MITT 2007, GIFA 2007, Champions Night, Moscow Dusseldorf

SYMA-SYSTEM AG Panoramastrasse 19 CH-9533 Kirchberg/Switzerland Phone ++41/71 932 32 32 Fax ++41/71 932 32 33 [email protected] www.syma.ch 62 SYMA-Worldwide 2 3 Tradeshow Marketing 62 HEADQUARTERS SYMA HOLDING AG • CH-9533 Kirchberg • Tel. ++41 71/932 32 32 • Fax ++41 71/932 32 33 • e-mail: [email protected]

ARGENTINA FRANCE JAPAN RUSSIA ISTH 2007, Geneva E • D • I • T • O • R • I • A • L Anselmi Industria Publicitaria SACI NORMALU SA SHUKOH CO., LTD. INTERFORM Ltd. Fraga 111 Route de L’E.D.F. Solid Square East Tower 5F, Sokolnichesky val,1, Dear Readers, (C1427BTC) Buenos Aires F-68680 Kembs 580 Horikawa-cho, Saiwai-ku, Kawasaki-shi KVC Sokolniki, Tel. ++54 11 / 4 855 4683 Tel. ++33 389 / 83 20 20 JP-212-0013 Kanagawa Pavilion.14 Water, the Source of Life Fax ++54 11 / 4 855 4683 Fax ++33 389 / 48 43 44 Tel. ++81 44 / 543 5132 P.O.BOX 37 e-mail: [email protected] e-mail: [email protected] Fax ++81 44 / 541 2359 107113, Moscow SYMA offers companies large and small made- AUSTRIA GERMANY KUWAIT Tel. ++7 495 / 268 88 23/29 The internationally to-measure exhibit solutions, wherever they may SYMA-SYSTEM GmbH SYMA-SYSTEM GmbH KUWAIT ALUMINIUM EXTRUSION Fax ++7 495 / 737 89 18 Industriestrasse 3 Westring 11/Postfach 809 COMPANY W.L.L. (KALEXCO) e-mail: [email protected] active company specia- be. We consciously focus on this strength, since A-2120 Wolkersdorf bei Wien D-40721 Hilden 1/Düsseldorf Sabhan Industrial Area SLOVENIA Tel. ++43 / 2245 24 97 / 0 Tel. ++49 2103 / 49 06 0 Block-8, Street No. 84 EXPO COMM INZENIRING d.o.o. lizes in plasma products multinationals as well as SMEs set the bar very Fax ++43 / 2245 24 97 / 85 Fax ++49 2103 / 49 06 66 P.O. Box 24501 Plemljeva 8 – a field where the high- high for their global branding events. e-mail: [email protected] e-mail: [email protected] 13106 Safat 1000 Ljubljana www.syma.at www.syma.de Tel. ++965 / 474 5745/476 01 90 Tel. ++386 1 / 500 71 00 est quality and safety CHINA SYMA+Bruns Expo GmbH Fax ++965 / 471 0694 Fax ++386 1 / 500 71 10 standards reign, and As specialists in the production of global exhi- Beijing SYMA-EXHIBITION Augustin-Rösch-Straße 17 e-mail: [email protected] SOUTH AFRICA Engineering Co. Ltd. D-80935 München LIBYA BADDOW TRADING (PTY) LTD the reason why OCTA- bit concepts, SYMA supports companies around 188 Kang Jia Yuan Tel. ++49 89 / 354 904 10 ALETQAN COMPANY 82 Side road Jianguodonglu, Chaoyang District Fax ++49 89 / 354 904 11 Benashour street West Turffontein PHARMA is continually the world. And, because we are at home on all Beijing 100025 e-mail: [email protected] Tripolis/Libya 2190 Johannesburg, South Africa investing in improving its continents, we can offer clients great potential Tel. ++86 10 / 6556 8330 GREECE Tel. ++21821 / 340 43 98 Tel. ++27 11 / 433 32 60 Fax ++86 10 / 6556 8331 ARTIGIANI Fax ++21821 / 351 00 43 Fax ++27 11 / 433 17 17 production processes. savings and synergies. Besides our vast array e-mail: [email protected] e-mail: [email protected] Shanghai SYMA-EXPO LTD. EXHIBITION SYSTEMS The company’s 200 m² of tradeshow services and sophisticated system No. 368 Kele Road 12 Menekratous Str. MACAO SPAIN Changning District Athens GR-11636 SYMA-EXPO LIMITED DIFER S.L. stand is an ode to its technology, as an all-in-one supplier we also Shanghai 200335 Tel. ++30 2109 211 939 Alameda