BROADCASTI NG Vol

NAB CONVENTION ISSUE: OF BUSINESS PROSPECTS BROADCASTI NG Vol. 19 No. 3 AUGUST 1, 1940 13roadcast WASHINGTON, D. C.

Canadian and Foreign Advertising $3.00 the Year $4.00 the Year 15c the Copy Published Semi-Monthly, 25th issue (Yearboek Number) Publiahed in February

it's the twist that does it

not t

If we were an advertiser selecting a You buy 50,000 watts mu radio station, we'd give more than more than two antes' by a unique a mgment's thought to this remark directive-array system which spears regarding the doorknob. For it il- them on cities where people listen, Justrates rather simply one unique and buy what they are told to buy. quality that makes WOR the most Your program idea may have the power-full dollar for dollar advertis- potential power to move millions, ing investment in New York. but obviously it begins with a disadvantage if it fails to be carried by For example, when you buy WOR the station that is delivering the yoú buy more than 50,000 watts messages of America's greatest time- guaranteed to cover an area contain- buyers to more people with radios, t ing approximately 4,250,000 homes more power-fully than any station with radios. anywhere.

You- buy 50,000 watts skillfully twisted away from ocean dead-space on the East and the thinly populated portions of those states on the West.

that power-full station-

o IN PHOENIX AND THE " G A R D E N O F EDEN" IN CHICAGO AND MIDWEST AMERICA

in twogreatmarketsadvextis- good stations for Two line dv nail doing the same ie. results-byrenewal consistent bY call Bill Cline, Fred Chicaq o Or contracts- ages -WLS, Or ana3 - KCY phoenix Sates Man<3c eT, pahne 3' Blair man. any I ohn

EiSGETS IF IT'S ON' /.SU LT S! KoY, o.

Phoenix ... Burridge D. Butler, The Prairie Farmer Station, Chi- 550 Chairman ... Fred Palmer, Man- cago ... Burridge D. Butler, Pres- ager ... 550 Kilocycles, 1000 Watts Day and ident ... Glenn Snyder, Manager ... 870 Night ... CBS Affiliate. Key Station, The Kilocycles, Clean Channel, 50,000 Watts. Arizona Network -KOY, Phoenix; KTUC, NBC Blue Affiliate. Tucson; KSUN, Bisbee. WHERE THERE'S SMOkETHERE'S-

WNAC Boston

WTIC Hartford

WEAN Providence * WTAG Worcester

WICC Bridgeport New Haven

WNLC New London

WCSH Portland

WLBZ Bangor * WFEA Manchester

WSAR Fall River In New England, the Total is $91,527,000 a Year

WN BH New Bedford NEW ENGLANDERS have "money to Yankee Network go where New Englanders burn" for cigarettes, cigars and pipe are, combining concentrated effectiveness WHAT Greenfield tobacco. with the COMPLETE COVERAGE essen-

They spend $45,574,000 more for beauty tial for a thorough selling job in one of WBRK Pittsfield preparations -toilet requisites -hair treat- America's greatest markets. Choose the * network with WLLH ment and other personal care commodities. proven sales power for your Lowell Here are but two sales sectors of the next campaign. Lawrence * prosperous New England sales market that WLNH merit consistent cultivation by every maker Laconia THE * of the products concerned. YANKEE WRDO Augusta New Englanders are receptive and re- * sponsive. They can be sold if your sales NETWORK WCOU Lewiston appeals GO WHERE THEY LIVE, work 21 Brookline Avenue, Boston, Mass. Auburn and spend! * EDWARD PETRY & CO., Inc. WSYB The 18 locally- accepted stations of The Exclusive National Sales Representatives Rutland

Published semi- monthly 26th issue (Year Book Number) published in February by BROADCASTING PuaLICAT1UNS, INC.. 870 National Press Building, Washington, D. C. Entered aa second class matter March 14, 1933. at the Poet Office at Washington, D. C., under act of March 3, 1879. 'The latch s trin y s out oz you at the A'E'celatchy Stations

WELCOME N.A.B.

KFBK SACRAMENTO

KMJ FRESNO

KWG STOCKTON

KERN BAKERSFIELD

KOH RENO, NEVADA

MCCLATCHY BROADCASTING COMPANY SACRAMENTO, CALIFORNIA gfrada4d Radia witit ears 8ARRELS4

Stana'alikadidi 7Veui TAX- F1PFF LIBRARY Right now: one of the largest NON -ASCAP services, with 1600 TAX -FREE selections, and not less than 60 new selections monthly. By January 1941: we can offer 2000 TAX -FREE selections and 100 new selections monthly. Available in whole or in part at lowest prices.

Your investment in Standard Library now pays you cash dividends. Complete units Sknd/?adJth of unique, easily sold dramatized commercials averaging 35 seconds each. Series A for USED CARS, Series B for RETAIL CLOTHING and Series C for RETAIL FURNITURE -now being distributed to Standard subscribers. Addi- 5P07A »5 tional series now in production.

Are Your Transcriptions Up to Standard? Make your answer YES -assure yourself of the best solution to the copyright music question - and provide yourself with selling aids that SELL!

At the Convention -Be sure to get details of these two important Standard features. Complete audition facilities in our headquarters at the St. Francis. HOLLYWOOD CHICAGO ..."06441"ar, 0.4.e° .3t4LC40,Stf_..14.75.p12...e. 30 m.p.h.

A lightning flash on wheels this Red Lion, swiftest of all automobiles ... but s- l -o -w, tortoise s -1 -o -w compared to radio that girdles the globe in 1/6 of a second! That can

rush first -hand war news from one continent to another in less than 1 /60th of a second!

In five years, this country's radio listeners have reached the amazing total of 28,000,000 radio families...who listen 344,872 hours a day, 125,878,200 hours a year.

In these same five years, Mutual has grown from an independent network of four stations to an independent network of 142. Its annual billings now exceed the $3,000,000 mark.

In the recent political conventions, Mutual's coverage of 6 hours a day was more thorough ... more timely... more up -to- the -second than any other offered the listener. This spring, Mutual announced its new Volume Plan, further scissoring network costs ... already two of the largest radio agencies in the country, Blackett- Sample -Hummert and J. Walter Thompson, have placed orders for 76 station hook -ups.

At a word, Mutual will place before you the facts and figures with surprising speed! MI1'l'UAI. BROADCASTING SYSTEM Watch This Cooperative Network of Independent Stations! COLUMBIA'S EXCLUSIVE FULL TIME OUTLET

FOR WESTERN MICHIGAN !

HOWARD H. WILSON New York Chicago Kansas

JOHN E. FETZER President and General Manager MASTER THE MASTER MARKET KDKAWITH 50,000 WATT P I T T S B U R G H The Only Station That Completely Covers the WORLD'S RICHEST INDUSTRIAL SECTION

BEYOND the Pittsburgh horizon ... and completely within the KDKA primary area, are scores of important markets, such as STEUBENVILLE, WHEELING, WEIRTON, BUTLER, NEW CASTLE, SHARON, MEADVILLE, JOHNSTOWN, ALTOONA, CLAIRTON, ALIQUIPPA, HOMESTEAD, BRADDOCK, McKEESPORT, etc.... in short, 60 towns of 10,000 population or over, in the KDKA primary area alone.

KDKA is represented by

NATIONAL BROADCASTING COMPANY, NATIONAL SPOT SALES DIVISION with offices at 30 Rockefeller Plaza, New York Merchandise Mart, Chicago NBC Building, Cleveland 275 Tremont Street, Boston Trans -Lux Building, Washington, D. C. 111 Sutter Street, San Francisco Sunset Boulevard and Vine, Hollywood IfeJqhoao&KDKA 1 "A`i at+ Key to tice AAótèa I4tÁet" In Cincinnati WSAI is 2nd only t0 WLW in total business

Climaxing the dramatic sweep forward and upward of WSAI's

business, comes this revolutionary Cincinnati situation: WSAI IS NOW

SECOND ONLY TO WLW IN TOTAL BUSINESS!

During the typical week of July 14th through the 20th, WSAI had 2622A quarter hours of sponsored programs -local, national, spot AND

NETWORK. Thus, 5000 watt WSAI, though not tops in power, is tops

in business, and is impressively ahead of its nearest rival, a 50,000

watt, 1490 kc, CBS station.

By excluding baseball, we subtract the "strictly summertime"

business. Yet even after that, WSAI is still in second place in total sponsorship.

These indices of leadership demonstrate what advertisers think of the Cincinnati radio situation since that memorable day last September when three network changes were made here. They point out the

station which the majority of the men who pay the bills believe is doing the job for the advertiser.

More and more, WSAI becomes the choice of those who wish to reach and sell Cincinnati. You should investigate.

WSAICincinnati's Own Station

R E P R E S E N T E D B Y I N T E R N A T I O N A L R A D I O S A L E S AIMED AT PEOPLE AND POCKETBOOKS

KLZ's new directive antenna concentrates its power available to advertisers within a month. But an indi- output in a northerly and southerly direction. This is cation of what may be expected is to be found in tests done to eliminate interference to stations on the West in downtown Denver where KLZ's signal has increased Coast and in the East. But in directionalizing its signal about 150 % in the daytime, 350 % at night. strength, KLZ has likewise turned its full force on the buying power of the Rocky Mountain region ... on Cheyenne, Boulder, Greeley, Fort Collins to the north ... on Canon City, Cripple Creek, Colorado Springs, Pueblo to the south. In short, this new directive antenna, the most modern known to engineering science, combines with KLZ's new 5,000 watt authorization, full time, to make KLZ the best buy in the Denver region today. Actual measurements of this improved coverage are now being made. Findings will be made THE NEW FACTOR Meflewl/

oa) oF et `l c e 4 p1 `ov oF VAit . o 0.0ho,, t pRp OttSAttCp OQ y New Operatwns. ` a begin : Fall, 1940 °#t1""t°i. Jersey City, N.

N. Y. SALES OFFICE SUITE 2217 RKO BLDG., RADIO CITY, N. Clrcle 5-3780 INMINO THE NAT N'S 3 MARKFT.

YOUNGSTOWN -steel center of the prosperous Mahoning Valley District -ranks THIRD in business improvement, compared with any other territory containing over a million population, according to a recent issue of Forbes Magazine. This greatly expanded activity very definitely means greatly increased spending power -not for a brief period -but for many months to come. WKBN -now more than ever -is the key to this rich purchasing area -dominating the market of 2,000,000 listeners with strong, clear reception! W KBN CORPORATION 17 NORTH CHAMPION ST. YOUNGSTOWN, OHIO MEMBER OF THE COLUMBIA BROADCASTING SYSTEM National Representatives: RADIO ADVERTISING CORPORATION * WAVE GOES 5,000 WATTS BUT STILL DOESN'T COVER CHINA:

Our engineers tell us that our brand -new 5000 -watt transmitter ( which goes on the air about September 29) will extend our primary coverage right considerably -but honestly, we still won't cover the teeming populace of either Shanghai (China) or Shine On (Ky.) ... To tell you the truth, WAVE isn't much interested in reaching anything outside of the Louisville Trading Area (where the bulk of all Kentucky's business is done). We are interested in the fact that, with an extra 4000 watts, we'll be able to give your message an even stronger, clearer voice, throughout the Area you want! ... So it's still "China for the Chinese" -and WAVE for those million -plus people who can best afford your wares, in the best part of Kentucky.

An N. B. C. Outlet ... FREE & PETERS, INC., National Representatives o O ?kFIVE STAFF (NOT FINAL, ITS ONLY OUR 5'h BIRTHDAY)

ULT MATE FOR SUCCESSFUL RADIO SALES RESULTS IN THE GREATER BOSTON AREA bat26

1 ,JI ¡ ! Ulita Way back in 1933, KMBC's new integral plant- antenna was big news to advertisers! Now KMBC's new 544 foot Blaw -Knox antenna -broadcasting 5,000 Watts Day and Night -is news again! Newsworthy because is a symbol of KMBC's constantly improved technical perfection ... of program production showmanship that won Variety's 1939 Plaque ... of our ability to produce effective results for advertisers in the prosperous Middle West!

National Time Reps: Free & Peters, Inc.

c transmittingig National Program Reps: the newest. most station now Installing City's leading radi t. Kansas in America! most modem a becbec omes the as George E. Halley Broadcasting t by the Columbia Selected asl nis . a 400 Deming Place K h throughout the ient staff that distinguished Chicago, Ill. United States. K intensive

L n o guesswork Area. There Kaÿ. Market the tit n± b coverage rrde "de pr Columbia Artists, Inc. din t tribñou t o radio m+ Yot eaab in bolding n toc+htrie a isSaCtio of first a o 485 Madison Ave. a t his, in brcedm r to function ad arti- dgned olely by actual inv t New 'York City on facts gaigained ing -acts ut KMBC serviceer An inquiry entails obligation. Columbia Management, Inc. Company Columbia Square Broadcasting HA^..^ 2654 Midland N.... Cur Plot,. Ha41 P.6.6 Hollywood, Calif.

ICMICOF KANSAS CITY ®oe ®01 °° r SO. DAK. MINN.

S'OLx ,ALLS «sk. \ imrumml NE Ns am IN Mt a `-r- SIOJY CITY r, ,,° ; ,, II NORFOLK , 11e

LINCOLN

7 \ * TOPEKA* I 1 .. ,

L_ V *4.1 *o. Tear Around Dotted Line GO ON, tear around dotted line. Buy WOW- cover the entire Get yourself out of breath. You've market with one radio station. WOW provides more selling im- got parts of six states to cover - pacts, in more counties, with thousands of miles around. You'll more spendable income, than any circumnavigate 259 counties, with other medium in the market. If 816,690 radio homes and billions you want the Omaha market - of dollars of spendable income. you want WOW! RADIO STATION 0 OMAHA, NEBR.

John Gillin, Jr., Mgr. . . John Blair & Co., Representative... On the NBC Red Network... Owned and Operated by the Woodmen of the World Life Insurance Society... Write for Comprehensive Sur- veys and Maps. 5,000 Watts Day and Night on 590 KC Covers the Omaha Market Will.UM 'VT U/12 "MILD" WEST?

v ( \ ..

ACK IN THE DAYS when the stagecoach careened through B the "wild west," highway bandits were the terror of travellers. Inadequate communications slowed reports of robberies, made capture of criminals difficult. Had radio been available at the time, this lawlessness would not have flourished. Today, radio aids highway patrols and police everywhere in the important task of stamping out crime. Radio today gives vital news to the world almost as soon as it happens. In making and keeping modern Americans the best informed people on earth, an RCA Service, the National Broadcasting Company, operates two nation -wide networks 35 hours a day. Vitally important also is the role of R. C. A. Communi- cations with its direct transmission to and from 43 countries, and between leading U. S. cities. So that all America may keep tuned to the pulse of the by so will world radio... that quality be ever higher... prices RCA Manufacturing Company, Inc. ever lower... the RCA Laboratories continuously engineer Radiomarine Corporation of America new developments, which are made available to RCA National Broadcasting Company R. C. A. Communications, Inc. licensees, including the RCA Manufacturing Company, for RCA Laboratories radio sets, records, transmitting equipment, and other radio RCA Institutes, Inc. and sound apparatus. RADIO CORPORATION OF AMERICA RADIO CITY NEW YORK WCBM Studios -a recognized land- mark and beauty - spat in Baltimore!

POWER Concentrated TO SELL BALTIMORE, MARYLAND MORE Effectively - MORE Economically!

A shot -gun scatters its fire over a WIDER AREA, but a RIFLE hits the target HARDER! WCBM's power is CON- CENTRATED to deliver your advertising message, with satisfactory volume and clarity, most effectively in the 238,860 radio -equipped homes IN THE BALTIMORE METROPOLITAN TRADING AREA! That's why increased sales IN BALTIMORE obtained through WCBM advertising are HIGH in proportion to advertising cost.

JOHN ELMER President

WCBM GEO. H. ROEDER Affiliated With The General Manager MUTUAL BROADCASTING SYSTEM National Representatives THE FOREMAN COMPANY 247 Park Ave. Wrigley Bldg. New York * Chicago

11n44f6P. [:}çä(tìti ;4£j AMERICA'S SEVENTH LARGEST MARKET Columbia Recording Corporation, a subsidiary of Columbia Broadcasting System, Inc., is now actively engaged in the electrical transcription business. Complete recording studios, incorporating the most modern facilities, will be available September first, in New York, Chicago and Hollywood. Manufacturing and processing facilities are at Bridge- port, Connecticut, and Hollywood, California. You are invited to hear a demonstration of the recording characteristic of a Columbia Electrical Transcription, during the N.A.B. Con- vention, Hotel St. Francis, San Francisco, beginning August 4.

TRANSCRIPTION DIVISION COLUMBIA RECORDING CORPORATION

A SUBSIDIARY OF COLUMBIA BROADCASTING SYSTEM, INC.

NEW YORK, 799 SEVENTH AVENUE CHICAGO, WRIGLEY BUILDING HOLLYWOOD, COLUMBIA SQUARE \ \ I I I I/i / \\\\\\\ /, I ii ll /í ///í, / / v, °1 i

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I I Spotl Eetat e Yout fyei

\ \\1'11111;//;// \ \ / i/

1/1i \\\\\\\ This is the Era of MORE POWER! MORE POWER TO NAB Greetings and welcome to our first Pacific Coast National Convention from the Land" The Pacific North west LOINand The Journal Only CBS Outlet in the Great Oregon Market ALSO MORE POWER TO KOIN Now operating on newly authorized 5000watts Directionalized Night Power MORE POPULATION Advance census figures show healthy Oregon Increase MORE POWER TO REACH THEM WITHOUT EXTRA COST No increase in rates so far announced by

'llu Jnrual

Affiliated with the Represented in the COLUMBIA BROADCASTING SYSTEM National Field by FREE & PETERS CC Take an extra week," the boss told me!

"Sales manager gets vacation! It's glorious, dear. And imagine ... I had given up all hope when your boss suggested that business trip through Michigan and Ohio."

"Thank radio, darling! Sales started hum- ming when I put that campaign on WJR and WGAR. Those two stations are as popular out there as you are at the club dances. `Nice work,' the boss said ... `you have earned a real vacation! Take an extra week. "'

THE GREAT STATIONS OF THE GREAT LAKES BIRDSEYE OF THE "GOLDEN HORSESHOE" Annual grocery bill of nearly three -quarter billion dollars. More than a hundred million dollars annually in retail drug sales. More than 15% of the wage earners of the United States. Speaking of Vacations, more than a half to this the extra millions being poured Highest average wage in the nation. Weekly pay rolls of ten million dollars in iron billion retail dollars are being spent this into ever -increasing pay rolls, the dol- and steel industry, nine million in automotive industry. year by vacationists within the "Golden lars that defense is depositing here for 10% of the nation's farmers; a billion dollar moneyed yearly farm income. Horseshoe," the market served things of iron and steel. Little wonder Larger automobile registration than any by and WGAR. That's more days single state. WJR than most radio schedules these include in any single state, except NewYork. Add the Great Stations of the Great Lakes!

WJRTHE GOODWILL STATION

Thirsty People, one year, they down twenty million WGARTHE STATION these "Horseshoeites!" In FRIENDLY dollars worth of soft drinks -almost enough to supply New York state. But "pop" is only one of the products that WJR and WGAR have popped to new sales peaks!

FORBES TABS "HORSESHOE" HOT MARKET Basic Stations ... Columbia Broadcasting System Tycoons guided by "Sales High Spot" maps of Forbes Magazine noted that the July 15th edition cited Cleveland for the 4th consecutive time, pinned the 12th successive blue ribbon on Detroit. They should know, also, that the Edward Petry & Co., Inc., Nat'l Representatives best way to "spot" advertising in these high spots is to use WGAR and WJR! C Tllc Broadcast Advertising-

Vol. 19. No. 3 WASHINGTON, D. C., AUGUST 1, 1940 $3.00 A YEAR-15c A COPY Time -Buying Boom Foreseen for Autumn All Branches of Industry Anticipate All -Time Records; NEW YORK War Danger Fails to Influence Budgets Adversely By BRUCE ROBERTSON RADIO ACTIVITIES of practically all users of the medium velopments as well as domestic RADIO will hang records will either continue on "normal" within the next few months," ac- up new schedules or will be expanded cording to Lee H. Bristol, vice - in 1940, with advertising income this autumn and winter. president in charge of advertising far above the normal increase over With neither the war nor any other economic factors of Bristol -Myers Co. "There is no 1939. Networks and individual sta- exert- strong evidence yet to favor cur- tions alike have had the best first ing an appreciably adverse influence on radio budgets -with tailment on most advertising pro- six months of any year in radio national defense expenditures, indeed, stimulating business grams for consumer merchandise. history and, unless all present in- The average manufacturer's view- dications are wrong, the last half and advertising-there is every reason to expect that the busi- point is cautious and conservative of the year will be even better. ness of broadcasting will maintain its upward trend and that but not extreme in either direc- Without adversely affecting net- the 1940 -41 season will continue to bring record month -by- tion." work business, spot radio is sky- The Pepsodent Co. reported its rocketing at a pace unequalled month revenues. advertising budget is the same as since the earliest days of this type These conclusions are drawn from a consensus of key originally planned for the fall, of advertising, and many stations, slightly higher than last year. It especially those in manufacturing advertising agencies, major spon centers, are already hanging out sors of network and national spot expects to use the same network BROADCASTING has received brief for Bob Hope's show in September. SRO signs for their preferred hours programs and surveys reported in during the fall. this issue by correspondents of but similarly favorable reports Adam Hat Stores, sponsor of from some of the most important That's how the situation was BROADCASTING in the leading ad- prizefights, will "continue our pres- sized up in late July by more than vertising centers of the United sponsors of radio programs, both ent advertising policies without network and spot. 50 New York advertising agency States and Canada. curtailment ". radio executives, station represen- Proctor & Gamble, for example, Miles Laboratories, All Optimistic the largest user of radio time, re- through tatives and station and network President C. S. Beardsley, reported officials, interviewed by BROADCAST- Besides assigning its correspond- ported: "We expect to continue itself as "optimistic on advertising through the fall on the present ING in an off -the -record caucus. ents to survey their local and re- outlook for the fall" and is chang- Without exception, these men regional fields, BROADCASTING asked scale." ing neither network nor plans, us- ported radio activity unparalleled nearly 50 agencies which ranked Donald D. Davis, president of ing approximately the same budget year, with more Mills, wired: for this time of top in network and spot billings in General "Use of radio as last year. business on the air and more orders 1939 to wire their comments on network and spot programs con- already signed for fall campaigns fall and winter prospects direct, tinues an important part of our ad- Network Plus Spot we no than ever before. Old advertisers and the telegraphed replies re- vertising activities, and see Indicative of the combination are renewing almost 100 %, many ceived are published in full on present reasons for any major ad- network -spot user is Nehi Corp., with schedules expanded to include pages 26 -27. justments in our comprehensive Columbus, Ga., whose advertising additional markets, and advertisers Practically to a man, their out- schedules, ,approve 1. by our . di- manager, John D. Anderson, wired: new to radio are scheduling test look was optimistic -à many cases rector's in May, 'for 'the. fiscal year "We are going ahead during the campaigns in unprecedented num- even enthusiastic. With such glow- beginning-June 1, 1940." fall of 1940 without the slightest bers. Furthermore, many of these ing reports from the national field, Other Sponsors Say Same curtailment. Bob Ripley is under campaigns are starting in August plus the comments of our corre- contract to continue his radio pro- and early September instead of the spondents on selected local and re- Thomas L. Smith, president of gram for Royal Crown Cola over Brands, wired BROAD- more usual end-of- daylight -saving- gional situations, it is fair to Standard an 89- station CBS hookup. In ad- time date, and advertisers who are assume that local radio advertising CASTING as follows: "Standard dition, local bottlers of Brands' advertising plans for the Royal holding off until October have al- will hold up just as well. It has be- Crown are using one -minute spot ready signed orders for time. come axiomatic in fall include aggressive campaigns recordings the broadcasting on the radio and in magazines and other local radio field that local radio sales follow and programs. A made War Not a Factor newspapers. Our Chase & Sanborn national survey practically the same curves as na- radio program, now off the air for last fall indicated to us that retail What's back of this radio boom? tional -this despite the fact that the summer, will resume its activi- dealers feel radio is one of the 1940 is a year of war abroad, a the more network and national ties early in September with the most effective mediums that can be war which has already eliminated spot sold, the less time available same cast and famous guest stars. used." most of the foreign markets for for local Our One Man's Family program Similarly, Continental Baking Co., American goods and a war whose On the other hand, the pre- will continue throughout the sum- New York, through its advertising course may further impinge on our ponderance of stations is in the mer, and the I Love a Mystery pro- manager, Lee Mack Marshall, re- interests. 1940 is a Presidential local category, most of them hav- gram will return in October." ports no plan to curtail its Sky campaign year and such years are ing no network affiliations and The Kellogg Co., Battle Creek, Blazers and Pretty Kitty Kelly notoriously bad for business. Yet many of them until recent years Mich., indicates that its fall ad- shows on CBS nor to change its none of the interviewees reported enjoying relatively little national vertising program will continue to policy of using announcements and any instance of an advertiser hold- spot business That they are due use "spot radio, color pages in spots in local markets in special ing up a campaign because of the in for more of this business, is evi- black and white ads national cases. "Extenuating circumstances" war, holding off until dent from and other or of after the generally wider use magazines, newspapers might possibly arise to cause Con- election. In fact, at first glance of spot contemplated, either as miscellaneous media." Said this tinental to change its present supplementary to network or be- company: "Prospects indicate a neither war nor politics seems to cause so many more advertisers very firm volume of business on all plans, but none is foreseen at have had any effect on the radio are turning to the spot medium. of our products." present. picture one way or the other, and In addition to the "key" surveys "Prospects for advertising use of Following are the surveys as re- radio appears to be booming be- appended hereto and the agency radio, both spot and general, de- ported by the correspondents of cause general business is good. symposium published in f u Il, pend largely on international de- BROADCASTING: One does not have to dig very BROADCASTING Broadcast Advertising August 1, 1940 Page 25 deeply beneath the surface, however, to discover that the business uncertainty produced by war and Agencies Highly Optimistic Over Outlook politics is a vital factor in the radio upswing, especially in the pro- nounced trend to spot radio. Faced J. E. AINLEY MAURICE H. BENT and network business. There is an with an unpredictable future, Radio Director V.-P. & Account Executive easing up of the time availability situation both on spot and network American business has apparently Aubrey, Moore & Wallace Inc. Blackett- Sample -Hummert Inc. decided that the wisest course to at present. Last minute orders will, pursue is to ignore this future OUR CLIENTS are looking ahead FALL PROSPECTS of Blackett- I believe, alter this before time which it cannot control and to de- to a good fall and winter season Sample- Hummert accounts: Look change. Because of the uncertain vote its energies to doing as much and are planning equal or infor continuation of present com- situation in Europe, contracts gen- can today. creased appropriations for both mitments with only slight increases erally will probably contain more business as it possibly network and spot radio advertis- such as single station additions to conservative cancellation clauses. This line of thought naturally calls ing. present schedules. Total radio bill- But other than this, radio generally for increased advertising, of which ing should be higher due to new should equal or better 1939. radio would naturally get its share. R. H. ALBER CO. use of radio and new accounts. only the first step in But that's Los Angeles To date European situation has the reasoning. Not being able to had practically no effect as only FRANK W. FERRIN plan intelligently for the future, WE ARE making definite plans small foreign language schedule V.-P. & Radio Director advertisers are avoiding, as far as now to more than double our pres- cancelled due to this cause. possible, tying themselves up with ent schedule of both network and Henri, Hurst & McDonald Inc. future commitments. They are spot radio next fall and winter for LAWTON CAMPBELL GREATEST difficulty I see in the seeking elastic media, in which our client, Gospel Broadcasting V.-P. & Radio Director immediate radio picture is time campaigns may be altered rapidly Association. Two more of our cli- Ruthrauff & Ryan, Inc. availability. Our radio billing is to meet rapidly changing condi- ents have tentatively authorized considerably 'up and there is every material increases from former WE HAVE every indication now tions, in which copy appeals may that our clients will increase radio indication that our fall billing will be altered at the last moment and schedules which have been released be even higher. The outlook for network and spot. We have every advertising for fall and winter fall and winter, barring an unfore- which will permit cancellations, reason to believe and expect more radio programs become necessary, on that their tenta- seen catastrophe, should show an should they tive increases will materialize. and radio billing for this agency all -time the shortest possible notice. And this fall than in any previous simi- peak for the industry. that's where spot radio comes in. JOHN L. ANDERSON lar season. FITZGERALD Quick Placement Director of Radio C. H. COTTINGTON EDWARD J. Radio Director To place and carry out an ad- McCann -Erickson Inc. Vice -President Wasey & Co., Inc. vertising campaign in national IT IS DIFFICULT to predict with N. W. Ayer & Son Erwin, magazines takes approximately six any certainty the trend of the radio THE OUTLOOK on radio adver- THE RADIO outlook for this fall months. It takes about four months industry this coming season. It is tising for the forthcoming fall and is encouraging. There are in- to get in and out of national news- natural to suppose that clients will winter appears to be excellent. I creased budgets to some extent, paper or billboard campaigns. Cam- wish to have radio commitments in see no reason why the advances and accounts which for a time for- paigns on the nation -wide networks as fluid a state as possible. At the made continually since 1932 should got broadcast advertising are may be cancelled on 13 weeks present time we expect to do a be halted by anything other than showing increased interest. Be- notice. But the standard contract little more radio business this sea- scarcity of time itself. Each suc- cause available network time de- for spot radio advertising contains son than in the one just past. ceeding year offers advertisers mands high talent costs necessary a two-week cancellation clause. A more circulation and more intense to offset competitive programs, this EMIL BRISACHER listening in the field of radio and agency has drifted to a high per- number of representatives report centage of spot buying. Despite that stations are waiv- President & Radio Director sale of time has always paralleled their even this increase. added cost of handling, spots are ing this requirement and are ac- Brisacher, Davis & Staff proving economically solid. Never- cepting business on a "till forbid" OUR PRESENT commitments for ROBERT G. JENNINGS theless, this agency looks forward basis that permits the advertiser to fall and winter broadcasting in- V. P. & Radio Director to some increase in network broad- halt his broadcasts on 24 hours' casting. dicate that our billing will be up H. notice. around 20% on network time. Our W. Kastor & Sons Adv. Co. The war and rearmament orders, commitments for spot radio are INDICATIONS point to excellent which have lifted employment and about the same as last year. fall and winter season on both spot C. F. GANNON retail sales figures to levels above V.-P. & Radio Director those for even the boom days of Arthur Kudner Inc. the first world war or of the late Dollar Volume 1920's in the country's manufactur- of Network Sponsors ALL INDICATIONS point to a ing centers, have naturally resulted brisk fall and winter business in Analyzed for Half-Year by Industries radio for Kudner clients. Some ac- in increased time sales for sta- radio had tions in those counts, originally that cities. One such sta- RADIO ADVERTISER expenditures on all major networks advanced reverted to other media, will re- tion, established for more than a from $41,176,150 the sume radio this fall in a major decade and presumably having in first six months of 1939 to $47,048,571 during the same period of this year, a gain of 14.3%. Analysis of the combined way and there is no likelihood of reached its normal business level, billings of NBC, any cancellation of current busi- reports that its time sales in the CBS and MBS by industries reveals the totals by industry classifications as follows for the first six months of 1940. and dis- ness. first six month of 1940 were more close than 25% ahead of those in the that, as in previous periods, foods and food beverages and drugs same period of last year, with account for more than 65% of the networks' billings: CHARLES H. GARDNER % OF prospects for an even larger in- CLASSIFICATION NBC CBS MUTUAL TOTALt TOTAL* Time Buyer crease for the second half of the Automotive $ 499,778 $ 964,742 $ 8,728 $ 1,47&,248 3.1% Gardner Adv. Co. year. Building 6,026 80,911 86,937 is op- But prosperity, in America, is Tobacco 3,541,898 3,176,051 440,578 7,168,627 16.2 BELIEVE outlook for radio Clothing 106,566 35,216 141,782 timistic. Every indication general never confined to a few cities. Confectionery & Beverages 464,479 964,801 8,240 1,437,020 3.1 Drugs listening is on upgrade. Our clients Workers in the industries stepped & Toilet Goods 8,171,582 4,395,451 172,660 12,739,688 27.1 use of both network and up by war conditions Financial & Insurance 7,824 488,007 8.450 454,281 made good are spending Foods & Food Beverages 6,076,487 6,698,834 739,691 13,513,862 28.7 spot this spring and summer. Ex- their overtime pay for merchandise Garden pect equally good business for fall made in other cities, enabling work- Furniture & House Furnish- most ings 481,218 105 481,318 1.0 and winter. Comments of ers in these other cities to increase Jewelry & Silverware. 162,868 152,368 midwest network and station rep- their earnings and their purchases Petroleum & Lubricants._ 980,590 1,515,632 147,427 2,643,649 5.6 resentatives also indicate favor- Machinery, Farm & Mech. and making it profitable for ad- Supplies able trend for radio throughout vertisers to widen their campaigns Office Equipment this area in coming months. proportionately to the widening Paints & Hardware 171,400 28,178 194,578 circles of increased incomes. That Radios & Musical Instruments __ 32.995 28,472 61,467 Schools & Corresp. Courses 46,500 45,500 E. A. GOBLE this has happened is clearly shown Shoes & Allied Goods 92,964 14,992 107,956 Laundry Soaps & Cleansers._ 3,501,610 2,004,958 82,050 5,538,518 11.8 Secretary in the reports of the station rep- Sporting Goods resentatives that their billings for Stationery & Publishers 67,603 15.385 82,988 Stack-Goble Adv. Agency the first half of 1940 are anywhere Travel & Hotels 168,028 9,399 1,086 178,513 THE EXTENSIVE use we have from 25% 100% Brewing 9,274 9,274 to over those for Miscellaneous 251,107 7,827 288,168 547,102 1.2 made of radio in the past is proof the like period of 1939, with even positive of what we think of it as larger increases looming up for GRAND TOTAL $24,569.876 $20,457.372 E 2.031.323 $47,048,571t 96.8% a medium and we have no reason fall. It is probably significant that Note: Fractions of less than 1% omitted. to expect or anticipate but that the smaller increases were reported t Note: For comparison of this column with first six months of 1939, see page 68 of radio will go on and on to greater (Continued on page 94) Aug. 1, 1940 BROADCASTING. heights. Page 26 August 1, 1940 BROADCASTING Broadcast Advertising LAWRENCE HOLCOMB Radio Director They See Good Season Ahead CHICAGO Sherman K. Ellis Co. I BELIEVE this fall and winter By EDWARD CODEL will see a tremendous amount of MIDWEST agency time -buyers, spot radio. With the country com- station managers, representatives, pletely sold on radio as an adver- transcription and production firms tising medium and with the net- all have optimistic viewpoints and works getting more and more sold predict a decided increase in bill- out, the advertiser is naturally ings for fall and winter. The war, turning more and more to spot ra- which for a while caused some con- dio. Naturally the chains will do cern in regard to renewals and new their usual tremendous amount of business, seems not to have acted business. adversely at all but in many cases is believed to be the determining WILFRED S. KING Mr. Gannon Mr. Holcomb Mr. Ferrin Mr. Fitzgerald factor for appropriation expansion Director of Radio due to the added defense fund J. M. Mathes Inc. money in circulation. Some agencies ' report that at the time of the fall SPOT broadcasting for fall, inso- of Belgium there was a general far as this agency is concerned, holding back for a while but this promises to be a larger operation was short- lived. A few foreign - than ever before. Our advertisers language programs were cancelled who have used it are going to con- during the last few months and tinue with increased appropria- there has been much more discus- tions and some of our new accounts sion of advertiser protection in who have not used this form of regard to long -term contracts for radio before are including it in air. Wade Mr. Latham Mr. Jennings Mr. Pryor time and talent. But on the whole their plans. We are placing busi- prospects seem fitted with rose - ness now because we are confident colored glasses designed for long it will become increasingly diffi- EDWARD LASKER ROBERT W. ORR wear. cult to obtain the choice availabilities for our clients as the summer V.-P. in Charge of Radio Executive Vice- President Meat Industry Active progresses. Last winter brought Lord & Thomas Lennen & Mitchell One example of a heretofore al- some 40 closeout schedules but it WE EXPECT all of our clients THE SITUATION on radio for most static industry, insofar as seems as though the same condi- using both spot and network radio the fall and winter is very en- radio is concerned, jumping on the tion will occur only earlier and on to continue on the air through the couraging. Network radio looks as bandwagon for a big ride, is the more stations. fall and winter periods. At this though it will continue at the same meat industry. Radio is expected date we are not anticipating any if not greater volume than last to figure prominently in the plans CHESTER J. LA ROCHE changes in schedules or shows year. We definitely expect spot ra- of the Institute of American Meat President from the programs our clients dio to be greatly increased. Packers which will spend $2,000,000 Young & Rubicam Inc. annually for indefinite number used last year. ARTHUR PRYOR, JR. an ALL SIGNS point to another big of years to inform the public of year for radio advertising, with a JACK R. LATHAM V. -P. & Radio Director meat's essential place in the diet. continuation of the steady increase Benton & Bowles BBDO This is the largest cooperative in both network and spot billings. radio campaign in food industry history. FROM ALL indications we expect NETWORK and spot sched- Armour & Co. is currently promot- It seems evident that the style of a ules in prospect for fall of 1940 network programs will continue to banner fall season both in spot ing its Treet in a national quarter - and network radio. All clients cur- appear to reflect normal yearly in- hour spot series; Geo. A. Hormel change. This trend is away from rently crease in use of medium as effec- expensive, big name shows, on air continuing, and ex- Co. is using Burns & Allen on net- the pect considerable additional radio tive advertising vehicle. They do work to promote its Spam; Swift particularly the big variety hours. beginning in fall. not reflect any apprehension of These are being replaced, to a cer- war or political campaign. Defense & Co. is reported contemplating a extent, by programs campaign in behalf of Prem. In tain that RICHARD MARVIN program with later increase in addition, these and many other show greater ingenuity and imagi- purchasing power might conceiv- meat nation. This trend is due largely Radio Director ably stimulate additional commit- packers are producers of pet to two factors: (1) Radio produc- Wm. Esty & Co. ments in late fall or early winter. food and many new schedules are ers, through experience in program contemplated in addition to the SEVEN shows are now on the net- RUSSEL M. SEEDS CO. dozen or so now being heard on net- building and a greater knowledge work and scheduled for fall con- of audience psychology, have dis- UNLESS unforeseen difficulties work and spot. tinuance and there will be substan- Others placed in this now covered or developed a greater va- tial increases in spot appropria- arise, our clients are planning an territory riety of program types to enter- extended fall schedule. No curtail- on the air or which have been tions. This will undoubtedly be a planning tain listeners at less expense. (2) peak year. ment of any advertising is antici- expansion in the near Increased costs of radio advertis- pated unless actual war comes to future include Colgate - Palmolive - ing, meaning greater time charges, JOHN E. McMILLIN this country. Some of our clients Peet. Brown & Williamson Tobac- union scales and production costs, are watching the situation very co Co., currently using four net- are forcing many radio advertis- V.-P. & Director of Radio closely but as yet no actual sched- work shows - Plantation Party ers to cut their talent expenditures. Compton Advertising Inc. ules have been held up. (Bugler tobacco), Uncle Walter's Spot advertising should continue Doghouse (Sir Walter Raleigh THE FALL and winter outlook OTTO R. STADELMAN to grow due to the greater flexi- for network and spot radio looks smoking tobacco), Showboat (Ava- bility of this means of reaching healthy and strong on all our ac- Secy. -Treas. & Time Buyer lon cigarettes), and a two and the ultimate consumer. The adver- counts. Needham, Louis and Brorby Inc. three -quarter hour Saturday eve- tiser is not committed to such ning show on the Don Lee net- large scale operations or long OUR CLIENTS' radio spot and work for Wings contemplating PAUL F. MONROE network advertising for the com- -is term time contracts. Also, he can ing three more network shows. North- change his in one Buchanan & Co. Inc. fall and winter will be slightly western Yeast Co. (Maca yeast) , program terri- ahead of the tory where it does not obtain re- CONSIDERING our plans with same period last year. will enlarge its present national sults without upsetting his cam- what I have been told as regards WALTER A. WADE spot schedule. Mar-O -Oil (sham- paign in another territory. poo), is returning to the air with other clients, all things point to a V. -P. Account Executive most encouraging season for radio a spot campaign. Also active are GREGORY WILLIAMSON advertising- probably the best in Wade Adv. Agency General Mills, Cudahy Packing Co., Radio Director its history. Radio certainly year THIS LOOKS like an extra good Procter & Gamble, The Wander by year has proven itself to be the year for radio advertising. News Co., Mars, Inc., Pabst,- Campbell Pedlar & Ryan Inc. most progressive and powerful of of the war plus the coming politi- Cereal Co., Grove Laboratories, THERE ARE many sound reasons media. On our part, we have com- cal campaigns will keep more peo- Welch Grape Juice Co., Schaeffer for looking at radio advertising pleted our network plans for the ple glued to their radios this fall Pen, Household Finance and many for this fall and winter with a Texas Co. for the 1940 -41 season, and winter than perhaps in any more. healthy optimism. We certainly presenting the Texaco Star Thea- previous y e a r. Summer tests, see no reason for any decline in tre starring Fred Allen with which we have been conducting, Selling the Distributor spot or network operations so far Kenny Baker and company on an have shown more good sales reac- Agency executives feel that the as overall plans are concerned. We 88- station CBS network. We also tion and greater promise than at coming season will bring with it do not believe that recent world anticipate regional coverage in any previous time. All indications the greatest merchandising cam- developments materially affect ra- Florida for the winter season; in are that our clients will be using paigns ever conducted, both by ad- dio as an advertising medium. To- Texas, with daily news broad- more network and spot broadcast- vertisers and stations. In the case tal expenditures should remain casts; in the Mountain Zone, with ing this fall and winter than they of the advertiser, stress is being substantially the same. news and spot announcements. have in the past two years. laid more and more on selling the BROADCASTING Broadcast Advertising August 1, 1940 Page 27 distributor. More personal repre- largest billings for radio time, resentatives of the home company ports that from present indica- will call on retailers and distribu- tions the last quarter of 1940 tors to promote products in con - would surpass any other quarter j.Inction with radio programs than of the current year in amount of in the past. It is expected that dis- air business placed through its of- tributors will have more say in fice. Among the accounts handled how the advertising dollar is spent. by McCann -Erickson are t h e Another definite trend is the sup- Northern California Ford Dealers, plementing of network shows with who plan a comprehensive spot chain -break and one -minute an- campaign in the fall; W. P. Fuller nouncements. These are spotted & Co., paint manufacturers, which during particular daytime and eve- will use nearly 60 stations in a ning periods to reach definite types spot campaign starting in Septem- of listener. The Pure Oil Co. has ber; Lucky Lager Beer, using a done this in the past. Many others spot campaign during the summer have included it in their fall and and remaining on during fall winter schedules. months. California Packing Corp., Still another trend, according to re- agency executives, is toward fewer handled by the same agency, unproved or "wildcat" programs. cently completed a nationwide spot in campaign, and may resume late in It has been a common occurrence the fall. In addition McCann - the past to buy untried but seem- Erickson handles the Standard Oil ingly good idea programs and of California account, which shifts place them on network or national its two programs to Mutual on Oct. spot. After much expenditure, they 3, and the Pacific Gas & Electric often prove to be duds insofar as two hours public acceptance and pull- Co. Evening Concert general Drawn BROADCASTING KYA. ing power. There is developing a for by Sid Hix nightly on "Let's of Here! They're Noi Playing BMI Music!" "farming out" system of testing in Get Out Much Optimism a few chosen markets, gathering pertinent information on results, being broken down by some of the Other agencies placing radio and then, if proved successful, SAN FRANCISCO major stations. KSFO, the CBS were optimistic for the coming placing on a nation -wide basis. affiliate, and KPO -KGO of the quarter. A few would not commit equally as protection NBC, as well as KFRC, the Mu- themselves, stating that the pic- This serves ture at present was neither en- to advertiser and agency, and in By J. CLARENCE MYERS tual station, have gone after the some cases to the listener as well. retail merchants' business with couraging nor discouraging. A THE GRADUAL breaking down "idea presentations" that fit their number of the medium sized and Transcriptions Bullish of retail store resistance to radio, particular needs. To a certain ex- smaller agencies handling from Transcription companies are together with a healthy "shot in tent they have been successful. two to a dozen radio accounts were unanimous in their prediction that the arm" from political accounts But the retailers are still cau- optimistic, however, and saw bright fall and winter will see them op- and better than usual regional, na- tious. They are "feeling their way" prospects for the autumn. Several erating at full capacity. In addition tional spot and network business, with radio by placing small cam- stated they had new shows or spot to the general upswing in business promises San Francisco radio one paigns. campaigns in the working stage which they feel is unquestioned, of its best fall seasons. Lincoln Dellar, general manager and that there was every indica- That is the combined prediction tion they would come on the air other contributing factors, they sales man- of KSFO, stated that those retail- say, are: of station managers, ers who have come to radio, in later in the year. agers, advertising agency execu- While a number of agency radio 1. Transcriptions have gradu- most cases have been won over by tives and radio directors and sta- the medium and continue to include executives laid emphasis on drama- ated from the experimental stage tion representatives in the Golden tized transcribed spots being very and are now on a production and radio in their advertising budget. Gate city. According to Dellar his station was much the vogue this season, others performance par with any live If there is any war scare among stated the leaning for the fall was shows. in just as crowded with business dur- those who buy time on the air ing the summer months as during toward programs rather than live 2. The "local angle" which tran- the country, it is practically un- the spring and winter. or transcribed announcements. scriptions afford offer an incentive noticeable in Northern California, All in all, San Francisco radio has to retailers and distributors, es- where "business as usual" Spot, Net Both Look presents a composite picture of pecially if their names are men- been the case throughout the sum- Good business health with prospects of tioned in signatures, to merchan- mer months. The national spot business prom- letting out a couple of notches in dise programs. The business lost by San Fran- ises to outdo itself in San Fran- the belt when the "autumn feast" 3. The general trend of using an- cisco radio because of the uncer- cisco this season in the opinion begins. nouncements, many of which are tainty of the situation in Europe of some station men. A number transcribed, to supplement network has been negative from a local of the national advertisers using shows (mentioned previously as standpoint. However, there have spot radio are leaning towards con- LOS ANGELES suggested by agencies). been a few national spot accounts siderably larger expenditures than placed out of the East which were in the past, 4. The flexibility of transcribed they state. expected to renew at the termina- The regional network business By DAVID GLICKMAN shows in "spotting" them in best tion of their contracts, but failed available local time. looks healthy, too, particularly to IF FORECASTS made by Pacific to do so. This may or may not the Don Lee-Mutual chain, which Coast broadcasters, agency time - According to the outlook and ad- have been due to the war. recently "snagged" the Standard buyers and station representatives vance orders, one company expects Exceptionally Good Autumn Oil Company's two programs from radio business prospects to produce well over 700 discs a on fall Most station managers inter- NBC for release on about 30 Mut- come true, the industry is in for month. Others are equally opti- ual stations twice weekly [Baoan- mistic. viewed stated that their local, na- one of its most prosperous years. tional spot and network business CASTING, July 15]. The forecasts are most optimistic. Spot Record Foreseen was up over the summer of last San Francisco independents for National and regional radio busi- year, and that from present com- the most part enjoyed a spring ness originating on the Pacific It is predicted that more national mitments the fall season shows and summer season that was equal- Coast this past year exceeded and regional spot campaigns will every indication of being the best ly as good as if not a shade better $2,000,000 and the outlook for the start in the coming season than in history. than in 1939. All are optimistic 1940 -41 season is even brighter, ac- ever before. Many agencies talk The exceptionally strong fall concerning the fall season, which cording to leading West Coast continually of "specific market" season will be accountable in part promises them a large hunk of the agency executives and station op- schedules which can be accom- to a heavy political schedule -net- political business. erators. They predict an increase of plished only by using this type of work, regional network, spot and Local business boomed a little a between 26 and 40% over last year program. Others will use spot as a local. In addition to the national year ago when the Golden Gate in spot business alone. The volume test and prelude to network expan- political business, California has Exposition opened, but such was in regional network usage will also sion. many competitions for office this not the case this year. But the be much higher than the last year. It is generally predicted that year as well as a score or more of locals made un for the loss in se- Timebuyers and station sales man- there will be exceedingly little, if propositions and amendments on curing other business. agers do not expect a sudden any, "undesirable" time on stations the ballot. Because most of the From present indications nation- splurge. It is their opinion that the in the future which means, there- major network affiliates are sold al and regional spot business will increase will be gradual and steady. fore, in a few months little time out solid in the evening hours, the be up a little for the locals over Station representatives are also of will be available. The periods con- lesser independents reap a rich the same period last year. that opinion, and those "in the sidered less worthy than others by harvest in politicals. Some of the largest placers of know" state that several impor- advertisers are receiving particu- San Francisco radio has been radio time in San Francisco un- tant campaigns are contemplated lar attention in this section by a historically weak in retail adver- hesitatingly forecast a healthy fall with outlets and markets now being building process of presenting bet- tising, particularly large depart- season for radio in the Golden discussed for fall placement. ter programs at these times to ment stores and specialty shops. Gate area. Besides the usual renewals of attract more listeners. But that resistance is gradually McCann -Erickson, which has the coast-wise shows, many new adver- Page 28 August 1, 1940 BROADCASTING Broadcast Advertising tisers have been signed for regional August on, and as usual the an- network time. Other prospective DETROIT nouncement drives will be heavily sponsors are inquiring into the po- bulwarked by radio copy. Complete tentialities of radio advertising. plans are not yet formulated. Executives of CBS, NBC and Don AN IMPROVED feeling about Lee report that time already sold business prospects is quite appar- In Other Industries and reserved on ' their respective ent in Detroit, and general expecta- Conditions pertaining to the au- networks precludes any possible tion is for an enlargement of radio tomobile industry do not apply, slump during the coming season's activity. However, there is yet no however, to the more general types high spots. This does not include of accounts handled by Detroit politicals. sign that the large -scale automotive advertisers will be on the air agencies. For these the air is de- More Inquiries Than Ever any more heavily this fall and win- cidedly clear. There have been more inquiries ter than was the case in the same Account executives and advertis- than ever before for regional net- period a year ago. ing managers anticipate that the work time. Some come from for- Had not the war intensified, the rearmament program and the gen- mer users of radio, advertisers automotive accounts might well eral outlook of business will stim- who have not used that media in have considered return to their ulate employment intensely during recent years. Others have been spot substantial time buying of years coming months, enlarge payrolls, users only, and are now planning past. Such buying was drastically and thus increase the spending to expand radio advertising opera- curtailed when 1937 volume power. As a result, they look for tions with network shows. No par- Manning in Salt Lake Tribune thinned in the business retreat of better business everywhere. The ticular trend is predicted, but it is "Away from it all." 1938. It expanded quietly during planning seems to be to make lib- the general opinion that West Coast the latter half of 1938 and all eral use of radio in forthcoming sponsors using regional network For report on outlook for radio through 1939, advertising programs. in although spot buying time, will go for cheaper shows in Canada, see page 88. was the main point of activity, Confirmation of such general ex- this coming season, thereby cutting pectations may well be seen in De- down production and talent costs. rather than network programs. over network advertising, under Meanwhile, automobile sales were troit retail advertising over radio They show interest in compact as now scheduled. One executive shows, preferably the one -map type, certain merchandising conditions. improving noticeably. Feeling had and also audience participation They state that spot broadcasting been that if the climb indicated for pointed out that there are today programs. Others are inquiring is being successfully adapted to the 1941 model season - soon to probably more retail establishments about news broadcasts, commen- specific regional sales and distribu- start -proved out, it would be the using Detroit stations than ever taries, quiz shows and morning par- tion problems. Others believe that signal for some resumption of before, although he admitted their ticipation programs. national and regional advertisers chain shows. total volume of time used might need local sales to help be so as in years past, Agency folks still look to San "push" The uncertainty created by the not large Francisco as the spot headquarters dealers and they find it in spot war, however, has minimized this due to schedule curtailments by a schedules. Therefore this type of few top users. Even so, however, of the Pacific Coast, but both Los radio possibility. At this writing there is Angeles and Seattle have placed a advertising will be recom- definitely no sign that the Govern- he pointed out that the particular mended to clients for autumn cam- "top user" stores in question have goodly share too, and will continue paigns. Agency executives also ment rearmament program will to do so. Practically every south- interfere with normal auto output been practically off the air for a stress the fact that radio is in need few seasons past, and are now re- ern California agency of any im- of new ideas, originality and great- in any manner whatsoever. But portance has become spot conscious there are still enough unknowns, suming time commitments. these past few years, and are er variety. He also pointed out the interest- 1940 So Far Good not only in manufacturing but in strongly recommending that type of merchandising and profit margins ing fact that many smaller stores radio advertising to their clients. Checkup with Los Angeles area as well, to bring the auto com- are turning to agencies to prepare Some recommend spot to supple- stations reveal that during the last their copy programs for them, in ment network time. panies toward a policy of "doing six months business has increased nothing new ". contrast to the earlier practice of While unwilling to estimate how from 10 to 40% over that of last handing such work to the store's much spot radio will be placed dur- However, autodom will bring a year this time. From contracts on substantial amount of spot buying, advertising departments. He inter- ing the next several months, agency hand, it will continue at present preted this as a growing apprecia- men contacted agree that every levels. Although the first couple from present indications, to stations during the coming two tion of the importance of radio and campaign placed from Los Angeles months of the current summer sea- the importance of professional, ra- and Hollywood, and now in force, son saw a slump for many stations months, when 1941 models are in- will continue at least troduced. Some introductions will dio- minded planning for use of the through the on the West Coast, radio as a medium. Christmas season. What will come whole held its own, picking up to bi made of new cars from mid- after that is difficult to say. Sev- an accelerated tempo in July. Sta- eral agency executives express the tion sales managers expect it to work programs have reserved their belief that their clients will con- continue, thereby getting the in- same time for the coming season. PHILADELPHIA tinue to include spot broadcasting dustry on the Pacific Coast off to a New advertisers have also been in late fall and winter advertising goad start for the 1941 season. signed, with all choice time report schedules. Some, they say, are al- Department stores on the West ed "sold out" on the NBC -Red and By MAURICE H. ORODENKER ready planning such campaigns, Coast went in heavier for radio CBS. NBC -Blue and Don Lee also and others are making inquiries, than in past years. Chain drug and announce a list of new advertisers THE PREVAILING war jitters to which substantiates predictions. furniture concerns, with several and the renewal of old ones. By all the contrary, there are positive in- on every count that Phil- Some Buy More Stations stores in the Southern California odds these major buyers of talent dications area, for the first time are using and network time, according to the adelphia radio will experience an- In many instances sponsors will radio advertising. Some are using consensus, will continue to find other "boom" year with the com- use additional stations to increase snot announcements for special Hollywood's highly exploited ening of the 1940 -41 season. In spite coverage as markets are estab- sales. Others are concentrating on tertainment resources their richest of the fact that there have been lished. Other advertisers, it was news broadcasts, while still others advertising asset. marked decreases in advertising stated, are seasonal users of radio have gone in for commentaries and It has been pointed out time and revenue in other media, radio here time, and agency executives han- various types of quarter hour pro- time again, that as long as Holly- continues on the upbeat. And it's a dling such accounts declare that a grams on local stations. wood talent shows continue to sell normal upswing. There are no vari- great deal of West Coast spot place- the advertiser's product, there will ables that the station sales man- ment will be on short-term con- Hollywood Produces be buyers for these kind of pro- ager or the agency timebuyer can tracts. Hollywood will continue to play grams. point to. It's just that radio, as The optimists declare that loss of an important part as a production Many firms which had the im- a prime advertising media, has foreign markets by manufacturers taken deep root locally. It's no center for network shows -both petus of an early start in using selling radio of various commodities, and food Pacific Coast programs and trans - radio advertising several seasons longer a question of product concerns, will cause addi- continentals. Besides the tried and ago, and have kept constantly at it, per se to a prospective advertiser. tional expenditure of advertising seasoned programs, there will be are now reaping the harvest, with Instead, it's a question of finding dollars to nourish the domestic several new ones originating from more sales and consequently in- available time on the already market. Radio therefore is expected that city. Trade paper scareheads creased profit. Major advertisers crowded schedules to take care of to receive its share. that shout big -time radio is mov- have steadily increased their radio the advertisers clamoring at radio's Several local and regional ac- ing to New York are ridiculed by budgets on the basis of results ob- doors. counts of Los Angeles and Holly- Pacific Coast executives of the tained. In direct relation, talent A marked indication of what the wood agencies are talking spot cam three networks. Although advertis- requirements have likewise risen. new season will bring is seen in paigns, using one -minute live and ers are interested in cheaper shows, No other talent center in the coun- point at one of the largest non- transcribed announcements with they still want "name" attractions try today has anything approach- network stations here. Since the be- dealer tie -in. Others are interested and therefore must come to Holly- ing Hollywood in resources which ginning of the year, time on the in quarter hour strip shows with wood for them. This consensus is now have become dominantly es- station has been at a premium, and juvenile appeal. Southern Cali- based on rs;ured and prospective sential to the success of network already it has been necessary to fornia agency men who are sold on business already signed for the radio, agency executives here de- turn down business for the fall. At the effectiveness of spot broad- fall season. hi a survey just com- clare. While Hollywood contributed the present time, the station will casting stress the point that it has pleted, practically every sponsor nothing new to radio this past not accept any business for Sep- a number of definite advantages using Hollywood originating net- year, the etandard has improved. (Continued on page 147) BROADCASTING Broadcast Advertising August 1, 1940 Page 29 Program of the 18th Annual NAB Convention St. Francis Hotel, San Francisco, August 4 -7

SUNDAY, AUG. 4 Exposition Bureau of Radio Advertising -Ed Kirby and Paul F. Peter, presiding REGISTRATION (Mezzanine Balcony) All delegates will be guests of the Exposi- Law Roundtable-Russell P. Place, pre- 10:30 A.M. tion at Folies Bergere, America- Caval- siding GOLF TOURNAMENT (California Golf cade of a Nation and Billy Rose's Labor and Wages and Hours Round- Club) Aquacade on Treasure Isand. table- Joseph L. Miller, presiding BROADCASTING Trophy TUESDAY, AUG. 6 10 A.M. 1 P.M. 8:30 A.M. BUSINESS SESSION- Neville Miller, pre- COMMITTEE MEETINGS (Places to be BREAKFAST SESSIONS-NAB Staff Di- siding (Colonial Ball Room) announced) rectors presiding NAB CODE SESSION - Edgar Bill Sales Managers Steering Committee Engineering Roundtable-Lynne C. Sme- (WMBD) Chairman, Code Compliance Research Committee by, presiding Committee, presiding Public Relations Roundtable Kirby, REPORT OF CODE COMMITTEE -Ed 4 P.M. -Ed Compliance BMI Board of Directors presiding Kirby, Secretary, Code Research Roundtable-Paul F. Peter, Committee 4:30 P.M. presiding Dr. Frank Kingdon, Executive Director, Legislative Committee Law Roundtable -Russell P. Place, pre- Citizenship Educational Service 5 P.M. siding CODE DISCUSSION Code Committee (Open to all Broad- Labor and Wages and Hours Roundtable 11:05 A.M. casters) -Joseph L. Miller, presiding BUSINESS SESSION 6 P.M. 10 A.M. Neville Miller, Presiding Labor Committee BUSINESS SESSION (Colonial Ball Room) ANNOUNCEMENT OF "THE PEABODY Accounting Committee Report of Nominating Committee RADIO AWARDS FOR PUBLIC Engineering Committee Election of Directors -at-Large (Ballot SERVICE " -Dr. John E. Drewry, Di- 10 4 rector, School of Journalism, Univer- 4 -7 P.M. boxes open A.M. to P.M.) 10:05 A.M. sity of Georgia COCKTAIL PARTY (Press Club Bldg.. A.M. 449 Powell St.) San Francisco Press BROADCAST MUSIC Inc. 11:15 Club Neville Miller, President, BMI HANDLING OF SPECIAL EVENTS 6:30 P.M. Sydney M. Kaye. Vice -President and Gen- European War Coverage eral Counsel, BMI Political Broadcasts BOARD .OF DIRECTORS DINNER Merritt E. Tompkins, General Manager, Special Events Programming BMI ROUNDING out two -years as the Mark Ethridge, WHAS, presiding MONDAY, AUG. S Herbert Hollister, General Manager, 10 A.M. Carl Haverlin, Stations Relations Direc- first paid president of the NAB, tor, BMI Neville Miller will preside over the KFBI, Wichita, Kansas BUSINESS SESSION (Colonial Ball 12:30 P.M. A. A. Schecter, Director of News and Room) LUNCHEON (Colonial Ball Room) 18th annual convention of the NAB Special Events, NBC Address of Welcome -Hon. Angelo J. Hon. Louis Johnson, former Asst. Secy. in San Francisco Aug. 4 -7. He is Paul W. White, Director of Public Af- Rossi. Mayor of San Francisco of War, speaker. "Sponsors of National shown here in a new pose made fairs, CBS President's Annual Report Defense" (To be broadcast over MBS Van C. Newkirk, Director Special Events, Appointment Convention Committee and NBC) exclusively for BROADCASTING just Don Lee Secretary -Treasurer's Report 2:15 P.M. prior to leaving for the convention. 12:30 P.M. Labor. Wages and Hours-Joseph L. BUSINESS SESSION (Colonial Ball Room) LUNCHEON (Colonial Ball Room) Miller, NAB Director of Labor Rela- NAB Sales Managers Division-Bureau Auspices International News Service tions of Radio Advertising meeting-Owen 3 :50 P.M. 2:15 P.M. Proposed amendments to By-Laws Uridge (WJR) vice-chairman, presid- ATJDIMETER AUDIENCE MEASURE- BUSINESS SESSION Report of Nominating Committee on ing Directors -at -Large MENT Neville Miller, presiding 2:15 P.M. A. C. Neilsen, A. C. Neilsen Co. FM BROADCASTING -John Shepard, 3rd, 12:30 P.M. "THE UNIT PLAN OF VOLUME MEAS- President, FM Broadcasters, Inc., pre- LUNCHEON (Colonial Ball Room) UREMENT A BROADCASTER'S 6:30 P.M. siding James Lawrence Fly. Chairman. FCC. VIEWS " -William- Scripps, Chairman, MEETING NEW BOARD OF DIRECTORS FM ROUNDTABLE -Paul deMars, Vice speaker, "Radio Faces the Future" NAB Research Committee 7 :30 P.M. President in Charge of Engineering, (To be broadcast over CBS and MBS) 2:30 P.M. TELEVISION Yankee Network 2:15 P.M. REPORT ON "THE UNIT PLAN OF "Apparatus Requirements for Television FM DEMONSTRATION -Radio Engineer- VOLUME MEASUREMENT" Manager ing Laboratories in cooperation with GROUP MEETINGS - Paul Stations"-Ted Smith. Tele- KSFO, San Francisco IRNA- Samuel R. Rosenbaum (WFIL) F. Peter. NAB Director of Research vision Transmission Sales, TCA Radio Station presiding 2 :45 P.M. "Television Station Operation and Tele- 4 P.M. NIB -Harold A. Lafount (WCOP) Pre- ROUNDTABLE ON UNIT PLAN OF cast Pickups" -Harry Lubcke, Direc- BUSINESS SESSION siding VOLUME MEASUREMENT tor of Television, Don Lee Broadcasting Reporta of Committees National Sales Managers, station and Representative of ANA System Unfinished Business agency representatives -Owen Uridge Representative of AAAA Television Demonstration 4:30 P.M. (WJR) presiding Representative of NRDGA Roundtable Discussion on Television EXECUTIVE SESSION -FM Broadcast- Representative of Sales Managers 4:15 P.M. WEDNESDAY, AUG. 7 ers Inc. (Colonial Ball Room) Clear Channel -Edwin W. Craig (WSM) 3:15 P.M. 8:30 A.M. 8 P.M. presiding GENERAL DISCUSSION BREAKFAST SESSIONS -NAB Staff Di- ANNUAL BANQUET (California Ball Regional Stations -John Shepard (Yan- Unit plan of volume measurement rectors presiding (Places of meetings Room, Treasure Island) kee Network) presiding 3:45 P.M. to be announced) "Greener Pastures " -a satirical musical Local Stations-John Elmer (WCBM) VOTE Engineering Roundtable - Lynne C. comedy. presiding Unit plan of volume measurement Smeby, presiding Award of BROADCASTING Golf Trophy

CHRISTAL ball on a BARREL. Fly Has Busy Schedule He thought they WOOTEN be that For Pacific Coast Trip TALE OF ONE NAB DELEGATE WAY unless some HALFF -WITT CARPENTER had planned them. CHAIRMAN James Lawrence Fly Alphabetical Adventures of a Transcontinental How he FELTIS hard to describe of the FCC, will fly part of the i so he put on a WIIG, managed to way to the NAB convention in San Traveler Enroute to the Coast DODGE the FELLOWS and Francisco Aug. 4-7, where he is started to TRAVERS the distance scheduled as one of the principal By C. E. MIDGLEY Jr. and soon disKLOsed his knowledge. to Hollywood. speakers. Arranging an active THIS is not a WOR story. It is the The second day out in KANSas When he arrived there he went itinerary, Chairman Fly will meet tale of a SHEPARD WHO had the train stopped at a small toWN right to the movie studios. Three in New York July 31 with the new tended his flocK SO long, heard ACross the river. He heard a SCRIPPS were in production. One Radio Manufacturers Association the eWES Groan, the coWS Moo BELL ringing on a CHURCH in was a picture with FAY KAROL Television Systems Committee, ac- and the COX KROW and finally the GLADE. He knew SUNday din- called "An UnTRAMMELed Soul ". companied by Chief Engineer E. K. decided to go to the NAB conven- ner WOOD soon be served in the Another was a mining picture Jett. He plans to leave for the tion. He didn't KNOW WEBER diner and got his KOIN ready. "There A'int GOULD in Them Thar Coast the same day, and on Aug. to FLY or not but finally bought a The next day the train stopped HILLs ". The other one was a 3, in advance of the convention, ticKUT And berth to PALEY at ROOSEVELT DAMM and he GOLDEN HORSE -SHOE produc- will participate in the "Broadcast- Alto. saw hoW BIG it was. Soon they tion called "AMERICA'S MONEY ing's Day" ceremonies at the Gol- After leaving his forWARDing arrived at the Golden Gate and he BELT, or, If It FITZ PATRICK den Gate Exposition. While on the address for MALAND telegrams thought it would be a GUDE idea It Fits COWLES." Coast he plans to visit Don Lee, he got on the train. It wasn't a to travel NORTON south. Then he decided to take a bus DeForest and other television ex- slow OLd train. HoW NEW it After the Convention he wanted to THORNBURGH or DUNVILLE. perimental operations. Chairman was -a streamlined loKOMOtive to do MORENCY more there so As he went to CROSS LEYhigh Fly said he would talk to the con- and shining PULLIAM CARRs. he went to the Fair. He had heard Avenue he WASS MERry until one vention about matters of mutual Once on the train he WAS Hardly that the gardens were FREE and little boy from a group of street interest, and that he was not so at ease -noW SYRious noW GAR - went there first because he was GAMMONS asked him for a dime. much interested in making coast - rulous. Finally one man suoKE BROKAW wouldn't admit he had He gave him a PATT on the head to -coast broadcasts about industry LOw as the country grew WILD- no KALE. The gardens were un- and said "All I have is COULSON problems as in getting together ER and the trees WHIZzed by usual with fertile SEARLE, not a you'll have to ask MYERS or with groups of a dozen or 15 broad- and asked him "Is that an ELMER single WEED, a row of LOUNS- SHOUSE or GILMAN." "Tell me casters to talk over industry -FCC CHERRY ?" He could talK FIne BERRY HEDGES surrounded by where they are and I'll WOW 'em problems. about subjeKTS Around nature STONE and in the middle a and WHAM 'em" the boy said. Page 30 August 1, 1940 BROADCASTING Broadcast Advertising War, ASCAP Dominate NAB's Agenda By SOL TAISHOFF Business is expected to seek to placate the -as -Usual Will Be Keynote at San Francisco; industry and reassure it as to the Code, future. As he has done repeatedly Labor, Treaty to Hold Delegates Attention since the war emergency arose, he probably will say flatly that Uncle REFUSING to allow conditions Sam has no idea of encroaching on wrought by the warring Old World PRINCIPAL SPEAKERS BEFORE NAB commercial radio. to blight normal processes in radio, Col. Louis Johnson, who resigned the nation's broadcasters will con- as Assistant Secretary of War vene in San Francisco Aug. 4 -7 at July 25, is on the agenda with his the 18th annual convention of the topic "Sponsors of National De- NAB to devise means of safeguard- fense". Radio's role in maintaining ing their welfare during the emer- public morale and in assisting na- gency period and to declare their tional defense planning by giving independence in music copyright freely of its time for recruiting and after nearly two decades of ASCAP - other activities, may predominate dictated bondage. in his message. From both principal Despite the long haul to the Pa- speakers, however, can be expected cific Coast and the ominous fore- the note of exercise of utmost care bodings of the war situation which against possible espionage activi- is rapidly transforming the nation ties and use of their facilities, par- into a defensive arsenal, the con- ticularly international broadcast vention keynote will be "business as stations, for subversive purposes. usual" consistent with the demands An unscheduled topic of funda- of the times. There will be affirma- mental importance to all radio may tion of the industry's pledge to the well be the plight of the standard national Administration of unquali- broadcast reallocation provided for fied support in the national defense in the Havana Treaty adopted two planning. But to ward off any at- years ago. FCC Chairman Fly has tempted grab for power by bureau- promised action post haste by the cratic opportunists, which would FCC, after publication [BRoAn- defeat the very objective of the CASTING, July 15] of the report that Government in these tense times, an the treaty conceivably can go by integrated plan for voluntary co- default under its automatic time operation will be formulated. limitations, unless the FCC pro- Plain Talk to Prevail NATIONAL DEFENSE and radio will keynote the NAB convention in mulgates the allocations required San Francisco Aug. 4 -7. FCC Chairman James Lawrence Fly, in his under it. Unless the FCC acts af- The gloves will be removed when first face-to -face meeting with the body politic of the industry since firmatively prior to the convening the convention moves into such his assumption of the FCC helm last Sept. 1, has selected as his sub- of the San Francisco sessions, fields as copyright, self-regulation ject "Radio Faces the Future" for an address to be delivered Aug. 5. spontaneous outbreaks on the floor, via the code route and the inroads Col. Louis Johnson, formerly Assistant Secretary of War, in addressing convention with a demand for action, can be of labor, organized and otherwise, the Aug. 6, will use his theme "Sponsors of National Defense ". expected. into all phases of broadcast opera The fact that the treaty has been tions. The tempo of the convention, were nearly 400 broadcasters rep- Talks to Be Aired ratified by the Senate, and there- however, will be pitched largely to resenting 273 member stations at fore constitutes a sovereign com- the copyright issue, with every sign the Atlantic City meeting. ADDRESSES of FCC Chairman mitment which cannot be violated by now pointing to ASCAP -less music While many eastern broadcasters James Lawrence Fly and former a subordinate administrative agen- over the networks after next Janu- Assistant Secretary of War Louis will foresake the convention be- Johnson before the NAB convention cy, unquestionably will warrant ary 1, and the industry -owned cause of the transcontinental trip, convention attention, with appro- Broadcast Music Inc. as the new in San Francisco will be broadcast increase in the NAB's membership over nationwide networks. The Fly priate demands to proper places lest supplier of radio's most important to a new all -time high of 460 sta- all the advantages of the continen- $1,250,000 al- speech on Aug. 5, will be carried raw material. With tions is expected to offset some of over CBS and MBS 5:30 -6 p.m. tal reallocation be lost. Of great ready pledged to BMI since last the lost Eastern attendance. More- EST (1:30 p.m. PST), and that of significance is elimination of the September, at least an equivalent over, many West Coast stations Col. Johnson on Aug. 6 at the same vexatious interference conditions amount -and possibly four times which heretofore have found it in- times over NBC and MBS. precipitated by operation of out- the figure -may be sought from sta- convenient to attend eastern meet- lawed high -power border stations tions to guarantee capacity opera- ings will be present at the first con- tion has been paying tribute to the under temporary Mexican authori- tion of BMI in turning out music vention west of the Rockies since zations that have continued for a of sufficient quantity and quality to job being done by radio in its war the Colorado Springs meeting in coverage and in aiding the military decade. meet the industry's demands. Ac- 1935. quisition of additional catalogs, out- and civil establishments of the Gov- Paine Plea Rejected Neville Miller, first paid presi- ernment in their defense mobiliza- side ASCAP's monopolistic accumu- dent of the NAB, will give the con- Copyright hits the agenda at the lation, also is part of the planned tion planning. The industry, more- second day's session Aug. 6, with vention an accounting of his two over, has found solace in the ac- modus operandi scheduled for con- years of stewardship as head of no holds barred. An inkling of the vention action. tions of both the Republican and likely temper of this session was the vastly expanded trade associa- Democratic conventions in drafting Upwards of 200 registrations of tion operation. It will be his third given in an exchange of correspond- "free radio" planks in their cam- ence between NAB President Miller broadcasters already have passed appearance before the industry as paign platforms. through the NAB convention com- a whole. His first convention was and ASCAP General Manager John mittee headquarters at the Hotel the Atlantic City meeting in July, Fly to Talk G. Paine, after the latter had sug- St. Francis in San Francisco. 1939. The special convention in The convention will gested that an ASCAP emissary, hear first- presumably President Gene Buck, Eleventh-hour registrants are ex- Chicago last September resulted in hand reactions of high gov- ranking be given a place on the program to pected to swell the total to more the declaration of war ágainst ernment officials on radio and its than 300, and with the attendance ASCAP and the formation of BMI expound on ASCAP's new contract future role. Chairman James Law- proposal. President Miller minced of related industry groups such as as a going concerns and constituted rence Fly of the FCC will be the network representatives, transcrip- his last appearance. principal no words in declining the bid and speaker at the opening in descending upon ASCAP with tion producers, station representa- Emergency conditions provoked business session Aug. 5. Foremost tive , equipment manufacturers, en- by the war have cohsigned to Con- proponent both feet. [See page 34 for texts of of the plan to create a letters]. He reaffirmed his - gineers, attorneys and agency men, gressional oblivion several proposed Defense :Communications Commit- state the gross attendance may eclipse efforts to investigate radio and to tee of Government officials, op- ment.[BRoAncAsTING, July 15] that the total of some 600 at last year's saddle it with additional regulatory posed in principle by many leading "San` Francisco will be no Munich' convention in Atlantic City. There restraints. Instead, the whole na- industry figures, the FCC chieftain (Continued on page 78) BROADCASTING Broadcast Advertising August 1, 1940 Page 31 Typical Station Participations in National Radio festival under auspices of NAB

Ali ConneCtiwts l wo r t give Stations radios to joined iá1 these essay ,

statén ts voteW displayed 51Zes 1D wog

entertainment of radio S Ole many by thA OCASTltG EÁjaY -every BRO provided TEm OF ,tRI STUQ10S HE V2i4i- T Festival (Ialanal Radio awing OF MA WEEK s

30,000 visited WCAU, Philadelphia, studios - and 5000 posed before the television camera

Page 32 August 1, 1940 BROADCASTING Broadcast Advertising Luncheon bert, MBS -WOR vice- president. INS Party They have been active in NAB af- Monthly Radio Business Index TO OBSERVE its fifth anniver- fairs. Terms will be for one year. sary in radio as a news service, In- In addition to the bylaws amend- ternational News Service Aug. '7 ment for network directors, anoth- May Be Reinstated by the NAB will honor the broadcasting indus- er amendment slated for action at try with a lunch- the convention is one that would Scripps Committee Favors Plan Measuring Time eon party at the broaden the base of NAB active by Units of Dollars St. Francis Ho- membership, to permit new com- Sales Instead tel, San Francis- mercial radio pursuits such as FM, television, and other prospective REINSTATEMENT of a business stations, national representatives, co, NAB conven- headquart- services to enjoy full membership index for broadcasting, modernized networks and advertising agencies tion privileges. The existing bylaws and streamlined, under which de- in establishing radio's position in ers. Walter E. Moss, prescribe that active membership tailed monthly analyses of broad- the general pattern, it was held. INS sales shall be limited to stations licensed cast advertising volume would be "The establishment of industry director in charge within the band 550 to 1600 kc. The made available as a service to the unit volume measurement and com- of radio, Joseph proposed amendment provides that industry, will come before the NAB parisons with other media using V. Connolly, the frequency band clause be de- membership meeting in San Fran- indices and no expenditure figures", president, and Mr. Moss leted and that active membership cisco Aug. 6, after a year of ex- said the committee, "will correct a Barry Faris, edi- shall be allowed all stations en- ploratory study by the NAB Re- situation detrimental to the broad- tor-in- chief, will play host. Ar- gaged in radio broadcasting. The search Committee and Research casting industry which now exists ". rangements have been made to latter term is defined as "the free have the managers of the 10 San dissemination to the general pub- Director Paul F. Peter. Cited as an example was the re- Francisco stations, all INS sub- lic, by means of electromagnetic Designed to supplant the former (Continued on page 114) scribers, serve as honorary hosts. waves, of intelligence and enter- system of dollar volume measure- tainment appealing either to the ment, which was eliminated be- aural or visual senses or both ". cause of constantly recurring Networks to Name 3 NAB District directors reelected for headlines about radio rolling in Directors; two year terms at recent district wealth, the plan encompasses a Convention Will Broaden meetings are John A. Kennedy, unique method of unit measure- Membership WCHS, Charleston, W. Va.; Ed- ment of radio advertising. Prior to ELECTION of nine new directors win W. Craig, WSM, Nashville; two months, while six others whose John E. Fetzer, WKZO, Kalama- submission to the convention itself, -three of them to represent the terms were to expire with the con- WOW, the NAB board, at a meeting major networks as such for the vention have been reelected for zoo; John J. Gillin Jr., first time constitutes the scope of Omaha ; Herb Hollister, K F B I- scheduled for Aug. 4, will pass -- two-year terms. KANS, Wichita; Eugene O'Fallon, finally on the proposal. William J. political electioneering scheduled The new directors are Harrison for the NAB convention in San KFEL, Denver. Scripps, chairman of the research Holliway, general manager of Holdover district director committee, will present the plan to Francisco Aug. 4 -7. Membership of KFI and KECA, Los Angeles, suc- the board, pegged at 23 since the whose terms expire next year are the convention, assuming final ceeding Donald W. Thornburgh, Paul W. Morency WTIC, Hart- reorganization of the association CBS Pacific Coast vice- president, board approval. two years ago, will be increased to ford; Clifford M. Chafey, WEEU- and Clarence Wheeler, vice- presi- WRAW, Reading; W. Walter Ti- The board last February in- 26 to accommodate the NBC, CBS dent and general manager of structed the research committee to and MBS representatives, assum- son, WFLA, Tampa; J. Harold WHEC, Rochester, in place of Col. Ryan, WSPD, Toledo; William H. study the feasibility of measuring ing the membership approves an Harry C. Wilder, WSYR, Syra- broadcast advertising volume in amendment to the bylaws. West, WTMV, E. St. Louis; Earl cuse, who declined to run for re- H. Gammons, WCCO, Minneapo- terms of time units and to prepare Two Already Elected election. Mr. Thornburgh was not its lis; O. L. Taylor, KGNC, Amaril- for consideration a "workable Under existing bylaws, each con- a candidate because of the pro- lo; Howard Lane, KFBK, Sacra- plan" under which this data could vention must elect six directors -at- posed new provision for network mento; C. W. Myers, KOIN- be currently reported to the in- large, two each representing large directors to be elected as such. KALE, Portland, Ore. dustry. It is expected that the plan, stations, medium stations and Assuming passage of the by- Directors -at- large, whose terms using the base of one program unit laws amendment authorizing net- expire with the convention, are small stations. These directors will work directors, it is expected that as equal to one minute of program be selected from among 12 nomi- network Harold V. Hough, WBAP, Fort time, will receive board approval nees (four for each station classi- officials close to Washing- Worth, and F. M. Russell, NBC, ton will be named, so they can be Washington, for large stations; and thus be presented to the con- fication) whose names will be available to NAB headquarters vention as tentatively scheduled. brought in by the 17 district di- on George Norton Jr., WAVE, Louis- rectors. The elections, by ballot, emergency matters. Likely selec- ville, and Don S. Elias, WWNC, Practical Data Sought are scheduled for Aug. 6. tions are Frank M. Russell, NBC Asheville, for medium stations; The purpose is to provide data of Two new district directors al- Washington vice -president; Harry John Elmer, WCBM, Baltimore, ready have been elected at dis- C. Butcher, CBS Washington vice - and Harry R. Spence, KXRO, maximum practical use to broad- stations. casters, advertisers and prospective trict meetings held during the last president, and Theodore C. Strei- Aberdeen, Wash., small advertisers and agencies. It is argued that such a plan will not only aid the individual station in spot-. ting the classifications of business where sales pressure is needed, but will also be of primary value in securing the business. The committee which participated in drafting the plan comprises Chairman Scripps; Hugh M. Seville Jr., N B C; Arthur B. Church, K M B C, Kansas City; James D. Shouse, WLW -WSAI, Cincinnati; Dr. Frank N. Stanton, CBS; Theodore C. Streibert, WOR- MBS, and Research Director Peter. In advocating reinstatement of the modified plan, the committee said it is surprising the extent to which advertiser executive judgment is based on what his com- petitor is doing or what like businesses in other parts of the country are doing in an advertising way. Whatever the underlying psychology, a pattern reaction of advertisers to broadcasting sales approach is the ready question, "How much broadcast advertising is HEADQUARTERS STAFF of NAB which will direct activities at the annual convention in San Francisco, placed by businesses like mine ?" Aug. 4 -7. Seated (1 to r) : Sam Henry Jr., Bureau of Radio Advertising; Everett Revercomb, auditor; Comparisons with other media as President Neville Miller; C. E. Arney Jr., assistant to the president; Russell P. Place, counsel. Standing (1 to to advertising volume would pro- r) : Edward M. Kirby, director of public relations; Joseph L. Miller, labor relations; Lynne C. Smeby, vide information of sales value to engineering; Paul F. Peter, research; J. Robert Myers, research assistant; Arthur Stringer, promotion. BROADCASTING Broadcast Advertising August 1, 1940 Page 33 a committee of broadcasters who came to your office a number of times, but Poised for Tribute to Industry our efforts were thwarted by the re- Fairs fusal of your president to appoint a committee to meet with the broad- stricted in the future to industry- ticipate in the tribute are FCC casters, even though your board of Notables to Participate James Lawrence Fly, directors had authorized the appoint- wide observances. The ready will- Chairman ment of such a committee. In Lauding Progress ingness of all segments of Govern- from San Franciso, where he will ment and industry to participate address the NAB Convention; Wil- Ignored the NAB Of Broadcasting in the event may lead to an annual liam Green, president, American Your present contract was drawn up "THIS is the American System of observance of Broadcasting's Day. Federation of Labor ; Mrs. Harold behind closed doors ; the broadcasters, Broadcasting ". The plaques have been designed V. Milligan, president, National from whom you receive approximately That network -break announce- by Anton Refregier of New York Council of Women; Dr. Walter W. two -thirds of your entire revenue, were ment, to be supplemented by in- following the theme of Walt Whit- Van Kirk, executive secretary, not consulted regarding its terms ; and, dividual station- breaks such as "of man that "The liberties of the peo- Federal Council of the Churches you will recall, that when the contract XYZ is to be of Christ in America; Rabbi Jonah was made public, the NAB was inten- which Station proud ple will be preserved so long as tionally ignored, and not invited to a part ", will be intoned for the there are tongues to speak and B. Wise; Dr. John W. Studebaker, your meeting. first time in radio's meteoric his- ears to hear." Commissioner of Education, and However, in spite of this attitude on tory when Broadcasting's Day is Another feature, to close the Roger Baldwin, director, American the part of ASCAP, the broadcasters observed Aug. 3 over the biggest broadcast portion, will be the per- Civil Liberties Union. have always been glad to extend every single network ever aligned. formance of an original patriotic courtesy to your Society, and, as you know, your Mr. Claude Mills has ad- The occasion will be the tribute tone poem written by Carl Haver - Famous Stars Volunteer dressed a number of our district meet- to American broadcasting ar- lin, of Broadcast Music Inc., and ings. Unfortunately, our program for ranged by the World's Fair of New scored by Paul Nordoff, protege of Famous radio names to partici- this coming convention has been com- York and the Golden Gate Interna- Leopold Stokowski, titled "More pate, volunteering their services, pleted for some weeks, and due to tional Exposition in San Fran- Perfect Union ". Simultaneous sing- are James Melton, Major Bowes, recent developments in the radio field, Raymond Gram Swing, San Fran- our schedule is very crowded and it is cisco, during which identical ing by thousands of school chil- impossible now to include any addi- plaques symbolic of Radio by the dren assembled on the fair grounds cisco Symphony, Rudy Vallee, Kate tional speakers. Thomas, . Francia American Plan will be unveiled. in New York and San Francisco of Smith, Lowell In your letter you state that NAB Some 500 stations -possibly more patriotic hymns, with the voices White, Lanny Ross, Phil Cook, Al- members have shown an interest in the -will carry the epoch- making pro- intermixed to portray the national fred Wallenstein, Frank Black, H. new ASCAP contract. Such interest gram, with non -network outlets unity achieved through American V. Kaltenborn, Dorothy Gordon, is natural, but I am positive has been Tommy Riggs', Howard Barlow, misinterpreted by ASCAP. Broadcast- tying into NBC, CBS and MES at radio, also has been arranged. ers have long been keenly aware of 8-9 p.m. (EDST). Stephen Early, Among those scheduled to par- (Continued on page 111) the value of music and its importance, secretary to President Roosevelt, not only to radio, but in the cultural will press the button, unveiling the life of our country. Broadcasters in New would like to be able to stimulate the plaques simultaneously President Miller Denies ASCAP Plea creative musical interests of this coun- York and San Francisco. try, but ASCAP's new contract is Notables to Appear merely an attempt to perpetuate the For Place on NAB Convention Agenda present ASCAP monopoly, and to ex- In addition to individuals high tract for its relatively few members in the official, business, religious SUGGESTION by ASCAP that one of its representatives (presumably the money which should be divided President Gene Buck) be invited to address the NAB convention in San among all writers, according to their and educational life of America, talents and the use of their music. some twoscore famous stars of ra- Francisco Aug. 4 -7, to give "first -hand facts" about ASCAP, has brought from NAB President Neville Miller a vehement "No ", expressed in a two - ASCAP's policy has done more to dio and the stage will appear in retard music progress in this country person at the expositions to par- page letter in which he reviewed the grievances of the broadcasters than any other factor, and broadcast- ticipate actively in the gigantic against the music "monopoly ". ers are bitterly opposed to the contribute to American Radio. Com- The exchange of letters is seen as the opening of a new phase of the tinuation of this policy. ing on the eve of the NAB conven- copyright battle, slated to reach its zenith as the year closes, when Interested But Unwilling tion in San Francisco, Aug. 4 -7, present industry contracts with ASCAP, based on a percentage of gross, Neville Miller, NAB president, expire. Meanwhile, broadcasters have lined up solidly behind Broadcast Broadcasters are interested further will accept the plaques in behalf of Music Inc., as the industry's own music reservoir, and NBC and CBS have in your contract because of the splen- industry. themselves unalterably against a separate deal with ASCAP did music written by the members of the Pageants depicting commited your Society, and would like to con- radio's public service will precede at its quoted terms. tinue to use this music, but they are the broadcast ceremonies at both General Manager John G. Paine July 8 wrote President Miller sug- unwilling to contribute all the funds fairs. gesting that an ASCAP speaker be placed on the NAB Program. Since available for the purchase of music to Use of the inspired "American the comparatively few members of President Buck is on the Coast, it was presumed Mr. Paine meant his your Society and close the door upon System" station -break will be re- chief. Mr. Miller, in his reply July 17, told Mr. Paine that the program the meritorious music of the many had been set for weeks, and then gave his categorical reasons why the re- young writers who previously have quest was ill -timed and ill- convinced. been prevented by the ASCAP contract from finding an audience for Simultaneously, the NAB sent to the industry a new booklet titled their works. Let's Stick to the Record, to offset ASCAP large -scale "educational cam- Our industry at this moment pays paign" on the music question. The booklet was described as a compila- 40 times as much for each dollar of tion of questions and answers in explanation of the current dispute be- its gross revenue as any other industry tween NAB and ASCAP. which does business with your Society, and not being content with that, you The texts of the Paine -Miller exchange follow: now demand we pay 80 times as much and increase our payments from ap- $proximately $4,500,000 to almost The Paine Letter The Miller Reply 9,000,000. The interest of broadcasters in your contract is accompanied by the strong- The interest shown by your members I have your letter requesting time est condemnation of its terms, and re- in the new ASCAP contract, is keenly on the NAB convention program. We sentment of the injustice which your appreciated by this Society. It indi- appreciate your interest in our con- Society is trying to impose upon the cates to us that the entertainment, vention, and willingness to send an industry by virtue of your present cultural, and educational values of ASCAP representative at your expense monopolistic power. That interest has music, and its contribution to the prog- to San Francisco, all of which con- not caused any broadcaster to sign ress of radio, is at long last being firms our opinion that the NAB con- your contract, but rather has caused realized. vention is a most important meeting representative broadcasters, who pay In view of this awakened apprecia- for broadcasters and will be attended over two -thirds of the money your tion of music, I believe it will interest by representative broadcasters from Society receives from all broadcasters, the members of your organization who all parts of the country. to establish forthcoming I regret interest your Broadcast Music Inc. as are going to attend your that the of a means to introduce to the American NAB CONVENTION convention, to get some first-hand facts Society in the NAB, and your recog- delegates about the plans, purposes and policies nition of the fact that it represents public the meritorious music of many who know Al Nelson, the popular of ASCAP, and its desire to contribute the radio industry, comes at such a young writers and to give broadcasters general manager of KPO -KGO, to the advancement of radio, particu- late date. When I assumed the presi- the right to purchase music in a free San Francisco, may get invitations larly as they affect the public interest. dency of the NAB, I called upon you competitive market the same as they to a snack prepared by George M. We therefore would be pleased to and the other officers of your Society, purchase other requirements. Mardikian, here shown being ap- send a representative to San Fran- and did all in my power to effect a The basic principles in which broad- pointed official chef for the NBC cisco, at our expense, to address your working arrangement between our two casters are interested were known to San Francisco stations. In a city convention. groups, so that the terms of renewal I would greatly appreciate hearing of the present contracts could be dis- you at the time your new contract was noted for its fine eating places, Mr. from you at your earliest convenience, cussed by representatives of our groups drawn. I believe recognition of these Mardikian's Omar Khayam restau- so that our speaker can be fully pre- on a business basis, which would have principles and a more cooperative ap- rants are especially esteemed by pared to present a paper worthy of been mutually advantageous to all con- proach would have made any expla- local radio executives. the importance of the occasion. cerned. You will recall that I appointed nation of the contract unnecessary. Page 34 August 1, 1940 BROADCASTING Broadcast Advertising In addition, we have 967,979 people living on

farms.

The only way any radio advertiser can reach a size-

able proportion of all these people at minimum

cost is to use WHO -the one station in Iowa

which has enough power to cover the State... .

