User journey event/ Target user On boarding Pain points Solutions/ Key Features Pros Cons Additional features Additional comments Apple store reviews action

• Too much information on nearby screen • Reviewed category shifts from restaurant to shopping • I want a feature to sort photos and reviews by time/ highest, • Animation for loading • No direct access to the menu • “Review highlights” matters a lot, showing on the main page etc. Don’t show photos from 5 years old to me! • What to eat? • Find the newest and hottest restaurants in your area • “Review highlights” on the restaurant page • Friendly loading animation • Lost of food pictures without the food names of the restaurant • Not good to small business owner. Keep bad reviews on top Search restaurant - Select the restaurant • Where to eat? • Make reservations, order delivery or pickup—all from your • Pre-suggestion words in search field • Pre-suggestions under the search bar • Out-dated dish pictures, misleading viewers • Add quick access to social media platform from the app. and hide good reviews Restaurant lovers, Age 18-54 Local recommendation - Browser the food picture - Find menu • Where to find closed restaurant? phone • Clear/ obvious filter options and types of food Yelp • Clear/ obvious filter options and types of food on result screen • “Explore the Menu” section is not very discoverable (scenario: want to ask friend’s opinion on a restaurant I found • Not fair rating. Large business pay Yelp to get good rating picture • What should I order? • Filter restaurant search results by price, location, open now, • Categorize the pictures based on Menu, Food, Inside, Outside, • Showing picture categories after swipe 10 images • Hard to find traditional/ local food in the yelp page, just click a button, and jump to WeChat to • Inaccurate reviews between yelp and real situation • What’s others opinions on the food? and more All • “Not Recommended” review is hiding on the very last of the ask the friend) • “Not Recommended” review is hiding on the very last of the • Currency symbol changes based on different countries page • 餐馆信息最全的还是Yelp page • Menu is not associated with food images • Clean, easy to navigate information • Food images are not associated with reviews • Has full menu • Search function is not intuitive • Has full menu • “Browse by cuisine” feature can be rearranged based on • What to eat? • Filter restaurant search results by price, location, open now, • Making the feeling of eating has to go through reservation • “Join Waitlist” feature • Less restaurants connected to OpenTable Search restaurant - Select the restaurant • “Join Waitlist” feature current location (be helpful during travel) Who wants to make reservation before • Where to eat? and more • Overall review number is not easily discoverable due to light • “Near Me Now” feature • Communication false between OpenTable and restaurants N/A - Browser the food picture - Find menu • “Near Me Now” feature • Once you make a reservation, app will send a calendar/email OpenTable dinning • Where to find closed restaurant? • Make reservations color of font • “Browse by cuisine” feature ( reservation not available in OpenTable but available through picture - Make reservation • “Browse by cuisine” feature invite • How to make a reservation? • Less image from customer, more from restaurant itself • Customer review keywords, easy to read calling the restaurant) • Customer review keywords, easy to read • Add "saved preference” based on personal preferences • Limited restaurant listing, especially small restaurants which • “Popular dishes” section • “Popular dishes” section don’t require reservation • Swipe restaurants, pops out on the map • “Restaurants list” page, words are too crowded and clustered, • “#1 of xxx place to eat in Seattle” • #1 of xxx place to eat in Seattle hard to read • Showing actual estimated time and cost for transportation to • Latest review • Showing actual estimated time and cost for transportation to Travelers who want to plan and organize Search destination - Search restaurant - • It takes so much time to do travel planning • Travel plan all in one place • Some restaurant has menu (without price), some doesn’t the restaurant • Find nearest point of interest the restaurant • Reviews are no longer legitimate, a lot of paid advertising their trips easily, figure out the dining - Select the restaurant - Browser the • Don’t know where to eat, where to go • Explore/guide things (hotels, restaurants, flights, forum • Food image is limited • “Read reviews that mention:” is good for checking customer N/A TripAdvisor • Lowes price • “Read reviews that mention:” is good for checking customer • Bad experience on writing review places at their destination food picture • Don’t know where to get reviews and opinions • Gather travellers review together • From the home screen, it prompts you to search the overall review overall review destination first, then search restaurant • Review searching function • “Search review” is useful • The search function for restaurant is not very discoverable • Maybe a discussion board like forums • Download the cities, offline mode highly recommend airbnb experiences(from airbnb website’s • For Travelers • Airbnb experience, a service that allows users to find in-the- reviews) • For travelers • make the reservation only for some specific restaurants know locals who want to give users an in-depth look at their • learning by making also tasting • what and where to