment choices. Sunday 11:30am - 1:00pm, Hyatt Regency Seaview A

Beneficial Capital Salon Financing for Dummies Ken Krebs, owner and founder of Beneficial Capital, performs a hands-on discussion of financing and leasing options for the average salon owner. Ken discusses current financial environment and unique ways to obtain funding for your dream salon. Monday 10:00am - 11:30am, Hyatt Regency Seaview A

23 Visit the Professional Beauty Association (PBA) at Booth #2422 to learn about the nation’s largest non-profit trade association of beauty professionals.

ea_final.indb 23 1/6/12 9:44 AM Business Education Complimentary unless otherwise noted. See class description for locations.

DiGrigoli Seminars How to Become a Super Instructor In this seminar, Paul DiGrigoli will show you how to bring your teaching ability to a whole new level. Learn how to deliver to your students in a way that not only gets results, but that will drive their spark, their passion and their energy for many years to come! Sunday 1:30pm - 3:00pm, Hyatt Regency Seaview A

Master Your Salon’s Future Learn eight habits of a successful owner, the three S’s of top management, hiring practices and compensation plans that work, and five giant steps for connecting your staff. Come discover the techniques you need to take your salon in a new direction! Monday 12:00pm - 1:30pm, Hyatt Regency Seaview A

Empowering You Create Financial Freedom in your Business Financial freedom is the ultimate goal of every business owner; it is as simple as having a plan and executing it. Learn how to achieve your goals with ease. Sunday 9:30am, 11:00am, Hyatt Regency Seaview C

Hiring and Retaining Your Rock Star Professional By now, you know that your staff supports your salon as much as you’re customers, and that a powerful team can make a huge difference for your business. This course teaches how to recruit, hire, fire and retain. Monday 12:00pm - 1:30pm, Hyatt Regency Seaview C

24 Visit the Professional Beauty Association (PBA) at Booth #2422 to learn about the nation’s largest non-profit trade association of beauty professionals.

ea_final.indb 24 1/6/12 9:44 AM Business Education Complimentary unless otherwise noted. See class description for locations.

Kopsa Otte CPAs & Advisors A Financial Flyover How do you recognize what really drives the bottom line and what you can do to maximize these triggers and unleash profits? Learn the answers. Sunday 11:30am - 1:00pm, Hyatt Regency Seaview C (Ed. Code 500) PBA Members $35, Non-Members $45

Keep Uncle Sam Out Of Your Pockets By working with 100s of salons and spas, Larry Kopsa CPA has found that many salon owners are overpaying on their taxes because they don’t realize the deductions they are missing. Monday 10:00am - 11:30am, Hyatt Regency Seaview C (Ed. Code 501) PBA Members $35, Non-Members $45

Legally Mine, Inc. Understanding Legal Tools Truly understand exactly how, why and where legal entities should be used for both lawsuit prevention and income tax reduction. Understand the proper use of legal tools for the first time in their lives. Sunday 1:30pm - 3:00pm, Hyatt Regency Seaview C

Mikal Clay Products Social Media Salon 101 Learn the basics and go into some advanced marketing tips on navigating and networking social media sites like Twitter, Facebook, & LinkedIn. Everyone will learn how to grow their businesses and get their names out through social media. “Let your smart phone be Smart.” Sunday 3:30pm - 5:00pm, Hyatt Regency Seaview B

Whole Salon, Whole you! In this class, we help you strengthen you and your business Physically, Intellectually, Emotionally, and Spiritually. We promise you will not be the same when you leave. If you are feeling down in business we promise to lift you up! This class will bring life to dead situations. Monday 12:00pm - 1:30pm, Hyatt Regency Seaview B

25 Visit the Professional Beauty Association (PBA) at Booth #2422 to learn about the nation’s largest non-profit trade association of beauty professionals.

ea_final.indb 25 1/6/12 9:44 AM Business Education Complimentary unless otherwise noted. See class description for locations.

