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Home , Harry Wismer, KBQB, Nash (brand), WCSR, WEIO, WJPD

NOVEMBER 17, 1947 PRICE 20 CENTS

AT LAST

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FOR THE WHOLE STORY TURN TO PAGES 36 & 37 KMBC KFRM of Kansas City for Kansas Farm Coverage FREE & PETERS, INC. oe-) STAR ATHLETE AL MIDWEST'S FIRST RADIO SPORTS AUTHORITY AND ... KRRT HAS HIM! COUPPEE His rich all-around athletic experience and background gave "Iron Man" Al Couppee an immediate, tremendous radio audience. Al quarterbacked Iowa U's famous Iron Men team of 1939 NEW KRNT starred on three top Navy Training School grid teams ... was recent Washington Red. SPORTS DIRECTOR skin stalwart , .. a 1942 Golden Gloves champion. Add him to the growing parade Al Couppee knows the game -ALL games. Mention any sport and he's starred in it- amateur, of pro and semipro ... football, basketball, baseball, boxing, swimming, track, hockey. AND - highly Hoopered KRNT personalities. On the air as in athletics Al Couppee is convincing!

MEN WHO KNOW SAY: "KRNT and Al Couppee are very fortunate. I've "Al Couppee is so well informed about the fine always considered Al a young man of exceptional points and techniques of all games that he'll give . Al Couppee, one of America's great football ability. Am confident he will do a swell job." his audience accurate, interesting accounts. Will players, certainly should be one of America's best be a pleasure to work with him and say 'he repre sports announcers." EDDIE ANDERSON, Head Football Coach, U. of Iowa sents the Register 8 Tribune station'." HARRY WISMER, ABC Network SE( TAYLOR, Sports Editor, Des Moines Reg. 8 Trib.

Sorry -Mr. Timebuyer -No Play-by-Plays Available ... They're Under the Year Around Sponsorship of The New Utica Clothing Company. But, ASK YOUR KATZ MAN about ANOTHER REAL BUY -Al Couppee's 10:15.10:30 P.M. Nightly Sportscast. KRNT KRNT is available with WNAX and WMT as the Mid -states Group. Represented by The Katz Agency. DES MOINES THE REGISTER AND TRIBUNE STATION nfulfillment of its duty to its New England home-town listeners, Yankee gives home -town coverage, day and night, to its own people in their hours of disaster. We cannot detail the "Firsts" and the ingenuity of our staffs in Boston and in our home -town stations, but our own people -our own listeners -know that our truly neighborly, helpful broadcasts were dedicated to their service. Like the home -town doctor, we served sincerely and conscientiously. We served as sympathetic neighbors, not as observers from afar or strangers come to catalog the sufferings in terms of Beats, Scoops and Boasts. We now dedicate our services to supplement the courage and resourcefulness of those areas hit hardest by the fires.

,4cceífecutee e:4 THE YANKEE NETWORK'S 7 «ttdatth«

THE YANKEE NETWORK, INC. Member of the Mutual Broadcasting System

21 BROOKLINE AVENUE, BOSTON 15, MASS. Represented Nationally by EDWARD PETRY & CO., INC.

Published every Monday, 53rd issue (Year Book Number) published in February by BROADCASTING PUBLICATIONS, INC., 870 National Press Building, Washington 4. D. C. Entered as second class matter March 14, 1933, at Post Office at Washington, D. C., under act of March 3, 1879. Upcoming Business Briefly I Closed Circuit I Nov. 17: Hearing on TV Channel No. 1, FCC LISTERINE SIGNS Lambert Pharmacal Hdqrs., Washington. Co., St. Louis (Listerine) Friday signed con- UPCOMING MONEY GIVEAWAY case be- tract for sponsorship of CBS package show fore FCC may make WARL Arlington, Va., Nov. 18: AAAA Eastern Annual Conference, Abe Burrows. Quarter -hour program sched- show -cause case look like child's play. Station Waldorf- Astoria Hotel, New York. uled to start first week in January. Tentative in Southwest, to which mail privileges have spot may be Saturdays, 7:45 -8 p.m., but been denied on particular giveaway because Nov. 21: AAAA Central Council annual agency, Lambert & Feasley, New York, and Post Office Dept. regards it as out -and -out meeting, Hotel Drake, Chicago. CBS network still conferring on exact time. lottery, may find itself facing FCC revocation -cause proceedings, not milder show hearing. (Other Upcomings on page 100) CO-OP ADDS 10 Ten co -op sponsors added to Meet Me at Parky's, MBS, 9 -9:30 re- Sun., ANENT GIVEAWAYS, FCC apparently p.m., with sponsor list now "about 100," accord- gards them as next big issue. More and more ing to network. complaints being received, notably against are them newly licensed stations which using Bulletins 1948 EXPANSION American Petroleum in to attract audience. Inquiry may result Institute reappoints Sullivan, Stauffer, Colwell rule- making hearing, in which FCC might MEETING of Industry Music Committee, & Bayles, New York, to handle expanded 1948 essay to define type of prize contests that are clearing house for broadcasting and related advertising campaign. viewed as lotteries and therefore illegal. industries in fight against encroachments by AFM, scheduled Nov. 21 -22, at BMB head- HOTTEST TALK in television these days, quarters, New York. Planning Subcommittee JWT NAMES KUHL aside from NBC's forthcoming release of first to report recommendations on overall opera- CAL KUHL, producer of Campbell Soup's network rate structure, are conversations tions. Subcommittees likely to be formed to Club 15 for Ward Wheelock Co., rejoining among newspaper -owned TV operations, exist- handle various inter -industry problems. J. Walter Thompson Co., Hollywood, as vice ing and upcoming, for network of their own. president. Will promote Kraft Music Hall, Spearheading these explorations are New York PHILCO Corp. informed Federal Trade Com- relieving Ezrah McIntosh who returns to New News and Chicago Tribune, related McCor- mission Friday it would put immediate end York for executive assignment in radio de- mick- Patterson enterprises. Among other news- to "Sell 'N Win" campaign, which FTC claimed partment. paper -owned TV operations to whom matter was designed to induce sales personnel of has been broached (but with no determination) independent dealers to push Philco line to JOHN E. O'BRIEN, formerly with Ted Bates are Detroit News (WWJ -TV), Scripps -How- exclusion of others. As result, FTC closed two - Inc., has joined Ruthrauff & Ryan, New York, (Continued on page 110) week -old case without prejudice. as account executive. NAB Board Heeds Demand to Soften Code

