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Economic and Social Impact Assessment of the Southbank Centre

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Economic and Social Impact Assessment of the Southbank Centre Economic and Social Impact Assessment of The Southbank Centre A Final Report by Hatch August 2020 Southbank Centre Economic and Social Impact Assessment of The Southbank Centre August 2020 www.hatch.co.uk Economic and Social Impact Assessment of The Southbank Centre Contents Page Executive Summary i 1. Purpose of the report 1 Our approach to the assessment 1 2. A Thriving Central London Arts Centre 3 Overview of the Southbank Centre 3 Strategic context for the report 4 3. Visitation and Societal Reach 7 Growing audience 8 Reach by geography 9 Digital audience 13 4. Economic Impact 15 Demand side 16 Supply side 21 5. Creativity through Diversity 22 Committing to arts for all 22 Widening access to the arts 23 Promoting a diverse artistic programme 26 Supportive workplace environment 27 6. Creative Learning for All 29 Cultural pathways to higher level skills 29 Schools and formal learning 30 Young adults 33 Adult & professional learning 35 7. Creative Health & Wellbeing 37 Bringing arts & culture into the health ecosystem 37 Enhancing community wellbeing 38 Bringing arts and health together 40 8. Placemaking and Partnerships 43 Economic and Social Impact Assessment of The Southbank Centre Culture as a catalyst for inclusive growth 43 The Southbank Centre’s role in the South Bank 45 9. Investing in Art and Artists 51 A trusted partner in the sector 51 Working with artists 52 Working with institutions 54 Flexing institutional muscle 55 Economic and Social Impact Assessment of The Southbank Centre Executive Summary i. Hatch Regeneris has been appointed to assess the economic and social contribution of the Southbank Centre at a local and national level. The assessment covers the wide range of ways through which the institution delivers wider economic and social value. ii. The infographic below sets out a selection of key facts and figures from the report. We then provide a summary of these points under each impact theme. i Economic and Social Impact Assessment of The Southbank Centre The Southbank Centre’s Reach iii. The Southbank Centre has a wide reach geographically and amongst various audience groups, both as a visitor destination and through its growing digital programme. • With 4.45 million visits in 2018, The Southbank Centre was the fifth most visited attraction in the whole of the UK: it received more visits than the Tower of London and Royal Albert Hall combined, and its visitors could fill Wembley stadium 50 times. • 1 in every 33 UK residents attended the Southbank Centre in 2018/19, with visitors from all regions of the UK. • Approximately 1 in every 7 Londoners visited the Southbank Centre in 2018/19. 1 in 6 visitors to booked events came from the local boroughs of Lambeth and Southwark. • There is a growing body of evidence on wellbeing effects from engaging with the arts: we estimate that given its local reach, the Southbank Centre supports over £150 million in wellbeing value per annum for the UK • Drawing 45% of its visits from overseas, the Southbank Centre is an important cultural tourism asset. Around 1 in 10 of all London’s international visitors went to the Southbank Centre, along with 1 in 3 cultural tourists. • The Southbank Centre has significant digital reach: the website received 9 million visits in 2018/19, a 29% uplift on the previous year. 44% of visits were from other UK regions, and 16% were from overseas. Instagram engagement grew by 52%. The Southbank Centre’s Economic Contribution iv. The Southbank Centre has a significant economic footprint in London and across the UK through its role as an employer, purchaser, and as a visitor attraction. • Southbank supports 456 direct Full Time Equivalent (FTE) jobs across a range of front of house, administration, technical and curatorial/artistic roles. A further 50-100 jobs are supported within pop-up and other enterprises based on-site. • Southbank spent £25m with 900 suppliers across the UK, with £15m spent with suppliers based in London, especially in the security, construction and the creative sectors. • The core economic contribution of Southbank (ie direct, indirect and induced effects) is estimated at 970 FTE jobs and £30 million in Gross Value Added in London, growing to around 1,200 FTE jobs and £42 million in GVA across the UK. • The spend of visitors off site supports significant economic activity in London and beyond. This is estimated at 7,400 net additional FTE jobs and £530m of GVA in ii Economic and Social Impact Assessment of The Southbank Centre London. For the UK, this additional expenditure supported 6,000 net additional FTE jobs and £440m in GVA.1 • For every direct job at the Southbank Centre, a further 2-2.5 are created in the regional and national economy, and 1 in every 11 jobs in London’s cultural tourism sector is supported by Southbank. • Southbank delivers a series of supply side economic impacts through its work with artists, pop-us, and wider economic impacts from visitors. It plays an important role in the development of the arts and cultural sector, helping to promote enterprise, and pulling in visitors for the benefit of other nearby attractions. Creativity through Diversity v. The Southbank Centre is committed to widening access to the arts for its audiences, local communities, and wider stakeholder groups. It currently delivers: • At least 40% free programming each year. • Strong recent performance in the past year on increased tickets held by over 65s (up 96%), BAME (up 23%), and new local audiences (up 15%). 