Milady Mining for GOLD! 6 Essential Steps to Striking it RICH with Retail! Hitting retail sales goals is half of battle to be successful. Knowing how to successfully manage your inventory is the other half. From ordering to display to marketing and sell-through, your ability to spend the time and energy you need will insure that your sales results turn into more profit! In this class you will learn how to analyze your inventory effectively; how to improve your retail line performance; marketing and sell-through strategies as well as display and merchandising secrets. Sunday 9:30am - 11:00am, Hyatt Regency Seaview A

Profit Perspective Creating long term profitability doesn’t happen overnight - it happens through education, time management and clear communication. This class will give you the skills needed to create long-term profits and help you assess your financial systems. Sunday 1:30pm - 3:00pm, Hyatt Regency Seaview B

Six Steps to Six Figures As a stylist, your earning potential is unlimited and making six-figures is not an unrealistic dream. Every day, there are stylists reaching the six-figure mark. So, why not you? In this workshop, learn what top stylists do daily, weekly and monthly to get on top and stay on top. Monday 10:00am - 11:30am, Hyatt Regency Seaview B

26 Visit the Professional Beauty Association (PBA) at Booth #2422 to learn about the nation’s largest non-profit trade association of beauty professionals.

ea_final.indb 26 1/6/12 9:44 AM Business Education Complimentary unless otherwise noted. See class description for locations.

Milano Software Discover the Secrets of Successful Business Management The greatest business challenges of a salon/spa are retaining and motivating employees; selling retail; monitoring service levels; marketing; and, retaining clients. Learn the secrets of overcoming these challenges so your salon is more productive, your staff is happier and clients keep coming back! Sunday 11:30am - 1:00pm, Hyatt Regency Seaview B

Raising the Bar on Client Retention and Loyalty In today’s competitive environment, salons and spas need to ensure that their clients stay with them. The average salon has a client retention rate of 30%. Learn how to increase client retention to the “excellent level.” Paul Pagliaro’s presentation provides insightful facts on client retention and loyalty with practical steps to improving both. Monday 2:00pm - 3:30pm, Hyatt Regency Shoreline A

Stop by PBA Membership booth #2422 for the ISSE Long Beach Celebrity Meet & Greets Schedule

Martin Parsons Tony Ricci J’s Hair Academy Rocco Donna

Professional Beauty Association probeauty.org | 800.468.2274 | Booth #2422

ea_final.indb 27 1/6/12 9:44 AM Business Education Complimentary unless otherwise noted. See class description for locations.

MINDBODY, Inc. Technology in Your Salon-Facebook, Mobile, Social Buying, and More! Every personal service imaginable will soon be found, compared, scheduled and paid for online and by smartphone. Are you ready? Learn how the latest tech trends in salon and spa management can help you attract new clients and keep them coming back for more, online or on-the-go! Sunday 3:30pm - 5:00pm, Hyatt Regency Seaview A

National Latino Cosmetology Association (NLCA) Success Factors In Developing Your Salon This class will provide the salon owner and hairstylist with two different perspectives to help establish and run a business. An introduction to success based business principles and a practical discussion by an experienced industry practitioner. Monday 2:00pm - 3:30pm, Hyatt Regency Pacific

Salon Transcripts Inventory Magic Puts More Money In Your Pocket Inventory management is all about learning to invest your money wisely. Whether your inventory is flying off the shelf or collecting dust, this class will teach you proven techniques to improve your return on investment. Sunday 9:30am, 11:00am, Hyatt Regency Seaview B Monday 2:00pm - 3:30pm, Hyatt Regency Seaview B

The How To’s of Hosting a Successful Business Event Become the talk of the town while increasing your monthly revenue and gaining new clients. Events can be more than just a good time. Learn step by step how to host a successful event and keep everyone wanting more. Sunday 3:30pm - 5:00pm, Hyatt Regency Seaview C

28 Visit the Professional Beauty Association (PBA) at Booth #2422 to learn about the nation’s largest non-profit trade association of beauty professionals.

ea_final.indb 28 1/6/12 9:44 AM Business Education Complimentary unless otherwise noted. See class description for locations.