eat when traveling? (airbnb teamed up with Rest so users can skip the line and • Well edited advertise videos or photographs for each food and culture, which includes the exploration of great cuisine We not only got to learn about pasta and make our own, but • How to make a reservation before departure? reserve sought-after tables) drink experience • build the trust/when airbnb experiences launched, the we also got to taste our creation. • How could travelers have an unique food tour when • Users can search or share their stories about food on • a clear description of host’s profile, the activity, the location, company interviewed all guides and would help craft and • connect with new friends and locals traveling? “Stories” menu groups size, guest requirements related tips. • only a few restaurants could be reserved via Airbnb structure the tour. Great food and great conversation, excellent way to experience • the traveler, especially a food lover/an • How to make travelers explore unique and typical • Either guidebooks or Airbnb Experiences emphasize the idea • Airbnb Experiences provides diverse food and drink • notification for only a few spots left or how many people • it is difficult to find the general guidebook summarized by • The goal of Airbnb Experiences is to let people become the the variety of food and influence while talking to locals about the avid foodie, who is looking for an food cultures that they cannot typically find on their of “local” experiences for travelers, including the market visit, food review this experience this week Airbnb for each city on the mobile app. It is easier to find this explorers not just the tourist when traveling around the city unique experience for exploring local own? • focus on exploring unique local cultures and sharing N/A N/A tasting tour, day trip for a specific local cuisine, food or drink • being able to add any restaurants to itinerary and select a guidebook when browsing Airbnb Website. countries • fun, wonderful, interesting, amazing, incredible, fantastic, Airbnb cuisine • How to connect with locals who are chefs or experts experiences and stories, it is more like being a explorer rather as well as cooking class specific date (app) • not all hosts write their own guidebooks • Airbnb guidebooks: https://airbnb.design/food-for-thought/ excellent, informative experience • locals who want to share their hobbies, in a particular cuisine? than a traditional tourists (go to different attractions and • provides a general guidebook for travelers, which list the best • using the map and icon to present nearby restaurants to help • it is hard to find the address of restaurant, price, the name of • value individual knowledge and shared experience • share story while sharing the food we make skills or expertise • For hosts (locals) places other tourists usually go) food scenes from local Airbnb hosts users find restaurants when preparing for their trips dishes when reading food stories in the “stories”menu • It’s these invaluable pieces of personal knowledge that We all took turns to share our stories as well as we ate our • How could locals share their expertise or experience • each Airbnb host provide a guidebook for their city, including • customize the user’s travel plan by adding itinerary or signing Guidebooks aims to share, and that turn the experience of freshly made dumplings. with travelers? food and drink recommendations up for airbnb experiences eating with people into connecting with people. • not only know about a specific cuisine/how to cook a specific • How could locals whose passion for food want to • For hosts • change the “language” and “currency” • I think Airbnb website is more functional than its app. I dish, but also learn some history of a country’s customs/ design their experience for travelers to enjoy one • Airbnb helps hosts to design the experience step by step and assume that users are more likely to use laptop to plan for experience a different lifestyle. day food trip, cooking class or a typical market visit? provide a variety of resources their incoming trips than using the mobile. In the class I learned the basics of Japanese cuisine and learned to cooked delicious Ramen and Gyozas. • it is free • it is customizable • categories for recommendation of restaurants are interesting • Five ways Google Trips can help you enjoy your next vacation: • personalize tour guide and useful: “high-end dining”, “on a budge”, “lunch with a https://blog.google/topics/travel/five-ways-google-trips-can- • tapping the “magic wand” to automatically map out a half day view”, “classic coffeehouses”, “breakfast & brunch”,”sweet • save the restaurant in your lists:favorites; want to go; starred help-you-enjoy-your-next-vacation/ or a full day with suggestions for things to see and more treats”,”family-friendly”, “vegetarian-friendly”. The categories • Inclusive service that requires users to use their gmail account places; + new list (create your own list, very customizable), • https://blog.google/topics/travel/ nearby sights. Each tap of the wand gives a fresh set of are varied for different cities. For example, “viennese cuisine” • users cannot search for a specific restaurants, and they can and users can find these restaurants in their lists in “saved • https://blog.google/topics/travel/see-more-plan-less-try- • People who like to explore new/local • Personalized activity/ ideas based on • 74% of travelers feel the most stressful aspect of nearby attractions • Selected the book trip - Choose Food for vienna, “trattorias & osterias” or “Iconic expresso bars”, only browse the app to find where they plan to eat places” features google-trips/ • Recommended day plan are impractical things when traveling the time, place, and weather travel is figuring out the details. • “Food & Drink” feature gives users a basic overview of the & Drink - Check what’s the “local “Gelato & cake” for Milan. • Limited food pictures and reviews • Automatically maps out a half day or a full day with • Google trips does not allow users to search for a specific • Recommended day plan are not flexible, attractions are either • People who prefer make a plan before • All trip information and reservation in • when traveling in a new place, people have a limited city’s food and local specialties, and suggest popular specialities” - Choose “top spots” - • overview of food & drink in a specific city is very useful: get a • Why only top review? suggestions for things to see and do. restaurant or cuisine that makes it different from Yelp. Google not easy to change or remove Google Trips travel on app access to the WIFI and data. restaurants based on different categories Select a category - Choose the basic understanding of the food • The showing reviewing is too long.. • Gather all travel information/reservations from Gmail and trips is the travel planning tool instead of being a ”go-to” • Not all the attractions are available for the day plan • People who like to use mobile device • Offline mode • Complicate travel plan • providing useful information, such as directions, opening restaurant • two view modes: map with restaurant spots or listing of • No food menu Inbox, then organizes it automatically. resource like Yelp. • Pulling reservation from gmail is not always stable as travel reference and guide • Recommend the near location • Unconnected travel sources hours, ratings and reviews restaurants • No way to search the restaurant within the app, causing • Offline mode • I like how it describe its categories which distinguishes • find restaurants near and far • Automatically maps out a half day or a full day with limited choice on restaurant • Overview of the current location/ neighborhood Google Trips from food searching apps. Food choices for • find travel details like reservation and confirmation numbers in suggestions for things to see and do. • One sentence to describe the restaurant travelers are different from residents, that says, travelers have one easy app. • Gather all travel information/reservations from Gmail and different needs for food than locals. • the entire app is available offline Inbox, then organizes it automatically. • emphasize “local”, some features like “local favorite” • Offline mode • Overview is very helpful • Content and layout tailored specially to different cities • Content and layout tailored specially to different cities • Top things to do in the located city • Top things to do in the located city • Connect with social media account • Connect with social media account • Deal restaurants and sightseeing list • Deal restaurants and sightseeing list • “Latest time to make reservation” • “Latest time to make reservation” • “问路卡！！！” translation card with address • “问路卡！！！” translation card with address • Recommend dishes with name and images • Recommend dishes with name and images • Discover new things • Quick review abstract/access button • Too many notification and promotion • Travelers who want to explore • No English language version • Quick review abstract/access button • Capture your lifestyle • Review showing how much they spent • No foreign language, no English version sightseeings and restaurants N/A N/A • You solved everything • “问路卡” could have more polite words, “would you mind..” • Review showing how much they spent N/A ⼤众点评 • New feed push • One sentence overview of restaurant • App size too big • One sentence overview of restaurant • Deal notification • Options to choose “Reviews/Reviews with images” • Options to choose “Reviews/Reviews with images” • “Local recommend restaurant” tag in sorting function • “Local recommend restaurant” tag in sorting function • Local food on the top with how many people recommend • Local food on the top with how many people recommend • Tax return tips during travel • Tax return tips during travel • Gif animation on top banner • Gif animation on top banner • Recommendation card on home screen • Recommendation card on home screen • Using card metaphor as single post • Using card metaphor as single post

• Information tagging on the image • Customized emoji!!!!!! • Reviews and social rich element • Have to search specific food • People who want sharing(show off) • Information tagging on the image • It’s more like Google for travel • Topic engaging sharing and social • No translation their item and experience Search specific food information - look • Engaging post, images and reviews • It is engaging user to buy and try stuff that has been posted • People who want to know specific review about an • A platform for sharing experience and item with related • Travel guide inside • Cannot search within the Topic • People who want to know specific N/A food post info and review - try to find • Using card metaphor as single post on the app 4.9 review, I have nothing to say ⼩红书 experience or item information • Engaging post, images and reviews • You have to abstract info about food from lots of words in the review about an experience or item restaurant