de Dr. Carlos d’Assumpcao #180 Paseo San Joan 58 Tel. ++86 21 / 6238 8811 Fax ++30 2109 211 937 Edif. Tong Narn Ah Central Comercial, Entresuelo 2a innovation capacity. The guarantee consistent branding. Fax ++86 21 / 6209 5166 e-mail: [email protected] 17 andar A, Macao ES-08009 Barcelona water theme is both con- GUANGZHOU office of Shanghai SYMA-EXPO LTD. Tel. ++853 / 287 236 22 Tel. ++34 932 / 65 80 97 Room 1501, 15th Floor, CTS Centre, No. 219 Fax ++853 / 287 236 33 Fax ++34 932 / 70 03 89 cept and three-dimen- Just do the math. Instead of dealing with 70 Zhong Shan Wu Road e-mail: [email protected] Guangzhou, China / Post Code: 510030 www.difer.es sional reality, with the or more partners, with SYMA you are using a Tel. ++86 020 / 8327 8332 SWEDEN whole structure shaped network. This cuts down on the interfaces and Fax ++86 020 / 8327 8686 SYMA • Superior in JB Company AB Klerkgatan 16 / S-70225 Örebro as a giant water drop and middlemen, shortening the supply chain and Shunde Global Exhibit Services and Guangdong SYMA-EXPO LTD. Tel. ++46 19 / 274 423 the transparency of clear making global branding much easier to ensure. Shiban Industrial area Clever Exhibit Systems Fax ++46 19 / 272 476 Lun Jiao Zhen, Shunde e-mail: [email protected] water reflected in the Guangdong 528308 SWITZERLAND Tel. ++86 765 / 7737 456 SYMA-SYSTEM AG elegant combination of Are you looking for an efficient all-in-one solu- Fax ++86 765 / 7738 770 Panoramastrasse 19 blue and white, the cor- tion? Then contact us or visit us at our stand at COSTA RICA CH-9533 Kirchberg RIGHETTI INTERNACIONAL S.A Tel. ++41 71 / 932 32 32 porate colors. Cabinets the EUROSHOP ’08 in Dusseldorf (February 23- Fax ++41 71 / 932 32 33 Plaza Obelisco Local # 7 and counters have been 27), the main industry event. Santa Ana San José, Costa Rica e-mail: [email protected] Tel. ++506 / 203 8271 www.syma.ch harmoniously integra- Fax ++506 / 203 8269 SYMA EXPO e-mail: [email protected] Case postale 1148 ted into the overall design. «Port- Thank you for the trust you put in us and I CH-1211 Genève 5 CYPRUS Tel. ++41 22 / 791 70 30 holes» in the exterior walls which hope you will enjoy reading this Report. DISPLAY ART LTD Fax ++41 22 / 791 70 31 serve as display cases and virtual P.O. Box 7108 e-mail: [email protected] CY-1642 Nicosia Tel. ++357 22 / 485 420 / 458 777 SYMA EXPO aquariums create a playful effect, Fax ++357 22/ 485 933 / 461 368 Riehenring 73 reinforced by the possibility of e-mail: [email protected] CH-4058 Basel Tel. ++41 61 / 686 94 00 engaging in a virtual bowling game CZECH REPUBLIC Fax ++41 61 / 686 94 01 MIBA spol. s.r.o. e-mail: [email protected] on a plasma screen – something Werner Stucki Lednická 17, 198 00 Praha 9 – Kyje Tel. ++420 241 / 404 595 MULTIDESK SA that was enjoyed by many visitors. SYMA Group Management Fax ++420 241 / 404 574 Rue des Finettes 88 e-mail: [email protected] / [email protected] Case postale 745 Large illuminated balls seemingly MEXICO 1920 Martigny DENMARK GRUPO OMEGA Tel. ++41 27 / 722 97 14 floating in the air spread a pleas- C • O • N • T • E • N • T • S Jysk Display A/S México City Fax ++41 27 / 722 93 26 st Morsøvej 1 At the 21 ISTH Convention at the Palexpo in ant light throughout the stand, HONG KONG Lago Como No. 128 e-mail: [email protected] DK-8800 Viborg B. C. SYMA-EXHIBITION Col. Anahuac Geneva, pharma giant OCTAPHARMA