DRASTIC action to adjust NAB Standards Basic objections centered around time limi- code to summer to permit redrafting and con- of Practice to practical operating problems tations in proposed code adopted by board at vention discussion was then advanced. of most stations appeared imminent as NAB Atlantic City convention in September. Prac- Sitting with board in code discussions were Board of Directors argued until midnight at tically all board members reported demand Harold Fair, NAB program department di- Friday meeting in Washington (see earlier in their districts for relaxing of time provi- rector; Ben Miller, assistant director; Merle board story page 15). sions. Jones, WCCO Minneapolis, chairman of pro- Final decision was expected Saturday as Informal opinion among many board mem- gram executive committee in charge of stand- board members, confronted by overwhelming bers was that setting of Feb. 1 as date for ards; Robert D. Swezey, MBS vice president industry demand for easing of code provi- actual operation of standards was premature. and general manager, chairman of committee sions, were unable to reach agreement after Though many months of careful preparation which drafted original standards; Ted Cott, morning, afternoon and late night debate. had gone into document submitted at Atlantic WNEW New York, chairman of special in- Board was not through with commercial City, it was conceded many provisions were dependents' committee which drew up own section Friday night but had tentatively ap- not realistic and that industry would not go code. proved many specific changes. along with that version. Morning debate was devoted to report of So heated was directors' debate that post- Several plans were submitted to abandon station reaction compiled by special board re-. ponement of effective date from Feb. 1, 1948 standards in favor of creed stating in general view committee (see separate story, page 110). until at least June 1 was considered certain. terms responsibilities of station operators. In afternoon individual board members each Best guess was that board would turn stan- These creeds were seriously discussed. Main spoke from five to ten minutes on reaction in dards back to drafting committee for rewrit- argument in their their districts. Without exception, they reported ing. behalf was that proposed standards deprived station owners of right many of their stations demanding softening of Board debate indicated it did not care to commercial provisions, or other portions, promulgate standards without to decide how best to serve public interest giving industry as they interpret laws and FCC rules. though general sentiment in favor of some chance to vote, feeling code that would be sort of code was indicated. ignored would be worse than no code at all. Tentative agreement indicated on proposal This discussion convinced many directors to cut out overall three -minute commercial Either industry referendum or vote at May that original Feb. 1 date was completely out 17 convention in Los Angeles was anticipated. limit in 15- minute programs, heart of docu- of question. Tipoff on extent directors had backed down ment. In its place board preferred three min- Though directors' utes plus station break announcement, with comments and exchanges from tough Atlantic City code was found in occasionally wandered off original no limit on length of such announcement. agenda fact that even some staunch advocates of that limits, . President Justin Miller gave every version were clipping its wings at every op- Changes in day -night single -program com- member and advisor full chance to submit portunity. Actual fears that many stations mercial limits favored by members. views despite fact that length of code debate would go broke if standards were too vicious Test motion to postpone effective code date threw action on budget, membership dues, were apparent among directors. indefinitely was rejected. Idea of deferring BMB and other subjects into Saturday. Page 4 November 17, 1947 BROADCASTING Telecasting The way rivermen gauge depth of Memphis 1 harbor is to watch the U. S. gauge on the

bluffs . . . Sales gauging is not so simple.

Time To Gauge Sales

Wouldn't it be a good idea to realign sales sights now ... take 1

a gauge of present and future prospects for immediate sales?

We suggest Memphis as an ideal market in which to change your thinking . . . for WHHM has changed the radio . . . and 1 marketing picture ... of the Mid -South's largest city.

1 WHHM 0 /fers 1 More listeners per dollar in Memphis 1 An audience that can't seem to stop listening 1 An advertising advantage that builds repeat sales

So whether you gauge sales by the cash register or by how many nice people you meet daily, use WHHM . 1

Represented by MEMPHIS, FORJOE & CO. H N TENNESSEE THE MID -SOUTH'S 24 HOUR STATION BROADCASTING Telecasting November 17. 1947 Page 5 Reap A Rich Harvest Pekl4hd Weekly by gredcuting P.blicetie.,, f... Executive, Editorial, Advertising and Circulation Offices: 870 National Press Bldg. 365 Days A Year In Eastern Iowa Washington 4, D. C. Telephone: ME 1022 IN THIS ISSUE . . , ( with WMT Los Angeles Gets NAB '48 Convention____ 15 White to Push Revised Radio Bill 15 Radio News -Kind Newspapers Carry 17 Radio Wages Per Employe High in U. S.__ 18 Second NORC Radio Study Launched 18 Petrillo Trial on Lea Act Charge Is Set 19 Edtorializing Tops NARND Agenda 19 Rising Costs Cut Radio's Net in 1946 20 Increase for 'Voice of America' Looms 20 Los Angeles Soap Co. Gives Radio Credit 25 WBAL Hearing to Run Into December 96 Boston to Washington Coaxial Opened__ 100 FCC Weighs Fate of TV Channel One____ 101 Bright Future Seen for Television 105