WHO is "heard regularly" in daytime by 70% of

"You'll need this pin Iowa's urban people-by 86.1% of our village

to show WHO coverage!" people -by 85.1% of our farm people. No other

station is heard regularly, in Iowa, by even so much If you'll sit down a minute, Sir, and listen to a as half of these percentages, in any of the three few statistics, we think we can show you some categories. things that may greatly influence your thinking That's about enough statistics for today. But there about radio coverage in Iowa. are dozens of other highly significant facts, about In the first place, this big State has a total popu- all phases of listening habits, in the new 1940 Iowa lation of 2,470,900, but nary a city of as many as Radio Audience Survey, by H. B. Summers of 175,000 souls.... We have seventeen cities be- Kansas State College. Write for your copy, today! tween 10,000 and 170,000 population -and actually sixty -four good towns of less than 10,000! .. . HO + for IOWA PLUS! "I"

MOINES ... 50,000 WATTS DES J. O. MALAND, MANAGER

FREE & PETERS, INC., National Representatives AUGUSTA, ROANOKE Joint Ownership FREE PLAQUE DEDICATED TO RADIO GET NEW LOCALS of KGKO Voted For other grants, see page 72 FCC Approves New Division TWO NEW local stations, both Of Fort Worth Holdings identified with newspaper ownership, were authorized for construc- ACQUISITION of half interest in tion by the FCC in decisions an- KGKO, Fort Worth, Tex., for $250,- nounced July 25. They will be lo- 000, by trustees for the A. H. Belo cated in Augusta, Ga., and Roanoke, Corp., which publishes the Dallas Va. News and owns WFAA, was ap- The Augusta grant was to Twin proved July 25 by the FCC. Under States Broadcasting Co. and cov- the arrangement, the Fort Worth ered 250 watts fulltime on 1210 kc. Star- Telegram, which operates Officers and stockholders, each hold- WBAP, retains 50% interest in ing one -third interest, are F. Fred- KGKO, equally dividing the hold- erick Kennedy, president, an at- ings of the Dallas -Fort Worth news- torney and part owner of the local papers in both WFAA -WBAP and Battery Tool Corp.; Glenn R. Bos- the Fort Worth outlet. The appli- well, secretary- treasurer, publisher cation involving KGKO was filed of the August Herald; Millwee March 20. Owens, vice- president, editor of the WFAA and WBAP use a com- Augusta Herald. J. B. Fugua has mon transmitter and divide the 800 resigned as chief engineer of kc. clear channel as a fulltime NBC- WCSC, Charleston, S. C., to become Red outlet. KGKO, regional with general manager of the new Au- 1,000 watts night and 5,000 watts gusta station. day on 570 kc., is the NBC -Blue The Roanoke grant, to Roanoke outlet for the Fort Worth- Dallas Broadcasting Corp., covered a new area and is the key of the Lone 250 -watt outlet on 1500 kc. Officers Star Network. and stockholders are Paul C. Bu- ford, president, who is president of Joint Sales Plan Shenandoah Life Insurance Co., It is understood that, with the which would hold 20% of the stock; approval of the transfer, KGKO Edward A. Allen, vice- president, will be operated in conjunction with owner of WLVA, Lynchburg, WFAA -WBAP. Unlike the new 131/3 %n; Philip P. Allen, manager 50 -50 ownership of KGKO, how- of WBTM, Danville, 131/3 %; ever, WFAA and WBAP are indi- Henry E. Thomas, secretary, vice - vidually owned but the sales opera- president of the Shenandoah Life tion is maintained jointly. The new Insurance Co. KGKO Broadcasting Co. will have The Allens' Lynchburg Broad- as its president either Amon Cart- casting Co., which controls WLVA er, president of the Star-Telegram and owns 49% of WBTM, holds and WBAP, or G. B. Dealey, presi- another 13 1/3% in the Roanoke dent of the Belo Corp. As ap- company. J. P. Fishburn Jr., pub- proved, the transfer of 350 shares t( ì', l, C-(á i.\ lisher of the Roanoke Times & of new common stock was to G. B. World -News and operator of WDBJ, Dealey, E. M. Dealey, J. M. Mo- Roanoke, while not an officer, holds /:)i'< i l:h' r 9íJ, roney and M. M. Donosky, all Dallas `) the remaining 40% of the com- News executives. pany's stock. Under the operating plans, a new sales organization will be established, to be headed by Martin B. Riverside, Cal., Grant Campbell, general manager of WFAA, who is expected to serve as Recalled for Hearing general sales manager of both the WHAT is seen as a possible new Red and Blue network operations. PLAQUE TRIBUTE test of the newspaper ownership Harold V. Hough, general manager Radio's Gridiron issue was the sudden action of an of WRAP and KGKO and circula- Identical Symbols Will Be FCC board July 26 in reconsidering tion manager WHAT MAY be the forerun- of the Star-Telegram, Unveiled at Fairs ner of an annual radio skit, its July 17 grant of a new local sta- is the executive of the Fort Worth during which industry figures tion, 250 watts on 1420 kc., to River- operations and will continue as SYMBOLIC of a free American and events will be lampooned, side Broadcasting Co., Riverside, managing director of the new op- radio is the plaque (above) to be following the pattern of the Cal. The Commission acted on its erating structure. unveiled Aug. 3 as the first na- famed Gridiron Dinners of own motion and set aside its previ- It is expected that Alex Keese, tional tribute to the tradition of Washington newsmen, will be ous grant [see earlier story on assistant to Mr. Campbell, will be- the broadcaster. Identical plaques presented at the NAB ban- page 72] on the basis of "new come manager of WFAA. George will be dedicated in ceremonies at quet in San Francisco Aug. facts ". Acting were Chairman Fly Cranston, general manager of the New York and San Francisco 7. Titled "The Greener Pas- and Commissioners Walker and KGKO, is slated for the manage- World's Fairs during observance of tures", the burlesque was Thompson. ment of WBAP. Broadcasting's Day. Stephen Early, written by J. Kenneth Jones, The Riverside Broadcasting Co. Mr. Carter purchased half inter- secretary to the President, in the until recently publicity direc- application was ordered set for est in the WFAA transmitter, near name of the chief executive, will tor of the Federal Radio Edu- hearing simultaneously with two Grapevine, Tex., for WBAP several officiate by remote control from cation Committee, in collabo- conflicting applications - those of months ago, after which negotia- Washington. ration with Ed Kirby, NAB Broadcasting Corp. of America, tions were entered into for sale The plaque shows the American public relations director. It seeking 1,000 watts fulltime on of half interest in KGKO to the broadcaster (closest to the micro- will be presented under the 1390 kc., and Mollin Investment Co., Dallas News interests. WFAA and phone) whose devotion to freedom auspices of the Do -Do Club, seeking 500 watts daytime on 1390 WBAP have shared time virtually organized kc., both in Riverside. since of speech has behind it the nation's two years ago by they began operations in 1922. tradition of a free American de- Lambdin Kay, WSB, Atlanta, Riverside Broadcasting Co. had mocracy, represented on the plaque made up of broadcasters of as its officers and stockholders the by the heads of Lincoln, Washing- "ancient vintage ". The elab- following : Richard T. Sampson, GENERAL FOODS Corp., New York (Jell -O), ton, Patrick Henry, Thomas Jeffer- orate presentation will em- chief engineer of KAWM, Gallup, on July 7 signed a 52 -week ploy a and contract renewal, allowing for a 13- son and Benjamin Franklin. Every- professional cast, N. M., president, 2%% stockholder week hiatus for the Jack Benny pro- thing for which radio stands today will be directed and produced and subscriber for an additional gram, which returns Oct. 6 to 93 (in this country) expresses what by Mr. Jones. 471 %; James K. Guthrie, musi- NBC -Red stations, Sundays, 7-7:30 these statesmen fought and were cian, vice -president, 15 %v; Howard p.m. New contract runs through June willing to die for -a free American H. Hayes, tourist auto service own- 29, 1941. Young & Rubicam, New York, is the agency. democracy. ground, with gold leaf inscription er and director of the Riverside The artist is Anton Refregier, a from Walt Whitman, reading: "I Enterprise and Press, 15 %; W. young American painter and sculp- say there can be no safety for these Harry Hammond, published of the Reviews of NAB departmental tor with exhibits in all major na- states ... without free tongues and Riverside Enterprise and Press, activities during last year will tional museums and at the World's ears willing to hear the tongues." 15%; J. C. and E. W. Lee, co- be found on pages 142 -147. Fair in New York. The plaque is of The dedication is "to a Free Radio owners of KFXM, San Bernardino, bronze against a walnut back- in the Public Interest." 5 %. Page 36 August 1, 1940 BROADCASTING Broadcast Advertising WXY:; D ao;

SHOWMANSHIP WINS DETROIT'S BILLION DOLLAR AUDIENCE!

This year individuals in the Detroit and WXYZ market will be paid over a billion dollars. We know that they respond to and applaud good showmanship.

That's been proved time and again by the success gained by radio productions originated by the WXYZ organization. Advertisers applaud this response because of sales gains that mean profits.

This unique combination is offered at the Lowest Radio Dollar Rate in Detroit.

K E Y S T A T I O N O F M I C H I G A N R A D I O N E T W O R K

5 0 0 0 W A T T S .faine. . . 1 000 WATTS Into e

B a s i c D e t r o i t O u t l e t f o r N B C B l u e N e t w o r k

R co. Y M ppU H . R A Sales Representative National Thurman Arnold Takes Over Government's ASCAP Case Asks Detailed Data From Stations and Other Copyright Users on Relations With Society GOING into high gear in its anti- formed in no uncertain terms, it is trust action against ASCAP after reliably reported, that the Depart- five years of slumber on the Fed- ment intends to pursue the five - eral court dockets, Assistant At- year -old anti -trust suit pending be- torney General Thurman Arnold, fore the New York Court, or per- trust -busting executive of the De- haps even institute criminal pro- partment of Justice, is personally ceedings. taking a hand in the current pro- Victor Waters, special assistant ceedings. to the Attorney General, has been Leading industry figures con- in immediate charge of the ASCAP ferred with Mr. Arnold for an hour case, reporting, however, to the As- July 26 in connection with the sistant Attorney General. It is un- litigation. Participating were NAB derstood he is making a thorough President Neville Miller, Niles analysis of the ASCAP data. Pre- Trammell, NBC president; Edward sumably the precise course of ac- Klauber, CBS executive vice presi- tion will not dent; Alfred J. McCosker, chairman be decided upon until of the board of MBS; John J. the results of the questionnaire Burns, CBS attorney and director, analysis are ascertained. SUCCESS of the weekly half hour Burns & Allen Show is in the hands Top (1 to and Sydney M. Kaye, vice presi- Questions Asked of this capable crew of radio executives and artists. They are: dent and general counsel of Broad- r), Dave Elton, NBC Hollywood director; Wayne Griffin, BBDO pro- cast Music Inc. Questions asked of stations, re- ducer of the series; Jack Smalley, Hollywood manager of the agency; Beyond the observation that the garding ASCAP cover such mat- lower, George Burns, Gracie Allen, featured comedians; and Artie Shaw, conference was ters as form of contract, blanket li- musical director. Program is sponsored by George A. Hormel & Co. "entirely satisfac- 62 NBC -Red Mondays, 7:30 -8 p. m. (EDST). tory", Mr. Miller made no com- censes, threatened infringement (Spam), on stations, ment. No word was forthcoming suits, hotels, motion picture exhibi- from the Department. It is pre- tors, dance halls or others who tiations through NAB for ASCAP DEVICE sumed, however, that the confer- have been sued or have received licenses, and the like. HAMMOND ence centered around the newly- threats of litigation from ASCAP; The final questions go to the AUGMENTS PIANO u e d procedure against ins ti t t number of tunes ASCAP claims to ASCAP requirement that a per- SOLOVOX, a new electronic musi- ASCAP and that in behalf of the control; other interrogatories de- centage of station revenue derived cal instrument, has been invented industry the Assistant Attorney signed to ascertain whether ASCAP from programs irrespective of by Laurens Hammond, inventor of General was advised that the ques- has claimed a monopoly, restrained whether ASCAP music is per- the Hammond electric organ and tionnaire data sought would be filed trade, or has otherwise contra- formed, must be paid as a license Novachord. The instrument, de- as fully and as expeditiously as vened the statutes. fee. Stations are asked whether signed to augment piano music, in- possible. Other questions relate to network radio artists, musicians or orches- corporates an auxiliary keyboard of Would Speed Case affiliation, and whether such out- tras have received requests or in- three octaves with miniature keys, lets were required, attached by thumbscrews to the un- Apparently anxious to speed the contractually or structions from ASCAP or its rep- derside the keyboard. The otherwise, to have ASCAP licenses; resentatives that they refrain from of piano Department's case, Mr. Arnold on newspaper form Solovox keys are slightly below the July 18 personally dispatched to all of contract; nego- performing non -ASCAP music. level of the piano keys, and the stations a questionnaire seeking de- fingers of one hand can span both tailed information on dealings of keyboards. is to add stations with ASCAP and other Do Your Music Shopping Now i t 110 ut ASCAP The Solovox claimed ... "singing voices" like orchestral copyright organizations and delving (An Editorial) instruments to the tones of the into all other music contractual as- piano. The player carries the melo- pects of broadcasting. dy on the Solovox with the right "The information acquired by BROADCASTERS have within equivocal s t a t e m e n t s to their hand as the left accompanies on the means of this questionnaire," Mr. their grasp complete victory in the affiliates. piano. A slim tone cabinet is at- Arnold stated, "will be used by the attack of organized music upon And other things have happened. tached inconspicuously beneath a Department in an endeavor to as- radio, which harks back 17 years. The move to ban performances of grand piano or set alongside a verti- certain whether or not your busi- ASCAP, after an uninterrupted phonograph records over stations, cal model. Costing under $200, the ness and that of other broadcasters sway of totalitarian rule of Tin which may or may not have had Solovox apparatus includes 14 has been subjected to unreasonable Pan Alley, which it seeks to per- ASCAP origin. has fallen flat with standard radio tubes. restraints imposed by any combina- petuate, now for the first time is the opinion of the U. S. Circuit tion of owners of copyrighted music. on the defensive. Court of Appeals in the Whiteman - over active direction of the Gov- All documents supplied by you in Complete victory may not be R C A- W N E W case. Performing ernment's anti -monopoly suit response to this questionnaire will easy, but it definitely can be artists and record manufacturers against ASCAP. For five -years be preserved and returned to you achieved if broadcasters, their have no right to collect royalties broadcasters have helped ASCAP when they have served their pur- clients and the advertising agencies once the record is sold, says the thwart the Department's efforts by pose." do not yield to the pressure sure court. AFM, which admittedly had a lackadaisical, non -cooperative Letters and questionnaires also to come from the ASCAP quarters an ASCAP tiein, is disposed to attitude. The Department has sent were dispatched by Mr. Arnold to and its satellite operations. Broad- deal somewhat more equitably, at to stations questionnaires eliciting music publishers, hotels, motion cast Music Inc., flanked by inde- this moment in any event. information on ASCAP dealings. is the of every broadcaster picture exhibitors and other copy- pendently owned catalogs available ASCAP makes a grandiose ges- It duty right users. for radio can supply radio's de- ture by having no less a figure than to supply that information, how- The quest for informa- mands ever meagre it may be. It is the tion by questionnaire follows sub- after ASCAP contracts ex- Elliott Roosevelt. as president of pire Dec. 31. duty of every broadcaster to write mission to the Department by the Texas State Network, sign the Fears are expressed in some sta- first contract renewal. That obvi- to the Attorney General, either di- ASCAP of files and records which rectly or via his closest Congres- had been requested in criminal pro- tion quarters that the networks ous sort of byplay may be all right might "run out" on BMI, and sell for public consumption, but it cer- sional representative, expressing ceedings instituted in New York by his views on the ASCAP holdup. the Department after ASCAP re- the independents "down the river ". tainly won't draw anything more The networks are on record, in than a rousing Bronx cheer from In five months present ASCAP peatedly had refused to supply it. contracts expire. Much will happen After a motion to quash the strong and forthright statements the industry. Elliott has been at in the interim. Broadcasters have Government's subpoena had been by Niles Trammell, NBC president, loggerheads with the industry too but to play heads -up ball to make denied in the Federal District and Paul W. Kesten, CBS vice - long on too many issues to make it happen their way, and fix Court in New York [BROADCAST- president, urging their advertisers any lasting impression in playing ASCAP's status as a seller of ING, June 15, July 1, July 15], and agencies to help in the battle ASCAP's game. music in what for the first time ASCAP supplied the information by planning to get along without 'Trust- busting Assistant Attorney can be a competitive market for voluntarily. ASCAP has been in- ASCAP music. They have made un- General Thurman Arnold has taken radio's essential raw material. Page 38 August 1, 1940 BROADCASTING Broadcast Advertising NEW YORK DETROIT CHICAGO SAN FRANCISCO

RADIO STATION REPRESENTATIVES

:,jy f.. ~ ;. .;; : e/\ ,fia,. 00 '. ..e - FCC Finds Net Time Sales of 130 Million

1939 1938 11 Increase for See pages 118 -119 for Analy- Ratio to Ratio to % sis of 1939 Broadcast Station total total Revenues by Regions and Class of Time Amount % Amount Major network $61,310,571 Year Shown in FCC Cover- time (U. S.) 47.8 $56,114,258 47.0 States: Report National non -network time 30,472,063 23.4 28,109,185 23.9 ing 519 Stations. Analysis Local time 87.815.774 28.7 33,402,801 28.5 Regional network time 869,628 0.6 753,216 0.6 CONFIRMING to a surpris- earned incomes (before Federal tax and similar fiscal items) of $5,631,- Total $129,968,026 100.0 $117,879,469 100.0 ing degree the estimates made 228 or about 24% of the total by BROADCASTING last Febru- earned income figure for the in- Of the aggregate number of sta- 338. For the industry as a whole, ary, the FCC July 23 an- dustry. The 23 managed, owned or tions reporting, there were 186 including the major networks, the operated stations had incomes of which had revenue for the year 1939 total earned income was giv- nounced that net time sales of totaling less than $25,000 -an in- en as $23,837,944. This compared practically the entire broad- $5,428,924 - nearly approximating that of the networks - which crease of 11 over the preceding with a total of $18,854,784-an in- casting industry for the calen- amounted to 23% of the total. year. These stations had total sales crease of $4,983,160, or 26 %. of $2,724,807, as dar year 1939 amounted to Net income, computed on the same against $2,520,- In addition to the domestic net- 026 for 175 in 1938. $129,968,026, or about 11% basis, of the 682 other stations, work business of $61,310,571, the more than the preceding cal- was $12,777,792, or about 53% of The FCC analysis disclosed that FCC stated they realized $1,311,118 endar based on an the total. while 1939 net times sales were for network business placed over year, only 11% ahead of the preceding Canadian and other extra terri- official analysis of data sub- All branches of business - net- year, and while expenses increased torial stations, making their grand mitted by networks and sta- work, national and regional spot about 8 %, the earned incomes of total $62,321,689. tions. and local -while ahead of 1938, all stations showed an increase of The estimates made by nevertheless maintained their rela- about 25 %. The 1939 total of what H. D. COLLIER, since 1931 vice - tive positions percentagewise as to calls president of Standard Oil Co. of Cali- BROADCASTING, as published the FCC "Broadcast Service fornia, San Francisco, has been elected the total for the industry. The Income" was $18,206,716, as president. He succeeds the late W. H. in its 1939 Yearbook Feb. 1, FCC's tabulation was as follows: against the 1938 total of $14,505,- Berg, who died were $130,800,000, or ap- in June. proximately 12% ahead of the preceding year. 1939 Combined Income Statement of U. S. Broadcasters In virtually all net time sales categories, the FCC (FCC Report Covering Three Major Networks and 705 Standard Broadcast Stations) official figures varied less than a percentage point or two Broadcast Stations from the BROADCASTING esti- 23 Managed mates, made by Dr. Herman and operated 682 Other Total Item Networks stational stations 705 stations Grand total S. Hettinger, associate pro- (Col. 1) (Col. 2) (Col. 3) (Col. 4) (Col. 5) (Col. 6) fessor of marketing, Univers- A. REVENUE FROM THE SALE OF TIME ity of Pennsylvania. Dr. Revenue from the sale of station time: (1) Network - Hettinger, BROADCASTING'S consult- Sale of station time to networks and stations ing economist, in using the more Sale of station time to major networks $5,791,030 $16,709,911 $22,500,941 Sale of station time to regional networks 1,199,244 1.189,244 conventional figure of gross time Sale of station time to other networks and stations 478,948 473,943 sales, which is comparable with figures of other advertising media, Total sale of station network time 5,791.080 18,828,098 24,114,128 arrived at a total of $171,000,000, (2) Non -network (before commissions' - or an Sale of station time to advertisers or sponsors (including increase of 14% over 1938. their agencies) The FCC analysis, if projected on a Sale of station time to national and regional advertisers or sponsors 5,667,105 24,804,948 80,472,053 gross basis, it was stated author- to advertisers 3,081,217 r 34,284,657 87,816,774 itatively, would result in approxi- Sale of station time local or sponsors mately the same figure. Total sale of station non -network time 8,698,822 59,089.505 67,787,827 Increased Expenses Total sale of station time 14,489,352 77,412.608 91,901.965 The official figures were compiled Revenue from the sale of network time: (8) Network - by the Commission's Accounting, Sale of network time to advertisers $61,599,851 Statistical & Tariff Department on Sale of other network time 1,921,888 the basis of reports from the three Total sale of network time 62,621,689 major networks and 705 stations, including those owned, managed Total sale of network and station time 62.621,689 14,489,852 77,412,608 91,901,966 or operated by the networks. De- (4) Deduct - Portion of sales of network time paid to networks and spite the increase in volume, the stations t 29,812,059 6,461 738,108 748,559 FCC found that expenses sky- Balance, before commissions 88,809,630 14,488,901 76,674,495 91,168,896 $129.968,026 Commissions to regularly established agencies, repre- rocketed, due to increased items sentatives, brokers, and others 49,277,969 1,228,609 6,898,846 8,127,455 17,405,414 of overhead. Balance, amount retained from sale of network and Total broadcast expenses of the station time 29,681,671 13,255,292 69,776,649 83,090,941 112,562,612 industry for 1939 were given as B. REVENUE FROM INCIDENTAL BROADCAST ACTIVI- TIES (after deduction for commissions': $100,043,920, as against $92,503.- Talent: 594 for the previous year, or an Sale of talent under contract to, and in the pay of, networks increase of 8%. and stations 1,150,928 879,535 3,644,684 4,524,219 5,675,147 about Networks and Commissions, fees, and profite from obtaining or placing their 23 affiliated stations had talent 1,009.260 27,527 82,735 110,262 1,119,522 54.1% of the total business last Sundry broadcast revenues 2,199,869 459,096 1,866,128 2,825.224 4,524.588 year, but their proportion of the Total revenue from incidental broadcast activities 4,859.547 1,866,158 5,598,647 6,969,706 11,819,252 net business, after deduction of Total broadcast revenues 83,891,218 14,621,450 76,369,196 89,990,646 128,881,864 commissions a n d payments t o affiliates, was given as 38.2 %. The C. TOTAL BROADCAST EXPENSES OF NETWORKS AND proportion of the 682 other stations STATIONS 28,259,990 9,192,526 62,591,404 71,788,980 100,043,920 was 61.8 %, according to the FCC. D. BROADCAST SERVICE INCOME 5,631,228 5,428.924 12,777,792 18,206,716 23.887,944 Time sales last year resulted in agency commission payments total- t Stations licensed to major networks, and those licensed to others but managed by major networks as to programs, time, or sales. One station ing $17,405,414, as against $16,- less after November 27, 1939. 2 Since stations with revenue of less than $25,000 for the year were not required to report details, this figure may include some amounts for 487,200 for 1938. national and regional non -network business and some amounts for network business. However, the greater portion of the revenue for these stations The FCC concluded, based on its is from time sold to local users. 3 This amount does not agree with the amount shown in column 5 as sales to major networks, since it includes amounts paid to Canadian and analysis, that the three major net- other extra -territorial stations and to other networks. works (NBC, CBS and MBS) had 4 Applicable to the total sale of network time, $62,621.689. Page 40 August 1, 1940 BROADCASTING Broadcast Advertising FCC REPORT ON 1939 BROADCAST INCOME OF STATIONS By Class and Network Affiliation

Clear Channel Regional Local

50.000 Watts 5,000 to 25,000 Watts Limited Day and Item Unlimlted4 Part -time Unlimiteds Part -timer Unlimited and Day Part -time Unlimited Part -time Total (1) (2) (81 (41 (51 (61 (7) (8) (9) (10) (11) Stations Serving as Outlets for Major Networks Stations with time sales of $25,000 or more: Number of stations 33 4 19 5 174 14 12 96 4 361 Revenues from the sale of station time: To major networks $10,170.247 $868.140 $1,532.042 $62,165 $9.892.520 $69.279 $449.600 $4,655 $22,500,941 To reslonal networks 48.977 10.020 32.688 860.152 8,445 $127.765 12,674 1,107,950 To other networks 15.778 29,398 6,554 5,965 158.569 18,117 6,123 21.708 210 260,962 To stations 85,181 18.905 92.595 19.625 196,244 Total sale of chain broadcast time 10.301.153 405.49R 1.590.015 65,120 10.459,124 54.760 464.068 645,416 17,539 24.066,097 To national and regional users 12,981.829 1,116.162 1,787.769 841.201 9.948.002 209.775 462,163 750.491 20,647 27,617,629 To local ',sera 4,149,408 181.709 1,426,536 226,987 18,881.992 844.497 588,800 4,200,298 118,881 25,067,908 Sale of other station time 1 Total sale of local broadcast time 17,130.737 1.297,871 8.214,805 567.538 28.279.994 1.054.272 1,050,458 4.950,789 189,478 52,685,487 Total sale of station time 27,481.870 1.703.969 4,804.744 685.658 83.769.118 1.139.032 1.614,621 6.696,206 157,017 76.751,584 Deductions from the sale of station time: Payments to networks and stations (from sale of time) 252,454 678 24.988 557 811.618 15.255 18.726 69,501 4,657 701,787 Commissions to regularly established agencies. 2,407.758 90.483 892.914 45.198 2,241.515 66.558 80.754 180.909 2,667 5,448,984 Commissions to representatives and brokers 572.078 62.193 126.716 21.884 866.666 14,059 45,353 61,988 468 1,769,755 Total deductions from sale of station time 8.232,290 153.354 533.013 67.814 8.419.997 98,905 144.833 262,898 7,822 7,919,926 Balance, net time sales 24.199.580 1.650.016 4.271.731 565,344 80.949.121 1.040.127 1.369.688 5.838,807 149,195 68,881,608 Revenues from incidental broadcast activities: Talent: Sales 1,916,619 160,829 152.628 86,783 1,581,462 63,803 56,169 75,850 3,983,089 Commissions, fees, and profits from obtaining or placing talent 57,405 2.396 9,645 817 838 6,375 106,976 Sundry broadcast revenues 851,642 47,893 111,989 22,918 858,461 6,927 84,661 129,777 2,062,968 Total revenues front incidental broadcast activities 2,865,566 208.222 267.013 69,051 2,899,558 59,947 91.668 212,002 6,158,027 Total broadcast revenues 27.056.146 1.758.237 4.535.744 627.895 39.745.679 1,100.074 1,461,366 5,645,809 149,195 74,984,636 Exnenses: Technical 8,485,524 209.341 740,522 100.100 4.145.251 157.742 179.054 774,116 23,788 9,818,448 Program 7.877,459 611.891 1,388.826 155,162 9.377.162 992.398 874,997 1,680,880 43.967 21,250,097 Sales, advertising. promotion, and publicity 1.740.220 143,785 489,690 69.696 3,499.978 169.523 198.387 772,641 23,946 7,080,656 General and administrative 5,076,862 391,999 1,249.371 180,106 9.814.993 326.486 427,615 1,848,888 40.929 18,856,748 Total broadcast expenses 17,680.045 1.356,906 8.762,899 588.064 26.934,414 1,040,144 1.164.978 4,976,926 182,574 66,986,944 Broadcast service income 9.876.101 401,881 775.845 89.881 6.414,265 69.930 296.888 669,884 16,621 17.998,691 All commercial stetfons: Number of stations 88 4 19 5 177 14 16 125 4 897 Broadcast revenues $27.055.146 $1,755.287 $4,585,744 $627.895 $82,814,648 $1,100.074 $1,520.084 $6.069,069 $149,195 $75,688,492 Broadcast expenses 17.680.045 1.856.906 3,762.599 685.064 26.420.795 1,040.144 1,289,272 6,648,619 182.574 67,719,818 Broadcast service income 9,875,101 401,331 775,845 89,891 6,398,863 59,980 281,712 620,450 16,621 17,914,174 Stations Not Serving as Outlets for Major Networks' Stations with time sales of $25,000 or more: Number of stations 24 42 12 69 11 158 Revenues from the sale of station time: To major networks To regional networks $23.390 $7.904 $81,294 To other networks 354 $4.995 5,879 To stations 4,740 6.618 11,858 Total sale of chain broadcast time 25.514 7.904 11,618 48,081 To national and regional users 1.017,910 945.783 $410,946 444,776 $35,759 2,854,524 osera To local 2,149,442 2,218.878 1.803,468 3,352,405 604,871 9,523,059 Sale of other station time 1 Total sale of local broadcast time 8.166,752 3.159.106 1,714.414 3,797,181 640,180 12,377,582 Total sale of station time 3,195.266 8.167,010 1.714,414 3,808,794 640,180 12,425,614 Deductions from the sale of station time: Payments to networks and stations (from sale of time) 32.701 47 1,879 7,151 41,772 Commissions to regularly established agencies. 259.798 191,994 161.084 66,731 13,041 862,588 Commissions to representatives and brokers. 49.172 66.633 17,674 92,791 468 226,728 Total deductions from sale of station time 431.661 258,674 170,581 166,673 18,499 951,088 Balance, net time sales 2.858.605 2.908.396 1,543,833 8,842,121 526.681 11,474,528 Revenues from incidental broadcast activities: Talent: Sales 366.721 99,308 44,250 29,888 2,469 641,136 Commissions, fees, and profite from obtaining or placing talent 752 629 1.462 490 23 3,286 Sundry broadcast revenues 111,698 55,808 93,868 60,002 880 262,268 Total revenues from incidental broadcast activities 478,201 155,645 79,580 89,880 3,372 806,678 Total broadcast revenues 8.891,806 3,063.981 1,623.413 3,732,001 580,003 12,281,204 Expenses: Technical 461,164 452,037 242,939 681,242 91,612 1,778,894 Program 1,304,801 999.249 516,090 1,262,669 156,673 4,229,882 Sales, advertising, promotion, and publicity 462,493 468,936 260,475 508,886 95,359 1,785,049 General and administrative 1,187,668 988,992 582,555 1,285,708 160,008 4,094,926 Total broadcast expenses 9,866,121 2,898.614 1,542,059 3,588,005 493,452 11,888,251 Broadcast service income d 84.815 165,867 81,864 143,996 86,661 992,953 All commercial stations: Number of stations 29 59 16 164 40 308 Broadcast revenues $3,422,784 $3,302.609 $1,688,854 $5.040,288 $902,619 $14,957,154 Broadcast expenses 3,449,286 3,198,224 1,617.056 4,940.070 859,976 14,064,612 Broadcast service income d 26,502 104,885 71,798 100,218 42,648 292,542 (Continued on next page) FCC REPORT ON 1939 BROADCAST INCOME OF STATIONS By Class and Network Affiliation (Continued from page 41)

Clear Channel Regional Local 50.000 Watts 5,000 to 25,000 Walte Limited Day and Item Unlimited¢ Part -time Unlimited3 Part -timet Unlimited and Day Part -time Unlimited Part -time Total (1) (2) (31 (4) (5) (6) (7) (8) (9) (10) (11) All Commercial Stations

Stations with time sales of $25,000 or more: Number of stations 38 4 19 5 198 56 24 165 15 519 Revenues from the sale of station time: To major networks $10,170,247 $866.140 $1.632,042 $62,155 $9.382,520 $57,864 $449,500 $476.818 $4,655 $22,600.941 To regional networks 46,977 10,020 32.638 883,542 17.183 8,445 127,765 12,674 1,139,244 To other networks 18,778 29,338 6,854 5,965 154.253 18,117 6,123 26,709 210 266,341 To stations 65,131 18,905 97.323 26,248 207,602 Total sale of chain broadcast time 10,801,138 405,498 1.590,439 68,120 10.517,638 92,664 464,068 667,029 17,539 24,114,128 To national and regional users 12,981,829 1,116,162 1,787,769 341,201 10,965,312 1,155,608 873,099 1,195,267 66,406 30,472,053 To local users 4.149,408 181.709 1,426,536 226,337 15.481,434 8,057,870 1,891,768 7,552,703 623,202 34,590,967 Stile of other station time Ì Total sale ,l .ocal broadcast time 17,180,787 1,297,871 8,214.305 567,688 26.446,746 4,218,878 2,764,867 8,747,970 679,608 65,068,020 Total sale of station time 27,481,870 1,703.369 4.804,744 685,658 36,964.384 4,306,042 3,228,985 9,404,999 697.147 89,177,148 Deductions from the sale of station time: Payments to networks and stations (from sale of time) 252,454 678 24.983 857 344.314 18,335 20,699 76,652 4,687 748,569 Commissions to regularly established agencies. 2.407,768 90,488 882,814 45,128 2,501,606 258,552 231,788 197,640 15,708 6,130,972 Commissions to representatives and brokers 572,078 62,198 125,716 21,334 915.738 80,692 63,027 154,779 926 1,996,488 Total deductions from sale of station time 3,282,290 158,854 538.018 67.314 8,761,658 857,579 816,414 429,071 21,821 8,871,014 Balance, net time sales 24.199.580 1.550,015 4.271.781 568,944 38.202,726 3,948,463 2,918,521 8,975.928 675,826 80,306,134 Revenues from incidental broadcast activities: Talent: Sales 1,916,619 160,329 152.628 36,733 1,897.173 152,611 100,419 106,238 2.469 4,524,219 Commissions, fees, and profits from obtaining or placing talent 87,405 2,396 10,427 846 2,300 6,865 28 110,262 Sundry broadcast revenues 851.542 47,893 111,989 22,318 970,169 62,135 68,629 189,779 880 2,325,224 Total revenues from incidental broadcast activities 2,865.566 208,222 267.018 59,051 2,877,759 215,592 171,248 301,882 3,872 6,959,706 Total broadcast revenues 27,055,146 1.758,237 4.538.744 627,395 36,080,485 4.164.055 8,084,769 9.277,810 679,198 87,265,839 Expenses: Technical 3.485,524 209.341 740.522 100,100 4,609,445 609,779 422,028 1.805,958 115,250 11,597,842 Program 7,377,439 611,831 1.333.326 188,162 10.681,963 1,381,642 891,027 2,843,549 200,640 25,609,479 Sales, advertising, promotion, and publicity 1,740.220 143,785 489.680 69,696 3,956,471 681.859 488,812 1,280,927 119,305 8,815,705 General andsadministrative 5,076.862 391,999 1.249.871 180.106 10.452,656 1,815,478 960,170 8,184,096 190,991 22,951.669 Total broadcast expenses 17,680.045 1,356,906 8,762,899 538,064 29.700,535 3,988.758 2,707,032 8,563,930 626,026 68,874,195 Broadcast service income 9,375.101 401.331 775.845 89.381 6,879,950 225.297 377,787 713,880 68,172 18,891,644 All commercial stations: Number of stations 83 4 19 5 206 73 32 289 44 705 Broadcast revenues $27,056,146 $1,758,237 $4.538,744 $627, 095 936.287,482 $4,402.683 $3,209,838 $11,109,357 $1,061,814 $89,990,646 Broadcast expenses..- 17,680,045 1.856,906 8.762.899 638,064 29.870,081 4,288,868 2,856,328 10,488,689 992,560 571,783,980 Broadcast service income 9,875,101 401,881 775,846 89,381 6,867.851 164,815 863,510' 620,668 69,264 618,206,716

d Deficit or other reverse item. I Four frequencies designated as high power regional channels in 1998 were classified as clear channel, effective August 1, 1939. 2 Includes data for one station which was classed in 1938 as high power regional. Also includes data for station WLW which was licensed to operate with a power of 600,000 watts until March 1, 1939. s Includes data for seven stations which were classed in 1938 as high power regional. 4 Includes data for one station which did not serve as an outlet for any network. 5 Includes data for 11 stations serving as outlets for regional networks only. 6 Includes $254,000 additional expenses with respect to certain responses in California. Note A: The term "network served" means networks from which the stations received revenue during all or some part of the year 1939. Thus a station may be included in this classification but might not have been serving as an outlet for a network at the end of the year. Note B: The term "part-time" as used in this table refers to share -time and specified -hour stations.

Mutual's general manager, Fred `Info Please' to Lucides Speech by Hitler Cut Off by Don Lee; Weber, that under the American AMERICAN TOBACCO Co-, New system of broadsasting a network York, will begin sponsoring Infor- Nazi's Refuse to Feed MBS Programs cannot compel its affiliated stations mation Please Nov. 15 for Lucky to carry programs they do not in- Strike cigarettes, taking over the TO PREVENT his "attempted Los Angeles shortly after it be- dividually consider in the public program the week following the justification of the crimes he has gan, as the announcer read the interest. conclusion of its present series for committed ", Adolf Hitler's speech statement. Shortly after Stu Wil- Canada Dry Ginger Ale. While con- to the German Reichstag was cut son, KHJ, Los Angeles, announcer Service Cut Off tracts have not yet been signed, it off the air on 32 Pacific Coast sta- and commentator, read the announcement, Sigrid Schultz, MBS correspond- is learned that the new sponsor tions of the Don Lee Broadcasting Don Lee officials in ent in Berlin, notified Mutual head- 19 by orders of Lewis Los Angeles and San Francisco will shift the program from the System July New York Blue to the Red Network. Present Allen Weiss, vice -president and said they were swamped with nu- quarters in that Dr. Otto sponsor's discontinuance is said to general manager. merous telephone calls compliment- Dietrich, personal press representa- be due to the increased price asked "The management of this net- ing them on the action. Both CBS tive of Hitler and chief of the for Information Please by Dan work is of the opinion that it is and NBC stations on the West Reich Rundfunk, has asked her for Golenpaul, its creator and owner, not in the public interest nor in Coast continued the broadcast of an explanation. Mr. Weber's cabled reported to be $8,500 a week. The harmony with the attitude of this Hitler's speech without interrup- reply that MBS should not be held current spot announcement cam- Government, to permit the continu- tion. responsible for the actions of an paign for Luckies has been dropped, ation of this broadcast by Mr. Hit- e o e affiliated group over which it could effective Aug. 1. Agency is Lord & ler from Germany ", said a state- Nazi Ban Imposed exercise no control apparently did Thomas, New York. ment by Mr. Weiss which was read THE BAN on German- originated not satisfy Dr. Dietrich, for he im- over the network. "We feel sure programs for broadcasting in MBS, that our American listeners will instituted by the Nazi Propaganda mediately ordered service to COMET RICE MILLS, New York concur in our opinion that Mr. Ministry in retaliation for the ac- Mutual discontinued. First program (rice), in its fall advertising campaign Hitler should not be permitted to tion of Don Lee in cutting off the affected was a news broadcast by will use certain Southern and South- Miss Schultz, scheduled for July 21, western stations as well as newspap- use our American facilities to jus- MBS broadcast of Hitler's address, ers and national and trade magazines. tify his crimes against civilization was still in effect as this issue of which did not go on, nor has MBS Freitag Advertising Agency, Atlanta, itself." BROADCASTING went to press, de- had any programs from German handles the account. Hitler's speech was cut off from spite the cabled explanation of territory since that time. Page 42 August 1, 1940 BROADCASTING Broadcast Advertising KGO is in. second 1ace in San Francisco

...but so was this horse in the Kentucky Derby

Recognize him? That's right, it's Bimilech -one of the truly AGRICULTURE: Daily service programs directed by a vet- great horses in racing history. That he lost to Gallahadion at Louis - eran full -time farm program director -plus National Farm and ville this year in no way minimizes his greatness. On the contrary, Home Hour. the mere fact that he ran a close second in the most famous race on There's class! And if you want mass, 7,50o -watt KGO can turfdom's calendar is a testimonial to that greatness. deliver that for you too ... as, for instance, it does for Homestead Bread with a Monday night amateur hour bucking major network We feel the same way about KGO. Thus we do this unprece- shows. During its three years Homestead Amateur Hour has pulled dented thing -we frankly admit that in circulation it is in second up to 90,000 votes a week, ranked first for its time in coincidental place among San Francisco stations. But being second to KPO, one survey. of largest two stations in the West, in no way minimizes KGO's im- KGO boasts case histories in all divisions. Ask your nearest NBC portance. On the contrary, when you take KGO's considerably representative for those in your own field of interest. lower costs into consideration, such a position is a testimonal to KGO's importance as an outstanding radio advertising buy. This importance KGO has carefully built up until today its leadership is recognized in many fields -vital fields, such as NEWS: Programs every few hours, edited from complete U. P. and I. N. S. services -plus NBC Blue news features and alert special events. SPORTS: Play -by-play professional baseball and college football, championship fights, local sports commentaries. CULTURE: Town Meeting, Metropolitan Opera, NBC Symphony and all the NBC Blue educational shows.

NEW YORK CLEVELAND CHICAGO DETROIT Represented Nationally by c SPOT Sales Offices SAN FRANCISCO HOLLYWOOD BOSTON PITTSBURGH M 11en Is Slated Tilford Jones Purchases NBC'S NEW V. -P. AND GENERAL MANAGER To Fill New NBC Full Control of KXYZ A PURCHASE deal whereby M. Ex Tilford Jones will become sole cutive Position owner of KXYZ, Houston, has been made with Fred J. Heyne, identi- Tra mell to Head Quartet, fied with the Jesse Jones interests, Incl ding Woods, Russell and FCC approval for transfer of control of the NBC -Blue outlet is UPO recommendation of Presi- being sought. dent Niles Trammell, the NBC Mr. Jones, nephew of the chair- boa of directors at its meeting man of the Reconstruction Finance Aug. 2 is expected to elect Frank Corp., proposes to buy the 50% E. M lien, RCA vice- uresident and stock interest held by Mr. Heyne A Radio Formula For Department Stores TIM a AND AGAIN department Fox's had some wicker furni- store executives say, "Yes, we've Selling Their Merchandise by Radio ture which it had not been able used adio. It doesn't work." to dispose of for years. Finally, Th trouble with this statement Requires Time, Care, Staff after exhausting all other media, is tha it rarely, if ever, is followed the store asked Hawthorne to do by th reasons why. By JOSEPH CREAMER and JOHN P. NELL his best with it. Per aps the unsuccessful user How Hawthorne Does It really doesn't know, anyway. For, should, in time, add greatly to this reason for this variance. A com- after carefully questioning the basic list. parative study of the personality Hawthorne talked about the fur- execu ives and buyers of 15 lead- The four classifications are: (a) types has proven that (1) the suc- niture pretty much as follows with ing tores located in as many The Shopping Show; (b) Morning cess of the show depends entirely his morning listeners, "These majo . cities in the East and Mid- Musical Clock; (c) Amateur Par- upon the popularity of the person- pieces of wicker furniture I'm dle ' est, one automatically dis- ticipation Show; (d) News Broad- ality selected; (2) a good show looking at are probably the worst cover d that those who had used, or cast. can be ruined by the selection of pieces of furniture that have ever were sing, radio successfully from You'll notice that of these four the wrong personality and vice ver- been built. Furthermore, if you sit day o day definitely followed a types, each dictates the use of a sa. This is rather elemental, but in them on your lawn on a windy basic and almost identical formula particular time of day. The time it's been ignored too often to be day you are apt to get seasick, whic supplied the answer. of day, in turn, in most cases deter- quietly accepted as always taken etc." Pe,uliarly enough, those stores mines the type of merchandise to for granted. Result: Fox's cleaned out its whit hadn't used radio success- be plugged. Willard Campbell, publicity di- stock of unmovable wicker in three fully ran completely counter to this The Morning Musical Clock, for rector of Fox's Department Store, days! form la on each of its three basic instance, has been used most suc- Hartford, and Kenneth Taylor, Though Hawthorne's technique point.. cessfully in the early morning to executive vice -president of Tay- is unique, Williard Campbell stressed the point it can be The Unintelligent Users get the attention of the family as lor's, Kansas City, put it quite that a group. The Shopping Show has pithly when they jointly state: done to death. It must be handled +.:41. rau* rain+ varianra and dig- KGO is in second place iu San Francisco

...but so was this horse in the Kentucky Derby

Recognize him? That's right, it's Bimilech -one of the truly AGRICULTURE: Daily service programs directed by a vet- great horses in racing history. That he lost to Gallahadion at Louis- eran full -time farm program director -plus National Farm and ville this year in no way minimizes his greatness. On the Contrary, Home Hour. the mere fact that he ran a close second in the most famous rate on There's class! And if you want mass, 7,soo -watt KGO can turfdom's calendar is a testimonial to that greatness. deliver that for you too . as, for instance, it does for Homestead Bread with a Monday night amateur hour bucking major network We feel the same way about KGO. Thus we do this unprece- shows. During its three years Homestead Amateur Hour has pulled dented thing -we frankly admit that in circulation it is in second up to 90,000 votes a week, ranked first for its time in coincidental place among San Francisco stations. But being second to KPO, one survey. of largest two stations in the West, in no way minimizes KGO's im- KGO boasts case histories in all divisions. Ask your nearest NBC portance. On the contrary, when you take KGO's considerably representative for those in your own field of interest. lower costs into consideration, such a position is a testimonal to KGO's importance as an outstanding radio advertising buy. This importance KGO has carefully built up until today its leadership is recognized in many fields -vital fields, such as NEWS: Programs every few hours, edited from complete U. P. and I. N. S. services -plus NBC Blue news features and alert special events. SPORTS: Play -by -play professional baseball and college football, championship fights, local sports commentaries. CULTURE: Town Meeting, Metropolitan Opera, NBC Symphony and all the NBC Blue educational shows.

/ 8 NEW YORK CLEVELAND CHICAGO Represented Nationally by SPOT Sales Offices HOLLYWOOD

PITTSBURGHC 6N ST. F RAN CIS

HUTEI

ROOM 270

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CONVENTION 1940

4 of TZ7Electric Mullen Is Slated Tilford Jones Purchases NBC'S NEW V. -P. AND GENERAL MANAGER Full Control of KXYZ To Fill New NBC A PURCHASE deal whereby M. Tilford Jones will become sole Position owner of KRYZ, Houston, has been Executive made with Fred J. Heyne, identified with the Jesse Jones interests, Trammell to Head Quartet, and FCC approval for transfer of Including Woods, Russell control of the NBC -Blue outlet is being sought. UPON recommendation of Presi- Mr. Jones, nephew of the chair- dent Niles Trammell, the NBC man of the Reconstruction Finance board of directors at its meeting Corp., proposes to buy the 50% Aug. 2 is expected to elect Frank stock interest held by Mr. Heyne E. Mullen, RCA vice- president and for $95,000. Mr. Heyne himself a veteran in network broadcasting, holds 30% of the stock, and 10% to the newly- created post of NBC each is held by C. M. Brown and vice- president and general man- E. S. Williams with Mr. Heyne as ager. beneficial holder. The station is a Moulding his own executive or- 1,000 -watt outlet on 1440 kc., and ganization since his assumption of through the Jesse Jones interlock- the NBC presidency July 12, Mr. ing interests has been identified Trammell urged with the Houston Chronicle and t h e Mullen ap- Houston Post. pointment, which Young Jones also owns 50% of had been agreed the stock in Gulf Coast Broadcast- to by David ing Co., licensee of KRIS, Corpus Sarnoff, RCA Christie, in which the Houston president and Harte- Bernard Hanks newspaper - chairman of the radio interests hold the remainder. NBC board. Mr. Trammell has planned exec u- Radio Executives Seek tive management New Local in Worcester Mr. Woods of NBC under a quadrumvirate comprising himself, A GROUP of three prominent fig- Mr. Mullen, Frank M. Russell, ures in the radio business has ap- NBC Washington vice- president, plied to the FCC for a new 250 - and Mark Woods, vice- president watt station on 1200 kc. in Wor- and treasurer. On July 17 he gave cester, Mass. They have formed to Mr. Woods added responsibili- Worcester Broadcasting Inc., each ties covering practically all non- owning one -third of the stock. They sales and non -programming opera- are Easton Woolley, manager of tions, and himself took over direc- the service division of the NBC tion of all other activities. station relations department in New York, president; Joseph Katz, Shift in Functions of Baltimore, president of the Jo- seph Katz Advertising Agency, Mr. Mullen, in his new capacity, vice -president; G. Bennett Larson, will report directly to Mr. Tram- FRANK ERNEST MULLEN former program director of KDYL, mell, a business associate and Young E. Salt Lake City, now with friend of more than a dozen years. BARN: Aug. 10, 1896, Clifton, Kan., son of Frank and Florence & Rubicam, New York. Mr. Larson Both first began their careers with Nellie Mullen. is slated to become manager of the NBC in Chicago. Department EDUCATION: Public school, Presho, S. D.; Mitchell High School, station if it is granted. heads now reporting to President Mitchell, S. D.; Iowa State College, Ames, graduated 1916, received A.B. Trammell under the new executive degree in agricultural journalism in 1922. Member of Alpha Gamma Rho, ALAN HALE, sports announcer of alignment presumably will report Sigma Delta Chi fraternities. WISN, Milwaukee, on July 17 was to Mx. Mullen, leaving the presi- MARRIAGE: Lois V. Coulter in 1922, one son, Russell, born 1924; elected president of the baseball au- dent free to handle all policy mat-. January, 1940, married Florence Wilcock. nouncers of the American Association ters. WAR SERVICE: In July, 1917, joined 20th Engineers, A.E.F., rank at their meeting in Kansas City. While his status as Washington of bugler; released from service February, 1919. vice -president will remain un- BUSINESS CAREER: Associate editor Swine World, Des Moines, specified that in addition to his changed, Mr. Russell is expected 1920; editor Nevada Representative, 1921; farm page editor Sioux City present duties, he will actively to figure more prominently in ex- Journal, Sioux City, Ia., 1922; radio editor Stockman & Farmer, Pitts- supervise and direct artists serv- ecutive management. He h a s burgh, 1923 -26; NBC director of agriculture, Chicago, 1926 -34; manager ices, engineering, television, gen- worked closely with Mr. Trammell of RCA department of information, New York, 1934 -39; RCA vice - eral service, radio recording, audit- during the last decade, even while president in charge of advertising and publicity since May, 1939. ing, treasury and international the latter was vice -president in CLUBS: National Press Club, Washington; Advertising Club of New broadcasting, both sustaining and charge of NBC's central division. York; University Club, Chicago; Academy of Political Science; American commercial. Mr. Mullen, as RCA vice-president, Forestry Assn., vice -president; Masonic Lodge, commandery; Future Executives who will report to has been in frequent and close as- Farmers of America. Mr. Woods are George Engles, ar- sociation with Mr. Russell in his tists service; O. B. Hanson, en- official capacity. Moreover, they created post of vice- president in known, Mr. Trammell does not at gineering; Alfred H. Morton, tele- were classmates at Iowa State charge of advertising and pub- present contemplate any additional vision; Vincent J. Gilcher, general College, and before the advent of licity. major executive changes. service; C. Lloyd Egner, transcrip- network brodcasting were agricul- Horton Heath, manager of the New Lineup tions; Harry F. McKeon, auditing; tural journalists. Station relations, department of information of RCA R. J. Teichner, treasurer's depart fundamental network policy and and a veteran employe of the par- Under the new orders, Mr. ment; Frank E. Mason, interna- related matters presumably will ent company, will continue with Trammell specified that the follow- tional broadcasting (sustaining) come before the new high council that title, but is slated to take over ing department heads and vice - and L. P. Yandell, international created by Mr. Trammell. Mr. Mullen's executive duties in presidents would report to the broadcasting (commercial). Mr. Mullen, energetic, good- connection with advertising and president, and presumably to the Mr. Woods has been in radio natured and resourceful, i s publicity. He has been with RCA new vice- president and general since 1922 when he began setting thoroughly familiar with practical- some four years, and prior to that manager when Mr. Mullen takes up an accounting system for the ly all phases of broadcast opera- was partner in an advertising over: radio department of AT &T, thee: tions. He was agricultural director agency. Roy C. Witmer, Red Network in the broadcasting business. Stili of NBC from 1926 until 1934, cre- Less than a week after he took sales; Edgar Kobak, Blue Network only 39, he joined NBC on Nov. 1 ated the National Farm & Home over the presidential assignment sales; John F. Royal, programs; 1926, when AT &T turned over it Hour, and was directly responsible at NBC, Mr. Trammell issued an Frank E. Mason, information; A. broadcasting operations to NBC, for the sale of a number of net- order revising executive operations L. Ashby, legal; Janet MacRorie, and became the network's assistant work programs in the farm cate- of the network organization. He continuity acceptances; Sidney N. treasurer, assistant secretary and gory during his Chicago tenure. had served as executive vice- presi- Strotz, Chicago chief; Don A. Gil- office manager. He became trea- Since 1934 he has been with RCA dent under Lenox R. Lohr since man, Pacific Coast head, and surer a year later, was made assis- in New York, first as manager of Jan. 1, 1939, and was entirely Vice- President Russell. tant executive vice- president in its department of information, and familiar with the functioning of In expanding the responsibilities 1934 and vice- president and treas- since May, 1939 in the then newly- the organization. So far as is of Mr. Woods, the July 17 order urer in 1936. Page 46 August 1, 1940 BROADCASTING Broadcast Advertising WKY CUTS THE PATTERN

NEW TECHNIQUE IN DRAMATIC SERIALS

This Is the Story of "THIS IS THE STORY" "This Is the Story" typifies WKY's ability to serve its audience a fare of radio "Thank you for something really worth- entertainment that tempts the most jaded while in entertainment." appetite. WKY does not stop with develop- Pre- "The type of story is appreciated. ing talent and producing shows of network fer the shorter ones to the long drawn -out, extremely emotional ones." caliber. WKY feeds production shows to "We who have wished for a higher the network. It is the only station (not type of daytime program are hoping that owned or operated by the National Broad- 'This Is the Story' will be continued." casting Company) off the basic Red net- "So thrilled and delighted to thank you work to do this. And because of such for these programs." sparkling programming is These statements are repeated over and WKY able to over again in the flood of listener comment get noteworthy results for sponsors ... to which pours in to WKY since "This Is the earn repeated citation for performance in Story" made its bow. product exploitation in the Southwest. THE TALENT Against a background of novachord music that colors the scene and interprets the action, Madeline Douglas Bullard, talented play writer and critic, brings the story and its characters to life. Combining narration with the important dramatic episodes of each story, Mrs. Bullard clearly and faith- fully interprets all characters herself.

FLEXIBLE IN APPEAL, LENGTH "This Is the Story" restricts itself to no THE PROGRAM specific listener group. Each story is un- "This Is the Story" is a daily dramatic folded in from 5 to 10 days. Stories for all serial for which the world's best writers ages and all tastes give change of pace and have already fashioned the scripts and plots change of interest to the program from ... novels and stories, each of which took week to week. Its new technique has cap- OWNED, OPERATE,' BY THE OKLAHOMA PUBLISHING CO. months to write . . . good (but not high- tured widespread interest and secured the THE DAILY OKLAHOMAN 4( OKLAHOMA CITY TIMES brow) literature, both classic and modern. vociferous approval of WKY listeners. THE t'ARMER- STOCKMAN MISTLETOE EXPRESS SERVICE KVOR, COLORADO SPRINGS .( KLZ, DENVER (Affiliated Mgmt.) -I( REPRESENTED BY THE KATZ AGENCY, INC. A Radio Formula For Department Stores TIME AND AGAIN department Fox's had some wicker furni- store executives say, "Yes, we've Selling Their Merchandise by Radio ture which it had not been able used radio. It doesn't work." to dispose of for years. Finally, The trouble with this statement Requires Time, Care, Staff after exhausting all other media, is that it rarely, if ever, is followed the store asked Hawthorne to do by the reasons why. By JOSEPH CREAMER and JOHN P. NELL his best with it. Perhaps the unsuccessful user How Hawthorne Does It really doesn't know, anyway. For, should, in time, add greatly to this reason for this variance. A com- after carefully questioning the basic list. parative study of the personality Hawthorne talked about the fur- executives and buyers of 15 lead- The four classifications are: (a) types has proven that (1) the suc- niture pretty much as follows with ing stores located in as many The Shopping Show; (b) Morning cess of the show depends entirely his morning listeners, "These major cities in the East and Mid- Musical Clock; (c) Amateur Par- upon the popularity of the person- pieces of wicker furniture I'm dle West, one automatically dis- ticipation Show; (d) News Broad- ality selected; (2) a good show looking at are probably the worst covered that those who had used, or cast. can be ruined by the selection of pieces of furniture that have ever were using, radio successfully from You'll notice that of these four the wrong personality and vice ver- been built. Furthermore, if you sit day to day definitely followed a types, each dictates the use of a sa. This is rather elemental, but in them on your lawn on a windy basic and almost identical formula particular time of day. The time it's been ignored too often to be day you are apt to get seasick, which supplied the answer. of day, in turn, in most cases deter- quietly accepted as always taken etc." Peculiarly enough, those stores mines the type of merchandise to for granted. Result: Fox's cleaned out its which hadn't used radio success- be plugged. Willard Campbell, publicity di- stock of unmovable wicker in three fully ran completely counter to this The Morning Musical Clock, for rector of Fox's Department Store, days! formula on each of its three basic instance, has been used most suc- Hartford, and Kenneth Taylor, Though Hawthorne's technique points. cessfully in the early morning to executive vice -president of Tay- is unique, Williard Cam p bell stressed the point it can The Unintelligent Users get the attention of the family as lor's, Kansas City, put it quite that be a group. The Shopping Show has pithly when they jointly state: done to death. It must be handled Let's consider the unsuccessful been used to attract the housewife "The more vivid and friendly the with restraint, variance and dis- user of radio first. On what evi- before she begins her day's mar- personality around whom the de- cretion. Hawthorne, it might be dence might he be convicted of not keting. The Amateur Participation partment store radio show evolves, said, knows his listeners and knows using radio intelligently to sell de- Show, however, is being used suc- the more successful the results." what he can and what he cannot partment store merchandise? cessfully on Saturday morning by This joint judgment is anything do. The evidence breaks into four Similar experiences, in greater parts. or lesser degree, can be cited for 1. He had made a more or less "SHOW ME what radio has done! Give me some program other stores; the "greater" and the careless selection of program and "lesser" degree depending entirely personality. His choice was not formulas that have proved they can work!" These are two of upon the strength and popularity based on any proven precept. the many challenges that were hurled at John P. Nell, WOR of the personality involved. 2. His radio advertising was How Personalities Rate placed in the hands of people utter- retail account executive and Joseph Creamer, WOR promotion ly unacquainted with this special- Not only do proven department ized medium. director, when they began campaigning for New York depart- store -radio program personalities 3. His radio promotion was not sell goods, but they clock outstand- planned with the same care and ment store business less than a year ago. Though eager to show ingly good audiences. One might intelligence devoted to his black - them, Nell and Creamer soon discovered that radio had gath- say offhand that this can be taken and -white advertising. for granted. Not so. Some ex- 4. He failed to give radio suf- ered little or nothing to show. Nobody, it seemed, had made tremely successful d e p a r t m e n t ficient time within which to dem- store shows have comparatively onstrate its value; i.e., even if the a comprehensive study of radio and the department store. small audiences according to avail- show originally selected had been This was the impetus that prompted WOR to send Nell on a able ratings and unsuccessful ones the right one, it was not given an have the reverse. opportunity to prove so. 3,000 -mile department -store radio field survey during which he The Joanne Taylor show which What, then, was the formula fol- is sponsored by Taylor's in Kansas lowed closely by those department visited 29 radio stations in 15 cities in the East and Middle -West City, regularly rates between 45 stores which were found to be us- and interviewed executives of 15 leading department stores. and 55% of the listeners and was ing radio successfully? Nothing selected as Kansas City's top day- more than three simple points: This article is based upon excerpts from the WOR study which time program during the 1938 Bill- a. The selection of a proven pro- board poll. Fox's, in Hartford, reg- gram formula. will be released this fall in a book by Mr. Creamer. ularly rates approximately 75% b. Careful store administration of the listeners. Both are very and selection of skilled radio per- profitable shows. sonnel. one large Eastern store. The news but casual. Both men have been broadcast is the most elastic of all successful radio users for years. Store Backing Counts c. The signing of a contract with radio and never more elastic than at the 'Fox Musical Clock' Point two of the department the station for sufficient time moment when interest in the day's within which to permit radio to Williard Campbell, for instance, store formula which was presented demonstrate its value. news is as keen at night as it is at early in this article stressed the all other periods of the day. We has built his show around the At first glance this three point vivid, importance of store administration might say then that the news friendly personality of Ben and the selection of skilled radio formula for successful department broadcast can be spotted at any Hawthorne who conducts the Fox store use of radio seems a compar- Musical Clock over WTIC. personnel. time of day. Well and good. But Though it's impossible to cover atively simple and obvious thing. particular news broadcasts must The general structure of the Fox But, let's look more closely into show is basically simple and has this point thoroughly and complete- carry merchandise messages at ly within the brief space of this each of the three points. those times when the department many imitators throughout the country. What makes it outstand- article, let's briefly look into those The Right Program store is most certain to gain the factors, within the store, which attention of a particular type of ingly effective and popular is the A careful study of the programs personality of Hawthorne and his have been found to definitely effect used by the department store and audience. In other words, any time the success or failure of a depart- may be selected for the news broad- stooge Bessie, a cow, whom he fre- redid station executives questioned quently brings into the show for ment store program. cast, but the message must he se- Most important, but not always indicated that successful depart- lected for the time. comedy relief. ment store p r o g r a ms usually Hawthorne treats all commer- considered so, is cost allocation. groove themselves into four basic Personality Sells cials with a deft, humorous touch. Yet, there is wide disagreement on types. These `four classifications More important than the obvious Generally, Hawthorne might be this point even among the success- are not to be accepted as final. But consideration of the type of pro- called a hired clown. But . he ful users of department store ra- they are shows which have proved gram is the personality a store se- sells Fox merchandise. He has been dio. their value by moving department lects to conduct it. All four basic selling it, in fact, for years -on a Montgomery -Ward, Minneapolis, store merchandise in double -quick programs just mentioned are built highly satisfactory cost ratio basis. and Fox, Hartford, charge every time and increasing store traffic about a dominant personality and Let's pause for a moment and department directly. Kaufmann, from 14 to 43 %. Further experi- all these personality shows have demonstrate how Hawthorne sells; Pittsburgh, and Sibley, Rochester, mentation by radio stations and been successful in varying degrees. the manner in which he makes charge general expense. Taylor's stores throughout the country The real significance rests in the goods move . . . (Continued on page 150) Page 48 August 1, 1940 BROADCASTING Broadcast Advertising

IT'S GREAT

T was way back in 1926 that the National Broadcasting Company was formed. Nation -wide broadcasting was then in swaddling clothes -and it was great to be a broadcaster, to watch the infant grow, to play an important part in the building of a new industry, a new service to the public. Today, we at NBC still think it's great - and we're thankful we're an flmerican broadcaster. For that means something. It means private ownership, and the liberty TO BE A BROADCASTER-

AN //tC/ÏC1/1 BROADCASTER!

to present the American public with facts - In short, it means freedom of speech and pro and con -about any and all issues. action on our part- freedom of listening for It means we can give them the news of the those we serve... No wonder American broad- world unvarnished, untarnished and true. casting is without equal anywhere else in the It means we can give our listeners the kind world! And no wonder we're proud of the of entertainment they want to hear, entertain- contributions and accomplishments of NBC in ment that heightens their spirit and morale. making it the finest. It means we can contribute to their fullness of life with programs that will broaden their NATIONAL minds. BROADCASTING COMPANY It means that we can offer this great force WORLD'S GREATEST BROADCASTING SYSTEM to our country in the aid of national defense. 1 Radio Corporation of America Service Tetley Tea in East . 50 kw. For WPTF, R to Chiseling Seen Rampant, JOSEPH TETLEY & Co., New York, is using radio in Philadel- WLAW Full Time N B Urged to Revise Code phia and Washington to advertise APPROVING a mutual agreement iced tea through the hot weather. regarding interference limitations Egolf, KVOO, Charges Stations Still Suckers for On WCAU, Philadelphia, the Mys- between the stations, the FCC July tery Chef is sponsored for two 17 granted WPTF, Raleigh, an in- Cut -Rate `Buys' Under Various Guises morning quarter -hours weekly ; on crease in power from 5,000 to 50,- DES RIBING the commercial sec- ly that only KV00 and one other WRC, Washington, a participating 000 watts, while WLAW, Lawr- tion f the NAB Code, which be- station on a time buyer's list would program is used. Programs were ence, Mass., got 5,000 watts full - come effective Oct. 1, as "a gold not cut rates. placed through Blackett-Sample- time in lieu of daytime on 680 kc. A pending application of KWK, crow for a rotten tooth ", Willard Reps Look Other Way Hummert, New York. D. a olf, commercial manager of St. Louis, filed July 12 for 50,000 watts on this channel, was not KVO ii , Tulsa, in an "open letter" "Preliminary telephone conversations between time buyers and would influence the second hotel to considered, and no action was to AB President Neville Miller taken on a conflicting application, July 18 urged stringent reforms in radio station representatives are cut its rates and furnish 15 or of rooms for officials, and previously filed, of KFEQ, St. Jos- industry rate practices to prevent rapidly eliminating a discussion more 'free' eph, Mo. [BROADCASTING, July 15]. "chi eling ". rates. Instead these conversations so on, ad infinitum. The American The decisions, it was pointed " iseling is so rife in radio that are filled with assurances to the Hotel Association overcame this out, do not preclude action on the it is doubtful if an appeal to honor time buyer that such and such a situation by establishing a 'clear- applications for fulltime assign- will accomplish a return to rate station is 'friendly' or that the ing house' or system of exchang- ment on the channel in Missouri. ing information whenever quota- card . everywhere ", Mr. Egolf stat- time buyer 'need not worry' about KWK proposes that it be given ed. e advocated a "commercial a certain station. tions were made. Even in the face 680 kc. with a directional anten- rate code" with penalties for vio- "Station representatives are de- of diminishing, instead of increas- na, and that KFEQ, now operating, hotel business, these men rec- ing limited time on the frequency, latio , a possible solution, and veloping the increasing habit of be urg ly suggested that the NAB referring any and all chisel deals ognized the weakness that they shifted to the present KWK as- San Francisco Aug. direct to the stations, not daring to were exhibiting in the control of signment on 1350 kc. making pos- con -ntion in it. sible generally improved service, 4-7 ake up the problem. turn them down out of fear that their business and corrected the stations might actually be in- according to the KWK claim. M . Egolf is an attorney, a Suggests Clearing House WPTF, NBC outlet, several forn er advertising agency execu- terested. months ago, was awarded fulltime tive president of the Tulsa Adver- "We have been in business a "Chiseling is so rife in radio on 680 kc., on which KPO, San tisi Federation, director of the long time here at KVOO, there- that it is doubtful if an appeal Francisco NBC -owned outlet, has 10t District of the Advertising fore we have had our moments of to honor will accomplish a return been the dominant station on the Fed ration of America and a di- weakness. But we reformed and to rate cards everywhere. A Com- erstwhile clear channel. WLAW rect r of the Tulsa Better Business did penance to the tune of many mercial Rate Code, with penalties has operated with 1,000 watts day- Bur au. thousands of dollars of chisel busi- for violation, offers one solution. time on the frequency, but sought H re is Mr. Egolf's "open letter ": ness which we turned down, there- A 'clearing house', with branches fulltime operation. With the agree- I n my desk is a copy of the fore we claim the privilege of for each section of NAB, with ment between the two stations for Co mercial Section of the NAB speaking our piece without having which copies of all quotations will use of directional antennas, the Cod , which becomes effective Oct. to answer the charges usually be filed, presents a possibility. FCC authorized both grants. 1, 1'40. This is a handsome effort hurled at a "reformed reformer.' "If commercial radio continues WPTF, under its construction but 't is a gold crown for a rotten "A man of our acquaintance is to follow its wayward trend, freely permit, will use a directional antenna with 50,000 watts, too . . The lovely figure on the prominent in the American Hotel victimized by time buyers and ex- at night the scales of jus- as will WLAW with its new 5,000 - covar, holding Association. He stated that hotels hibiting less and less ability at watt transmitter. tice is impressive in her pose, but were once victimized by conven- self control, the least we can ex- she is a Jezebel in the conduct of tion managers who would chisel pect is an 'industry dictator', while her own affairs. Those two fingers one hotel against the other, claim- as business men our mental su- IRNA Meeting Planned alo i must mean that she wants to ing that one hotel quoted, for ex- periors will regard us with gen- Aug. by go, for she is bound to feel un- ample, $8 per person per day, on erous and increasing contempt. 5 Rosenbaum A co ortable in her deception. the American 12 "What can the 1940 NAB con- MEETING of Independent Ra- Plan, and 'free' dio Network Affiliates at the St. Our Private Morals First rooms for the use of officials, which vention do about this problem ?" Francis Hotel, San Francisco Aug. " hat a farce it is for the radio 5, to which all affiliated stations are invited, was called July 23 by ind stry to buttress its public mor- Samuel R. Rosenbaum, chairman als hen its private morals are as of IRNA, in conjunction with the we k as Minnie the Moocher's. Even annual meeting of the NAB. Only mo e can be said for Minnie. She affiliates that have paid dues to get her price, or more, seldom less. IRNA are legally entitled to vote, Sh is rarely the victim of a corn- he pointed out, but the majority of me cial, synthetic friendship. the IRNA board has resolved to " take this means of advising invite all affiliates, regardless of yo that the 'spot' rate structure membership, during the "open" of adio has become as much of a session, at which membership busi- hol ow shell as it was in the dark ness will not be transacted. da s of 1933. Radio, of all things, General affiliate matters on the agenda cover such subjects as the the strongest selling force in the FCC network -monopoly report, the wo .ld today, the most popular ad- present situation with regard to ver ising medium in existence, ASCAP, status of relations with wh re demand far exceeds supply, American Federation of Musicians, is , llowing itself to be freely pil- and general standards of practice Iag d by time buyers. Fastening in network commercial broadcast- up n everything that presents an ing, especially in connection with ex. se, time buyers chisel under commercial continuity and station the names of 'package buys,' 'serv- breaks. ice features,' 'courtesy announce - me ts,' 'minimum budget require- National Biscuit Spots me ta. Some even plead the fact NATIONAL BISCUIT Co., New that their agencies have been put York, on July 22 started a series on the spot by the chiseling activi- of thrice -weekly quarter -hour Mu- tie of competitive agencies, there- WHEN NBC Hollywood employees held their second annual golf tourna- sical Clock programs for its break- foi the stations must help them ment at Annadale Golf Club, Pasadena, Cal., on July 14, besides network fast cereal, Cubs, on WBBM, Chi- m: e a showing as good as the executives, those from affiliated southern California stations, and adver- cago. Programs feature tran- page boy, co petition's, in order to hold the tising agencies also participated. But George Hatch, repeated scribed music, time signals and by first with an 85 8 ac ounts involved. his fine play of last year taking the flight gross, weather reports. Lord & Thomas, handicap and '77 net. Here's a group of participants talking it over ' One by making a Chicago, placed the business. time buyer, (1 to r) John Swallow, NBC western division program manager; Cecil sp cial trip, boasts that he was able WYTHE WILLIAMS, radio commentator Underwood, Hollywood manager, Needham, Louis & Brorby Inc.; Lew and former foreign correspondent. has to buy announcements at approxi- Frost, executive assistant to Don E. Gilman, NBC western division vice- joined the Colonial Network, according to m tely 50% less than the card rate president, and Harrison Holliway, manager of KFI -KECA, Los Angeles. WICC, Bridgeport, Conn. His new series of thrice- weekly sustaining news com- on an entire list of stations. Swallow turned in a 92- 20-72; Underwood, 95- 16 -79; Frost, 100- 22 -78. mentaries will be fed to MBS stations, not The statement was made recent- Holliway, with 88- 18 -70, topped the guest flight. including WOR. P e 50-B August 1, 1940 BROADCASTING Broadcast Advertising TIME-BUYER eyes DENVER So the Advertiser May

Know WHICH Station Is .. . FIRST in DENVER eveizitatinf *ADVERTISING POWER SHOWMANSHIP AUDIENCE PROGRAMS SALES RESULTS ADVERTISING

Question: "What station should I buy for my client in the Denver Market Area for best results and lowest advertising cost per thousand listener families ?" Answer: The station on which more national, local, and spot advertisers place the largest dollar volume of radio advertising in the Denver Market Areal Of course, it's KOA f Year after year-locally, regionally, nationally -the greatest advertising names are found using KOA for superior results at lowest cost.

600AI F1EC,

NEW YORK CLEVELAND CHICAGO DETROIT SPOT Sales Offices SAN FRANCISCO HOLLYWOOD BOSTON PITTSBURGH Once Upon a Time: A Veteran Reminisces By J. M. MATHES President, J. M. Mathes, Inc., New York

tet, Irvin S. Cobb, Trader Horn, Agency Executive Who Handled 'Eveready Hour' Tells "Chick" Sale, and Pablo Casals. Many such artists made their ra- w Modern Broadcast Trends dio debuts before one of our H It Started Eveready Hour microphones. We did not know what people HE TREMENDOUS growth is going to give the public the pro- wanted, so we gave them every- of radio in recent years is one grams? Who is going to pay for thing we could think of. The first of the best examples I know them? program presented a one -act play, of advertising's contributions Early Reluctance "The Bungalow," with Eugene to p ogress. Radio is so new that Lockhart, Eva Taylor and Law- most of us can remember its "stone With radio a doubtful quantity rence Grattan. However, each age.' Listeners who now push but- even to the people who operated week's show was different, worked tons to tune in symphonies or the broadcasting stations, it is not out on Thursday preceding the fol- swin : from distant points can still surprising that there was a cer- lowing Tuesday night's broadcast rem fiber the howls and noises tain reluctance on the part of ad- by the group I have previously mad by the early regenerative re- vertisers and agency men in re- mentioned. We had jazz orchestras ceiv s, or indeed even the earlier gard to its use. Some of my as- and concert stars, comedy and crys al sets, with their filaments sociates were apprehensive or op- drama-in short, everything pos- of ire poised on little pieces of posed to using it. Because of their sible in the way of entertainment. gale a. After all, that was less doubt, it was necessary for me to Never before, or since, was such than two decades ago. have our early programs handled a formidable job undertaken by a I .elieve almost everyone who as a special service of the agency's single sponsor. ever twisted the many dials of an publicity department. In the course of this it was only old -t me radio receiving set still Paul Stacy, a member of the de- natural that we established an im- rem bers the Eveready Hour partment, was put in charge of pressive list of "firsts." The broadcasts which ran from 1923 the work. Closely associated with Eveready Hour under sponsorship him in the building of the famous presented the first drama, the first to 929. Certainly those old MR. MATHES Eve ady radio programs were Eveready Hour series were Wil- stage show, the first sound effects, the first original script show, the outs anding. Indeed, they would be liam B. Okie, of the agency, who we for is associated Douglas into radio when we did, had first man -in- the- street program, outs anding even by today's stand- still with me; a time a virtual monopoly on radio ards Coulter, of the agency, now with the first classical music program the advertising insofar as the battery under commercial auspices, the W en they began I had the CBS; George C. Furness, of business was concerned, since at pleasure of being associated with National Carbon Co.; George Po- first nationally known guest stars Wil- that time WEAF maintained a who were paid for their perform- the ational Carbon Co., as senior deyn, then with WEAF, and policy of permitting no competi- vice i resident with the agency han- liam Ensign, also with WEAF and ances, the first radio adaptation tive advertisers to use the station's of a book, the first rounded dlin the account. Because of this now with CBS. facilities. va- ass. iation I was privileged to play In building the Eveready pro- riety program - and others that a p t in the early development of grams we were seeking a formula Personalities Participate now escape me. radi advertising. that would make radio so inter- When, on Dec. 4, 1923, we start- Mike -Fright a Problem esting that millions of people ed the Eveready Hour series, as Queensborough First would listen to it. All tube -oper- There were many interesting ex- against the ten -minute battery periences in connection with this T ere had been commercial ated radios at that time were pow- was no and dried ered with batteries, and we were talks, there cut pioneering. We ran across that broadcasts before the National plan to follow. Among those who strange malady known as mike - Co. first went selling Eveready batteries. The ad- Car on on the air. vertising slogan for the batteries appeared in these programs were fright, even with such troupers as It i . now fairly well established was, "The air is full of things Eddie Cantor, John Drew, D. W. Elsie Janis and Will Rogers. We that the first company to pay for Griffith, Julia Marlowe, George had an early experience with stu- the use of radio for advertising you should not miss," and the Gershwin, Moran & Mack, & dio audiences in connection with p u was the Queensboro broadcasts had to bear out that Weber poses promise. Incidentally, by getting Fields, the Flonzaley String Quar- Rogers. He had been offered the Cor ., which first used the facili- then fabulous figure, for radio, of ties of the American Telephone & $1,000 to appear on the show and Tel raph Company's transmitter comment on election returns. WE F on Aug. 28, 1922. Other SAN FRANCISCO'S CHINATOWN I adv :rtisers who employed radio at At first he insisted that he abo t that time were E. R. Squibb broadcast with no one in the stu- Merchants Take to the Air toto Market Their dio. After a short time, however, & S . ns, Shur -on Optical Co., Min- he asked for a few people as an eral : va, Tidewater and American Merchandise Through a Chinese Hour audience. Assistants were sent to Exp ess. Two of these, Squibb and THE ANCIENT customs of their chased the time on KSAN and in Shu -on, I helped to arrange. round up some spectators who were ancestors, carried down through turn sells participating spots on its ringed around the cowboy philoso- T ese programs ran for 10 min- the centuries, have given way in programs. Sam and Tommy Tong pher. With this group, one of the utes and consisted of talks, usually part to the modern mode for near- are two of the major figures in the earliest of studio audiences, Will by some member of the advertis- ly 60,000 inhabitants of San Fran- unusual enterprise. Although the Rogers was able to broadcast at er's own organization. When the cisco's famed Chinatown. They re- program has been on the air but ease. a means to a few weeks, the Chinese promot- The program was a success. Nat onal Carbon Co. decided to go cently adopted radio as Incidentally, a month after this, on he air, its program followed move their merchandise. ers are finding it commercially satisfactory. To date they have signed our auditors noticed that his check the eneral pattern. Each program Six nights a week, Monday had not been cashed, and Mr. En- last d for 10 minutes and consisted through Saturday, direct from the up a number of noted Chinese cafes, cocktail bars, curio shops sign called on him at his Ziegfeld : heart of Chinatown, the Chinese of talk on radio batteries by and large merchandise houses. The Follies dressing room to ask about Geo ge C. Furness, a National present in their own broadcasting studios, a full hour program in commercial announcements are it. The check, forgotten, was found Caron official. The first of these given both in Chinese and English. in a suit hanging in a corner. broadcasts was July 26, 1923. Chinese on KSAN, San Francisco. The programs consist of rare Chi- The news flashes are given only Some of the programs then gen- om this it will be seen that nese music, played by live talent in Chinese. Although most of the erated almost spontaneously adv rtisers were not rushing into on Chinese instruments, some of program is directed to the Chinese proved so popular they were re- rad o in those early days. No one, them centuries old, songs by pretty population in San Francisco and peated. One of these was a read- incl ding AT &T, whose station Chinese maidens, sports activities adjacent area, frequently the m.c. ing of Ida Tarbell's "I Knew Lin- wa then the only one selling time, and news flashes in Chinese. An will make announcements in Eng- coln", given by Edgar White Bur - qui e knew what they had to sell Oriental master of ceremonies pre- lish to keep the American listener rill. Listeners liked this so much or ow to go about it. Indeed, I am sides over the entire broadcast, re- posted as to what is going on. S. it was given each year as close to told' that in 1922 four questions leased from 10:05 to 11 p. m. H. Patterson, manager of KSAN, Lincoln's birthday as possible. we : bothering the people who ran (PST). states that he believes this to be W DAF: Does the public want business- the only all- Chinese commercial Another favorite was the story A group of Chinatown of an adventure on the Galapagos bro : dcasting? What sort of pro - men recently formed the Golden program on the air in the United gra s does the public want? Who Star Radio Co. The firm has pur- States. (Continued on page 152)

Pa _e 50-D August 1, 1940 BROADCASTING Broadcast Advertising MANY MARKETS are served and sold by WLW. It is the daily listening habit of millions of consumers living within its primary area. Merchants serving these consumers are naturally guided by the resulting preference for WLW -advertised brands.

NEW YORK -TRANSAMERICAN BROADCASTING AND TELEVISION REPRESENTATIVES: CORPORATION, CHICAGO -WLW, 230 NORTH MICHIGAN AVENUE.

BATTLE CREEK

i FORT WAYNE LIMA MANSFIELD

MARION MARION KOKOMO NEWARK MUNCIE COLUMBUS ZANESVILLE ANDERSON SPRINGFIELD INDIANAPOLIS LANCASTER RICHMOND DAYTO N t TERRE HAUTE ' PORTSMOUTH BLOOMINGTON IRONTONv ZGfl ASHLAND

CpSO LOUISVILLE LEXINGTON THE NATION'S isso4t 1iIerc<

BROADCASTING Broadcast Advertising August L 1910 Page 51 will soon be operating with '' 5 0,0 0 0 WAT TS C. P. GRANTED JULY 17, 1940. Serving, better than ever, the LARGEST TRADING AREA between Baltimore and Atlanta NBC RED -BLUE 680 KILOCYCLES WPTF RADIO CO., Inc. RALEIGH NORTH CAROLINA

FREE & PETERS, Inc. New York Chicago Detroit Atlanta San Francisco Los Angeles ADVERTISING FRATERNITY of New York were guests at an NBC vice- president (left), with Sheldon Coons, executive vice -president of party July 15 to introduce NBC's new president, Niles Trammell. At left Lord & Thomas. Third picture shows Mr. Trammel (left) with W. A. are Allen Billingsley, president of Fuller & Smith & Ross (left) and Jones, president of Cities Service Co. At right are Stanley Resor, presi- William Reydel, vice- president of Newell- Emmett Co. Second photo shows dent of J. Walter Thompson Co. (left), and Harold K. McCann, president Frank E. Mullen, RCA vice -president and prospective NBC executive of McCann -Erickson Inc.

the mail response is more likely to Extensive NBC Survey of Listeners reflect the habits and preferences Boyhood Secret of the entire family rather than of To Shed Light on Audience Habits IT REMAINED for Time the particular member questioned Magazine (July 22) to dis- by the interviewer. A test showed AFTER months of tabulation and basis, to set up as a criterion for close a hitherto carefully that '77% of people filling out the analysis, checking and interpreta- each station and network the guarded secret about Niles questionnaire reflected the listening tion, NBC is just beginning to re- quality of service rendered by com- Trammell, newly elected pres- habits of other members of the lease the results of the "first all - peting stations and networks. The ident of NBC. Down in Mari- family in their answers, while 50% county census of network listening technique differs from that used etta, Ga., his hometown, he of this group actually consulted habits and preferences ", the most several years ago by Price Water- was formally known as Lean- with other members of the family extensive and probably the most house & Co. in their surveys for der Niles, informally as in filling out the cards. expensive listener survey ever con- CBS (which this new survey most "Pud," reported Time. "A In the rural areas and small ducted by an individual radio corn- closely resembles) in two important member of a Mark Twainish towns surveyed, the cards were an respects, according to NBC statis- clan of moppets called 'The sent to post office and RFD box Before the survey was launched ticians. Dirty Dozen,' Pud was a bit holders of all types and income Feb. 8, 1940, NBC research special- on the model side," the maga- groups. In the cities, cards were ists had spent nearly two years in Covers More Ground zine related, "until the boys mailed to names selected at random preliminary investigations, aimed The Price Waterhouse surveys persuaded him to smoke a from telephone directories, with no at perfecting a practical and prac- were made only in cities in which few cigarettes, toss off a attempt to divide the list by income ticable technique which would give CBS had stations, whereas this couple of noggins of beer." levels. NBC points out that while a picture of network listening hab- survey covers all network station such a division is important in its in every part of the country. cities, all other cities of 25,000 or measuring the audience to any particular program, it has no signifi- Postcard Questions more population, and all small - sonal interviews, NBC cites the six town and rural areas, on a county - months of special studies conducted cance in this study. The goal was On the surface this technique ap- by-county basis. The Price Water- under the direction of Dr. Paul F. to determine not program but net- pears simple enough, impressive house surveys started by asking Lazrsfeld, director of radio research work preference and the wide va- only in its magnitude. What NBC "Which station do you listen to of Columbia U, which satisfied him riety of programs offered by all na- did was to mail 1,425,000 postcard most ?," which was followed by that mail questionnaires could be tional networks cuts across all questionnaires to as many home- "What others do you hear ?" By depended upon to give an accurate class lines and therefore makes an owners, located in every one of the reversing this order and injecting measurement of the network sta- income breakdown useless. country's 3,072 counties. Each card the word "regularly" NBC believes tion listening habits of radio fami- Test studies, NBC states, re- asked the recipient to answer a it has eliminated mentions of sta- lies. Before the questionnaire final- vealed no difference by economic radio "quiz" because "the sponsors tions listened to rarely and that it ly used was adopted, 37 distinct groups in the network stations of your favorite programs want to gets a surer measure of the most field tests were made, using various families listened to, and mail re- find out what stations people listen popular station by first focusing sizes and colors of cards, wording turns were representative on this to." The quiz consisted of two sim- the mind of the person answering of questions, etc. point. The probability that people ple questions: "What radio stations on the family's regular listening In fact, says NBC, for a survey most interested in radio returned do you listen to regularly ?" and habits. of this type, a mail questionnaire the cards in greater proportion "Which one of these stations do To those who question the mail has at least one distinct advantage than those who listen only occa- you listen to most ?" Each question survey method as compared to per- over the personal interview, in that sionally is a virtue rather than a was asked for daytime and for eve- fault, NBC believes, as it gives a ning listening. natural weighting to the results Answers were received from 166,- that makes them correspond more 000 families, equivalent to one out closely to actual listening. When of every 168 radio families in the the tabulations of stations "lis- entire country. Every county in the tened to most" in certain cities United States was represented in were compared with the actual per- the returns, which listed the call centages of listening to those sta- letters of every station regularly tions as measured by coincidental heard in this country, including a surveys, a close correlation was number of Canadian and Mexican found. stations. Addressed to "John T. Williams ", the cards were delivered to C. E. Hooper Inc., research firm, STANDARD BRANDS, New York, has appointed Kenyon & Eckhardt, which tabulated the more than New York, to handle advertising for 1,000,000 station votes separately Fleischmann's Foil Yeast, according for night and day listening, evalu- to an announcement July 17 by Thom- ated each county in terms of its as L. Smith, president of Standard radio families, and translated the Brands. J. Walter Thompson Co.. New results into nationwide network cir- York, which formerly handled the account, had already signed a renewal culation and preference. contract for the Fleischmann program This is the first time, says NBC, AMONG THOSE PRESENT at NBC's July 15 party were (1 to r) I Love a Mystery to return Sept. 30 that an attempt has been made to Linnea Nelson, A. K. Spencer and John U. Reber, of J. Walter Thompson to NBC -Blue, and according to the measure all stations in the country Co., the latter vice -president in charge of radio, and Ed Kobak, recently new agency, the program will be reon a direct -to- listener all- county named NBC vice -president in charge of Blue network sales. sumed as scheduled. BROADCASTING Broadcast Advertising August 1, 1940 Page 53 fight to Broadcast Recordings Upheld

Copyright Act covers there can be nothing to justify a priori any con- members also belong to AFM, most R ling for Radio no doubt; Congress has created the tinuance of their control over the of them to 802 since most of the monopoly in exchange for a dedi- activities of the public to which recording of phonograph records is psets Lower cation, and when the monopoly ex- they have seen fit to dedicate the done in the New York area. pires the dedication is complete. larger part of their contribution." Tribunal ... We see no reason why the same RCA's appeal that WNEW was Plan of Payment acts that unconditionally dedicate guilty of a tort in buying records Plan, discussed at a NAPA meet- IN PRECEDENT -making deci- the common -law copyright in works from Bruno -New York in violation ing in New York July 26, is some- sion hich is a 100% victory for copyrightable under the act should of this company's agreement with what along the lines of the ASCAP the broadcasting industry, the not do the same in the cases of RCA, the court dismisses as having system of royalty payments. Books Unit d States Circuit Court of Ap- works not copyrightable. Other- no legal effect on WNEW. would be kept of all musicians en- peals for the Second Circuit July wise it would be possible, at least Before the present appeal was gaged in making phonograph rec- 25 r versed the lower court and pro tanto, to have the advantage taken, the broadcasters, NAPA and ords and at regular periods, pos- foun that a broadcaster may buy of dissemination of the work at RCA agreed that, whatever the re- sibly once a year, the income from ordin ry phonograph records and large, and to retain a perpetual sult, the case would be taken to the NAPA's radio licenses would be di- use em on the air without the though partial monopoly in it. Supreme Court for final decision. vided among leaders and band neces ity of obtaining permission That is contrary to the whole policy Sufficient extra copies of the docu- members according to a system to do so from either the manufac- of the Copyright Act and of the mentary evidence presented to the based on a number of factors, in- turin company or the recording Constitution. Any relief which jus- Circuit Court were printed so that cluding the number of records artis and "in entire disregard of tice demands must be found in ex- they are now ready for presentation made, size and prominence of the any ttempt" on the part of either tending statutory copyright to such to the Supreme Court, together orchestra, popularity of the records, man acturer or artist to restrict works, not in recognizing perpetual with copies of this new decision. etc. such se. monopolies, however limited their While no such action has as yet Fees Postponed In addressing the group of more scope." been taken, it is expected to follow than 50 artists, James J. Walker, W le a further appeal to the U. Recognizing that "the law is promptly. ex -mayor of New York and now S otherwise S. creme Court is almost a cer- in Pennsylvania," the Restrictions on Artists president of NAPA, compared the taint , this ruling postpones, at opinion states that faced with the lot of the composer who writes one least, any danger that in addition choice of denying any injunction In addition to halting, tempo- hit and then, as an ASCAP mem- to the demands of unions and other whatever or enjoining WNEW rarily at least, any plans of record mer, draws royalties on it for the grous broadcasters will be faced "from broadcasting throughout the manufacturers for licensing broad- rest of his life, and the performing with he necessity of paying month- Union and in Canada in order to casters to play phonograph rec- artist who gets only immediate ly fe:s for the right to broadcast prevent a tort in Pennsylvania ords, the decision imposes the same compensation for his labor, regard- phon. :raph records. alone" the latter would be "an ob- restriction on the recording artists. less of the continuing sale of his A unanimous decision of the vious misuse of the writ which goes NAPA, together with the New York records. Other speakers included Local (802) three 'udge court, written by Jus- only in the aid of justice." of the American Fed- Jacob of eration of Musicians, has been con- Rosenberg, président tice earned Hand, with Justices Appeal Planned Local 802, and Maurice J. Speiser, Charl s E. Clark and Robert P. sidering a plan for the distribution Patte son (just named Assistant Regarding the unfair competi- of money collected from radio sta- NAPA's general counsel, who re- Secre ry of War) concurring, the tion claims of RCA and Whiteman, tions for NAPA licenses to broad- viewed the history of the litigation rulin_ reverses that of Judge Vin- the opinion says that if they "can- cast phonograph records among the instituted by NAPA to gain recog- cent I. Leibell in the Federal Dis- not bring themselves within the law members of the orchestras making nition of the rights of performing trict ourt (handed down exactly of common -law copyright, there is these records. About 80% of NAPA artists in the records they make. a ye and a day previously) in the : se of RCA Mfg. Co. against Paul hiteman, WBO Broadcasting Corp. (operator of WNEW, New Text of Court Decision in Phonograph Record Case .. . York) and Elfin Inc. (sponsor of a recor program broadcast on WNE ), in which Justice Leibell TEXT of decision of U. S. Circuit Aug. 16. 1987, during which period every competition to broadcast his performances Court of Appeals for the Second Cir- record bore the legend : "Not Licensed for without his consent. found the station and sponsor cuit, No. 357, October term, 1939, ar- Radio Broadcast ". (Apparently the four All parties appealed except Elfin Inc. The guilty of unfair competition and earlier records did not advise the purchaser RCA Mfg. Co., appealed because the judge gued June 17, 1940, decided July 25, of any such limitation.) After Aug. 16. did not recognize its common -law artistic grant d permanent injunctions to 1940, RCA. Mfg. Co., plaintiff, against 1937, this notice was changed to read as property, arising out of the skill and art both CA and Whiteman restrain- Paul Whiteman, WBO Broadcasting follows: 'Licensed by Mfr. under U. S. necessary to obtain good recording, and ing NEW from Corp. and Elin Inc., defendants, on Pats. 1625705, 1637644, RE 16588 (& other also because of the affirmative relief broadcasting appeals by RCA Mfg. Co., WBO Pats. Pending) Only For Non -Commercial granted to Whiteman. Whiteman appealed their records without permission Broadcasting Corp. and Paul White- Use on Phonographs in Homes. Mfr. & because of the holding that he had lost all [Bao 'CASTING, Aug. 1, 1939]. man Original Purchaser Have Agreed This Rec- his rights to RCA Mfg. Co. under its con- from judgment of District Court ord Shall Not Be Resold Or Used For Any tracts with him. WBO Broadcasting Corp. Ap . eals from the Leibell decision for the Southern District of New York, Other Purpose. See Detailed Notice on appealed because any relief was granted were aken by RCA, Whiteman and before L. Hand, Clark and Patterson, Envelope." These later records were in- against it. circuit judges: closed in envelopes which even more clearly WNE , with the National Assn. L. HAND, C.J.: gave notice of the same limitations. WBO Power to Reproduce of Pe orming Artists acting for This case comes up upon appeals by the Broadcasting Corp. every week bought from White an and the NAB similarly plaintiff, RCA Mfg. Co. Inc., and the a New York company. Bruno -New York It is only in comparatively recent times defendants. Paul Whiteman and W BO Inc., such records as it needed ; it used that a virtuoso, conductor, actor, lecturer, under iting the appeal of WNEW. Broadcasting Corp. Before the action was them thereafter to broadcast over its radio or preacher could have any interest in In the oral argument of the appeals brought Whiteman had filed a complaint system. the reproduction of his performance. Until against WBO Broadcasting Corp. and Elin Bruno -New York Inc.. had bought the the phonographic record made possible the on Ju e 17, Col. Joseph M. Hart- Inc., to restrain the broadcasting of phono- records in question under a contract with preservation and reproduction of sound, field .r White & Case, co- counsel graph records of musical performances by RCA Mfg. Co., in which they agreed after all audible renditions were of necessity its date (Aug. 9, 1937) to resell "only for t e broadcasters with Stuart Whiteman's orchestra. By leave of court for fugitive and transitory; once uttered they RCA Mfg. Co. then filed the complaint at non -commercial use on phonographs in died ; the nearest approach to their re- Sprag e of Crawford & Sprague, bar. as ancillary to Whiteman's action. homes as per the notice appearing on the production was mimicry. Of late, however, made he plea that the broadcast- asking the same relief against W B O record labels and envelopes." It may be the power to reproduce the exact quality Broadcasting Corp. and Elfin Inc.. as assumed that WBO Broadcasting Corp. is and sequence of sounds has become pos- ing in ustry is already paying mil- Whiteman had asked in his action, and charged with notice of the legends on the sible, and the right to do so exceedingly lions dollars annually to the in addition asking that Whiteman be ad- records. and with the contract of Bruno - valuable; people easily distinguish, or think f judged to have no interest in the records New York Inc., and that it broadcasts they distinguish, the rendition of the same copyri ht proprietors of the music of his performances. because of contracts them on its radio system in disregard of score or the same text by their favorites, used o the air under the provisions between him and itself. both. and they will pay large sums to hear of the national Copyright Act, The questions raised below were whether them. Hence this action. and Change in Legend Whiteman and /or RCA Mfg. Co. had any It was settled at least a century ago that n w the record companies and musical property at common -law in the the monopoly of the right to re- Whiteman thereupon discontinued that perfor ing artists, who have been his ac- records which radio broadcasting invaded ; produce the compositions of any author tion. leaving only the ancillary action in whether Whiteman had passed any rights -law property" - to even which the appeal his "common in them -was unable get this limited judgment on was en- which he may have had to RCA Mfg. Co., not limited to words ; pictures were in- tered. The dispute is as to whether copyright protection from Con- WBO under certain agreements, not necessary cluded. Turner v. Robinson, 10 Ir. Ch. 121; Broadcasting Corp., as the purchaser of to be set out ; and whether. if either gress, are asking the courts to phonographic records prepared by RCA Whiteman or RCA Mfg. Co.. had any such S.C. 10 Ir. Ch. 622; Prince Albert v. give t em "perpetual monopolies" Mfg. Co. of Whiteman's orchestral per- common -law property. the legends and Strange, 1 McN. & G. 25. This right has formances, may broadcast them by radio. notice enabled them. or either of them, to at times been stated as though it extended on the alleged common -law prop- Whiteman's performances took place in limit the uses which the buyer might make to all productions demanding "intellectual" erty ri : hts [BROADCASTING, July 1]. studios of RCA Mfg. Co.. which arranged of the records. The judge held that all of effort; and for the purposes of this case Agr:eing with this argument, the for their reproduction upon ordinary pho- Whiteman's rights had passed to RCA we shall assume that it covers the per- nographic disc records. and which. with Mfg. Co., which for that reason was en- formances of an conductor, circuit court decision the consent of Whiteman, orchestra and states that sold the recorda titled to enjoin the broadcasting of these -what is far more doubtful -the skill and " certai ly when the 'common-law to the public at large. records ; and that Whiteman was also en- Of the nine records here in question five titled to an injunction against WBO art by which a phonographic record maker prope y' is in a work which the were sold between November, 1982, and Broadcasting Corp. because it was unfair (Continued on page 116) Page 54 August 1, 1940 BROADCASTING Broadcast Advertising FIRST REPORT ON COLUMBIA'S COAST -TO -COAST NEW PROGRAM PRESENTATIONS I EW2T . fourteen

IT WAS only a few weeks ago that we announced an

entirely new, logical program plan ... an idea, deep- bedded in common sense, which is, nevertheless, a daring departure from the conventional in radio. We created fourteen completely new network programs -with fresh and vital new material, new ideas, new productions for radio. The fundamental plan behind each program fuses the right idea, the right director, the right material and the right performers into one smooth -running unit. And does this fourteen times over! "Auditions "... Air -Tested

We are now offering these new programs to audiences and sponsors at the same time ...through actual broadcasts over the coast -to -coast Columbia Network. The series - twelve half-hour and two full -hour programs -is scheduled each Monday evening throughout the summer.* We ventured into the precarious field of prophecy

when the name of this series was first announced : "FORE- CAST." We said then, among other things, that ...

