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DIRECTOR ACTIVITIES- Jack Wert
May- June 2017
PERIOD AT A GLANCE 2017 2016
Number of Advocacy Contacts 7 6
Number of Trade Show/Conferences 3 2
Number of Tourism Industry Events 7 5
Number of PR Interviews/Communications 4 4 Promotional Activities 4 4
Advocacy
• DMAI Advocacy Committee Meeting • Conference calls with Visit Florida, Florida Assoc of Destination Marketing Organizations on pending legislation to reduce funding for Visit Florida • Phone calls & e-mails with Collier Lodging & Tourism Alliance on legislative issues • Communications with Florida legislative delegation on preserving Visit Florida funding • Meetings on sports complex designs • Meetings with County Finance and Clerk on tourism payment issues • Meetings with County Procurement on contract issues
Trade Shows/Tourism Industry Conferences
• Destination Marketing Accreditation Program Board Meeting Conference Calls • Collier County Tourism Alliance Board Meeting • IPW Trade Show in Washington DC to meet with tour operators, journalists and trade publishers
Tourism Industry
• Naples Depot meetings with Naples Chamber and Facilities and Budget Office on the new Information Center at the Depot • Meeting with Community Foundation on Greenway District Project • Presentations to Marco Realtors Assoc. • International Golf Tour Operators fam trip from Miami • Meeting with Fakahatchee Friends group on funding requests • Paradise Coast Blueway Committee meeting • Parks and Recreation meetings on booking of facilities for future events
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Public Relations/Communications
• Press interviews with Fort Myers News Press, NBC-2 and WINK TV • Collier New Hire Orientation on Tourism
Promotional Activities/Special Events
• Meeting with LPGA Championship 2017 and Chubb Classic 2018 event organizers. • Meetings with Pickleball event organizers and FBU event organizers on plans for 2018 events • Meeting with USGA golf event organizers • Meetings with FBU event organizers
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GROUP MEETING SALES REPORT
Debi DeBenedetto – Group Sales & Marketing Manager
May 10, 2017 – June 6, 2017
PERIOD AT A GLANCE 2016 2017
Number of Meeting Planner 96 86 Planners this month + Contacts
52 45 RFP’s sent in 25 days - Number of RFP’s leads sent potential $ 12 Million Number of Groups booked 5 18 groups booked!
Total Room Nights/Econ. Impact 3032 room nights $4,106,973.42 estimated for Period booked $1,055,936.30 Economic Economic impact Impact 9073 room nights booked Holding 150 open RFP’s with potential Econ. Impact = $54 million
Number of RFP Enhancement 7 new requests granted funds 6 (RFPE) Requests
Number of RFPE’s to Contract 2 4 booked 3 lost
Site Visits 6 2 Sites Patti Coles Undersea Cancelled site
Number of Shows Attended 3 1 Smart Meetings
Sales Activities this Period
• Attended Smart Meetings Orlando met with 38 planners one on one • Proof ads, newsletters • Prospecting phone and email and follow up on lead generation program with SDR 6 leads prospected. • Preparations and appointments for IBTM coming June 14 & 15 • Preparations and final confirmations for post IBTM Fam -9 total attending June 16-19 • Registered for CMITE, and Connect Marketplace • Declined to bid SITE TX tech conference CVB brought to hotels but they declined to bid it • Preparations to attend FADMO – Florida Association of Destination Marketing Organizations will attend June 7-9 - Education • Took on-line County training class – Time Management Skills • Interview with John Harbison writer for Insurance & Financial publication for article June 26, 2017 Tourism Staff Reports 11 A-H 4 of 65
• Interview with John Buchanan for another Insurance & Financial Story • Review of Newsletter statistics from Paradise Agency – Our newsletters get good response and open rates that show continued success – 12-15% open rates • Completed a study for Paradise Agency on successes of Medical and Insurance & Financial RFP increases after pushing to this market – Each of those markets has shown continued increases in Raps • Conducted a strategic marketing group sales meeting with 22 hotel/DMC and attraction partners to brainstorm group sales strategy for 2018 – May 18, 2017 from 1-3 pm – very productive – notes available upon request • Meeting with Hilton Marco Island Beach Resort & property site • Attended Charlotte County Tourism annual event as CVB rep May 12
Fam Activities:
• Planning for IBTM June 2017 – still pending Takes place June 16-19 • HelmsBriscoe Wellness Fam Sept 2017 – still pending – details complete
Sales Plan Goal Tracking
• Midwest Sales Rep Contract Labor job seeking project finally underway – RFP should be published June 7 – Reviews in July and hire start Oct. 1 with TDC and BCC approvals • Please Meet Maria Power our new Job bank sales assistant • Completed update new design for top 10 reasons planners should meet in Paradise • On track with sales & Marketing plan for groups • Pace Report shown below:
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TRAVEL INDUSTRY & LEISURE MARKET SALES REPORT
Claudia Cianfero
Dates May 6 – June 2, 2017
PERIOD AT A GLANCE 2016 2017
Number of Travel Agent Contacts 18 0
Number of Tour Operator 32 39 Contacts
Number of FAM’s/Site Visits 5 1
Number Trade Shows Attended 1 1 • • EVENTS RECAP • FAM’s/Site Visits: • Brand USA Brazil Tour Operator FAM • May 10 – 12, 2017 • Location: Florida’s Paradise Coast • Trends/Comments: We hosted 5 hand-picked tour operators that do business in the Paradise Coast. By seeing and experiencing the Paradise Coast first-hand these tour operators will go back and create packages to promote the destination. These are typically in conjunction with a pre or post stay in Orlando or Miami. See attached for list of participants and itinerary. • Group kayaking thanks to AWE
•
#NEXT 2017; May 16-18, 2017; Location: Cancun, Mexico • Trends/Comments: This is the second year that I attended this Latin American luxury tour operator show. June 26, 2017 Tourism Staff Reports 11 A-H 6 of 65
• Over the 3 days I met with 33 tour operators at one-on-one meetings, seminars and networking events. What stood out this year is that there is much interest in our destination from the Peruvian market. I met with several operators that want to start promoting Naples and Marco Island to differentiate themselves from the rest of the operators – they want to have something unique to sell. It seems that with the many direct flights into Fort Lauderdale and Miami from Lima that we are now on their radar. Argentina and Colombia tour operators continue to have interest and are requesting trainings in their offices.
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PUBLIC RELATIONS & COMMUNICATIONS REPORT May 2017
PERIOD AT A GLANCE
Number of Media Submissions from CVB PR - 125 Total 125 • 70 – Direct submissions, pitches • 55 – News release distribution Number of Journalists Hosted in Destination - 6 6 Total • 4 – How To Do Florida TV crew • 1 – Anja Beckman, Travel on Toast, freelance (Germany) • 1 – Natalia Manczyk – Viaje Mais (Brazil) Number of News Releases Written and/or News Releases – Issued by CVB - 5 • Collier Appoints Deputy Director Tourism/Sports – Ed Caum • UPDATE: Offseason Adventures for Families, Couples/Transformed Hotels, Dining Lead What’s New • Marco Island Guest Experience Transformed- IPW news • Naples Culinary Scene-IPW news • Golf is Great in Naples, Fla. – Website media center Publicity Highlights • Naples Florida Weekly: Weak Winter-Tourism (not included in agency reporting) #’s down in all but Collier – here’s why. • Naples Daily News: Collier saw tourism strengthen in April • 8 Cool Luxury Hotel Free Amenities • ConventionSouth 2017 “Top Hot Spots for Winter Events” • Association News – The Sunshine Factor: roundup of central, south Florida Top Staff Projects – J. Modys • Video shoot coordination, escort for How To Do Florida episode-artificial reef • Travel On Toast German blogger visit coordination • Planning, execution of social media activation for Nat’l Travel & Tourism Week • Direct activities of Digital team, LHG PR team • PRSA-SATW Travel & Tourism PR/Media Conference • Photo workshop with NatGeo photographer • Attend post-Pickleball tourney meeting • Copy edits to consumer e-newsletters and corresponding updates to linked web content June 26, 2017 Tourism Staff Reports 11 A-H 8 of 65
• FL SEE Board of Director’s meeting • JoNell, Buzzy – Serve as judges for Inn on 5th corporate meeting sandcastle contest • Ongoing addition of website articles, listings, events.