DEPARTMENTS Agencies 64 Our Respects to__ 58 Allied Arts 66 Production 68 Commercial 62 Programs 66 Editorial 58 Promotion 84 FCC Actions ____ Sid Hix 16 AAr-. 74 0,1047rible Icey In Public Interest_ 71 Sponsors 72 Management ____ 60 Technical 89 News 70 Turntable 70 Open Mike ____ 38 Upcoming 100

At Washington Headquarters SOL TAISHOFf Editor and Publisher EDITORIAL ART KING, Reneging Editor J. Frank Beatty, Rufus Crater, Associate Editors; Day in and day out there's a holiday Fred Fitzgerald, News Editor; Paul Fnlcomer, Asst. to the News Editor. STAFF: Lawrence Christopher. Jo Halley, Bob Luce, Joseph M. buying spirit in Eastern Iowa. You'll Sitrick, Mary Zurhoret; EDITORIAL ASSIST- ANTS: Yvonne Caldwell, Nancy Diehl, Grace Har- reap a rich harvest of sales and profits grove, Mary McCauley. Doris Sullivan. Eleanor J. Brumbaugh. Secretary to the Publisher. by telling your story to the prosperous BUSINESS WMT twins. Here in the twin markets MAURY LONG, Basins Manager George L. Dent, Adv. Production Manager; Tom -with the nation's highest income al- Stack. Harry Stevens. Eleanor Schadi. AUDITING: B. T. Taishof, Irving C. Millar, most evenly divided between city and Viola Sutherland. Jarm.- you'll find listeners with dollars CIRCULATION AND READERS' SERVICE BERNARD PLATT, Director to spend . . . listeners who have been Dorothy Young, David Ackerman. Pauline ArnoM. Warren Sheets, Chapelier Hodgson, Margaret loyal to WMT for 25 years! Gleason, Jeanette Wheelock. PROMOTION Ask the Katz Man. WINFIELD R. LEVI, Manager Betty Beckanetin. \'--'------.M11aYi. 's. tSC. NEW YORK BUREAU . 260 Park Ave.. Zone 17, PLaza 6-8855 ` / wXSiR\p0 -...ciana- EDITORIAL: Edwin H. James, New York /Mao,: . Florence Small, Irving Marder, Helen Spahn. I . 110VX1.1-SY \IiTa;.- ZSJtiN CQ.arnYYl ,00.v4.pv..s.",r Brace Robertson, Senior Associate Editor. .v4avnmAa¢s49 o ADVERTISING: S. J. Paul, Advertising Director; ll.l.. Martin Davidson. ° RWQll.11lGTCS.i CHICAGO BUREAU 860 N. Michigan Ave., Zone 1. CENtral 4118 Fred W. Sample, Manager; John Osbon. HOLLYWOOD BUREAU 6000 Sonnet Boulevard. Zone 28, HEmpstead 8151 CEDAR RAPIDS David Glickman, Manager; Ralph G. Tnchman, Patricia Jane Lyon.

The Station Built By Loyal Listener - TORONTO BUREAU ship . . . Now in its 25th Year! 117 Harbour Commission Bldg. ELgln 0778 James Montagnes, Manager. BROADCASTING Magazine was founded in 1981 by BASIC COLUMBIA NETWORK Broadcasting Publications Inc., using the title: BROADCASTING -The News Magazine of the Filth Estate. Broadcast Advertising was in 5000 WATTS 600 K. C. DAY AND NIGHT acquired 1982 and Broadcast Reporter in 1988. Reg. U. S. Pat. Office Copyright 1947 by Broadcasting Publications. /ea.

SUBSCRIPTION PRICE: S7.00 PER YEAR, 20c PER COPY Age 6 November 17, 1947 BROADCASTING Telecasting IT ALL STARTS HERE where the fishing's fine!

There's good fishing aplenty in the thousands of water courses throughout the Nashville market territory ... Fishing may be all these fresh water streams mean to the "compleat angler ". But for a complete picture of the market, just move downstream -past the great stock farms and numerous factories. Don't forget the barge trains or the TVA dams that give cheap, abundant power ... This diverse, water- dependent activity keeps employment high and buying income well over $800,000,000 yearly ... And they make the Nashville market a rich sales area for you. Cover it effectively-and at reasonable listener cost -over WSIX.

AMERICAN MUTUAL

5,000 watts 980 kc

NASHVILLE Represented Nationally by The Katz Agency, Inc. nunc 11111111

1 11111111 l III 11111111 WSIX gives you all three: Market, Coverage, Economy BROADCASTING Telecasting November 17, 1947 Page 7 The Sweeney and/htárth w

C, 4

COLUMBIA OWNED ) Represented by Radio Sales, the SPOT Broadcasting Division of CB originates at KNX

... so does Brooding With Brady

out in Southern California - where "stupendous" is considered faint praise - it takes a lot of showmanship to ring up sales. Smart time -buyers know that Southern Californians get sales -building showmanship on KNX - CBS in Hollywood - where programs aimed at local listeners get the same gilt -edged production as the 33 coast -to -coast shows KNX originates for CBS. For a case in point, take Brooding With Brady and The Sweeney and March Show. Brady is for KNX listeners only. Sweeney and March goes cross country for CBS. Mr. Brady rolls sleepyheads out of bed with a flick of his pixilated wit. Messrs. Sweeney and March make laughs come as easily as 7s on loaded dice ... Two comedy shows. Two audiences. One standard of production. The studios, sound effects, music and engineering that brighten the make -believe of Sweeney and March are all at the disposal of Brooding With Brady. It's a share -alike policy that adds network lustre to every local KNX program. For the showmanship that can make your sales campaign more successful in Southern California - call KNX. Or let Radio Sales tell you all about us.