info • A good camera feature with specific filters • Using machine learning as first intro page for more • Customized emoji!!!!!! post • It might be a very good source to find out good review instead customized content • Integrate merchandise purchasing • Only good reviews, no bad reviews of bad review • Using card metaphor as single post • curated content by Zagat’s editors • cannot share each list in “City’s Best”, but can share each • Home Page has Zagat Recommended Lists (seattle’s best for restaurant to others group dining, best restaurants near the space needle), Top • confused about using a line with Zagat’s logo to separate Ratings for restaurants Zagat Picks Near You content in each restaurant’s page (i though it’s the timeline or • Get notified about new restaurant openings It’s really refreshing to have an app like this that gives me • City’s Best is very well edited and curated content, such as the visualization of rating) • Ratings for three different aspects: food, decoration, and curated ratings of only the best places • find restaurants nearby based on your • where to eat? Best Sushi Restaurants in Seattle, Hottest, Newest • the caption of the picture is about the user’s name (who service (Zagat) • provide different rating for different aspects (food, decoration, • recommend nearby restaurants baed on users’ location and people who are restaurant lovers time and location from Zagat’s • what my annoyingly capricious appetite desires? • save a list of restaurants/places you want to go uploads this picture) not about the name of name • also suggests Rating from Google Maps (good for service)make the reviews of restaurants more objective and One would think migrating from hard cope guides to electronic the time of day people who want to explore nearby new N/A recommendations • How to discover nearby restaurants and get most • also save lists on “City’s Best” • do not provide filters for google reviews comparison) dependent versions would make finding things easier but that would be ZAGAT • the content is carefully curated—reviews are vetted by Zagat restaurants • search for a specific restaurant you are relevant information? • provide contact information, location, menu, (reservation) and • menu provides some pictures, but it does not show names of • each article in “City’s Best” provides a list of restaurants you • compare ratings from different app, Yelp? Zagat? Google WRONG. It is impossible to find anything unless you are editors in order to convey dependable restaurant reviews looking for google reviews for each restaurant dishes might try, description/introduction of each restaurant quotes Maps? interested in looking at what Google thinks is..”the best” • obvious visual cues “News!” for new restaurants on the list • make reservations only for a limited number of restaurants via from users’ reviews. Also suggest what to order in this • link to other apps, like Google Maps (directions), OpenTable OpenTable specific restaurant. do not provide a complete list for a specific cuisine, only (reservations), Zomato • when clicking on the menus for some restaurants, it’s directly suggest one or two of these • turn to the webpage of Zomato, very confused

• I do not like this app’s color palette • users are forced to review the restaurants • select how many people and time • choose a preferred timeframe and the user will get a • suggest walking or driving time but do not suggest distance instruction on how to search on • where to eat • do not provide any information about the status people who love restaurants but hate • search or choose a certain restaurant • automatically suggest restaurants and it available time based notification via email when a table becomes available • show the replicated information twice, such as price in the restaurant name and how to filter on • what’s the availability N/A N/A • attempt to complete a reservation for a time slot and then ten Resy hassling for reservations • choose a time on the user’s current location • provide some useful tips, such as the dressing code, same page restaurants to find what the user wants • how to make the reservation tell you it is no longer available • make the reservation reservation in advance • only provides four pictures for a certain restaurant • i have never actually gotten a reservation • do not show the menu and link to the official website Search restaurant - Select the restaurant • Quick showing location information and contact information • People who already know where to go • Want to know restaurant location and information at • It is all from yelp N/A - get connect to Yelp - Browser the food • Showing restaurant closed to the current location N/A N/A • No reviews available for native IOS app Apple Maps • People who need a quick food a glance • Limited images and no reviews on preview page from map picture - Find menu picture • Convenient to use when using the map for navigation • Provide the menus for some specific restaurants, but the • tap time of meal, such as breakfast, lunch and dinner, and layout of these menus are terrible. And the menu does not • get a ride with Uber • search a specific cuisine or restaurant or tap the “breakfast”, then suggest nearby restaurants suggest the price for each dish • “saved”,”liked”as the filters “lunch”, “dinner”, “coffee & tea” to get restaurant • track of all the restaurants users go, and other users cannot • While the tips written by users are short, the tips are literally • do not know where to