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DIGITAL & SOCIAL MEDIA REPORT
MAY 2017 2017 2016 PERIOD AT A GLANCE
Twitter Accounts (3) 194 Post, 3,741 Total Engagements, 283 Post, 2,607 Total Engagements, 89 Link Clicks, 111 New Followers, 97 Link Clicks, 150 New Followers, 109,354 Twitter Impressions 144,333 Twitter Impressions Facebook Accounts (5) 736 New Fans, 8,665 Engagements, 334 New Fans, 8,008 Engagements, 253 Post, 1,584,813 Impressions 77 Post, 806,493 Impressions Instagram Accounts (2) 43 Posts, 171 followers gained, 30 Posts, 66 followers gained, 4,836 Engagements, 805 Engagements
Website Enhancements
• Updated / Created Event / Deals / Partner Listings • Update Paradise Coast in the News website section • Updated Meetings Page Hotel Deals / Group Deals • Assist various partners with website listing assistance • Post Events to Paradisecoast.com Website • Post Various Deals to Paradisecoast.com Website • Update Sports Website Domain / Events
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SPORTS MARKETING REPORT- Ed Caum, Michael Obyc & Nicole King
June, 2017
PERIOD AT A GLANCE Event Name # ATTENDEES # ROOM DIRECT Approved Funding Acquisition NIGHTS VISITOR Funding Awarded Cost* SPENDING Amount FSSAA Boy’s 384 63 $223,112.00 $7,800.00 $4,436.00 $70.41 Volleyball State Championships USTA National 600 71 $91,800.00 $1,400.00 $852.00 $12.00 Clay Court Championships ITA Womens’s Pro 1500 415 $612,000.00 $7,800.00 $4,980.00 $12.00 Circuit Week 1 ITA Women’s Pro 1500 368 $612,000.00 $4,100.00 $4,100.00 $11.14 Circuit Week 2
Sweetbay 7300 212 $1,196,175.00 $4,850.00 $4119.16 $9.93 Memorial Cup
APRIL Events, 2017
Alligator Alley 940 201 $166,700.00 $2000 $2000 $9.95
FF Spring Classic 3105 551 $596,520.00 $5950.00 $5950 $10.80
*Acquisition cost is used in the sports tourism industry to determine ROI for funding spent.
Comparison Report
(May, 2016) (May,2017) Change Number of Events 4 5 +1 YTD Events 31 18 -13 Monthly Attendees 4623 11,284 +6661 YTD Attendees 38,151 50,374 +12,223 Monthly Room Nights 1814 1129 -685 YTD Room Nights 13,649 7640 -6009 Monthly Est. Direct Spending $749,700.00 $2,735,087.00 +$1,610,537.00 YTD Est. Direct Spending $14,720,550.00 $9,538,228.00 -$5,182,322.00 June 26, 2017 Tourism Staff Reports 11 A-H 11 of 65
Development Activities this Period
• Attended the monthly TDC and BCC Meetings Sports Council meetings • Visited all sporting events in June • Attended conference call Pro Watercross • Attended meeting with Parks & Rec staff regarding policy’s/procedures • Attended Kids Day at the Women’s Pro Tennis Circuit • Attended meeting with PR department • Attended Tourism staff meeting • Visited sporting venues in Palm Beach • Attended FSF Summit in Palm Beach • Attended conference call with FBU • Prepared executive summary for upcoming events • Hosted a site visit • Attended artificial turf project meeting • Updated Facebook Page Sports in Paradise • Updated Twitter feed @athleteparadise
June 26, 2017 Tourism Staff Reports 11 A-H 12 of 65
PARADISE COAST℠ FILM OFFICE
June 2017
PERIOD AT This Year Last Year Spending New or A GLANCE Estimate Repeat
Productions 1 2 $15,500 1 new
Working 4 8
Leads Meetings 1 1
Attended Events/ 1 2 Tradeshows Media 1 0
Assisted Location 1 1 Scouts
Production/Lead Highlights • Next U.K. – British fashion retailer did a week-long catalogue shoot
in Everglades City.
• The Produced By Conference, is a signature event of the Producers Guild of America, showcasing influential decision-makers in the
entertainment industry who represent the best of the diverse creative
community working in film, television, and digital. Attendees have an opportunity to network
with Oscar®-winning filmmakers, Emmy®-winning showrunners, and the next generation of creative
and innovative entrepreneurs. Prior to the conference, Film Florida is hosting a reception for PGA participants. • Working with Film Florida and its entertainment insurance members, the Film Commissioners have
updated and revised our hurricane preparedness plan for 2017. The customized document is available for all productions filming June 1 through November 30, 2017. (Attached)
Future Project Highlights
• Speedo/USA will be doing an extensive photo shoot at a local resort in September. June 26, 2017 Tourism Staff Reports 11 A-H 13 of 65
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DIAMONDE EUROPEAN REPRESENTATION SUMMARY OF ACHIEVEMENTS TOUR OPERATOR ACCOUNTS
Key Accounts Tour Operator Achievement Cost
Airtours (Austria) Secured and held training on the entire DiaMonde portfolio at the airtours call center in Vienna on May 9, 5 passengers in total
CANUSA Secured and scheduled a destination training for the travel agents in the Stuttgart office on July 4th, 2017.
Swiss Accounts Tour Operator Achievement Cost
Kuoni Secured and scheduled a destination training for the service team on August 8th, 2017.
TUI Switzerland Secured and scheduled a destination training for the service team on August 8th, 2017.
Benelux Accounts Tour Operator Achievement Cost
GoAmerika The feedback from Hans Tattersall who spend a week at the Edgewater Hotel with his family was excellent, we arranged special rates for his stay. He enjoyed the stay, especially the hotel. He and his family were experiencing a beach stay and a cruise afterwards, which they will now include in their offers online. They appreciated the relaxed and the high standards Naples offers, compared to other destinations like Frt. Myers and Kissimmee.
Secondary Accounts Tour Operator Achievement Cost
Schauinsland Reisen We held a telephone conference with one of the new product managers of the USA June 26, 2017 Tourism Staff Reports 11 A-H 19 of 65
product management Martina Yurdagel. We introduced ourselves and asked why the PAX number went down from 300 PAX in 2015 to 200 PAX in 2016 as well as the hotel exposure of NAP in the brochure, which went down from 5 to 2 hotels and now to only 1 hotel in the brochure for 2018. It’s the same situation for other Florida destinations. Unfortunately, this was due to some internal changes. They are planning to expand the Florida portfolio again for the winter offers in their online feature, which is bookable for their TAs as well as consumer. We have provided them with a selection of hotels for them to feature online, as there are only 2 hotels for now.
Usa-reisen.de Finalized online campaign: the newsletter to USD 2,999 over 60.000 consumer had an opening rate of 38% which is excellent, the click rate was 5,3% which is very high as well. The 2-week offer promoted in the newsletter was 50% more requested than the short-trip offer. We had a box for each city and from Naples, Marco Island and Everglades City Marco Island was the most interesting box. The landing pages were created in April and the Facebook posts were posted in May, on top of the 2 posts we could negotiate 2 more Facebook posts. The sales newsletter including offers, was sent out on May 19th. All in all, this campaign was very successful.
Faszination Fernweh Secured and scheduled a destination training for the service team on July 14th, 2017.