attracted while images projected on fabric Tel. ++45 86 / 62 69 00 GALVOLUX SA COVER PAGE 1 CONTRACTORS LTD. 11320 México D.F. Fax ++45 86 / 62 55 32 Via Cantonale SYMA at SuisseEMEX ’07, Zurich 38/F China Online Centre Tel. ++52 55 / 5203 2091 the attention of the many visitors with a «com- e-mail: [email protected] CH-6934 Bioggio 333 Lockhart Road Fax ++52 55 / 5203 2165 www.jyskdisplay.dk Tel. ++41 91 / 610 55 11 position of water drops». Using custom-built Wanchai/Hong Kong e-mail: [email protected] Fax ++41 91 / 610 55 22 TRADESHOW MARKETING 3-11 REPUBLICA DOMINICANA Tel. ++852 / 2673 9200 www.omegaexp.com.mx e-mail: [email protected] components, SYMA-Kirchberg created an with reports from all continents CARIFEX S.A. Fax ++852 / 2670 3841 GRUPO OMEGA Calle 12 de Julio No.1, Bella Vista UK environment rich in symbolism, which with its e-mail: [email protected] Guadalajara Santo Domingo Modular Solutions EVENTS 12-13 www.symaasia.com Av. Miguel López Tel. ++1 809 / 532 1565 Mulberry House flowing lines and open, sleek design gave pro- OSEC Foreign Trade Forum, Zurich de Legazpi # 665 Fax ++1 809 / 535 5883 42 High Street / Tilbrook SYMA + SD Kft. 44940 Guadalajara, Jalisco per expression to the dynamism and forward Philips Innovation Days, Shanghai e-mail: [email protected] Cambridgeshire P E28 OJP / UK Dózsa György út 1. Tel. ++52 33 / 3645 1949 Tel. ++44 1480 / 861 777 thinking of OCTAPHARMA AG. DUBAI U.A.E. H-1146 Budapest Fax ++52 33 / 3645 1855 Fax ++44 1480 / 861 999 INTERIORS 14-15 THE IMAGE WORKS Tel. ++36 1 / 460 1100 e-mail: [email protected] e-mail: [email protected] P.O. Box 60826 Dubai Fax ++36 1 / 460 1160 www.omegaexp.com.mx Museo Andalucia Barroca, Mexico URUGUAY United Arab Emirates e-mail: [email protected] NETHERLANDS Electronic Arts, Austria Tel. ++9714 / 2829700 ORMEX SRL www.syma.hu SYMA-SYSTEM Fax ++9714 / 2829711 Juan Manuel Blanes 1243 INDIA Verkoopkantoor Nederland SPECIAL 16 e-mail: [email protected] C.P. 11100 Montevideo Swift Corporation Bisonspoor 336, Toren 6 Tel. ++598 2 / 401 42 54 Universum Champions Night, Budapest ESTONIA 91 Udyog Vihar, Phase I NL-3605 JW Maarssen Fax ++598 2 / 403 18 89 JOHN BERGER EESTI OÜ Gurgaon-122016 Tel. ++31 346 / 55 51 00 e-mail: [email protected] Laki 9A / EE–0006 Tallin Haryana Fax ++31 346 / 57 89 00 • • • • • • Estonia Tel. ++91 / 124 243 9446 / 7 e-mail: [email protected] U.S.A. I M P R I N T Tel. ++372 654 6604 Fax ++91 / 124 500 3010 PANAMA Art Guild Inc. Fax ++372 654 6605 e-mail: [email protected] 300 Wolf Drive Publisher: SYMA-SYSTEM AG, RIGHETTI INTERNACIONAL S.A Thorofare NJ 08086 CH-9533 Kirchberg FINLAND ITALY Plaza Albrook Commercial Park Tel. ++1 856 / 686 4190 E-mail: [email protected] OY JOHN BERGER AB SISTEMI NON SISTEMI Calle Bella Vista, Ancón Local # 8 Fax ++1 856 / 686 4191 panels add a dynamic touch – in Vellamonkatu 30a Via Quintiliano 27 P.O. Box 0830.00661 e-mail: [email protected] Internet: www.syma.ch SF-00550 Helsinki I-20138 Milano Panama City the image of the company. Editor: HAUSMARKE, Agency Tel. ++358 9 / 413 07 700 Tel. ++39 02 / 501 603 Tel. ++507 / 232 6001 Fax ++358 9 / 413 07 711 Fax ++39 02 / 580 11041 Fax ++507 / 232 7677 Layout: SYMA-SYSTEM AG, Kirchberg e-mail: [email protected] e-mail: [email protected] e-mail: [email protected] © Copyright by SYMA-SYSTEM AG, November 2007 62 Tradeshow Marketing 4 5 Tradeshow Marketing 62

