Inside the Political Market
Notes Preface and Acknowledgements 1 Priestley, 1968. Reviewing a book on the latest American campaign tech- niques the same year, Labour agent Terry Pitt warned colleagues that politi- cians ‘will be promoted and marketed like the latest model automobile’ (Labour Organiser no. 558, December). 2 Palast, 2002, p. 161–69. 3 Editorial in The Observer, 18th August 1996. 4 The speech was made to the pro-business Institute of Directors, ‘Mandelson: We sold Labour as news product’, The Guardian, 30th April 1998. 5 Hughes and Wintour, 1990; Gould, 1998. 6 Cockett, 1994. Introduction: Inside the Political Market 1 Coates, 1980; Minkin, 1980; Warde, 1982. 2 Hare, 1993; ‘Top Consumer PR Campaigns of All Time’, PR Week 29th March 2002. Of the other politicians featured the Suffragettes and Conservatives (1979) occupied the fifteenth and sixteenth places respec- tively. 3 Gould, 2002; Gould, 1998, p. 81. 4 Abrams and Rose with Hinden, 1960; Gould, 2002. 5 Mandelson and Liddle, 1996, p. 2; see also Wright, 1997. The Blair leader- ship, like most politicians, deny the extent to which they rely on profes- sionals for strategic input and guidance (Mauser, 1989). 6 Interviewed on BBC1 ‘Breakfast with Frost’, 14th January 1996, cited in Blair, 1996, p. 49. Blair regularly returns to this theme: in his 2003 Conference speech he attacked the interpretation of ‘New Labour’ as ‘a clever piece of marketing, good at winning elections, but hollow where the heart should be’ (The Guardian, 1st October 2003). 7 Driver and Martell, 1998, pp. 158–9. 8 Crompton and Lamb, 1986, p. 1. 9 Almond, 1990, p.
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