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TRAVEL AGENTS
Sales calls: Total of 31 personal visits to travel agents in Vienna, Munich, Dormagen and Wuppertal. Booking Assistance: Assisted 1 of agency (Reiseagntur Dick) with info on the Everglades. Support: Supported 1 agency (TUI Reisecenter) with a giveaway for an event in the travel agency. EVENTS
TUI live erleben o Dates: 30. April o Cities: Everglades, Naples o Profile /Number of attendees: about 120 travel agents and 20 of TUI staff o Feedback: TUI conducted their main annual TA event in Florida in April, named “Florida Live erleben”. We have achieved that NAP was included into the fam trip itinerary. 120 agents were accompanied by the TUI product team. The group was staying in different areas in Florida and came to NAP for an air boat ride with Wooten’s Everglades Airboat Tours. On their way to the Everglades many stopped in Naples on the Pier, Tin City and 5th Avenue individually, as it was suggested to them in their itinerary. NAP welcome backs as well as lunch boxes (Oyster House) were provided. The feedback from the agents was overwhelmingly great! All of them saw many alligators and had a blast during the tour, many spoke of the tour as their highlight during this fam. The product manager Carmen Kreps and her boss Robin Brückner were very happy with the outcome and enjoyed the tour themselves. The feedback from the agents who went to Naples, was excellent as well, they wished to have more time there, which was initially planned from our side but couldn’t be realized in the end from TUI sides. The whole fam had their final evening in Miami Beach, where Claudia Cianfero and Anne-Kathrine Graf joined the event as well and represented NAP and used the time for networking with the product team as well as the travel agents. All in all, it was a good outcome, but we would have wished to show the group more of the region. Willy-Scharnow FAM o Dates: May 3-6, 2017 o Cities: Naples, Marco Island, Everglades o Profile /Number of attendees: 14 handpicked travel agents have visited the area, all varying in age and experience o Feedback: The agents stayed in NAP for 3 nights and 2 whole days; one night at the Hilton Marco Island Beach Resort and Spa, which was great for them to see the renovations, which they liked very much, especially the breakfast at the beach; the second night they stayed at the Hyatt House Naples, which they enjoyed as it is close to Naples city center; the third night they stayed at the Holiday Inn Express & Suites Downtown Naples, where they especially liked the benefits the hotel has to offer. June 26, 2017 Tourism Staff Reports 11 A-H 21 of 65
The agents were impressed with the area. Many of the participants knew the destination but haven’t been to NAP personally. Their absolute highlights were the Dolphin Explorer Tour as well as the Conservancy of Southwest Florida. The entire group was very interested not only in the destination but also in the hotels they have visited. It was also perfect to start the tour on Marco Island so the agents could get the island feeling directly and see the advantages of the island. They enjoyed Naples as well and loved the atmosphere and the city center very much. They told us they could easily sell the destination to their clients and offer it as alternative to a medium-haul vacation as the summer rates in NAP are attractive. After they visited NAP they went to Fort Lauderdale and the feedback from Willy- Scharnow was, that they preferred NAP over Fort. Lauderdale. A personal follow-up email was sent to each participant accordingly. Second personal familiarization trip o Dates: May 2-3, 2016 o Arriving previously for the TUI fam and using the time in between the Willy- Scharnow fam trip and the TUI fam, Anne-Kathrine Graf organized and scheduled site inspections in Naples, Marco Island and the Everglades to complete her knowledge of the destination. Registrations / Preparations o Preparation Dutch newsletter (June 2017) o Input press release (May 2017) MARKETING
Type of Activity Details Cost
Expedia The reporting from the social media part of EUR 15,000 the campaign was good. We had one Facebook post, two on Instagram as well as two on Twitter. All together they reached 443,238 impressions. The postings reach was a little lower than they first expected. In future campaigns, we must discuss how we can get an even better outcome for the social media part. Please find report attached.
Facebook group Along with the Willy-Scharnow fam we achieved the participants to get a member in our NAP Facebook group and post from their accounts about their personal experiences in NAP, which worked very well and got interaction among the other group June 26, 2017 Tourism Staff Reports 11 A-H 22 of 65
members. We are counting 209 group members in May.
DiaMonde Facebook We could place a NAP dedicated Facebook post on our DiaMonde Facebook fan page with over 600 fans mostly travel agents and other travel industry partners.
Pinterest We have been expanding our NAP dedicated pin wall on the DiaMonde account and pinned images and German blog posts during May.
Facebook # posts: 15 #fans: 8634
#most successful post: 11.05.17 Tin City, reached 4324 clients, 158 reactions and 115 likes. Please find screenshot attached.
MEDIA / PR
Press release o We have sent out a press release focusing on the artificial coral reef to the media in DACH with assistance of PR agency Schirm Communications. The press release was sent on May 23, 2017. Blogger project o We have comprehensively researched among the travel blogger scene and identified 10 bloggers whom we would love to visit NAP in the future or have other cooperation’s with. To get as less budget involved as possible we have reached out to the bloggers and introduced ourselves as contact persons for cooperation’s and offered our assistance with accommodation and activities in NAP on availability, when they are in Florida. We will further monitor them and manage possible responses. Press request o We achieved a PR fam press request from Anna Dogadkina, she has an online magazine called spylista a magazine, focused on lifestyle themes including travel. She has many followers on her social media channels. Await further information from her side. PR FAM o Karin Beckmann from Travel on Toast a well-known travel blog in Germany visited Everglades City, she stayed at the Ivey House and did an Airboat tour as well as a kayak tour with Everglades Area Tours. Her feedback was excellent she enjoyed her stay and got a good impression about real Everglades feeling. She posted on Instagram live June 26, 2017 Tourism Staff Reports 11 A-H 23 of 65
videos (28,000 follower) during her trip and posted 1 post on Instagram and one on Facebook (11,500 fans) about her Everglades tours. Her blog post will follow in June. Please find screenshots attached. o Susann Grassow from Ich bin reisen a popular German travel blog accompanied the TUI live erleben fam and posted during her visit in Naples and the Everglades on her Instagram live (25,500 follower). PROJECTS
IPW Preparation o Preparation for IPW including preparation of market overview and update, comprehensive preparation of the meetings as well as manual appointment schedule. Social Media Meeting CVB o During Anne-Kathrine Grafs stay in NAP, she held a social media meeting with Buzzy Ford. It was discussed that from now on every 3 months during a conference call, they will update the German website, with new videos, articles and images. Furthermore, it was discussed to repost more German Instagram posts during popular German travel times such as the summer, it was also agreed to include even more German hashtags during this time to reach the travelers. Buzzy always includes 2 German hashtags on every post. Buzzy also showed Anne- Kathrine tips and tricks on the social media channels, for example on how to create an ad, which she can do now by herself, this will save the CVB the agency cost for placing the ad. PR/Blog management system o The media requests have increased and to manage the requests and the media publication, mainly the follow up, we have established a management system. From now on we will not only document each contact in our CRM system, but also will report it in our sheet and will systematically contact journalists as well as blogger to build a closer personal relationship. Insider Tip List o We updated our Insider tip list and added new tours and culinary highlights as well as new images. We added the Hyatt House Naples as wells as the Hawthorn Inn and Suites Naples to the hotel suggestions. OTA Holidaycheck Conference Call o We held a meeting with Aleksandar Lukin from the marketing team of Holidaycheck. This OTA and rating portal gets more and more market share from the insolvency competitor Unister, therefore we scheduled a call to see how we can work together. Holidaycheck is a rating portal as well as the find the best offers of the Tour Operators in Germany for the consumer on their website. They offer hotels to display themselves with content on their website FOC, it wasn’t possible to include destination info so far, but there will be a change and starting October/November 2017, there will be the possibility also for destinations to place information. In 2016 Holidaycheck had 232 room nights in NAP. Next to the FOC website content they have an online June 26, 2017 Tourism Staff Reports 11 A-H 24 of 65
travel magazine with great content. In the magazine, there is a lot content for medium-long distances as this was their core business. They are expanding their international content and offer marketing packages, many of them based on a cooperation for 12 months with different actions such as social media postings, articles, banner and newsletter. He reported that they haven’t worked with any other Florida destination so far. He will do a competitor analysis and send us proposal accordingly. CONSUMER
Brochure fulfillment: 14 in total HIGHLIGHTS IN JUNE
IPW Washington D.C. Press release theme culinary highlights NAP, June 2017 B2B & B2C NAP newsletter, June 28, 2017 TO Training DER Touristik, June 27, 2017 TA Sales Calls Saarland, June 22-23, 2017 TA Sales Calls Palatinate region, June 19, 2017 TA Sales Calls Algaeu, June 27-29, 2017 TA Sales Calls Dusseldorf, June 27, 2017 Dutch newsletter via Bell Marketing, June 10, 2017 MARKET NEWS
Economic Overview Germany Germany Economy Outlook The German economy increased by 0,6% in the first quarter. Especially the production of the production industry helped the increase. The manufacturing sectors and the industry production expanded. The business climate is excellent. The growth of employment continues to be dynamic. In almost all economic sectors arise new jobs. The price development noticeable accelerated. The private and governmental consumption have a noticeable growth. (Source: BMWI)
Tourism Market Overview Germany Market share gains in Germany TUI is profiting from hotels and cruises expansion, and claims to be winning market share in Germany with high single-digit revenue growth for the summer 2017 season.
