MAY 20, 1968 50 CENTS 37TH YEAR jy; ,
THE BUSINESSWEEKLY OF TELEVISION AND RADIO
D s > TI r Radical change in network -affiliate relations? p21 Proof of how radio delivers the goods. p26 Insurance, travel move strongly into TV. p32 Two TV's, FM sell for over $12 million. p40
COMPLETE INDEX PAGE 1
i i ZEN kPRC'IV!
WHAT ARE THE RE SPONSIBII ITIES OF CITIZENSHIP?
What are the responsibilities of a citizen? To obey the laws? To pay taxes? To respect your neighbor? All these, and more. A lot more, if you undertake the special kind of citizenship a television station undertakes, and go at it as seriously as KPRC -TV. You provide an open window through which the whole world may be viewed ... to help bring understanding. You introduce your neighbors, one to another. You act as look -out for your community against fire and flood -and against the disasters which men conjure up ... And you work to bind up the wounds of both the body and the spirit. You inspire, encourage and sometimes, tweak noses. You answer lots of phone calls and lots of mail. And -you entertain your neighbors ... This way, you hope to get invited back.
YOU SEE, WE THINK WE ARE A CITIZEN TOO... THA T'S US,
DIALOCUE: ¡4I 1005t0n '68 f R y i CITIZEN IPRC-TV NBC ON HOUSTON'S CHANNEL 2 REPRESENTED NATIONALLY BY EDWARD PETRY AND COMPANY Meet America's fastest -growing "IN" group. C TV viewers
In 18 years, the number of CATV (Cable television) viewers has increased ten million percent. These are the people who enjoy the full capabilities of their TV sets. Throughout America -in large cities or small communities -the cable delivers to them a large choice of TV programs in living color and crystal -clear black -and -white. CATV has dusted off their window to the world. It can do the same for everyone in America. Systems now under construction will provide their subscribers with up to 20 TV channels over a single cable. These include a wide selection of VHF and UHF broadcast channels and service channels, originated at the head -end, which can cover emergency warnings, time, weather, stock market quotations, and events of purely local interest such as high school sports, town meetings, concerts, etc. This audio -visual highway to our homes is recognized today to be an integral part of total communications. CATV has the down -to -earth potential of becoming the key contributor to total communications-the means whereby the broadest possible range of viewer interests will be served in the future. Techniques are presently being worked out to enable CATV to provide facsimile newspapers in the home, a home library reference service, full educational services, and even a method for shopping by cable. In fact, the future of CATV is limited only by the imagination. For complete information about why the CATV systems of tomorrow are equipped by Jerrold today, write CATV Systems Division, Dept. H, Jerrold Electronics Corporation, 401 Walnut St., Philadelphia, Pa. 19105.
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ST. LOUIS a UTHOR 11811 V6 R6PORTI flU OH8flfl6L 4 news 4 DITIOflS D8ILY The Dallas -Ft. Worth market - Growing ... Thriving ... Pulsating! An area with an increasing amount of important events creating a need for authoritative reporting. Chan- nel 4's professional newsmen keep a constant vigil on the happenings with up -to- the -minute, reliable re- porting - where it happens, when it happens.
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represented nationally by 0100 KRLD-TV The Dallas Times Herald Station. I CLYDE W. REMBERT, President '14 4 BROADCASTING, May 20, 1968 Who's in charge? CLOSED CIRCUIT' With Democratic national conven- tion in Chicago only three short months away, concern is being evinced and Chairman Harley O. Staggers Pressure chamber over virtually inactive status of (D -W. Va.) is known to favor prompt Democratic National Committee, par- wind -up of hearing on WBBM -TV Chi- Plan is being implemented by Presi- ticularly in regard to media arrange- cago matter. dent Vincent Wasilewski of National Association of Broadcasters to have ments at Stockyards amphitheater. Fact that FCC hasn't finished its NAB function as clearing house on Within committee there's reported own investigation, set for forma! hear- handling of urban problem this sum- jockeying for position. with John B. ing June 25, is considered irrelevant mer in top 50 markets. Suggested by Criswell. 35 -year -old treasurer and by subcommittee activists who think CBS Inc. president Frank Stanton, former Oklahoma newsman. osten- FCC has been reluctant to deal ex- plan envisages not only collection of sibly in charge but with few if any peditiously with charges that WBBM- information on how situations are pros on scene. Tv staged and misrepresented news coped with by all radio and television Nominally National committee is event. Also, if activists get their way, stations in top 50 but also to give responsible to President Lyndon B. probe will be expanded with to deal guidance, on request, based on experi- Johnson as party leader, but problem rash of other news-staging charges. ences of station participants. Super- has been accentuated because of Pres- Subcommittee E. member John Moss vising "Cool It" project will be Wil- ident's decision to withdraw. In gen- (D- Calif.) thinks al! such charges liam Carlisle, NAB vice president, eral charge of past three conventions should be run to ground in view of probably with expert in urban affairs as executive has been J. Leo- tuition's currently volatile so- director mood of recruited from university in immedi- nard Reinsch. president of Cox Broad- cial unrest. ate charge. casting, who last fall outlined plans for this year but with no official as- Saturday's children signment. With time running out, Mar- Sparse mail vin Watson, White House liaision as CBS -TV's acquisition of The Mon - Few Oklahoma broadcasters are assistant to President and now post- kees out from under NBC -TV, responding to FCC Commissioners master general. may he forced into officially announced by Fred Silver- Kenneth A. Cox and Nicholas John- act. man. VP, daytime programs, at last son in their request for information week's affiliates meeting in Los An- on programing and employment Abolish FCC? geles (see page 54), is sure indica- practices. Controversial question- tion of things to come in Saturday naires, sent to 51 AM. FM and TV Commissioner Robert T. Bartley of morning line -up of network. The stations on April 12 (BROADCASTING, FCC, who hasn't made formal speech Monkees. which ran for two years on April 15 et seq.), have been com- in two and usually waits past years NBC -TV in nighttime. will be shown pleted and returned by only half - until he has something to say, has ac- in rerun by CBS -TV on Saturday dozen broadcasters. Apparently sta- cepted invitation from Illinois Broad- mornings beginning in 1969 -70. tions are taking commissioners at casters Association to address its con- their word-that they are not obliged This will be spearhead of whole new vention, May 23 in Quincy. His topic to answer questions. Commissioners swing in kids' programing to more "Let's Abolish the FCC." clarified that point at suggestion of wholesome and appealing product. While Mr. Bartley, second in sen- Senator A. S. Mike Monroney (D- Out will go monsters and super- heroes iority, isn't sending up any flares, he Okla.), who intervened in matter feels there should be separation of as soon as existing commitments ex- after receiving complaints from con- pire. Reportedly in will come reruns broadcasting and common - carrier stituent broadcasters. or such as Gentle Ben or informa- functions and may propose that there Two commissioners, meanwhile, are be separate agencies handling these tional type films. Peace, laughter and wholesome adventure will replace proceeding with basic plan -to per- fields. He's evidently convinced FCC suade commission to strengthen re- won't ever get enough money from fright and violence in children's time periods. netva! process. This includes digging Congress to do both jobs well. But if through renewal reapplications of Okla- there are separate agencies, who would homa stations (their renewals are due handle critical spectrum allocations? Bishop in Buffalo June 1) in effort to draw picture of His probable answer: Let President do service in state. But lack of informa- it. Same recommendation may even- ABC -TV officials apparently don't tion they requested will make picture tually come from President's Task intend to sit on their hands if affiliate harder to complete. Force, though it might recommend nonclearance keeps their late -night separate Department of Communica- Joey Bishop Show out of important Indie specialist tions amounting to same thing. markets. In at least one such case they're known to have arranged for Edward Petry & Co. is expected to Waiting for the gun affiliates's competitor to carry pro- make stronger effort for representa- gram. Word is that ABC -TV's regular tion of UHF outlets with establish- Second round of House Investiga- affiliate in Buffalo, Capitol Cities' ment of new sales unit to be headed tions Subcommittee's pot -party probe WKBW -TV. hasn't been clearing Bishop by Art Scott, formerly vice president will involve FCC and will come as but that show will be seen in that in charge of sales for Adam Young - promptly as parent Commerce Com- market beginning June 3 on Buffalo VTM. Group is now in process of for- mittee scheduling will permit -per- Evening News's WBEN -TV, CBS-TV mation and will represent independent haps this week. Subcommittee staff is outlet. WREN -TV will be 150th station UHF as well as some VHF outlets in ready to move on moment's notice, carrying Bishop. medium -sized markets. BROADCASTING, May 20, 1968, Vol. 74, No. 21. Published every Monday by BROADCASTING PUBLICATIONS INC., 1735 DeSales Street, N. W. Washington D. C. 20036. Second -class postage paid at Washington, D. C. and additional offices. Postmaster: Send Form 3579 to BROADCASTING, Washington, D. C. 20036. Now watch! KTLA- 5, Los Angeles has appointed BlairTelevision. KTLA -5 has a string of firsts to its credit. It's the West's first commercial TV station; operates the world's first Telecopter; is always on the spot first with local news. Now KTLA -5 has appointed the nation's number one broadcast representatives, John Blair & Company, to represent the station nationally. Talk about winning innovations. With outstanding variety- entertainment, editorials, personalities, syndications -and Blair Television-KTLA-5 has everything. Ready, set, grow! a BLAIR TELEVISION 6 BROADCASTING, May 20. 1968 WEEK IN BRIEF CBS -TV offers minutes, not money, to affiliates airing Two TV's, one FM are sold for aggregate price of more network sports. Question now is whether principle will than $12 million. WTRF -FM -TV Wheeling, W. Va., goes to spread to other shows since whole TV network system is Forward Communications Corp. for $7 -plus million; WRVA- under serious reappraisal by advertisers. See .. TV Richmond to Jefferson Standard for $5 million. See ... STATION RELATIONS UPHEAVAL? ... 21 $12 MILLION FOR TWO ... 40 Radio Advertising Bureau -Association of National Ad- FCC clarifies its interim policy that freezes transfers vertisers workshop takes on evangelistic air as leading and assignments pending resolution of one -to -a- customer advertisers tell how radio delivered the goods, praise its rulemaking, but stands fast by it in denying petitions for flexibility during special campaigns. See .. reconsideration. See .. . PROOF OF PUDDING ... 26 ONE -TO -A CUSTOMER ... 44 Advertisers put estimated $10.5 million on three radio CBS top brass at affiliates meeting fire double salvo networks, 1968 quarterly report of Broadcast Advertisers at those outside and inside broadcasting who would cir- Reports show. General Motors is top advertiser; Corn cumscribe its journalism function; urge station people Huskers hand lotion top product. See ... to wake up and be counted. See .. '68 RADIO'S BEST SO FAR ... 28 BROADCAST -JOURNALISM PERILS ... 50 Foods, toiletries, tobacco show marked increase in na- NAB urges selected stations to cooperate with exten- tional TV spending, say TVB estimates, but real gains sive NAB -sponsored Land Associates study on local pro- were made by insurance, transportation -travel products. graming, warns against wired city- television concept. All in all 1967 was $2.6- billion TV year. See ... See... RELYING MORE ON TV ... 32 SPECTRUM RESEARCH ABOUNDS ... 62 Consumers' white knight Ralph Nader tells New York In what may be unprecedented move FCC may permit Sales Executive Club days of buyers' acquiescence to Teleprompter- Hughes to provide "cableless" CAN service shoddy merchandise, spacious advertising are over; bad to parts of New York City, but may deny use of this ads are those that fail to fulfill proper function. See .. . microwave service on national basis. See ... NADER ON ADS ... 36 NEW YORK'S LINELESS CATV ... 63 DEPARTMENTS AT DEADLINE 9 MONDAY MEMO 18 imadcastig BROADCAST ADVERTISING 21 OPEN MIKE 17 CHANGING HANDS 43 PROGRAMING 50 Published every Monday by BROAD- CASTING PUBLICATIONS Inc. Second -class CLOSED CIRCUIT 5 WEEK'S HEADLINERS 10 postage paid at Washington, D. C., and additional offices. DATEBOOK 14 WEEK'S PROFILE 85 Subscription prices: Annual sub- EDITORIAL PAGE 86 scription for 52 weekly issues $10.00. Annual subscription including Year- EQUIPMENT & ENGINEERING 62 book $20.00. Add $2.00 per year for Canada and $4.00 for all other coun- FANFARE 66 tries. Subscriber's occupation re- quired. Regular issues 50 cents per FATES & FORTUNES 69 copy. BROADCASTING Yearbook, published every January, $10.00 per FINANCIAL REPORTS 64 copy. AMERICAN BUSINESS PRESS, INC. FOR THE RECORD 72 Subscription orders and address changes: Send to BROADCASTING Cir- 69 culation Dept., 1735 DeSales Street, INTERNATIONAL N.W., Washington, D. C., 20036. On changes please include both old and LEAD STORY 21 new addresses plus address label from THE MEDIA 40 front cover of magazine. BROADCASTING, May 20, 1968 7 View from the top! PORTFOLIO I PORTFOLIO II THE TEXAN TRICK OR TREAT THE DESILU PLAYHOUSE THE UNTOUCHABLES PARAMOUNT TELEVISION A DIVISION OF PARAMOUNT PICTURES CORPORATION 5451 MARATHON STREET. HOLLYWOOD, CALIF. 90038 TELEPHONE (213I 463-0100 8 BROADCASTING, May 20, 1968 Late news breaks on this page and on page 10 Complete coverage of week begins on page 21 AT DEADLINE s and public from unwarranted attacks. awards went to WCAU -TV Philadelphia Chicago court hears Mr. Ohlhaum. asked if First Amend- and WGN -TV Chicago for traffic safety ment doesn't require that any rules be programs and to three TV spots on fairness arguments least restrictive possible, replied yes but household poisons sponsored by Coun- explained FCC doesn't feel rule is re- cil on Family Health. FCC's new personal -attack rules un- strictive since it only asks broadcasters der fairness doctrine went under legal to do what they already are doing on microscope in Chicago Friday (May their own initiative. He said rule merely Early start promised 17) as U. S. Court of Appeals for curbs, bad journalists. To another ques- Seventh Circuit heard arguments on tion he admitted if court says Com- appeals brought by Radio -Television munications Act "doesn't give use the for wire -less CATV News Directors Association. CBS, NBC power. that is the end of the case." and various station interests. Teleprompter Corp. is preparing for Case is expected to get early ruling Coverage of peace talks early start of cable -less CATV system so U. S. Supreme Court may include it on commercial basis in New York pending litigation in Red in considering impeded by Paris unrest City and two rural areas. Lion case also involving basic constitu- Irving Kahn, president and chair- doctrine D- tionality of fairness (BRo. Current widespread and violent un- man of Teleprompter, disclosed com- CASTING, April 22). rest among French students and work- pany's plans Friday (May 17) after argument Sparsely attended Chicago ers may test ingenuity of U. S. networks receiving word of FCC action granting Latham was before Circuit Judges Cas- covering Paris peace talks between U. S. conditional authorization for such serv- Swygert and Roger Kiley. tle, Luther M. and North Vietnam negotiators, partic- ice (see page 63). and NBC oppose They heard RTNDA ularly in use of facilities and personnel. Mr. Kahn estimated that Amplitude Amend- FCC rule as violation of First Producers and directors of government - Modulated Link (AML) system, de- view was case needn't ment. CBS that controlled national network, Radiodif- veloped and owned by Hughes Air- be decided on broad constitutional point fusion- Television Francaise. walked off craft Co. and Teleprompter, would be personal- attack rule falls first as since job Friday (May 17) and were ex- in operation commercially in New violation of statutory procedure action. pected later that day to vote on pro- York in two weeks. FCC told court that its new rule seeks posed unlimited strike. Hughes and Teleprompter own CATV merely to preserve "open marketplace Strike, networks said, may affect system serving upper Manhattan. Mr. for ideas" on air and provide milder technicians being used and equipment Kahn said present AML transmitter sanctions than license loss. hence is being borrowed from French govern- could provide service for 85% of reasonable guide in only media field ment. NBC, in charge of TV pool franchise area. which covers 400,000 where access is limited by nature of coverage, said it will use its own film dwelling units. He says system has spectrum. crews, and ship film to Brussels where 5,500 paying subscribers, with orders RTNDA and station group view was it will be put on satellite. for 7.500 more. argued by Archibald Cox, Harvard Uni- Whatever problems face existing Mr. Kahn said commercial service versity law professor and former Soli- large network crews in Paris won't be to rural areas would start "in immediate citor General of U. S. CBS counsel encountered by stars of NBC -TV and future." It's understood that one area was Lloyd N. Cutler; NBC, Raymond CBS -TV news programs. They're home will be in Pacific Northwest. case was by Falls Jr. FCC argued now after peace talks took secretive Commission said it is interested in Daniel Ohlbaum, deputy general coun- turn (see page 59). testing Teleprompter proposal as means agency. sel of of "expanding CATV service to sub- Judges attorneys often interrupted to Radio for summer urban and rural areas too sparsely pop- question issues in case. Professor Cox, ulated" to be economically served by asked if 315 political equal section Remington Electric Shaver Division time law also might be unconstitutional of Sperry Rand Corp., New York. under same logic, indicated that in launches five -week, youth- oriented spot extreme answer was but suggested yes, radio campaign for "Selectro" shaver 315 may have "distinguishing differ- today (May 20). Commercials will run Resigns ABC post ences." He explained he feels 315 on 65 stations in 40 markets. treats stations in common carrier fash- Background music was ion whereas fairness doctrine rules un- created and James E. Conley, president of performed musical lawfully inhibit licensees' "publisher by trio Cashman, ABC Owned Television Stations Pistilli West. from function." He noted also 315 does not & chosen competi- Division, is understood to have tion with other groups. Young & Rubi- require broadcaster to carry mandatory resigned that post after six- and -a- cam. New York, is the agency. reply at station's expense. half years in ABC organization. Mr. Cutler. asked if view aired by Company has not yet appointed licensed broadcaster doesn't carry with TV spots win awards successor for Mr. Conley, who it some sort of government endorse- previously served as president of ment in public mind, agreed no one has National Safety Council, Chicago. ABC Television Spot Sales and right to license but having obtained one cites several TV spots and programs earlier was with CBS -TV in vari- he does have right to "be good journal- among best of 1967 films on safety. ous sales executive capacities. Mr. ist." Then asked how bad broadcast Council gave "outstanding" rating to Conley's future plans are un- journalists can be curbed, he said libel three spots sponsored by Insurance In- known. laws already protect both individuals stitute for Highway Safety. Merit more AT DEADLINE page 10 BROADCASTING, May 20, 1968 9 WEEK'S HEADLINERS Bob Edell, di- before leasing for executive positions director of corporate services, Cowles rector of sales de- with Crowell -Collier Broadcasting Corp.. Communications Inc.. elected VP. velopment and re- Los Angeles, and ABC -TV. New York. search for Storer He returned to Storer Broadcasting last Peter D. Forsch, Broadcasting's year. director of adver- WI-IN New York, tising and sales named corporate Charles B. promotion. The director of adver- Brakefield, presi- Nestle Co., elect- tising and public dent of Cowles ed chairman of relations for Stor- Broadcasting radio advertising er Broadcasting Service Inc. committee of As- Mr. Edell Co.. Miami ( w'IHC- AM- FNI -TV sociation of Na- Beach, Fla., Mr. Memphis) and VP tional Advertisers. Edell first joined Storer with wcBS -Tv of Cowles Com- He succeeds AI- Miami in 1955, transferred to Storer's munications Inc.. Mr. Forsch fred G. Waack wt etc-Tv Detroit as director of adver- named to addi- of Household Fi- tising, sales promotion and public re- tional post of nance Corp. Committee has worked with lations. Three years later he joined Mr. Brakefield president of Radio Advertising Bureau in develop- Miami corporate staff as associate di- Cowles Florida ing radio advertising workshop (see rector of advertising and public rela- Broadcasting Inc. WESH -TV Daytona page 26), and in such areas as research tions and national promotion manager Beach -Orlando, Fla.) . Charles C. Sibre, and rate information l'or stations. For other personnel changes of the week see FATES & FORTUNES cable. It also said "demonstration of Seeks more time SAG 1966 TV commercials contract, experimental commercial operations in to all advertising agencies throughout one major city" would be useful in National Association of Broadcasters country that have signed letter of ad- furnishing information on public ac- Friday I May 17) asked FCC to extend herence to commercials contract, and ceptance of service and Its technical time for filing comments on proposed to joint policy committee on broadcast and economic aspects vis -a -vis under- rulemaking that would prohibit com- talent union relations. ground cable installation." mon ownership or control of more than SAG said it "deplores this invasion Commission action un proposal to one full -time station in market (see and erosion of American labor contracts make commercial use of system. in page 441. and standards." It warned that if prac- which 18 -gc band is used as substitute NAB wants filing time moved from tice of runaway commercial TV pro- for cable short -haul CATV relay serv- June 36 to Sept. 16; replies from Sept. duction continues "economic action" ice, came at helpful time for Tele- 16 to Sept. 30. Change in dates was trill be taken. prompter-Hughes CATV system in New requested so that matter, which NAB York, according to Mr. Kahn. says is "drastic departure" of long- Recommends denial "Now we will no longer be depend- standing procedure in dealing with con- Denial of license renewal for wwIT ent upon even the reluctant cooperation centration and diversification of broad- Canton, N. C., has been recommended of the phone company in the use of its cast interests on ad -hoc basis, could be in initial decision by FCC hearing ex- underground ducts -or poles in other discussed at June 17 -21 NAB board of aminer issued Friday (May 17). areas-and we can offer faster as well directors meeting. Examiner Chester F. Naumowicz Jr. as better CAN service than companies held that "the applicant lacks the char- using telephone facilities." he said. Joins Wilding acter qualifications ordinarily required One condition Teleprompter must of a licensee." Decision is subject to meet, as revealed in commission an- Howard B. (Howdee) Meyers, for- appeal to commission. nouncement Friday. is requirement that merly vice president -general manager. Examiner held that principals of company permit other CATV fran- midwest division. Venard, Torbet B: station violated commission's "regula- chise holders in New York to partici- McConnell, joins Wilding Inc., Chicago, tory concepts" in two particulars -that pate in experiment. Mechanics of coop- as account executive and producer. He Dalton R. Paxton participated in eration will be left to Teleprompter to has produced full -length films on his "strike" application designed to block develop. own for dozen years. introduction of competition in Canton Technically, commission action was and that principals. at time they ac- not authorization but, rather, invitation New threat to actors: quired control of station in 1958 to amend pending applications and file "knowingly misrepresented" to com- additional ones in accordance with con- runaway TV commercials mission true consideration which ditions. they paid for their interest. Mr. Kahn said he is "satisfied" with Screen .Actors Guild hailed notice conditions and indicated no discourage- over weekend that it's "deeply con- Split movie run ment at commission action denying pe- cerned about growing practice of film- tition for rulemaking aimed at estab- ing commercials in foreign countries WI-1..D-TV Chicago over weekend be- lishing service on nationwide commer- for broadcast on U.S. television to ad- gan new movie policy whereby single cial basis. He said he will apply again vertise U.S. -made products for sale to feature will be aired seven or eight as soon as he can prove with current U.S. consumers." times each week but at different hour operation that system is feasible. Notice was sent to all signatories of each day. for summer living schedules. 10 BROADCASTING, May 20, 1968 Our business `nJ is mass communication in its most sophisticated form and our most important function is fast, factual news dissemination to the public! In this connection, WMAR -TV and the following members of its news photography staff have recently won awards: Joseph Tomko Robert Fleischer Frank Cronin Named Newsreel Won 2nd place in spot Won an award for his Cameraman of the Year news and 3rd place in outstanding coverage -first in general news - general news by the of major fires by the first in features -by Baltimore Press Baltimore Fire Fighters the Baltimore Press Photographers Association. Photographers Association. Association. WMAR -TV Named Television Newsreel Station of the Year by the Baltimore Press Photographers Association. WMAR -TV Won first award for news reporting in depth by the Chesapeake Associated Press Broadcasters Association which includes Maryland, Delaware and the District of Columbia. No Wonder.... In Maryland WMAR-TVsMost People Watch COLOR -FULL CHANNEL 2, SUNPAPERS TELEVISION TELEVISION PARK, BALTIMORE, MD. 21212 Represented Nationally by KATZ TELEVISION BROADCASTING, May 20, 1968 11 Another Reason We Can Hardly Wait For Next Season "JULIA' At the moment, "Julia" is not nearly as well known as Diahann Carroll. But then, Miss Carroll has had a head start. For the last dozen years she's been scoring solid successes -as singer and actress -in TV, the theater, supper clubs and motion pictures. "Julia," on the other hand, is a Twentieth Century -Fox comedy-drama series that won't make its debut until Septem- ber. When it does -under the pro- duction supervision of multi -talented Hal Kanter -it will enjoy the tremendous advantage of having Miss Carroll in the title role. The lovely Diahann plays a nurse in the health office of a large corporation. At work, she reports to a cranky -but- lovable general practitioner, brilliant- ly portrayed by co-star Lloyd Nolan. At home, she reports to her captivating six -year -old son, whose father was a recent war fatality in Vietnam. Just how "Julia" copes with her respon- sibilities as a nurse and a mother is the basis for a disarmingly engaging and truly different TV series. NBC TELEVISION NETWORK El Don't Just Stand DATEBOOK A calendar of important meetings and events in the field of communications. 1968 RAB REGIONAL SALES CLINICS Still All Summer May 21- Kansas City, Mo.. Sheraton sIIndicates first or revised listing. Motor Inn. season just May 23-Chicago, Sheraton Chicago. Whether the broadcasting MAY June 4- Boston, Somerset hotel. passed was your best, your worst, May 20-21--Meeting of National Association June 6- Philadelphia, Sheraton Phila- or just so -so, there is a unique op- of Broadcasters TV code board. New York. delphia. to make May 20 -22- Region six Institute of Electri- June 14- Little Rock, Ark., Marion portunity this summer sure hotel. that next year is better. cal and Electronics Engineers conference, based on theme of "Electronics Serving The major ingredient in a station's Mankind." Principal speakers are Sen. Mark do success comes from what you O. Hatfield (R -Ore.) and Dr. Alfred Eggers, May 26 -28- Fourth annual Theater, Televi- yourself, the programs under your assistant administrator for policy at National sion and Film Lighting Symposium, spon- Aeronautics and Space Administration. sored by Illuminating Engineering Society. control. The network helps - it Sheraton Motor Inn, Portland, Ore. helps a lot, but interestingly enough, Barbizon -Plaza, New York. May 20- 22- Spring convention of Kentucky you can be number one in your mar- May 26- 28-Annual spring meeting of the Broadcasters Association. University of Ken- Pennsylvania Association of Broad,setere ket regardless of network affiliation. tucky officials plan Kentucky Broadcasters Speakers include Governor Raymond News, weather, sports, feature film Day in connection with the convention. Shafer and William Carlisle, National Asso- presentation, local women's pro- Phoenix hotel, Lexington. ciation of Broadcasters vice president for grams, children's programs, and syn- May 21- Meeting of the Connecticut Broad- television. Host Farm motel, Lancaster. casters Association. Fairfield University, dicated shows in varying degrees Fairfield. May 27- Annual broadcasters golf wing - are all critical ingredients in a sta- ding, sponsored by Southern California May 21- Annual stockholdrs meeting, Broadcasters Association. Lakeside Country tion's total image, and you need to Bartell Media Corp., to elect directors, to Club, Toluca Lake, Calif. know and their individual strengths authorize issuance of 250,000 shares of pre- 27- Plenary session, Administrative weaknesses. ferred stock, to sell five -year warrants to May Weis, Voisin, Cannon Inc., and to transact Conference of the U. S. Speakers: Chief For example, do you know whether other business. Drake hotel, New York. Justice Earl Warren and Attorney General your rating strength in the netos Ramsey Clark. Department of State audi- May 21- Annual stockholders meeting, torium, Washington. block comes from the news people, American Broadcasting Companies, to elect the weatherman, the sports report- May 27- Deadline for filing comments on directors, to vote on authorizing issuance of FCC's proposed rulemaking that would per- er? Is one or more of these per- up to 2 million shares of preferred stock mit standard broadcast stations operated by sonalities weak? Do the personali- and to transact other business. New York. remote control to transmit telemetry sig- ties work as a team and contribute May 21- Annual stockholders meeting, nals by intermittent subsonic tones. 20th to the total rating? How do all these Century Fox Film Corp., to elect di- May 28 -29- Conference on antitrust and rectors, and to transact other business. 20th monopoly policy in the field of communica- people stack up on your competitors' Century -Fox studio, Los Angeles. stations? tions, sponsored by the Council on Antitrust May 21 -23-Annual spring meeting of Illi- and Trade Regulation of the Federal Bar As- You can't find the answer in a rating nois Broadcasters Association. Speakers in- sociation. Mayflower hotel, Washington. book, but you can through the work clude FCC Commissioner Robert T. Bartley we do. We have supervised over 100 and Vincent Wasilewski, National Associa- JUNE tion of Broadcasters president. Holiday Inn, market studies in depth, with over Quincy. June 2- Commencement at Syracuse Uni- 55,000 in -home, in- person interviews. versity. Speaker will be Walter Cronkite, managing editor of the CBS Evening News. We have worked in 23 of the top 30 May 22- Annual stockholders meeting, John Blair and Co., to elect directors, to Syracuse University, Syracuse, N. Y. markets, and for clients in markets increase authorized contomn shares from June 3- 5-11th international conference of beyond the top 100 as well. 1.5 million to 2.5 million. and create 500,000 Sales Promotion Executives Association. We have been developing the tech- shares of preferred stock, and to transact Speakers include John Phillips, president, other business. Dorset hotel, New York. niques of depth study and recom- R. J. Reynolds Co., and Robert G. Reed IïI, May 22 -1968 American TV & Radio Com- vice president and general manager, Cities mendation and have used them suc- Service Oil Co. cessfully for over sixteen years. mercials Festival. New York. 3- Annual convention, Electronic McHugh and Hoffman, Inc., is in its May 22- Deadline for reply comments on June 6- FCC proposed rulemaking to explore possi- Industries Association. Ambassador hotel, seventh year, and was founded to bility of using actual field strength meas- Chicago. apply all of the things we have urements to determine coverage of TV and June 4- Annual stockholders meeting, MCA learned to the study of radio and FM stations, instead of present theoretical Inc., to elect directors. to approve increase television station images. field strength charts. of common shares to 9,750,000, to ratify stock option and stock investment plans, and to We have some ama zing success sto- May 23 -24 -Board meeting of Broadcasters transact other business. Sheraton- Black- ries to tell you Promotion Association. Marriott Inn, Phila- which can verify by delphia. stone hotel, Chicago. talking directly to station managers June 5- Deadline for filing reply comments all over the country. We May 23 -24- Spring convention of the Ohio FCC's proposed rulemaking that would would like Association of Broadcasters. Speakers in- on to make a presentation with no ob- permit standard broadcast stations operated clude author William Buckley; Bill Leonard, by remote control to transmit telemetary ligation on your part. Just give us CBS News vice president; Richard Block. signals by intermittent subsonic tones. a call. president of Kaiser Broadcasting Corp.; Art Schreiber, assistant general manager of June 6 -7- Meeting of the South Dakota Don't waste the valuable time be- KYW Philadelphia; Dick Reeves of WCBS Broadcasters Association. Speakers include tween the major sweep rating books. New York; Simon Goldman, president of his Thom R. Winkler, manager of the National Don't just stand still all summer. own station group, and Ed Hearn of the De- Association of Broadcasters radio code, and troit office of Radio Advertising Bureau. William Walker, NAB's director of broad- Sheraton -Cleveland hotel, Cleveland. cast management. Ramada Inn, Sioux Falls. May 23 -25-Meeting of the Iowa Broad- June 6 -7- Spring meeting of Missouri casters Association. Speakers include Harold Broadcasters Association, Holiday Inn, Niven, vice president, planning and develop- Springfield. ment, NAB. Whitney hotel, Atlantic. June 6 -8- Seminar on topic "Broadcasting McHUGH AND May 25- Southwest regional conference of and the Democratic Process," sponsored by HOFFMAN, INC. the Radio -Television News Directors Asso- Federal Communications Bar Association. Television ciation. Included will be sessions on libel, Williamsburg, Va. & Advertising Consultants free press and fair trial, FCC, broadcast news and other areas of current interest. June 6 -9 -Joint convention of AP and the 430 N. Woodward Avenue WBAP -TV Fort Worth. Alaska Broadcasters Association. Sitka. Birmingham, Mich. 48011 May 25- Annual meeting of Chesapeake June 7 -8- Meeting of the Wyoming Broad- AP Broadcasters Association. Holiday Inn casters Association. Speakers include Doug- Code Downtown, Baltimore. las Anello, National Association of Broad- Area 313 casters general counsel. Ramada Inn, Casper. 644 -9200 May 26 -27- Meeting of Ohio CATV Associ- ation. Airport Holiday Inn, Columbus, Ohio. June 7- 8- Meeting of Wyoming AP Broad- 14 BROADCASTING, May 20, 1968 For years we've been offering a 30 -day free trial, a full year's warranty on parts and labor, an increase in effective coverage, a guarantee of protection against overmodulation without distortion -but there are still a few of you who haven't tried AU DI MAX and VOLU MAX. You sure are a tough audience! Audimax reacts to any given program situation in imax and limits peaks without side effects. Its action exactly the same way as your best audio man would may be gentle or microsecond fast. That depends on - only a lot faster and more efficiently. It eliminates the program waveform but the end result of the distortion, thumping, pumping, audio "holes ", and Audimax- Volumax team is always a more even and bridges through program pauses to eliminate the pleasant sounding program that may be transmitted "swish -up" of background noise. It even returns the safely at much higher effective power levels. That's gain to normal during standby conditions. Big another big claim we'll back up with a free trial. claims? You bet. But we're willing to back them up We've even got a claim for FM and TV broadcasters. with a 30 -day free trial in your own studio. After that, FM Volumax is absolutely guaranteed to prevent FM send us $665 if you like it. If not, send it back - overmodulation and SCA crosstalk without distortion. freight charges collect. What can you lose? By keep- This one costs $695. ing average modulation up, everybody wins. Write and let us back these claims with a 30 -day free Volumax for AM broadcasters costs the same as Aud- trial. Or better yet -call us collect at (203) 327 -2000. PROFESSIONAL PRODUCTS LABORATORIES '4 1141... Stamford, Connecticut. A Division of Columbia Broadcasting System, Inc. BROADCASTING, May 20, 1968 15 BROADCASTING PUBLICATIONS INC. casters, in conjunction with Wyoming As- ParsmENT SOL TAISHOn sociation of Broadcasters. Casper. VICE PRESIDENT MAURY LONG TVB REGIONAL SALES CLINICS June Meeting of the North Dakota VICE PRESIDENT EDWIN H. JAMES 8- May 24- Boston, Sheraton Plaza. SECRETARY LAWRENCE B. TAISHOFF Broadcasters Association. Speakers include TREASURER B. T. TAISHOFF Thom R. Winkler, manager of the National May 27- Buffalo, N.Y., Sheraton Mo- COMPTROLLER IRVING C. MILLET Association of Broadcasters radio code, and tor Inn. ASST. TREASURER JOANNE T. COW AN William Walker. NAB director of broadcast June 17 -Los Angeles, Sheraton Wil- management. Edgewater Inn, Detroit Lakes, shire Motor Inn. Minn. June 18 -San Francisco, Sheraton June 9 -11- Annual summer convention of Palace. ,Broadcasting Florida Association of Broadcasters. Speak- June 19- Portland, Ore., Sheraton Mo- ers include Vincent Wasilewski, NAB presi- (or Inn. dent, and Stephen Labunski, president NBC June 20- Denver, Sheraton Mailibu. Executive and publication headquarters: Radio. Tides hotel, St. Petersburg. BROADCASTING- TELECASTING Bide.. 1735 DeSales Street. N. W., Washington, D. C. 20036. Tele- June 12- 14- Montana Broadcasters Associa- phone: 202 638 -1022 tion convention. Speakers include Al King, National Association of Broadcasters direc- JULY iLDITOR AND PUBLISHER tor Sol Taishoff of station relations. Glacier Park Lodge, July 7 -11 -First annual national convention East Glacier Park. of American Advertising Federation. Port- Editorial June 12- 14- Meeting of the Virginia As- land Hilton, Portland, Ore. sociation of Broadcasters. VICE PRESIDENT AND EXECUTIVE EDITOR Speakers include July 12- 14- Annual summer convention of Edwin H. James Hollis M. Seavey, assistant to vice president, Wisconsin Association of Broadcasters. Pio- EDITORIAL DIRECTOR (New York) government affairs. National Association of neer Inn, Oshkosh. Rufus Crater Broadcasters. FCC Commissioner Lee Loev- MANAGING EDITOR inger and Representative John O. Marsh July 14- 16- Annual summer convention of Art King (D -Va). Conference Center, Williamsburg. South Carolina Association of Broadcasters. Ocean Forest hotel, Myrtle Beach. SENIOR EDITORS: Frederick M. Fitzgerald. June 13- 15-- Meeting of the Colorado Earl B. Abrams, Lawrence Christopher Broadcasters Association. Antlers hotel, July 15-Deadline for filing comments (Chicago). Leonard Zeidenberg, David Ber - lvn (New York). Rocco Famighetti (New Colorado Springs. on FCC proposed rulemaking to permit type -approval of AM modulation monitors York), Morris Gelman (Hollywood), Sherm for filing comments Brodey. ASSOCIATE EDITORS: Joseph A. Esser, June 14- Deadline that do not incorporate indicating meters. F. Martin Kuhn, Robert A. Malone, Martin on FCC's proposed rulemaking to specify, in Mitchell. Steve Summers; STAFF WRITERS: lieu of the existing MEOV concept, a stand- July 16-New deadline for filing reply corn- C. Anthony Beargie, Murray M. Martz, Sue ard method for calculating radiation for use ments on FCC's proposed rulemaking to M. Tropin; EDITORIAL ASSISTANTS: Steve Mil- in evaluating interference, coverage and specify, in lieu of the existing MEOV con- lard. Marcia Sanford, SECRETARY TO THE PUB - overlap of mutually prohibited contours in cept, a standard method for calculating ra- LISHER: Gladys L. Hall. the standard broadcast service. diation for use in evaluating interference, coverage and overlap of mutually prohibited June 15 -18- Thirty -third annual Georgia contours in the standard broadcast service. Business Association of Broadcasters summer con- VICE PRESIDENT AND GENERAL MANAGER vention. Speakers include FCC Chairman July 21 -23 - Annual summer convention Maury Long Rosel H. Hyde; Elmer Lower, ABC News of Idaho State Broadcasters Association. NATIONAL SALES MANAGER president; Representative Williamson Stuc- Speakers include Al King, National Asso- Warren W. Middleton (New York) key (D -Ga.) Holiday Inn, Callaway Gardens. ciation of Broadcasters director of station ADVERTISING DIRECTOR relations. Ponderosa Inn, Burley. Ed Sellers June 16 -28 -First annual seminar in mar- INSTITUTIONAL SALES MANAGER keting and advertising strategy, sponsored aluly 24- Deadline for filing reply com- Eleanor Manning by American Advertising Federation, deal- ments on FCC's proposed rulemaking that class PRODUCTION MANAGER: George L. Dant: TRAF- ing with "changing and challenging fron- would provide simplified procedure for rrC MANAGER: Harry Stevens: Arms-ram Peo- tiers of knowledge affecting advertising IV AM power increases, and promote for DUCTION- TRAFFIC MANAGER: Bob Sandor; CLAS- plans and techniques." Northwestern Uni- those stations stricter compliance with SIFIED ADVERTISING: Margaret E. Montague; versity, Evanson, Ill. For information: Pro- minimum separation rules. ADVERTISING ASSISTANTS: Carol Ann Cunning- fessor George T. Clarke, AAF management ham, Dorothy SECRETARY Deadline filing reply com- Coll; To THE GEN- seminar 655 Madison Avenue, New July 26- for ERAL MANAGER: Doris Kelly. director, FCC's York 10021. ments on proposed rulemaking that COMPTROLLER: Irving C. Miller; ASSISTANT would permit type- acceptance and use of AUDrroR: Eunice Weston. June 17 -21- Meeting of board of directors automated FM transmitters. of National Association of Broadcasters. July 28 -Aug. 9- Eleventh annual seminar in Circulation Washington Hilton, Washington. marketing management and advertising CIRCULATION DIRECTOR June 20- 23- Annual summer meeting of sponsored by the American Advertising David N. Whitcombe Maryland- District of Columbia- Delaware Federation. Harvard Business School, Bos- SUBSCRIPTION MANAGER Broadcasters Association. Henlopen hotel, ton. For further information write or call Richard B. Kinsey Rehobeth Beach, Del. George T. Clarke, director, Bureau of Edu- William Criger, Jane B. Decker, Marilyn cation and Research. American Advertising Johnson, Kwentin Keenan, Stanley Palczew- June 22 -27 -World Assembly, sponsored by Federation, 655 Madison Ave., New York ski Jr., Katherine Tucker, Phyllis Wachten- World Association of Christian Broadcasting. 10021. (212) TEmpleton 8 -0325. dorf. Oslo, Norway. J uly 30-New deadline for filing reply com- Bureaus June 23- 26- Annual Consumer Electronics ments on FCC proposed rulemaking to per- type -approval New York: 444 Madison Avenue, 10022. Tele- Show, sponsored by consumer products di- mit of AM modulation moni- phone: (212) 755 -0610. vision, Electronic Industries Association. tors that do not incorporate indicating EDITORIAL DIRECTOR: Rufus Crater; SENIOR Americana and New York Hilton hotels, meters. EDrroRS: David Berlyn, Rocco Famighetti; New York. ASSOCIATE EDITOR: Michael Hornberger; STArr AUGUST WRITERS: George de Pue, Hazel Hardy, Lin- June 24- Deadline for filing comments on da Miller; NATIONAL SALES MANAGER: War- FCC's proposed rulemaking that would pro- August 30- September 1 -1968 International ren W. Middleton; INsrrruTloNAL SALES MAN- vide simplified procedure for class IV AM Radio -TV -Press Exhibition, sponsored by AGER: Eleanor R. Manning; EASTERN SALES power increases, and promote for those International Broadcasters Society "to pro- MANAGER: Greg Masefield; ADVERTISING As- mote interdisciplinary dialogue within the sISTANr: Laura D. Gereau. stations stricter compliance with minimum separation rules. mass communications media." The IBS Chicago: 360 North Michigan Avenue, 60601 Honours List will be announced at the an- Telephone: 312 236 -4115. June 29 -July 2 -17th annual National Cable nual honours ceremony. Hotel Het Hof Van SENIOR EDrroR: Lawrence Christopher; Mm- Television Association convention, Shera- WEST SALES MANAGER: David J. Bailey; As- Holland, Hilversum, The Netherlands. For sISTANT: Rose Adragna. ton- Boston hotel, Boston. information interested personnel of the radio, television and press industry should Hollywood: 1680 90028. North Vine Street, June 26- Annual stockholders meeting of write: The Secretariat, International Broad- Telephone: 213 -463 -3148. SE îros Murcia: Mor- Standard Radio Ltd. Toronto. ris Gelman; WESTERN SALES MANAGER: Bill casters Society, Zwaluwlaan 78, Bussum Merritt. June 27- Deadline for filing comments on (NH) The Netherlands. ASSISTANT PUBLISHER FCC's proposed rulemaking that would per- Lawrence B. Taishoff mit type- acceptance and use of automated SEPTEMBER FM transmitters. Sept. 9 -11-Electronics and Aerospace Sys- BROADCASTING* Magazine was founded in 1931 June 27- 29-Mutual Advertising Agency tems Convention (EASCON), sponsored by by Broadcasting Publications Inc.. using the Network conference on from Group on Aerospace and Electronic Systems, title, BROADCASTING*-The News Magazine of "Creativity, the Fifth Estate. Broadcasting Advertising* Accounting to Zip -Codes," Hyatt House, Institute of Electrical and Electronics Engi- was acquired in 1932, Broadcast Reporter in Denver. neers. Dr. Burton I. Edelson, Communica- 1933 and Telecast* in 1953. BROADCASTING - tions Satellite Corp., Washington, is technical Ta.acASrnrc was introduced in 1946. June 28- 29- Annual summer meeting of *Reg. U. S. Patent Office Oklahoma Broadcasters Association. West- Copyright 1968, Broadcasting Publications Inc. ern Hills Lodge, Wagoner. Indicates first or revised listing. 16 (DATEBOOK) BROADCASTING, May 20, 1968 program chairman. Sheraton -Park hotel, OCTOBER Washington. . October 14 -18 -11th annual International Sept. 13 -15- Meeting of the Maine Associa- Film & TV Festival of New York. encom- film For tion of Broadcasters. Speakers include passing all phases of production. Your Blair Man Knows . . . Douglas Anello, National Association of details and applications: Industrial Exhibi- Broadcasters general counsel. Sebasco tions Inc., 121 West 95th Street, New York Estates, Bath. 10036. uSept. 15 -17- Meeting of the Nebraska October 18 -19- Annual meeting of New CHECKING OUR CHEMISTRY prompts an- Broadcasters Association. Cornhusker hotel, York State AP Broadcasters Association. other industry investment in the Wheeling Lincoln. Buffalo. area. Air Products & Chemicals, Inc., of Al- lentown, Pa., announced construction of a uSept. 16 -19 -35th National Premium Show. NOVEMBER Navy Pier, Chicago. multi -million dollar oxygen and nitrogen "'Nov. 17- 20- Annual convention of Broad- facility in Natrium, 8 miles south of uSept. 19 -21-Meeting of the Louisiana As- casters Promotion Association. Deauville WTRF -TV's transmitter. The new plant sociation of Broadcasters. Speakers include hotel, Miami Beach, Fla. will he built between PPG's Industrial Douglas Anello, National Association of Chemical Division and Broadcasters general counsel. Downtowner atNov. 19- 22-Forty- fourth annual National the Mobay Chem- Motor Inn, New Orleans. Association of Educational Broadcasters con- ical Company and will feed tonnage vention. Sheraton Park, Washington. quantities of gas by pipeline to both !Sept. 20 - Luncheon of Pacific Pioneer firms. Scheduled for completion late this Broadcasters. Sportsmen's Lodge, North Hol- allov. 22 - Luncheon of Pacific Pioneer year, construction payrolls will pour into lywood, Calif. Broadcasters. Sportsmen's Lodge, North Hol- the market and it's anticipated that op- lywood, Calif. erational payrolls will approach a million 27 inSept. -29-Meeting of the Hawaiian As- dollars a year when the plant is under- sociation of Broadcasters. Surf hotel, Kavai. . Indicates first or revised listing. way. More and more money pouring into the pockets of the WTRF -TV audi- ence. Is your advertising reaching the rich, Wheeling -Steubenville TV Market? OPEN MIKE® Color camera coverage I am writing to you in hopes of hav- BLAIR TELEVISION publish . . . We ing you this letter. Representative for EDITOR: Congratulations on the fine would like to receive tapes of program- coverage your editorial staff prepared ing from stations around the country on this year's National Association of so that we may keep this project going. Broadcasters show. It certainly was a Any type of tape would be welcome, we WTRETV large and costly undertaking but I am have facilities available for copying all Color Channel 7 -NBC sure the complete and detailed results types, full- track, half -track or quarter- track. We tape were well worth the effort to your dub the original from Wheeling, West Virginia readers. the stations over to a four -track mono However, I would be remiss if I do format with four hours of programing not correct one point. On page 57 per tape. [BROADCASTING, April 15] you stated As I mentioned previously this is a that ... Sarkes Tarzian and RCA offer nonprofit venture with the cost of the color cameras with four -tube pick up tape and postage to Vietnam and Thai- systems. Obviously this is not compat- land being carried wholly by the mem- ible with your later coverage [on page bers of the detachment. Any assistance Grahm Junior College 60] of General Electric's new PE350 that you may be able to provide would RADIO AND TELEVISION BROADCASTING be greatly appreciated. -Sergeant Rob- Learn by doing. Two Year Work -Study Programe four -tube camera and William Gaither's in Radio and Television Broadcasting and Man- statement that "General Electric has ert L. Moore, Tapes for Vietnam project agement. Communications. Liberal Arta. Profes- director, 1953 -1 Comm Der, APO San sional training on School Station WCSB and built one -tube, two-tube and three-tube WOSB -TV. Aetivitiee. Placement. Dormitories. cameras and finds none that is equal to Francisco 92670. Co -Ed. Catalog. Write Mr. Roberta Grahm Junior College (founded as Cambridge our separate luminance four -tube cam- School), 632 Beacon Street, Boston, Mass. 02215 era." The favorable post -NAB cus- Plaudits for NAB's Couric tomer reaction to the PE -350 more than supports the fact that we announced a EDITOR : Bela ted congratulations to new four -tube plumbicon camera. - John Couric of the public relations Paul F. Schonewolf, manager- adver- department of the National Associa- tising and sales promotion, visual com- don of Broadcasters. As many radio munication products department, Gen- stations know and appreciate, Mr. eral Electric Co., Mattydale, N. Y. Couric's efforts produced an up- until- kr now unique feature of the convention fg which undoubtedly will become a main- Stateside radio in Vietnam stay over the coming years. I refer to the audio news service provided by EDITOa: I am writing to you as a rep- NAB. resentative for this unit and with a As an off -shoot of his efforts, the request for assistance from you. This Illinois Broadcasters Association is unit is engaged in a project of sending planning on providing a similar service tapes of stateside radio programing to at its spring convention May 22 -23 in our troops in both Vietnam and Thai- Quincy, Ill. land. So far we have had excellent sup- The industry has long been neglect- port from the stations that we have ful of finding proper avenues for pub- contacted. However, since this is strictly licizing its important activities. This is Support your a nonprofit venture on the part of the one which I hope will become a matter - Mental Health members of the detachment we have of-fact at all broadcasters' meetings. - found that the cost of postage is exceed- Norman S. Greenberg, assistant general Association ing our limited expenses. manager, WIRY Belleville, 111. BROADCASTING, May 20. 