TEAL Academy Seven steps to outstanding customer service with Ryan Teal The goal for this series is to remind us why we are in this business in the first place… To Service our clients and offer outstanding customer service. If you are an employer, booth renter or front desk staff this class is for you. Monday 2:00pm - 3:30pm, Hyatt Regency Seaview C

The Empowerment International Group Inc. Taking Your Business to the Next Level This program focuses on tools and techniques for taking your salon or spa business to the next level. You will learn cutting-edge insights, practical ideas, and a new way of thinking to be successful in this business for today and the future. Sunday 9:30am - 11:00am, Hyatt Regency Shoreline A

How To Motivate, Lead & Retain Your Team This class is specifically focused for anybody in a management or leadership role in the salon or spa industry. Learn what it takes to be a visionary leader, how to retain and recruit top people and to motivate, lead and inspire each team member to get the best out of them. Sunday 1:30pm - 3:00pm, Hyatt Regency Shoreline A Monday 10:00am - 11:30am, Hyatt Regency Shoreline A

29 Visit the Professional Beauty Association (PBA) at Booth #2422 to learn about the nation’s largest non-profit trade association of beauty professionals.

ea_final.indb 29 1/6/12 9:44 AM ISSE Long Beach Show Policies probeauty.org/isselb

All credentials must be accompanied by a photo ID. No children under the age of 16, including infants, will be allowed on the show floor or in classrooms. No rolling carts or bags with wheels are permitted on the show floor. A cart and bag check will be located at both entrances.

30 Visit the Professional Beauty Association (PBA) at Booth #2422 to learn about the nation’s largest non-profit trade association of beauty professionals.

ea_final.indb 30 1/6/12 9:44 AM ISSE Long Beach Sponsors ISSE Long Beach extends a special thank you to all 2012 sponsors.

CORPORATE SPONSORS salonswipe

REGISTRATION SPONSOR

ESTHETICSAMERICA & WELLNESS SPONSOR

Exclusive Ticket Seller

MEDIA SPONSORS

31 Visit the Professional Beauty Association (PBA) at Booth #2422 to learn about the nation’s largest non-profit trade association of beauty professionals.

ea_final.indb 31 1/6/12 9:44 AM Add Curl, Shine and Beauty To Your Natural Lashes!

Dermatologist and Ophthalmologist Tested

Non-Allergenic

Over 97% Saw An Improved Appearance of Eyelashes in Only Three Weeks!

Booth #3019

877-909-5274 revitalash.com

ea_final.indb 32 1/6/12 9:44 AM EstheticsAmerica & Wellness and Business Directory

Enjoy an exhibit floor designed specifically for today’s spa, wellness and business professional. Use this directory to find companies on the Arena floor and year round.

Visit the Professional Beauty Association (PBA) at Booth 33 #2422 to learn about the nation’s largest non-profit trade association of beauty professionals.

ea_final.indb 33 1/6/12 9:44 AM Directory

3014 2804 Alex Cosmetic Herbal A-Peel BIOBLISS 70-42 48th Avenue 233 Richmond Street Woodside, NY 11377 Providence, RI 2903 Tel: 206-778-0482 Tel: 401-921-6808 Fax: 718-565-5506 Fax: 401-921-6873 www.alexcosmeticusa.com www.biobliss.com

2818 Allegra M.F. Cosmetics/Pour Elle Board of Barbering and 245 N. Manhattan Place, 2nd Floor Cosmetology Los Angeles, CA 90004 2420 Del Paso Road, Suite 100 Tel: 323-957-2301 Sacramento, CA 95834 Fax: 323-957-1346 Tel: 916-575-7108 www.allegramf.com Fax: 916-575-7281

3013 2718 Beaming White - Teeth Whitening Bronze Biologic 6137 NE 63rd Street 505 Benton Drive #9308 Vancouver, WA 98661 Allen, TX 75013 Tel: 360-635-5600 Tel: 469-223-1039 Fax: 650-284-2144 Fax: 972-625-4671 www.beamingwhite.com

3109 2447 Beauty Pro California Cosmetology Association 35 Miller Avenue # 316 (CCA) Mill Valley, CA 94941 PO Box 291459 Tel: 617-201-0831 Phelan, CA 92329 www.beautypro.us.com Tel: 510-757-6099 Fax: 760-868-6470 www.the-cca.com 3129 2806 Beauty Salon Furnitures Cold Wax 4467 Rowland Avenue PO Box 600476 El Monte, CA 91731 San Diego, CA 92160 Fax: Tel: 626-579-3572 Tel: 619-283-0880 www.bsfsalon.com Fax: 619-283-4007 www.cold-wax.com