Europe’s largest tourism group increased overall turnover by 3.3% to €6,382 million in the half-year ending March 31, 2017. The seasonal loss in operating profits (reported EBIT) was reduced to €310.8 million from €422.9 million last year, and the overall group loss was reduced to €308.6 million from €394.9 million. June 26, 2017 Tourism Staff Reports 11 A-H 25 of 65
At constant currency rates and on a like-for-like basis excluding the late timing impact of Easter 2017, underlying EBITA improved by 6.3% to a seasonal loss of €193.3 million. Including foreign exchange translation and the Easter timing impact, it declined by 3.8% to -€214.4 million.
The key drivers were higher profits from the hotels and cruises businesses. TUI’s hotels business improved operating profits (reported EBITA) by 26% to €120 million and underlying EBITA by 28% to €122.8 million, on turnover up 13% to €300 million. The cruises business, now including Thomson Cruises, increased turnover by 12% to €346 million while EBITA was up by 52% at €75 million.
Among the major source markets, the Northern Region (including the UK) had a 5.3% turnover drop while the underlying seasonal loss widened by 14%.
The Central Region (Germany, Austria, Switzerland, Poland) increased turnover by 2.1% to just over €2 billion in the half-year but the underlying loss deepened by 30% to €143.7 million. The main reason for this was a €24 million financial impact from the higher than usual sickness levels in TUIFly Germany, where many pilots called in sick last October amidst a dispute, resulting in many flight cancellations.
More positively, TUI Germany delivered an improvement in its trading performance, with market share gains and an increased range of holidays and departure airports, the group noted in its half-year report. The result from aviation was impacted by additional aircraft repair costs as well as the timing of Easter.
Prospects for the summer 2017 are looking good for the German market leader. TUI has a 7% increase in revenues for summer 2017, based on a 4% rise in customer numbers and a 3% improvement in average selling prices. The company has now sold 62% of overall capacity for this summer.
The revenue increase is well ahead of the 3.2% growth in summer sales for the overall German package holiday market (as of end-April), which market researchers GfK calculated from their latest monthly analysis of travel agency sales.
Overall, TUI said that current trading for summer 2017 is in line with expectations. Trading revenue is 8% ahead of prior year at group level, with customer numbers up 4% year-on-year. Lower demand for Turkey and Egypt is being offset by greater demand for Greece, Spain, Cape Verde, Cyprus and long-haul destinations such as the Caribbean.
Commenting on the group’s half-year financial performance, CEO Fritz Joussen said: “Our transformation to an integrated tourism business is on track. We are delivering strong growth in our hotel and cruise brands. These two segments June 26, 2017 Tourism Staff Reports 11 A-H 26 of 65
contribute half of our operating result on a full year basis. The TUI Group is changing quickly – our guidance remains unchanged despite a challenging environment. We reiterate our guidance to deliver at least 10% growth in underlying EBITA this year.”
However, Joussen was unable to say when the planned joint venture between TUIfly and Niki might take off. He said talks with the European Commission over the venture are continuing but left it open whether the airline might launch in winter 2017/18 or next summer. The airline holding was originally planned to be ready to launch in summer 2017.
But the TUI CEO reiterated the advantages of the planned airline venture. “It’s a win-win situation for both parties,” he said. In addition, the overall German leisure airline market would profit when over-capacity “gets sorted out a bit”. (Source: Fvw May 17, 2017)
TUI and DER dispute market leadership TUI and DER Touristik are arguing over who is Germany’s largest tour operator for long-haul holidays.
TUI has claimed that it has overtaken DER Touristik, the long-standing market leader for long-haul holidays, and is now Germany’s number one in this segment.
The Hanover-based company has substantially expanded its long-haul program in recent years and has increased customer bookings thus. Nearly every fourth booking is now for an exotic destination. “Long-haul holidays will be among the growth markets in the years to come,” predicted tourism director Marek Andryszak.
TUI said it has a 16% rise in long-haul bookings for the summer 2017 season, with strong demand for major destinations such as the USA, Canada, Mexico, Caribbean, Mauritius, Indonesia and the Maldives. It also has high double-digit increases for smaller destinations such as Sri Lanka, Jamaica and Kenya.
The company claimed that, per its market research, it is now the largest long-haul tour operator brand in Germany. However, this claim only covers the ‘TUI’ brand and not its other German brands such as Airtours, its luxury tour operator, and budget brand 1-2-Fly, a spokesperson confirmed.
But DER Touristik was quick to respond and stress that it remains the overall number one for long-haul holidays, when all the two groups’ brands are considered. “DER Touristik remains market leader to long-haul destinations,” declared René Herzog, CEO Central Europe. June 26, 2017 Tourism Staff Reports 11 A-H 27 of 65
According to fvw information, both companies are right. TUI is now the largest single long-haul brand, ahead of Dertour, Neckermann, FTI and Meier’s Weltreisen. But at a group level, counting all brands, DER Touristik (Dertour, Meier’s, Jahn) is still number one ahead of TUI (TUI, Airtours, 1-2-Fly), Thomas Cook (Neckermann, Thomas Cook Signature) and FTI.
Thomas Cook and FTI have also expanded their long-haul programs in recent years to profit from rising demand and to try to increase their market shares as well. (Source: Fvw May 3, 2017)
German Market trends: German travel agents predict strong demand for individual holidays Individual holidays, cruises, city trips and long-haul holidays will be the main growth travel segments in future, German travel agents believe.
The vast majority of agents had clear views about which market segments will grow in future, the recent fvw survey of travel agency opinions about tour operators found.
Demand will rise for individual holidays (85%), cruises (84%) and domestic holidays in Germany (76%), agents predicted. City trips (58%), cultural holidays (55%), long- haul holidays (56%), luxury holidays (56%) and active holidays (45%) are also all seen as having good growth potential.
In stark contrast, only 19% of agents said that demand will grow for traditional beach holidays, although 68% said demand is likely to remain stable, and just 13% predicted an actual decline.
As a result, an overwhelming 78% of travel agents expect it will become more important for tour operators to specialize more in future.
Views were mixed, however, about the importance of tour operator brands. Nearly half (47%) said that a brand is an important (or very important) factor when selling holidays. But even more (58%) claimed that their customers do not care about tour operator brands and are mostly interested in prices.
German travel agents were optimistic that the present market conditions will continue for the foreseeable future. Only 34% feared that they will increasingly lose customers to online sales channels, and just 42% predicted that the number of tour operators will decline in future.
These views also reflect their dependency on tour operators, who generate about 83% of the combined revenues of the agents surveyed. June 26, 2017 Tourism Staff Reports 11 A-H 28 of 65
In the fvw survey, owners and sales experts from 212 representative travel agencies were asked to give their views on market trends and to evaluate 20 named tour operators in terms of various criteria on a scale of 1 (very good) to 6 (very bad). The results of the tour operator rankings were already reported on fvw.com last week. (Source: Fvw May 9, 2017)
April showers dampen summer holiday bookings German travel agents saw an 11% drop in summer holiday bookings last month although demand was better for winter holidays, according to new figures. Travel agencies in Germany recorded an 8% drop in overall holiday sales in April despite cold and rainy weather, the latest representative sales analysis of 1,500 agencies by market researchers GfK found. In comparison, there had been a 7% sales increase in April 2016. The downturn was partly due to this year’s late Easter holiday, when sales are traditionally lower.
Summer bookings, which accounted for 77% of all sales last month, slumped by 11% in April (compared to a 3% rise in the same month last year). However, taking into account March, when summer sales soared by 8%, the two months combined showed a 2% fall.
As a result, cumulated sales for summer 2017 holidays fell back by two percentage points from last month to 3.2% growth as of end-April. Most summer months showed booking falls in April, led by July and including May, August and October.
In contrast, there were good early bookings for winter 2017/18 holidays as tour operators opened up more of their winter programs for travel agency bookings. Sales rose by 5% and accounted for over 19% of total sales last month.
There was also a slight 1% rise in late sales of winter 2016/17 holidays, leaving the November 2016 – April 2017 winter season showing an overall 2.7% drop in sales.
The GfK figures were similar to those in the monthly survey of 2,500 agencies by IT services company TATS. This showed a 6.1% drop in leisure travel bookings in April, due to the Easter holiday impact, following a 12.8% rise in March. (Source: Fvw May 11, 2017)
German tour operators expand ancillary sales Thomas Cook and TUI are trying to increase bookings of additional holiday products through travel agents as customer wishes change.