GRUPO OMEGA, Mexico MITT, Moscow Hannover Messe Industrie 2007 Productive platforms Black and Decker, the world’s largest pro- Zorba Dancing in Moscow Corporate Design in High-Tech Style ducer of electrical tools and accessories, gave SYMA partner GRUPO OMEGA an exciting pilot Europe’s largest industrial association, the project. The space was a court in the middle of German Machine and Equipment Construction a shopping center, the stand an orange island Association (VDMA), participated in this year’s Hannover Messe Industrie with 10 stands, taking up some 1,500 m². The represented trade associations were spread like a web over the various halls. The large exhibition was produced in collaboration with Messe Pro, from Lahnau. Versatile high-quality SYMA- MOLTO system components were used to build the stands.

In all of the stands the Association's corporate design was front and center in order to get the designed to attract the attention of the many VDMA brand message across. Part of the philo- shoppers. Built from SYMA-MOLTO 150 com- sophy behind the overall design was the desire bined with custom elements, it is used to show to create an open and inviting environment with a cross section of Black & Decker electrical a dynamic ambiance. However, the user-friendly, tools, household appliances and gardening contemporary presentation also had to provide a tools. Under the motto «Powerful Solutions», layout that separated and organized the different stands along the depth created an impression of the company sells its products in more than one Design and project management were in the branches of VDMA and its trade associations. different levels. The large wall and multiple four- hundred countries. hands of Display Art Plc, under the supervision of sided towers featuring the VDMA logo were visible Mr Savvas Nicolaou. The contemporary environ- from a distance. Behind the wall was a utility area ment with its sleek metallic look was built with the that included a kitchen, wardrobe, storage space help of Interform Ltd. Moscow. An original bridge, and meeting spaces. Here member companies an attractive information island, silver-tone MDF from busy group stands exhibiting under the VDMA panels and high-quality images make up only flag could discuss business in peace and quiet. Additional corporate design elements were also installed in the immediate vicinity. The attractive The MITT, the world’s third- glass wall behind the counter was a great vehicle same profiles were used as for the walls and largest travel industry show, for the association’s logo. Free-standing dividers combined with white fabric panels. The roof drew important players from the were used to reinforce the individual themes and was, where possible, supported by the wall com- VALSI the leading Mexican producer of pump tourism branch to the Moscow provide room for information and images. State- ponents to avoid the use of additional supports. generators and motors also relied on GRUPO Expo Center. One of them was of-the-art flat screens were built into the system Some other important unifying elements were the OMEGA’s vast experience for its stand. The the Greek Tourism Association, elements and used to announce current topics identical counters and tables, brochure stands, unique design was dominated by the company’s which brought 60 exhibitors The stand was to be both a meeting place and and events. display components, plants, etc. signature color, orange, and provided a together in a group stand with an information center, while reflecting the tech- spacious setting for the different product series. 1,200 m² of floor space. Under the part of the refined concept. Lattice partitions with nological expertise that is the hallmark of VDMA's The open design gave visitors plenty of room to theme «The Image of Greece in built-in, theme-related light boxes divide the exhi- activities. The roof components are a fixed part of VDMA’s Thanks to SYMA-MOLTO, it was possible to examine the exhibits from all sides. (Design by the 21st Century», trade associa- bits while maintaining the feeling of space and stand and screen it off from the hall ceiling. The produce all the corporate design stand structures KUBICO) tions, hotels and travel agencies transparency – a prime example of SYMA custom the customer asked – with great success and in a participated in the event. design from system components. The use of SYMA-MOLTO – which allowed for technically advanced format. The modular system an ideal marriage between building components provided the flexibility needed to create a contem- and corporate design graphics – made it possible porary, fresh setting that was ideal for getting the to present the complex structure of the association corporate message across. in a transparent way.

Very diverse stand sizes and treatments as well as individual structures made for a challen- ging architectural assignment. Good impact from a distance, modular construction and system atic versatility were components of all the VDMA stands. The simplicity of building with visually and technically high-quality SYMA products resulted in great flexibility and adaptability. Staggering the 62 Tradeshow Marketing 67Tradeshow Marketing 62

CARIFEX S.A., Santo Domingo Capital Museum Beijing, Beijing 07 Blechexpo 2007, Serious Bookkeeping The Central Bank of the Dominican Republic Hong Kong – China’s Test Lab Technological Trend Barometer exercises a certain amount of control over the money and financial system of the country with presses require continuous develop- contemporary stand out of SYMA-DOMO compo- the goal of promoting a stable pricing, lending ment, which BRUDERER aptly illus- nents with integrated BRUDERER graphics. Dyna- and exchange environment as well as economic trated at the exhibition with its punch mic pylons and shale room dividers combined activity. For its presence at the BOOK FAIR in press and sound insulation booth. with displays of tall dry grasses added elegant Santo Domingo, the bank chose SYMA partner SYMA created the accents.