K N X Los Angeles 50,000 Watts

4ew York, Chicago, Los Angeles, Detroit, Atlanta, San Francisco IT PAYS Feature of the Week

TO COVER EVERY YEAR the entire staff of 7. They were guests of Managing WSGN Birmingham has a party. Director Johnston and his wife THIS RICH That is, the entire staff attends ex- but at least three were there by cept two engineers and one an- courtesy of the friendly coopera- MARKET nouncer who are needed to keep tion which exists among Birming- the station on the air. ham radio stations. This year when party time came around Managing Director Henry EASTON, P. Johnston talked things over with his engineers, who are members of Rewarding IBEW and with his announcers. NEW IDEA for the promo- SELLING PA. He pointed out that the time for tion of sales for FM has been the annual party was approaching introduced by WFSS -FM, a and it would be necessary, as al- Coram, L. L, N. Y. station ways for three people to miss the not yet on the air. The station POWER party. is offering free time, when The staffers decided something it starts, to Suffolk County could be done about that. dealers selling the greatest Members of the IBEW appealed number of FM receivers or to other members of the Birming- FM tuners. First prize in ham union. The announcers talked the contest is 65 quarter -hour to their friends in the same trade programs, second prize is 39 at other stations. Result: Maury quarter-hour programs, Farrell, of WAPI took over the third announcing stint. John Cram of to seventeenth prizes are 13 WTNB and Vearl Cicero, of quarter -hour programs. All WKAX worked for the engineers. are over a 13 -week period. WSGN was on the air as usual And all entries not among but every member of the staff at- the winners will receive five tended the party, held at the courtesy spot announcements. Birmingham Country Club on Nov.

Sellers of Sales

HIS dominant interest is in on March 22, 1941, and for next the air. Professionally, it's five years he divided his time be- radio and television. Avo- tween this country, Alaska and cationally, it's aviation. That's a Europe. Starting out as a field quick summary of James Camp- artillery yardbird, he emerged as bell McCormick, radio and televi- a first lieutenant and liaison pilot. in the Nation's sion director of The Mayers Co., In May 1946 he joined his Los Angeles. present firm, The Mayers Co. His Radio first attracted Jim's at- duties as radio and television di- 12th Market tention as a graduate student at rector include time -buying and the U. of Southern California and production as well. As such he led to a paper entitled, "Economic oversees radio and television activi- Aspects of Advertis- ty of 11 Sears & Roe- ing by Radio." Upon buck Co. Los Angeles graduation in 1931, area stores in addi- he joined the Walter tion to radio of such CBS Network Biddick Co., Los An- accounts as Dad's geles-a firm which Root Beer, LB Hair 5000 Watts divided its interest Oil, Catalina Knit- (Established 1936) between servicing ting Mills, Penn - Day and Night accounts and repre- Zoil Co., Brownstein - senting stations in Louis Co. (Herndon procurement of na- Shirts) , Gordon's tional business. Bread Co. For the next eight A native of Ak- G. W. Grignon, Gen. Mgr. Ç pv. years Jim obtained ron, Ohio, Jim was A a diversified back- born April 16, 1909. 7 .. ground which ranged His family moved STEINMAN from writing copy, west in 1920 where STATION hiring talent and he has lived ever producing to servic- since. He was gradu- ing clients as an ac- ated from Los An- count executive. JI M geles High in 1926. WISN Sales Representative Then in 1938 when He received a BS in MILWAUKEE the Biddick Co. took over represen- Business Administration in '30 RADIO tation of Free & Peters on West and MA in '31 from U.S.C. Inc. Coast, he also devoted his time to A bachelor, Jim devotes his The Katz Agency, ADVERTISING national business for client sta- leisure hours to flying light planes. COMPANY tions. Badminton, squash and fishing take Natl. Representatives Early in 1940 he joined Associ- up remainder of his hobby slack. Now York Los Angeles Angeles, as ambition: Place first con- Chicago San Francisco ated Adv., Los an ac- Greatest count executive. Uncle Sam called tract for coast -to -coast TV sponsor. Page 10 November 17, 1947 BROADCASTING Telecasting ... Because it is tops in all the important elements that are so vital to distinctive, successful newscasting:

* ACCURACY * SPEED * VARIETY * HUMAN INTEREST * ENTERPRISE

From every standpoint INS is the most effective news source available to radio today. Swift, accurate, complete world -wide coverage is INS' stock in trade -with emphasis at all times on reliability through rigid adherence to the famous INS slogan: "Get it First, But -FIRST Get it RIGHT." And INS dispatches are all carefully written with an eye to sim- plicity, clarity, and conciseness -in a style that lends itself easily to newscasting. The widest variety of news and news- features, an abundance of illuminating background material, and an intelligent balance between news of regional, national, and global significance are additional outstanding features of the INS news report that help create fresher, more interesting newscasts day in and day out. That's why INS is a wise investment that pays dividends in peak listener interest.

"THE BEST NEWS SERVICE BUY FOR RADIO TODAY"

INTERNATIONAL NEWS SERVICE 235 EAST 4Sth STREET, NEW YORK 17, N. Y. DON'T HIDE YOUR ATTRACTIONS FROM THE OUTSIDE AUDIENCI

on the Pacific Coast!

*The outside Pacific Coast market is that vast area outside the metropolitan county areas in

which the regularly Hooper- surveyed cities (Los Angeles, San Francisco, Oakland, San Diego, Portland, Seattle and Spokane) are located. In 1946, retail sales totaled almost four billion dol-

lars in this outside Pacific Coast market. A C. E. Hooper survey of 276,019 coincidental telephone

calls proves that only Don Lee covers both inside and outside markets.

