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ANDREW G. SCHRECK, MBA Rochester Hills, MI 48307 | 248-894-3836 | Andrewschreck@Protonmail.Com | Andrewschreck.Com ANDREW G. SCHRECK, MBA Rochester Hills, MI 48307 | 248-894-3836 | [email protected] www.linkedin.com/in/andrewschreck | andrewschreck.com RECENT CAREER HIGHLIGHTS SEASONED EXECUTIVE with 20+ years of well-rounded experience in both agency and in-house environments, including growing start-ups. Orchestrates and aligns communication, marketing, Transformed Achates Power’s and branding strategy to enhance organizational performance, engage diverse audiences, and reputation from unknown to a build brand awareness. Background encompasses traditional and digital marketing, PR, and media respected, sought-after source of relations, as well as environmental, social, and governance (ESG) and corporate social expertise. Defined new mission and responsibility (CSR) programs. Experienced in emerging innovations in the technology, automotive, focus on “Awareness, Credibility, & climate, and energy industries, including environmental advocacy and green/clean energy. Sense of Inevitability.” Invested in significantly more marketing outreach and earned media PROFESSIONAL EXPERIENCE coverage in The Wall Street Journal, COMPREHENSIVE CARBON IMPACT, Detroit, MI The New York Times, and Wired. Co-Founder, 10/2019 to Present Built a government affairs and Built a policy organization that leverages analytics, advocacy, and partnership to address rising advocacy program for national and carbon levels in defense, manufacturing, and transportation industries. California-focused legislation and Secured $2M in Congressional appropriations funding to report and advise on regulation around vehicle transportation fuels, lifecycle analysis, and commercial transportation technology emissions, resulting in $100M in impacts on the Department of Defense (DoD) federal funding from DoD/DoE for In collaboration with industry partners, write a Vehicle Technologies Primer, which will R&D product development efforts. guide DoD investment and engagement with private-industry commercial investment for acceleration of green transportation technologies Strengthened market presence and Currently developing process and analysis to assess climactic impact of DoD supply chain brand affiliation by forging new partnerships and deepening SCHRECK MARKETING CONSULTANTS, Rochester Hills, MI existing relationships with key Co-Founder and Principal Consultant, 02/2013 to 09/2015; 03/2020 to Present NGOs, Fortune 500 companies, SMC provides a full range of marketing and communications support, including strategy, market and federal/state regulators: the research, media relations, and digital marketing. Paused operation during tenure at Achates Power. Alliance for Vehicle Efficiency, U.S. EPA, California Air Resource Board ThyssenKrupp Materials North America: Created a long-term strategic plan to streamline (CARB), U.S. DoE ARPA-E, Delphi marketing communication operation across multiple divisions and platforms Automotive, Aramco, CALSTART, Lakeshore Express: Managed public relations and delivered comprehensive media Argonne National Laboratory, and coverage for the airline start-up’s announcement of initial locations and service routes Tyson Foods. Zone 8 Beverages: Provided strategic counsel to start-up CPG brand during online crowd-funding campaign and initial launch activities Hosted a global symposium on Achates Power: Continue to consult on media relations and website development innovations in opposed-piston projects, sustaining projects initiated as an FTE employee (2015 to 2020) engine technology. Partnered with the American Society of ACHATES POWER, Farmington Hills, MI Mechanical Engineers (ASME) to Director of Marketing, 09/2015 to 03/2020 enhance their annual week-long Reporting to the chief commercial officer and EVP, directed the entire marketing/communications Internal Combustion Engines Fall organization, with ownership of media relations, sponsorships, events, government advocacy, Conference (ICEF). Recruited partner relationships, and vendors for PR, content production, and messaging development. speakers from the U.S. DoD, Achates Power technology increases fuel efficiency and reduces greenhouse gas emissions. Cummins, California NGOs, and regulatory entities to present at the Developed growth strategies in partnership with the board and executive