24% of Southbank’s visits were made by BAME people in 2018/19, particularly high when compared to 15% across other London Association of Leading Visitor Attractions (ALVA) members. • Diversity and Inclusion (D&I) workplace programmes, resulting in a 51% increase in BAME employees between 2013 and 2017. Creative learning for all vi. The Southbank Centre delivers a creative learning programme for schools, young people and adults, as well as arts sector professionals, providing creative learning pathways to inspire long term interest in the arts and culture sector. It delivers: • Strong engagement with primary, secondary and SEN schools, reaching 13,600 students in 2018/19. This included a c. 50% penetration rate in local primary schools, including through Arts Explorers, a three-year programme with 6 Lambeth primary schools. • Engagement with school teachers, 250 of whom were engaged in the same year through programmes like the Creative Learning Lab, generating £515,000 of social value as a result. • Partnership working through formal education partnerships, like the South Bank Partners group across British Film Institute (BFI), National Theatre and Rambert creative learning teams, and other local partners like the Lambeth and Southwark Music Services. 1 Note the UK figures on visitor economy impacts are lower here as they only take into account expenditure by visitors from overseas. Spend by UK residents is treated as displacement at the UK level. iii Economic and Social Impact Assessment of The Southbank Centre • Programmes for young adults and adults. The adults programme delivers a series of evening and weekend courses for all adults, and professional development activities targeting art sector professionals as well as other adults. 2018/19 saw noteworthy growth across both groups, at 210% and 179% respectively, delivering over £2 million of social value that year. • Ongoing involvement in a bespoke Masters level course, in collaboration with Kings College London, with an annual cohort of 26 students. Creative health and wellbeing vii. The Southbank Centre is committed to demonstrating the important role of arts and culture in improving public health and wellbeing, and increasingly is acting as a sector leader and convener in this area. It delivers impact through: • A community level programme of creative health activities including (B)old, a highly successful festival for older people that attracted 6,000 attendees in 2017 and which has led to a variety of ongoing projects. Southbank has created a new role to coordinate this area going forwards. • Dedicated analysis of audience and visitor wellbeing, including HeARTs, a new partnership with the Royal College of Music to monitor this longitudinally. ALVA data from 2018/19 shows Southbank achieved a 2-6% uplift in wellbeing scores compared with all other London destinations. • A strategic focus on proving, demonstrating and advocating the power of the arts to reduce social isolation and loneliness, and to influence UK policy across the health and arts sectors. Southbank held the first Creative Health Conference in 2019 with 700 attendees, and this year has been announced as the host for the National Academy of Social Prescribing in partnership with NHS England and other key players. Placemaking and Partnerships viii. The Southbank Centre has played a pivotal role in the long-term regeneration of the South Bank since the 1950s, is a key member of the Cultural Quarter, and works with a range of local partners to invest in its continued development. The Southbank Centre: • sits at the heart of the Cultural Quarter, along with the National Theatre and BFI • is an active partner in South Bank Employers Group and a range of other forums and community groups promoting long term investment in the local area. • invested £35m in major refurbishment of the Queen Elizabeth Hall, Hayward Gallery and Purcell Room, which were reopened in 2018. • plays a critical role in the vibrancy of the area, with a total footfall on the site of 31.8 million in 2018/19, an 86% increase over 10 years • has a public festivals programme which attracted an audience of 42,800 in 2018/19, delivering £235,000 of social value. iv Economic and Social Impact Assessment of The Southbank Centre • has 64 commercial partners on site including traders, pop-up enterprise, and retail, food and beverage outlets.
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