1968 17 MONDAY MEMO from BLAKE T. NEWTON JR., Institute of Life Insurance, New York ï???óá?a:e,...:^'R:>.s3# :r^e.v.o.:...,:o.....>.#>;:;t .?:ä:?>,, ...<...... CBS urban probe will examine problems, seek solutions The Institute of Life Insurance this evident in the three CBS News specials. will have maximum impact on the view- June will sponsor a television series Walter Cronkite has summed up the ing public. unlike others we've underwritten in the aim of the broadcasts this way: The TV series will present three past. . In these broadcasts we will aspects of the urban picture: growth The series consists of three special trace the development, the growth and and decay, steps being taken to cure broadcasts on the urban crisis, currently the present decline of our cities -ex- current ills, and the cities of tomorrow. being prepared by CBS News and ploring such areas as housing, trans- The programs will also trace the social, called The Cities. It'll be shown at 10 -11 portation, education, government, crime, economic and cultural elements that p.m. EDT on June 24, 25 and 26. air and water pollution, cultural re- have made our cities worth conserving. Walter Cronkite will be the reporter sources and opportunities. The first telecast, "A City is to Live on each presentation. "Our intentions, however, are not In," on June 24, will study the effects As the title implies, the programs will simply to state the problem and the his- of pollution, the transportation maze be a thorough probe of the American tory and then throw up our hands and and poverty. It will show how the flight scene. walk away. We will be looking for an- to the suburbs has added to the cities' Urban Crisis We are sponsoring the swers -for solutions that are being de- plight. programs as part of our spring advertis- veloped today to combat today's prob- Our experience has shown us TV's ing campaign -a campaign that is lems, as well as for long-range efforts power and attractiveness. We know focused on a single theme: the plight to anticipate and deal with what to- that as a medium of ideas its influence of America's cities. morrow will bring. is profound. It is our sincere hope that The campaign has a working title of "In our investigations, we will talk our use of it in the cause of better, "A Call to Action." In it. we shall call to the best minds in the country, the healthier, happier cities will succeed. attention to urban problems and show world, for that matter ... in order to We know that neither government, that with commitment and common present the most forward and advanced scattered individuals nor private indus- effort they can be solved. thinking available. Not necessarily try can alone change the prospects of For us. a television advertiser of a grand sociological concepts . . . but urban America. But together. backed number of years, the association with more urgently the kind of practical by an interested. motivated citizenry, the CBS programs is apart from series thinking and planning -on the human great strides can be taken. we've sponsored in former years -the level -that is necessary to solve today's Future Prospect Our cities, it is showing of football games and golf problems today and set a firm base for generally agreed. are in danger. Yet matches, election night specials and tommorow. . . . This venture we con- the experts tell us that in the next few documentaries about historic episodes sider the most urgent of our time." decades America will become increas- in the nation's past. Because of the importance of their ingly urbanized. that more and more In a way, the campaign is a reflection subject matter, these programs will not of the nation's economic resources will of the commitment of the life insur- be interrupted by commercials. The in- be concentrated in urban centers, that ance business to the cities. You may stitute will limit its messages to brief more and more of our citizens will be recall that last September the nation's statements to be delivered at the be- city dwellers. life insurance companies pledged to in- ginning and the end of each of the The importance of creating healthy vest $1 billion in projects to improve broadcasts. urban environment now and for the fu- housing and help create jobs in ne- We are hopeful that The Cities series ture should not be underestimated. The glected urban areas. This was and is a will have a large audience. It is esti- life insurance business in the past has business response to a business prob- mated that the program schedule -three been responsive to the economic needs lem. related broadcasts within three days - of the nation. We have faith in the na- What inspired our investment com- will attract a cumulative audience of tion's ability to cope with its problems. mitment-a faith in the idea that our about 35 million people watching in That is why we are investing our ad- cities can prosper anew -also moved at least 14 million homes. vertising dollars in a program to keep us to present the facts of the urban We have agreed to this program Americans informed of the urgent task crisis to the American people through schedule because we believe that it at hand. our advertising campaign. That includes N..: Photograph courtesyol Michigan Consolidated Gas Company "STEP OF THE DANCE." Gracing the front of Detroit's ultra -modern Michigan Consolidated Gas Company building, this breath -taking 16 -foot -high bronze sculpture is a Motor City landmark. Created by the world-renowned sculptor Giacomo Manzu, the dancing lady was cast at the Modern Artistic Foundry in Milan, Italy. Just as Detroiters regard this graceful dancer as distinctive of Detroit, so they have regarded The WWJ Stations as distinctively Detroit for 47 years. Why? Because of programming that reflects the city's own interest in local news, sports, entertainment, public affairs, and community service. And, because of WWJ's home -ownership by The Detroit News. When you ask a Detroiter which radio and TV stations are distinctively Detroit, he'll instinctively tell you "WWJ." WWJ and WWJ-TV OWNED AND OPERATED BY THE DETROIT NEWS. AFFILIATED WITH NBC. NATIONAL TELEVISION REPRESENTATIVES: PETERS, GRIFFIN, WOODWARD, INC. NATIONAL RADIO REPRESENTATIVES: McGAVRENGUILD -PGW RADIO, INC. WBTV is the last thing some people think about. That's because WBTV's Late According to ARB, the top 42 Show is the last thing seen shows in the Charlotte area are before bedtime by thousands all on WBTV. And NSI ratings of Charlotte area people. now give us 40 of the top 40 programs in the market.* That's But, according to the new just 40 (or 42) good reasons for surveys, WBTV programs are first WBTV to be the first thing you in the thinking of most viewers think about when looking at the - morning, afternoon or night. Charlotte television market. For example, the new ARB ratings show us with a 63% share of total homes viewing Charlotte stations, 9 am- midnight. CHARLOTTE JEFFERSON STANDARD BROADCASTING COMPANY WBT / WBT.FM / WBTV JEFFERSON PRODUCTIONS Represented Nationally by CD The audience figures are based on NSI and ARB February/March 1968 total homes, and share of total homes viewing Charlotte stations in the average quarter -hour, 9 a.m. to midnight, Sunday through Saturday. They are estimates only and are subject to the qualifications set forth in the survey report. Bróádcästin May 20, 1968, Vol. 74, No. 21 Upheaval in station relations? CBS -TV offers minutes, not money, to affiliates carrying network sports; question now: Will principle spread to other shows, other networks? A period of radical change in the inevitable. pensation for the time. They also were business arrangement between television Secret Pitch The CBS sports plan asked to report back collectively to the networks and their affiliated stations was presented at a closed session of the network within two or three weeks (al- was seen to be taking shape last week. annual conference of affiliates by Wil- though network officials realistically do In Los Angeles at a convention of its liam B. Lodge. CBS -TV vice president not expect a definitive answer that affiliates CBS -TV announced its inten- in charge of affiliate relations. It would soon) with a decision as to whether or tion to quit paying compensation to its scrap all station compensation for all not they are ready to give up all sports stations for carrying network sports sports features. It would offer stations a compensation. programs. Instead CBS will give the total of 185 60- and 70- second avail - The network had prepared to present affiliates commercial availabilities to abilities in all sports, 102 of them in Na- the sports- minutes proposal to the affil- sell on their own. Some affiliates won- tional Football League games and the iates meeting not as a suggestion for dered aloud whether the principle of rest in college football bowl games, golf possible use but as a firm decision saying no compensation would stop with matches, National Hockey League in effect, "Take it; you can't leave it" sports. games. soccer and horse racing (see de- and still receive CBS -TV sports feeds. Neither ABC -TV nor NBC -TV offi- tails page 23). Until have now affiliates But the affiliates board, sounded out cials would comment on the CBS de- received no compensation for NFL day before the general conference opened, velopment. games but have been paid for carrying rose up in protest against it, and the ABC has left no doubt. however. all other sports events including the network from that it regards a re- evaluation of the few NFL games broadcast at night. reportedly backed away network -affiliate relationship as inevi- The proposal was offered on "a take its original approach. table and that "revolutionary" measures it or lease it" basis. The affiliates were The inducement for affiliates in the may be necessary. Elton Rule, ABC - asked to canvass their individual mar- time-for -comp sports plan is the avail- TV president, said as much to his net- kets to see whether they wouldn't be ability of a total of 22 new 60- second work's affiliates at a meeting in Chicago better off financially selling minutes lo- spots in NFL games and a total of 20 during the National Association of cally instead of receiving network com- more new 6O's in all other sports. The Broadcasters convention (BROADCAST- ING, April 8). NBC has given no indication of plan- ning any immediate change in its sys- tem of compensation. For some time NBC -TV has paid affiliates no compen- sation for the Today program and has paid them at reduced rates for Tonight, the Johnny Carson program. Affiliates are given two half -hours of Today to sell, without payment of co -op fees to the network; the network sells the other two half -hours. Stations carrying To- night receive some compensation and are given slightly more than half of the total commercial positions in the pro- gram to sell, though they pay co -op fees to the network. At ABC -TV, it became known, Mc- Kinsey & Co., a nationally known man- agement consulting firm, was retained some time ago to conduct an extensive study encompassing, among other sub- jects. station compensation. Presumably ABC officials are awaiting the McKinsey Frank Stanton, pres. of CBS Inc. (I), nual meeting of CBS affiliates about report before proposing the changes and John A. Schneider, pres. of CBS/ the crisis in brodacast journalism and that Mr. Rule said would prove to be Broadcast Group (r), spoke to the an- threats to freedoms (see page 50). BROADCASTING, May 20, 1988 21 UPHEAVAL IN STATION RELATIONS? continued should be priced at 50% of the minute rate. Mr. Dawson, however, quickly added that 60% or 70% of the minute availability of 22 new minute units in Political Cut Principle isn't the only rate would be a more feasible structure. NFL games would be a net gain for thing the affiliates are against. Here Still. some affiliates, at least, came away affiliates since they have received no and there, at the numerous cocktail with the distinct impression that the comp for them in the past. Yet the 20 breaks that relieved the business day, network favors pricing the 30- second new minutes that would be made avail- mumblings were heard about the net- commercial units at half the minute able in all other sports turn out not to work's decision to pay limited compen- rate. mean all but namely soccer, a sport sation for political coverage (BROAD- (Mr. Dawson's quotation of probable that most CBS -TV affiliates complain CASTING, May 6). Little, if anything, prices for 30- second units corresponded is hard to sell. was said publicly, the official affiliate closely with one forecast by a leading In addition to the new units that position seeming to be that a partial agency buyer during the same Associa- would be made available locally, a total victory had been achieved when the tion of National Advertisers seminar at of 65 42- second commercial availabil- network reversed its initial decision not which Mr. Dawson predicted the devel- ities in NFL games and 63 42- second to pay any compensation at all for opment of the 30 as the standard tele- spots in other sports that affiliates al- campaign, convention and election pro- vision length. Herbert Zeltner, of Need- ready are permitted to sell would be in- graming. Privately some affiliates were ham, Harper & Steers, said he expected creased to 70- second units of available still smarting at the suggestion that the 30's to be priced at two -thirds to three - time. And a total of another 15 42- network losses in covering the politicals fourths the minute rate.) second availabilities in NFL games now should be recouped even somewhat at Reportedly, at last week's Q and A belonging to the local stations would their expense. session, with affiliates given an oppor- increase to 60- second avails. Also giving the affiliates concern at tunity to question a panel of CBS -TV In The Contract The network. in the meeting was the question of how executives, it was said that the stations making the proposal, indicated that a the 30- second commercial, which CBS - will get a long- discussed late -night net- clause in its contract with affiliates TV President Thomas Dawson is on work program by September 1969, if allows for nonpayment of compensa- the record as saying eventually will be that's what they want. There were in- tion for all sports and specials. The the basic unit of television advertising dications given that this is the direction network also stressed that affiliates (BROADCASTING. May 6). should be in which the network is headed. could quite conceivably wind up mak- priced. At a question- and -answer ses- Optimism CBS -TV President Tom ing more money on sports by selling sion on the concluding day of the meet- Dawson gave a brief and upbeat review the commercial availabilities on their ing- ironically an innovation this year of the year. pointing out that the first own. to promote better dialogue between net- half was a particularly good period for The obvious motivation for the work management and station represen- sales. Jack Cowden, vice president, in- sports- minutes proposal, the black cloud tatives- conflicting views were given as formation services, gave a detailed anal- that threatens the future climate of the to how the network feels the 30's should ysis of the audience standings of the whole television network system, is the be priced. Reportedly. Frank M. Smith. three television networks. He empha- serious reappraisal that advertisers, es- CBS-TV vice president. sales, seemed sized that from October 1967 through pecially those involved in sports spon- to indicate that the short -form units April 1968, CBS -TV averaged out to sorships, are giving to the economics the biggest night -time lead the network and efficiency of television as an ad- has enjoyed in several years. He con- vertising medium. Rising program costs, ceded that the network had slipped in the amount of expenditures necessary Stanton goes over to NBC daytime this season compared to the to acquire telecast rights to top sports last, but noted that it is still in first events, have been countered by raising A funny thing happened to place with an average audience lead of commercial prices. But with commercial CBS Inc. President Dr. Frank 9% over NBC -TV. charges in prime and sports time reach- Stanton on his way to last week's Yet despite these sanguine reports, ing $65.000 a minute and more. the CBS -TV affiliates meeting in Los despite a gay- nineties setting for the point of diminishing returns apparently Angeles. He got lost -and found meeting at CBS Television City, recep- has been reached. himself in front of NBC Burbank. tions in CBS Studio Center, a wind -up The affiliates at the meeting received Dr. Stanton told the story on banquet and star-studded show at the the snorts proposal with surprising himself. before addressing the Century Plaza hotel, the some 600 rep- aplomb. "Hell." exclaimed one southern affiliates at luncheon, as a way of resentatives of the some 200 network station manager, "we weren't getting apologizing for turning up late affiliates who attended did not appear to anything for the NFL games anyway." and somewhat breathless. go away in high spirits. There was an The big- market stations, he pointed out, He told the chauffer of his atmosphere of a last hurrah as the affili- would have little trouble in bettering rented limousine to drive to CBS ates filed out of the hotel ballroom. the network compensation rate by sell- Studio Center in the San Fer- A top network official surveyed the ing the projected avails locally. But the nando Valley. Busy in the back scene. worry lines etched deep into his small- market stations would be hurting. with last- minute adjustments to brow. "What's happening to the net- he figured. his speech, he didn't notice that work- affiliate relationship ?" he was One of the affiliate leaders played the trip was taking an unusually asked. down the financial implications of the long time. Finally looking up, he "It's too important a question, too plan. "What bothers me and most of found the limousine stopped in broad. for me to wine an answer," he the affiliates I've talked to." he said. "is front of the NBC studios. some replied. "But. of course, it's giving. it's the precedent this is liable to set. We 10 miles east of the CBS facility. cot to give. Elton Rule touched on it at go along with no comp on sports and The added insult came when the the ABC meeting. He told them that limited comp on politicals. and before guard at NBC. asked for direc- some things are unavoidable and they you know it the same thing will happen tions, said he never heard of CBS are. This whole country is being swept to entertainment shows. T don't care Studio Center. up in change and I feel sorry for those how much I'll make selling time. I'm stations that aren't aware or prepared against it on principle." for it." 22 (BROADCAST ADVERTISING) BROADCASTING, May 20, 1968 How CBS -TV wants to redesign and reassign commercial time CBS -TV intends to increase the A further breakdown of the pro- Bowl and Blue -Grey game), two number of spots available for local posed 70's shows 38 would go into would go into the two -day Canadian sale and lengthen some of the spots 19 National Hockey League games, Open golf tournament and one would already turned over to stations if the 16 would go into 16 golf matches, go into one of the three horse races network's affiliates support its plan six would go into three post- season carried on CBS (Kentucky Derby, to eliminate compensation for sports college games (Cotton Bowl, Sun Preakness and Belmont Stakes). programs in favor of more local saleable time. As explained to the CBS -TV affil- 1967 70 iates meeting in Los Angeles last week, here's how the proposed set- up compares with what has been normal procedure. CBS proposed to give the affiliates Proposed 70 70 EO 70 42 a total of 65 70- second spots and 37 one -minute spots within all Na- tional Football League games. All of the 70's and 15 of the 60's would be lengthened from 42- second spots the Pre 1Q 2Q Half network has given to stations before, during and after games. A total of 22 of the 60's would be newly op- ened to local sale from time CBS has claimed in the past. (Affiliates would 1st Game x 2nd Game no longer be paid any compensation for NFL games. Last season they Above charts show how CBS pro- the network proposes to add one 60 were paid only for the few night poses to increase the number and and lengthen two 42's to 70's. Low- games that were broadcast.) length of commercial positions er chart, for NFL doubleheaders, In the other CBS -TV sports pro- available for station sale in NFL shows proposal to add one 60, grains, ranging from college foot- games. Top line on each chart lengthen one 42 to a 60 and length- ball bowl games to horse racing, shows the length and position of en three 42's to 70's. Thus in a CBS proposes to lengthen 63 42- each local spot as slotted in 1967. single game the network would second spots to 70's and add 20 new Bottom line of each chart shows open an additional one minute, 56- 60's. All of those 60's would be put the length and placement of local seconds to stations and in a in the 20 North American Soccer spots as proposed next season. In doubleheader it would open an ad- League games. upper chart, for single NFL games, ditional two minutes, 42 seconds. Business briefly ... tuai, CBS Radio, NBC Radio, and and Vick Chemical Co., New York ABC's American Information, Con- (Leo Burnett, New York) have renewed Pepsi -Cola Co., New York, through temporary and Entertainment radio sponsorships of NBC -TV's coverage BBDO, New York, Sterling of and Drug networks. the Macy's Thanksgiving day parade Inc. (Glenbrook Laboratories Division), (Thursday, Nov. 28). New York, through Dancer- Fitzgerald- Bristol -Myers Co., through Foote, Cone Sample, New York, have bought into & Belding Inc., both New York, will news and sports programs on Mutual; sponsor Mr. 100,000 Volts-Gilbert Agency appointments ... Benrus Becaud, an ABC -TV special Wednes- Watch Co., New York, through Universal City Studios, North Holly- de Garmo, day, June 19 (8:30 -9 p.m. EDT). The McCaffery Inc., New York, wood, Calif., has appointed MacManus, has purchased time on Mutual news French singer will be joined by Brazil- & Adams, ian singer Joao Gilberto, Swedish John Detroit, to handle its shows. ac- advertising account. tress and singer Lill Lindfors, Austrian MJ&A recently Buick Motor Division of General merged with West, Weir & Bartel, Mo- saxophonist Hans Koller, German re- tors Corp., which specialized Flint, Mich., through Mc- cording star Inge Bruck and Berlin's in entertainment ad- vertising. Cann- Erickson, Detroit, and Goodyear Gunter Kalimann chorus. That division of MJ&A will Tire & Rubber Co., Akron, Ohio, do all national placement of ads for through Young & Rubicam, New York, Chap Stick Co., Lynchburg, Va., a sub- Universal in addition to handling movie will sponsor CBS -TV's coverage of the sidiary of A. H. Robins Co., has pur- openings in key local markets. Buick Open golf tournament in Grand chased a nine -week schedule of adver- Blanc, Mich. Coverage includes Satur- tising in NBC Radio's Monitor News Benton & Bowles, New York, has been designated the day, July 6 (5 -6 p.m. EDT) and Sun- on the Hour. Cargill, Wilson & Acree agency for a new line day, July 7 (4-6 p.m. EDT). Inc., Richmond, Va., is agency. of Yardley of London "women treatment" products expected to be in- Pontiac Motor Division of General Mo- The Campbell Soup Co., Camden, N. J. troduced later this year. Yardley's other tors Corp., Pontiac, Mich, through (BBDO, New York), McDonald's agency, Young & Rubicam, will con- MacManus, John & Adams, Detroit, has Corp., Chicago (D'Arcy Advertising, tinue to promote Khadine, a fragrance ordered a summer advertising schedule Chicago), National Biscuit Co., New for women launched this spring, in news and sports programs on Mu- York (McCann- Erickson, New York) and the youth -oriented lines. BROADCASTING, May 20, 1968 23 Spot's comeback cited at SRA ceremony M'DERMOTT, WARNER, THAWANI ARE HONORED Spot broadcast activity in 1968 has vision. He noted that Nathan I.anning "snapped back with an exciting new has been retained by SRA to expedite vigor" from 1967, when "budgets were this project and that Mr. Lanning is being stretched tenuously thin," Frank on call to SRA members who are faced Martin, president of John Blair & Co., with an immediate problem in this area. the said last week. In the principal speech at New Mr. Judge Mr. O'Grady Mr. Martin, who is also president of York luncheon, sportscaster Howard ABC the Station Representatives Association, Cosell, director of sports for Ra- Sales has been organized and will be (May WABC -TV York, ac- made this observation Monday dio and for New headed by Tom W. Judge as vice presi- 13) during the 11th annual advertis- knowledged that play -by -play reporters dent and general manager. Mr. Judge ing awards luncheon of the SRA in rarely are able to report with journal- has resigned as president of National New York. istic freedom. They are inhibited, he Television Sales Inc. to assume his new Award winners were Thomas J. Mc- said, by "the strictures and structure of post. di- Dermott, senior vice president and our industry, for which we are all Ross S. Taber, vice president of RKO rector of media and programing services responsible." General Inc., announced that James F. for N. W. Ayer & Son, New York, who Agencies and sponsors originally O'Grady Jr. has been appointed vice was given SRA's Gold Key for out- "dictated the conditions of sportscast- president and general manager of the standing leadership in advertising, and ing," Mr. Cosell asserted, and he called newly formed RKO National Radio John Warner, a senior buyer at Young for support to free sports reporting from Sales. Mr. O'Grady resigned from the & Rubicam, New York, who was pre- "the manacles of implicit, indirect cen- presidency of Adam Young -VTM to sented with the Silver Nail timebuyer- sorship." accept his new assignment (BROADCAST- of- the -year award. Martin L. Nierman, president of Ed- ING, April 29). In a separate ceremony in Chicago, ward Petry & Co., was chairman of Other appointments announced were Indru Thawani of D'Arcy Advertising the awards committee for this year's those of Robert L. Glaser, who has been was honored as SRA's Chicago time - SRA honors. designated Midwest TV sales manager; buyer of the year. James V. Marino, who has been ap- Other Improvements Mr. Martin pointed eastern TV sales manager; reported that for the SRA, it was a RKO rep firm hatches Victor E. Forker, who has been named year of accomplishment, with develop- eastern radio sales manager and George ment of a standard spot availability into radio, TV parts R. Jenseson, who has been appointed form by SRA with other organizations, Midwest radio sales manager. All four and progress on cooperative standard- RKO General Inc. announced last had held executive sales posts with ization of radio and television contract week a reorganization of its radio and RKO General previously. and confirmation forms. He said the TV stations group sales operations, in- In the reorganization, RKO General point has been reached where "we can cluding new names for the organiza- Broadcasting National Sales, which had see the feasibility of ultimate standard - tions, the expansion of their activities covered both television and radio, is azition of paperwork from the inception to include representation for stations split into two organizations, it was said. of the buy to the final payment for not owned and operated by the com- One of the objectives of the separa- broadcast time." pany and the designation of personnel tion is to provide the opportunity for Another accomplishment cited by Mr. to various top -level posts. stations not owned and operated by Martin was an SRA project to promote Henry V. Greene Jr., vice president, RKO General Broadcasting to be rep- a larger allocation of cooperative ad- television, RKO General Broadcasting, resented in TV by RKO National Tele- vertising budgets to spot radio and tele- said that RKO National Television vision Sales and in radio by RKO Na- tional Radio Sales. Officials said that only a limited number of outside sta- tions- perhaps four or five each in TV and radio -would be added to their lists. Mars Inc. moves all advertising to Bates Mars Inc. announced last week it has consolidated all its confectionary ad- vertising at Ted Bates & Co., pulling an estimated $3.2 million (90% TV) in billings out of Ogilvy & Mather. The brands involved are Milky Way. Snickers, Sprint chocolate wafer bars and Starburst fruit chews. Bates has been handling Mars's M &M's plain and peanut chocolate candies, toasted almond bars and 3 L to r: Messrs. Martin, Warner, McDermott, Nierman and Cosell Musketeers for some time. 24 (BROADCAST ADVERTISING) BROADCASTING, May 20, 1968 Target= teenagers Imamasituol Among Carolina teenagers no other personality has such a following as does WSOC -TV's Jimmy Kilgo. Swinging vehicle is " Kilgo's Kanteen ", Saturday dance and party show now in its tenth successful year. Natural outgrowth has been Kilgo's solid endorsement among women. His "Midday" show, five days weekly, is the outstanding interview- variety program in this area. Ask us or H -R to give you advertiser success stories on both of these business producers. Then let's pick the slot that will do a big job for you in the important Charlotte market. NBC / Represented by H -R Charlotte's w$oe-Iv -TY, -FM -FM. qrgCOX BROADCASTING CORPORATION stations BBB AM-FM-W, Atlanta: WHO AM- FM Dayton: WSOC AM -W, Charlotte: V /100 AM Miami: BtYU(IV), San FranoiHCOOaklaed: WIICTV, Pittsburgh. BROADCASTING, May 20, 1968 25 Rising tide of testimonials Leading advertisers tell RAB -ANA workshop how radio delivered the goods for them; praise flexibility of medium in meeting demands of special campaigns Radio's power to stimulate people, of transition into the age of the tran- some other predictions: microminiature move products and sell services was sistor and is today bigger, stronger and circuits will permit manufacture of cited, acclaimed and exalted by a pro- more productive than ever." radios in "everything from wedding cession of obviously satisfied customers Mr. Forsch said that "the four deadly rings to ear rings "; the picture phone last week with a fervor that gave the horsemen that seemed to threaten the will come into use; laser light waves all -day radio workshop an evangelistic industry a few years ago [are now] on with frequencies in the hundreds of air. the run." He listed them as "(1) no trillions a second will replace current More than 500 representatives of real audience measurement, (2) diffi- broadband communications with fre- many of the country's top advertisers culty in buying radio, (3) lack of crea- quencies in the billions of cycles a and agencies were on hand for the tive stimulation, and (4) insufficient second; the cost of communication "radio briefing," held Thursday (May leadership." should drop sharply and the volume of 16) in New York under the sponsor- He disposed of the first three by say- information transmitted -by radio, tele- ship of the Radio Advertising Bureau ing the case histories and other reports phone, facsimile reproduction and helo- in cooperation with the Association of at the workshop "prove that radio is graphic TV- should rise rapidly. National Advertisers. measurable and measurably easier to As evidence of current growth Mr. The evangelists for radio also in- buy, and is on the crest of a great new Smith said GM's Delco Radio Division cluded some radio practitioners as well creative wave." Moreover, he added, produced its 50- millionth car radio in as advertisers, and to speed the process the workshop itself, which he described 1966. "The point for advertisers," he of converting noncustomers and timid as "only the second such cooperative said, "is that here was a vast audience clients into new and bolder users the venture in radio history," is "proof that rolling around in a ready -made sound RAB unveiled a major study not only the fourth horseman -insufficient lead- box. It took 16 years for Delco to pro- documenting radio's reach and fre- ership -has also come up lame." duce its first 10 million car radios. It quency but also offering guides to reach - In a similar vein, Gail Smith, gen- took just over two years to produce the and- frequency buying (see below). eral director of advertising and mer- latest 10 million. And the gap is nar- Better Than Ever Advertising di- chandising for General Motors Corp.. rowing. Today over 90% of all our rector Peter D. Forsch of The Nestle radio's biggest customer by far in 1967 cars are sold with radios." And FM Co., chairman of the ANA radio work- ($19.3 million in spot, $5.7 million in auto radio sales in the 1967 model year shop committee and newly elected network), said radio "is the center of were six times those of four year's chairman of ANA's radio advertising the electronic and synergistic revolu- earlier, he noted, with the current rate committee (see page 10), established tion" and in a state of "fantastic" running 32% ahead of 1967's. the theme at the start by telling the growth and change. Radio growth was stressed, too, by workshop that "a new and vigorous Only the Beginning Looking ahead RAB President Miles David, who pre- radio" has "emerged out of the ashes to the year 2000, Mr. Smith also had sided over the workshop and also under- Computer study offers help in radio buying The Radio Advertising Bureau last available anywhere and because its anced" (24 spots divided evenly week made public a report, based on frequency is so substantially ahead among four day -parts, morning and a computer study of 10,000 sched- of other media." afternoon drive-time, and 10 a.m. ules, underscoring radio's reach and The report contains a set of "radio to 3 p.m. and 7 p.m. to 12 mid- frequency and offering guides to planner" tables that relate a sched- night). simplify radio buying. ule's gross total rating points and its Comparing Schedules The reach The report was presented to a total unduplicated audience of indi- and frequency data are in terms of one -day radio workshop in New York viduals. individuals reached and frequency (see above) by RAB president Miles They enable a user to calculate per week. The planner tables permit David, Executive Vice President the reach and frequency, in terms of both computation of the probable Robert H. Alter, and research di- individual members of a target audi- reach and frequency of a given rector Richard Monesano. They ence (men or women, 18 -to -49 and schedule and, trading reach and fre- stressed this conclusion of the study: 18- to -64), of three typical sched- quency off against each other at vari- "On a dollar -for -dollar basis, radio ules: highly concentrated (24 spots ous rating -point totals, selection of delivers substantially more impres- in morning drive -time), moderately the type of schedule that would best sions than other media because its concentrated (24 spots in morning meet given objectives. reach is equal to or better than that and afternoon drive -time) and "bal- For example, at a total of 100 26 (BROADCAST ADVERTISING) BROADCASTING, May 20, 1968 scored the availability of RAB facilities almost $12 million in radio advertising Harvey, vice president and marketing and services to advertisers and agencies over the last six years -and plans to manager, Coca -Cola U.S.A. to help speed that growth. RAB, now step up its use of the medium. He told the workshop that radio is operating on a $1.25 -million annual Accentuating the flexibility and im- "a natural medium to use ... hecause budget, has grown by one -third in the mediacy values of radio, he said Amer- it has become a very personal medium." two and a half years since RAB and ican "has traditionally used spot radio Through radio, he said, Coca-Cola is the ANA radio advertising committee to promote fast -breaking schedule able to "speak to one important con- began planning cooperative ventures change and service innovations." He sumer segment without 'turning off' or such as the workshop, Mr. David said, pointed out that the airline's agency alienating another." pointing out that as a result the bureau can write copy in the late afternoon in Mr. Harvey played commercials that has been able to expand its services New York, and by 7 p.m. on the same traced Coca -Cola's progress since 1966 significantly. day, the message can be broadcast to in working closely with contemporary Meets All Challenges The why of millions of people thousands of miles music and some nonmusical efforts, in- radio's growth -its ability to deliver away. cluding a sample of the five-minute for advertisers -was stressed in two "Certainly no other medium has this comedy shows featuring Bill Cosby cur- different sessions detailing the medium's immediacy," Mr. Jordan asserted. rently carried in markets all over the success in selling products and services Since 1966, American Airlines has ex- country. as different as face creams and airline panded and strengthened its radio It's Paid Off Mr. Harvey claimed seats and as competitive as soft drinks, schedules substantially and now uses that Coca-Cola's radio efforts directed coffee and beer. Countless commercials the musical theme, "Fly the Ameri- to the youth market have brought were played throughout the day to show can Way," on 160 stations in 37 "bigger sales and kept Coke a part of how radio can be used creatively to cities, Mr. Jordan reported. He noted the contemporary scene." He added that attain many and vastly different mar- that for the past 15 years, the company the company uses a variety of types of keting objectives. has been sponsoring Music Til Dawn radio to reach older as well as young Maurie Webster, CBS Radio vice in 10 markets and receives about 20,000 audiences. Donald M. Smith Jr., senior president for development, presented unsolicited letters each year from listen- vice president, McCann -Erickson Inc., commercials for products from pizza ers. reported on the results of a media com- to insurance policies in support of his American Express Goals Stephen parison test for the agency's "Think thesis that radio when creatively used Halsey. vice president marketing, Amer- Drink" campaign for the International "offers a multitude of selling oppor- ican Express Co., described the use of Coffee Organization. tunities." and that it is being used more radio in reaching affluent adults, who The salient conclusion was this: creatively -and by more and more constitute his company's main market. Awareness of the advertising was more agencies and advertisers -all the time. He pointed out that American Ex- than twice as high in a market where The workshop participants were also press buys radio on a high -frequency both radio and TV were used as it given insights into what community in- spot campaign basis timed for peak was in a market where TV was the sole volvement can mean for a station and travel seasons to sell travelers checks: medium. its users in reports by Rex Marshall of uses "atmospheric" spot commercials to He said the test supported the valid- wrnty White River Junction, Vt., and encourage patronage of estahlishments ity of the "imagery transfer" theory. Robert W. Mazur of WMCA New York, granting American Express credit and which holds that a memorable TV while in the advertiser case -history ses- schedules campaigns to enlarge the commercial is provided additional im- sions they heard tips on how to use number of credit card holders. pact when the sound track is adapted radio as well as evidence that it works. The Coca -Cola Co. uses part of its and used on radio. Highlights included: radio advertising to sell teen -agers, ap- "As measured by verified recall of Jerry Jordan, advertising and sales pealing to them through their own the advertising, the 'Think Drink' cam - promotion vice president of American music, performers and idioms in its paign reached almost half (44 %) of Airlines, said his company has invested commercials, according to Richard D. the adult population in the radio -TV rating points, the highly concentrated with a frequency of 1.6: a $4,000 The study is based on American schedule would reach 25.3% of men budget would deliver 46.6% of Research Bureau audience data and 18 -to -49 with an average frequency women with a 1.9 frequency, and mathematical models developed by of 4.0 per week. At the same total, 42.4% of men with a 1.7 frequency: Dataplan Inc. the moderately concentrated sched- at $13,500 per week, 71.6% of It was estimated that more than ule would reach 30.2% of the same women 18 -to -49 would be reached 70 million calculations were made men with a frequency of 3.3. The with an average frequency of 3.3 by the IBM 360 computer used, and balanced schedule would reach per week, 69.6% of men with a that more than a half -million quarter - 39.1% with a frequency of 2.6. frequency of 3.0. hour listening entries were made. In another section of the study, Good Competitive Position RAB The study is similar in purpose to correlations between target- audience officials said the charts "demonstrate the new math technique developed reach and frequency and various that radio delivers both high reach by Westinghouse Broadcasting re- budget levels have been computed and high frequency" economically, search head James Yergin (BROAD- for five markets: New York, Chi- and that radio's "higher reach is ac- CASTING, March 25) and depends on cago, Philadelphia, San Francisco companied by greater frequency" the same relation between gross and and Atlanta. than that delivered by competitive unduplicated audience figures avail- For example, with schedules de- media. able in both ARB and Pulse reports. signed to reach New York men and The study also compiles, for back- The main apparent difference is that women 18- ío-49: a $3,000 budget ground purposes, the results of five the Westinghouse technique is deduc- would deliver 35.8% of women studies since 1965 that indicate radio tive from a mathematical model, reached with an average frequency as a medium reaches better than nine while the RAB study involves fitting of 1.9 per week, and 29.2% of men out of 10 people every week. such models to masses of raw data. BROADCASTING, May 20, 1988 27 test market," Mr. Smith told the work- its outlay for production of commer- shop. "This was more than twice the cials. Radio's best 19% who were reached in the TV- To us it's worth it," he asserted. only market." "Our business is healthy and we think He also presented a series of slides we've come a long way in improving so far in '68 that depicted the advantages scored by our abilities to work in the arena of the radio -TV campaign with the under - radio." BAR report for quarter and over -30 age groups. In their reports on "community -in- volvement radio." WMCA's Mr. Mazur Pearl's Technique Robert Jornayvaz lists GM as top company, Jr., advertising manager of Pearl Beer, and wNHV's Mr. Marshall said it can related that two years ago the regional move audiences to action, whether they Corn Huskers top product brewer in the Southwest moved more are in large cities or small towns. heavily into radio because of the medi- Mr. Mazur, vice president and gen- um's flexibility. At that time, he said, eral manager of WMCA, discussed sev- Advertisers put an estimated $10,- Pearl reduced its TV advertising be- eral WMCA campaigns- including those 509,800 on three of the four radio net- cause of "rising costs, clutter and dealing with reapportionment. slum works in the first three months of this listener boredom." lords, consumer frauds, racial discrim- year, according to a newly published Pearl uses a number of different ination, capital punishment and educa- radio network-quarterly report of commercial approaches in radio, each tion- and said WMCA attempts to in- Broadcast Advertisers Reports Inc. designed to one the beer's volve its audience in "what's happen- to appeal of BAR in an announcement being re- ing" through 48 newscasts a day, major consumer blocks, Mr. Jornayvaz leased today (May 20) said the report pointed out. He played samples of corn - traffic and weather reports, a weekly was its first in what will be a regular mercials for each these categories: religious program, opening -night re- of service in network radio. The report middle -of- the -road, Negro, country- views and community service announce- includes estimates of advertiser expend- western, Spanish and contemporary. ments. plus editorials. Listeners may or itures on three networks -ABC, CBS He pointed to the importance of may not approve of WMCA positions. he and NBC excludes Mutual, which music in the radio commercial. saying said. but "they become involved, they -hut is not a participant. that "we try to hook the customer's ear write or call us, in praise or in anger." with sound and hold him until the spot Total Involvement Mr. Marshall, Highlighted in the quarterly estimate: is perhaps 50% completed before he president of wNHV, offered a blue - General Motors was the biggest realizes it's a commercial." print for community involvement that single advertiser. Tt placed $855,100 on Alfred G. Waack, who retired re- involves, on his station, on- the -spot the three networks in the first quarter, cently as vice president and director of coverage of such events as the airport an amount GM split among its Buick, advertising for Household Finance arrival of a visiting celebrity, the open- Chevrolet. Delco and Oldsmobile Divi- Corp., received a special silver gavel ing of a new auto showroom or a char- sions. from Mr. David in recognition of his ity promotion sponsored by a local civic Corn Huskers hand lotion. a two-year chairmanship of the ANA group. Warner Lambert product. was the radio advertising committee, from He said this sort of programing gets single product puttine the most money which he also has retired (see page strong audience involvement, as do on the networks- $352.400. 26). such other features as wNHV's daily one - The largest share ($5.9 million) In his talk at the workshop, Mr. minute features on upcoming civic, of the $10 million -plus on the three Waack called radio "an importan.t con- social and fraternal events; ski reports networks was accounted for in week- tributing factor" to the growth of sales and making its facilities available to day daytimes. In other periods: week- at Household from October 1967 listeners who phone in items they would end daytime was responsible for through March 1968 when its loan re- like to buy, sell or exchange. $2,292,500, and nighttime for $2,263.- ceivables increased to $76.5 million, a 000. record gain for the period. PGW gives transmitter BAR said the monthly billing on He acknowledged that Household's these networks came to $2,984.200 business of "selling money to consumers to New York University in January: $3,342,500 in February and is a challenging assignment" but said $4,183,100 in March. the reports be- that extensive use of radio advertising come part of BAR's "Network TV 350 stations in the and Peters. Griffin. Woodward Inc.. tele- -on U.S. and Radio Service." Canada helped accomplish its ob- vision station sales representative, has -has The top 25 network radio Droducts jective effectively and economically. donated an FM radio transmitter to ranked for the first quarter of 1968: He offered four guidelines to adver- New York University's radio station. tisers for their own use of radio: make WNYU. Product The university, which announced the sure your basic concept is right by I. Corn Huskers hand lotion $352,400 checking it out with research; make gift last week. has applied to the FCC 2. Pacquins hand cream 274,900 sure the commercials project that con- for an FM frequency. At present stu- 3. Morton salt 251,100 cept clearly, interestingly and memor- dents operate a carrier -current station 4. State Farm auto insurance 250,400 5. Chesterfield 101 filter cigarettes 245.900 ably; stick to the and broadcasting programs in dormitories concept. don't 6. Kellogg Product 19 242,000 let others -sales managers. distributors and student centers. 7. Plymouth various automobiles 212,600 or even retailers-tell you what to do. The representative firm acquired the 8. Delco energizer battery 206,000 The Noxell Story The Noxell Corp. 5 -kw transmitter from RCA at a cost 9. Bayer regular aspirin 204.200 Travelers 193.900 uses radio to "make high- frequency of $7.625 and peripheral equipment 10. American Express Cheques Band razors 193,900 from WPIX -FM New York worth almost 11. Schick Auto contact with teen -age girls and young 12. Admiral various appliances 166,600 women," according to Bates Hall. ad- $1.000. WPIX-FM had traded in the 13. State Farm Home Insurance 172.500 vertising manager. He noted that transmitter for new equipment from 14. Wylers soup mixes 156.600 Noxell, which makes such products as RCA. 15. Cold Power detergent powder 151,100 Noxema and Cover Girl cosmetics, has Lloyd Griffin. president of PGW. 16. Digel antacid liquid 149,500 17. Digel antacid tablets 149,500 is doubled its investment in radio time a member of the board of directors 18. General Motors various automobiles 147,800 in the past two years and has increased of the university station. 19. Look Magazine 140,200 28 (BROADCAST ADVERTISING) BROADCASTING, May 20, 1968 Beeliné Country... awfully big in Agriculture ... and BEELINE RADIO KBEE is a proven way to reach an important part of this market. Modesto sits right in the center of the Number One nationally ranked county in peach production. And Modesto's KBEE radio is right there covering it seven days a week. Not only does it cover Modesto's county area, Beeline Radio KBEE covers a combined market of over $390 million in retail sales. So, put your message on KBEE Radio, where it really reaches in this big inland California market. And remember, KBEE is just one of four Beeline stations that cover California's prosperous Inland Valley area and Western Nevada. `. Data Source: Sales management Survey of Buying Power, June 1967 Mc Clatchy Broadcasting KATZ RADIO NATIONAL REPRESENTATIVE BROADCASTING, May 20, 1968 29 only minor differences from the House bill (BROADCASTING, Dec. 4, 1967). A bow -wow here and an arf -arf there As adopted by the House, advertise- ments that mention the size of an in- stallment payment must also give the You either buy the right puppy, or cast price, the down payment (if any), you don't buy any puppy in a Puppy the number amount and period of each Enterprises store. pet That's the mes- installment payment, the time -sale price sage that is virtually barked and and the finance charge, expressed as an yelped a commercial in that marks annual percentage rate. the beginning of a national TV cam- paign for Puppy Enterprises, Phila- delphia, a franchise pet-store chain that is a subsidiary of Mars Inc. Bell nixes lobbying, The commercial, produced by W.C.D. Inc., New York, will be scheduled, starting in the fall, in day- favors service role time and early- evening slots in Phila- delphia, New York, Washington and Howard H. Bell, president of the Boston. Other major markets will American Advertising Federation, has be added as the company expands spelled out the role of the federation nationally from its present base of and what path it would take when it 15 East Coast stores. moves into its new Washington offices In the initial commercial (above) recommend this shepherd or this fox (BROADCASTING, April 22). a salesman holds a Yorkshire terrier terrier or this Afghan or this poodle." Speaking to the AAF fourth district and says it is one of 43 breeds sold The commercial was directed by convention in Fort Lauderdale, Fla., at Puppy Palace. He points out that Joel Weisman of W.C.D. The con- Mr. Bell said that AAF will "be reason- a family with four children may be cept was developed by Gene Grayson able, and realistic. We will take re- "too hard on a little dog like this, and Peter Hochstein, creative direc- sponsible positions. The federation, he and Puppy Palace won't sell you a tor and copywriter, respectively, of said, "will not oppose restraints neces- puppy." But he adds that "we might Ogilvy & Mather, New York. sary to protect consumers against unfair or deceptive marketing or advertising, nor reasonable restrictions against prod- ucts which threaten health or safety...." 20. True filter cigarettes 129,000 which consists of eight Comedy hours AAF, he noted, will try to participate 21. True menthol filter cigarettes 128,900 and a 90- minute film of a Christmas and "guide the government so that regular cigarettes 22. Camel 118,400 Mr. Hope will make to U. S. out- 23. Pennzoil motor oil 116,000 tour where necessary new laws are drawn, 24. Better Homes & Gardens Magazine 107,700 posts overseas. The contract marks his they will be fair, reasonable and prac- 25. Salem menthol filter cigarettes 106,900 19th season on television. tical." The top 25 network radio parent The federation's role won't be that of companies ranked for the first quarter a lobbyist who opposes legislative and of 1968: Credit terms must be regulatory proposals, Mr. Bell said, but rather one of service "of supplying facts Parent Company Name and information that will be helpful to 1. General Motors $855,100 spelled out in ads government and therefore helpful to the 2. Sterling Drug 553,500 industry." 