There's no controversy about radio coverage of the inside Pacific Coast audience (metropolitan areas of Hooper cities, which are covered by all 4 networks). But the long and the short of the

outside story is this: only Don Lee has adequate facilities to reach the big outside market, where 4,594,E of the Coast's 12,633,2oo people spent $3,736,889,000 in retail sales during 1946.

ONLY DON LEE offers 43 stations (more than twice as many as Network "A "; over three times as many as Network "B" or "C ") to do the job of INSIDE and OUTSIDE coverage.

DON LEE IS A BETTER BUY than any other Pacific Coast network because it delivers

MORE LISTENERS AT A LOWER COST PER THOUSAND radio families. (More than 9 out

of every io radio families on the Pacific Coast live within 25 miles of a DON LEE station.)

if you've a product to sell, don't skirt around a big potential market. Put your show on Don Lee, the only network with enough facilities to reach both the INSIDE AND OUTSIDE MARKETS on the Pacific Coast!

The Nation's Greatest Regional Network THOMAS S.LEE,President

LEWIS ALLEN WEISS, Vice-Prey. 6, Gen. Mgr. SYDNEY G AY N O R, General Sales Manager 5515 MELROSE AVE.,HOLLYWOOD 38,CAL. Represented Nationally by John Blair & Co. Oe 4

OW 14' BIRTHDAY PARTY 4HONOLÚ Lu ?

® Maybe it will surprise some of you agency men to discover that, EXCLUSIVE REPRESENTATIVES: in many of your clients' sales quotas, Honolulu rates as high as ALBUQUERQUE KOB BEAUMONT KFDM most "mainland" cities of equal or even larger population. And BOISE KDSH BUFFALO WGR that Honolulu therefore deserves at least the same radio cul- CHARLESTON, S. C. wCSc COLUMBIA, S. C. WIS tivation. CORPUS CHRISTI KRIS DAVENPORT WOC DES MOINES WHO Look it up and see! If you're right, you'll then be interested to DENVER KVOD DULUTH- SUPERIOR WDSM know that KGMB, Honolulu, has a lot of smart shows like FARGO WDAY FT. WORTH- DALLAS WBAP Happy Birthday -a daily request program featuring "Fritzie" HONOLULU -HILO KGMB -KHBC HOUSTON KXYZ and her piano, which gets a 3.2 Hooper, and bags full of mail. INDIANAPOLIS WISH KANSAS CITY KMBC LOUISVILLE WAVE Here at F &P we have a lot of ideas and suggestions for any MILWAUKEE WMAW MINNEAPOLIS -ST. PAUL WTCN advertiser who prefers Bull's -Eye Radio to scatter -gun radio. NEW YORK WMCA NORFOLK WGH Name the markets you want, and we'll get you the results you OMAHA KFAB PEORIA -TUSCOLA WMBD -WDZ want. How about now? PORTLAND, ORE. KEX RALEIGH WPTF ROANOKE WDBJ SAN DIEGO KSDJ ST. LOUIS KSD FREE & PETERS, INC. SEATTLE KIRO SYRACUSE WFBL Pioneer Radio and Television Station Representatives TERRE HAUTE WTHI Since May, 1932 TELEVISION: ST. LOUIS KSD-TV

NEW YORK: CHICAGO: DETROIT: FORT WORTH: ATLANTA: HOLLYWOOD: SAN FRANCISCO: 444 Madison Ave. 18o N. Michigan Ave. Penobscot Bldg. 406 W. Seventh St. Palmer Bldg. 633r Hollywood Blvd. 58 Sutter Street BROADÄSTIr NG .ECASTING