Germany’s two largest tourism groups are both building up their ancillary sales of diverse travel products, such as flight seat reservations and upgrades, room upgrades, transfers and excursions. Customers are increasingly seeking alternatives to standard packages by demanding more individualized products and services, according to senior managers. June 26, 2017 Tourism Staff Reports 11 A-H 29 of 65
Christian Funk, Thomas Cook Group’s head of ancillary sales, said: “Customers want an increasing individualization of their trip. The ‘0815’ standard package holiday is declining.” He said that many customers want information from travel agents about additional offers at the time of booking.
To meet this customer demand, the tour operator has invested a seven-digit euro sum in the ‘Cook & Book’ platform where travel agents can book additional services such as flight and room upgrades after the main package holiday has been booked. However, only 8% of short-haul holiday customers and 15% of customers on long-haul trips have so far booked any additional product.
“Travel agents are missing out on a great potential,” Funk said. “For travel agents, sales of ancillary products are a customer loyalty tool and can differentiate them from online portals,” he pointed out.
Thomas Cook Germany sales manager Carsten Seeliger said his target is “no trip without an ancillary”.
For its part, TUI already set up a separate department three years ago under the management of Linda Lüdde to develop ancillary sales. Her team handles sales of additional flight products and destination products such as excursions.
“Customers want ever more individual services. And they are also ready to pay more for them,” she explained. Seat reservations and car rentals are the most popular ancillaries but bookings of the more than 1,000 available excursions are also rising.
TUI’s main competitive advantage is that German travel agents can book the additional product as part of the main package holiday booking through the company’s reservation system Iris Plus. Cook does not yet have an integrated booking solution but instead it pays travel agents full commission for ancillary sales while TUI only pays a 5% commission. (Source: Fvw May 3, 2017)
Cruise firms and specialists score best German travel agents rate cruise lines and specialists higher than all-round tour operators, a new fvw study found.
TUI Cruises, Hapag-Lloyd Cruises and Studiosus are Germany’s three best tour operators, the in-depth survey of travel agents’ views, needs and wishes showed.
In the survey, owners and sales experts from 212 representative travel agencies were asked to evaluate 20 named tour operators in terms of various criteria on a scale of 1 (very good) to 6 (very bad). These included ‘reliable quality’, ‘fair commissions’, ‘availability/exact pricing’, and ‘value for money’. June 26, 2017 Tourism Staff Reports 11 A-H 30 of 65
TUI Cruises came out top of the overall ranking, clearly ahead of sister company Hapag-Lloyd Cruises and cultural travel specialist Studiosus. Three all-round tour operators – TUI, Schauinsland-Reisen and DER Touristik – came 4th to 6th respectively, followed by Aida Cruises and river cruises firm A-Rosa, and Southern Europe specialist Olimar.
Looking at the most important criteria, the overall top three - TUI Cruises, Hapag- Lloyd Cruises and Studiosus – were rated best for ‘reliable quality’ (which agents defined as the key factor) as well as for ‘availability/exact pricing’ (the third-most important sales factor). Schauinsland-Reisen came first for ‘fair commissions’ (ahead of TUI Cruises and Hapag-Lloyd Cruises) and for ‘value for money’ (followed by TUI Cruises and Studiosus).
Several major tour operators such as Thomas Cook (10th), Alltours (11th) and FTI (15th) scored surprisingly poorly in the overall ranking of 20 major tour operators. Cook was last but one in the category of ‘fair commissions’, while FTI was a very low 18th in the category of ‘complaints’.
But the worst scores went to dynamic packaging specialists Tropo, JT, LMX and Vtours. They suffered from lacking a clear profile in the eyes of travel agents, along with poor product availability and inexact pricing. (Source: Fvw May 4, 2017).
June 26, 2017 Tourism Staff Reports 11 A-H 31 of 65
OMMAC, LTD. MONTH/YEAR: MAY 2017 PREPARED BY: UK & IRELAND OFFICE
HIGHLIGHT OF THE MONTH:
Thomas Cook Florida Buzz Training Day and Networking Dinner, Peterborough, 10th May
We partnered with Visit Florida during a Florida Takeover Training day at leading UK tour operator, Thomas Cook. We spent the day with the Thomas Cook sales/ reservations team, based in Peterborough and engaged with a large number of agents directly in order to raise their knowledge of Florida’s Paradise Coast. We also trained additional members of the Thomas Cook team, in particular the customer service team who deal with clients wishing to change their holiday destination due to unexpected events. The extra knowledge of the region helps promote Florida’s Paradise Coast to their customers of which, the majority spend time in the central Florida region first. With Thomas Cook’s additional Miami service – our region is an excellent fit as UK visitors enter Florida via Orlando & can depart via Miami.
We participated with other Florida partners and had a dedicated Florida area in ‘the street’ (main corridor) area of the Thomas Cook offices, which receives a high footfall from Thomas Cook staff. We reached one on one training and discussions and held individual meeting with the produce & marketing teams. Over 40 agents attended the training session and were very keen to learn as much as they could about our region.
In the evening we participated with a networking dinner for 12 key members of the Thomas Cook product and marketing teams. This was a very efficient & effective way to confirm our support for their Florida program and build ongoing relationships. During both events we reached over 52 Thomas Cook staff.
Attendees at the evening co-hosted dinner: • Kelly Munday – Campaign Support Manager • Andrew Pickering – Media and Partnership Manager • Ella Brighty - Campaign Support Executive • Charlotte Aldridge – Senior Media and Partnerships Manager • Julian Stockdale – Contractor • Jill Townsin – Regional Product Manager • Jill Thompson – Head of Specialist Product • Jaime Thompson – Commercial Manager • Amanda Fitch – Contact Centre Team Manager • Caroline La Niece – Advertising Manager • Heather Sharpe – Head of Commercial Specialist • Finola Murtagh – Digital Content Assistant
June 26, 2017 Tourism Staff Reports 11 A-H 32 of 65
Oonagh, UK&I Office participating with the training workshop at Thomas Cook’s new offices in Peterborough
MARKET UPDATE:
Virgin Holidays to open refurbished flagship London store Virgin Holidays will re-open its flagship vroom store in London following refurbishment. The revamped store on High Street Kensington follows a concept seen in the operator’s nine other dedicated vrooms across the UK. The new-look outlet will be open for business from June 2 featuring a dedicated area for children, a lounge and bar.
Virgin Holidays managing director David Geer said: “Customers have loved the experience that they get in our concept vroom stores, so we’re delighted that our High Street Kensington store will be providing that fantastic experience to our London customers. “This store has been redesigned to inspire customers to experience their next adventure and we’re really looking forward to opening our doors in June.”
Just You adds Thailand, Florida and the Swiss Alps Singles specialist Just You has added Florida for 2018 as well as tours in Thailand and the Swiss Alps. All Just You holidays include scheduled flights, transfers, accommodation and the services of a tour manager and local guides.
Air Europa signs web deal with Ryanair
Air Europa is hoping to increase its profile in the UK following the signing of a new deal with Ryanair. Ryanair customers can now book Air Europa flights via Ryanair.com to 16 countries in the Americas including the US with departures effective immediately.
June 26, 2017 Tourism Staff Reports 11 A-H 33 of 65
BA lifts off at Birmingham after 10-year absence
BA withdrew its flights from Birmingham in 2007 when its regional airline business was sold to Flybe. However after the successful launch of services from Stansted last year, BA has continued to grow its regional routes and chose to restart flights from Birmingham after 10 years. Currently flying only to Europe destinations BA Chief executive Alex Cruz has commented he is ‘excited about the future opportunities’ for BA flights from Birmingham.
Aer Lingus ‘to hire 200 cabin crew’ to meet transatlantic demand
Aer Lingus is being tipped to hire 200 new cabin crew to cope with increasing demand for US flights. The demand comes from increasing numbers of passengers flying from the UK to Ireland to avoid Heathrow and connecting to transatlantic flights from Dublin.
The Irish carrier owned by British Airways parent International Airlines Group is to announce the addition of cabin crew this week. Connections via Dublin and Shannon airports are being favoured by travellers because passengers can pre-clear US customs to speed up arrival in America.
Some passengers from UK regions prefer to fly to Dublin to avoid congestion at Heathrow or because it is easier to fly to Ireland than to travel to London. Dublin airport’s capacity eases the pressure on Heathrow as it waits more than a decade for a new runway. Airbus says it expects Dublin to become one of the most important emerging hubs in Europe in the coming years.