3. Ford Motor Co. 471,500 House -Senate conferees have agreed The federation's efforts should be 4. State Farm Ins. Co's. 422,900 hard -hitting, factual, persuasive, positive 5. Lorillard P. Co. 416,200 on "truth -in- lending" legislation that 6. Chrysler Corp. 401,100 will have implications for broadcast - and constructive "whenever possible," 7. Reynolds R. J. Tobacco 357,000 advertising copy mentioning credit he noted, and "combative only when 8. Warner Lambert Pharm. Co. 352,900 terms. Conference-committee members absolutely necessary." 9. Kellogg Co. 346,000 "This approach," he acknowledged, 10. Plough Inc. 342,100 adopted stronger House language, in- 11. American Home Products 285,900 cluding a section on advertising require- "will not work miracles "; but it's "the 12. Pfizer Chas and Co. 274,900 ments, that was present in the original most productive and most effective long - 13. Campbell Soup 270,000 Senate -passed bill. run course to follow in Washington." 14. Liggett and Myers Tobacco 261,900 But not all of AAF's problems are in 15. Morton International 251,100 Retained, however, is a clause that is a vital in- 16. Eversharp 211,200 exempts broadcasters and print media Washington. "Advertising 17. Bristol Myers 206,900 from responsibility for the content of dustry that needs some revitalizing," 18. Admiral Corp. 197,800 advertising carried. The media- exemp- Mr. Bell said. It's an industry which 19. American Express 193,900 tion clause came under heavy attack needs self improvement ( "a meaningful 20. Borden Co. 190,700 program of self -regulation ") as well as 21. Miles Laboratories 181,600 during House floor passage, but as the 22. Colgate Palmolive 151,100 legislation now stands, only advertising one which faces the job of persuasion 23. Abbott Laboratories 149,600 agencies and their clients would be and education to be done with the pub- 24. Cowles Communications 140,200 subject to penalties for advertising not lic. 25. American Tobacco 135,400 in compliance with the law. Approval "We are not defending an out -dated, of the conference provisions is ex- ill -functioning system," he said, but More Hope for NBC -TV pected in Senate and House action, rather defending one which has pro- which could come this week. duced the "essentials of life in greater NBC -TV has signed comedian Bob The conferees were reported to have profusion than any other system in the Hope to nine specials for the 1968 -69 almost completely rewritten the legis- history of the world." Advertising, he season. Chrysler Corp., through Young lation. but the general substance of the noted, has created a fifth freedom - & Rubicam, will sponsor the package advertising section was adopted with the freedom of choice. 311 (BROADCAST ADVERTISING) BROADCASTING, May 20, 1968 Look at this picture. What do you see? The man. Or the Negro. What you see depends on the depth gether in a face to face confrontation of your prejudice. For the truth is we to discuss their widely varying and tend to think in terms of Black and often conflicting points of.*ew. White instead of people. Next we will examine what is, and Two centuries of non- communica- what is not, being done by public and tion between Blacks and Whites, man private institutions about existing to man, has resulted in the racial in- conditions. tolerance which threatens to divide The final portion of the programnis our nation today. where the viewer comes in The local "One Nation, Indivisible," a unique stations have invited to their studios 3v2 hour television documentary,is our civic and political leaders from their attempt to help establish such corn- communities. They will be there not munication.Produced by GroupW and made avail- only to discuss what can be done locally, but also to able without charge to other broadcasters, it will answer calls from viewers concernéd about any ofthe be accessible_ to almost two- thirds of the U.S. tele- problems or opinions raised earlier in the evening. vision audience on 50 stations across the country, We do not expect overnight miracles of racial induding the 5 Group W stations.* brotherhood or action programs. But we do hope In the first hour you will see urban Americans, that "One Nation, Indivisible" will make a contribu- Black and White, racists and liberals from both tion in moving towards the GROUP Km"'YJ... " Y11.01ErQ-7U camps, as they tell it like it is in the cities in which day when bigotry, Black and . P r 7FarwlTEWUWD . . . they live. White, is as "un-American" L>uC/R,w: Then these same people will be brought to- in practice as it is in theory. WKNNGKDUSEBROADLüTKG [DMPWT'KWrs ALBANY, N.Y. WTEN; ATLANTA, CA. WACH -W; BAKERSFIELD, CALIF. KBAK.TV; BALTIMORE, MO. WIE-TV; BOSTON. MASS. WBE TS; BUFFALO, X.Y. WKBW -TV; CHARLOTTE, N C. WOW; CHICAGO, ILL. WELD -1V; CINCINNATI. O. WLW-T, CLEVELAND, O. WANTS; COLUMBUS, O. WLW .C; DALLAS, TES. WFMRN; DAYTON, O WIND; DECATUR. ILL. WAND; DETROIT, MICH, WIRK -N; DENVER, COLO. KLE -N; DURHAM, N.C. WTVD; FLINT, MICH. WJRT.TV; GRAMD RAPIDS, MICH. WOOON; HOUSTON, TES. KHOU-TV; HUNTINGTON. WVA. WSAE -TV; INDIANAPOLIS. IND. WIWI; IACKSONVILLE, FAS WEST; KANSAS CITY, M0. EURO-W; LOS ANGELES. CALIF. NM; LOUISVILLE, KY. WLKV TV; MEMPHIS. TERN. WMON; MIAMI. FLA. VERTU; MILWAUKEE, WIS. WITI-TV; NASHVILLE, TENN. WSM-N; NEW HAVEN, CONN. WWHC -N; NEW YORK, N.Y. WHEW-TV; NORFOLK, VA. WAVY -N; PHILADELPHIA, PENN. USW -TV; PITTSBURGH, PENN. KONA N; PORTLAND, ORE. KGY1.N; PROVIDENCE, R.I. WPROTV; ROCHESTER, N.Y. NOKR -TV; ST. LOUIS, MO. KSON; SAN ANTONIO, TEL WOAI -N; SAN DIEGO, CALIF. KOGON; SAX FRAN. CISCO, CALIF. KPID; SCATHE, WASH. NINON; SOUTH BEND, NO. WNDO-AY; SPOKANE, WASH. KREM -N; TAMPA, M. WM; TOLEDO, 0 WSPON; TULSA, OKLA. KOTS; WASHINGTON, D.C. WTOP -TV; WHEELING, W.VA. WTRFN. Insurance, travel relying more on TV TVB SAYS CATEGORIES HAD BIGGEST PERCENT GAINS IN '67 The more than $2.6- billion television over $584.7 in network and spot tele- portation- travel product category that year in national advertising in 1967- vision. a 5.7% increase for that prod- showed the most gain on a percentage 3.6% better than in 1966 -was also a uct category; toiletries was up to over basis, up 2 7.1 % to $35.3 million in in- bigger year for such leading national $407.1 million, a 1% gain, and tobacco surance; up 24.4% to $46.3 million in TV advertising groups as foods, toilet- up to more than $231.5 million for an transportation -travel. ries and tobacco, according to Tele- 8.9% increase. Also showing marked percentage vision Bureau of Advertising estimate While these advertiser groups cut gains in 1967 compared to 1966: jew- being released today (May 20). loose with additional TV spending last elry (I 5.8 %), consumer services (13.- Foods advertisers nationally spent year, it was the insurance and trans- 7 %) and automotive (5.1 %). ESTIMATED EXPENDITURES BY PRODUCT CLASSIFICATIONS -NETWORK AND SPOT TELEVISION, JANUARY- DECEMBER 1967 CATEGORY (% Change CATEGORY ( %, Change '67 vs. '66) SPOT TV NETWORK TV TOTAL TV '67 vs. '66) SPOT TV NETWORK TV TOTAL TV AGRICULTURE & Laxatives 2,366,200 10, 779,500 13,145,700 FARMING (+31.5) $ 5,291,100 $ 1,221,100 $ 6,512,200 Medical equipment & supplies 3,795,000 3,738,800 7,533,800 APPAREL, FOOTWEAR & Skin products & ACCESSORIES ( -0.6) 17,884,600 25,330,800 43,215,400 liniments 7,732,700 18,521,000 26,253,700 Apparel, fabrics & Vitamins 3,715,300 15, 737,400 19,452, 700 finishes 1,366,500 2,115,400 3,481,900 Miscellaneous 7,981,700 7,034,300 15,016,000 Footwear & shoe care ENTERTAINMENT & products 3,498,400 3,263,800 6,762,200 AMUSEMENT ( +73.8) 10,730,400 5,891,000 16,621,400 Hosiery 2,975,300 2,336,200 5,311,500 Amusements & events 1,739,200 1,739,200 Ready -to -wear 3,303,200 2,322,900 5,626,100 Motion pictures 5,021,200 2,255,300 7,276,500 Undergarments 6,153,400 13,051,800 19,205,200 Restaurants & Misc. apparel, drive -ins 3,970,000 3,635,700 7,605,700 accessories & notions 587,800 2,240,700 2,828,500 FOOD & FOOD PRODUCTS ( +5.7) 306,460,600 278,331,400 584,792,000 AUTOMOTIVE ( +5.1) 52,769,200 115,750,400 168,519,600 Appetizers, snacks & Anti. freeze & nuts 9,795,900 13,756,400 23,552,300 additives 207,300 2,250,300 2,457,600 Bakery goods 33,736,300 17,799,700 51,536,000 Auto parts, batteries Cereals 40,464,500 57,303,400 97,767,900 & accessories 289,900 6,700,800 6,990,700 Coffee, tea & cocoa 44,975,400 16,552,500 61,527,900 Car cleaners, waxes Condiments 9,211,600 15,218,200 24,429,800 & polishes 174,700 2,574,900 2,749,600 Dairy products 14,928,500 9,996,300 24,924,800 Passenger cars 47,804,700 86,663,000 134,467,700 Desserts & dessert Tires & tubes 4,173,000 13,120,700 17,293,700 ingredients 10,577,100 17,836,900 28,414,000 Trucks & mobile Flour & baking mixes 3,558,900 11,547,100 15,106,000 homes 119,600 4,440,700 4,560,300 Food stores 8,674,900 8,674,900 Fruit & vegetable BEER & WINE ( -4.5) 74,889,900 21,127,800 96,017,700 juices 7,621,900 7,588,400 15,210,300 Beer & ale 65,055,800 20,363,900 85,419,700 Fruits & vegetables 12,063,400 14,518,700 26,582,100 Wine 9,834,100 763,900 10,598,000 Health & dietary foods 9,206,100 15,893,400 25,099,500 BUILDING MATERIALS, Infants' foods 2,108,500 76,200 2,184,700 EQUIPMENT & Meat, poultry & fish 20,332,900 8,279,400 28,612,300 FIXTURES ( +0.8) 4,372,600 12,574,000 16,946,600 Pasta products & Building materials 375,900 2,397,100 2,773,000 dinners 7,420,900 8,757,000 16,177,900 Equipment, fixtures Prepared dinners & & systems 2,653,600 4,395,500 7,049,100 dishes 8,815,100 5,292,300 14,107,400 Paints, varnishes & Salad dressings & misc. coatings 1,343,100 5,781,400 7,124,500 mayonnaise 4,808,500 7,036,600 11,845,100 CONFECTIONARY & Shortening & oil 14,929,900 20,678,600 35,608,500 Soups 5,106,000 7,632,200 12,738,200 SOFT DRINKS ( -0.1) 113,508,400 28,425,500 141,933,900 Candy & gum 40,586,100 16,027,100 56,613,200 Sugars, syrups & Soft drinks 72,92.2,300 12.398,400 85,320,700 jellies 4,246,700 6,158,500 10,405,200 Miscellaneous 33,877,600 16,409,600 50,287,200 CONSUMER SERVICES GARDEN SUPPLIES & ( +13.7) 28,471,500 15,347,700 43,819,200 EQUIPMENT ( -2.8) 2,800,000 2,450,600 5,250,600 Engineering & professional 2,788,200 1,404,600 4,192,800 GASOLINE, LUBRICANTS services & FUELS ( +4.4) 50,453,000 20,655,900 71,108,900 Financial 10,933,400 2,580,000 13,513,400 Gasoline & oil 48,394,700 19,019,900 67,414,600 Public utilities & 12,574,200 11,064,900 23,639,100 Lubricants & fuels 2,058,300 1,636,000 3,694,300 telephone service HOTELS, RESORTS & Schools & 2,175,700 298,200 2,473,900 colleges TRAVEL SERVICES ( 1,761,800 DRUGS & REMEDIES +39.9) 662,100 2,423,900 ( -4.0) 63,439,500 169,702,400 233,141,900 HOUSEHOLD EQUIP- Cold, cough & sinus MENT & SUPPLIES 11,732,300 29,738,200 remedies 41,470,500 ( -3.2) 38,722,600 51,341,400 90,064,000 Digestive aids & Deodorizers & air antacids 11,665,500 27,108,300 38,773,800 fresheners 459,900 2,815,500 3,275,400 Headache remedies Disenfectants 604,900 3,919,800 4,524,700 & sedatives 14,450,800 57,044,900 71,495,700 Food wraps & foils 2,010,900 10, 980,200 12,991,100 32 (BROADCAST ADVERTISING) BROADCASTING, May 20, 1968 BAR network TV- billing report for week ended May 5 Broadcast Advertisers Reports' network -TV dollar revenue estimate -week ended May 5, 1968 (net time and talent charges in thousands of dollars) Total Total ABC CBS NBC minutes dollars Week Cume Week Cume Week Cume week week 1968 1968 ended Jan. 1- ended Jan. 1- ended Jan. 1- ended ended total total Day parts May 5 May 5 May 5 May 5 May 5 May 5 May 5 May 5 minutes dollars Monday -Friday Sign -on -10 a.m. $ $ 145.8 $ 61.2 $ 1,436.1 $ 336.0 $ 6,133.1 69 $ 397.2 1,274 $ 7,715.0 Moday- Friday 10 a.m. -6 p.m. 1,269.6 22,049.1 2,619.0 55,588.2 2,163.1 41,374.6 955 6,051.7 16,281 119,011.9 Saturday- Sunday Sign -on -6 p.m. 805.3 21,032.2 1,158.3 19,149.9 496.1 8,467.2 265 2,459.7 4,438 48,649.4 Monday- Saturday 6 p.m:7:30 p.m. 298.3 5,872.3 512.7 11,040.6 566.4 12,111.4 96 1,377.4 1,554 29,024.3 Sunday 6 p.m. -7:30 p.m. 45.8 2,354.2 150.0 4,251.1 201.3 3,831.7 19 397.1 377 10,437.0 Monday- Sunday 7:30 p.m.-11 p.m. 4,285.9 95,310.1 5,464.6 118,472.2 5,373.9 115,706.6 434 15,124.4 7,720 329,488.9 Monday- Sunday 11 p.m:Sign -off 335.5 6,464.6 29.2 692.8 432.0 7,794.1 78 796.7 1,300 14,951.5 Total $7,040.4 $153,228.4 $49,995.0 $210,630.9 $9,568.8 $195,418.7 1,916 $26,604.2 32,944 $559,278.0 CATEGORY (% Change CATEGORY (% Change '67 vs. '66) SPOT TV NETWORK TV TOTAL TV '67 vs. '66) SPOT TV NETWORK TV TOTAL TV Household paper PUBLISHING & MEDIA products 19,395,900 4,140,900 23.536,800 ( +42.6) 2.688,900 3,396,900 6,085,800 Insecticides 2,542,800 2,983,800 5,526,600 TELEVISION, Major appliances 4,028,300 13,999,200 18,027,500 RADIO, MUSICAL INSTRU- Small appliances & MENTS & RECORDS equipment 4,447,700 7,074,600 11,522,300 ( -7.2) 6,511,200 16,866,200 23,377,400 Misc. accessories & Musical instruments 210,800 841,900 1,052,700 supplies 5,232,200 5,427,400 10,659,600 Records & tape HOUSEHOLD recordings 1,676,300 14,400 1,690, 700 FURNISHINGS TV sets, radios, ( +42.1) 4,463,300 11,212,900 15.676,200 phonographs & Floor covering 1,199,900 6,814,200 8,014,100 recorders 4,463, 200 15,137,900 19,601,100 Furniture 1,452,600 2,154,200 3,606,800 Miscellaneous 160,900 872,000 1,032,900 Household fabric & TOBACCO PRODUCTS & finishes 1,488,700 2,066,400 3,555,100 SUPPLIES ( 48,403,100 183,103,600 231,506,700 Misc. household +8.9) Cigarettes 46,437,500 170,131,100 216,568,600 furnishings 322,100 178,100 500,200 Cigars & tobacco 1,642,300 12,255,500 13,897,800 INDUSTRIAL MATERIALS Smoking accessories 323,300 717,000 1,040,300 ( 1,929,300 13,696, 500 15,625,800 -3.9) TOILETRIES & TOILET INSURANCE ( +27.1) 7,259,400 28,122,500 35,381,900 GOODS ( +1.0) 147,839,900 259,337,800 407,177,700 JEWELRY, OPTICAL Cosmetics & beauty GOODS & CAMERAS aids 21,190,600 19,292,300 40,482,900 ( +15.8) 1,539,200 33,342,900 34,882,100 Dental supplies & Cameras & photo- mouthwashes 32,055,000 77,155,300 109,210,300 graphic supplies 880,000 22,466,700 23,346,700 Depolatories & Jewelry & watches 117,600 9,621,200 9,738.800 deodorants 11,385,300 18,903,100 30,288,400 Optical goods & Hair products 41,412,900 71,905,600 113,318,500 precision instruments 541,600 1,255,000 1,796,600 Razors & blades 8,887,700 20,999,200 29,886,900 LAUNDRY SOAPS, Shaving cream, CLEANSERS lotions & men's toiletries 7,161,400 17,343,800 24,505,200 POLISHES ( -0.1) 99,167,500 134,262,100 233,429,600 Cleaners, cleansers, Toilet soaps 12.734,900 27,107,500 39,842,400 polishes & waxes 35,518,600 54,262,000 89,780,600 Misc. toilet goods 13,012,100 6,631,000 19,643,100 Laundry preparations 22,143,100 13,993,700 36,136,800 TOYS & SPORTING Laundry soaps & GOODS ( -8.7) 19,387,100 18,638,700 38.025,800 66,006,400 107,512,200 detergents 41,505,800 Sporting goods 560,300 1,083,500 1,643,800 OFFICE EQUIPMENT, Toys, games & STATIONERY & hobbycraft 18,826,800 17,555,200 36,382,000 WRITING SUPPLIES (-2.5) 3,711,100 12,128,400 15,839.500 TRANSPORTATION & Office machines, TRAVEL ( +24.4) 33,076,000 13,233,200 46,309,200 furniture & Airlines 24.658,200 12,232,200 36,890,400 accessories 281,600 5,124,900 5,406,500 Buses 3.668,600 3,668,600 Car rental 3,923.300 1,001,000- 4,924,300 Pens, pencils & stationery 3,429,500 7,003,500 10,433,000 Railroads 765,000 765,000 Steamship lines 60,900 PET 21,008,300 20,785,900 41 794.200 60,900 PRODUCTS ( +3.9) - Pet foods 20,599,200 20,182,700 40,781,900 MISCELLANEOUS Pet supplies 409,100 603,200 1,012,300 ( +39.6) 25,475,200 2,927,500 28,402,700 NOTE: The above product classifications have undergone maior revisions TOTAL ( +3.6) $1,194,014,700 $1,499,867,200 $2,693,881,900 and for the most part cannot be compared with past category data. The changes were made to make the data for TV more comparable SOURCE: TVB /LNA- Rorabaugh: Spot TV -gross time charges; Network to product class data published for other media. TV -Net time and program costs BROADCASTING, May 20, 1968 33 It started with a series of letters. A British soldier at the front during World Doctor Dolittle's prescription War I wrote them to his children. It ended with the musical film, "Doctor for influencing animals Dolittle," based on a book that resulted from that wartime correspondence. and winning Oscars From book to box office, "Doctor Dolittle" has made people happy. For the principal person is a carefree coun- try doctor who learns to speak 400 animal languages. And then involves himself in the lives of his animal friends, whom he likes more than peo- ple. To children, the movie has been a, Fantasy so real that household pets one of the more than 14,000 people "Chim Chim Cheree," Best Motion have taken on a new esteem. To chil- whose music we license -among them Picture Song of 1964; and "Born Free," dren's parents, it's been a daydream the winners of eight Academy Awards Best Original Score and also Best Mo- that repeats itself because of the in the past eight years. "Talk to the tion Picture Song of 1966. enduring popularity of the movie's Animals," which details the advan- The best movie music is that which musical score. tages and pleasures of speaking the walks out of the theater with the audi- It was Leslie Bricusse who trans- 400 animal languages in which the ence. On occasion, it's the melody lated the book into a screenplay and doctor was expert, joins such previous people whistle coming in. Whether then wrote the lyrics and music for the BMI Oscar winners as "Never on going or coming, it's hard to miss hear- film's 14 songs. His 18 months of labor Sunday," Best Motion Picture Song of ing songs written by BMI- affiliated garnered him numerous honors, but 1960; "Lawrence of Arabia," Best writers. They and their none as prestigious as his Oscar for Original Score of 1962; "Tom Jones," talent are part of the the song, "Talk to the Animals." Best Original Score of 1963; "Mary BMI success story. ßMI BROADCAST MUSIC INC. BMI is proud. For Mr. Bricusse is Poppins," Best Original Score of 1964; All the worlds of music for all of today's audience. Nader draws ket system," he said. ards as "a foil for their advertising." What he objects to, he indicated, was And to this day, he claimed, a major advertising that neither fulfills a social tire company "refuses to provide data" bead on ads function nor serves as a source of prod- to back up its advertising claims. uct information. When advertising helps Car insurance companies. he said, the consumer differentiate among goods could press auto manufacturers to in- The media can expect a lot more and prices, it helps both consumer and stall better anti -theft devices on motor "counter- advertising," salesmen were ultimately the producer, he said. But vehicles. Instead of adjuring drivers to told last week. when it withholds vital information, it lock their cars to prevent theft, insur- Consumer crusader Ralph Nader told only serves to deceive the consumer. ance companies should ask automobile a luncheon of the Sales Executive Club An example of this, he said, was the manufacturers to provide better locking of New York that the days of consumer surfeit of information on an automo- devices. Mr. Nader and other observers acquiescence to shoddy merchandise bile's ability to reach 60 miles per hour, have long held that effective antitheft and specious advertising were over. And and the dearth of information on a car's devices are practicable on mass pro- as if the gathering of salesmen might ability to brake from 60 m.p.h. to zero. duction autos. not get the message, he detailed his Hits Tire Ads Another example, he Consumer reaction to questionable objections to automobile advertising in told the salesmen, was the tire indus- advertising practices, he said, would an effort to get his point across. try's penchant for turning tire safety take the form of "a good deal more Mr. Nader, the young attorney who standards to its own advantage in its ad- counter -advertising." He indicated that successfully tangled with General vertising. Tire companies pressured the such counter -advertising would no Motors Corp. a few years back, said he government to depress its tire safety longer be limited to health groups such doesn't question the rationale behind standards, he said, but once they were as the American Cancer Society and advertising. "It's critical to a free -mar- adopted, the industry used the stand- the American Heart Association, both of which oppose smoking, but from "consumer groups as well." Mr. Nader also said that public pressure to release government data on consumer goods was bound to increase. Since citizens pay taxes to support such tests. he said. there's no reason why they can't see the results. Moreover, he indicated. there's in- creasing legal and consumer pressure to take advertising at its face value. There's a growing belief that ad agen- cies should be cited as codefendents when a consumer brings suit against a manufacturing company that produces shoddy or dangerous products, he claimed. Most importantly. he said. socially re- sponsible advertising "will have a greater role in radio and television. whether voluntarily or through vigorous FCC guidelines or pressure from con- sumer groups." He did not elaborate on this point in his speech. Extend Fairness After his address, Mr. Nader told BROADCASTING that he felt the FCC's application of the fair- Commercial preview: Weather Wax ness doctrine to cigarette advertising (BROADCASTING. June 5. 1967 et seq.). S. C. Johnson Inc., through in Key Biscayne, Fla. Guards kept could be extended to "embrace adver- Foote, Cone & Belding, Chicago, 24 -hour watch for a month as even tising in the automobile area and drug will begin schedules of prime eve- land crabs crawled underneath the area." Although the products are not ning color commercials on all three car to escape the sun and sea or inherently dangerous. he indicated. a TV networks this month plus spot- storms. great deal of the advertising is irre- TV buys in major markets to intro- In February the car was driven sponsible. duce a new heavy-duty liquid -car- north for another month of zero On the whole, however. said Mr. wax production, Weather Wax. Film- temperature, snow slush and street Nader. broadcasting "has been keeping ing the 60- second commercial was salts. Then what was probably Amer- pace with the consumer movement- a heavy duty job for the agency in ica's dirtiest car was driven down much more so than the other media," itself. Chicago's Michigan Avenue for the he said. "Radio has been particularly FC &B, using the talents of Wild- final scene of the washing. bold in carrying antismoking messages ing Inc., also Chicago, shot more Donald H. Hockstein (I), FC &B and legitimate consumer information." than 14,000 feet of film in several producer. and J. C. Moll (r). S. C. he added. parts of the country to get the 60- Johnson product manager, checked Mr. Nader's remarks before the sales second demonstration. The agency temperature wtih armed guard as- club followed the presentation of Man- took a Pontiac Firebird on Jan. 1, signed to watch over the Firebird hattan College's seventh annual "Moral waxed it, and parked it on a beach parked on the beach at Key Biscayne. Tone in Advertising" awards. Winners r, included General Electric Corp. which. through its agency BBDO, won the 38 (BROADCAST ADVERTISING) BROADCASTING, May 20, 1968 n FARGO ''The Paris of +he Plains "r We got DOUBLE FIGGERS Yep, these figgers got what counts, and it's all in the right places. TIME PERIOD SHARE HOMES Accordin' to the latest ARB figgers, in the Fargo three station market, WDAY has the highest share 6:00 pm - of audience, and look at them homes that Nielsen 6:30 pm 64% 38,500 shows. With the WDAY -WDAZ combination, we got 10:00 pm - the strongest, broadest beam 'tween Minneapolis 10:30 pm 77% 42,000 and Spokane. Fact is, in all that stretch, you gotta go way to Seattle before you hit a Metro Area with Sun. - Sat. bigger retail sales than you find in Fargo- Moorhead. 9:00 am - Wanna see more of these great figgers? Jist talk Midnight 52% 22,000 to your PGW Colonel. WDAY -WDAZ FARGO TELEVISION DEVILS LAKE -GRAND FORKS Covering All of Eastern N.D. and Western Minnesota 1-PETERS, GRIFFIN, WOODWARD, INC., Exclusive National Representatives BROADCASTING, May 20, 1968 3/ `Let's Go to the Races' runs strong in second outing In the fall of 1966, Von's Grocery each trip to the store. cards in lots of 1,000 each. Stores Co. began sponsoring Let's Go to Apparently, the one thing that de- are charged $8.50 per 1,000 cards. the Races, the then still relatively cidedly has not happened as a re- That's the standard price whether a new television promotional game, sult of the renewed sponsorship is store uses 200,000 cards a week or and immediately enjoyed great suc- a jump in retail prices. Instead, rep- four million. cess. At one point the food chain resentatives of Honig- Cooper & Har- Decent Rating In its second go- reported a customer increase of more rington, Los Angeles, the grocery around with the game, Von's is stick- than 300,000 a week, accounting for chain's advertising agency, point out ing to the same schedule it used pre- a sales increase of $1 million a week. the increase in sales offsets the cost viously. The half -hour game pro- After running the game on KTLA(TV) of sponsoring the promotional pro- gram is shown at 7:30 on Thursday Los Angeles for 39 weeks, Von's gram on television. nights. Von's commercials and local dropped its sponsorship believing the The television games, produced market introduction and summaries promotion had run its course of and distributed by Walter Schwim- to the filmed races is taped at KTLA effectiveness. mer Inc., Chicago, a division of Cox with a local personality on the after- Last February, a little more than Broadcasting Corp., is now being noon of the weekly telecasts. The a year after that cancellation, the played in some 70 markets across the program has been averaging a 7 rat- 74 -store El Monte (Calif.) -based country by such chains as Jewel ing, which the store feels is entirely chain began another 13 -week cycle Food Stores in Chicago, Colonial satisfactory. of sponsorship, again on KTLA. Stores in the Southwest and Publix On Feb. 24, the Schwimmer or- What's happened since has suggested Super Markets throughout Florida. ganization put a sequel to the horse - to Von's that Let's Go to the Races, Howard Christensen, executive vice racing game into station distribution. although having been around the president for Schwimmer. claims An entertainment -type game, this track a couple of years, still may be that some 16 million Let's Go to the one is called Win with the Stars. good for a sprint or two. Races game cards are now being dis- Again home viewers participate Crowd Puller Reportedly the tributed each week, or about 800 through the use of game cards dis- program, which is based on reruns million a year (included in this esti- tributed in food chains. The half- of horse races with grocery custom- mate are cards for It's Racing Time, hour show stars Allen Ludden as ers able to compete at home for a slight variation on the original the host to celebrities who race the prizes using cards that are given out game theme). At its peak, Let's Go clock and each other in recalling in stores, is still attracting added to the Races was in some 125 U. S. titles and singing the lyrics of songs. traffic to Von's. Industry sources and Canadian markets. The key -as it is with all the estimate that traffic has increased Schwimmer sells and distributes the Schwimmer games -is that the home some 17 %. Von's average dollar program to grocery-store clients and viewer is allowed to participate for amount per purchase is smaller, but also prints and distributes the game cash prizes. Win with the Stars is its total number of transaction is cards. It's the cards that provide now in 15 markets, with a total of greater. This means that more people the greatest source of revenue. 4 million game cards distributed come in to buy, yet they buy less for Schwimmer prints and packages the each week. radio award, and Royal Globe Insur- 4A foundation sets up research as predictive factors. ance Co., which through Ted Bates and The foundation's academic commit- Co. won the TV award for its com- school research grants tee, headed by Dr. Miller Upton, presi- mercial on guarding one's car against dent of Beloit (Wis.) College, screened theft. Westinghouse Broadcasting Co., more than 40 applications for the 11 Grants in excess of $100,000 for through Delehanty, Kurnit and Geller grants to a total of 14 professors at 11 Inc., New York, won the "Moral Tone" university research projects in advertis- universities from the University of magazine ad category. ing. marketing and consumer behavior California at Berkeley and Stanford to were announced last week as part of the University of Chicago and Michi- the first -year program of the American gan State. Blair expects in '68: Association of Advertising Agencies' Educational Foundation. TV up 8 %, radio up 2% Edward L. Bond Jr., chairman of National Biscuit Co., Young & Rubicam, chairman of the Television -advertising expenditures AAAA and president of the foundation, K &E parting in fall could rise about 8% in 1968 and radio said the aims of the awards program spending about 2 %, according to a pro- are to "seek out and support the best National Biscuit Co., New York, is jection in the fourth annual Statistical scholars who have contributions to reducing the number of its domestic Trends in Broadcasting, published by make," and to involve young doctoral consumer advertising agencies from John Blair & Co. candidates who are working with the four to three. In the process, Kenyon In the introduction to the 32 -page selected professors. No more than 40% & Eckhart will lose approximately $4 publication, Frank Martin, Blair presi- of each grant may be used to compen- million in billing, of which an estimated dent, says that total advertising dollars sate faculty members who are not doc- $2.9 million is in TV- radio. The effec- in 1968 could show a 7.5% gain. toral candidates. tive date of the termination at K &E is The booklet is available on letterhead Projects range from examination of Oct. 1. request to public relations department, the key variables in consumer decision - A National Biscuit spokesman said John Blair & Co., 717 Fifth Avenue, making to a study of the validity of last week the brands involved are Na- New York 10022. physiological measures in advertising bisco and Shredded Wheat, Team 38 (BROADCAST ADVERTISING) BROADCASTING, May 20, 1968 ASK a stìcky question... \111\1,c i1\111 ,. ?UTi N 1 _I1< J1 . WAY1 ,S. Vr T r TIM SPENCER- WEHT-TV "Why ?" series wins Sloan Award for Tim Spencer WEHT -TV in Evansville, Indiana, asked "Why ?" more than 200 times last year. The uniquely conceived two -minute editorials were meant to be sticky - prickling the conscience of the community by exposing problems that demanded action. WEHT c ANN EL 25 The 79 editorials on traffic safety in the "Why ?" series earned a - $1,000 Alfred P. Sloan radio -TV award for Tim Spencer, WEHT -TV cv, news and public affairs director. That's a nice bonus. But the local reaction counts even more with Tim. With film, pictures, maps and sharp comment, "Why ?" explored air and water pollution, beautification, local and state government inaction on a myriad of problems. "Why ?" jabbed at local apathy, jolted citizen awareness. And 70 percent of the Why's were answered with positive action, resulting in solutions to the problems raised. We're proud of the awards we win for creativity in the Gilmore Broad- casting Group - proud of the recognition our people win on the local, regional and national scenes. But most of all we're proud to make good things happen. GILMORE BROADCASTING CORPORATION GENERAL OFFICES: 202 MICHIGAN BUILDING KALAMAZOO, MICHIGAN 49006 KODE -TV Joplin / KODE -AM Joplin / WEHT -TV Evansville / WSVA -TV Harrisonburg / WSVA -AM Harrisonburg / WSVA-FM Harrisonburg James S. Gilmore, Jr., president BROADCASTING, May 20, 1968 39 Flakes and Milk Bone dog biscuits. McCarthy and Robert F. Kennedy. Warner- Lambert switches These products will be assigned to other Still another politician chose his ad National Biscuit agencies, consisting of agency last week: New York Repub- hit BBDO hardest McCann -Erickson, Ted Bates & Co. and lican Senator Jacob Javits picked Dele- the William Esty Co., all New York, hanty, Kurnit & Geller Inc. to help in Warner -Lambert Pharmaceutical Co., effective next January. The company his 1968 re- election campaign. Morris Plains, N. J., has announced official said they were announcing the a reshuffling of agencies for various change so far in advance "to provide NY brands totaling about $10 million, with agencies lead time to make necessary firm to offer BBDO, New York, losing an estimated adjustments within their own organiza- tions." media services $7.5 million in billing. BBDO is relinquishing Efferdent Independent Media Services, estab- ($4 million, of which $3.2 million is in Humphrey campaign lished to provide media planning, buy- TV- radio) which goes to Papert, Koe- ing, bill paying and other operations for nig, Lois, New York, and Bromo -Selt- elects Doyle Dane small agencies lack- zer ($3.5 million in billing, of which ing media depart- about $3 million is in broadcast), which Doyle Dane Bernbach, New York, ments, has opened is headed for Ted Bates & Co., New last week was named to handle the ad- offices at the Del - York. In turn, Bates is losing Clorets vertising of Vice President Hubert H. monico hotel, 502 ($2.5 million in billing, of which $2 Humphrey in his bid for the Demo- Park Avenue, New million is in TV- radio) to the J. Walter cratic presidential nomination. York. Thompson Co., New York. DDB, which handled President Lyn- Richard Ger- don Johnson's advertising in 1964, has shon, former vice Also in advertising ... set up a special account group, under president and man- Arie Kopolman, a DDB vice president. ager of media at Tax threat thwarted Bombarded by to handle the account, which was placed Benton & Bowles, letters and telegrams from local adver- by the United Democrats for Hum- Mr. Gershon is founder and pres- tising club members and various repre- phrey, the Vice President's campaign ident. sentatives of media, the California As- organization. Lois Holland Callaway is the new sembly government organizations com- DDB spokesmen said that its em- company's first client: negotiations with mittee has decided to put over action ployes now working voluntarily on other one or two more agencies are in prog- on A.B. 1000. a bill that would tax TV- campaigns will not be affected by the ress. radio advertising. Action on the pro- new account. It's known that DDB em- Independent Media Services will also posed bill will not be considered "for ployes have for some time been working function as a consultant to advertisers about a year." The bill would levy a with the campaigns of Senators Eugene on media problems. 4% gross receipts "license fee" on ra- THE MEDIA $12 million for two TV's, one FM FORWARD BUYS WIRF- FM -TV; JEFFERSON STANDARD GETS WRVA -TV Two television stations were reported FM Radford, Va. Dix newspapers are Richard D. Dudley is president of sold last week and their aggregate price the Martins Ferry- Bellaire Times - Forward Communications. Mr. Dudley is more than $12 million. Leader, Wooster Record, Ravenna -Kent is chairman of the radio board of the Sold were wTRF -TV Wheeling, W. Va., Record -Courier, Defiance Crescent - National Association of Broadcasters. and its adjunct, WTRF -FM to Forward News, and Ashland Times- Gazette, all Mr. Ferguson is outgoing chairman of Communications Corp. for more than Ohio, and the Kentucky State Journal, the NAB's television board and is the $7 million, and WRVA -TV Richmond, Frankfort, Ky. new chairman of NAB's television code Va., to Jefferson Standard Broadcast- Under the new ownership, Mr. board; he has been vice chairman of ing Co. for $5 million. Both transfers Ferguson and George Diab, assistant the NBC -TV affiliates board for the are subject to FCC approval. general manager and sales manager, last four years. At the same time, applications were would remain in charge of the station. WTRF -FM, established in 1965, is on filed for FCC approval of the merger Group Owner Forward Communi- 107.5 me with 12.5 kw. Since the own- of KTAR Broadcasting Co. and Eller cations Corp. already owns WSAU -AM- ership transfer of two facilities in the Telecasting Corp. as well as other Eller FM-TV Wausau, WMTv(TV) Madison, same community would run afoul of the enterprises (BROADCASTING, Jan. 1). and WKAU Kaukauna. all Wisconsin, FCC's one -to -a- customer policy (see The 15- year-old channel 7 Wheeling and KCAU -TV Sioux City, Iowa. page 44), Forward Communications facility, affiliated with NBC, is owned It is principally owned by Charles officials are expected to seek a waiver by WTRF-TV Inc., with Robert W. Lemke. 27.2 %: the Wausau Record- for this transaction. Ferguson, president and general man- Herald, with 25.9 %: Wisconsin Rapids In the Richmond sale, WRVA -TV (ch. ager, holding 10 %, and Albert V., Tribune, 6.5 %; Marshfield News - 12) is being sold by Larus and Bros., Robert C., Raymond E. and Gordon Herald, 12.9 %; Rhinelander News, tobacco company, to the broadcasting C. Dix each equally holding the re- 8.6 %: Merrill Herald, 8.6% and Wil- subsidiary of Jefferson -Pilot Corp., maining shares (22.5% each). Through liam F. Huffman Radio Inc. (wFIiR- which owns WBT -AM -FM and wBTv(Tv) newspaper holdings, the Dixes own or AM-FM Wisconsin Rapids), 6.5 %, all in Charlotte, N. C. Larus and Bros. control WWST -AM -FM Wooster, and Wisconsin. (Edgeworth pipe tobacco, Holiday, WKNT Kent, both Ohio, and WRAD -AM- John C. Sturtevant is chairman and Domino and Yukon cigarettes) owns 40 BROADCASTING, May 20, 1968 dio and television advertising and would establish a commission with broad pow- ers over broadcast media. New TV spot -maker Klein /Barzman, Los Angeles -based production company mostly involved with radio commercials, has formed a TV film commercial unit. Sid Hecht, in charge of the commercials division for Pacific Title and Art Studio, Los Angeles, has been named to head Klein / Barzman's new film unit. Best - known for radio commercial campaigns for Sahara hotel, Olympia beer, Tree - sweet juices and the city of Palm Springs, Klein /Barzman has been shift- ing its emphasis to TV production this year. The company recently completed work on national TV spot campaigns for Like soft drinks and Thermo -King auto- mobile air conditioning. Henderson home in Atlanta Hender- son Advertising Agency Inc., Green- ville, S. C., has opened an office in At- lanta. Larry Weltin, former account supervisor in the Greenville office, will manage the new office, at 1110 The Life of Georgia Tower. Rep. appointments ... KSAT -TV San Antonio, Tex.: Edward Petry & Co., New York. + WBLx Buffalo, N. Y.: Greener, Hik- en, Sears, New York. NEWSMAN 95% of the TV station. It also holds a construction permit for WTRT -TV (ch. 54) Columbus, Ga. It owns 100% of WRVA -AM -FM Richmond, which it is retaining. oghel117 The sale is subject to approval of the Richmond station's stockholders, Since being named Colorvision Ten's News Director last year, who are meeting June 10. Jefferson Standard Broadcasting sold Ken Taylor has become South Florida's most respected tele- its Florence, S. C., TV outlet, wsrw (TV), last year to the Bluefield (W. vision newsman. Believing that most news stories are where Va.) Daily Telegraph for $4.5 million. The Bluefield newspaper owns WHIS- you find them, Ken keeps his energetic assistants (and himself) AM-FM-TV in that community. The around the clock to film the news wherever it is, and Florence sale was necessitated, Jeffer- on call son Standard officials said, because of provide the area's outstanding, most picture -full coverage. secondary overlap between the Florence and Charlotte TV stations, preventing them from using maximum facilities. Third Change The WRVA -TV sale is the third transfer of ownership of a Richmond broadcast group in the last three years. In 1965, WBMG, wcoD(FM) and wrvR (now WTVP- AM- FM -Tv) were sold to Roy Park for $5 million. Last year, Nationwide Communications bought WLEE -AM -FM and wxEx -Tv for $7.15 million. WRVA -TV was founded in 1956 and R1'S is affiliated with NBC. Howard E. Stark was the broker in the deal. LBWEIV-- A loss of $141,575 in 1967 was MIAMI .FLORIDA 50FKLWTCNCINNATI.COHIO BROADCASTING, May 20, 1968 41 posted by Eller Telecasting Co. of data also disclosed that KBLU had a Arizona, licensee of KBLU-AM -TV gross income of $104,393 in 1967; Yuma, Ariz., while a net income of KBLU -TV, $146,653. LBJ's NAB playback $241,289 ($4.08 a share) for the calen- Balance sheet of Eller Outdoor as of A phrase from President Lyn- dar year was reported by KTAR- AM -FM- Dec. 31, 1967, showed total assets of April 1 speech to Tv Mesa -Phoenix. Both financial re- $3,537,582 with total current assets don Johnson's Broad- ports were part of applications filed of $678,983. Total current liabilities the National Association of last week seeking FCC approval of added up to $738,403; long -term debt, casters convention (BROADCAST- the merger of the two companies, as $2,495,286, and retained earnings, ING, April 8) has been picked well as other firms, into a new south- $212,369. Eller Outdoor took in $2,- as the title of a new book made west communications complex, Com- 968,752 in 1967 resulting in a net up of the President's speeches and bined Communications Corp. profit after taxes of $78,440. Eller essays about Mr. Johnson by ad- The new group is an amalgamation Realty and Investment Co., also as of ministration figures. The original of the John J. Louis Jr. family holdings Dec. 31, 1967, had total assets of $674,- title was to have been, "The in the Phoenix stations as well as 199 and long -term debt of $611,811. Frontier Moves On." The new KYUM Yuma and KYCA Prescott, Ariz., KTAR Broadcasting Co., the licensee title, "To Heal and to Build" was and Karl Eller and associates, whose of the Phoenix stations and parent of used by Mr. Johnson the day after properties in addition to the Yuma the Yuma and Prescott stations, re- he announced his decision not to stations are Eller Outdoor Advertising ported total assets of $3.076.934 with seek re- election. The 520 -page Co., Eller Realty and Investment Co., current assets at $1,273,979 in its book is being published later this Phoenix magazine, Myers -Leiber Sign balance sheet as of Dec. 31, 1967. month by McGraw -Hill Inc., New Co. and Eller Indoor Advertising. Total current liabilities were listed at York. The Louis interests will own more $237.044 and retained earnings at than 70% of CCC with the Eller $2.917,492. group holding the remainder. The trans- New Holdings CCC, according to action, estimated to amount to $15 the agreements, will acquire 100% million, principally calls for payment in ownership of the KTAR holdings for Eller Telecasting, will vote all the stock CCC stock. common stock, 80.4% of Eller Tele- of Eller Telecasting for three years. Total assets of the Eller -owned Yurrn casting for common stock, 661 % of He also will be president of CCC. Mr. stations are listed at $474,401 with Eller Outdoor for cash and the other Louis will be chairman. Among other total current assets at $71.741. Total one -third for common stock, and 60% stockholders of CCC will be Ray C. current liabilities are given as $108,917; of Eller Realty for cash, with the other Smucker, now president and general long term debt. $495.000, and an 40% for common stock. manager of the KTAR stations, who will aggregate loss of $15,175. The financial Mr. Eller, who will retain 19.6% of own 1.4 %. The Louis group already has bought back for $1 million the 11,303 shares of KTAR Broadcasting held by Richard O. Lewis who is and will remain chair- man of KTAR Broadcasting and the 11 shares of KYCA held by minority shareholders for $11,000. Because of the potential violation of a prove., record the FCC's duopoly rules, forbidding the ownership of more than one sta- tion in the same market, CCC is donat- ing KBLU to Arizona Western Junior in appraisals College in Yuma. KBLU's worth was appraised at $200,000, the application stated. It will retain KYUM in that mar- What's it really worth? Blackburn's answers ket. command respect. Appraisals are based on Mr. Louis is associated with Mr. accurate market surveys and analyses, Eller in the present ownership of Eller potential and projected as well as actual Outdoor Advertising (I1 %) and Eller earnings, knowledge of the ever- changing Realty and Investment Co. (10 %). market, and many other factors. Can you In submitting the application to the afford anything less than a reliable broker FCC, both firms also asked for waivers with a proven record? of the FCC three -year rule, the in- terim one -to -a- customer policy, and the multiple- ownership rule. Mr. Eller acquired the Yuma stations in 1967, for $500,000, so their transfers would take place in less than three years of BLACKBURN Company. Inc. ownership requiring, under FCC rules. a hearing. The one -to -a- customer policy, RADIO TV CATV NEWSPAPER BROKERS initiated by the FCC last month, pro- NEGOTIATIONS FINANCING APPRAISALS poses to forbid any single owner from owning more than a single broadcast WASHINGTON, D.C. CHICAGO ATLANTA BEVERLY HILLS facility in the same community (BROAD- James W. Blackburn H. W. Cassill Clifford B. Marshall Colin M. Selph CASTING, March 25 et seq.). The waiver Jack V. Harvey William B. Ryan Robert A. Marshall Bank of America Bldg. Joseph M. Sitrick Hub Jackson Harold Walker 9465 Wilshire Blvd. requested on the multiple -ownership RCA Building Eugene Carr MONY Building 274 -8151 rules relates to the fact that for a 1725 K St. N.W. 333 N. Michigan Ave. 1625 Peachtree Rd. N.E. 333 -9270 346.6460 873.5626 moment CCC will own KYUM and KBLU before the latter is transferred to 42 (THE MEDIA) BROADCASTING, May 20, 1968 the local educational institution. Kenneth A. Cox and Nicholas Johnson Florida, Indiana, Louisiana, Michigan, Both Mr. Louis and Mr. Eller at one dissented. New Jersey, New York, Ohio, Penn- time were with the old Needham, Louis sylvania and Texas. It holds about 50 and Brorby advertising agency in Chi- WTOW -AM -FM TOWSOn, Md.: 51% other franchises and has 36 applica- cago. interest sold by Harry J. and Maryhelen tions pending. KTAR -TV (ch. 12), was established in Daly to T. E. (Dick) Paisley, John M. 1953 and is affiliated with NBC. KBLU- Horan and associates for $385,735. Mr. New TV station Tv (ch. 13), founded in 1963, is affili- Paisley has been associated with NBC ated with CBS. in various sales and management capac- KLNI -TV (ch. 15) Lafayette, La., has KTAR, 24- years -old, is full time on ities over an eight -year period and also set its target date for September to 620 kc with 5 kw, and an NBC served as sales manager of wrss(FM) begin telecasting with 259 kw visual affiliate. KTAR -FM, established in 1960, Philadelphia. Mr. Horan is a bank and 51.3 kw aural from an antenna is on 98.7 me with 115 kw. Kst.u, executive. WTOW is a 5 kw daytimer on 500 feet above average terrain. Permit - nine -years -old, operates daytime only 1580 kc and WTOW -FM operates on tee is Southwestern Louisiana Commun- on 1320 kc with 500 w. KYUw, founded 101.9 me with 20 kw. ications Inc., headed by J. W. Francisco. in 1940, operates full time on 560 kc The station will be a primary NBC Cable Television affiliate and will operate with with 1 kw. KYCA, also founded in 1940, total color facilities. is full time on 1490 kc with 1 kw day, San Diego: Southwestern Cable Co., 250 w night and is affiliated with NBC. sold by Richard A. Moore, Edwin W. Pauley and associates to Time -Life Broadcast Inc. Price was not disclosed. New bill for longer licenses Changing hands . e e Southwestern serves all of San Diego ANNOUNCED The following station north of San Diego River except Rancho Representative Thomas G. Morris sales were reported last week subject to Bernardo. System was established in (D -N. M.) has joined the ranks of FCC approval. 1965 and serves 4,000 subscribers in congressmen who have supported Pacific Beach area with TV signals from longer- license legislation for broad- WTRF -FM -TV Wheeling, W. Va.: Sold local stations as well as Los Angeles. casters by submitting a bill to amend by Robert W. Ferguson and others to Time -Life, which owns KOOO -TV in San the Communications Act. Representa- Forward Communications Corp. for Diego as well as other broadcast facili- tive Morris's measure (H.R. 17240) more than $7 million (see page 40). ties in Bakersfield, Calif., Denver, In- would allow the FCC to issue licenses dianapolis, and Grand Rapids, Mich., for up to five years. It is similar in WRVA -TV Sold by Richmond, Va.: is a multiple CATV owner serving wording to a majority of the longer - Larus and an Bros. to Jefferson Standard estimated 49,000 subscribers with sys- license bills that have been submitted Broadcasting Co. for $5 million (see tems in 16 communities in California, to the 90th Congress. page 40). WWAY(TV) Wilmington, N. C.: Sold by William G. Broadfoot, Charles B. Britt and associates to Clay Broadcast- ing Corp., which is 100% owned by The Charleston Mail Association, pub- EXCLUSIVE BROADCAST PROPERTIES! lisher of the Charleston (W. Va.) Daily Mail, headed by Lyell B. Clay and Buckner Clay, for $1,335,573. CALIFORNIA -Oldest fulltimer AM located in multi- station Lyel1 Clay is a realtor and Buckner market. Retail sales of the area $400 million Clay owns a retail hardware firm. Mr. plus. Definitely a prestige facility making a profit. Britt is 75% owner of WIRY Platts- Aggressive management could improve billings burgh, N. Y. WWAY(TV) is an ABC - appreciably. Price $550,000, terms 29 per cent TV affiliate on channel 3. down, balance negotiable. WAPO Chattanooga: Sold by Martin Contact Don C. Reeves in our San Francisco office. Theaters of Georgia Inc. to Louis H. and Jon O. Peterson for $305,000. MIDWEST -Single station market with a city zone population Messrs. Peterson own WABR Winter of 125,000. Absentee -owned and currently gross- Park, Fla. WAPO operates on 1150 kc ing well under potential. This station oilers a with 5 kw day and 1 kw nights. Broker: very realistic opportunity and is priced less than Chapman Associates. twice billings at $265,000, 29 per cent down, APPROVED The following transfers balance negotiable. of station interests were approved by the Contact Richard A. Shaheen in our Chicago office. FCC last week (For other FCC activi- ties see FoR THE. RECORD, page 72). Ksws -Tv Roswell, N. M.: Sold by WASHINGTON, D.C. Frances Maye Barnett, Paul B. McEvoy 1100 Connecticut Ave., N.W. and John A. Barnett Jr. to Joe H. t.Z.7.1,6114:2n/ 20036 202393.3456 CHICAGO Bryant and associates for $250,000 and 1507 Tribune Tower 60611 assumption of $235,000 in obligations. AND ASSOCIATES, INC. 312/337.2754 Mr. Bryant and associates own KCBD- DALLAS Brokers of Radio, TV, CATV & Newspaper Properties AM 1234 Fidelity Union Ufa Bldg. -Tv Lubbock, Tex. and CATV sys- 75201 tem there. Mr. Bryant will operate Appraisals and Financing 214/748.0345 KSWS -TV as a satellite of KCBD -Tv. SAN FRANCISCO Ksws -Tv is an NBC affiliate on chan- AMERICA'S MOST EXPERIENCED MEDIA BROKERS 111 Sutter St. 94104 415/392.5671 nel 8. Commissioners Robert T. Bartley, BROADCASTING, May 20, 1968 43 isting rules. What is the meaning of the term One -to -a- customer: "market" for purposes of the interim policy? The commission. noting that it does not want to prejudge the matter -it FCC clarifies policy will consider comments on the subject in the rulemaking-said it will extend the principles underlying the present duopoly rules in defining the term. Keeps freeze on transfers and assignments Thus, the policy would apply to appli- cations that would result in a party in denying petitions for reconsideration owning stations with overlapping con- tours of the kind prohibited by the duopoly The FCC has refused to repeal or jectives of the proposed rulemaking rules -for instance. a pre- dicted 1 my modify the interim policy it adopted will not be frustrated may be instituted /m contour of an FM sta- tion overlapping the in its so-called one -to -a- customer rule - with no advance warning. grade B contour making proceeding. But at the same Rejects Unfairness Charge The of a television station. time it has sought to answer questions commission also rejected the argument Noncommercial Stations Do the as to what the interim policy really that the policy is unfair to parties who proposed rules apply to noncommercial means. were preparing applications at the time educational stations? The commission took the steps last the unexpected policy was put in force. No. week in an order denying three peti- If the rules are not adopted, the com- Is the application of an FM licensee tions for reconsideration of the policy, mission said, the parties won't have suf- applying for a daytime AM station in under which new applications for new fered much harm. "since the proceeding the same market subject to the interim stations or for transfers or assignments will be terminated at an early date." policy? that fall within the scope of the pro- What if the rules are adopted? No. The language of the proposed posed rules are frozen until the rule - "We can only say that in a situation of rules appears to indicate that, while a making proceeding is concluded. this kind, where private equities are daytime AM licensee could acquire an The proposed rule, aimed at promot- balanced against public interest con- FM in the same market, an FM licensee ing diversity of viewpoints expressed siderations, the later must prevail," the could not acquire a daytime AM in the over the air in the same area, would commission said. same market. But that is not the intent. prohibit common ownership or control The commission dealt with the ques- One full -time and one part -time station of more than one full -time station in a tions about the policy in question -and- would be permitted. market. However, it would not require answer form. Among them: If a party owns no broadcast stations licensees to divest themselves of exist- What is the date on which the interim in a market, would an application to ing properties (BROADCASTING, April policy began? assign to that party two or three full - I). April 3, 1968. the date on which the time station licenses in the same market The commission, in denying the pe- notice of proposed rulemaking was pub- be subject to the policy? said that it regards the objectives lished in the titons, Federal Register. Thus, Yes. It has been suggested (by Doug- the rulemaking proceeding as suffi- all applications on file of before that date las Anello, general counsel of the Na- ciently important to warrant the in- will be handled in accordance with ex- tional Association of Broadcasters) that terim policy. And it apparently feels the a strict reading of the proposed rules policy will place no great burden on would permit a party owning no station applicants. in a market to acquire Proliferation Stopped The commis- NBC's color count up to three in one package (BROADCASTING, April sion said if the proposed rules are 8). This is not the intent of the pro- adopted, the interim policy will have NBC has reported that as of posal, and if the proposed rules are precluded a proliferation of commonly April 1, 1968. the number of adopted, that point will be clarified. owned full -time stations in the same color -equipped TV households in market during the pendency of the the U.S. climbed to 15,270,000, Would the policy apply to an appli- cation to increase rulemaking. If they are not, the delay a gain of 48% over the April 1, the facilities of one in handling applications won't be great 1967 total. Allen R. Cooper, vice or more commonly owned full -time "since it is our intention to terminate president, planning, NBC, said stations in the same market? this proceeding with dispatch," the com- that during the past 12 months, No. Since the proposed rules would mssion added. 