3103 3030 Bio Jouvance Inc. Cry Baby Mascara 5225 San Fernando Road West E. Chandler Blvd. #110-203 Los Angeles, CA 90039 Phoenix, AZ 85048 Tel: 818-548-3578 Tel: 602-628-1986 Fax: 818-548-3566 www.crybabymascara.com www.biojouvance.com

34 Visit the Professional Beauty Association (PBA) at Booth #2422 to learn about the nation’s largest non-profit trade association of beauty professionals.

ea_final.indb 34 1/6/12 9:44 AM Directory

2907 3004 Dermaesthetics GEHWOL Foot Care 16300 Downey Avenue 2001 W Main Street, Ste. 275 Paramount, CA 90723 Stamford, CT 06902 Tel: 714-369-7741 Tel: 887-373-7899 Fax: 562-408-4580 Fax: 866-280-5576 www.dermaes.com www.gehwol-usa.com

2719 2920 Dinair Airbrush Makeup Glimmer Body Art, LLC 5315 Laurel Canyon 2311 W. 205th Street, Ste. 103 North Hollywood, CA 91601 Torrance, CA 90501 Tel: 818-780-4777 Tel: 310-787-8700 Fax: 818-780-4748 Fax: 310-787-8228 www.dinair.com www.glimmerbodyart.com

2912 3112 Dr. Jeff Skin Care / GotVape Beauty Attica, Inc. 3175 Palisades Drive 1180 E. Francis Street, # F Corona, CA 92882 Ontario, CA 91761 Tel: 951-225-1492 Tel: 909-923-0832 Fax: 951-279-2508 Fax: 909-923-0812 www.gotvape.com www.dr-jeff.com

3107 2814 Eye Kandy Cosmetics Haircheck & Depileve 115 E Berrie Lane 12188 SW 128 Street Brookside, UT 84782 Miami, FL 33186 Tel: 435-668-3303 Tel: 305-253-9200--206 Fax: 435-574-6496 Fax: 305-253-6696 www.eyekandycosmetics.com

2810 3118 Fake Bake Hansderma, Inc. 6645 South Peoria Avenue 8061 Florence Avenue Tulsa, OK 74136 Downey, CA 90240 Tel: 918-524-9990 Tel: 562-927-8025 Fax: 918-496-2886 Fax: 562-381-7135 www.fakebake.com www.hansderma.net

2913 3111 Galaxy Enterprises, Inc. Hawaiian Moon 5411 Sheila Street 13838 SW Barrows Road Los Angeles, CA 90040 Beaverton, OR 97007 Tel: 323-728-3980 Tel: 503-430-5842 Fax: 323-728-5971 Fax: 866-618-6480 www.galaxymfg.com www.aloecream.biz

35 Visit the Professional Beauty Association (PBA) at Booth #2422 to learn about the nation’s largest non-profit trade association of beauty professionals.

ea_final.indb 35 1/6/12 9:44 AM Directory

2805 3120 Inspire Beauty KollagenX 18401 Eddy Street 3062 North Lima Street Northridge, CA 91325 Burbank, CA 91504 Tel: 818-718-1500 Tel: 800-641-8004 www.inspirebeauty.com Fax: 818-841-3188 www.kollagenx.com

2726 3006 Instantly Ageless KP Beauty Products 1400 Everman Parkway 131 1968 West Holt Avenue Ft. Worth, TX 76140 Pomona, CA 91768 Tel: 509-448-5664 Tel: 909-865-1771 Fax: 509-448-1916 Fax: 909-865-4450 www.instantlyageless.com www.kpmakeup.com

2802 2815 Justin Blair & Company KY Marketing 4500 W 31st Street 1945 W. Commonwealth Avenue, #E Chicago, IL 60623 Fullerton, CA 92833 Tel: 773-523-3320 Tel: 714-680-9192 Fax: 773-523-3639 Fax: 714-680-9119 www.justinblairco.com www.kybeauty.com

Attend our Business Education Classes: Sunday, 11:30; “Discover the Secrets of Successful Business Management” Monday, 2:00; “Raising the Bar on Client Retention & Loyalty” --- Save 25% on software or_