UPCOMING EVENTS DATE SPECIAL EVENT LOCATION
3-8th June IPW – International Trade Show Washington DC
22-25th June Pre- IAGTO FAM Trip & golf tournament Florida’s Paradise Coast
25 – 29th June IAGTO – North America Convention (NAC) Miami
6th July Visit USA Independence Day Ball London
June 26, 2017 Tourism Staff Reports 11 A-H 34 of 65
MARKETING/SALES/PROJECTS & ACTIVITIES:
Upcoming Events Ongoing planning and monitoring for effective and productive activation within the activity and events we are participating with to ensuring maximum ROI for the destination.
UK Advisory Luncheon for Tour Operators, Airline and trade media partners with Visit Florida, 12th May – London.
We participated with the Visit Florida UK Advisory Luncheon in Central London, in order to network with leading trade partners and tour operators – 19 leading UK travel industry attended. The meeting is an excellent opportunity to learn directly from the trade how Florida is performing and to ascertain the significance of any external influences which could be affecting sales, including current economic climate, terrorism and currency exchange. As industry partners we have the opportunity to update the guests on our region and confirm our support for their activity and programs into our area. On behalf of the Florida partners Oonagh presented an update on how our CVB & the regions of Florida are opposed to the Visit Florida budget cuts and supporting the Governor and Visit Florida to ensure the budget will remain. We participated and co-hosted this meeting with 16 Florida partners in attendance.
L-R Lisa Barrington, Ocean Holidays, Casey Hurford, Attraction World, Mark Tanner, BA Holidays and Oonagh, Paradise Coast, UK&I Office
L_R Oonagh, Paradise Coast, UK&I Office, Alison Ward, Virgin Atlantic Airways and Sonia Lee, Delta Airlines
June 26, 2017 Tourism Staff Reports 11 A-H 35 of 65
See below UK industry guest list: VISIT FLORIDA UK Advisory Luncheon
Friday May 12th, Balthazar London
First Last Company Name
Industry Guests:
Alan Wilson Bon Voyage Travel & Tours
Mark Tanner British Airways Holidays
Marc James British Airways Plc
Tom Dale DNTA Travel Group
Lyn Bradley Kenwood Travel
Charlotte Aldridge Thomas Cook UK & Ireland
Simon Woodward Trailfinders
Steve Dean Travel Republic
David McLaren US Airtours
Alison Ward Virgin Atlantic Airways
Isla King Travelopia
Sonia Lee Delta Airlines
Lisa Barrington Ocean Holidays
Steve Hartridge BMI publishing
Emma Hook Virgin Holidays
Summa Barton Attraction Tickets Direct
Casey Hurford Attraction World
Linsey McNeill TravelMole
Melissa Tilling Funway
June 26, 2017 Tourism Staff Reports 11 A-H 36 of 65
IPW – 3- 7 June 2017 – Washington DC Final preparations for the leading international trade show. Assisting with some last minute appointment requests and amendments – working closely with the CVB on the upcoming event. Ensuring all additional invitations for Visit USA UK & Ireland reception and other events are coordinated accordingly, including support for the CVB hosted event.
IAGTO – NAC pre-fam – 22-25 June 17 – Florida’s Paradise Coast We continue to manage and execute this excellent opportunity – working closely with IAGTO regarding the invitations and details of the outline itinerary which are live on their website. Currently finalizing attendees where the host partners review the tour operator requests in order to select targeted operators able to produce increased business for our destination. The fam opportunity to NAC delegates attending the annual North America Convention in Miami in June will provide the destination with a legacy event following our successful hosting the NAC for the first time in 2013. We are working closely with the CVB & reaching out to our industry partners for support and participation – IAGTO members are first consideration. Anticipated numbers to attend between 10- 15 leading decision makers from global golf tour operations, including hosts. Our Industry partners confirmed are Ritz-Carlton Resorts, Naples Beach Hotel, Greenlinks, LaPlaya Beach & Golf Resort, Pure Florida and Naples Transportation & Tours. Final confirmations are in place for the full itinerary.
IAGTO NAC Event, 25 – 29 June, Miami Scheduling of appointments for the IAGTO Convention opened this month and we have been strategically targeting influential tour operators to book meetings with them during the course of the event. The Florida’s Paradise Coast schedule is now almost fully booked, with just a couple of appointments to fill over the next week or so. We have reached out to operators that we feel will offer most benefit to Florida’s Paradise Coast and have the greatest potential to work with the region, expand product and grow sales.
British Airways Individual FAM Trip A key member of the British Airways Management Team is travelling to our region on her personal vacation with her family, ahead of IPW. We liaised with Michelle to arrange a welcome pack upon arrival, as well as contacting her hotel the Naples Grande to see if they might be able to assist with a room upgrade etc.
Thomas Cook Co-op Campaign We are currently managing Florida’s Paradise Coast’s participation with Thomas Cook co-op campaign – themed: ‘There’s more to Florida than you think’. We are ensuring all copy has approval. We have already approved a range of banners to be hosted on thomascook.com and their 3rd party sites. Additionally we are working on the printed brochure page and e-brochure that will target their customer database and link to our Industry Partners tactical offers. See final copy attached.
June 26, 2017 Tourism Staff Reports 11 A-H 37 of 65
BA & BA Holidays Co-op Florida Campaign – April-May’17 We are working closely with British Airways to maximize Florida’s Paradise Coast’s participation with the BA co-op Florida campaign, and ensure highly targeted messaging for our destination. The campaign consists of two commissioned native articles on AOL and Huffington Post.
We have completed copy for a selection of highlight points and sent now following the initial brief – all currently checked and approved copy and images. We are working closely with the CVB & PR office to approve all copy, Images and Logo while safeguarding the tight timelines. The planned articles are ‘Live Like a Local In…Naples, Marco Island & Everglades’ and ‘Alternative Ways To Explore Florida’s Paradise Coast Spectacular Everglades’. Again with a call to action via BA Holidays and special offers from our Industry Partners.
Assisted industry partner Inn at Pelican Bay
We researched on behalf of Inn at Pelican Bay regarding a request from UK company ‘ Hands Up Holidays’. We checked with V Florida and Brand USA. It seems they are a London based company (family run) – that specialise in 'luxury volunteer vacation'. This is perhaps not our focus market and as we have never worked with them – we recommended payment upfront and careful with contract as probably very small numbers.
Travel Counsellors Florida Partners Co-op Activity, April – May 17
As part of Visit Florida’s takeover day with Travel Counsellors, which we attended in April, the final activity involved a co-op B2B communication. The Florida focus e-newsletter was distributed to 1,028 travel counsellors in the last week of May 2017. For the copy we provided background information on Naples, Marco Island & the Everglades as well as three ‘must do’ activities when in the destination.
Travel Counsellors e-newsletter
June 26, 2017 Tourism Staff Reports 11 A-H 38 of 65
Virgin Holidays Co-op Florida Campaign – April-May’17
Ongoing - approval of this campaign and now activated. We are managing the activation to ensure Florida’s Paradise Coast participation. We further negotiated with Virgin Holidays to feature Naples, Marco Island & the Everglades prominently within the overall campaign and have the call-to action for our Industry Partners special offers. We have sent refreshed assets for the project and are working closely with the Virgin Holidays team regarding the creative for the Print, Digital and OOH content – including all approval.
PUBLIC RELATIONS
Publication/ Date of Angle/ Industry partners Status PR Value Circulation travel Theme update/ publish date
A league of their B-roll Florida themes No industry partners Pending own: US Road footage episode, were involved on this Trips (BAFTA sent of the featuring occasion – simply the Air dates not $1,489 award winning). Everglades Everglades provision of b-roll officially footage released – James Cordon’s said to air TV show on Sky around 1 August 2017
Viewership ratings: 1.39 million
Sunday Times Discussed Never heard of Rod and Gun Club Completed (National with classical US online/offline journalist road trips? Article released newspaper) potential Something $28,074 dining different to th 17 March options Route 66. 2017 Circulation:
789,145 June 26, 2017 Tourism Staff Reports 11 A-H 39 of 65
Selling Travel Press What new in Completed (Trade release 2017. publication) sent to 1. Everglades Naples $918
journalist received 1/5th in 2. Quinn’s on the March issue Circulation: Beach Marco Island 14,925
Independent Simon Film series on Completed (National visited our the less online/offline region on familiar 1. Lemon Tree Inn Naples had 1 $71,0000 2. The Dock at newspaper) 22nd – destinations in page and Crayton Cove video online. 23rd Florida 3. Joanie’s Blue Crab Present by October Café th respected Circulation: 4. 5 Avenue journalist 75,127,812 Simon Calder
SOCIAL MEDIA ACTIVITIES
Activity Status/Result
We continue to keep a presence on @ParadiseCoastUK continues to grow @ParadiseCoastUK. The twitter and facebook followers and get support through retweets accounts stay relevant by posting and and likes. retweeting trending subjects as well as continuing with inspiration travel posts.