BLECHEXPO, the international tradeshow for sheet metal proces- sing, acts as a barometer for tech- nological and business trends in FERIAS Y EXPOSICIONES DEL CARIBE (CARI- the industry. The show is held every FEX S.A.) to build its stand. two years in Stuttgart, in Europe’s The National Office of Statistics was another The museum of the capital ping malls and overflowing pubs. The exhibition industrial heartland. With its 650 exhibitor who relied on Carifex’s long years of city of Beijing is housed in a showcased achievements in industry, trade, tou- exhibitors and close to 14,000 visi- experience in tradeshow construction. A well monumental 6-story building rism and culture. SYMA CHINA created a beautiful tors, BLECHEXPO ranks high on the organized small stand provided the client with that shows the city’s history and colorful show with numerous display cases. list of sector events. back to 1949, the founding year of the People's Republic of Chi- For BRUDERER AG, an industry leader in terms na. Chinese culture and an era of expertise, reliability, cost-effectiveness and quality, that is almost forgotten now are BLECHEXPO is the ideal occasion for reinforcing its market posi- showcased via a fascinating tion. The ever-rising market standards for high-performance punch combination of original arti facts, replicas, models and audio- visual displays. Celebrations, CHINAPLAS 2007, Guangzhou customs, the Beijing Opera, art and urban development all have their exhibits. In the summer of A «speaking map» and «magic book» caused a Plastic Transparency 2007, the museum organized an buzz among the 118,000 visitors. This was a pres- anniversary exhibition about the tigious project and the client, HKSAR, was very On the occasion of CHINAPL AS, the 21st Inter- grateful for SYMA's wonderful accomplishment. national Synthetic Materials Show, SYMA- room for a large array of statistical materials. ASIA produced stands for two global players, Carifex also produced a stand for Central Bayer Material Science and SK Chemicals. American Money Market Brokers (CAMMB) at the BOLCEN ’07. With blue as its dominant The polyurethane-based materials of Bayer color, the SYMA stand was used to present Material Science are used in a variety of sectors, high-value stock market products for the Cen- including the automobile industry – a good reason tral American and Caribbean markets. for incorporating a sports car and shiny plastic CAMMB pursues constant innovation and uses state-of-the-art technology to facilitate the integration of investment flows between the two regions.

glitzy metropolis of Hong Kong that gave the broad public a glimpse into China's «test lab».

One country, two systems: a suc- cessful experiment. A decade after the Brits returned Hong Kong to slats into the design. SYMA CHINA integrated the the public to the stand. The latest product develop- China, the city is awash with shiny corporate colors of SK Chemicals (Client BizMar- ments were showcased on a glass platform with skyscrapers, brightly colored shop- Comm) into a bright red tower structure to attract generous use of light boxes. 62 Tradeshow Marketing 89Tradeshow Marketing 62

SYMA-DOMO Presentation LIGNA HANNOVER 2007 TRANSPORT 2007, Norway Mobile Brand Hospitality Since August 2007 SYMA-DOMO has been A Strong Wood-Processing Duo Sophisticated «trucknology» available locally on the Japanese market. Exhi- MAN, the well-known utility vehicle manufacturer, contracted SYMA’s partner MIBA for its participation in the TRANSPORT 2007 show in Denmark and Norway. MAN’s Danish branch was represented with a 2,000 m² display, its Norwegian one with a 1,650 m² stand.

bition Contractor TCS from Tokyo organized a demonstration for a select public of 130 guests from the tradeshow sector to give them a chance Independence on the highway, where MAN’s products are at home, was to take a closer look at SYMA-DOMO. With support the concept behind the large stand that was designed and produced by MIBA. from a SYMA foreman, this structure was erected Projections of streets photographed at night led the visitor into the footloose in a mere 3 days by local personnel. Needing only world of bus and truck drivers. Large circular and semi-circular panels 9 fixed anchoring points, it can be used outside featuring logos and slogans were linked together to form spacious inter- connected display areas. A bar with tables and chairs provided an ideal spot LIGNA HANNOVER 2007, the for meetings with potential clients. international trade fair for wood- derived products, supports the development of the international They chose to share a stand as a common wood industry with a series of hub for meeting new clients. The spacious excellent events, which in turn display platform was built out of SYMA-SYSTEM SEMICON 2007, Shanghai reinforce its own position as a 30 components and silver-tone panels. A cen- global leader. SYMA-AUSTRIA tral bar unit did double duty as a pleasant infor- Integrated semiconductor solutions anywhere and anytime. The benefits of an exterior created a combined stand for mation and discussion center. At the front of skin that accommodates different graphics and an SPRINGER, No. 1 in Europe for the stand, both companies showcased their SYMA-ASIA provided the companies with an 180 m² display area laid out interior that can be configured as needed did not high-performance wood-pro- combined strengths with a conveyor belt from to provide room for both corporate designs. Using a mixture of bamboo, tall have to be explained twice to this interested group. cessing, conveyor and sorting SPRINGER and scanning technology from grasses and plants, SYMA-ASIA created a meeting area at the centre with the systems, and MICROTEC, a lea- MICROTEC. SYMA-AUSTRIA also created a row ambiance of a Japanese garden – a pleasant contrast to the stand’s geome- der in optoelectronics techno- stand out of SYMA-MOLTO 150 components for tric exterior, with its strong diagonal lines. logy. Both pursue the same goal MICROTEC. The large 3D logo gave the stand a – streamlining wood-processing strong presence. The chief attraction here was methods. MICROTEC’s Goldeneye scanner.