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* Offers cannot be combined. Conditions apply. 36 Visit the Professional Beauty Association (PBA) at Booth #2422 to learn about the nation’s largest non-profit trade association of beauty professionals.

ea_final.indb 36 1/6/12 9:44 AM Directory

2930 2800 La Academia Martinni Beauty 423 Park Newport #407 1990 San Pablo Avenue Newport Beach, CA 92660 Pinole, CA 94564 Tel: 949-525-0657 Tel: 510-724-9999 Fax: 949-644-4318 Fax: 510-724-9998 www.raulmartez.com www.martinnibeauty.com

3001 3105 Lash Food / JB Cosmetics Midam Trading 1709 Rimpau Avenue #104 13-17, 1Ga, Namshan-dong, Jung-gu, Corona, CA 92882 Seoul, South Korea Tel: 951-817-9300 Tel: 82-2-3789-8533 Fax: 951-817-9261 Fax: 82-2-319-1116 www.jbcosmetics.com www.midambeauty.com

2812 2903 Le Edge USA Milady 1042 - B N. El Camino Real # 420 5 Maxwell Drive Encinitas, CA 92024 Clifton Park, NY 12065 Tel: 858-334-3686 Tel: 518-348-2700 www.le-edgeusa.com Fax: 518-373-6800 www.milady.cengage.com

2831 3007 LightStim Milano Software 16552 Von Karman Avenue 9-40 Vogell Road Irvine, CA 92606 Richmond Hill, ON L4B 3N6 Tel: 800-298-4010 Tel: 905-884-4888 Fax: 714-602-2308 Fax: 905-884-9505 www.lightstim.com www.milanosoftware.com

2929 2919 Lôngmi Lashes Millenium by Harms Software 441 North Bedford Drive 85 Fulton Street, Bldg. 9-A Beverly Hills, CA 90210 Boonton, NJ 07005 Tel: 714-531-0979 Tel: 973-402-9500 www.longmilashes.com Fax: 973-402-8810 www.harms-software.com

3101 3018 Magazine Service Outlet MINDBODY, Inc. PO Box 819 4051 Broad St. #220 Holland, OH 43528 San Luis Obispo, CA 93401 Tel: 419-865-3566 Tel: 805-476-2760 Fax: 419-865-1614 Fax: 866-759-7958 www.mindbodyonline.com

37 Visit the Professional Beauty Association (PBA) at Booth #2422 to learn about the nation’s largest non-profit trade association of beauty professionals.

ea_final.indb 37 1/6/12 9:44 AM Directory

2821 2828 Minkys Norvell Skin Solutions 9113 N. Hillside Drive 115 Edgewood Street Cedar Hills, UT 84062 Alexandria, TN 37012 Tel: 801-785-5274 Tel: 615-529-1250 www.extendyourlashes.com Fax: 615-529-1251 www.norvellsunless.com 3012 2422 Moujan Professional Beauty Association (PBA) 635 N Eckhoff #N 15825 N. 71st Street #100 Orange, CA 92868 Scottsdale, AZ 85254 Tel: 714-385-1316 Tel: 800.468.2274 Fax: 714-939-1682 Fax: 480-905-0708 www.moujan2000.com www.probeauty.org

2926 2905 Nancy’s Beauty Warehouse PFB Vanish 5901 Maywood Avenue 20 Galway Lane Huntington Park, CA 90255 San Rafael, CA 94903 Tel: 323-584-6000 Tel: 415-499-1985 Fax: 323-584-0868 Fax: 415-499-1987 www.NancysBeauty.com

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ea_final.indb 38 1/6/12 9:44 AM Directory

2809 3114 Pink Corset Ruby Makeup Academy 1144 13th Street #110 4808 Baldwin Avenue # 203 Imperial Beach, CA 91932 Temple City, CA 91780 Tel: 619-585-0427 Tel: 626-448-2263 Fax: 619-585-0427 Fax: 626-448-2088 www.pinkcorset.com www.rubymakeupacademy.com