We are researching a proposal for Facebook advertising campaign in order to grow the number of fans on our Facebook page. By targeting friends of friends, we will increase our following and thereby increase interaction on our page.
June 26, 2017 Tourism Staff Reports 11 A-H 40 of 65
A selection of Facebook and Twitter updates this month
Facebook #wisdomwednesday
June 26, 2017 Tourism Staff Reports 11 A-H 41 of 65
Monthly Report
May 2017
Brazil
MARKET INFORMATION
• After two years in a recession, the economy grew 1.12% in the first quarter, says the Central Bank. Influenced by a record crop harvest, the central bank's indicator of economic activity rose 1.12% in the first quarter over the last three months of last year, shows data released on Monday (http://m.folha.uol.com.br/mercado/2017/05/1884114-atividade-economica-cresceu-112-no- primeiro-trimestre-diz-bc.shtml) • On April 28 that the Federal Court authorized the baggage charges, with the suspension of an injunction that prohibited the new rules of the Commercial Aviation Association (ANAC). In the last 15 days, the four Brazilian companies Azul, Latam, Gol and Avianca have spoken about how the new measures will be. See the changes in the link (http://www.mercadoeeventos.com.br/noticias/aviacao/aereas-anunciam-novas-regras-para-despacho- de-bagagem-veja-o-que-mudou/ ) • The corruption News broadcasted on May 18 resulted in an increase in dollar rates that reached 9%. In some exchange stores, the rate reached R$4,00 for a dollar. (http://www.panrotas.com.br/noticia-turismo/mercado/2017/05/dolar-em-alta-mercado-repercute- denuncia-contra-temer_146629.html?lista )
• CVC bought Trend Group, in a business transaction evaluated in over USD80 Million that will add to the group six more companies, Trend Operator (national and international hotels plus other products for leisure and corporate), Shop Hotel (low-cost for B2B product sales), TC World (air consolidator), Trend Travel USA (US based company), Trend Tech (technology) and VHC - Vacation Homes Collection (house rental company in the US). (http://www.panrotas.com.br/noticia-turismo/mercado/cvc-adquire-grupo-trend-por-r-258- milhoes-saiba-os-detalhes_146282.html?voceViuDestaque
• Brasilturis newspaper published an article on tendencies in the Latin American tourism market, based on an analysis from Euromonitor International. The article states that three groups must receive special attention from destinations in the near future: people over 50 year old (the number of tourists in this segment will grow 40% until 2020, reaching nearly 90 million people), independent professionals (from 2010 to 2016 over 7 million people invested in their own businesses) and women travelling by themselves (women “empowerment” already has its place in the tourism market. In Brazil, one in every 8 women plans to travel, by herself, in 2017. This segment represents 3 million travelers, and is not at all related to age. It can range from 18 to 86 years old). (Brasilturis #800, May 2017) June 26, 2017 Tourism Staff Reports 11 A-H 42 of 65
TRADE
Leisure Sales Calls / Meetings
Name Market Company Objective and Outcome Follow Up
With the new Azul Viagens – TO system online and new Av. Marcos flights leaving Penteado de U. Ricardo Bezerra from Recife to Rodrigues, 939 – Training will be done Orlando, Azul BR [email protected]. Torre Jatobá, 9th after IPW on a date wants to br floor – Barueri/SP – TBC by Azul. schedule a 06460-040 – FAM for 2018. Phone: 5511 We suggested 4134.9800 the month of May.
Ancoradouro was able to secure a Ancoradouro – TO The date in partnership with pending Av. Dr. Liráucio AVIANCA for the AVIANCA’s Cesar Turlão Gomes, 55 – upcoming FAM in definition. We BR Campinas/SP - August. The airline [email protected] proposed the 13024-490 will provide the group m.br second of with the tickets, and third week of Phone: 5519 one representative August. 21373034 will join us in the FAM.
OFB hasn’t sold OFB – TO Naples yet, but they We will assist Av. Tancredo are expanding their them in Neves, 805 – Suite portfolio to the USA. Paulo Bispo developing BR 601 - Salvador/BA – They will develop the new tour [email protected] 41820-021 products and then e- packages to mail market them to include PC. Phone: 5571 their mailing of 33415100 agencies.
Bárbara Picolo With the indefinition Barbara is BR Flytour – TO [email protected] of Visit Florida’s adjusted the participation in Feirão proposal for June 26, 2017 Tourism Staff Reports 11 A-H 43 of 65
Av. Francisco Flytour, we requested immediate Matarazzo, 1350 – an individual quote remittance to Torre II – 2nd floor from Flytour to PC for – São Paulo/SP – participate in Feirão. approval. 05001-100
Phone: 5511 4503.2525
MMT – TO Bruno was in São Francisco Paulo from June 20-31 Bruno Sá Matarazzo, 1350 - and provided Trend Will send us a BR Água Branca - São team will a feedback feedback on [email protected] Paulo/SP - 01144- on the sites he visited the FAM soon. 080 – Phone 5511 in the May FAM, in 4503.1444 Paradise Coast
Abreu – TO Sergio stated that the Sergio sold a Rua Lauro Muller, product is very good. New Year Sergio Vianna 116 – Suite 905 – He will open a new package while BR Rio de Janeiro/RJ – Abreu office in Brasília [email protected] still in the 22290-906 from next month on, r FAM. Good and will promote the Phone: 5521 prospects. products there. 2586.1806
Pirauá – TA Sent Pirauá is a big seller of Av. Bernardo Vieira collaterals, Zilda Moura Florida products, but de Melo, 4099 – digitals, video PE they have sold only [email protected] Piedade - links and Miami and Orlando so m Jaboatão/PE – image bank far. 54420-10 Phone: link. 5581 3062.3921
Orinter – TO Will send us Orinter Roadshow the project for Vitor Santos Rua da Consolação, BR Motorhome project evaluation [email protected] 247 – 8th floor – had to be adjusted. when it’s São Paulo/SP – ready. 01301-903 – June 26, 2017 Tourism Staff Reports 11 A-H 44 of 65
Phone: 5511 3514.4444
Trend – TO
Rua Alceu Amoroso de Lima, 470 – Ed. Marcus will provide us Niemayer – Suite with some dates for Marcus Campos 909 – Caminho das the training schedule, [email protected] BR On stand by. Árvores – where we can partner m.br Salvador/BA – with Trend to 41820-770 capacitate the agents.
Phone: 55713016.1500
Embarca – TA Sent Rua Martins collaterals, Ribeiro, 137 – Embarca’s #1 product Agnes Vilela digitals, video PE Hipódromo – is Florida, and they links and [email protected] Recife/PE have sold Naples before. image bank Phone: 5581 link. 99665.0854
We had a meeting to Is PC able to IGLTA – Association talk about the LGBT provide IGLTA actions he was Clovis Casemiro Phone: 5511 9692- with a LGBT BR developing and how 05454 informal [email protected] we could help to guide, or develop more his brochure? event for next year.
We sent them Aldeia – TA all the Aldeia is starting to collateral Tatiane Costa Estrada da Aldeia, promote new available, and [email protected] PE Km 4,5, 3947 – destinations to their will assist in r Suite 13A – Aldeia clients, and will add developing dos Camarás – PC to their portfolio. Camaragibe/PE the products if necessary. June 26, 2017 Tourism Staff Reports 11 A-H 45 of 65
Phone: 5581 3352.0231
Igarassu – TO Igarassu has just Sent Rua Centro started developing collaterals, Juanice Barros Comercial, box 26C their international digitals, video PE [email protected] – Igarassu/PE portfolio, and is links and interested in Florida image bank Phone: 5581 destinations. link. 99996.4115
They are specialized in luxury groups with guides, Honeymooners and Weeding, experience packages and Queensberry – TO gastronomy. The Avenida São Luís, argument they use for 165 – República - not selling too much Training to be Cristiane Lago BR São Paulo/SP - Florida is that the schedule after 01046-001 guest finds easy to the IPW. buy it thru internet Phone: 5511 and the passenger do 3217.7100 not need a travel agent or tour operator assistance. They are interested in niche trainings for staff
Numatur – TA
R. Campos Sáles, Sent 71 - Centro, Santo Selling Florida for the collaterals, Erica do Carmo André/SP - 09015- last years, but not digitals, video SP 200 [email protected] Naples or Marcos links and Telefone: 5511 Island. image bank 4994.4000 link.