go and what to eat near a • More filter-Places(you’ve been, you haven’t been, you saved, • we can consider different factors that influence how people recommendations based on your current location be able to track this history not different from reviews in other food apps. users who want to explore places to eat • discover restaurants near users’ user’s current location you liked, on lists you’ve made or follow, recommended by select restaurants when thinking about the filters, such as • make lists to save restaurants you want to try • “draw” on map to define the searching area, and then it would • Some photos taken by customers do not suggest the name of N/A Foursquare nearby their current location current location • discover restaurants when traveling to unfamiliar people you follow), good for”groups, working, singles, dates”, “popular with visitors”,”not a chain”, “recommended by people • track a history of the restaurants users have been suggest restaurants within this are this specific dish. Users cannot figure out what it is when cities abroad features “accepts credit cards, happy hour, live music, not a you follow” • Follow other users and discover the dining experience with a • location, price, opening time are the main filters for finding the looking at these photos. chain, outdoor seating, parking, popular with visitors, take- variety of tips restaurants (location is the most important one) • can only be used when we turn on the location services, out, takes reservations, wi-fi” obviously, this app is not designed for travel planning • filters are overlapped and too many choices in “more filters” • Campus favorites feature • clear and diverse categories (local restaurants, fast food favorites, a specific dish or cuisine) • see the booking fee and an estimated delivery time for each restaurant before ordering; notify users when the delivery fee is higher • clear categories for the menu, also it’s easily to be discovered • order food online, and deliver to the certain address easily; (recommendation most popular food for each restaurant) • time constraint: do not have time to cook; hungry • Suggest the particular dishes other customers have ordered search for a specific restaurant, cuisine— • simply tap to order and pay • providing different menus for a particular serving time for users for all age groups with different and run late to class in “place order” page • it is very easy for users to place the order, especially the food delivery read the menu while choosing the items • delivery address, an estimated delivery time, and the total breakfast, lunch and dinner • filter for the homepage is not very discoverable N/A Uber Eats dietaries • individual preference: lazy to cook; want to eat a • delivery details: drop off options—deliver to door or pick up green button for placing the order is very obvious —place the order—track the order price • select a specific size, dishes, drink, flavor to customize the specific dish but do not want go out to eat outside • know when the order will arrive with real-time tracking meal • tapping the button to placing the order easily • real-time tracking: restaurant is preparing your order; the driver is on the way • personalize your delivery time: ASAP or schedule a particular time for delivery • filter by sort (recommended; most popular; rating; delivery time); price; dietary(vegetarian, vegan, gluten-free) • eat out while saving time by ordering food ahead • automatically show nearby restaurants arranged by distance • filter by price, neighborhoods, cuisines • after selecting the filter, the bottom button will suggest how • dining out for busy restaurant lovers many restaurant will match your expectation https://medium.com/@stasmatviyenko/5-best-things-about- • people who hate waiting a while to be • suggest “most popular “,”appetizers”, “mains”,”sides”,”drinks” eating-out-for-lunch-c5b2f08c6391 seated with professional pictures on the menu https://medium.com/@allset • busy people who do not have time to • How to improve the experience of eating out overall, • customize the dishes by selecting spice level, a specific type, Online Reservations & Pre-Ordering: New Technology to Boost • pay low cost for making reservation and order at-a-spot for eat at the restaurant during the • find nearby restaurants/search for a especially compared to takeout? • discover select a restaurant size sauce level, topping add-ons, crunch add-ons or typing • did not realize that i should tap twice to type special • invite friends to order and split the bill with other people Restaurant Revenue amid Tumbling Sales some restaurants workday lunches specific restaurant or cuisine • How to enjoy the dining experience at the restaurant • set a time special instructions. Selections are varied depending on instructions in the window (network effects) https://blog.allsetnow.com/online-reservations-pre-ordering- • menu on the app does not list the full menu available at the • People who living in big cities want • set a time the user will arrive at the without waiting? • read the menu and order food ahead different dishes. • text of distance, like how many miles, is so small wait-free dining app • provide menu with food pictures new-technology-to-boost-restaurant-revenue-amid-tumbling- restaurant Allset their trip to restaurants to be more restaurant • How to save time and enjoy for workdays lunches? • pay and book the table in advance • suggest “vegan, vegetarian, daily free, gluten free” and flavor • Allset