4,960,000 more homes have been not require divestiture of existing fa- By the same token, the commission added to the color TV audience, cilities, multiple licensees of full -time saw no harm resulting even if the pro- the largest annual increase to date. stations in the same market would be posed rules are modified -as some peti- "grandfathered in." As a result, such tioners have suggested-to apply to multiple owners would be permitted to large but not small markets. "The de- Nielsen's color count apply for increased facilities of a sta- lay will be minimal for the small mar- tion. kets, and proliferation of commonly More than one -fourth of all If applications are mutually exclu- owned stations in larger markets will U. S. homes now have color tele- sive, and some or all of them fall under have been avoided," the commission vision, according to A. C. Nielsen the provisions of the interim policy, said. Co., Chicago, based on results of what procedure will be followed in The commission rejected arguments a new study. Nielsen said as of dealing with them? of the petitioners that the interim policy March 1 about 26% of all homes Since the commission intends to bring constitutes a premature -and illegal- had color sets while upper income the rulemaking proceeding to a speedy adoption of the rules. It is well estab- households scored with 46 %. conclusion, it feels the wisest course is lished, the commission said, that a to hold back on designating the ap- policy aimed at assuring that the ob- plications for hearing until a decision 44 (THE MEDIA) BROADCASTING, May 20, 1968 We tested your commercial. Before you wrote it. We're sure it will sell. men, editors, grew up in the medium - Because we found this out: the color know its flexibility. Whatever mood or is superb, the video image unexcelled. effect they're after, they can rely on Nobody in any business tests the Eastman film to come through basic material like Kodak tests film. So with flying colors. We know. every commercial made with our film We already ran it up OO145a7íS system starts out with an equal chance the flagpole. in the marketplace. The crucial factor from here on out is creativity -and the EASTMAN KODAK COMPANY best creative people are film people. Atlanta: 404/GL 7 -5211 Chicago: 312 /654 -0200 Dallar: 214 /FL 1 -3221 Hollywood: 213/964 -6131 Today's top writers, directors, camera- New York: 212/MU7.7080 San Francisco: 415/776.6055 x "It was like having him home for a visit." Last June, one of the Fetzer radio stations, in cooperation with the U. S. Army Home Town News Center, brought the voice of a Grand Rapids -area soldier from the battle- fields of Vietnam into the homes of his family and friends. His family wrote, in addition to the quoted headline above: "We were proud and thrilled to hear him. We hadn't heard his voice in eight months. Thank you ... for giving him and his family and friends the time." oM-TV-sM P e Red/lc/04 WKZO WKZO -TV KOLN -TV KGIN -TV WJEF Kalamazoo Kalamazoo Lincoln Grand Island Grand Rapids WWTV WWUP -TV WJFM WWTV -FM WWAM Cadillac Soult Ste. Marie Grand Rapids Cadillac Cadillac a a on the proposed rules is made. holdings of the Tribune Co., parent of prompter Corp. and CATV Enterprises Petition for Channels What if, after WGN Continental, involves concentration Inc. the April 3 cut -off date, the licensee of of the media of communication in Chi- A fourth New York company, a full -time AM station petitions the cago. The Tribune Co. publishes the Comtel Inc., subsidiary of Bell Televi- commission for a rulemaking proceeding Chicago Tribune and Chicago Ameri- sion Inc., leases telephone company to assign an FM or TV channel to his can; WON Continental owns WON -AM -Tv lines for CATV service and does not community and indicates that he will there, as well as radio and TV stations require a city franchise (BROADCAST- apply for its use, will action be taken in Duluth, Minn., and Denver, and ING, April 22). on the petition pending the outcome of through interlocking ownership the New the one -to -a- customer proceeding? York Daily News and WPIX-FM-TV New If the petition is otherwise merited, York and wicc Bridgeport, Conn. The WBC executives move yes. But if a channel is assigned, an Chicago group had originally asked the application for its use will be governed FCC to set the WFMT transfer applica- by the interim policy, if it is filed before tion for hearing, but its petition was on East, West Coast the one -to -a- customer rulemaking pro- denied. The commission approved the ceeding is terminated, or by the results transfer of WFMT on March 27 and on In a move of top management per- of that rulemaking, if is filed subse- April 29 the transfer was consummated. sonnel, Westinghouse Broadcasting Co. quently. The Chicago group appealed the FCC's announced last week the election of If. while the channel -assignment rule - decision on April 26 to the U.S. Court Perry B. Bascom, general manager of making is pending, the present proceed- of Appeals for the District of Columbia. WBZ Boston, as a vice president of ing ends with a rule prohibiting the asking a stay (BROADCASTING, April WBC and assigned him to the New petitioner from owning a second sta- 29). York corporate staff. James R. Light- tion, and if no other party indicates an The latest motion, in the name of foot, general manager of WBC's KFWB interest in the new facility, the channel - Mrs. Burton Joseph, Robin De Grazia, Los Angeles, replaces Mr. Bascom on assignment proceeding will be termi- "Citizens Committee to Save WFMT- June 1, and Gordon Davis, WBC vice nated and no channel will be assigned. FM", et al., asks the court to reverse the president -Los Angeles, assumes Mr. What if the channel- assignment pe- FCC on the ground it acted unlawfully Lightfoot's duties. tition was filed before the cut -off date? in granting the assignment without a It could not be determined whether If the petition is otherwise merited, hearing, and to direct "the restoration these changes were prelude to still other a rulemaking proceeding will be started of the status quo as it existed on April executive realignments at Westinghouse. -or continued, if already underway - 26, 1968. ..." WBC officials declined comment last subject to the same policies governing week on published reports of a pending petitions filed after April 3. move of Chet Collier, president of WBC Unsuccessful Petitioners The peti- Manhattan Cable Productions and WBC Program Sales, tions for reconsideration of the interim to the parent company in a programing policy that were denied were filed by lands large contract capacity and the appointment of KCIL Inc. (KJIN and KCIL -FM Houma, Jerome R. Reeves, now WBC vice pres- La.), Dixie Radio Inc. (WDLP -AM -FM Manhattan Cable Television, one of ident- creative services. to succeed him. Panama City. Fla.), John W. Spotts- three CATV companies franchised by These reports also said Robert M. Hoff- wood (wKwF Key West. Fla.), and New York City, has signed a contract man, senior vice president, Television Woofum Inc. (wFoM Marietta. Ga.). with the Metropolitan Life Insurance jointly: by Screen Gems Broadcasting Co. to service 11,000 apartments of of Utah Inc. (KCPX- AM -FM -TV Salt Lake Peter Cooper Village and Stuyvesant City) Cleveland Broadcasting Inc. Town. which are owned by the insur- (WERE -AM -FM Cleveland and VLEC -AM- ance firm. FM Sandusky. Ohio. and KPAC -FM Los The developments are located be- Angeles). KwTx Broadcasting Co. tween 14th and 23d Streets on the east (KWTX -AM -TV Waco. Tex.), Ring Ra- side of Manhattan and are included in dio Co, (WRNG North Atlanta, Ga.), Manhattan Cable's allotted district - Beef Empire Broadcasting Co. (xcoL south of 86th Street on the east side and Fort Collins. Colo.). and WJAG Inc. south of 79th Street on the west side. (WJAG Norfolk. Neb.) jointly: and by Installation is expected to be com- Southern Broadcasting Corp. (KTOD -AM- pleted in September, replacing a mas- Mr. Bascom Mr. Lightfoot FM Sinton. Tex.). ter- antenna system. Residents now us- ing the master antenna will pay no Advertising Representatives, would be installation charge; others will pay $9.95. moved into the creative services that D.C. court asked to The monthly service charge will be $6. would be vacated by Mr. Reeves. The system offers 12 channels: New Mr. Bascom, with WBC since 1956, overturn WFMT sale York's six commercial stations and one has served in several WBC sales and educational outlet; one shared between station managership posts, including A federal appeals court in Washing- WNJU(TV) Linden -Newark, N. J., a general manager of KYW (then in Cleve- ton last week was asked to "summarily" Spanish -language station, and the New land), eastern sales manager for radio reverse the FCC's action last month ap- York City's board of education station, and TV, and national radio sales man- proving the $1 million sale of WFMT WNYE -TV; one for wNYC -Tv, the munic- ager. Mr. Lightfoot had been with (FM) Chicago to WON Continental ipal station in New York; others for WBC in New York serving as national Broadcasting Co., and to require the stock market ticker-tape reports, the radio program manager when he was station to he restored to its original United Press International news ticker moved to KFWB as general manager in owner pending the outcome of an ap- and for weather reports. 1966. peal. Major owners of Manhattan Cable In another appointment, John Horn, The appeal, the second filed by a are Sterling Communication Inc. and a former TV critic for the New York group of Chicago citizens. claims that Time -Life Broadcast. The other New Herald- Tribune who also held other the addition of WFMT to the broadcast York -franchised systems are Tele- editorial posts with newspapers and BROADCASTING, May 20, 1968 (THE MEDIA) 47 magazines and served with CBS for 13 tion of the Catholic Communications field Foundation in New York to further the years in public relations and as IRTS seeks new director producer of Person to Person on CBS - communications efforts of the Catholic TV was appointed national press edi- Church was announced last week. The Thomas J. of N. tor. His area includes special writing McDermott new organization. which will be sup- York, has assignments and press liaison for WBC's W. Ayer & Son, New ported by financial grants from a group public relations. been named to head a screening of Catholic insurance fraternal societies, committee to consider applica- will make its headquarters at 1 Rocke- tions for executive director of the feller Plaza, New York 10020. International Radio and Televi- Booth American gets sion Society. New York. Law- rence W. Bruff, who has been ex- its 14th station ecutive director since February Mountain States adds 1967, has resigned "for personal reasons which necessitate living Booth American Co.. Detroit, has away from the New York area," its 25th franchise been granted a class -A FM station in but will remain on the job until Saginaw, Mich., by the FCC. The ac- his successor has been selected quisition brings to 14 the number of Mountain States Video. the Bill Dan- and trained (BROADCASTING. May radio stations owned by Booth Amer- iels- Vumore Co. CATV combine that's 13). Inquiries and applications ican, which also owns nine newspapers seeking to blanket the 750,000 people should be addressed to MTS. cío with a combined daily circulation of living on Colorado's eastern slope with 420 Lexing- 529,521. screening committee, cable systems. got its 25th franchise ton Avenue. New York 10017. The action was approved by the FCC last week. It's for Aurora. Colo., adja- with Commissioner Nicholas Johnson cent to Denver proper. with a total casting the only dissenting vote. Mr. potential of 25.000 homes. The Aurora Johnson felt that the commission should by the Public Broadcasting Act. The city council studied the applications not grant a new FM to Booth American House Appropriations Committee is for a cable franchise -there was one until it determined if the public interest holding hearings on the $12.5 million also from Time -Life Broadcast Inc. - would be served by such a move and for facilities grants, but no request from for 14 months before making the this could not be done without explor- the President has been received for award. Aurora will receive 5% of the ing the numerous media holdings in the CPB's authorized $9 million for fiscal gross revenues of the CATV system. company. After noting the concentra- 1969. Mountain States. which has a target tion of Booth's holdings in the lower NAEB's board also took a neutral, of 35 CATV systems in the area, with Michigan area, Mr. Johnson stated that middle -of- the -road position on the pay - over $25 million estimated as the over- the commission "should not hand over TV controversy, which has been dor- all cost of putting in facilities, all under- another radio station to a media owner mant since the House Commerce Corn - ground, already holds permits for Jeffer- who is not only dominant in the local mittee passed a resolution to stop FCC son. Arapahoe and Adams counties, community but in the entire region." action on the matter last November Littleton, Englewood. Sheridan, Edge- Booth's station holdings include: (BROADCASTING, Nov. 20, 1967). Sev- water, Greenwood Village. Brighton and WSGW Saginaw, Mich.; WJLB and eral suggestions have been made to sup- Golden. in the Denver metropolitan WMZK -FM Detroit; WIBM and WBBC -FM port noncommercial TV through sub- area: Fort Collins. Greeley, Loveland, Jackson, Mich.: WJVA -AM -FM South scription fees. among them that by Dr. Longmont, Weld. Larimer and portions Bend, Ind.; WTOD and WKLR -FM Toledo, Ronald H. Coase, professor of eco- of Boulder counties, on the north; Colo- Ohio; wrou and WKMO -FM Kokomo, nomics, University of Chicago (BROAD- rado Springs. Manitou Springs and un- Ind., and wABQ and WREN -FM Cleve- CASTING, Jan. 8). Although the NAEB incorporated areas of El Paso county in land. is unclear concerning pay -TV's applica- the south. bility to ETV. it believes subscription Still pending are 10 applications, in- service may be a useful experiment in cluding one for Denver proper. NAEB joins chorus presenting noncommercial programing Completed already is the Manitou to the public and as a source of funds Springs system: next month 412 miles for ETV operations. Prior to this time of Colorado Springs system with 11.- for 315 suspension NAEB has taken no position on pay - 000 charter subscribers. and by the TV. end of the year. Greeley. Another voice has been added to The board commended NAEB's staff Each of the systems will provide 19- broadcasters calling for suspension of for their efforts to close the communi- channel service. Mountain States said. equal -time provisions of the Commu- cations gap between the advantaged feeding its customers not only the local nications Act during this year's elec- and disadvantaged. Major resolutions TV channels but also eight Los Angeles tions. The National Association of Edu- of the full board had been passed by the and two San Francisco TV programs. cational Broadcasters' board passed a Educational Television Stations Divi- A request for an FCC waiver to import resolution last week that favors legisla- sion's board. which niet May 13 -14. the distant signals was filed with the tion now before Congress that would FCC nine months ago. allow stations to give air time to major Media reports ... Mountain States is 51% owned by presidential candidates without provid- Vumore Co. a multiple -CATV owner, ing equal time to minor candidates. 35% Mr. whose Up and away Lowell R. Wright. and by Daniels. prin- Washington 15 cipal business is as a broker and Meeting in May -16, Washington aeronautical -space control CATV the full board also expressed its concern system management consultant. Vu- consultant, is moving from offices in over delays in funding the Corp. for more is owned by group- broadcaster the Munsey building to Suite 509, 1225 Public Broadcasting and facilities grants RKO General Inc.. which in turn is Connecticut Avenue N. W. Phone num- for educational TV stations. The board owned by General Tire and Rubber Co. ber will be 659 -9046. urged both Congress and the President The remainder of the Mountain States to provide at least the funds authorized New Catholic foundation The forma- stock is held by local businessmen. 48 (THE MEDIA) BROADCASTING, May 20, 1968 VlaryAnne's no genius. But she has a private line to one. Mary Anne's boss just asked her a terminal. But our Data Services divi- brokers, manufacturers, engineers and ugh question on Price/ Earnings mul- sion did supply the "heart" of the sys- banks. And by 1969, this service will )les, and she came up with the an- tem -the computer programs that be available nationally through ITT er in 30 seconds flat! enable Mary Anne to get the right an- data processing centers in more than Mary Anne got her answer by "con - swers, fast. 20 major cities. rsing" via a typewriter -like terminal, While Mary Anne was asking the The more intricate space -age elec- !ar her desk, with a third -generation computer her question, other Data tronics become, the simpler they seem )mputer hundreds of miles away. Services customers many miles away to make life for us. As simple, in fact, This is just one example of the many were asking it to tackle their problems as a Mary Anne turning to her terminal es of our new Reactive Terminal Ser- -all at the same time. (This is what is keyboard. ce (RTS), the most advanced corn - meant by computer "time- sharing. ") International Telephone and Tele- iter time -sharing service of its kind. Already, over 30 major companies graph Corporation, New York, New We didn't build the computer or use our RTS service, including stock- York 10022. ITT PROGRAMING The perils broadcast journalism faces STANTON, SCHNEIDER DEPLORE CENSORSHIP, EXTERNAL AND INTERNAL Top brass from the CBS command He asked the network affiliates to apply "I feel a tightening of the ring around last week fired a double salvo at those grassroots pressure on Congress, par- our already proscribed broadcast free- outside and inside broadcasting who ticularly on the House of Representa- doms, and I think it is time to take would circumscribe the broadcast jour- tives, to bring about suspension of the their measure," he said. "I believe the nalism function. In what amounted to equal -time provision and to force re- broadcasters of this country must de- a determined, coordinated counter -at- medial legislation out into the open. clare themselves once and for all time tack, Frank Stanton, president of CBS (Later the affiliates adopted a resolu- the legitimate inheritors of the First Inc., and John A. Schneider, president tion asking the Congress, "at the earliest Amendment. I believe we must move of CBS /Broadcast Group, warned of possible moment," to suspend Section with both vigor and dispatch to strike threats to broadcast freedoms and urged 315 in its application to presidential and from our shields the one bar sinister station people to wake up and be vice -presidential candidates.) we have borne from the beginning, and counted. Mr. Schneider cautioned of the ever - to reject the other restrictions of second - In speaking before the annual meet- hovering spectre of selective censorship. class citizenship that many would seek ing of the CBS -TV affiliates in Los An- He told the more than 400 station rep- to impose upon us." geles (May 14 -15), Dr. Stanton took resentatives present for the speech that He cited as examples the attempt by aim at would -be federal censors, while a revolution is taking place and that two members of the FCC (Commission- Mr. Schneider seemingly addressed him- complacency or censorship or self -delu- ers Kenneth Cox and Nicholas John- self to specific members of the CBS sion won't make it go away. son) to impose programing standards family of stations who apparently Call for Action Dr. Stanton, the on applicants for license renewals in would not like the news reported as it opening -day luncheon speaker, began Oklahoma (BROADCASTING. March 18 is. Specifically, Dr. Stanton reiterated by engaging the affiliates in a spirit of et seq) and the congressional inquiry his call for suspension of Section 315 camaraderie, noting the long way they into the "investigative reporting" by of the Communications Act -the so- all had traveled in broadcast journalism, WBBM -TV Chicago of college marijuana called equal -time provision -so that yet reminding them that there's still a parties (BROADCASTING, April 22 et leading political candidates may be long way to go with no time out for seq). The corporate president pointed shown in televised debates this year. resting on laurels. out that the freedom of knowing what What the candidates would do with equal -time law CBS succeeded last week in put - Eugene McCarthy (D- Minn.) came man of the Senate Communications ing most of the presidential candi- out unequivocally for elimination of Subcommittee: "In 1960 I supported dates on record with their opinions Section 315. "I think they ought and voted for a suspension of Sec- about Section 315, the political just to repeal it," he said. "It's one tion 315 for the presidential and broadcasting law. One candidate of the provisions that's impossible to vice -presidential candidates. I would was for outright repeal of the sec- administer, and as a general rule favor the passage of similar legisla- tion. Two favored suspension dur- when you get something that's an tion this year" (BROADCASTING. May ing the 1968 campaigns. One op- administrative monstrosity it's best 13). posed suspension. The others hedged to repeal it. If not, of course, you Mr. Nixon. appearing in a film, their answers. suspend it at the time when it might said: "Well, I favored the suspension Several of the candidates ex- come into effect." of the equal -time provision in 1960, pressed their views in film strips Vice President Hubert Humphrey when that action by the Congress shown last week at the CBS -TV af- and former Vice President Richard made possible the Kennedy -Nixon filiates convention during a speech Nixon both favored suspension. debates, and I favor the suspension by Frank Stanton. CBS Inc. presi- Mr. Humphrey was quoted by of the equal -time provision in 1968. dent (see this page). Dr. Stanton as having assured Sena- so that the nominees of the two ma- In his filmed interview Senator tor John Pastore (D- R.I.), chair- jor parties may again participate in 50 BROADCASTING M3y 20, 1968 is happening in the world today must sents a brighter picture. "With a little point his remarks directly at the network begin with Section 315. The "gut issue," encouragement," he said, "the Senate affiliates gathered in Studio 41 of CBS he said, "is whether the broadcaster is will take positive action." Television City in West Hollywood. to be entitled to exercise the same Continuing his assessment, Dr. Stan- From the start, Mr. Schneider cited tele- journalistic judgment that has from the ton estimated that President Johnson vision's ability to stir people emotional- founding of the republic been not only will neither resist nor encourage suspen- ly, its impact on entertainment, its pre- the privilege but the duty of our ink - sion and that Vice President Humphrey dominant position as an advertising me- stained colleagues." is eager to engage in televised debates dium and its documented acceptability According to Dr. Stanton, the con- if nominated for the presidency. Dr. as the most believable source for pri- sistent answer to broadcasting's plea Stanton then showed filmed interviews mary news. These achievements, he in- for journalistic freedom has been "we with presidential candidates stating their dicated, do not happen in a vacuum. are not ready." Said Dr. Stanton in views on Section 315 (see box below). "We're going to hear from more and firm tones: "... If we are not now, we CBS Inc.'s president, making his ad- more people who think they know best shall never be. I fear that if we do not dress from a smartly decorated sound what the people should and should not win now, we may never win. And it stage in the company's film facility in see," he said. we lose, so will America." North Hollywood, concluded by stress- He told of a Mississippi congress- House Block There is still hope for ing the need for broadcasters to pres- man, not further identified, who has suspension of the equal -time provision sure Congress both to support the sus- advocated a law that would allow com- in time for debates during the precon- pension of 315 and "to take the initia- munities to prevent news media from vention period, but in making this ob- tive in bringing pending legislation out releasing unfavorable stories about their servation Dr. Stanton made it clear that of committee and onto the floor." The locales. What the congressman is really he was not going to hold his breath way to the future of this issue was laid saying, Mr. Schneider contended, is until it happened. He pointed to the out in unequivocal terms by Dr. Stan- "Let's have free speech and free press. House, especially to its Commerce Com- ton: "I think we can win," he said. Let's tell it my way!" mittee, as the cause for the "deepest "Our cause, after all, is just. Our rea- The mail received by the network concern" about suspension. Indicating sons are right, and history, I believe, is sometimes reflects this same kind of that "there appears to be no great en- on our side. But the victory, if it comes, thinking, he pointed out. "There are, thusiasm for action in the House," he will not be thrust into our hands. We there always have been, there always expressed conviction that without action must reach out for it." will be, those who are all for selective on the part of broadcasters, this `leth- Straight Talk The CBS /Broadcast censorship." Mr. Schneider emphasized. argy" will continue. Group president, Mr. Schneider, the "They never advocate total censorship. The Senate, Dr. Stanton said, pre- second -day luncheon speaker, seemed to They have only two conditions. They debates of the great issues." carne a candidate for the California talking about suspending the rule for Overhaul Is Okay California governorship. "I think," he said, the purpose of allowing the two na- Governor Ronald Reagan, in a filmed "there are a great many things at tional parties to debate and to elimi- interview, was asked if he agreed fault in the interpretation of the nate a movement such as mine." that Section 315 ought to be sus - equal -time rule." He said he deserved equal time. spended during the remaining pri- Senator Robert Kennedy (D- N.Y.), Dr. Stanton said that New York maries in order to permit face-to- appearing on film, was not asked Governor Nelson Rockefeller had f ace debates between the "major an- directly what he thought about Sec- declined to state his views on Section nounced candidates." Mr. Reagan tion 315, but he was asked whether 315 for lack of time to study the said: "I wouldn't see anything wrong he would be willing to debate Sena- problem. with that. I don't know all the tech- tor McCarthy, with whom he was To make the survey of presidential nicalities involved, but I think that then contending in the Nebraska pri- aspirants complete, Dr. Stanton pre- an overhaul, and a review preceding mary. "I've always said I've been sented a filmed interview with Pat the overhaul, in the whole area of willing. I think that Vice President Paulsen of The Smothers Brothers equal time and the rules pertaining Humphrey is a candidate, and I Show, who has been campaigning to it could well be had." would hope that he would enter this vigorously for the Presidency. It Mr. Reagan recalled that because effort as well." wasn't clear what Mr. Paulsen of Section 315 he had been forced to George Wallace of Alabama, also thought about 315 (although he said withdraw as host of the Death Valley on film, said he would oppose the he had a copy tacked to his bath- Days television series when he be- suspension of Section 315 "if they're room door). BROADCASTING, May 20, 1968 51 want me rtgnt to screen news from and cies, practices and programing gen- acknowledged that this is not altogether in their own particular interest. And erated less reaction from affiliates than an altruistic comment, but said the they want to appoint the censor." CBS -TV management expected. The reliance by the networks on the major Beyond these conditions, he claimed, CBS -TV affiliates board, led by Chair- film studios for their prime -time offer- these people, the same ones who don't man Thomas C. Bostic of KIMA -TV ings is bound to perpetuate "a same- want the networks to cover riots in Yakima, Wash.. had asked stations to ness." hopes that what isn't discussed will go mail in questions for network people Among the Stark projects in prepara- away, are "prepared to fight to the to answer. CBS News President Richard tion are a musical quiz show titled The death for freedom of expression and S. Salant had been prepared to defend Music Game; a one -hour documentary information." his division's decision to present a series on radio and TV commercials "as a mir- No Censorship Then, looking of three one -hour specials on the urban ror of our times" and a home -interview straight out at the affiliates, he said: crisis in this country and a series of program similar to The Good Company "I'll confess that I'm terribly apprehen- seven programs on Black America. He series which was dropped by ABC -TV sive about any suggestion that news also was put on guard that some sta- after a short run. people enter into a conspiracy of silence. tions objected to the expression of per- sonal opinion by network commenta- To my way of thinking there is no such Revamped `What's My Line' thing as a little bit of censorship, any tors on certain occasions. One letter from an affiliate in the South supposedly more than anybody was ever a little into syndication bit pregnant." said, "Please, watch it." implying that going the network was overdoing its coverage Suppress news of strife in the streets, of the racial revolution. Yet in a Q and One of TV's hardy perennials, What's said, and before long it might be he A session at last week's convention My Line ?, which ended on CBS -TV that country would argued the be better CBS News was not taken to task. last fall after more than 17 years, re- off not knowing how many died in turns to the air this fall as a daily, half - Vietnam or about the loss of our air- Mr. Salant reported that Walter hour syndicated series (BROADCASTING. craft in Expressing Cronkite is winning the three -way "free - combat. faith in the April 8), it was announced last week. fundamental strengths of democratic for -all" in the early evening news peri- America, Mr. Schneider said that the ods. According to Mr. Salant, who was The program will be produced again nation "can withstand the sulphurous quoting Nielsen estimates for the period by Goodson -Todman Productions and 1968. by CBS spouting of a Stokely Carmichael or a between October 1967 and April will be distributed Enterprises. Rap Brown. when measured and bal- the Cronkite program has commanded It will have a new host. Wally Bruner, anced against the deliberate modera- an average lead of 4% over NBC -TV's who most recently was a news corre- wTTG(TV) Washington tion of a Whitney Young or a Roy Huntley- Brinkley and a lead of 140% spondent for Wilkins." over ABC -TV's Bob Young. and earlier had been a sportscaster. game -show panelist and manager of Mr. Schneider reviewed the network's two radio stations. news guidelines that are specifically de- signed to achieve balance in covering Art Stark plans new Mark Goodson and Bill Todman, civil disorders, qualities that electronic partners in G -T, and Ralph M. Baruch, newsmen already have demonstrated specials, quiz show vice president and general manager of under fire. Mr. Schneider also reviewed CBS Enterprises, noted that the pro- what has happened since 1956 in civil Producer- director Art Stark, who gram will attempt to appeal to the young rights and said that television's role in ended a 10 -year association with John- adult audience more than it has in the bringing about these dramatic changes ny Carson last year, is producing a past. The panel will consist of a ro- cannot be overestimated. daytime series for tating group of young stage. screen. ABC -TV, a beau- broadcasting and publishing personali- Facing a sea of white faces. backed ties, plus Arlene Francis, the only hold- by tiers of Caucasian CBS executives on ty- pageant special that will be car- over from the original What's My Line? a dais behind him, Mr. Schneider pre- The program has one innovation: there dicted will ried on NBC -TV that nonwhites be seen more will be film clips or on- the -air demon- often in network programs other than next month and is busily prepar- strations related to the person's occupa- news and documentaries in the near tion. future. He also indicated that there will ing several other be more nonwhites operating behind series and spe- Initial sales have been made to four woR -TV the cameras. "in positions of ever -in- cials. RKO General stations- New creasing importance and responsibility." Mr. Stark re- York. KH7 -TV Los Angeles. CKLW -TV Windsor. Ont.- Detroit and wiiCT(TVl It's not going activated his own to be easy, he warned. Hartford. Conn. "There's slippery footing ahead." What's Mr. Stark company. Art more, he said, "emotions and tempers Stark Productions. are frayed. Summers get hot, and the after he left NBC -TV's Tonight series `Cat' in syndication winters and springs and falls don't stay after five years (earlier he had been very cool, either." with Mr. Carson on Who Do You NBC Films has placed T.H.E. Cat Mr. Schneider said "that we can't Trust ?) He is now producing The Wed- into syndication and has made initial afford the luxury of complacency any ding Party (ABC -TV, 1:30 -2 p.m. sales to the five ABC -owned stations. it more than ... we can afford the con- EDT) and will produce the National was announced last week by Jacques tamination of censorship." College Queen Pageant on NBC -TV on Liebenguth, vice president, sales. NBC Don't let the country die in its sleep, June 17 (9 -10 p.m.), which will be Films. The stations are WABC -TV New was his concluding plea, "We can't pull sponsored wholly by Best Foods, York, WBKB -TV Chicago, KGO -TV San the covers over our heads hoping 'it through McCann- Erickson. Francisco. KABC -TV Los Angeles and will all go away.' To put lens caps Mr. Stark stressed in an interview in WXYZ -TV Detroit. The series, consisting between reality and America won't New York last week that network tele- of 26 half -hour episodes was on NBC - make the reality go away. But it might vision cannot fulfill the obligation of TV during the 1966 -67 season. A make America go away." diversity in programing unless it en- spokesman said T.H.E. Cat will be tele- The network's news division's poli- courages the independent producer. He cast in prime time, starting in the fall. 52 (PROGRAMING) BROADCASTING, May 20, 1968 Every number here is a winner when you're looking for Texas 77001, 713 -221 -4376. 11. Bleu Beathard, P. O. Box straight talk about the petroleum business. A call or wire 2180, Houston, Texas 77001, 713 -221 -4976. 12. Clay Hooper, to the Humble PR man nearest you will get you the facts P. O. Box 3950, Baytown, Texas 77520, 713- 583 -5711 13. Bill and figures you need. Brooks, 1105 West 22nd Street, Oak Brook, III. 60523, So, don't gamble when it's so easy to win. Pick a 312 -654 -2600 14. Conrad Lemon, P. O. Box 316, Benicia, number. Any number. You can't lose. Calif. 94510, 707 -745 -3450 15. D. I. Bolding, 1800 Avenue 1. Jay Rose, P. O. Box 2180, Houston, Texas 77001, of the Stars, Los Angeles, Calif. 90067, 213 -879 -2700 16. Joe 713- 221 -5343 2. Bill Richards, P. O. Box 60626, New Tucker, 34th FI., Southland Center, Dallas, Texas 75201, Orleans, La. 70160, 504 -527-3636 3. Bill Neely, P. O. Box 214- 748 -8261 17. Hank Rosenthal, P. O. Box 420, Charlotte, 367, Memphis, Tenn. 38101, 901 -272-2461 4. Arch Smith, N. C. 28201, 704- 523 -2211 18. Steve Huston, 2000 Classen P. O. Box 2180, Houston, Texas 77001, 713 -221 -4643 5. Jack Center N., Oklahoma City, Okla. 73106, 405 -528 -2411 19. Howard, P. O. Box 120, Denver, Colo. 80201, 303 -534 -1251 Doug Mayfield, P. O. Box 551, Baton Rouge, La. 70821, 6. Pat O'Connor, Foot of East 22nd Street, Bayonne, N. J. 504- 359 -7711 and 20. (Not shown) Jay Spry, 15 West 51st 02002, 201 -474-0100 7. Tom Gallagher, P. O. Box 222, St., New York, New York 10019, 212 -974 -3620 Linden, N. J. 07036, 201- 474 -0100 8. Jim Grady, Hutchinson River Parkway, Pelham, New York 10803, 914 -738 -4700. 9. Bill Farlie, P. O. Box 1288, Baltimore, Md. 21203, HUMBLE Oil & Refining Company .. 301- 825 -5400 10. Fred Wichiep, P. O. Box 2180, Houston, America's Leading Energy Company BROADCASTING, May 20, 1968 53 run on CBS from 1957 -65. The other has not yet been determined. although Thomas's return will be a comedy- variety production, a decision is expected within the next also featuring a Make Room for Daddy few weeks. Art Linkletter's House segment. Party, now carried in the early after- is CBS -TV coup News of the programs was revealed noon, will be rescheduled so that an to the network affiliates by Michael H. uninterrupted block of soap operas may Dann, senior vice president, programs, be presented from 1:30 to 4 p.m. every Star back after NBC -TV in the opening -day session of the two - weekday afternoon. day conference (May 14-15). There In making his presentation to af- interlude; daytime were also indications given that Mr. filiates, Mr. Silverman also described the Thomas, if his specials are successful, network's new look on Saturday morn- programs get shuffle may star in an hour comedy- variety ings. He pointed out that the objective series for CBS -TV in 1969 -70. in these children -oriented time periods Changes in Daytime Fred Silver- is to make kids "laugh as they've never The return of Danny Thomas to the man, vice president, daytime programs, laughed before." This will be accom- network after a three -year absence, a outlined a realignment of the network's plished, he believes, by the introduction partial revamping of the daytime sched- daytime programing beginning in Sep- of a two- and -a- half -hour comedy block. ule to create a solid mid- afternoon block tember. Plans call for the morning `Appeal' is Key Mr. Silverman in- of soap operas, scheduling of The Candid Camera and afternoon To Tell dicated that in 1969 -70 still more of the Lucy Show in daytime repeats on the Truth strips to be dropped from the animated super -heroes that used to be the network and cancellation of two schedule. The first appearance of The in the network's Saturday morning line- familiar daytime strips were the sub- Lucy Show (not to be confused with the up will be retired. "We will replace stance of programing announcements old 1 Love Lucy series. which long has them," he said, "with the most appeal- made at the CBS -TV affiliates meeting been in syndication) will replace Candid ing shows we can find or create." He in Los Angeles last week. Danny Camera in the morning lineup. The new cited reruns of the now defunct NBC - Thomas, who has been working for daytime entry had a six -year run in TV nightime series, The Monkees, syn- NBC -TV for the last three years. has prime time on CBS -TV (Lucy will be dication rights to which CBS -TV has been signed to star in two specials on back on Monday nights on the network just acquired, as one of the future en- CBS -TV during the coming 1968 -69 this fall with a situation comedy that tries for Saturday morning. He also season. One will be an hour revival of has a new format) and this is its first indicated that the network is exploring his Make Ro "n for Daddy situation appearance in syndication. the idea of programing specials, live comedy that enjoyed an eight- season A replacement for To Tell the Truth programs, and other such relatively dif- Atlantans sound off as WGKA changes tune Atlantans, the FCC is finding out, Broadcasting Co of Atlanta, which Another indication that the all - take their serious music seriously. is a partnership comprised of Strauss classical approach may not be suffi- Some 150 of them have written the Broadcasting Co. (663 % ), a Dal- cient was provided by the present commission in the past week pro- las -based company, and Jere W. owner, Glenkaren Associates Inc., testing plans of the proposed new Thompson (33'h %), a Dallas busi- in giving its reason for selling. The owner of the WGKA -AM -FM to change nessman. Strauss now owns KIXL -AM- "additional capital needed to make the stations' format from classical to FM Dallas and KCEE -AM -FM Tucson, necessary changes," it said, "is not middle -of- the -road music. Ariz., both middle -of- the -road opera- available to the current owners" who One listener gave WGKA- AM -FM- tions. have, therefore, decided they have to classical -music stations for 11 years Consideration The consideration sell and upgrade in another market, and the only such stations in the area for the transfer is $300,000, less debts, "if possible." at this time -as "the reason I don't expected to amount to $150,000, plus No Philanthropist The point was leave the city." Another listener, a payment of $32,500 to Locke Glenn, put more bluntly in a letter from two Hyman Baron, an Atlanta steel and chairman of the present licensee, for station officials that was printed in pipe broker, even offered to "con- voting his "control" stock in favor Mr. Gray's column. Jonathan Phelps, sider" buying the stations to insure of the transfer, and payments total- program director, and Linda Wie- their continuing broadcasts "of the ling $138,615 to Mr. Glenn and two meyer, operations manager, noted type we all enjoy." other principles, W. O. Jones and the present wGKA- AM -FM- owners are The letters have been stimulated Barton Isbell, or a covenant not to not "philanthropists," and need ad- at least in part by columns and edi- compete for four years. vertising revenues, then asked of the torials in the Atlanta Journal report- Strauss, in its portion of the trans- music lovers who were firing off let- ing the proposed change and advis- fer application, said that it decided ters to the Strauss and the FCC: ing readers to let the commission to change the format after a survey "Where have you been for 11 years ?" know their feelings about the pend- in Atlanta in December by the com- The last card in the game, how- ing transfer. pany's executive vice president, Dan ever, has yet to be played. Strauss Dick Gray, the newspaper's tele- Hayslett. The consensus, Strauss said, company officials received a batch vision -radio editor, said it was time was that the stations would be better of letters themselves, many of them for "our noble civic organizations or utilized if the programing had a copies of those sent to the commis- business leaders to get behind a "more general appeal." According- sion; as a result, they discussed the movement to keep at least one Atlan- ly, Strauss plans separate programs matter with commission staff mem- ta station broadcasting classical mu- of popular standards, Broadway hits bers on Friday (May 17). Indica- sic...." and moderate light classics on the tions were that format changes The proposed new owner is Strauss two stations. should not be ruled out. 54 (PROGRAMING) BROADCASTING, May 20, 1968 ferent attractions on Saturday morning. includes full pages in newspapers in the products of "consensus" by NATRA Earlier the affiliates had been told by each of the WBC TV- station markets executive secretary Del Shields of WLls Mr. Dann that two returning night-time (Boston, Philadelphia, Pittsburgh, Bal- New York. series will undergo changes in formats. timore and San Francisco) and in the Commissioner Johnson said Negro- Lucille Ball's Monday -night comedy New York Times and Washington oriented and Spanish-speaking stations series is one of the programs that will Post. This ad, which refers to points have a unique opportunity to offer a change. Miss Ball will now portray a made in the program by Rod MacLeish healthy outlet for ghetto passions and widow with two children, played by (WBC commentator and narrator on frustrations that can otherwise explode her real -life youngsters, Lucie, 16, and the program) as to how citizens can in violence. The "angry voices of the Desi Arnaz Jr., 15. Character actor become involved to improve the crisis ghetto will be heard," he said, "The Gale Gordon will again be featured in situation, also was supplied by West- only questions are when and how. If the series, this time appearing as Miss inghouse to the 50 other stations carry- they and the problems which beset them Ball's brother-in -law who operates an ing the show with suggestions for plac- are heard now, with your microphones, employment agency. ing the ads locally. then they will not have to seek expres- The hour detective- adventure series, Westinghouse said the 22 stations sion later, in violence, rebellion and Mannix, also will have a format change. which will show the program on dates terror." Mike Connors will continue to star, other than May 20 would schedule the He also said that the white licensee of but will now operate as an indpendent telecast in prime time during the same a Negro- oriented station-and most private investigator instead of as a week. licensees of such stations are white - member of Intertect, a highly special- has a special responsibility. He must ized detective firm. constantly show that his station exists to Three returning series will be moved Ethnic stations aid and educate the slum dweller, not to new time slots in the fall, the CBS - to exploit him and to "promote vigorous TV affiliates also were told. Daktari will leaders who represent the community," go from Tuesday to Wednesday at call for code not to limit access to the studios to 7:30 p.m. The Beverly Hillbillies will "phony spokesmen" who represent only move from 8:30 p.m. to 9 p.m. on the station owner, the commissioner Wednesday. Green Acres shifts from 9 Say standards of ethics said. p.m. to 9:30 p.m. on Wednesday. Participants in the seminar's "pro- help in urban crisis; Also highlighting CBS -TV's fall will gram exchange" panel in the closed -hedule, according to Mr. Dann's pres- morning session were Robert F. Bell, will be news operations entation. some 40 cultural and want better general manager of WVON Chicago, entertainment specials and six new Mark Olds, general manager of wwaL "code of broad- series. A new CBS news program, Adoption of a new New York and Luis Romanache, pro- titled 60 Minutes, will presented on for the nation's continuing be cast ethics" gram director of WADO, New York. self- censorship alternate Tuesdays. urban crisis, including Other speakers in the morning session of "lan- by networks and wire services were Ben Holman of the Community by minority guage considered offensive Relations Service, and Harry Novik, by nearly 100 rep- Station line -up grows groups," was urged general manager of wt.tB. resentatives of Negro and Spanish -mar- ket radio management and talent at a for WBC'TV special meeting in New York Thursday (May 16). ABC sets six -part The roster of TV stations carrying They also called for "hiring and this week's Westinghouse Broadcasting training more newsmen and women" to urban- crisis series Co. three- and -a- half -hour special on the improve ethnic stations' frequent "rip racial crisis of the cities increased last 'n' read news policies," and for more might week as WBC itself raised the tempo of screening of commercials "that ABC News last week joined CBS aid in consumer its promotional efforts. tend to constitute or News and NBC News in planning a As of late last week, Westinghouse fraud." series on America's urban crisis. The seminar was called by Vice Pres- reported 55 stations, including WBC's The Institute of Life Insurance, five had the ident Hubert H. Humphrey and the TV's, scheduled study, through J. Walter Thompson. both New One National Indivisible, all in prime Community Relations Service of the York, is sponsoring a CBS News series will Justice Department, at the initiative of time. Of the 55 outlets, 33 telecast on urban crisis, and AT&T through the program today (May 20). All the National Association of Television N. W. Ayer & Son. both New York, the WBC stations will carry the and Radio Announcers (NATRA). pro- is sponsor of the NBC News specials. gram at 7:30 -11 p.m. local time Other co-sponsors were the National six one -hour specials to be (BROADCASTING, May 6). Urban League and New York's Puerto The pre- The Westinghouse promotional effort Rican Forum. sented by ABC News in June and July covers periods both before and after the Participants listened to several will deal with America's poor, last telecast. In the preprogram phase, ads speeches, including a closing address by summer's riots, police prejudice, the were purchased in the New York FCC Commissioner Nicholas Johnson, third generation of immigrants and Times, Washington Post, Wall Street but they evidenced more energetic in- racism in suburbia. The first special, Journal, TV Guide and in several trade terest in two sets of seven workshop Bias and the Media, is scheduled for magazines and spots were carried on sessions running a total of three hours. June 27 (10 -11 p.m. EDT). No sponsor all WBC TV stations. Additionally, The tone of these sessions was at has been announced for the series. WBC radio stations received a package times passionately divided, with on -air CBS News will present three one- of commercials (three 60's and two personalities sharply critical of ethnic hour TV specials (10 -11 p.m. EDT) 30's) and Westinghouse's TV stations stations' news and commercial policies dealing with the growth and decay of got three commercials, a 10, a 20 and and managers more moderate in their U.S. cities, steps being taken to cure a 60. criticism, or even defensive. Neverthe- current ills and the cities of tomorrow, Post -program advertising (May 21) less, the conclusions were described as on June 24, 25 and 26 (BROAncASTm o, BROADCASTING, May 20, 1868 55 April 8). The first telecast, A City Is years, has been signed by the new pro- hammer to kill a gnat," he replied that to Live in, will study the effects of pol- duction firm. although the number of prejudiced cases lution, the transportation maze and Already in production under the 21st are a small percentage of the total, these poverty. Century banner is The Ray Anthony "test the very fabric of our judicial sys- In a separate project, CBS -TV will Show, 26 one -hour shows in color be- tem by placing the most stress upon it." also present six one -hour and one half - ing filmed at the Miami Hilton Plaza Oswald Case Questions from the hour programs on "Black America" on hotel, and The Stan Hitchcock Show, floor, mainly directed to Justice Rear- Tuesday nights (10-11 p.m. EDT) this a contemporary country -music program, don, provided several thorny issues. summer. (CLOSED CIRCUIT, April 29). being produced in Nashville. Could the alleged assassin of Dr. Mar- The programs will seek to trace the In Nashville, production is being car- tin Luther King Jr. be guaranteed a fair history of the Negro and relate it to his ried on at wLAC -rv's new facilities with trial? The judge replied that he prob- place in America today and will be 35mm and 16mm film equipment cur- ably could not, citing the similar prob- seen on consecutive Tuesdays from July rently available. Full TV facilities for lem with Lee Harvey Oswald, the 2 through Aug. 20, except for Aug. 6. live and video tape will be available assassin of President Kennedy. But Mr. NBC News will examine the urban this summer. Daniel thought that Oswald could have crisis in the U.S. in a series of four been given a fair trial, and indeed was specials. two to be telecast this fall, and found guilty by the Warren Commis- two early next year. The programs will Daniel, Reardon sion. Another newsman expressed the show the nature of what is happening fear that the new code would grant to the cities, and what the cities mean head absolute power to the courts, leading to noncity dwellers. They will also state meet head to to absolute corruption. He cited the the problems that plague big cities and problem of civil -rights cases in the look at some answers being suggested The attempt to bridge the gap between South, especially in local courts, and and tried. two absolute constitutional guarantees, the fact that many judges must run the First and Sixth Amendments, again for office and thus have affiliations with provided the basis for a confrontation local bases of political power. Another WLAC-TV sets up between advocates for free press and newsman pointed out that the Sixth fair trial. But the debate's site, Wash- Amendment guarantees not only a fair ington's National Press Club, and an trial but a public trial, and closing of national program arm audience loaded with newsmen could part of the trial to news media would hardly be considered neutral. hinder the public's right to know. WLAC -TV Nashville has announced The antagonists -E. Clifton Daniel, In their closing remarks, both de- formation of 21st Century Productions, managing editor of the New York baters reinforced their original posi- a new operating division of the station Times, and Paul C. Reardon, associate tions. Justice Reardon did not back that will produce television programs justice of the Massachusetts Supreme down from the conclusions of the for the networks and syndication, TV Court and chairman of the American ABA's three -and -a- half -year study; Mr. commercials for national advertisers and Bar Association's committee that drafted Daniel made it clear that what he motion pictures for theaters. the new fair -trial guidelines -had each termed "news management by the bar" previously presented formal papers on Roy A. Smith, vice president and was totally unacceptable. their respective positions (BROADCAST- director of operations for WLAC -TV, has Wrrc(TV) Washington taped the de- ING, May 13. 