June 26, 2017 Tourism Staff Reports 11 A-H 46 of 65
Sucesso – TA Sent Works with groups, Rua João Batista de collaterals, and takes big Carvalho, 99 – São digitals, video Alane Alves numbers to Florida. Sebastião links and PE Has included Naples in [email protected] Carpina/PE – image bank their itineraries m Phone: 5581 link. They will before, but mostly 3621.4503 add PC to Orlando and Miami. their portfolio.
Tboholidays – Sent Broker Tboholidays is a hotel collaterals, broker platform based Rua André digitals, video in Dubai that is now Fernandes, 205-A – links and Diego Souza operating in Brazil and BR Suite 01 – Itaim image bank expanding to the [email protected] Bibi – São Paulo/SP link. We will northeast of the – 04536-020 connect them country. They will to hotels as Phone: 5511 include PC products. requested. 3078.1550
BTL – TA
Av. Tanchedo Sent Neves, 620 – Suite collaterals, 1604 – Mundo BTL has requested Teka Araujo digitals, video BA Plaza, Caminho das more information on links and [email protected] Árvores PC and its highlights. image bank Salvador/BA link. 41820-020 - Phone: 5571 3367.1349
CVC – TO CVC Bahia has been Sent Av. Luis Viana Filho, selling Florida. They collaterals, Ricardo Coelho 13223 – Ed. Hangar are aware of all PC digitals, video BA Empresarial II – products available [email protected]. links and Suite 104 – Paralela and will send out an br image bank – Salvador/BA – e-mail MKT to their link. 41500-300 - Phone: agency portfolio. 5571 3500.6100 June 26, 2017 Tourism Staff Reports 11 A-H 47 of 65
Leandro stated that American Airlines AA might bring back We will keep Leandro Lustosa Bahia – Airline the direct flight from monitoring BR Salvador to Miami, and pushing [email protected] Phone: 5571 which would be great for new 9633.8312 news for PC. Not in a Florida flights. near future though.
MICE Sales Calls / Meetings
Objective and Name Market Company Follow Up Outcome
Training
Name of Number of Market Training Follow Up Company Staff Trained
Agents were very responsive to the training. The quiz in the end promoted the Present destination and highlights to all discussion regarding the agents. the destination and the exchange of information among Visit Florida them, who helped Partner BR 60 each other answer Training the questions correctly.
Panrotas: http://www.panrotas. com.br/noticia- turismo/eventos/201 7/05/veja-fotos-da- June 26, 2017 Tourism Staff Reports 11 A-H 48 of 65
capacitacao-do-visit- florida-em-sao- paulo_146721.html?p esquisa
Mercado & Eventos: http://www.mercado eeventos.com.br/noti cias/visit-florida-quer- atrair-mais-visitantes- para-fora-do-eixo- miami-e-orlando/
Promotions (Joint Marketing Activities – JMA’s)
AVIAREPS is quoting and preparing a list of Co-Op and Trade actions for 2017. We will send this as soon as possible.
Tour Operator Market Description – Coop Actions Launch/Start Status Name
Only one training and the FAM Tour missing. Second training scheduled to June Packages on website: in Ribeirão Preto, SP countryside. Date will be defined soon. FAMTour will place Ancorado Final stages. BR in August/2017, uro sponsored by AVIANCA. Date to be confirmed according to airline availability, to second or third week of August. June 26, 2017 Tourism Staff Reports 11 A-H 49 of 65
Shows / Sales Missions / Fam Trips (Media and Trade) / Other Name Market Description Date Status
Finalized. All PB hosted a FAM in partnership with Brand USA, for operators 5 TOP Tour Operators: Trend, MMT, 55 Destinos, enjoyed and Schultz and Abreu. The FAM was divided into three learned a lot destinations: New York, Palm Beaches and about the Naples/Marco Island. destination. All activities planned were done and From May feedback is Brand SP, Rio 4 to 12. excellent. We USA and Palm have sent them a FAM Paraná Beaches 7 few questions to to 9. answer regarding the content of the trip and future actions. As soon as we get all answers we will send the over to
PC for analysis. June 26, 2017 Tourism Staff Reports 11 A-H 50 of 65
MEDIA RESULTS
Media Meetings
Objective & Name Publication/Media Market Meeting Follow Up Notes
Talita Viagens S/A BR Meeting Discuss new opportunities
Leo Vidal Maior Viagem BR Meeting Discuss new opportunities [email protected]
Cristina Massari O Globo - Boa BR Meeting Discuss new opportunities Viagem [email protected]
Fernanda Lara I'm Press - Media BR Meeting Discuss new opportunities database tool [email protected]
Mirela TopClip - Company of BR Meeting Discuss new opportunities
[email protected] clipping
Natália Manczyk Viaje Mais / Viaje BR Meeting Press Trip opportunity [email protected] Mais Luxo June 26, 2017 Tourism Staff Reports 11 A-H 51 of 65
DIGITAL RESULTS
Viajando a Dois
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Coisas que Amamos
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Nana Me Leva
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Panrotas
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Natalia Pelo Mundo
Natalia Pelo Mundo
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Natalia Pelo Mundo
Natalia Pelo Mundo
Natalia Pelo Mundo
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Natalia Pelo Mundo
Natalia Pelo Mundo
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Natalia Pelo Mundo
Revista Viaje Mais
Revista Viaje Mais
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Revista Viaje Mais
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Revista Viaje Mais
Revista Viaje Mais
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Revista Viaje Mais
MEDIA LINKS
• Viajando a Dois http://viajandoadois.com/12-lugares-para-lua-de-mel-em-2017
• Coisas que Amamos http://coisasqueamamos.com/tag/everglades/
• Nana Me Leva http://nanameleva.com.br/naples-uma-cidade-super-fofa-na-florida/
• Natalia Pelo Mundo https://www.instagram.com/p/BUmLmorjh-7/
https://www.instagram.com/p/BUnlLHKDPPK/
https://www.instagram.com/p/BUqLXfDjX1O/
https://www.instagram.com/p/BUrjBNGjsN-/
https://www.instagram.com/p/BUs4aa2jiPz/
https://www.instagram.com/p/BUxHmXEj7LL/
https://www.instagram.com/p/BUx2j8_jwRt/
https://www.instagram.com/p/BUz4e2cDzcu/
https://www.instagram.com/p/BU0zXL7jFog/ June 26, 2017 Tourism Staff Reports 11 A-H 62 of 65
• Revista Viaje Mais https://www.instagram.com/p/BUz-BMaDGb0/ https://www.instagram.com/p/BUx0bogjGya/ https://www.instagram.com/p/BUviWwIj1_G/ https://www.instagram.com/p/BUu8tmVjoKO/ https://www.instagram.com/p/BUrXxm_jJeZ/ https://www.instagram.com/p/BUnnIiYDiQA/
MEDIA VALUE
PUBL. MEDIA MEDIA SUBJECT CIRCULATION DATE VALUE
Viajando a Dois 12 Places for Honeymoon in 2017 4-29 TBC TBC
Coisas que Amamos Airboat Tour in The Everglades 5-22 TBC TBC
Nana Me Leva Naples: a cute city in Florida 5-8 TBC TBC
USD Panrotas See photos of the training of Visit Florida in Sao Paulo 5-24 510,000 6,000.00
Instagram Natalia Pelo USD 9 Posts May 17,100 Mundo 1,800.00
Instagram Revista Viaje USD 6 Posts June 2,766 Mais 1,200.00
USD Total 529,866 9,000.00
SOCIAL MEDIA
Facebook Paradise Coast
Facebook address is www.facebook.com/paradisecoastbr
We achieved a significant rate of engagement and have now over 18,427 likes on the page.
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Promoting The Everglades
Post with video Post promoting the pet-friendly month June 26, 2017 Tourism Staff Reports 11 A-H 64 of 65
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Promoting Naples Pier