only provides its service for a couple of cities in U.S. • use Apple Pay in-line sales-89287b444529 • limited time frames to order food at certain restaurants (eg. efficient • select the food on the menu • How to reduce waiting time for the food? • invite friends to a meal and no need to split the check (the such as “spicy” in the description of food, very clear and [limited locations] • give special instructions to the kitchen to customize the meal People Don’t Want Something Truly New, They Want the Familiar 11am-4pm) [Allset is updating all their restaurants from • families with young children • pay in advance to make the reservation • How to avoid splitting the bill when hanging out with meal is really when the user arrives) informative Done Differently. limited time to all-day service, same with menu] • tourists who want to enjoy the meal friends? • track the past and upcoming order history https://medium.com/startup-grind/people-dont-want- and quickly return to explore • invite friends to your table-let friends order and pay something-truly-new-they-want-the-familiar-done- • companies that want to coordinate separately by clicking on the plus button, then friends will get differently-7648f24f8fe7 team lunches a text message • can choose multiple friends in the same time • provide “counter service”, which means simply ask for the Allset order at the counter and grab any available; the meal will be packed to go if there’s not table available • provide explore, driving, transit, navigation maps to better highlight the information most relevant to each experience • find and discover reservations • provide general categories, including breakfast, lunch, coffee • decide on the restaurant to go with reviews, ratings, and and dinner pictures of foods and interiors google maps vs. apple maps • also provide the sub-categories after tapping into one of Google My Maps • find the restaurant • where to eat • plan the visit and see menus, make reservations, and find • use icons to help users quickly identify what kind of point of https://www.justinobeirne.com people who want to discover and find theses general categories, for example, under the dinner • easily create custom maps with the places that matte to you, • look at the necessary information • how to make a decision on the restaurant when places are typically busiest interest they are looking at restaurants and know about information N/A category, it suggests “best dinners”, “cheap eats”,”best N/A eg. add photos and videos to any place Google Maps • get the directions and the navigation • how long should i get there • real-time traffic updates and provide estimated arrival time • it is easy to find a specific type of destination, a restaurant or Google Maps gets a new look they need to get there dinners with kids”, “dinner nearby”,”where the locals • share and collaborate with friends by working together on information • what’s the real-time traffic • share your places and real-time location with friends a cafe by using different colors of icons on the map https://www.blog.google/products/maps/google-maps-gets- eat”,”group-friendly dinning”,”korean food”(specific cuisines) building your map • save restaurants and create lists of favorite restaurants and new-look/ or “takeout”, “vegetarian-friendly spots” under the lunch share with friends category • provide offline Google Maps • offer other options for users to check out, like healthy eating, chinese food, bakeries, BBQ joins For hosts • provide a nourishment credit to hosts of $15 per person with a maximum of $150 per dinner • Coach each host • Offer various events where the community comes together to learn things such as cooking, challah baking, cocktail making, and ritual facilitation. • Guests who look for Shabbat dinner Guest: search a dinner—review the • provide a platform for both hosts and guests to experience an How to host, share or find Shabbat dinners with • provide financial support for entrepreneurial hosts • Hosts who want to welcome people to N/A information—request a seat unique Shabbat dinner on Friday N/A N/A N/A N/A Onetable people? • offer a welcoming space for multiple, individually hosted a Shabbat dinner at home • connect with new people, new places and new traditions dinner For Guest • find and search a Shabbat dinner in the city • click a specific Shabbat dinner hosted by someone else by requesting a seat provide event details, including cost, dress code, wine and drink • message host • create a restart discovery process unlike anything currently • use local favorites (through a total count of points) instead of available reviews and 5 star rating • only locals can vote for their favorite in each category • integrate gamification to their design—milestone. They can • remove reviews and one-to-five ratings contribute to more points for each place they like with the people who are finding their city’s best How to discover the best place to eat and drink in an N/A N/A • reshapes the way people decide where to eat through a increasing time of going out and checking in (create a sense • categories are limited N/A N/A N/A Taste places to eat and drink easy and quick way? positive exchange: favorite of leadership) • their points for each vote will increase based on how • check out friend’s favorites to even find a new place frequency they go out and check in different restaurants and • create community in a city through commonality (check other coffee shops in their city users’ activities in a city)