The structure comes with electrical rails and HQI lighting fixtures already built in. SYMA-NOLO was also introduced at this event. The ideal solution for book fairs, its pun- ched support pro- files can accom- modate many different shelf con- figurations that can be created by the exhibitors them- selves without SEMICON CHINA, the most important tradeshow in the semicon- tools, just by hang- ductor industry, has seen a 600% growth over the last 5 years. Some ing the shelves at 25,000 visitors now cross its doors. Among the 1,100 exhibitors were different angles TOKYO ELECTRON and KINGTEK ELECTRON, who signaled their aggres- and heights. sive growth strategy in a joint stand. 62 Tradeshow Marketing 10 11 Tradeshow Marketing 62

STYLE 2007, Hong Kong, Beijing GIFA 2007, Dusseldorf SENIOR CARE, Hannover The Latest Fashions The CHINA WORLD TRADE CENTER Worldwide First-Class Service System-Assisted Wellbeing stood in the spotlight this summer with the latest fashion trends. The client, HONG KONG The Stiegelmeyer Group belongs to the lea- Stiegelmeyer Pflegemöbel GmbH & Co. KG The firm conform from produced a modu- ding suppliers of furnishings for hospitals, is synonym for innovative system solutions lar stand with 266 m² of floor space that will be long-term care facilities seniors’ residences that meet the highest quality and esthetic norms. an asset for years to come. and homecare. The company participated for This is reflected in the design of their SYMA- the first time in the Senior Care Tradeshow in SYSTEM stand, which combines quality, Hannover with a stand it has been using suc- comfort and ambiance. cessfully ever since.

TRADE DEVELOPMENT COUNCIL, offered Die-casting expert Bühler screens for projectors installed up in the ceiling, Hong Kong’s fashion industry an attractive Druckguss AG has relied on which was constructed from SYMA-MOLTO 90 platform for presenting the latest fashions in SYMA’s expertise ever since the and black sprinkler-resistant fabric suspended textiles, accessories, shoes, etc. to China’s GIFA 2003. Our outstanding ser- from 88 points. Four projectors and 50˝ plasma fashion industry entrepreneurs. SYMA-ASIA vice, customer-orientation and screens built into the circular walls made it easy to built several display stands and a catwalk for global network have resulted in accommodate the various films and presentations. joint ventures with Bühler Druck- A SYMA media technician took charge of the pre- guss around the world (Europe, USA, India and China). This year’s presentation at the GIFA grew out of a close collaboration between the SYMA Design Team and the exhibitor. The showpiece of the 600 m² ITMA 2007, stand was the company’s novel the 6,000 m² surface in a mere 4 days! The CARAT. The state-of-the art die- Careful Quality Control show was divided into several categories casting machine stood in the cen- that were linked together by a star motif set ter, surrounded by spotlights and The ITMA ’07 in Munich reaffirmed its against a sky-blue background. Blue was used floating LED-illuminated panels, like vocation as a major industry meeting place. as a unifying design element on the pedestals, a statue to be unveiled. The domi- Around 118,000 professional visitors from platforms, walls and floors, transforming the nantly black and charcoal tones sentations during the entire event. He taped, for 149 countries attended the show last of the stand created an excellent example, a dance performance held at the stand September – a great success for the contrast. Four «blocks» of SYMA- the evening before the opening of the show, and participants, who included the «Masters SYSTEM 30, each with a 5.5 m then cut it, set it to music, and burned it on a DVD in Textile Quality Control», LOEPFE. Not high backwall, housed among other that same night. The dance performance was used only was the quality of the visitors things a 3D movie theater. All 4 as an entertaining eye catcher during the entire backwalls served as projection event. WORLD TRADE CENTER into an elegant mee- ting place for trendsetters with style. Three fashion shows a day were held which acted as a magnet for the public. SYMA-ASIA used noted but also that of the new concept of the state-of-the-art media technology in the form Bent profile 1164 overall display. combined with a counter in SYMA-30 The concept came from the Swiss company (Profiles 1134 + 1236.1) ZYSSET Messebau AG, who used SYMA 30 to pro- duce individual counter units with lacquered yellow chipboard panels and lockable swing doors. The towering SYMA 60 bent frames were produced in collaboration with SYMA and equipped with SYMA busbars for integrated lighting. The yellow perfo- rated sheet metal panels formed a colorful coun- terpoint to the otherwise unified corporate design. of an 8 x 4 m high LED wall that gave a dynamic A great performance by ZYSSET, from concept touch to the successful event. through production to implementation. 62 Events 12 13 Events 62