2826 2927 Playboy Glitz Celebrity Sunless Saian Natural Clinical Skincare 905 Shotgun Road 7525 Ethel Avenue, Ste. M Sunrise, FL 33326 North Hollywood, CA 91605 Tel: 954-423-4161 Tel: 323-528-6737 Fax: 954-423-3011 Fax: 818-760-8929 www.performancebrands.com www.saian.net

3127 2714 Rapid Lash Sakura Silk 766 Falmouth Road C-17 8447 Wilshire Blvd., Ste. 401 Mashpee, MA 02649 Los Angeles, CA 90211 Tel: 305-607-7855 Tel: 310-963-2691 www.rapidlash.com Fax: 310-842-3967 www.sakurasilk.com

2902 3002 Repechage Salon Transcripts 300 Castle Road 2500 West Higgins #250 Secaucus, NJ 07094 Hoffman Estates, IL 60169 Tel: 201-549-4200-231 Tel: 818-716-7551 Fax: 201-549-4244 Fax: 818-716-7577 www.repechage.com www.salontranscripts.com

3019 2827 Revitalash SalonBooker by Gramercy One 1838 Eastman Avenue, Ste. 215 257 Park Avenue South, Floor 11 Ventura, CA 93003 New York, NY 10010 Tel: 805-256-6131 Tel: 866-966-9798 Fax: 888-371-3171 Fax: 646-808-3694 www.revitalash.com www.salonbooker.com

3106 2820 Rozge’ SalonSwipe 18653 Venutura Blvd. #752 210 N Maiden Avenue Tarzana, CA 91356 Fullerton, CA 92832 Tel: 818-787-4006 Tel: 714-773-9709 Fax: 818-787-4011 Fax: 714-773-9711 www.rozge.com www.salonswipe.com

39 Visit the Professional Beauty Association (PBA) at Booth #2422 to learn about the nation’s largest non-profit trade association of beauty professionals.

ea_final.indb 39 1/6/12 9:44 AM Directory

2914 3126 Shortcuts Software Sun Laboratories 7777 Center Avenue, Ste. 100 20550 Prairie Street Huntington Beach, CA 92647 Chatsworth, CA 91311 Tel: 714-622-6600 Tel: 800-333-6003 Fax: 714-622-6602 Fax: 818-349-6561 www.shortcuts.net www.sunlabsonline.com

2803 3115 SmartFacial™ Synergie By Dynatronics 2277 Redondo Avenue 7030 Park Center Drive Signal Hill, CA 90755 Salt Lake City, UT 84121 Tel: 562-391-2011 Tel: 801-568-7000 Fax: 562-597-0148 Fax: 801-568-7711 www.dynatronics.com

3026 2720 Sol Potion Touchsuite POS 330 East Maple Road, Ste. 183 1081 Holland Drive Birmingham, MI 48009 Boca Raton, FL 33487 Tel: 800-764-4080 Tel: 561-961-1353 Fax: 800-764-4810 Fax: 866-845-2604 www.solpotion.com www.touchsuite.com

3113 2730 Sola Salons Volcanic Origins 26615 Bouquet Canyon Road, Studio 1 10880 SW 120th Street Santa Clarita, CA 91350 Miami, FL 33155 Tel: 661-212-8158 Tel: 305-264-4460 www.solasalons.com Fax: 305-264-4489 www.volcanicorigins.com

2807 2801 Spa Manufacture Direct Worcester Reading Company 10443 Wilshire, Ste. 107 769 Washington, Street Los Angeles, CA 90024 Auburn MA 01501 Tel: 818-504-3200 Tel: 508-832-2121 Fax: 818-504-3202 Fax: 508-832-8554 www.spamdi.com www.haircentral.com

3031 Stadler Professional (California) 2033 Port Cardiff Chula Vista, CA 91913 Tel: 619-944-9411 Fax: 619-415-3479 www.stadlerprofessional.com

40 Visit the Professional Beauty Association (PBA) at Booth #2422 to learn about the nation’s largest non-profit trade association of beauty professionals.