"at the end of the eight week season, `FORE- CAST' would be acclaimed by the audience for its discoveries "... and "radio editors, from Portland to Port- land, would hail `FORECAST' as a brilliant innovation."

* M9ndays 9: to 10:00 P.M. starting Jul) 15. 1940 times over!

As we go to press, the first of the eight -week series has been aired (and the second is about to go on the air).

"Best ever heard.. . cleverest" Already mail has poured in, from listeners throughout Radio Critics America. Excited, exciting letters. Such comments as: "one of the best programs to come along in years "... "give us Applaud more"... "the idea is grand -can't be beat "... "cleverest in Radio editors have not a long time "... "ought to get a medal "..."most enjoyable waited for the completion radio hour in many months "... "refreshingly good "... of the series. Already, their "henceforth, Monday night will be my radio star night "... professional plaudits -

"marvelous- please keep it on the air "... "perfect program" their . confirmation. of our - ... "don't know when I've been so enthusiastic "... "best proud. prophecy-ring in half -hour I've ever heard "... marvelous ... grand ... master- our ears. piece ...bravo ...bravo ... Said Variety:

"Bright ; lively... basic concep- Again, CBS sets the pace tion smart..: production tight ... script splendid:.. a remark-

able accomplishment" . We go ahead with our plans -more confident now than ever And. Radio that, once again, Columbia provides a substantial milestone Daily: "Excellent showcase ... adept in the record of radio's progress. Now, the vitalizing fresh- handling...acting.of extremely high standing the program ness of new ideas and new talent to radio can be heard under shines." actual broadcast conditions ... making possible an accu- Walter Winchell. threw rate, intelligent choice of good radio for their needs. "New Yorchids" in "Fore- cast's" direction and Alton. There follows, on the next page, a partial list of the Cook of the Néw York World- Telegram added his approval contributors to "Forecast"... with the words, "The audience in the studio was rapturous ... a good program." CBS Characters

E raise the "FORECAST" curtain just high enough to give you an alphabetical glimpse of the talent that is scheduled to appear during "FORECAST'S" eight full hours on the air.

Actors and Actresses ... Edith Stuart Palmer, Nicholas Ray, Roswell Barrett, Lee Cobb, Jane Cowl, Frank Rogers, Booth Tarkington, John Whe- Craven, Florence Eldridge, Clifton don, P G. Wodehouse. Fadiman, Ruth Gordon, Walter Directors...Philip Cohan, Nor- Hampden, Rush Hughes. Elsa Lan - man Corwin, David Elman, chester, Charles Laughton, Elliott Ed Gard- ner, Alfred Hitchcock, John House- Lewis, Fredric March, Herbert Mar- shall, Burgess Meredith, Martha man, Brewster Morgan, Earle McGill, Taylor, Scott, Margaret Sullavan, Virginia Ken Niles, Davidson Glenhall Taylor, Charles Vanda, George Zach- Vale, Loretta Young. ary. Comedians ...Roy Atwell, Arthur Adler, Howard Bar - Q. Bryan, Ed Gardner as "Archie," Music...Larry low, David Brockman, Bernard Herr- Eddie Green, Edward Everett Hor- mann, Frankie Hyers, John Kirby, Hatch, Roll Morton, Lyn Colonel Stoopnagle. Wilbur Jelly Murray, Raymond Paige, Earl Robin - Writers ...Marjorie Bartlett, John son, Harry Salter, Albert Spaulding, Tucker Battle, True Boardman, Abe Joe Venuti, Mark Warnow. Burrows, Norman Corwin, Nat Curtis, Helen Deutsch, George Faulkner, Song...John Boles, Joan Edwards, Sylvia Fine, Eddie Foreman, Keith Fredda Gibson, Golden Gate Quartet, Fowler, Frank Galen, John House- Woody Guthrie, Hall Johnson Singers, man, Sinclair Lewis, Alan Lomax, Frank Luther, Gertrude Niesen, Paul Harold Medford, Brewster Morgan, Robeson.

We hope you will follow the actual program listings -week to week -and join us in listening to "FORECAST ". And that you will give us your opinion of these new efforts.

Columbia Broadcasting System Networks Prepare to Drop ASCAP Music

signed the letter to CBS affiliates, Stations, Sponsors and Lawrence W. Lowman, vice - president in charge of operations, Told Dec. 31 Is signed the one to orchestras. Deadline Elliott's Statement Elliott Roosevelt signed the contract in the presence of a score of For current developments of n e w s m e n, photographers and Broadcast Music Inc., ASCAP executives gathered in the see page 106. ASCAP board room for the cere- mony. The contract covered a five - IN LATE year period from Jan. 1, 1941 for IF JULY there was the network. Earlier in the day, Mr. still any lingering belief that Roosevelt said he had signed indi- in forming BMI the broadcast- vidual contracts for the nine TSN ing industry was merely mak- stations controlled by himself and ing a move to secure better his associates: KFJZ, Fort Worth; terms from ASCAP, and that KABC, San Antonio; KCMC, Tex- at the last moment the net- arkana; KPLT, Paris; KBST, Big works would get together with IN THE ASCAP WAR, as in others, propaganda is an important weapon. Spring; KRBC, Abilene; KGKL, Emanating from ASCAP, the publicity accompanying this photograph San Angel o; WACO, Waco; ASCAP and settle the matter states that "because of his pioneering activities in promoting the cultural KNOW, Austin. The remaining af- for another five or ten years, value of music through the Southwest ", ASCAP granted Elliott Roose- filiates of the chain would sign up it was rudely dispelled by let- velt, president of Texas State Network, the first new license. Shown in within a few days, Mr. Roosevelt ters sent by NBC and CBS to the photograph, an event widely publicized by ASCAP, are (1 to r) Milton said, declaring that none of the 19 all their affiliate stations, to Diamond, attorney; Robert Womboldt, Texas State Network; Elliott; stations is a member of NAB. John G. Paine, ASCAP general manager; Louis Bernstein, ASCAP vice - Mr. Roosevelt said he signed the all orchestras playing on network president; A. P. Waxman, ASCAP advertising counsel. sustaining programs and to all ad- contract because it offers "all the vertisers and advertising agencies established names in music" at a using the networks' facilities. "ridiculously low price ". Further- entire vast supply of public domain to use after the first of the year. more, he said, "it places the lion's Keynote of all letters was the di- music. All three of NBC's letters were share of the costs at the source rect statement that after Dec. 31, NBC's letter to orchestra leaders signed by Niles Trammell, the net- which gets the lion's share of the 1940, no ASCAP music will be suggests they study their signature work's new president. Paul W. Kes- ten, vice income" in contrast to the present broadcast by either network and tunes and if the ones they are cur- CBS -president and direc- system which that stations, bands and advertis- rently using are ASCAP numbers tor, signed that network's letter to under "the networks ers should make their plans accord- that they consider changing them advertisers and agencies; Edward get most of the advertiser's money now to numbers they will be able Klauber, executive vice -president, but the station pays all the music ingly. fees." He added BMI has nothing to Getting Ready offer stations in the way of a library. The networks state that they ADVICE TO ADVERTISERS AND AGENCIES Charging that the "chain -con- themselves have already taken steps trolled NAB" has organized BMI to make the transition as painless "for the announced purpose of using as possible and to insure an ade- NILES TRAMMELL PAUL W. KESTEN music exclusively and barring quate supply of music following the that President, NBC Vice -President, CBS the music of the 1,100 composers end of the year. and authors represented by Meanwhile, Elliott Roosevelt, "In order to avoid possible copy- "The gun ASCAP is pointing at ASCAP," Mr. Roosevelt said he president of Texas State Network, right infringements we recommend our heads will be fired Jan. 1, 1941, considered this "an extremely dan- July 26 became the first broadcaster that advertising agencies and their after which no ASCAP music will gerous precedent ". He said he was to accept the new ASCAP licensing clients make an immediate study be available for CBS programs. But not being an "alarmist" but that agreement, using the move as a of their program music problems. by that time, with the work that he saw no difference between organ- springboard to denounce NAB as Particular care should be taken to has been done and which can be izing a music publishing company the tool of the networks and de- check signatures and theme music done by our advertisers and our- and barring all other music pub- scribing BMI as the networks' at- presently used on your programs selves between now and then, there lishing offices from the air, and or- tempt to extend their "monopolistic to make sure that such music can should be nothing but a blank ganizing a cosmetic company and control" of radio in the music field. be broadcast by NBC after the end cartridge in the breech. barring all other cosmetic compan- He charged this would give them of the year. We feel that there is "Even a superficial study of the ies from the "life and death power over the air. much that can be done immedi- question indicates that ASCAP has John G. Paine, ASCAP general whole amusement industry." ately to accustom yourselves to the been able to throttle broadcasters manager, said while ASCAP Effective July 31, every orches- that new situation which will be in effect and advertisers largely because of had received some 140 applications tra playing a sustaining program on Jan. 1, 1941. For example, you the unintended cooperation of pro- include one for licenses from broadcast stations, on NBC must at least may want to instruct your orches- gram builders and the activities of Mr. Roosevelt was "given the cour- non -ASCAP number on each broad- tra leaders to commence using in ASCAP song pluggers. tesy of being the first to secure cast. CBS, which since April has the body of your NBC programs "Reduced to its plainest terms, ASCAP's new license because of his reduced the use of ASCAP music on music which NBC will be licensed only one thing is needed between pioneering in promoting programs % and activities sustaining by 33% to broadcast. now and Jan. 1 to free radio broad- the cultural values of music in May eliminated all restricted "This problem will involve not casting from ASCAP's $4,400,000 throughout the Southwest." ASCAP numbers requiring special only the NBC network shows but squeeze -play. This thing is the de- credits from its remote dance band also the local programs, whether termination of radio advertisers SESAC Addition pickups, will also require one non - live or transcribed, that they will popularize only the ASCAP number from all remote electrically Society of European Stage Au- which are broadcast over NBC music which will continue to be thors & Composers has signed the bands beginning Aug. 5. Both net- managed and operated We available to them after December works say that the proportion of stations. Arthur P. Schmidt Co. of Boston, suggest that if you now have any 31, 1940. And that can be accom- obtaining the performing rights to non -ASCAP music required will be plished very simply by play- steadily increased. such programs, or contemplate them -just a catalogue of more than 10,000 se- in the future, that you check care- ing this music on the air on com- lections, chiefly in the field of In addition to the rapidly- mount- fully material incorporated in them. mercial programs. If the transition music. Founded in 1876, ing catalog of BMI music, the net- standard Many advertisers who already have to non -ASCAP music is begun at the Schmidt Co. has long been works have available music con- on hand electrical transcriptions or once, virtually every hit tune in America's largest independent pub- trolled by the Society of European who make them before the first of America should lie outside of lisher, until now refusing to be- Authors & Stage Composers, by As- ASCAP's clutch before Jan. 1." come associated with any licensing sociated Music Publishers, by G. the year may contemplate their use on NBC M &O stations after group. Publisher of the works of Ricordi & Co. (Milan), by the So- WLS, Chicago, has arranged for UP news ciety of Jewish Composers, Publish- Jan. 1. Obviously, such records to be sent by teletype to the Prairie Edward MacDowell, one of the most ers & Song Writers, and by other should be carefully checked to be Farmer -WLS exhibits at the Illinois, Wis- popular American composers in the consin and Indiana state fairs so that semi -classical field, the Schmidt Co. concerns and individuals plus, of sure that all musical material will fair -goers may be informed of the la +est course, special arrangements of the be licensed for broadcast." war news. (Continued on page .117) BROADCASTING Broadcast Advertising August 1, 1940 Page 59 WQXR Is Given Programs in Foreign Tongues Decade in Raleigh FORMATION of a Ten -Year AP News Rights Club, honoring employes con- Both Sponsored, Sustaining Continue Under Surveillance with the station for a nected Service Are Included Meeting Under NAB Auspices Emphasizes Note of decade or more, was announced July 23 by WPTF, UNDER an arrangement similar Americanism; Results Are Reported to FBI Raleigh, N. C. At that time 10 to that made a month previously by WPTF officials and staff WNEW, New York [BROADCASTING, - for inspection by CON INUANCE of foreign lan- kept by stations members were presented 21- July 1], WQXR, New York, has guag programs, but under close proper Government authorities. jewel wrist watches "in ap- acquired the rights to broadcast sure= illance by station manage- On June 27 Mr. Miller had sent preciation of 10 years loyal Associated Press news, either sus- ment in order to guard against to all stations a questionnaire elicit- service ". The 10 cited were taining or sponsored, at any period impr per activity during the period ing information on foreign language J. R. Weatherspoon, presi- during its broadcast day. of national stress precipitated by broadcasts, to be used as a basis for dent and treasurer of WPTF As in the case of WNEW, the ar, was decided upon as the discussion at the July 25 meeting. Radio Co.; S. B. Coley, vice - WQXR's negotiations were con- D. L. Cozart, sec- logic I course at a meeting of for- Questionnaires had been mailed to president; ducted through the New York Daily eign language station operators in retary; E. T. Burr, consult- News, although the owners of the 836 stations, and returns were re- ant; Richard H. Mason, sta- New ork July 24, held under NAB ceived from 398. Of the latter, 93 News have no connection, financial ausp ces. NAB President Neville tion manager; Henry Hulick, or otherwise, with either station. indicated they are currently car- technical supervisor; Felton But newspaper intervention was Mille , who presided at the meet- rying foreign- language broadcasts. Williams, control supervisor; ing, 11 appoint a committee to necessary in each instance, as the In addition, 13 stated that no such Howard Sugg, transmitter AP regulations permit the use of stud means of enlarging foreign programs are now broadcast, indi- operator; Lacy L. Dawkins, age programs emphasizing its news on the air only through lang cating they had been carried in the transmitter op e r at o r; J. the medium of a member news- Ame icanism. - past but were discontinued because Kingham Scott, musician. paper. Re:ults of the meeting were re- of the war stivation. Other Requests port =d July 26 by the NAB to The 93 stations currently carry- Hug Clegg, special assistant to ing foreign -language programs enu- Martin Antoncio and Carl George W. J. McCambridge, assistant J. E. gar Hoover, chief of the Fed- merated 30 WGAR, Cleveland; Edythe F. Mel general manager of AP, said that of Mr. programs in languages. stations have re- eral Bureau Investigation. Polish headed the list, with 36 sta- rose, WMBC, Detroit; James F several other Cleg , it is understood, has been Hopkins, WJBK, Detroit; Quincy quested contracts for AP news plat in charge of espionage actions, Italian is used on 35, German similar to those secured by WNEW on 18, Spanish on 17, Hebrew on 15, A. Brackett, WSPR, Springfield; tivit , and has evinced a special in- Morey and and WQXR. Differing from the Swedish on 14, Hungarian on 13, Gerald Morey, Edwin J. usual contract, by which the mem- teres in efforts by broadcast sta- Ivan B. Newman, WNLC, New Lon- of with the remainder 10 or less. ber paper pays a surcharge on its tions to avoid improper use don ; Aaron Kronenberg, WARD, their facilities. WOV, New York, leading Italian - normal AP assessment for the language station, has announced New York ; Samuel Gellard, WLTH, privilege of broadcasting AP news, Their Only Contact that, effective Aug. 15, it will New York; M. S. Novick, WNYC, these contracts call for a specified broadcast only in English after 6 New York; David Casem, WOV, minimum payment by the station, "F.11owing a careful study of the I. Moore, plus a of the station's foreign- language broadcasts over p.m., moving its Italian programs New York; William percentage WBNX, New York; Aristides G. net income from the sale of this dom= tic stations ", Mr. Miller said, now aired at night to afternoon hours. Lazarus, WEVD, New York; Emil news to sponsors. "I a happy to say that American York; Frank First sponsor signed by WQXR broa :casters are rendering a dis- Attending the New York meeting Dorer, WWRL, New E. Mason, NBC, New York; Salva- for its AP news broadcasts was tinct y meritorious and patriotic were Arthur Simon, WPEN, Phila- Horton Beer, which started July 22 publ service in reaching great delphia; Milton Laughlin, WHAT, tore D'Angelo, WVFW, New York; to sponsor a daily news program, grou .s of our population in the Philadelphia; A. W. Dannenbaum Joseph Lang, WHOM, Jersey City; 6:25 -6:30 p.m. Charles W. Hoyt Co., lang age they understand and Jr., WDAS, Philadelphia; Louis G. J. Franklyn Viola and Forrest U. New York, will take over the period reac able through no other media. Baltimore, WBRE, Wilkes- Barre; Daughdrill, New York. Oct. 7 for Charles Gulden Inc., New York. " r foreign - language broad- . WQXR previously had broadcast cas are not foreign broadcasts; several periods of AP news daily they are American broadcasts in a TALL CORN SWEEPSTAKES AGAIN on a sustaining basis under the forei : n language. These broadcasts press association's "public service" are r o p a g a t in g Americanism West Virginia's WCHS Renews Challenge to WHO arrangement, through which AP thro ghout our foreign -born popu- furnishes news to a number of sta- latio . Should broadcasts in for- As KFH Drops; Prizes by WHO tions and networks for sustaining eign language be removed a use, making no charge to the ever ONCE AGAIN the WHO -Iowa and Iowa, declined the Kansas chal- seri s blow would be struck in our broadcasters except the actual ex- State Fair National Tall Corn lenge on grounds that Iowa is not pense of installing and maintain- own ampaign of preparedness and Sweepstakes will defend Iowa's su- primarily a wheat-growing State national unity. These groups would ing AP tickers. With the develop- premacy as the "State where the nor are tumbleweeds plentiful. ment of AP's "liberalizing" pro- then . e driven to get their news and tall corn grows." For the second Chernoff dismissed the wheat -tum- gram to permit the broadcasting thei concepts of democracy from consecutive year the title has been bleweed contest until West Vir- of its news on a regular commer- gove ment - controlled shortwave challenged by WCHS, Charleston, ginia "is established as the corn cial basis such as is offered by the radi stations abroad broadcasting in behalf of West Virginia. champion ". other news services, this "public in t -ir own tongues. "We have made up our minds we Awards in the WHO -Iowa State service" basis of operation is " merican broadcasters render- are going to take the title," wrote Fair National Tall Corn Sweep- gradually being eliminated. ing his foreign -language service Howard L. Chernoff, assistant gen- stakes, to be announced during eral manager of WCHS. Last year State Fair week, Aug. 22 -30, in- have shown a high degree of re- the West Virginia challengers ad- clude $250 in cash and the Col. B. Cosmetic Spots spon s ibility in formulating policies mitted defeat when D. D. Hill, Ba- J. Palmer gold trophy. The Iowa CUSTODIAN TOILETRIES Inc., desi ned to protect the best inter- tavia, Ia., copped the sweepstakes winner will receive an Oliver Plow - ests of the country. All employes Chicago (cosmetics), on July 22 with a stalk measuring 18 feet 21 master two -bottom tractor plow, started a 13 -week schedule of 10- are carefully investigated before inches and bearing an ear. WHO's retailing at $115.65. weekly one -minute transcribed an- hiri _ and full personnel records "ace in the hole" was a 23 foot In addition to its individual tall nouncements on nine Texas, Okla- are ept. Foreign language news 10% inch stalk grown by Don corn contests, WHO also will spon- homa and Louisiana stations. Be- broadcasts are simply translations Radda, Washington, Ia. Radda's sor the second annual Corn Belt ing used are KOMA WFAA of t e regular news reports taken entry received a special award but Plowing Match, to name the cham- KGKO KGNC K F Y O WO AI dire.tly from the wires of the same did not qualify for sweepstakes pion plowman of Iowa and Mis- KPRC KWKH KVOO. H. W. winnings because it did not bear an souri. The plowmen will enter a na- Kastor & Sons, Chicago, handles pres services which supply our ear. tional contest to be held Oct. 29 in dail newspapers and radio sta- conjunction with the National Corn- the account. tion- Scripts are carefully checked West Virginia's prize stalk was 17 feet 9 inches tall. husking Match, near Davenport. and ppraised in light of national DOROTHY THOMPSON, noted wo- Seven Iowa counties plan local inaugurated a new defe se and Americanism. Trusted Also in the 1939 interstate con- man columnist, test, Kansas was represented by matches from which the winners Canadian Broadcasting Corp. series, and competent linguists are em- KFH, will enter the Corn Belt competi- Let's Face The Facts, on the CBC Wichita, exhibiting a stalk national contest. from Montreal on ploy d to exercise careful supervi- measured at 15 feet 4 inches. Clark tion before the national network sion .f everything said over the air WHO's 1939 contest was claimed July 21. The talk was at the invita- Luther, KFH promotion manager, as the first plowing match on rec- tion of Canada's Director of Public to e iminate any sinister influence this year declined entry in the tall Information and was shortwaved to whic may be attempted by those ord with no territorial limits. The corn competition but offered to national meet will be the first of- Great Britain. On July 28, Frederick unfr endly to our way of life." stake his State's wheat or tumble- Birchall, New York Times correspon- ficial match in which the winner is dent in Canada and former Times M . Miller said complete files of weeds against all comers. to be crowned "Master Plowman European press chief gave the second pro ams and continuities are being J. O. Maland, in behalf of WHO of the United States ". talk in the series.

Pa _e 60 August 1, 1940 BROADCASTING Broadcast Advertising 411.7tti, rt,,,.;c ,,,,, ) ..N.:41

' ¡te. 4 ,"

The Mural Raina of the St. Francis. Favorite meeting place of San Francisco advertising

men , . . as men as the N. A. a

HARRY L. STONE, Gen'l. Mgr. 1/P8y NASHVILLE, TENN. OWNED A D OPERATED BY THE NATIONAL LIFE AND ACCIDENT INSURANCE COMPANY, INC.. NATIONAL REPRESENTAT ,ES, EDWARD PETRY & CO., INC.

BROADCASTING Broadcast Advertising August 1, 1940 Page 61 TWENTY YEARS AGO a small but curious in a little room on the fourth floor of The I the evening of August 20, 1920 -the evening o: incidentally, was the first regularly scheduled station in America. A cardboard horn stood b 20 -watt de Forest transmitter. Operators exc

"Annie Laurie" and "Roses of Picardy" were 1 one then played "Taps" and the first WWJ I

TWENTY YEARS have brought much prog broadcasting. Twenty years of broadcasting I prestige to WWJ also-and a background ri accomplishments. For not only has WWJ ful velopment of the radio industry, but of even and held, a listener -preference in Detroit unsu:

tion in Michigan . . . equalled by few radio

WWLJ Notional Representafires George P. Hollingbery

New York Chicago . San Francisco Los A

Above -The original transmitter of WWJ, built by Dr. Lee de Forest. Photo at right shows how recorded musk was carried to the transmitter in the early days at WWJ. group of spectators gathered : troit News building. It was WW J's first broadcast, which, ogram broadcast by any radio :ore a telephone "mike" on an idly adjusted dials, and then ayed on a phonograph. Some - oadcast was over.

:ss to the science of radio and ve brought great advances and i in experience, memories and kept pace with the rapid de- ;ater importance it has gained, assed by any other radio sta- - itions in the world.

Above -The modern studio building of WWJ, completed in 1936. At left is WWJ's transmitter building which houses the most up- to- the -minute equipment known to radio broadcasting.

Member NBC Basic Red Network THE FLOOR and in the booths above the speakers' platform na- Roosevelt demonstrations, using an NBC "beer mug" transmitter (at tion 1 network staffs were busy as birddogs covering activities of the left), are Durward Kirby and James Thornburg (in background), engi- De ocratic National Convention, held July 15 -18 in Chicago, following neer of the Chicago NBC staff. In center are three of CBS' convention a b sy week at the Republican Convention in Philadelphia a fortnight news luminaries in the CBS booth, eyes fixed on some commotion on the bef re. And as at Philadelphia, WLW -WSAI, Cincinnati, sent a six -man floor -(1 to r) Paul W. White, CBS director of public affairs; Albert squ d to Chicago for independent pickups. In addition to Chicago Warner, CBS Washington commentator; Bob Trout, CBS roving reporter. Sta ium, convention site, other broadcasts originated at the Stevens At right, in the MBS booth in the Stadium, Quin Ryan, manager of Ho I, Democratic headquarters, and various focal points of convention WGN, Chicago, and veteran newscaster, spiels off a bit of convention acti 'ty. Hard at work on the Stadium floor during one of the rousing comment as he watches goings on through a window.

platform and, not wishing to cut him off mid -way, NBC arranged Civil Liberties Time Sales During Campaign with fight officials to delay the boxing match until 10 p.m. Union Reports Offset by Convention Losses At 10, however, Senator Wagner Sees Fewer Against was still reading and the fight of- Complaints Networks Drop $600,000 Covering Nominations; ficials decided not to hold off any Radio; Code Has Helped longer. A few minutes after 10 the "FREEDOM on the radio has Listeners Protest Dropping of Boxing Match NBC announcer cut into Senator shown marked improvement during w :II LE the major political parties at $13,250, by CBS at $25,000 and Wagner's speech to announce that the year," reports the American spe t nearly $1,275,000 for time on by MBS at $6,000, a total of $44,- the fight would be put on the air the Civil Liberties Union in its annual the ationwide networks during the 250. Commercial cancellations cost moment the Senator was through. survey of United States civil lib- At 10:34 the speech was ended and erties, published in a 72 -page 193 campaign, and while they are NBC $52,267 in lost time revenue pamphlet titled In the Shadow of exp cted to spend even more this after discounts and $35,425 in reat almost exactly that moment Lew Jenkins failed to enter the ring for War. "The new personnel of the yea , the networks are not antici- bates for talent. CBS lost $75,000 FCC has refrained from the propa g any great increase in net for time and $25,000 for talent. the seventh round and Armstrong nouncements concerning programs pro is for 1940 because of political MBS figures its losses at $2,000 was given the decision, which NBC which marked the Commission a bus ess. for time and talent. The total corn- announced almost immediately. year ago," the survey continues. I the first place, the costs of mercial lost for all networks thus During the half -hour and for an Station program managers, under cov ring the Republican and Demo- amounts to $189,692. Mutual ex- hour afterwards, NBC's switch- the influence of the new NAB code, era c conventions have set the plains its low losses because it was boards were flooded with calls from have shown a far greater apprecia- ne orks back for the combined able to arrange for makeup broad - indignant fight fans who did not tion of radio's function in present- su of nearly $600,000. Further- casts for most of its clients whose agree with the decision of network ing all sides of controversial issues, with the public type of forum mo , as most speeches of Presi- regular programs were cut out by officials that the reading of the Democratic platform was an event discussion becoming more wide- den ial candidates are made before convention broadcasts. spread, it stated. live audiences as well as over the Total expenses for each network of more national importance than the fight. Complaints of exclusion of air, they come during the choice for the conventions were as fol- speakers on the air have fallen off eve ing hours which have already lows: NBC, $160,500 for the Re- markedly, the Union noting only bee sold to commercial sponsors. publican and $100,942 for the Dem- Pro Sports Gets Another one instance involving political ocratic conventions; CBS, $195,000 candidates and another incident in- Entries, Not Revenue and $125,000; MBS $9,200 and Radio Figure as Owner volving organized labor. T at means that while the politi- $8,000. WITH the disclosure that former An examination of the working cal parties are expending large Totals for both conventions were: Gov. James M. Cox of Ohio is one of the NAB code was made by the su for time -and for talent on NBC $261,442; CBS, $320,000; of Postmaster General James Far - representatives of the National the isplaced commercial programs MBS, $17,200. ley's backers in the purchase of the Council on Freedom from Censor- ACLU affiliate, on all types wh get paid whether the programs Fight Protests New York Yankees baseball club ship, are broadcast or not -for the net- from the Jacob Ruppert estate, an- of stations, with the net conclu- wo s great share of the political Democratic coverage costs were other radio figure becomes promi- sion that the code has promoted nently identified with the owner- "a far larger and fairer degree of bus ess means merely a number uniformly lower than for covering issues." of the Republican sessions because ship of sports clubs. Gov. Cox, be- discussion of public bookkeeping entries, but no the sides publishing the Dayton News, When the President declared a add tional revenue. Democratic sessions fell chiefly in Miami News and Atlanta Journal, national emergency in September, I covering the Democratic Na- the late evening hours and because owns WHIO, Dayton; WIOD, Mi- 1939, the Union, fearing that he tion t Convention from its opening the Democrats wound up their con- ami, and WSB, Atlanta. might act under the law to take ses on on July 16 until the close vention with the Thursday night Powel Crosley Jr., operator of over and operate radio stations, of e demonstration following the session and thus did not interrupt WLW -WSAI, Cincinnati, is owner reports in the survey that it pre- ad . ess of President Roosevelt normal Friday schedules. of the Cincinnati Reds, and through pared a bill to take that power fro the White House in the early In most cases where the conven- WSAI owns the Cincinnati pro from the President. Though such mo ing hours of July 19, the major tion received precedence over the football team. G. A. (Dick) Rich- a bill was introduced in Congress, ne orks estimate that their com- program normally scheduled for ards and Leo Fitzpatrick, operators it has made no headway, an# the bin d costs totaled $233,942. Added that time, listeners accepted the of WJR, Detroit, formerly owned pamphlet states that there vibas been no indication that the power to e $364,700 expended in cover - substitution without complaint. The the Detroit Lions pro football team but sold their holdings last season. granted the President will ba

Pa _e 64 August 1, 1940 BROADCASTING Broadcast Advertising New Directional Antenna, on New Strategic Location Focuses WBZ's 50,000 watts Full on Metropolitan Boston, Making WBZ Your Best Buy in Boston!

It's time to change all your old ideas about radio stations in Boston. It's time to know that one station dominates the city of Boston and all its suburbs.

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BROADCASTING e Broadcast Advertising August 1, 1940 Page 65 M S to Include Radio Sends Own Radio's Refugees 1' 0 Stations for MEMBERS of the Canadian Reporters to Cuba Association of Broadcasters, TO COVER the Inter- American B : seball Classic collaborating with the CBC, Conference on Hemisphere Rela- have agreed to find places in to tions, which started July 20 in Ha- Gil tte Again Sponsor the homes of Canadian broad- vana, Cuba, CBS sent a special Wo Id Series Broadcasts cast executives and employes staff of four experts to attend the for children of the employes FO' THE second consecutive year meeting and arrange for special of the British Broadcasting broadcasts during its session. Ster- the World Series baseball games Corp. to be evacuated from will be broadcast exclusively over ling Fisher, CBS director of educa- England. Station manage- tion, was in charge of the event, Mu al Network, sponsored by Gil - ments also agreed to canvass Lett Safety Razor Co., Boston, while commentators were Albert radio advertisers and adver- Warner, CBS Washington corre- spo sor of the baseball classic last tising agencies. The children yea . More than 150 stations in the spondent; Alberto Zalamea of the are between ages 5 and 16. CBS shortwave division, and How- Uni d States, Canada, Mexico and Maj. Gladstone Murray, CBC Ha aii will be included in the list ard Pierce Davis, former foreign general manager, and Harry editor of the Boston Transcript. ca ying the games, MBS an- Sedgewick, CFRB, Toronto, nou ced, and shortwave facilities The regular CBS People's Plat- who is president of the CAB, form program July 20 originated will take the play -by -play descrip- have been delegated as spec- do to all parts of the world. at the conference with Mr. Davis ial officers to handle the proj- officiating and delegates to the con- s al, which adds $100,000 to ect. bas ball's post-season receipts, was ference as guest speakers. Mr. ann unced July 22 from the Chi - Fisher also supervised a demon- cag office of Judge Kenesaw stration in Spanish of the CBS Mo ntain Landis, baseball's high FOR THE SECOND straight year School of the Air and arranged for co issioner. Contract was signed exclusive broadcast rights for the `RAMPARTS' PLUGGED talks by the statesmen in the by udge Landis, J. P. Spang Jr. to Gillette 10:15 -10:30 p.m. period on July 24, World Series went Van Vorhis Flits Wildly in 25 and 27. Albert Warner gave a Gil tte president, and Fred Weber, Safety Razor Co., Boston, and gen ral manager of MBS. The l Shower of Spot daily report of developments dur- MBS, following a July 22 meeting on ,000 fee for the broadcasting with baseball officials in Chicago. ing the conference the World rig is will be divided among the ALL FOUR Washington stations Today news program at 6:45 p.m., Here (1 to r) are Judge Kenesaw Mr. Zalamea a re- tw . pennant winners, the commis - Mountain Landis, baseball's high participated in the ambitious pro- and shortwaved sio er's office, the leagues and the commissioner, Fred Weber, general motion campaign conducted July port in Spanish to CBS in New clu s in the same manner as are manager of MBS, and J. P. Spang 21 -25 in the nation's capital in con- York for recording and re-short- the gate receipts. The broadcasts of Jr., Gillette president, who is nection with the world premiere of waving later in the evening to the 1939 series added nearly $600 putting his John Henry on the the movie, "The Ramparts We Latin America. api ce for each member of the $100,000 line. Watch ", sponsored by the editors Daily Broadcasts ser s- winning New York Yankees. of Time and Life magazines and the March of Time staff. Claimed To further favorable relations Background of Series Sunnyvale on Don Lee the largest individual promotion among the Americas, CBS has es- st year's World Series broad - SUNNYVALE PACKING Co., campaign ever arranged in Wash- tablished a shortwave studio in cas s were carried by 238 stations, San Francisco (Rancho Soups) has ington, 132 live announcements Inter- America House at the New inc uding some affiliates of both launched a 52 -week radio campaign were carried on the four local sta- York World's Fair, from which NB and CBS but not, curiously over 31 Don Lee stations on the tions-WRC, WMAL, WJSV, WOL noteworthy events will be short - en gh, by either WLW or WSAI, Bess Bye, the Market Scout pro- -during the five days, all voiced by waved to South America via Ci innati stations owned by the gram, Mondays, Wednesdays and Cornelius Van Vorhis, the voice of WCBX, New York, and WCAB, Crosley Corp., whose president, Fridays, 8:40 to 8:45 a. m., PST. the March of Time series. Philadelphia, CBS two shortwave Po el Crosley Jr., is owner of the In addition the advertiser is using From 4 o'clock July 21 through stations. This new schedule was Ci innati Reds, the National the same program Tuesdays, Thurs- July 25 Announcer Van Vorhis inaugurated July 24 with a pro- Le: gue champions. MBS had of- days and Saturdays over nine sta- made a one to 5- minute announce- gram commemorating "Simon Boli- fer d the broadcasts to WLW and tions of the Mutual network in ment every 15 minutes, each var Day," in honor of the great wh n was time that rejected the net- Northern California. Account was on a different station, from 8 a. m. liberator. Consul generals of six wo k in turn refused to accept the placed through Lord & Thomas, until 11 p. m. each day. A car with South American countries were off : r of WSAI to carry the Series San Francisco. chauffeur was furnished for his guest speakers. Earlier that day, wi out charge. NBC and CBS shuttling back and forth among the Dr. John Crane, Brazilian author, we e reported to have made a simi- broadcast a talk on Simon Bolivar of network advertising in stations, and special permission lar offer to Gillette, which was re- some was granted for parking privileges on CBS as part of Columbia's Lec- jec -d because of the company's areas, and prevented the licensee ture Hall, 4-4:15 p.m. from receiving income which could at studio entrances. Stanley Bell, co mitment to MBS, and to have of the NBC NBC arranged for two daily at -mpted to get their affiliates not have been obtained from acceptance sales staff, met Van of the program series. Mutual, on Vorhis on his arrival and accom- broadcasts from the conference be- to accept the MBS broadcasts panied him to all his broadcasts. ginning July 20 and continuing for B OADCASTING, Sept. 15, Oct. 1, the other hand, refused to allow At the world the duration of the meeting, at ap- c . 15, 1939]. other stations to broadcast the pro- premiere of the pic- gram in communities where had ture, held July 23 at the local proximately 7:15 -7:25 p.m. on his controversy was called to it NBC -Red, and on the Blue from th - attention of the FCC, and is exclusive outlets and also refused Keith's Theatre, WRC - WMAL, the to in Washington, NBC stations, carried 10 -10:10 p.m. Edward Tomlinson, re rred to in the report of the program stations other NBC's expert on Pan American co mittee appointed by the Corn - communities which it considered two programs before and after the were within the areas covered by invitation showing, incorporating affairs, analyzed each day's events mi sion to supervise the investiga- on the two daily programs from tio of chain broadcasting (the so- Mutual outlets. As a result, thou- first -night descriptions and inter- sands of potential listeners failed views with Government officials and Havana. Howard J. Trueblood, cal ed Monopoly Report) as an Latin American expert of the ill stration of the detrimental ef- to hear the World Series of 1939." other prominent guests. The World Series of 1938 was Foreign Policy Assn., gave a fe of exclusive outlet contracts. special talk on the meeting July 21 Th report states: broadcast as a sustaining feature `Screen Guild' Returning by the major networks. The three on NBC -Blue, 3:15 -3:30 p.m. Past Sponsors previous years, 1935, 36 and 37, the GULF OIL Corp., Pittsburgh, will Fulton Lewis jr. is covering the ' Mutual obtained exclusive privi- Ford Motor Co. sponsored the bring the Screen Guild Theatre conference for MBS. Leaving le _. s from the baseball author- series' broadcasts on NBC, CBS back to the air in October on CBS Washington, where he is Mutual's iti s for the broadcasting of the and MBS. Each year the baseball in the interests of its gasoline and regular correspondent, immediate- Belies with the Gillette Co. as com- industry received from radio a fee motor oil. Program presents each ly after his broadcast on July 22, m cial sponsor. It then attempted of $100,000 for the broadcast week a different set of Hollywood Lewis flew to Havana, from which to purchase time from stations in rights. stars who donate their services he broadcasts his regular program va ious communities, making offers Mutual listeners were informed with the sponsor turning the nor- each evening, summarizing the to stations which were then under of this year's Series broadcast mal talent charges over to the Mo- day's happenings. In addition, co tract with other networks. Co- plans in a special MBS broadcast tion Picture Relief Fund, which is Lewis has had a number of spe- lui bia and National immediately the evening of July 22. Program using the money to build a home for cial broadcasts presenting out- ca ed upon their outlet stations to originated in Chicago and New the needy and indigent of the film standing events of the conference. repect the provisions of their con- York and included Leslie J. O'Con- industry. Series started on CBS tr cts under penalty of jeopardiz- nor, secretary to Judge Landis; Mr. about a year and a half ago as a in their rights under the con- Spang: William Harridge, presi- Sunday evening feature and will NEW subscribers to International tra cts. This prevented certain dent of the American League; Ford return to the Sunday spot, 7:30 -8 News Service include: KEAW. Rey- lic nsees from - p.m., accepting a pro Frick, president of the National following its summer layoff, nosa. Mexico ; WINS. Washington ; gr m for which they believed there League; Bob Elson and Red Bar- during which time the sponsor is WLLH. Lowell; WFTM, Ft. Myers. we- public demand and which they ber, MBS baseball announcers who presenting Adventures of Ellery Fla.; KJBS. San Francisco ; WEVD. th ught was in the public interest. will Drobably be chosen to broad- Queen in the same period. Agency New York; BRIC, Beaumont ; WII.. ' It also deprived the advertiser cast the 1940 Series. is Young & Rubicam, New York. St. Louis. P 66 August 1, 1940 B RxO A D C A S T I N G Broadcast Advertising Ma Perkins * Pepper Young's Family íh Vic and Sade Stella Dallas Mary Marlin * Road of Life xì Backstage Wife * The Guiding Light * Young Widder Brown Lorenzo Jones -* David Harum ti Girl Alone The O'Neills * Highlights of the Bible * Preview of New Radio Recordings -* The Man I Married * Midstream * Ellen Randolph -* Woman in White -fit Against the Storm -* Kitty Keene Valiant Lady tr Arnold Grimm's Daughter Hymns of all Churches Light of the World * Li'l Abner * Luncheon at the Waldorf Farm and Home Hour Catholic Hour * By Kathleen Norris * Houseboat Hannah * Beat the Band * H. V. Kaltenborn -* University of Chicago Round Table t`t Betty Crocker The Lincoln Highway Lone Journey * Heart of Julia Blake Nature Sketches -* Latest Newscasts -*

* The finest schedule of daytime programs in the world will unquestionably attract the greatest number of women listeners in any market.

A, ekCavO ct4 Oat ... . Ali 50,000 WATTS -670 KC. CHICAGO KEY STATION OF NBC RED NETWORK It happened in AT COLORADO SPRINGS

The highlight at the N. A. B. Convention at Colorado Springs back in 1935 was the birth of NBC TH ESAU RUS -"treasure house of recorded programs." NBC introduced this service to help local stations secure new advertising revenue th ough the "big time" programs which advertisers could get at economical cost. In '35, NBC Thesaurus started off with 580 selections. Today it has 3000. T ese include programs of dance music, popular vocal music by groups and s oists, instrumental solos, mountain music, concert and symphonic selections, as well as mood music and sound effects. From the very first, NBC Thesaurus has been successful. Because it offers a eal service to broadcasters. Its "name" talent includes 75 individual artists a d musical groups, names that listeners know- names that can be used p ofitably -names like

Rosario Bourdon Harry Horlick Ranch Boys Xavier Cugat Richard Leibert Allen Roth Al Donahue Mary Lewis Jan Savitt Jimmy Dorsey Vincent Lopez Nathaniel Shilkret Shep Fields The Master Singers Ted Steele Fields & Hall Russ Morgan Thomas L. Thomas Hildegarde Will Osborne and many others

BC Thesaurus Service provides weekly continuity for 21 outstanding gro- g . m series -a total of 65 individual program periods a week. In addition, hesaurus offers the extra advantage of NBC ORTHACOUSTIC- recording w ich literally makes programs sound like live studio broadcasts. and it's meant more profits for stations ever since!

i ...and in San Francisco in 40 .. We'll be at the St. Francis Hotel during the N. A. B. Convention. Be sure to visit us to hear and see the new ideas and new plans we have, to make NBC Thesaurus and NBC Syndicated Programs work even harder and with greater results for you. If you are unable to drop around to see us, be sure to write your nearest NBC office for full details. These stations are subscribers to NBC THESAURUS Service: Anniston WHMA Nampa KFXD Bay City WBCM Charlotte WSOC Knoxville WROL Hamilton, Ont. CKOC Birmingham W6GN Wallace KWAL Detroit WXYZ Goldsboro WGBR Memphis WMC Hull, Quebec CKCH Gadsden WJBY Flint WFDF Hickory WHKY Kelowna, B. C. CKOV Huntsville WBHP Aurora WMRO Kalamazoo Raleigh WPTF Austin KTBC Kirkland Lake Ont. CJKL Mobile WALA Chicago WENR-WMA Lansing WJK M Wilmington WMFD Beaumont KFDM Lethbrldee, Alberta CJOC Montgomery WSFA Cicero WHF Muskegon WKBZ Dallas VTFAA London, Ont. CFPL Opelika WJHO Pontiac WCAR Fargo WDAY El Paso KTBM Montreal, Quebec CFCF Akron WAKR Houston KPRC North Bay, Ont. CFCA Phoenix KTAR Anderson WHBU Duluth WEBC San Antonio WOAI Regina, Prescott KYCA Fort Wayne WOWO Mankato KYSM Cincinnati WCKY asskat000 Sask. CFQC Tucson KVOA Indianapolis WIBC Mina-St. Paul KSTP Cleveland WTA Sweetwater KXOX Columbus Sudbury, Ont. CKSO Fort Smith KFPW Jackson, Miss. WJDX Dayton Provo KOVO Sydney, N. S. CJCB Hot Springs KWFC Des Moines WHO Lima WLÓK Salt Lake City KDYL Timmins, Ont. CHOU Dubuque WKBB Columbia EFEU Toronto, Ont. CBL Little Rock KLRA Mansfield WMAN Trail B. C. Mason City KGLO Joplin Portsmouth WPAY Waterbury, VL WDEV CJAT Bakersfield KPMC St. Joseph KKSEDQ Toledo WSPD Val d'Or, Quebec CHVD Beverly Hills KMPC Coffeyville KßßF Vancouver, B. C. CJOR Fresno SpringfieldSpri KOBX Ardmore KVSO Lynchburg WLVA Winnipeg, Man. CKY rey KDOÑ City WKY Richmond WMBG St. John a, N. F. VOCM Sacramento Kansas City KCKN Relinge KOHL OkmulgeeOklahoma KHBO Suffolk WLPM San Diego KFSD Lawrence WREN Bogota, Salina Omaha WO Bend Seattle KJR -KOMO Col. HJCF San Francisco KGO -KPO Wichita K SAL Caracas Venez. YV5RS San Jose KQW Scotts Bluff KGK Medford KMED Colon. Pan. HP5K -HPSO Santa Barbara KTMB Portland K F.X-KG W Beckley WJLB Mexico City Mex. XEW Visalia KTKC Louisville WAVE Laconia WLNH Huntington WSAZ Guatemala City TOW Owensboro WOMI Manchester, N. H. WFEA Easton WEST Welch WBRW Colorado Springs KVOR Portsmouth WHEB Hazleton WAZL Wheeling WWVA Georgetown. Br. Guiana WJAC VP3BG Denver KOA Johnstown Berne, Swltz. B.R. Lamar KIDW Monroe KMLB Atlantic City WBAB Newcastle Janesville WCLO New Orleans WSMB Jersey City WAAT Philadelphia KHYISTW Madison WIBA Waterbury WBRY Shreveport KTBS Pittsburgh KDKA Melbourne 3DB Albuquerque HOB Pittsburgh WPIT Perth 6ML Wilmington WILD/ Portland. Me. WOBEI Carlsbad KLAN Rending WRAW Rock Springs EVES Sydney 2CH Scranton WARM Washington, U.C. Buffalo WBEN -WEBR Uniontown WMHB Fairbanks, Alaska KFAR WMAL-WRC Cumberland, Md. WTBO Freeport WGBB Honolulu. Hawaii KGU Amalgamated Wireless, Ltd, Providence WPRO Manila, P. I. KZEG -KZRM New Zealand Jacksonville WJAX New York WEAF -WJZ Auckland Christch Miami WIOD Boston WBZ New York WMCA Charleston WCBC Dunedin Welling t&(2)(2) Tampa WFLA Boston WBOS Columbia WI8 Calgary, Alberta CFAC Lawrence WLAW Olean bury WHDL Greenville W FBC Edmonton, Alberta CJCA Atlanta WSB-WAGA New Bedford W NBH Plattsburg WMFF Fort William, Ont. CKPR Capetown So. Africa Augusta WRDW Springfield WBZA Poughkeepsie WKIP Aberdeen KA Fredericton, V. B. CFNB Durban So. Africa Moultrie WMGA Worcester WORC Schenectady WGY -WGEA Sioux Falls Halifax, N. 8. CHNS Johannesburg So. Africa

Ràdio-Recoring Divisi NATIONAL BROADCASTING COMPANY A Radio Corporation of America Service Radio City, New York Merchandise Mart, Chicago Sunset and Vine, Hollywood Hi :hlights of NRDGA A e Published by CBS Democrats Adopt Free Radio Plank In Promotion Brochure IN LARGE (12 x 18 ") brochure, titi >. "What the Department Stores AS DID the Republicans at their June convention, the Democratic hay found out about the impact National Convention on July 10 adopted a platform plank affirming of ' adio ", CBS has printed (in the freedom of radio and suggesting legislative steps to assure the same hen a and black) highlights of the protection from censorship now afforded the press under the Consti- rad'. panel discussion at the 1940 tution. The Democratic platform framers adopted the plank, and it was ann al meeting of the National Re- included in the platform unanimously adopted by the convention, after tail Dry Goods Assn. [BROADCAST- NAB had the resolutions com- ING, Feb. 1]. President Neville Miller appeared before B.oklet mittee at Chicago to urge it. The plank reads: is being mailed to adver- "Radio has become an integral part of the democratically accepted doc- tise s and agencies by CBS with a lett:r pointing out that "no group trine of freedom of speech, press, assembly and religion. We urge such in merica knows more about the legislative steps as may be required to afford the same protection from nex day's results from advertising censorship that is now afforded the press under the Constitution of the tha the men and women who spend United States. the department store advertising "We must strengthen democracy by improving the welfare of the people. DIRECT from the farm of Wendell doll: r" and that the summary of We place human resources first among the assets of a democratic so- L. Willkie, Republican Presidential thei experiences with radio makes ciety." nominee, near Rushville, Ind., "a seful WLW, report for every ... ad- The Republican platform's section on radio reads as follows: Cincinnati, recently carried ver ser who wants more results interviews with some of the homey for is money." "The principles of a free press and free speech, as established by the folks playing a part in his agri- Constitution, should apply to the radio. Federal regulation of radio is T gether with condensations of cultural activities. Here are (1 to r) the discussion, the brochure necessary in view of the natural limitations of wave lengths, but this Elizabeth Bemis, woman's news pre - gives to commentator sen : four conclusions of the de- no excuse for censorship. We oppose the use of licensing estab- of WLW, and Ed pa ent store executives: "Radio lish arbitrary controls. Licenses should be revocable only when, after Mason, WLW farm program direc- giv . greater coverage than is pos- public hearings, due cause for cancellation is shown." tor, interviewing Miss Mary Sleeth, sibl through the use of any other manager of the Willkie agricul- med a available to department tural interests. At right is Howard stor s at any reasonable cost. Ra- Behind- the -Scenes Encounter Is Waged Chamberlain, of the WLW pro- dio is used as much in a farm gram department. Before her mar- hone as in a New York apart- riage, Mrs. Willkie was an assist- men As Democrats Adopt Free Radio' Plank ant to Miss Sleeth in the public library at Rushville. " ; adio offers a variety of tech - A BEHIND -THE -SCENES battle ing that all parties involved in niq s, all good for the retailer, over adoption of the "free radio" revocation or license renewal pro- eac of which, used for its proper plank in the Democratic National ceedings be given a judicial review president of CBS, also a legislative pur ose, will produce satisfactory Convention platform took place in both on the law and the facts. He committee member. Walter J. res ts. Chicago in mid -July, with Senator did not support flat five -year li- Brown, vice- president and general " adio provides an extraordi- Wheeler (D.- Mont.) responsible in censes for broadcast stations, but manager of WSPA, Spartanburg, nari y low cost ratio to sales, as the final analysis for both the Reso- favored a "longer" license term S. C., until recently a prominent low as 3% against direct sales of lutions Committee's and the con- than the three years now specified Washington newspaper correspon- all radio -advertised merchandise. vention's action. Flanking Senator in the law, or the one -year tenure dent, also is reported to have given ": adio gives results in creating Wheeler in his battle to push now authorized by the FCC within the NAB committee great assis- a d nite personality for the store, through the plank, over the stead- its discretionary power. tance in bringing about action on in selling specific merchandise, in fast opposition of Senator Wagner Sen. Wagner's Opposition the plank. buil ing good will, in selling the (D.-N. Y.) chairman of the com- poli . ies of the organization." mittee, were Senators Harrison Senator Wagner's opposition to (D.- Miss.) and Byrnes (D.-S. C.). any radio plank at all was unex- Woodbury While clear -cut in an anti- censor- plained. He opposed vigorously, it Spots on 60 Cummer Change ship sense, the plank would have is understood, the longer license ANDREW JERGENS Co., Cincin- CU MER PRODUCTS Co., Bed- been far stronger had Senator term provision. It is presumed the nati, on Aug. 1 starts an eight - ford O., has started Manhattan at Wheeler and his adherents had FCC had been contacted in this week campaign of 30- second to one- Mid ight, a weekly half -hour dra- their way. The committee repre- connection, and that Chairman minute transcribed announcements mat' series, on NBC -Blue, replac- senting the broadcasting industry Wagner, as the Administration for Woodbury's soap thrice weekly ing ' hat Would You Have Done ?, had proposed five -year licenses, a spokesman on the committee, had on 60 stations throughout the audi'nce participation show pre - declaration against program cen- reflected the FCC's views. country. The list is similar to the viou.ly sponsored by this company sorship and other assurances NAB President Neville Miller 60 NBC -Blue stations carrying the in he same period, Wednesday against undue governmental inter- headed the industry contingent company's Sunday evening pro- fro 8:30 to 9 p. m. New series ferences. The convention commit- which appeared before the Plat- gram, The Parker Family. The take the place of Metropolitan tee, however, stripped the resolu- form Committee. In Chicago also campaign will promote the offer of Air.ort, originally scheduled to tion to the expression of "free ra- were John A. Kennedy, West Vir- a package of four cakes of Wood- succ ed the quiz show. Advertising dio" on a parity with the press. ginia Network, chairman of the bury soap for the regular price of is handled by Young & Rubicam, Senator Wheeler had sought an NAB Legislative Committee, and three plus one cent. Agency is Ne ' York. even stronger expression, propos- Harry C. Butcher, Washington vice- Lennen & Mitchell, New York.

MIC ' OPHONE MOODS of the Willkie's, as snapped on the GOP Presi- Meyer, KLZ manager, presented him with a blownup fishing license, dent al Candidate's Colorado vacation trip. Left photo shows Mr. Willkie measuring 2 x 3 feet -Colorado Fishing License No. 1. In photo at right faci g battery of Denver microphones, flanked by Gov. Carr, of Colorado, Wauhillau Lahay, of KLZ-KVOR, interviews Mrs. Willkie (left), as as h arrived in Denver's Union Station; program was relayed to MBS Manager Dud Tichenor, of KVOR, Colorado Springs, looks on. This was by FEL. In second picture he is interviewed en route in Omaha by said to be her first interview with a woman radio reporter, and a KOI 's Cliff Johnson and A. J. Carlson. At Denver (third photo) F. W. transcription was presented to Mrs. Willkie. Pa 70 August 1, 1940 BROADCASTING Broadcast Advertising Fall bookings are highest in WPRO's history. Place your fall schedules NOW!

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BROADCASTING Broadcast Advertising August 1, 1940 Page 71 N w Regionals, Three on 580 kc. L cals Granted Get Full 5 kw.

Syr : cuse, Paterson Get 1 kw.; Eight Others Get Increases M : 'on, Riverside Locals In Time and Power FO R new broadcasting stations, THREE regional stations on 580 two of them regionals, were au- kc. vaulted into the preferred thor zed for construction by the Class III -A status July 17 with FC I in July 17 decisions, all be- authorizations from the FCC for ing : ranted without hearings. The power increases to 5,000 watts regi nal stations will be located in full -time. They are WIBW, To- Sali a, N. Y., a suburb of Syra- peka, WCHS, Charleston, W. Va., cus and in Paterson, N. J. The and WDBO, Orlando, Fla. new locals will be located in Mar- Simultaneously the FCC grant- ion, O. and Riverside, Cal., in EXECUTIVES of Wesson Oil & Snowdrift Sales Co., New Orleans, and ed a number of stations increased neit er of which communities a WLS, Chicago, literally ate up a recent demonstration held in the studios time and power, a w a r ding to stat on now operates. of the station when Ruth Williams, home economics director of the oil WTMJ, Milwaukee, an increase to e Salina, N. Y. grant to all company, prepared 5,000 watts fulltime on 620 kc., inte is and purposes gives Syra- a variety of spring salads. The feast was described while at the same time changing cus another station, and was over the air by Martha Crane and Helen Joyce, directors of the Wesson the occupancy of that frequency ma. -' to the Sentinel Broadcast- Feature Foods program on WLS. Shown (1 to r) are Martha Crane; Ruth through licensing of a new sta- ing Corp., allocated Williams; George Losey, producer; Al Boyd, production manager; Chick tion 1,000 watts Freeman, WLS salesman; H. N. Wick, western sales, and E. L. Reinke, on it in Syracuse, and shift- full. me on 620 kc., using direc- district Wesson manager; Frank Baker WLS continuity head. ing a Knoxville station to the chan- tion 1 antenna. Its officers and nel. stoc holders are Frank C. Revoir, Sentinel Broadcasting Corp. of mo r dealer, president, 70 %; Wil- Salina, suburb of Syracuse, was lia T. McCaffrey, president of Gets Bridgeport Local Better Facilities Granted given 1,000 watts, fulltime on 620 the i incoln National Bank of Sy- A SECOND station in Bridgeport, kc. [see story on this page], while rac se, vice- president, 10 %; Alexis Conn. was authorized by the FCC WGAN, Portland, After WROL, Knoxville, was shifted M. uench, candle manufacturer, July 19 in an order granting the FCC Proposes from 1310 to 620 kc. with an in- vice president, 10 application of Harold Thomas Shifts in 250 %; Francis E. for FOLLOWING through on its new crease power from watts Doo an, bookbinding and printing a new station with 250 watts on doctrine of improvement to 500 watts night and 1,000 watts busi ess, 10 %. 1420 kc. Mr. Thomas is also owner by nego- day fulltime. WHJB, Greensburg, T e of tiation, the FCC July 17 granted Paterson, N. J. grant was and operator WATR, Water- WGAN, Portland, Me., limited Pa., which sought an assignment to orth Jersey Broadcasting Co. bury, Conn., and WBRK, Pittsfield, on 620 kc. with 1,000 watts un- Inc. Mass. time station, a construction permit limited in lieu and authorizes a 1,000 -watt for fulltime on 560 kc. with 5,000 time of its present da . me station on 900 kc. The of- watts, having 250 -watt daytime operation, was fice and stockholders are James after suggested to the redesignated for hearing on the ap- B. New Transmitter station that it apply for these fa- osman, tube sales manager for Plant cilities. The was an plication. The WROL action came Fed ral Telegraph Co., president, grant part of on the granting of a petition for 49 %; Of WIP Is Dedicated arrangement under which the FCC Mrs. Ella M. Cosman, sec - plans to give to WABI, local in reconsideration. reta treasurer, 1 %; Frank B. WIP, Philadelphia, on Aug. 1 formally dedicated its new $80,000 Bangor, Me., a regional facility, as- WGAN Fulltime on 560 Fal nor, CBS chief engineer in suming Chi go, vice president, 25%; Rex 5,000 -watt transmitting plant, lo- that station withdraws its WJHL, Johnson City, Tenn., on Schipp, CBS Chicago salesman, cated at Belmawr, N. J., a few pending application for assignment a petition for reconsideration and 25% miles from downtown Philadelphia. on 560 kc. [BROADCASTING, July 15]. grant without a hearing was given A large number of theatre and ra- It is understood the Bangor sta- a change in assignment from 1200 The Local Grants dio personalities, along with may- tion will file for assignment on 970 kc. 250 watts fulltime to 880 kc., ors of various cities in the listen- kc., channel now used by WCFL, with 1,000 watts fulltime, using T ' e station in Riverside, Cal. ing area, participated Aug. 1 in Chicago, and KJR, Seattle, in com- a directional at night. was granted to Riverside Broad- a special pliance with a suggestion from the WGAN, Portland, Me., in the cast ng Co., and was authorized two -hour dedicatory pro- to gram from 8 to 10 p.m. In addi- FCC. The Commission, through first phase of a multi -station shift use 250 watts fulltime on 1420 tion to dedicatory remarks from Chairman Fly, initiated the series evolved by the FCC largely to ac- kc. i resident of the company is FCC Chairman Fly and Neville of actions following an exchange of commodate demands of Newfound- Ric and T. Sampson, owner of telegrams with the Newfoundland land, was given a fulltime assign- 2% Miller, NAB president, brief state- o of the stock and subscriber ments were made by Bernard F. Government, under which it was ment on 560 kc. with an increase to a additional 47% %; he is now given priority on 640 kc., now occu- in power from 500 to 5,000 watts chie Gimbel, president of Gimbel Bros.; engineer of KAWM, Gallup, Ellis A. Gimbel, chairman of the pied by WGAN, and in return re- and a change in hours from limit- N. . Vice -president is James K. board, and Benedict Gimbel Jr., linquished priority on 560 kc., both ed to unlimited time. Now on 640 Gut rie, musician and conductor facilities being earmarked for as- kc., the shift was made to permit of an president of WIP, who also was Bernardino, owning 15 %; host at a dedication dinner. As a signment in Newfoundland under Newfoundland to assign a station sec tary- treasurer is Howard H. feature of the dedication, the sta- the terms of the pending Havana on that frequency. WABI, Bangor, Hay s, tourist auto service owner Treaty. Me., which has an application and director tion inaugurated hourly broad- of the Riverside En- casts, on a 24 -hour basis, of the A complicating factor in the se- pending for 560 kc., presumably terp ':e and Press, 15 %. Other ries of moves was seen with the fil- is slated for assignment fulltime atoe holders are Arlington time signals. Harry W. Ham- The plant incorporates a 5,000 - ing of an application by William H. with 5,000 watts on a regional mon . , publisher of the Riverside Ent: rprise watt Western Electric transmitter Rines, of Portland, for a construc- frequency in lieu of its present lo- and Press, 15 %, and J. and a directional antenna system tion permit to use the 560 kc. as- cal assignment, as part of this C. : nd E. W. Lee, co- owners of with two 275 -foot towers. The trans- signment, with 1,000 watts night par 1 a y, initiated by the FCC KF M, San Bernardino, 2,% and 6,000 watts day. Moreover, it [BROADCASTING, July 15]. eac. mitter building, designed by Sil- verman & Levy and constructed by is not expected that WABI will Granted power increases to 250 A the same time it made the Charles J. Laesslie Jr., includes withdraw its pending application watts fulltime on their local fre- Riv :rside grant the Commission kitchen, sleeping quarters, studio, for 560 kc. until action is taken by quencies, as part of the horizontal orde ed a hearing on the applica- office, workshop, laboratory and a the FCC on the proposal for the power boost schedule provided un- tion of Moulin Investment Co., of two -car garage. The entire con- fulltime assignment on 970 kc. Mr. der the pending Havana Treaty, Riv side, for a new 500 -watt day - struction project was under super- Rives, son of the late Henry Rines were KPHO, Phoenix, WFBG, Al- tim e station there on 1390 kc. vision of Clifford C. Harris, WIP and a recent Harvard graduate, is toona and WLPM, Suffolk, Va. T e station in Marion, O., was technical supervisor. It is planned identified with the Congress Square gra ted to Marion Broadcasting to completely dismantle the former Hotel interests, licensees of WCSH, Boler Group Seeks Another Paul, presi- Co., using 250 watts fulltime on transmitting plant, built three Portland. JOHN W. BOLER, of St. years ago at a cost of $55,000. dent of the North Central Broadcast- 1501 kc. President and prospec- ing System, a regional network, is one tive anager of Style Show Campaign the station is Rob- Golden Gate's De Forest Day of the principals in an application for ert . Mason, younger brother of F. SCHUMACHER & Co., New a new station with 500 watts night Fra k E. Mason, DR. LEE DE FOREST will be hon- and 1,000 day on 1230 kc. to be lo- NBC vice- presi- ored Sept. 7, when the Golden Gate York, during the week of Sept. 23 cated in Brainerd, Minn. He holds den who with his wife are the fi- International Exposition names the will use radio for the first time to 30% of the stock, the same amount nan.ial backers. Young Mason day after him. Festivities will be under promote Waverly Bonded sister owned by David Shepard, retired bank- hold 35% of the stock, while auspices of the Veterans Wireless Op- prints on a "radio style show" er of St. Paul, and Howard S. John- 321%n erators Assn. of which Dr. de Forest campaign on 40 stations through- son, in the railway supply business in each is held by Mr. and is honorary president. Program calls Paul. Edward Tom dis- Mrs Frank Mason, out the country. The company will St. O'Brien, designated as for transcontinental broadcasts and use participations on local home- trict census supervisor at Brainerd, vice presidents. Secretary- treasur- one to South America, with a VWOA owns 10 %. The Boler- Shepard -John- banquet in the evening. Mayor Rosai making type programs, as well as er i Howard F. Guthrie, of Mar- daily five -minute announcements. son group has pending an application ion, secretary of of San Francisco is to present him for transfer of KRMC, Jamestown, the Ohio Civil with the keys to the city at a luncheon Agency is Anderson, Davis & N. D., and also recently purchased Ser ce Council. to be held in the Palace Hotel. Platte, New York. KVOX, Moorhead, Minn.

P . 72 August 1, 1940 BROADCASTING Broadcast Advertising FULLY EQUIPPED TO DO YOUR NATIONAL SELLING JOB !

WELI, with new, modern Lehigh Towers The second largest city in Connecticut, New enabling its signal to reach 1,913,000 sales Haven, is the home of Yale University which prospects, is now ready to do your national adds over 5,000 potential sales during the selling job in the prosperous, populous New school year. With its 242 foot Lehigh Towers Haven -Long Island test market which situated on Long Island Sound, WELI annually spends over $700,000,000 in retail throws an exceptionally clear signal to sales. wealthy Long Island residents, in addition coverage of southern New Haven's only station which is RCA to its intensified equipped throughout thoroughly covers this Connecticut. famous diversified manufacturing area with If you want sales results in this area which a program policy of progressive showman- has an annual payroll of over $477,000,000, ship distinctly attuned to community service. WELI is your first advertising medium.

930 Kilocycles WEI.I 500 Watts NEW HAVEN, CONN. JAMES T. MILNE, GENERAL MANAGER National Representatives: William Rambeau Co., New York, Chicago

BROADCASTING Broadcast Advertising August 1, 1940 Page 73 M BS Seeks Ban KWK 50 KW. PLEA Model Plant of New 50 kw. WBZ OPPOSED BY KFEQ o New Network OPPOSITION to the petition of SHOP STORAGE ROOM W B 2 KWK, St. Louis, for assignment on IÌ I 4 TRANSFORMERS RECTIFIER A liation Pacts OFc 680 kc. with 50,000 watts in a sug- SRORTYWVE SWITCH `. __ TRANSMITTER / UKLÉR gested shift under which KFEQ, De ay Pending FCC Action on l I`III'VI1''` - /. SHORTWAVE St. Joseph, Mo., now operating '1/` 11U S M opoly Report Is Urged IhT 2 CAR limited time on that channel, Ír . GARAGE would take over the present KWK MO ING once more against the aJ 1 facility on 1350 kc., was filed with "lo g -term restrictive contracts" TUGC +J..,:.a>>ji; 22 by STORAG I the FCC July the St. Joseph of BC and CBS, MBS on July station. 17 led with the FCC a motion to Asking the KWK applica- adopt a regulation maintaining the Tr411°1/ that sta us quo by prohibiting the writ- tion [BROADCASTING, July 15] be ing of new or renewal station -net- designated for hearing and that wo contracts beyond a date to be its own application for fulltime on RECTIFIER ' 680 kc. be granted, or that both ified by Commission, spe the pend- WBZ applications be set for joint hearing FCC action on recommenda- TRANSMITTER ing, KFEQ contended that the en- tio s of the Chain- Monopoly Coin - VISITORS AISLE AIR FILTERS gineering data submitted by KWK mi . ee. The brief, submitted by CONTROL BLOWERS GLOWER Lo is G. Caldwell, Frank D. Scott ROOM CONTROL "does not reflect a true and accu- 9OAÑD TELEVISION rate picture" of the proposed op- an. Percy H. Russell Jr., Wash- NO FREQUENCY MODULATION eration. Assignment of 680 kc. to ing n counsel of the network and DEDICATED with appropriate M : S key stations, explained that St. Louis as proposed "will not re- the proposed regulaton was sought ceremonies the night of July 27 sult in the best use of the fre- to revent NBC and CBS from was the new 50 kw. Westinghouse quency" f r o m an engineering fur her jeopardizing MBS' posi- transmitter plant of WBZ, Boston, standpoint, KFEQ contended. tio as a national network before located at Hull, Mass., across the The switch in frequencies as sug- the FCC acts to remedy the net - harbor from Boston and replacing gested would cut in half the serv- wo k contract situation, as recom- the old Millis setup. Located on a ice area of KFEQ, according to me ded by the Chain- Monopoly salt -water marsh often inundated the answer. It was stated that Co mittee. during high tide, the new WBZ KFEQ is an independent station, transmitter is housed in a Cape and has operated for 14 years. Monopoly Claimed Cod type building in keeping with KWK, on the other hand, was de- the Colonial atmosphere of the scribed as a network affiliated sta- he July 17 motion is the third town. Two 500 -foot antennas give tion on both NBC -Blue and MBS, of is kind offered by MBS siftce directional effects. Above diagram and that because of other recent the six -month chain -monopoly ra- shows the model transmitter house grants made in St. Louis is "in ves igation concluded in April, layout, planned and installed under fear of losing its chain affiliation 19 . Following the initial offer in the direction of D. A. Myer, WBZ with resulting loss in revenue ". As the closing stage of the hearings, plant manager (left). a consequence, it was alleged, the the request for a regulation was station seeks the. KFEQ facilities file. again July 6, 1939. The latest "to insure KWK's continued chain pr..osed regulation reads: New 50 -kw. Transmitter affiliation or ossibly a more profit- ' No licensee of a standard Is Dedicated able chain affiliation,p regardless of b dcast station shall enter into by WBZ to what degree the assignment in a ntract, agreement or other ar- FEATURING a special NBC -Blue frequencies may injure KFEQ on ra gement with any national net- program originating in New York, the vast farm audience which it wo k organization covering or WBZ, Boston, on July 27 formally serves." de ling with the affiliation of such Troy Lore dedicated its new 50-kw. transmit- lic= nsee's station with the national ter, located at Hull, Mass. The ne ork organization, or into any WHEN Carol Gould Law- half -hour NBC program, which Publishers Plan Sept. 1 re ewal or extension of any such rence in mid -July discussed opened the 50-kw. operation, existing contract, agreement or the founding of Lansing - switched from New York to Boston Start for New KMYC of r arrangement, or exercise any burgh, a suburb of Troy, and later to Pittsburgh, Philadel- SCHEDULED to begin operating op 'on or other privilege contained N. Y., on WTRY's Sidelights phia and Fort Wayne, Ind., for Sept. 1, the new KMYC, Marys- in any such existing contract, of History, she told how congratulatory pickups from West- ville, Cal., authorized for construc- a eement or other arrangement Abraham Jacob Lansing had inghouse stations in those cities. tion last January, has ordered an fo renewal or extension thereof, laid out the community back Excerpts from WBZ programs, RCA transmitter and Wincharger fo a period extending beyond in 1771. After the broadcast and talks by Vincent F. Callahan, tower, and will be linked to the she learned that the great - WBZ general manager; Gov. Lev - group comprising KHSL, Chico, n offering the proposal, MBS great- great -grandson of the erett Saltonstall, of Massachu- Cal.; KVCV, Redding, Cal.; KYOS, re ewed its principal arguments founder of Lansingburgh, setts; Mayor Maurice J. Tobin, and Merced, Cal., and KWLK, Long- ag: inst NBC and CBS operations Gerald Hall Lansing, was the Clarence V. Nickerson, chairman view, Wash., all outlets of the Don at he time of the chain -monopoly announcer for her program. of the board of selectmen of Hull, Lee Network. Staff appointments in iry, charging that their oper- featured a special 75- minute show thus far announced are Hugh Mc- ati.ns, centering, on station -net- from WBZ, following the network Clung, general manager; Walter wo k contract arrangements, have SEEKING a new 250 -watt station on program. The NBC -Blue salute in- Conway, manager; William Mus- re lted in "a substantial monop- 1370 kc. in Tyler, Tex., where the cluded a congratulatory message ladin, commercial manager; Robert ol of the more desirable outlets FCC must yet act on proposed findings from President Roosevelt. S. Hambley, production manager; or he more desirable broadcasting to delete KGKB [BROADCASTING, July Leon Stauffer, chief engineer; Dor- ti e" amounting to a restraint of 15], is a group of citizens of Tyler and Buying KRSC othy E. Hartwig, accountant. tr:.e in the network broadcasting Lafayette, La., formed as Rose City Control Marysville -Yuba City Broadcast- fie .. Special comment was made Broadcasting Co. Judge S. A. Lindsey, PALMER K. LEBERMAN, one- ers Inc., which will be licensed to Tyler industrialist, heads the company, time NBC staffman on the West on exclusivity clauses in NBC and which includes as a 25% stockholder operate the new 100 -watt station C : S contracts, time optioning pro - George H. Thomas, part owner of Coast and now vice- president in on 1420 kc., is headed by Horace vis ons in the agreements and the KVOL, Lafayette. charge of sales of Family Circle E. Thomas, president, publisher of to term duration of the con- magazine, with headquarters in the Marysville & Yuba City Appeal - tra is New York, and his wife will ac- Democrat, 50% stockholder. Treas- e MBS counsel also pointed number of NBC and CBS affiliates, quire control of KRCS. Seattle, urer is Hugh McClung, who is co- ou that the continuing practice of reportedly anxious to carry the under a deal made with E. W. publisher of the Merced Sun -Star, N C and CBS in imposing these MBS baseball broadcasts, because Andrews, Seattle real estate which owns KYOS. He holds 49.5% "u lawful" contractual clause s of network restrictions. However, man, for which FCC approval is of the stock, and his brother Peter up.n affiliates, in addition to plac- MBS' stand on exclusive contracts sought. Mrs. Leberman already McClung holds a half share. Mr. in MBS at a disadvantage, will took an about-face shortly after- owns 35% of the stock, and Mr. Thomas also owns 25% interest in "a a practical matter seriously ward when steps were taken to Leberman proposes to buy Mr. KHSL, in which the McClung fam- im air the power of the Commis - form a new national network, Andrews' 45% for $29,000. Robert ily has a 50% interest. The Mc- sio to exercise effective jurisdic- Transcontinental Broadcasting E. Priebe, station manager, will re- Clungs also control KWLK. tio over the subject- matter if and System. At that time MBS retain his 10 %. w en it promulgates regulations vealed to the FCC that it had BETTY BURBRIDGE. Hollywood th reon". started a new policy of writing EARL C. DUNN. onetime engineer film writer. is doing scripts for the he with its stations, explain- with KGFI. Brownsville. Tex.. is "50% CBS Melody Ranch. program. spon- exclusive contract matter contracts stockholder in a company applying for sored by Wm. Wrigley Jr. Co. She pr:cipitated a heated controversy ing that since no steps had been a new 250 -watt station on 1500 kc. in also writes the Gene Autry screen la ; fall when MBS, with exclusive taken to check exclusivity, MBS Corpus Christi. Tex. Charles W. Rossi. plays. Deal was made with J. Walter br adcast rights for the World necessarily had to adopt the ex- Corpus Christi oil operator, is the Thompson Co., Hollywood, agency Se ies, was unable to service a clusive contract in self -protection. other stockholder. producing the program.

P: _e 74 August 1, 1940 BROADCASTING Broadcast Advertising 900 kcs 5000 watts day 1000 watts night * Represented Nationally by Edward Petry & Co., Inc. Defense Program How the War Affects Radio Listening Meeting Delays Why the comparative decline in But Progress Is Made Despite S eys Show Set Use May listening and again in June? eeps Close Pace Two probable reasons undoubtedly Shortage in Some Lines contribute to the explanation of the THOUGH the FCC is making "ex- With News phenomenon. The first is that cellent progress" in the establish- American nerves have probably ment of its national defense field By C. E. HOOPER $1,600,- C. E. Hooper Inc. rebelled at hearing too much war organization, financed by a news. The emotional peak has 000 budget procured from the na- THE WAR in Europe has cast its passed; and may not again be tional defense fund, delays are be- shad w over the American scene. reached unless events in some fu- ing caused by shortage of certain It h. s affected the thoughts, the types of monitoring equipment and ture time strike "nearer home ". lack of qualified personnel. emot ons, the hopes and the fears The second possible reason is of A erica's millions. It has also The goal is to establish a 24- quite different in character. Listen- hour communications watch, with affec d their activities, and radio ing to, just like broadcasting of, monitoring equipment capable of liste ing habits have not been ex- war news has probably assumed a keeping under constant surveil- empt from change. For radio is more regular pattern since April lance all radio operations. The de- more than a medium for entertain- than in the preceding months. fense program is being carried out men or for advertising. It is a Moreover, many must be virtually under the direction of FCC Chief medi m for the dissemination of repetitions of the previous news Engineer Ewell K. Jett and George news broadcasts. This has resulted in Sterling, assistant chief of the W , have seen the radio audience tuning in and out of scheduled field section. Chairman James incr se during national elections news programs rather than con- Lawrence Fly, at his July 22 press as A .erica held its breath for the conference, praised Lieut. Jett's a "slug- tinuous tuning to catch news flash- organization of the field operations. lates returns. We have seen the "SERENADE" to sunrise es, plus concentration on those fest" might well be the title of Foreign Tongue Check radi audience increase during this picture which shows Vic Rugh, programs considered the best. pres' ential speeches when Amer- sports and special events director There follows a list showing A number of foreign language ica wondering what stand the of KFBI, Wichita, as he reported comparatively the number of week- broadcast programs have been re- Pres dent will take on an impor- the first 5 a.m. ball game in the ly scheduled -in- advance news pe- corded by field stations and the tant issue. Lately we have seen annuals of the sport at the Kan- riods, or programs, covering late FCC plans to increase this phase incr sed audiences as America sas State semi -pro tournament in afternoon and evening hours for of its operations, to discover pos- was oused by the lightning moves Wiehita. Having broadcast the New York stations as listed by one sible improper activities. It also is of a ormer Bavarian paperhanger. night game the day before, Rugh of the consumer publications. Keep surveying all international pro- T e degree of increase in radio slept in the press box of the ball- in mind that in April, 1938 the grams to this country to determine park in order to be on hand for total was 97. their content, the frequencies used liste ing coincident to the devel- the milkman's matinee. and the relative signal strength of opm:nt of any given "news situa- No of Scheduled such stations in various parts of tion' is one guide to the general Month News Periods the country. inte -st in, of emotional response lines for the days represented in January, 1940 181 Activities of monitoring stations to, hat situation. Consider the each period: February, 1940 199 are being accelerated as new follo `ng table of radio listening January, 1940: Increase Above Nor- March, 1940 205 equipment and personnel are pro- perc ntages showing "set use" for mal (1937 -39) 10.2 %. Headline Sum- April, 1940 209 cured. When the organization is the 'normal" years 1937 -39 (av- mary : Red Divisions Wiped Out in May, 1940 238 completed there will be a complete erag-d) compared with 1940. The Finland ! Chamberlain Pledges Sup- June, 1940 253 network of monitoring stations, port for Finns ! Aerial Warfare Be- flanked by mobile units, spanning perc ntages are averages by months tween England and Germany! News Becomes Routine cove 'ng the evening periods from February, 1940: Increase Above the radio communications and 7:00 10:30 p.m. They are the re- Normal (1937-39) 12.8 %. Headline A comparison of the listening broadcasting spectrums. Applica- sult .f calling more than a million Summary : Finland Repulses New percentages with the number of tions for positions as radio opera- Advances ! Terroristic Bombing Raids now flow into horn s in the Hooper Control Area.* scheduled news programs seems tors are beginning to primarily to indicate that news the FCC, as a result of the ar- Average "Sets -in -Use" Comparisons, 1937 -39 and 1940 broadcasts are on a more orderly rangement made with the Civil 1937 -39 Point Percent S e r vice Commission permitting basis, and that listening to late employment of such personnel tem- Averaged 1940 Increase Increase news is merely a matter of con- Jan ary 34.4% 37.9% 3.5 10.2% porarily pending examination. sulting the radio log in a news- Moreover, brief training courses of Feb ary 34.8 39.2 4.4 12.6 paper. There relatively Mar h 33.3 are few the regular FCC field personnel 37.7 4.4 13.2 periods during which news cannot school Apr I 31.5 39.6 8.1 25.7 have been completed at the Ma 26.9 31.6 4.7 17.5 be found listed for some stations. established in Baltimore, and these Jun 22.8 25.6 2.8 12.3 During the earlier months of the inspectors are now back on their year there almost certainly were regular assignments. T e minimum difference between as many or perhaps even more The FCC already has purchased on Finland ! Welles Sent on Peace 22.8 vo and 25.6% for June or news periods than in June, but at about $150,000 in radio equipment, Tour! receiving apparatus, eve the maximum difference in March, 1940: Increase Above Nor- that time fewer were scheduled in including the April findings of 31.5% and 13.2 %. dual -type recorders, direction find- mal (1937 -39) Headline Sum- advance. News flashes tended rath- now be- 39.6 ra may not seem, at first mary: Finns Peace Emissary in Ber- er to interrupt or to cut short ers and accessory devices, ! ! ing delivered to designated field gla e, to be particularly sig- lin Italy Protests Blockade Allies other programs. Now, when we May Send Army to Finland ! British offices. The program contemplates nifi : nt. is well to remember, It Fly Over Poland ! want news, we know where to find expenditure of several hundred how ver, that each percentage April, 1940: Increase Above Normal it. It is probably that our interest thousand dollars in additional poi , if projected literally to total (1937 -39) 25.7%. Headline Summary: in the European war news has not monitoring and related apparatus. radi homes, represents something War Raging in Norway ! Germans waned a great deal. Audiences to Capture Oslo ! Big Battle in Skag- ove a quarter of a million families. individual long - established news gerak ! Nazi Transports Sunk ! Nazi WCBS, WAKR to Blue It f . ]lows that three -fourths of a Warships Bottled up in Oslo Harbor! programs have not shown decreases mill on homes were involved in May, 1940: Increase Above Normal TWO additions to the Blue Net- the in spite of the overall increase in work Ill., and Jun comparison, and that two and (1937 -39) 17.5 %. Headline Sum- news broadcasting. As an example -WCBS, Springfield, mary : Hitler Orders March on Nar- the projected new WAKR, Akron a q arter million homes were rep - the - vik ! Ouster of Chamberlain Demand- (for Raymond Gram Swing) by NBC, rese have been announced ted by the increase in April, ed ! German Driven Back in Rotter- ratings, based on total homes bringing the total number of NBC 194 over the average for the three dam! Dutch Open Dikes! Germans called, have been by months: affiliates to 195. WCBS, operating Bomb Brussels and Amsterdam ! pre ding Aprils. with 250 watts on 1420 kc., be- June 1940 : Increase Above Normal January, 1940 8.4 comes a Blue supplementary sta- Headlines and Listening (1937 -i£9) 12.3 %. Headline Sum- February, 1940 8.1 mary : 335,000 Allied Troops Rescued March, 1940 8.8 tion Aug. 1. WAKR, with 1,000 N.w let us dramatize the time - in Flanders ! Nazis in Drive to Seize April, 1940 12.7 watts on 1530 kc., will join the tabl of increases in listening by Paris ! Hundreds of Nazi Tanks De- basic Blue about Oct. 1. WCBS will stroyed ! Air Raid on Berlin ! Italy May, 1940 13.6 add' g a summation of news head- be offered at a base network rate of Declares War and Invades France! June, 1940 14.5 $80 per evening hour, WAKR at e Hooper Control Area includes Then, Too Much War! Whatever may be the cause, we $140. a gr up of 17 cities within the "Basic The listening crescendo reached predict that average "set use" will Net ork Area" where programming, a continue a higher level as long JEROME SCHWARTZ, CBS Holly- tim of reception, and competitive climax in April, although the at wood continuity writer, has sold radio broa casting conditions, are relatively headlines have become increasingly as events in Europe are front page rights to his first book, "Oscar the suif rm. dramatic right up to the present. news. Ostrich ", to Arch Oboler. P ;e 76 August 1, 1940 BROADCASTING Broadcast Advertising Recording Engineers!...Engineers! PRESTO AIR BLOWER ENDS TROUBLES WITH DISC SHAVINGS

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BROADCASTING Broadcast Advertising August 1, 1940 Page 77 War, ASCAP Dominate NAB Agenda (Continued from page 31) and that broadcasters will offer no ney, serving as BMI vice -president appeasement to any group "seek- and general counsel, and the drafter ing plunder or special favor ". BMI of the basic BMI plan; M. E. Tomp- is his answer. kins, BMI general manager, and When you think of The copyright proposal which Carl Haverlin, BMI station rela- the convention will be called upon tions director, who has barnstormed to vote will take one of two prede- most of the country in selling the termined courses, both with BMI BMI plan to broadcasters. as the base and with ASCAP out The convention agenda carries its of the picture as of Jan. 1, 1940. full load of commercial and busi- The more ambitious of the plans ness subjects, with the beleaguered envisages acquisition of the cata- self -regulation code expected to re- logs of Metro -Goldwyn- Mayer, mo- verberate long and loud during the XEIV ORLEAvS tion picture producers, for some sessions. Code Committee Chair- $4,360,000, but interest in this move man Edgar L. Bill, of WMBD, has waned. Inability of M -G -M to Peoria, will pilot this discussion, deliver, unencumbered, the rights aided by a majority of the NAB you think of: attaching to its important catalogs board, which is geared to fight off might make this acquisition hazard- any effort to weaken the commer- ous, it is understood. Neverthe- cial creed. Ed Kirby, Code Commit- less, the matter will be brought to tee secretary and NAB public re- the attention of the convention with lations director, who has borne the definite recommendations. brunt of enforcement activity un- To finance this project, the NAB der direction of the committee, is board recommendations to the some expected at the Aug. 7 session to 310 BMI station members would recount code benefits which already have been a three -year plan of as- have inured to the industry. sessment under which stations Second only to the code delibera- would pay to BMI an amount equal tions on the commercial agenda is to 244% to 5% of net time sales the plan to reinstate a business infor 1939, with the networks paying dex under NAB auspices, to meas- the same percentage for owned or ure monthly business volume of operated stations and an additional stations. William J. Scripps, chair- 1% on all network time sales for man of the NAB Research Commit- CREOLE COFFEE 1939, exclusive of payments to af- tee, will floor -manage this move, filiates. assisted by NAB Research Director Paul F. Peter. The former business Fee Boost Opposed index was knocked out some five The second project -and the one years ago by the NAB convention most likely to be presented with a because of exaggerated reports of favorable recommendation - is for radio's wealth, which purportedly speeding up of the present BMI made it the target of every itching - operation of acquiring writers and palm group and easy bait for union independent publishers in its own organizers and even government right. To finance this, each BMI functionaries who wanted the Gov- member would be asked to commit ernment to retrieve some of that a sum equivalent to 21% of its gold by dollar -per -watt or some 1939 net time sales, with the net- such similar confiscatory license fee works paying one -half of 1% of systems. their net income from the sale of network time. This would raise an New Radio Services approximate $1,250,000 for the New broadcast services, such as next year. For smaller independent FM and television, will get full stations, thrown a sop by ASCAP convention attention at sessions on in its proposed new contracts, a Aug. 6 and 7. John Shepard 3d, new sliding scale already has been president of FM Broadcasters Inc., adopted by BMI, working with Na- and an important figure in FM and tional Independent Broadcasters, commercial development, has ar- which would more than offset the ranged an elaborate session, in- seeming advantages of the ASCAP cluding an FM roundtable pre- offer, it is stated. sided over by Paul deMars, vice - At this writing it appears certain president in charge of engineering that NBC and CBS will not capitu- of Mr. Shepard's Yankee Network, to ASCAP demands a 744 and an actual demonstration of FM late for % transmission and reception tax on income, and that the ma- at the is closing session Aug. 7. The trans- jority of the industry not dis- mitter will be installed by Radio posed to go along with the plan Engineering Laboratories in coop- which would mean an overall boost eration with KSFO, San Francisco. beginning next year of from ap- There will he an executive session proximately $4,500,000 to almost of FM Bx'oddcasters Inc. following $9,000,000 in royalties. Moreover, this demonstration. the BMI plan has won strong sup- At a night session Aug. 6, Ted port among advertisers and agen- Smith, RCA television transmitter 50,000 WATTS cies, who see in the ASCAP pro- sales chief, and Harry R. Lubcke, posal an inevitable increase in ra- Don Lee television supervisor, will dio time and programming costs. discuss development of the visual They are aware The greatest selling POWER in the South's greatest city of the inability of medium, in non -technical, terms, radio to absorb these increased and describe audience reaction, ap- charges. paratus requirements and the role Carrying the copyright issue of the present day broadcaster in S AFFILIATE ... NATIONAL REPRESENTATIVE ... THE KATZ AGENCY, INC. to the floor will be President Miller, television's development. as president of BMI; Sydney M. The first convention day, Sun- Kaye, prominent New York attor- day Aug. 4, will be given over to 78 August 1, 1940 BROADCASTING Broadcast Advertising committee meetings, and the customary board of directors dinner PACIFIC STATIONS session that evening to devise con- SIGN WITH AFRA vention policy and to consider additions to the agenda. The first CONTRACTS between the Ameri- business can Federation of Radio Artists day Aug. 5, opening and KPO -KGO, San Francisco; formalities, rendition of reports óf KQW, San Jose; KROW, Oakland, officers and directors and consid- Cal., affecting announcers, sound eration of amendments to by laws, effects men and staff artists, were will feature Chairman Fly's ad- signed recently, according to Vic dress at a luncheon session. Connors, executive secretary of the Group Sessions San Francisco AFRA chapter. In each instance, according to In keeping with the innovation Connors, the contracts call for a at last year's convention, the after- 40 -hour, five -day week with two noon of Aug. 5 will be given over consecutive days off for the an- to group meetings, permitting nouncers and sound effects men. In various industry segments, with the most part announcers received peculiar problems, to devise con- WHEN WKAT, Miami Beach, recently was authorized to go from local slight increases in pay due to the vention policies and transact other status to regional, using 1,000 watts on 1330 kc., it was immediately AFRA contract. The contract also business. These meetings, already signed for NBC -Blue by Easton C. Woolley, manager of the NBC serv- calls for a raise in salary every six scheduled, include a session of In- ice division (right). Mr. Woolley is here shown with executives of the months. dependent Radio Network Affili- station, photographed before WKAT's mobile unit (1 to r): Alex Camp- Connors stated AFRA is now ne- ates, which may vote on a perma- bell, commercial manager; John C. McCloy, general manager; C. A. gotiating with KSFO, San Fran- nent organization, with retention Wampler, business manager. cisco affiliate of CBS. When the of paid counsel and personnel; Na- KSFO contract is signed, AFRA tional Independent Broadcasters; will held will negotiate with KYA, which annual banquet be that Trammell's First Mike Chore will be only National Sales Managers, with sta- evening on Treasure Island at the the remaining station tion representatives AS HIS first "station relations" chore not yet signed by AFRA, he indi- and advertis- Golden Gate Exposition. Instead of after being elected president ing agency men; Clear Channel of NBC cated. The San Francisco chapter the customary radio entertainment, on July 12. Niles Trammell was guest of AFRA moved its headquarters Group; National Association of a specially written satire titled speaker saluting the new NBC-Blue Regional Broadcast Stations; Lo- supplementary group of Florida sta- on August 1 to 111 O'Farrell Street, "Greener Pastures" will be pre- tions which joined network taking over the entire fourth floor. cal Stations. sented, with profesisonal actors de- the July During each convention day, 15. The stations are WKAT, Miami picting various personality roles. Beach ; WJHP, Jacksonville ; WMFJ, NAB department heads will be J. Kenneth Jones, radio writer, re- Daytona Bench, and WTMC, Ocala. CBS Drops Theatre available for breakfast sessions, in cently with the Federal Radio Edu- NBC announced network base rates WITH CBS Hollywood now utilizing the form of roundtables. : new Presiding cation Committee, is the author for the stations as follows WKAT, two studios recently constructed at these sessions, scheduled for $140 per evening hour ; WJHP, $120; and adjoining Columbia Square build- and producer. Ed Kirby collabo- ing, the network has 8:30 a.m., will be Lynne C. Smeby, WFMJ, $60 ; WTMC, no charge. relinquished its rated in the writing. During the lease on the Music Box Theatre on engineer; Ed Kirby, public rela- Hollywood Blvd. The 1,500 -seat tions and code; Paul F. Peter, re- banquet the BROADCASTING Maga- theatre was used for nearly four years search; Russell P. Place, law; Jo- zine Gold Trophy, will be awarded CHEYENNE'S newly authorized sta- as the originating point of Lux Ra- tion, which the FCC on July 11 au- seph L. Miller, labor and wages. to the winner of the tournament dio Theatre, sponsored by Lever thorized Frontier Broadcasting Co. to Bros. With return of the weekly pro- Following adjournment sine die scheduled at the California Golf construct [BROADCASTING, July 15], gram in fall, it will originate at the of the convention on Aug. '7, the Club Aug. 4. will bear the call letters KFBC. CBS Vine St. Theatre.