EBERHARD, BASELWORLD 07, Basel OSEC Foreign Trade Forum, Zurich BMW CLEAN ENERGY, Shanghai 120 Years of Keeping Time Milan watchmaker EBERHARD celebrated its Indian Growth Surge Welcome to the Hydrogen Era 120th Anniversary at the former Basel Riding School during BASELWORLD 07. The company

was founded in 1887 in La Chaux-de-Fonds, Switzerland. At the time it caused a sensation among «high society» with the first pocket chro- nographs. SYMA was given responsibility for putting the riding school into the spotlight with The 2-day forum on India was moderated by BMW has been experimenting with hydrogen the hydrogen produc- Stephan Klapproth (organizer MCI). India has for powering its cars since 1979, way ahead tion – distribution – uti- become a booming growth market since it libera- of everyone else, and now has more exper tise lization process in cars. lized its trade. In 2006 alone, Switzerland exported in this area than any other carmaker. Since The objective was to almost CHF 1.9 billion worth of goods. For Swiss the Clean Energy World Tour was instituted share experiences and companies this is a great opportunity but to take full in January 2001, BMW’s hydrogen-powered learning processes rela- advantage of it they must have the required back- BMW cars have been traveling the world ted to these innovative ground information and a good knowledge of the telling BMW’s success story. production methods. general context. SYMA Media Technology provided BMW made its pionee- interior and exterior mood lighting. SYMA also the perfect context for the audiovisual aspect of the ring spirit come to life installed an exterior sound system for trans- forum, providing light, image and sound technolo- In May 2007, a Clean Energy Event was held by means of playful interactive exhibits set up in different topics, using black and white contrasts gy for Halls 1 and 2 and the lobby. This included in Shanghai, in the showrooms of BMW 4S. The the 1,500 m² showroom. SYMA-ASIA produced inside and a large entry gate outside that boldly soft-edge projection with 2 high-performance focus of the presentation was the sustainability of islands with clean lines and a clear layout for the visualized the «clean» in «clean energy». video projectors, dual-camera recording, lighting, The OSEC Foreign Trade Fo rum a line array sound system with 11 wireless at the Schiffbau in Zurich attracted microphones, simultaneous translation booths, big names such as the Nobel Peace 65˝ plasma screens, front projection for charts, PHILIPS INNOVATION DAYS, Shanghai Prize Laureates Al Gore, Doris overall sound, mood lighting and screening built Leuthard and John Naisbitt. from trusses and white sound-absorbing cloth. Wireless in a Digital Future

Philips used the Shanghai Science & Techno- Meeting the needs of consumers logy Museum as a venue for its INNOVATIONAL with ongoing product innovations is mitting lounge music during the aperitif, and Cocktail Party, BASELWORLD 07, Basel DAYS. For 2 days the global player gave visitors what drives Philips' success story. divided the 450 m² hall into elegant spaces. An a look at the latest developments in household SYMA-ASIA illustrated this in a simu- attractive white stage on the left accommo dated A Refreshing «Cocktail Hour» and maintenance technologies. SYMA-ASIA was lated everyday environment made screens showing a film about the company given the responsibility of creating displays for from covered particle board, printed while three other partitions created a corridor A variety of events are organized the successful developments of the last years. MDF movable walls and illuminated on the right leading to the banquet. The compa- on the occasion of the BASEL- showcases. Living and sleeping areas displayed light control ny spoiled its guests, who thoroughly enjoyed WORLD Fair, including cocktail systems, LED indicators, LCD TV, wireless digital technology the evening. SYMA, on the other hand, was hap- party called Monday’s Lounge. and «smart» beds with custom features for seniors. py to have met all the requirements of its client, The San Francisco Room at MCI Schweiz AG, so successfully. the Congress Center Basel was transformed for the occasion into a lounge with trendy decora- tive and lighting elements. SYMA was responsible for designing the impressive lightshow, which fit well with the pulsing DJ sound, the live music and the beautiful shadow play created by dancers moving behind the screens.