ea_final.indb 40 1/6/12 9:44 AM Exhibitor List by Product Category

Booth # Company Name Booth # Company Name

Aromatherapy Cosmetics - General

2818 Allegra M.F. Cosmetics/Pour Elle 3014 Alex Cosmetic Herbal A-Peel

2907 Dermaesthetics 2818 Allegra M.F. Cosmetics/Pour Elle

3012 Moujan 2810 Fake Bake

2902 Repechage 3118 Hansderma, Inc

Bath Products 2800 Martinni Beauty

2907 Dermaesthetics 3012 Moujan

2810 Fake Bake 3127 Rapid Lash

2902 Repechage 2902 Repechage

Body Skin Care 3019 Revitalash

3014 Alex Cosmetic Herbal A-Peel 3106 Rozge'

2818 Allegra M.F. Cosmetics/Pour Elle 2927 Saian Natural Clinical Skincare

3103 Bio Jouvance Inc. Cosmetics - Natural/Organic/Mineral

2907 Dermaesthetics 3014 Alex Cosmetic Herbal A-Peel

2912 Dr. Jeff Skin Care / Beauty Attica, Inc. 2818 Allegra M.F. Cosmetics/Pour Elle

2810 Fake Bake 3107 Eye Kandy Cosmetics

3118 Hansderma, Inc 2902 Repechage

2803 HydraFacial™ - Edge Systems Corp 2927 Saian Natural Clinical Skincare

2812 Le Edge USA Education / Consulting

2800 Martinni Beauty 3014 Alex Cosmetic Herbal A-Peel

2826 Playboy Glitz Celebrity Sunless 3103 Bio Jouvance Inc.

2902 Repechage 2814 Haircheck & Depileve

3106 Rozge' 3118 Hansderma, Inc

2714 Sakura Silk 3006 KP Beauty Products

Books/Posters/Appointment Schedules 2903 Milady

2720 Touchsuite POS 2728 Movers

2801 Worcester Reading Company 2902 Repechage

Brushes & Combs 2927 Saian Natural Clinical Skincare

2926 Nancy’s Beauty Warehouse 2801 Worcester Reading Company

Clippers Equipment / Fixtures

3004 GEHWOL Foot Care 2818 Allegra M.F. Cosmetics/Pour Elle

2926 Nancy’s Beauty Warehouse 3129 Beauty Salon Furnitures

Clothing 3103 Bio Jouvance Inc.