KNX LOS ANGELES 50,000 WATTS With the largest habitual audience in CBS the West, KNX extends its primary night- time coverage over seven million people

in 272 counties in eleven Western states.

For more information about KNX, one of the sixteen CBS 50,000 watt stations, inquire of Radio Sales: New York, Chicago, Detroit, St. Louis, Charlotte, N.C., San Francisco NV COLUMBIA'S WORKSHOP IN THE WEST

BROADCASTING Broadcast Advertising August 1, 1940 Page 79 1'S CURTAIN i

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ALABAMA MINNESOTA KRIC Beaumont WHMA . . . Anniston KATE . . . Albert Lea KGKO Dallas -Ft. Borth WMSL . . . Decatur KVOX . . . Moorhead WBAP Dallas -Ft. Worth WMOB . . Mobile KROC Rochester KTRH . . . Houston WJRD . . . Tuscaloosa KSTP St. Paul -Minneapolis KPDN . Pampa ARIZONA MISSISSIPPI KPAC . Port Arthur KOY . . . . Phoenix KTSA . San Antonio WAML . . Laurel KTUC . . . . Tucson WSKB . . . . McComb UTAH ARKANSAS WQBC . . . Vicksburg KEUB . Price 'IMF KELD . El Dorado KDYL . Salt Lake City KARK . Little Rock MISSOURI KWOS . KUOA . . Siloam Springs . Jefferson City VIRGINIA WMBH . . CALIFORNIA Joplin WSVA . . Harrisonburg KMBC . . . Kansas City KPMC . . . Bakersfield WRVA . . . Richmond KWOC . . Poplar Bluff KIEM . . Eureka WDBJ . . . . Roanoke KWK . . . St. Louis KGER . . . Long Beach WASHINGTON KHJ . . Los Angeles MONTANA KXRO . . . Aberdeen KLX . . . Oakland KGCX . . . Wolf Point K1RO . . . . Seattle KGB . . . San Metro NEBRASKA KUJ . . . Walla (Falla KFRC . San Francisco XFAB -KFOR. . . Lincoln KPQ . . . Wenatchee KDB . . Barbara Santa KOIL . . . . Omaha 'ALL PROGRAM KSRO . . . Santo Rosa WEST VIRGINIA NEVADA KGDM . Stockton WHIS . . . Bluefield KOH . . . . . Reno KHUB . . . Watsonville WCHS . . . Charleston COLORADO NEW JERSEY WBLK . . . Clarksburg KFEL Denver WBAB . . Atlantic City WPAR . . Parkersburg KFXJ . Grand Junction NEW MEXICO WISCONSIN KGHF . . . . Pueblo KGGM . . Albuquerque WHEY . . . Appleton CONNECTICUT KVSF . . . Santa Fe WEAU . . . Eau Claire WTIC . . . Hartford WTAQ . Green Bay WELT . . . New Haven NEW YORK WKBH . . . La Crosse WGR -WKBW . . Buffalo DIST. OF COLUMBIA WIBA . . . . Madison WJSY . . Washington WENY . . . . Elmira WISN . Milwaukee WHCU . . . . Ithaca FLORIDA W9XAO . (FM) Milwaukee WKNY Kingston WRUF . . . Gainesville WSAU . . . . Wausau WJHP WOR . . New York City Jacksonville HAWAII WQAM . . . . Miami (Newark) WINS . . KHBC Hilo WDBO . Orlando New York City WDLP Panama City WQXR . . New York City KGMB . . . Honolulu WISP . . St. Petersburg WHDL . . . . Olean WHAM . . . Rochester CANADA mce near and far a higher fidelity broadcast than WSPB . . . Sarasota WJNO . West Palm Beach WFBL . . . Syracuse ALBERTA WIRY . Troy GEORGIA CFAC . Calgary WFAS . White Plains they can enjoy through any other vehicle of WGPC . . . . Albany CJCA . . . Edmonton WAIL . . . . Atlanta NORTH CAROLINA BRITISH COLUMBIA WRDW . . . . Augusta WWNC . Asheville CKWX . . . Vancouver WMOG . sound. . . Brunswick WCNC . . Elisabeth City WRBL . . Columbus WBIG . . Greensboro MANITOBA sell, WMAZ . . . . Macon WEED . . Rocky Mount CFAR . . . Flin Flan WTOC . . . Savannah WAIR . . Winston -Salem CJRC . . . Winnipeg WGOV . . . . Valdosta NORTH DAKOTA NEW BRUNSWICK )ick So how about that Fall program? Need an WAYX . . . Iaycros. IDAHO KDLR . . . Devils Lake CKCW . . . Moncton KRMC . . . CHSJ . . . Saint John 1(100 . . . . Boise Jamestown KLPM . . . . Minot told idea? We can help you as we have helped KRLC . . . Lewiston ONTARIO ILLINOIS OHIO CKPC . . . Brantford WGN . . . . Chicago WJW . . . . Akron CKCA . . . Kenora in a dozens of sponsors, big and small. We work WDAN . . . Denville WHBC . . Canton CBO Ottawa WSOY . . . . Decatur WSAI . . . Cincinnati CFOS . . Owen Sound . . . WTAD . . . . Quincy WGAR Cleveland CKSO . . . . Sudbury WCBS . . . Springfield WBNS Columbus CKCL . . . . Toronto closely with agencies, assuming any desired WBXVH . (FM) Columbus INDIANA CKLW . . . . Windsor WKBN . . . Youngstown WTRC . Elkhart QUEBEC WGBFWEOA . Evansville part of the program preparation, from idea OKLAHOMA CKAC . . . Montreal WIRE . . Indianapolis . . ity, KCRC . . Enid CKCV . Quebec WLBC . . . . Muncie K81X . Muskogee OHLN . . Three Rivers straight through to broadcast. IOWA KONA . . Oklahoma City WMT . . Cedar Rapids KVOO Tulsa SASKATCHEWAN :her CKBI . . Prince Albert WOC . . . Davenport OREGON KMA . . CJRM . . Regina Shenandoah KUIN . Grants Pass CJGX . . . . Yorkton igh KANSAS KFJI . . Klamath Falls KFBI . . . . Wichita To give you the fullest and most modern KOIN . . . . Portland FOREIGN KENTUCKY PENNSYLVANIA AUSTRALIA -in WHOP . . Hopkinsville WCBA-WSAN . Allentown WLAP . . . Lexington 5 DN . . . Adelaide service, lo- WFBG . . . . Altoona broadcasting World's studios are 4 BC . . . Brisbane WPAD . . . .Paducah WLEU Erie 3 KZ . . . Melbourne LOUISIANA WKBO . . . Harrisburg the 2 KO . WJBO . . Baton Rouge Newcastle, cated in the three talent centers -New York, WCAU . Philadelphia New South Wales KWKH . . Shreveport WIP Philadelphia 2 GE . . . . Sydney MAINE WCAE . . . Pittsburgh NEW ZEALAND Chicago, Hollywood -with branches in San WLBZ . . . . Bangor WRAK Williamsport MARYLAND RHODE ISLAND 2 ZB . Wellington 3 ZB Christchurch Ird- WEAL . Baltimore WJAR . . Providence 4 ZB . Francisco and Washington. WTBO . . Cumberland . Dunedin WFMD . . . Frederick SOUTH CAROLINA WAIM . Anderson MEXICO 'ide MASSACHUSETTS XEW . . WSPA . . Spartanburg Mexico City WEE( . . . Boston WFIG . . . . Sumter SOUTH AFRICA WCOP . . . Boston South African ices It's nearly curtain time ... may we serve you? WHAI . . . Greenfield TENNESSEE WESX . . Salem WOPI . Bristol Broadcasting Corp. WTAG . . . Worcester WTJS . Jackson Cape Town MICHIGAN WKPT Kingsport Durban WREC Memphis Grahamstown WHOP . Calumet WLAC Nashville Johannesburg 'ORK CHICAGO HOLLYWOOD WJR . Detroit WDMJ Marquette TEXAS VENEZUELA J FRANCISCO WASHINGTON WKBZ Muskegon KGNC . . . Amarillo YVSRAYVSRN. . Caracas ASTING SYSTEM. :- next ranking categories are reached -tobaccos, Published b, 15.2% as against 12.61 %; laundry soaps and 130.0 DCASTO NG BROADCASTING cleaners, 11.8% as against 11.22 %. Again no other classification ranges anywhere near as Inc. anal PUBLICATIONS, high as 10 %. It is true that these are basic consumer com- Broadcast Advertising- Executive, Editorial modities especially well adapted for radio advertising. But it is also true that a "break" in MARTIN CODEL, Publisher Offices And Advertising any one of these industries, so far as adver- SOL TAISHOFF, Editor National Press Bldg. Washington. D. C. tising appropriations are concerned, would seri- Telephone -MEtropolitan 1022 ously disrupt the whole economic structure of NORMAN R. GOLDMAN, Business Manager J. FRANK BRATTY. Managing Editor BERNARD PLATT. Circulation Manager radio. Certainly radio doesn't want any of these NEW YORK OFFICE: 250 Park Ave., Telephone - PLaza 5 -8355 industries to curtail, but certainly a big selling BRUCE ROBERTSON. Associate Editor MAURY LONG, Advertising Manager job to other lines of distribution remains to be done by radio. All of which means radio has CHICAGO OFFICE: 360 N. Michigan Ave.. Telephone - CENtral 4115 EDWARD CODEL not by any means reached the peak of its sales HOLLYWOOD OFFICE:: 1509 N. Vine Telephone GLadstone 7353 DAVID H. GLICKMAN Street, possibilities. Subscription Price: $3.00 per year -15e a copy Copyright, 1940, by Broadcasting Publications. Inc.

mittee. It is more than a mere protective de- NAB's Anti- Snatch' vice we have in mind. It is the patriotic duty 'As Free as the Press' BRO DCASTERS, at their annual convention of the broadcasting industry voluntarily to WHETHER it's Roosevelt or Willkie in No- in Sa Francisco, could do worse than adopt a shape its operations in such fashion as to give vember, radio should be sitting pretty. Never one -ward slogan, evolved to fit any contingency. our Government the maximum service of which before has the broadcasting industry been We h mbly submit "anti- snatch ". it is capable. Practical broadcasters, who live given the kind of endorsement and assurance A _lance at the agenda for the convention - radio every day, are best qualified to fashion of a "free radio" as that voted unanimously admi a edly one that may have an important such a plan. both by the Republican and Democratic con- beari g on shaping of the industry's future - The San Francisco convention, in more ways ventions in separate radio planks of their re- revea s how apt such a slogan can be. than one, is destined to make radio history. It spective party campaign platforms. Ma y broadcasters view with gravity a pos- will be the conventiontat which ASCAP's bluff Inclusion of the radio planks, pledging ra- will we miss guess. sible match of control of Radio by the Ameri- be called-unless our It dio on a parity with the press, whose freedom can Flan as an outgrowth of the war emer- will be a convention devoid of many of the is constitutionally guaranteed, is an eloquent talk. gent , despite assurances to the contrary. customary bickerings and small example of what can be done through objec- It'- ASCAP that seeks to snatch new dollars But every broadcaster who attends can carve tive planning. Delegations representing the from broadcasting's exchequer. And it's a his initials in a new creed for radio, and leave broadcasting industry, under the aegis of the snatc at those same dollars that motivates the it as a heritage to future broadcaster genera- NAB, appeared before the Resolutions Com- AF is the AFRA's and kindred groups. tions, who may be transmitting sight, sound, mittees of the two conventions. even heat and light, by adopting U ike most previous conventions, the war and perhaps Radio is non -partisan. But even if it were the "anti- snatch" slogan and applying it to situa ion has cast a pall over the San Fran- not, on the basic issue of Radio by the Ameri- every eruption that endangers free radio. cisco sessions. Broadcasters have but to turn can Plan, it should have no qualms about an e e toward Europe, either enslaved by dic- the victory of either party candidate. The tatorship or at total war, to realize what the President has been more than friendly to ra- snat means in radio. The first move of the Outlook Good dio from the start of his administration in dicta or upon his conquest of new territory is 1933. He stands for a free and unfettered to t e over radio, under the theory that a HARDLY a discordant note is discernible in radio even though his selections of person- stoo. radio (and press) is more potent than the glowingly optimistic reports of broadcast- nel for the FCC have often been criticized. reig Test artillery in subjugating the people. ing business prospects gathered by BROADCAST- Mr. Willkie has made no public expressions It s different over here, not only because of ING from key sources and published at length in regarding radio. His whole business back- our rand of democracy and our geographical this issue. By and large, this summer is holding ground, however, is such that it appears in- adva tage, but because, unlike Europe's, radio up exceedingly well; the networks, bellwethers disputable that he will be 100% for the maxi- here even in peacetime, is a free competitive for the industry as a whole, are running well mum freedom for radio. He has his own ideas ente prise. Moreover, our radio under the cur- ahead of last year, and fall and winter book- about regulation, too, from what we are able rent stress has acquitted itself in such a way ings and prospective bookings already assure to glean, and, if elected, probably will intro- as win praise from' every segment of the continued new monthly records. Except for duce a new government process of running al- publ c and of the Government. It is working copyright demands, growing labor costs and phabetical agencies through the meat -grinder. in c plete harmony with the national defense new capital expenditures necessitated by equip- It is hardly likely that radio will be a cam- plan and has adjusted itself almost overnight. ment installations either for improved facilities paign issue, except possibly for a few pot -shots B t national defense planning means noth- or new techniques such as FM, the business out- at the bungling tactics of the FCC as a New - ing ore nor less than planning for actual war. look for radio apparently is rosy indeed. Deal agency, particularly with respect to tele- In t ose plans we are assured that commercial As the networks do, so does the business of vision. But it is already apparent that radio radi will continue unmolested. That will be so broadcasting as a whole -this has become vir- will play a greater part than ever before in as 1 g as radio continues to conform with the tually an axiom in charting the industry's reve- the actual political campaigning. President poli as it is at that moment. nues. In this connection, a word of caution Roosevelt, for example, chose to make his It is not our intention to inject a scare -ele- spoken before might well be heeded again. We third -term announcement via radio. And his men into the war mobilization picture. Our refer to the apparent dependence of radio on a acceptance of the nomination likewise came only purpose is to admonish those who convene few industry categories for the bulk of its in- via radio. in -: n Francisco, t9 think ahead in terms of come. The six -month classification of industry Also tying into the action of the political wha might happen, and shape plans to fit. revenues by industries published in this issue, conventions in adopting radio planks is the The best defense against any possible snatch while gratifying so far as grand total is con- observance of Broadcasting's Day at the New acti 'ty is that which recognizes the danger. cerned, shows again a tendency to place radio's York and San Francisco fairs with the un- T is, to our mind, adds up to adequate and eggs in too few baskets. veiling of plaques depicting the spirit of free responsible representation of the broadcasting Again foods and food beverages account for American radio. That is purely nonpolitical. ind try in the communications councils of the more than one -fourth the networks' revenues, These events, we submit, should peg 1940 as Ad inistration. The industry has plenty of 28.7% as against 30.57% for the same period of radio's coming -out year and should effectually brai power. There are a dozen men who could last year. Again drugs and toilet goods runs a silence those who have constantly clamored for qua fy as a communications coordinator work- close second, 27.1% as against 27.36% last a gagged and bound and politically hamstrung ing 'th the National Defense Advisory Coln- year. Again there is a wide margin before the radio.

P e 82 August 1, 1940 BROADCASTING Broadcast Advertising FRANKLIN C. SALSBURY, for two years administrative assistant to FCC Commissioner Thad H. Brown and for the last six months an at- We Pay Out Xereets AAA torney in the FCC Law Department, - has resigned effective Aug. 25 to enter private practice in Washington. A graduate of Yale, he was appointed to NOTES the FCC from Cleveland. He is the author of an article "The Transfer of Broadcast Rights', in the current issue of Air Law Review, published LEWIS ALLEN WEISS, vice- presi- by New York U. dent and general manager of Don Lee Broadcasting System, Los Angeles, WILLIAM S. CHERRY ''JF., presi- participated in the Conference on dent of WPRO, Providenée, R. I., Radio & Education, sponsored by Stan- during a recent fishing. .trip' off ford University and the Federal Radio Martha's Vineyard hooked and landed Education Committee on the college a 205 -pound swordfish. campus July 25-26. He was special W. D. WORKMAN Jr mánager of guest speaker at the dinner meeting, WTMA, Charleston, S. C.,t, iá the and later took part in the conversa- father of a boy born July 3. ;if; tion group. He also appeared with a board of experts who were challenged G. L. KIRK recently was naiad com- by questions from guests attending the mercial manager of KPAC, Port conference. Arthur, Tex. REG. M. DAGG, commercial manager ROBERT I. GARVER, of the sales of CKWN, Vancouver, B. C., is the staff of Tide magazine, on Aug. 5 is father of a boy born in mid -July. to join the sales department of WOR, Newark. ROBERT A. STREET, sales manager of WCAU, Philadelphia, has re- BOB MAGEE, sales manager of turned to the mainland from a vaca- WEEU and WRAW, Reading, Pa., tion trip to Honolulu. He will attend and Cherries Wolff, are to be married the NAB convention in San Francisco Sept. 8 at the Valley Forge Memorial before returning to his station duties. Chapel, Valley Forge, Pa. GERALD F. BOURKE has returned MARTIN BLOCK, director of Make to CKCA, Kenora, Ont., as manager, Believe Ballroom on WNEW, New DANIEL JOSEPH DANKER, Jr. replacing George A. Titus. York, and George M. Cohan, noted stage star, were co- masters of cere- HARVEY formely manager staged ABOUT 13 YEARS AGO, Holly- cause he dispenses with all for- HARDY, mony at a "Swing Carnival" of KBST, Big Springs, Tex., and Way - July 25 at the New York World's Fair wood chuckled up its sleeve when mality. Although serious minded, nond Ramsey, of KOMA, Oklahoma for the benefit of America's defense a young chap whose pockets bulged he has that jovial air of good fel- City, have joined the sales staff of program. Show, featuring an all -star with soap began showing himself lowship that makes him one of the KABC, San Antonio. band, ran from 9 :30 p.m. to 2 n.m. regularly around film studios try- most popular agency executives on JOHN HART, of the Toronto com- G. W. RICHARDSON, assistant sec- ing to get big name talent to sign the West Coast. Mention his name mercial department, Canadian Broad- retary of the Canadian Broadcasting testimonials for use in advertising to any man in radio or advertis- casting Corp., recently married The- Corp., Ottawa, has joined the Royal the product he represented. He ing, and he'll always have a good resa Turner of Ottawa. Canadian Air Force. knew that soap had never before word to say about Danny Danker, ARTHUR L. FORREST, director of L. D. (Bill) LARIMER, for the last been endorsed by motion picture and of his ability to "get around ". sales promotion of WBT, Charlotte, seven years sales representative of stars. Hollywood wiseacres laughed Danny is known as the unofficial N. C., resigned late in July, announc- KFOR, KFAB and KOIL, Lincoln and said it couldn't be done. But Mayor of Hollywood because of his ing no plans. and Omaha, has resigned to join Con- he was persistent. And when news- wide personal acquaintance with solidated Aircraft Co., San Diego, ef- DEANE S. LONG has been named fective Aug. 1. paper and magazine advertise- folks in films and radio. He knows manager of the new WBOC, Salisbury, ments began appearing, glorifying everybody, from name stars to Md., which he reports is scheduled to WILLIAM WALLACE, formerly of these film stars, the value of such gatemen, secretaries and page boys start operating about Sept. 15. WBS WDAY, Fargo, N. D., and other Mid- exploitation was obvious. The at the studios. He takes a personal library service and Tranaradio news west stations, has joined the sales staff young fellow was right, and the interest in their problems, too. have already been ordered. of KFBB, Great Falls, Mont. wiseacres wrong. Thereafter he had They all like to chat with Danny less trouble getting cooperation: Danker and he always manages to featuring Rudy Sieger, violinist and 1934. using Broadway as well as Within a few years there was find the time to do it. He has won his orchestra, which originated from movie talent. Danker sent many hardly an important film person- and held their confidence. the Fairmont Hotel, under sponsor- from Hollywood during the two ality in Hollywood who hadn't par- Danny was born on March 14, ship of Shell Oil Co. That was back years the weekly program eman- ticipated in the advertising cam- 1903, in Boston, where he received in 1928. Danker likes to relate his ated from New York. If talent paign. his early education first graduat- varied experiences of those days. wasn't planning a New York visit That young fellow with soap in ing from Phillips Exeter. He re- The old Shell Chateau featuring then, he would persuade it to go his pockets was Daniel Joseph Dan- ceived his A. B. from Harvard in Benny Rubin with Horace Heidt's there especially for appearances on ker Jr., now Southern California June, 1925. He was one of the ten orchestra, was another J. Walter the Vallee Show or Lux Radio vice- president of J. Walter Thomp- young college men chosen by J. Thompson account which used Theatre. son Co., who is headquartered in Walter Thompson Co. that year as guests who were also sent to San It wasn't easy in the beginning. Hollywood. He still signs contracts apprentices. Francisco from Hollywood. When Hollywood film talent wasn't al- with the film stars, but they are When he came to Hollywood as Al Jolson took over that show and ways sure that radio appearances of a different nature. He contracts the agency's representative two moved to New York, Danker con- were to its advantage. Danny re- them now for appearance on radio years later, he was only 24. There tinued to sign its talent. calls having spent an entire day shows. He signs them today for was little commercial broadcasting The Rudy Vallee Show then spon- around William Powell's swimming such agency -produced programs as in those days. Radio was just get- sored by Fleischmann's Yeast on pool, selling the star on the idea of Lux Radio Theatre, Kraft Music ting out of its experimental stage. NBC. and originating in New York, doing a broadcast of "The Thin Hall, Chase & Sanborn Show and Danker made his headquarters in actually started the guest artist Man ". On another occasion, an ac- other nationally known sponsored the Roosevelt Hotel in those days, vogue in 1933. That was really the tress, signed for a guest spot on a broadcasts serviced by his firm. handling testimonials and other beginning of the Hollywood name weekly one -hour show, phoned Dan- Contracts he arranged during the agency assignments. But with in- talent trend in radio, according to ker the morning of the broadcast last year have paid Hollywood film creased activity in Southern Cali- Danker. Besides his other heavy which happened to be Monday, and talent and other celebrities mil- fornia, three years later, in early agency responsibilities he was kept asked him to postpone the pro- lions of dollars in salaries and fees. 1930, he etablished offices in down- busy signing talent. He sent them gram until later in the week, pre- Ever since radio began to use town Los Angeles, and worked on to New York in wholesale lots. Dan- ferably Friday. "It was something film names, Danker has been sign- the Goodrich, Balto Dog Food and ny would find out which movie new to them, and they w e r e ing them. In fact, he has the rec- other agency accounts. stars were going to New York and afraid ", he relates. "They didn't ord of contracting more motion Meanwhile, advertisers were when. Then he would sign them for understand. You would have to picture stars and name talent for showing increased interest in the guest appearances on that show. argue for months to get them on a radio programs than any other possibilities of radio. Maxwell He had to extol the advantages of program. They would go jittery person in the world today. Only a House Coffee started using local radio to many a film star, and of- with mike fright. But after the few celebrities, like Greta Garbo, shows, and had a program featur- ten sought them out in the most would say, `Well, Charlie Chaplin Shirley broadcast they and Tem- ing the banjoist Eddie Peabody, unusual places. But Danny Danker, when do I go on again ? Next ple, have refused to go on commer- originating in San Francisco. like the Northwest Mounted Police, cial radio programs. But they have Guests were being used on occa- "always got his man ". week ?'" promised to let Danker know if sion, and along with his other agen- In a few short months other Burns and Allen got their first ever available. cy duties. it was Danny's job to J. Walter Thompson produced radio break on the Rudy Vallee Only 37 years of age, this young supply talent, signing it in Holly- shows started in New York with Show. Then they went on their fellow refuses to be a "big shot ". wood. talent also being signed by Dan- own. Shortly after they came to He is known to everybody in radio He also supplied occasional Hol- ker in Hollywood for their appear- Hollywood on a motion picture and advertising as "Danny." Few lywood guest talent for another ances. The Lux Radio Theatre, address him as Mr. Danker be- San Francisco -produced program opened in New York in October (Continued on page 97) BROADCASTING Broadcast Advertising August 1, 1940 Page 83 GORDON HITTENMARK, Time- Ray B. Van BenSchoten keeper of WRC, Washington, was selected by the D. C. Department of FUNERAL services were held in the American Legion to receive one Syracuse July 23 for Ray B. Van of its five 1940 "good citizenship" BenSchoten, radio salesman of awards. He received his award Aug. WSYR, who was drowned while 1 during special ceremonies at the vacationing at his camp in the Legion convention. Adirondacks. Mr. BenSchoten ap- PAUL BARTLETT, a June graduate parently fainted while sitting on a of Harvard U and formerly in radio dock, and fell into the lake. He had with the McClatchy stations on the formerly been with WSYR since its incep- West Coast and NBC in New York, DO OTHY MALLINSON, has joined the announcing staff of of t ardner Adv. Co., Chicago, and tion, and was the first full time KOA, Denver. prey ously a radio actress and script - salesman in Syracuse. writ r, has joined the CBS production AL CAPATISTI, announcer of staff in New York, and will produce WBAB, Atlantic City, is to marry the eekly Grand Central Station pro- Jane Smathers, daughter of U. S. gra , sponsored by Lambert Phar- John G. Bridges Senator Smathers, in September. mac:l Co. for Listerine. Miss Mallin- son nd Miss Betzy Tuthill are the JOHN G. BRIDGES, 34, program LORNE GREENE, chief newscaster only two women on the CBS produc- director and sports announcer of of the Canadian Broadcasting Corp., tion staff. WALA, Mobile, Ala., died July 13 Toronto, on Sept. 3 will marry Rita Hands of Toronto. RO. ERT WOOD, formerly news following a 10 -day illness. With edit.r of CBS, has been appointed WALA for several years, Mr. RUTH PETERSON, actress at KPO- ass': tant to Paul White, CBS direc- Bridges was active in handling KGO, San Francisco, was married tor f public affairs. July 3 to Charles Patrick Breen, of sporting events for the station. San Francisco. BR N HODGKINSON, announcer of KY, Winnipeg, has joined the DON REYWORTH, announcer of Roy I Canadian Air Force. His place Mrs. Marion M. Ward KYW, Philadelphia, is the father of is ing taken at CKY by Wilfred a boy born in mid-July. Ca nter, announcer and program di- MRS. MARION M. WARD, 45, rect r of CKX, Brandon, Man. former actress, radio playwright and GLADYS CRONKHITE HUGH CARLISLE, announcer of director of the weekly half -hour FELLOW workers attest to WRTD, Richmond, is recovering from AL COLLINS, formerly of WIOD Drama: of Youth sustaining' series on HER an emergency appendectomy. Carl and WQAM, Miami, and WKAT. Don Lee Broadcasting System, was the abilities of Gladys Cronkhite, Goodwin, sports announcer of WPID, Mia i Beach, has joined the announc- found dead in her Los Angeles home home economics director of KGO Petersburg, Va., handled his WRTD ing taff of the new WLOG, Logan, July 20, apparently from natural and KPO, San Francisco. Recently programs during his absence. W. Va., along with Fred Parson, causes. Mrs. Ward had been ill for she baked a batch of pumpkin and fo erly of WSAZ. Huntington, W. some time. Born in Shanghai, China, mince pies for staff members, and HUB JACKSON, formerly program Va. ed Eiland, of WLOG, has joined she began a stage career as a young director of WJW, Akron has joined the announcing staff of WCHS, proved she knows what she talks KABC, San Antonio, Tex., in the girl and toured the United States in about on her five -a -week morning Cha leston, W. Va. stock companies. More recently she same capacity. Bill Brazil and Travis organized a drama school in International Kitchen programs. Cabaniss have joined the KABC an- RU S SALTER, program director of Hunting- Born in Nebraska, in Mary Blair has joined J Akron, has returned to his ton Park, Cal.. and directed the educated nouncing staff. pos after a honeymoon. Chet Phillips Shelley Players Little Theatre there. the Northwest, she is a Californian the continunity department and June has igned from the WJW announc- by choice and a veteran of San Hagin the traffic department of KABC. ing taff to join WADC, Akron. Francisco's radio world. Editing a Beatrice Berry has joined the clerical RAN KALER, program staff. AL AN H. MILLER has drector of women's page in a Northwest news- joined WFAS, White Plains, N. Y., recently paper formerly occupied her time, BILL BIVENS, announcer of WBT, WT L. Toledo, as production man - married Beatrice Eleanor Thabault. age Karl Nelson recently was named but in the last ten years she has Charlotte N. C., is the father of a Helen Hokanson, secretary to Frank boy born July 17. chie announcer of the station, and A. Seitz, WFAS managing director, had only three months vacation Be and Young. new to radio, has also was married recently to James from the ether waves. Listeners to JOHN CANNON, formerly of WEDC, join d the WTOL announcing staff. DuBois Roosa Jr. She will continue her KGO -KPO programs like her Chicago, has joined the announcing Sta ley Wyszatkcki, director of Pol- with the station. voice and send her all kinds of staff of WHK, Cleveland, replacing ish rograms on the station, early in presents, from a miniature Harry Brown, resigned. Jul married Maria Mianowaka. DON FRANK, formerly of WAPI. unusual Birmingham, has joined the announc- Bible to a potato masher carved HUGH BARTLETT, Canadian JO NNY BERNBOM. salesman in ing staff of WCAU, Philadelphia. from an apple tree limb. She col- Broadcasting Corp. announcer in To- the talent division of WGN, Chicago, food is lects cook books and old facts ronto, on Aug. 3 will marry Pauline t father of a boy born early in LARRY MALLERY, announcer of as a hobby. Schnurr of Toronto. Jul . WHAT, Philadelphia, early in July married Berly Evans. RAY GIRARDIN, announcer of HI i DA KIRBY. of the publicity Sta of WFIL, Phladelphia, has Cupid at CBS Hollywood WEEI, Boston, is the father of a boy re- JOHN MOORE, formerly of WBBM, born July 17. sig ed to write continuity and handle Chicago, and the Iowa Network, has WITH Dan Cupid running rampant a w man's program on WPID, Peters- joined the announcing and production through the CBS Hollywood studios, CHARLES BANFE Jr., U of Chicago bur:, Va. staff of KROW, Oakland, Cal. six marriages are scheduled for August graduate, has joined the continuity Hammond, Ind. How- PA i L GLYNN, formerly in charge ALAN STRONG, formerly with the and September. Lois Berg of the script staff of WWAE, of he night press desk of CBS in department will marry Robert John- ard Dunavan, chief announcer of Nantucket Players and director of In- boy born Ne York, has been appointed pub - ternational Productions. has joined the son, Standard Oil Co. account execu- WWAE, is the father of a lici y director of WJSV, CBS af- announcing staff of WOV, New York. tive, on Aug. 13. Marrie Fleck, head July 15. fili e in Washington. He replaces Bill of the network's Hollywood music HARKINS, formerly a Slo um. who has been transferred to HELEN BAYLIS, receptionist of library, and Clark Casey, CBS sound PETER J. have script writer with both CBS and NBC Ne York to handle special events WOR, Newark, recently was married effects engineer, set Aug. 19 for has joined the announcing staff of and sports. to Raymond Richard Withey, air - their wedding. Meredith McCubbin of WBTM, Danville, Va. He is to marry conditioning engineer, in Elmhurst, the production division, and Thomas in CH IS YACICH, musician at WWL, Long Island. A. Nolder, San Francisco bond broker, Virginia Greenhaw, of Washington, Ne Orleans, recently placed four will marry on Aug. 31. James Murphy, mid-September. for publication DARLINGTON, announcer tuns with Rialto Mu- ERWIN sound effects engineer, and Adlynn SAM HAYES, Hollywood commen- sic Corp.-"Life Is a Mighty Long of WRVA Richmond, Va., was given Craig, former film actress, have an- Ti e", a leave tator, takes the part of a fight an- "We Will Meet by the Bend of absence recently in order nounced Sept. 3 as the date of their nouncer in the Warner Bros. film, in the River ", "The Little Green to substitute for Ralph Edwards in wedding. Elizabeth Heineman, sales Mo nd announcing NBC Against "City For Conquest," to be released on the Hill ", "When There's the show, department secretary, and Bradford shortly. Te rs in the Eyes of a Potato ". Writ- the Storm. Swope, special investigator for the ing songs for the last 20 years, Yacich ADA BETH PEAKER, of the talent U. S. Farm Security Administration, AL STEVENS, announcer of WFIL, has had about 50 published. staff of WHO, Des Moines, is the will take their vows Sept. 4. Philadelphia, is sporting a bandage H si' ALD GOODMAN, formerly head author of "Years From Now ", a song over his eye and owns a new car as recently accepted for publication by a result of a head -on collision while of i, e artists bureau of KVOO, Tulsa, HARRIET HESTER, educational di- has oined the program and announcing Broadcast Music Inc. driving July 12 with his wife and chil- rector of WLS, Chicago, has been dren. They all escaped with scratches. eta of WFAA, Dallas. MERRILL MULREADY, chief an- added to the summer school faculty D ID CONNOR has joined announcer of KSCJ, Sioux City, Ia., for of Northwestern U where she will RUS BISHOP, formerly staff organ- the the last two years, has resigned as of conduct a course in "Music Education with WCCO, Minneapolis, KLZ, no . cing staff of KGNF, North Platte, ist Ne Aug. 9 to take journalism at the U for Rural and Village Schools." Denver, and KSCJ, Sioux City, has of California at Los Angeles. Gay been named staff organist at WBBM- H. KALTENBORN, news analyst, Fergason, formerly of KABR, Aber- DOUG CARTER, former free -lance CBS, Chicago, by Musical Director deen, and S. D., actor of Chicago, has joined the an- is the other be the chief speaker at the AFRA KUSD, Vermillion, nouncing staff of WJHO, Opelika, Milton Charles. Dave Bacal be . fit in the Auditorium Theatre. has joined the KSCJ announcing staff. staff organist. Ch cago, on Aug. 8. His subject will Ala. be, 'We Look at the War". TOM KRITZER has joined the mer- GEORGE HEINEMAN, newest mem- STUART MIMS, author of "Russian chandising department of KGNC. ber of the WBBM, Chicago, news- Bank ", Broadway stage show, has D ' OTHEA O'HERON, formerly of Amarillo. Tex. room staff, has been awarded a full joined the announcing and production the stenographic department of NBC - WAYNE C. BYERS, program direc- scholarship in the School of Speech of staff of WAPI, Birmingham. Ch cago, has been named assistant sec - tor of WHLB, Virginia, Minn., is the Northwestern U. He is a third year DOROTHY ROBERTS, formerly of ret ry to S. N. Strotz, head of NBC father of a boy born early in July. man at that school. Ce tral Division, replacing Alice Bar- KGNF, North Platte, Neb., has joined ro , resigned. Georganne Huxley, ste- BILLY ROSE, formerly of WGY, JOE HERGET, formerly continuity the continuity department of KFBB, no rapher, replaces Margaret E. Huff- Schenectady, and WQDM, St. Albans. director of WSAZ, Huntington, W. Great Falls, Mont., along with Ruth of KWNO, Winona, ma , resigned, as assistant supervisor Vt., has joined the announcing staff Va., has joined the new WBRW, Heggin, formerly of udience mail. of WCAX, Burlington, Vt. Welch, W. Va., as program manager. Minn. P ge 84 August 1, 1940 BROADCASTING Broadcast Advertising BOB CUNNINGHAM, formerly as- SIDNEY MOFFETT, new to radio, sistant program director in charge of has joined KRIC, Beaumont, Tex., Mendel Jones Appointed traffic for WBBM -CBS, Chicago on as assistant to Franklin Whitehead, Wynn's Thrill July 19 was transferred to CBS New program director. New also to the Manager of New WAKR York, where he will assist Gerald staff is Irene Mitchell, in charge of DICK WYNN, announcer of ALTHOUGH the starting date has Maulsby in traffic and general super- special sales. KSFO, San Francisco, played not yet been fixed, S. Bernard Berk, vision. His successor in Chicago has a role in a real life thriller not been named. HARVEY HELM, formerly Holly- who will be operator of the new wood gag writer for Burns if Allen, recently when he found him- WAKR, Akron, has announced the WALTER COMPTON, MBS presi- has joined the writing staff of the self practically in the center appointment of dential announcer and news commenta- CBS Al Pearce á His Gang program, of a gun battle between a hold- Mendel Jones as tor of WOL, Washington, on July 22 sponsored by R. J. Reynolds Tobacco up man and a store proprie- married Frances Miller. Co. (Camel). general manager. tor. One bullet struck a pass- Mr. Jones, who FRANCIS B. SCHIFFER, account- JULIA MEDLOCK, formerly public erby, who was dropped to the has resigned as ant of WELI, New Haven, Conn., on relations director of Kellems Products pavement, wounded in the ab- production man- Aug. 17 is to marry Helen McHough. and the Allerton New York Corp., has domen. Wynn dashed for the joined Tom Fizdale in charge of ash- a g e r and pro- CHARLES GUSSMAN, author of the ions. She was previously radio director nearest policeman and then gram director of NBC serial. Li'i Abner, is the father of the San Francisco Chronicle. ran back to the scene of the WCKY, Cincin- of a girl born July 8. Mrs. Gussman shooting. The holdup man was nati, has already is the former Mary Young of the Zieg- CAPT. BILL ROYLE, nationally captured. feld Follies and Ballet Russe. known in radio, is in the Veteran's reported for duty Hospital, Sawtelle, Cal., recovering in Akron, work - PAUL MOSELEY, recent graduate from a serious illness. bl r. Jones of Minnesota U, has the an- i n g from Mr. joined HAL MOON has been named chief offices in Second Na- nouncing staff of KFJM, Grand Forks, JOE PARKER, NBC Hollywood pro- announcer and Frank McIntyre news Berk's law the N. D. In addition to studio duties, he ducer, and Betty Hill, film singer and editor of KGVO, Missoula, Mont. tional Bank Bldg. It is hoped to is assisting Elmer Hanson on baseball actress, were married July 22 in Tia- Verne Sawyer, formerly of KVI, Ta- have the station, which will operate broadcasts and has taken over the juana, Mex. coma, Wash., has joined KGVO as with 1,000 watts fulltime on 1530 daily KFJM Sports Review. WILLIAM CASS, formerly of the sports announcer. kc., in operation this autumn. JOHN CONTE, Hollywood announc- WBBM -CBS, Chicago, continuity de- CHARLES WALTERS, program di- Authority to construct WAKR er of the NBC Kay Kyser's College of partment, has left for New York where rector and chief announcer of WRDW, was first granted in August, 1938 Musical Knowledge, sponsored by he will assist Lester Weinrot in writ- Augusta, Ga., recently married Mil- but opposition held it up and a re- Lucky Strike, has relinquished that as- ing and producing Meet Mister Meek, dred Brooks, formerly of the conti- grant was issued last January. Mr. signment to Ken Carpenter. Conte will weekly quarter -hour CBS serial. nuity department of WMC, Memphis. Berk, who heads Summit Radio undergo a screen test at Warner Bros. and later fulfill stage assignments. TAMARA ANDREEVA, CBS New RALPH CAMARGO, announcer of Corp., the licensee, owns the city's York fashion editor, is being trans- KOIN -KALE, Portland, Ore., is the largest wholesale and retail sport- BYRON PALMER, formerly of the ferred to Hollywood to handle styles father of a girl born in mid -July. ing goods firm, in addition to which CBS Hollywood junior staff, has and women's news. law. His new manager joined KFAC, Los Angeles, as news WILLIAM JEFFRAY, formerly of he practices editor. Morton Block, formerly of EDWARD A. CLELAND, for the last the radio department of Geyer, Cornell is a veteran of many years in radio, KERN, Bakersfield, Cal., has joined six years with WINS, New York, has & Newell, New York, has joined the having started as a band leader KFAC as announcer. joined the continuity staff of WBBM- announcing staff of WAAT, Jersey and then served as salesman with CBS, Chicago. City. Mr. Jeffray also writes a syndi- the old WEDH, Erie, Pa., and the GENE EUBANKS, formerly NBC cated musical column via State -Wide old WJAY, Cleveland. Mr. Berk Chicago producer for five years, is now DON FORBES, Hollywood commen- Features. in Hollywood where he plans to re- tator on the NBC Richfield Reporter, also announced the appointment of locate in radio. He is a pioneer in West sponsored by Richfield Oil Co., plays HALL BRADLEY, well known in Don Dayton, local radio man, as Coast radio and motion pictures, hiv- the role of a football announcer in a radio acting, has joined the announc- chief engineer of WAKR. ing made his home in Hollywood for film being produced by 20th Century - ing staff of KMPC, Beverly Hills, many years before going to Chicago. Fox Studios. Cal. MRS. EDWIN PETTIS, sister of HAL FIMBERG, Hollywood radio BEN ALEXANDER, NBC Hollywood JESS KIRKPATRICK, announcer of Burridge D. Butler, president of writer, has been signed by Republic commentator, portrays a fight an- WGN, Chicago, is featured on the WLS, Chicago, and publisher of Studios, that city, to script "Belle of nouncer in a Universal Studios film cover of the July issue of Golfing mag- Prairie Farmer, died July 9 at her Atlanta ", which will be filmed shortly. now being produced. azine. home in Grand Rapids, Mich. 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Test in Supreme Court L s dies First ... as News Listeners, Too Is Possibility in WCPO Appeal of WCOL Grant CB Finds Fair Sex NEW indication of an eventual Supreme Court test of the author- aith fully Follows ity of the FCC to curtail coverage Broadcasts of existing broadcast stations thr o u g h assignment of other By JOHN J. KAROL transmitters on the same channel, CBS Market Research Counsel without the formality of a hearing, URING the last two years, was given July 20 with a second there has been a large in- FCC denial of a petition by WCPO, crease in the number of Cincinnati, against assignment of news heard over WCOL, Columbus, on its channel programs [BROADCASTING April 15]. the radio. This has resulted in WCPO, operated by Scripps - spec lotion by the broadcasting Howard Radio Inc., originally had corn anies and news sponsors on appealed from the FCC decision of how much and Oct. 10 granting WCOL a con- what sort of aud- struction permit without hearing ience these pro- for assignment on 1200 kc. with 250 grams reached. watts unlimited time, involving a How many peo- shift from 1210 kc. The Cincinnati ple listened a n d PROBLEMS OF HOUSEWIVES and how to go about solving them, was station claimed its service would just how many the topic when these three nationally -known home economists got to- be reduced and sought a hearing of them were gether in Southern California to compare notes. They are (1 to r) Beth or rehearing. When this was de- women. Bailey McLean, head of the home makers department, Swift & Co., nied, WCPO took an appeal to CBS has just Chicago; Norma Young, director of the daily Happy Homes program on the U. S. Court of Appeals for the collected and col - KHJ, Los Angeles, and Verna Miller, home economics department direc- District of Columbia, against the Co., Their discussion, in part, was televised r. Karol lated the results tor of Frigidaire Dayton. issuance of the construction per- of many studies over the Don Lee television broadcasting station W6XAO, Los Angles. mit. With the action of July 20, by different investigators which denying its second petition for re- thr light on the subject hearing or hearing, WCPO, through of how FIRST went to sports news, showing that Paul M. Segal, now WO en felt about news broadcasts. CHOICE its counsel, News 36.4% men will be boys.) plans to appeal to the appellate CB researchers took charge of Here's the complete result of the the arshalling Popular Music 25.3 court from the issuance of the of facts, both past Short Plays . 18.0 survey: license to WCOL. and present, and the woman -hunt Classical Music 18.0 Sports 4.0 MEN WOMEN In its new decision the FCC said was on! it denied the WCPO petition be- The data thus far, which had Pop. Music.__ 77.0 Pop. Music __ 60.0 More and More Facts Melodrama ___ 48.1 News Bulletins 33.4 cause it "merely suggests that shown that women not only were Comedy 40.6 Semi -Class. Mu- operation by WCOL under the I country, in city, on farm and interested in the news but pre- Sport News 39.7 sic 30.0 grant results in interference in pe- in actory News Bulletins 86.6 Household 27.3 the researchers have ferred hearing it over all other Melodrama 25.9 titioner's present service area, but gat ered more and more facts on programs, had been collected in sets forth no facts in any way in- ne -listening. From By now pretty well satisfied that Providence, mid -western cities. For a more cos- the urban woman of America list- dicating that the Commission R. , to Madison, Wis.; from Phil - mopolitan view the hunt shifted its ened whenever news sent on the erred" in concluding that public ade hia to the "typical prairie operations to Philadelphia. interest would be served by the Sta e" of Kansas, the questions air, the research boys wanted to grant." wer Scouts on the Job check the rural area, to see what asked, over and over again: the farmer's daughter (and wife) hat type of radio program do Here the Philadelphia Council of listened Plans for New WKPA you like best ?" the Boy Scouts of America loosed to, when there was noth- here do of ing better to do. TENTATIVE plans for WKPA, you ordinarily get their Eagle Scouts, and those in New mos of your news ?" lesser rank, on some 35,000 unsus- News in Kansas daytime regional outlet d many other questions The same ques- Dr. Harrison B. Summers, of Kensington, Pa., near Pittsburgh, in the pecting citizenry. to go on the air about Sept. 1 sa vein, with perhaps slightly tion which had been used out west Kansas State College, sent his re- were announced by the station's re- diff rent syntax. All of them con- was repeated in these thousands of search staff into the fields of Kan- cently appointed general manager, cer ed news and women. personal interviews: Which type sas, to discover the first five pro- Les Ryder, formerly of WPID, group of these researchers of radio program do you prefer? gram choices of 9,335 men and Petersburg, Va. Authorized by the fr m O 1. i o State University At the conclusion of this survey, women on the farms and in the FCC June 25 to operate with 250 tac led the city of Dayton, armed the Boy Scouts found that they towns of that State. watts daytime on 1120 kc., the sta- wit 18 radio program classifica- really had done their good deed News broadcasts were the first tion was granted to the Allegheny - do and asked men and women in helping to do away with a choices of town men and women, Kiski Broadcasting Co., a group of enc untered there to check their faulty axiom -that men might be and farm women; second choice, seven local business men and city five favorite types of programs. more interested in the news than by a narrow squeak, of the farm officials, each holding equal inter- Ne s won overwhelmingly with women. For the Philadelphia story men, beaten only by weather in- ests, and headed by C. Russell bot sexes; 81.5% of the men pre - showed that almost as many wom- formation, (which is considered Cooper [BROADCASTING, July 1]. fer "ng that type of radio program, en were interested in news pro- news by many). Eighty -eight per- Selection of the station personnel 79. % of the women favoring it: grams as men, and that women fa- cent of the first place choices of has not yet been completed. Stu- RCA MEN WOMEN vored news programs over other the town women went to news dios and transmitter will be types of radio programs even more broadcasts, against 85% of the equipped throughout. New 81.5 News 79.7 Corn y 63.7 Drama 54.1 than men! It seems that men, town men's choices, while 90% of Pop. Music.__ 57.8 Comedy and judged by their radio entertain- the favored ballots of the farm WHKY Staff Completed Pop. Music_ 63.4 ment choices, are more escapist women put news broadcasts in JOHN McALLISTER, formerly of at survey was taken of both than the weaker sex. The women first place. Ninety -one percent of WBT, Charlotte, is manager of the sex s, so when the researchers want to know what's going on! the farm men registered their pref- new WHKY, Hickory, N. C., au- mo ed on to Madison, the question In choosing their first five favo- erence for news broadcasts, 1% thorized last September by the wa asked only of housewives. (In rite types of programs the women more than the farm women, but FCC to operate on 1370 kc., 250 thi way any desire of women to of Philadelphia put netos bulletins 92% of the first choices of the watts fulltime. James McClendon, sho off their knowledge before second only to popular music, farm men were given to weather previously with WSTP, Salisbury, me would be eliminated, and there ahead of all the rest. On the other information, so that the farm wom- N. C., is program manager; Orville wo ld be no compulsion to say hand, the Philadelphia men, who en actually preferred news broad- C amp b e 11, assistant commercial first, casts above all others, while their manager; E. S. Long, formerly of "ne " because it sounded more also placed popular music WSPA, Spartanburg, and WGNC, int lectual, and would impress could do no better with news bul- better halves put it second to the weather. Gastonia, chief engineer; Wesley the r menfolk.) Ten programs letins than place them fifth. (This of course, is un- I. Nodine, assistant engineer. An- wei listed, and the favorite five In actual percentages the men derstandable, since the farmer is nouncers are Bing Bennett and we to be checked. and women were closer than a highly dependent on weather news Weston Hatfield. An RCA trans- hen the dust of the pencils had photo finish. 33.4% of Philadel- each day, else his earning power mitter with Western Electric re- bee cleared away, news again led phia's women picked news bulle- and livelihood would be rather producers, Fairchild turntables, all he rest, being the first choice tins as their second choice in radio speculative. If weather informa- and Collins console is being used. of 6.4% of the women, against programs, while 36.6% of the men tion, which is actually "news ", A Truscon tower is located atop 25. % for the second choice -pop- favored this type of show, landing were to be included in that cate- the Hotel Hickory, adjacent to the ula music: it only in fifth place. (Fourth spot (Continued on page 184) studios.

Pa e 86 August 1, 1940 BROADCASTING Broadcast Advertising tc e thought this was terrific...but LOOK- W

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BROADCASTING Broadcast Advertising August 1, 1940 Page 87 paigns are booked for this fall Dr : ft to Deplete than were on the air last year, Joins Regiment, Woman Manager in Charge including a fair number of Ca American and Canadian advertis- ada Stations ers new to Canadian networks. Prepnderance of Youthful Reasons given for this growth include the fact that some Canadian Pers i nnel Vital Factor advertisers are nationalizing their AS HE NUMBER of Canadian regional distribution, are making broad : sters enlisting in the army radio advertising appropriations conti ues to grow, Canadian broad- on a yearly instead half -yearly caste s are faced with a problem of basis, and are turning from spot deple ed staffs during the next few to network campaigns. mont s. Conscription of single men While there have been no com- from 1 years up starts late in Aug- mercial wartime programs devel- ust ., early in September. Con - oped, it is believed in some quar- scrip on has been legislated in ters that some angle of the variety Cana ; a for home defense, enlist- program may be developed featur- ment for overseas service still being war songs and sketches. Most ing o a voluntary basis. agency executives are of the opin- O es of the Canadian Assn. of ion, however, that enough talk and Broa casters are daily being news about the war are carried on queri d by broadcasters for infor- the air, and that listeners want mati , but at this writing no gov- other radio entertainment on com- ernm nt regulations have as yet mercial programs. been released on dates when con - The quiz show is felt by some to scrip ion registration starts or be on the way out. Until the spon- what classes will be called up. Most sored newscast situation (there is stati s will be heavily affected, in strong newspaper-backed move- asmu h as most staffs consist ment for the elimination of spon- large y of young men. One group CALLED TO THE COLORS, Lieut. J. Don Buchanan (left), owner and is manager of CKPC, Brantford, Ont., has left the station in charge of sored newscasts in Canada) of s = tions has practically its entire his finally settled in August, national staff within the age limits, with Miss Evelyn Feely "for the duration ". Lieut. Buchanan has joined advertisers plan to use other pro- man of the staff single. The Cana- regiment of the Canadian Active Service Force. Miss Feely becomes gram material. There are two Can- dian Broadcasting Corp. is simi- Canada's only woman station manager. She began with CKPC as secre- ada -wide sponsored news services larly affected, as much of its staff tary to Lieut. Buchanan seven years ago, and has served as announcer now on the air in the Dominion, consists of men under 30. and commentator under the name of Martha Lee. For the last few years big have she has been program director. and other advertisers No Exemptions shown an interest, when the situation clears. At the outset of the war, it is Transcriptions and Elections learn - d, a register was made by the THE BUSINESS OUTLOOK : CANADA CAB of all staffs of all privately - Despite increased customs duty owne stations, and forwarded to and the difference in Canada and Otta a for reference purposes. At By JAMES MONTAGNES industries booming, all surplus cur- United States dollars, transcrip- also announced rent would be industrially needed, that time it was RADIO advertisers have not and tion shows continue to be imported that he CBC staff and the techni- and so that organization dropped into Canada. The transcription cal ifs the private stations do not plan to stinb on commercial its radio plans. of radio advertising just b e c a use sales of imported shows are on woul be exempt from war serv- Canada is at war. That is the con- To make up for the few aban- a par with last year, before war s was consid- ices s broadcasting sensus after a survey of Canadian doned campaigns a number of new outbreak, according to one large ered an essential wartime service. broadcasters, advertising agencies large campaigns were started dur- importing firm. On the other hand, The situation has changed, and the and station representatives. The ing the last spring and in the early custom - made transcriptions in gove ment conscription for home spot broadcasting and the network summer. These were transcription Canada are continuing in demand, defe se regulations does not allow broadcasting pictures both look campaigns on a Canada -wide basis, one special set recently made be- exe rtions. good in Canada, with an increase more than making up for the few ing for a food firm with an Italian Pr sent government - announced expected for autumn business this abandoned campaigns. And for name to tell its all-Canadian own- conscription for home defense plans year as compared to last year. As this autumn, agencies mentioned ership story in 13 Canada -wide call or a training of about six one leading time buyer stated: that a growing number of accounts musical broadcasts. wee :, some in evening time, some "Everything points to a normal which never or only slightly used The war actually benefited Ca- in ca p. Employers are to continue increase in spot and network time, radio in the past, are planning nadian broadcasters this past to .Id positions open for men the same normal increase which fair -sized campaigns to take ad- spring when Canada held a federal calle up, to pay full salaries or has been evident the last five vantage of greater employment in election. Past elections saw the mak up the difference between years." That speaks plainly for Canada with war industries speed- cancellation of commercial broad- arm pay and their regular sala- radio advertising in a country at ed up in recent months and con- casts to clear time for network ries, as conscripts will not be paid war for nearly eleven months. siderable drops in the relief rolls. election talks. This time, with war for ;ependents while in training. Spot Holds Up Well According to the figures of one control on election broadcasts by Cons ripts can voluntarily join the large station representative firm the CBC, and each election talk, Can dian Active Service Force. It is as yet too early for many bookings have increased during the local and network, having to be ap- It is understood there will be of Canada's radio advertisers to first ten months of the war by proved by the CBC, broadcasters sor cooperation between the gov- have finally arranged for their 20 %. As this representative has found that less commercial broad- ern ent and industries, including fall schedules, but advertising agen- stations throughout Canada, it casts had to be cancelled for net- broadcasters, so that entire staffs cies are busy with the Canadian gives a clear indication that there work election talks, although there will . of be depleted for home de- Broadcasting Corp. station repre- is no falling off in spot broadcast- were as many as in the past. Re- fens training. In addition to the sentatives and stations for time ing. The same executive stated that sult was more money for the sta- cons ription of young men, there schedules for the regular radio ad- only a few days after Prime Min- tions. will also be voluntary evening vertisers and for a number of ad- ister Churchill's broadcast of July With prospects of increased trai ing in militia units similar to vertisers who are trying radio for 14, advertisers who had held back business this fall, advertising the nited States National Guard the first time. No executive inter- in recent weeks from new cam- agency executives report that spe- regi ents with camp training for viewed was pessimistic on the ra- paigns because of the war situa- cific time is constantly becoming thos able to attend. This is for dio advertising picture for the last tion were showing restored confi- more difficult to obtain on individ- mar 'ed men and those not called months of 1940. All opined that it dence in the future and getting ual stations, while network time is in c.nscript classes. would be as good and possibly bet- ready to sign autumn campaigns. considered so hard to get that "a ter than last fall. Enlarged shoehorn is needed ". held up Appropriations Snot broadcasting has All in all, it looks as if the war ore Auto Radios in Canada well in Canada despite the war. In addition to new radio adver- Few advertisers found it neces- tisers coming on the air, agency will mean excess profit taxes for AU I radios took a boost in Canada sary to curtail or abandon their executives and station managers most Canadian stations, instead of in 1'39, according to figures just re- plans radio, though a few did. report that appropriations of reg- a slump in radio advertising as lease by the Radio Branch, Depart - for men. of Transport, which reports a These were mainly companies who ular radio advertisers have in a expected in some quarters when total of 35,578 auto radios licensed in imported their products and were number of cases been enlarged, and war broke out last September. the seal year ending March 31, 1940, not sure of deliveries in quantities expansion is still continuing to as .mpared to 28,844 in the previous large enough to warrant radio ad- take place. There is a more than fiaca year. Ontario accounted for 42% vertising. One was a tea company, normal inquiry for small regional WDEF are the call letters assigned by of t e total number licensed. Every branch of an English concern. An- and larger custom-made networks, the FCC for the new local station in prov nee showed an increase except least one sponsor will broad- W. Engel, On :rio. Free radio licenses were other, as an example, was an elec- and at Chattanooga which Joe gran ed to 4,699 blind persons in tric public utility with an educa- cast intercollegiate football games president of the Chattanooga baseball Can da, as compared to 3,926 in the tional campaign to stimulate use on regional networks. club, has been authorized to construct prey dus year. of more electric current. With war More national network cam- [BROADCASTING, July 15). P e 88 August 1, 1940 BROADCASTING Broadcast Advertising 1

NAB LANG-WORTH MUSIC LIBRARY SERVICE is recorded by

Columbia engineering has developed Yes, we have even had a complaint a transcription which is incomparable from a program manager who wrote: in tonal fidelity. . "These new NAB -Lang -Worth transcriptions are making me trouble. During the past five months we have They are so real they embarrass my seen blase union musicians thrill like live orchestra!" "school- boys" at first hearing a When the agreement between NAB Columbia reproduction of their work. and Lang -Worth was signed, Lang - We have enjoyed the sensation of Worth pledged itself to provide a being forced to telephone a broad- Radio stations with transcription service of the highest possible tech- casting station to prove to an adver- nical excellence at the lowest pos- tiser that the "live orchestra" he sible cost. thought he was listening to, was a NAB- Lang -Worth transcription. That Service is NOW ready for YOU!

LANG -WORTH FEATURE PROGRAMS, INC. Exclusive Producers of NAB -Lang -Worth Music Library Service 420 MADISON AVENUE, NEW YORK, N. Y.

BROADCASTING Broadcast Advertising August 1, 1940 Page 89 Bushnell Joining BBC P CA Vancouver ONE OF THE FIRST To Operate Shortwave R. KFH Baseball Quiz Marks dio Session 125th Broadcast Services for America ERNEST L. BUSHNELL, Ca- Is Big Success A PIONEER quiz show, Quùzer super- Baseball, recently completed its nadian Broadcasting Corp. Felti: Committee Brings U. S., visor of programs at Toronto, has 125th weekly broadcast on KFH, been loaned to the British Broad- Can dian Radio Delegates Wichita, under the cooperative casting Corp. to sponsorship of its original four y LINDSEY SPIGHT* develop shortwave backers. Broadcast from the stage services directed BRO DCASTERS from the Unit-. of the local Civic Theatre, the con- towards North ed S ates and Canada, as well as test feature simulates a real base- America, the CBC West Coast advertising and agen- ball game, with Larry Stanley, announced in Ot- cy r presentatives, who attended sports announcer, supplying play - tawa July 18. He the dio departmental of the Pa- by -play color. Prizes from $25 up was to proceed to cific oast Advertising Club's As- to more than $100, built up cumu- England within a socia ion in Vancouver, in mid -July latively, are awarded in addition to few days of the left I e session feeling more world- regular prizes by O. F. Sullivan, announcement, his ly -wise on commercial radio. That theatre manager. third trip over- was because the departmental, For the broadcast Vernon Reed, seas since the out- Mr. Bushnell whit concluded the business ses- KFH program director, distributes break of war. His two previous sions of the 37th annual PACA to audience participants miniature trips were to organize CBC pro- cony +ntion, was the best attended baseball bats, numbered to corre- grams from England, including spond with particular questions. of a 1 special functions and was JUST LIKE CASEY was Clair news talks and broadcasts of ac- haile as the most successful ses- Each question is good for one, two, tivities of the Canadian armed sion Shadwell, program director of three bases or a home run, if an- in recent years. WSAI, Cincinnati, as he strained forces in England. D ised swered correctly, depending upon close under the chairmanship into this high- swinging third strike its difficulty. A single pays the Because of the present as- of . gh Feltis, commercial man- during a baseball game at the big sociation of the CBC and BBC, ager of KOMO -KJR, batter $1, with a home run worth Bushnell will retain his title as Seattle, and picnic given July 14 under auspices $4. The special awards are given a co mittee of West Coast broad - of the Cover Pullers program of CBC program supervisor, and will cas s, the for answers to questions pertaining keep in close contact with George program was designed WSAI. More than 2,000 persons, to a picture at the theatre. Listen- to ve delegates from the States members of the Cover Pullers Club Taggart and Charles Jennings, his an of the ers get $1 and two theatre passes at Toronto, under the i.ea problems of Canadi- and their guests, attended this first for questions used on the program. assistants an . same his roadcasting, particularly un- annual jamboree, engineered by The feature was originated by E. F. arrangement as during der e stress of war conditions. A Batsman Shadwell and Layman two previous trips to England. list Scraper, KFH sales manager, and Mr. in of representative speakers Cameron, m.c. of the early morning is being presented in several other Bushnell has been radio opened discussion on major indus- program. theatres and stations. The program, since 1921 when he first sang over . roblems. Toronto try distributed by Civic Enterprises the former CFCA, onetime Daylight Time is Star station. Born on a farm near Issue unstable rate structures. The con- Inc., Wichita, copyrighted. Port Perry, Ont., on Nov. 19, 1900, A subject of great importance to vention was also glad to learn from he graduated from the University Paci e Coast broadcasters and ad- him of the agencies active interest of Toronto's Conservatory of Music vert sers- daylight saving time - and cooperation with the indus- Assist for Hodges in 1922, for the next five years was fully discussed with the ex- tries' fight for broadcast music. RUSS HODGES, sportscast- toured Canada and the United pect d sympathies for elimination Dr. Frank J. Clancy, formerly er of WBT, CBS affiliate in States with a male quartet, and in of t e summer differential, which director of the bureau of investiga- Charlotte, N. C., should share January, 1927, formed one of the put Eastern originations into the tion of the A. M. A. and now a honors for the two-hit shut- first radio advertising agencies in Coat an hour earlier. It was con - practicing Seattle physician, bril- out game recently pitched by Canada with Charles Shearer, now clud d that the PACA convention liantly satirized radio medical copy Buck Newsom of the Detroit assistant radio censor at Ottawa. was not the place to take positive from the standpoint of scientific Tigers over the Washington At the same time Bushnell assumed acti n, and the radio delegates pro- fact. His talk, illustrated by re- Senators. While broadcasting, joint managership of CFRB, To- pose to raise the question at dis- cordings of actual commercials, Hodges heard that Newsom ronto. In 1930 he was made man- tric meetings in San Francisco from an entertainment standpoint, was worrying about his fa- ager of Canadian National Carbon pre.aratory to the NAB conven- was generally considered the out- ther, ill with a heart attack, Co. (Eveready Batteries) station tion Aug. 4 -7. standing speech of the convention. and sent out good luck wishes CKNC, Toronto, now CBY, To- C P. MacGregor, head of the Underneath the humor and satire to the sick man. Newsom's ronto. Hol , ood transcription company was a sincere and serious charge sister, Ileen, heard the broad- In 1933 on formation of the Ca- of t at name, opened with a spirit- against some of our present copy cast in Hartsville, S. C., nadian Radio Broadcasting Com- ed lea for station managers and practice and many of the promi- phoned WBT that her father mission, predecessor of the CBC, he net ork support of Broadcast nent broadcasters present would had improved and wanted was appointed regional program di- Mu *c Inc. He reported the recent- like to see him included in the com- Buck to "stay in there and rector. When the CRBC became the ly c ncluded arrangements between ing NAB convention program in pitch." WBT phoned the news CBC in November, 1936, Bushnell BM , and the leading recording San Francisco in August. to Buck in the player's dug- became program supervisor. stu.ios to have available by the Charles Brown, Pacific Coast out in Washington and the NA : Convention 5,000 recorded sales promotion manager for shutout game resulted. Johnson Wax Shortwave piec - s and the guarantee by the NBC, Hollywood, explained the pa icipating recording companies working principles behind the Pa- S. C. JOHNSON Co., Racine, Wis., to rnish an additional 75 tunes cific Coast Hooper reports. His gen- of Lord & Thomas was elected on July 12 started two Friday per month prior to the expiration eral discussion of the quality and president of the association for the shortwave programs via NBC's of t e present ASCAP contracts at quantity of radio fact finding, coming year. Next year's conven- shortwave stations WNBI and the end of this year. which places it in the top of 20 tion was awarded to Santa Bar- WRCA, to promote Johnson's wax in South America. Series will run War American industries in appropria- bara. CBC Activity tions spent in research, proved sur- Members of the committee for 52 weeks. One program, in Portu- I the absence of Horace Stovin prising to most of the audience. the PACA radio departmental, in guese, is titled Hollywood Life and of BC, Toronto, who was sched- The writer attempted to sum- addition to Chairman Feltis, were features Iracema de Mallo, 7:15- ule to speak on "Regulation No. marize the preceeding speakers' re- Don Thornburgh, CBS, Los An- 7:30 p.m. (EST). The second pro - 13" which concerns the handling of marks from the strictly commer- geles; Lewis Allen Weiss, Don Lee - gram, Hollywood, is carried in me.ical copy in Canada, Ira W. cial standpoint. He gave examples MBS, Los Angeles; C. E. Hooper, Spanish with Olga Andre, 9:30- Dil orth, regional director of the of improving station management, New York; Sydney Dixon, NBC, 9:45 p.m. (EST). The scripts are Ca adian Broadcasting System, better rate practice and copy con- Los Angeles; John C. Kendall, at- prepared weekly in Hollywood, then spo e on "The CBC in Wartime." trol, coming in voluntarily through torney, Portland; Lindsey Spight, mailed to NBC in New York for This reflected the temper of the self regulation in the industry. John Blair & Co.; Walter Burke, translation into the proper lan- con ention which was keenly inter - McCann- Erickson, San Francisoc; guages and transmission to Latin est:d in comparing war sentiments Belding Elected President Walter Wagstaff, KDYL, Salt America. Erwin, Wasey & Co., New an international viewpoints from Chairman Feltis' technique in Lake City; Carey Jennings, KGW- York, handles the export adver- bot sides of the border. arranging an industry business KEX, Portland, Ore.; George tising of the company. . R. Gamble, managing direc- meeting rather than a show won Chandler, CJOR, Vancouver; Reg tor of American Assn. of Adver- many expressions of commendation Dagg, CKWX, Vancouver; Jack the broadcasters but Morse, Dan B. Miner Co., Los An- A HEARING has been ordered by the tisi g Agencies pr e s e n t e d the not only from FCC on the application of the Hunts- age cies' viewpoint towards radio the convention at large. It has set geles; Dick Lewis, KTAR, Phoe- ville (Ala.) Times for the facilities of as medium stressing particularly a pattern that will be difficult to nix; G. A. Wellington, Seattle rep- WBHP, Huntsville, 250 watts on 1200 the problems of cash discounts and excel at future radio department - resentative, K F A R, Fairbanks, ke. The Times is owned by the same als of the PACA. Alaska; C. W. Myers, KOIN, Port- interests that publish the Birmingham 'Heise Coast Manager, John Blair Don Belding, vice- president and land; Earl J. Glade, KSL, Salt News and Age Herald and operate manager of the Los Angeles office Lake City. WSGN, Birmingham. P 90 August 1, 1940 BROADCASTING Broadcast Advertising Oa44..,ON A SILVER PLATTER

.. . THE MARKET WITH mote money TO SPEND

Year in and year out, the prosperous WTIC market ranks with family purchases even topped the remainder of better- than -aver- the nation's best. The latest figures show this grand market age New England by 10.9%! ** more than ever at the top of the heap today. Here's a market that can and will buy your product-lots of it. Last year, for instance, the 420,895 families in our primary area alone had -and spent -84.3 % more money per family WTIC gives you this big, convenient, billion-dollar market liter- for consumption goods than the national average.* Their per ally on a silver platter!

*National Resources Committee * *Printers Ink Market Explorations

50,000 WTUC WATTS A "MUST" FOR A BIG JOB IN THE BIG SOUTHERN NEW ENGLAND MARKET The Travelers Broadcasting Service Corporation, Member NBC Red Network and Yankee Network Representatives: Weed & Company, New York, Chicago, Detroit, San Francisco

BROADCASTING Broadcast Advertising August 1, 1940 Page 91 WGAR, Cleveland Brown & Williamson Tobacco Corp., Louisville (Wings cigarettes), daily sa, thru BBDO, N. Y. THE (?us1Iflt1L OF Quaker Oats Co., Chicago (cereal), 4 sa weekly, thru Ruthrauff & Ryan, N. Y. Lever Bros. , Cambridge, Mass. (Rinso), 2 sa weekly, thru Ruth- BROADCASTING rauff & Ryan N. Y. Chrysler Corp., Detroit (Dodge cars), 6 sa weekly, thru Ruthrauff & Ryan N. Y. KDKA, Pittsburgh WMCA, New York Carter Products Co., New York (Ar- rid), 3 sa weekly, renewal, thru STATION ACCOUNTS W. H. Comstock & Co., Morristown, Wm. Wrigley Jr. Co., Chicago Small & Seiffer, N. Y. studio programs N. Y. (liniment), 78 t, thru Street (Spearmint gum), 36 sa weekly, Armour & Co., Chicago (Treat), 3 ap- & Reu- transcriptions & Finney, N. Y. 52 weeks, thru Vanderbie ap weekly, thru Lord & Thomas, t- Procter & Gamble Co., Cincinnati bens, Chicago. Chicago. sa -spot announcements (Lava soap), 5- weekly t, 52 weeks, I. J. Fox, New York (furriers). 70 announcements Stanco Products, New York (Flit), -transcription thru Blackett - Sample - Hummert, sa weekly, 23 weeks, thru Lew 5 t weekly, renewal, thru McCann - Chicago. Kashuk N. Y. Erickson, N. Y. Baldwin Laboratories, Saegertown, Foster -Milburn Co., Buffalo (Doan's KNX, Hollywood Pa. (Dwin), 26 sa, thru Don Strat- pills), weekly ta, 52 weeks, thru KHI, Los Angeles ton Agency, Cleveland. Street & Finney, N. Y. Dr. ' epper Bottling Co., Los Angeles Manhattan Soap Co. New York Fels & Co., Philadelphia (soap), 6 Dr. Ellis Sales Co., Pittsburgh ap weekly, thru Young & Rubicam ( verage), 5 so weekly, thru (beauty preparations) 26 sa, thru (Sweetheart soap), 50 sa, 3 weeks, T.:cy- Locke -Dawson, Dallas. 21 sp weekly, 39 weeks, thru Frank- Inc., New York. Smith, Hoffman & Smith, Pitts- -Frey & Co., Lan!endorf United Bakeries, San burgh. lin Bruck Adv. Corp., N. Y. Schwabacher Los Angeles F .:ncisco (bread), 10 ea weekly, Exchange, New York, 60 (chain stationery supplies), 7 sa Pittsburgh Institute of Aeronautics. United Shoe weekly, thru W. Austin th u Leon Livingston Adv. Agency, Pittsburgh (flying school), 2 sa sa weekly, 52 weeks, thru Klinger Campbell S Francisco. Adv. Corp., N. Y. Co., Los Angeles. weekly, direct. Roebuck & Co., Los Angeles Lindsay Ripe Olive Co., Lindsay, Cal. Philadelphia Co., Pittsburgh (elec- Egofoam Shampoo, New York, 6 ap Sears 6 weekly, Lord (retail merchandise) 30 sa, thru (. ives), sp thru tricity )K sa series, direct. weekly. thrn Rob Wheaton Radio & Thomas, San Francisco. Features, N. Y. Mayers Co., Los Angeles. E. L. Knowles, Springfield, Mass. Pacific Wil ., ington Transportation Co., Ave- (Rubine), sa series, thru Lawrence Warren Norge Co., New York Union Railroad, Omaha (rail lo , Cal. (pleasure resort), 6 sp (Farnsworth radio and television transportation), 3 sa weekly, thru M. O'Connell, Springfield. Caples Los w ekly, thru Neisser - Meyerhoff RCA Mfg. Co., Camden, N. J. (rec- sets), 5 ap weekly, 7 weeks, direct. Co., Angeles. I. ., s Angeles. ords, turntables, radios). weekly Lyon Van & Storage C.o., Los Angeles : (chain) 30 sa, thru H. Cole an Lamp & Stove Co., Los An- sp, thru Lord & Thomas, N. Y. WGY, Schenectady Chas. Mayne g es (electric stoves), 6 ap weekly, Co., Los Angeles. Baldwin Laboratories, Saegertown, th u W. Austin Campbell Co., Los KMPC, Beverly Hills, Cal. Wander Co., Chicago (Ovaltine), 4 A geles. Pa. (Dwin insecticide), 3 ap weekly, sa weekly, thru Blackett- Sample- Weston Oil & Snowdrift Sales Co., Ocean Park Amusement Corp., Ocean thru the Yount Co., Erie, Pa. Hummert Inc., Chicago. N w Orleans (Snowdrift), 6 ap Park, Cal., (amusement park), 6 P. Lorillard Co., New York (Rum - w ekly, thru Fitzgerald Adv. Agency, t weekly, thru Charles Davis cured tobacco), 2 sp weekly, thru WHN, New York N w Orleans. Agency, Los Angeles. Lennen & Mitchell, N. Y. Bilt:.ore Hotel, Santa Barbara, Cal. Bra -Moll Cosmetic Co., Los Angeles Procter & Gamble Co., Cincinnati Cushman's Sons, New York (bakery), (Ox dol), 5 sp weekly, thru Black- 5 sa weekly, 4 weeks, thru S. C. ( esort hotel), 3 sa weekly, direct. (cosmetics). 3 ap weekly, direct. Croot Co., Huc lson Sales Corp., Los Angeles Union Pacific Railway, O: m a h a ett- Sample- Hummert, Chicago. N. Y. Beacon Milling Co., Cayuga, N. Y. National Schools of New York, 6 sa, ruit juice), 6 sp weekly, thru (transportation). 5 sa weekly, thru t weekly, S bolts Adv. Los Angeles. Caples Co., Omaha. (animal feeds), 5 ap weekly, 13 52 weeks, thru Huber Service, Hodge & Sons, N. Y. Pro ter & Gamble Co., Cincinnati weeks, direct. Richardson Co., Philadelphia (U -All- John Irving Shoe Corp., New York, ( sash), 6 sp weekly, thru Pedlar WOR, Newark 21 sa, one week, & Ryan, N. Y. No mints), 2 sp weekly, thru N. W. direct. American Chicle Co., Long Island Ayer & Sons, Philadelphia. Rosen -Edison Co., New York (Wal- KSFO, San Francisco City, N. Y. (Chiclets), weekly sp, dorf Men's Clothing), daily sa, 52 thru Badger, Browning & Hershey, WBNX, New York weeks, thru the Piedmont Agency, Am rican Chicle Co., Long Island N. Y. N. Y. ty, N. Y. (chewing gum), 6 sa Sweets Co. of America, Hoboken. Wm. Wrigley Jr. Co., Chicago American Cigarette & Cigar Co., New ekly, thru Badger, Browning & N. J. (Popsicles), 3 t weekly, thru (Spearmint gum), 30 t weekly, 52 York (Pall Malls), 97 sa weekly, 2 ersey, N. Y. Biow Co., N. Y. weeks, thru Vanderbie & Reubens, weeks, thru Young & Rubicam, Lev r Bros. Co., Cambridge, Mass. Chicago. N. Y. Grove Laboratories, St. Louis (Bro- Prudential Insurance Co., New York, (.pry), 2 sa weekly, thru Ruth - mo- Quinine), weekly t. thru Stack - Jacob Ruppert Brewery, New York r. uff & Ryan, N. Y. Goble Adv. Agency, N. Y. 3 ap weekly, 13 weeks, thru Ben- (Old Knickerbocker beer), 12 ta Lev r Bros. Co., Cambridge, Mass. ton & Bowles, N. Y. weekly, 4 weeks, thru Ruthrauff & Procter & Gamble Co., Cincinnati ( ifebuoy soap) sa series, thru KYA, San Ryan, N. Y. illiam Esty & Co.. N. Y. Francisco (Oxydol), 5 sp weekly, 52 weeks, Glose Grain & Milling Co., Los An- Guaranty Union Life Insurance Co., thru Blackett - Sample - Hummert, KFI, Los Angeles g les (flour), 5 t weekly, thru Dan Beverly Hills. Cal. (life insurance), Chicago. Corp., Detroit 52 ta . Miner Co, Los Angeles. sp and sa, thru Stodel Adv. Co., Chrysler (cars), We nstein's, San Francisco (depart - Los Angeles. KMPC, Beverly Hills, Cal. and sa, thru Ruthrauff & Ryan, ent store chain), sa series, thru J. E. French Co. San Francisco Helms Bakeries, Los Angeles (chain N. Y. ng Adv. Service, San Francisco. (Dodge autos), 5 sp weekly, thru Blecho Co. Los Angeles (clothes home service), 9 sp weekly, thru bleach solution). weekly sp, thru Ch sler Corp., Detroit (Dodge), 7 sa, Ruthrauff & Ryan, San Francisco. Martin Allen Adv., Los Angeles. t ru Ruthrauff & Ryan, N. Y. Union Furniture Co., San Francisco Dan B. Miner Co., Los Angeles. Energy Research Associates, Los An- Planters Nut & Chocolate Co., Los (furniture) 6 ap weekly, thru Al- geles (D -B -G Tablets), 6 sp weekly, KYW, Philadelphia lied Adv. Agencies, San Francisco. Angeles (peanut oil), 5 ap weekly, placed direct. thru Raymond R. Morgan Co., Hol- Phi adelphia Dairy Products (Dolly lywood. adison ice cream), Philadelphia, KGO, San Francisco WQXR, New York Maryland Pharmaceutical Co., Balti- 1: sa weekly, thru Scheck Adv. Progressive Optical System, San Fran- Campbell Soup Co., Camden, N. J. more (Rem and Rel), 5 t weekly, envy, Newark. cisco (chain optical stores) 5 sp (consomme and madrilene), 18 sa thru Joseph Katz Co., Baltimore. Ma batten Soap Co. (Sweetheart weekly, thru W. L. Gleeson Agency, weekly, 10 weeks, thru Ward Wheel- s.ap), New York. sa series, thru Riverside, Calif. ock Co., Philadelphia. KECA, Los Angeles ranklin Bruck Adv. Corp., N. Y. A. encan Chicle Co. (chewing gum), People's Committee for Wilkie, Phila- ew York, sa series, thru Badger & delphia, (political), 13 ta, placed rowning, N. Y. direct. W. H. Comstock & Co., Morristown, Ex -Lax Inc., Brooklyn (laxative). 5 Y. (liniment), sa series, thru ta weekly, thru Joseph Katz Co., treet & Finney, N. Y. New York. Golden State Co. Ltd., Los Angeles KABR, Aberdeen, S. D. (Frizz), 3 ap weekly, thru Warren P. Fehlman Adv., Huntington Park, Ca ter Products, New Yerk (liver Cal. ills), 260 t, thru Spot Broadcast- g, N. Y. KQW, San Jose, Cal. Cr amette Co., Minneapolis (Cream - ttes) 100 t, thru John H. Dun- Los Angeles Soap Co., Los Angeles, 6 am Co., Chicago. sp weekly, thru Raymond R. Morgan Co., Los Angeles. WEAF, New York Loma Linda Food Co., Arlington, Cal. (Buckets), 40 sa. thru Lisle Sheldon Mi es Laboratories, Elkhart, Ind. Adv., Los Angeles. Alka Seltzer), 3 t weekly, thru ade Aiv. Agency, Chicago. KOA, Denver WABC, New York Skinner Mfg. Co., Omaha, Neb. (Raisin -Bran) 6 sa weekly, thru F .eral Life & Casualty Co., Detroit, "-and you boys work the other side of the street!" Ferry -Hanly Co., Kansas City. sa weekly, thru Green -Brodie, Pd. Adv. Dr. A. Reed Shoe Stores, Denver chain), weekly sa, placed direct.

P , e 92 August 1, 1940 BROADCASTING Broadcast Advertising WXYZ's `Ned Jordan' On the Line Sponsored by Candy Co. TRANSCRIPTION FOR YEARS KRE, Berke- ANOTHER of the WXYZ, De- ley, Cal., has suffered un- troit, serials originated by George TOPICS asked train sound effects re- W. Trendle goes commercial Aug. sulting from location of the 13 with the sponsorship of Ned /_ by die Southern Pacific mainline Jordan, Secret Agent, anti- espion- SOUTHERN COTTON OIL Co., New tracks within a block of the age drama, on WXYZ, WGR, Buf- LITTLE Orleans (Wesson Oil & Snowdrift) transmitter. falo, WLW, Cincinnati, WGN, through Fitzgerald Adv. Agency, that studios and TAILOR city, on July 15 started for 13 weeks Since the railway has been Chicago and Michigan Radio Net- participations six tires weekly in the using "canned" train effects work by the Walter H. Johnson combined Sunrise Salute and House- all over the Coast, Sam Candy Co., Chicago (Powerhouse wives Protective League programs on Styles recently sold it on the candy bars). The half -hour drama KNX, Hollywood. May Co., Los An- idea of KRE's picking up has been presented coast to coast geles (department store), in a 13- the actual sound of each over MBS Tuesdays at '7 p.m. week campaign which ends Oct. 19, passing train, preceded and (EST) for the last several months through Milton Weinberg Adv. Co., a on that city, also is using six -weekly par- followed by an S. P. plug for as sustainer and will continue ticipation in those programs. Other the particular train. The the network unsponsored except on new participating sponsors include pickups are made through a the stations mentioned. Coleman Lamp & Stove Co., Los An- mike anchored on the studio The program is produced by geles (air conditioning systems), thru roof. Pleased with the idea, WXYZ, which also has to its credit I DON'T care if this is the W. Austin Campbell Co., that city, Lord & Thomas, agency han- The Lone Ranger and The Green Navajo Reservation, Junior, I'm for 13 weeks ending Oct. 12, and dling the account, has placed Hornet, originated by Mr. Trendle, not going to buy that blanket. Schwabacher -Frey Co., Los Angeles president of the King- Trendle We're going get (chain stationery) for 52 weeks, end- a trial order for 260 spots. to one from ing July 5, 1941. W. Austin Campbell Broadcast Corp., owners of WXYZ some Indians in San Francisco. Co., is the agency. Lindsay Ripe Olive and operators of MRN. Franklin I distinctly heard your father Co., Lindsay, Cal. (olives), through SOUTHERN PACIFIC Ry., to in Bruck Agency, New York, placed say that the first thing he was Lord & Thomas, San Francisco, on troduce its new coach -tourist train the account. The program theme going to do at the Convention Aug. 5 starts daily participation in Tie Beaver between Portland and deals with fifth -column elements in was to visit the Standard Reser- those programs for 13 weeks. Hudelson San Francisco, is using 1- minute America and the efforts of Ned vation and sign a blanket con- Sales Corp., Los Angeles (Cherefresh transcribed announcements on KOIN Jordan, railroad claim agent, and tract! fruit juice), also has contracted for and KALE, Portland, handled by 13 -week participation starting Sept. Leith Abbott, advertising manager. his employer, J. B. Medwick, transportation tycoon, to combat them. THE STANDARD tribe? . . 2, placing through Scholts Adv. Serv- Opening with the sound of a passen- Oh, quite I ice, that city. ger train whistle. the short transcrip- tame, guess. You tions dramatize features of the train, can't keep on making wampum KIP Corp., Los Angeles (sunburn including its low -cost meals. Samuel R. Hornstein if you practise scalping the cus- lotion), seasonal users of radio, thru SAMUEL R. HORNSTEIN, 53, pres- tomers. As I understand it, Philip J. Meany Co., that city, in a TAYLOR -REED Corp., Mamaroneck, ident of Coast Fish Co., Wilmington, they're unsurpassed in the wax 26 -day campaign which ended July 31, N. Y., on July 22 started a test cam- Cal., and a pioneer in the use of craft. You see that Navajo ham- used daily transcribed announcements paign for its milk amplifier, Cocoa Southern California radio advertising, mering grooves on eight California stations (KMPC Marsh, using spot announcements died July 14 at his Los Angeles home into a silver KRKD KFOX KERN KJBS KDB thrice daily on WORL, Boston. If after a brief illness. Born in Cairo, tray? Well, you've often heard KFXM KIEV). the test proves successful, the cam- Egypt, he was educated in Japan and your father exclaim that at the paign may be enlarged. W. I. Tracy, came to San Francisco in 1908 to en- Standard camp they certainly GOLDEN STATE Co., Los Angeles New York, is the newly-appointed gage in the rice business. He later es- groove out some marvelous (dairy products), frequent users of agency handling the account. Southern California radio time, in a tablished his home and business in Los platters! test campaign to introduce Frizz, a SEABOARD FINANCE Co., Los An- Angeles county. His firm, for Balto prepared ice cream product, on July geles (auto and furniture loans), a Dog Food, was the first in Southern 15 started sponsoring for 13 weeks the heavy user of California radio time, California to use newscasts and spon- is sored "Uncle John" Daggett's Digest thrice - weekly quarter - hour, Word sponsoring six weekly participa- Hunters, on KECA, Los Angeles. tions in the Alarm Klock Klub on on KHJ 12 years ago, when that sta- Warren P. Fehlman Adv., Huntington KJBS, and a similar number in Rise tion was affiliated with the Los An- Park, Cal., services the account. á Shine on KFRC. In addition, the geles Times. Surviving is his widow, firm is using 42 spot announcements Mrs. Myrtle Hornstein ; two sons, McMAHAN FURNITURE Co., Santa weekly on KYA and 72 a week on William and Robert, and his mother, Monica, Cal. (retail chain), in an KRE. Seaboard Finance Co. is also Mrs. Charles Houghton. eight -week campaign ending Aug. 8, sponsoring a thrice weekly quarter - is sponsoring a six- weekly early morn- hour news broadcast on KSFO and VANISHING AMERICANS? ing quarter -hour commentary program BFI. An extensive fall schedule, with CHARLES 7. COWARD, formerly I should say not! Just a few featuring Fleetwood Lawton, on both new stations being added to the list, with Ralph H. Jones Co., Cincinnati, in charge of appliance advertising for weeks ago they claimed more KFI and KECA, Los Angeles. Ad is being planned. Smith & Bull Adv., members to their tribe than ever Carpenter Adv. Agency, Santa Monica, Los Angeles, has the account. the National Electrical Manufacturers has the account. Assn., has been appointed director of before, and since then I've read KELLEY KAR Co., Los Angeles advertising and promotion of the Kel- that they've adopted WCFL, ENERGY RESEARCH Associates, (used cars), consistent users of South- vinator Division of Nash -Kelvinator Chicago, WTNJ, Trenton, N. J.; Los Angeles, newly organized and ern California radio time, on July 21 Corp., Detroit. He succeeds J. Nelson WMJM, Cordele, Ga.; WTMJ, using radio for the first time, to itro- started sponsoring for 52 weeks a Stuart, resigned. seven Milwaukee; KVER, Seattle; duce D-B -G Tablets, a vitamin food -weekly quarter -hour sports news WHDL, WOKO product, in a test campaign is spon- program, with Ken Barton as com- J. SCOTT WEBSTER, formerly sales Olean; and soring six participations weekly in the mentator, on KECA, that city. The promotion manager, has been elevated WABY, Albany; WKOK, Sun- Andy á Virginia early morning pro- concern is also sponsoring a two -hour to advertising manager of W. & J. bury; WINN, Louisville; and gram on KMPC, Beverly Hills, Cal. Sunday morning program of recorded Sloane Co., Beverly Hills, Cal., chain WOI, Ames, Ia., which now Contract, ending Sept. 16 and placed popular music on that station, with a furniture and interior decorator con- makes a total of 261 braves! direct, is for nine weeks. similar six - weekly half - hour noon cern. broadcast on KFAC. In addition Kel- AH, THESE aboriginal crafts- ADOHR MILK FARMS, Los Angeles ley Kar Co. uses a one -hour program H. M. ELLSWORTH, formerly adver- men! Will you look at that Indian (dairy products), occasional user of of recorded classical music on the tising manager of Sterling Products building his little house ... with- Southern California radio, has started latter station five nights weekly. Smith Co., Easton, Pa., has been named ad- out tools without nails! And sponsoring a weekly 60- minute pro- & Bull Adv., Los Angeles, has the ac- vertising manager of Pennsylvania ... gram of recorded classical music on count. do you know, Junior, I heard Salt Mfg. Co., Philadelphia, and its your father say the Chiefs KHJ, that city. Contract is for 52 subsidiaries. that weeks, started July 5. Alfred Leonard MILES LABS., Elkhart, Ind. (Alka- at Standard have just construct- contributes interesting Seltzer), on July 15 started a sched- ed a whole new stories and ule of five -weekly quarter -hour tran- J. E. DAWSON last month was library COM- plana each program presented. Agency named manager of the Pacific Coast PLETELY FREE OF TACKS!! is Lord & Thomas, Los Angeles. scribed programs, Friendly Neighbors, on WLS, Chicago. Wade Adv. Agency, Division of the Wesson Oil & Snow- GENERAL DRY BATTERIES of Chicago, handles the account. drift Sales Co., sponsors of the NBC Canada, Toronto, on Aug. 31 starts RAINIER BREWING Co., San Fran- Pacific Coast network show Hato - as a test a live half -hour barn dance cisco (beer and ale), through Buchan- thorne House. He succeeded E. L. on CKNX, Wingham, Ont. Account an & Co., Los Angeles, in a summer Haynes, who retired after 20 years was placed by A. McKim, Ltd., To- campaign is using two spot announce- with the company. ronto. Canada Starch Co. Ltd., To- ments weekly on KGHF, Pueblo, and ronto (corn syrup) on Sept. 1 starts KVOR, Colorado Springs, and three AL C. JOY, advertising manager of Ase 2/0a.474calavalations daily noon hour Transradio newscasts a week on KFEL, Denver. Firm in ad- the Pacific Gas & Electric Co.. San six times weekly on CKNX, placed dition is using 15 weekly on KFKA, Francisco, which sponsors the 2 -hour 26n. ta St drr d? by Vickers & Benson, Ltd., Toronto. Greeley, Col. nightly Evening Concert on KYA, has RUTLAND FAIR Assn. has pur- RUSSELL MILLER MILLING Co., been elected first vice -president of the chased spots through August and Sep- Minneapolis, on Aug. 6 will start a Public Utilities Advertising Assn. tember to promote the Vermont State schedule of thrice-weekly quarter -hour Fair via WGY, Schenectady. WGY local shows, Name the Tune, on WLS, R. B. DONNELLEY, formerly of tayrduu!kado also reports thrice weekly participa- Chicago. Shows will be heard 10-10 :15 Vick Chemical Co., New York, has TAILORED TRANSCRIPTION SERVICE tions in its Market Basket sponsored a.m., Tues, Thurs. and Sat., for 39 joined Waitt & Bond, Newark (Black- by Baldwin Laboratories (Dwin) and weeks. N. W. Ayer & Sons, New York, stone cigars), as vice -president in CHICAGO HOLLYWOOD placed by Young Co., Erie, Pa. handles the account. charge of sales and advertising. BROADCASTING Broadcast Advertising August 1, 1940 Page 93 CAN DIAN NATIONAL Carbon Co. schedule the political parties can Ltd., Toronto (Eveready Batteries) secure more time for their money on J ly 15 expanded its Eveready and avoid offending any regular Joe ranscribed spot announcement follower of a commercial program. camp ign to 29 stations across Can- ada. .cations added six times weekly Following President Roosevelt's are SI WK, Chilliwack, B. C. ; CJAT, statement that the troublous inter- Trail B. C.; CKOV, Kelowna, B. C.; national situation would prevent CKP'. Fort William Ont. ; CJRC, his conducting a normal campaign, Win peg CFLC, Prescott, Ont.; fear was expressed that this might CFP London, Ont. ; CKCR, Kitch- curtail political purchases of radio O nt. ; CKNX, Wingham, Ont. ; time by the Democrats, with the Mr , Sudbury, Ont. ; CFCH, North Bay, Ont. ; CKCH, Hull, Que. ; Republicans following suit. The CFN ; , Fredericton, N. B. ; CHGS, general feeling, however, is quite Sum. erside, P. E. I. ; CFCY, Char- the opposite: That if the President lotte..wn, P. E. I. ; and five times and Congress are kept in Washing- week y on CKRN, Rouyn, Que. ; CJB Rimouski, Que. ; CHNC, New ton and so are unable to make their Carli le, Que. Account was placed by usual in- person appearances they Ciar e Locke Ltd., Toronto. will of necessity do their campaign- SWI T & Co., Chicago (Pard dog ing by radio, thus increasing food), late in July started a 13 -week rather than decreasing their radio sehe le of varying announcements expenditures. and carter -hour programs in three The broadcasting industry's ac- mid st markets. J. Walter Thompson, music monopoly Chic go, is the agency. EIGHTH YEAR of sponsorship of the noon newscasts on WOWO, Fort tion against the Wayne, was celebrated when Kamm & Schellinger, Mishawaka, Ind. of ASCAP, which may quite pos- RAI WAY & STEAMSHIP Storage (beer) renewed again last month. Bob Wilson is current newscaster on sibly lead to the banning of ASCAP Co., os Angeles (furniture), new to the series which in the past has had at the mike such notables as Harry music from the air after Jan. 1, radi in a 13 -week campaign which Flannery, now with KMOX, St. Louis; J. Howard Ackley, now a WOWO 1941, has as yet had no effect on ends Oct. 18 is sponsoring a thrice - executive; George Applegate, now in West Coast radio. Seated (1 to r) the placement of advertising on week y quarter -hour noon newscast on Kamm, KE I , that city. Firm also is using are A. J. Kamm, sales manager of the sponsor firm; Rudolph the air, either network or spot. a si ilar type of program six times president; Clarence Kamm, brewmaster; standing (1 to r) are Lincoln Many agencies expressed the week y on KFVD, placing through J. Carter, handling the account for Carter, Jones & Taylor, South opinion that "the networks will Smit & Bull Adv., Los Angeles. Bend agency, and Ford Billings, manager of WOWO -WGL. settle this matter before anything PH I ENIX BAKING Co., Phoenix, really happens, just as they always Ariz. has signed to sponsor The Lone have in the past." A few of the Ranger thrice -weekly for the third THE BUSINESS OUTLOOK : NEW YORK larger agencies said that they were straiht year on five Arizona Broad - casti g Co. stations -KTAR, KVOA, (Continued from page 26) watching the situation closely, but KC J, KWJB, KGLU. Gulf Fish Co., that there was nothing they could Pho ix, marketing fresh seafood in do now and they were not planning Ari na, has renewed a 52 -week an- by firms whose station lists in- the advertiser unwilling to be tied any action before the NAB conven- non . ment contract with KTAR, tion in any event. Pho:. ix, for the second time. clude chiefly the larger, well estab- up by a network contract with its lished stations which might be 13 -week cancellation requirement. The New York situation may be GESRGE WIEDEMANN BREW- summed up in a single sentence: presumed to have approached their Red Network Sellout ING Co., Newport, Ky., has started saturation points, while the reports The outlook for radio is better than a transcribed announcement campaign it has ever before been at this on IRE, WFBM and WIBC, In- of doubled sales came from repre- With network billings for the first dian polis, and WCHS, Charleston, sentatives of smaller stations with six months some 14% higher than time of year. W. a. Agency is Strauchen & McKim, more time available under normal those of a year ago, with summer Cinc nnati. conditions. business at a higher level than ever before and with advertisers al- Breakfast Club on NBC SK: LLY OIL Co., Kansas City, has Renewals a Help brou ht the total number of stations ready competing for the time still Now Has 30 Sponsors carr ing its early -morning NBC -Red Another interesting angle, available for fall and winter, net- new asti, featuring Capt. E. D. C. stressed by many representatives, work executives expect an ex- FIRST comprehensive report on the Hea ne, to 14 with the addition of of the business in- tremely good fall season, in which NBC Breakfast Club as a locally KA. S, Wichita; KGBX, is that much Springfield, crease is due to expanded spot optimism the agency time buyers sponsored show indicates that in the Mo., and KSD, St. Louis (BROAD- final week of June the program had CAS NO, April 15]. Twenty -week campaigns of present advertisers, generally concur. NBC reports that coat acts were placed by Henri, unanimously re- the Red Network is already sold 30 different sponsors in 25 cities. who are almost Club was offered as Hur t & McDonald, Chicago. and in many out between 8 and 10:30 The Breakfast newing their contracts p.m., an NBC -Blue presentation offered I. FOX, New York (furrier), to cases are adding more time on which has never before happened at for local sponsorship last Feb- pro me August fur sales, is sponsoring stations already used as well as this time of year. On all networks ruary. a s: ies of 10 one -minute announce- going on the air in new markets. there is a noticeable decrease in Sponsors and stations are as fol- men s on eight New York stations, While the expansion is based the summer hiatuses, with adver- rece tly completed by the transcrip- lows: B. C. Remedy Co. and tion department of WOR, Newark. primarily on better business condi- tisers who formerly took 13 -week American Railway Express, WCFL, Acc tint is handled direct. tions, several representatives ex- vacations now reducing them to Chicago; Lewis -Howe Co.. WJZ, pressed the feeling that the re- much shorter periods or, in many New York; Schneider Grocery, SA. GABRIEL WINE Co., New newals were at least partly due to instances, remaining on the air WSAI, Cincinnati; Griffin's Shoe Yor , on July 29 started a test cam - Hy- paig of one -minute Italian spot an- the growing realization on the part straight through the summer. Cleaner. WRTD, Richmond; nou cements 50 times weekly on WOV, of station managements that it is Fall renewals are also coming geia Milk Products, KRGV, Wes- Ne York, for Columbo dry wine. less expensive to hold an old ac- through in good shape and with laco, Tex. ; Montgomery - Ward, Moi stations will be added later for count than to secure a new one. some expansion, it is reported, W T C N , Minneapolis; Crescent the announcements, which include a T h e increased merchandising, CBS mentioning that several of its Laundry, WJDX, Jackson, Miss.; dra atization. music and a short cam - mer ial, according to Emil Mogul Co.. promotion and other cooperation clients are adding 25 or more sta- Manchester Biscuit Co., WDAY, Ne York, newly -appointed agency in given to advertisers by these stations to their present networks. In Fargo; Adler Women's W ear, cha ge. tions has had an appreciable effect addition to the regular commercial August Ebks Motors and Les in raising the percentage of re- business, the networks report that Wheeler Electric Co., WEBR, R cord Lutheran Hookup newals, the representatives believe. they are already receiving inquiries Buffalo; Sheriff Ltd., CBL, Toronto, Agency executives also reported for political time on a regular and CFCF, Montreal; Lewis -Howe AN MSS HOOKUP of 112 stations an increased interest in spot radio schedule. In the 1936 campaign the Co., KWK, St. Louis; Kay Jewelry wil carry the 1939 -40 Lutheran among their clients, both those who politicians learned that while it was and Willys- Overland Sales, WCOL, Ho r series to be sponsored start- have never been on the air and who usually possible to clear time for ing Oct. 27 by Lutheran Church Columbus; McCrea Laundry and are planning test campaigns in an address by a Presidential can- Bank, WSOC, Char- hea.quarters in St. Louis. In ad- selected markets and those who didate the public resented undue Morris Plan Perry - diti.n, about 90 other stations will have heretofore confined their interruptions of their normal lotte, N. C.; Wesson Oil and car y the program on transcrip- broadcasting to the networks but listening habits. Mann Electric Co., WIS, Columbia, tio s, reports Kelly, Stuhlman & in S. C.; Kimball Laundry and Za are now adding spot campaigns Plans of the Politicians rt Inc., St. Louis, the agency. supplementary markets. There is no Schulze Baking Co., K O W H , Wh -n the series was started in Omaha; Nehi Beverage, WHK, 193 only eight stations were tendency for network advertisers Furthermore, when a commercial to drop that medium in favor of advertiser relinquishes his time for Cleveland; Jenkins Auto Sales and sch duled, 28 in 1936, 62 in 1937, Sales, WING, Dayton; 66 n 1938 and 94 in 1939. In the spot, however. In all of its calls, a political speech, the party must Frigidaire lat r year 78 also carried the BROADCASTING was told of only one pay not only for the time but also Derst Bakery, WSAV, Savannah; pro: ram on discs. Program is example of an advertiser replacing for the advertiser's talent, greatly Mann Baking Co., KGNC, Ama- sch duled for Sundays, 1:30 -2 p.m. a network campaign with a spot increasing their expenses. There- rillo; Caplestons, WTMA, Charles- ES , with repeat for western sta- campaign and in that case there fore. if they can arrange for their ton, W. Va.; Willys -Overland tio s 4:30 -5 p.m. were unusual conditions that made candidates to speak on a regular Sales, WSPD, Toledo.