6). In the opening of the assumed additional duties as general bate for its Face to Face series and was debate last Thursday (April 16), time 21st Productions. to show it last Sunday (May 19). The manager for Century was provided each to rebut statements Mr. Smith is a founder and past pres- program was produced in cooperation in the earlier papers. with the American Enterprise Institute ident of the National Association of Mr. Daniel. replying to - Justice Rear and was the first of the National Press Television Program Executives, an or- don's charge "that a great deal of re- ganization for the study and improve- Club's "Town Meetings." Other Metro- porting on criminal matters is careless, media stations and the Eastern Educa- ment of TV programing on a local and imprecise and inept." said the same tional Network will also carry the show. national basis. terms can be applied to the administra- It was sponsored in Washington by the H. Lehr, TV and motion pic- of justice in Milton tion this country. However, National Savings and Trust Co. ture producer- director who has worked he admitted that training of crime -news mainly in Europe during the past 18 reporters and pooling arrangements to cover notorious cases were not bad ideas. Mr. Daniel argued that restraints All's quiet on pretrial publicity should be reached by voluntary agreement, "not imposed on the pot front on the press by the bar and the bench." He termed the ABA's new rules as "pre- sumptuous" and, "in all probability, un- House Investigations Subcommittee constitutional." staff offices, always a hush -hush scene, In his rebuttal, Justice Reardon re- seemed abnormally quiet last week after minded the audience that the guide- the rumblings and detonations of the lines are "thrust mainly at lawyers as previous week, when the panel held officers of the court and the enforce- open hearing on charges that \VBBrrt- ment agencies." Commenting on Mr. TV Chicago had staged a marijuana Daniel's statement that the previous party that it had aired as a spontaneous ABA code had not been enforced and event. the new one was unlikely to be, Justice Nowhere was there word on the L to r: Mr. Smith; T. B. Baker Jr., ex- Reardon said the new guidelines elimi- subcommittee's next moves. Even Sub- ecutive vice president and general nate vagueness in language and present committee Chairman Harley O. Stag- manager of WLAC -TV, and Milton H. a readily enforceable guide. To the gers (D- W,Va.) would make no pre- Lehr. charge that the new code "uses a sledge dictions. Last Wednesday (May 15) he 50 (PROGRAMING) BROADCASTING, May 20, 1988 We don't carry everything! A giraffe can stick his neck out. But we shipment is loaded aboard a regular find GPX saves you money and time. know better. There are some things we Greyhound bus traveling on fast, fre- Take your choice of C.O.D., Collect, just can't ship by Greyhound Package quent passenger schedules. Your ship- Prepaid or open a GPX Charge Ac- Express. But, chances are, whatever ment goes wherever Greyhound goes. count. For complete information about you've got in mind will fit very nicely.* And Greyhound goes almost every- service, rates, schedules and routes, call Try GPX. We're a whiz at getting your where in the U.S.A. and Canada, too. Greyhound or write: Greyhound Pack- shipment where you want it, in a hurry Ship anytime, 24 hours a day, 7 days age Express, Dept. 8 -E, 10 South River- ...usually the very next morning. Your a week, weekends and holidays. You'll side Plaza, Chicago, I11. 60606. It's there in hours and costs you less For Example: Buses Daily Running Time 20 lbs. 30 lbs. 401bs. CHICAGO - 28 1 hr. 50 mins. $1.75 $2.00 $2.20 MILWAUKEE ATLANTA- I I I 10 3 hrs. 30 mins. 2.05 2.35 2.70 CA DX. BIRMINGHAM CLEVELAND- 10 2 hrs. 55 mins. 2.00 2.30 2.65 COLUMBUS SEATTLE- 19 3 hrs. 25 mins. 2.10 2.45 2.75 GREYHOUND PACKAGE EXPRESS PORTLAND Rates subject to change. 'Other low rates up to 100 lbs. Lo shipments, too. *If we can't carry it, call Greyhound Van Lines the nationwide moving service of diversified Greyhound Corporation. BROADCASTING, May 20, 1968 57 told BROADCASTING that dates had not Golden Globes Chicago newscaster Joel Daly. Mr. been set for any further developments Roberts told how the mass media and that he could not even speculate are dimmed by NBC helped actor Ronald Reagan demon- on what those developments might be. strate to the public he was qualified for there been no the state's highest office through posi- He said had opportunity NBC -TV, which has presented the with sub- tive public relations. to discuss the matter other Hollywood Golden Globe Awards cere- and staff members. committee mony for the past four years, will not CBS was understood Conflict It carry the program next year. A network that the hearing held May 9 and 10 spokesman said NBC -TV will not exer- Reeves plans two -day (BROADCASTING, May 13) was origin- cise its option on the awards program, ally planned for last week but held which is presented by the Hollywood video -tape workshop the request CBS execu- sooner at of Foreign Press Association for various tives so as not conflict with an affiliates categories of performances in motion From 9 a.m. to midnight daily on meeting (see page 50). pictures and television. He refused ad- Sept. 24 and 25, approximately 350 It is also known that there is some ditional comment. invited representatives of advertising question within the parent Commerce The awards ceremonies and their agencies, production companies and two - Committee and staff as to what the telecasts have come under fire from schools and universities will gather at day grilling of the CBS chain of com- the FCC, which said NBC had not the Hotel Roosevelt in New York for mand actually accomplished, although adequately supervised the procedures a workshop on video -tape production. it is not expected that the subcommit- used in selecting winners (BROADCAST- (CLOSED CIRCUIT May 13) . rest its case with the public tee will ING, May 6). The 1968 Globe awards The two -day workshop, which will testimony heard thus far. telecast was on NBC Feb. 12. cover about 30 hours of instruction, is On the basis on that testimony an being organized by Reeves Sound attorney who had been present observed Studios, New York, with the support that if the matter had been a criminal of a group of major manufacturers, proceeding and "if that was the best case Peanuts, Yankees are including Ampex Corp., Memorex the prosecution could come up with," Corp., 3M Co., Philips Broadcast he would have moved that the judge di- campaign competition Equipment Corp. and RCA. The un- rect the jury to return a verdict of not dertaking is called "Production '69: a guilty. Candidates using television are battl- Shirtsleeve Workshop in Television Meanwhile, other committee business ing for viewer attention with a lot more Techniques." could indicate a considerable delay be- than just their political opponents. They Parallel sessions will be conducted fore the subcommittee resumes its quest must use the medium imaginatively to throughout the workshop in two areas: into news -staging charges generally and win interest as well as votes. commercials and shows, and education the WBBM -TV case specifically. The Broadcast Advertising Club of and training, with students choosing The Past Week The full committee Chicago got this message last week from their area of interest. The evening ses- met in closed session Thursday on pend- a panel of three speakers with campaign sion will be joint meetings. ing nonbroadcast legislation and it was experience, including Eugene Case of The instruction agenda includes day reported that this week the full commit- Jack Tinker & Partners, New York. sessions in applications and creativity tee will take up railroad- safety legisla- Tinker handled the Rockefeller for gov- in tape production; use of cameras. tion. (Full- committee action pre -empts ernor campaign in 1966. recorders and video tape; working formal subcommittee activity as Mr. Mr. Case, displaying several of the demonstrations in lighting, sound re- Staggers is chairman of both bodies.) governor's TV commercials, recalled cording make -up, electronic editing. And any possible strategy conference that "like all candidates, we were run- video mixing and sound mixing. on the pot -party probe earlier last week ning against Peanuts and good old There will be two night sessions. was pre -empted by the West Virginia Charlie Brown, the New York Yankees spotlighting industry officials discuss- primary elections. Mr. Staggers was one and the war in Vietnam, and Bonanza ing production and costs and future of two West Virginia congressmen who and Ed Sullivan." concepts. Both of these sessions will be open were opposed for renomination. Both Mr. Case explained that the influence for comments from the floor. won renomination by wide margins. of broadcasting on politics "can be and Additional information may be se- cured from Grey Hodges, marketing should be to make politics less dull - to jar the voters out of their apathy, director, Reeves Sound Studios. 304 East 44th Street, New York 10017. Here come the candidates to threaten their prejudices and precon- ceptions about men and issues. That is the role we assigned to the broadcast Presidential hopefuls Hubert EBS Humphrey, Robert Kennedy, Eu- media in 1966 and it is our little fantasy facilities provided we gene McCarthy, Richard Nixon, that succeeded." Ronald Reagan, Nelson Rocke- Irving Gerson, president of Gerson, to radio and TV outlets feller, Harold Stassen and George Howe & Johnson. Chicago agency which Wallace will be guests on The handled the Senator Charles Percy (R- The FCC has adopted rules aimed at Next President ?, the first of David Ill.) campaign in 1966, told how con- simplifying the emergency operating Frost's syndicated TV specials. centration in television helped to "sell procedures of AM, FM and TV sta- The British TV personality and the man" while Mr. Percy's speeches tions by making available to them fa- author will interview each candi- dealt with the complex issues. He de- cilities of the Emergency Broadcast date in the 90-minute show pro- scribed TV's political impact as "revo- System (EBS). In addition. the corn- duced by Westinghouse Broad- lutionary." mission has made it possible for EBS casting Co. in association with William E. Roberts, partner in Spen- facilities to be made available for an David Paradine Productions. WBC cer- Roberts & Associates, Los Angeles. expanded number of emergency situa- said the show is scheduled for which handled the Reagan for governor tions. including civil disorders. release this month. campaign in 1967, was not able to at- Previous requirements, concerning tend but his talk was read by WBKB -TV emergency broadcast notification and 58 (PROGRAMING) BROADCASTING, May 20, 1968 submission of copies of broadcast op- erations during the period of emergency operation. have been deleted by the Barand puts you in the driver's seat commission. Operating privileges, such as full use of daytime facilities during When ABC -TV presents an hour Oil Co. as sponsors of at least the night -time hours by AM's during emer- color special in June on the cele- opening special, which will be shown gency situations, have been retained, brated husband -wife auto racing by ABC -TV on Saturday, June 8, however. Operations must still be car- team of Craig and Lee Breedlove it 4 -5 p.m. PDT. ried out on a noncommercial basis and will have more significance than just The hour has a production budget broadcasters may still utilize point -to- another one -shot program for sports of $75,000 and was actually geared point messages upon request of public addicts. It will be an audition for-it for a prime time slot. Messrs. officials. is the pilot of -a projected series of Scholer and Sidaris, who say they Besides civil disorders, some of the 13 one -hour specials, each to be not were inspired by the camera tech- other emergency situations for which only the profile of a racing champion niques used in the motion picture EBS facilities may be used in the new but a racing sport. The planned se- "Grand Prix," are attempting to listing include tornadoes, tidal waves, ries, called The Racers, would in- have the camera take a subjective discharge of toxic gases, industrial ex- clude programs on airplane racing, point of view so that viewers can plosions and power failures. motorcycles, compact cars, hydro- identify closely with the driver of The new uses of EBS facilities do plane boats, Indianapolis 500 -type the racing vehicle, react to his wheels not involve activation of the national cars, sports cars, stock cars, drag and pedal action, be in on his posi- EBS which may only be initiated by boats, Grand Prix-Formula I cars, tioning strategy, and get to know the ocean runabouts, dragsters and guys in the pit crews. The first pro- the President in times of national crisis. Aqu- america -style boats. gram was filmed in various places The project is the work of Barand around the country for three weeks Primaries, Paris talks Productions, a Hollywood -based com- beginning last March. The original pany started two years ago by law- color footage-about 40% of the offered no big news yer Barry Scholer and sports pro- total footage used on the program- grams director Andy Sidaris. Barand will be combined with home movie for the Few surprises materialized has produced a number of sports footage and still photographs of to legions of newsmen who trekked events for ABC's Wide World of Craig and Lee Breedlove and with Tuesday's (May Nebraska to cover last Sports and turned out 13 syndicated stock footage of their world land peace 14) presidential primary. The half -hours of The Professionals for speed record attempts and perform- even less news: talks in Paris provided Warner Bros. -Seven Arts Inc. ances. By Thursday evening (May 16) the The three advertisers are licensed Mr. Scholer, who is producer of stars of the NBC -TV and CBS -TV news to sponsor the program for the first the new project, has spent over programs -Huntley- Brinkley and Wal- run and a rerun. Barand Productions a year trying to sell the concept of ter Cronkite. respectively -had returned has retained foreign distribution to the U.S. from Paris. a series of racing specials to the rights with the knowledge that rac- In covering the Nebraska ballotting, three networks. He was told to sell ing of all kinds is followed avidly in ABC News interrupted regular TV pro- the idea to advertisers first. That's other parts of the world. Reportedly, graming and projected Senator Robert what he has done, having enlisted ABC Films is already negotiating F. Kennedy (D -N.Y.) the winner of the American Motors Corp., The Good- to distribute the program -and pos- primary at 9:40 p.m. EDT. The net- year Tire & Rubber Co. and Shell sibly series -outside of the U.S. work interrupted again at 10:23. At 11:30 it presented a 15- minute special. ABC Radio carried primary results dur- ing its regular news programs. CBS News projected Senator Ken- nedy's victory at 9:30 p.m. EDT. An- other news bulletin was presented at 9:44 and a half -hour special was aired at 10 p.m. CBS Radio updated election proceedings throughout the evening and at 10:45 p.m. EDT presented a 15 -min- ute special on the Nebraska primary. NBC News predicted a Kennedy vic- tory at 9:05 p.m. EDT on TV, making it last week's winner of the weekly pri- mary projection sweepstakes. NBC -TV also presented three five- minute reports at 9:13. 9:54 and 10:40 and a half- hour special at 11:30 p.m. EDT. NBC Radio presented five- minute summaries every 30 minutes from 9:15 p.m. to 12:15 a.m. The Paris talks between North Viet- nam and the U.S. were not as fecund a news source earlier publicity would have led audiences to believe. Diplo- macy between the two nations took a Craig and Lee Breedlove survey an is vehicles, the "Spirit of America" decidedly secretive turn quite early, so of beach atop their dynam- (I) and the new AMX. several of the principal network news- expanse men returned to New York. 59 BROADCASTING, May 20, 1988 Program notes ... also serves as retail presentation with producing a new I3 -week radio series introduction by Jim Ameche. Traveling . with Bob Bacon. The Japanese alliance Filmation Asso- five-minute features deal with the peo- ciates, Los Angeles, has completed H -B goes live A completely live- action ple and places of both domestic and in- negotiations with Japan's Toho Ltd. to series of TV program inserts, the com- ternational travel, with particular atten- co- produce an animated television se- pany's first, has been set for production tion to family travel. The series is de- ries and also a full -length live action - by Hanna -Barbera Productions, Holly- signed for use five times each week and animation theatrical feature. The tele- wood -based programing arm of Taft slanted for sales to travel -oriented cli- vision series, aimed for 1969 -70 sea- Broadcasting. Called Danger Island, the ents. will be on the monster char- program will be in serial form and will son, based Guest Metromedia Tele- acter of Godzilla. which Toho has used consist of 18 ten -minute filmed seg- announcers vision's syndicated The Woody Wood- in six science -fiction motion pictures. ments. It will be used as part of a live - animated Saturday morning hour that bury Show introduces a new format with celebrities appearing More holiday specials Television's Hanna -Barbera is producing for NBC - this month series. King Family has been signed for seven TV next season with Kellogg Co. spon- as guest announcers on the strip will deliver one -hour holiday specials to be pro- soring. The hour series, reportedly The celebrity announcers as well as announce the duced for first -run syndication during budgeted at $5 million, will combine commercials the show's the 1968 -69 season. North American action on each pro- star's entrance and handle animation and live already Television Associates, Hollywood, will gram. It's tentatively titled The Banana billboard. Guest announcers are Andy De- produce the new series in association Bunch Adventure Show. signed for an appearance with Kingfam Productions. The new vine, Elsa Lanchester and Abby Dalton. series, already sold prior to their re- Consecutive CBS News's three -part Expanded late news In the intensely lease to the Metromedia stations, is a documentary The Cities will be broad- competitive Los Angeles market, where follow -up to of five King Family spe- cast on consecutive nights, Monday, most TV stations have at least one hour cials now syndicated in some 90 mar- Tuesday and Wednesday, June 24 -26 early evening newscasts, KNxT(TV) also kets. at 10 -11 p.m. EDT. Originally, the has expanded its late night news cov- news special. sponsored by the Institute erage. The CBS -owned station has put New service Universal Publicizers of Life Insurance, through J. Walter Inc., Chicago, has introduced a new an open -end policy on its Monday Thompson Co., had been scheduled for through Friday Eleven O'Clock Report local commercial production service for three nights over a two -week period. TV stations based on 15- second comedy news broadcasts. which traditionally lead -ins for all types of stores and New series R. W. Bacon Co., 41 had operated under a 30- minute format. will sponsors. Produced in color, the film Jerome Avenue, Bloomfield, Conn., is New individual news broadcasts end whenever the events of the day have been fully reported. The format has been in effect for several weeks, with most late night news broadcasts run- Radio, TV play strong roles in state houses ning about 40 minutes. Iron Curtain talk Bob Grant, tele- Governors are more actively pur- special lighting, loading rooms for phone -talk personality for KLAC Los suing radio and television news cov- film and equipment- storage space. Angeles, is in Czechoslovakia taping erage, may but they end up enjoying Comparison Broadcast newsmen, conversations with university students. it less. Those are conclusions a tend of to suffer in comparison with Mr. Grant has taken along selected state -by -state their competitors, survey of gubernatorial print -media the re- tapes of previously aired conversations with relationships the electronic me- port observes. between typical outspoken Los Angeles dia conducted by Dr. Thomas F. The "is us- broadcast journalist citizens and various KLAC talk personal- Baldwin, assistant professor tele- ually less of younger. experienced, and ities. Through interpreters, Mr. Grant vision and radio at Michigan State has much less time to give a single hopes to solicit Czech student reactions University, and Lowell Newton, news story than his newspaper or wire - to these radio -talk dialogues and to editor at WXYZ- AM -FM -TV Detroit. service colleagues," it's noted. But establish an exchange of viewpoints. Governors value radio -TV cover- paradoxically, the remedy for this age, the researchers note, as "a di- may render some governors less-en- Coast Gig National Educational Tele- rect, personal means of reaching the thusiastic about broadcast coverage. vision beginning yesterday (May 19) people." And to attract such cover- It will be interesting to see, the is presenting four weekly specials on age, almost half (23) of those re- report continues, if the governors' the 1967 Monterey Jazz Festival. Pro- sponding to the survey questionnaire favorable attitude toward broadcast duced by KQED(TV). San Francisco, (47) reported that they have person- coverage as a direct pipeline to the shows feature Dizzy Gillespie, Mel nel with radio -TV backgrounds on populace will continue as broadcast Torme and others. their staffs. (In fact, one governor - newsmen "become more sophisti- Tom McCall of Oregon -has 15 cated reporters." Record TV harvest years' experience as a working radio - As background knowledge of state TV journalist.) government improves and foreknowl- Writers Guild of America reports a Further, those states with the best edge of specific issues increases, the record year in gross revenues from tele- physical facilities for meeting broad- report speculates. "questions will be- vision. For the year ended April 30, the casters' special needs are likely to come sharper and editorial preroga- guild collected $5,044.312, 58% more attract the best coverage, even in tives more likely to be exercised. The than $3,191,895 for the similar 12 states with a smaller number of film or tape that once was run whole months of the previous year. large- news -staff stations. Facilities may be cut and pieced. The bigger According to the guild, the current provided at the better -equipped gov- stations, properly staffed, may be- residuals flow indicates a still further ernors' offices include acoustically come less an open 'direct channel increase in total revenues. Collection engineered studio -conference rooms, to the people.' " for April of this year is some 150% more than the comparable month last year. 60 (PROGRAMING) BROADCASTING, May 20, 1968 E Around most TV stations, E-V lavaliers are taken pretty . much for granted. Just hang one around your neck, or clip it onto lapel or pocket-and start talking. Nothing could make us happier. Because we take great pains to insure the absolute reliability of these tiny microphones. And frankly, no other type of microphone poses a bigger design problem. The lavalier gets dropped, stepped on, swung by its cord, smashed and banged-not once, but often during its life. Most of the abuse is accidental-but inevitable. So we developed a "nesting" principle of construction that is based on tolerances so tight that the internal element acts as a solid mass, reducing damage due to shock. And we use nothing but Acoustalloy® diaphragms ... almost indestructible despite heat, humidity, dirt, or high intensity noise or shock. 4t% We've also spent years developing cable specifications-and -4a methods for attaching it. We've taken into account all the tugs and twists that are the fate of any lavalier cable. That's why our strain relief is so effective. And knowing that no cable can last forever, we've made replacement easy and fast. Of course reliability by itself is not enough. So our field testing of E-V lavaliers is also devoted to sound quality. We must satisfy major network and independent stations on every score. As a result, E-V lavaliers can be mixed in the same program with stand microphones with no change in voice quality. In the process of developing the lavalier, we've also made it smaller. Our original model was 7' long and 1" in diameter. Today's Model 649B is just 2-1/4' long, 3/4" in diameter, and weighs a mere 31 grams! Normal trade discounts apply to list prices shown Of course TV studios aren't the only places you'll find E-V lavaliers. They're used in classrooms, lecture halls, conferences, stages and business meetings. And they offer the same year-round reliability with no compromise of sound quality. Every E-V professional lavalier is protected by our unique 2-year unconditional warranty against failure of any kind, plus the lifetime guarantee of workmanship and materials that is an integral part of every E-V microphone. Full details are waiting at The your nearby Electro-Voice microphone headquarters. Or write us about your special needs. We're ready to solve the toughest sound problems-off the shelf-all year 'round! Year:Round high fidelity systems and speakers tuners, amplifiers, receivers public address loudspeakers microphones phono needles Cavalier and cartridges organs-space and defense electronics -Letereiltc: A SUBSIDIARY OF GUTTON INDUSTRIES, INC. ELECTRO-VOICE, INC., Dept. 581BR de.' 660 Cecil Street, Buchanan, Michigan 49107 "j.- - IPr° 1.7,53. tir - e; V. ^at EQUIPMENT & ENGINEERING you feel deserves special note." the let- Spectrum research abounds ter says. News Angle In addition NAB NAB requests detailed information on local wants a separate report on station news operation - scheduling, length, staff programing, warns against wired television and operations. If a station is doing more news now than before. it's asked how that coverage differs and "why the If broadcasters hear another rap at programing is now available to the pub- new emphasis." If the news operation the door or read another specialized lic and how it is distributed. is going to be expanded. the station is mailing piece, its probably just a re- Replies Expected But NAB wants asked why and what it plans to do. search man wanting some information. the information in a hurry, by May 27. NAB wants Never before have there been in And it's understood that the Association further an estimate on the cost of the news and public affairs such a short period of time so many of Maximum Service Telecasters, All - operation and whether the station is asking so much of so few. And the Channel Television Society, Television in a "breakeven, profit or loss position hectic questioning is geared toward pre- Information Office, National Associa- in that connection." senting early answers to what broad- tion of Educational Broadcasters and casters fear is a potential spectrum grab the Television Bureau of Advertising Other information sought includes inherent in studies now underway by the are encouraging full cooperation from market size, types of service in the mar- President's Task Force on Telecom- their members. ket, whether the station is network af- munications. In a May 10 letter sent out under filiated or independent, how long it's At the hub of this activity in recent the signature of NAB President Vincent been on the air and its net weekly cir- weeks has been the National Associa- T. Wasilewski selected stations have culation. tion of Broadcasters. It's already co- been asked to cooperate with the "crash The information being requested fol- operating with a program study being [Land] study" by providing a report on lowed almost to a "T" that sought by conducted by a task force -commissioned local programing for 1967. The report Spindletop. But it's understood that research firm, Spindletop Research Inc. will cover programing in each of the whatever use is made of the survey in (CLOSED CIRCUIT, May 13). But it's following categories: community and connection with the Land study. the re- also soliciting on its own a comprehen- public affairs, educational, editorials, ports (and they're bound to make a sive set of answers from selected TV religious, cultural, agricultural and en- voluminous package) will provide NAB stations (about 100) regarding locally tertainment. with its first real look at the extent of originated programing and what it costs. The stations are asked to list each local TV programing and probably will This information will be made part of program by name with a description as have some future use above and beyond an NAB -sponsored study on program well as "any evidence of impact"-press the spectrum fight. diversity conducted by Herman W. clippings, letters, community action, Considering Wired Television While Land Associates, New York (BROAD- including rating and audience informa- station officials are poring over their CASTING, May 6). The study will at- tion. "Mr. Land would appreciate more records, they might have time to read tempt to ascertain what diversity of detail on any particular undertaking(s) a second NAB letter, also sent May 10 to TV members. That provides a re- print of a study which was presented last September at an Airlie House con- ference on the use and regulation of the Why no engineers on task force? radio spectrum (BROADCASTING, Sept. 18, 1967). That study proposed a The President's Task Force on number of technologists to be repre- "wired city" television concept with Telecommunications Policy may ar- sented on such a committee to elu- purportedly better quality TV reception rive at erroneous conclusions because cidate, project, interpose and judge and more diversity at less cost. there are no technical engineers on the facts relating to the future The letter says: "NAB and other or- among its members. This omission of communications, and to have a ganizations are concerned that we may was mentioned twice last week dur- vote in the policy determination." be witnessing the development of a ing sessions at the annual convention A similar point was made by Cole high -level effort to phase out broadcast of the Armed Forces Communica- A. Armstrong, deputy director of the television and phase in wired television." tions and Electronics Association in Office of Telecommunications Man- It further notes that the Land study is Washington. agement. designed to explore ideas embodied in Lawrence A. Hyland, vice presi- "My own prediction," Mr. Arm- the wired city report. dent and general manager of Hughes strong said, "is that economists and If the stations involved in the Land Aircraft Co., called attention to the lawyers alone can't succeed; in fact study cooperate, the letter says: ". fact that the task force has only they're likely to come out in worse We may be able to develop facts which two members who have any technical shape than we're in now. A multi- will lead the President's task force background, and only one is a com- disciplinary approach is certainly to conclude that merely increasing municator. needed but the nature of the tech- the number of outlets does not neces- "Admitting the vital need for par- nology demands a predominant en- sarily lead to increased diversity and ticipation by legal, political and dip- gineering approach to the systems 'quality' in television programing, and lomatic experts," Mr. Hyland said in problems. using the most sophisti- that in a transition to a wired system, a speech accepting AFCEA's dis- cated tools of operations analysis be- much public benefit that is unique to tinguished service gold medal, "it is fore and not after the decisions are over -the -air broadcasting would be ir- equally necessary for a substantial made." retrievably lost." NAB claims that the wired city con- cept would not be an outgrowth of 02 BROADCASTING, May 20, 1968 CATV, but a "planned and probably subsidized development" employing the Lineless CATV moves closer in New York largest common carriers "within exist- ing patterns of wire distribution." BID FOR NATIONAL SERVICE EXPECTED TO BE DENIED The FCC was reported moving last acteristics. Teleprompter, in its appli- All set sales week toward conditional approval of a cation, had indicated it would seek request for permission to provide vir- such authorizations. The commission, tually cableless CATV service to a por- reportedly, would permit the tests to ahead of '67 pace tion of New York City on a commer- be conducted commercially. cial basis. The order would also pro- The commission is said to be making TV and radio set sales by distribu- vide for commercial service to two 224 mc of space available for the corn- tors to dealers for the first two months unspecified rural areas. mercial operations. This is half the of this year were all plusses compared However, a request for a rulemaking amount Teleprompter had proposed be to the same period in 1967, the Elec- proceeding aimed at making such serv- allocated to the service. tronic Industries Association has re- ice available nationally apparently will Company's Contention The Tele- ported. Color TV and FM sales be denied, at least for the time being. prompter proposal, which has impressed particularly moved briskly upward this Both requests were filed by Tele- commission engineers, is heralded by year. prompter Corp., co -owner with Hughes the company as a means of eliminating Color TV sales were up 30.3% for Aircraft Corp. of a CATV system serv- the dangers and inconvenience of in- the month of February, and 29.9% for ing upper Manhattan. stalling underground cable ducts in den- the first two 1968 months compared to At issue is Teleprompter's revolu- sely populated urban areas. But observers the same periods in 1967. Black -and- tionary proposal to use the 18 gc also point out that, by eliminating white TV sets rose 7.2% for February, (18,000 mc) band in place of cable the need for primary trunk cable lines and by 1.2% for the two months. trunk lines for short -haul CATV to link a CATV headend plant to distribution points, the system In the radio field, home receiver sales relay service. The company, which was authorized would sharply reduce CATV costs in February were up 12% and cumula- by the commission two -or years ago to test the concept in would, once the cost of the necessary tive sales were up 7.5 %. Auto sales New York, requested permission 18 months equipment, which will not be inexpen- moved up 17.6% for February, and ago to the system commercially. sive, is reduced through quantity pro- 10.4% for January -February. operate Action on that request, as well as duction. A surge took place in FM radio real on the rulemaking, proposed in Febru- This factor is regarded as likely to home FM jumped 26.7% for sales; ary 1967 (BROADCASTING, Feb. 6, open sparsely settled areas to CATV and 11.1% for the two February 1967), has been delayed by a contro- operators who now avoid them because months; auto FM was one -third higher versy over whether the 18 gc band of the high cable costs involved. By in and was up 41.2% for February should be reserved for use in domestic requiring Teleprompter to demonstrate January- February combined. communications- satellite service. its system in two rural areas, the com- cumulative figures for the two mission's impending EIA Finishing Touches The commission decision provides months of the year: for a test of that theory. is believed to be putting the finishing In urging the commission to the Jan. -Feb. Jan. -Feb. touches on a document that would re- lift 1968 1967 restrictions on commercial use of its 870,989 670,383 solve the conflict by permitting Tele- Color TV system in New York, Teleprompter said Monochrome TV 837,565 827,238 prompter to make commercial use of Total TV 1,708,554 1,497,619 it should be given the opportunity of Home radios 1,642,867 1,528,880 the system in New York on the con- (with (468,893) demonstrating, in the market place, FM) (520,926) dition that to Auto 1518,921 1,376,241 the company agree adapt whether "the frequencies and engineer- (with FM) (154,833) (109,686) its system to give up the 18 gc band if Total radio 3,161,788 2,905,121 ing practices meet the practical specifi- it is eventually required for satellite cations for public acceptance. Such da- service. ta constitutes a significant part of this EIA group urges action In its impending decision to deny the experiment." request for rulemaking, the commission Other Uses Observers point out reportedly will specify that the denial that the system, employing a broad band on domestic satellite is without prejudice to reconsideration of spectrum, could be used for more of the proposal at such time as policy than relaying television signals. Data A call for fast action in establishing has been established on the develop- transmission is among other services that a domestic -satellite telecommunications ment of domestic communications- satel- persumably could be accommodated. system was made last week by an elec- lite service. This was pointed out by an applica- tronics group. The satellite telecom- This denial would be a disappoint- tion for an experimental research in munications subdivision of the Elec- ment to Teleprompter and Hughes, millimeter waves, which would provide tronics Industries Association, in a since they could profit from a prolifera- essentially the same kind of service as policy statement, urged "aggressive pur- tion of CATV companies using their the Teleprompter system, and which suit and implementation" of a domestic system. They have formed a subsidiary, was filed with the commission last week system. Theta Communications, to make and by the Chromalloy American Corp., of The committee also called on the market the electronics equipment that West Nyack, N. Y. Office of Telecommunications Manage- would be used. Thetacom also owns Chromalloy American, which gave a ment to study propagation conditions the commercial rights in the micro- public demonstration of its system in involved in the sharing of frequencies wave system that is the subject of the New York last month (BROADCASTING, between satellite systems and terrestrial FCC order. April 22), has requested permission to systems, and also to experiment in de- Commission approval of the New experiment on the 10.5 gc, 14 gc and termining the utility of frequencies York operation is said to be conditioned 42 gc bands. It plans to conduct the above 10 gc. also on Teleprompter applying for tests from a mobile station within 50 John H. Gayer, General Electric, experimental authorization for two miles of Roslyn, N. Y. is chairman of the subdivision. rural areas of different physical char- Chromalloy American said its de- BROADCASTING, May 20, 1968 63 velopmental program is designed to re- Technical topics .. . tional-Cultural Broadcasting Commis- sult in simplified electronic equipment sion has awarded Industrial Engineering to be used to transmit extremely broad Catalog offer Anaconda Electronics Inc. of Baltimore a $1.25- million con- bands of information, including 12 tele- Co., Anaheim, Calif., formerly Ana- tract for construction of the new Mary- vision channels, high -speed digital data, conda Astrodata Co., has a new CATV land Center for Public Broadcasting. education by television computer output product catalog on the company's The 47,500- square-foot facilities, to be data and various combinations of in- CATV products and services. located on 20 acres of the Gwynnbrook dustrial control data. EMI color camera Electric & Musical State Game Farm property at Owings New York Experiment In Tele- Industries Ltd., London, announced Mills, will include a 1 -mw transmitter prompter's New York experiment, the sales of over $7.5 million of its type for WMPB -TV. signals of 12 or more New York City 2001 color television camera, used ex- Recorder installed Reeves Sound television and FM stations are relayed. tensively during the Winter Olympics. Studios, New York, has installed a The signals are picked up off the air The BBC has purchased more than 50 slow- motion, stop- action, reverse -motion from the transmitters atop the Empire cameras, and the total sales figure in- video recorder first developed by Am- State Building, then beamed from a cludes more than 100 units, the com- pex for ABC -TV sports broadcasting. transmitter in upper Manhattan to an- pany said. tennas on the roofs of two apartment Grey preamplifier The Grey Research buildings, one two miles away from the Filming a TV Jerry Ansel Produc- and Development Co. Division last transmitter, the other six miles away. tions, New York commercial producer, week announced the addition of model a 35 mm. television cam- The signals are reconverted to their has developed 602 -I.M.P. impedence matching pre- that films from a television original channels and fed to receiving era images amplifier to its line of broadcast prod- set a bar or interfer- sets in the building by cable lines. without phase ucts. It is priced at $59.75 F.O.B. East ence. The operates at 30 Teleprompter, in urging the commis- new camera Hartford, Conn., and will be available frames Ansel used the cam- sion to institute a rulemaking to permit per second. for late April deliveries. nationwide use of the system, said that era to produce a three -and -one -half Entron names Emery Entron Inc. of "this super -high- frequency region of the minute commercial for Doyle Dane Silver Spring, Md. has named Emery Electric Products' spectrum is both feasible and desirable Bernbach on Sylvania Advertising Corp. to handle its adver- television -slide set. for the establishment of a new radio new color projector tising, sales promotion and public re- service... . ETV contract The Maryland Educa- lations programs. Entron has been in FINANCIAL REPORTS $1.9 million (BROADCASTING, April 22). Metromedia stock split okayed Stockholders elected Harvey White, president of Puritan Aerosol Corp., Berkeley, R. I., as a director, succeed- Stockholders approve two- for -one proposal ing George O. Griffith, Outlet chair- man, who has reached mandatory re- as well as new issues of common and preferred tirement age. Mr. Sinclair was elected board chairman and remains as presi- Metromedia Inc. shareholders have ing costs. dent. approved a two- for -one split of com- Mr. Kluge said sales for the second Mr. Sinclair announced the appoint- mon stock and plans to increase the quarter of 1968 were better than those ment of James M. Brown, former number of outstanding shares of both during the comparable period in 1967. manager at Outlet -owned KSAT-TV San common and preferred stock. It had been reported earlier that the Antonio, Tex., as vice president in At their annual meeting in New York company's sales for the first quarter Outlet's broadcasting division and gen- last week shareholders voted over- were 140% above the comparable per- eral manager of KSAT-TV. whelmingly in favor of a plan approved iod in 1967 (BROADCASTING, April 22). earlier by Metromedia directors (BROAD- Metromedia is a group broadcaster and CASTING, March 25) which calls for a among its diversified holdings are in- Interpublic refinances two- for-one split of common stock in terests in TV program production and the form of a 100% dividend, payable distribution. debt, obtains capital June 14 to stockholders of record May 23. In addition, there is to be an in- The Interpublic Group of Companies crease in the authorized number of Outlet foresees higher Inc., the troubled $700 -million -a -year common shares from 3.5 million to 10 advertising complex, finally found suc- million, and an increase in the shares revenues and earnings cour in the form of refinancing from of preferred stock from 70,000 to 500, New York's giant Chase Manhattan 000. There are no present plans to is- The Outlet Co., Providence R. I., Bank. sue the shares. group station owner and cable system In a terse statement that Interpublic John W. Kluge, Metromedia chair- owner and department store operator, officials would not comment further on, man and president, told stockholders announced Wednesday (May 15) pre- Robert E. Healy, the corporation's the availability of additional preferred liminary estimates of revenues showing president, last week announced that his and common stock "will aid acquisi- an increase of about 12.5% for the company had arranged a "total" finan- tions and future capital requirements." quarter ended April 30. Final figures cial package "which refinances exist- He said the recent acquisition of were not available, but net earnings and ing bank debt and provides additional Playbill, theatrical magazine, and its earnings per share were expected to be working capital." printing facilities would serve as an substantially higher than last year, The arrangement with Chase Man- "excellent springboard" to a number of Joseph S. Sinclair, Outlet president, hattan apparently solves the financial new activities for Metromedia, as well indicated. Last year's revenues were problems of the company, which re- as cutting down the company's print- $56.4 million, and net earnings were portedly needs about $5 million for 64 BROADCASTING, May 20, 1968 the CATV engineering and manufac- Other features include variable speed ment with Canada. The objecting sta- turing field since 1952. Advertising ef- winding, automatic tensioning, and a tions also charged that the FCC's deci- forts will be directed at the CATV mar- push- button operation. sion to allow many daytime and other ket. stations to begin broadcasting at 6 a.m. caused them interference in the early New color monitor A new transistor- Second Circuit backs morning hours and thus modified their ized, high performance color broadcast licenses without a hearing. monitor has been produced by Ball In its presunrise ruling, the FCC said Brothers Research Corp. The new mon- FCC on presunrise that daytimers and other stations itor is designed to solve the basic studio awarded presunrise authorizations can engineering problems of placement and A federal court in New York has commence broadcasting at 6 a.m. local accessibility of controls. Featuring a sustained the FCC's presunrise rules, standard time with their daytime an- 14 -inch display, the monitor fits into turning down 30 broadcasters who tenna arrays at 500 w power or less if compact EIA rack space. An extendible claimed they were being discriminated necessary. The commission already has printed circuit control card is located against. Fourteen other broadcasters a proceeding underway to change the behind the front control panel to aid backed the commission. terminology of the 6 a.m. rule from in accessibility to the monitor's controls. The unanimous U. S. Second Circuit local standard time to local time to take The unit also comes with slide guides Court of Appeals decision, found for into account daylight savings time. attached for rack mounting or may the FCC in all respects. It turned down Attacking the FCC's ruling were full - be mounted in a 19 -inch equipment arguments that the commission's June time regional stations and their Associa- cabinet. 1967 judgment was arbitrary and capri- tion on Broadcasting Standards, who cious, that it violated the Communica- charged the commission went too far, Cartridge loader Lauderdale Elec- tion Act's provision regarding interfer- and daytime stations who claimed it tronic Labs Inc., Fort Lauderdale, Fla. ence among stations and the distribution didn't go far enough. is manufacturing a high -speed cartridge of frequencies among the various areas The May 10 decision was written by loading device for radio -TV stations of the country, and the provision of the Circuit Judge Henry J. Friendly, with and music duplicating studios. The North American Regional Broadcast Chief Judge J. Edward Lumbard and Kartwinder II, winds tape onto a cart- Agreement and that the rules were Circuit Judge Robert P. Anderson con- ridge reel at 220 inches per second. formulated to comply with a new agree- curring. permanent capital and $5 million to pay shareholders, a decision can't be ex- year Mr. McCormack said, Comsat's in- off several bank loans. Interpublic had pected until the President's Task Force vestment in communications facilities been dickering with several financial on Telecommunications Policy makes a amounted to $73 million; it will reach houses-reportedly Dillon, Read & Co. judgment. $100 million by the end of this year. and E. F. Hutton & Co. -in an effort Mr. McCormack noted also that last He iterated that Comsat might begin to solve its difficulties. Interested in- week marked 500 hours of TV handled paying dividends next year. vestors, however, asked that Interpublic by Comsat's four satellites since the sell about 30% interest in its business start of commercial service in 1965. Vikoa registers for in exchange for financial help (BROAD- Broadcasters covering the Vietnam CASTING, Feb. 5 et seq.). peace talks in Paris ordered more than $3.2 million in stock Under the new financial plan with 25 hours of satellite time for the first Chase, "all stock in Interpublic will week of the negotiations. The bulk of Vikoa Inc., continue to be held only by employes Hoboken, N. J., major the TV traffic was Europe to the U.S., CATV -equipment and of Interpublic and its employe benefit manufacturer but some transmissions were routed on- multiple CATV owner, has filed a state- trusts," Mr. Healy said. ward over the Pacific to Japan and ment with the Securities and Exchange Company stock is currently held by other Asian countries. Commission seeking registration of top management or employe trusts. Un- By the end of the first quarter this 200,000 shares of common stock at der the refinancing plan, "application will be made to the Securities and Ex- change Commission to permit further distribution of Interpublic stock to its employes," Mr. Healy announced. Com- Poe departure said not to affect MGM pany spokesmen say the SEC applica- tion will be made within a few weeks. Last week's departure of Seymour of MGM. Poe from the executive suite of Mr. O'Brien is reportedly fighting Cinerama Inc., has no connection off attempts by an MGM majority Domestic satellite with the battle now mounting over stockholder -Edgar Bronfman- to control of Metro - Goldwyn - Mayer gain control of the company (BROAD- coveted by Comsat Inc., feature film and TV series pro- CASTING, March 6). Mr. Bronfman, ducers, headquartered in New York. according to reports, is demanding James McCormack, chairman and So said spokesman for MGM. Mr. that Mr. O'Brien provide for a pres- chief executive officer of the Commu- Poe, president of Cinerama since idential successor and more Bronf- nications Satellite Corp. told a sparsely - August and former executive vice man representation on the MGM attended stockholders meeting last week president of Twentieth- Century- board. An MGM board meeting on in Washington that Comsat is the only Fox, had been mentioned as a possi- May 23 in New York may provide agency that should be authorized to ble replacement for Robert H. O'- the denouncement of the business operate a domestic satellite communi- Brien, president and chief executive conflict, sources indicated; cations system. And he told the group. estimated at between 150 and 200 BROADCASTING, May 20, 1968 65i $16 per share maximum, which is ex- figures for the previous periods were Taft shows overall pected to yield an aggregate of $3.2 not available because the assets of million. Warner Bros. Pictures Inc. were ac- Vikoa will spend $500,000 to pur- quired by Seven Arts as of June 30, net revenue increase chase "certain equipment," an unspeci- 1967. Net sales for the third quarter fied sum to acquire 2,800 shares of were placed at $68,539,000, and for stock from an unidentified stockholder. the first nine months at $137,662,000. Taft Broadcasting Co. last week re- and the remainder will be used to ex- ported an increase in net revenues, but pand its CATV holdings. Company reports ... a 4.9% drop in earnings per share The company presently has 34 sys- during fiscal 1968. However, the addi- tems operating in five states, including Trans -Lux Corp., New York, theater tion of a nonrecurring capital gain of its latest acquisition, Oak Ridge CATV chain owner and television film distrib- $1,575,000 after taxes, realized from Inc., serving approximately 1,500 sub- utor, reported both record net earnings the sale of WKYT -TV Lexington, Ky. for scribers, purchased last month in ex- and net income for the first quarter of $2.5 million to the Bluegrass Broadcast- change for 2.000 shares of Vikoa stock, 1968 ended March 31: ing group (BROADCASTING, May 1. which on May 16 closed at l61/4 on the 1968 1967 1967), resulted in net earnings increase. American Stock Exchange. Earned per share $0.30 $0.18 For the first quarter of 1968 ended Net income 225,946 135,432 The Cincinnati -based group broad- a 12.8% increase in March 31. Vikoa reported record net Screen Gems Inc., New York, re- caster reported earnings over the same sales and earnings of $4,780,000 (up ported record sales and earnings for the fourth- quarter period last and attributed it to 47% over the same period last year) nine -month period ended March 30, year "a general upswing in broadcasting and $308.000 (up 70 %), respectively 1968: earnings and to a substantial fourth - (BROADCASTING, April 29). 