team, translating into tactical execution plans to take the late-stage start-up to the next level event. Attracted 100+ attendees. The next day, hosted a second Grew government affairs, marketing, and media presence in the U.S., Japan, India, event for press and industry Germany, and France through targeted events, media relations, and partnerships partners to discuss the heavy-duty Cultivated a partnership with Aramco Americas to pool resources toward commercial vehicle program development of Opposed-Piston Engine technology resulting in a successful main- (partnership with CARB). floor showcase at a global auto show (NAIAS, 2019) at zero cost to Achates Power Continued on next page Andrew Schreck, Page 2 of 2 INTEGRATED MARKETING PROFESSIONAL EXPERIENCE, cont. Strategic, Internal, and Corporate NEW MEDIA STRATEGIES (now MXM, part of Accenture Interactive), Multiple Michigan Cities Communications and Storytelling Account Director, 11/2010 to 02/2013 Digital and Social Media Marketing Devised social media strategy for national and global brands in the automotive, CPG, financial, healthcare, and nonprofit industries. Owned $2M+ account management portfolio. Brand Awareness, Brand Equity, FIAT USA: Led social media launch of FIAT brand in North America; managed teams in and Brand Communications Washington, DC, and Detroit, MI, that grew the platform using organic and paid media National Education Association (NEA): Created and implemented online media content New Product Launch and strategy for member benefits website to improve engagement with 3M+ member base Go-to-Market (GTM) Strategy Chrysler Group: Developed process and strategy for brand-specific blogs, including building and launching the Jeep brand blog from scratch Audience Engagement on Digital, Web, and Social Media Channels Oversaw strategy and functional teams managing day-to-day social media communities for Lowe’s, Nestlé Coffee mate, Reckitt Benckiser Group (RB), and Barilla Campaign Creation, Delivery, Optimization, and Analytics LAMBERT (formerly John Bailey & Associates, then Lambert, Edwards & Associates), Troy, MI Director – Public Relations, Communications, and Social Media, 05/2006 to 09/2010 Crisis Communications and Change Management Provided communications strategy and marketing support for clients in the automotive, events, healthcare, government, and technology industries. Creative Content Development, Acquired $1M+ in new business revenue in four years Including Website Copy, Press Created communications programs that generated international media coverage for Releases, and Newsletters the annual Harbour Report on Productivity, DuPont Automotive Annual Color Editorial, Writing, and Design for Popularity Study, the Volkswagen Jetta TDI Cup, and NAIAS events Style, Consistency, and Alignment ADDITIONAL EXPERIENCE CAN-SPAM, CASL, and GDPR Board of Trustees (Elected to Three-Year Term), Birmingham Unitarian Church, Regulatory Compliance for Privacy Bloomfield Hills, MI Account Supervisor – Public Relations and Communications, MS&L Detroit, Troy, MI ORGANIZATIONAL LEADERSHIP Assistant Account Executive, Eisbrenner Public Relations, Royal Oak, MI Representing the Organization in Media Relations, Government Senior Project Coordinator, City of Southfield, Southfield, MI Relations, and Public Relations Partnership Development with EDUCATION & TRAINING Academic, Government, Private MICHIGAN STATE UNIVERSITY, Eli Broad College of Business, East Lansing, MI Industry, and Nonprofit Entities Master of Business Administration (MBA) in Integrative Management Relationship Management and Nordic Innovations Study Seminar, Aalto University School of Business (formerly Influencing to Build Consensus Helsinki School of Economics), Helsinki, Finland International Business Seminar, Uppsala University, Uppsala, Sweden New Program Development and Global Implementation OAKLAND UNIVERSITY, Rochester, MI Building New Organizations and Bachelor of Arts (BA) in Psychology Structures from the Ground Up Public Speaking and Presentations TECHNOLOGY & SOFTWARE Financial and Budget Management Marketing Platforms: Constant Contact, Hootsuite, Canva, Google Analytics Web Design: WordPress, Squarespace Team-Building, Including Talent Recruitment and Mentoring Collaboration: Microsoft SharePoint, Zoom, and Teams; Citrix; GoToMeeting/GoToWebinar, Insightly Community Outreach/Engagement .
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