P. _e 94 August 1, 1940 BROADCASTING Broadcast Advertising SKYWARD, by day and night, they strain anxious eyes for signs of danger on Europe's once -peaceful horizon. And they are not alone. In a lesser degree, on other horizons, tireless vigilance is more than ever needed in the midst of today's far -reaching, bewildering changes.... On news fronts throughout the world Transradio keeps a 24 -hour watch for signs and portents of vital concern to this country. Through its own correspondents and its unexcelled affiliations with leading news agencies abroad, Transradio offers the utmost in authoritative, swift and accurate news coverage. Its growing staff of military, diplomatic and other experts supply lucid, informed interpretation. With redoubled vigilance, Transradio is doing the most outstanding news job in radio today. Transradio Press Service 521 FIFTH AveNUF. Nr.« 1"OiiK, N. Y.

BROADCASTING Broadcast Advertising August 1, 1940 Page 95 tA2Áe

BROADCASTING DAY "'

He's thinking of the blessings of democratic institutions,

of personal liberty, of free speech, of a free Radio. He's

thinking of his favorite station, of Radio by the American

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:August 3 at the BLANKETS New York and San Francisco Fairs. TIME-BUYERS! Daniel J. Danker, WINDOW STUDIO Jr. Second Outlet in Year (Continued front page 83) AGE For WCOP News Flashing In Atlantic City, WFPG, Y i Sells Furniture- deal, and General Cigars took the Is Placed on the Air comedy team under sponsorship. LESS than two months after the television comes was one - UNTIL along It of the first big coast FCC on May 24 had granted HORLICK'S MALTED MILK Corp., Ra- commercially, newscasting from to -coast network shows produced City, cine. Wis., to Erwin, Wasey & Co., Chi- store show -windows suits Summer - by the J. Walter Thompson Co. to WFPG, Atlantic its construc- cago. field's, in Boston. For the last originate from Los Angeles. It tion permit to operate with 100 ROMA WINE Co., Lodi, Cal., Western ad- month this furniture store, in the originated from the KHJ studios watts night and 250 day on 1420 vertising to Robert Kahn & Associates, kc., the new station went on the air Chicago. downtown district, has presented when Don Lee network was affiliat- WCOP news flashes three times ed with CBS. July 19. Licensee is the Neptune CHAP STICK Co., Lynchburg, Va. (Fleet's Broadcasting Corp., a group of 20 Chap Stick), to Lynn Baker Co., N. Y. daily from its main display win- By the end of 1935 Danker had local business men, each owning Radio may be used later. dow, performing to crowds gath- enticed more than one half the ered on all corners. The innova- Hollywood 5% of the stock, and headed by A. ANATOLE ROBBINS SALES Corp.. stars and other film tal- Harry Zoog [BROADCASTING, April Hollywood (cosmetics), to Sidney Garfinkel tion has proved so successful the ent to the mike. He believes that Adv. Agency, Los Angeles. store plans similar installations in the average Hollywood actor and 15]. WILLIAMSON CANDY Co., Chicago (Oh its outlets in other New England actress today is well aware of what Mr. Zoog is president and general Henry bars), to Aubrey, Moore & Wallace, manager of the new station with Chicago. cities serviced by stations. to do and what not to do on the The window is transformed into radio, but it took them a few years Edwin Kohn as commercial man- COLUMBIA RECORDING Corp., Bridge- a complete studio. Raymond Mor- to acquire that knowledge. They ager. Emory Ellis is program direc- port, Conn., to Benton & Bowles, New tor and Blair Throm, chief engineer. York, effective immediately. No media plans gan, WCOP newscaster, reads the have learned that a properly have been formulated as yet. news flashes direct from the Inter- handled radio appearance enhances Operators are Joseph Handchet, SHRIMP CANNERS National Advertising national News Service printer, also their value to the box -office and al- Charles Drock, Bryant Johnson Assn., New Orleans (canned shrimp), to in the window. A man is on hand so "humanizes" them with the and Frederic Krause. Announcers Fitzgerald Adv. Agency, New Orleans. to edit copy. In addition to the American public. Hollywood has are George Thomas, formerly of CHEMICALS Inc., Oakland, Cal. (Van -O WCOP mike, another ties into the approximately 400 big names to- WCAU, Philadelphia, and Ralf cleaner), to Botsford, Constantine & Gard- Brent and Joel Chesney, formerly ner, San Francisco. score's public address system and day who are billed as stars. With also serves a couple of speakers on very few exceptions these men and with WTNJ, Trenton. SAN GABRIEL WINE Co., Long island The studios and transmitter, City, N. Y. (Colombo wines), to Emil Mogul the outside of the window for the women, plus directors, producers, Co., New York. Test campaign beginning, street audience. The INS ticker at- writers, photographers, fashion RCA equipped throughout, are and extensive use of radio included in ex- tracts passersby all day long. authorities and technicians, have located on the Million Dollar Steel panded advertising program. been signed by Danker for radio Pier, one -half mile out in the ocean. DETROIT- MICHIGAN STOVE Co., De- A 150 -foot Lingo tower was erect- troit, to Zimmer -Keller Inc., Detroit. More Man vs. Horse appearances. Danker is one of the youngest ed, 200 feet above the surface. INS GEORGE EHRET BREWING Co., Brook- news service is used. Formal dedi- lyn, N. Y.. to L. H. Hartman Co., New WCSC, Charleston, S. C., did not executives of the J. Walter Thomp- York. No media plans yet made. stage the 40-mile race between a man son Co., having been made a vice - cation ceremonies, attended by local to raise COLUMBIA ALKALI Corp., New York di- and a horse money for the president in early 1937. Although and state dignitaries, took place vision of Pittsburgh Plate Glass Co., to Finnish relief and Red Cross funds, as talent buying for radio programs July 27. Chas. W. Hoyt Co., New York, effective stated in the July 15 BROADCASTING, Oct. 1. according to a notice from R. M. Hitt is an important function, it is just Jr., sports editor of the Charleston one of the agency responsibilities News & Courier. Mr. Hitt declared be that rests upon his shoulders. For Philip Morris Change UNIVERSAL Television & Radio - was "in sole charge of the race and the last five years many executive Phone Corp., Los Angeles, has been all its aspects ", at the request of Dr. duties have been added to his role PHILIP MORRIS & Co., New granted by the California State Divi- Suominen, who ran the race. The York, on Aug. 4 is replacing its sion of Corporations, permission of Hollywood's No. 1 radio talent to BROADCASTING story Was based on a buyer, and he carries these re- "Rhymo" game on the CBS Johnny sell 15,000 shares of stock, its total release from the station indicating its Mor- capitalization at $1 par. participation in the event. sponsibilities comfortably. He acts Presenta program for Philip as liaison between the client and ris cigarettes, Sundays, 8:30 -8:55 permanent talent on the weekly p.m., with a dramatic series by . network programs which emanate Max Marcin titled "Crime Doctor". from Hollywood, and it is his job In each week's drama a "prisoner" T S to keep everybody happy. Danny who has served his minimum term ®, has also negotiated many an im- tells his life story to an examining S0ti portant deal, bringing many a new committee. Listeners can win cash advertising client to the J. Walter awards for letters of not more than K Thompson fold. 100 words recommending the con- _Q When the Southern vict's release or retention, the two California offices of the agency were consolidat- best letters receiving $50 each and ed and moved to the present Holly- the next 10 best rating $10 each. V`R.T wood headquarters at 1549 N. Vine The Biow Co., New York, is the St., Jan. 1, 1939, Danker personal- agency. Gt ly designed and furnished the setup to meet all requirements. It is A SMALL -TOWN radio station was today one of the most modern and the setting for "Tune in My Heart," best equipped advertising agency a romantic comedy by Frank Shane offices on the Pacific Coast, and and Bill Thomas, performed by Claire one of the few to boast its own Trevor (as owner) and Don Ameche (as manager) during their Old Gold Little Theatre for auditions. show July 19 on NBC -Red. Danny has never had the desire When you buy WLAW, LAWRENCE, you only to produce a program. He frankly admits his interest lies in the busi- preme. When he is talking to Hol- pay for Lawrence but you cover four big cities -a ness end of radio advertising and lywood glamour girls about a radio total population of 714,892. in talent buying. He likes to work contract, Danny is usually master out the policies of a show and then of the situation, but when 2', year For WLAW covers Lawrence, Lowell, Haverhill assign production duties to his very old Suzanne turns on her charm, and Nashua at WLAW's modest rate for 1000 able staff. He knows exactly what he is powerless. He has no hobbies -all he wants done and expects them to besides his work, which is almost watts -680 kilocycles. carry on. That staff, incidentally, a 24 -hour job because it keeps him varies from 30 to 70 persons, de- constantly on the go. Danny does Plus this with a thorough merchandising under- pending upon the number of net- like to putter around the garden standing of these markets brought about by joint own- work shows being produced at the of his Beverly Hills home, with his moment. Through his offices passes wife and daughter doing the super- ership of WLAW and the Lawrence Eagle and Tribune. an interminable parade of agency vising. His greatest ambition is to writers, producers, publicity men raise his family successfully. He's and others essential to the success not a joiner although he does be- of a radio show. Each draws on long to the Harvard Clubs of Bos- Danker's knowledge of radio, tal- ton and New York. Although he ent and general company policy. played end on the football team Blue -eyed, with brown hair, Dan- during both his prep school and col- ny stands 5 foot, 11 inches tall lege days, and also went in for a and weighs 190 pounds. He was bit of hockey, Danker has little WLAW married Dec. 6, 1934, to Lorena time for sports today. He does, Layson, Warner Bros. film actress, however, keep up with the activi- LAWRENCE, MASS. and they have one child, Suzanne, ties of the Hollywood baseball who is the pride and joy of the club of which he is one of the stock- Danker household. She reigns su- holders. BROADCASTING Broadcast Advertising August 1, 1940 Page 97 delivery on

New Fi a 5 Fold An Approx n Ef fecti,,

Nationally represented by Weed & Com- pany, New York, Chicago, Detroit and San Francisco. Owned and operated by the St. Louis Star- Times. On approximately October 15th, KXOK will change its frequency from 1250 kc. to 630 kc. and its power from 1000 watts to 5000 watts day and night.

Ke tucky U Completes Radio Asked to Aid the Military Allen Joins KFBI FRED L. ALLEN, for the last three A Shortwave Outlet years commercial manager of KLZ, UN VERSITY of Kentucky, lead- In Locating Men for Skilled Jobs Denver, has joined KFBI, Wichita, er i the use of radio as an educa- Kan., in the same capacity, accord- tion :1 medium, has announced com- WITH 100,000 skilled civilian work- Asking the vigorous help of every ing to an an- plet on of its new 100 -watt non- ers needed by the military estab- broadcaster, he said these men nouncement b y com ercial shortwave broadcast- lishment of the country, the broad - must be reached and urged to re- Herb Hollister, ing tation, located at Beattyville, casting industry has been asked to turn to former trades to avoid bog - KFBI manager. Ky. and operating on 41.9 mc. It aid on the job of locating this man- ging down preparedness plans. Mr. Allen has will be financed by the Lee County power and placing it in contact Clerical workers and laborers are been identified Boa d of Education and will oper- with proper authorities in their not now needed, he said. with the commer- ate on a five -day -a -week schedule areas, and the NAB has pledged Data to Stations cial side of radio of irected broadcasts to schools, full industry support. In a special for the last 10 and Receivers bulletin to the industry, NAB Presi- Announcements mailed to sta- far ers adults. are tions will designate definite jobs years, and during to e provided each of the 54 dent Neville Miller July 19 notified his three years sch ,I is the county system. The stations of the NAB pledge and open in particular sections of the in country, Mr. Miller stated. Only in with KLZ was tra .mitter uses amplitude modu- asked them to cooperate by spot- Mr. Allen credited with nu- announcements which will be exceptional cases is it likely to be lati n. ting necessary to release blanket an- merous successful program and K ntucky U also announces pub - sent out from Washington in quest merchandising innovations. Before lica 'ion a new booklet listing its skilled workers. nouncements. The jobs will be Civil of of the Service, but all red tape has been entering radio he was with a Den- pro: ram schedule for the last six Mr. Miller pointed out that the ver advertising agency and was mon hs of 1940, to be carried over cut, stations were notified. The ap- national defense needs of the coun- plicant does not have to pass a sales and advertising manager of a MB ' and a special Southern Net - try require immediate employment national distributor of men's ap- wor comprising WHAS, Louis- written examination. of 100,000 skilled civilian workers Emphasizing that the need is parel. ville W L W, Cincinnati, a n d Navy Departments, WL P, Lexington. A list of the in the War and urgent, Mr. Miller said that men uni rsity's mountain listening cen- Civil Aeronautics Authority and responding to the radio announce- NAB will confer with the Civil ters and description of the new several other departments. To lo- ments can secure application blanks Service Commission about jobs. "It Bea tyville transmitter are includ- cate these men speedily is an at the nearest first or second class is expected that needs at certain ed i the booklet, which is avail- "urgent and patriotic duty that postoffice. points will change frequently. As able without charge. radio can perform best ", he said. Every week, stations were told, they change, superseding announcements will be sent ", the notice stated. "Therefore ", stations were advised, "in the interest of efficiency, in this hour of emergency, we shall operate on the assumption that stations will continue to broadcast an announcement until it is killed or modified to meet the changing conditions." Stations were asked to "turn on the heat" to locate the men needed for the country's defense. Suggestions also were so- licited. Submitted to stations were blanks to be signed under which stations confirmed their desire to cooperate in the effort. Mr. Miller pointed out that it is necessary to provide the Civil Service Commission with accurate knowledge of the areas being covered by the announcements. Ford's Used -Car Week FORD DEALERS Advertising Fund, Kansas City (used cars), on July 22 started a concentrated one -week campaign of two-daily one -minute announcements on 26 stations in its home territory. Sta- tions used were KUOA KDRO KWTO KGBX WHB W D A F KMBC KITE KCMO WMBH KFH KFBI KANS WIBW KSAL KOAM WREN KCKN KWBG KVGB KIUL KGNO KVAK K G G F KFEQ. McCann -Erickson, Chicago, handles the account. Change in WMSL Control SINCE early pioneer days, folks in of years. WIBW's friendly, neighborly THE 48 shares of stock in Tennessee made pur- get prompt, positive Valley Broadcasting Co. Inc., licensee WIBW's territory have their recommendations of WMSL, Decatur, Ala., for which chases and placed their trust in brand names. action from the 1,321,980 members of Ted R. Woodward held supscription rights, would advert to Mutual Sav- Acceptance was slow and tedious in those Our Family throughout Kansas and adjoin- ings Life Insurance Co., now holder of 40 out of the 150 issued shares, under days . . . depending solely on word -of- ing states. a deal for which FCC approval is mouth recommendation. sought. The insurance company would Let us show you how and economi- take up the stock in default of a note. quickly WMSL was sold last September by TODAY, "brand-consciousness" of even the cally Our Family can be influenced to start James R. Doss to a group including the insurance company and its execu- newest product is established in days instead asking for your product ... BY NAME! tives, Manager Woodward and Clar- ence H. Calhoun Jr., Atlanta attorney. Mr. Calhoun, who manages WGST, Atlanta, acquired 60 shares, which he retains. WIBWTOPEKAcCCOLLUU tea.` DR. HENRY B. KRANZ, former MBIA OUTLET FOR KANSAS Viennese journalist and dramatic critic and now a member of the staff of BEN L U D Y, Gen. Mgr. the CBS shortwave listening post on REPRESENTED BY CAPPER PUBLICATIONS, INC. Long Island, is on a lecture tour, dis- YORK DETROIT CHICAGO KANSAS CITY SAN FRANCISCO cussing "Inside Radio War Propa- Ew ganda." Page 100 August 1, 1940 BROADCASTING Broadcast Advertising Seek Met Sponsor NBC Shuts Down Ten Video Stations Granted NEW NBC -Blue Network sales force has hopes of selling the Met- Television Plant ropolitan Opera series of 16 Satur- By FCC as Interest Slackens day afternoon broadcasts next W2XBS Off the Air Pending winter, since the setting of a NBC, CBS, DuMont, Don Lee, WCAU Applications blanket price of $225,000 for the Transfer to 507 Lines whole series, including time and INTERRUPTING a regular tele- Are Approved; RMA Action Gets Endorsement talent, a reduction of more than a vision program service maintained third from the previous quotations. by W2XBS, New York, since May SEEKING to keep alive interest B. DuMont Laboratories and to Several advertisers, NBC reports, 1, 1939, NBC on Aug. 1 is shutting in television, which had waned CBS. DuMont's new Washington have expressed interest in the se- down this video transmitter to sharply following its action s station will operate on Television ries, which has not been sponsored make the necessary adjustments in knocking out limited commercial Channel No. 1, wih 1,000 watts for since the season of 1933 -34 when its equipment to conform with the cperation last May, the FCC July both aural and visual transmission. American Tobacco Co. purchased recent FCC order moving the sta- 17 announced first regular grants Its New York station will use Chan- the opera broadcasts for Lucky tion from the 44-50 me. band, now of facilities to NBC for New York nel No. 4 (78 -84 mc.) with similar Strikes. assigned to frequency modulation, and Don Lee for Los Angeles and power. DuMont's present television to 50 -56 mc., which is to be tele- San Francisco and on July 20 an- station, W2XVT, at Passaic, N. J., vision's new No. 1 channel. nounced similar grants to DuMont is authorized to increase power to At the same time, the transmit- in New York and Washington, and 5,000 watts aural and visual, and SCOPHONY PLANNING ter will also be altered to increase to CBS in New York. Three addi- transmit on Channel No. 4. The CBS AMERICAN BRANCH the picture definition from its pres- tional grants were announced July station, W2XAB, New York, not ent 441 lines to 507. Work of re- 25 to WCAU, Philadelphia and to yet on the air, was assigned to AN AMERICAN branch of Sco- building, retuning and readjust- Purdue and Iowa State U. Channel No. 2 (60 -66 mc.) with phony Ltd., English manufacturer ment is expected to take between Simultaneously, it gave its bless- 7,500 watts, aural and visual. of television transmitters and re- six weeks and two months, with ing to the action of the Radio ceivers, is being formed, accord- W2XBS returning to the air about Manufacturers Assn. in organizing WCAU, College Grants ing to Arthur Levey, Scophony Oct. 1. official, who arrived in New York a national television systems com- At its meeting July 25 the FCC Revives Old Standard mittee to seek to work out techni- July 24. Company, to be called announced grants to WCAU, Television & cal standards or visual radio. Philadelphia, for a station on Chan- American Scophonv While no official explanation has Radio Corp., has secured financial been made, it is believed that in Supplementing its action of June nel No. 5 (84 -90 mc). with 1,000 backing, Mr. Levey stated, which 18, when it announced tentative watts aural and visual; to Purdue changing from 441 to 507 lines, he could not yet divulge. RCA is returning to its ideas of approval of 23 applications for University, West Lafayette, Ind., About two years ago, when Sol television stations, the FCC now on Channel No. 3 (66 -72 mc.) with several years ago, when it urged Segall, managing director of the -line images be adopted as has confirmed the approval for 750 watts both emissions, and to visited in New that 607 these ten station operations. This State University of Iowa, Iowa English concern, the RMA standard, but when out- York, it was reported the Scophony voted on this stand agreed to the was done on the basis of showings City, on Channels No. i and 12 process would be ex- by the stations that they would (50 -56 and 210 -216 mc.) with 100 television majority rule in favor of 441 lines. ploited over here with the backing The reason for selecting 507 lines carry on programs of research and watts visual only. Neither of the Eddie Cantor. development, experimentally, de- school stations will engage in pub- of instead of some higher definition, The new company also plans to as the 625 -line images which signed to contribute to advance- lic program service, but will con- television programs, Mr. such ment of the art. Presumably the centrate on transmission standards, broadcast the Du Mont video transmitter will Levey said, and will ask the FCC broadcast, is that 507 is the maxi- other applicants have not yet com- systems of modulation and simi- to operate two video plied with these conditions to the lar technical pursuits. The WCAU for permits mum number of lines which can be stations -one in Chicago and one transmitted at 30 frames per sec- FCC's satisfaction [BROADCASTING, adjunct would experiment with 441 in Los Angeles. July 1]. to 729 lines and 15 to 30 frames, ond interlaced. With 625 lines, the Mr. Levey said he brought with Mont transmitter will broad- along with interference checks and line of Scophony Du RMA Committee Named compare FM with AM as the sound him a complete cast only 15 frames per second in- receivers, ranging from the Junior terlaced. Appointment of Dr. W. R. G. component for video transmission. home size, which gives a picture Baker, of Bridgeport, vice-presi- The FCC said that the NBC It has also been learned that 18 x 15 inches, to the large screen NBC will retain one transmitter dent in charge of engineering of New York station will continue to receiver to that installed in General Electric Co., as chairman use the RMA standards but will similar sending out 441 -line images, so London's Odeon Theatre, prividing these pictures can be compared of the new National Television increase the number of frame lines an image 18 x 16 feet. All Scophony Systems Committee, was formally from 441 to 507, and will continue with those of 507 -line definition. receivers operate on the projection The change will necessitate a slight announced July 17 by RMA Presi- experimentation in collaboration principle, he said, describing it as dent J. S. Knowlson. A meeting in with RMA. Both Don Lee stations adjustment in the receiving sets, it has an "electrical-optical" process. was said. New York of the committee will experiment with 525 lines -30 Mr. Levey said he is negotiating been set for July 31, with both frames, or 441 lines-30 frames, the FCC Chairman Fly and Chief En- for a theatre for demonstration TO EXHIBIT gineer E. K. Jett slated to attend. (Continued on page 124) and research. SCHUDT President Knowlson said the COLUMBIA RECORDS committee would include all indus- final preparations try interests, whether or not mem- TO SUPERVISE for the Sept. 1 entry of Columbia bers of RMA. The committee will CBS subsidiary, have 13 members. Companies in- Recording Corp., vited to nominate representatives into the transcription field [BROAD- CASTING, July 1], William A. are CBS, Don Lee, Allen B. Du- of Mont, Farnsworth, General Elec- Schudt Jr., general manager CRC's transcription and commer- tric, Hazeltine, J. V. L. Hogan, is spending Hughes Tool Co., Institute of Ra- cial recording division, days in Chicago completing dio Engineers, P hi 1 c o, R C A, several the selection of personnel for his Stromberg- Carlson and Zenith. will be "I think I am safe in saying", staff in that city, which said President Knowlson, "that headed by Girard (Jerry) Ellis. both the Commission and RMA Following the NAB convention, feel that in this way we are setting where he will demonstrate CRC the vexing problem of television equipment and products, Schudt standards on a path which will will visit the CRC transcription lead to a satisfactory solution. We office in Hollywood, where Paul are both encouraged to feel that Crowley is in charge. by so doing we are serving the in- I. P. Rodman, director of engi- terests of all concerned ". neering and development for CRC, is also visiting Chicago and Holly- Two on West Coast wood, making final arrangements The three stations given the for the installation of technical much -abused "green light" on July equipment. The precision-operated, 17 are W2XBS, NBC's outlet SOMETHING NEW in the way of spot television coverage, using special custom -built apparatus in all CRC in New York, W6XAO, Don Lee's newsreel films, was achieved by NBC in mid -July at the Democratic Na- studios was designed and built by pioneer video transmitter in Los tional Convention in Chicago through cooperation of Pathe News. A CBS and CRC engineers under the Angeles, and a new Don Lee sta- special 1,000 -foot film of convention proceedings was made each day direction of Rodman and Vincent tion, call letters yet undesignated, and air -expressed to New York for telecasting on NBC's W2XBS twice Liebler of CRC's engineering staff. in San Francisco. All three sta- during each following day. Here is the NBC -Pathe crew filming high While not previously equipped to tions are assigned to the new Tele- spots of the July 15 opening session in the Chicago Stadium-(1 to r) get into the commercial recording vision Channel No. 1 (50 -56 mc.). Clarence W. Farrier, of the NBC television staff, describing the scenes field, CRC has for some months At its July 20 meeting, the FCC as they are filmed; George M. Dorsey, chief cameraman of Pathe News- been recording the Lang -Worth authorized regular grants to Allen reel; Anthony Caputo, Pathe cameraman. Program Service. BROADCASTING Broadcast Advertising August 1, 1940 Page 101 AFRA to Review B oadened Exemption Sought Disc Negotiations F i r Fair Labor Standards Act Membership to Get Reports to Permit On Status of Dickering NAB Suggests Changes in Definitions STATUS of negotiations between Inclusion of More Personnel as Executives committees representing the tran- the scription industry and the Ameri- By LEWIE V. GILPIN Mr. Miller recommended that of Radio Artists Wage -Hour Administrator's defini- can Federation exemption for aber over the AFRA code of wages and BR ton of an "executive" be amended standards for the employment of emp dare under the Fair Labor that July by striking out the provision actors, announcers, singers and Sta dards Act was proposed he do "no substantial amount of sound effects men on recorded pro- 25 b Miller, NAB labor work of the same nature as that grams was to be reported to the rela ions diL.director.rector. The proposal was performed by non -exempt em- AFRA membership at meetings offe d at a hearing, the fourth of ployes". Thus, a chief engineer, pro- scheduled to be held in New York a s ies in recent weeks, held in gram manager or sales manager, as on July 30 and on about the same Wa ington by the Wage -Hour a "bona fide executive" who man- date in Chicago, San Francisco and Divi ion of the Labor Department. em- Hollywood. ages his department, directing of AFRA's code The series of hearings was ached - ployes under him and enjoying the Reception uled to give representatives of vari- [BROADCASTING, June 1] by the power to hire and fire or make sug- transcription manufacturers and ous dustries an opportunity to ad- gestions along that line, and who the record- redefining the counter proposals of van recommendations makes not less than $30 a week, ers will be reported in full to the executive ", "professional" and SINCE SUMMERS get pretty hot the would qualify for exemption from in the Connecticut River Valley union members, according to Mrs. "ou de salesman" classifications the maximum hour and overtime around Hartford, announcers of Emily Holt, executive secretary of exe pt under the Act. provisions. WDRC are permitted-on excep- AFRA, who said reaction of the T e NAB proposal held special Citing FCC figures, Mr. Miller tionally hot days -to do their spiel- membership to these reports would sign ficance for the industry in the stated that the networks and 660 ing from a 16th floor terrace out- determine the future course of the ligh of a July 16 opinion by the commercial stations had 18,359 full - side the studios. Here are three negotiations. Wa e -Hour Division that an adver- WDRC announcers, with cool Delay tisi solicitor does not qualify for time employes during the week be- Convention 11, 1938, receiving drinks handy, putting on one pro- a num- exe ption from overtime provi- ginning Dec. gram and preparing for the next Although there are still sion as an "outside salesman" un- an average wage of $45.20 for that ber of points on which the union on the terrace. They are (I to r) viewpoints are widely der he Act. Holding that an "out- week, one of the highest paid by Gil Bayek, Harvey Olson and Bob and employer side salesman" must make sales re- any industry. The FCC figures also Proven Jr. divergent, and although the advent suit g in transfer of title to prop - show an average weekly compensa- of the NAB convention will inter- erty Rufus G. Poole, associate gen- rupt the committee meetings for at tion of $78.51 for station executive direction to all these classes of Holt expressed eral counsel of the Division, de- tives, Mr. Miller pointed out. least a week, Mrs. ciar d in a letter answering an in- employes. And yet, under Section belief that it might be possible to qui by Mr. Miller: "An advertis- Exemption Effect 541.1, as it stands, the general man- conclude negotiations before the ing oliciter is not engaged in per - ager is often the only 'bona fide APRA convention, which is to be for ing work resulting in the "We recently asked stations to executive' in the station." held in Denver, Aug. 28-31. Mean- tra fer of title to property, but is inform us how many of their execu- while, a series of negotiations with mer ly negotiating contracts for tives, not now exempt, would be ex- Flexibility Desired network executives to work out a the roadcast of prescribed mate- empt if the section were amended Mr. Miller declared the broad- new contract for talent employed rial over the facilities of the radio as we propose," he continued. "Two casting industry was seeking flexi- on sustaining network shows, suc- stat on ". hundred and seventy -seven station ceeding the present contract which bility, not a longer work week, in was scheduled to S eaking for the radio industry, managers so far have informed us recommending the change, com- expires Aug. 12, in get under way this week. Mr. Miller proposed revisions in that the total their stations menting that radio is a type of Discussion of these two sets of the accepted definitions which would be 546; 121 small stations work that "just cannot be confined negotiations so occupied the AFRA wou d remove the principal diffi- said 178 executives, now subject to to a rigid and inflexible number of board at its meeting July 25 that it cult es met by radio operators, ans- the Act, would be exempt with the hours." "Creative endeavor can- did not find time for consideration ing rom the Act's maximum -hour change, their average compensa- not be turned on at 9 and off at 5," of the one -big -union plan for com- rest ictions and overtime provisions. tion being $39.31 a week; 136 medi- he stated. bining all branches of the Associ- Ap ication of these restrictions to um stations said 317 of their em- Going into the question of outside ated Actors & Artistes of America suc station officials as chief engi- ployes now covered would be exempt salesmen, Mr. Miller said the 660 into a single organization in lieu of nee s, program directors and sales- with the change, and that their av- stations employed 1,298 outside the present set -up, under which me has caused most difficulty. erage pay was $50 a week; 20 large each field of entertainment has its salesmen who received an average own union. The council of Actors' stations reported the change would compensation of $48.41 a week. He meeting High Average Wage now Equity Assn., at a special exempt 51 of their employes recommended that the Wage -Hour July 19, announced approval of the P inting out that minimum wage receiving an average of $68.67 a Division's regulations be amended plan, but to date the other AAAA req irements were of minor con - week. to broaden the definition of "out- organizations have not acted on it. ce to the broadcasting industry, "We believe this a typical cross - side salesman" to include those wit one of the highest average section. If we are correct, the making sales other than transac- Bromo Plans Return wa- s of all U. S. industries, Mr. change we propose would exempt tions resulting in the transfer of Mil declared the present narrow somewhat less than 1,600 employes title to property. Sale of services EMERSON DRUG Co., Baltimore - , has appointed defi ition of "executives ", "pro - who receive an average weekly pay (Bromo Selzer) such as radio time should be in- Ruthrauff & Ryan, New York, as fess onals" and "outside salesmen" check of $47.18. In considering that cluded in the factor of definition as agency. Plans now being completed was proving "both burdensome and the change we recommend would well as the sale of goods, he empha- call for a weekly half -hour pro- und sirable ". exempt approximately 9% of the sized. gram on NBC -Blue, starring Ben so appearing at the July 25-29 industry's 18,000 fulltime employes, The emphasis in this section of Bernie, with time and station list hest ng, presided over by Harold it must be remembered that the av- the Act should be on the word unsettled. Account has been the sub- Stei , assistant director of the hear- erage broadcasting station has few "outside" rather than on "sales- ject of lively solicitations by a num- ing branch of the Wage -Hour Di- employes compared with most in- man", Mr. Miller maintained. He ber of agencies since it left J. visi n, were representatives of dustrial units. The 660 stations pointed out that "the least com- Walter Thompson Co. recently. Am rican Newspaper Publishers employed an average of 22 persons mon denominator of these exempt CEREMONIES and events of New Ass ., National Editorial Assn., on a fulltime basis. employes (outside salesmen under Jersey Day at the New York World's Am rican Association of Schools & "It appears only natural that an the narrow definition of the classi- Fair, July 30, were broadcast over a De . artments of Journalism and industrial unit producing as varied fication) is the element of the em- special Jersey Network, made up of oth organizations in the commu- an output as does a radio station ployer's inability to control their WHOM and WAAT, Jersey City; WCAP, Asbury Park ; WTNJ. Tren- flic tions, transportation, publica- would need more executives time ". than ton ; WCAM, Camden ; WBRB, Red do and public utilities fields. La- most industrial units with such a "To be sure, those employed in a Bank ; WBAB, Atlantic City ; WSNJ, bor interests actively represented, small number of employes per unit. 'local retailing capacity' do not fit Bridgeton. bot in presenting testimony and Those 22 employes include techni- our least common denominator, as coo s- examining witnesses, included cians, writers, salesmen, announc- do 'executives', 'administrators' and state business, and in no wise de- Int= rnational Brotherhood of Elec- ers, directors of both musicians and 'professionals'; but this classifica- tracts from the fact that the inten- trie 1 Workers, American News- actors, auditors, stenographers, tion was doubtless intended to ex- tion of Congress was to exempt pap Guild, American Communi- janitors and others. The general empt those employes engaged in employes whose time from the na- cat' .ns Assn. and American Fed - manager of a station rarely could intrastate commerce who work for ture of their employment could not era ion of Radio Artists. find time to give necessary execu- an employer who also does intra- be controlled."

Pa e 102 August 1, 1940 BROADCASTING Broadcast Advertising General Oil Football Unions on Coast COMMUNIST POLICY I Sutton's Marlin GENERAL PETROLEUM Corp., WFIL Refuses to Sell Time, Violate Pickets FIRST blue marlin to be Los Angeles, out of radio for more Donates Half -Hour taken in North Carolina than two years, on Sept. 18 starts Workers Refuse to Recognize for 13 weeks Football Forecasts BECAUSE of uncertainty whether waters this season was with Sam Hayes, on nine CBS West Patrol of NBC Studios Communist Party candidates will brought into Cape Hatteras Coast stations (KNX KSFO KARM be on the Pennsylvania bal- July 23 by George O. Sutton, PICKETS continued to patrol the allowed KOIN KIRO KVI KFPY KOY lot in the November election, WFIL, Washington radio attorney, Wednesdays, 6:45 -7 p. m., NBC Hollywood studios as no indi- refused to sell the fishing from his cruiser Hap- KTUC), cation, at press time, of a settle- Philadelphia, has PST. Agency is Smith & Drum, Los party time, although President py Day II. It weighed 246 lbs. Angeles. is also commentator ment of the dispute involving the gave time and was taken on 39- thread Hayes network and three AFL unions was Samuel R. Rosenbaum on the five -weekly quarter-hour for a special 30- minute broadcast line. Sutton is one of radio's early morning Sperry News, spon- apparent. The line, representing July 26. Carl Reeve, educational di- most ardent deep -sea fisher- stagehands, janitors and electrical men, and has many sored by Sperry Flour Co., San rector of the Communist Party of big Francisco, 6 NBC -Pacific Red workers, was thrown around the at that time answer- catches to his record, particu- on network's western division head- Pennsylvania, stations, Monday, through Fri- ed attacks made on the right of the larly white marlin, of which -8 m., PST. That series, quarters July 1'7, following a have its candidates appear he caught a dozen last season. day, 7:45 a. breakdown in negotiations. party to through Westco Adv. Co., San Fran- on the ballot. cisco, has been renewed for 52 Picketing was ordered by Local In a statement outlining his rea- 33, International of weeks, effective Aug. 12. In addi- Alliance sons for refusing to sell the Com- FREEMAN SHOE Corp., Beloit tion, Hayes is commentator on the Theatrical & Stage Employes, In- munists time, Mr. Rosenbaum said Wis., has appointed Ruthrauff & Ryan, ternational Brotherhood of Electri- WFIL was informed "that until ex- Chicago, as agency. L. R. Northrup Weekly Spectator, an NBC -Pacific cal Workers, and Building Service isting doubts are removed, the Com- is account executive. Blue network sustaining program. Employes International, in an ef- munist Party may possibly not be fort to enforce recognition as bar- a duly qualified political party, the gaining agency for workers in name of which will properly appear those classifications. The unions de- on the ballot ". He explained fur- clared NBC is now employing non- ther that since he abhorred and op- union help in departments over posed censorship of free speech by which they claim jurisdiction. force, and because he refused to Spurn Gilman Proffer make Mr. Reeve a "martyr ", he had given him 30 minutes time on July Don E. Gilman, NBC western di- 26. He added that WFIL will grant vision vice- president, stated that similar facilities "to a proper rep- none of the pickets were NBC em- resentative of those who hold other ployes and that no worker from views" if they wish to answer the that company was on strike. He de- Communist speaker. clared that "NBC is ready at any time and has been ready to negotiate with any labor organization FHA Autumn Campaign which has proper representation un- Radio der the law among our employees ". Includes Use of He further declared that the RADIO has been included in plans picket line was thrown about the for the fall modernization drive studio with no advance notice other starting under auspices of the Fed- than a telephone conversation eral Housing Administration. Al- though local and sectional FHA TIME about 10 minutes before the pickets %MiT arrived. Mr. Gilman recommended field offices handle the housing pro- that the three unions take the case grams in various regions, the FHA before the National Labor Rela- radio section in Washington has an- TO TRADE 'ER IN, tions Board and that NBC "would nounced it will issue a double-face be glad to cooperate in such a pro- recording containing three 5- minute cedure". dramatizations on one side and 12 dramatized spot announcements on I GUESS ! Carl Cooper, head of Local 33, the other, available for local spon- IATSE, admitted that the local had sorship by building concerns. no membership in the studio. but In addition, the modernization Out here in the prosperous Red River Valley, our declared that "we belong" there drive will be featured in the regu- and that the unions were seeking lar weekly spot announcement serv- well- heeled hayseeds live in a style that lots of so- agreements similar to those with ice of the FHA headquarters, and CBS. He charged that inexperi- it is planned to issue a special se- called "sophisticates" would like to get accustomed enced boys were being employed ries of 13 five -minute talks on mod- to! That's evidenced by the fact that this area to do work of stagehands, and non- ernization which will be sent to union workers were employed in field officials for broadcast. Cooper- accounts for 46.8% of all automotive sales in North other technical departments. ating with FHA, World Broadcast- Unions claim they are picketing the ing System is producing a new Dakota, South Dakota and Minnesota [excluding the NBC studios because network offi- weekly transcribed series, So You Minneapolis]. cials refused to bargain. They re- Want to Build a Home, concerned counties containing St. Paul and fuse to take the matter to the with the planning and building of NLRB declaring that "this is low -cost homes through the FHA All the Valley's million and a half buyers are within purely a matter of recognizing our setup. jurisdiction and nothing for the easy listening distance of WDAY -the only chain Labor Board ". The unions accuse Discs NBC of failing to negotiate with Sinclair Dealer station reaching 'em all! Does that put a bee in them, although meeting with net- SINCLAIR REFINING Co. has work officials informed its dealers and service your bonnet? had been held. station operators that they must Efforts to have AFRA and the use NBC Thesaurus transcriptions musicians union join the picketing on their local stations under the and proposed strike have failed. Sinclair 50 -50 advertising plan, Musicians and radio artists unions with the company paying half of have international agreements with the cost. Dealers were told of the NBC. which bar walkouts. Holly- a,. arrangement the company has made WDf wood union leaders feel that only with NBC in a folder listing 21. the combined action of their inter- Thesaurus musical series, ranging nationals can bring about a settle- from a single quarter -hour to six ment. Meanwhile musicians and full hours weekly, as well as a num- actors have been walking through ber of dramatic programs, if the Affiliated with the Fargo Forum the picket line to fulfill engage- dealer prefers them. Folder also ments on network programs. lists stations currently broadcast- FREE and Some 22 pickets took position ing the Thesaurus service. "Actual PETERS, INC. FARGO 94o KILOCYCLES July 17 when the strike line was recordings require no approval - soon WATTS DAY established, but on the following Sinclair has already approved NATIONAL loon WATTS NIGHT day there were less than a dozen them," the folder states. "You REPRESENTATIVES N. D. on duty, with the number dwindling must, however, use the 'commer- to four at press time. There has cials' sent you by the District been no disturbance. Office." BROADCASTING Broadcast Advertising August 1, 1940 Page 103 F C Probe Unit George B. Porter to Leave FCC Post Election Delays H ad Appointed To Enter Practice of Law With Haley Monopoly Report Ll. d Named Investigation TERMINATING nearly a decade that of senior assistant to Mr. FCC Invites Briefs, to Be as assistant general counsel of the Porter. Filed 15 Co nsel; Lawyers Added Federal Radio Commission and its Other possible selections, it was Up to Sept. CR ATION of a permanent inves- successor, the FCC, George B. thought, might be from the ranks. ALLOWING all parties until Sept. tig tion unit of the FCC, to ferret Porter has re- Ralph L. Walker, FCC senior at- 15 to file briefs in connection with out information regarding the resigned, effective torney, who has been on the Radio the report of its Network-Monopoly spo sibility and character of ap- Aug. 1, to enter Commission and FCC staff since Committee, which has drawn sharp pli.. nts for new private practice of 1928, has been Mr. Porter's prin- criticism both in Congress and from fac lities, princi- law in Washing - cipal assistant for several years. the industry, the FCC July 26 indi- pal y in broad - t o n, specializing Another possible selection is Rosel cated that no final action is likely cas ing, was ef- in radio and de- Hyde, senior attorney, and also on the controversial report until fee ed July 17 by partmental mat- with the FCC and its predecessor after the presidential elections. the FCC with the ters. since 1928. Action was taken upon a petition ap ointment o f Actively identi- Mr. Porter's resignation follows filed on behalf of CBS by its chief fied with broad- Da ' id Lloyd, of by less than three months those of counsel in the monopoly proceed- Mr. Porter N w York, as cast matters dur- William J. Dempsey and William C. ings, John J. Burns, of Boston. ing his entire of- Burns had suggested a Nov. sp c i a l counsel Koplovitz as general counsel and Judge ficial radio tenure, Mr. Porter has assistant general counsel respec- 1 date, but the FCC fixed Sept. 15. in harge of such been assistant general counsel in tively. They were succeeded by Mr. Whether oral arguments will be a u it in the Law Mr. Lloyd charge of broadcasting since crea- Taylor and Joseph L. Rauh Jr. held following submission of the De artment. tion of the FCC in 1934. He will Son of Commissioner Claude R. briefs presumably depends upon r. Lloyd's appointment came establish offices in the Earle Bldg., later developments and possible re- five Porter of the Interstate Commerce coi cident with the addition of Washington, and Andrew G. Haley, Commission, George Porter was ap- quests to that end. oth r attorneys to the FCC staff, FCC attorney who resigned last whom will be assigned to pointed an attorney on the Radio mot of September, will join him. The firm Commission staff on Feb. 24, 1931. Replies Invited bro dcasting. FCC Chairman James will be known as Porter & Haley. La rence Fly long has advocated He was named assistant general The FCC said copies of the re- Mr. Porter plans a brief vacation counsel by then General Counsel port, released by the committee cre tion of an investigation unit, upon his retirement from the FCC. ha ing told committees of Congress Thad H. Brown on Nov. 1, 1931, June 12 [BROADCASTING June 15], tha the FCC has been handicapped FCC Chairman James Lawrence and placed in charge of all hearings. are being sent to all broadcast sta- in hecking qualifications of appli- Fly, in commenting on Mr. Porter's Mr. Porter became acting general tion licensees. The Commission in- ca s because of lack of such an resignation, said the Commission counsel of the Radio Commission vited the submission of views on the or nization. He estimated that "reluctantly relinquishes to private early in 1933 upon the resignation issues raised. Simultaneously, it ab. t $50,000 would be required for practice a man ideally qualified by of Duke M. Patrick and served in stated that the petition of MSS the personnel of the unit, to head- experience and training for the im- that capacity until creation of the [page 74], that the FCC adopt a qu rter in Washington. portant work which he has so sat- FCC on July 11, 1934, at which temporary regulation designed to isfactorily performed ". time he reverted to his permanent maintain the status quo in network r. Lloyd who is 29, was former- Telford Taylor, FCC general rank of assistant general counsel affiliations pending the promulga- ly = ssistant chief counsel of the Sen- counsel, paid high compliment to and was given charge of broadcast- tion of permanent regulations, like- ate Civil Liberties Committee. His Mr. Porter in a statement accepting. wise would await the filing of the ap ointment as special counsel ing his resignation, and expressed briefs. giv s him a salary of $5,600. It is regret over his decision to leave the Drafted FCC Bill FCC, should pr =.umed other attorneys on the The briefs, said the FC staff, and possibly experi- Government service. Mr. Taylor During his service as acting gen- be directed solely to accuracy of en.-d investigators from other gov- said: eral counsel, Mr. Porter acted as actual statements in the commit- "Mr. Porter's long experience FCC legal advisor to Chairman Dill tee's reports, to the recommenda- e ental agencies, in due course of in memorandum wil be assigned to function under and expertness in the field of radio the Senate Interstate Commerce tions contained its the new investigation chief. law has been highly important and Commission and Chairman Rayburn of submittal and to the advisability invaluable in the performance of of the House Interstate & Foreign of adopting the suggested MBS Other Appointments the Law Department's duties. I Commerce Committee in drafting temporary regulation. the legislation which resulted in nother important legal appoint - deeply regret that my association creation of the FCC. A total of 99 me t was that of Lucien Uilmer of with him has been so brief and ex- G. Wisner Ne York, to be special counsel tend to him every good wish in his separate drafts of the measure were Franklin in he broadcast section of the Law new activities." written before final enactment. Mr. G. FRANKLIN WISNER, 61, Hilmer becomes Porter has served under six gen- press chief of the old Federal Ra- De artment. Mr. eral counsels Brown, "s: man" in the broadcast sec- Successor Not Named Patrick, dio Commission and successor FCC and Spearman, Gary,- Dempsey and tio . He was in charge of the New from 1927 to late 1938, died July No announcement yet has been Taylor. Washing- Yo k office of the Senate Interstate made of Mr. Porter's successor. 25 in Garfield Hospital, Co merce Committee in its rail - A native of Iowa, Mr. Porter ton, after a long illness, He had Lucien Hilmer, of New York, who practiced in Des Moines from 1927 living more than two years in ro d investigation. on July 17 was named special coun- been until 1929. Then he became secre- retirement at his Silver Spring (Md. ) he remaining four appoint - sel of the FCC, and assigned to tary to his father on the ICC, serv- home. Mr. Wisner had been relieved me is were under Civil Service Mr. Porter's office at $6,500, is a ing until he joined the Radio Com- of his FCC post in 1938 on short cla.sifications. Leo Resnick, of Ok- possible selection for the post, which mission in 1931. He is a graduate purge la .ma, was appointed associate pays $7,500. He was in charge of notice during the personnel $3,200, of the University of Iowa (AB, instituted by the then chairman, attorney at and has been the New York office of the Senate 1923) and George Washington U Frank R. McNinch. Born in Hamp- as *gned to national defense opera - Interstate Commerce Committee in (LLB, 1926). from s. to stead, Md., he was graduated tio While attached the Law its railroad investigation and is Mr. in 1932 -33 in College, Annapolis, after De artment, he presumably will 32. Mr. Hilmer's status now is Porter, was St. John's fu ction as legal aide to Chief En- charge of criminal prosecutions of which he was principal of the Tow- gi eer E. K. He came "outlaw" stations in the Southwest, son (Md.) High School. He started Jett. to the trying seven cases and procuring his newspaper career with the FsC from the legal staff of the ably will start out with a half -dozen Works Administration. six convictions. Some 200 "outlaw" Baltimore Sun, later shifting to the Pu.lic men, but will draw upon regular broadcast stations were involved, Baltimore American, and after corn- arcus Cohn, of Tulsa, a gradu- FCC personnel for supplementary and the remainder folded. He also ing to Washington in 1921 served at of the University of Oklahoma, aid. Its activities will not be lim- was FCC counsel during most of as correspondent for the American U 'versity of Chicago Law School ited to broadcasting or to new ap- the protracted litigation involving and later the New York Herald and an Harvard Law School, was plications, he said, but it will "in- KNX, Los Angeles prior to its New York World. Surviving are his na ed an associate attorney at vestigate where investigation seems acquisition by CBS and the WLW, wife and a daughter. $3/00, and is expected to be as- necessary". 500,000 -watt case. Mr. Porter has s i. ed to broadcast work. Oscar Pointing out that in the past been FCC counsel in many hearings Sc achter, of New York, was "ex parte" representations have on rules, including the 1936 pro- Mapleton Test na ed an associate attorney at formed a substantial basis of ceedings which resulted in the $3 00, and will be attached to the official action by the FCC, Mr. Fly drafting of the present broadcast FLEMING -HALL Co., New York, lit ation section under Assistant said this did not contribute to "good rules and standards. is using daily quarter -hour spot Ge eral Counsel Joseph L. Rauh administration ". The first hand in- commentaries on two stations in a Jr. and Anthony Cottone. Philip vestigation should eliminate this in Tornado Topples Antenna test campaign for Mapleton ciga- El an, of New York, law clerk to many cases, he added. rettes and smoking tobacco. On Ci cuit Judge Calvert Magruder, Among other A FREAK tornado on July 24 top- WHN, New York, the company is of he First Circuit, was appointed things, Chairman Fly said it is pled the 325 -foot $10,000 vertical an- sponsoring Today's Baseball, Bert as istant attorney at $2,600, and hoped to get someone out of the tenna of KSCJ, Sioux City, snapping Lee's round -up program broadcast Investigation Unit qualified to han- it off 30 feet above the base. Chief pr bably will be assigned to the Engineer Steve Dier and his staff im- seven nights weekly from 7:15 to br adcast section. dle labor problems that arise in the mediately set up a temporary antenna, 7:30, and a similar series is being hairman Fly declared July 22 industry. He disclaimed any inten- losing less than five hours broadcasting used on WIND, Gary. Weiss & Gel- th: t the Investigation Unit prob- tion of waging a "crusade ". time. ler, New York, is agency. P: ge 104 August 1, 1940 BROADCASTING Broadcast Advertising Pact Allocations WSB Adds to Staff Hughes News Sponsored SINCE the recent acquisition of Wins -But Loses By Langendorf Bakeries by FCC WSB and the Atlanta Journal by THE Revenge, Class A Received the James M. Cox radio -newspaper LANGENDORF UNITED Baker- cruiser owned by Blair Walli- ies, Francisco, West Coast Action After Labor Day Seen interests, many staff additions have ser, producer of CBS, Chi- San been made by J. Leonard Reinsch, bakery chain, on July 22 started cago, and Ken Griffin, CBS by On Treaty Wave Tables new general manager. Staff ap- 23 sponsorship of News Hughes, actor, on July was first to featuring John B. Hughes, news WITH FIVE of its seven members pointments include: Ernie Harwell, cross the finish line in the formerly on the sports staff of the analyst, on six CBS Coast stations present, the FCC July 19 formally Chicago -to- Mackinac y a c h t (KSFO KNX KARM KIRO KVI received from its engineering de- Atlanta Constitution and recent race. As a "scratch" boat, the journalism graduate of Emory U, KROY), Monday through Friday, partment the long - slumbering yacht had to stand by while 1:30 -1:45 p. m. (PST). Contract, standard broadcast reallocation ta- sports editor; Elmo Israel, former other smaller boats which assistant publicity director of Ala- for 52 weeks, was placed through bles provided for under the so- called were given handicap times Leon Livingston Agency, San Fran- Havana Treaty and decided to give bama U, publicity director; James surpassed its 65 hours, 35 Bridges, recent Georgia U gradu- cisco. Hughes, for nearly five years it detailed study, with active con- minutes and 24 seconds estab- a newscaster on KFRC, San Fran- sideration planned after Labor ate, continuity editor and announc- lished time. The Revenge was er; Hubert Batey, formerly with cisco, will retain two of his com- Day, Sept. 2. winner of this race two years station WGPC, Albany, Ga., news announc- ago. mercial newscasts on that Under the terms of the treaty er; Bill Spencer, formerly with and the Don Lee -Mutual network. itself [BROADCASTING, July 15] the WBRC, Birmingham, and WAPO, Brown & Williamson Tobacco Co. FCC must exchange allocation lists Chattanooga, announcer; Claude (Avalon cigarettes), sponsors his 180 days after the last nation of Wilson, formerly with WTOC and Richfield's 10th Renewal News & Views Monday, Wednesday the Big Four on the continent rati- WSAV, Savannah, continuity and and Friday at 6:30 p. m. (PST) fied the pact, which becomes finally RICHFIELD OIL Co., Los Angeles and Bristol -Myers Co. (Sal He- announcing; Lorin Myers, recent (petroleum products), through Hix- effective March 29, 1941. An earlier Emory graduate, patica) sponsors the same feature date can be agreed to mutually by salesman; Bill son- O'Donnell Adv. Inc., for the tenth Tuesday, Thursday and Saturday Mexico, Canada, Cuba and the Prance, formerly with the AAA, consecutive year on Aug. 11 renews nights over Don Lee stations in farm director. In addition, WSB for 52 weeks the five weekly quarter - United States, but the absolute hour Richfield Reporter on six NBC - California. Hughes gave up a 4:30 deadline is March 29. has appointed Charles Wells, Geor- Pacific Red stations (KFI KMJ KPO p. m. news period on the Northern gia U junior, and Harry Hutchins, of KGW KOMO KHQ), Sundays thru California network of Don Lee-Mu- Status Clears Emory U junior for "interneships ". Friday, 10 -10:15 p. m. (PST). tual, sponsored by Bordens. Present at the meeting were Chairman Fly and Commissioners Craven, Walker, Thompson and Payne. Commissioner Case is con- valescing at his summer home on Narragansett Bay, while Col. Thad H. Brown, nominated for a seven - year tenure from July 1, still awaits Senate confirmation and until it is forthcoming cannot sit officially at FCC meetings. Deep concern has been shown in broadcasting circles over failure of the FCC to act on the treaty allocations. Moreover, the fact that certain members of the FCC favor wholesale changes in the prescribed treaty allocations, as a means of breaking down clear channels, has caused apprehension [BROADCAST- ING, July 15]. It is stated, however that the FCC proposes to complete its consideration in advance of the Sept. 29 notification date and that diligence will be employed to avoid serious complications. The July 19 meeting was the last held by an FCC quorum. Three members (Fly, Walker and Thomp- son) met July 23 and July 26, but only as a board, and took actions subject to ratification by a quorum under recently instituted procedure. 16 The FCC, it is understood, does not contemplate another regular meeting before Labor Day. BUT YOU'RE I N THE SADDLE WHEN YOU COVER Van-O Cleaner Tests CHEMICALS Inc., Oakland, Cal. (Van -O cleaner), in July started a 13 -week test campaign on five geler:otai'BRIGHTSPOT" California stations in behalf of its product, comparatively new on the FROM THE CENTER WITH market. Five-minute dramatized transcriptions are being used on KFBK, Sacramento; KWG, Stock- ton; KHSL, Chico; KVCV, Red- ding; KTRB, Modesto. Account is handled through Botsford, Con- stantine & Gardner, San Francisco. FORT WAYNE, INDIANA-2- Grove Labs. in Canada GROVE LABS., St. Louis (Bromo- Quinine), in October will start a WESTINGHOUSE RADIO STATIONS, Inc. varying schedule of quarter-hour 10,000 WATTS 1160 Kc. programs, news periods and local FREE & PETERS, INC., NATIONAL REPRESENTATIVES NBC BASIC BLUE NETWORK 100 -word announcements on 20 Ca- nadian stations. Contracts will run through March, 1941. Russell M. INDIANA'S MOST POWERFUL "RADIO STATION Seeds Co., Chicago, places all Ca- R..... nadian advertising for this account .... BROADCASTING Broadcast Advertising August 1, 1940 Page 105 1'II Ships 50 Transcription Numbers ready recorded and that of publish- mer, WCBM; John Shepard 3d, music." Stations are also urged to 4 - 0 More Slated ers not affiliated with ASCAP. More Yankee Network; Walter J. Damm, make every effort to attend the NIB than 7,000 non -ASCAP selections WTMJ; Paul W. Morency, WTIC; meeting to be held in San Fran- s Production have already been transcribed. Neville Miller, NAB ; M. E. Tomp- cisco in conjunction with the NAB 7. BMI has maintained the sup- kins and Sydney Kaye, BMI. convention. Expands port of a united front of broadcast- Following the BMI board meet- Another angle of approach to ers representing all branches of the ing, the National Independent stations still outside the BMI fold WI H DETAILS of the transcrip- industry, despite ASCAP's efforts Broadcasters sent a letter to all was explored July 25 when some 30 tion plan by which Broadcast Music to split the industry into antago- non -network stations, calling to station representatives were the Inc. will insure a steady supply of nistic groups. It is this united back- their attention the fact that while guests of BMI at a luncheon at the tra cribed non -ASCAP music to ing which has enabled BMI to make BMI's original subscription agree- Seymour Hotel in New York. Fol- its all- station members who are its present record of achievement. ments "made it difficult, if not im- lowing addresses by M. E. Tomp- lar:-ly dependent on records for BMI members now number 306 com- possible, for many small broadcast- kins, BMI general manager, and thei musical broadcasts not yet mercial stations representing more ers to participate," they "now have Carl Haverlin, in charge of station corn letely worked out, the plan has than 68% of the dollar volume of the opportunity to receive the serv- relations, each representative was alre: dy produced its first fruits - business done by the entire indus- ices and benefits of the industry - given a letter containing a list of six óuble -faced transcriptions con- try and including 108 stations of owned music supply at a reasonable his stations, checked to indicate tain ng more than 50 non -ASCAP 100 to 250 watts power as well as and fair cost." which were BMI members, with the corn ositions, which were shipped 38 of the nation's 41 fifty- kilowatt- Signed by Harold A. Lafount, suggestion that if he is sold on the last . week without charge to all ers. NIB president; Lloyd C. Thomas, idea of BMI he try to get all of his BM members. NIB Endorsement secretary- treasurer, and Andrew station list lined up. A additional 450 such numbers W. Bennett, general counsel, who, will also be transcribed and dis- At the July 16 session, the BMI the letter states, have had many dis- Discs for Small Stations trib ted before the end of the year board elected a new member, Niles cussions with BMI regarding a re- The BMI transcription plan, first and details are now being worked Trammell, succeeding Lenox R. vision of fees for small stations, discussed early in July with repre- out 'y which BMI stations will be Lohr, whom he had a few days the letter urges these broadcasters sentatives of firms producing li- ass ed of a regular flow of non- earlier succeeded as president of to give the new BMI scale "delib- brary services for stations [BROAD- AS AP music in recorded form. NBC, as NBC's representative on erate and careful consideration in CASTING, July 15], rediscussed by the board. In addition to Mr. Tram- the light of your own particular New Fee Formula the BMI board on July 16 and ex- mell, the meeting was attended by needs before making any contrac- pected to be finally worked out at A nouncement of the transcrip- Edward Klauber, CBS; John El- tual commitments for f u t u r e San Francisco, is based on the ne- tion scheme was made following a cessity of supplying small stations, BM i board meeting, held in New without staff orchestras and so un- Yor. July 16, at which a new for- Further Hearing on Brown Nomination able to use the orchestrations dis- mula for license fees, to go into tributed by BMI of its new tunes as effe . at the end of the initial li- Is Called as Senate Action Is Blocked well as of the BMI arrangements cens period, was also adopted. The of public domain music, with enough new fees are based on a sliding THE INSPIRED campaign to with dilatory tactics employed in recorded music to permit their con- seal: of payments designed to great- block Senate confirmation of the considering the Brown nomination. tinued operation without ASCAP ly r duce the payments to be made nomination of Thad H. Brown to The last hearing July 10 resulted contracts after Jan. 1, 1941. This by tations in the lower income serve a new seven -year term as a in a castigation of the FCC Net- task, which BMI is resolved to do, classes [BROADCASTING, July 1]. member of the FCC continued un- work Monopoly Committee's report could be accomplished by BMI go- R-port of BMI progress to date abated during the last fortnight, by Senators, with Col. Brown in the ing into the transcription business was ade at the July 16 board meet- with the outlook for further hear- position of whipping boy for the The step, which ings. Another session is set July 31. FCC. Chairman Fly itself. alternative ing .y Neville Miller, president of was present is the one now under consideration, the AB, who listed seven Meanwhile, Col. Brown remained but did not testify, and was asked major in the status of commissioner- to return when the committee again is a plan whereby the records re- acco plishments of the industry- meets. quired can be furnished by the ex- own -d designate without portfolio or sal- publishing house: ary, since his old term ended June Also to appear before the com- isting transcription services, who 1. BMI has made the first corn - 30 and he cannot sit until the Sen- mittee again is Ralph F. Colin, have offered their full cooperation. preh nsive study of the musical re- ate confirms his nomination. CBS general counsel, who testified It is proposed that each of these quir ente of broadcasters and has Senator Tobey (R -N.H.) contin- July 10. After a rather tumultuous library services record each month begu the preparation and produc- ues to lead the opposition, and has start, he apparently convinced the certain transcriptions which will be tion f material to meet those needs demanded that the nominations be committee that CBS and its execu- available not only to the subscrib- for 941. rejected by the Senate Interstate tives were in no way guilty of ers to each service, but to stations 2. In its first three months of Commerce Committee on the ground "stock- rigging" as charged by Sen- subscri,bing to any transcription li- operation, BMI has given broad - that Col. Brown is not qualified for ator Tobey. Commissioner Brown's brary. The difficulty is chiefly legal, cast:rs more than 100 numbers pub- the post. A new recruit against con- testimony previously had been to due to the exclusivity clauses in lish . under its own imprint and firmation has blossomed, it is now the effect that the FCC had looked some of the library contracts, which is n on a production schedule of reported, in the person of Rep. with disfavor on the manner in will- Lawrence which CBS purportedly had it is hoped all stations will be 130 selections a month-30 new J. Connery (D- Mass.) ma- ing to waive in this emergency for tune and 100 new arrangements of persistent critic of the FCC and the nipulated its stocks. networks. Rep. Connery, it was dis- As things stand now, the commit- the common good. The transcrip- publ c domain music -a rate never tion companies say that if the legal surpassed closed at the Senate Committee, had tee will hear Col. Brown and Mr. in music publishing his- advised it of information he had Colin July 31. Chairman Fly also difficulty can be overcome and that tory. procured which he indicated would had planned to appear but was ex- if BMI will make available a suf- 3. BMI's new popular tunes have shed light on some of the activities cused because of plans to leave the ficient number of tunes to furnish been successfully used on the air, of FCC members and staff. city. Meanwhile, Col. Brown's status an adequate supply to the stations, both . y networks and local stations, will remain unchanged. Despite all then they will cooperate in every and re being played with increas- Inside Stuff the fireworks, it is predicted his way. ing requency in all parts of the nomination will reported It was reported in reliable quar- be favor- `Bonus' Numbers coun ry. ters that the General Accounting ably, though not unanimously, by the 4. : MI's transcription plan will Office had been asked to supply de- committee, and that in due course Already six transcribers have re- mak several hundred selections tailed information on travel vouch- he will be confirmed by the Senate leased "bonus" transcriptions, available in recorded form by the ers of Commissioner Brown and and installed in office. Chairman which have been sent not only to end f the year. Also BMI's tunes certain other FCC officials respect- Fly is supporting his confirmation. their own subscribers but to all are eing recorded on phonograph ing a trip to Texas, California and Before that, however, it is likely BMI members as well, including reco ds for home use. the Southwest several years ago, more of the FCC's "dirty linen" some 50 non -ASCAP tunes, as fol- 5. : MI has acquired catalogs con - including a trip to Agua Caliente. will be opened to public gaze, and lows: taini g more than 5,000 copyrights Because of the nature of the infor- that further demands will be made NBC Thesaurus: There's an Old and .roducing more than 40 new mation requested and the kind of for a far -reaching investigation of Easy Chair by the Fireplace, Pied num ers monthly. Negotiations for quizzing to which Col. Brown was the agency and its membership. on a by regard- What irks most of Piper Jr., Shining Hour, High othe important catalogs are in subjected Senator Tobey the members of Windy Hill, and Phantom in the pro: ess. ing "wild parties ", the view in both the FCC is the confirmed view that Senatorial and FCC circles is that all these eruptions can be traced to Dark, all BMI tunes, on one side, 6. is MI staff has begun compiling the "tips" have emanated from the FCC itself, since few if any with six patriotic selections on the all n n -ASCAP music available for within the FCC itself. people on the outside could know so other-Star Spangled Banner, perf.rmance, including that of all Chairman Wheeler (D- Mont.) it much about the personal conduct of America, Dixie, Maryland, My othe licensing societies, that al- is stated, has become impatient FCC members. Maryland, Yankee Doodle and Co-

Pag O 106 August 1, 1940 BROADCASTING Broadcast Advertising lumbia, the Gem of the Ocean. BMI NEW FM LICENSES numbers were recorded by Allen Drafting of Ethridge Proposed Roth and his orchestra and the AWAIT LABOR DAY patriotic numbers by a 60 -piece or- WITH a total of only 11 applica- chestra under the direction of Dr. Liaison tions for new commercial FM sta- As Communications tions on file since promulgation of Frank Black, NBC music director. Would Be Coordinator the new "green light" rules June Assiciated Music Publishers: Industry Trouble Shooter 22, the FCC is not likely to license Minute Waltz, Schubert Waltzes, With the Knudsen -Stettinius Commission any new stations until after Labor Prelude in G Minor and Cuckoo Day. The 11 applications already Waltz, recorded by Nathaniel Shil- WHITE HOUSE consideration is supervision. The executive order filed, in order of their receipt, are: kret and his orchestra. Other side: being given to appointment of draft has been before the Presi- 1. Detroit, James F. Hopkins Tango de la Nuit, Out of the Grey, Mark Ethridge, former president dent, after having cleared all es- (WJBK), 46,500 kc. to cover 3,050 Don't the Moon Look Pretty and of the NAB and the industry's all - sential departmental routine, for sq. miles, 2,000 watts (Class B). at least a month. Chairman Fly 2. St. Louis, St. Louis Star -Times, Montevideo, the last two BMI num- front trouble shooter, as defense (KXOK), 43,100 kc., to cover 9,900 bers, recorded by Alexander Semm- communications coordinator to himself had proposed to act as sq. miles, with 3,000 watts (Class C). 1er and his orchestra. function with the National De- spokesman for the broadcasting 3. New York, Loew's Inc. (WHN), industry, with the Army, Navy, ke. cover 12,940 sq. miles World Broadcasting System : I fense Advisory Commission. 43,500 to with 50,000 watts (Class C). Could Tell That You Knew, Twenty - A move to draft Mr. Ethridge, Coast Guard and State Department designating other committee mem- 4. Baton Rouge, La.,L Baton Rouge five Additional Words, What Good's now vice -president and general Broadcasting Co. (WJBO), 44,100 kc. the Moon? Let's Trade Hearts, manager of the Louisville Courier - bers. to cover 8,100 sq. miles, with 1,000 Short Order Love, Fooey on You, Journal and Times, which operates The industry coordinator pro- watts (Class B). Madam Will Drop Her Shawl and WHAS, for the emergency service posal was submitted to Chairman 5. Chicago, Moody Bible Institute as representative of the broadcast- Fly July 3 by President Neville (WMBI), 43,900 kc., to cover 15,300 I'm Beginning to Know You, all sq. miles, with 50,000 watts (Class C). BMI, all recorded by Victor Arden's ing, telephone and telegraph in- Miller of the NAB. Simultaneously be House became aware of 6. Milwaukee, The Journal Co. orchestra. dustries, is understood to under the White (WTMJ), 43,900 kc. to cover 15,642 way. Regarded as one of the broad- it. Mr. Fly, so far as known, has sq. miles, with 50,000 watts (Class C). Lang-Worth Feature Programs: the Miller Swing Low, Sweet Chariot, My casting industry's outstanding not yet responded to 7. Chicago, WGN Inc., 44,300 kc. to statesmen, Mr. Ethridge is held in letter, orally or otherwise. cover 16,822 sq. miles with 50,000 Heart at Thy Sweet Voice, La was watts (Class C). Cumparsita and Melody in F, high regard in Administration The basic proposal advanced re- circles, and often has been called that the industry (including tele- 8. Columbus, Ohio, WBNS Inc., corded by Wohl's Sophisticates, phone, cable and 43,100 kc. to cover 12,400 sq. miles with the reverse side given over to in by President Roosevelt for con- telegraph, other with 10,000 watts (Class B). and news- pursuits regulated by the FCC) i selections from "H. M. S. Pinafore ", ferences on broadcasting 9. Alexandria, La., Alex a n d r a paper matters. desires voluntarily to cooperate in Broadcasting Co., Inc. (KALB), 43,- recorded by the Lang -Worth Opera war defense planning. It was 300 kc. to cover 3,025 sq. miles with Co., directed by Emil Cote. FCC Coolness pointed out that the pattern al- 250 watts (Class A), C. P. MacGregor: There I Go, Mr. Ethridge figures in a plan ready has been cut, since other Binghamton, N. Y., Howitt- This Wood Radio (WNBF); 44,100 kc. to Is Our Dance, I Could Be a whereby the proposed Defense basic industries either are repre- cover 18,000 sq. miles with 5,000 Superman for You, Love, You are Communications Committee sented on the seven -man National watts (Class C). Mine Tonight, Do Wliat You Want [BROADCASTING, July 1, 15] would Defense Commission or through 11. Evansville, Ind., Evansville On To Do, The Rest of My Life, Win- be tied in more closely to the all - coordinators. The fact that the The Air, Inc. (WGBF -WEOA), 43,- miles, with dow Wishing and Swinging at the powerful Knudsen-Stettinius com- 1916 Act, under which the Knudsen - 700 kc. to cover 8,397 sq. 10,000 watts ( Class B) . Seance, all BMI numbers and all mission, following the precedent es- Stettinius commission was estab- recorded by Henry King and his tablished with other basic indus- lished, limits its membership to orchestra. tries. It does not mean abandon- seven reulted in the subsequent ap- Network Crews on Job Standard Radio: The Same Old ment of the Defense Communica- pointment of industry coordinators. Story, Flat Tire? Why Dream? tions Committee plan, under which Highly Regarded For War Game Pickups Practice Makes Perfect and Hora a Government board of five officials AMERICA'S largest peacetime ma- Power, BMI tunes recorded by Don would be named to plan communi- Barry Bingham, president of neuvers, to be held in the Platts- Allen and His Music; reverse: La cations defense activities. But it WHAS and publisher of the Louis- burg- Watertown, N. Y. area Aug. Source Ballet, Tarantelle, Espana, does propose to make this board ville newspapers, visited the Presi- 3 -31 with 100,000 men and officers Air for G String and La Golondrina, subordinate to the Knudsen -Stet- dent in mid -July. It is presumed, participating [BROADCASTING, July recorded by the Earl Towner Con- tinius operation, by a direct liaison among other things, that the ques- 15], will be thoroughly covered by cert Orchestra. established through the medium of tion of Mr. Ethridge's drafting for the major networks. No definite the coordinator post was discussed. schedules of broadcasts are avail- Contest Started the proposed industry coordination, Mr. Ethridge pre- Forty -four years old, Mr. Ethridge able, but each network has an- which niche will do its part to A nationwide contest for ama- sumably would fill. has had a distinguished career in nounced that it teur songwriters was launched journalism, first as a reporter and give the greatest war -game cover- The Ethridge move apparently age in radio history. July 27 on NBC -Red, in a new is not looked upon with too much during the last 10 years as a publisher. He served as interim presi- NBC has three men at Army program called Tunesmith's Tour- favor by the FCC, particularly headquarters at Ogdensburg, mak- nament, featuring the music of since Chairman James Lawrence dent of the NAB from March 30, 1938 until President Miller ing preliminary arrangements - Tommy Dorsey. Contestants are Fly espoused and personally was was Arthur Feldman, of the special required to fill out entry blanks, instrumental in drafting the pro- designated in July, 1938, having events division; Don Whittemore, then submit their songs, the win- posed executive order, now pending been instrumental in bringing about of field engineers, and Tom Dolan, ners being played on the program. at the White House, and which the association's reorganization of traffic. CBS will have a crew of Three tunes are picked each week, would create the Defense Commit- during its worst internal strife. He 14 announcers, special events men with cash prizes of $25, $15 and tee without an industry coordina- has the confidence of the industry's and engineers "at the front" when $10 for first, second and third tor as such. Instead, Mr. Fly pro- rank and file, and is regarded as maneuvers begin, headed by Bob place winners. Choice of ranking posed that the committee designate radio's strongest personality. Trout, ace announcer who will be at is determined by tabulating the purely advisory subcommittees for Many broadcasters look askance the line of battle to give a shot -by- the various industries under its upon the Fly proposal for a Gov- shot description, and Maj. George votes of the listening audience. In ernment board, since there would Fielding Eliot, CBS military ex- addition, all prize- winning numbers be no practical industry representa- pert, who will fly over the area of will be published by BMI. Contest Y.; KDYL, Salt Lake City; WSFA, tion on it. It is felt the actions of combat and give an air -view analy- was announced by Tommy Dorsey Montgomery, Ala.; and WLVA, the Governmental committee should sis of the "war" beneath. MBS has during his program from the Astor Lynchburg, Va. flow through the seasoned brain announced no plans as yet except Roof on July 20, pulling 1,500 en- George Mario, general profes- of some one experienced in busi- that it, too, will cover the maneu- tries for the first broadcast of his sional manager of BMI, has an- ness, rather than through a board vers. new series, broadcast each Satur- nounced the following additions to of military and civil department day at 5 p.m. (EDST). his exploitation staff: Billy Chand- Government officials with no prac- Gen. Mills' New Serial A three -color, 16-page, brochure, ler, formerly with Mills Music Co., tical knowledge of business. GENERAL MILLS, Minneapolis, has the "ABC of BMI" will be distrib- and Jerry Lewin, formerly with The President has made no for- started a new serial on CBS, Beyond uted at the NAB convention. Book Larry Spier and Irving Berlin, in mal comment on the defense com- Those Valleys, Don Becker's story of gives the history of BMI, its pur- New York; Harry Hume, formerly munications plans aside from a re- a girl who dreams of happiness beyond pose, aims and intentions, what it with Larry Spier, in California, cent observation that he had dis- the valleys of the small town in which has done and its plans for the fu- and Jimmy Cairns, formerly with cussed the with Chairman she lives. Program is broadcast on 17 matter for Gold Medal Flour ture. Book, illustrated with 30 pho- Music in Chicago. is known, however, CBS stations Mills Co., Fly. It that at 5:15 -5:30 p.m., Monday through tographs, is the work of Russell First BMI tune to be used on a the whole question is being actively Friday, following the same sponsor's Clevenger, BMI director of public network commercial program was considered, and that in White By Kathleen Norris, heard on 24 CBS relations. "My Mind's on You ", by Richard House quarters there is support stations five times weekly for Wheat- Most recent additions to the BMI Ullman and Bernard Simon, broad- for the industry -coordinator proj- ies. New Program was placed through list, bringing the total to 308 sta- cast July 28 on the Ford Sunday ect and for drafting Mr. Ethridge the Chicago office of Blackett- Sample- tions, are: WJTN, Jamestown, N. Evening Hour on CBS. for that post. Hummert. BROADCASTING Broadcast Advertising August 1, 1940 Page 107 JO ' TAYLOR, formerly with Ruth- rauff & Ryan, New York, where he IOSET APPOINTED wor d on Lever Bros. programs, has joine Pedlar & Ryan, New York, as MANAGER OF WAGA scrip supervisor on Procter & Gamble LATE 00(..weNOTES DON IOSET, manager of WLOK, sho He succeeds Finis Farr, who is Lima, O., on July 24 was named now . andling the agency's Mr. District manager of WAGA, Atlanta Blue Atto ney, sponsored by Bristol -Myers by George B. Co. or Vitalis, on a free -lance basis. THOMAS E. DIEHL, formerly of J. LEONARD REINSCH, general Network outlet, Tay1.r was script supervisor at Comp- Ruthrauff & Ryan Inc., New York, manager of WSB, Atlanta, is the Storer, president of the Fort In- and more recently in the advertising father of a boy, J. Leonard Reinsch dustry Co., Toledo, which recently ton . dv. Inc. before joining Ruthrauff born 23, his second child. & R an. and sales promotion department of Jr., July acquired the station. Ralph G. El- Columbia Steel Co., Los Angeles, has HELEN SINCLAIR, radio copy vin, sales staff member of WLOK, STE LA UNGER. WJZ. New York. been appointed northern California writer for Compton Adv. New York, was elevated to manager of the corn weekly manager of MacManas, & Adams entator on the quarter John was married July 20 to Darold Bauer, Lima station. hour program. Your Hollywood News- Inc., with headquarters at 405 Mont- associated with the A. B. Dick Co. girl. s in Hollywood for several weeks gomery St., San Francisco. A pioneer in midwestern radio, Bath ring material for the series. Dur- TOM LEWIS, Young & Rubicam Inc., Mr. loset's first assignment dates EDMUND M. PITTS, formerly an New York radio production executive, 1922, when he was ing er West Coast visit, the nrogram account executive of J. Walter Thomp- back to is b ing released to the NBC -Pacific and Loretta Young, Hollywood film associated with Toledo's first sta- son Co.. San Francisco. has estab- actress, have announced their engage- Blue network. In addition, it is also lished the Edmund M. Pitts Public tion, WTAL, forerunner of WSPD, transcribed and sent to WJZ. ment. The wedding is scheduled for Relations Organization, at 810 S. early September. parent station of the Fort Indus- Spring St., Los Angeles. try group. He returned to Toledo MA TIN BLOCK, conductor of the ROBINSON, managing edi- Mak Believe Ballroom programs on WILLIAM G. CHAMBERLIN, sales IRWIN in 1933 to join WSPD as a news- tor of Advertising Age, has been made caster an interim during WN .W, New York. is broadcasting executive of Pennzoil Co., Los Angeles permanent master of ceremonies and after from an easy chair these days. follow- (petroleum products), has joined Bes- interviewer of Men Behind the Ads, which he was advertising director ing fall during a ping -pong game wick & Britton, sales and advertising weekly program on WOV, New York. for firms in Cincinnati, Buffalo and whic broke a small bone in his ankle. counselors, that city. He succeeds the Toledo, and operated his own ad- late A. E. Britton. EUGENE S. THOMAS, sales man- VE A OSKEV, formerly with Knox ager of WOR, Newark, and Daniel vertising agency in Toledo. In 1937, Reer s Adv. Inc.. Minneanolis. has DAMON WALKE, formerly head of S. Tuthill, assistant manager of NBC when Fort Industry acquired an join: Compton Adv. Inc.. New York, the San Francisco office of General artists service department, are the ra- interest in WALR, Zanesville (now as a radio commercial writer. Foods Corp., has been appointed Los dio members of the course in Adver- WHIZ), Mr. Ioset managed the Angeles district sales manager, ex- tising and Selling offered by the Ad- station for a year and subsequently BIL KILMER. formerly of KLO, changing duties with F. C. Hawkins. vertising Club of New York. Herbert Ogd n. Utah, has been named program was detailed to Lima. EDGAR KOBAK, vice -president in L. Stephen, news editor of Printers Mr. Elvin is a native of Indianap- dire or-office manager of KGNF, charge of sales for the NBC -Blue net- Ink, is chairman of the course. Nort Platte, Neb. He was formerly work, was guest nt a golfing party olis. He began his career in radio with KFDA, Amarillo, and KGKO, given by the Chicago sales staffs of CHARLES LLOYD. program direc- and advertising in the early 1920's Fort Worth. tor of KLX. Oakland. and Mrs. Flor- as a junior partner in an Indianap- the Red and Blue networks given at ence Heil, Beverly Hills, Cal., society HE EN TURNER, for the last three the Hinsdale Club July 26. matron, have announced their engage- olis advertising agency. In 1923 he year director of women's programs of BILL McANDREW. NBC Washing- ment. became sports announcer of WIRE, WE U. Eau Claire. Wis., on July 20 ton news editor, is back at his desk Indianapolis. From 1933 to 1938 he MEL WILLIAMSON. formerly on the - was married to Frank Griffith, of following an illness which confined him production staff of Hixson -O'Donnell was on the sales staffs of Scripps Raci e, Wis., a road construction en- to his hotel room in Chicago through- Adv.. Los Angeles, is in New York Howard newspapers in Baltimore gine r. out the Democratic convention. where he plans to become associated and Evansville, and joined the sales HARRY BERG, engineer of WJJD, with an agency. department of WLOK last May. BIL FAIRLEY, formerly of KUOA, Chicago, is away from his desk due to He is a graduate of Denison Uni- Silo m Springs, Ark., has joined the an emergency appendectomy. He is at JACK CHASE. formerly program director of the Sioux City studios of versity, Granville, O., is married, anu( racing staff of KHGB, Okmulgee, the Illinois Masonic Hospital. and has two children. Sigfried WNAX, Yankton. S. D.. has been Okla Floren has joined the R. L. BURGER, commercial manager transferred to Yankton as new editor. J. H. Ryan, vice- president and ann tncing staff of KBIX, Muskogee, of WCAX, Burlington, Vt., is the He takes over news programs spon- Okla general manager of WSPD and father of a girl born late in June. sored by Chamnlin Refining Co. and of the Fort Industry Co., announced International Harvester Co. that no changes in personnel of the WALTER N. PEGRAM. formerly of Atlanta and Lima stations are con- the sales staff of WSIY, Nashville, templated at this time. WAGA was has joined WCHV, Charlottesville, acquired by Fort Industry from the Va., as commercial manager. James M. Cox and Arde Bulova in- CHARLES ADAMS of NBC Holly- terests for $150,000. It is a 1,000 - wood guest relations staff. has en- watt regional on 1450 kc. and is the tered his yawl Altair in the annual sixth station in the Fort Industry Southern California Yachting Assn. group. Others are WSPD, WHIZ, regatta at Newport -Balboa. Aar. 1 to 7. Crew consists of George Emmet, WLOK, WWVA, Wheeling, and Jack Parker, Harold Haklik and WMMN, Fairmont. WAGA on July Adolph Lefler. all NBC employes. 26 applied for a shift to 590 kc. GREETINGS with 5 kw. day and 1 kw. night. RONNIE GOLDENBERG, auditor of 1 WNEW. New York. on Aug. 18 is to marry Miss Nona Whitehorn. On GOP Radio Staff PRANK C A R B E R, formerly of FROM THE THIRD MOST WBZA. Boston. and Summers Carter, FREDERICK A. LONG, onetime formerly of WSOC, Charlotte, N. C.. program director of WJSV, Wash- and WOPI, Bristol. Tenn.. have joined ington, who recently has been work- POWERFUL STATION the engineering staff of KYW, Phila- ing on production of the Ripley delphia. show, on July 29 joined the Repub- BOB WOODBURY, of the commer- lican National Committee radio cial staff of WCCO, Minneapolis, on staff. He is assistant to Wells IN SOUTHERN July 15 married Mary South. (Ted) Church. G.O.P. radio director, who engaged him on a perma- JACK LAWRENCE, formerly with nent basis after his temporary en- CALIFORNIA stations in Florida and New England. has joined the announcing staff of gagement as radio assistant at the WEEI, Boston. recent convention in Philadelphia. STAN SPIEGLE. formerly of KOMO- WARNER BROS. KJR and KOL. Seattle. and CBS. on Alice Hult Aug. 1. joined KXRO, Aberdeen, ALICE HULT, 26, who appeared Wash., as public relations director. over the air on KFRC under the George R. Wilhelm, formerly of several Cluett- Peabody Co. trade name of Portland, Ore., stations, has joined the "Nancy Dixon" in the program KXRO announcing and production What's News in the Stores Today, staff. collapsed in the Ferry Postoffice in KFWB JOSEPH B. HUTTLINGER, recently San Francisco July 20 and died awarded a M.S. in journalism by Co- shortly afterwards at an emer- lumbia U, has been added to the New gency hospital. Death was due to HOLLYWOOD York editorial staff Of BROADCASTING. natural causes, the coroner's office WOODROW HATTIC, director of reported. Miss Hult had advertised agriculture of WWL, New Orleans, "Sanforized- shrunk" material, man- early in July was awarded an Hon- ufactured by Cluett- Peabody. The orary State Farmer degree by the trade name "Nancy Dixon" is used Future Farmers of America, presented by the sponsor in seven other cities. for the most outstanding work in help- Miss Hult's home was in Cheshire, ing Louisiana Agriculture in 1939 -40. Ore.