VOL. 33, No. 20 WASHINGTON, D. C., NOVEMBER 17, 1947 $7.00 A YEAR -20c A COPY Los Angeles Gets '48 NAB Convention bership last summer, but action had As the industry's meetings have might eliminate, for example, com- To Be Held in May; not been taken when the board re- grown in size, feeling has devel- plaints that the code did not recessed Thursday night. oped that scope of the convention ceive adequate consideration at At- Coast City Chosen In considering the convention, should be narrowed to national pol- lantic City. the board had before it the plan- icy matters. For the last fortnight Los An- Over Chicago ning committee's report in which Because of its geographic re- geles and Chicago have vied for the By J. FRANK BEATTY selection of a site was left up to the moteness from the Midwest and convention. New York and Cleve- board itself. The committee though, East, the Los Angeles meeting is land had been considered for a TEE 1948 NAB convention will not expected to draw the normal while, but Cleveland was dropped be held in mid -May at Los Angeles, number of broadcasters below the when it was found the auditorium first West Coast industry meeting top management level. Therefore, in that city had been booked since 1940 when San Francisco was Code Discussion the convention planning committee through desirable weeks in early the site. Probable date is May 17- may decide to curtail the workshop spring of 1948. Cleveland still is 20. and Other Late and technical phases at industry- in the running for the 1949 meet- Selection of the convention city wide gatherings and enlarge the ing, however, as are New York and was made by the NAB board as one scope of district and area meetings Chicago. Had Chicago been se- of the first acts of its three -day Developments at to cover program, technical, adver- lected for 1948, the proceedings meeting, which started Thursday. tising and small station topics in would have been held in the Stev- The decision followed a quick meet- NAB Board Meeting much greater detail. ens Hotel, a Hilton hotel, instead ing early in the morning by the of the Hilton's Palmer House, site Convention Sites & Planning Com- Final Authority ... Page 4 .. . of the 1946 convention. mittee. Final decisions, it was indicated, Though Los Angeles lacks the Responsibility for selection and will be up to the planning commit- central accessibility of some cities, planning of conventions was placed tee. sentiment has been strong for a in this committee by the board at is vested with the job of making With national conventions con- West Coast meeting. A committee its Sept. 20 meeting in Atlantic definite arrangements for the con- centrating on industrywide policy of Southern California broadcast- City. Chairman Howard Lane, vention. matters, such critical subjects as ers has been handling the area's WJJD Chicago, a board member, Trend toward a management Standards of Practice, music, bid for the convention. Its member- returned recently from an inspec- type of industry convention was in- ASCAP and BMB could receive ship included William J. Beaton, tion of San Francisco and Los An- dicated in the board's deliberations. more thorough discussion. This (Continued on page 108) geles as possible sites. He was accompanied by C. E. Arney Jr., NAB Secretary-Treasurer. The Los Angeles convention will be the first of the new series of White to Push His Revised Radio Bill spring conventions. The board had adopted a policy Discusses With President ington Post stations, WINX and previously for the FCC vacancy. of spring conven- WINX -FM, tions at its meeting in Washing- and former assistant He told BROADCASTING Friday that ton last May, with district and area About Coy, Roberson, to the late President Roosevelt. It he was not a candidate, and that is generally believed that President acceptance of the $10,000 post meetings to be held in the autumn. Clark for FCC - The Thursday board session cov- Truman intends naming Mr. Coy would mean a financial sacrifice. ered only convention and budget- FRESH from a trip to the when the regular session convenes Mr. Roberson is a middle- of -the- ary matters, aside from routine. White House, Senator Wallace H. in January, but no official word road Democrat. White Jr., of Maine, majority has been forthcoming either from Several Budgets Ready A former attorney of Missis- leader, said last Thursday he the White House or from Mr. Coy. sippi, his native state, Mr. Rober- Several budgets had been pre- hoped to have a revised version of J. Leonard Reinsch, managing di- son served as town judge of Pel- pared for board consideration, his radio bill (S. 1333) approved rector of the Cox stations (WSB ham, N. Y., an elective post, in ranging from less than the 1946 by the Senate Interstate Commit- Atlanta, WIOD Miami and WHIO 1931. He also in approximate $700,000 had served the to nearly tee at the special session which Dayton) who served as the Presi- Mississippi legislature, and had $850,000. It was obvious that the convenes today, with action at the dent's radio advisor since the vice practiced law board did not care to jump the presidential in New York prior to regular session which begins Jan. 6. days, also has been joining the FCC in 1934 under budget as much as $150,000, but mentioned, Senator White did not indicate but has never been an Paul D. P. Spearman, then general that many basic association func- whether President Truman favor- active candidate. tions were costing more money. In counsel and now his law partner. ed new radio legislation, but as- He served as president of the Fed- addition, the board desired to pro- serted a number of "radio Names Discussed vide funds for several expanded that eral Communications Bar Assn. in problems" had been discussed. He Upon leaving the White House 1939, and as chairman of the legis- operations. Wednesday, Mr. White said that The Thursday discussion sug- said he had talked with the Presi- lative committee of FCBA testified dent about the vacancy on the FCC the names of Mr. Coy, D. Worth in favor of the appellate and pro- gested that some NAB activities former might be deleted, created by the recent resignation Clark, Idaho Senator and cedural provisions of the White Bill especially in the part -owner of KJBS field, with a saving that might ex- of Chairman Charles R. Denny, San Fran- at the hearing last June. ceed $50,000. However, the board but that he made no specific re- cisco, and Frank Roberson, partner In an interview with BROAD- in was still in the midst of budget commendation. The President, Mr. the law firm of Spearman and CASTING, Senator White, who has discussion when it adjourned late White declared, expressed no pre- Roberson of Washington, were dis- been the Congressional communi- Thursday and had not made a final ference as to names mentioned as cussed with the President. He said cations expert for 30 years in decision on a new dues schedule. possible appointments. he had not recommended anyone. both House and Senate, asserted Several new dues schedules were In the forefront of discussion for Mr. Roberson, who served as as- that he had completed a "redraft" considered, in line with the amend- the chairmanship has been Wayne sistant general counsel of the FCC of his bill, and that a confidential ed By-laws adopted by the meni- Coy, radio director of the Wash- in 1934 -36, had not been mentioned (Continued on page 109) BROADCASTING Telecasting November 17, 1947 Page 13 ADAMS LEAVES FCC; OCTOBER PACIFIC HOOPERS WILL ASSIST DENNY DAVID C. ADAMS, assistant to FIRST 15 PROGRAMS the general counsel of FCC, re- No. of signed last Wednesday to become Program Stations Sponsor Agency Year Ago assistant to former Chairman Hooper- Hooper- Posi- Charles R. Denny in his new post ating ating + or - tion of vice president and general coun- Jack Benny * 6 American Tobacco Foote, Cone d Belding 28.7 33.4 -4.7 1 sel of NBC. His resignation was 28.4 26.2 +2.2 2 Bob Hope 6 Pepsodent Div. Lever Bros. Foote, Cone & Belding effective immediately. B & W Tobacco Russel M. Seeds 27.8 22.4 +5.4 8 Red Skelton 6 who Walter Wlnchell 12 mos.) * 6 Andrew Jergens Robt. W. Orr Assoc. 