1968 1967 Earned per share S1.10 $1.05 quarter contribution by Hanna -Barbera Gross revenue 84,808,000 73,371,000 Productions Inc.," a wholly owned Taft W7 reports earnings Net income 4,441,000 4,194,000 subsidiary. Bartell Media Corp., publisher and Warner Bros. -Seven Arts reported group station owner, reported a 3.5% For year ended March 31: last week that the consolidated net in- increase in revenues and a 17.8% gain come in the three months ended March in net income in the first quarter of 1968 1967 31 amounted to $4,728,000 equal to three months ended Earned per share $2.40 $2.03 1968. For the Consolidated $1.26 per share. Net income for the March 31: net revenues 36,593,230 29,604,635 nine months ended March 31 totaled 1968 1967 Net earnings before non -recurring gain 6,480,060 6,813,894 $5,264,000. equal to $1.40 per share. Earned per share $0.069 $0.058 Revenues 8,020,000 7,750,000 Non -recurring gain 1,575,000 - - - The company noted that comparative Net income 143,884 122,097 Net earnings 8,055.060 6.813,894 FANFARE CBS wins Sloan award Chicago; Bethlehem Steel Co., Johns- Bernstein opens PR firm ton, Pa., and Allstate Insurance Co.'s, Skokie, Ill. Melville Bernstein, formerly director for `Driver's Test' of advertising and sales promotion for United Artists Television Inc., has CBS News. for the third consecutive opened his own advertising -promotional year, will he among the 14 recipients consultancy firm in New York for of the Alfred P. Sloan Radio -TV Give a damn broadcast program firms and other en- Awards for Highway Safety, to be pre- terprises. His office is at 14 East 48th sented Tuesday (May 21) in New NewYork Urban Coalition Street, New York. York. Eleven bronze plaques will go to Box 5100 G. C. Sta. In his new post, Mr. Bernstein will stations, networks and advertisers. Three N.Y, N.Y 10017 also direct planning and development $1,000 prizes will be presented for cre- for National Bicentennial Production ativity in producing programs on high- Inc., a business organized to license. way safety. promote and exploit products and CBS News won the national televi- Y &R's urban campaign events connected with the celebration of sion- sustaining category for production the 200th anniversary of the American of the National Driver's Test. NBC Campaign in support of the Revolution and the signing of the Dec- Radio won the award in the national activities of the New York Urban laration of Independence. radio -sustaining category for 20 features Coalition has been prepared by on safety carried on Monitor. Winners Young & Rubicam, New York, IRTS honors Lowell Thomas of the $1,000 creative awards are Allan to emphasize the need for employ- Page, KGWA Enid, Okla.; Tim Spencer, ment opportunities and funds for Veteran CBS Radio newscaster Low- wEHT(Tv) Evansville, Ind., and Phil recreational use for young people ell Thomas received a special award Johnson. WWL -TV New Orleans, televi- in the ghetto this summer. The from his broadcaster peers last week. sion producer. campaign. created as a public the second such recognition afforded Other winners are MFA Insurance service by Young & Rubicam, him in the past two months. On May Co.'s, Columbia, Mo.; wMID Atlantic points up the theme, "Give a 14 Mr. Thomas was given the "per- City; WAMS Wilmington, Del.; Indian damn." and consists of TV and sonality of the year" award of the In- Nation Radio Network, Oklahoma; radio commercials, print adver- ternational Radio & Television Society WWL -TV New Orleans; South Carolina tising, posters and buttons. in New York. He was described as "a ETV Commission; American Oil Co., legend in his own time" who "is best 66 BROADCASTING, May 20, 1968 Owning a Schafer Broadcast Automation System has really put wind in his sales! Profits up ... problems down. This station Meanwhile Back at the Station owner knows his reliable Schafer System is The Live Sound of Schafer Goes On ...And on ...And on . operating smoothly day in -day out. His people are free to be more creative have more selling time, ...They too. c: !i.1 And Schafer gives any station owner more time for fun, relaxation, his family, and the community. That's the magic of Schafer -land. scha(er World's Leader in Broadcast Automation Systems Schafer Electronics 9119 De Soto Avenue, Chatsworth, California 91311 (213) 882 -2000 the National Student Film Awards com- ticket that won bim a five -day all -ex- petition. Mr. Jeffee is a member of the pense stay in Hawaii for two. Each of Lincoln Center film committee. the 17 birds entered in the sweepstakes represented a county in the areas served Pop puzzle A California record pro- by KLOK and its sister station Kwtz San- moter has developed a promotional ta Ana, Calif. Both stations are owned game for use by radio stations that is by Davis Broadcasting Co. based on a crossword puzzle concept. Called the spielt crossword puzzle, the Award for ABC Radio head Walter game offers listeners an opportunity to A. Schwartz, president, ABC Radio and test their knowledge of contemporary its divisions, received an alumni award music in return for prizes. It involves citation from Wayne State University a 13-square crossword puzzle, num- alumni association at its centennial re- bered with matching stub. The puzzle is union last week in Detroit. Mr. Schwartz completed by identifying the names of was honored for his "outstanding con- Gunning for Gilmore contemporary recording artists and their tribution in the field of broadcasting." respective hits. The puzzles would be Degree for Sevareid Eric Sevareid, made available by participating spon- Gilmore Broadcasting Corp., national correspondent for CBS News, Kalamazoo, Mich., group station sors. The cost for the promotional game could vary depending on mar- will receive an honorary degree at Col- owner, is sponsoring Gordon John - -which gate University's 147th commencement ket size -roughly would be $400 for cock for the second year on the on May 26. Mr. Sevareid's commen- the first month of service and $300 for racing circuit. Mr. Johncock, in taries are a regular feature on the CBS each consecutive month on a minimum his Gilmore Broadcasting Special, Evening News with Walter Cronkite. a turbo -charged Offenhauser, three -month agreement. placed fourth in national rankings Pilot Godfrey praised CBS Radio's Educational auction Noncommercial Arthur Godfrey will be inducted into last year. Above is Gilmore Presi- has well wrrw(TV) Chicago gone over the Congressional Flying Club as an dent James Gilmore (1.) and Mr. its auction fund raising goal receiving Johncock before last year's In- honorary lifetime member at the organi- more than $330,000 in viewer pur- zation's annual banquet Tuesday (May dianapolis 500 -mile race. Local businesses chases and pledges. 21) in Washington. Mr. Godfrey, who donated merchandise auctioned on the has logged nearly 14,000 hours of fly - air by celebrities and civic leaders. Last ine time, is a qualified commercial pilot. year WTTW raised $208,000 in this fash- known and most respected by millions ion. Its 1968 -69 operating budget is Beasley's Bike -In Bob Beasley, a disk as a broadcast journalist whose brilliant $2.5 million. jockey at WTMJ Milwaukee, helped carreer spans 38 eventful years." On promote National Bike Month in May April 1, Mr. Thomas was recipient of New PR outfit Barbara Steward, for- with a Sunday afternoon 12 -mile "bike- the National Association of Broadcast- mer public relations director for J. S. in." Governor Warren Knowles of Wis- ers distinguished service award. Fullerton Advertising Inc., New York, consin joined the 1,000 cycle enthusi- has formed a public relations company, asts and onlookers who gathered for Drumbeats ... Steward Associates Inc., that city. The the event. firm's first account is The 1968 Ameri- can TV and Radio Commercials Festi- WBAP executive wins 'Betty' Roy Award to Moore ABC Group Vice val. Bacus, general manager of WBAP -AM- President Thomas W. Moore, was the FM -TV Fort Worth -Dallas, has received recipient of a "Horatio Alger Award" Contest for furs The newspaper ads the "Betty" Award of the Association of of the American Schools and Colleges the stations have bought to herald the Broadcasting Executives of Texas. The it Association at ceremonies in New York promotion call "the most fabulous award, ABET's top honor, is presented Tuesday (May 14). Dr. Norman Vin- contest ever held in Los Angeles." In a annually to an individual or organiza- cent Peale presented bronze plaques to joint effort, Kosr(PM) Los Angeles, and tion as "special recognition for a spe- Mr. Moore and 10 others, including xTRA Tijuana, Mexico, both stations run cific or consistent contribution to fur- are former U. N. ambassador Arthur J. by the McLendon organization, of- ther the effectiveness, service or dignity Goldberg and entertainer Bob Hope. fering Southern California listeners to of the broadcast industry." their "good music" format a trip for two AWA praises Chet Chet Huntley, to Copenhagen and the opportunity to NBC News, New York, and Jerome pick any fur from the collection of A. Kuehl and George Vicas of NBC's C. Bang, furriers to the royal court. Paris news bureau have won the 1968 Listeners are asked to send a card with Clio award due May 22 Aviation /Space Writers Association their name and address to either station, Writing Award in the television, radio with winners drawn from a mink -lined The NBC -TV color award, and motion picture category for the bowl. The idea of the promotion is to which has been established to NBC -TV documentary The Aviation introduce the new music format at recognize the most effective use Revolution. The award will be present- xosr and xTRA, which until recently of color TV by an advertiser, will ed May 22 at the AWA's Annual Award featured all- classified advertising and be presented at the 1968 awards Banquet in Cocoa Beach, Fla. all -news programing, respectively. ceremonies of the American Tele- vision and Radio Commercials From Jeffee with love Saul San Francisco bird A homing pigeon Jeffee, Festival on May 22. The cere- chairman and president, representing San Francisco county won Movielab Inc., monies will be held in Phil- promotion spon- has donated $100,000 to Lincoln Center a pigeon sweepstakes harmonic Hall, Lincoln Center, for the Performing Arts in New KLOK San Jose, Calif. More York sored by New York, and a Clio statuette for development of a film institution. than 300 advertising agency personnel will be presented by a top NBC Established in 1963, the center's film participated in the promotion, with executive. department sponsors such programs as Chick Galt, owner of the Galt Agency the annual New York Film Festival and in San Francisco, holding the lucky 68 (FANFARE) BROADCASTING, May 20, 1968 INTERNATIONAL AM treaty continues to from the treaty's provisions a number Rome and Milan this year handle an of stations that would operate on the estimated $ 1.2 million in billing. Ac- elude U.S. and Mexico other's clears at night. counts with Compton -Dupuy Italia, The issue also includes the U. S. S.P.A., include Procter & Gamble, U. S.- Mexican agreement on a new effort to remove the existing across -the- Schick Safety Razor Co., Boeing Co. treaty governing the two countries' use board restrictions on presunrise opera- and Johnson & Johnson. tions by a number of U. S. daytime - .of the AM band remains a will- o' -the- Football network Moffat Broadcasting wisp. only stations. Chairman Hyde said no agreement Ltd. has proposed a radio network for FCC Chairman Rosel H. Hyde head- games in the Canadian Football ed a three -man delegation to Mexico had been reached on any of the points. But he refused to give a completely League's western conference for the City last week for what was hoped 1968, 1969 and 1970 seasons. Moffat would be a wrap -up of negotiations on pessimistic report. "Significant progress has been made," he said. Broadcasting, which owns CKY -AM -FM the treaty that began in Washington in Winnipeg, Man., said the network would September 1966. The U. S. and Mexico are operating under the second extension of the five - carry games on CKY; CJME Regina, But after three days of talks, the Sask.; CKxr. Calgary, and CJCA Edmon- chairman returned to Washington late year treaty that was to have expired on June 9, 1966. One protocol extended ton, both Alberta; and CHQM Van- Thursday afternoon with Wallace E. couver, B.C., and would feed the games Johnson, assistant chief of the Broad- the life of the pact until Dec. 31, 1967. A second protocol, signed late last year, to 35 other stations from western On- cast Bureau, and Richard Black, a State tario to British Columbia. Department telecommunications expert, will expire at the end of this year. reporting that more work needs to be Haiti documentary Barry Gray, in- done. No date has been set for another Abroad in brief... terview program host on WMCA New meeting. York, has produced a television docu- Before the latest round of talks, four Compton's interest in Italy Compton mentary on Haiti, including an inter- points remained to be resolved, among Advertising Inc.'s French partner agen- view with the country's president, Fran- them the key one involving each coun- cy, Dupuy- Compton, Paris, has pur- cois Duvalier. Mr. Gray is handling the try's expanded nighttime use of the chased an interest in Compton -Cueto, sale of the program, and said that at other's clear channels. This includes S.P.A. in Italy, which becomes Comp- present he is accepting bids from the each side's efforts to have exempted ton -Dupuy Italia, S.P.A. Offices in TV networks. FATES & FORTUNES BROADCAST ADVERTISING Dr. Robert Grayson joins Daniel & borne named VP and associate creative Charles, New York, as senior VP in director, and Tony Alatis named VP of John W. Conner, VP and creative di- charge of marketing services. broadcasting and film department there. rector with Doremus & Co., New York, A. VP and media di- Ralph D. Rose elected senior VP. Arthur Porter, and Joseph M. Coogle, rector of Campbell -Ewald Co.. Detroit, account supervisors, Ketchum, Mac- Arthur Miller, VP and sales manager resigns effective Jan. 1, 1969, to become Leod & Grove, Pittsburgh, elected VP's. with Bernard Howard & Co., New chairman of board of Capital Enter- James R. Stevenson, York, joins Dore and Allen as execu- manager. CBS prises, Harrisburg, Pa. Television Stations tive VP and general manager of New National Sales, Los Angeles. named general York office. sales manager of WBBM -TV Chicago, succeeding Rob- Richard Bompane, assistant director ert Cochran, who joins National Foot- of research and sales promotion for ball League, New York. Storer Television Sales, New York, joins H -R Television, that city, as east- Bob Alexander, sales manager, wr_s Chicago, resigns ern division research manager. Richard with no plans an- nounced. W. Giltner, research director for wino- TV Chicago, joins Corinthian division Richard E. Schiff- of H -R Television, that city. as sales- Mr. Watson Mr. Maloney man, with Foote, man. Richard Wittwer, with broadcast Thomas W. Watson, account super- Cone & Belding, Chi- sales division of Marshall Field & Co., visor, and Raymond J. Maloney Jr., cago, joins North Ad- Chicago, joins sales staff of H -R Rep- member of legal department, both with vertising, that city, in resentatives, that city. BBDO, New York, named VP's. newly created position of manager of media Goff Lebhar, gen- John R. Blaney and William C. Mc- department. eral sales manager Farland, account supervisors, and Bill- for WEAT- AM -FM -TV ings S. Fuess Jr., copy group head, Alden R. Ludlow Mr. Schiffman West Palm Beach, Ogilvy & Mather, New York, elected Ill, art director with Fla., joins WDCA -TV VP's. Marschalk Co., New York, joins War- wick & Legler, that city, in similar posi- Washington as sales Joseph A. Garibaldi, corporate secre- tion. manager. tary: Jay Beckerman, executive art di- Bob Mahlman, ac- rector, and Jay Arnold Greif, produc- Walter Cerney, art director for Uni- Mr. Lebhar count executive with tion and traffic manager, all with de versity publications, University of Mi- Storer Television Garmo, McCaffery Inc.. New York ami, joins Bishopric /Green /Fielden, Sales, New York, joins WLBW -TV Miami agency, named VP's. Michael O. Gold Inc., Miami, as art director. Joe Judge, as national sales manager. named VP, creative; Adrienne Clai- VP -copy chief with Campbell Dickey BROADCASTING, May 20, 1968 69 Coast sales for Pelican Films of Califor- nia, Hollywood. FBI seeks aid to find former announcer George Kalman, account executive with wvox New Rochelle, N. Y., joins Pro Time Sales, New York, in similar The Federal Bureau of Investi- der the name of Lawrence Parker, position. gation asked broadcasters last week married the daughter of a prominent to be on the lookout for a fugitive businessman and gone into partner- Richard G. Morgan, general sales who has worked as ship with the father in a soft -drink manager for WLNA -AM -FM Peekskill, an announcer at bottling plant. N. Y., joins Edward Petry & Co., New radio stations at According to the FBI, Berman York, as account executive. various times and worked in 1958 at a St. Louis radio William C. Doughty, on sales staff at is wanted for em- station under the name of William KMEX -TV Los Angeles, appointed local bezzlement in Wa- Holliday. Later he was an announcer sales manager. tertown, S. D. at stations in Kalamazoo and Albion, Lloyd Venard, principal with Adam The FBI identi- both Michigan, using the name Wil- Young -VTM, New York, is recuperat- fied the fugitive as liam London. Other aliases he has ing Bernard Berman, used were said to include Robert at Doctors hospital in San Diego Mr. Berman after heart attack. who is said to have Davis, Bill Miller, Juluis J. Rubin- fled from Watertown in March 1966 stein and Robert Lawrence Russell. Jerry Rosenthal joins radio sales staff after he was identified from a pic- He is said to be 35 years old and of McGavren -Guild -PGW, Chicago. ture and story in BROADCASTING. At five -feet, eight -inches tall and to William L. Carson, account executive weigh that time he was wanted by the about 200 pounds. His eyes with WTAE -TV Pittsburgh, joins Edward FBI for bad -check charges in Michi- are reported to be brown and his Petry & Co., Chicago, in similar posi- gan. In Watertown he had lived un- hair brown -black. tion. Robert H. Devlin Jr., management re- sources trainee with CBS Radio, New York, named account executive with Advertising. Fort Lauderdale, Fla., copy department of WMD. CBS Radio division, Detroit. joins B /G /F as writer. Harry M. Apel, local sales manager Ernest (Bud) Roick Jr., account ex- Ted Brew, national sales manager for for Karv(TV) Houston, appointed gen- ecutive with WVNJ Newark, N. J., joins WABC -AM -FM New York, named De- eral sales manager. NBC Radio network sales, New York, as account executive. troit regional sales manager for ABC Carol Nelson, print and TV art di- Radio's four -network system. rector with Warren, Muller, Dolobow- Leon Surruys joins Chicago sales staff Craig Meeker, media buyer with sky Inc., New York agency, joins Geer, of Blair Television. Gumbinner -North Co., New York, joins DuBois & Co.. that city, in similar po- Jim Foley, assistant research director Helitzer Advertising, that city, as media sition. Rick Soltys, with McCann - for Mediastat Inc.. Washington, joins director. Erickson, New York, as copywriter, Bishopric /Gree /Fielden, Miami, as me- joins Geer, DuBois, in similar position. dia and marketing analyst. Sanford Greenwald, VP and account Robin Leach, press representative at supervisor with Benton & Bowles, New Mark Hurd, office manager for Rob- WBBM -TV Chicago, joins Livingston & York, joins Wyse Advertising, that city, ert E. Eastman & Co., San Francisco, Associates, there as account executive. as account supervisor. appointed general sales manager for KFRC, that city. Herman A. Bizzell and Gale H. Terry, MEDIA VP's and account supervisors at Leo Howard Weiss named sales manager George Geib, VP Burnett Co., Chicago. named VP's in for WNOV Milwaukee. and general manager, charge of client service. Bruce D. Mc- William Carney, television account WEEE -AM -FM Rensse- Ritchie, G. Ted Jordan and William executive with The Katz Agency, New laer. N.Y., also named Lunn named brand supervisors. York, joins Blair Television, that city, senior VP of parent Joseph Denker, VP and account su- in similar position. Star Broadcasting pervisor for Cole, Fisher, Rogow Inc., Dante (Danny) Longo, regional sales group. Hills, Calif., named creative Beverly manager with KFRE -TV Fresno, Calif., Lucky Cordell VP for Edward J. McElroy Advertising named local sales manager. named assistant man- Inc., Los Angeles. Mr. Geib Jack R. Harvey, account executive ager, WVON Chicago. Conboy & Eck- Will joins Kenyon with Young & Rubicam, New York, and hardt, New York, as management super- Ken Draper, manager, WCFL Chica- John B. Caries, account executive with go. reigns with no plans announced. visor. Joy Golden and Paul Levy, copy Grey Advertising, that city, join La- supervisor and art supervisor, respec- Roche, McCaffrey and McCall, that Ray Diaz, NBC sta- tively, with K &E, appointed co- creative city, in similar positions. tion relations regional group heads. Barry Pullman, copy su- manager for South- pervisor with Richard K. Manoff Inc., Richard Coulter, account executive east area, appointed New York, joins K &E as copywriter. with WTOL -TV Toledo, Ohio, named manager, radio station regional sales manager. Peter Tiisler, with Campbell -Ewald, relations, NBC, New Lance Johnson New York. joins Warren, Muller, Dol- appointed art direc- York. obowsky, that city, as art director. Alan tor for Northern Television Inc., An- Arnost Horlik and chorage group owner. A. Fisher, with Doyle Dane Bernbach, Mr. Diaz Richard D. Klinger New York, joins account service staff Mike McCoy, associate producer for named associate direc- of WMD. Regina Grant, with Douglas VPI of California Inc., Los Angeles, ap- tors with CBS -TV business affairs de- Simon Advertising, New York, joins pointed producer and head of West partment, New York. 70 (FATES & FORTUNES) BROADCASTING, May 20, 1908 William G. Evans, general manager Barbera Productions, Hollywood, ap- FANFARE of wTwo(Tv) Terre Haute, Ind., joins pointed manager, editorial department. Keith H. Moon, director of advertis- WDEF -TV Chattanooga in similar posi- Dave Sturm named program director tion. ing and promotion for KHOU -TV Hous- for KTLD Tallulah, La., succeeding Bill ton, joins KIRO -TV Seattle as promotion PROGRAMING Johnstone, who resigns with no plans director. announced. D. J. Leary, on leave of absence as Fedora Bontempi, with WOR- AM -FM- general manager, WEBC Duluth, Minn., Milt Hoffman, executive producer for TV New York, joins KLAS-TV Las Vegas joins United Democrats for Humphrey, KHJ -TV Los Angeles, named director of as director of public affairs. as coordinator of news live programing. Washington, Don Berrigan named director of pro- advance teams Vice Presi- media for motion and publicity for KHJ -AM -FM dent's presidential campaign. NEWS Los Angeles. Harold E. Ander- Bill Beutel, newsman, WABC -TV New Philip G. King, manager of editorial son, director, man- York, named correspondent in ABC information center for National Edu- agement services and News London Bureau. cation Association, New York, ap- contracts international Lee Giles appointed news director of pointed director of press, radio and division of NBC En- WISH -TV Indianapolis. television relations division, Washing- terprises, New York, Roy K. Wilson, who Frank Benesh, assignment editor with ton, succeeding named divisional VP. has been appointed executive director William J. Schmitt, WXYZ -TV Detroit, named news director, of National School Public Relations general manager, NBC succeeding Willim Fyffe, named to simi- Anderson Association. Mr. Enterprises, New lar position with WBKB -TV Chicago. York, named divisional VP, domestic Both are ABC -owned stations. Richard J. Popin, with promotion department of KAON -TV San Francisco, division, that city. David H. Horowitz, Tony Brunton, reporter, WCBS New named assistant promotion manager. manager, business affairs for NBC En- York, appointed executive news editor, terprises, named director, business af- CBS Radio News, that city, to supervise John F. Burby, with public affairs The CBS World News Roundup, The office of Department of Transporta- World Tonight and hourly news broad- tion, Washington, named special assist- casts. ant for communications to secretary. Ian MacBride, news Bruce Fox, news director for KMVT- editor with wLos -Tv (Tv) Twin Falls, Idaho, joins L. E. Asheville, N. C., ap- Johnson and Associates, Boise, Idaho, pointed news director. PR firm. Chuck James, news Mr. Schmitt Mr. Horowitz director for KCBS San EQUIPMENT & ENGINEERING fairs and administration. Thomas J. Francisco, appointed Al Micheli, sales engineer for Jerrold McManus, executive VP with ABC vice chairman of Cal- Electronics Corp., Redwood City, Calif., Films Ltd., New York, joins NBC En- ifornia Television and Mr. MacBride named manager of turnkey sales for terprises, that city, as director, inter- Radio Association. western region of CATV systems divi- national sales. Michael T. Craig named news direc- sion of Jerrold, that city. Howard Richard Kutzleb, news director, tor for KTHO -AM -FM Tahoe Valley, Lomax named to newly created position WNBC -TV New York. and Edward J. Calif. of marketing manager for CATV sys- Gough, staff member, WNBC, have stems division. Walter J. Mecleary Bob Maher, newsman with wxYz -Tv joined Nelson Rockefeller campaign named eastern regional manager of Detroit, and Robert Blair, newsman, headquarters as director of communica- division. with wvuE(Tv) join CATV systems tions, and Radio -TV coordinator, re- New Orleans, WWJ- AM- FM -TV, po- Richard F. Adler, VP in charge of spectively. Richard Graf, day news Detroit in similar sitions. sales for semiconductor products group manager at WNBC -TV replaces Mr. Kutz- leb. Roland Bynum and Jim Witter, with 5-20-Bd KGFJ Los Angeles. appointed program director and production chief, respec- Please send tively. for wcty Charlotte, N.C. SUBSCRIBER Bill Crane named program director SERVICE of WNOV Milwaukee. MB,röädqä,stinq 1 year $10 Joseph C. Tirinato, sales manager of 2 years $17 central sales division for United Artists Name Position Associates, appointed midwestern sales 3 years $25 Canada Add $2 Per Year manager for Paramount Television, Chi- Company Foreldn Add S4 Per Year cago. He replaces Con Hartsock, re- Business Address 1968 Yearbook $10. assigned to head Paramount TV's Far Home Address January Publication West sales operations. Payment enclosed Marvin Miller, producer- director for City State Zip Bill me Screen Gems, appointed head of TV and motion picture production for BROADCASTING, 1735 DeSales St., N.W., Washington, D. C. 20036. Campbell. Silver. Cosby Corp., Beverly Hills, Calif. Address change: Print new address above and attach address label from a Harvard Pennington, manager, ani- recent issue, or print old address, including zip code. Please allow two weeks one to two issues in advance. mation cel Xerox department, Hanna- for processing, mailing labels are addressed BROADCASTING, May 20, 1968 71 of General Instrument Corp., New Sales Bureau, Toronto, succeeding for Senate Commerce Committee also- York, named to newly created position Arthur C. Harrison. named charter member of newly formed of VP and general manager of semi- Eugene S. Hallman, VP, program- national commission on product safety.. conductor components division. ing, for Canadian Broadcasting Corp., DEATHS Robert E. Wiles named manager of Ottawa, named VP and general manager product planning for Sylvania enter- of English networks division, Toronto, Marion Lome, 82, who played Mrs. tainment products division of Sylvania effective July I. Robert W. McGall, act- Gurney on Mr. Peepers in 1952 for Electric Products Inc., Batavia, N. Y. ing general manager of English net- NBC, comedy sketches on Gary Moore. work operations for CBC, Toronto, ap- Show for CBS in 1958 and Aunt Clara INTERNATIONAL pointed CBC director for British Col- on Bewitched for ABC, died of heart umbia effective July 1, succeeding Ken- attack May 9 at her home in New York.. Michael Burt, account supervisor with neth P. Cagle, who retires at end of BBDO, London, appointed associate di- Blair Fraser, 59, Canadian radio and May. rector. TV commentator and Ottawa editor of Maclean's magazine, drowned May 12. Krosney, producer with Herbert Na- ALLIED FIELDS while canoeing in Algonquin Provincial tional Educational Television public af- Park, about 40 miles northwest of Pem- fairs department, New York, appointed Charles B. Schneider, senior project broke, Ont. Mr. Fraser had been heard resident expert for documentary pro- director, custom service division, Mar- regularly on Canadian Broadcasting duction with Israel Television, Jeru- ket Research Corp. of America, New Corp. and last month covered Liberal salem. York, named director of client relations, party's national convention for CTV Schwerin Research Corp., that city. Frank C. Murray, CJBQ Belleville, television network. He is survived by Ont., named board chairman of Radio Michael Pertschuk, general counsel his wife, Jean, and two sons. FOR THE RECORD STATION AUTHORIZATIONS, APPLICATIONS As compiled by BROADCASTING. May RCA TFU -30J. Legal counsel Edward P. tion for reconsideration and for enlarge- Morgan (Welch & Morgan); consulting en- ment of issues filed Feb. 19 by Fidelity Tele- 8 through May 15 and based on filings, gineer Raymond E. Rohrer. Principals: Eu- vision Inc. Action May 8. gene G. Combs, president; Ottis A. Sutton, Review board in Jaçksonville, Fla., TV authorizations and other actions of the first vice president, Martin C. Dondlinger, broadcast proceeding, Docs. 10834. 17582 -84, FCC. second vice president (each 20 %) et al. Mr. denied application for review filed March Combs is attorney, apartment building own- 29 by Florida Gateway Television Co. Ac- Abbreviations: Ann. -announced. ant. -an- er, real estate holding company owner. Mr. tion May 9. tenna. aur.- aural. CATV -community an- Sutton is owner of oil producer investment Review board In Patchogue, N. Y., TV tenna television. CH- critical hours. CP- firm. Mr. Dondlinger is 31% owner of gen- broadcast proceeding, Does. 17889 -90, granted construction permit. D -day. DA- direction- eral contracting firm, and has numerous to extent indicated and denied in all other al antenna. ERP-effective radiated power. other business interests. Ann. May 14. respects petition to enlarge issues filed kc- kilocycles. kw- kilowatts. LS -local sun- Syracuse, N. Y.- Broadcasting Affiliates Feb. 16 by Long Island Video Inc. Action set. me-megacycles. mod.-modification. N Corp. Seeks UHF ch. 62 (758 -764 mc); ERP May 8. -night. presunrise service authority. 310 kw vis., 31 kw aur. Ant. height above ACTIONS ON MOTIONS PSA- average terrain 897.5 ft.; ant. height above SCA- subsidiary communications authoriza- Chief Hearing Examiner James D. Cun- tion. SH- specified hours. SSA-special serv- ground 531 ft. P. O. address: 515 Madison Avenue, New York 10022. Estimated con- ningham on May 3 in Red Lion, Pa. (Red ice authorization. STA- special temporary Lion Boadcasting Co.), TV proceeding, des- authorization. trans.- transmitter. UHF-ul- struction cost $449,000; first -year operating cost $258,000; revenue $250,000. Geographic ignated Hearing Examiner Forest L. Mc- tra high frequency. U- unlimited hours. Clenning to serve as presiding officer; dates VHF-very high frequency. vis- visual. w- coordinates 420 56, 45.5 north lat.; 760 6 for prehearing watts. .-educational. 36.5^ west long. Type trans. Ampex TA -15- conference and hearing to be BT. Type ant. Jampro JZZ- 3 -0 -8. Legal specified by subsequent order (Doc. 18136) counsel Scharfield, Beckhaefer and Baron; Hearing Examiner Thomas H. Donahue New TV stations consulting engineer David L. Steel Sr. on May 7 in Utica, N. Y. (Rust Craft Broad- Principals: Michael O. Finkelstein, president casting Co., P. H. Inc. and Roy H. Park APPLICATIONS (12.5 %), George Solt, vice president (25 %). Broadcasting Inc.), TV ch. 20 proceeding. Davenport, Iowa -Standard Broadcasting Herman N. Finkelstein (37.5 %) et al. Mi- granted motion by Rust Craft and continued Co. Seeks UHF ch. 30 (566 -572 mc); ERP 232 chael O. Finkelstein is attorney and presi- certain procedural dates and continued hear- kw vis., 46 kw aur. Ant. height above aver- dent and 50% owner of document retrieval ing from June 3 to July 9 (Does. 17932 -4). age terrain 534.5 ft.; ant. height above bureau. Mr. Soll is partner in law firm. Mr. Hearing Examiner Jay A. Kyle on May ground 550 ft. P. O. address: 725 Sutton Herman N. Finkelstein is also partner with 3 in Boston (Patriot State Television Inc. Place. Wichita, Kan. Estimated construction Mr. Soll in law firm. Ann. May 10. and Boston Heritage Broadcasting Inc.) TV cost $419.835; first -year operating cost $250,- ch. 68 proceeding, granted request of Boston 000; revenue $185,000. Geographic coordi- OTHER ACTIONS Heritage Broadcasting Inc. and continued to lates 410 33, 29. north let.; 900 32, 56^ west Review board In Los Angeles, TV broad- July 29 hearing now scheduled for May 6 long. Type trans. RCA- TTU -10A. Type ant. cast proceeding, Docs. 16679 -80, denied peti- (Does. 17742 -3). Hearing Examiner Chester F. Naumo- wicz Jr. on May 7 in Medford. Ore. (State of Oregon acting by and through the State Board of Higher Education; Liberty Televi- sion, a joint venture composed of Liberty Television Inc., and Siskiyou Broadcasters Inc. and Medford Printing Co.) TV ch. 8 EDWIN TORNBERG proceeding, upon informal request of Broad- cast Bureau, continued commencement of hearing to May 14 and ordered if hearing continues beyond May 17, it shall be re- & COMPANY, INC. sumed on May 21 (Does. 17680 -2) and on May 9 granted petition by State of Oregon acting by and through the State Board of Higher Education to dismiss own applica- tion and ordered application dismissed (Does. 17680 -2). Negotiators For The Purchase And Sale Of Hearing Examiner Chester F. Naumo- wicz Jr. on May 9 in Sacramento, Calif. Radio And TV Stations CAN (Grayson Television Co., Hercules Broad- casting Co.), TV ch. 15 proceeding, ordered Appraisers Financial Advisors all procedural dates including commence- ment of hearing scheduled for June 4, con- New York New York N. Y. tinued pending further order (Does. 17778 -9). -60 East 42nd St., 17, MU 7-4242 Hearing Examiner Chester F. Naumo- West Coast -1357 Jewell Ave., Pacific Grove, Calif. FR 5 -3164 wicz Jr. on May 9 in Patchogue, N. Y. Washington -711 14th St., N.W., Washington, D.C. DI 7-8531 (Long Island Video Inc., Granik Broadcast- ing Co.), TV ch. 67 proceeding, ordered con- ference scheduled for May 10 cancelled and set following dates to govern hearing: June 25, exchange of exhibits; July 2, notification 72 BROADCASTING, May 20, 1988 $38,160; first -year operating cost $70,000; revenue $88,000. Principal: John W. Mow- bray, owner. Mr. Mowbray and associates SUMMARY OF BROADCASTING purchased KEED Eugene, Ore. Sale is sub- ject to FCC approval. Ann. May 9. Compiled by BROADCASTING, May 14, 1968 OTHER ACTIONS FCC granted waiver of Sec. 1.571 of NOT rules and amendment filed by Mrs. Adeline ON AIR TOTAL ON AIR TOTAL R. Edmonds, widow of William L. Edmonds Licensed CP's ON AIR CP'S Authorized Jr.. which would substitute herself as appli- cant for new AM in Cornwall, N. Y. Appli- Commercia AM 4,178' 10 4,188' 92 4,280' cation, originally filed in 1966 by Mr. Ed- Commercia FM 1,790 37 1,827 247 2,074 monds, calls for AM to operate on 1170 kc, Commercia TV -VHF 496' 9 505' 13 518' 1 kw -D, with directionalized ant. Action 158 307' May 8. Commercia TV -UHF 118' 31 148 Review board on May 9 in Fajardo, Educationa FM 326 12 338 38 376 P. R.. AM broadcast proceeding, Docs. 18048- Educationa TV -VHF 68 6 74 2 76 49, denied motion to enlarge issues filed March 27 by Amrex Construction Co., et al. Educationa TV -UHF 55 25 80 30 110 and El Yunque Radio Users advisory com- mittee. Commission has waived requirements of STATION BOXSCORE rule Sec. 1.569 concerning filing of applica- tions for frequencies adjacent to class I -A by FCC, April 1, 1968 channels and accepted for filing applications Compiled filed by DeKalb Broadcasting Co. and The Kershaw County $roadcasting Co. for new COM'L AM COM'L FM COM'L TV EDUC FM EDUC TV daytime AM stations in Camden, S. C. Licensed (all on aid 4,171' 1,768 614' 322 123 Applicants propose to operate on 1130 kc, with 1 kw. Action May 8. CP's on air (new stations) 14 30 Total on air 4,185' 1,813 653 336 153 ACTIONS ON MOTIONS CP's not on air (new stations) 84 253 170 35 32 Hearing Examiner Isadore A. Honig on 4,269' 2,066 824' 371 185 May 7 in Henrietta, Geneseo, and Warsaw, Total authorized stations all New York ( "What The Bible Says Inc ", Licenses deleted 0 0 0 1 0 Oxbow Broadcasting Corp., and John B. CP's deleted 0 3 3 1 0 Weeks) AM proceeding, ordered further hearing scheduled for May 9 cancelled: with Special Temporary Authorization. closed record and scheduled June 21 as time ' Includes two AM's operating to file proposed findings of fact and conclu- ' Includes three VHF's operating with STA's, and one licensed UHF that is not on the air. sions and July 10 for reply findings (Does. 17571 -3). Hearing Examiner David I. Kraushaar on May 9 in Vinita and Wagoner, both Okla- homa (Vinita Broadcasting Co., Lum A. Humphries tr /as Wagoner Radio 2o., and of witnesses; and July 9, commencement of Co. for WLBT(TV) Jackson, Miss. for June Vinita Broadcasting Co.) AM and FM pro- hearing (Does. 17889, 17890). 4. Action May 8. ceeding, upon request of Broadcast Bureau Office of opinions and review on May Review board has been affirmed by FCC ordered prehearing conference for May 17 13 in Durham, N. C. (Durham -Raleigh Tele- in denying petition by Cosmos Broadcasting be rescheduled to June 3 (Does. 18085 -7). casters Inc.. Triangle Telecasters Inc., and Corp., licensee of WSFA -TV Montgomery, Hearing Examiner Chester F. Naumo- WTVY Inc.), TV proceeding, dismissed as Ala. to rehear proceeding that ended with wlcz Jr. on May 3 in Kettering, Ohio (Kitty - moot Triangle Telecasters Inc. petition for award of permit for ch. 38, Columbus, Ga. hawk Broadcasting Corp. et al.) AM pro- review of review board memorandum opin- to Gala Broadcasting Co. Action May 8. ceeding, granted petitions by Gem City ion and order and related pleadings (Does. ACTION ON MOTION Broadcasting Co. and Klttyhawk Broadcast- 17670 -2). ing Corp. for leave to amend applications. Hearing Examiner Elizabeth C. Smith Hearing Examiner David I. Kraushaar Kittyhawk to show withdrawal of proposed on May 13 in San Angelo, Tex. (S R C Inc., on May 9 in Homewood and Birmingham, general manager and Gem City to add en- and San Angelo Independent School District both Alabama (Chapman Radio and Televi- gineering amendment relating to trans. site No. 226 -903), TV ch. 6 proceeding, granted sion Co., Alabama Television Inc., Birming- (Docs. 17243 -47, 17249 -50). Co. Birmingham Tele- petition by San Angelo Independent School ham Broadcasting and FOR HEARING District 14o. 226 -903 for leave to amend ap- vision Corp. 1WBMG(TV))) TV proceeding. DESIGNATED plication to reflect that, by public election, ordered record reopened. and scheduled an is Commission designated for consolidated two members have been replaced and school oral argument for May 15 to hear argu- hearing mutually exclusive applications of board reorganized as to officers; and by ments of counsel on motion by Birmingham John P. Himes, Geoffrey B. Knutson and separate action on petition filed by San Television Corp., Alabama Television Inc. Tom E. Beal, d/b as H -B -K Enterprises and Angelo Independent School District No. 226- and Birmingham Broadcasting Co. for ex- Broadcasting Inc. for new AM stations to 903, reopened record, for limited purpose of tension of time for filing proposed findings operate on 1190 kc in Grandview and Kan- receiving in evidence school district exhib- of fact and conclusions of law (Does. 15461, sas City, both Missouri, respectively. Action its Nos. 24 and 25, and again closed record 16760 -1, 16758). May 8. (Does. 17541 -2). RULEMAKING PETITION FCC in notice of proposed rulemaking Existing AM stations Existing TV stations initiated study of practices and procedures FINAL ACTIONS involved in distribution of non- network FINAL ACTIONS television programs. Purpose of study is to KGO -TV San Francisco- Broadcast Bu- consider ways of eliminating restrictive FCC rejected appeals by W. H. Hansen. reau granted mod. of CP to extend comple- onetime owner of KDAN Eureka, Calif., practices in distribution of non -network against commission action cancelling license tion date (Main trans. and ant.) to Nov. 8. programs. Action May 8. Action May a. of station. It denied petition for reconsider- KKOG -TV Ventura, Calif.- Broadcast Bu- CALL LETTER ACTIONS ation and dismissed as moot petition for reau granted assignment of CP to New Comet Television Corp., Denver. Grant- stay. Action May 8. Horizons Broadcasting Corp. Action May 8. ed KTOV -TV. WGMA Hollywood, Fla. -Broadcast Bu- WSCO -TV Newport. Ky.- Broadcast Bu- Sarasota -Bradenton Florida TV Co., reau granted mod. of CP to make changes reau granted mod. of CP to change ERP to Sarasota, Fla. Granted WXLT -TV. in DA pattern; conditions. Action May 8. 925 kw vis., 185 kw aur., change type trans.; Rochester Telecasting Co.. Rochester, WNEB Worcester. Mass.-Broadcast bu conditions. Action May 8. Minn. Granted KCTR -TV. reau granted CP to chance trans. location of WKBD -TV Detroit - Broadcast Bureau Susquehanna Broadcasting Inc., Oneonta, auxiliary trans. to Newton Avenue, Wor- granted CP to change ERP to 740 kw vis., N. Y. Granted WCAF -TV. cester: conditions and CP to change 111 kw aur., change type trans.; conditions. ant: trans. 1 ,cation to Newton Avenue. Wor- Action May 10. New AM stations cester and decrease ant. height; conditions. WDAF -TV Kansas City, Mo.- Broadcast Action May 8 Bureau granted mod. of CP to extend com- pletion date for auxiliary ant. to Nov. 10. APPLICATION KJPW Waynesville, Mo.- Broadcast Bu- Action May 10. Tallahassee, Fla.- Charles W. Holt. Seeks reau granted mod. of CP to reduce ant. KXGN-TV Glendive, Mont. - Broadcast 1070 kc, 10 kw. P. O. address: Box 1008, height. Action May 10. Bureau granted mod. of license to reduce Hattiesburg, Miss. 39401. Estimated construc- WETC Wendell -Zebulon, N. C.- Broadcast aur. ERP from 7.4 kw to 2.95 kw. Action tion cost $34,419; first -year operating cost Bureau granted mod. of CP to add top load- May t0. $84,000; revenue $108,000. Principal: Charles ing and make changes in ground system. !TYPO -TV Manchester, N. IL-Broadcast W. Holt (100 %). Mr. Holt is 51% owner of Action May 10. Bureau granted mod. of CP to extend com- WHSY Hattiesburg, Miss., 60% owner of WESR Tasley, Va. - Broadcast Bureau pletion date to Nov. 10. Action May 10. WHNY McComb, Miss. and 70% owner of granted CP to increase ant. height; condi- WUAB(TV) Lorain, Ohio -Broadcast Bu- WHHY Montgomery, Ala. Ann. May 14. tions. Action May 10. reau granted mod. of CP to change studio location to approximately 2,375 feet west of FINAL ACTIONS WBBW Youngstown, Ohio -Broadcast Bu- intersection of Day Drive and Ridge Road. FCC denied request by Holmes Broad- reau granted CP to install new 400 ft. type Parma. Ohio. Action May 9. casting Inc., Westwego, La. for commission ant. near present tower, install limiting re- WVNY -TV Burlington, Vt.- Broadcast Bu- review of review board decision denying sistor; condition and granted CP to install reau granted mod. of CP to extend comple- Holmes' application for new daytime AM auxiliary type trans. using new 400 ft. ant. tion date to Nov. 10. Action May 10. station at Westwego. Action May 8. Action May 9. Burlen, Wash. -John W. Mowbray. Broad- KBND Bend, Ore. - Broadcast Bureau OTHER ACTIONS cast Bureau granted BOO kc, 5 kw. P. O. granted CP to install trans. at main trans. FCC rescheduled oral argument on re- address: 890 Rosemont Boulevard. Bellevue, location to be operated on 1110 kc, 1 kw, newal of license of Lamar Life Insurance Wash. 98004. Estimated construction cost DA. Action May 8. BROADCASTING, May 20, 1968 73 tVLAC Nashville -Broadcast Bureau grant- KDRG Deer Lodge, Minn. -$25; KTCR-AM- D; New AM, Oberlin, Ohio. Joseph P. Ric- ed CP to install new type trans. at main FM Minneapolis, Minn. (each station) -$25. cardi requests 1570 kc, 500 w, Da -D; New trans. location to be operated on 1510 kc. and KDIO Ortonville, Minn.-$25. Action AM, Buffalo, Minn. Wright County Broad- 10 kw, DA -N. for auxiliary purposes only. May 10. casting Co. requests 1360 kc, 500 w. DA -D; May B. New AM, Whitley City, Ky. McCreary Action CALL LETTER APPLICATIONS KJRB Spokane, Wash.- Broadcast Bureau Broadcasting Corp. requests 1540 ke. 1 kw, granted CP to install new type trans. at ICHOErans -Sierra Broadcasters. 500 wICH), D; KIVY Crockett, Tex. The main trans. location to be operated on 790 Truckee, Calif.C Requests KTRT. Pioneer Broadcasting Co. has 1290 kc, 500 1290 1 kw-D; New kc, 1 kw, DA -N. for auxiliary purposes only. William B. Matthews, Blacksburg, Va. w -D and requests kc, 8. WKEX. AM, Lewisburg, W. Va. Garland A. Hess, Action May Requests and Fred Cox requests WKYR, Reams William H. Bowen INITIAL DECISION Frazier Jr., Cumberland, 1310 kc, 5 kw -D; New AM, Marshfield, Mo. Md. Requests WKGO. Webster County Broadcasting Co. requests Hearing Examiner Basil P. Cooper In w AM, Santa Cruz, initial decision granted Norristown Broad- CALL LETTER ACTION 1510 kc, 250 -D; New daytime Calif. St. Cross Broadcasting Inc. requests casting Co. CP to increase power of WUNS. Wireline Radio Inc., Lewisburg, 1540 kc, 5 kw, DA -D; New AM, Eupora, WNAR from 500 w to 5 kw, 1 kw during Pa. Granted WUDO. Miss. Webster County Broadcasting Co. re- CH, with directional mode of operation. quests 710 kc, 500 w -D; New AM, Hones- Action May 13. PROCESSING LINE, NEW AND dale, Pa. Wayne County Broadcasting Corp. EXISTING AM STATIONS ACTIONS requests 1590 kc, 500 w -D; KVON Napa, OTHER Notice is given, by Chief, Broadcast Bu- Calif. KVON Inc. has license 1440 kc, 500 w, Commission has amended order re- reau, pursuant to Sec. 1.571(c) of rules, that 1 kw -LS, DA -2, U, has CP 1440 kc, 500 w, leased April 15, scheduling oral argument on June 19 following standard broadcast 5 kw -LS, DA -2, U and requests SIP 1440 kc, on renewal of license of Continental Broad- applications will be considered as ready and 1 kw, 5 kw -LS, DA -2, U; New AM. Dickin- casting Inc., for WNJR Newark, N. J., to available for processing: New AM, Green- son, N. D. Midwest Radio Co. requests 1340 change date to June 4 from May 13. Action castle, Pa. Greencastle Broadcasting Co. kc, 250 w, 500 w -LS, U; KTFS Texarkana, May 8. requests 1130 kc, 1 kw, DA -D; KDRG Deer Tex. KTFS Radio Inc. has 1400 kc, 250 w, WBMJ San Juan, P. R. -FCC granted Lodge, Mont. Powell County Broadcasting U and equests 1400 kc, 250 w, 1 kw -LS U, temporary authority for period ending July Co. has 1400 ke. 250 w, U, requests 1400 kc. and WPAS Zephyrhills, Fla. Art Advertising 1 to operate daytime with 3 kw, using two - 250 w. 1 kw -LS, U; WHIP Chattanooga, Co. has 1400 kc, 250 w, U and requests 1400 element ant. system as shown in CP as Tenn. Jay Sadow has 980 kc, 500 w, DA-D kc, 250 w, 1 kw -LS, U. Ann. May 13. modified and application. WBMJ holds CP 'Rossville, Ga.) and requests 1190 kc, 50 kw, to operate on 1190 kc, 10 kw. unlimited time DA -D (Chattanooga. Tenn); New AM, New with directional ant., different pattern day Boston. Tex. New Boston Broadcasting Co. New FM stations and night (DA -2), and has filed modification requests 1530 kc, 1 kw -D; WGBR Goldsboro, application which, among other things, re- N. C. Eastern Carolina Broadcasting Co. has APPLICATIONS quests decrease in nighttime power to 5 kw. 1150 kc, 1 kw, 5 kw -LS, DA -2, U and re- Harrodsburg, Ky. -Fort Harrod Broad- WBMJ requested the partial program test quests 1150 kc, 5 kw, DA -2, U; WROA Gulf- casting Corp. Seeks 99.3 mc. ch. 257, 3 kw. authority (daytime only) to permit commer- port. Miss. Charles W. Dowdy has 1390 kc. Ant. height above average terrain 266 ft. cial operation pending Commission action on 1 kw -D and requests 1390 kw, 5 kw, DA -2. P. O. address: 400 Beaumont, Harrodsburg its pending application for technical modi- U; WIVY Jacksonville, Fla. Alumni Ra- 40330. Estimated construction cost $14,600; fication. Action May B. dio Inc. has 1050 kc, 1 kw -D and requests first -year operating cost $7,640; revenue $9,- 1280 kc, 5 kw -D; WKCY Harrisonburg, Va. 600. Principal: Robert L. Martin, president ACTIONS ON MOTIONS Radio Blue Ridge inc. has 1300 kc, 500 w -D (100 %). Applicant owns WHBN Harrods- Hearing Examiner Basil P. Cooper on and requests 1300 kc, 5 kw-D; WVGT Mount burg, Ky. Ann. May 15. May Sin Nashville (Second Thursday Corp. Dora, Fla. David A. Rawley Jr. has 1580 kc, Las Vegas -John Richard and Jeannette [WWGM) and Second Thursday Corp. 1 kw -D and requests 1580 kc, 5 kw -D; New B. Banoczi. Seeks 93.1 me, ch. 226, 41.03 kw. [WSET-FM] for renewal of license, and ex- AM, Greenfield, Mas-. Greenfield Broad - Ant. height above average terrain 1,188 ft. tension of time to construct, respectively, ing Corp. requests 15H) kc, 5 kw, DA -D; P. O. address: 4955 Los Feliz Boulevard, ordered that further prehearing conference KTHO South Lake Tahoe, Calif. Emerald Los Angeles 90027. Estimated construction will be held June 10, to consider the follow- Broadcasting Co. has 390 kc, 1 kw -D and cost $17,500; first -year operating cost $25,- ing matters: (1) what steps, If any, have requests 590 kc, 500 w. 1 kw -LS, DA -N, U; 000; revenue $25,000. Principals: John R. and been taken looking toward involuntary New AM, Middlesboro, Ky. Tri -State Broad- Jeannette B. Banoczi (each 50 %). Applicants transfer of control of Second Thursday casters requests 1560 kc, 1 kw, 500 w(CH), D; also jointly own KNOB -FM Long Beach, Corp. to receiver or trustee in bankruptcy; New AM, Royston, Ga. Better Broadcasting Calif. Ann. May 8. (2) what steps. if any, receiver or trustee Inc. requests 810 kc, 250 w -D; New AM. Marinette, Wis. Near -North Broadcasting Co. Oklahoma City -All American Broadcast- in bankruptcy intends to take in way of 98.9 mc, ch 225, 58.49 kw. prosecuting aforementioned applications: (3) requests 1300 kc. 1 kw-D; New AM, Camuy, ing Corp. Seeks P. R. Camuy Broadcasting Corp. requests Ant. height above average terrain 284 ft. date for exchange of exhibits; (4) identity P. 0 address: 1136 Northeast 7th Street, of witnesses to be called and (5) date for 1360 kc. 1 kw, DA -D; KFUN Las Vegas, evidentiary hearing; also ordered that copy N. M. Roadrunner Broadcasting Co. has 1230 Oklahoma City 73117. Estimated construction kc, 250 w, U and requests 1230 kc, 250 w, cost $44.000; first -year operating cost $23,- of order be sent to John Bates, referee in 400; $43,200. Principals: James E. bankruptcy, middle district of the U. S. 1 kw -LS, U; KNET Palestine, Tex. KNET revenue Inc. has 1450 kc. 250 w, U and requests 1450 Miller. president (57 %). Jesse Robinson, sec- district court, Nashville, and John R. Chea- retary and treasurer (24.1 %) et al. Mr. Mil- dle, attorney, Stahlman building, Nashville. kc. 250 w, 1 kw-LS, U; New AM, Monticello, as receiver or trustee In bankruptcy: letters Miss. Monticello Broadcasting requests 1270 ler is inventory management specialist with kc, 500 w -D; New AM, Crozet, Va. George Federal Aviation Administration and owns are to be sent registered mail, return re- May 14. ceipt requested (Does. 17914 and 18175). G. Cory requests 810 kc, 250 w -D; KHEY El printing company. Ann. H. Gifford Irion on Paso. KHEY Broadcasting Inc. has 690 kc, Palestine, Tex. -Vista Broadcasting Co. Hearing Examiner 10 kw, DA -2, U and requests change trans. Seeks 94.3 mc, ch. 232, 3 kw. Ant. height May 2 in Alamogordo and Ruidoso, both location and ant. system; WKJR Muskegon above average terrain 300 ft. P. O. address; New Mexico (Fred Kaysbier and Sierra 415 Daniels 7, Box 43. Palestine Blanca Broadcasting Co. [KRRR] AM pro- Heights, Mich. Muskegon Heights Broad- (Route ceeding, granted request by Fred Kaysbier casting Co. has 1520 kc, 1 kw, 250 w(CH), D 75801. Estimated construction cost $28,759.04; and changed date for prehearing conference and requests 1520 kc, 10 kw, DA -D; KBND first -year operating cost $48,000: revenue Bend, Ore. KBND Inc. has 1110 kc, 1 kw. $50,000. Principals: Dr. William R. Stevens, from May 7 to May 20 (Dots. 17624 -5). 