Pa,r; {(ì,'. (!(_'l(\I ,. liit BROADCASTING Broadcast Advertising .4la.:.. Millions of listeners , ` ' find greater enjoyment in the broadcasts from these stations* because exacting acoustical quality has been achieved in studios and control rooms 4 through the use of J -M Sound- Control Materials and Methods ..

CFRB Toronto, Ont., Can. KSTP St. Paul, Minn. WCSC Charleston, S. C. WJLS Beckley,W.Va. WTAM Cleveland, Ohio CKAC Montreal, Que.. Can. KWKH Shreveport, La. WCSH Portland, Me. WKY Oklahoma City, Okla. WWNC Asheville, N. C. KYSM Mankato, Minn. WDAF Kansas City, Mo. WLAW Lawrence, Mass. WWJ Detroit, Mich. KDKA Pittsburgh, Pa. KYW Philadelphia, Pa. WDAN Danville, Iii. WLS Chicago, Ill. Ashtabula Star Bureau, KFJZ Ft. Worth, Texas WDRC Hartford, Conn. WNAX Yankton, S. Dak. Ashtabula, Ohio KGER Los Angeles, Cal. WABC (CBS Key Station) WEBC Duluth, Minn. WNBC Hartford, Conn. Belle Isle Radio Station, KGKO Ft. Worth, Tex. New York, N.Y. WFBR Baltimore, Md. WNYC New York, N.Y. Detroit, Mich. KGNC Amarillo, Tex. WBBM Chicago, Ill. WFIL Philadelphia, Pa. WOAI San Antonio, Tex. Dept. of Interior, KMBC Kansas City, Mo. WBEN Buffalo, N.Y. W FMJ Youngstown, O. WOI Ames, la. Washington, D. C. KMOX St. Louis, Mo. WENS Columbus, Ohio WGES Chicago, Ill. WOR Newark, N. J. Merchandise Mart (NBC), KNX (Columbia Square) WBTM Danville, Vs. WGN (Tribune Square) WOW Omaha, Nebr. Chicago, Ill. Hollywood, Cal. WCAL Northfield, Minn. Chicago. Ill. WOWO Ft. Wayne, Ind. Radio City, Hollywood, Calif. KOWH Omaha, Nebr. WCKY Cincinnati, Ohio WGY Schenectady, N.Y. WRC Washington, D. C. Radio City, New York, N. Y. KOY Phoenix, Ariz. WCHS Charleston, W.Va. WHAS Louisville, Ky. WRNL Richmond, Va. Silverspire Broadcasting Co., KRE Berkeley, Calif. WCOU Lewiston. Me. WHBC Canton, Ohio WSAL Salisbury, Md. St. Catherines, Ont., Can.

For full details on J -M Sound - Control Materials and complete information on how J -M Acoustical Engineers help improve broadcast quality, write Johns -Manville, 22 East 40th Street, New York, N. Y.

J JOHNS- MANVILLE ACOUSTICAL-ENGINEERING LSERIICE Temporary Jobs Offered by FCC CONTRO Commercial, `Ham' Operators May Get Emergency Work ROOM IN ITS quest for radio operators to work FRANK A. GUNTHER, vice-presi- in the field in its plans for dent in charge of engineering of Radio a 24-hour watch of communications Engineering Laboratories, Long Island during the war emergency, the City, N. Y., on July 16 spoke on fre- FCC announced July 16 that tem- quency modulation and its possibilities porary positions, paying from relative to educational broadcasting $1,620 to $1,800 per year, are avail- before a group of students and teach- able to those holding radiotelegraph ers of the New York U School of Edu- licenses. cation. After the lecture, a demonstration was given and recordings were Civil Service examinations are heard from W2XMN, Alpine, N. J. open now for operator positions, it The group then went on a tour of the stated in a public notice, but the REL plant to observe the manufac- FCC is prepared to accept appli- turing of FM equipment. cations from licensed commercial A. H. SAXTON, NBC western di- operators and amateurs for ap- vision chief engineer, leaves his Holly- pointment in the field service, with wood headquarters Aug. 8 for a 30 -day the understanding that those selec- business and pleasure stay in New ted will be given temporary em- York. During that time he will partici- ployment for 90 pate in the five -day NBC division en- days and exam- gineers meeting to be staged in that ined during that time by the Civil city starting Aug. 19. Service Commission. Temporary employes who pass the examination SETH GAMBLIN, of the engineering department of WOR, Newark, recent- and are reached in the order of ly observed his 15th anniversary with their standing on the eligible list the station and received one of the will receive indefinite probationary special pins given 15 -year veterans. appointment on a temporary basis He also received an anniversary check as the "present emergency may from station officials in recognition justify ", the FCC said. of his long service. Other WOR personages with 15 years or more service Covered in Defense Fund are Alfred J. McCosker, president, J. R. Poppele, chief engineer, and John The Commission has procured B. Gambling. from defense appropriations a bud- FREDERICK WHEELER, assistant get of $1,600,000 for monitoring chief engineer of WKY, Oklahoma equipment and increased field per- City, and formerly chief engineer of sonnel [BROADCASTING, July 1, 15]. WREN, Lawrence, Kan., has resigned It seeks some 500 additional opera- to join RCA Mfg. Co., Camden, N. J. tors, clerks and other field person- FRANK M. DAVIS, of Cedar nel, all of whom must be procured Rapids, on July 9 was issued Patent from Civil Service eligibility lists. No. 2,206,882 covering electrical con- Explaining the procedure to be fol- trol apparatus, rights to which he lowed regarding the temporary ap- has assigned to Collins Radio Co. pointments, the FCC announcement ROSS McGOUGH has joined the en- stated: gineering department of KGNC, Ama- General Conditions rillo, Tex. STATION STANLEY NEUBRECHT, engineer OF THE Applicants receiving appointments PRIDE must defray the expense of travel to of WTOL, Toledo, on July 14 mar- the city ried Dorothy Diller, staff pianist. be or town designated by the many reasons to Commission as their headquarters. W. R. NICHOLS, formerly of KSRO, Stations have The Commission reserves the right to Vertical Santa Rosa, Cal., joined KINY, Ju- proud of their Blaw -Knox make transfers from time to time ac- neau, Alaska, as chief operator and appear- cording to the best interests of the engineer. Radiators: their pleasing service. A few positions will be avail- broadcast able outside the Continental United G. W. HUDSON, of Richmond, Va., ance, their greater States to operators who pass the Civil has been appointed by Allen B. Du- coverage, and especially their Service examination. Those who are Mont Laboratories as its factory rep- willing to accept appointment in resentative in Eastern Tennessee, Vir- extremely low maintenance cost. Alaska, Hawaii, and Puerto Rico ginia and the Carolinas. For several years Mr. Hudson has been a manu- reasons alone, not to should indicate their order of prefer- For these ence. Order of preference may also be facturer's representative in his terri- mention others, broadcasting com- shown for regions within the Conti- tory, handling several well known radio nental United States, as, for example, lines. panies and engineers the world "West Coast ", "Southeast" etc. GEORGE HOOPER, engineer of over prefer Blaw -Knox Radio Temporary appointees are also re- WIBG, Glendside, Pa., is the father quired to pass a physical examination of a girl born July 22. Towers. Whatever your antennae which is conducted at U. S. Public technician of problems Health stations throughout the United TED FOWLER, or requirements are, we States. Operators will be required to CKWX -CKFX, Vancouver, B. C., on believe we can be of help travel in Commission field cars on of- July 18 married Hester Atkins, con- to you. ficial business, and when operating tinuity head of the stations. outside of the limits of their headquarters station will be paid five dollars per diem for subsistence. a Commission field office their ability Operators in the Commission's serv- to transmit and receive plain English ice are required to stand a rotating text in the International Morse Code BLAW.KNOX watch which involves work on Satur- day at the rate of 20 words per minute. DIVISION afternoons, Sundays and holidays. The salary for amateurs who qualify Persons holding radiotelegraph first for appointment is $1,620 per annum. class licenses will be appointed to fill of BIaw A deduction of 31 per cent is made -Knox Company positions at $1,800 per annum and from all salaries toward retirement, 2038 those holding radiotelegraph second FARMERS BANK but this is returned if the employee BUILDING class licenses at $1,620 per annum. leaves the government service before PITTSBURGH, PA. Amateurs' Qualifications retirement. OFFICES Applications be IN PRINCIPAL should submitted on CITIES Amateur licensees desiring to file U. S. Civil Service Application Form applications for positions as operators 8 to the secretary, Federal C'.mmuni- in the Commission's field service must c a t i o n s Commission, Washington, possess the following qualifications : D. C. Complete information must also ir:ávbpäR (a) Must be at least 21 years of age be filed with respect to citizenship and and not over 55 unless they have fingerprints under FCC Order No. 75. veterans' preference; (b) Must hold Further information relative to an amateur operator's license for a these positions may be obtained by continuous period of at least five years writing to the FCC or to the U. S. prior to making application for em- Civil Service Commission, Washing- ployment; (c) Must demonstrate in ton. Paie 110 August 1, 1940 BROADCASTING Broadcast Advertising `Broadcasting Day' PLOUGH SHOWETTES (Continued from page 34) Complete Family Episode Bill Stern, Virginia Rae, Stebbins In 30 Seconds Boys, Morton Downey, Graham Mc- PLOUGH Inc., Memphis, has placed Namee, Margaret Speakes, Ted a unique series of one -minute spot Husing, Ray Perkins, Col. Stoop - announcements on 18 Southwest nagle and the Revellers. stations for Mexican Heat Powder, through Lake -Spiro -Shurman Agen- All Groups Cooperating cy, Memphis. The transcribed Hap- Conrad Thibault will sing the py Holmes Family series, called "More Perfect Union" tone poem showettes by the agency, consist of from New York. Norman Corwin is 30 seconds of a complete episode in a the life of the family, with the other expected to write and produce half devoted to the commercial. The dramatic sketch along the lines of complete 30- second episodes fea- his "Seems Radio Is Here to Stay ", ture clearly defined characteriza- which was written in 1939 in con- tions and everyday human appeal. nection with NAB Open House Cast of four for the series was Week. Arrangements may be made selected in cooperation with World to have Charles Laughton, famed Broadcasting Co., which waxed the character actor, play the lead role. series, and includes well -known In connection with the elaborate New York radio actors. Three to by the fairs, seven Happy Holmes Family tran- radio pageants planned scriptions are carried weekly on special train and bus transportation KLRA, Little Rock; WMC, Mem- is being provided, particularly in phis; KGNC, Amarillo; KRLD, the East. The New York fair has SHOWMANSHIP WFAA, Dallas; WBAP, Fort scheduled the ceremonies for the Worth; KPRC, KTRH, Houston; Court of Peace, which will be spe- KFYO, Lubbock; KTSA, WOAI, cially decorated in a radio motif. San Antonio; KRGV, Weslaco; In addition to the contribution of zat»..d.649atedimeed WWL, New Orleans; KOMA, Okla- services by the famous stars, the homa City; KTUL, Tulsa; KFH, American Federation of Musicians Wichita; WDAF, Kansas City; Federation of Ra- KWK, St. Louis. and the American &ate dio Artists have given full clearance to their members to participate in Public Domain Interest the tribute. The broadcast portion of the program will include brief Is Found Progressing messages from Harvey D. Gibson, Intermountain RAPIDLY growing interest in tax - chairman of the board of the New free public domain music is indi- York fair, and Marshall Dill, presi- cated in a 24-page booklet The dent of the San Francisco exposi- Last Milestone, published late in tion. Dr. John S. Young, director of July by Lang -Worth Feature Pro- radio and television for the New Market grams Inc., New York. In a fore- York Fair, and R. C. Coleson, direc- word the transcribed music -program Francisco firm states that letters have been tor of radio at the San received from 301 stations, request- fair, will be masters of ceremonies. ing comprehensive information on Pickups will be from Washington the NAB - Lang - Worth Library and Hollywood as well as the fairs. Service, which includes the copy- The fairs, working in collabora- right -free music list acquired by tion with the NAB and the industry, Langlois & Wentworth from the conceived the joint celebration as an tof NAB Bureau of Copyrights. expression of public good will to- According to this latest Lang - ward the radio industry. Emphasis Worth prospectus, which empha- is to be placed on radio's efforts to sizes "copyright independence" as the fostered by Broadcast Music Inc. promote national unity through in competition to ASCAP, the NAB - free expression of ideas. Ed Kirby, Lang -Worth Library contains 324 NAB public relations director, was complete 16- minute recorded mu- the industry's principal liaison with sical shows and 1,700 separate mu- the fair groups. The radio program sical selections, guaranteed non - is being produced and directed by ASCAP. Along with the complete William S. Rainey, former NBC service, which includes script and production manager. publicity services, index system and In the non -broadcast ceremonies, storage cabinet, all sold outright, the fair committees have asked a monthly continuation service also built up around BMI releases also concerns having exhibits and is offered for outright sale over an network programs to invite their 18 -month contract period, "with stars to come to their exhibits and the full approval and support of the act as hosts throughout the day. NAB ". Columbia Recording Corp. Many outstanding radio personali- is cutting Lang -Worth selections. ties thus will be on hand. New York and San Francisco local sta- Seeks New Mexico Shifts tions throughout the day will make A. R. HEBENSTREIT, owner of KGGM Albuquerque, and KVSF, special pickups from the fairs. The Santa Fe, has applied to the FCC for Newsreel cameramen will be on new facilities for those stations. The hand. A pictorial brochure, me- New Mexico contractor asks for 590 kc. and 5,000 watts fulltime for morializing the occasion and the POPULAR Station KGGM, now operating with 1,000 statements made, will be published. watts on 1230 kc. For KVSF he seeks 1,000 watts on 1230 kc., in lieu of Salt Lake City its present assignment of 100 watts on W. H. REITZ. manager and chief 1310 kc. KOB, Albuquerque, recently engineer of KVAK, Atchison, Kan., was authorized by the FCC to increase which began operating exactly a year its power to 50,000 watts. ago, has purchased that station from home MANFRED B. LEE and Frederick Carl Latenser, local music and National Representative: Dannayy, New York authors of the appliance dealer of Atchison, Leaven- worth CBS Ellery Queen mystery dramas, and Fall City, Neb. The pur- JOHN BLAIR & CO. are in Hollywood to write a film ver- chase price was undisclosed, and ap- sion of the series for Columbia Pic- plication for transfer of ownership tures Corp. has been filed with the FCC. BROADCASTING Broadcast Advertising August 1, 1940 Page 111 "ollins .announces the No.

consider these specifications

AppGication Deluxe Broadcast service in the frequency range Tuning Method Centralized control of all motor driven variable

550 . c to 1600 kc. elements by selective switch on control panel. Carrer Power 5000 watts with provision for reduction to 1000 Metering Twelve rectangular case instruments, including 40E watt- meters, with selective metering switch on control panel. Pow :r Reduction Instantaneous reduction of plate voltage to final Monitoring Provision for connection of frequency and modulation', amply fier and modulator. monitors. Freq tency Stability Less than 10 c.p.s. deviation from assigned Tubes Radio Frequency: 1-6SK7 Oscillator; 1 -6V6G Class A valu Buffer; 1 -807 Second Buffer; 2 -813 Intermediate Amplifiers; Frequency Response Constant within plus or minus 1.5 db 1 -892R Final Class C Amplifier. Audio Frequency: 2-6L6G from 30 to 10,000 c.p.s. Class A First Audio; 2 -202 Audio Drivers; 2 -89111 Class B Modulators. Rectifiers: 6 -872A 8500 volt Rectifiers; 4.-866A Less Audi. Frequency Distortion than three per cent r.m.s. be- 1750 volt Rectifiers; 2 -866A 1000 volt Rectifiers; 1 -5Z3 Rectifier. twee 50 and 7500 c.p.s. at 100% modulation. Cabinet Sizes Transmitter Proper 120" wide x 30" deep x 78" high. Resi,ual Noise Level More than 60 db below 100 per cent modu- Monitor Rack 201/," wide x 14" deep x 78" high. latio level (unweighted) . Radi Frequency Output Termination Concentric or four wire Power Consumption 16.5 kw -no modulation; 18.5 kw- average gro ded transmission lines of 60 to 300 ohms impedance. modulation.

Pers.nnel Protection Fully interlocked front and rear doors. Power Source 220 volts, 60 cycles, 3 phase. Aircooled 5kw 211k superior features

inverse feedback correlated cabinets standard vacuum tubes economical aircooled tubes fully encased external complete personnel pro- motor tuning components tection instantaneous power re- magnetic circuit breakers low power consumption duction highly efficient circuit low initial cost centralized control and low circuit distortion convertibility to 10 kw centralized metering simpler adjustments easy installation positive relay protection full length access doors spun glass air filters class A and class ABA arc back indicators resistors audio system ferrule type inductive neutralization complete tube visibility positive overload protection recycling relay r -f arc -over protection vertical chassis construc- high reactance filament quadrature connection of tion transformers main rectifier tubes accessible

CEDAR RAPIDS , IOWA NEW YORK, N. Y: 11 WEST 42 ST. May Reinstate Business Index (Continued from page 33) cent study of the Bureau of Adver- derived from national networks, tising of the American Newspaper regional networks, national non- Publishers Association, titled Ex- network advertisers and from local penditures of National Advertisers business. Further detail would be in 1939. It was pointed out that in provided in defining type of rendi- this study expenditures of news- tion by live talent, transcription or papers, magazines, farm journals record, length of program or an- and radio are compared. Following nouncement, period of day, and the caption "Radio ", said the ex- type of sponsoring business. Segre- ON your way to planation, appears the qualification gation of retail advertisers and "chain ". The radio industry is general advertisers also is suggest- or from the San aware that "chain radio" does not ed. represent all of radio's national Under the latter classification, advertising. The detriment to broad- the research committee proposes Francisco Conven- casting, it was stated, is that ad- there be 24 broad business type vertisers and agencies might not classifications with sub- classifica- tion stop at Youngs- understand this, so long as there is tions for those items requiring fur- NAMED BY LISTENERS was not available complete information ther delineation. In all, it is esti- Wayne Irvin Sherrill, handsome on the subject. mated there would be about 100 baby held here by his proud papa, town and visit the The research committee empha- types of sponsoring business classes. Homer Sherrill, member of the reporting of broad- Black Draught Hill Billies, heard sized that the Details of Unit Plan regularly on WIS, Columbia, S. C. cast advertising unit volume should model studios of Following is the research com- Listeners were invited to offer be presented in sensible detail names for the child, born July 4, on which will permit the group of sta- mittee's unit measurement proposal: a Black Draught broadcast the tions operating under similar con- following day. On July 10, when the sales problems The definition of a broadcast unit ditions. Because the adopted by the research committee is contest closed, 1,955 letters had of a local station in a city of 25,- that one program unit shall equal one been received, each with a Black 000 population is not identical to minute of program time ; thus a 15- Draught box top. The group, WFMJ the problem of a clear channel sta- minute program equals 15 program sponsored by Chattanooga Medi- a million person units, a 30- minute program, 30 pro- cine Co., Chattanooga, Tenn., some tion operating in gram market. The plan, therefore is for units, etc. An announcement time back set an all -time high in unit shall constitute one announce- response with 11,421 a unit report valuable to station ment when the time consumed is not listener mail in all classifications, more than one minute 29 seconds. pieces of mail. The boy's initials management with the WIS call let- in that it would report separately Announcements of 1% minutes or more correspond and shall be rounded to the nearest minute ters. the business of local, regional and interpreted in terms of correspond- clear channel stations, segregating ing units. Announcements sold on a them further by various city sizes. word basis shall be converted to min- maintaining such a file and will not be business also is utes through the use of the average of used in the performance of any ref- Since the source of for special importance, the detailed pro- 100 words per minute. For partici- erence work. Any requests J of pating programs wherein two or more information will be handled on a cost posal would break down business advertisers are directly charged for basis. program expense, units shall be cal- It is the opinion of the committee culated for each client by dividing the that in this way the cost of preparing total units of the program by the special lists of clients within various maximum number of client partici- classifications can be made available pants acceptable on the program as to those of the industry desiring such stated by the responding stations. information without the necessity for The research committee and the re- entering into a costly complete record search director recommend that the reporting service. following method be adopted for col- It is recommended that the board lecting information from stations and establish policies as to what special reporting broadcast advertising unit studies will be made upon request of volume by month : Association members, advertising agen- Collection of data : The NAB Re- cies, advertisers and publications. search Department will mail forms to It is the committee's opinion that each station each month on which all unit volume information in the detail clients, except national networks - outlined herein is not of a confidential CBS, MBS. NBC -are to be listed and nature since all of the information to returned. The three national networks be obtained from stations can be ascer- will furnish their client lists in the tained by listening to the programs required detail directly to the Research and announcements involved. How- Department. On the station client list ever, there may be some policy restric- forms, the information required will tions the board may elect to impose. include the name of the client, the One suggestion which the board might product or service advertised, source consider, is that, in the event member of business (local, non -net- stations request city reports with com- national the consent of work, or regional network) ; the broad plete advertiser listing, classification of business (retail or the reporting stations located in the be required. The cost of such general) ; the time of the program or city will announcement an analysis would be borne by the for free speech run (morning, afternoon or the in- Nowhere does the American predilection evening) ; the type of rendition (live station or stations requesting formation. more rampant than in "B. Mike's" radio column in The talent, transcription or record) ; the length of the program or announce- It is conceived that with the ap- B. Mike says what he thinks about radio programs of board, the collection of Oregonian. ment ; and the number of times for the proval the and radio performers. Listeners have a chance to say what month the program or announcement client lists from stations will be start- was broadcast. ed as soon as possible and the system they think. And some of the comments fairly sizzle. of reporting established on an experi- Unit Volume Reporting mental basis until January, 1941. At The result is a much "cussed and discussed" radio column that time, the research committee and The information to be reported which keeps radio listeners listening to KGW and KEX, the to the research director will be prepared the NAB membership for each month to recommend a regular basis of re- radio stations of The Oregonian. is to be as follows: porting. At that time also, they will Significant tables will be set up report to the Board the potentialities I n Portland it will pay you to pick KGW and /or KEX- showing the amounts of program units, of sale of reports to advertising agen- Portland's only newspaper -owned and operated stations. announcement units and total units cies, publications and others, to opin detail by source of business, type of erate in recapturing the costs of the rendition, city size, station classifica- service. It will also be possible to tion and type of sponsoring business THE ascertain to some extent, the demand Kcal RADIO STATIONS OF with as much cross tabulation of this for special studies by member station rr information as is possible under the and to determine the personnel need( HEX fund available for the work. in operating the service in the future 1160 KC In addition to the above details of 620 AC O RE G O N I A N 6000 WATTS reporting, the Research 6000 WATTS OATS Department CONTINUOUS will maintain a complete file V. POLLACK, 54, control- 1000 WATTS NIGHTS PORTLAND OREGON by adver- ALBERT NBC BLUE tiser to serve as a reference source for ler of J. Walter Thompson Co. with NBC RED National Representatives-EDWARD PETRY & CO. INC. the industry. It is contemplated that whom he had been associated for 31 New York Chicago Detroit St. Louis San Francisco Los Angeles the funds required for this work will years, died suddenly of a heart attack cover the cost of establishing and on July 23.

Page 114 August 1, 1940 BROADCASTING Broadcast Advertising LIL CCLt

. z R ,NCH1'GE.. -t, OFF: NEW GUYED RTICAL RADIATOR

A new and improved guyed tower designed for commercial radio stations. Uniform cross section. Liberal safety factor throughout, for example, guys have safety factor of five in a 70 mile wind. Low erection cost. Lower initial cost due to tremendous annual tower volume in wind- electric field. Win - charger tower now used and endorsed by numerous commercial and government stations.

APPROXIMATE COSTS Following prices include towers furnished with prefixed guy sockets (except 200 foot tower), Lapp base insulators, high strength guys, guy insulators, turnbuckles and paint: 200 FT. TOWER '$675oo 240 FT. TOWER "$1525 °O 300 FT. TOWER "$210000 (Experienced erection engineers F. O. B. Sioux City, available to handle complete Iowa less lighting and installation of tower.) erection costs. WINCHARGER CORPORATION SIOUX CITY IOWA

WRITE FOR COMPLETE DETAILS INCLUDING STRESS ANALYSIS ON TOWERS

ROADCASTING Broadcast Advertising August 1, 1940 Page 114-A Television Notes

GE's Video Book Course in Television FOR visitors to the General Elec- THOMAS H. HUTCHINSON, tric television exhibit at the New NBC television program director, York World's Fair, GE has pub- will conduct the first university lished a 12 -page pocket -size book- course in planning, writing and let picturing and explaining GE producing television programs to television developments, emphasiz- be given at New York U this fall, ing the work of Dr. E. F. W. Alex- according to an announcement by anderson. The cover of the pam- Douglas Coulter, director of the phlet provides certification that the NYU Radio Workshop, who is as- holder was televised at the exhibit. sistant director of broadcasts for t * t CBS. Students in the course, which DuMont Selector will begin Sept. 26, will practice LATEST model DuMont 20-inch writing original scripts and also television receivers are built to adapting material for television, will plot video pro- in provide reception from either NBC be taught to sales for 1939 grams with diagrams and how to Annual 44 or the new DuMont transmitter in area embracing determine whether material would the rich in New York, expected to be on the in Texas and 6 be good for television presentation counties a nn air this fall. A selector switch en- Arkansas and or not. reached ables the televiewer to choose covered by KFRO either the 507 -line at 30 -frame im- "In offering this course it is rec- staggering total of INTENT upon its television trans- the People ages of NBC or the 626 -line at ognized that television is still in $211,070,000.00! and mission development, recently given of life make 15 -frame DuMont pictures. Set an experimental stage, that from all walks the green light by the FCC, Allen . . oil also includes an all -wave broad- new ideas and methods will un- up this vast empire . B. DuMont Laboratories, Passaic, holders; cast receiver. DuMont also has ex- doubtedly be introduced as equip- royalty and lease N. J., announces the perfection of office and plained that in building the sets ment is further perfected in the railroad, factory, it has broken down construction laboratories," Mr. Coulter said. this portable pickup unit weighing oil well workers; only 45 lbs. and mounted like a Federalfarmers; em- into five units to afford flexibility "The instruction that Mr. Hutch- State and of construction and testing. Thus, inson will give is therefore offered camera on a swinging movie tripod. ployees. as an experimental, exploratory Entire equipment, exclusive of uhf according to DuMont, the various relay transmitter tipRO is single chassis units may be taken out for course for the purpose of acquaint- and transmitter medum hat can replacement or alteration, if need ing those interested with the prob- power supplies, comprises Icono- tising message scope -type carry your sales be, by removing screws and de- lems that have been encountered in camera and seven units to this 1,000,000 people. taching plugs without disturbing planning television programs and that can readily be carried in an our National the rest of the set. with the methods that have been automobile. Tested at the Passaic Consult James Representatives or found most important and effective experimental transmitter, the unit Longview, 'lex. * t u thus has also been tested and will be R. Curtis, who receiving far." WATT STINSON, reported * t e used by the new DuMont trans- NBC television transmissions 1.800 miles mitter being built at 515 Madison away in Tulsa. Okla.. is chief engineer of KVOO, Tulsa. rather than KTUL. as TEIA Reply to RMA Ave., New York. stated in the July 15 BROADCASTING. DENIAL that sanction or approval had been sought from the Radio Manufacturers Assn. for the first Page Miss Gibbs national television convention and V[1C1 exhibition to be held in Hollywood THE LATEST television first OOUJARa _Qcotdiny Aug. 22 to 24, was made by the -first employer hiring help Television Engineers Institute of through television -is claimed America Inc. in mid -July. The or- by WOR, Newark. WOR's IMPROVE TONE QUALITY and ganization, headquartered in Holly- chief engineer, J. R. Poppele, wood, refuted statements made in long has been a close student Cut Your Costs as Much as 50% a bulletin released by the RMA of the art, and in addition to under signature of Bond Geddes, his extensive research work OWARD Recording Discs are made on heavy, low stress, soft vice -president and general manager he keeps keen watch on tele- etal cores which insure permanent flatness. The special Type [BROADCASTING, July 15], and de- vision programs in the New manded retraction. George W. York area. A short time back " fine grain coating, an exclusive HOWARD development, Poppele is Hardness Processed Seward, TEIA founder and presi- Engineer was . s exceptional shearing qualities and dent, in a caustic statement to the wrapped up in an NBC tele- f r long life and good reproduction of the higher frequencies. press and to RMA's membership, cast of a spelling bee featur- on these quality discs. declared that the RMA bulletin ing students from the swanky I will pay you to make your recordings was an attempt to belittle plans of Katharine Gibbs Business I your jobber cannot supply you write us for complete facts, the Institute, and that the con- School. He watched attentive- 'ces and sample demonstration disc. The superior reproduc- vention would be held regardless of ly until all the girls except one were spelled down. Then t on from HOWARD Recording Discs will be a revelation. opposition offered. Seward said that he was at loss to understand he immediately wired the the RMA action, as "no request for Gibbs school and hired the such action requesting recognition winner, Norma Miller, as a xtremely Low has been made by this Institute. secretary for the WOR en- Nor do we recognize the authority gineering department. urface Noise of the RMA board of directors, or any other Board than our own, to sanction or approve any convention COLUMBIA PICTURES has bought oft Metal Base or exhibition which we might de- world rights to Dave Elman's "Hobby cide to hold ". He declared that the Lobby" film short, which is based on ong Shelf Life Institute was a non -profit organi- the radio program of the same name - - zation and should not be confused formerly sponsored on CBS by Fe' o Deterioration upon per- Co. The first short, to be relear with promotors intent nationally Sept. 1, features TO sonal profit. Franklin D. Roosevelt describing 1 hies in the White House. and lame Proof produced and directed by Arthur Lc Canadian Licenses Up ard. president of Leonard -Green I ductions. Now York. Write for Complete A NEW record in receivers licensed Details and Free in Canada was set up during the last fiscal year, ending March 31. 1040, Demonstration Disc! to an announcement joist INCORPORA'T'ING new Ft'll rile according by candidates fo made at Ottawa. In ill, 1,345.1iî re- governing broadcasts during the past public office. n revised 1940 edition o. ceivers were licensed has bee' year, an increase of nearly 10% over Is Your Hat In the Ring? averag- published by the NAB. The bookie HOWARD RADIO COMPANY the preceding fiscal year. and speal ing 119 receivers per 1.000 of popula- designed as n guide for political 1733/1 -35 Belmont Av,Chicago, Ill. Address: HO WARDCO, USA 109 and 100 ers, is available at 4c per copy, row tion, as compared with headquarte yy-Cable per 1,000 population in the two image extra, through NAB `fmQt[C4'l Oldest iQadlo /lI na actUtet mediately preceding years. in Washington. Advertisint age 114B August 1, 1940 BROADCASTING Broadcast ATTENTION: PLEASE

OVER 141 STATIONS USING THE

ORIGINAL TEL -PIC NEWS -PHOTO

AND MERCHANDISING DISPLAYS

Progressive broadcasters, 141 of them *, from Maine to California are now using Tel -Pit's News Display, radio's newest merchandising plan for station and sponsors. Developed exclusively for radio, Tel -Pit's Plan helps build an audience for A NERVE CENTRE OF BRITAIN'S DEFENCES íOMEWNENE IN ENGiANDa A dr, pen ci &Bd+, s4 0e4ee e4 1h C..p,. - . here , !,4 Goebel Cmt,a. Obn..... the station and sponsor with its neat, attention oM.Amessages r ..i enA poned on ray..dinq 1M .ro. n urdnlfed *acre!, pprachin9 or flr+9 beer nY pat d. creating display which offers a daily stream of merchandising and publicity tie -ins for the station and for all types of local or national products. Only TEL -PIC gives you the following features:

1 Illuminated electric display (18 by 28 inches) in six

colors . . . red, blue, black, yellow, white and green

. . . patented bio -lite ANIMATED waves. (Not just a frame.) 2 News flash photos of outstanding world events mailed daily, except Sundays and holidays. This creates daily news interest. Photos are printed on 70 lb. coated stock and mailed in card -board tubes to insure protection. 3 Ample space for sponsor or station merchandising in bottom -removable panel of display. (Hand painted on glass.) Tel -Pic bio -lite is fully patented. Use the original Tel -Pic Service only to get best results. Pictures mailed daily. 4 Simple, durable equipment. Merely insert plug in AC or DC current and display becomes animated, and

call letters in top panel become illuminated in radio - like waves. 5 Sold exclusively to your station on monthly budget plan at extremely low cost. See TEL - PIC's representatives at the St. Francis Hotel in San Francisco, August 4 -7. You owe it to yourself to in- Tel -Pic Syndicate Inc. will send its representa- vestigate TEL -PLC's Display tives to your city to sell choice locations for its Service before making any displays in banks and merchants' windows at 1940 -41 merchandising plans. no cost to you under our new reciprocal plan that will be sent on request. Billings to customers are handled direct by Tel -Pic Syndicate Inc. °'Tel -Pit's 141 subscribers include local stations, network affiliates, network M 8 O stations, 100 wafters fo 50,000 wafters.

See "Tel-U- Vision" display model at convention. Greatest attention- arrester yet devised for store windows. TEL-PIC SYNDICATE Inc.

1650 Broadway New York City Circle 5 -4688

BROADCASTING Broadcast Advertising August 1, 1940 Page 114. -C JAMES J. STINSON president of Gratehel & Manning Inc., Philadel- phia agency, was installed as president of the Poor Richard Club at its annual meeting July 15. William Berry took office as first vice- presi- dent; Howard A. Medhold, second HENRY P. HAYWARD will handle vice -president; V. Winfield Challen- production of Musical Americana, ger, secretary ; Dr. Franklin R. Cawl, sponsored on NBC -Blue and Red sta- assistant treasurer. Poor Richard is tions by Westinghouse E. & M. Co., a club of local advertising executives. New York, according to an announce- Stinson succeeded Adolph Wiede- ment July 18 by Kenneth Watt, radio mann. New members of the board of Success director of Fuller & Smith & Ross, directors are Peter L. Schauble. How- agency in charge. Mr. Watt will con- ard C. Store, James McCabe, Charles tinue to supervise the program. Serv- E. Eyles, Job H. King and H. H. ing temporarily as m.c. of the series, Kynett. he will begin work immediately on LAKE -SPIRO- SHURMAN Inc. is building two new shows for agency the new name of the former Lake- clients. Spiro-Cohn, Memphis agency. Milton Story! CHARLES McCANDLESS. formerly M. Shurman, secretary -treasurer, has with Lord & Thomas, has joined the been a member of the firm for more research department of J. M. Mathes than 10 years. Aaron Spiro is presi- Inc., New York. dent. The firm recently added to its executive personnel as part of an ex- McKEE & ALBRIGHT, Philadelphia pansion program. agency with a New York branch office, is planning to open a new business de- MELVILLE E. WANK, head of in mid Wank & Wank Agency, San Fran - partment -August as part of its cisco, has been elected president of the New York setup, under the direction of of Herbert Korholz, who is currently Industrial Marketers Northern on vacation until that time. No an- California. nouncement of accounts the depart- SANFORD BARNETT. Hollywood ment will handle has been made pend- producer of J. Walter Thompson Co. ing Mr. Korholz's return. on the CBS Lux Radio Theatre, anon - sored by Lever Bros., is in New York GEORGE COMTOIS, radio director for conferences with home office ex- of Federal Adv. Agency, New York. ecutives fall plans for the series, for the last three has resigned on WILKENS AMATEUR HOUR . years, Harry Kerr and George Wells, agency .. and has not yet announced his plans. writers on the program, are vacation- No successor has been named. ing at Lake Tahoe, Cal. year SIXTH consecutive ... RATING TOM REVERE, New York radio di- NAT WOLFF, recently resigned as rector of Benton & Bowles Inc., is in radio director of Myron Selznick Co., NEVER LESS THAN 50 PERCENT Hollywood supervising West Coast Beverly Hills, Cal. talent agency, has activity during the absence of Donald formed his own organization under Cope. production manager. who is re- the firm name of Nat Wolff Inc., with AND UP TO 75 PERCENT OF THE covering from a severe illness. offices at 170 S. Beverly Drive, that RODNEY PANTAGES Inc.. Holly- city. He is now in New York on a wood talent agency. with offices at five -week business trip for radio and RADIO AUDIENCE. Sundays, 3:00 to 9233 Hollywood Blvd.. has filed new television talent representation. Jack incorporation papers with the Cali- Creamer, of the NBC Hollywood maintenance has resigned to 4:00 Kaufmann 's (Pittsburgh's fornia Secretary of State in Sacra- department, p.m.... mento. Rodney A. Pantages, L. A. join the new talent agency as account Snitzer and A. M. Fritchi are named executive. largest advertiser) SIXTH consecutive as directors. EARL R. CULP has joined John R. ARTISTS STUDIOS. Hollywood tal- Riordan Co., Los Angeles agency. as ent agency. with offices at 9513 Holly- vice- president and account executive. year. Transradio News 15- minutes, twice wood Blvd.. has been granted articles Prior to his new affiliation. he was of incorporation by the California account executive of Heintz, Pickering daily, 6 days a week ... Rating never less Secretary of State. Directors are H. & Co., that city. A. Kenoyer. B. Barrie and E. Faber. MAURICE BLATT has opened an FRANK HEALY. formerly in charge advertising agency in Philadelphia, than 46 percent and up to 58 percent of of radio contacts for RKO Radio Pic- trading as Blatt Features, with offices tures Inc.. Hollywood. has opened his at 4901 Spruce St. the radio audience. own talent agency at 8555 Sunset C. FREDERIC RIEGEL has re- Blvd.. that city. and will handle film signed as vice -president of Genre - personalities for radio. Marston. Philadelphia agency to join SAMUEL STILLMAN. formerly ad- the New York office of Alley & vertising manager of Globe Depart- Richards Co. as account executive. ment Store, Los Angeles, has formed E. H. BROWN ADV. Agency, Chi- his own agency under the firm name of cago, has moved to temporary quarters, Sam Stillman Adv., with offices at Suite 1802. Merchandise Mart. On 950 S. Broadway. Sent. 1 the new location will he Suite 933 ; telephone. Delaware 8333. DONALD COPE. Hollywood radio production manager of Benton & GEORGE DLRAM. time buyer of Bowles Inc., has recovered from a se- H. W. Kastor & Sons. Chicago, is the vere attack of pneumonia. and is now father of a girl born June 20. It is his The Columbia Station recuperating at his home. second daughter. in Pittsburgh 11ee-aVrtar 'how/ WJAS 5000 WATTS DAY andNIGMT

YOUR BEST NATIONAL SPOT BUY

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Page 114-D August 1, 1940 BROADCASTING Broadcast Advertising gépteafieper4

Kl'RO, Longview, Tex., has I st- poned formal dedication of its 1.000 - watt operation on 1340 kc. from July 15 to Aug. 4 because of the intense political activity in the State during July. The station plans to hold n formal opening for public inspection of the new plant, including an RCA 1,000 -watt transmitter and phasing equipment and three 175 -foot Wincharger towers. When KFRO started operating with its new facilities recently, 26 stations throughout the country sent transcribed congratulatory messages. In addition to the transcribed greetings, other stations sent congratulatory THIS PAIR of miniature networks, operated similar AM receivers, which pick up signals from two FM wires and letters to James R. Curtis, to big broadcast stations, is used in the General Elec- and two AM stations. Power comes from tra.nsmitte ,.s president. tric Philadelphia office where D. Lee Chestnut drama- housed in wireless record -players. Effect of interfer- LISTENERS to the Court of Miss- tizes merits of FM. A Golden network demonstrates ence from electric razors and other gadgets on FM ing Heirs program, sponsored on CBS FM, a Green network AM. In center, a midget cut- and AM signals is demonstrated, as well as freedom by Sterling Products, New York, for away house, complete with antenna, contains FM and from station interference. Ironized Yeast, now have an opportunity to win money even if they aren't among the missing beneficiaries, follow- IíFAR. Fairbanks, Alaska, America's WHEN United States passport regu- APPROXIMATELY 50 station man- ing a ruling by the sponsor that $50 farthest North station, recently pre- lations came into force July 1 on the agers, executives, announcers com- will be awarded anyone who furnishes sented a trio of well -known U. S. citi- Canada -U. S. border, it caused diffi- mentators and artists from the San information leading to the discovery zens on visits to Alaska. Maj. Gen. culties for the staff of at least one Francisco bay region migrated to of an heir sought on the program. As Henry H. Arnold, chief of the Army Canadian broadcaster, CKLW, Wind- Salinas in two Greyhound busses on the offer became effective July 16, the Air C'orps, spoke on the national de- sor, Ont., which also maintains offices July 19 to witness and participate in Court was hunting heirs to four es- fense program, with special emphasis in Detroit. Passport and visa difficul- annual Radio Jay at the California tates, involving a $70,000 estate left on Army Air Corps development in ties have now subsided and CKLW Rodeo. The radio folk were guests of by a Chicago spinster who died with- Alaska. Edward E. Willkie, vice-presi- employes may commute once more the Salinas Rodeo Association and dent of between Windsor and Detroit without out making a will ; a $15,000 bequest Libby, McNeil & Libby and Salinas Chamber of Commerce, who brother of trouble. to her brother, left by another spinster ; Wendell Willkie, Republi- entertained them at luncheon, then at and two other estates valued at $11,000 can presidential nominee, was inter- IiTSA, San Antonio, has engaged Col. the rodeo and a cocktail party and and $4,000 respectively. Agency han- viewed by Jack Winston, KFAR man- H. L. Landers, U.S.A. Retired, as staff dinner. The radio party was headed by dling the account is Ruthrauff & Ryan, ager, who inquired into the boyhood military analyst and advisor. He was Comdr. A. W. Scott, whose Romance New York. life of the Willkies. Mrs. William H. recommended by Gen. Brees, com- of the Highways program for Grey- Corwith, national chairman of the manding the Eighth Corps Area, who hound is released over 30 Mutual sta- LEON A. FRIEDMAN, president of American Legion Auxiliary, described many Army tions on the Coast, and Kay Barr, of Network Features, New York, who the national program of the Auxiliary said people regard Col. NBC press relations department. recently acquired 100% interest in the for Alaskan listeners. Landers as highly as the famous Maj. company, has announced fall and George Fielding Elliot. W H P , Harrisburg, Pa., early in THROUGH courtesy of Sidney N. July carried a series of special pickups winter productions as follows: Kid's - WJTN, Jamestown, N. Y., cooperat- during Eye -View of Hollywood, Radio Raffles, Strotz, vice- president of NBC in ing with Charles H. Brown, publicity from Lebanon, 26 miles away, charge of the Central Division, the the week -long hi- centennial celebration Father Reads the Netos, a musical director of Chautauqua Regions Inc., 200th quiz program with audience participa- Chicago Historical Society has start- has started a twice- weekly program, of the city. Programs during the tion, and a name band production. ed a collection of "verbal manuscripts" Chautauqua Region Netos it Rhythm, anniversary week included various comprised of transcriptions of such im- events, from a one-hour Catholic field WITH ARRIVAL of warm weather, designed to promote the Chautauqua mass which opened the celebration portant historical events as the Hin- Lake region as a summer resort. WNYC, New York's municipal sta- denburg disaster, the Duke of Wind- June 30 to descriptions of parades tion, has resumed its half -hour daily sor's farewell spech, Chamberlain's KROD, El Paso, Tex., in mid-July end other special events. The pickups summer program Music to Swim By, farewell speech, and one of the first carried a special account of the local were supervised by A. K. Redmond, which features popular music piped interviews with Douglas Corrigan. Mr. 1VHP general manager. public Soap Box Derby competition under through address systems to Strotz will continue to present the So- sponsorship of the Borden Co. with WICC, Bridgeport, Conn., on July 24 New York's public swimming pools ciety with recordings of events soon remote and control facilities supervised by started a Wednesday morning news beaches. after they occur. Chief Engineer Ed Talbott, commen- commentary series by Katharine RANGING from sweet to swing, from taries were handled by Al Keirsey, Leeds, who has spent 15 years in THE GOSPEL Tabernacle, "radio Dave Voile and Morrison Qualtrough. few women classics to spirituals, CBS during the built will be formally Aug. Europe and is one of the week of July 22 tried out a series of ", dedicated members of the Overseas Press Club. sustaining musical shows featuring 4 at High Point, N. C., with Evange- KFRO, Longview, Tex., is keying She resigned recently as editor of the Columbia artists exclusively in the list H. P. Williams ascribing to various State hookups for Texas poli- "Forum for Women" column of the 10 :45-11 p.m. period. Talent presented WBIG, Greensboro, and its director, ticians, including Gov. O'Daniel from Greenwich Times to concentrate on Maj. Edney Ridge, full credit for mak- Greenville, to included the following : Monday, Ber- KPLT, Paris, and radio. nard Herrmann conducting a concert ing possible erection of the imposing KCMC, Texarkana, and Col. Ernest orchestra with Genevieve Rowe as edifice. O. Thompson, candidate for Governor, WJSV, Washington. on July 27 from Center to KPLT, Paris, and started the weekly Labor Nema Re- vocalist ; Tuesday, Lyn Murray and KAMEHAMEHA SCHOOLS, Hono- the Four Clubmen singing popular KCMC, Texarkana. view on its seventh consecutive year, lulu, which is open to students who adding another year to its record AS sons: Wednesdays, Howard Bar - are at least part Hawaiian, is includ- WOR, Newark, starting July 22, has the oldest labor program on the air. lows orchestra with Genevieve Rowe; ing the transcribed Sunday Players as Thursday, Buddy and set aside the 10:30 -10 :45 a.m. The rogram was originated by Albert Clark Ray part of its curriculum. The series of 52 (EDST) period across the board N. Dennis, who is still its producer Bloch's orchestra ; Friday, The Golden half -hour Bible dramas is produced by Michael Mondays through Fridays for a new and commentator. Labor News Re- Gate Quartet, and Saturday, George Logan Price Inc., Los An- program of one -minute participations. view reviews current trends and events Loring and Ray Bloch's orchestra. geles, and for the last two years has titled Meet Mr. Morgan, to be handled as they affect labor, industry and WEEI, Boston, on July 23 was host been sponsored on KGU, Honolulu, by by Henry Morgan. economics. to about 100 newsboys, under guidance a local concern. of officers of Newsboys WPEN, Philadelphia, now opens and WHIP, Hammond. Ind.. announces the Burroughs of Haines & Foundation of Boston, at a Food Fair WGAN, Portland, Me., cooperating closes its broadcasts day by playing the appointment J. J. demonstration and broadcast', The with the U. S. Army, has started a "God Bless America ", discarding its Assoc., Chicago advertising agency. to boys were served breakfast, prepared series of weekly half -hour broadcasts old theme song, "Lights Out," used handle sales and commercial pro- from sponsors' were from nearby Fort Williams, featur- for the last four years. Special per- gramming. products, and ing music of the conducted on a tour through the stu- 68th Coast Artillery mission was secured for the use of WRAK. Williamsport, Pa., in mid - dio. Band with five- minute talks by recruit- the song, WPEN claiming to be the July observed its tenth anniversary ing officers of the post. This supple- only station in the country permitted with an open house attended by 2.500 ments a daily spot announcement to use "God Bless America" as a visitors. In addition to exhibiting its WHN, New York, has issued a new schedule for all branches of the Army, theme song. rate card, Number S, which becomes modern new studios, the station con- Navy and air force. Additional time ducted a special demonstration of its effective Aug. 31, 1940. Base rate for also is given to the activities of the KOIN. Portland, Ore., on July 12 portable recording equipment. an evening hour has been raised from Main carried the 1.000th newscast sponsored $450 to $550. Station operates on Citizen's Coordinating Commit- by Joe Weiner, Portland clothier. The CFRN, Edmonton. and CFCN. are 1010 kc. with 5,000 watts day and tee for Defense, of which Guy P. Gan- station has carried a daily Headlines hooking up via Government phone 1,000 night. nett, president of Portland Broadcast- feature for Weiner. Sundays excepted. lines to carry The Army Sings from ing System, WGAN licensee, is chair- since May 2, 1937. At conclusion of the Edmonton encampment of the BROW, Oakland, Cal., recently re- man. the 1.000th quarter -hour news broad- Southern Alberta Regiment each week. ceived a letter from the State of Cali- cast, KOIN contributed five minutes fornia CCC selection office stating that THE six -man golf team of KWK. St. to review the sponsor's expansion radio outpulled newspaper publicity Louis, defeated a squad representing since 1937 as well as news highlights AS A FEATURE of the Saturday 4 to 1 in attracting CCC enrollees. KMOX July 14 in a special inter -sta- of the last three years. noon Country Journal programs on KROW has been releasing spot an- tion match played at Sunset Hills CBS. Charles Stookey. CBS -director nouncements for the CCC, advising of TYING in with the 11 p.m. to mid- of agricultural activities. is taking an openings in nearby camps. According Country Club, St. Louis. The KWK night team had an aggregate of 544 strokes, Cinderella program of recordings "agricultural tour" of the United to the letter, the CCC selecting agents on WHN, New York, Postal -Tele- States from July 13 to Sept. 14 to in several counties kept track of the outclassing the KMOX group by six graph Co. is displaying large posters strokes. Bob bring local farm experts to the micro- source of information leading the Richardson. KWK na- in local offices advising listeners to nhone for discussions of farm prob- youths to apply, and the 4 to 1 ratio tional sales representative, won medal call Postal and telegraph their re- lems in their particular sections of resulted. honors with a 72 in the 1S -hole match. quests for special selections. the country. BROADCASTING Broadcast Advertising August 1, 1940 Page 115 that they are nugatory. In 1898 the Court Disposes of Appeals of New York flatly so decided Fly of Details Text of Phonograph Record Decision in Jewellers Mercantile Agency v. Jewellers Publishing Co., 155 N. Y. 241, Prior to Coast Journey (Continued from page 54) and that is the leading case. Judge Putnam had held the same in 1896 (Ladd v. RUNNING the gamut of reporters' Oxnard, 76 Fed. Rep. 703, 730) and he makes possible the proper recording of The putatively protected performances was followed by Judge Townsend (Lar- queries July 29 at his regular week- those performances upon a disc. were themselves intended for that pur- rowe- Loisette v. O'Laughlin. 88 Fed. Rep. ly press conference, FCC Chairman It would follow from this that. if a pose and for that alone; the situation was 896), Judge Lacombe (Wagner v. Con- Fly mopped up his desk prepara- conductor played over the radio. and if his precisely the same as though Whiteman vied, 125 Fed. Rep. 798) and Judge Ward to a two -week performance was not an abandonment of and RCA Mfg. Co., had combined to pro- (Savage v. Homan, 159 Fed. Rep. 584). tory "sabbatical" his rights, it would be unlawful without duce an original musical score and inscribe In his dissenting opinion in International which will take him to the West his consent to record it as it was received it upon records. The records at bar em- News Service v. Associated Press, 248 Coas ; and the NAB convention in from a receiving set and to use the record. bodied Whiteman's "common-law property" U.S. 215, 256, Mr. Justice Brandeis spoke San Francisco. Although several Arguendo, we shall also assume that such -his contribution as a conductor -in pre- of the law as "well -settled" to that efiect. a performance would not be an abandon- cisely the same way that the record of (See also the reasoning of the court in matters remained to be arranged ment, just as performance of a play, or such a score would embody his composition. Chamber of Commerce v. Wella. 100 Minn. before departing, Chairman Fly in- the delivery of a lecture is not; that is. Hence the question is no different from 206.) It is quite true that if "publication" dicated he intended to fly from New that it does not "publish" the work and whether he might disseminate a musical were merely a question of intent, these dedicate it to the public. Ferris v. Froh- score to the public at large, but impose decisions are wrong, for the intent is ob- York to the coast July 31, follow- 424, 455; Nutt v. National a limitation upon it that buyers should dedicate the whole right. man. 223 U.S. not vious not to ing a meeting with RMA-sponsored Institute, 81 Fed. (2d) 236 (C.C.A. 2) ; use it to broadcast for profit. Television System Committee. In McCarthy v. White, 259 Fed. Rep. 364; Copyright Policy v. Broadcasting Co.. Must Be Justified Uproar Co. National is not so simple; in deal- California, besides participating in 8 Fed. 368. The problem "Broadcasting's Day" ceremonies Suppl. Whatever might be said of that-if the ing with a monopoly the law imposes its sale were not a "publication" - it will own limits. Certainly when the "common- at the Golden Gate Exposition Aug. Resale Restrictions hardly be argued that if it was a "publi- law property" is in a work which the 3, and speaking at the NAB con- cation" in the sense that that destroys Copyright Act covers, there can be no Nevertheless, even if Whiteman's "corn - clave Aug. 5, he expects to inspect the "common -law property", the restrict - doubt ; Congress has created the monopoly mon -law property" in his performances tion upon the use of the record would be in exchange for a dedication, and when the television operations on the West survived the sale of the records on which valid notwithstanding. Restrictions upon monopoly expires the dedication must be Coast and visit members of his they were inscribed, it would be very diffi- the uses of chattels once absolutely sold are complete. If the records were registrable or a fortiori the maker family. cult to see how he, at least prima facie invalid ; they must be under the act, the restriction would thereof the records, could impose valid re- justified for some exceptional reason, nor- fore certainly not limit the dedication. The Although refraining from any strictions upon their resale. Concededly mally they are "repugnant" to the transfer fact that they are not within the act specific comment on just what may that could not be done (regardless of the of title. should make no difference. It is indeed determine the difference between present statutory prohibition) if the re- If "the common -law property" in the argued that by virtue of Donaldson v. striction went to the resale price. Bobba- rendition be gone, then anyone may copy Becket. 4 Burr. 2408, there is a pereptual a Presidential "fireside chat" and Merrill Co. v. Straus, 210 U.S. 339. It it who chances td hear it, and may use it common -law copyright in works not copy - would also have been impossible if the re- act; we have answered a campaign speech for the coming the as he pleases. It would be the height of rightable under the election, Mr. Fly said he felt confi- striction forbade the buyer to use "unreasonableness" to forbid any uses to that argument in Fashion Originators article except with other articles bought the owner of the record which were open Guild v. Federal Trade Commission. 112 dent President Roosevelt would not of the record maker. Motion Picture to anyone who might choose to copy the Fed. (2) and need not repeat what 243 -, take advantage of the situation. Patents Co. v. Universal Film Co., U.S. rendition from the record. we said. That being true, we see no rea- 502. We do not, however, have that ques- son why the same acts that uncondition- Responding to another question, the we think that the To revert to the illustration of a musical tion to decide, for score, it would be absurd to forbid the ally dedicate the common -law copyright in chairman stated that NBC recently "common -law property" in these perform- works copyrightable under the act. should completed ances ended with the sale of the records broadcast for profit of its record, if any in the case of works not data for an application copy it and not do the same for a television transmitter in and that the restriction did not save it; hearer might broadcast the copyrightable. Otherwise it would be pos- and that if it did. the records themselves copy. Thus, even if Whiteman and RCA sible, at least pro tanto, to have the ad- Washington and that the applica- could not be clogged with a servitude. Mfg. Co., have a "common -law property" vantage of dissemination of the work at tion was "in the mill" and probab- Copyright in any form, whether statu- which performance does not end, it is im- large, and to retain a perpetual though ly would be tory or at common -law, is a monopoly; it material, unless the right to copy the partial, monopoly in it. That is contrary granted "within a few rendition from the records was preserved to the whole policy of the Copyright Act consists only in the power to prevent Any relief which days". Despite absence of FCC others from reproducing the copyrighted through the notice of the restriction. and of the Constitution. to books, where the justice demands must be found in extend- members, including himself, at va- work. WBO Broadcasting Corp. has never As applied problem ing statutory copyright to such works, not rious times during the summer, he invaded any such right of Whiteman ; they is precisely the same, there is not very in recognizing perpetual monopolies, how- declared that FCC operations would have never copied his performances at all; much law as to whether such restrictions ever limited their scope. they have merely used those copies which prevent complete dedication, but the judges It is true that the law is otherwise in continue without interruption under he and the RCA Mfg. Co., made and dis- who have passed upon the question have Pennsylvania, whose Supreme Court in the newly- instituted quorum rule. tributed. declared, at times with much certaintly, 1937 decided that such a legend as the rec-

ENGINEERING SERVICES FOR RADIO STATIONS

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Particular Consideration to Directional General Communication Problems Characteristics Engineering Consultants Counsel on Station Construction Before Location of Station Sites Federal Communications Commission

McNARY & CHAMBERS

NATIONAL PRESS BUILDING NATIONAL 4048 WASHINGTON, D. C.

James C. McNary Joseph A. Chambers

Page 116 August 1, 1940 BROADCASTING Broadcast Advertising ords at bar bore, fixed a servitude upon the discs in the hands of any buyer. To Drop ASCAP Waring v. WDAS Broadcasting Co., 327 Pa. St. 433. We have of course given the (Continued from page 59) most respectful consideration to the con - clutions of that great court, but with much has issued its own licenses to the regret we find ourselves unconvinced for networks and individual stations the reasons we have tried to state. How- who wanted the right to broadcast ever, since that is the law of Pennsylvania and since the broadcasting will reach "To a Wild Rose" "To a Water- receiving sets in that State, it will con- fowl" and other works of Mac - stitute a tort committed there; and if an New Low Rates injunction could be confined to those sets Dowell. alone, it would be proper. Acquisition of this catalog by It cannot; for even if it be mechanically SESAC makes it generally avail- possible to prevent any broadcasting through the angle which State of Penn- able for broadcasting, it was stated, sylvania subtends at the transmission sta- since SESAC now licenses more tion, that would shut out points both in front of, and beyond, Pennsylvania. We than 600 stations and all networks, must therefore choose between denying both regional and national. SESAC any injunction whatever -since in our licenses run for five periods, judgment the act is unlawful only in -year Pennsylvania -or enjoining WBO Broad- are negotiated and expire indi- casting Corp. from broadcasting through- vidually and not altogether as un- New Progressive out the Union and in Canada in order to prevent a tort in Pennsylvania alone. This der the ASCAP system. Recent re- would be an obvious misuse of the writ newals include NBC, CBS, Don Lee which goes only in aid of justice. and Yankee networks, it was said, Concept of `Property' and such stations as WOR and WGN. With the Schmidt catalog, Whiteman and the plaintiff also rest Management their case upon the theory of unfair com- SESAC now controls about 50,000 petition. depending for that upon Interna- numbers published by about 100 tionat News Service v. Associated Press, supra (248 U.S. 215). That much dis- publishers, of which two -thirds are cussed decision really held no more than American companies. that a western newspaper might not take advantage of the fact that it was published some hours later than papers in the east. to copy the news which the plaintiff had KXOK Plans Fall Debut collected at its own expense. In spite of some general language it must be con- With 5 kw. Transmitter fined to that situation (Cheney Bros. v. KXOK, St. Louis, announced July Doris Silk Corp., 35 Fed.(2) 281) ; certainly it cannot be used as a cover to 29 that it plans to be on the air prevent competitors from ever appropriat- this autumn, utilizing its new 630 ing the results of the industry, skill, and kc. assignment with expense of others. 5,000 watts Property" is a historical Concept; one fulltime in accordance with a re- may bestow much labor and ingenuity cent action of the FCC authorizing which inures onlf to the public benefit; shifts in assignments of "ideas ". for instance. though upon them several all civilization is built. may never be St. Louis stations. A 90 -acre site "owned ". The law does not protect them at has been procured in Madison all. but only their expression; and how far County. Ill.. five miles from down- that protection shall go is a question of town more or less ; an author has no "natural St. Louis. Three Trnecon right" even so far. and is not free to Steel towers 390 feet high will be make his own terms with the public. erected in triangular formation, In the case at bar if Whiteman and RCA Mfg. Co., cannot bring themselves and a new 5,000 -watt Western Elec- within the law of common -law copyright. tric 405 B -I transmitter has been there is nothing to justify a priori any purchased. continuance of their control over the activities of the public to which they have Phasing units for day and night seen fit to dedicate the larger part of their directional transmission are housed contribution. We are adjured that courts in cabinets designed by Victor J. must adjust themselves to new conditions. and that in the case at bar iusticd clearly Andrew, Chicago engineer. Art points the way to some relief. We cannot Rekart, KXOK chief engineer, and agree; no doubt we should be jealous to Fred Grimwood, consulting engi- execute all reasonable implications of es- neer, are supervising the installa- tablished doctrines ; but we should be "In a rich, populous area made -to -order for profitable equally jealous not to undertake the com- tion. The transmitter house con- mer- position of substantial conflicts of inter- tains eight rooms and is ultramod- ests. between which neither the common - ern law. nor the statute. has given any clue to in design. chandising, WJW now offers complete and coordinated facili- its preference. We cannot know how Con- gress would solve this issue: we can guess - and our guess is that it would refuse Reverses Libel Law ties for reaching and selling this vast Akron market. With relief as we are refusing it -but if our FLORIDA'S radio libel law, passed guess were the opposite. we should have by the no right to enforce it. If the talents of State legislature in 1939, new low rates, we have given more value to each dollar spent conductors of orchestras are denied that has been declared unconstitutional compensation which is necessary to evoke by Judge Bayard Shields of Duval their efforts because they get too little by for phonographic records. we have no County Circuit Court, according to our advertisers ... because each dollar now buys the atten- means of knowing it. or any right to as- a report from Jacksonville. The law, sume it: and it is idle to invoke the dens urged by station operators, pro- ex machina of a "progress" which is prob- tion of more potential customers." ably spurious. and would not be for us vided protection of owners, lessees, to realize, if it were genuine. licensees and operators against W. "damages for any defamatory or M. O'NEIL Question of Guilt libelous statements published or General Manager Finally. appeal is made to the doctrine uttered by one other than such that WBO Broadcasting Corp. is guilty owner, lessee, licensee, or operator of a tort -or at least that it is a factor in determining its "unfair" competition or agent or employe thereof." because it induces Bruno-New York Inc.,- Mr. O'Neil, thoroughly skilled in sound business practice merchan- to violate its contract with RCA Mfg. Co. Whatever remedies RCA Mfg. Co. may Carter's Export Discs have under that contract. they are not dising through his association with the General Tire and Rubber before us. As between Bruno-New York CARTER MEDICINE Co., New Inc. and WBO Broadcasting Corp.. the York (liver pills), through its ex- contract is a nullity ; RCA Mfg. Co. had port division, in early August will Company, has shaped the policies of WJW along progressive and no power to impose the pretended servitude start 24 one -minute dramatized disc upon the records ; and WBO Broadcasting Corp. is free to buy and use them in en- announcements in Spanish on 150 dynamic principles. Outstanding improvements in service and re- tire disregard of any attempt to do so. It stations in Central and South Amer- scarcely seems necessary to discuss the ica. strange assertion that to broadcast the Recording is by NBC radio re- records in some way invades somebody's cording division, with production by sults are inevitable. WJW is now a basic medium for every sales - "right of privacy ", presumably White - Walter Craig, radio director of man's. Sidi(' v. F-R Publishing Corp., 112 Street & Finney, Fed. (2) (C.C.A. 2). Nor need New York, the minded advertiser! we say that insofar as radio announcers Carter agency, under the direction declare, directly or indirectly. that the of Ab Karian, Carter export man- broadcast of a Whiteman record is the ager. Represented by: HEADLEY -REED CO. broadcast of a Whiteman performance. that conduct is a tort which Whiteman man's contract with RCA Mfg. Co. pre- Graybar Bldg., New York could enjoin. That would indeed be "un- served any common -law copyrights he fair competition ". might have had. if they had survived the It follows that the complaint must be sale of the records. dismissed, and for reasons which make it Judgment reversed; complaint dismissed; unnecessary to determine how far White- costs to WBO Broadcasting Corp. BROADCASTING Broadcast Advertising August 1, 1940 Page 117 Analysis of 1939 Broadcast Station Revenues by

Network Non -network

To other To National No. of To Major To Regional Networks and and Regional To Local Broadcast Region and State Stations Networks Networks Stations Users Users Tota

(1) (2) (3) (4) (5) (6) (7) (8) NORTHERN DISTRICT Northeastern region: Connecticut 9 $978,614 $97,tsti1 $375,700 $461,076 $1.312,611 Delaware 8 518,712 $4.505 887,858 787,286 1,693,306 Maryland Maine 5 158.130 40,001 92,732 199,570 490,438 Massachusetts 19 926.915 201,575 920,692 1,322.719 3,371,901 New Hampshire 1,377 14,538 ...,.,.... 28,726 128,627 173,268 Vermont 4 New Jersey 5 479,541 2,260,308 628,876 3,858,725 New York 37 2.957,552 1,939 29,843 3,662,460 3,449,831 10,001,125 Pennsylvania 31 1,466.057 22,684 76.828 2,334.639 2,337,245 6,236,853 Rhode Island 3 270,896 60,385 134,651 256,406 722,338 District of Columbia 4 360,480 8,642 365,786 503,092 1,233.000

Total, Northeastern region 126 7,513,174 442,085 110,176 10,453,447 10.074,178 28,593,060

Gres, Lakes region: Illinois 28 1,231,588 11.498 900 3,058,186 2.217.899 6,620,021 ndiana 16 288.308 1,798 506,475 886.666 1,683,247 entucky 6 394,926 11,725 348,017 870.483 1.125,151 ichigan 17 980,084 67,607 1,241,946 1,689.236 3,978,873 hio 29 2,738,996 16,970 2,490,409 1,710.831 6,956,206 eat Virginia 8 71,610 290,185 482,627 794.172 isconsin 12 208.486 9,744 563,686 788,457 1,504.278

Total, Great Lakes region 110 5,918,798 79,105 84,187 8,488,804 8,046,099 22,561,943

Mid est region: owa 11 491,846 4,323 883,349 602,084 1,981,102 anses 9 146,270 309,746 328,094 784,110 innesota 14 509,882 5,609 35,866 824,506 1.048,200 2,419,062 Missouri 17 1,047,727 4,265 1,346,917 1,260,874 8,658,683 Nebraska 7 421,398 442,972 322,218 1,186,528 forth Dakota 107,802 9,884 18,768 294,344 235,424 665,162 youth Dakota 6

Total, Midwest region 64 2,723,865 14,948 68,212 4,101.288 8,791,394 10,694,647

Total, Northern District 299 16,150,837 586,188 207,525 23,048,484 21,911,671 61,849,650 SOUTHERN DISTRICT Sout eastern region: labama 6 143,121 754 184,326 349,532 657,793 rkansas 6 129,195 884 11,335 135,984 195,883 473,281 iasaippi brida 11 380,905 870 285,778 648,479 1,318,027 3eorgia 9 291,580 3,013 870,415 486,976 1,151,984 Louisiana 11 959,622 38,984 416,260 675,556 1,885,412 North Carolina 11 219,666 1,946 548,980 478,744 1,249,336 South Carolina 4 26,810 149,287 146,170 821,267 ennessee 14 467,184 1,126 1.137 578,167 819,761 1,867,855 irginia 11 908,909 1,095 853,252 482,156 1,146,412

Total, Southeastern region 88 2,826,992 2,010 54,134 3,002.424 4,188,247 9,567,807

South Central region: Oklahoma 8 395,427 196 888,817 488,989 1,267,879 Texas 80 889,291 118,986 129,867 1,270,015 1,787,750 4,090,909

Total, South Central region 98 1,284.718 118,986 180,063 1,658,382 2.226,689 5.358.788

Total, Southern District 121 3,560,710 115,996 184,197 4,655,756 6,409,988 14,926,595 WESTERN DISTRICT Mountain region: Arizona 4 61,198 2,216 70,956 28,576 198,972 361,917 Colorado 7 317.694 7,966 278,531 487,947 1,086,528 Wyoming daho 6 9.071 56,456 148,250 207,767 Montana 4 28,447 104.329 188,687 321,363 levada 35,241 124,648 162.985 Yew Mexico 8 8,096 Utah 4 291,658 900 221,123 298,210 811,891

Total, Mountain region 27 711,164 2,216 79,811 718,236 1,441,014 2,952.441

Pacific region: California 46 1,266,998 466,297 829 1,460,564 8,540,278 6,724,955 Dregon 10 310,044 16,062 240,279 487,888 1,054,273 Washington 17 501,198 12,640 1,587 358,734 800,180 1,669,294

Total, Pacific region 72 2,078,280 484,899 2,410 2,054,577 4,828.346 9,448,462

Total, Western District 99 2,789,191 487,115 82,221 2,772.818 6,269,860 12,400,908

Total, United States 519 22,500.941 1,139,244 473,943 30,472,053 84,690,967 89,177,148

of swappers. WEEI will originate Drene on NBC -Red U. S. Lines Schedule YANKEE TRADERS the program. UNITED STATES Lines, San Fran- Listeners may obtain free swap PROCTER & GAMBLE Co., Cin- cisco and New York, conducted a two - Sponsor's 5,000 Dealers to cinnati, has contracted for the 7- weeks spot announcement campaign i lists at any of the 5,000 Hood Ice ill latter July over seven Pacific Coast Have Swapping Lists - Cream dealers in New England. 7:30 p.m. (CST) period Saturdays stations (KIRO, KALE, KFRC, KPO, The lists also advise listeners how on NBC -Red for a program to be- KFBK, KMJ, Km) to call atten- H. P. HOODS & SONS, Charles- they may participate in the pro- gin this fall in behalf of Drene. tion to the two additional palatial lin- town, Mass. (ice cream), on Aug. 2 gram and appear on the air. In ad- Starting date and show itself have ers put on the New York-San Frau- starts The Original Yankee Swap- dition to trading back and forth be- not been definitely set. H. W. Kas- cisco run-the Manhattan and the per on the CBS New England net- may tor & Sons, Chicago, placed the Washington. One - hundred - word live tween themselves, participants spot announcements were used on the wort, including WEEI, Boston; swap articles with the Original contract, which runs through June, WPRO, Providence; WORC, Wor- 1941. stations, averaging one a day and Yankee Swapper himself, who plans varying from day to night. Account cester; WMAS, Springfield, and was placed through J. Walter Thomp- WC AN, Portland. Program mate- to start by swapping an inexpensive item on the first program and LEE NASH, formerly news editor of son Co., San Francisco. rial is derived from the "Original KGPO, Missoula, Mont., won one of Swapper" columns of Yankee Mag- "swap all the way 'up to a yacht ", PHILADELPHIA GARDENS, sport cen- four nominations to the State legisla- ter has placed its account with John B. azine, published in Dublin, N. H., making one trade a week. Agency ture in the July 16 Democratic pri- Geraghty Adv. Agency, Philadelphia, and and will feature guest appearances is Harold Cabot & Co., Boston. mary. will use local radio. Regions and States: FCC Report Covering 705 Stations

Revenues from Incidental Broadcast Activities Deductions from the Sale of Station Time Talent

Commissions to Payments to Regularly Established Commissions, Fees, Networks and Agencies, Represen- and Profits Sunday Total Total Broadcast Total Total Broadcast Stations (from tative, Broker, from Obtaining Broadcast Broadcast Broadcast Service No. of Broadcast Broadcast Service Sale of Time) and Others Sales or Placing Talent Revenue Revenue Expenses Income Stations Revenues Expenses Income

(9) (10) (11) (12) (13) (14) (15) (16) (17( (18) 119) (20)

$113,934 $83,670 $2,184 $23,176 $1,257,657 $1,142.811 $114,846 9 $1,257,657 $1.142,811 $114,846 202,357 27,966 23,369 1,642,284 1.033,632 508,652 9 1.565,168 1,047,116 518,052 25,797 2.190 8.282 12,583 482.641 371.091 111.550 7 515,537 407,746 107,791 $1,348 280,589 37,850 6,778 66,927 3,201,519 2.709.548 491,971 20 3.203,734 2.712,812 490,922 19 6,695 9,292 10,818 180,664 160.833 19,831 8 247,824 246,506 1.318 237,202 545,688 323,189 48,319 192,799 3,140.242 2,311,574 828.668 10 3,224,278 2,406,800 817.978 68,544 865,038 376,812 4,338 213.569 9,662.262 7,802,175 1,860,087 44 9,724,885 7,882,058 1,842,827 26,386 565,888 94,816 12,876 182,937 5,935,707 4,1 0.305 1.750,402 36 6.027,742 4,285,864 1.741,878 63,885 280 45 4,915 663,693 469,124 204,569 3 663,698 459,124 204,569 140,493 21,610 1 6,424 1,120,542 978,757 141.785 4 1,120,542 978,757 141,785

882,499 2,810,264 921,675 77,722 737,517 27,187,211 21,154,860 6,032.861 150 27,661,060 21.669,094 6.981,966

4,742 564,549 618,976 1,390 140,127 6,711,223 5,475,532 1,235,691 31 6,762,398 6,546,967 1,215,481 55 99,961 23,818 60 36.124 1,643,238 1,894,000 249,238 18 1,662,987 1,411,298 251,089 9,595 100,290 47,318 81.063 1,099,707 795,187 304,520 6 1,099,707 795.187 304,520 86,440 482,969 524,290 93,590 4,028,344 3.179.298 849,046 19 4.102,011 3,241,959 860,052 115,607 577,202 472.163 1,761 56,723 6,794,044 4,998.664 1,795.880 26 6,843,376 6,056,943 1,787,482 77,736 31,324 20 47,336 795,116 645.733 149,383 9 812,841 664,456 148.885 141,366 51,948 35.279 1,450.180 1,238,594 211,536 18 1,510,832 1,309,538 201,294

209,879 2,044,062 1,769,827 3,231 440,242 22,521,802 17.727,008 4.794.794 127 22,793,551 18,025,848 4.768,208

213,630 109,258 66,076 1,936,801 1,619,998 416.808 12 1,451,599 1,538,430 413,169 18.726 62,894 83,672 19,457 755.619 702,298 63,821 16 861,981 820,474 41,507 96,670 216,116 82,731 14,968 43,829 2,307,904 1,766,059 541,845 16 2,835,761 1,800,214 535,647 1,284 820,622 321,620 1,056 99,417 3,768,970 3.023,997 735,573 20 3,799,677 8,071,873 727,804 3.482 117,643 42,222 30,029 1,187,654 949,887 187,767 10 1,191,183 1,008,868 182,315 1,509 83,442 6.689 188 3,023 590,106 615,655 74,451 14 690,779 686,587 55,192

61,571 1,014,247 590.187 16,207 261,831 10,487,054 8,477,289 2.009.765 87 10.380,980 8,876,446 1,455,584

608,449 5,868,578 8,281,689 97.160 1,499,590 60,196,067 47,859,147 12.886,920 864 60,675,691 48,469,888 12,205,703

860 42,081 28,249 21,216 664,757 490,977 178,780 15 797,927 612,930 184,997 2,802 33,741 14,806 17,994 469,538 351,871 118,167 19 640,688 535,481 105,057 16,000 48,832 3,276 934 16,875 1.273.280 942,070 331,210 19 1,351,679 1,055,763 295,926 6,200 135,988 9,402 12,009 1,032,207 752,437 279,770 15 1,108,928 827,398 281,680 15,090 118,386 27.652 1,131 10,836 1,291,666 1,017,132 274.424 13 1.826,141 1,043.912 282,229 1,268 105,315 55,089 1,922 25,556 1,225,825 958.363 266,962 19 1,357,149 1,080,977 276,172 21,193 18,515 8,201 321,860 289,680 32,170 7 863,231 337,868 25,368 7,087 126,150 68,172 7,458 23,074 1,818,822 1,494,869 328,953 14 1,818,822 1,494,869 323.953 1,874 82,462 25,715 860 93,283 1,180,984 971,862 209,582 12 1,186,446 976,781 209,665

48,176 718,087 235,876 11,805 224,044 9,278,269 7,268,251 2,010,018 198 9,960,861 7,965,964 1,984,897

17,669 106,045 89,842 388 96,844 1,221,339 1,008,461 217,878 15 1,831,870 1,132,242 199,128 26,221 418,965 121,771 284 109,667 3,877,445 2.861,966 1,015,479 48 4,174,366 3,189,141 985,225

48,790 625,010 161,618 672 146,511 6,098,784 8.865,427 1,288,357 69 5.506,736 4,821,388 1,184,358

91,966 1,288,097 897,489 12,477 870,565 14,377,053 11.188,678 8,248,375 196 16.466,697 12,287.847 3,169,260

20,618 14,911 12,568 19,880 858,836 328,076 30,760 8 416,960 968,356 47,606 8,858 98,866 41,977 645 29,847 1,056,173 966,548 90,625 13 1,111,656 1,026,189 86,466 3 66,413 57,482 7,981 8,674 1,829 200,912 182,776 18,196 6 222,372 203,920 18,452 13,356 2,008 36,202 347,123 294,710 52,413 8 408,381 345,964 62,417 8,136 666 21,764 177,179 167,722 9,467 9 269,017 247,575 11,442 100 67,860 4,982 17,070 766,993 658,856 107,188 8 816,582 705,925 109,607

24,676 211,792 68,006 645 126,692 2,906,216 2,597,687 908,529 55 8.298,880 2,966,360 342,970

22,965 645,251 615,428 80 266,154 6,928,396 5,535,924 1,892,472 51 7,029,388 6,642,040 1.887,848 59,195 42,208 41,263 1,078.544 778,378 300,166 16 1,160,568 870,175 290,893 608 104,647 124,409 91,070 1,779,563 1.469,381 310,182 28 1,870,172 1,559,120 811,052

23,668 808,998 782,085 80 988,487 9,786,508 7,783,683 2,002,820 90 10,060,128 8,071,336 1,988,793

48,144 1.020,786 846,041 625 515,079 12,692,719 10,981.870 2,311,849 145 13.858,458 11,026,695 2,331.768