24.7 23.4 +1.3 6 Both Mr. Denny, resigned Screen Guild Players 5 R. J. Reynolds Wm. Esty S. Co. 22.8 17.6 +5.2 10 effective Oct. 31, and Mr. Adams Fibber McGee & Molly 6 S. C. Johnson & Son Needham, Louis, Brorby 21.7 25.3 -3.6 3 will enter their new duties Dec. 1. Fred Allen 6 Standard Brands J. Walter Thompson 20.0 24.2 -4.2 5 Mr. Adams, 34, specialized in Charlie McCarthy 6 Standard Brands J. Walter Thompson 18.7 21.7 -3.0 9 common carrier matters during his Eddie Cantor 4 Pabst Sales Warwick & Legler 18.1 22.7 -4.6 7 service at FCC, which started in J. Walter Thompson 17.7 17.5 +0.2 11 Radio Theatre 5 Lever Bros. 1941. Denny Eversharp The Biow Co. 17.4 15.8 +1.6 16 He assisted Mr. Take It or Leave It 6 throughout the International Tele- Amos 'n' Andy 6 Lever Bros. Ruthrau8 & Ryan 17.0 15.1 +1.9 18 Adventures of Sam Spade 6 Wildroot BBDO 16.6 10.7 +5.9 44 communications Conferences which Truth or Consequences 6 Procter & Gamble Compton Advertising 15.1 14.3 +0.8 24 the then -chairman headed at At- Bing Crosby 6 Philco Hutchins Adv. Co. 15.1 25.0 -9.9 4 lantic City last summer. He was chief rate counsel at the time of his appointment as assist- * Includes first and second broadcasts. ant to the general counsel last Jan- uary, and formerly headed the In- ternational Telegraph Section of Plans TV Show the Law Dept., and the Internal WRGB PLANS TO START Alemite Discs Chevrolet Services Section. He was a mem- COMMERCIALLY DEC. 1 ALEMITE dealers are currently On Royal Wedding Day ber of the U. S. Delegation to the sponsoring a series of recorded GENERAL MOTORS Corp.'s Chev- Moscow Five -Power Telecommuni- WRGB General Electric video sta- five -minute sports programs over rolet Division, will sponsor a half - cations Conference in September tion in Schenectady, will commence local radio station throughout the hour video program including a and October 1946 and was a U. S. commercial operation Dec. 1, Rob- country on a cooperative basis. Re- film of the life of Princess Eliza- observer at the London meeting of ert S I Peare, GE vice president in cordings for the series, which fea- beth of England and last- minute the CCIT last November. During charge of broadcast activities, an- tures Jimmy Conzelman, coach of photos of her marriage to Lieut. the war he served in the Army from nounced last week. Station will Chicago Cardinal professional foot- Philip Mountbatten on Nov. 20, 1943, first with an anti -aircraft bat- take video network programs from ball team, are being furnished to day of the wedding, on WFIL -TV talion and later, as second lieuten- NBC in addition to its own local dealers without charge by Stewart - Philadelphia, WMAL -TV Wash- ant, in military intelligence work programs, and will be represented Warner Corp. Thus far 58 dealers ington and WMAR Baltimore. in Washington. nationally by NBC National Spot in 22 different distributor terri- Film is a British Information Mr. Adams is a native of Buffalo. Sales Dept., which also acts as tories are carrying series of 39 Service movie, made available for He received his A.B. degree from representative for WGY Schenec- broadcasts. television use here through United the U. of Buffalo in 1934 and his tady, GE's AM station. Press, and the video package was LL.B. from the law school there in Rate card, dated Dec. 1, shows produced by Paul Mowrey, ABC 1937. He practiced law in Buffalo from 1937 the station's rates as $210 for 60 Renews Waring director of television, who arranged to 1941. for the showing and sponsorship of minutes, $131 for 30 minutes, $105 MINNESOTA VALLEY Canning the film with Campbell-Ewald Co. for 20 minutes, $91 for 15 minutes, Co., Lesueur, Minn. (canned vege- Household Finance Plans 10 minutes, $53 for five of Detroit, agency for Chevrolet. $78 for tables) Jan. 16, 1948, renews for HOUSEHOLD FINANCE -minute features will Corp. minuties. One 26 weeks Friday segment of Fred through Levally Inc., Chicago, has in be accepted as participations Waring Show, on 160 NBC sta- Ad Council Names signed Charles Collingwood, CBS variety-type programs at the five - tions, Monday thru Friday, 10:00- THE ADVERTISING council has news commentator and reporter, to minute rate and 20- second spots, 10:30 a.m. EST. Agency is Leo announced appointment of Adver- take over its Pacific coast network limited to time, weather and serv- Burnett Co. Inc., Chicago. Tuesday tising Assn. of the West as its news spot beginning Dec. 18. Col - ice announcements, at $42. How- and Thursday segments are spon- official far western representative, lingwood will be on nine CBS coast American Meat Institute, in an attempt to increase coopera- ever, a sticker affixed to the card sored by stations Tuesday, Thursday and while Monday and Wednesday pro- tion between the two organizations Saturday, 5:30 -45 p.m. James states that these rates will be sub- grams are heard sustaining. in public service advertising. ject to a 50% introductory dis- Cominos, radio director and vice president of Levally, count until. April 1. is now on West Coast setting up promotion Rates include charges for trans- for show. mitter and studio facilities and handling for motion pictures. Re- hearsal rates are $25 a half -hour CALL LETTERS OF KPO for live programs, $10, up to 15 ARE CHANGED TO KNBC minutes, for live spots. FOLLOWING the pattern set by Shortly after Dec. 1, WRGB will the New York network keys in install a newly designed video an- changing their call letters, NBC's tenna and new transmitting equip- application to change the call let- ment which will increase the sta- ters of KPO San Francisco to tion's present coverage. KNBC, was approved by FCC last Wednesday. KPO General Man- ager John Elwood said the change would probably be made in two Kellogg Changes weeks' time. KELLOGG Co., Battle Creek, KPO started operations in April Mich., due to changes in advertis- 1922 as a 100 -watter, owned by ing plans, effective Dec. 26, will Hale Bros., department store chain. In 1925 half interest was sold to discontinue Superman, 5:15 -5:30 the Chronicle, morning daily. NBC p.m., five times weekly on MBS. bought the station in 1933. It has Drawn for BaoancasTING by Sid Hix Agency is Kenyon & Eckhardt, been operating on 50 kw since New York. "The new chairman found this and forwarded it." 1932. Page 16 November 17, 1947 BROADCASTING Telecasting What Kinds of Features Do the Newspapers Carry? RADIONEWS