2912 Dr. Jeff Skin Care / Beauty Attica, Inc. 2913 Galaxy Enterprises, Inc.

Conditioners / Treatments 3004 GEHWOL Foot Care

2907 Dermaesthetics 2814 Haircheck & Depileve

2926 Nancy’s Beauty Warehouse 3006 KP Beauty Products

Cosmetic Brushes 2831 LightStim

2912 Dr. Jeff Skin Care / Beauty Attica, Inc. 2800 Martinni Beauty

3107 Eye Kandy Cosmetics 2926 Nancy’s Beauty Warehouse

2810 Fake Bake 3115 Synergie By Dynatronics

ea_final.indb 41 1/6/12 9:44 AM Product Categories

Booth # Company Name Booth # Company Name

Eyelashes Manicure Products

3014 Alex Cosmetic Herbal A-Peel 3014 Alex Cosmetic Herbal A-Peel

3103 Bio Jouvance Inc. 3129 Beauty Salon Furnitures

3006 KP Beauty Products 3004 GEHWOL Foot Care

3001 Lash Food / JB Cosmetics Massage

2929 Lôngmi Lashes 3014 Alex Cosmetic Herbal A-Peel

2800 Martinni Beauty 2907 Dermaesthetics

2821 Minkys 3004 GEHWOL Foot Care

3127 Rapid Lash Medi-Spa Products

3019 Revitalash 3013 Beaming White - Teeth Whitening

3106 Rozge' 3103 Bio Jouvance Inc.

Facial Skin Care 2907 Dermaesthetics

3014 Alex Cosmetic Herbal A-Peel 3004 GEHWOL Foot Care

2818 Allegra M.F. Cosmetics/Pour Elle 3118 Hansderma, Inc

3103 Bio Jouvance Inc. 2803 HydraFacial™ - Edge Systems Corp

2907 Dermaesthetics 2800 Martinni Beauty

2912 Dr. Jeff Skin Care / Beauty Attica, Inc. 2902 Repechage

2810 Fake Bake 3106 Rozge'

2913 Galaxy Enterprises, Inc. 2927 Saian Natural Clinical Skincare

3118 Hansderma, Inc 3115 Synergie By Dynatronics

2803 HydraFacial™ - Edge Systems Corp Nail Treatments

2726 Instantly Ageless 3014 Alex Cosmetic Herbal A-Peel

3120 KollagenX 3004 GEHWOL Foot Care

2812 Le Edge USA 3106 Rozge'

2800 Martinni Beauty Other

2902 Repechage 3013 Beaming White - Teeth Whitening

3106 Rozge' 2814 Haircheck & Depileve

2927 Saian Natural Clinical Skincare 2726 Instantly Ageless

2714 Sakura Silk 2927 Saian Natural Clinical Skincare

Furniture / Decor Packaging / Bags

3129 Beauty Salon Furnitures 2912 Dr. Jeff Skin Care / Beauty Attica, Inc.

2913 Galaxy Enterprises, Inc. Pedicure Products

2913 Galaxy Enterprises, Inc. 2913 Galaxy Enterprises, Inc.

2926 Nancy’s Beauty Warehouse 3004 GEHWOL Foot Care

2902 Repechage Pedispas

Gels / Acrylics / Wraps 2913 Galaxy Enterprises, Inc.

3014 Alex Cosmetic Herbal A-Peel 3004 GEHWOL Foot Care

3004 GEHWOL Foot Care Permanent Makeup

Hair Removal 3006 KP Beauty Products

2818 Allegra M.F. Cosmetics/Pour Elle Private Label / Contract Manufacturing

3103 Bio Jouvance Inc. 2818 Allegra M.F. Cosmetics/Pour Elle

2800 Martinni Beauty 3103 Bio Jouvance Inc.

3012 Moujan 2913 Galaxy Enterprises, Inc. 42

ea_final.indb 42 1/6/12 9:44 AM Product Categories

Booth # Company Name Booth # Company Name

Private Label / Contract Manufacturing Software/Computers/Web Services

2814 Haircheck & Depileve Salon Biz/ Extended Technologies / Neill 2811 Corp. 3118 Hansderma, Inc 3002 Salon Transcripts 2800 Martinni Beauty 2827 SalonBooker by Gramercy One 3106 Rozge' 2914 Shortcuts Software 2927 Saian Natural Clinical Skincare 2720 Touchsuite POS Relaxers Spas / Saunas / Baths 2926 Nancy’s Beauty Warehouse 3103 Bio Jouvance Inc. Sanitizers 2907 Dermaesthetics 2913 Galaxy Enterprises, Inc. 2912 Dr. Jeff Skin Care / Beauty Attica, Inc. Semi-permanent Makeup 2800 Martinni Beauty 3006 KP Beauty Products Styling Products 2821 Minkys 3129 Beauty Salon Furnitures Shampoo / Cleansers 2926 Nancy’s Beauty Warehouse 2907 Dermaesthetics 3106 Rozge' 2926 Nancy’s Beauty Warehouse Styling Tools 3106 Rozge' 3129 Beauty Salon Furnitures Shears 2926 Nancy’s Beauty Warehouse 2926 Nancy’s Beauty Warehouse Sundries Skin Care Equipment / Tools 2912 Dr. Jeff Skin Care / Beauty Attica, Inc. 2818 Allegra M.F. Cosmetics/Pour Elle 2801 Worcester Reading Company 3129 Beauty Salon Furnitures Tanning 3103 Bio Jouvance Inc. 2810 Fake Bake 3118 Hansderma, Inc 2826 Playboy Glitz Celebrity Sunless 2803 HydraFacial™ - Edge Systems Corp 3026 Sol Potion 3006 KP Beauty Products Teeth Whitening 2812 Le Edge USA 3013 Beaming White - Teeth Whitening 2800 Martinni Beauty Trade Association 2826 Playboy Glitz Celebrity Sunless 2422 Professional Beauty Association (PBA) 2902 Repechage 2447 California Cosmetology Association (CCA) 2927 Saian Natural Clinical Skincare Wellness 3115 Synergie By Dynatronics 3004 GEHWOL Foot Care Software/Computers/Web Services

3007 Milano Software

2919 Millenium by Harms Software

3018 MINDBODY, Inc

ea_final.indb 43 1/6/12 9:44 AM