743,659 8,127,455 4,624.219 110.262 2.325,224 87,266,889 68,874,195 18,391,644 705 89,490,648 71,788.930 18,206,716 FCC Quorum Order While Show Went On DR. GEORGE W. YOUNG, owner and manager of WDGY, Minneapolis, MYRON DUTTON and Ben Gage, recently sold one of his airplanes to ROUTINE amendment of its new Sports for Ladies Hollywood director and announcer the Canadian Government for use by administrative (No. respectively of the NBC program, Our order 3), A the Canadian Air Corps in England. SPORTS program for Half -Hour. also are linked as tenants whereby less than a quorum of the plane, a Stinson 105, has complete women, with a woman sports of a hillside home. Five minutes before The FCC can function, was announced aerial and radio equipment was commentator in charge, will going on the air with a recent pro - and July 27. The order authorizes less be started Aug. 5 on WMCA, gram, they were informed their house used formerly for relay broadcasting than four members of the Commis- New York. Titled In This Was on fire. Exigencies of radio pre- on WDGY. Dr. Young, commissioner sion to function as a board on all Corner -The Ladies, the pro- cluded any mad rush to the scene to of the Minnestota Aeronautical Assn., save those matters specifically re- gram will be broadcast from remove belongings, so nervously they has been flying for 17 years. cn(lured the full program and dashed versed for the Commission en 4 to 4:15 each afternoon, Monday through Friday, fea- to the scene immediately after sign - banc, with the proviso off. that any turing Alice Brewer, former They arrived as the last fire truck NEHI Corp., Columbus, Ga. (Royal party affected by such orders or columnist of the Boston Amer- shrove away. Damage, as assessed by Crown Cola), on Sept. 13 will return decisions of the board may file a ican who has been heard in a nittch relieved Gage, consisted of one Believe It or Not with Robert L. Rip- petition for rehearing by the Com- several series on the Yankee large hole in the roof, a smoke- black- ley, to an undetermined CBS network ened bedroom, and a pair of shoes for a Friday evening half-hour which mission, which must be passed Network. -lightly charred. The bedroom and is also not settled as yet. Agency is upon by the Commission. ,hoes belong to Dutton. BBDO, New York. ACTIONS OF THE FEDERAL COMMUNICATIONS COMMISSION JULY 13 TO JULY 29, INCLUSIVE WTHT, Hartford -Granted license new JULY 26 JULY 17 trans.. increase power. Riverside, Decisions . N. Granted li- NEW, Riverside Bcstg. Co.. WBAB, Atlantic City -CP change equip. JULY 16 WMFD, Wilmington, C.- Cal. -Reconsidered action of 7 -16 -40 grant- NEW. Worcester Bcstg. Co., Worcester, cense increase power etc. ing CP 1420 kc 250 w unl. and set appli- mer K. Leberman. li- KWFC, Hot Springs. Ark.-Granted JULY 20 cation for simultaneous hearing with Bestir. KFBB, Great Falls, Mont.-CP increse cense new station 1310 kc 100 -250 w unl. Corp. of America and Mollin Investment to 6 kw N & D directional N III -A. W PIT, Baltimore-Granted temp. auth. WCPO, Cincinnati -Denied petition for Co., of Riverside, and KYOS, Merced, Cal. Mass. -CP 1200 kc 250 w unl. IV. operate 36 kw to 8- 30 -40. hearing or rehearing of grant to WCOL NEW. Camden Bcstg. Co.. Camden, N. J. JULY 29 17 of license authorizing WCOL to operate -CP 800 kc 500 w D. JULY 1200 kc 250 w unl. KSAM, Huntsville, Tex. -Oral argument WIXG, Boston-Mod. license to 44 -50 mc., W2XBS, NBC, New York -Granted Tele- NEW. North Jersey Bcstg. Co., Paterson, re revocation of license set for 8-1 -40. amended to 50-56 kc. vision Channel No. 1 and 12, 15 kw. N. J.--Cancelled hearing on applic. and WKBO, Harrisburg, Pa. -Mod. license to W 6XAO, Don Lee. Los Angeles- Granted granted CP new station. 250 w N & D. Television Channel No. 1, 100, 150 watts. Applications . . . NEW, James F. Hopkins Inc.. Detroit JULY 25 CP 46.5 mc. - N IW, Don Lee. San Francisco -Con- JULY 18 firmed tentative approval of CP. television. Corp., Roanoke. NEW, Grenco Inc., Greenwood, S. C- NEW, Roanoke Bcstg. CP 1420 kc 100 w D IV. WIBW, Topeka- Granted CP increase to Va.- Granted CP 1500 kc 250 w unl. NEW. Central Willamette Bestir. Co., 6 kw, directional N. Albany, Ore. -CP 1210 kc 250 w unl. IV WJHP, Jacksonville, Fla.- License change NEW, Twin States Bcstg. Co., Augusta, studio location. WÇHS, Charleston, W. Va.-Granted CP Ga.- Granted CP 1210 kc 250 w unl. IV. (correction). increase N 500 k to 6 kw. NEW, William H. Rines. Portland, Me.- KADA. Ada, Okla.- License change WDBO, Orlando. CP in- KGKO, Fort Worth - Granted auth. equip., increase to 250 w. Fla.- Granted A. H. Belo CP 560 kc 1-5 kw unl. directional III -B. crease N 5 kw directional. transfer control in trust for NEW, Rose City Bcstg. Co., Tyler, Tex. to Corp. WNBI, Bound Brook, N. J.- Modif. temp. KPHO, Phoenix, Ariz. -Granted mod. auth. 11.82 me in addition to present fre- -CP 1870 kc 250 w unl. CP increase to 250 w. John Shepard 3d, et al- Granted auth. quencies, to 11.89 kc. KWK, St. Louis -CP change to 630 ke WFBG, Altoona- Granted CP new trans., transfer control of Winter St. Corp. WLAV, Grand Rapids-Mod. CP new 5 kw N & D, facilities KFRU, WGBF, increase to 250 w. (parent of Yankee Network) to John station re antenna, trans., studio sites. amended to 680 kc 50 kw directional, omit NEW, Riverside Bcstg. Co., Riverside, Shepard 3d. and George R. Blodgett, trus- Leslie Doss, Bessemer, Ala. request for WGBF, KFRU facilities. tees of 3d and Robert F. NEW, J. - Cal.-Granted CP Class IV 1420 kc 260 w John Shepard CP 1440 kc 260 w unl., amended to 1370 kc. NEW, Brainerd -Bemidji Bcstg. Co., unl. Shepard trusts. NEW. General Bcstg. Inc., Miami -CP Brainerd. Minn. -CP 1280 kc 500 w 1 kw WLPM. Suffolk, Va.- Granted mod. li- KBST, Big Spring, Tex. -Granted con- 1330 or 1360 kc when treaty is operative, unl. III-B. cense N to 250 w. sent transfer control to Howard Barrett, 500 w -1 kw unl., amended to 920 kc 6 kw KHAS, Hastings, Neb.-Mod. CP re WJSV, Washington- Granted mod. li- Bonnie Davis, Houston Harte and M. B. directional. trans., antenna. cense to change daytime directional pat- Hanks. WCBI, Columbus, Miss.-Mod. CP re KEUB, Price. Utah-License change tern. WNAC, Boston -Granted mod. CP in- antenna, trans. site. equip., increase power. NEW, Marion Bcstg. Co., Marion, O.- crease to 5 kw. WEAU, Eau Claire, Wis. -Mod. license KENO, Las Vegas, Nev. -Mod. CP new Gra rted CP 1500 kc 250 w uni. WKAQ, San Juan, P. R.- Granted CP to 900 kc 6 kw unl.. amended to show that station to 250 w unl. W GAN, Portland, Me.- Granted CP new change to 620 kc 6 kw, new trans., change 900 kc is asked after treaty is operative. KOIN, Portland, Ore. -License increase trans., change 640 to 560 kc 5 kw unl. antenna. KGGM, Albuquerque, N. M..-CP new power etc. W PTE.. Raleigh, N. C.- Granted amend- trans., change to 590 kc 5 kw unl. direc- KTFI, Twin Falls, Id.-CP reinstate- ed applic. to 50 NEW, Purdue U, W. Lafayette. Ind. - new equip. increase kw. new trans., Granted CP television 760 w No. 3. tional N. ment CP etc. directional N 680 kc. KVSF, Albuquerque, N. M.-CP new W LAW, Lawrence, Mass.- Granted CP NEW, State U of Iowa, Iowa City - JULY 19 to 1230 ke 1 kw, Granted CP television 100 w No. 1 and 12. trans., antenna, change new trans., directional N, increase to 5 kw contingent granting of KGGM applic. NEW, Marcus Loew Booking Agency, unl. 680 kc. NEW, WCAU Bests. Co., Philadelphia New York -CP 43.6 kc. MISCELLANEOUS -KSAM, Huntsville, -Granted CP television 1 kw No. 5. JULY 16 NEW, Baton Rouge Bcstg. Co., Baton Tex , oral 8 -1 argument set for -40 on pro- MISCELLANEOUS WGAN. Portland. Rochester move trans., Rouge, La.-CP 44.1 kc. posed findings re revocation of license; Me., temp. auth.- change antenna, WSAY, -CP granted change to 1840 ke 1 kw directional III -B. JULY 22 WC61I, Ashland, Ky., granted mod. CP use 560 kc 500 w directional to obtain renew trans., nevedd antenna to change KLZ, Den- WOKO, Albany, N. Y.-CP N. trans.; lief from Canadian interference; NEW, w 5 kw III. WFEA, Manchester. H.-CP new ver, granted license install change antenna, increase to 500 6 & D directional, in- Ben J. Sallaws, Alliance, Neb., denied as NEW, Radio Corp. of Annapolis, An- trans., increase to kw N directional crease to 6 kw unl.; WBAB, Atlantic City, in default applic. CP 1210 kc 100 -250 w N., amended to directional N & D. den ed rehearing in issuance of CP to Nep- napolis, Md.-CP 1310 kc 100 w unl. IV, NEW, Nueces Bcstg. Christi. unl.; Edge & Korsmeyer, Jacksonville. amended to ask WINX facilities. Co., Corpus tune Bcstg. Corp. for new station at At- Walton and Bellatti, Ill., NEW, Walton new Tex. -CP 1600 kc 260 w unl. lantic City; NEW, Main Investment Co.. WDSU, New Orleans -CP trans.. WTSP, St. Petersburg, Fla. -CP new & Bellatti, and Stephenson, Edge & Kors- increase to 5 kw unl. directional III -A. Riverside. Cal., applic. CP 1390 kc 600 w meyer, Jacksonville, Ill., motion to con- trans., change to 1350 kc 600 w 1 kw D D; WJHL, Johnson City, Tenn., granted WMFD, Wilmington, N. C.- License new III -B. solidate and continue hearing to 9 -4 -40 trans.. increase power etc. petition to reconsider and grant without (both seek CP 1150 kc 250 w JULY 25 hearing applic. WJHL change from 1200 granted WPTF, Raleigh, N. C.-CP new trans., D ; KEUB, Price, Utah, granted license increase to 50 kw unl. directional N, WSB, Atlanta- Transfer of control to kc 450 w unl. to 880 kc 1 kw uni., direc- increase power KADA, Ada, Okla., tional N; NEW, N. J. Bcstg. Co.. Paterson, etc.; amended to omit move of transmitter. James M. Cox. granted license increase to 260 w ; KOIN, changes in directional for night use only, KDTH, Dubuque, Ia. -Mod. CP as mod. N. J., granted petition to reconsider action license increase to 6 -1 -40 setting for hearing applic. 900 kc Portland, Ore., granted and ask Class II. new station to increase to 1 kw unl. di- 5 kw N & D ; WJHP, Jacksonville, grant- KXYZ, KIIS, Houston-Transfer control rectional N. 1 w D ; NEW. Sentlhel Bcstg. Gorp., ed license new station 1290 kc 260 w unl.; M. WHUB, Sal na, N. Y., granted CP 620 1 to Tilford Jones. Cookeville, Tenn.-Granted li- kc kw KUTA, Salt Lake City, denied rehearing Fla. -Mod. CP for new station. unl ; WTMJ, Milwaukee, granted CP in- WLOF, Orlando, cense new re applic. power ; WTNJ, cre a to 5 kw directional ; KVI increase trans. N WROL, Knox - Co., Neb. CP move JULY 26 vill , granted petition to reconsider and Trenton, and Trent Bcstg. Trenton, KFOR, Lincoln, -Mod. Brat CP new trans., directional N, change set for hearing WTNJ applic. renewal trans., change antenna, increase to 250 w NEW, Butler Bests. Corp., Hamilton, to 20 kc. increase to 500 w I kw D unl.; license and Trent Bcstg. Corp. applic. CP unl. 0. -CP 1420 kc. 250 w unl. IV. W ,JB, Greensburg, Pa., 1280 kc 1 kw unl. directional; KTBC. NEW, Star-Times Pub. Co., St. Louis - WAGA, Atlanta, Ga.-CP change to 690 redesignated for Tex., 43.1 kc. hearing applic. change to 1 kw Austin, Tex., and KGFI, Brownsville, CP kc 1 -6 kw new equip., directional N. unl.. direc- licenses. KRSC, Seattle -Transfer control to Pal- tional N ; WBAB, Atlantic City, denied re- granted temporary renewal WAIM, Anderson, S. C.-CP new trans., hearing on applic. Neptune Bcstg. Corp. increase to 250 w, new antenna. new station in Atlantic City. KVAK, Atchison, Kan. -Voluntary assignment license to W. H. Reitz. JULY 18 NEW, Moody Bible Institute, Chicago - W1XTG, Holden, Mass.-Granted license CP 43.9 mc. 48.4 mc 1 kw experimental. NEW. WGN Inc., Chicago --CP 44.8 mc. KFRU, Columbia, Mo.- Granted mod. NEW, Edward E. Reeder, Seattle -CP CP new trans., antenna, change freq., de- 1420 kc 250 w unl., IV., asks 1450 under crease power re trans. site, antenna, new MICR '1N61NhE21N6 N5 6F4Ylt Havana treaty. tra Evansville, Ind.-GGranted li- iuRl4 CRYSIAIS IRSiRURiRiS cense change trans. WSGN, Birmingham Granted license Defense Reports 131,0 kc 250 w unl. - WLAP, Lexington. Ky.-Granted CP PLANS whereby the National De- more trans., new antenna. fense Advisory Commission will JULY 19 make periodic reports to the nation via the networks tentatively NEW, Allen B. DuMont Labs., Washing - ton-Confirmed approval Television Chan- have been worked out, with the nel No. 1, 1 kw. first such program probably to be NEW, Harold Thomas, Bridgeport, Conn. carried over the combined networks -Granted CP 1420 kc 260 w unl. KYOS, Merced, Cal.- Granted motion within a fortnight. Both William S. accept amendment applic. CP to 1840 kc Knudsen and Edward R. Stettinius 60C w 1 kw unl. Jr., senior members of the Com- WPAY, Portsmouth, O.- Granted continuance hearing on applic. transfer con- mission, are expected to participate trod to 9 -9 -40. in delivering the first "progress WBHP ; Huntsville Times Co., Huntsville. Al WBHP granted license renewal; report," answering questions most H ntsville Times Co. applic. set for hear - generally asked regarding its ac- in , Class IV 1200 kc 250 w unl. tivities. Presumably other members VOS. Bellingham Bcstg. Co., Belling - would ha. , Wash.-Adopted as final proposed of the seven -man Commission fin dings of fact and conclusions with be given network time as and when amendment of 5- 29 -40, denying Belling- they had definite reports to make. ham Bcstg. Co., applic. CP new station and granting renewal of RVOS license. THAT STREAMLINED contraption on the left is not a new General Arrangements, it is understood, WCBT. Roanoke Rapids, N. C.- Granted Electric refrigerator, but the new 250 -watt FM broadcast transmitter are being worked out by the net- mod. CP new station 1200 kc 250 w unl. manufactured by GE. It was exhibited at the recent convention of the works with Robert Horton, public re trans., studio site etc. with GE KLUF, Galveston, Tex.- Granted CP Institute of Radio Engineers in Boston, along other broadcast relations director of the Commis- new trans. innovations and proved to be the only transmitter on display. sion. Page 120 August 1, 1940 BROADCASTING Broadcast Advertising Renewal Accounts P & G Serial Returns Jack W. Laemmar Joins MODERN FOOD PROCESS Co., PROCTER & GAMBLE, Cincinnati food), on Lord & Thomas, Chicago N ehuork A ccoun IS Philadelphia (Thrivo dog (Teel), on Sept. 2 will return its Sept. 15 renews The Moylan Sisters Those We Love, weekly half -hour JACK W. LAEMMAR, for 3% All Lire EDSTunless otherwise indicated. on 11 NBC -Blue stations, Sun. 5- years time -buyer and 5 :15 p.m. Agency : Clements Co., Phil- dramatic show, to 59 CBS stations assistant adelphia. Mondays 8 -8:30 p.m. (EDST), and member of the research staff of New Business 11 for show for Blackett- Sample -Hummert, Chica- COLGATE-PALMOLIVE -PEET Co., outlets a repeat BAYER Co., New York (aspirin), on Jersey City, N. J. (shaving cream), Mountain and West Coast regions go, on Aug. 1 was July 21 started American Album of on July 25 renewed for 52 weeks at midnight. The cast will remain appointed t i m e- Familiar Music on Canadian Broad- Strange As It Seems on 56 CBS sta- the same as last year, with leading buyer and head of casting Corp. national network, Sun., tions, Thurs., 8 :30-8 :55 p.m. Agency : roles handled by Nan Gray, Rich- the radio depart- 9 :30 -10 p.m. Agency : Blackett-Sam- Benton & Bowles, N. Y. Cromwell, Aimer Kruger, ment of Lord & ple-Hummert, N. Y. ard Vir- STERLING PRODUCTS Corp., New ginia Sale, Oscar O'Shay, Helen Thomas, Chicago. LAMONT CORLISS & Co., Toronto York (Bayer Aspirin), on July 30 Wood and Donald Woods. Broad- While at BSH, (Pond's bream) on Oct. 8 starts renewed for 52 weeks Second Husband casts will originate in Hollywood. Mr, Laemmar was Those We Love on 32 Canadian on 55 CBS stations, Tues., 7 :30-8 H. W. Kastor & Sons, Chicago, han- responsible f o r Broadcasting Corp. stations, Tues., 8- p.m. Agency : Blackett- Sample -Hum- dles the account. working out some 8 :30 p.m. Agency : J. Walter Thomp- mert, N. Y. meth- son Co., Ltd., Toronto. important COLONIAL DAMES Inc., Hollywood Network Changes ods for station Mr. Laemmar THOMAS J. LIPTON Ltd., Toronto (cosmetics), on July 19 renewed for r ate structures (tea), on Oct. 6 starts Tea Musicale 13 weeks The Beauty Explorer on 7 BRISTOL -MYERS Co., New York and coverage computations. The on 32 Canadian Broadcasting Corp. CBS Pacific stations, Fri., 8 :55-9 p.m. (Ipana -Sal Hepatica), on July 31 NAB has on its agenda at the cur- stations, Sun., 5-5 :30 p.m. Agency: Agency : Glasser Adv. Agency, Los shifted origin of Abbott d Costello Angeles. rent convention a discussion of his Vickers & Benson, Ltd., Toronto. from New York to Hollywood on 54 conclusions. WELCH GRAPE JUICE Co., West- NBC -Red stations, Wed., 9 -9:30 p.m. SUNNYVALE PACKING Co., San Agency : Young & Rubicam, R. Y. Previous to joining BSH, Mr. Francisco (Rancho has field, N. Y., on Aug. 11 renews for Soups), start- 52 weeks Irene Rich on 39 NBC-Blue Laemmar was with the Lord & ed participations in Bess Bye, the R. J. REYNOLDS TOBACCO Co., Thomas research department. He is Market Scout for 52 weeks on 31 Don stations, Sun., 9:30 -9:45 p.m. Agency: Winston -Salem, N'. C. (Prince Al- H. W. Kastor & Sons, Chicago. bert tobacco), on July 20 added 8 a 1932 graduate of Loyola U of Lee stations, Mon., Wed., Fri., 8:40- Chicago and did post work 8:45 a.m. (PST). Agency: Lord & T. H. ESTABROOKS Co. St. John, NBC -Red stations to Grand Ole Opry, -graduate Thomas, San Srancisco. N.B. (Red Rose tea) on Sept. 9 re- making a total of 35 split NBC -Red at Northwestern U. news till Dec. 6 Affairs de Becassine stations, Sat. 10 :30 -11 p.m. Agency : Holly Shively, formerly time- Wm. Esty & Co., N. Y. F. G. VOGT & SONS, Philadelphia on CKAC, Montreal ; CHRC Quebec ; buyer in charge of radio for Lord & 15 (scrapple), on Sept. starts for 26 CELT, Sherbrooke, Que. ; ¡don. and CUMMER PRODUCTS Co., Bedford, Thomas, has joined the executive weeks Olevio Santoro, yodeler, on 11 Fri. 6.15 -6.30 p.m. Agency : A. McKim Ohio (Energine), on July 24 replaced staff of the copy department of NBC-Blue stations, Sun., 5 :15-5 :30 Ltd., Montreal. What Would You Have Done? with that organization. James Whipple p.m. Agency : Clements Co., Phila- Manhattan Midnight on 43 - delphia. LEVER BROS.. Ltd., Toronto (Lux at NBC remains in charge of production. soap) on Sept. 9 renews Lux Radio Blue stations, Ded. 8:30 -9 p.m. (re- PETER PAUL Inc. Naugatuck Theatre on 30 Canadian Broadcasting peat 11 :30 -midnight). Agency : Young Conn. (candy), on Aug. 12 starts Bud Corp. stations plus CFRB, Toronto, & Rubicam, N. Y. Barton for 52 weeks on 51 NBC -Blue and CKAC, Montreal, Mon., 9-10 `True Story' on MBS stations, Mon., Wed., Fri., 5:45 -6 p.m. Agency : J. Walter Thompson ARMAND Co., Des Moines (cosmet- MACFADDEN Publications, New p.m. (repeat, 8:30 -8:45 p.m.). Agen- Co., Ltd., Toronto. ics), has appointed Russell M. Seeds York, on July 31 started a new day- cy : Platt -Forbes, N. Y. Co., Chicago, to handle all its adver- time dramatic program, I'll Never STANDARD BRANDS, Ltd., Toron- tising, Ivan Hill is account executive. LANGENDORF United Bakeries, San to (Tenderleaf Tea) on Oct. 6 re- Fall plans include radio, newspapers Forget, on a 75- station MBS network, Francisco (bread and cake), on July news One Man's Family on 32 Ca- and magazines. Monday, Wednesday, Friday, 1-1 :15 22 started for 52 weeks News by nadian Broadcasting Corp. stations, p.m. Program features dramatizations Sun., S :30-9 p.m. Agency : J. Waiter of prize- winning Hughes on 6 CBS West Coast stations ALBERT Labs., Chicago (Respirine, letters published in (KNX KSFO KARM KROY KIRO Thompson Co. Ltd., Toronto. the "I'll Never Forget" column of cold remedy ; Ban Asma, asthma rem- KVI), Mon. thru Fri. 1:30 -1:45 p.m. STANDARD BRANDS Ltd., Toronto edy), has appointed First United True Story Magazine, which it adver- (PST) Agency : Leon Livingston tises. Pat Barnes, master of ceremon- Adv., San Francisco. (Chase & Sanborn Coffee), on Sept. Broadcasters as its agency, with Hugh 1 renews Charlie McCarthy d Edgar Rager as account executive. A spot ies, and Frank Luther, tenor, are PROCTER & GAMBLE Co., Cincin- Bergen on 32 Canadian Broadcasting radio campaign is planned this fall. featured on the broadcasts. nati (Ivory soap), on Aug, 17 starts Corp. stations, Sun., 8-8 :30 p.m. Truth di Consequences on 33 NBC -Red Agency : J. Walter Thompson Co. stations, Sat., 10:30 -11 p.m. Agency: Ltd., Toronto. Compton Adv., N. Y. WELCH GRAPE JUICE Co., West- field, N. Y., on Aug. 11 renews Irene LUTHERAN LAYMEN's League, St. Rich on 47 NBC -Blue stations, Sun- Louis on Oct. 27 resumes The Luth- days, 8 :30-8 :45 p.m. CDST, repeated eran Hour on 112 MBS stations, Sun., for NBC -Red stations in Mountain and 1:30-2 p.m. (EST), repeat 4:30 -5 p.m. Pacific Coast areas from 10:15 -10:30 : Agency Kelly, Stuhlman & Zahrndt, p.m., for 52 weeks. Agency : H. W. St. Louis. Kastor & Sons, Chicago. SKELLY OIL Co., Kansas City, on RICHFIELD OIL Co., Los Angeles, July 29 starts new commentaries by on Aug. 11 renews for 52 weeks Rich - Capt. E. D. Herne on 12 NBC-Red field Reporter on 6 NBC -Pacific Red stations in the Midwest, Mon. thru stations, Sun. thru Fri. 10 -10:15 p.m. Fri., 8:45 -9 p.m. (repeat 9 -9:15 p.m.), (PST). Agency : Hixson- O'Donnell FREQUENCY CONTROL for 20 weeks. Agency: Henri, Hurst Adv., Los Angeles. & McDonald, Chicago. SPERRY FLOUR Co., San Francisco (waffle and pancake flour), on Aug. 11 renews for 52 weeks, Sperry News Crystal Specialists Since 1925 with Sam Hayes, on 6 NBC- Pacfiic Red stations, Mon. thru Sat., 7:45-8 BLILEY ATTENTION a.m. (PST). Agency: Westco Adv. BROADCASTERS SUBJECT TO Co., San Francisco. FREQUENCY RE- ALLOCATION We ore at your service to - CRYSTAL 1. REGRIND your present NEW HAND SET crystal to higher new AIRCRAFT TYPE frequency $17.50 UNITS 2. NEW CRYSTAL (less for mobile, pack 20 KC TO 30 MC transmitters. amateurs. holder) $22.50 aircraft, 2 -way 'phone systems, etc. Dependa- 3. NEW CRYSTAL ble, long life, low fully mounted $30.00 price. Black Bakelite case with 6 ft. cord. LOW DRIFT - APPROVED BY FCC M Icrophone and receiver term inatcd separately. Switch not available. Wt. complete only 7 oz., packed I lb. 75 C ohms match line impedances; 2,000 ehms match plate circuit 510-0 ' R O SiffiQICE of output tube. Either resis- 124 Jackson Ave. tance LIST BLILEY ELECTRIC University Park, Md. UNIVERSAL MICROPHONE CO., Ltd. COMPANY Inglewood, Calif. U. S. A. Ai. UNION STATÍON ;B.UILDIN:G 0Rh130 +P7Aa: BROADCASTING Broadcast Advertising August I, 1940 Page 121 FM DEMONSTRATION High Frequency FM AT CONVENTION RCA to Display IS PLANNED BY WE R les Elucidated REL Transmitter Shipped for FM at Convention Demonstrations FEATURING exhibits of synchron- FC l Offers Explanation of ized FM and a line of ultra -high AN RCA 1,000 -watt FM transmit- FOR THE BENEFIT of western quality speech input equipment, ter will be exhibited for the first Co tour Map Requirements broadcasters who have not previ- Western Electric Co. plans to her- time at the NAB Convention in San modulation, BE s AUSE of uncertainty among ously heard frequency ald radio's latest developments at Francisco Aug. 4 -7, at display app cants as to the exact require- a 1 kw. FM transmitter has been the NAB convention in San Fran- rooms in the headquarters St. men s of Section 1 (b) of the shipped from Radio Engineering cisco. Another exhibit, covering Francis Hotel, according to an- Stftt dards of Good Engineering Laboratories to San Francisco, functional station architectural de- nouncement July 24 by RCA Mfg. Pra tice Concerning High Fre- where it will operate from 8 a.m. signs, will consist of three prize- Co. I. R. Baker, RCA transmitter quet cy Broadcast Stations, the until midnight each day of the winning entries together with 24 sales manager, will head a contin- NAB convention. Located atop the FC S on July 19 supplied additional others that won honorable mention gent of 15 RCA sales engineers at info mation defining the require - Palace Hotel, near the studios of in the competition held jointly by the convention. men s for contour maps in estab- KSFO, which will cooperate in the the Beaux Arts Institute of Design The RCA exhibit in Rooms 551- lishi g service areas for high fre- experiment by supplying the FM and Western Electric for an ideal 554 of the St. Francis will include que cy stations. The following station with programs, the FM building for a 1,000 -watt transmit- a 250 -watt new model broadcast sup lementary explanations was transmitter will operate on 43.4 ting plant. A comprehensive line of transmitter, new speech i n p ut offe ed by the FCC "to avoid un- megacycles, using the call letters accessory equipment also will be equipment, including a professional nec =.sary work on the part of ap- W1OXLV. Transmitter will begin displayed, according to H. N. Wil- model recording apparatus, port- plie nts and to insure that only es- operations at noon on Saturday, lets, assistant sales manager of the able record reproducing equipment, sent al data is included in appli- Aug. 3. WE specialty products division. and new test apparatus. It is also cati ns for high frequency broad- In addition to the programs from Representatives of Western Elec- planned to show some of the new cast stations ": KSFO, the FM station will also tric, along with officials and engi- television units and a photographic S tion 1 (b) of the Standards sets broadcast a number of transcrip- neers of Bell Telephone Labora- display of RCA's electronic micro- out the procedure to be followed in tion programs prepared by Associ- tories and Graybar Electric Co., scope. taki g into account the effect of topog- ated Music Publishers. FM receiv- will attend the convention to ex- RCA is issuing a special edition rapl on the service areas of proposed ers will be installed at convention demonstrate the new de- News, con- broadcast stations. Pro- plain and of its organ Broadcast high frequency headquarters in the St. Francis A 1 kw. FM transmit- on San Fran- file raphs must be drawn along at velopments. taining information leas eight radials from the proposed Hotel and at other points around ter will be placed in operation, and cisco for the guidance of conven- site .f the station. These profiles should the city. Installation and mainte- a new 100 -250 watt AM transmit- tioneers. It will run a photographic bee unl or greater in length to the nance of the FM equipment will be ter also will be exhibited. contest for broadcasters, with prize midi of the roughly estimated service supervised by Maj. E. H. Arm- In addition to Mr. Willets, other awards, for the best photographs area They are divided into not less strong, inventor of the FM system; WE representatives at the meeting taken by broadcasters in San Fran- thai 10 equal sectors and the average Paul de Mars, technical director, W. L. F. or en sector determined. will include E. Thurston, cisco, on Treasure Island elev tion of each Yankee Network, and Fr a n k Bockoven, G. W. Davis, H. F. route to the convention. In i o case should the length of a sec- chief engineer, REL. Sug- tor e in excess of five miles. Gunther, Scarr, C. E. Snow, C. W. Reynolds. To attend the convention for gestion for the demonstration came Bell Laboratories will be represent- RCA, in addition to Mr. Baker are Permissible Intervals from FM Broadcasters Inc. ed by J. F. Morrison and W. H. H. C. Vance; T. A. Smith, C. M. T e profile for a sector should be Doherty; Graybar by A. J. Eaves, Lewis and S. W. Goulden, from the plot ed by contour intervals between New York; G. I. Jones, Washing- engineering products division in 40 a . d 100 feet and where the informa- FM Adapters ton; E. H. Taylor, Chicago; C. C. Camden; Harry LeRoy, manager of tion permits at least 10 points should Ross, Dallas; J. H. Ganzenhuber, special products; V. E. Trouant and be lotted, i.e., the distances should ANY CONCERTED effort to Los Angeles; W. H. Johnson and T. J. Boerner, transmitter engi- be i dicated corresponding to the vari- sell FM adapters for stand- E. H. McIntosh, San Francisco. neering; R. A. Wilson, of RCA's ous contours. In instances of very as af- rug ed terrain where the use of con- ard broadcast receivers Indianapolis engineering depart- tour intervals of 100 feet would re- fording genuine "FM recep- ment; Ben Adler, "Red" Reesor, sult in several points in a short dis- tion" will be resisted, Maj. WOV to Move Studios, "Hoppy" Hopkins, Bill Witty, Bill tan . 200 or 400 -foot intervals may be Edwin H. Armstrong, the in- Beltz and Jack Frost, district sales use( in this distance. ventor, told BROADCASTING, Become Key Station of managers. 0 the other hand, where the terrain July 17, in commenting on is f irly uniform or gently sloping, the reports that low- priced coils Atlantic Seaboard Net sma lest contour interval indicated on less) soon will be CBS SEENS GAINS the topographic map should be used, ($5 or REMOVAL of studios and offices alth ugh only a relatively few points available. Maj. Armstrong of WOV, New York, to 730 Fifth said if such adapters are IN DRUG BILLINGS mn be available in a given sector. that Ave., where 10,000 -square feet of RENEWAL of three programs Aft :r the profile has been chartered sold for what they are, and if will be occupied, will be effect- the average elevation are space sponsored for drug products, each for a sector, no "misrepresentations" ed about Oct. 15, according to expanded network, and en- the in shall be determined by one of made, he would not object. Radio with an sev al approximate means. For ex- Harold A. Lafount, former largement of a fourth drug -spon- Declaring he thought manu- Commissioner, now general man- am e, the elevations at equally spaced facturing prices for FM re- sored series leads CBS to predict poi is in a sector may be averaged or ager of the Bulova radio interests. a heavy schedule of drug advertis- the average determined by means of a ceivers will be less than $100 The station, which recently began as soon as mass production is ing for fall. Two of the programs, pla meter. The median elevation (ele- full -time operation, is expected to Ask -It- Basket and Strange as It vati.n exceeded for 50% of the dis- attained, he said that only become the key of an Atlantic sea- tan e) in some cases would give more with an FM engineered set Seems, are sponsored by Colgate- board network, to be known as Palmolive-Peet Co., and occupy suc- ace rate results for the purpose and will it be possible to procure Broadcasting Co. Pres- ma3 be used. high fidelity results. American cessive periods on Thursday eve- T e elevations or contour intervals ent studios and offices are at 132 ning, from 8 to 8:30 and from 8:30 sha be taken from the U. S. Geologi- W. 43d St. Mr. Lafount will main- to 8:55 respectively. (CBS reserves cal opographical Quadrangle Sheets the site, but the maps must include the tain his New York office at the new the 8:55 -9 spot for Elmer Davis' for hose sections of the country where principal city or cities to be served quarters, continuing to divide his nightly reveiw of the news from sac, maps are available. If such maps However, the source of the topograph time between New York and Wash- are cot published for the area in ques- Europe). ical information used beyond this dis ington. Network for Ask-It Basket, ad- tion the next best topographic informa- tance should be indicated. If it ap tion available shall be used. Such in- On Aug. 12, WOV initiates a re- vertising Colgate Dental Cream, pears necessary. the Commission ma3 and will start fori ation may be obtained for certain require the submission of the detailed vised program policy, now totals 63 stations, an increase sect ons of the country from topo- supporting information. a daily all -music schedule running of one. Strang as It Seems, for graihical maps available from the Each application shall he accom from 6 p. m. to midnight, accord- Palmolive shave creams, added two Ten lessee Valley Authority. Depart - panied by a map showing the 50 and ing to Miss Hyla Kiczales, general stations for a total of 56. Benton & mei t of Agriculture (Soil Conserva- 1.000 -microvolt contours of the pro manager. tio maps), and the Bureau of Public Bowles, New York, is the agency posed station. For this purpose, the The only departure from the six - accounts. Ro ds (highway planning maps), oth- Sectional Aeronautical Charts or their for both er il. S. government departments and hour musical stretch will be a quar- Third renewal is for Second Hus- equivalent, having a convenient scale. review by Tom stat and local governmental agencies. may be used. This map shall show the ter -hour sports band, broadcast Tuesdays, 7:30 -8 Al: railroad depot elevations and radials along which the expected field Spadaro at 6:15 p. m. weekdays p. m., for Bayer's Aspirin, which higl way elevations from road maps strength has been determined. In com- and five -minute newscasts every received a boost of 18 stations for ma, be used. puting the area within the 1.000 and hour on the hour. On Sundays the a total of 73. Series, starring Helen 15 -Mile Maps 50 microvolt contours large bodies of popular music schedule will be sup- Menken, is placed through Black - water should be excluded (oceans, plemented by the 9 -10 p. m. Opera New York. bays, lakes, etc., ett- Sample -Hummert, e data from the Sectional Aero- gulfs. sounds. large Hour, formerly hard nightly on Yeast Co. has expanded miau ical Charts will be accepted where but not rivers). Ironized WOV. In conjunction with the the network for Court of Missing no etter information is available, ni- The U. S. Geological Survey Topog- the station has expanded its tho gh these maps show only the 1,000 - raphy Quadrangle Sheets may be ob- change Heirs from 66 to '73 stations, Tues- foo contour intervals. Bench marks tained from the U. S. Geological Sur- recorded library. Italian programs day, 8 -8:30 p. m. Ruthrauff & Ryan, ind' atecl on the aeronautical charts vey. Department of the Interior. Wash- will be confined to daytime hours New York, handles this account. can be used to find approximate ele- ington, D. C.. at a cost of 10 cents and to commercial clients, with all vat ns between 1,000 -foot intervals at each. The Sectional Aeronautical daytime sustaining programs in WALTER C. KRAUSE, for four years so . points along a radial. (`harts are available from the U. S. English, except those designed to account executive in charge of the RCA e Commission will not ordinarily Coast and Geodetic Survey. Depart- per- account for Lord & Thomas, New York, req ire the submission of the topo- ment of Commerce, Washington, at n foster American traditions and has been named a vice -president of the gra bical maps beyond 15 miles from cost of 40 cents each. form a distinct public service. agency.

Pa _e 122 August 1, 1940 BROADCASTING Broadcast Advertising THE BROADCASTING INDUSTRY

... is cordially invited to witness Radio Engineering Labora- tories' FM demonstrations to be held in the REL suite at the St. Francis Hotel, August 4 -7, during the NAB convention in San Francisco.

REL will install a 1 kw FM transmitter in the studio building of Radio Station KSFO and will broadcast high fidelity programs continually from KSFO to the REL demonstration rooms in the St. Francis Hotel. As the pioneer FM transmitter manufacturer, REL is proud to have been associated with the inventor of FM, Major Armstrong, in building the first FM station on the air. Over 95 percent of all FM stations now in existence use REL -FM transmitters

from 1 kw to 50 kw.

Come and hear the best there is in FM. REL welcomes your inquiries.

RADIO ENGINEERING LABORATORIES, INC. Phone RAvenswood 8 -2340 35 -54 36th STREET LONG ISLAND CITY, N. Y. REL Cable "RADENGLABS"

BROADCASTING Broadcast Advertising August 1, 1940 Page 123 Video Grants (Continued from page 101) Commission said. The stations will make tests to determine the effect of different power supplies on re- WFBL G1'lUBBGIA Broadcasting Sy.,tcm. emu- ception and propagation character- prising WATL Atlanta WRBL, Co- istics, plus other studies. lumbus, and WGPC, Albany, has ap- NBC's New York station will SYRACUSE pointed International Radio Sales as be shifted to its new frequency in national representatives. about two months, said the FCC, NOW WMEX, Boston, has appointed Joseph and will use 12,000 watts visual Hershey McGillvra as its national rep- and 15,000 watts aural power. resentative. W6XAO uses 100 watts visual and BURN -SMITH Co. has been ap- 1.50 watts aural, while the new San 5000 WATTS pointed exclusive national representa- Francisco outlet will use 1,000 tives of the Southern Network, corn- watts both visual and aural. posed of WKRC, Cincinnati ; WGRC, Plans for Stations NIGHTS! Louisville ; WSIX, Nashville ; WLAP, Lexington, Ky. ; WCMI, Ashland, The FCC said the DuMont sta- Ky. All stations are MBS affiliates. tions will inquire into advantages WFBL's increased power from 1000 to WILLIAM G. RAMBEAU Co. has of various types of film projectors, 5000 watts nights makes your advertising been appointed national representa- experiment with mobile pickup util- dollar pull even harder ... reaches more tives of WOV New York ; WORL, izing wire links and radio links, and people with greater force! Boston ; WELI', New Haven ; WPEN, will seek public cooperation on Philadelphia. various types of program material. Measure WFBL's worth to you not only NORTH CENTRAL Broadcasting Coaxial cable will be used between by programs and service, but by its cov- System announces the appointment of Washington and New York for re- John Hatfield, formerly of Trans - lay, with the Washington station to erage, as well. Remember it gives you american, as Chicago representative, test the practicability of providing the greatest coverage of any station in with offices at 360 N. Michigan Ave.; satisfactory service to Washington the Syracuse and Central New York telephone, State 9572. and Baltimore, separated by 35 miles. area. Coverage that multiplies your WFBL Greenville, S. C., has named present sales by a new and greater Weed ¿ Co. its representative, effec- The CBS station proposes to tive Aug. 1. make studies of synchronizing potential -5000 watts both day and pulses, comparative studies of dif- night! WHDH, Boston, has appointed George ferent combinations of lines and M. Watson Jr. as national sales representative. Mr. Watson was last con- frames, investigate the effect on nected with the advertising department allocations of using different polar- of Lever Bros. He will take charge of izations in certain adjacent areas, ONONDAGA RADIO BROADCASTING CORP. WHDH's recently opened office at and work with the public in testing syracu.e, 366 Madison Ave., New York. reactions to program techniques. MEMBER BASIC NETWORK COLUMBIA BROADCASTING SYSTEM PAUL F. ADLER, Eastern manager RMA Sets Up Committee National Re resentatieee, Free it Peters, Inc. of Sears & Ayer, New York representative firm, spent July in the busi- Formation of the RMA commit- ness and professional men's group of tee, representative of all segments the CMTC camp at Plattsburg, N. Y. of the budding television industry, crops from the FCC's expressed JOSEPH BLOOM, general manager desire to work with an industry of Forjoe & Co., New York, station representatives, in August will marry group in the formulation of stand- Paceli Diamond, well known soprano. ards. This presumably must come Frank Daniels of the Forjoe sales staff before the FCC will pry the lid off recently married Phyllis Santomarco. experimental television and permit full commercial operation as WILLIAM M. WILSON, formerly of opposed to the present rigidly ex- the advertising departments of the Washington Post, New York Times perimental status. The RMA com- and Los Angeles Times, has joined the mittee, after it devises what it re- sales staff of Wm. G. Rambeau Co., gards as acceptable standards of New York, station representative. transmission and reception, to WMEX which all of its members will agree ANGUS D. MACKINTOSH, formerly will confer with the FCC in the TRANSMITTER of Dillon Read & Co., Pan- American BUILDING COMPLETED Airways, Advertisers Recording Co., hope of expediting the commercial and WNEW, New York, has joined authorization. the sales staff of John Blair & Co., The FCC said that, in following New York. through its promise of last May CFJC, Kamloops, B. C., has appoint- that it stands ready to confer with ed All- Canada Radio Facilities, To- the television industry and other- ronto, as its exclusive representative wise assist in working out remain- 5000 WATTS in Eastern Canada. ing problems, it is cooperating "in CFRC, Kingston, Ont., has appointed RCA EQUIPMENT DELIVERED James L. Alexander, Toronto, as exclusive representative.

O'Keefe Files Appeal WALTER O'KEEFE, radio m.c., has filed an appeal in the appellate divi- 1470 KC. sion, first of department the New York Supreme Court, following the dis- missal June 14 by New York Supreme WILL BE OUR NEW FREQUENCY Court Justice John E. McGeehan of his breach of contract suit for $48,750 against Young & Rubicam and the Packard Motor Car Co. [BROADCAST- FULL TIME IN ING, July 1]. At that time Justice McGeehan ruled that business conditions beyond the sponsor's control caused cancellation of the Packard program starring O'Keefe, a possibility BOSTON contemplated when the contract was signed. ON THE AIR VERY SOON THE FCC, through Commissioner THE FOREMAN CO. Thompson, on July 25 denied as in WRIGLEY BLDG Ciacafa- default the application of Ben J. Sal - lows for a new local station in Alli- 247 PARK AVE New ance, Neb., on 1210 ke. Page 124 August 1, 1940 BROADCASTING Broadcast Advertising Johnson Wax to Start Change in KBST Control 5 kw. ON FULLTIME Disc Spots in September THE Houston Harte - Bernard IS GRANTED WNAC S. C. JOHNSON & Hanks radio-newspaper interests Co., Racine, on July 25 were authorized by the WNAC, Boston, key station of the Wis. ( Wax -O- Namel, household FCC to Yankee Network, on July 25 was paint), starting Sept. 3 will use 30 acquire control of KBST, stations for Big Spring, Tex., where they pub- given an increase in power from five -weekly one -minute lish the Big Spring Herald. Joe 1,000 watts night, and 5,000 watts live announcements for an unde- Galbraith, publisher of the news- day to 5,000 watts fulltime on termined length of time. In addi- 1230 kc., in an action taken by less tion, six -weekly quarter-hours fea- paper, was authorized to sell 260 shares for $3,760, so that the stock than a quorum of the FCC under turing Standard Radio Library its recently- Service with Alexander setup now is Mr. Harte, 31.7%; adopted administrative McQueen Mr. Hanks, 31.7%; Mr. Galbraith, order. The action therefore is sub- as m.c. will start on WBBM, Chi- ject to later ratification. cago, Sept. 2, 8:30 -8:45 a. m. 16.8% Howard Barrett, station Stations selected for announce- manager, 10 %n; Mrs. Bonnie Davis, Simultaneously, the FCC board ment schedule include WBRC Abilene, 10% (BROADCASTING, approved transfer of control of the KARK WJAX WIOD WFLA WSB June 15). Winter St. Corp., parent company WJBO KWKH WWJ KSTP WDAF of the Yankee Network, from John KSD KOWH KTSA WIRE WHO Sweetheart's Spots Shepard Jr. to John Shepard 3d JIM YERIAN, promotion manager KFH WBEN WBT WKRC WKY and George R. Blodgett, trustees of of WBNS, Columbus, holds a check KV00 WJAS WTMA WDOD MANHATTAN SOAP Co., New the John Shepard 3d and Robert F. for $10 awarded the station by WNOX WSM WFAA KPRC. Spon- York, is starting its spot campaign Shepard trusts. Licenses of WAAB, Campbell - Mithun, Minneapolis, sor is currently using Meredith for Sweetheart soap during August agency for Taystee bread, for the WEAN, WICC, WNAC and six Wilson's Musical Revue on NBC- and September on about six sta- high- frequency stations are in- best merchandising stunt during Red, Tues., 8:30 -9 p. m. (CDST) tions in different parts of the coun- June. Grabbing for the check and in behalf of its Glo -Coat (floor try, probably on a basis of eight volved. The Commission's action in claiming a share are Bob Thomas polish) as a summer replacement times weekly. The company con- granting the transfer, it was stated, (left), merchandising manager of for Fibber McGee & Molly who re- cludes its NBC -Red series with shall not be construed as an ap- the station, and Jerome Reeves turn in September. Needham, Louis Mrs. Franklin Roosevelt July 25. proval of any future transfer of (right), publicity director. Final & Brorby, Chicago, handles the ac- Franklin Bruck Adv. Corp., New control which may result from any decision was Solomon -style with the count. York, is in charge. change in the parties. three lads cashing it and splitting the proceeds.

the organization" of the new committee to function under auspices of RMA. Membership of the committee, it is understood, was passed upon by the FCC. The Commission added it recently paved the way for an increased number of television stations "with a view to crystallizing their experimentation with different systems into a uniform standard upon which commercialized visual broadcasting may be safely launched." It stated that previous television hearings had revealed "a serious conflict of engineering opinion" on standards. FCC Statement "Because of the inadequacy of the various suggested standards," the FCC announced, "the new group will explore existing television systems with a view to developing and formulating standards that will be acceptable to the industry as a whole in expediting establishment of a single well - founded national system one which has promise of ultimately- giving this country more television stations and receivers than s all other nations combined, with resultant benefits to manufactur- 'V ers, dealers, and broadcasters, as ' P I1I well as the public. "This project, though sponsored by the Radio Manufacturers Assn. it logically follows that similar results will will operate independently and represent the majority opinion of be obtained by the national advertiser. the industry. Members will be appointed by James S. Knowles newly- elected president of the association, subject to the approval "kvitem me volt Comiino of that association's executive committee. However, membership will not be limited to the association; AiluAtdile it will embrace representatives of companies broadly interested and experienced in the television field, 250 Watts 800 Kc. Clear Member NAB also representatives of national technical organizations desirous of seeing television launched on a firm footing, as well as individual experts." FCC Chairman James Lawrence Fly welcomed organization of the CUMBERLAND, MARYLAND committee as affording "a splendid opportunity for the cooperation National Representatives: BURNS -SMITH CO. of industry and government in the solution of a problem which is of such timely concern to the public and to business."

BROADCASTING .Broadcast Advertising August 1, 1940 Page 125 Heavy Expenditure for New Equipment 50 kw. Power Minimum CKWX Newsboy To to Latin America Of International Stations HEN the Vancouver Sun Bolster Service Deferred to Next Jan. 1 p'blished a special page late LICENSEES of international cations, through the NAB, regard- i June chronicling the in- broadcast stations will invest some ing future operations of such sta- EXTENSION of time to Jan. 1, c ease in power to 1,000 watts $2,000,000 in new transmitting tions, particularly in the light of 1941 for compliance with the re- a d switch to 950 kc. of equipment to bring their stations hemispheric solidarity considera- quirement that international broad- C WX, Vancouver, B. C., the up to the 50,000 -watt minimum out- tions, the delegation headed by cast stations operate with not less Si tion distributed tearsheets put specified by the FCC, and NAB President Neville Miller, out- than 50,000 watts, was authorized the trade, using a unique therefore will render vastly su- lined the proposed increased July 17 by the FCC for eight d e -cut insert. Each page was perior service, particularly to South scope of service. Arrangements such stations holding construction f lded to 1 /16th size and in- and Central America, the State De- were made following the three -hour permits or having applications s rted under the arm of a partment was told July 23 by a afternoon session for further in- pending. Only two station s, oodblock newsboy figure group representing licensees in this formal discussions. The meeting WLWO, adjunct of Crosley Corp. p inted in black on orange field. was preceded by a session of the at Mason, Ohio, and WGEO, Gen- s ock, highlighted with the Asked by the Department, station officials at NAB headquar- eral Electric station at Schenec- s ngle word "Extra!" through Thomas Burke, chief of the ters at which an inventory of in- tady, thus far have complied with division of International communi- ternational broadcast operations the minimum power requirement, was taken. which was to have become effective The group, in addition to the es- July 1. They use 50,000 watts and timate of $2,000,000 for new trans- 100,000 watts respectively. mitting equipment, told the De- Stations granted the six-month partment that increased expendi- extension are WPIT, Westing- tures of approximately $1,000,000 house, to be removed from Boston annually would be entailed in main- to Hull, Mass.; WRUL, World taining the improved operations Wide Broadcasting Co., Scituate, and for new program features. Mass.; WCBX. CBS, near Wayne, They stated that at present an ag- N. J.; KGEI, General Electric, gregate of 13 hours and 19 minutes San Francisco ; WGEA, General HC STATION of news is broadcast daily to South Electric, Schenectady; W N B I, American listeners, and that this NBC, Bound Brook, N. J.; WRCA, constitutes the most desired radio NBC, Bound Brook; WRUW, feature, based on mail response and World Wide, Scituate. other surveys. The remaining stations, which Latin Listeners Pleased the FCC said "have not yet moved" to bring power to the required Some 10,000 letters per month minimum, and which presumably are being received from "pleased" propose to allow their licenses to listeners in South America, it was lapse, are WCAB, operated by said. It was expected that with the WCAU, Philadelphia; W D J M, improved signals and coverage of operated by WIOD, Miami, and these stations when they all oper- WBOS, Westinghouse at Boston. ate with the minimum 50,000 watt The FCC announced it had N EAp0L15 power, favorable audience reactions granted the application of World N11 N correspondingly will increase. Wide for modification of the license PAU L Plans to step up programming also of WRUL to operate unlimited ST. were outlined. time on 6040 kc., and set for hear- The broadcasters' group said that ing the application of the same popularity of the American stations company for unlimited operation of is increasing and that no new in- WRUW on 6080 kc. It granted roads are being made by European the application of Crosley for un- -PROGRAMS- stations beamed for South Ameri- limited time for WLWO on 6080 can service to spread their particu- kc., and ordered deletion of WDJM FOR EVERY lar brands of propaganda. Next to at Miami, which shared the fre- news, South American listeners ap- quency with WRUL and now has AGE AND parently prefer travelogues, his- sold its equipment to that station. torical dramas, stamp collection TASTE features, scientific developments, aviation and lessons in English. Tops Gum Will Add Sports Present at the sessions for the TOPS CHEWING GUM Co., Brook- State Department were Mr. Burke, lyn, on July 17 started 12 announce- ® News James Clement Dunn, State De- ments weekly on WNEW, New Children's partment advisor on political rela- York, as the first station in a cam- tions. Francis Colt DeWolf and paign to promote Tops gum, a new Programs Harvey B. Otterman, of the Divi- product. This also is the first ad- Church Music sion of International Communica- vertising placed in any media by tions. the company, which plans to add ® Symphonies GOOD FOR Representing the industry, in ad-. more stations later in the summer. dition to President Neville Miller, Drama Brown & Thomas, New York, han- e were Harry C. Butcher, E. K. dles the account. Variety LISTENERS Cohan and Miss Elizabeth -Ann Tucker. CBS; Robert L. Gibson, Programs General Electric: Frank E. Mason e Dance Music and Guy C. Hickok. NBC; Oswald GOOD FOR F. Schuette. RCA; J. G. Leitch and ARKANSAS' ® Farm Kenneth W. Stowman. WCAU. Programs ADVERTISERS Philadelphia; Walter C. Evans and J. B. Rock, Westinghouse; R. J. NEWEST Old -Time Rockwell and W. C. Koplovitz, at- Musk torney, Crosley Corp.; Walter RADIO STATION FREE & PETERS, INC. Lemmon. World Wide Broadcasting Educational E National Representatives Corn., Ed Kirby, NAB public re- Programs lations director. New York, Chicago, Detroit, Civic Los Angeles, San Francisco, Atlanta WLWO, new Crosley international station in Cincinnati, will broadcast KWFC Enterprises official hurricane and storm warnings Ouiz of the U. S. Weather Bureau in Eng- Owned and Operated by the St. Paul lish, Spanish and Portuguese as a Hot Springs Programs Dispatch -Pioneer Press and Minne- special service to Latin American apolis Tribune and Times -Tribune. countries. The warnings will be e Programs for flashed to the WLW -WSAI news- Represented by rooms, and put on WLWO as bul- Young People letins immediately. They will be re- HOWARD WILSON CO. broadcast every three hours until new reports are received from Washing- ton.

P ge 126 August 1, 1940 BROADCASTING Broadcast Advertising e7IvJzi,e-cicuteci scores main

Our transcribed musical library is already being played over more Because .. . "FM" stations than is the library ... ASSOCIATED transcriptions have won the of any other transcription service approval and indorsement of FM experts after the most exacting tests.

... ASSOCIATED transcriptions are truly "wide- range ". We have always maintained a recording frequency extending from 20 to at least 12,000 cycles. The coming of FM and the consequent improvement of microphones for sound pick -up and equipment for reproducing recorded sound, have made it possible for us to increase our recording frequency to and beyond 15,000 cycles. ASSOCIATED is keeping up the pace with FM.

... ASSOCIATED transcriptions are vertically cut ... and only vertically cut transcriptions give satisfactory reproduction over FM equipment.

... Engineering tests have proven that programs for FM broadcast cannot be transmitted satisfactorily over available telephone wires as in chain broadcasting. Therefore, FM stations must rely on transcriptions for the majority of their programs.

... ASSOCIATED'S method of recording (licensed under U. S. patents of Western Electric Company) permit us to make "direct cut" transcriptions which are available for immediate broadcast. Although chain broadcasting (as we know it) is unsuitable for FM stations, programs may be broadcast simultaneously over many stations by the use of ASSOCIATED direct -cut transcriptions.

... in a recent report, the F.C.C. recognized the fact that "transcriptions are comparable in fidelity to personal presentations" and "are so technically satisfactory that their use should not be discriminated against ".

the ASSOCIATED transcribed library contains musical compositions of all types, performed by artists of "name" value, listener appeal and sales power, and is well suited to rendering the required program service utilizing the full fidelity capability of FM broadcasting.

BROADCASTING Broadcast Advertising August 1, 1940 Page 127 KE O, LAS VEGAS, AT SUNRISE TO START SEPT. 1 BROADWAY LISTENS AU ORIZED for construction on WABC Discovers Early Birds Are Tuned to Their June 5, the new KENO, Las Vegas, Nev da, operating with 250 watts Radios and Dawn Programs Prove Surprise on 1 70 kc. fulltime, will go on the air bout Sept. 1, according to WHEN Arthur Hull Hayes, new license, lest the "big black wagon" Geor e Penn Foster, general man - sales manager of WABC, New draw up to the back door and ager Nevada Broadcasting Co., York, decided that early morning take them away, was sufficient to open tor, is co -owned by Foster hours ought to induce sponsors (Ford Motor, Kon- and Maxwell Kelch, who is chief pay in New York, don Mfg., Gordon Baking, and Pall engi eer. The firm has taken over since other sec- Mall Cigarettes) to schedule 100 - the ne-story building formerly oc- tions find them word and one- minute announce- cupi d by a night club, The profitable, he met ments on the programs. Mea ows, and is remodeling it. with doubts from It remained for Rising Son's new- Thr new studios are being built, skeptical oldtim- est sponsor, however -the Federal incl ing one to accommodate 300 ers. But he went Life & Casualty Co. -to put the pers ns. All studios will be air- ahead with his show to a concrete mail -pulling test. cond tioned and artificially lighted. idea, and WABC's On July 8, Federal Life inaugu- A C,llins transmitter and speech opening time was rated a three -a-week, 100 -word an- inpu equipment, with Wincharger moved from 7:30 nouncement series on the program. vert :I radiator, is being installed. Mr. Hayes to 6:30 a.m. From their very first announce- Bala ce of equipment is RCA. Worst problem was the 6:30 -7 ment, it asked for mail, offering EVEN AT GOLF the thoughts of Foster, before coming to the half -hour, and it was solved by listeners a free book of household Robert Tincher, manager of Wes Coast two years ago, was placing Larry Elliott, veteran CBS hints. WNAX, Yankton, S. D., are never with NBC, CBS and Mutual net - announcer, at the mike and letting Neither Hayes, nor Feder al far from radio. Here he putts wor in Atlantic City, as producer. him run amuck as the Rising Son. Life's agency, Green- Brodie Inc., away on the "Ye Idle Hour" four - Kelc is well -known in West Coast The successful Phil Cook partici- knew in advance what results the hole golf course, a feature of the radi , having been engineer with pating quarter -hour, Morning Al- program would produce in its first 1940 WNAX staff picnic. Jim Gies vari, us stations and also a con- manac, was placed in the 7 -8 slot. week. They expected there might contrived the hazards: holes cut sult: nt. John Strock will be com- "Why don't you turn off your be a couple of hundred replies. through transcriptions, tunnels of mercial manager. Bob White joins radio and go back to bed like a But the first day's mail, alone, conduits, traps of tube packing the staff as announcer -producer. decent citizen ?", Elliot inquires of cases. Phil Hoffman, WNAX com- Oth =r personnel has not yet been his (at first) startled listeners. "If went higher than their estimate for the entire week! And the next four mercial manager, copped the trophy sele ted. Station has contracted for you're silly enough to get out of golf club lollipop. The aurus. Studios and transmit- bed at this ungodly hour, it's your days (with the announcements be- -a ing made on alternate days) kept ter ite will be located two miles fault ... don't expect me to enter- ASCAP Sued Over Songs out f Las Vegas, on the Boulder tain you I'm tired too." pace. Rising Son finished its first ... week of Federal Life announce- SUIT for $6,000,000 damages was Hig way. Listening License filed July 15 in New York Supreme ments with 1,200 mail replies and Court against ASCAP and Southern FL ' D MACK, newscaster of WOR, WABC knew, from the first, that over 50 telephone inquiries! Music Publishing Co. by Perry Brad- who once was a radio engineer, is it had something good in Rising Unusual in itself, the "mail ford, acting on behalf of Perry Brad- wor ing on the construction of a com- Son. Mail in response to Elliot's count" provided only half the story ford Inc., Acme Music Publishing Co. posi high fidelity dual -channel home anyone who of Federal's first -week experience and Blues Music Co. Bradford charges reco ding system, automatic record - admonition that that in February, 1934, he was loaned chan_ ing phonograph, FM receiver, wanted to listen to this program with the program. For, as the spon- $100 by Southern Music, to be repaid shor wave receiver. was required to obtain a listening sor's agency put it in a letter to in 60 days, in return for which Brad- Hayes: ford turned over the rights to 40 songs "Federal's men had a chance to as collateral, but that return of the do what radio songs was refused upon request and even the station after payment of the $100. Bradford, seldom can-they interviewed the who claims 15 of the compositions as respondents in the audience while his own, the remainder being the prop- delivering the book of household erty of Acme and Blues, also alleges hints which Elliot had offered. I'm that ASCAP collected royalties on the sure you'll be interested to know songs, listing Southern Music as an that: ASCAP member. According to Her- man Finkelstein of Schwartz & Froh- lich, New York, ASCAP counsel, All Types of Families Bradford executed an assignment to Southern Music for the compositions "They found the Rising Son au- and ASCAP licensed the works, rely- dience made up not only of mill and ing on the assignment. factory families, but with a sur- prisingly large number of middle LONGEST on the air with political and well. convention coverage was MBS, devot- upper class families, as ing 30 hours to the four -day Demo- "There was an unusually great cratic convention and 33 hours 52 loyalty to Larry Elliot evident on minutes to the five -day Republican. the part of all his listeners. They It claimed a scoop on the Democratic asked many questions about him, platform when Fulton Lewis jr. se- to cured a copy and read it 2% hours and indicated that they listen before the official reading by Senator his program regularly, despite the Wagner. extremely early hour at which it is broadcast. "This loyalty was further borne WICHITA WINGS TO SALES! out by the fact that in a large pro- so BEAT IS KANSAS' FAME as a producer of wheat that national advertisers too portion of these homes the family ofte overlook her other wealth. In Wichita-industrial hub of the .Tayhawk State - had framed and conspicuously dis- thre great factories are working extra shifts to meet the world demand for airplanes. played Larry Elliot's 'License to Wit the encouragement of the War Department, which favors an inland aircraft industry, Listen' to the program." W pR wie ita's importance to Aviation grows each year. Soalh Caro/iras FIRST! N t only Airplanes, but also Flour, Oil Field Equipment, Building Materials. Appliances Enthusiastic over their results on and Foodstuffs are produced in thriving Wichita. In the KFH Airea are 1,384 Rising Son, Federal Life already SPARTAI1BURG plants. turning out 338 million dollars' has contracted with WABC for an worth of annually. 4pytMCC \ goods additional program, 15 minutes of There's new life in an MANHATTAN And this is the market which only Tt'E / THAT SELLING STATION FOR KAN- Zeke Manners & His Gang, Sunday old established station SAUVA SAS can tap. There are 292,421 radio mornings, 11:15 to 11:30. new life in a famous A N S A S homes in KFH -land, and they respond and ! readily to sales impact of KFH Radio. The old- timers who raised eye- xFOV CmrOa the old market. WSPA and HuTa,,.,w Your Edward Petry & Co. office can clear brows when Hayes first proposed time for you. an earlier opening time for WABC Piedmont, South Caro- WICHITA I THAT SELLING STATION FOR KANSAS on,An .4CnAx°TF i have long since been convinced. Now lina make a swell corn- inUCCnD[+rt S they're watching without comment bination for sales. Write _.__... enC°aFVuASOTl:- -.I Hayes' latest move of putting nuutA-r '1 for rates. an. VIILF on morning at eAITtCS KF WABC the air every 6:25 a.m. in fact, expecting TULSI -and, `epj ` WICHITA that before long Hayes will be 1000 Watts 920Kc. i OKLAHOMA .. , The Only FuII Time CBS Outlet for Kansas reaching out for an audience from e*"own. ßen'I.Mgr. CBS 5000 DAY C.P. 5000 NIGHT (ready soon) CALL ANY EDWARD PETRY OFFICE 6 o'clock on. And getting it!

Page 128 August 1, 1940 BROADCASTING Broadcast Advertising Disc Code Arrangement :ANSCRIp Adopted on Pacific Coast ASSOCIATION of Radio Tran- eyt scription Producers of Hollywood "Fairchild performance is °'° and western division of Radio Writ- ers Guild, Los Angeles, have ad- Of the Higher Quality of GIRARD D. ELLIS. recently with justed their difficulties and worked Fairchild Precision -Built World Broadcasting System in .Chi- out a basic code agreement agree- Swank cago, has been appointed Chicago man- able to all concerned, it was learned Recorders" w.::d, ager of the transcription division of in late July. Although no statement DOF Columbia Recording Corp., CBS sub - was forthcoming from either group, sidiary, effective Aug. 1. Before joining World about a year and a half ago, a general membership meeting of Ellis had for six years had charge of Radio Writers Guild has been ten- the Chicago transcription sales of Co- tatively set for Aug. 5 to vote on lumbia Phonograph Co. acceptance of the contract with transcription producers. JACK JOHNSTONE, radio pioneer The proposed was approved and director has taken over the pro- pact duction of Superman, transcribed se- by RWG Council at a special meet- rial drama, from Frank Chase, who ing held July 17. It is now being will now devote his full time to selling revised by Attorney Aubrey I. Finn the syndicated program to other re- for submission to both RWG mem- gional sponsors in addition to Hecker bership and executives of tran- Products, New York, which has just scription concerns. Minor revisions renewed the program for 13 weeks, three times weekly on 10 Eastern sta- have been made in some of the tions for Force cereal, through Erwin, wage classifications, but it is un- Wasey & Co., New York. Johnstone derstood that RWG gets a 100% also produces the dramatized portions Guild shop. Active in negotiations of the Phillip Morris programs, Who and representing transcribers and Knows? for Griffin Shoe Polish, and producers are C. P. MacGregor has done the Buck Ropera serial for the past eight years. Co., Fields Bros., Fred C. Mertens & Associates, Edward Sloman Pro- "Every day we're glad we have ARTRANSA, Sydney, Australia, tran- ductions, Radio Transcription Co. FAIRCHILD Recorders, "says Jerry scription producing concern, has cut of America, Standard Radio and Swank, WHlOen gineer. "Hun dreda two new serials for release in that Raymond R. Morgan Co. Attorneys of on-location recordings prove country as well as the United States. George E. Bodle their sturdiness...daily studio use One is a quarter hour comedy show of and Finn repre- testifies to their fidelity. Daily 52 episodes and titled Oh, Reggie. It sent RWG. performance is proof of the higher is written and directed by Dorothy quality of Fairchild Precision - Foster of 2GB, and relates the Aus- Alka -Seltzer Discs Built Recorders." tralian adventures of Reggie and his manservant, Merryweather. The sec- MILES LABS. Inc., Elkhart, Ind. ond transcribed show is produced by (Alka- Seltzer), on July 22 started Bruce Anderson, program director of a series of five -weekly quarter -hour From Coast to Coast, Hundreds of Radio 2UE. It is titled Evergreens of Jazz, transcribed Friendly Neighbor pro- and feature popular hit tunes of yes- grams, featuring three Indiana Engineers Endorse Fairchild Precision - teryear. Series includes 26 episodes. housewives in an over- the -back- HOLLYWOOD HOUSE of Music fence type of show, in eight mar- Built Recorders! Recording Studios, has abandoned that kets in addition to WOWO, Ft. name and is now operating as the Wayne, where it is produced and Radio men you know will tell you that Fairchild recorders Music City Recording Studios at 1501 presented as a script show. Stations produce better transcriptions -more easily and with less ex- N. Vine St.. that city, where Glenn and Oscar Wallichs have consolidated being. used are WLS, Chicago; pense, both in the studio and outside. Precision- built, for bet- all their radio equipment enterprises WOW, Omaha; WWL, New Or- fidelity. F -26 leans; WHAM, Rochester; WBT, ter quality and higher The Fairchild -3 Recorder in one building. RCA amplifications is instantly ready for action; 171/4 and Radiotone recording equipment Charlotte; WEAF, New York; takes any type of disc up to have been installed. Hughie Claudin WJR, Detroit; WSM, Nashville. inches. Complete except microphone and stand. The Fair- is general manager of the recording Wade Adv. Agency, Chicago, han- child F -26 -3 Recorder has: studios, with Bill Lambeth recording dles the account. engineer. 1High Gain Amplifier to permit use of microphone without KASPER - GORDON Inc., Boston Record Firms Sued . a pre -amplifier! transcription firm, has announced a new series of 30- second transcribed DAMAGES of $30,064 are asked by Instantaneous Speed Change (331/3 RPM or 78 RPM) announcements for credit jewelers. The Harms Inc., in its suit against 2 through push -outton control. 30-unit series is to be syndicated on the Brunswick Recording Corp., Co- lumbia Phonograph Corp. and Co- Floating Motor Mount to eliminate all possibility of objec- basis of exclusive rights to one store 3 tionable motor vibration. in a city. lumbia Recording Corp. charging these companies with a breach of a Split- Second Timing through synchronous speed gear and FREDERICK BOND bas joined royalty agreement on phonograph 4 . worm drive at 331/3 RPM, to assure wow-free recorded programs. United Recording Co., Chicago, as records made of songs controled by production manager. Other staff addi- Harms. Suit, in the New York Su- Variations of pitch and direction of cut are provided for in tions include James Sanford, sales preme Court, asks damages of c the recorder itself. No expensive, troublesome additional feed manager, and Lee Stremlau, engineer. $23,791 from Brunswick, $1,121 screws needed. from Coumbia Phonograph, and $5,152 from CRC. In the action 6. Dynamically- Balanced 16 -pound cast iron turntable. Harms is also acting for Remick Music Corp. and M. Witmark & Send for free descriptive literature... today! Sons, who have assigned their rights to Harms.

A NEW quarter -hour transcribed quiz game, Spell -O -Name, is being wsIx offered for sponsorship by R. U. Mc- :7ft e Voice opNaa/wthé' Intosh & Associates, North Hollywood, Cal., producers. Written by M. Clay t?nnewee Adams, the audience participation game and rules are copyright and consists of 78 episodes. A merchandising plan accompanies the transcribed show.

WCKY, Cincinnati. has started its new "Studio Plane ", deluxe mobile unit, on its first swing around the D Ohio- Indiana -Kentucky area. It will be shown at half a dozen fairs during the next few weeks, with its crew A V I A T I O N C O R P O R A T I O N HEADLEY-REED CO., of announcers and engineers tran- NATIONAL REPRESENTATIVE scribing a program describing each 88 -06 Van Wyck Boulevard, Jamaica, L. I., N. Y. fair. Each transcription is carried on WCKY the day after it is made. BROADCASTING Broadcast Advertising August 1, 1940 Page 129 director, about that time spoke to Forbes Heads Recording the warden and other officials about PRISONERS TAKE THE AIR starting the program. The prisoner Producing Firm on Coast expressed a desire to participate, Carolina Inmates Reform as They Perform so the warden secured an electric FIDELITY RECORDINGS, new guitar for him. For the last 10 Hollywood transcription and pro- on WRAL Prison Feature duction unit, has been established months he has been a model prisoner, has not missed a single at 5968 Santa Monica Blvd. with day Don Forbes as general manager, broadcast, and has not spent a in solitary confinement. and Harry Smith, chief engineer, a co-partners. Recording facilities The prison news commentator, are custom built and include sev- forger, is another case in point. eral innovations. The firm will Participation in the program has cater to special requirements of revealed his gift for terse, discern- radio stations and agencies na- ing and witty comment and has prompted him to look to radio as tionally. Forbes is also commen- when he leaves prison. tator on the six -weekly quarter - a profession Another star of the series is a 19- hour NBC -Pacific Red program, im- Richfield Reporter, sponsored by year -old girl singer who was prisoned for bigamy. She was one Richfield Oil Co., 'and prior to tak- on ing t`Jat assignment was CBS Hol- of the first women to appear lywood chief announcer. the program after participation Smith was formerly recording was extended to include the worn- en's prison. engineer . of Radio, Recorders Inc., Hollywood, and is well-known in Means of Expression West Coast radio. Other: recording each week goes this quartet from WRAL, BEHIND THE BARS once Prison officials, admitting that technicians of the new'firm include Raleigh, N. C. They make up the "outside" talent of Central Prison from their viewpoint was frankly not so Merril West, formerly chief engi- Varieties, originated by WRAL for the Carolina Network direct as bene- neer of -Technical Recording Co., the auditorium of Central Prison, State penitentiary just outside Ral- much public entertainment Hollywood, and A. Robyn, events car, with barred prison fit to the prisoners, give a large former- eigh. Standing near the WRAL special share of the credit for the pro- ly associated with Genéral Radio windows in the background, are (1 to r) Evelyn Weeks, WRAL staff Co., New York. Robert I. Lee, the program; William M. gram's success to Hoek, Fletcher for - pianist; Bob Menefee, announcer and m.c. of and Menefee. The beneficial results merlr general manager of Veri- Carpenter, publicity director; Stanley Brown, engineer. by color Film Laboratories, Holly- of the program are indicated the officials' efforts to buy more in- wood, is sales manager. Barbara Production of the show rests secure Chapman is office manager. The A NEW ANGLE in success stories struments for the prisoners, comes from the Central Prison Va- largely in the hands of Ren Hoek, a musical director and in general firm will use the label slogan trade- of the prison. of expres- mark, Videoscopic Recording, on rieties, originated by WRAL, Ral- recreation director to further this means its products. eigh, N. C., and relayed to Caro- Hoek each week works with the sion. lina Network stations WFTC, Kin- men and women prisoners in de- WRAL takes particular pride in ston, raid WGTM, Wilson. The veloping the show, helping them the program as a public service, EDUCATIONAL Radio Script Ex- weekly half -hour, broadcast direct select music and superintending re- flatly ruling out all offers for spon- chanre of the U. S. Office of Educa- from the auditorium of Central hearsals. A full rehearsal is held sorship. Station officials emphasize tion has announced that it has avail- Prison, the State penitentiary just each Thursday night, with Bob that the program better serves its able fifteen 30- minute scripts based outside Raleigh, has become a pop- Menefee, WRAL announcer and purpose by merely acting as a on municipal government operations. ular feature for listeners. But m.c. of the show, as well as an- working example of the place of Dradatizations cover the work of va- be- rious municipal government depart- prison officials comment that its other the following night just radio in the world today. The sta- ments which are adaptable to local effect on participating prisoners fore the program goes on the air. tion reports even that in several conditions. has been even more remarkable. Music is the backbone of the pro- cases inmates of other prisons in gram, with vocal and instrumental the State have asked to be trans- soloists drawn both from the men's ferred to the Raleigh prisons so and the women's prison. In addi- they can participate in the pro- tion to specialties by the String grams. Band, the Four Walls, the Negro chorus, hillbilly crooners and blues singers, the feature incorporates ACA Confers on Radio prison news commentaries by an- TO DISCUSS plans for organiz- other prisoner, a young forger who ing employes of radio stations, a CLUB upon completing his sentence plans locals 920 conference of broadcasting to employment in radio. seek of Amer i c an Communications Effect on Inmates Assn., CIO union, will be held in Philadelphia, Aug. 17. Representa- Proof of the good effects of the tives from locals in Buffalo, New Boston's Biggest program are best drawn from ex- York, Philadelphia, Baltimore and amples cited by prison authorities. Washington are expected to attend One prisoner, condemned to death the conference, which was called by for murder, became a particular Lenne Ohl, ACA vice -president in Radio Program problem for the officials after his charge of the broadcast division of sentence was commuted to life im- the union. prisonment. During the year before (Participating) the WRAL series started, he spent nine of the 12 months in solitary THE OF THE confinement, all with no placating IN HEART effect on him. MOTOR INDUSTRY! Fred Fletcher, WRAL program Write for for 15 big CENTRAL success stories 1000.ttleamlined WATTS ILLINOIS LET US SEND YOU THE STORY OF Go d things some In pairs. AMAZING (1) One of America's three OUR richest agricultural markets. COVERAGE (2) One of America'. best COST sectional radio stations. Try AT LOW BOSTON WJBC. 1200 Kilocycles - WCAR IVORL 250 W. PONTIAC, MICHIGAN National Representatives RADIO ADVERTISING CORP. WJBC New York . Cleveland BLOOMINGTON, ILL. Chicago

Page 130 ugust 1, 1940 BROADCASTING Broadcast Advertising Notables Slated Here's How to Get- At IRE Session AN ELABORATE agenda is slated "REMOTE" JOBS for the Institute of Radio Engi- FM BROADCASTERS has issued to 1940 with less strain on your its members a mimeographed pamphlet neers' Pacific Coast conven- giving descriptions of the FM broad- tion, to be held at the Ambassador casting equipment, with manufactur- Hotel, Los Angeles, Aug. 28-30. Engineers, Budgets and Listeners! er's performance characteristics, units Convention arrangements are in available, prices and probable delivery the hands of Los Angeles section dates. Four manufacturers are listed: of IRE, with William W. Lindsay Radio Engineering Laboratories, Gen- Jr., as general chairman. Ameri- eral Electric Co., RCA Mfg. Co. and can Western Electric Co. All of these com- Institute of Electrical Engi- panies except RCA manufacture FM neers will also hold its convention equipment under Armstrong patents. at the Ambassador Hotel during RCA MFG. Co., Camden, N. J., has that time, and a joint communica- announced sale of 250K transmitters tions session is planned, with not- to KHAS, Hastings, Neb., and WBOC, able speakers from both groups Salisbury, Md. participating. CKCL, Toronto, on Aug. 1 starts oper- Besides previously announced ation of its new 1 kw. Canadian seminars and roundtable discus- Marconi transmitter, from the new sions, with educational talks by station building at Scarboro, Ont., eminent authorities on all phases nine miles from the studios. Two of the technical end of radio, there vertical radiators built by Ajax Engi- will be several special demonstra- neers Ltd., Toronto, and placed 1.060 feet apart, give CKCL the first directions. Delegates will be taken on tional antenna in Canada. Plant and tour to the California Institute of equipment cost about $70.000. CKCL Technology, the NBC Hollywood is the first of the Canadian stations studios, the KNX- Hollywood trans- granted increased power early this mitter site and other points of in- year under Havana Treaty regulations. terest to technical men. KZRH, Manila, was scheduled to In addition to speakers previ- place its new 10 kw. RCA transmitter ously announced, others on the in operation in mid-July, shifting to scheduled program include Prof. 710 kc. Manager B. H. Silen also Joseph M. Pettit, University of reports that his station. known as California; C. F. Wolcott, televi- "The Voice of the Philippines," also sion consulting engineer, Gilfillan is planning installation of an international shortwave transmitter. Bros. Inc., Los Angeles; J. O. Weldon, Weldon Engineering Co., SEPT. 1 has been fixed as the tenta- Del Rio, Tex.; R. R. Buss, Heintz tive opening date of the new KODL. & Kaufman Co., San Francisco; The Dalles, Ore., authorized June 4 C. J. Penther and D. J. Pompeo, by the FCC to operate with 100 watts Shell Development Co., Emeryville, night and 250 days on 1200 kc., ac- The Light, Compact GATES cording to Barney Kenworthy, for- Cal.; August Lund, Los Angeles merly with KSLM, Salem, Ore., who consulting engineer; C. J. Breit - is 50% stockholder and president- wieser, Lee de Forest Laboratories, manager. Mr. Kenworthy reports that Los Angeles; John K. Hilliard, staff has not yet been selected, but sound department engineer, Metro - that RCA equipment will be installed Goldwyn -Mayer Studios; Drs. E. L. throughout DYNAMOTE with a Wincharger tower. Ginzton, R. H. Varian and J. R. WSB, Atlanta, is now operating with Woodyard, Stanford University; So inexpensive the price belies its perfect per- its new 663 -foot Truscon vertical radi- G. L. Beers, RCA Mfg. Co. ator, which replaces its old T -mast formance and high quality parts and craftsmanship. antenna. The tower is the tallest man- made structure in Georgia, towering Extension of Rule Perfect Audio Frequency Response even above Atlanta's famed Stone Mountain against the horizon. TO ACCOMMODATE the half - dozen or so stations still operating First quality remote equipment is AN RCA transmitter and 150 -foot additional hours under experimental important for forthcoming conven- Wincharger tower have been pur- authorizations, until such time as chased for the new WMRC, Green- the new allocations become effective, tions and the heavy winter sched- ville S. C.. which will be managed the FCC 25 July announced exten- ules . . but need not be expensive by Wayne M. Nelson, formerly chief sion it owner of WMFR, High Point, N. C.. of the effective date of Section with E. J. Day, formerly of WMFR. 3.32 (b) of its rules and regula- as our many broadcast customers handling construction. Station expects tions from Aug. 1 until Oct. 1. This throughout the world have dis- to be on the air about Sept. 15. rule when effective will prohibit broadcasting of commercial pro- covered. A HAM GUIDE of 48 pages designed grams on experimental authoriza- to aid the radio amateur in the construction and operation of his equip- tions. ment has been published by RCA Mfg. Co., Harrison, N. J. In addition to data on the preferred types of FM for Educators Above: Small size, light weight; transmitting tubes, the booklet also IN LINE with its new FM alloca- allows ease and speed in packing includes diagrams and assembly in- tions, the FCC July 25 announced and unpacking, yet provides room formation on for three microphones and the transmitting equipment. repeal of the existing section in its other accessories in the case. UNIVERSAL MICROPHONE Co., rules alloting the band 41 -42 mc. Left: Front view, showing three Inglewood, Cal., has announced a new for non - commercial educational position mixer, master gain, Universal Recorder Kit for all types broadcast stations, and substitut- choice of Dd. or V.U. meter and of recordings through the use of which extremely small size and light ing the band 42 -43 mc. for FM op- weight. experimenters, amateurs, students and eration. The new rule specifies that home recorders can assemble their own FM shall be employed exclusively outfits. Assembly includes microphone. Write today for the Remote Equipment cutting head. lead screw, amplifier and for the educational service unless Catalog and turntable. The firm has discarded its it is shown that there is a special enter the Gates way to better, lower cost "Remote" jobs. Fimer and Fimex models of micro- need for use of AM. phone handsets. In their place, it is now manufacturing an Aircraft type GENERAL ELECTRIC Co. Schenec- of handset especially for pack trans- tady, has announced a new l-30 ther- "The Proven Line*" mitters, mobile outfits, two-way phone mocell for broadcast -frequency con- systems and amateurs. trol. Specifications for the thermocell are outlined on catalogue page GEA- WDRC, Hartford, will have its new 3363. RADIO ( SUPPLY CO. 5 kw. RCA transmitter in operation early in August when construction of WKAQ, San Juan. Porto Rico, on QUINCY, ILLINOIS, U.S.A. the second directional tower, started July 25 was granted a change in fre- "GATESRADIO" last spring, is completed. Installation quency by the FCC, from 1240 to (GABLE ADDRESS.. was directed by Chief Engineer I. A. 620 kc., and an increase in power Manufacturing Engineers Since 1922 Martino. from 1,000 to 5,000 watts. BROADCASTING Broadcast Advertising August 1, 1940 Page 131 clear area for the 1,000 -watt sta- Bright Future for FM FM vs. AM Tests tion was r educed one -fourth, whereas with the 10,000 -watt sta- Is Predicted by Leitch Reported by GE tion the area was increased about JOHN G. LIETCH, chief engineer Tess Give FM Vastly Greater three times. of WCAU, Philadelphia, addressing The third and final calculation 100 Middle Atlantic dealers of Are of Good Reception was made with the power of the Stromberg- Carlson radios at a TH T the area of good broadcast transmitter at one point increased sales meeting July 17 in the Archi- to 100,000 watts with the other tects Bldg., Philadelphia, charac- rece tion area with frequency mod - 1,000. ulat:d radio is 33 times greater transmitter remainin at terized FM as promising to revo- than with amplitude, is reported With amplitude modulation,g the lutionize present methods of by eneral Electric Co., licensee clear area of the 1,000 -watt sta- broadcasting and receiving. He em- and ioneer experimenter with the tion was reduced to one -eighth phasized, however, that the new Ar .trong system. A report on area, and the 100,000-watt station system greatly reduces but does test and calculations were an- area was increased approximately not entirely eliminate the two kinds three times. With FM, the area of of static-acts of God, such as nou ed July 18 by GE engineers. 1,000 was reduced e calculations were made by the -watt station lightning and thunder; acts of man, Weir, GE radio engineer, to about one -tenth its size and the such as the electric razor in the usin two amplitude and two FM area of the 100,000 -watt station next -door apartment. trap: mitters operating on the same increased about 4% times. The dealers listened to an FM These calculations, according to demonstration broadcast from im- way length and placed on level give added proof that gro d 15 miles apart. First the Mr. Weir, provised equipment on the roof of two amplitude transmitters, each FM permits more stations to op- the building. The program got off opera ting with 1,000 watts, were erate on the same channel. The to a slow start, but smoothed out same frequency can be assigned as it continued. The audience, calc lated to operate simultane- to a large number of stations ous) . which received alternate samples The area served without in- which do not have to be separated terf.rence about either transmit- ROAD MARKERS such as these of amplitude broadcasting, agreed by very great distances, and at that FM gave almost a "three -di- ter as limited to a radius of 1% the same time the stations can are used by Maj. Edney Ridge's en- mile:. Next the two frequency terprising WBIG, Greensboro, N. mensional effect. cover a greater area with good re- Mr. Lietch also revealed that trans mitters, using the same pow- ception than is possible by ampli- C., on main highways leading into er, ere calculated. The area cov- the city. WCAU will seek a license from the ered without interference was 33 tude modulation. FCC to build a high power FM time greater. "The recent action of the FCC broadcasting station in the center to in assigning FM transmission supplement and not replace the ex- of the city. He said the request arying Powers and Results the frequency band from 41 to 50 will point out that the station will has increased listener isting broadcast system. Many lo- I the second condition the pow- mc. greatly calities not adequately served by cost at least $100,000 and be in er as increased to 10,000 watts interest and stimulated technical the present system of broadcasting operation within three months of on ne transmitter and remained activity in this field," stated Dr. will undoubtedly benefit from the license grant. at 1 000 on the other. With ampli- W. R. G. Baker, manager of Gen- new frequency modulation installa- tud: the clear reception area of eral Electric's Radio and Television tions." State Police Use FM the 000 -watt station was reduced Department, speaking on the GE Science Forum WGY, WGEO STATE police of Connecticut are in- by i terference from the stronger from Programs and Receivers stalling the first statewide FM sys- stat on to one -third its size, and and WGEA July 18. tem in the country, designed and in- the area of the 10,000 -watt sta- "Unquestionably it will take some "With regard to programs, since stalled under the direction of Prof. ion ncreased to about three times. time to provide a national system one of the outstanding character- D. E. Noble of Connecticut U. Sys- Whin a switch was made to FM, of broadcasting using FM. Indi- istics of FM is high fidelity and tem includes 10 fixed location 250 - and r the same conditions, the cations are that FM stations naturalness, we may expect pro- watt FM transmitters, of which four will gram material which will benefit are already in operation and the from this outstanding advantage. others scheduled for completion before Sept. 1, and 225 two -way mo- Programs, like the system itself, bile units for patrol cars. Completed will be a process of evolution -the system is expected to be in opera- end result being better service to tion by Labor Day. Installation fol- the listener. lows tests which have been conducted as FM for more than a year, during which "So far receivers are con- Prof. Noble covered 20,000 miles by cerned, we need only review the automobile to every corner of the history of shortwave reception. state, checking car -to-station and car - First came the attachment which to -car conversations under various utilized our existing receiver, and conditions of weather and traffic. finally the shortwave bands as they WOR Completes FM Setup now appear on the modern radio WITH the installation of the new receiver. It is not too much to ex- type of Western Electric FM trans- pect that FM will follow the same mitter at 444 Madison Ave., New York, path, so that eventually the FM and of special custom -built high fi- band will appear as a third or delity studio control and audio unit for WOR's studio No. 1 in the main fourth band on the receiver in prac- studios at 1440 Broadway, WOR tically every home. In fact, GE claims to be the first station whose has had on the market for over a FM setup meets all the FCC require- year now a combination ments. Even the phone lines connect- receiver ing the studio and transmitter are of that will receive either amplitude special quality, carrying frequencies Shooting Directly at 2,031,712 or frequency modulated signals." up to 20,000 cycles, WOR reports. The new FM transmitter, W2YOR, of the Best Buyers in America! was to be formally inaugurated July 1. GENERAL ELECTRIC Co. will em- ATTENTION phasize a "frequency modulation key" KQW's 5000 Watts are directionally concentrated in advertising of its 1941 line of radio BROADCASTERS on, and uniformly cover the population centers of receivers, placed through Maxon Inc. the entire San Francisco Bay Area. Only one other AND station delivers 20 Millivolts in San Francisco, ADVERTISING MEN! Oakland and San Jose.

a KCVO all Reynolds Fitzgerald Man, and compare rates before you buy! INVITES YOU TO VISIT AMERICA'S SUMMER PLAYGROUND IN AND AROUND The ONLY Radio VIA K Q W SAN JOSE Transmitter of this AIRWAYS -:- HIGHWAYS -: or greater power SAN FRANCISCO STUDIOS,1470 PINE STREET RAILWAYS within 75 miles of Sioux City Affiliated with Mutual -Don Lee Missoula -Mont.

Pase 132 August 1, 1940 BROADCASTING Broadcast Advertising "What is this new system? Can it provide a greatly broadened listener service? Can it effect a major extension of the Broad- casting Industry? Can it serve as the foundation of a truly universal and truly dependable Broadcasting Service? Is it a good

'buy'? ' * ' the Radio Industry in general has a great deal to think about!"

from "ARMSTRONG'S SYSTEM -WHAT IT MEANS" by Paul F. Godley in BROADCASTING- July 1, 1936

Paul F. Godley Consulting Radio Engineer Montclair, N. J.

BROADCASTING Broadcast Advertising August 1, 1940 Page 133 MEN WOMEN Ladies First Radio Commentators____ 36.4% 42.1% AFFILIATED WITH MUTUAL Newspaper Editorials___ 29.7 22.0 (Continued from page 86) Newspaper Columnists__ 11.4 10.1 "Coast To Coast" Network Two points are clearly estab- gory, then the first choice of both lished by the answers: NCHs sexes, in town and country, would First was the preference of both be overwhelmingly news broad- IS groups for newspaper editorials casts, far ahead of the next group over newspaper columnists. In both The Best "Spot" -comedians - which reached a instances it was by more than Buy for Blanket high of but 74% of the choices. twice as much. The other point Coverage Dr. Summer's energetic group found radio commentators favored of inquisitive rovings Minnesota continued their by both sexes. in rural Iowa, where they found This poll, too, had its findings North and South Dakota the same sentiment, in practically substantiated by another survey, igh Light "News" Broadcasts similar ratio: conducted soon after out at the S.ld On Participating Basis. TOWN FARM TOWN FARM Chief Source of Newa MEN MEN WOMEN WOMEN We Offer an Unusual Radio 58.9% 71.4% 67.6% 74.6 %. City Daily 39.9 20.7 23.3 19.6 Merchandising Local Daily 10.1 7.8 8.8 6.0 Service With All Weekly Paper 0.1 0.3 Campaigns. Magazine Study New York World's Fair. Market In August, 1939, Fortune de- Analysts I n c . interviewed 464 May We Send You cided to go deeper into the interest women and 535 men, on this mat- of men and women in news in gen- ter of preference of source of Details? eral, and radio and newspaper news. (In this particular survey handling of news in particular - the education and income of the studying a complete cross -section group was much higher than the of the U. S. population in every national average.) PUSH -PULL radio a la desk - NORTH CENTRAL geographic area, every income Here the question was simplified, drawer is the latest innovation, ex- BROADCASTING SYSTEM level, in every conceivable group. reading: "Where do you ordinarily ecuted to fit the peculiar require- In forming its questions, the poll get most of your news ?" 49.5% ments of New York's Mayor La- General Office: recognized two facts which are said radio; 48.1% said newspa- Guardia, built for him by Pilot on Empire Bank Building self- evident in today's news pre- pers; 1.3% said newsreels; 1.1% specifications drawn up by J. R. said magazines. Poppele, chief engineer of WOR, St. Paul, Minnesota sentation to the public; the aston- Newark. The set functions auto- ishing growth in both popularity Cosmopolitan Group matically, switching on and off Chicago Office: and importance of the newspaper 360 North Michigan Since the Fair draws an audi- when the drawer is opened and columnist and radio commentator. closed. Watching the demonstra- Phone: State 9572 You all know how many people ence from all over the country, we can perhaps assume that this tion is former Mayor James J. New today will credit a newspaper's Walker. Faced by official edict not York Office: growth, even its very existence, to choice is a tribute to radio's com- 11 to spoil the decor of the Mayor's East 44th Street a particular columnist whose daily plete coverage, with the smallest office, Mr. Poppele solved the prob- Phone: Mu 2 -6148 essays fill a column of type in the hamlet and the largest city being lem with this snugly fitting set, paper. You also, I'm sure, know reached by at least one radio sta- and predicts that sets of this type many who assert, without much tion. Radio also was chosen by may become popular essentials for fear of contradiction, that news- these same women in response to a business men. paper editorials don't mean a second question: "Where do you damned thing any more, that the get your current news ?" For cur- columnist's egocentric views are rent American news 49.7% lis- broadcast periods a day from omnipotent in the field of influenc- tened to the radio, against 47.7% abroad. These combined with the ing public opinion. who chose newspapers. For cur- regular and frequent news sum- Well, the editors of Fortune had foreign news maries and bulletins have made rent 56.5% of the radio quite replace the old "extra" heard so much of this talk that women preferred radio, against they decided to test it on a nation- of the newspapers, and have kept 40.2% who stuck to newspapers. the American audience right up wide basis. They asked their cross - This section of people all over the last answer was of particu- with every move of the war, no United States: "Which do you like lar importance to radio's research- matter how "blitzkreig" it might ers. Since the war began, each of be. The result been In hospitality, charm and best: radio commentators, news- has that the paper editorials, or newspaper the major networks has carried American audience is not only the ignity as well as service columnists ?" two, sometimes three, regular most and the best informed of all, nd cuisine, the Hay -Adams ouse perpetuates these two reat names. An ideal loca- ion, directly opposite the hite House, overlooking eautiful LaFayette P a r k. rite for free "Guide to ashington." Pile up record sales in Texas by routing your advertising over a

clear channel. Yes, WOAI, on a

frequency of lIgo kilocycles, reports From s30 Single +5.Double &. Eikfy At b° nI ti.d -"ALL CLEAR!"

POWER PRESTIGE LISTENER SIXTEENTH STREET AT H ... Antonio l PREFERENCE WOAI EST. 1922 WASHINGTON 50,000 WATTS o.c. REPRESENTED BY EDW. PETRY 6. CO:, INC. NBC AFFILIATE -MEMBER TQN

Page 134 August 1, 1940 BROADCASTING Broadcast Advertising but has learned to look immediately to radio for giving it the latest and most accurate news; to Send Me, Enosco newspapers for amplifying all the STRANGE things are going details of each story. on in the recording depart- Armed with this mass of fact, ment of WDAS, Philadel- coordinated and analyzed in detail, phia, according to the station CBS determined to survey 4,000 management. The boys were radio homes in five cities, during non -plussed recently when, a week of its The World Today during a classical music gro- broadcasts, as final and conclusive g r a m, a two - record tran- proof of their evidence that women scribed version of the "Rou- do listen to news. This series is manian Rhapsody" got under the now famous 15 minutes from way. When the second record was set on the turntable and Europe, which Columbia instituted started, instead of Enosco's last September, after Poland first classical measures felt the wrath invader, and continuing of the out came the startling boogie - which is heard Mondays through woogy of Fats Waller in Saturdays, 6:45 -7 p.m. It usually "Send Me, Jackson!" The cul- * I ,.. . comes from three cities in Europe, prit had done a masterful job wherever the action is most criti- of switching labels. cal. It is unquestionably one of radio's most important contributions and services to the American people. KVOS Granted Renewal What's New, Dear? After Long Proceedings \l, n1V nr rnl: IStIU WORLD'S rw; In each of these 4,000 radio WINDING UP what has been re- DIAL homes, the coincidental survey, ferred to as of Belling- 1020 ON YOUR conducted by Crossley Inc., posed the "battle ham", the FCC on July 22 issued an WATCH THIS WINDOW REGULARLY FOR a single question: "How many men, order affirming its findings of fact women, boys and girls are now LATEST NEWS PICTURES OF INTEREST and conclusions entered May 16 to AND NLW ANNOUNCEMENTS OF INTEREST. listening to the program ?" renew the license of KVOS, Bell- In Providence 46.2% of the list- ingham, Wash. The protracted pro- eners were women. In Portland, ceedings, centering on an applica- Maine, 48.2% those hearing the tion of Bellingham Broadcasting news from Europe were women. Co. for the facilities of KVOS, cli- So, Republican or Democrat, worn - maxed July 18 in an oral argument en as well as men in Portland, before five FCC members. The final Maine, were listening to chapter in the three -year struggle the news! between KVOS and the applicant In Baltimore, home of the cotil- company was highlighted by cross - (excerpt from letter to Mr. Milton Small of lion and the oriole, 43.7% of that firing charges of financial unfitness ILLUSTRATED CURRENT NEWS) week's news audience was com- and questionable program policies. posed of women. Arguing his own case July 18 in In Charleston, 49.4% of the absence of counsel, T. R. Waters Southern belles were being very Jr., president of Bellingham Broad- modern by listening to the news, casting Co., maintained that his or- "I AM 100 X SOLD!" while their cavalier beaux could ganization had demonstrated its fit- muster up but 42.5% of the total. ness to operate a station in Belling- Says L. B. BEEUWKES ham, and declared And finally, in Little Old New that given a "We now have about 110 KYW-NEWS PICTURE York chance they would render a greater -East Side, West Side, in public service to that area than DISPLAYS ip high spot windows and locations in our fact all around the town-the KVOS. listening area. As you know, we worked out our own women have really taken over the radio for Speaking for the station, Andrew promotion idea to take full advantage of them. To put their own, for 47.4% of G. Haley, those hearing Ed Murrow from Washington counsel of it mildly, I have never seen anything click so fast or do KVOS, maintained the applicant a job of station promotion. We figure that with- London and William Shirer from had not demonstrated financial re- better Berlin were women. sponsibility in compliance with FCC out one cent of cost to ourselves your attractive displays Because They Have Time? standards and that present opera- have not only materially increased our listening audition of the station in public interest, indirect result, we will also pick up Thus the factual evidence in the ence but that, as an convenience and necessity could not contracts. case of women and the news. That be questioned. FCC action uphold- several new time women are interested in radio news ing the KVOS license renewal came I am 100% sold -and I think it is a smart idea for any is proven beyond doubt. at an executive FCC session im- station. Incidentally, I am more than pleased with the One possible flaw in the story mediately after the oral arguments way your organization handles all contracts and detail. has been detected, and can here be concluded, although Chairman Fly boys anywhere that we during the proceeding had indicated Good luck -and you can tell the refuted. It might be pointed out are for you!" by some captious fellows that that the aggregate history of the women, being in the home, have station would be taken into consid- L. B. BEEUWKES more time to listen to radio news eration at all times, regardless of Sales Promotion Manager and radio in general. Men, they present operating conditions. would say, have to do their work, KYW Philadelphia depend on newspapers for news, the offer off the air, since their listen to the radio only at night. supply was already exhausted. In and among other users are three days another million maps Now that is all well and good, WBZ -Boston WBZA -Springfield but the five -city coincidental sur- had to be printed.) vey which CBS conducted came So, with all the evidence in, it KDKA -Pittsburgh during an evening program; in seems that the women have taken WMAL fact, the most important evening another privilege from WFBR _Baltimore _Washington news away the program. In every one of males. No longer can the men pon- WELT .New Hayes WOLF -synleuse WBNY- Buffata these cities, almost 50% were tificate on news, women. (The series on the and tell their Picture -News Service, with the hand- which the women Illustrated's together coincidental survey was made con- what's been going on in the some, illuminated display shown above, is available tained an offer of one million maps world (at least with the embroi- FREE OF COST TO YOU in your area on an EX- of Europe, made by the thousands dery customary in those recitals). CLUSIVE USE contract. Write, wire or phone. of Sinclair service stations, spon- For now, when you get home at sors of the program. An evidence night, and the little woman asks: ILLUSTRATED [URREIIT IlEU1S of the listener-interest, both male "What's new in the world, dear ?" ,.Co..o.A+EO and female, in the program, is don't answer! Because she knows, ,RRaa! NEW HAVEN, CONN. ¡' "' 27 YEARS OF SERVICE ,pli shown, when within two days, mid - and is probably just trying to trip `.a / 01011111 t 1.1)1111111 ÿ. ' iw nc+ucrs 70 AMERICAN INDUSTRY low /OWN ..... e... western stations wired CBS to take you up! BROADCASTING Broadcast Advertising August 1, 1940 Page 135 New WFAA Studios Gen. Baking on 30 WFAA, Dallas, on July 17 started GENERAL BAKING Co., New PROFESSIONAL remodeling the penthouse atop the York, has started an announce- local Santa Fe Bldg. to make way ment campaign for Bond Bread on DIRECTORY for its new studios. A large audi- about 30 stations located in cities torium, seating about 300, and four in which the company has distri- smaller studios are to be included bution. Schedules, calling for 19 in the new WFAA quarters. Other announcements weekly, started on JAN SKY features will be a master and four 18 stations July 22, on two sta- & BAILEY McNARY and CHAMBERS individual control rooms, artists' tions July 29, and 10 more will be An Organization of Radio Engineers lounge, large reception room, fire- added Aug. 12. Company also Qualified Radio Engineers proof music library, recording fa- started daily five -minute programs Dedicated to the National Press Bldg. Nat. 4045 cilities, client audition rooms and July 25 on WABC, WEAF, WJZ SERVICE OF BROADCASTING Washington, D. C. 12 offices on a second level, above and WOR, New York, on July 25. National Press Bldg., Wash., D. C. the studios. All offices and studios Agency is BBDO, New York. will be air conditioned. George Dahl, Dallas architect, drafted the construction job. Martin Campbell, There Is no substitute for experience plans for the new quarters, with general manager of the station, has assistance of NBC engineers and indicated construction should be GLENN D. GILLETT PAUL F. G O D L E Y Raymond Collins, WFAA technical completed and the new quarters Consulting Radio Engineer supervisor, who is in charge of the ready for use by Jan. 1, 1941. Consulting Radio Engineer 982 National Press Bldg. Phone: Washington, D. C. Montclair (N. J.) 2 -7859

JOHN BARRON C SIF IL D PAGE & DAVIS Consulting Radio Engineer Specializing in Broadcast and Consulting Radio Engineers Allocation Engineering Munsey Bldg. District 8456 Help Wanted and Situations Wanted, 7c per word. All other classifications, 12c per word. Bold face listings, double. BOLD FACE CAPS, Earls Building, Washington, D. C. Washington, D. C. triple. Minimum charge $1.00. Payable in advance. three words Telephone NAtional 7757 Count for box address. Forms close 10th and 25th of month preceding issues.

HECTOR R. SKIFTER A. EARL CULLUM, JR. Help Wanted Situations Wanted (Continued) Consulting Radio Engineer Consulting Radio Engineer Station Managera & Employees -we have Program - Studio - Director-plenty experi- FIELD INTENSITY SURVEYS made satisfactory placements in nearly ence, ideas, initiative. Now employed STATION LOCATION SURVEYS Highland Park Village every section of this country with clients announcer -producer 50 kw. station. Box CUSTOM BUILT EQUIPMENT in 42 states and two U. S. possessions. A883, BROADCASTING. Dallas, Texas Let us help you, too I National Radio Employment Bureau, Box 864, Denver, SAINT PAUL. MINNESOTA Commercial Manager- married. Thirty -four. Colorado. Experienced. Fine record. Employed. High Salaried Positions Confidential in- Southern station preferred. Box A882, Frequency Measuring termediary creates outstanding employ- BROADCASTING. ment opportunities. Small cost. Let us Martin V. Kiebert, Jr. Service help you. Details free. Write. PER- Reliable control room -transmitter engineer SONAL PROMOTION SERVICE, 3 desires change. Now employed. North consulting `Radio Engineer EXACT MEASUREMENTS Crandall, Binghamton, N. Y. Central preferred. Age 23. Box A881, BROADCASTING. associated with Jansky 6d Bailey ANY HOUR -ANY DAY SOME SALESMAN -who wants to make R.C.A. Inc. money on a good MBS outlet, selling a Young Woman with imagination and Russ Bldg., San Francisco, Cal. Communications, station already first in local advertisers' - 66 Broad St., New York, N. Y. sound business sense. wants to write preference in metropolitan market of commercials. Substantial a d v e r t i s i n g 400,000, may read this. If you have background-planning as well as writ- character, radio sales experience, not ing. Box A889, BROADCASTING. Radio Engineering Consultants afraid to pound pavements, seek permanent connection on commission or CLIFFORD YEWDALL Frequncy Monitoring Chief Engineer -now employed as chief salary, protected accounts, write J. P. of network local. Competent, coopera- Empire State Bdg. Smith. WGRC, Louisville. or if in West tive, ambitious. Good reason for wanting Commercial Radio Equip. Co. contact S. A. Cisler, NAB Convention. to make changé. Available short notice. NEW YORK CITY 3 -7. 7134 Main Street, Kansas City, Mo. Frisco, August Interested? Box A892, BROADCASTING. An Accounting Service Particularly Adapted to Radio Branch office, Crossroads of the World Situations Wanted Station Manager or Commercial Manager Hollywood, Cal. -thoroughly familiar with all phases of COMBINATION ANNOUNCER -EN- successful station operation. Business go- GINEER-good delivery, announcing is getter. Best references. Box A893, network calibre, five years experience. BROADCASTING. Box A884, BROADCASTING. Young Man -with radio dramatics experi- Commercial Manager - 100 wetter wants ence, stenographic experience and musi- change position. Consider salesman larg- cal background desires position which er station or commercial manager small will lead to announcer's post. Available station. Straight salary proposition. Now FM RULES & STANDARDS immediately. All information on request. making $40 weekly. Box A886, BROAD- Box A887, BROADCASTING. CASTING. Executive Available -ten years experience, Chief Engineer-Eastern NBC outlet neces- Complete Reprints Ready! successively as regional salesman, sta- sary to live in milder climate desires tion manager and now employed as net- position in south or southwest. Present work producer. Wish to return to local position 11 years. Satisfactory record as or regional station operation. Thoroughly executive and engineer. Age 33. Avail- including: Standards of Good Engineering acquainted nationally. Will go anywhere able for interview at own expense latin U. S. Finest references. Married. Age ter part of August. Box A888, BROAD- Practice Governing High Frequen- 34. Box A890, BROADCASTING. CASTING. cy (FM) Stations: 43 -50 Mc. Engineer and Press Operator - desires change. 12 years experience broadcast- For Sale -Adopted by the FCC June 28, 1940 ing, radiotelegraph, maintenance. 100 and 5 KW network stations. Hold both RCA TMV 75 -B field intensity equipment. first class radiotelephone and radio- Herb Hollister. KFBI, Wichita, Kansas. Text of Rules Governing FM telegraph licenses. Not a member any Two complete Universal professional re- military reserve organization. Age 32. cording machines. Used 30 days. $149.50 -Adopted by the FCC June 22, 1940 Good appearance, business experience. each. Russel M. Seeds Co., Palmolive Go anywhere U. S. or foreign. Box Building, Chicago, Illinois. A891, BROADCASTING. Wanted to Buy One to 9 copies, each 10 or more copies, Have been doing a full- sponsored ad -lib i Oc 5c each show for more than a year and a half but want to make a change about Sep- Wanted - relay transmitter. Give price, tember 20. Age 27, no regional accent. full details. KFRO, Longview, Texas. Guarantee to do consistently good work I am the right buyer for a station with on news. special events etc. For any sta- present earnings or good future. Loca- tion-100 to 50.000 watts. Best of ref- tion and class of station are my first erences; transcriptions, photograph. Will questions, but I am interested in any B ROA DD, CAST I N G go anywhere. but prefer medium sized section of the country and a wide range station in Pacific Coast. If you want a of types of stations both in size and National Press 1/Broadcast Washington, man who is not afraid of work and who earning power. Your response will be Building Advertising has had five years experience doing all held confidential and I will arrange for D. C. type shows, write Box A885, BROADCAST- immediate contact. Box A894, BROAD- ING. CASTING.