5 kw -LS. DA -2. U and requests 1110 kc, 1 president, L. D. Harris, executive vice pres- Hearing Examiner Jay A. Kyle on May kw, 10 kw -LS, DA -N, U; New AM, Monti- ident. Charles Rayburn Moore, vice presi- 3 in Bowling Green. Ohio (WMGS Inc. cello. Miss. Clifton L. Byrd requests 1270 kc, dent (each 20 %) et al. Dr. Stevens is [WMGS] Ohio Radio Inc.) AM proceeding. 1 kw -D; New AM, Rockingham, N. C. Sand - veterinarian. Mr. Harris has no business in- dismissed as moot petition by WMGS Inc. hills Broadcasting Co. requests 1500 ke, terests indicated. Mr. Moore is 40'-, owner for discover of documents directed to Ohio 500 w. 250 w(CH), D; KSCO Santa Cruz, of consulting engineering firm. Ann. May 14. Radio Inc. (Does. 16290 -1) Calif. Radio Santa Cruz has 1080 kc, 500 w. Hearing Examiner Jay A. Kyle on May 10 kw -LS. DA -N, U and requests 1080 kc, FINAL ACTION 6 in Bowling Green. Ohio (WMGS Inc. 5 kw, 10 kw-LS. DA -N, U; WTHU Thur- *Chattanooga - World Christian Radio (WMGS] and Ohio Radio Inc.) AM proceed- mont, Md. Leisner Broadcasting Corp. has Foundation Inc. Broadcast Bureau granted ing, scheduled certain procedural dates, and 1450 kc, 100 w. U and requests 1450 kc, 250 88.9 mc, ch. 205, 2.75 kw. Ant. height above scheduled hearing for July 1 (Does. 16290 -1). w, 500 w -LS. U: KGNS Laredo, Tex. South- average terrain 1,292 ft. P. O. address 5700- Hearing Examiner Herbert Sharfman in western Operating Co. has 1300 kc, 1 kw-D 100th Way, North, St. Petersburg. Fla. 33708. Milton Fla. (Milton Broadcasting Co. and requests 1300 ke, 500 w, 1 kw-LS. DA -N, Estimated construction cost $52,220; first - [WEB$]) renewal of license, ordered on U; New AM, Carrollton, Ga. Radio Carroll- year operating cost $15,000; revenue none. conditions mentioned at conference on May ton requests 1330 kc, 500 -D; New AM, Mil - Principals: C. W. Caldwell, president and 6. hearing be scheduled for Aug. 19 in Mil- ton-Freewater, Ore. Country Radio Broad- others. Applicant has CP for new FM at ton (Doc. 17613). casting Inc. requests 1370 kc, 500 w -D: KIHR Pompano Beach. Fla. Mr. Caldwell is presi- Hood River, Ore. Columbia Gorge Broad- dent of WGNB(FM) St. Petersburg and Hearing Examiner Elizabeth C. Smith casters Inc. has 1340 kc, 250 w, U and re- WGNP Rocks Beach, May 13 in Ala. Indian both Florida. on Mobile, (Azalea Corp., quests 1340 kc, 250 w, 1 kw -LS, U; New Action May 9. WGOK Inc. IWGOK), People's Progressive AM, Tupelo, Miss. Town 'n' Country Broad- Radio Inc. and Mobile Broadcast Service casting Co. requests 1060 kc, 250 w -D; OTHER ACTIONS Inc.) AM proceeding, granted petition by WCRM Clare, Bi- Azalea Corp. for leave to amend application Mich. County Broadcasting Commission waived mileage separation Corp. has 990 kc. 250 w, DA -D and requests requirements of Sec. 73.207(a) of rules and to bring up to date financial qualifications 1060 kc. 250 w -D: New AM. New Prague, (Dots. 17555 accepted for filing application by KPRO -8). Minn. TMF Communications Inc. requests Inc., for new FM station at San Bernardino, 1350 kc, 500 w. DA -D; New AM, Chatta- FINES Calif. to operate on eh. 236 (95.1 me) with nooga. Rock City Broadcasting Inc. requests ERP 20 kw and ant. height 324 ft. Action Broadcast Bureau notified following sta- 1190 kc, 10 kw, DA-D (DA -CH), D; New May 8. tions of apparent forfeiture liability for AM, Celina. Tenn. Dale Hollow Broadcasting in Pompano Beach, Fla., Co. requests 1570 kc, 1 kw -D; New AM, Lu- u Review board late filing of renewal applications: KAOH FM broadcast proceeding, Does. 18020 -21, Duluth, Minn. -$200' KHDN Hardin, Mont. verne, Minn. Sioux Land Communications to enlarge issues filed -$200; KDTA Delta, Colo. -$100; KGEK requests 800 kc, 500 w. DA -D; New AM, denied petition March Boynton Beach, Fla. Boynton Beach 15 by Almardon Inc. of Florida. Action Sterling. Colo. -5100; WJSW Maplewood, Radio May 8. Minn.-$100; KLMR Lamar, Colo. -$25; Inc. requests 1510 kc. 1 kw -D: New AM, KPUB Pueblo, Colo. -$25; KBEW -AM -FM Boynton Beach, Fla. Boynton Beach Com- Review board in Portland. Ind., FM Blue Earth, Minn. (each station) -$25; munity Services Inc. requests 1510 kc, 1 kw- broadcast proceeding. Does. 17915 -17, granted 74 (FOR THE RECORD) BROADCASTING, May 20, 1968 FESSIONAL CARDS JANSKY & BAILEY JAMES C. McNARY -Established 1926 - GEORGE C. DAVIS Consulting Engineer PAUL GODLEY CO. CONSULTING ENGINEERS Consulting Engineers RADIO G TELEVISION CONSULTING ENGINEERS 1812 K St., N.W. National Press Bldg. 527 Munsey Bldg. Wash., D. C. 20004 Box 798, Upper Montclair, N.J. 07043 783 -0111 Wash., D.C. 20006 296 -6400 Telephone District 7 -1205 Phone: 1201) 746 -3000 Washington, D. C. 20004 Member AFCCE Member AFCCE Member AFCCE Member AFCCE COMMERCIAL RADIO A. D. Ring & Associates GAUTNEY & JONES EQUIPMENT CO. Lohnes & Culver Everett L Dillard, Gen. Mgr. 42 Years' Experience in Radio CONSULTING RADIO ENGINEERS F. Lorentz, Munsey Building District 7 -8215 Edward Chief Engr. Engineering 930 Warner Bldg. National 8 -7757 PRUDENTIAL BLDG. 1710 H St., N.W. 298 -6850 Washington, D. C. 20005 347 -1319 Washington, D. C. 20004 WASHINGTON, WASHINGTON, D. C. 20005 D. C. 20006 Member AFCCE Member AFCCE Member AFCCB Member AFCCE C. MOFFET KEAR & KENNEDY A. EARL CULLUM, JR. GUY HUTCHESON SILLIMAN, CONSULTING ENGINEERS 817 CRestview 4 -8721 & KOWALSKI 1302 18th St., N.W. Hudson 3 -9000 INWOOD POST OFFICE 711 14th St., N.W. P. 0. Box 808 WASHINGTON, D. C. 20006 DALLAS, TEXAS 75209 Republic 7 -6646 1214) 631.8360 1100 W. Abram Washington, D. C. 20005 Member AFCCE Member AFCCE Arlington, Texas 76010 Member AFCCE GEO. P. ADAIR ENG. CO. KEAN, SKLOM & STEPHENS HAMMETT & EDISON JOHN B. HEFFELFINGER CONSULTING ENGINEERS CONSULTING RADIO ENGINEERS CONSULTING ENGINEERS Radio -Television 19 E. Quincy Street Radio G Television Commun icatiene- Dectronlcs Riverside, Illinois 60546 Box 68, International Airport 9208 Wyoming PI. Hiland 4 -7010 2029 K 4th Floor St., N.W., San Francisco, California 94128 Washington, D. C. 20006 (A Chicago Suburb) Phone 312 -447 -2401 (415) 342 -5208 Telephone: (202) 223 -4664 KANSAS CITY, MISSOURI 64114 Member AFCCB Member AFCCE Member AFCCE JULES COHEN CARL E. SMITH VIR N. JAMES A. E. Towne Assocs., Inc. CONSULTING RADIO ENGINEERS & ASSOCIATES CONSULTING RADIO ENGINEERS Application and Field Engineering TELEVISION and RADIO 345 Colorado Blvd. Suite 716, Associations Bldg. 8200 Snowville Road -50206 ENGINEERING CONSULTANTS Phone: (Area Code 303) 333 -5562 1145 19th St., N.W., 659 -3707 727 Industrial Road Cleveland, Ohio 44141 TWX 910 -931 -0514 Washington, D. C. 20036 Phone: 216 -526 -4386 DENVER, COLORADO San Carlos, California 94070 Member AFCCE Member AFCCE Member AFCCE (415) 592 -1394 PETE JOHNSON MERL SAXON WILLIAM B. CARR RAYMOND E. ROHRER & Associates Consulting Radio Engineers CONSULTING RADIO ENGINEER CONSULTING ENGINEERS Walker Bldg., 4028 Daley CONSULTING am -tm -tv ENGINEERS 622 Hoskins Street 317 Wyatt Bldg. Fort Worth, Texas Washington, D. C. 20005 Lufkin, P.O. Box 4318 304- 925 -6281 Texas 75901 AT 4 -9311 Phone: 347 -9061 Charleston, West Virginia 634 -9558 632 -2821 Member AFCCB Member APCOR E. HAROLD MUNN, JR. JOHN H. MULLANEY Serving The SOUTHEAST ROSNER TELEVISION BROADCAST ENGINEERING cnd ASSOCIATES P.E. SYSTEMS FREDERICK A. SMITH, CONSULTANT Suite 71, Consulting Engineer 1150 Connecticut Ave., N.W. ENGINEERS CONTRACTORS Box 220 Washington, D. C. 20036 120 E. 56 St. 29 South Mall 5 Exchange St. New York Plainview Coldwater, Michigan-49036 Phone 202 -223 -1180 Charleston, S. C. 29401 N. Y. 10022 N. Y. 11803 Phone: 517- 278 -6733 Member AFCCE A/C 803 723 -4775 FRANK A. ZOELLER TERRELL W. KIRKSEY TELEVISION SYSTEMS Consulting Engineer CONSULTANT Service Directory 20 Years Experience 5210 Avenue F Box 366 San Carlos, Cal. 94070 Austin, Texas 78751 (415) 593 -1751 (512) 454 -7014 COMMERCIAL RADIO CAMBRIDGE CRYSTALS MONITORING CO. PRECISION FREQUENCY SPOT YOUR FIRM'S NAME HERE contact PRECISION FREQUENCY MEASURING SERVICE To Be Seen by 100,000 Readers BROADCASTING MAGAZINE MEASUREMENTS -among them, the decision -mak- SPECIALISTS FOR AM -FM -TV 1735 DeSales St. N.W. AM -FM -TV ing station owners and manag- 103 S. Market St., 445 Concord Ave. ers, chief engineers and techni- Washington, D. C. 20036 Lee's Summit, Mo. Cambridge, Mass. 02138 cians- applicants for am, fm, to for availabilities Phone Kansas City, Laclede 4 -3777 Phone (617) 876 -2810 and facsimile facilities. ARB Continuing Readership Study Phone: (202) 638 -1022 BROADCASTING, May 20, 1968 75 joint request for dismissal of application height 780 ft. Action May 9. tendent of Schools Shandon, Syncline Hill and approval for reimbursement of ex- WSLM -FM Salem, Ind.-Broadcast Bureau and Poso, all California- Broadcast Bureau penses filed March 12 by The Graphic Print- granted CP to install new type ant., ERP granted mod. of CP for UHF TV translator ing Co. and Soundvision Broadcasting Inc.: 50 kw, ant. height 160 ft.; condition. Action station to change frequency from ch. 82, agreement submitted therewith is approved; May 9. 878 -884 mc, to ch. 71, 812 -818 mc. also letters to K71CC. May 2. application of The Graphic Printing Co. is WNAV -FM Annapolis, Md.-Broadcast change call Action dismissed with prejudice and remaining ap- Bureau granted mod. of SCA to operate K78CK Monterey and Salinas, both Cali- plications are retained in hearing status. on subcarrier frequency of 42 kc. Action fornia- Broadcast Bureau granted mod. of Action May 9. May 9. CP to extend completion date to Nov. 7. Review board in Lebanon. Mo., FM WMZK(FM) Detroit-Broadcast Bureau Action May 7. broadcast proceeding, Docs. 17899, 18043 -44, granted CP to install new type ant., ant. 11130E, Wolcott, Eagle, Gypsum and granted motion filed May 7 by Risner height 410 ft.; condition. Action May 9. Riland, all Colorado-Broadcast Bureau Broadcasting Inc. and extended to May 14 KDUZ -FM Broadcast granted mod. of license for VHF TV trans- time within which to file reply to Lee Mace Hutchinson, Minn.- lator station to change primary station to Bureau granted mod. of CP to change type KLZ -TV, ch. 7. Action May 7. opposition to petition to enlarge issues. trans., type ant., ant. height 195 ft. Action Action May 9. May 9. KO2BL Minturn and Gilman, both Colo- Review 13 rado- Broadcast Bureau granted mod. of board on May in Wagoner, WCCA(FM) McComb, Miss. -Broadcast license VHF Okla., FM broadcast proceeding, Docs. 18086, Bureau granted CP to change frequency for TV translator station to 85 and 87, granted to change primary station to KLZ -TV, ch. 7. extent indicated and from 94.1 mc. ch. 231, to 105.7 mc, ch. 289. Denver. Action May 7. denied in all other respects petition for Action May 6. K1OAU Fork and enlargement of issues filed on April 9 by WHDL -FM Olean, N. Broadcast Bu- North Lodgepole Creek Wagoner Radio Co. and Vinita Broadcasting Y.- Steve's Fork Creek Community, both Mon- Company, Inc. reau granted CP to install new type trans. tana-Broadcast Bureau granted CP to re- circular polarized type ant., ERP 43 kw. place expired CP for VHF TV translator ACTIONS ON MOTIONS ant. height 740 ft. Action May 9. station. Action May 7. Chief Hearing Examiner James D. Cun- WHFM(FM) Rochester, N. Y.- Broadcast KO5CN Red River, N. M.- Broadcast Bu- ningham on May 7 in Lincoln. Neb. (Corn- Bureau granted CP to install new type reau granted license covering VHF TV belt Broadcasting Corp. and KFMO Inc.) trans., change ERP to 50 kw. ant. height translator station. Action May 10. FM proceeding, Designated Hearing 340 ft., remote control permitted. Action Ex- May 8. KOSES Red River, N. M.-Broadcast Bu- aminer Thomas H. Donahue to serve as reau granted license covering VHF TV presiding officer; scheduled prehearing con- WZAK(FM) Cleveland - Broadcast Bureau translator station. Action May 10. ference for June 18 and hearing for July granted CP to add vertical polarization. 29 (Does. 17410, 18174). install new type ant., make change in ant. W12AU Burnsville, N. C.- Broadcast Bu- reau granted mod. of CP for VHF' TV Hearing Examiner Thomas H. Donahue system, ERP 27.5 kw, ant. height 620 ft. Action May 9. translator station to extend completion on May 7 In Vidalia, Ga. (Radio Vidalia and date to Nov. 6. Action May 6. Vidalia Broadcasting Co.) FM proceeding, KXLS(FM) Oklahoma City- Broadcast granted motion by Vidalia Broadcasting Co. Bureau granted CP to install new type ant., City of Boise City, Oka., Boise City, and continued prehearing conference from make change in ant. system, ERP 59 kw, Oka.- Broadcast Bureau granted CP for May 7 to June 14 and the hearing from ant. height 235 ft. Action May 9. new VHF TV translator station to serve May 15 to July 24 (Dots. 18014 -5). Boise City, operating on ch. 13, by re- KEEE -FM Nacogdoches, Tex.-Broadcast broadcasting KVII(TV), ch. 7, Amarillo, Hearing Examiner Charles J. Frederick Bureau granted CP to install new type Tex. Action May 8. on May 9 in Fort Smith, Ark. (American trans.: condition. Action May 9. Television Company) FM proceeding, granted Broadcast W71AH South Boston and Halifax, both request of American Bureau granted mod. of Virginia- Broadcast Bureau granted CP to Television Company CP's to extend completion dates for follow- make changes in ant. system UHF TV and dismissed with prejudice its applica- ing stations: KLOM -FM Lompoc, for tion (Doc. 17849). Calif., to translator station. Action May 7. Nov. 1; condition: KATN Boise, Idaho to W73AJ South Boston and Halifax, both Hearing Examiner Isadore A. Honig on Oct. 1; KWAL Wallace, Idaho to Nov. 19: Virginia- Broadcast May 9 in Portland, Ind. (The Graphic WSAL -FM Logansport, Ind. to Oct. 14; Bureau granted CP for Printing Co., Glenn KRNT -FM Des Moines. 1: UHF TV translator station to make changes West and Sound -Vision Iowa to Nov. in ant. 7. Broadcasting, Inc.) FM proceeding, ordered WCER Charlotte, Mich. to Sept. 1; WFXM system. Action May hearing scheduled for May 19 postponed to (FM) Jackson, Miss. to Oct. 28: *KCLC Broadcast Bureau granted mod. of CP June 25; official transcript of May 9 con- (FM) St. Charles, Mo. to June 15; WKAJ- to change type trans. and make changes in ference will reflect procedural dates sched- FM Saratoga Springs, N. Y. to Oct. 19: ant. systems for following UHF TV trans- uled in connection with preparation for KJ1B(FM) Portland, Ore. to July 31: WNOO lator stations: W77AE and W79AT. Cen- of recently Chattanooga, Tenn. to Nov. 2: WPVA -FM. tral Virginia Educational Television Corp., Glenn West Petersburg. Va. to Oct. 21 and WOSH Chase City, South Hill and rural Mecklen- burg all Virginia. Action Hearing Examiner Jay A. Kyle on May Oshkosh, Wis. to Nov. 15. Action May 14. County. May 7. 6 in Gate City, Va. and Kingsport. Tenn. Broadcast Bureau granted licenses cov- K13HS Guernsey, Wyo.-Broadcast Bureau (Tri -Cities Broadcasting. Corp. and Palmer - ering following new stations: WARI -FM granted CP to replace expired permit for Dykes Broadcasting Co.) FM proceeding, Abbeville, Ala.; WLTH Gary, Ind.: KUZN- new VHF TV translator station. Action upon verbal request by Palmer -Dykes FM West Monroe, La.; KKND(FM) James- May 7. Broadcasting Co. ordered proposed findings town. N. D.: WHFD Archbold. Ohio and Broadcast Bureau granted renewal of of fact and conclusions of law shall be WOLD -FM Marion, Va. Action May 14. licenses for following VHF and UHF TV filed May 10 in lieu of May 7 and reply CALL LETTER APPLICATIONS translator stations: KO7HA Camp Nelson. findings be filed on or before May 17 (Does. rural area east of Springville. California. 17575 -6). WTHB -FM, North Augusta Broadcast- Springville and Balch Park, both California. Hearing Examiner ing Co.. Augusta, Ga. Requests WZZW(FM). K11FU Springville, KO8FO Oroville, K12DU on May 13in Tampa,F a. (WLCY Inc. and WFKO(FM). BGS Broadcasting Inc., Saratoga -Los Gatos. K7ODW Arroyo Grande, Rust Craft Broadcasting Co.) FM proceed- Kokomo, Ind. Requests WWKI(FM). K81AZ San Luis Obispo. and K73BQ and ing, granted petition by WLCY Inc. for La Terr Broadcasting Corp., Houma. K77BS Lakeport. all California. Action leave to amend application to show resig- La. Requests KHOM(FM). May 10. nation of one of its directors (Does. 17942. KWEB -FM. North Central Video. Inc., Broadcast Bureau granted licenses cov- 17944). Rochester. ering following new VHF TV translator Minn. Requests KNCV(FM). stations: KO8FX Lake Isabella RULEMAKING ACTION WVMI -FM. New Area, Calif.: FCC amended rules South Communications KIOFZ Hopland, Calif.: K1IIC Sterling, Colo.; Islands to include Virgin Inc.. Biloxi, Miss. Requests WBIL(FM). K13IE Sterling, Colo.; K11IH Malta, Strater, with Puerto Rico in exception to *Stout Wagner area and general power- height limitation for Zones State University, Menomonie, rural rural area northwest I and IA Class B stations. Amendment Wis. Requests WVSS(FM). of Malta. all Montana: K13IK Terry. Mont.: comes effective be- KO4EG Trenton, Nebraska: KOBGB New June 25. Action May 15. CALL LETTER ACTIONS England. N. D. and KIOFV Grand Coulee DESIGNATED WNIC(FM), Northern Illinois Univer- and Electric City, both Washington. Action FOR HEARING sity, DeKalb. Ill. Granted *WNIU(FM). May 14. filed by WDAD -FM. WDAD Inc., Indiana, Pa. VermontdNewhYorkgBrpoadcasters Granted WQMU. Inc.. and Vermont Radio Inc. for new FM CATV stations to operate on ch. 225 (92.9 mc) in WCBD(FM). Christian Brothers Col- APPLICATIONS Burlington, Vt. Applications lege, Memphis. Granted WCBC(FM). exclusive are mutually Pittsfield- Dalton TV Cable- Requests dis- in that operation as proposed WDIA -FM. WDIA Inc., Memphis. tant signals from would result in mutually destructive inter- Granted WTCV(FM). WNBC -TV. WCBS -TV. ference. Hearing issues are to determine WNEW -TV. WOR -TV and WPIX, all New which proposals would RENEWAL OF LICENSES, ALL STATIONS York to Dalton, Mass. (Albany- Schenec- better serve the tady -Troy, N. Y. -ARB 42). Ann. May 14. public interest and which of the applica- Broadcast Bureau granted renewal of tions for CP should be granted. Vermont licenses for the following stations and co- High Fidelity Cable Television-Requests New York application calls for operation pending auxiliaries: KFLN Baker, Mont. distant signals from WNHC -TV. New with ERP of 36 kw and ant. height and WIIN Atlanta. 10. Haven. Conn.: WEDH(TV) Hartford. Conn.: ft. and of 2.706 Action May WNEW -TV, WOR Vermont Radio with ERP of 35 Broadcast Bureau granted renewal -TV and WPIX(TV), all kw and ant. height of 2,721 ft. Action of New York to Lenox, Mass. (Albany -Sche- May 8. licenses for following stations and co -pend- nectady -Troy. Y. -ARB ing auxiliaries: KRIB Mason City. N. 42). Ann. May 14. Iowa: Dubuque TV -FM Existing FM KXRA Alexandria and WJSW Maplewood, Cable Co.- Requests dis- stations both Minnesota. Action May 7. tant signals from WTTW(TV) and WFLD- TV. both Chicago to Dubuque. Iowa (Cedar FINAL ACTIONS Rapids- Waterloo, Iowa -ARB 74). Ann. May KXJK -FM Forrest City, Ark. -Broadcast Translators 14. Bureau granted CP to install new type Paper City TV Cable Corp.- Requests trans.. dual polarized type ant., ERP 3 kw, ACTIONS distant signals from CBMT(TV) CFTM -TV ant. height 225 ft., remote mitted; control per- K81AZ San Luis Obispo county Superin- and CFCF -TV all Montreal, to Berlin and condition. Action May 9. tendent of Schools, San Luis, Obispo, both Gorham. both New Hampshire (Portland - *KXLU(FM) Los Angeles -Broadcast Bu- California- Broadcast Bureau granted CP for Poland Spring, Me: ARB 63). Ann. May 14. reau granted mod. of CP to make change UHF TV translator station to change trans. Halifax Cable TV Inc.- Requests distant in ant. system Action May 9. location to seven miles north northwest of signals from WJCT -TV Jacksonville and KBRG(FM) San Francisco Broadcast San Luis Obispo. make changes in ant. WEDU(TV) Tampa, both Florida to Day- Bureau granted CP to install new- auxiliary system, specify primary station as KQED tona Beach, South Daytona, and unincor- trans. and ant. at main trans. location to (TV), ch. 9. San Francisco. Action May 2. be operated on 105.3 mc. ERP 20 kw, ant. K82BG, San Luis Obispo county Superin- (Continued on page 83) 76 (FOR THE RECORD) BROADCASTING, May 20, 1968 ßroailcastîiiq CLASSIFIED ADVERTISING Payable in advance. Checks & Money Order only. DEADLINE: Monday Preceding Publication Date SITUATIONS WANTED 250 per word -$2.00 minimum. DISPLAY ads $25.00 per inch.-STATIONS FOR SALE, WANTED TO BUY STATIONS, EMPLOYMENT AGENCIES, BUSINESS APPLICANTS: If tapes or films are submitted please send $1.00 and OPPOR- TUNITY advertising require display for each package to cover handling charge. Forward remittance space. 5" or over billed at run -of -book rate. Agency commission separately. All transcriptions, photos etc., addressed to box only on display space. numbers are sent at owner's risk. BROADCASTING expressly All other classifications 350 per word -$4.00 minimum. repudiates any liability or responsibility for their custody or No charge for blind box number. return. Address replies: c/o BROADCASTING, 1735 DeSales St., N.W. HELP WANTED 300 per word-42.00 minimum. Washington, D. C. 20036 RADIO Sales -(Coned) Announcers -- (Coned) Help Wanted Nation's leading broadcast school with 26 Program director with several years ex- offices throughout the country is looking for perience who will assume responsibility for good student counselors. Income ranges station sound. MOR station with network Management from $15M to $40M annually. One position and adult audience. No rock or country - available in each of the following cities: western. Central Minnesota in vacation Wanted ... bright take charge manager for Birmingham, Alabama; Hartford, Houston, country. Box E -170, BROADCASTING. new AM -radio facility in Northern Ohio. Jacksonville, Los Angeles, Madison, Minne- On the fringe of one of nation's largest apolis, Phoenix, Pittsburgh, Portland and Midwest M.O.R. in need of a good person- markets, with a 150 million dollar local mar- Washington, D. C. In depth broadcast ex- ality. Good salary, unlimited future with a ket to boot. We want to get off on the right perience required. Applicants must be mar- growing chain. If you are a screamer, or foot with the right man. Local ownership. ried and over 25. Send resume with photo if you have a problem in your background Compensation open to negotiation based on to: Wm. Anderson, President, Box 18006, you need not apply. Send tape and resume to Box E -207, BROADCASTING. All replies qualifications. Box E -59, BROADCASTING. San Francisco 94118. confidential. Opening in the Carolinas for FM station Immediate opening for experienced sales- manager with regional coverage by AM & man- announcer for small northern Minne- Immediate opening for top announcer with TV ownership. FM complete separation with sota market. Must be a self starter. Part of several years of experience. Air shift plus maximum power. Excellent opportunity for a three station chain, including 100 KW ability to write copy and do production aggressive person with sales and manage- FM stereo. Sober family man that knows work. This could lead to Program director- ment ability. Box E -214, BROADCASTING. how to accept responsibility. You can write ship. Good pay, advancements, and fringe your own $ ticket!! We have group Hos- benefits. Eastern North Carolina. Send com - Established modern C &W midwestern mar- pitalization, life insurance, paid sick leave plete resume and non returnable tape. Box ket needs experienced P.D. 11,000 and bene- and vacation. Send complete information. E-208, BROADCASTING. fits. Send all details and tape to Box E -222, including tape, to John Ginther, P.O.B. 49, BROADCASTING. Park Rapids, Minn. 56470. Top pay for major market contemporary powerhouse. Send tape, and full informa- tion about yourself, including salary de- Help Wanted sired. Only radio professionals need apply. Box E -212, BROADCASTING. Sales IMITATION IS THE Looking for personality afternoon di. MOR Kansas, one -station market. Splendid sales SINCEREST FORM format in the midwest. Must be experienced. potential. Opportunity to build good earn- Send resume, tape & photo to Box E -232, ings. Box E -45, BROADCASTING. ... and are we being flattered! BROADCASTING. Experienced salesman for northern Illinois Live -wire midwest MOR. expanding small network station. Salary plus. Excellent ac- Would you believe that classi- market station needs first phone morning count list. Sales managers position is wait- personality. Tape and resume to Box E -236, ing for you if you can produce. Box E -72. fied users are receiving more BROADCASTING. BROADCASTING. responses than ever before, Need bright, promotional- minded morning Young salesman ready to move into man- including "sales talk" from other man. Top C &W format in southwest. State agement in 150,000. 2 stn. N.Y.S. mkt. Box salary needed, send tape and resume to E-127, BROADCASTING. publications? Evidently, BROAD- Box E -243, BROADCASTING. CASTING'S expanding reader- Sales representatives hot, new syndicated Immediate full -time announcer opening at radio promotion service. Leads supplied by ship is paying off and making AM /FM Seattle combo with TV CP where direct mail and trade advertising along with BROADCASTING THE market- it's happening in Christian radio! 5 kw your own sales efforts. Attractive commis- daytimer is traditional religious format. sions. Replies confidential. Box E -199, place for everything and every- 240 kw FM (biggest north of Frisco) running BROADCASTING. adult/popular stereo MOR with one sixty body in broadcasting. second mini -message per hour. Send tape An experienced salesman who wants to live and resume to KBIQ, Seattle 98133. in a beautiful year around vacationland When you have something to and work for an aggressive top -rated sta- buy or sell, fill a vacancy, or Alaska's largest market, $800 to start. City tion with excellent sales possibilities. Sta- over 100,000. Good music AM- FM-TV. Pro- tion KVBR, Brainerd, Minnesota. want a better job let BROAD - duction work, news board shift. Experi- CASTING's classified section enced, mature voices only. Quality sound. Personable, self -starter who likes people, Immediate consideration. Airmail tape, pic- can become involved in community. Pleas- help you. ture. experience and references to Ken ant announcing voice helpful for shifts Flynn, KHAR, Pouch 7 -016, Anchorage, heavy selling Mail resume to: Lewis Egge, Alaska 99501. WAOA, Opelika, Alabama. Announcers Wanted by KOLT, Scottsbluff, Nebraska. Excellent opportunity for local time sales Sportscaster -salesman experience necessary. man in Cedartown, Georgia. Only those who First phone announcer no maintenance, ex- Apply by Mail with picture. want a permanent, secure position and cellent climate and salary at 5 kw AM and whose personal and credit references are 50 kw FM in south central Illinois. Send tope "KRSI- request radio," Minneapolis, a mem- excellent need apply. Contact Bob Bond, and resume to Box C -238, BROADCASTING. ber of a growing chain with a bright new WGAA. successful format has opening for experi- Wanted-hip Negro personality for fulltime enced 1st phone jock: Also future openings Very successful local AM/FM wants another contemporary station in south. Must be R&B among other station and group. Send tape good salesman, send brief resume and photo.. oriented and able to "talk that talk" -city and resume plus salary requirements to: graph: WLNG, Sag Harbor, Long Island, is wide -open for the right man. Send tape, Tom Wynn, KRSI, 4500 Excelsior Blvd., New York. photo and resume to Box D -353, BROAD- Minneapolis, Minnesota 55416. CASTING. Top rated station has immediate openings Outstanding opportunity with f 1 rated large Maryland independent has immediate open- for three positions. Announcer, news di- local progressive radio station in top 50 ing for experienced announcer. Good salary. rector, chief engineer. Adult station. Net- market, mid -Atlantic seaboard area. Excel- Fringe benefits. Forward tape, resume now. work. Excellent facilities. Salary depends lent potential. Salary and commission plan. Box E -4, BROADCASTING. on experience and ability. Send tape, photo, Full company benefits . . . group station resume. KSIS AM -FM, Sedalia, Missouri. operation. Send short resume to radio sta- Two intelligent, mature personalities needed tion WRAP, P.O. Box 598, Norfolk, Va., to bolster rising ratings at Pennsylvania First phone up tempo MOR, good voice, Attention: S.H. Barondess. No phone in- medium market station. Tough competition capable of top production. Ideal living, good quiries, please. with rockers demands experience, imagina- working conditions, good future. Contact tion, and ability. Salary will depend on Gen. Mgr. Lyle Richardson, RUDE, Ocean- C & W sales -need two -management poten- qualifications. Send tape and resume to Box side, Calif.-714-757-1320. Or P.D. Mike tial. Call collect- 319 -365 -9431. E -120, BROADCASTING. Wynn. BROADCASTING, May 20, 1968 77 Help Wanted Announcers-(Cont'd) NEWS Aggressive news station in college town MOR boring? Unique Minimax approach $115 -125 to start. Announcers- (Confd) offers creaitve challenge. Mature, enthusi- seeking dedicated reporter. salary, Send resume, tape. Box E -191, BROAD- astic morning man needed now. Good CASTING. Wanted: Good -voiced experienced announc- benefits. 5 day week, advancement oppor- er with no bad habits, capable of running tunities with TV- radio -newspaper chain. for newsman with 40 minus 40 Excellent opportunity adult top afternoon shift, top Tape, resume to WSWM, P.O. Box 289, East play by play ability. Send resume and au- music. Air shift and production duties only Lansing, Mich. 48824. Do something worth- Dale S. Low, KSMN, responsibilities. Must be able to follow in- while. dition first letter. structions. Our station is modern, serving Mason City, Iowa. a beautiful southern resort city, pulse -rated Chance to move up with new station in Delmarva. Need first ticket. Experience pre- Reporter -airman to 5 broadcast journalists number one. and we pay well above aver- who cover a 350,000+ metro market. Im- age. Must be able to stand past employment ferred. No collect calls. Jim Carrier-Prog. col- Dir.. WTHD, Milford, Del. 302 -422 -7575. meidate opening for the right man with investigation. If you think you qualify, lege and/or experience to earn top salary send resume and air check to KXOW Radio, immediate opening for first phone all night and fringe benefits and join top rated ABC P.O. Box 579. Hot Springs, Arkansas 71901. announcer -dj at leading central New York affiliated news department. Rush tape and Dir. KSTT, Houston needs soul cuntemporary operation. Send tape and resume to Morry Alter, News Top soul station in resume to: Bill Quinn, WTLB, Straus Broad - 1111 East River Dr.. Davenport, Iowa. socks. Send tapes and resume to Dave :asting Group, Utica, New York. Jordan, KYOK, 613 Preston, Houston, Texas Newsman to gather, write, deliver local Immediately, first phone all -night jock for C & W jock -lst phone -need immediately. news- community minded station. No float- top rated format station. Tape and resume. Call collect 319 -365 -9431. ers- immediate opening. Contact Brad Har- Gary Gunter. KYSN, Colorado Springs. Colo. ris, WADS, Ansonia, Conn. 06401, tel. 735- 4606. Tired ?? of trying to do first -class produc- Technical tion on second -class equipment; of being Ohio major market AM -FM needs experi- Suburban New York station needs newsman tied down by an air shift so long there's no good on transmitters, gen- to round out its energetic news staff. Must time for production? This may be the op- enced engineer be able to gather, write and broadcast. eral maintenance and administration. $10,- on local news. WLNA, portunity with a future you're seeking! A )00 + transportation and other benefits. Send Heavy emphasis new ultra- modern 5 kw AM & FM stereo all information. Box E -36, BROADCAST- Peekskill, N. Y. station covering a growing market of over ING. 150,000 will soon serve Auburn & Opelika Programing,- Production, Others in east central Alabama . . home of famed Chief engineer for daytime directional in Auburn University. Be a part of a substan- Northern Ohio. You're in on the ground OK, prove it! Needed a pro, rock P.D. who tial and growing chain of successful radio floor. Station not on air but needs basic can grab onto a rocker with R'n'B Style operations in the southeast. First-class first - engineering work done in next several and keep it swinging. If you are on the air phone production oriented announcers for months. If you're qualified, you'll live and now and ready to move up. If you're as a MOR format needed in June. Send photo, work in a fine community. Salary open. good as you think you are, send: tape, resume and tape to: Manager, Radio Station Box E -60. BROADCASTING. photo. salary requirements, resume, air WAOA, P.O. Box 2329, Opelika, Alabama special to: WAMM. 740 S. Saginaw St.. Flint, 36801. Chief engineer beautiful, peaceful small - Michigan 48502. Tapes returned: Prima don- market Ohio quality AM -FM. Good pay with nas and children need not apply. The man that I'm looking for is about 25, has benefits. Send resume and salary re- a couple of years of college, a small family, extra is personable, quirements to Box E -188, BROADCASTING. Tired ?? of trying to do first -class produc- mature, stable, and has at tion on second -class equipment; of being least 2 yrs board experience. We offer a Must be livable starting wage, Ohio station needs chief engineer. tied down by an air shift so long there's group ownership and experienced in installation, construction and no time for production? This may be the op- fringe benefits, and the opportunity to work AM & FM. Box E -233, with a young friendly group of profession- maintenance of both portunity with a you're seeking! als. Can you come close to filling the bill? BROADCASTING. ultra-modern Mr & Mstr o Send tape and station covering a growing market of over resume to: Gary Wright, FM engineer for major southeastern univer- serve Auburn & Opelika WCSI, 501 Washington Street, Columbus, and ap- 150,000 will soon Ind. 47201. sity. First class license, experience in east central Alabama ... home of famed preciation of sound necessary. Box E -237. Auburn University Be a part of a substan- MOR announcer with opportunity for ad- BROADCASTING. tial and growing chain of successful radio vancement. Play -by -play helpful. WCSJ, operations in the southeast. First -class first - Morris. Illinois. Chief engineer. East of the Mississippi. Di- phone rroduction el tented announcers for rectional. $200 to Start with scheduled in- a MOR format needed to June. Send photo, Small market station needs announcer with creases. Box E -249, BROADCASTING. to: Manager, Radio Station first phone. Station member of young, resume and tape growing WHOA, P.O. Bcx 2329. Opelika, Alabama group: unlimited opportunity. Sales Chief engineer for northern California 5 kw. 36801. experience desired but not necessary. Salary One of California's oldest broadcast stations, based on ability and experience. Rush still under original ownership. Must have Copywriter- crestive, straight and produc- resume and tape to General Manager, WCSL, first phone. and ability to assume all engi- tion copy ability desired by top adult station Cherryville, North Carolina 28021. neering responsibilities for well equipped in market. Contact Carl Hallberg, Mgr., Announcing pro for WEXI-FM in Chicago stations. Wire or write: Frank McLaurin, WDBO, Orlando, Fla. suburb of Arlington Heights. Salary in line KSRO, P.O. Box 1598, Santa Rosa, California. with ability. Reply 312- 259 -1030. R. Smithers, Production- anncr. Creative production abil- Prog. Dir. Experienced chief engineer directional AM- ity and good air sound are necessary to fill FM stereo. Air shift 2 days per week. Ideal opening at leading adult station in important Worth checking- announcer, third, needed living, good working conditions, good future. Florida market. CBS afh!iate. Contact or by ABC affiliate half hour from Ann Arbor, Contact Gen. Mgr.. Lyle Richardson, KUDE, send experience, background and complete East Lansing and Detroit, WHMI, Howell, Oceanside, Calif.- 714 -757 -1320. information to Carl Hallberg, WDBO, Or- Michigan. lando, Fla. Midwest 125 miles north of St. Louis. En- We're adding to our staff. Needed an experi- gineer -first phone -AM. /FM/TV. Good op- Program director /chief announcer-immedi - enced MOR announcer for board and portunity for engineer for summer relief for ate opening, 1st class license, tape and com- production. Tape, picture, resume and salary college students or for full -time employ- plete requirements including salary require- requirements to G.M., WINA, Charlottes- ment. Contact Jim Martens, Chief Engineer, ments first letter. WEAW, Evanston, D::rofs ville, Virginia. WGEM Radio & TV, Quincy, Illinois, 62301 60202. or phone area code 217 -222 -6840. We need a good voiced, bright sounding ad Production chief -writer: Important position dition for our air staff. Someone probably Broadcast engineer -long established WILM- Ln leading Michigan station. Top salary for doing M.O.R. or adult top 40 who wants to Radio urgently needs experienced first class top man, good fringe benefits. Send back- move up. If you've got the basic equipment chief. Maintenance only, modern equipment ground information, photo, sample copy, and (voice & intelligence) we'd like an aircheck remote controlled RCA installation. Heavy if possible tape of radio spots you haw. and resume as soon as possible. WIRE, on remotes. Ewing B. Hawkins, General produced to WFDF; Flint, Michigan. Indianapolis. Ind. 46206. Manager, 654 -7771 for interview, call collect. Department of Communications, Grahm Jun- Immediate opening-bright, professional an- Technical opening for experienced chief or ior College (founded Cambridge School; nouncer for MOR format. Send resume. well trained qualified engineer for chief. now accepting applications for September. photo, and tape to WJIC, Salem, New WJAZ. Albany. Georgia. 1968, to teach Radio Production. Minimum Jersey. requirements: Bachelor's Degree (Master's Chief engineer for 5 kw full -time station. preferred). Three years commercial experi- One of Washington D.C.'s leading quality Must "take over" complete engineering re- ence. Send resume and salary requirements music stations has an opening for a weekend sponsibility including FCC proofs, studio & to: S. R. Alten, Chairman, Department of announcer. Must be experenced with deep transmitter maintenance, remote control and Communications, Grahm Junior College, voice and mature delivery. Modern studios night directional operation. Day off air shift 632 Beacon Street, Boston, Massachusetts with latest equipment. No calls. Send tape required. Contact General Manager, WJPS 02215. and resume to WQMR/WGAY. 8121 Georgia Radio, Evansville, Indiana. Position now Avenue, Silver Spring, Md. 20910. open. First phone copywriter and girl Friday Summer vacation relief announcers for con- Engineer, 1st class ticket. Must maintain needed in June. Send resume to WAOA, temporary pulse rated number one opera- transmitter. Announcing useful, not neces- Opelika, Ala. 36801. tion. Send tape, resume to PD, WRIG, 529 sary. Upper midwest. Excellent hunting, Third Street. Wausau, Wisconsin 54401. fishing, boating. Call 608- 269 -3307. Situations Wanted -Management Announcer- salesman. Be our morning man: CATIT chief technician-non -lease -back sys- inherit & expand active, growing account tem just starting turnkey construction. Program manager . production, promo- list. Permanent. Guarantee $165 a week to Potential 9,000. Salary commensurate with tion, news, public -service, air personality start. Creative respected MOR stations in background. Send resume, Box 1188, St. background. Ready to settle with the right beautiful south Florida coastal community. Cloud. Minnesota or call Paul Franklin, organization. 12 years experience. Box E-7L WSTU/WMCF -FM, Stuart, Florida. 612- 251- 4412. BROADCASTING. 78 BROAnCASTINB, May 20, 1968 Situations Wanted Announcers- (Cont'd) Announcers- (Cont'd) Wake up smiling! My listeners do ... want Do you need a very good lay -by-play an- Management- (Cont'd) yours to? First phone top -40, four years. nouncer? High recommendation. Wisconsin Box E -200, BROADCASTING. or adjacent state preferred. Write to Terry Owners -this GM put a floundering station Hardtke, 736 East 12th Ave., Emporia, back on its feet. Best billing, ratings and Announcer, engineer. Desires permanent Kansas. profits in years. Desire an organization position with Pacific Northwest operation whose owners appreciate a job well done. Four years experience in announcing, news, Attention Minnesota area AM, FM, and TV. Box E -196. BROADCASTING. audio engineering and automation systems. I have what you need! Fresh out of mili- Box E -205, BROADCASTING. tary, dj and announcing experience, and General manager fully experienced all first phone. Would prefer Minnesota but phases small market radio. Good sales, pro- About two years experience, some college, will consider all midwest area. Available graming, first phone. Former successful third phone. Box E -211, BROADCASTING. July first. Duane R. Miller, R. R. #1, Box owner- operator who will run station in Most all-night shows drag. They shouldn't. .#23, Marshall, Minn. 56258. best interests of owner. Alature, stable, I don't. Contemporary, first, four years sober, 42, Box E -203, BROADCASTING. Brown Institute Graduate, first phone oper- medium markets, Box E -215, BROADCAST- ator. Call 906- 226 -6414. Owners- stockholders: If your station needs ING. help to become a money maker, nationally Female dj . tight board . . well quali- Authorative newscaster, di, announcer. fied news gathering sales traffic respected programer and administrator seeks voice. Family man. Box E -217, ...... challenge as manager in medium to major Good weather . 3rd . . . children at home . . market. If you're ready to increase your BROADCASTING. please write: Pupi, Box 144, Kokomo, In- audience, billing, share profits, and your Attention California -13 years solid experi- 46901. property is south southwest, or west, make ence. Announcing, programing. Midwest Have inq me jazz, talk, dianafirst phone, can write copy. do main- your AM, FM, TV. MOR, classics, tenance. Seeks MOR combo position. pref- today. Box E-206, BROADCASTING Stable family man, 36. Professional voice, erably in or near southern N. E. George instincts, attitude. Box E -230, BROADCAST- Blacker, 48 Foote St., Cheshire, Conn. 20 years broadcast experience at same sta- ING. tion as announcer, commercial and news 06410. writer, traffic manager, program director, Disc jockey, newscaster, salesman. Experi- First phone, tired of top 40. Want MOR. Six sales manager and general manager, present enced, dependable, authoritative, aggressive, years experience. Medium, metro market. position for nine years. Wants to move creative, versatile, tight board, third en- Married, V.F.W. Bill, 612- 724 -9067. larger than 30,000 market or buy into dorsed, family man. Box E -238, BROAD profitable operation. Nothing less than $15,- CASTING. Technical D00 considered. Box E -221, BROADCASTING. Negro soul jock, first class ticket. Working Self reliant chief engineer. Construction, Sales now. Box E -241, BROADCASTING. maintenance, proofs. AM and FM stereo. There is more to this Irishman than just Family man. Maintenance engineering con- Seeking first position, Mature, recent broad- plain green!! What happens to him remains sidered. Box E -165, BROADCASTING. cast school graduate, 3rd endorsed, prefer to be seen. Are you looking or just shop- Chief engineer, highly experienced, seeks sales and production, hard worker, vet. ping? Box E -242, BROADCASTING. position at quality station. Box E -175. Box E -239, BROADCASTING. Looking for a professional top forty jock BROADCASTING, Radio -TV, ex -dj wants to try sales; no ex- who can adapt his style to anybody's tight TV -AM engineer 10 years experience desires perience. College grad, married, draft ex- format? Looking for a production man who immediate employment in or near Raleigh empt, 25 yrs. old. Daniel McKavanagh, 1111 can create and record convincing spots? or Charlotte, North Carolina. Authoritative New St., Pinckneyville, Illinois 62274. Looking for a dependable, enthusiastic em- announcer also. Logan . . . 305- 732 -2758. Or ploye with a family and a first phone? Look Box E -247, BROADCASING. no further than Box E -244, BROADCAST- Announcers ING. Chief engineer -21 years experience all phases broadcasting; management to an- Currently program director with air shift. Announcer with resonant voice and 3 years nouncing. AM -FM directionals, stereo, mul- Want medium market job. Rock or album experience wants to join group of profes- tiplex. Box E -256, BROADCASTING. rock. Excellent production. First ticket. sionals at MOR station. Can sell, authori- some maintenance. Want chance to move tative news, age 29. married, military com- 1st phone electronics technician, DeVry into management in your organization. pleted, available in June. Box E -245, certificate, graduates college June 2, speech Married. Available mid -June. Box E-11, BROADCASTING. drama radio major seeks opportunity gain BROADCASTING. experience all phases commercial broad- Sportscaster. Experienced play -by -play, casting. Will send resume and tape upon Announcer -3rd -broadcast school. MOR -grad- knowledgeable analysis from the professional request. Midwest area preferred, Keith 22 -draft exempt -prefer New York state or viewpoint as a winning coach. Veteran, Retzer, 1641 S. Main, Ottawa, Kansas 68087. southern New England. Call 914 -472 -1979, or Masters degree and much more. Radio and/ or Television. Box E -251, BROADCASTING. Over fifteen years all phases broadcasting Box E -104, BROADCASTING. with strong engineering background. Sits Expr. di news, tight board, third endorsed. my ad under Announcers." Rod Arkell, DJ, tight board, solid news, commercials, Dependable, relocate, versatile. Box E -254, High Springs, Florida. Phone: 454 -1373. third phone. Box E -107, BROADCASTING. BROADCASTING. Female broadcaster - experienced, tight First phone rocker seeks summer position NEWS board, news, third phone. single, personable, Digs Florida but will work anywhere. Up- Experienced sportscaster- newsman wants responsible. Weekends New York area. Box beat country and MOR also. Hardworker- medium -large market. Box E -248, BROAD- E -109, BROADCASTING. references to prove it. Box E -255, BROAD- CASTING. CASTING. Excedrin headache 1 (54% #1 -No. jock Radio -TV, announcer, limited experience, Programing, -Production, Others evening audience) on no. 1 boss station in married, 50th area needs the best pain reliever: Top draft exempt, Broad school grad., Nebraska, or neighboring area -native de- 40 station in top 20 market areas only. Box 3 yrs. college, 3rd endorsed, will relocate. sires return. Twelve years radio -television E -137, BROADCASTING. Dependable, hard worker. Paul Siragusa, 50 Chatsworth, Ave., Kenmore, N.Y. experience: Continuity, traffic, operations, semi -satellite management. First phone, 34, Program director, top rated east coast rock Attention California! Native son needs help. family man, 4 children. Box E -140, BROAD- station. Unhappy and want to relocate. Per- CASTING. sonality, good news and production. Sales. Will move tomorrow to fill your announcing Nine years. College. Rock or MOR, consider writing needs. 3rd with experience. Write Program director- eastern medium or large C &W. Box E -147, BROADCASTING. immediately to 7716 Amber Way -Stockton, market. Exp. as asst. program director in 2 California, 95207. of top 10. 28, married. B.A. degree. Top DJ, authoritative newscasting, mature at- Mature, intelligent announcer with bright references. No rock Box E -204, BROAD- titude. close board, versatile, competent, No commercial sound seeks MOR, production CASTING. floater /prima. Wanting sales. Box E -155, and news in Rocky Mountain or western Top dj -major market -three years. Wants BROADCASTING. states. Four years part -time experience, de- PD large or management small market. gree, broadcast grad currently USAF officer Sports and /or sales. 18 years experience. Fourteen years experience all phases (1st Currently play -by -play major conference available July. Captain Roger Schneider, ticket). Available now: Bob White, 5884 football multi -state network. Veteran major Box 499, Kirtland AFB, N. M, 87117. Juvene Way, Cincinnati, Ohio 45238 or call 513 -922 -5831. college basketball play -by -play. Outstanding Will work, and work if I get the first, 3rd sales record. 15 years present position. Mar- endorsed. Jersey, Al Beresky, 26 Huron ried, 35. Seeks profitable move to progres- Avenue, Clifton, New TELEVISION-Help Wanted sive organization in vigorous market. Pre- Jersey. fer southwest midwest, or Rocky Mountain Announcer dj newscaster. Non -floater, fam- Sales area. Minimum five figure salary. Box E- ily man. Earnest Adams, 99 -08-197th St., 190, BROADCASTING. Hollis, N.Y. 11423. Business manager -accountant in east. Send resume. Box E -150, BROADCASTING. Modern country dj -1st phone, 5 years Over fifteen years broadcasting experience same station. Can handle news, production, plus solid background allied newspaper - Television account executive for Wisconsin jingles. Award -winning song writer. Prefer printing fields. Strong ad -lib network affiliate. We'll provide the incentive south -east. Married, draft exempt, slight and mature news. Engineering: maintenance and income opportunity. You supply ambi- handicap. Salary: approaching $150 a /wk. including some FM, automation, also direc- tion, initiative, creativeness and will to Box E -192, BROADCASTING. tionals. Presently self -employed 45 acre succeed. Box E -209, BROADCASTING. farm. Personal interview preferred but not DJ- announcer - broadcast grad -draft ex- essential. Small or large station, however, Creative salesman as representative in De- empt- work hard for experience. Box E- emphasize stable staff. Rod Arkell, High troit and eastern Michigan for rapidly ex- 193, BROADCASTING. panding film and audio visual production Springs, Florida. Phone: 454 -1373. company. Knowledge of Michigan adver- Telephone talk -show, very knowledgeable, 1st phone announcer, draft exempt, inter- tising market essential. Writing and pro- communicator with right answers available. ested in learning all facets of radio prefer duction experience helpful. Excellent start- Permanent, substitute, Los Angeles. San east coast location. MOR or Rock. Lester A. ing salary. plus commission and expenses. Francisco. Box E -197, BROADCASTING. Daffin, 301 -822 -5567. Box E-218, BROADCASTING. BROADCASTING, May 20, 1968 79 TELEVISION -Help Wanted News-(cont'd) TELEVISION -- situations Wanted California CBS affiliate has immediate Programing,- Production, Others Announcers opening for aggressive newsman, capable Staff announcer for mid- Atlantic VHF ex- of filming. writing. editing, on -air work. Art director -need a total graphic image? perienced in doing on camera commercials, Rush audition material and resume to Eight years experience in top markets. news sports and weather. Many fringe KBAK-TV Bakersfield, 93301. Production sets, promotional art. etc., benefits -good future. Send full particulars resume, samples on request. Box E -173, in 1st reply, including salary and 16mm Need July 1: Experienced news and public BROADCASTING. audition film. Box E -123, BROADCASTING. affairs producer, strong on writing, direct- ing on -air delivery. Faculty /staff status. young, cre- Minimum Bachelor's degree. Full power. Producer -director -responsible, Like a good job in a city near good fishing building. Ex- ative. Desires Florida or California. Ten and boating? Southeastern VHF needs a complete color ETV in new years experience: 6 radio, 4 television. BA booth and studio announcer with mature cellent state benefits, working conditions. in mass communications. Presently em- delivery immediately. Great Contact immediately, General Manager, et. Box E- opportunity for -TV. 6. Radio -TV Bureau, market. Married. a hard worker. Send audio or video tape KUAT Channel ploy d in major and a complete resume to Box E -136, University of Arizona, Tucson. BROADCASTING. Motion picture producer with sixteen years Programing,-Production, Others top experience will produce red hot new Technical film properties for your station or network. Administrative assistant /executive secretary Live action and animation, free lance or Immediate opening in the heart of the Big to general manager of TV station in na- staff. Ready to roll! Box E -219, BROAD- Sky Country. fishing and hunting paradise. tion's capital. Top quality gal with good CASTING. Need one transmitter and one studio engi- skills. Interesting diversified duties. Box E- neer. Will train qualified first class man. 194, BROADCASTING. WANTED TO BUY- Equipment Box E-65, BROADCASTING. Department of Communications, Grahm We need used, 250, 500, 1 kw & 10 kw AM Opening for man to take over technical Junior College (Founded Cambridge School) transmitters. No junk. Guarantee Radio operations of small market TV station. Must now accepting applications for September, Supply Corp., 1314 Iturbide St., Laredo, have experience in studio, video and trans- 1968, to teach Television Production. Mini- Texas 78040. mitter operation. Mid -Michigan location. mum requirements: Bachelor's Degree (Mas- Box E -119, BROADCASTING. ter's Preferred). Three years commercial Raytheon RA 5000 modulation transformer experience. Send resume and salary re- in good working condition. Urgently needed. Director of engineering. Working adminis- quirements to: S. R. Alten, Chairman, De- Call or write, Manager, WTJH, P.O. Box trator in east. Total responsibility and au- partment of Communications, Grahm Jun- 967, East Point, Georgia 30044, 344 -2233. thority. Good gross and income. Box E -149, ior College, 632 Beacon Street, Boston, Massachusetts 02215. We need good used 1 kw FM transmitter, BROADCASTING. also 4 bay antenna tunable to 100.1 MC. Box BROADCASTING. Florida -beaches, fishing and money for 2 TELEVISION -Situations Wanted E -96, experienced studio engineers. One position Used solid state VTR in good operating is permanent, one is vacation relief. Color Management condition. Will consider TR4, TR22 or VR experience necessary. Call Chief Engineer: 1200A, color. Box E- 305- 965 -5500. Box E -154. either monochrome or BROADCASTING. Experienced radio station manager and top 111, BROADCASTING. Midwest 125 miles of St. Louis. 