62 Interiors 14 15 Interiors 62

WARNOWPARK Shopping Center, Germany Blooming Easter Garden

The pictures of the decorations show clear- ly how versatile SYMA- SYSTEM is. Besides some wonderful decorative ele- ments, prisma werbung’s design included a Ferris wheel for Easter bunnies and multitudes of spring blooms. A timber base supported the moving wheel with its 3 m dia- meter. The total height of the structure was 5 m. The wheel was built enti- rely from SYMA-SYSTEM Museo Andalucia Barroca, Mexico components and turned all day long for 10 minutes at a time with 10-minute The Golden Era of Baroque SYMA – for something completely different this intervals. The excitement of the children at the time! The advertising company prisma werbung sight of this spectacular Easter decoration was 2008 has been designated the Year of are now in the possession of museums and GmbH landed a contract for an Easter decoration the best reward of all. Baroque in countries where baroque made its foundations. The exhibition was designed by event from the largest shopping center in Rostock. influence felt for a long time. As part of the Andalusian architect Julia Gonzales and produ- program, the Art and Culture Department of ced by GRUPO OMEGA – from the banners at the provincial government of Andalusia asked the entrance to the beautiful giant reproductions SYMA’s partner GRUPO OMEGA, Mexico, to and graphics inside and the fabric panels on the ELECTRONIC ARTS, Austria build an exhibition in Guadalajara, Mexico. ceilings. Perfectly illuminated, the exhibits stand out in a setting of which SYMA's longtime partner Gaming Islands Spain has many baroque art treasures dating may certainly be proud. from the 17th and 18th centuries, the golden era Electronic Arts is one of the of baroque. And a large proportion of them are most successful computer game in Andalusia. Thanks to centuries of trade with developers in the world. SYMA- Spain, Mexico is one country in the New World AUSTRIA has had a business where the influence of baroque was particularly arrangement for trade shows and felt. Via much traveled shipping routes, culture, events with the Austrian branch of art, goods and know-how went back and forth EA for several years. That is how between Spain and Mexico for centuries. As the idea of using «system islands» a result, Mexico has its own large heritage of to create mobile displays for game original art works from the Baroque era. All of consoles was born. the paintings in the exhibition are originals that

Design, function and – above all – heavy-duty construction are the main requirements. SYMA profited from its long years of experience with SYSTEM technology to develop components that are easy to install on site and provide room for the great amount of technology and wiring that has to be stuffed into the small space. SYMA-SYSTEM’s universal connector modules also the POS. Due to the success of the current series provide for a rich variety of configu- of gaming islands (15 units by the end of 2007), rations, so that the products can be a second contingent is being planned for 2008. displayed in the most effective way at 62 Special 16

SuisseEMEX ’07, Zurich Transformed Worlds

excellent illustration of the versatility of its exhibit systems. «Enhanced» by gour- met catering, the three environments offered a choice of sophisticated arran- gements.

Every 30 minutes the stand changed to one of three different environments. SYMA proved Blue World – for the world of techno logy itself to be a master and innovation for exhibitors in the industrial in transformation at the Suisse- and chemical sectors. Red World – centered on the EMEX ’07, the new tradeshow for marketing, individual for target-group-oriented appeal. Green communication, events and promotion, where World – focused on Asia, the Mecca of the tourist it treated the public to three different worlds industry. With state-of-the-art multimedia tech- bathing in different colors in a single stand. nology and striking imagery, SYMA provided an

Universum Champions Night, Box Gala, Budapest Firebird against Honey Boy

The Universum Champions Night Box Gala Title defender and popular was held in Budapest on June 16. The event hero Zsolt Erdei won the WBO was a great advertising vehicle for the SYMA title in the ninth Sport & Event Center, from where it was round for the eighth time. The broadcast live for the German TV channel cheering home fans were beside ZDF. Hungarian Firebird Zsolt Erdei defended themselves with excitement, with his world champion title against Honey Boy SYMA Hungary's sophisticated George Blades from the USA. Both boxers media technology making its own gave the Hungarian fans a high-octane sus- contribution to the exhilarating penseful fight. ambiance.

SYMA Hungary made sure the champion was always standing in the spotlight. Congratulations to our partner for staging this important match so successfully in the «SYMA ARENA».