Page 136 August 1, 1940 BROADCASTING Broadcast Advertising CBS Makes Plans 'BALLAD FOR AMERICANS' For School Series TRY Couldn't Draw Much Attention on the Stage EXPENSE:, New `American School of Air' O W i Radio It a Resounding Hit Subjects But Made To Stress Hemisphere Prove to your RADIO may doff its cap and take the show and the Federal Theatre EXPANDING its educational ac- a bow once more for another musi- Project. own satisfac- tivities on a hemisphere basis, CBS cal success story. Certainly its But Norman Corwin, CBS pro- tion the su- estimated July 17 that 15,000,000 most spectacular individual ducer, had seen the play and was school children throughout the achievement this year in the field attracted by the "Ballad ". He ar- periority of Americas will listen to its Ameri- of music was popularizing the now ranged for Paul Robeson, famous can School of the Air series, which famous "Ballad for Americans ", Negro baritone, to sing the solo ROYAL will resume Oct. 7 for the new hailed as the new "nation's song". part on the CBS Pursuit of Hap- school year. Redesigned to serve By the time it was broadcast late piness show early in November. Latin American countries and Can- The radio audience responded im- FOLDING ada as well as the United States, in June as the highlight of the opening ceremonies of the Republi- mediately, demanded a repeat per- CHAIRS the CBS educational feature will can National Convention in Phila- formance. This came on Dec. 31. incorporate a large amount of ma- delphia, radio already had estab- Overnight the movies and music terial drawn from these countries. lished the soul- stirring anthem as publishers began scrambling for Among the governments that alan American epic -after it had exclusive rights. Meanwhile, with ready officially have signified their including Lawrence intentions of participating are the been tossed about for some time other soloists, Philippines, Hawaii, Alaska, Puerto without taking hold. Tibbet, James Melton, Ray Mid- Rico, Argentina, Brazil, Canada, The "Ballad" is Broadway' s dleton, the "Ballad" is becoming Colombia, Chile, Dominican Repub- newest success story. The selec- increasingly popular with sym- tion, written by Earl Robinson and phony orchestras. MGM, which lic, Honduras, Mexico, Panama and was produced 1. MOST COMFORTABLE. El Salvador, according to Sterling John Latouche, purchased the movie rights, plans 2. STRONGEST-aIl models guaran- Fisher, director of the CBS depart- originally a year ago as the finale a film based on the "Ballad ". And teed. for "Sing for Your Supper," a 5. NEAT APPEARING -REFINED. ment of education. Mr. Fisher also stage play of the Federal Theatre the Republican party has adopted 4. LIGHT WEIGHT -EASY TO stated that other countries are ex- Project. The play ran for six weeks it as its campaign song, along with HANDLE. pected to join in by the time the Irving Berlin's "God Bless Ameri- 5. SAFEST TO USE-NON-TIPPING. air school classes resume. without creating much stir -and so 6. MOST ECONOMICAL TO BUY - did the song-until Congress put ca"-which also owes its success A folding chair for every need. Arrangements for classroom an end to WPA theatrical activi- to Kate Smith's efforts in plugging evaluation of the School of the Air ties. The song apparently died with it on her radio programs. FOR FREE 30 DAY TRIAL on a national scale also are being First, mail coupon below for our completed by Elphe K. Smith, pres- mew catalog. Select the chair you like. We'll ship it immediately-- ident of the department of class- with American folk music and the Current public issues will be en- prepaid. room teachers in the National Edu- next with symphonic selections. acted, with a background of Pan - cation Assn., whose membership in- Alan Lomax, assistant in charge American relations, as a feature of Sign below and attach to business idler. cludes more than 983,000 teachers. of the archives of American folk the Friday This Living World head for Kas Royal Folding Chair Catalog Projects are to be set up in various song at the Library of Congress, broadcasts, to originate each week U. S. cities in cooperation with edu- will again conduct the folk music from a different New York City cational directors of the local CBS portion, while Philip James, music high school. The final third of each stations, designed to show teachers department director of New York broadcast will ROYAL METAL MFG. CO. how best to use U, will comment on the symphonic consist of open the series in class- forum discussion of 173 N. Michigan Ave., Dept. Q -2, Ch icago rooms. programs. French - Canadian and the issues pre- New York Los Angeles Toronto Latin American music will be in- sented. Programs Changed, Renamed cluded in this series. Changes have been made in three Wednesday's New Horizons se- of the five series comprising the ries on geography, history and "we Have Not Spent One Cent on Repairs School of the Air curriculum. The science will use The Waters of Life Monday Frontiers of Democracy as its 1940 -41 theme, tracing the programs have been replaced with establishment and growth of New or Maintenance!" another vocational guidance and World civilization as influenced by social study series, Americans at great navigable bodies. Programs . . another reason why Work, dramatizing production of will dramatize the first migrations vital American commodities and of Asiatic tribes, the Aztec, Incan the lives of workers engaged in this and Mayan civilizations, and the production. Among distinctly Latin Spanish, Portuguese and English American products scheduled for voyages of exploration. treatment are cocoa, rubber, coffee Latin America is represented on l and bananas. the Thursday literature series, The previous Tuesday program, Tales from Far and Near, by dram- Folk Music in America, has been atizations of such books as "Nan - This noteworthy statement from a renamed Wellsprings of Music, and ga", "Aztec Drums" and "The chief engineer is additional proof that traces music's emergence from Dauntless Liberator ". Two Ca- Lingo "Tube" Radiators deserve the work, play, religion, migration and nadian books to be dramatized are attention you, whom human enterprise. The programs "Petite Suzanne" and "Traplines of to economy combine two groups of 13 broad- North", both with a Canadian must combine with efficiency. Our ex- casts, alternately dealing one week locale. clusive 5 YEAR GUARANTEE is your assurance of the strength and dura- bility of Lingo copper- bearing seam- less steel tubes ... an achievement in antenna design that assures peak performance. If you are like other alert radiomen, you will want to know more about Lingo Radiators, and how they ALLEN KANDER & COMPANY, INC. will step up the efficiency of your station and give you the extra coverage that today's competition demands. Consultants in the purchase and Write for illustrated brochure sale of Broadcasting Stations and technical report. Please send location, power and frequency of station.

150 Broadway JOHN E. LINGO &: SON, INC. Dept. B -8 CAMDEN. N. J. New York Telephone: Cortlandt 7.2816

BROADCASTING Broadcast Advertising August 1, 1940 Page 137 ITH a half -hour Saturday afternoon program series LUNCH LISTENING that started July 27, CBS is aiding the U. S. Army re- In Philadelphia Drugstores cruit ng campaign. Interviews with Promoted by WDAS office s, enlisted men and their PROGRAMS fami ies, and music from the U. S. SURVEYING drugstores in the Philadelphia area WDAS, Phila- Mili : ry Academy band make up delphia, noted that the majority the . rograms, conducted by Ray Philly's Wizards Amarillo's Safety kept a radio tuned in most of the Perk ns, veteran radio artist and JACK STECK, announcer at SAFETY COUNCILS in Texas day. With this in mind, WDAS is a i. jor in the Army Reserve WFIL, Philadelphia, has devised Panhandle towns are an outgrowth now offering all the stores a new Corp :. Network series was planned an Information Please in reverse of a program idea of KGNC, for shows he presents at Wood- type of sales promotion help -an after a spot announcement cam - the Amarillo, the Legion of Safety se- audio display. side Amusement Park. It's a ries heard weekly under auspices pai recently conducted by 60 the contest In a letter to the druggists, Worry Wizard with an- of Hanson Post No. 54 of the WDAS points out that many of stati ns in New York, New Jersey nouncers at other stations, who American Legion. Out of the local and Delaware, the Second Corps have local following because the items they carry in stock are a big program grew the Amarillo Safety advertised on the station. During Area had produced a noticeable of their recorded programs, par- Council, appointed by Mayor Ross the lunch hour, the station pointed rise n enlistments. Approximately ticipating. With Steck acting as Rogers, with Ma y n a r d Drake, include out, from noon to 1:30 p.m., 75% of the new recruits attributed ringmaster, the "wizards" safety director of the post and di- WDAS broadcasts musical pro- their interest to the radio announce- James Dillon, WPEN; LeRoy Mil- rector of the program, as presi- grams for Dr. Lyons Toothpaste, men Army officers stated. ler, KYW; 'Pat Stanton, WDAS; dent. All phases of public safety Bayers Aspirin, California Syrup Fred Moore, WIP. Each Wednes- are discussed and acted upon at of Figs, Glostora, Phillips Milk of .oxoxoxoxo day evening the announcers take the weekly meetings held in the to the platform to answer Magnesia and Mulsified Cocoanut park KGNC studios and attended by Oil. The letter urges druggists to questions on anything and every- representatives of all civic organi- keep their radios tuned to WDAS DOUBLE thing fired at them by park visi- zations. Recently members of the $1 to each person during that period. The fountain tors. is given original Amarillo Council have crowds not only would hear the POWER i getting up to ask a question, with been called upon to visit other Pan- an added $1 if the question stumps luncheon music but would be asked C OR's new Western handle towns to help organize simi- at the same time to stop at the the "wizards." The contest is not lar councils there. drug counter for any of the prod- E ectric 1000 -watt trans - broadcast now but it is planned s s s ucts mentioned during the broad- itter will double the to carry it on WDAS as soon as Homemakers' Sustainer time is cleared. cast. p wer of the only Van - * * COOPERATING with the local In addition, the promotion de- c uver station to retain 'Let Freedom Ring' Housewives League, WMBG, Rich- partment of the station is planning it wavelength under the WGN, Chicago, on July 21 started mond, Va., has started the new a visual display which will incor- vana Treaty. a weekly half -hour presentation of thrice -weekly quarter -hour sustain- porate the radio set itself as the Americana in song and drama ing show, The Homemaker Speaks. central figure, surrounded by the The Listeners send in questions pertain- various advertised products. On the titled Let Freedom Ring. pro- ing to the home. Queries then are lunch counter are self- addressed I ) gram selects songs from all times C J ® and all sources in American his- classified and turned over to local postcards to the station, so listen- tory, each being presented in a experts who appear on the program ers may send their requests to be ancouver, B. C. setting typical of its mood, time or later to give answers. For example, heard the next day when they visit atmosphere. Included on programs a dietitian answers questions on the the fountain again for lunch. Nat. Rep: proper food for infants; a banker, s s s Joseph is a miniature drama that enacts Hershey McGillvra a significant occurence in history. queries on budget planning; in- Big Money Quiz William Hodap is author. terior decorators, home furnishing. the Time cannot be purchased on the OFFERING more than $1,000 feature. worth of prizes each month, the * * * local Zale Jewelry Co. has started Mr. Memory the new quiz show, Zale -Quiz, on KGNC, Amarillo, Tex. A different HEARD thrice -weekly on WSB, type of question is posed for each Atlanta, The Teen Age presents of the five days weekly the pro- headlines and news events of a gram is heard, and printed cards quarter- century ago against a mu- with instructions and space for sical background. The feature not answers are distributed weekly only presents 25- year -old local and through the jewelry company. En- national news digests, but com- trants must answer all five ques- In Syracuse: pares them with present -day re- tions each week to win a prize. ports, i.e., accounts of British Ger- Questions include true or false, man warfare and international con- song titles, missing word, last lines ditions in 1915 and 1940. Narrator and right or wrong statements. Printers' Ink's Study of "Families and on the show is Roy McMillan, WSB s s s * program director, known on the how they Live" gives Syracuse a program as Mr. Memory. Capsule Quiz s s s WHEN the sponsor, a men's cloth- rating of 229 -highest of all cities Medical Salutes ing store, asked for something dif- SALUTING the El Paso County ferent, Dwight Merriam, announcer in upstate New York. Medical Society, KTSM, El Paso, of WKBN, Youngstown, O., came Tex., has resumed its Pathfinders up with what is claimed to be the of Medicine series. The dramatic shortest complete quiz program on * Sales Management Survey of Test series, first produced in 1937, tells the air, What's Your Answer? The the story of great doctors through five -minute daily broadcast pre- City Markets discovers 162 Agency the ages, from Hippocrates to Os- sents two announcers who, besides ter. Research and dramatization is pulling a series of gags, mention Executives rate Syracuse second handled by Conrey Bryson, KTSM the sponsor and ask a single ques- continuity director. tion each day. The listener with the W S Y R among all cities of 100,000 to 500,- s s s most nearly correct list of answers Breakfast Golf at the end of each week wins a 000 in the Atlantic States. man's suit. LISTENERS wishing to learn the s * s Syracuse, N.Y. fine points of golf during their And in Syracuse the station that pro- Saturday or Sun day morning News in Dialogue breakfast hours can tune in on type news com- 570 Kc. NBC A DIFFERENT vides outstanding NBC Network The Golf Reporter on WINS, New mentary program is offered by York, and hear Bill Allen give in- WBNX, New York, with the weekly shows, that retains in 1940 seventy formative talks about the game quarter -hour Tomorrow -T o d a y and how to play it. broadcast during which Richard percent of its 1927 advertisers is + s s Thomas, former AP correspondent Scouting Lore and shortwave news commentator ACTIVE IN local Boy Scout work in Europe, and Miss Mori Fremon, and a Scoutmaster in his own right, free lance newspaperwoman and WSYR WIRY WKNE(wNBx) Phil Underwood, of the engineering press agent, discuss in dialogue N.Y. Troy, N.Y. Keene, N. H. staff of WLW-WSAI, Cincinnati, from the facts behind the news. Syracuse, has started a weekly quarter -hour The couple informally analyze late NBC CBS Scouting program of his own, Boy bulletins using as background ma- Scout Troop of the Air, on WSAI. terial their experiences abroad. Page 138 August 1, 1940 BROADCASTING Broadcast Advertising The Hams' Own AMATEUR radio operators now have their own program on WHAT, Philadelphia. Titled Hams On the Air, it is produced, directed and supervised by Joe A. Grady, newest addition to the WHAT announcing staff and himself a We're "ham ", operating W3FVW. The weekly program is intended to acquaint ordinary listeners with the doings of the amateur radio operators, and also to acquaint the "hams" with information concern- happy ing "rigs," hookups, weather conditions and technical information. * * * Everyman's Salutes PILOTING the Morn Patrol on WCKY, Cincinnati, Al Bland has evolved a new idea in radio sa- In lutes. Instead of saluting a celeb- rity or a city, each morning he selects one family from his listening A NEW IDEA in programs for women has been put on the air by audience and spends a few minutes WSPA, Spartanburg, S. C., with Jane Dalton (left) interviewing colored talking about these everyday folks. Southern cooks borrowed for the occasion from some prominent South- He tells about the members of the ern kitchen. As part of the Woman's Viewpoint program, Miss Dalton Zanesville family, when they get out, what each week chats with a Mammy about current affairs and such, as they eat for breakfast, where Dad well as cooking and recipes. The interviews, full of surprises, have works, what Mother thinks about proved highly entertaining, and listener reaction in buying various current problems and styles, where grocery products to try out a favorite recipe has been immediate. and so are the the youngsters go to school. Fashion Looking Red Cross Safety advertisers who use * * s KPO, San Francisco, is flirting with Victory as Motif AMERICAN RED CROSS on July big department stores and specialty 28 started a second series of Lis- "OHIO'S BIGGEST CFCF, Montreal, has started a shops with its recently launched daily quarter-hour Thought Bar- ten & Live broadcasts on NBC - feminine shopping program, KPO Blue each Sunday afternoon. Pro- LITTLE RADIO rage as part of its war effort. The Fashion Window, conducted by program starts with the signaling grams are designed to teach the Gagnier. Each day Gagnier, the general public some the rules of STATION" in Amer- of "Victory, Victory" in code, fol- KPO stylist, makes a round of some lowed by an announcement, then safety as part of the Red Cross's of the city's best stores. In her program of life saving through ica's Typical Market. the thought-barrage message. The broadcasts she mentions some par- program is daily produced by education. ticularly good buys observed. No s s s James A. Shaw, CFCF manager, names of stores are mentioned. Lis- with the purpose of having listeners teners must call KPO to obtain the How to Fish concentrate their will and minds on information. THE Hunting and Fishing Club on 52,229 the idea of victory. s * s KYW, Philadelphia, in cooperation * s * Kids' Postcards with the Dover Fishing Club, has Radio Homes Summer Doings HEARD twice weekly on WHAM, established a novel school for free DESIGNED primarily for summer Rochester, N. Y., The Postcard instruction in fishing and casting. 214,241 visitors, WBAB, Atlantic City, has Lady is an original series written Each Monday evening, at one of started Amusement Page of the by Mrs. Timothy M. Keenan. Girls the pools in Philadelphia's Fair- Listeners Air as a regular Thursday evening and boys join the Postcard Lady's mount Park, Joe O'Bryne, director feature. In addition to covering the Club by sending her an interesting of the KYW program, and another with the resort's best known attractions, the postcard. Each receives a mem- member of the fishing club are on program provides up- to-the-minute bership badge, and a two dollar hand to give free casting lessons WHIZ Habit information about theatres, amuse- award is made each week for the to any boy or girl between 10 and ment piers and night clubs, to- most interesting card. On each pro- 15. Details of the instruction are Will make you happy, gether with movie and radio gos- gram the Postcard Lady drama- broadcast over the station each sip. tizes the story of one of the cards. Friday evening during the pro- too, because there is not gram. * * * a better Radio Buy in the To American Music good ole U.S.A. DEDICATED to American music and its evolution, Our Musical IMPORTANT FACTORS IN CHOOSING A Heritage is a new program recently launched on KGO, San Fran- cisco. The feature is released Fri- TEST MARKET -- Baltimore lias all 10! days, 7-7:30 p. m. (PST) and features Camilla Romo, soprano, the 1. Good advertising coverage at reasonable rates. Knickerbocker Quartet and an or- 2. An average income (as chestra conducted by Ricardo. All determined by Sales Management's tunes on the broadcasts must be by Survey of Buying Power) which correlates closely with American composers. Whether it WHIZ the section, or its population group. be symphony or gut- bucket jazz, 3. A population which is diversified, representative, well - the composition will be American balanced, of average cultural level. and contains something of the cos- 4. An average level of business activity. mopolitanism of America. 5. Suitable and sufficient distributive outlets. Zanesville 6. Well- diversified industries. 7. A self- contained economy; be well -isolated in relation to pa..Hi other larger markets. Ohio 8. Close to average retail sales per family. 9. Compact boundaries, for sales efficiency and frequent IN THE 91_^ RETAIL MARKET checks. 10. Advertising media which will cooperate in making a test., r KSTP NBC Red & Blue The Northwest's Leading Radio Station John Blair & Co. EDWARD PETRY & CO. WFBR NBC BASIC RED NETWORK National Representatives National Representatives ON THE NBC RED NETWORK MINNEAPOLIS ST. PAUL, MINN.

BROADCASTING Broadcast Advertising August 1, 1940 Page 139 . ..

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AMAZING FREQUENCY A -f characteristic from 15 to 16,000 cycles is RESPONSE flat within +1 db

ACCESSIBILITY TO By merely opening main doors, all tubes are INSTANTLY ALL TUBES accessible

General Electric offers a complete line of FM also FM police and emergency systems. equipment: 250 -watt and 1 -, 3 10-, and 50-kilo- -, Complete information can be obtained through watt broadcast transmitters; 50 -watt relay trans- any of the 80 G -E sales offices (in principal cities). mitters; G -E transmitting tubes; G -E crystals; Consult our local representative, or write General FM antennas; FM home and station receivers; Electric, Schenectady, N. Y. Designed by General Electric under Armstrong license Review of 1939 -40 NAB Activities

SINCE the 1939 convention in At- agreement which expired Jan. 17 LABOR REI 4 TIONS lantic City, the NAB and all its As a result of this general policy, Joseph L. Miller departments have had a busy fiscal AFM has dropped its demand of CLARK Labor Relations Director year, as evidenced in these reviews last Nov. 2 for a new national of the activities of the various agreement with a $1,500,000 in- NAB divisions. A complete report crease. A PROGRESSIVE labor policy on each department's activities Çor continues to pay dividends to the will be offered by department heads A large group of non-network broadcasting industry - chief at the 1940 convention in San stations is continuing to operate among them organized labor's con- Francisco. under a national agreement which tinued friendship, goodwill and re- calls for "quota" expenditures for spect, although more tangible divi- staff musicians until September, voted to trying to keep member 1940. It seems doubtful that the dends have been apparent in the stations out of wage -hour trouble. QUALITY industry's day -to -day dealings with union will press for renewal of this Approximately 500 inquiries about agreement if the non -network sta- its employes and their representa- how to comply have come to the tives. tions continue to employ staff musi- NAB labor relations department. cians as they have for the last two in The industry's average weekly The association is making efforts pay check of $45.20 is believed to years. to broaden exemptions under the IBEW Expansion be the highest in the country, and Act, either through redefinition of ELECTRICAL although it is difficult for broad - terms like "executively ", and "pro- The International Brotherhood of casing employes to keep the regu- fessional" or by setting a wage - Electrical Workers (AFL) has led lar hours of factory workers, the level exemption, probably some- the pack of unions trying to or- average workweek in the industry where between $150 and $200 a ganize broadcasting employes dur- TRANSCRIPTION was decreasing toward 40 hours month. ing the last year. IBEW, which even before Federal wage-hour leg- There has been a tendency during takes in only technicians, claims islation was enacted. more than 200 contracts with radio As a whole, the industry has ac- the last year for a few scattered PROCESSING individual broadcasters to allow stations, and is talking about try- cepted collective bargaining as a ing to get a national agreement normal and permanent part of its themselves to be carried away from the industry's general labor policy within a few years. The NAB, in relationship with its employes. its advisory capacity, and IBEW Only two stations in the last two by the wave of reaction following SINCE the earliest certain labor excesses of the last are approaching common ground years have been accused by the on the general form for a contract days of radio the Labor Relations Board of five years. This is entirely natural. National But an individual broadcaster to cover station technicians, al- skill and exactness violating the Wagner Act -during though there have been no direct a period when broadcasting em- should think twice before depart- of our processed re- ing from the industry's labor negotiations along this line and ployes were rapidly organizing. none contemplated for the im- told policy, taking a long -range view. are cordings have Nine Strikes Reported On a dollar- and -cents basis it will mediate future. their own story of a Nine broadcasting strikes have pay to get along with labor. By The American Federation of Ra- job well done. To- been called to the attention of the avoiding strikes and futile labor dio Artists has continued to con- litigation, the industry already has centrate its activity in the larger day practically every NAB during the last year -six resulting from failure of stations to saved an incalculable amount dur- production centers. Although the well known tran- agree with technicians' unions on ing the two years since the NAB union has obtained a few new conscription producer the terms of first contracts; the was reorganized. tracts during the year, it struck other three from failure to agree on Peace with AFRA a snag when it demanded extra is a Clark client. If terms for the employment of staff fees for staff announcers for read- you are interested musicians, all three finally settled The director's only complaint ing commercial announcements. after two years of service, is that The issue arose almost simultane- in transcrip by compromise. Inexperience with quality collective bargaining and its tech- individual members have not made ously in St. Louis, Chicago, Cin- lion processing we nique on the part of station man- more use of him. Most of the few cinnati, Philadelphia and Schenec- are at your service. agers undoubtedly was a factor in labor difficulties stations have en- tady, and in only one instance did a these difficulties, and stations util- countered in that time could have station capitulate to the union's izing the service of the NAB labor been averted if the NAB had been demand. relations director in making first consulted in time. This summer AFRA approached contracts fared better. The industry is currently at transcription companies with a Compliance with the Wage & peace with the American Federa- proposal for an agreement or Hour Act has turned out to be a tion of Musicians. A l t h o u g h "code" to cover wages, hours and severe industry headache. Rules, neither the industry nor the union working conditions of announcers, regulations and official opinions are is completely satisfied with the actors and singers. In addition to so many and complicated that half present arrangement, it appears causing a material increase in cost the labor relations director's time to be working out reasonably well of transcriptions to stations, the during the last year has been de- and to have been the best prac- proposal would forbid the coYn- tical adjustment of a difficult panies to furnish transcriptions to problem. The networks and their any station declared "unfair" by affiliates since Jan. 17, 1940, have AFRA. The NAB advised both ENTHUSIASTIC continued to employ staff musi- AFRA and the companies that the R E S P O N S E cians, generally speaking. and to industry considered application of pay them the same total annual such a clause would be illegal. is accorded programs over salary they paid under the national KWKH reaching one of ACA, ANG SLOW America's most receptive The American Communications markets within 150 mile ra- Assn. (CIO), which takes in all broadcasting employes but artists, .Phonograph dius of Shreveport. WFBG has secured a few new contracts ALTOONA PENN. during the year, but it has not ex- 50,000 Watts panded on a scale with rival AFL Record Co. providing the ONLY full coverage unions. ACA membership still is of the Altoona trading area confined almost entirely to Wash- A e u SHREVEPORT TIMES STATION ington, Baltimore, Philadelphia, 216 Now New York and Buffalo. Humboldt 2 -0880 NBC -RED The American Newspaper Guild, KW K H the other CIO union in the broad- P--, .2u. Ú2epYeJeby r C. and casting field, still holds a few con- 221 N.La Salle St. tracts covering radio writers, an- Central 5275 FULL TIME OPERATION nouncers and some technicians, al- Shreveport Louisiana though it was organized as a news-

Page 142 August 1, 1940 BROADCASTING Broadcast Advertising paper employes' union. Expansion try. Plans encompass a continuous has been slow. RESEARCH survey which will yield, in addition PROMOTION Of the nine strikes reported to to receiving set data, figures on Arthur Stringer the NAB, five were called by Paul F. Peter available audiences at various IBEW, three by AFM, and one by Director of Research hours of the day and actual amount ACA. All the IBEW strikes re- of radio set use. The plan, as de- ACTIVITIES of the NAB promo sulted from a disagreement on veloped, employs much the same tion department divide into two terms for a first contract, with the DURING 1939 -40 research activity method as that used by the Joint parts- institutional promotion and closed, or union, shop a leading is- of the NAB has covered a wide Committee on Radio Research in circulation promotion-although in sue in each case. The three mu- variety of fields, ranging from sta- its study of rural radio ownership most instances a single activity cov- tistical studies to development of and use in the United States. ers both phases. Every effort is sicians' strikes resulted from fail- During the year the research de- made to gear promotions to indi- ure to agree on the amount the revised accounting procedure and a unit plan for measuring broadcast partment also has devoted consid- vidual station activity, with sta- stations were to spend for staff erable time to developing informa- tions admonished to "write your musicians during the year. Dis- advertising volume. The work started by Mr. Peter in assembling basic tion on music copyright, in con- own ticket ". In many cases, com- agreement over terms for a first industry data has continued, and junction with ASCAP negotia- peting stations in a single city have contract led to the single ACA tions and formation of Broadcast joined hands in industry promotion strike. the research department is better Music Inc. Other activities include to present a united front in selling able to answer requests for infor- the radio medium to the public. Labor Is Happy mation from the membership and cooperation in the work of the general public. Much time has been Federal Radio Education Commit- Utility sales promotion has been The only jurisdictional dispute devoted also to collecting informa- tee of the Office of Education; is- a major project during the year, arising during the year was be- suing and studying answers to the promotion department taking tion and making special analyses the position power corn- tween IBEW and the Stagehands' for NAB officials and committees. various questionnaires, i.e., depart- that "your Union, over which one's members Collaborating with the NAB ac- ment store radio advertising, for- should operate television cameras counting committee, the research eign language programs, wage - and handle electrical equipment for department has devised a new pro- hour problems. television shows. There has been gram log, recommended as satis- The research department also is no show -down yet. fying the requirements of the re- preparing reports of research meth- 1 i Owing largely to the increased vised FCC rules and regulations ods that may be employed in de- liberality of the networks during governing broadcast stations. The veloping reliable information on !CONNECTICUT'S PIONEER BROADCASTER the FCC indicated recom- program audience. The reports will past winter in giving national has that the be in labor leaders time on the air, both mended form and instructions sat- available manual form for isfy the conditions of the require- use by stations conducting their the AFL and CIO are happy about own research or other stations, the broadcasting situation. The ment that stations log all their em- programs. ploying outside research agencies, NAB labor relations director ar- to serve as an aid in understand- 127.2* peak Veer of ranged for an increase in the num- Accounting Manual ing and evaluating the methods the Taking industrial ber of labor talks last fall when employed. Both the research com- 100'I , the Another practical development 1929 as Hartf ord CIO was looking with a wary during the year is the revised ac- mittee and the research depart- in eye at the NAB program code, feel- ment also are studying methods employment 127.2.4. Get counting manual, also devised in iS now ing it would be used to keep labor for determining station service County provided by collaboration with the accounting extra salez P oYrotl. off the area, cooperating with the engi- the P air. committee. The "Accounting Man- -breaking over neering committee. this record In a few instances the code has ual for Broadcast Stations" gives your product been used to keep local labor lead- particular attention to the aligning Advertise ers off air, AN INCREASE in power from 100 WDRC, Hartford. the but by and large of accounts to provide a direct and watts daytime to 1,000 watts until it has worked to labor's advantage. inexpensive means of preparing the Connecticut sunset at Chicago, on 970 ke., was is CBS for By arrangement with both AFL FCC financial report, as well as for granted WIBG, Glenside, Pa., July 5 and CIO, neither makes any com- Federal and State income tax pur- by the FCC. plaint to the FCC without first poses. The manual also emphasizes consulting the NAB. During the the providing of a system that will last year only one complaint went produce the vital financial facts to the FCC; dozens of others were needed in conducting the business amicably adjusted. of broadcast advertising. Among coming projects to get consideration in the future from Convention Displays the research department are two WATTS WHAT to be conducted in collaboration FOLLOWING custom established with the American Assn. of Adver- two years ago, station promotional tising agencies standardizing in- material will be exhibited at the voice forms used- in billing for ra- BECOMES NAB convention headquarters in dio advertising, employing the the St. Francis Hotel, San Fran- official program log required by the cisco Aug. 4 -7. The NAB has asked FCC as an unimpeachable proof of that promotional material be performance document to obviate WHO'S WHO shipped to Arthur Stringer, at the the necessity of affidavits, and re- hotel, along with instructions for vising the standard order blank posting in the exhibit room. Gen- for spot broadcasting. TIME buyers are beginning to see the eral displays will depict NAB mem- The research director and the waste in buying watts use. bership and organization informa- research department was active in they cannot tion, along with elaborate charts cooperating with industry repre- They are shifting their schedules from and graphs on copyright and the sentatives and Government agen- watts what to who's who. functioning of Broadcast Music Inc. cies in pressing the Census Bureau to include a radio question in the In the Richmond area -WMBG is the Red 1940 census. A single radio ques- Network outlet. A minute spot on Rich- tion-"Is there a radio in this mond's dwelling ?" -was included in the WMBG -the Red Network station Housing Census schedule. Replies -costs only $15.00-night time rate. A OM to this question will revise the in- minute on the other leading Richmond dustry figure on the number of Station -night time rate U. S. radio families, but they will -costs $35.00- BROADCASTS 5Y2 hrs. yield no definite information as to saving $20.00. daily in Polish to over 'h the number of radios in each home, WMBG offers you the Red million Poles - in addi- nor a count of automobile radios, Network audition to Italian- German- sets in places of business, hotels ence -5000 watts daytime -1000 watts Yiddish -Spanish. and institutions. It is hoped the night -and equal density of coverage. Census Bureau will grant the re- Get Details quest that the radio question be WMBG charges you only for what it covers saving of $20.00 on JOSEPH LANG, Mgr. analyzed against the census ques- -a a minute spot - tion on family income as well as other savings in proportion. Before you 29 W. 57th St. N. Y. Oty other census breakdowns. buy -get the WMBG story. WMBG NBC Annual Count of Sets Red Outlet, Richmond, Va. National Rep- At direction of the research com- resentative -John Blair Company. mittee, the research department is preparing plans to develop annual estimates of the number and distribution of radio sets in the coun-

BROADCASTING Broadcast Advertising August 1, 1940 Page 143 pary can be your best local cus- customers, either to induce pur- ton er ". From radio ownership fig- chase of appliances or to increase ENGINEERING ures it is apparent that every do- the use of appliances now in the Lynne C. Smeby mestic utility customer owns at home. Director of Engineering least one radio receiver. As a cur- Participate rent consuming device, radio sets States haN e been rated fourth among elec- The grass roots promotion, Na- APART from a welter of routine tric appliances, accounting for 14% tional Radio Festival, held the stage functions of the NAB Engineering of the entire domestic appliance during May and June, and in some Committee, its particular interests load, according to the Edison Elec- cases will continue into the State during the year lay with television, tric Institute Bulletin. and county fair season in August FM, facsimile and allocations prob- Whatever a utility does to in- and September. More stations par- lems arising from the Havana crease radio listening, to its own ticipated in Radio Festival than in Treaty. The committee also had programs or the programs of others, previous promotions, and for the special duties to perform in con- has the same effect as putting addi- first time a State-Connecticut- nection with general FCC regula- tional appliances on the line, ex- registered 100% participation of all tory changes, such as devising a cept that the consumer need make its stations. Nine State governors sample transmitter log. These in- no capital investment whatsoever. have issued official proclamations of terests and functions will remain Sir ce January additional power the Festival, along with a great substantially the same for a year. companies have been converted to number of mayors. Comments re- With appointment Dec. 31, 1939, the use of broadcasting; others ceived from officials of participat- of Mr. Smeby as fulltime engi- have increased their schedules. By ing stations have indicated the suc- neering director, it was decided al- experience broadcasting is being cess of the promotion. LASHED DOWN to resist Canadi- so to expand the engineering corn - fot nd the most economical method To raise the plateau of summer an wind, hell and high water is mittee membership from 15 to 21 of reaching the power companies' listening many stations are partici- this new antenna of CJKL, Kirk- to allow a representative from pating in the twin promotion: "Lis- land Lake, Ont. It is a Lingo guyed each district. Following this pat- ten While You Ride ", to push auto tubular steel vertical radiator 294 tern, the 1940 -41 committee will radio sales, and "Listen While You feet high. It is guyed at five eleva- include a member from each dis- Play ", promoting portable sets. tions in four directions, spaced 90 trict, a member representing each This approach to the problem of in- degrees. The guys at the two up- of the three national networks, and creasing listener availability to proper elevations are high strength a chairman. The committee was grams is bearing fruit. One student Copperweld steel strand % inch supplemented by an executive en- of the question attributes a large diameter. Those at the three lower gineering committee of six, ap- part of this summer's 15% increase elevations are extra high strength pointed Dec. 28, 1939, by President in the amount of listening to the Copperweld strand % inch diame- Miller to serve until the 1940 con- growing ownership of auto radios ter. vention. and portable sets. Many Technical Developments "Radio Christmas" was another with contributing substantially to The last year has been one of ... business is better than seasonal promotion, emphasizing circulation increases. Another proj- interesting technical developments ever at circulation as well as good will ect was publication of a 16 -page in the industry, all of which the through a drive to replace old ra- roto booklet, Radio's Riches, in engineering committee has actively dios with new sets, then repair the April. studied. Highlighting television de- old sets for distribution to under- The NAB research department velopments were the two FCC hear- KOIL privileged families. Local dealers estimates that a total of 44,000,000 ings held in 1940, on Jan. 15 and .. Omaha's basic Columbia and distributors, along with service- active radio sets were in operation April 8. A hearing on FM was held station! men's organizations, cooperated in in the United States on Jan. 1. by the FCC March 18. the drive. Some 28,000,000 radio families have Stemming from allocation Don Searle, General Manager Last year's autumn time change a least one set. But in those homes changes embodied in the Havana Katz Agency, National Rep'r. was ushered in with Curtain Raiser, are 7,500,000 extra sets and 6,500,- Treaty, corollary problems in that an industry -wide promotion credited 000 auto sets. Two million addi- connection include: resetting push- tional receivers are located in of- buttons on receivers, extending the fices, stores, institutions, apart- tuning range to 1600 kc. where nec- ments, etc. The promotion depart- essary, realigning the intermediate ment is aggressively interested in frequency amplifier of receivers in Abe totte * Chain adding to the 7,500,000 extra or cities where stations will move to "secondary sets ", but it is interest- 910 kc., and changing call letters HOW to WIN SALES in a TWO BILLION ed also in replacing primary sets on pushbuttons and dials. These by "primary sets ", rather than by problems are being worked out DOLLAR Market and INFLUENCE "secondary sets ", because of su- with Radio Servicemen of Ameri- EIGHT MILLION AMERICANS! perior quality reproduction. ca and Radio Manufacturers Assn., Servicemen Cooperate and plans for proper publicity are KANSAS being formulated. Although the re- COLORADO i MISS. Cooperation with local radio serv- allocation was tentatively set for icemen has been advanced through Aug. 1, other countries that were OKLAHOMA the work of the promotion depart- parties to the Havana Conference OMLAHt¡MA CITY ment in pointing out the mutual have made exceptions to the origi- to both serv- ARKAN SAS benefits resulting the nal agreement, bringing up doubt AMARILLO M Radio Serv- NEW KGNC SrER icemen and operators. as to whether the agreement will MEXICO icemen of America cooperates go into effect at all. At any rate, TE.XARKANA wholeheartedly with the NAB, it probably cannot be put into ef- which urges establishing more fect earlier than Dec. 1. FT: W0 . national service- PALUAS chapters of the In the interests of bringing KOKO men's organization. RSA's guaran- about a uniformity in coverage teed service plan, with qualifica- work, the committee has formu- SWEETWPT TEXAS PALEQtN tion of local chapter members, is lated a recommended practice for SAN ANGELO operating in some 40 cities. Refine- field intensity survey for the pur- BEAUMONT ments in the plan were suggested pose of estimating field strength HOUSTON Kxrz by the NAB engineering department, which worked out minimum DEL.IO SAN ANTONIO GALVESTON standards for servicemen. FIRST in PHILLY KTSA On July 19 the promotion depart- MEXICO ment announced and outlined a plan C. E. HOOPER SURVEYS CORPUS CHRISTI for recruiting 100,000 trained work- HRIS ers for national defense agencies. The assignment was accepted from audiences of Phila. Network stations the U. S. Civil Service Commission 9:15 -9:30 A.M. Mon. thru Fri. -4 Mo. Avg. by NAB, on behalf of all U. S. sta- WFIL 23.2% THE ONLY ADVERTISING MEDIUM FOR HOLEPROOF tions. With a radio campaign certain KYW 18.3% COVERAGE FROM THE TEXAS PANHANDLE TO another promotion, "Lis- THE MEXICAN BORDER! this year, WCAU 6.3% ten Before You Vote ", was an- Listeners identifying station and program For rates and availabilities contact any LSC station, nounced July 18. Designed as a com- Howard Wilson Co., or James W. Pate, LSC Managing bination institutional and circula- First with 46 other programs Director, Star Telegram Bldg.,KGKO,Fort Worth tion- building campaign, Sept. 1 is the suggested date for publicly For LOWER COST Circulation launching the "Listen Before You BUY WFIL Footnote: Primary Coverage Only Vote" campaign. age 144 August 1, 1940 BROADCASTING Broadcast Advertising contours. Since there has been considerable consroversy over the PUBLIC RELATIONS FCC's method of rating interfer- Camera Club Jaunt Ed Kirby, Director ence, engineering committee mem- WFIL in latter July exhibited bers and the director of engineer- RELATIONS of the broadcasting ing have held conferences with the in its studios the results of the recent jaunt to West industry with the public have been FCC engineering department with excellent during the a view toward performing a series Point taken by its popular last year, as a Camera Club. The station result of a program service deliv- Cl-INS of experiments to determine t h e ered by the entire industry improper law to use. was host to 420 persons tak- that THE KEY STATION OF THE ing the trip under the direc- mediately affects the social and eco- Following conferences with serv- tion of "Pop" Gray, presi- nomic life of more than 28,000,000 MARITIMES icemen, the committee formulated dent of the club. Sixteen of American homes every day and Is as much a part of Halifax "Suggested Qualifications for Ra- the girls were reported "lost" night in the year. The public rela- as the Citadel Hill. dio Servicemen's Organizations" as can - tions and program policy of radio coopera- among the cadets. The a step toward increasing and blowups made a dis- are inescapably one and the same Located as it is in the tion between stations and service- dids thing. Capitol play which attracted many City, it commands the largest men in increasing the listening au- viewers. If there has been a single signifi- dience by keeping receivers in re- cant and sharply defined radio de- near at hand audience in the pair. velopment in the last year, it is Maritimes. The NAB officially cooperated in recognition that public relations Brewery Sponsors AP News Asx JOE WEED the 1940 Broadcast Engineering HORTON PILSENER BREWING and program policies are inter- Conference, held annually in Feb- Co., New York, has started a daily woven and interchangeable. The in- 350 Madison Ave. ruary at Ohio State U, Columbus. five- minute Associated Press newscast dustry's war coverage policies, for New York Following its active participation on WQXR, New York, incorporating example, proceeded as much from a this year, the NAB plans to ex- a special series of one -minute tran- consideration of public relations pand its activity in connection with scribed playlets including commercials factors as from a consideration voiced by "Happy Horton ", trade of the conference in 1941. character featured in display material. program techniques and availabili- The engineering committee also The 60- second transcriptions also have ties. The same holds true for po- has considered the proposition of been furnished Horton distributors litical broadcasts. To weld the two revising NAB bylaws to extend along the Atlantic seaboard for local in every unit of programming, com- membership to operators outside release. mercial and sustaining, is public the present standard broadcast relations department's major oper- band, in the light of developments R. M. Wilmotte, consultant, ex-of- ating job in 1940 -41. The finest THE MARK in FM, television and other high ficio; Lynne C. Smeby, director, ex- guide for this is found in the indus- frequency operations. Engineering officio. try's own Code. OF ACCURACY, SPEED Director Smeby was appointed a The engineering committee mem- Churches Cooperate member of a committee of three bership for 1939 -40 included Mr. to investigate and report on the Hogan, chairman; John E. Fetzer, The NAB public relations depart- AND INDEPENDENCE IN proposed revision. WKZO; J. H. DeWitt, Jr., WSM; ment has sought out pertinent in- -40 John T. Schilling, WHB; Mr. Pop - formation from all segments of the Committees for 1939 pele; Paul A. Loyet, WHO; Wil- listening audience, and from all po- WORLD WIDE NEWS The members of the Executive liam G. Egerton, KTSA; Mr. Han- litical, social and economic develop- Engineering Committee for 1939 -40 son; Mr. Cohan; Carl J. Meyer, ments, which would help manage- were John V. L. Hogan, WQXR, WGN; Mr. Heiser; William H. ment and program policy makers. COVERAGE chairman; J. R. Poppele, WOR; O. West, WTMV; Porter Houston, It also has performed liaison and B. Hanson, NBC; E. K. Cohan, WCBM; Mr. deMars; Herbert Hol- contact work between the industry CBS; Albert E. Heiser, WLVA; lister, KFBI; Mr. Wilmotte; Mr. and outside groups, i. e., women, Paul A. deMars, Yankee Network; Smeby. religion, education, labor, the con- UNITED PRESS

JANSKY & BAILEY CONSULTING RADIO ENGINEERS National Press Building, Washington, D. C.

An organization offering a complete radio engineering service backed by years of extensive training, research and experience.

BROADCASTING Broadcast Advertising August 1, 1940 Page 145 sum e r movement, philanthropy, ago. At that time clubwomen were a plan to educate the public was de- propaganda, national defense and disposed to feel radio held an indif- veloped to facilitate the frequency of ers. ferent attitude about the character shifts from the standpoint of the he service of American radio in and quality of children's programs, radio listener. The plan included a pr.jecting the voice from the pul- and there was strong temptation to tie -up with servicemen's organiza- pit to every home is acknowledged follow zealots seeking relief through tions who, in conjunction with sta- by very thoughtful churchman. In pressure tactics and eventual gov- tions, would make the necessary ad- th. last year the NAB has had fine ernment decree. justments on push- button sets at cooperation and support from most With their ideas mirrored in the minimum costs and with guaran- of he church organizations of the NAB Code, there has followed a teed results. The plan is ready to co ntry. Particularly active in this campaign of self- education on ra- operate the minute a definite re- fie have been Dr. Frank Good - dio by various State and local club allocation date is announced. m> , executive secretary of the De- units. The American system of ra- With the country engaged in in- pa tment of National Religious Ra- dio has no stronger bulwark of or- tensive defense preparation, the NAB has led in pledging and se- di o of the Federal Council of the ganized public support than that Ch rches of Christ in America, and given voluntarily by the clubwomen curing industry support of defense Ed and J. Heffron, executive secre- and their organizations. Leaders of activities, both in station and man power. Among the projects already ts of the National Council of these organizations on Nov. 29, Minneapolis Ca holic Men. 1939 accepted the invitation of the COMMODORES of the under way is the NAB's collabora- marked and Aquatennial greeted Mark Eth- tion with the various military de- ere has been a NAB to attend a luncheon confer- of me- surable improvement in the re- ence to outline a year -round pro- ridge (left), general manager partments in producing and dis- lat ons of broadcasting with those gram for more practical coopera- the Louisville Courier -Journal, op- tributing live and transcribed spot organizations representing the mil- tion. erator of WHAS, and former NAB announcements to aid the recruit- li() s of clubwomen throughout the president, as he arrived in the Twin ing drive for the different branches co ntry-in direct contrast to the Council Formed Cities July 19 to attend the dedi- of military service. sit ation only two or three years cation of the Cowles' new Minne- Perhaps the finest example of the apolis Star-Journal building. At RIM active cooperation between the in- left, holding the WCCO micro- LEGAL dustry and women's groups was phone, is "Commodore" Earl Gam- evidenced last year when national and Russell P. Place H I L L A S K Y mons, WCCO general manager, organizations and leaders volun- at right is Win Stevens, president NAB General Counsel nd the entire staff of tarily set up the Radio Council on of the Stevens Buick Co. Children's Programs to implement SINCE the appointment of Mr. orthern California's the children's section of the NAB Place as NAB counsel Nov. 24 Code. The council is headed by Mrs. the Munich crisis. The dramatic tand -out independent Munich and what fol- 1939, the work of the NAB lega Harold V. Milligan, radio chairman impact of department, aside from assistance of the General Federation of Wom- lowed forced an outline of the area occupy in the news to member stations and their attor ELCOME YOU en's Clubs and president of the Na- radio was to neys and to the NAB staff and com- tional Council of Women. field, further defined through the O international situation. mittees, has lain chiefly in the fields THE NAB Last February the NAB board of subsequent of legislation and litigation. Al- directors authorized a survey to be Apart from the mutual benefits of ONVENTION it is in- though certain proposals before conducted jointly by NAB and press -radio cooperation, Congress have drawn considerable and to creasingly evident that freedom of RCCP. RCCP named Mrs. Dorothy and radio attention from the NAB, the legal Lewis as its field representative, expression for both press close common concern of both in- department also has kept a and she will visit radio stations, are a watch on measures considered by advertisers, agencies and club- dustries. State legislatures. K R O !N women in making complete surveys The quality and scope of educa- broadcasting has improved The legal department has active- OAKLAND & SAN FRANCISCO of the children's program situation tional ly followed the course of legisla- National Rep resen ta tires: in 44 States. steadily in the last 12 months, along with an increase in the number of tion affecting radio during the year, FREE & PETERS, INC. Better understanding has existed by both in Washington and in indi- between the press and radio since educational directors appointed commercial stations and the number vidual States, studying and analy- ra- zing all bills with a radio angle. No of schools and colleges offering measure adversely affecting broad- dio courses. Throughout the year have the NAB has cooperated closely casters been enacted. with the Federal Radio Education Bills in Congress Committee, jointly financed by the The principal bills affecting ra- industry and educational founda- dio now pending in Congress in- tions. Educational radio was set clude: the Thomas Bill, drastically back this spring when Congress revising the copyright laws, op- failed to provide funds to carry on posed by the NAB and unaccept- the work of the script exchange of able to the industry, particularly the Office of Education, as well as because of retention of minimum other of its radio activities. Since statutory damages for copyright stations throughout the country, as infringements; the McGranery well as schools, have found these Bill, also revising the copyright services of value, it is hoped this law contrary to the interests of work will not be abandoned. broadcasters, principally because it !S' Consumer Activity would grant copyright in recorded ±! renditions of musical perform- - An increasing number of meet- ances; the Johnson Bill, which Ç_ ings between educators and com- would ban advertisement of alco- FAIR VISITORS...make the St. Francis mercial broadcasters are being held. holic beverages on the radio, op- At the 11th Institute for Education posed by the NAB as an unwar- your home while in San Francisco! Take by Radio at Ohio State U, about ranted interference with program 500 persons attended, with repre- content and because it discrimi- advantage of the gracious sentatives from some 'TO commer- nates against radio in favor of cial stations. other media ; the Ditter Bill, to service, famous cuisine and During the year there has been amend the Communications Act of central location. You'll enjoy an accelerated growth in the so- 1934 in the interests of broadcast- called consumer movement. Since ers, among other things providing the Pageant of the certain elements within the move- a minimum license term of three ment desire to destroy advertising years and forbidding denial of li- Pacific more if you of all kinds, the NAB has not been cense because of the character or hesitant in cooperating in estab- contents of any program; the Pep- are at the St.Francis. lishing the Committee on Consumer per Bill, requiring hearings on any Relations in Advertising Inc., which application for broadcast facilities 1000 rooms from $4 has been created by advertisers, at the instance of any person; the agencies and media to examine the Walter -Logan Bill to revise admin- merit of charges made and to carry istrative procedure. on a program of consumer educa- The most burdensome threat to tion on a factual basis. NAB Presi- radio to come from a State legisla- HOTEL ST. HIANCIS dent Miller serves on the organiza- ture during the year was the Perry MANAGEMENT DAN E. LONDON tion's board, representing the broad- Bill, introduced in the New York casting industry. legislature, which would have re- UNION SQUARE When it was originally antici- quired broadcasters to secure the SAN FRANCISCO pated that Havana Treaty realloca- written consents of all performers tions would be made about Aug. 1, on a broadcast program. The NAB

P ge 146 August 1, 1940 BROADCASTING Broadcast Advertising cooperated with New York broadcasters in opposing the measure, W J W Staff Revamped THE BUSINESS : which was killed in the rules com- OUTLOOK PHILADELPHIA As O'Neil Takes mittee of the Assembly after pass- (Continued from page 29) Control ing the Senate. With legislatures STAFF of WJW, Akron, has been in session in only 13 states during realigned by William M. O'Neil, the year, no other important legis- tember and October for schedules And the current summer business new president and manager, who lation is pending. are already crowded for those in all cases, exceeded expectations assumed active management in months. And in no case will the Of course, it is folly to say that July following the FCC's decision Phonograph Record Case station accept advertising to start all stations are making money dur- authorizing his purchase of control The RCA vs. Whiteman case, less than 30 days after the signing ing the summer. The important [BROADCASTING, July 1]. O'Neil is now pending decision in the U. S. of the contract. thing is that they are losing less the son of the president of General Circuit Court of Appeals of New Starting in August money this summer than last year. Tire & Rubber Co. York, has engaged NAB attention And going back over a period of Named commercial manager was The rush for fall time on the five summers, the seasonal losses R. L. Bowles, in the interests of protecting broad- has re- formerly with casters' interests in the use of part of local advertisers are steadily decreasing at a rate WMRO, Aurora, Ill., with Russ phonograph records. The lower sulted in a situation that finds that leads all station heads to be- Salter also coming from WMRO practically every local station lieve that another summer or two, as program and production court's decision, unfavorable to ra- down an dividend man- dio in finding common law rights drawing extra given normal conditions, will place ager and Edgar Taylor assigned for August, normally a slow the June -July- August totals on the as Salter's assistant. Bill for performing artists in their re- number of cases, Griffiths corded renditions, has been ap- month. In any profit side of the ledger. This is in remains as news and sports editor agency timebuyers, in order to in- the face of de- and publicity pealed, briefs have been filed and time for steady summer director, and Gerald oral argument had. Decision on ap- sure a choice broadcasting creases in other media. Roberts continues as chief engi- autumn campaigns, are starting neer. Larry Webb has been named peal has not yet been handed down. campaigns in August. Some Agencies further add that radio NAB employed special counsel in their is increasingly taking a larger office manager and Rae Carde stays agency executives have objected to as continuity director, New York to represent the inter- making them rush the season in share when mapping out a cam- with Gretch- ests of the industry. paign. It is not expected that any en Neidlinger as assistant. The an- order to get the necessary time. nouncing staff includes Pury The outstanding case adjudi- Station executives say it's "good new advertiser will champion ra- Pul- cated during the year, in light of dio as a first -timer in his particu- len, who created the character business ", only the advertising "Trailer Tim" on WTAM, Cleve- its effect on broadcast licensees, gentry do not realize it. lar industry, but all those now was FCC vs. Saunders Bros. Radio using radio or who have used radio land ; Charles Hunter, formerly of Station executives point to any in the past, WMRO and WCAZ, Carthage, Ill.; Station, decided March 25, 1940, by number of national and local spot will continue to do so the U. S. Supreme Court. again on same and increased scales. Chuck Seaman, formerly with campaigns that have carried on WHK-WCLE, Cleveland, KTUL, Information and advice in specific through the summer in order not Tulsa, and WSPD, Toledo; Paul instances has been given upon re- to lose the time. Attention is also Hunt. quest concerning FCC rules and called to a local clothing house that Doan's Test on Five regulations and other matters rang- had to start its radio campaign in FOSTER - MILBOURN Co., Buf- WITH three half -page picture layouts, ing from performing rights licen- the early summer when most of the falo, early in July started a test the July 15 Life magazine reviews the ses to Wage -Hour interpretations. other clothing concerns were wind- campaign for Doan's pills using rural program services of WLS, Chi NAB counsel also has kept in touch ing up their schedules, and the thrice -weekly spot announcements cago, terming the station's Nation with government agencies and com- clothing house is well satisfied with on KDYL, Salt Lake City; WHN, Barn Dance "a phenomenon in the missions and New York; KDKA, Pittsburgh; brief perspective of radio history" their activities. A ra- the off- season sales increases. Photos included shots of Barn Dance dio plank was submitted to the to Smaller Stations WBZ, Boston; KYW, Philadelphia. talent and other activities of the sta resolutions committees Swing More stations may be added later of the Re- a simi- tion, including a radio christening by publican and Democratic National At the network stations, this fall, according to Street & the staff preacher, Dr. John Holland Conventions at Philadelphia and lar increase in advertising is ex- Finney, New York, the agency. and the weekly Man on the Farm. Chicago. pected for the new year. These stations report that while commitments are limited at this time be- Schools Get Station cause of the network shows to be carried, inquiries and calls for lo- BENSON Polytechnic School, op- cal spots are 20% higher than last erating the part -time KBPS, Port- year at this time and 10% higher land, Ore., is slated to turn over for national spot business. At the the station to the Portland public agencies, timebuyers indicate that school system which would operate the bulk of the national and local it primarily as an adjunct to pri- spot business will go to the smaller mary and secondary teaching. Miss and non -network stations. The Hazel Kenyon, former head of the money has to go a longer way, they speech of dramatic department of say, and the lower card rates along the local Franklin High School, is with rate deals make the swing to in charge of the project. KBPS is the smaller stations more inviting. a 100 -watt non -commercial station Furthermore, they feel that the on 1420 kc., and operates four trend in spot buying is in pack- hours daily, sharing time with ages, pointing to one agency that KXL, Portland. has been able to "freeze" an hour and a half daily on an independent local station for six national ac- H. E. GREEN, owner of KFKA. counts, and another agency being Greeley, Colo., claims some sort of all station -breaks record for being the first radio sta- able to buy the Von owner to purchase a newspaper. daily. Such spot buying, they add, He is publisher of the semi -week y is limited on the larger stations, ENRICH CANADIAN UWtH faint journal, The Rc ord ,Stoekmri I. not only because of the network programs carried but also because of the sponsorship of baseball and Last fall, Canadian farmers realized the greatest wheat football games. and combined field crops in eleven years. Bank Debits The past season, all stations re- rose 19.8 points over 1938. Then came war orders ...more port, met and in many cases ex- work and money for farmers and industries. Prosperity WWNC ceeded pre- season anticipations. returned. Now, people are spending in the Canadian West. ASHEVILLE, N. C. This meansgreaterpotentialsalesjoryourproduct. Command these sales at a low cost by placing your program on- Full Time CBS Affiliate 1,000 Watts Regina, Sask. SURVEYS EXTRA ROSTER THE ALL -CANADA CHAB Moose Jaw, Sask. FOOTHILLS GROUP , CJOC Lethbridge, Alta. By a roster survey of your MILLIONS All Basic CBC Stations CFAC Calgary, Alta. city we can show you exact Edmonton, Alta. OF DOLLARS! First in Listener Preference r CJCA standing of each competing Write for Audience Figures CJAT Trail, B.C. The peak business season approach- Kelowna, B.C. station and every program CKOV es . in Asheville and Western Carolina. Summer brings throngs of Representatives: visitors ... with millions to spend! broadcast during one week. Right now, schedule your sales messages over WWNC- sole blanket INC. and COMPANY coverage of this bright spot! 1HE HOOPERYOLMES BUREAU, U.S.A-WEED ,OZ MAIDEN LANE. N.w Yo'r CANADA - All- Canada Radio Facilities Limited

BROADCASTING Broadcast Advertising August 1, 1940 Page 147 KSFO's Posters IN AN intensive audience exploitation campaign, KSFO, San Fran- AtetchandLi ng L; Promotion cisco, has signed a contract with Foster & Kleiser, outdoor advertis- Service Plug- Lighted Signs -Maps and More Maps- ing concern, calling for eighty -three Shaker of Hands -Hartford Puzzle two -color illuminated posters erected in the San Francisco -Oakland area. The posters have changeable HILADELPHIA Radio Serv- Pacific Awards panels, listing local and CBS pro- to grams of particular interest. The ice Men's Assn., failing KPO and KGO, San Francisco, listings are changed every three effect a collective deal with mail radio stations in the won first award for direct weeks. This is the third major pro- all the advertising at the recent annual motional step taken recently by city, has made an exclusive tie -in convention of the Pacific Advertis- with WFIL. The group, represent- KSFO. The other two were run- ing Clubs Assn. held in Vancouver, ning trailers on the screens of the ing 275 service men, agreed to use B. C. The exhibit, covering activ- WFIL window and showcase dis- Golden Gate Theater chain in Satt in all ities for the 18 months ending June Francisco and Oakland and 180 - plays in their shops, inserts 30, 1940, was prepared by Bob inch advertisements in the San direct mail advertising, leave man- WFIL folders at the homes of cus- McAndrews, sales promotion Francisco Examiner. ager of KPO -KGO, and Milton s s s tomers, call special attention to the the press de- use WFIL Samuel, manager of DAILY transcriptions on the WFIL frequency, and partment. The display included Wheaties' Autographs on all push- button sets on display. letters and register of Washington's Finest In return, WFIL will give the various mailing pieces, KROW, Oakland, Cal. recently sent other material used in the exploita- a letter to 250 grocers in the East - Hotel heralds the arrival of the service men a weekly program of tion of the stations, their programs at least 15 minutes with no charge bay area to back up Wheaties' nation's leading broadcasters. and facilities. In addition NBC's "Breakfast of Champions" sale dur- for time or talent, free publicity Western Division, with which KPO They like the convenient loca- to clubs and organizations, free ad- ing July. The letters were signed and KGO are identified, won first by Dean Maddox, baseball announc- tion of this famous hostelry to vertising for the group on all prize for its sales promotion de- WFIL outdoor signs and bill- er. Asking the stores to give every N.A.B. Headquarters and the partment in the trade paper ad- possible push to the sale, Maddox boards, use the PRSMA insignia in vertising division of the P.A.C.A. completeness of its modern serv- all direct mail advertising and aid specifically requested that the gro- awards. The several classifications cers get customers to autograph the ices. Rates are no higher than in the group's promotions and ad- media, vertising. were open to all advertising special "man with the mike" dis- at less finely appointed hotels. not being confined specifically to play piece. After the sale these dis- When the PRSMA called repre- radio, as was the case in former plays were to be sent to Maddox. SINGLE ROOMS FROM $4 sentatives of all the stations to a years. * * s Grocers sending in the greatest DOUBLE ROOMS FROM $6 meeting. all but WFIL attended, number of customers' signatures the station insisting on an exclu- Artist Days are to win special awards. All with Bath, of course sive arrangement. The other stations turned down a collective ar- A COOPERATIVE tie -up between s s rangement in view of the fact that KPO -KGO. San Francisco, and the Wheaties' Collars The the PRSMA has only 55 shops and Golden Gate International Exposi- represents only one-seventh of the tion, in which days are named for THROUGH an arrangement with MAYFLOWER total number of servicemen in the various outstanding artists on the Pevely Dairies in St. Louis, General stations, was launched recently. Mills is conducting a six-week pro- WASHINGTON, D. C. city and that the membership is motion not represented in radio and de- NBC stars are making personal ap- campaign for the Wheaties' R. pearances at the KPO -KGO ex- baseball broadcasts of France Laux L. Pollio, Manager partment stores. hibit at the Fair, where they sign on KMOX. Laux' breakfast of autographs and chat with the fans. champions (Wheaties, bananas and They make three appearances Pevely irradiated milk) is empha- daily. The exposition designates sized on a red -white -blue collar at- each day with the artists name, tached to some 60,000 Pevely milk i.e. "Judy Deane Day ", "Ira Blue bottles daily. The campaign also Day" and so on. The fair promotion incorporates a tie -up with the local department hourly advertises the am a t e u r baseball league, with radio stars' names and days on Wheaties panels good for half -ad- which they are to appear in permission price at the amateur games. son over the loud speaker system s s s which reaches every portion of Treasure Island. At Salad Bar s s s GROCERS and their wives, along News Documentary with press and radio people and GLENN D. GILLETT & Associates home economics directors of local TRACING all phases of radio stores, in mid -July were guests of newscasting, from receipt of a dis- Gladys Cronkhite, home economics patch on the teletype until it is director of KGO -KPO, San Fran- Consulting Radio Engineers broadcast, KROW, Oakland, Cal., is cisco, at a Salad Bar Party in the preparing a documentary film to be executive offices of the stations. distributed next fall to San Fran- During the party, attended by about cisco and Oakland schools. John National Press Bldg. Washington, D. C. 250 persons, Miss Cronkhite inter- Potter, KROW newscaster, wrote viewed several guests on a special the film script. As part of KROW's quarter -hour KPO broadcast. public relations program, directed s s s by Manager Philip G. Lasky, Pot- ter has been filling speaking en- More Kaltenborn Maps gagements at schools and clubs. He plans to use the picture in conjunc- PURE OIL Co., Chicago, is pro- his moting the Kaltenborn War Map tion with lectures. No. 4 on its thrice -weekly NBC Kaltenborn Edits the News program, following the success of the first three similar maps. Map No. 4, two of which are available for every pint of Pure Oil gas pur- THERE IS NO SUBSTITUTE chased from local dealers, includes 'Ike Voice the Western Hemisphere for the Pioneer of/íaasas first time, as well as complete cov- FOR EXPERIENCE erage of all European countries. 5000 s WATTS Still More Maps REPRINTS of United Press news 1050 Kc. maps, one of Europe and one of the British Isles, are offered listeners Herb Hollister by WRC -WMAL, Washington, on Vice -Pres. and Gen. Mgr. behalf of the Esso Reporter newscasts.

e 148 August 1, 1940 BROADCASTING Broadcast Advertising Hi -Li Tournament COOPERATING with the Hi -Li Sales Co., New York, WHK -WCLE, Cleveland, on July 18 completed W- SME "C plans for a city -wide Hi -Li contest ll1ID'SII.1hElk to run for six weeks at local play- PRODUCTS WHEC TELLS YOU ABOUT WITH HIGH ENTERTAINMENT grounds. The Hi -Li games, consist- AND WEGMANS SELL YOU AT A LOW PRICE' ing of a small paddle with a rubber ball attached by a rubber band, Prices El!ectit* Today Vora Saturday have been distributed to 92 play- grounds operated by the city and 19 ÇÁMPBÉLL'S CALUMET O / %! others operated by the Cleveland THE NEW 1911 .(4), 13C i board of education. Eliminations WONDER BREAD., 1 ` Y will be run at each playground, with S ITPI; II WMEC and WEawW: F..e e. m..b..' winners participating in playoffs SWANSDOWN ...e'...d at 15 Cleveland neighborhood thea- PALMOLIVE 2....11` A Too tres, which are cooperating in the Ili 1 sof 6.1.1.1 414 at la.o. WMEC. inL.r M. Am..i..n tpfem of bood. campaign. Final winners are to be you e JUST M GRAPENUTS enJso of ywaIenm u. interviewed on the stations. Prizes CRISCO WE*MAMR under M. Am n of include 15 bicycles and 75 pairs of M..eMeM4A *iv* .w bar9.41. eb.e 'MINA loo Mot roller skates. 17 * * * WITH EVERY PRODUCT identified by the radio program advertising Service to Business Men. it, Wegmans Food Markets ran this special full -page advertisement in A NEW service to business men Rochester newspapers to draw attention to these individual programs has been inaugurated by Harold and to Wegmans' Handshaker feature on WHEC, Rochester, N. Y. The E. Fellows, manager of WEEI, program tie in was carried further, with emphasis on the Handshaker Boston. A condensed list of the series, through window displays and banners all over the stores. Agency station's programs, including po- handling the Wegman Food Markets in Hart -Conway Co., Rochester. litical and news broadcasts and programs of a scientific, cultural or business nature, is being mailed Booklet of Promotion to busy executives who would not Merchandising the News ordinarily have time to peruse TO MERCHANDISE the General MANUFACTURERS National lengthy program lists. Foods' show carried on KROD, El Bank, Troy, has placed a large neon * * * Paso, the station recently pub- sign in its lobby to call attention to Iowa Luck lished a 25-page booklet describ- its UP news broadcasts over ing the promotion campaigns. A MINIATURE horseshoe is at- In- WTRY, and trucks of the Wager's tached to a promotion piece sent to DESIGNED TO cluded in the pamphlet were lists Ice Cream Co. carry banners while of the comnlimentary the trade by Craig Lawrence, com- service an- dealers display colored strips to mercial manager of the Iowa Broad- nouncements, merchandising let-. announce their news periods. These GOVERNMENT ters, full -page photos casting Co. stations, KSO and of display are handled by Andy Kinbacher, KRNT. Don't trust to luck, the advertising in local grocery stores news editor, who conducts news and folder suggests, and proceeds with tearsheets of all publicity broadcasts for eight local sponsors. a sales message. SPECIFICATIONS given the broadcasts. Dorrance D. One, a tire company, had him orig- s * * Roderick, KROD president, and inate the newscasts twice daily Park Tieup Merle H. Tucker, general manager, from its show windows for two signed each of the books. weeks. WHN, New York, has arranged a A few fundamentals of tie with Palisades Amusement * * -up the new SUPER SKY - * * * Park, across the Hudson from Man- Dial for Results hattan, whereby WHN's call letters RIDER are 6 bands coo- CFCF, Montreal, has prepared ABC Puzzle are flashed on the park's electric ing 540kc to 43mc - 2 a novel "spin the dial" promotion NEW BROCHURE of WDRC, sign, with the sign reading "It's stages of preselection - piece revealing the results of a Hartford, Conn., incorporates a time to tune to WHN" immediately high fidelity, push pull coincidental survey of Montreal steel puzzle whose trick is to at- after each correct time announce- audio - band pass audio radio listening habits at various tach the letter "C" to the lower ment. filter -a new and highly hours through an entire week. A half of a "B" which is attached to efficient crystal filter cir- big round dial is affixed to heavy an "A ". The puzzle is taped to the BROCHURES cuit - an additional and cardboard. Cutout in the dial fits third page of the eight -page broch- completely effective noise over tabulated results of the survey ure, with an advertising message as the dial is turned. carrying out the theme, "There's limiter-cadmium plated NORTH CENTRAL BROADCAST steel standard re- * * * also a trick to buying time ", on the ING SYSTEM Inc. -File -size four - chassis- following page. page coated -stock brochure title( lay rack panel % in. thick From Down Under Bare Facts About 'Air Facts'" - machine tools, gray WITH a preface by H. G. Horner, * * Merchandising story and vital statis- wrinkle, well ventilated tics of member stations along with general manager, Macquarie Net- steel cabinet. Hallicraft- work, Sydney, Australia, has just Newspaper Supplement two -color coverage map. issued ers -Jensen Bais Reflex its 1940 catalogue of 46 WITH the opening of WJHP, WLS, Chicago -File -size four -color pages. In a 11 x 15 inch leatherette Jack- folder which opens to 20" x 17" show- speakers available. Sells, board cover, the compilation in- sonville, Fla., on July 15, the Jack- ing breakdown of county mail received complete with crystal and cludes maps, program features, list sonville Journal ran a 30 -page sup- during 1939, titled "WLS Coverage 14 tubes, less only speak of sponsors, with rates, plement saluting the station. Both As Shown By 1,117.926 Letters." In- er, for $159,50 nec. coverage cluded also are photos of antenna, i and other data of interest to agency station and newspaper are owned master control room and assembled executives. by the John H. Perry interests. Barn Dance talent. WTAM. Cleveland-Yellow -and -black folder "Play Up the Pit ... But Don't Forget the Gallery ", promoting the station's coverage of 1,523,800 radio homes in the Cleveland national spot market. WJSV, Washington - Second edition CHICAGO, U. S. A. of "Quiz for the Color -Blind ", a 18- page booklet in blue and white. WHN, New York- Two -color brochure WIAL with die cut cover. "Tonight's Best Story," describing the dramatic series USED BY 33 COVER MEN of that title. radio versions of stories printed in Story Magazine broadcast SOLD 1ì 811 COUNTRIII weekly on WHN. pw4.4 ikabte44 CFOS, Owen Sound, Ont. -File -size folder featuring data on market of "Canada's newest radio station ", re- printing letters from local stores giving results obtained from use of the station. in-RetitiinoEe CBS -Green- and -black folder and a series of individual brochures, promoting Format, variety series. BROADCASTING Broadcast Advertising August 1, 1940 Page 149 Formula for Department Stores (Continued from page 48) in Kansas City chalks it 50 -60. In those cases where this respon- 2("t(/7 Q/zaaio-tw Each method has its good points. sibility fixing was tried, most of Costs vs. Results the buyers were definitely antagon- istic to radio at the beginning, but Zwuw/fo Comet W i l l i a r d Campbell of Fox's changed their opinion in time un- claims that it's difficult to check re- der the intelligent educational work sults exactly unless one has pre- of the person assigned the respon- cise cost figures. Also, such plan- sibility of proving to them that ra- ning helps keep buyers on their dio is effective store advertising if toes. It forces them to select radio properly used. items that will move rapidly, not deadwood on which they wouldn't Win One, Win All jeopardize the reputation of other Winning over a few buyers and media. It should also be apparent doing a job for them, it has been that, being charged as much for demonstrated by store after store, radio as he is for other media is the beginning of winning over backing, the buyer immediately ele- every buyer eventually. This is not vates radio to its just position as an overnight achievement. Most of an equal goods -mover as other me- the stores which have been and are dia, not a refuse heap for depart- using radio successfully found that mental trash. it took from one to two years suc- Another view, and rather unique cessfully to educate the store among department store people, is merchandising personnel to coop- that of Taylor's in Kansas City. erate fully on the radio campaign. They feel that the entertainment One must remember that one must portion of the show should be battle the fixed reputation of direct charged to general expense, and mail, newspapers, outdoor and the commercial spots to each indi- other methods of promotion-many vidual department. of which have been used for dec- A compromise opinion has been ades by the individual stores. reached by other stores. This con- Listen for a minute to what sists of charging radio directly to Gene Carr, commercial manager of any department whose items are WGAR has to say on this point: featured, but, if radio does not con- "The real problem for radio -de- centrate on any one department, partment store promotion revolves its cost is credited against general around the buyer, and for that rea- expense. son it is very important to have The majority of successful de- someone in the advertising depart- partment store-radio users have ment of the store responsible for found that, during the first few radio. This person does two things: months of radio, it is generally (1) cultivates the buyers and the good buyer relations to charge ra- sales people, and points out to them dio against general expense until from time to time the merits of the medium has proved to the buy- radio, winning them over to an un- ers that it is just as effective if not derstanding and appreciation of more effective than other media. the medium and its function; (2) this person can also prevent radio Pick the Right People from being treated as a poor rela- A careful comparison of the op- tion -with scripts haphazardly erating methods of the nine most composed and merchandise poorly successful department store users chosen for stress on the commer- of radio shows that, in each case, cial." one radio -experienced member of To cite Fox's again, as it is one the advertising department is sole- of the most outstanding and suc- ly responsible for the radio opera- cessful users of radio in the coun- tions -and results. try, it hired a special writer with The majority of all department four years of radio experience to store executives interviewed agreed write its commercials and paid that that if this fixing of responsibility writer a salary in proportion to did only one thing, it built a feel- her experience. Fox's started off ing of consideration and loyalty to right by employing the best per- radio among the buyers and gen- son it could possibly obtain. eral store personnel. Getting the buyer to cooperate to $293 REWARD: TO ONE TELEGRAM USER! You're rewarded with big cash savings on telegrams when Postal Telegraph surveys your telegraph costs! This free file -analysis saved $293 last year for one firm (name on request). It uncovers huge wastes and provides easy -to- follow plan to stop them! For information about free telegraph-file analysis COLLECT: -wire collect: A. A. Kramer, Postal Telegraph, 253 Broadway, N.Y.C. No obligation. ibstal Telegraph age 150 August 1, 1940 BROADCASTING Broadcast Advertising E. W. Edwards & Son, Syracuse, SUCCESS FORMULA Red for Red which sponsors both a juvenile amateur show and an hour cooking Candy Firm Wins Ad Prize WHEN the brewers of Red school, credits radio with (a) cre- for Use of Spots Top beer signed for a new ating a substantial amount of store Bowling Time series on traffic each week; (b) extending GOOD, sound "selling" copy. A WSAI, Cincinnati, the sta- its trading area well beyond the good station. A consistent sched- tion stepped out and hired a normal boundaries; (c) expanding ule, persistently maintained. redheaded announcer to han- its boys department; (e) attract- Those are the principal reasons dle the program. He is Red ing customers from Canada and why Brown & Haley recently took Thornburgh, for the last three Northern New York to travel dis- first prize for general advertisers years on the sports announcing staff of WCPO, Cincinnati. tances of 300 to 400 miles to trade using spot announcements in Ta- in Edwards. coma. The contest was sponsored Until Sept. 1, when the new by the Tacoma Advertising Club. program starts, Thornburgh J. L. Hudson Co., Detroit, sums up it_ thought of radio when Brown & Haley, makers of candy will take his turn on the regu- Jo- bars and Almond Roca, candy lar announcing staff. seph Mills, director of publicity, specialty, have used four evening stated, "I feel the pulling power spot announcements per week for eral and the department store in of radio is so strong that if we CELEBRATING her 14th birthday, more than a year. The announce - particular. priced a certain piece of merchan- this pretty 14- year -old miss, Win - n.ents were spotted at peak listen- Taylor's, Kansas City, had its dise attractively enough, we could nifred Norma Althea Chamberlain, ing periods during the sell out the complete stock in one Marblehead, evening. All radio shopper "Joanne Taylor" of Mass., on Aug. 3 of them ran o-'. KVI, Tacoma. Ex- mention a radio hosiery special. No day!" will be a special guest of the cept for seasonal changes, at other promotion was used. As a re- Ruth Moss Interviews feature on Valentine's Day, WNAC, Boston. Winnifred's inti- Christmas, sult of one mention made on one Mother's Day and Easter, copy has day, Taylor's sold 1,830 pairs of als and WNAC's call letters are featured the flavor and quality of DON'T HIRE identicr.l because her father, one hosiery. Broken down, this aver- the bars and the fact that they aged 449 pairs sold across the of WNAC's most loyal fans back were made by Brown & Haley, in the "cat's whisker" days, de- recognized throughout the North- counter and 951 telephone orders. A HALL cided to name his daughter after west as quality candy makers. The switchbor.rd was swamped for John Shepard 3d's key station for two hours and each customer ord- Halls went the way of the Dodo Proof of the success of the ered approximately two pairs. bird, since WAIR took up the the Yankee Network. Thus she has Brown & Haley formula is shown become the station's "Miss WNAC" job of guiding incomes into the not only in the prize recently More Case Histories pockets without contest. awarded by of WAIR SPONSORS! the Tacoma Advertis- Montgomery -Ward, Minneapolis, It's "fixed "! You'll win in a ing Club, but in a statement from decided to conduct a radio test. It walk with- the hilt is a major problem that the company officials. They report asked listeners to come in and ask has been successfully handled by that Mountain Bar jobbers and to see the Ward Foothealth Shoe Bernard Winn, director of radio, wholesalers are now telephoning and asked for salespeople No. 142 Edwards Department Store, Syra- orders to the factory, instead of and 143. Fifty pairs Foothealth waiting for They of cuse. salesmen to call. Shoes were sold on the day of the WAIR also say is now Noticing that the buyers origin- that there scarcely radio mention, and clerks No. 142 ally endeavored to dump all un- a dealer in the territory which Winston -Salem, North Carolina does not carry Brown & Haley and 143 sold four times as many moveables on his shoulders, he held pairs as the total sales made by the National Representatives frequent meetings; demonstrated bars regularly. Advertising for Sears & Ayer Brown & Haley is handled by the other nine shoe clerks who received what radio had done for others as no radio mention. a medium; spent weeks and months Seattle office of Erwin, Wasey & of considered, shrewd and diplo- Co. matic educating, and finally succeeded in building one of the On first thought this contract strongest bonds of cooperation to stipulation might seem both haz- LINGO TURNSTILE ~ be found anywhere between the ardous and difficult to achieve. But store radio department and buying it must be remembered that when offer you personnel. considering radio as a mover of Other stores carry on in much specific items on the first few proven performance the same manner as Mr. Winn. In shows, it is competing with news- addition they do everything pos- papers which have built an audi- sible to plug the program within ence and reader acceptance during in operation the store with cards, prominent dis- a period of from 12 to 100 years, F ^ 1 play of radio-mentioned specials. depending upon the age of the They stress it in all media and at paper. Also, readers have been edu- Lingo has s ^t a new pace in the FM field. all times. It's all part of the job cated to expect and look for their The Turnstile Antenna developed and tested that must be done until radio wins favorite store's advertising in the by Lingo has been proven by years of ex- the acceptance on which to demon- daily paper. The radio station must perience and tests as ideal for FM transmis- strate its value. compete with this and many other sion. Now, when you are ready ... Lingo conditions which have been devel- w II be ready too, to provide this proven an- Length of Contract oped and firmly entrenched over a tenna, specially designed (for installation) Though placed in either on your building or on your support - last the list of period of years. The new program ing towers. We would like to send you in- points to be followed for successful must (1) establish a time -listening formation about these extraordinary anten- department store use of radio, habit; (2) be sufficiently interest- nas and how we are equipped to furnish length of store contract with the ing the first time heard to bring complete turnstiles comprising the station is tremendously important. back the listener; (3) be commer- the essential tubular s t e el In fact, many department store ra- cirlly powerful enough to make the mounting pole, elements, dio failures can be credited to the li:.tener act promptly without fur- insulators, wires, bands, mere fact that radio was not given ther reminder. etc. sufficient time within which to show that it could compete with all other Peril in Short Contracts media when it comes to effective It was noted that in numerous selling and the building of good- cases stations accepting contracts will between the store and the pub- for less than 52 weeks had, in most lic. cases, invited disaster. And every COMPLETE TECHNICAL DATA ON REQUEST. Our engineering staff will be WTIC was well aware of this short-term contract disaster is an- pleased to assist you, NFithout obligation, in the development of your FM hazard when it began soliciting de- other black mark against radio's plans. Inquiries should indicate planned frequency, number of turnstile partment store business. This sta- ability to sell department store bays desired, location and height of building or supporting tower. merchandise from day to day and tion met the problem by flatly stat- JOHN E. LINGO & SON, INC. Dept. B -8A CAMDEN, N. J. ing to one prospect that radio month to month even more effec- couldn't do the job expected within tively than any other media now a 13 -week contract period. And, being used by the stores. while it was anxious to get the Frankly, station's will find their VERTICAL store's business, it would accept selling harder; their new depart- nothing less than a 52-week non- ment store accounts less than be- S cancellable contract. The store fore, but the long contract term is 'r,rBU,pR eventually a greed on WTIC's merely a gesture of fairness to the stand. station itself, the industry in gen- RADIATORS BROADCASTING Broadcast Advertising August 1, 1940 Page 151 Awards Plan Speaker his hobby at his large estate in Reminiscences of a Veteran South Dartmouth, Mass. To as- AN OUTLINE of the plan, effec- (Continued from page 50 -1) sure himself of a supply of new tive this year, for public service scientific awards for broadcasting by the equipment, he had placed Peabody Foundation, under the Islands as told by a man who had from the loft of the Skinner Or- a standing order with Western auspices of the U. of Georgia School been marooned there -a New York gan Co., on Fifth Avenue, to the Electric for one unit of everything of Journalism, was to be given the City taxi -driver, Red Christiansen. WEAF studio, where the marriage they manufactured. One day he re- NAB convention in San Francisco This program, on the order of a took place. ceived a number of crates contain- Aug. 4 -7 by Dr. John E. Drewry, present -day We, the People broad- However, interesting as all this ing a radio transmitter. Puzzled, director of the School. The awards, cast, had to be given time and was, it was not quite as significant he got in touch with Western to be radio's counterpart of the again by request. as another development hastened Electric officials and asked what Pulitzer Awards in journalism, Radio, Star Maker by the success of the Eveready they thought he could do with this. were worked out "Broadcast," he was told. last spring by the We also learned of radio's abil- Hour. Radio was then in a stage Board of Regents of the University, of development similar to that of "Broadcast what ?" he asked. in collaboration with the NAB. ity to make a star. The constantly "Speeches, phonograph records, changing Eveready Hour, starting television today. The broadcasting WLS, Chicago, has completed arrange- stations had a limited range and anything," was the reply. ments in the winter of 1923, carried with the Chicago Herald- Ameri- through to the following summer each station arranged its own pro- Col. Green had his transmitter can to present a tie -in announcement grams. It was not long until the assembled, received call following the Monday evening Waah- when we put Wendell Hall on for the letters inpton Merry -Go -Round program for the summer period. You may recall National Carbon Co. found its WMAF, but shortly found himself which in return the newspaper plugs him, "The Red -Headed Music broadcasts so popular that an ex- in difficulty trying to make up the station with a box at the head of tension of the idea seemed desir- schedules of broadcast entertain- Pearson Maker ". If you don't remember & Allen's syndicated column. him, you undoubtedly remember able. ment. Then he had an inspiration. Invited to the home of Harry B. "It Ain't Gonna Rain No Mo' ", Geographical Posers for which he was responsible. Hall Thayer, then president of the There is a Market achieved such popularity through To permit people in outlying sec- AT&T, in New Canaan, Conn., he Where the State's his radio work that he hecame tions to see and hear the famous came across what seemed to be much sought after for personal ap- Eveready Hour entertainers, a se- the solution of his problem. Mr. Largest Industry pearances, from which our client of ries of personal appearances was Thayer, unable to hear WEAF Will be Expanded course benefited. arranged. Wendell Hall, Vaughn well at that distance, had arranged de Leath and Carson Robison in for a special telephone line from Incidentally, radio was put to an the studio to his home. odd use in the case of Wendell particular made a great many per- Hall, in a program that would at- sonal appearances. Often where it Col. Green asked for a similar 60% tract much attention even today. was possible, these out -of -town ap- hookup to feed his new transmit- His marriage to Marian M. Mar- pearances were broadcast locally. ter programs originating at It's Served By tin, a Chicago newspaper woman, However, this made for difficulties WEAF, and the request was on June 4, 1924, was solemnized of many kinds. We found ourselves granted. On July 1, 1923, he as part of an Eveready Hour rapidly getting into the show busi- started broadcasting WEAF pro- broadcast. This particular broad- ness, with traveling entertainers grams on WMAF. Thus the first Wcsc cast, incidentally, was the first in shuttling between widely separated "network" came into being. Like so CHARLESTON, S. C. which remote control was em- points. It began to look as though many other developments in radio, ployed to supply part of a pro- our radio and related ventures it was the result of circumstance Free & Peters, Inc. gram from one point while an- were becoming too cumbersome de- rather than planning. spite the excellence of the results. other part of the program origi- $60 Per Hour Representatives nated somewhere else. The organ The answer seemed to lie in music for the service was "piped' some sort of network. If somehow It goes without saying that the two or more stations could be con- system worked, and Col. Green en- nected with telephone lines, or tertained the countryside with mu- even by radio, a large area could sic that streamed from New York be served simultaneously. We in- via telephone line. One of the out- vestigated and learned that it was lets for this, incidentally, was on practicable. Indeed, it had been his own estate. Col. Green rigged done and was being done on a up huge speakers for the benefit basis that was largely experimen- of fishermen working along the tal. coast. Others heard of the enter- The first record of two stations tainment, and hundreds of cars broadcasting a program simultan- could be found parked on the eously concerned WNAC at Boston grounds of the Green estate, the and WEAF, on Jan. 4, 1923, when occupants listening to the music F M a saxophone solo by Nathan Glanz that poured from the speakers. was relayed from the WEAF stu- The first commercial radio sta- dio to the Boston station. tion to be tied up regularly with The first regular service between WEAF by means of telephone lines stations came about in a note- was WJAR, owned by the Outlet worthy manner. The late Col. Ed- Store in Providence. The first ward H. R. Green, son of the fabu- WEAF program to go out over lous Hetty Green, made science this station's transmitter was a MAPS

ANY SERVICE A BROADCASTER MAY NEED -THE PAGE ( DAVIS BEST MAPS IN THE INDUSTRY. A VIGOROUS Consulting Radio Engineers NO COPYRIGHT PRESENTATION FEE OF THE BEST WASHINGTON, D.C. SELLING FACTS. BROCHURES 1939 ANNUAL WALTER P. TRADE PAPER ADVERTISING ADVERTISING AWARD FOR "RESEARCH BURN ACHIEVEMENT" & ASSOCIATES, INC. 7 W. 441H ST., N. Y 1

Page 152 August 1, 1940 BROADCASTING Broadcast Advertising broadcast of the World Series on Oct. 14, 1923. For the privilege of Stations Are Prominent getting entertainment from New In Oregon Conference York over the lines of the tele- WEST COAST radio stations and phone company, WJAR paid $60 their representatives took a prom- an hour. Later, when sponsored inent part in Oregon's first public programs were sent over the lines, conference on radio and education, the station received $50 for each held July 18 -19 in Portland. Co- hour of sponsored programs made. operating as sponsors for the meet- A rather far cry from today's DOUBLE STANDARD FOR TIME BUYERS ing, open to all persons interested prices! By ROBERT M. SAMPSON in radio's application to education, National Sales & Promotion Manager, KWK, St. Louis were the Federal Radio Education First Network Sponsor Committee of the U. S. Office of The Eveready Hour was the HEDY LAMAR wouldn't stand a actual CAB ratings 2, 5, 6, 8 and 7. Education, Oregon State depart- first sponsored program to go over chance in an African beauty con- Add them up and divide by six. You ment of higher education, Portland this WEAF-WJAR network, and test. Sometimes a radio station, will get the average CAB rating public schools, KOIN -KALE and the first Eveready Hour to be so quoting one of its station breaks of 6. KGW -KEX. broadcast was that of Feb. 12, between two "unrated" programs, Suppose the timebuyer happened Radio personages participating 1924. It consisted of the first read- is equally mistreated. to take the station that had an included Charles W. Myers, KOIN ing of "I Knew Lincoln ". That It's a question of standards in actual CAB of 2! This is not a rep- president; Donald W. Thornburgh, both cases; Hedy's need no defense resentation that CAB arrives at its CBS vice- president; H. Q. Cox, broadcast, the first advertising here-but let's take that of the KGW -KEX production manager; program to go sectional program ratings in the over a network, had radio station. above manner. It is a fictitious set Luke L. Roberts, KOAC manager; an interesting story behind it. Our We do not believe the CAB ever of figures merely to illustrate how Henry M. Swartwood Jr., KOIN- thinking on the subject of a net- intended to have its program "rat- an average cannot be applied to a KALE educational director, and work seems to have paralleled that ings" applied to individual facili- single facility. representatives of KBND, KUIN, of the people at WEAF. As I pre- ties. It seems to us that the reason The network timebuyer needs an- KORE, KOAC, the Oregon Journal viously mentioned, the popularity for this is obvious. While the CAB other standard when purchasing and Portland Oregonian. Other of the Eveready Hour made it de- makes enough calls nationally or single facilities. In the correct participants were Leonard Power, sirable to extend the listening sectionally to make a reliable re- sense no program is rated on any of the FREC; Paul F. Lazarsfeld, range of the program. port on audience "trends", the calls one station a local director of the office of radio re- in a single market do not repre- unless by survey. Not knowing that WEAF and Ma Perkins has no "rating" by search, Columbia U, along with sent a large enough sample to in- CAB in any one city. The CAB fig- Herta Herzog; Jane E. Monahan, WJAR had been experimenting dicate accurately the program's radio committee chairman, New with a telephonic hookup, ure is an average of various cities. not to popularity in that one place. It In this respect, if Ma Perkins has York City public schools; George mention the case of Col. Green's would be like making a city -wide a good rating it certainly makes Jennings, Chicago Broadcasting transmitter, I decided to discuss survey and then using the results Council. the whole apply sense for a timebuyer to want to the matter with officials at the of survey to to any precede the program on the same AT &T. Fortunately I neighborhood. Sponsor's Plugs for Defense was in a network but not necessary on a SIGNAL OIL Co., Los Angeles (pe- good strategic position to do this, Chance of Error single station. troleum products), during its weekly since besides working with the Na- Suppose a timebuyer, in studying Therefore a timebuyer should half-hour musical variety program, tional Carbon Co., I was associat- an availability, Signal Carnival, on 13 NBC -Pacific Red finds that it pre- have a double standard-one for stations, Sunday, 6:30 -7 p.m. (PST), ed with the AT &T, supervising the cedes a program with a sectional network agency's work on that account. and one for national spot. in an effort to build up public opinion CAB rating of 6. Suppose that on Use the national surveys for the in favor of national defense, has in- I first discussed the use of tele- the basis of this rating he accepts one insist on local augurated a series of brief announce- the availability. However, by a but ones or other ments on that subject. Announcement phone lines to carry the Eveready similar evidence when buying na- Hour to several closer analysis it may be revealed replaces the commercial, and is in- stations simultan- tional spot. serted midway point in the program. eously with the late George Mc- that he made a mistake. Let's say Clelland, commercial manager the particular section for which the of rating of 6 applies consists of six WEAF and later a vice -president markets. Just to reveal the specific of NBC. My discussion with Mr. possibility of error the various fa- McClelland led to a meeting with cilities in the six markets could have W. R. Harkness, in charge of radio activities of the telephone com- stations which brought increasing pany. Later we presented the mat- millions within listening range of ter to Walter Gifford, at that time the Eveready broadcasts. Each ex- a vice- president. tension of our improvised network The telephone people, as I have naturally represented problems for indicated, were not unaware of the both AT &T and ourselves. possibilities. However, the success On Nov. 16, 1926, NBC started of the Eveready Hour, in sales as operating its network for the first well as in popularity, gave them time, and the Eveready Hour that another aspect to consider. We night was a gala occasion, given a were an immediate prospect for fa- place of honor on the air as was its cilities they had available, and the just due. Ignaz Friedman, the pi- upshot was that a network was anist, was the guest star. Inci- developed sooner than had been dentally, we had a contract with planned. NBC. I mention that simply be- Radio vs. Telephone cause those early Eveready Hours were broadcast for many months Mr. Gifford asked me to prepare without a written contract. The a map showing key sales areas lawyers, it seems could not agree of the country, which it would be on the wording of a contract to desirable to reach through radio. cover such a strange new force as This was carefully r! worked out and radio. HIM 1 1111tH! subsequently presented to him. He ti seemed greatly impressed with the ,-/011 potentialities, indeed somewhat Pp 11`A 1 perturbed by their scope. SWJHP pr "If radio is going to reach this JACKSONVILLE, FLORIDA stage," he said, "maybe we'd bet- 250 WATTS -1290 L C. ter think of withdrawing. If we Y 24.hour Associated Press News Service NIGHT IT'S la newscasts per day. AND DAY don't, we may find ourselves run- ... . Only Jacksonville station with affiliated be ning a radio business instead of a newspaper .. . shows and artists will publicised daily inthe JACKSON VILLE telephone business." JOURNAL. The innovation of broadcasting F WJHP's 1290 Kilocycles is a regional (giving coverage)-and COLUMBIA the Eveready Hour over the is ocatdlocated onn thbetter other WEAF -WJAR network prove d two Jacksonville stations. South Carolina successful. Gradually the network was extended, as we added WCAP, 560 KILOCYCLES WGR, WEEI, WCAE, WSAI, WOC, WCTS, WTAF, WWJ, I II I 1 ,i l! 11 WCCO, WEAR, WGN and other BROADCASTING Broadcast Advertising August 1, 1910 Page 153 A ROYAL WELCOME

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Page 154 August 1, 1940 BROADCASTING Broadcast Advertising CHARLESTON, W. VA. Population -1930 60.408 Retail Sales -1939 535.927.000' Wholesale Sales -1939 554,471,000' Per Cent of Nation's Buying Power Trading Area) .3564' Ratllo Homes -1938 32.280 Kanawha County,

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