50 market TV sales manager seeks change north Op- TV station management or Will trade equipment for equipment-no portunity for first -class licensed engineer, to challenging control sys- outstanding company benefits -NBC & ABC sales management. Any area; will travel, no cash -need transmitter remote TV affiliation. Martens, Chief moving expenses. Box E -234, BROADCAST- tern. No junk. Call collect 319 -365 -9431. Contact Jim ING. Engineer, WGEM Radio & TV, Quincy, Need FM -10 watt transmitter or exciter, Illinois 62301 or phone area code 217 -222- console, applicable equipment for college 6840. Announcers station. No phasitron. Gratuity or reasonable Opportunity for technicians with first -class Radio sportscaster wants start in television price. Box E -213, BROADCASTING. licenses at expanding station now all -color plus radio play -by -play. Experienced high and soon to construct complete new plant. school -Big Ten. Knowledgeable, educated, FOR SALE -Equipment Will consider at any level of experienced personable. Box E -133, BROADCASTING. from beginner to expert; starting pay Coaxial -cable- heliax, styroflex, apiroline, based on experience. Good wages, many Experienced weatherman seeking position etc., and fittings. Unused marl-large stock benefits, potential advancement in up in medium size market. Excellent commer- -surplus prices. Write for price list. B -W operation. Contact Bob Klein, Chief En- cial and booth work. 10 years broadcasting Elect., Box 4668, Oakland, Calif. 94623, WKYT -TV, Lexington, Ky. Phonegineer, experience. Box E -216, BROADCASTING. -3527. 606- 254 -2727. phone 415- 832 Sportscaster. Experienced play -by -play, Manufacturer's close ont of FM transmitters Openings for TV technicians with 1st phone knowledgeable analysis from the professional and amplifiers -all power levels -available -southern New England station. Write viewpoint as a winning coach. Veteran, at reduced prices. Box D -102, BROADCAST- Chief Engineer. WNHC- AM- FM -TV, New Masters degree and much more. Radio and/ ING. Haven, Conn. 06510. or Television. Box E -252, BROADCASTING. General Electric type TT -25A 12 kw UHF Staff engineer needed for full-color studio Technical TV transmitter -excellent condition- avail- operations and maintenance. Salary open able immediately. Box D -299, BROADCAST- Send resume to Roger Hale, Chief Engineer, Chief engineer position desired- several ING. WTVM, Columbus, Ga. years chief. Box eE -202, BROADCASTING. lstant Tower erection equipment- several late Television engineer, first phone license with model winch trucks, gin poles and numer- operating experience. Excellent working con- Young man, electronic school, first phone, ous other miscellaneous items. All in good ditions. Immediate opening. South central some college, with experience in studio condition. 919 -758 -1453, Greenville, N. C. Pennsylvania. Phone 717 -533 -9121. operations and light maintenance, distress position with possibility for advancement. New Moseley SCG -4-T transistor sub -car- Department of Communications, Grahm Will relocate anywhere, southwest preferred. rier generator, never used. Cost $895. Make Junior College (Founded Cambridge School) Box BROADCASTING. offer. Box E -16, BROADCASTING. now accepting applications for September E -246, 1968, for Television Engineer. Minimum re- Director of engineering seeking large mar- Six million candlepower spotlight mounted quirements: First Class License. Five years ket station or group position. 19 years top on Ford tractor trailer. Partnership dis- professional experience, including color. experience -14 supervisory. Able to handle solved forces sale. Terrific for any radio or Send resume and salary requirements to: any job required, through experience and television station advertising. Reasonable S. R. Alten, Chairman, Department of Com- ability. Box E -257, BROADCASTING. priced. Box 2589, Colorado Springs, Colo- munications, Grahm Junior College, 632 rado. Beacon Street, Boston, Massachusetts 02215. 6 years experience, first phone. GE -RCA UHF transmitter. microwave, studio, area Gen'l radio 916A RF Bridge. Good condi- looking for position- California. Box E -258, tion. $350.00. Box E -210, BROADCASTING. NEWS BROADCASTING. Transcription player, portable recorder, Expanding news operation in the nation's NEWS tapes, typewriter, "Atlas" mike stand. Ex- 34th market is seeking a competent TV cellent, used. Sacrifice. Box E -220, BROAD- journalist with authoritative on- camera de- livery. The TV news producer- editor, top five market, CASTING. man we're looking for must experienced, young, have credentials as a news broadcaster and seeks station needing 37M FM 106.9 must be able to develop his own stories imaginative newsman to create top news Five bay Collins antenna for Box E -167, BROADCASTING. MC. 360 feet jacketed 1 -% Heliax. Hewlett - for newscasts and documentaries. Send package. Packard 335 B combined frequency and resume to: News Director, Box D -381, modulation monitor. Used short time. Con- BROADCASTING. Newscaster: Award winning writer, report- tact: Frank Pingree, WCCC, Hartford, Conn. er, photographer; college graduate; youth- Competitive station in major eastern market ful. Available now: top references. Box E- Broadcast equipment, we have, or we'll get. needs self -starting young female news- 223, BROADCASTING. Best deals. Financing available, trades ac- caster with excellent camera presence and cepted. Audiovox, Box 7067 -55, Miami - minimum 2 years on the air experience. Professional meteorologist. Ten years ex- Florida, 33155. Must be able to develop film story from perience, including two years at present scratch. Immediate opening. Send resume position where duties include radio and Scotch audio, recording tape, lowest prices, to Box E-2, BROADCASTING. television weather -casting. Prefer east. Box Tape Center, P.O. Box 4305, Washington, E -240, BROADCASTING. D.C. 20012. Experienced news director for TV -radio 5 man operation in the midwest. Need resume, Experienced newsman, all phases, TV re- Turntable, RCA 70 -C (complete) $50. Im- tape and photo or reply by wire to Box porter. Gajor market. Box E -253, BROAD- mediate shipment. Don Jantzen, Box 3663, E-231, BROADCASTING. Washington, 20007. BD BROADCASTING, May 20, 1968 FOR SALE -Equipment INSTRUCTIONS -(Conta) R.E.I. in beautiful Sarasota, Florida. Zing, Continued Zap, Slap, you have a first class radio tele- Short of RCA WR40A UHF transmitter seep and phone license, a Florida vacation, and a 2236 A T -W better job in (5) weeks. Total tuition marker generator. EG & G $350.00. Free job placement. Rooms & apart- oscilloscope 3 KMC band width. Nems Clark ments $10 -$15 per week. Classes begin June 108 D phase monitor GR 916 A antenna and 24, July 29, Sept. 3. Call 955 -6922 or write time bridge. Ferris portable field strength Radio Engineering Incorporated, 1336 Main noise meter 100 KC to 30 MC. Collins 51 J 3 St., Sarasota, Florida 33577. receiver .5 to 30.5 MC. Tektronix 514 AD oscilloscope 2 -4CX 1000's brand new. Collins "Boy, I say Boy, you not lisening ". They ANFRD -6 phase locked exciter. Writer Wil- gotta R.E.I. school in Fredericksburg, Vir- to Recruit liam S. Ward, 6110 Otis St., Landover, Md. ginia. F.C.C. 1st Phone in (5) weeks. Tuition Or call after 6 P.M. 301 -772 -0443. $350.00. Rooms & apartments $12 -$18 per week. Call Old Joe at 373 -1441. Classes begin 2 Magnecord M -90AC tape recorders, full June 24, July 29, Sept. 3.-or write 809 track. 71/2-15 ips. 50 cycles, portable cases. Caroline Street. Fredericksburg, Virginia People? Excellent condition. 2 for $750.00, $400.00 22401. each. Box E -235. BROADCASTING. Our staff of experienced Going to Kansas City Kansas City here I broadcasters can help you. MISCELLANEOUS come. They gotta R.E.I. school there and I'm gonna get me some-F.C.C. 1st Phone Use the only nationwide TV Deejays! 6000 classified gag lines, $5.00. in (5) weeks. Tuition $350.00. Rooms & and radio recruiting firm Comedy catalog free. Ed Orrin, Boyer Rd., apartments $12 -$17 per week. Classes begin able to effectively search Mariposa. Calif. 95338. June 24, July 29, Sept. 3. Call The Pope at WE-1 -5444 or write R.E.I., 3123 Gillham for broadcast personnel in Mike plates, studio banners, magnetic car Road, Kansas City, Missouri 64109. all lob categories. signs, auto tags, decals, celluloid buttons. etc. Write Business Builders, Box 164. New York City's 1st phone school for peo- Call 312 -337 -5318 Opelika. Alabama 36801. ple who cannot afford to make mistakes. Proven results: April 68 graduating class For Search Charges. Original- freshly -written one liners for radio. passed FCC 2nd class exams, 100% passed Sample ... Box 31244 ... Diamond Heights FCC 1st Class exams; New programed meth- P.O. San Francisco, California 94131. ods and earn while you learn job oppor- 11 tunities. Contact ATS, 25 W. 43rd St., N.Y.C. "Rock" aircheck recordings . top dj's Phone OX 5 -9245. Training for Technicians, major market "rock" stations Combo -men, and Announcers. inexpensive . free brochure. Command Productions, Dept. D, Box 1591, Portland. First phone in six to twelve weeks through tape recorded lessons at home. Sixteen Oregon. years FCC license teaching experience. Proven results. Bob Johnson Radio License INSTRUCTIONS Instruction 10600 Duncan, Manhattan FCC License and Electronics Degree Beach, Calif. 50268. `Nationwide courses by correspondence. Also, resident D. C. Free catalog See our display ad under Instruction on `Broadcast Personnel classes in Washington, page 83. Don Martin School of Radio & TV Desk 8 -B, Grantham Schools, 1505 N. West- 90027. 1653 No. Cherokee, Hollywood, California Gonsvltants ern, Hollywood, California 90028. HO -2 -3281. Elkins is the nation's largest and most re- spected name in First Class FCC licensing. Complete course in six weeks. Fully sp- RADIO NEWS proved for Veteran's Training. Accredited by the National Association of Trade and Technical Schools. Write Elkins Institute, HelpP Wanted 2803 Inwood Road, Dallas, Texas 75235. Management WAVZ, New Haven, Connecticut The nationally known six-weeks Elkins Training for an FCC first class license. News Director position available. Seeking Conveniently located on the loop in Chicago. hard hitting news director with ability to Fully GI approved. Elkins Radio License I continue the tradition of one of the most School of Chicago, 14 East Jackson Street. awarded news departments in the Nation! Chicago, Illinois 60604. The position has been held for 8 years by Dynamic firm seeks participating corporate one of the state's top men. If you're pro First Class License In six weeks. Highest director with fiscal or technical background. enough, send a tape, and background to: success rate in the Great North Country Growth potential should net substantial Theory and laboratory training. Approved return and long term capital gain. Prin- WAVE, 152 Temple Street, New Haven, for Veterans Training. Elkins Radio License cipals only. Connecticut 06510. A Division of KOPS- School of Minneapolis, 4119 East Lake Street, MONAHAN Communications, Inc. Minneapolis, Minnesota 55408. Box E -183, Broadcasting. I. L-.,-w-n-,,u-_,-..-w-u-,.F The Masters, Elkins Radio License School .a of Atlanta, offers the highest success rate -0************************** of all First Class License schools. Fully approved for Veterans Training. Elkins Sales WANTED: -A GOOD * Radio License School of Atlanta, 113a ILLINOIS NEWSMAN Spring Street, Atlanta, Georgia 30309. * This progressive Illinois fulltime AM /FM- * Be prepared. First Class FCC License in sis stereo /Muzak operation is looking for an weeks. Top quality theory and laboratory KNOCK!! experienced "take- over" newsman to de- instruction. Fully approved for Veterans 'opportunity' is WTOD Radio é vote fulltime to our local news depart- * Training. Elkins Radio License School of We are looking for a $15,000 salesman a ment. No quibbling over money to right New Orleans, 333 St. Charles Avenue. willing to make 10,000 right now and work man 1, ho is not afraid of work. Experi- * Louisiana 70130. his way up. SEVEN STATION CHAIN. % ence a must. Write with resume or call- New Orleans, If you can sell against stiff competition, * a we're interested. a * first phone, 4-6 weeks. Broad- George Walker, general manager, TYKE!, * Guaranteed WTOD Radio: 3225 Arlington Ave., Toledo, a Kewanee, Illinois. * cast Engineering Academy, 3700 Lemay Ohio 43611. Or call -419- 385 -2507. * Ferry, St. Louis 83125. 314 -892 -1155. ìtìt****ìt*-K Y-K*-K****sF***f *X*** Announcing, programing, production, news- casting, sportscasting, console operation, disk jockeying and all phases of Radio and TV broadcasting. All taught by highly qualified professional teachers. The nation's CAREER OPPORTUNITY IN SALES newest, finest and most complete facilities including our own, commercial broadcast station -KEIR. Fully approved for veterans If you are now in management, sales or promotion and ready training. Accredited by the National Associ- for a new challenge, you want to see us. If you want to expand ation of Trade and Technical Schools. Elkins Institute, 2803 Inwood Road, Dallas. your horizons and make good money, let's talk. We're in New Texas 75235. York -providing services to leading Radio and TV broadcasters Since 1946. Original course for FCC first all over the country. If you are a real go- getter, you want to travel class radio telephone operators license in six weeks. Approved for veterans. Low -coat a bit - you'll be the judge of that. A real chance to grow and advance dormitory facilities at school. Reservations rapidly with a well -established, well -respected company that's eager required. Enrolling now for June 26. -Sept. 25. For information, references and reserva- to help you reach your full potential. tions write William B. Ogden Radio Opera tional Engineering School, 5075 Warner Avenue, Huntington Beach California 92647. Box E -225, Broadcasting. (Formerly of Burbank, California). BROADCASTING, May 20, 1968 Bt Help Wanted Situations Wanted TELEVISION -Help Wanted -News Programing, -Production, Others Management _IUlIm.1a:::,..:11:, r_a:;:clr.l ,:IIIII MAJOR MARKET TO OWNER & Modern Country Western = Seeking st mtg ,tatiun manager who Will be station top 50 market, mid -west has excel- top $alevnan, s:dv$ manager, offering excellent Television station needs street - lent opportunity for knowledgeable pro- programing concepts, varied staff background, 20 reporter /airman. Send recent gramer strong on air and production. ex pericax-- :nunmumq Wen, station ntan- Good salary -equal to experience and acarsgenrcut. VTR audition or aircheck plus capabilities. Need details, picture and tape. Box E-35, Broadcasting. resume to: MIMEO ® ® ® ® ®,,., ® ,- An Equal Opportunity Employer TELEVISION Help Wanted Box E -31, Broadcasting. Sales PRODUCTION MANAGER 1g[ 31111IIIIIIInl11111111111n111111111111t11111111111111310111111111C I1111111111IIn1111111111nn11111111111In11 MII1111n11MIII11I1nI1111111111ün1111111I111C111III1111111t E Creative genius with razor blade WE'LL INVEST IN for major market "MOR" 50íi\ with excellent fringe benefits in- A TV el mling pension program. We're SALES EXECUTIVE #1 and we want to stay that way. This ad isn't directed to the run -of- the -mill salesman. The man we want may not = Send tape and resume to: a be "seasoned ". but he's an aggressive self -starter who will develop into tomorrow's = E sales executive. He has had TV Sales experience; is imaginative, industrious, E personable; and is fully equipped to work effectively with agencies, local and E regional account. Box E -201, Broadcasting. E This isn't a ready made job. Given the right man, well invest in him -underwrite = = his activities -and groom him for an important job with the country's fastest E E rowing CBS affiliate. E E. If you fit the picture. you'll live in a pleasant, medium sized, midwestern corn- _ munity. You'll start at up to $7,500 depending upon your background. and you'll = E move ahead rapidly at a UHF station with the market's finest facilities. If you E E want to build a solid future for your family and yourself, write us a complete E - resume of your background and experience. An interview can be arranged. F. RADIO Box E -226, Broadcasting. - 1IIIIIIIIIIOIIIIIIIIIIIICI111111111111t1IIIIIIIIII11[ Situations Wanted = [ IIIIIIIIIIIIn111I11111111n111111111lliC10111111110g/1 111IIIIII011CIIIIIIIIIIIIIC111011II11IIn1111111111110111III111111n111 Programing, Announcers Technical -Production, Others **** * * * * * ** * * * * * * * ** * * * * *** ART DIRECTOR New independent TV station with Fall start has u excellent salary and working conditions to offer an imaginative and creative art director. LOOKING *-lc WANT E D * Must have good background in graphics, layout and set design. New plant with all color FOR CHIEF ENGINEER FOR facilities. Send letter and resume only to: Teel Base, Program Director * * 1115aB -TV. United Artists Broadcasting ANNOUNCER? SMALL MARKET 2100 Payne Avenue Cleveland, Ohio 44114 Then write Jerry Berman a letter. .It TV -AM -FM OPERATION! .in Equal Opportunityity Employer * * MISCELLANEOUS Station has CP for 1500 ft. televi- * sion tower and new AM transmitter * Y'nllllll IIIII Inllllllllll IIII IllllallillInllllllllllllnllllll111111t111IllllIIIIIC Q a_ site. Greatest hunting, fishing and * Volume I Was Great! boating area in the south. Wonderful * E Now -Volume II is HERE!! "IDEAS UN- E opportunity for right man. Send * C LIMITED" 250 Prince Ideas for features, u E depth, business, editorials. resume, photo and approximate in- * $3 .Vewsteatu res Associates come requirements and availability it P.O. Box 14133, St. Louis, Mo. n * date. F. FlIn111111111111 CII11111111111 [llllll111111lClII I111II II II[I lIII I I I II I IIn II IIIII IIIIICE 'c * BUSINESS OPPORTUNITY * Calcasieu TV and Radio, Inc. P.O. Box * Jerry's Job Placement Director at * 1483, Lake Charles, La. Columbia School of Broadcast- If You Live ing -with 26 offices coast to in the midwest or southwest and would like coast the chances are that we to go on the air with a class A FM station have a graduate near you. Just and with minimum initial cash expenditure tell Jerry what you want and he'll I have the deal you are looking for. I have equipment will file your send you a resume, photograph For Best Results all the necessary of the one application. if you have a channel alloca- and audition tape just you Can't Top A tion, and will help you get on the air you're looking for. Air mail. CLASSIFIED AD including proof of performance, and filing le for final station license, etc. $2,000 down Columbia School will handle everything. You name the terms C of Broadcasting on balance 4444 Geary Boulevard /San Francisco 94118 firoaticasting Box E -229, Broadcasting. (Not affiliated with CBS, Inc) raalms rerssenr A,tn exm 82 BROADCASTING, May 20, 1968 Dupont City, Rand and George's Creek, INSTRUCTIONS (Continued from page 76) all West Virginia (Asbury and James TV porated areas of Volusia county, all Florida Cable Service) cease and desist order dl- Obtain (Orlando- Daytona Beach, Fla. -ARB 65). rectee' against CATV operator. ordered Ann. May 14. corrections to transcript of hearing (Doc. YOUR FCC IST CLASS LICENSE 17968). Halifax Cable TV Inc.- Requests distant Hearing Examiner Jay A. Kyle on May IN 6 WEEKS signals from WMFE -TV Orlando; WUFT 13 in Kalamazoo, Mich. (Fetzer Cable at the (TV) Gainesville; WEDU(TV) Tampa; Vision) CATV proceeding, scheduled July WJCT -TV, WFGA -TV. WJXT(TV) WJKS- 29 for filing proposed findings of fact and DON MARTIN SCHOOL TV and WDUV -TV, Jacksonville and conclusions of law and August 30 to file WOTG -TV, Ocala. all Florida to Port reply findings (Docs. 17200, 17201 -3, 17207 -8). OF RADIO & TV Orange. Florida (Orlando- Daytona Beach, Hearing Examiner Forest L. McClen- Fla. -ARB 65). Ann. May 14. ning on May 3 in Manatee county, Fla. (America's Foremost School of (Manatee Cablevision Inc.) CATV proceed- Broadcasting) FINAL ACTION ing., and Holly Hill. Volusia county, Day- est. 1937 Kalispell, Mont. Western Microwave, Inc. tona Beach, and South Daytona, all Florida. o Individualized Instruction -CATV Task Force dismissed request to (Clear Channel TV Inc. and Halifax Cable o Most Comprehensive Methods withdraw petition for reconsideration filed TV Inc.) CATV proceeding, granted peti- o Utilization of Visual Aids by KMSO -TV Inc. licensee of KGVO(TV) tion by WSUN Inc. to intervene and made o Highly qualified Instructors Missoula, Mont. Action May 9. WSUN Inc. party to proceeding (Docs. o One Low cost until completion 18093. 18094. and 18095). o Inexpensive accommodation nearby OTHER ACTION Hearing Examiner Fore* L. McClen- FCC stayed order requiring Community ning on May 9 in Manatee county, Fla. Next Class Scheduled to Start TV Corp., CATV operator at Laconia. N. H. (Manatee Cablevision Inc.) et al. CATV June 17th to comply with Sec. 21.712 of rules and proceeding, by separate actions. scheduled provide program exclusivity for WCSH -TV certain procedural dates. scheduled further and WGAN -TV, prehearing conference for June 10 and Register Now -Classes Limited both Portland. WMTW -TV without hearing scheduled For additional information or write: Poland Spring, all Maine, and WMUR -TV continued date call Manchester, N. H. to permit CATV opera- for June 4 and also denied motion by The DON MARTIN tor to file for court stay of order. Stay was Tribune Co. to dismiss Manatee Cablevision SCHOOL granted provided Community files with Inc. as party to proceeding (Docs. 18093- court within 14 clays. Action May 8. 5). OF RADIO & TELEVISION Hearing Examiner Forest L. McClen- ACTIONS ON MOTIONS ning on May 14 In Akron Telerama Inc. ARTS & SCIENCES Lorain Cable TV Inc.. and Telerama Inc. Chief Hearing Examiner James D. Cun- CATV proceeding in Cleveland Television 1653 N. Cherokee HO 2 -3281 ningham on May 3 in Lower Belle. Malden, Dupont City. Rand market, on examiner's own motion, hear- Hollywood, Calif. and George's Creek. ing conference scheduled for May 17 is 90028 all West Virginia (Asbury and James TV 'Dots. Cable Service) cease and desist order di- continued to May 24 17357 -9). rected CATV Hearing Examiner Elizabeth C. Smith FOR SALE -Stations against operator, ordered pur- on May 13 in Clear Vision TV Co. of suant to commission's mandate appearing Bessemer, Televue Cable Alabama Inc.. and in order to show cause that record of hear- Jefferson Cablevision Corp.. CATV proceed- 'ITfIIIIIIIIIii- IIIIITITII s ing closed May 3 is certified to commis- ing in Birmingham. Ala. television market sion (Doc. 17968). granted petition by Broadcast Bureau and FLORIDA DAYTIMER Chief Hearing Examiner James D. Cun- extended time from May 10 to May 17 in ningham on May 7 in Lower Belle, Malden, which to file replies to Clear Visions "mo- Beautiful area near Orlando. One tion to clarify" (Docs. 18061 -661. .- Kilowatt. Absentee owned. Realistic- " ally priced. FOR SALE -Stations Ownership Changes Write Hoz D493, Broadcasting. Continued APPLICATIONS WPID Piedmont, Ala. -Seeks assignment I I tII III III III III I11111I1& of license from Terrance J. Gladden to Pled- 1° 7 mont Broadcasting Co. for $13.500 and as- UPPER MIDWEST sumption of $28,228.10 mortgage. Principals: :; M. B. Morgan, president and treasurer and NEW JERSEY i I KW smalitown daytimer duopoly forcing India Carter, vice president and secretary AM -FM e divestiture, absentee owned. Good staff, ex- (each 49 %). Ann. May 8. : cellent future doing 51,000 plus. Good cash KOKY Little Rock. Ark. -Seeks assign- n flow for owner -mgr. Will consider any $300,000 range -cash. For details write: reasonable offer, even real estate trade. . Box E -224, Broadcasting. e FOR SALE -Stations Box E -1557, Broadcasting. Continued a a IIIIIIInmuumllllllllllllllmlululWallllllllllllllll:Illlllllllulu i. ..,i, ,... Confidential Listings WHY BUY AN FM? R ADIO -T V -CAT V Build your owal CLASS B METROPOLITAN FM N.E. - S.E. - S.W. - N.W. 1000 open freqs. 48 states. Operate for mo., with revenue Southern New England In Black -Great $1,000 potential Potential. S140,000-Terms. U. BENNETT LARSON,INC. $4,500 mo. You show FCC $20,000. R.C.A. Building, 6363 Sunset Blvd., Suite 701 We do the work for reasonable fee. Box E -9!3, Broadcasting. Hollywood. California 90028 213/469.1171 TNT. Suite 202, 1616 Victory Blvd. BROKERS -CONSULT AN'T'S Glendale, Calif. 91201 213. 2464874 IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII 1,4r-4;4644-44-44'464,4wrstrIroirscsse44;c4r FOR SALE - OREGON Mitt Atte 4tei is 3irakers phtr. California Coast-1000W full time AM radio station. Includes real Single small market AM. Profitable. Real estate. Excel- estate lent equipment. Write or call: included. Full price $75.000 on terms. 116 CENTRAL PARK SOUTH L. C. Larson, 9000 Sunset Blvd., Los i NEW YORK. N. Y, Box E -250, Broadcasting. Angeles, California 90069. PH 276 -3166. 265 -3430 MM. NIP,i91,.14MNf,iN1-SePl, COLORADO Ariz. small fulltime $ 71M SOLD Ore. small daytime S 50M $17.5M I. Solid suburban daytimer on great frequency Ky. small daytime 100M cash Wyo. small fulltime 100M nego covers Rocky bete. Metro area. $120,000 cash. South medium VHF -TV 300M nego Miss. medium daytime 95M SOLD 2. Healthy fulltimer in fine vacation area. E150,000 terms. Fla. coastal fulltime 550M SOLD Kan. metro FM 65M cash 3. Davtimer AM- Fulltime FM In beautiful single station market. $175,000. N.E. metro AM &N .27MM nego South major power 210M 60M 4. Class IV AM -Class C FM. Only station available in very desirable market. $200,000. MOUNTAIN STATES f, CHAPMAN ASSOCIATES BROADCAST PROPERTIES V7 media brokerage service 1615 California St. Denver, Colo. (303) 292.3735 2045 Peachtree Road Atlanta, Ga. 30309 BROADCASTING, May 20, 1968 83 ment of license from KOKY Inc. to Mid- of control from William F. Maag Jr. (de- Tintes, Bay Minette, Ala. Action May 9. west Broadcasting Corp. for $160,000. Prin- ceased) to William J. Brown, executor WTOW -AM -FM Towson, Md.-Broadcast cipals of KOKY Inc.; Seymour Schneidman, (none before, 50.2% after). Principals: Wil- Bureau granted transfer of control from Harvey J. Martin, vice president and liam .1. Brown (50.2 %). Mr. Brown is presi- Harry J. and Maryhelen Daly d/b as (jointly Arnold Schneidman, secretary- treasurer dent, treasurer and has interest in WFMJ- 51% before. none after) WTOW Inc. to (33.3 %). Principals of Midwest Broadcast- TV Youngstown, Ohio. Ann. May 8. Towson Radio Inc. (49% before, 100% ing Corp.: Assignee is 100% owned by KCCR Pierre, S. D. -Seeks assignment of after). Principals of Towson Radio Inc.: Guaranty Financial Corp. headed by Joe license from Capitol Broadcasting Inc. to T. E. Paisley Jr., president, treasurer (3 %). K. McCarty, president (17.7 %). Parent com- Arguss Broadcasting Inc. for $105,000. Prin- John M. Horan (38.8 %), Barry Munro pany has over 20 stockholders. Ann. May 8. cipals of Capitol Broadcasting Inc.: Neal P. (15.7 %) et al. Mr. Paisley Jr. is general KKIS Pittsburg, Calif. -Seeks assignment Edwards (49.9 %), Comet W. Haraddson, vice manager of WTOW- AM -FM. Mr. Horan is of license from Coastal Communications president (40 %) et al. Principals of Arguss vice president of bank. Mr. Munro is re- Corp. to Norcal Broadcasting Corp. for Broadcasting Inc.: Nathan Arguss and gional manager of Xerox Corp., Fort Wash- $350,000. Principals of Coastal Communica- Jordan Ginsburg (each 50 %). Applicant is ington, Pa. Consideration: $385,735. Action tions Corp.: H. Duane Wadsworth, presi- licensee of KHAK -AM -FM Cedar Rapids, May 14. dent. Wadsworth Manufacturing Assoc., Iowa. Ann. May 15. WXPO Manchester, N. H.-Broadcast Bu- New York owns 99.92% of stock and stock is WWGM and WSET -FM Nashville, Tenn. reau granted assignment of license from voted by Howard W. Wadsworth. father of Seeks assignment of license from Second- Merrimack Valley Communications Inc., a H. Duane Wadsworth. Applicant is owner Thursday Corp. to John Cheadle, receiver New Hampshire corporation, to Merrimack of KPTL Carson City, Nev. Principals of in bankruptcy. Assignment requested to Valley Communication Inc. a Massachu- Norcal Broadcasting Corp.: Donald C. fulfill bankruptcy proceedings. Ann. May 15. setts corporation. Assignment was requested Johnston, president (60 %) and others. Mr. for change in location. Principals remain Johnston is sole owner of used car lot, 50% KCLE Cleburn, Tex. -Seeks assignment of same and no monetary consideration in- owner of factoring company. and 40% owner license from Jim Gordon Inc. to KCLE Inc. volved. Action May 13. firm. Ann. May for $152,235. Principals of Jim Gordon Inc.: of electronics distributing Jim Gordon, president (100 %). Mr. Gordon KSWS -TV Roswell, N. M.-Broadcast Bu- 15. is owner of KCLE -FM Cleburn, Tex. Prin- reau granted assignment of license from WHCT Hartford, Conn.-Seeks assign- cipal of KCLE Inc.: Earle Fletcher, presi- Frances Maye Barnett, Paul B. McEvoy ment of license from RKO Phonevision Co. dent (100 %). Mr. Fletcher is owner of and John A. Barnett Jr., executors of to RKO General Inc. for purpose of merger KBAN Bowie, Tex., vice president and estate of John A. Barnett, deceased, to between the two companies. in which latter 25% owner of background music firm and Bryant Radio and Television Inc. for will be surviving corporation. RICO General vice president and 20% owner of car leasing $250,000 and $234,375 in obligations. Princi- Inc. is owned by General Tire and Rubber, firm. Ann. May 10. pals: Bryant Radio and Television Inc. is Thomas F. O'Neill, chairman. Ann. May 8. 65% owned by Caprock Broadcasting Co., KWFA Merkel, Tex. -Seeks assignment of licensee of KCBD -AM -TV Lubbock Tex. WLCO Eustis, Fla. -Seeks assignment of license from John Curtis to Harold D. Joe H. Bryant, president. Caprock is also license from Carroll M. Barringer, deceased Nichols for of $36,935 in debts. co- assumption owner of Lubbock Television Cable Co., to Artimesa H. and Davis H. Barringer, Principal: Harold D. Nichols, owner. Mr. CATV system in Lubbock, Tex. Action May executors of estate of Carroll M. Barrin- Nichols is owner and operator of farming ger. (none before, 100% after). Ann. May 8. 13. and ranching interests and also is operator WOLF Syracuse, N. Y.- Broadcast Bu- WINI Murphysboro, 111.-Seeks assignment of some oil interests. Ann. May 15. reau granted transfer of control from John of license from Robert D. and Martha M. WCHV and WCCV -FM1 Charlottesville, Va. S. Riggs (100% before, none after) to Rapp to Ralph A., James E. and Marion A. -Seeks assignment of hcense from Eastern Edwin A. Berstein (none before, 100% Dunn and Dale W. Adkins d/b as Radio Broadcasting Corp. to Evans Communica- after) as custodian for Robin B. Martin. Station WINI for $123,000 and assumption tions System Inc. for $390,000. Principals of Consideration: $50,000. Mr. Berstein is major of $14,000 note. Principals: Robert D. and Eastern Broadcasting Corp.: Roger A. stockholder in WKNY Kingston, N. Y.; Martha M. Rapp (each 50%). Principals of Neuhoff, president (69.3 %) and Louise H. WMBW -AM -FM Meadville, Penn.; WPIC- Radio Station WINI: Ralph A., Marion A., Neuhoff. Mr. and Mrs. Neuhoff are licensee AM-FM Sharon Pa.; WGRD Grand Rapids, James E. Dunn and Dale W. Adkins (each of WHAP Hopewell Va. and WCVS Spring- Mich. and W11RU Muskegon, Mich. Mr. 25 %). Ralph A. Dunn is 33.3% owner of field, Ill. Principals of Evans Communica- Bernstein also publishes weekly newspaper, auto dealership and concrete company and tions Systems Inc.: Edward S. Evans Jr., The Woodstock (N. Y.) Week. Action May 33.3% owner of real estate and investment chairman of board (100 %). Mr. Evans is 14. firm. Marlon A. and James E. Dunn are chairman of board and has interest in WSLV Ardmore, Tenn.- Broadcast Bureau also 33.3% owners with Ralph A. Dunn in Evarie Corp. and Lockhart Manufacturing granted transfer of control from Jerry E. above businesses. Mr. Adkins is salesman Corp., Detroit and is director and stock- Puckett (30.16% before, none after) to E. D. for WINI. Ann. May 15. holder in Evans Products Co., manufactur- Hildreth (34.8% before 64.97% after). Prin- KBAB Indianola, Iowa -Seeks transfer of ing concern, Portland, Ore. Ann. May 8. cipals: E. D. Hildreth, president (34.8 %), control from Robert E. Ingstad Jr. (100% WEET Richmond, Va. -Seeks assignment Ike G. Hobson, secretary (33.9 %), Jerry E. before, 51.2% after) to Town and Country of license from Raymond B. Bentley to Puckett, vice president (30.16 %) et al. Mr. Broadcasting Co. (none before, 48.4% after). WEFT Radio Broadcasters Inc. for purpose Hildreth has no other business interests in- Transfer is for purpose of incorporation of incorporation. No monetary consideration dicated. Mr. Puckett is physician. Consid- and addition of personnel to station. involved. Principal: Mr. Bentley is sole eration: $8,000. Action May 10. Principals: Robert E. Ingstad Jr., president owner. Ann. May 15. KXYZ -AM -FM Houston- Broadcast Bu- (51.2 %) and Glenn R. Olson, vice president reau granted transfer of control from (48.4 %). Consideration: 20,000. Ann. May 14. ACTIONS Public Radio Corp. (100% before, none WKKY -FM Erlanger, Ky.-Seeks assign- WGAA Cedartown, Ga.-Broadcast Bu- after) to American Broadcasting Companies ment of license from Ken Thomas, Inc. to reau granted assignment of license from Inc. (none before, 100% after). Principals Christian Broadcasting Association Inc. for J. Franklin Proctor to James H. Faulkner of Public Radio Corp.: Lester Kamin, presi- $36.000. Principals of Ken Thomas Inc.; and associates for $200,000. Mr. Faulkner dent (55 %), Max Kamin, secretary- treasurer Kenneth R. Thomas, president. Principals owns WBCA and WSSM(FM), both Bay (30%) and Billy Goldberg, vice president of Christian Broadcasting Association Inc.: Minette, Ala.; WLBB and WBTR -FM both (15 %). Consideration: 20,000 shares of ABC Edwin M. Mortenson, president (75 %) and Carrollton, Ga. and WAOA Opelika and stock, valued at approximately $1 million, Jack M. Mortenson, executive vice presi- WFRI -FM Auburn, both Alabama. Mr. plus assumption of obligation not to ex- dent, secretary and treasurer (25 %). Messrs. Faulkner is also owner of weekly Baldwin ceed $1.5 million. Mortenson are pastors of church and owners of WTOF Canton, Ohio. Ann. May 8. WSBS Great Barrington,Barrington Mass. -Seeks as- signment of license from Berk- shires Inc. to Northern Berkshire Broad- COMMUNITY ANTENNA ACTIVITIES casting Co. for $180,000. Principals of WSBS- The Berkshires Inc.: J. Leo Dowd, presi- dent. Principals of Northern Berkshire The following are activities in com- standing stock of Suffolk Cable Corp., Med- Broadcasting Co.: Donald A. Thurston, presi- ford, N. Y., which included CATV fran- dent, treasurer (51.2 %) and William H. munity antenna television reported to chises in Brookhaven and Southampton. Vanderbilt (48.8%). Northern Berkshire is BROADCASTING through May 15. Reports both Long Island. licensee of WMNB -AM -FM North Adams, Kings Mountain, N. C.-Kings Mountain Mass. Ann. May 15. include applications for permission to Cable TV Inc. has applied for an exclusive WWAY(TV) Wilmington, N. C. -Seeks as- signment of license from Cape Fear Telecast- install and operate CATV's, grants of franchise. System would offer 12 channels ing Inc. to Clay Broadcasting Corp. for for installation and monthly fees of $10 and $1,335,572.52. Principals of Cape Fear Tele- CATV franchises and sales of existing $4.95, respectively. City would receive 5% of casting Inc.: William G. Broadfoot Jr., installations. annual gross revenues or $2400, whichever president, Charles B. Britt, secretary- is greater. Company is headed by Jonas treasurer (each 30 %) et al. Mr. Britt is Bridges, gen. mgr. of WKMT Kings Moun- 75% owner WIRY Plattsburg, N. Y. Princi- Indicates franchise has been granted. tain. pals of Clay Broadcasting Corp.: Clay Stigler. Okla. -Dr. Philip Head of Car- Broadcasting Corp. is 100% owned by The negie, Okla.. has been granted a franchise. Charleston Mail Association, owner of High Springs, Fla.-Micanopy Cable TV, Partner will be Garland E. MacPhertrldge, Charleston (W. Va.) Daily Mall, 50% owner that city. newspaper distributing firm. Offices: Llyle Inc. (multiple CATV owner) has been grant- B. Clay, president and treasurer and ed a franchise. System will provide six TV Delmont, Pa. - WHJB Cablevision, Buckner Clay, vice president and secre- and two FM channels using underground Greensburg, Pa. (multiple CATV owner), has tary. Mr. Llyle Clay is sole owner of transmission lines. Installation and monthly been awarded a 25 -year franchise. Other realty company. Mr. Buckner Clay is fees will be $10 and $5, respectively. City applicant was Telephone Utilities of Penn- 90.36% owner of retail hardware sales com- will receive 3% of annual gross revenues. sylvania, Newlonsburg, Pa. pany. Ann. May 10. St. Lucie county Fla.- Martin County Latrobe, Pa. - An Altoona, Pa., group WPKO Waverly, Ohio-Seeks assignment Cablevision Co. (multiple CATV owner) has headed by Dr. H. R. DiGiacobbe has pur- of license from Ohio Quests Inc. to Alfred been granted a franchise to extend its oper- chased Highland Cable Corp. (multiple Dienert and Walter F. Bennett for $21,000. ations into the county except for Ft. Pierce. CATV owner) and Conemaugh Cable TV Principals: Alfred Dienert and Walter F. Long Island, N. Y.- Cornelia Corp., New Corp.. both Latrobe, for an undisclosed sum. Bennett (each 50 %). Messrs. Dienert and York (multiple CATV owner), has purchased The two companies will be combined to Bennett are 50% partners in Walter F. form Highland Video Corp. Bennett and Co., radio and television ad- 100% outstanding stock of Suffolk Cable of vertising agency. Mr. Dienert is director of Shelter Island Inc. for 50,000 shares of Cor- Brigham City, Utah -Wasatch TV Co. has WFGW and WMIT(FM), both Black Moun- nelia common stock, and 80% outstanding applied for a nonexclusive franchise. In- tain, N. C. and KAIM- AM -FM, Honolulu. stock of Suffolk Cable of Smithtown Inc. for stallation and monthly fees would be $25 Ann. May 10. 60,000 shares of Cornelia common stock. New and $5, respectively. City would receive 2% WFMJ Youngstown, Ohio -Seeks transfer owner had previously acquired all out- of annual gross revenues. 84 (FOR THE RECORD) BROADCASTING, May 20, 1968 SOME writers for television think tried to improve the quality of pro- Paul Monash is a fink. They said as How not to be graming, say meaningful things in a much when he appeared before about modest way through his own produc- 500 of their fraternity at a Beverly Hills tions. hotel one night last January in what squeezed out He realizes that an audience that was billed as a television craft forum. still roars with delight when a comic's The happening, arranged by the Writers pants falls down does not become so- Guild of America, West, brought to- of television phisticated overnight. He knows the gether a panel of veterans from televi- message better be sugar- coated with sion's gold -plated age of dramatic melodrama and entertainment values anthologies to report on what those how to fit, work effectively, grow within or it won't be swallowed. early years were really like and to the framework of the tight little picture The job he has done with Peyton examine the present state of the much - that is television, the mover of mer- Place reflects, perhaps better than any- maligned art of television writing and chandise, not the great art form. Like thing else, his philosophy about televi- its dubious future. In other words it all thoughtful producers who have sion. The ABC -TV night-time serial was was to be one -part remembrance of adapted to television and not argued his first major project as an executive sweet things past and two -parts a curse for the medium to conform to their producer for 20th Century-Fox TV on all your establishment houses. impossible dreams, Mr. Monash has after spending three years in a similar But Mr. Monash, whose golden era capacity for MGM TV. With the pos- credentials include frequent contribu- sible exception of The Beverly Hill- tions to Studio One, was to show no billies, probably no other program has patience for nastalgia, little use for re- been more often used as a sort of criminations that evening. Unlike Tad WEEK'S PROFILE generic way of denigrating television Mosel, Stirling Silliphant and Nat than Peyton Place. The very title is Hiken, the other members of the panel, usually accompanied by a snort. he has become a pillar of the television Yet it's odds on that most of the establishment as a hyphenate executive show's severest critics have not watched producer- writer, with the emphasis de- it often if at all. For Peyton Place gives cidedly on the executive. And unlike consistent evidence of being well- acted, hundreds in the room, his attitude is sensitively directed, intelligently written. no longer puckered by the bitterness of Indeed, it achieves what it sets out to rejection. Instead he delivered a hard, do- provides a reflection of American realistic appraisal of television past and morality and values in a melodramatic present and of the writer's responsibil- setting. It's slick, saleable and it com- ity for much of what has happened. municates. TV Improvement There was a cer- Going into its fifth season and 450th tain number of peaks in television's old episode, Peyton Place-now thoroughly days, Mr. Monash acknowledged, but accepted -will wade into stories of there also were many profound valleys. deeper significance. The first Negro Television is better than ever today. It family will move into Peyton Place - offers the audience a much greater mother, father, two children -and their choice than 10 years ago. problems will be related to those of the A great deal of the responsibility of white characters in the series. In an- quality in television was up to them, other story, a teen -age girl will question Mr. Monash told the writers. Many why she doesn't have the same sexual writers forfeit this responsibility, he freedom as that of her divorced mother. claimed. They don't extend themselves, Paul Monash -executive producer, 20th Other Project Mr. Monash also is don't stick with a show during the func- Century-Fox Television, Los Angeles; b. executive producer of ABC-TV's Judd tioning part of a production. Instead June 14, 1917, New York City; BA, Uni- for the Defense (he was the series they over -commit, take on multiple as- versity of Wisconsin, 1936; MA, Colum- creator), another show that inches bia signments, promise to turn out scripts University, 1938; Merchant Marine, forward against the limits of what mass 1936.37 and 1939 -41; specialized intelli- shows on audiences used to accept. Next for several different an as- gence work, Signal Corps., U. S. Army, season, sembly -line basis. Don't whine about 1941-45; studied art in Europe, worked its second on the network ( "I tremble the conditions of the job, Mr. Monash at U. S. Embassy in Paris, 1949 -51; wrote for its time period up against movies," said in effect, learn how to contribute novel, "flow Brave We Live," 1948; says producer Monash), Judd will ex- wrote for "Foreign Intrigue" TV series amine meaningfully within the bounds of the in Stockholm, 1951-52; such untypical questions as the writer for lead- moral and medium. ing TV dramas of time: "Playhouse 90," legal dilemma of heart trans- Denying an accusation from the audi- "Danger," "Suspense," "Climax," "Studio plants. ence that he was cynical, contending One," "Theater Guild of the Air," "Philco But Paul Monash's sights are set be- instead that he's "dedicated, but prac- Playhouse," "Desilu Playhouse," 1952 -58; yond television at this time. He has wrote novel, "The tical and realistic," Mr. Monash went Ambassadors," 1954; produced his first movie, "Deadfall," wrote two -part pilot for "The Untouch- on to tell the writers: "I love to be ables," 1959; created and was execu- starring Michael Caine, for 20th Cen- loved. I think I will leave here hated tive producer of "Cain's Hundred," 1961; tury -Fox and will be executive producer by most. I'm trying to say things you executive producer for MGM N, 1958-61; of another, "The Sundance Kid and executive producer, instead of things. 20th Century-Fox TV, Butch Cassidy," with Paul Newman, should hear, nice 1962- present; executive producer, "Pey- that will have Television is a tough medium for free- ton Place." 1964 -present; executive a $10 million budget. pro- He doesn't think dom of expression and a lot of you ducer, "Judd For The Defense," 1967 - of his movie work will be squeezed out by it." present; m. Caren Lenay of Germany; as an extension of television. "It's a de- But practical and realistic Paul children- Stephanie, 11; Jessica, 7; parture," he says, indicating that it's the Monash has not been squeezed out. awards -Emmy for television play. "The direction he'd like to go in the future. Lonely Wizard," biography of Steinmetz, a "One is greedy in this business," Since starting as television writer some 1958; Edgar from Mystery Writers of the America ever-practical producer points 16 years ago -after a wild -oats period for "Judd," 1968; hobbies - out, "you of "bumming around "-he has learned tennis. can't let opportunities pass by." BROADCASTING, May 20, 1968 85 EDITORIALS Life imprisonment field of broadcasting. Such action would come close to public -utility type of regulation. It would involve a far more drastic intrusion into the economic operation of WILL a newspaper ever again acquire a television sta- broadcasting than any we have yet undertaken or than we tion (or even an AM or FM) in its market? have so far thought authorized or justified." The answer is no if the Antitrust Division of the Depart- The majority in that case comprised Rosel Hyde, Lee ment of Justice, as presently minded, prevails. There's Loevinger, James Wadsworth and Robert E. Lee. Robert E. nothing fuzzy about the division's attitude as set forth in a Lee? Isn't he the one who has joined with Kenneth Cox to memorandum to the FCC in opposition to the proposed propose the new affiliation regulations? $5.5- million sale of KFDM -TV Beaumont, Tex., to the En- If the type of regulation now proposed by Commissioners terprise Co., which publishes the only daily newspapers in Lee and Cox were neither "authorized" nor "justified" in the market. December 1966, it is neither authorized nor justified now. Assistant Attorney General Donald F. Turner, the man Neither the law nor the basic structure of television has who nailed the ITT-ABC merger, told the FCC it should changed in the interval. not approve the Beaumont sale without a hearing and that the department would become a party in opposition on antitrust grounds, alleging it would lessen competition. Who's It's hard to conceive of a merger of media in any market smoking what? that wouldn't lessen competition. The inevitable conclusion must be that the Antitrust Division will seek to block any I F the Congress is serious about looking for ways to cut future mergers of media in any market, whatever the eco- the federal budget, an easy place to make a start would nomic or public- service consequences. be on its own premises. The expenses run up by the House Assistant attorney generals come and go, as indeed Mr. Investigations Subcommittee in pursuit of undiscovered scandals in broadcasting are an extravagance that taxpayers Turner is doing June 1 to return to Harvard. His successor, Edwin H. Zimmerman, who has been the first assistant, is ought not to be asked to bear. expected to follow the Turner philosophy. Whether he will Its latest venture typifies the subcommittee's obsessed be around when a new administration takes over next search. It is bent on proving that the CBS -owned WBBM -TV January is doubtful. New Presidents usually bring in their Chicago staged a marijuana party to be filmed for presenta- own people and their own policies. tion on news programs. Nothing has been proved yet, but Under the Turner aegis the division is adroitly if im- what if it is eventually shown that the station's newsmen properly using the FCC as its cat's paw. ITT-ABC was had a hand in assembling a group of marijuana smokers Exhibit A. The Beaumont case is Exhibit B, and there are in a given place at a given time? So what? several others on the backburner. The FCC, under this To judge by their sanctimonious statements. some sub- unique distortion of antitrust law, is instructed to hold committee members were shocked to learn that WBBM -TV hearings on public- interest grounds in which the division filmed the criminal act of marijuana smoking without calling becomes a party. In the unlikely event that the FCC would in the police. It is left for us to wonder whether those con- defy the division and grant a transfer, the presumption is gressmen can possibly be unaware that investigative reporting the department then would sue on antitrust grounds, which in any journalistic medium frequently requires newsmen to is what it should have done to begin with. protect unsavory sources. With the department pre -empting the FCC on station Or is it possible that these same congressmen -and per- ownerships and a publicity-bent House Investigations Sub- haps others in government -have in mind the suppression committee maintaining a continuous watch on all FCC of aggressive journalism on radio and television? Federal broadcast activities, that agency becomes the captive of both harassment such as WBBM -TV is now enduring can lead only the executive and the legislative branches of government. to the neutralization of broadcasting as a journalistic force. The FCC by law is an independent agency. As it stands in today's confused climate, it has lost its independence. Written on the wind? As reported in the May 13 issue of this publication, the FCC has decided to put off until June 5 its considera- tion of radical proposals for network -affiliation restrictions. Perhaps the delay will give the commissioners time to clear their heads. To assist in restoring this whole matter to perspective we herewith present a passage from the majority decision of December 1966 approving the later- to -be- frustrated merger of ABC and ITT. The majority made these comments in rejecting proposals that a better way to strengthen ABC than by permitting its merger with ITT was to create regu- lation that would even out the affiliation strengths of major networks. Here is what the majority said: "As for taking more direct and drastic action to equalize competitive positions, such as by forcing a change in the ft.4t affiliation of individual stations, we consider this unwise, Drawn for BROADCASTING by Sid Nix unwarranted and incompatible with our basic mandate of "They're the production crew on the Julia Child cooking maintaining a competitive system of free enterprise in the show!" 88 BROADCASTING, May 20, 1968 RADIO MOVES! 'Only one other like it in broadcasting. Write for complete explanation and information today: Roy Bacus, General Manager, WBAP, P. 0. Box 1780, Fort Worth, Texas 76101. RADIO WBAP Dallas- Fort Worth 12th Market Represented Nationally by Henry I. Christal Co., Inc. LET VIKOA TURN YOU ON! rui university Library 'Rua turnkey services are designed to provide expert help in all phases of sys- get you from franchise to saturation tem operation. new subscription ... quickly and profitably. Whether you .plan a syigAi toy 19gó We design the system, install it, check want to upgrade an existing syst rfT, it out and get it running smoothly be- you owe it to yourself to check with fore we turn the key over to you. Fur- Vikoa. -aim. 36112 ther, we train your personnel and Call Collect today. 'alma THE HOUSE THAT SERVICE BUILT (Formerly: Viking Industries, Inc.) 400 Ninth Street. Hoboken, New Jersey 07030 N. Y.: (212) 943 -5793 N. J.: (201) 656 -2020 Wire WU: WUX-JHB, Hoboken, N. J.