By ED JAMES towns of 25,000 to 50,000 read it. by NBC to influence radio news The network's research depart- THE most comprehensive as- The NBC analysis, based on 106 readership; 40% of the men and ment, headed by Hugh M. Beville sessment to date of newspaper Continuing Studies of Daily News- 53% of the women read radio news Jr., concluded that there was a interest in radio news was paper Reading by the Advertising in papers featuring 10 or more "direct relationship between the of space devoted to radio completed last week by BROAD- Research Foundation, found that radio stations, while only 26% of amount women "pay of news and its readership." Radio CASTING which conducted a survey significantly more at- the men and 36% the women two columns in of the 1,546 daily papers in the tention to radio news than men." read it in papers mentioning from news of more than NBC found that 38% of the men two to three stations. length "stopped 47% of the men U. S. the women," NBC re- Nearly 85% of the newspapers readers of the newspapers studied The NBC analysis also pointed and 60% of polled reported they read radio news, but 48% of the out that newspapers which carried ported. Only 27% of the men and that carry women were stopped some kind of news. Virtually women read it. both logs and radio columns en- 44% of the radio by radio news of less than one all papers in cities of 50,000 popu- The number of radio stations joyed higher radio news readership lation or more regularly carry listed in newspaper logs was found than those carrying logs only. (Continued on page 95) news of radio. Major points of information disclosed by the survey were: EXTENT TO WHICH NEWSPAPERS FEATURE RADIO NEWS 1. Station or program listings are carried by all papers which Population of Cities In Which Newspapers Are Located feature some kind of radio news. Over 250,000 to 100,000 to 50,000 to 25,000 to 10,000 to Less than Slightly less than 30% carry spec- 1,000,000 1,000,000 250,000 100,000 50,000 215,000 10,000 Total ial "fan" or radio news columns. 1. EXTENT TO WHICH NEWSPAPERS CARRY RADIO NEWS Most columns of this kind are lo- Newspapen carrying some type of radio news 100.0°,¢ 100.0% 100.0% 100.0°x, 92.0% 81.4%. 56.9% 84.9% cally edited; syndicated columns Newspapers which do not carry any type of 8.0 18.6 43.1 15.1 are few. radio news 2. More than 26% of the papers Total 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% carrying radio news felt that gen- (Total Daily Newspapers Responding) (7) (20) (38) (33) (50) (113) (51) (312) in eral interest radio had increased 2. TYPE OF RADIO NEWS CARRIED in recent months; slightly more What type el radio news does vow paper carry? than half thought interest had re- (a) Station or program listings 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% mained the same, and only 13.6% (Total Daily Newspapers Carrying Some Type of (7) (20) (38) (33) (46) (92) (29) (265) felt it had decreased. Radio News) 3. 26% of the papers carrying (b) Radio news or "fan" columns which are: Locally edited 71.4% 87.4% 62.5% 75.0% 60.0% 81.8% 66.7% 73.4% radio news reported increases in Received through syndicates 28.6 6.3 31.2 25.0 20.0 9.1 33.3 20.3 the amount of space devoted to the Both locally edited and received through ... 6.3 6.3 20.0 9.1 6.3 syndicates subject in the last six months; 68.7 % said space allocations had re- Total 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0%. 100.0% (Total Daily Newspapers Carrying Radio News or (7) (16) (16) (16) (10) (11) (3) (79) mained constant, and only 5.3% re- "Fan" Columns) ported decreases in space. (c) Percentage of newspapers featurine some type 100.0% 80.0% 42.1 % 48.5% 21.7% 12.0% 10.3% 29.8% 4. Nearly half of the papers of radio news which corn both station or program listings and radio news or "fan" carrying "fan" or radio columns columns. started them within the last two (Total Daily Newspapers Carrying Station Listings (7) (16) (16) (16) (10) (11) (3) (79) years. and Fan Columns) (Total Daily Newspapers Carrying Some Type of (7) (20) (38) (33) (46) (92) (29) (265) 5. Few papers which do not now Radio News) have such columns intend intro- 3. INTEREST IN RADIO NEWS ducing them in the future, 90.2% do Has Interest in radio news: reporting they not plan the Increased 16.7% 45.0% 22.8% 23.3% 28.6% 28.1 % 11.1 % 26.1 % addition of such features. Remained the same 50.0 45.0 60.0 66.7 57.1 46.1 55.6 53.5 Decreased 16.7 10.0 8.6 6.7 4.8 18.0 29.6 13.6 Depends on City Size Don't know 16.7 8.6 3.3 9.5 7.8 3.7 6.8 The survey, analyzed by city -size, Total 100.0%* 100.0% 100.0% 100.0% 10.00% 100.0% 100.0% 100.0% (Total Daily Newspapers Carrying Some Type of (7) (20) (38) (33) (46) (92) (29) (265) disclosed that population concentra- Radio News) tion influences newspaper handling of radio news. Generally, large -city 4. SPACE DEVOTED TO RADIO NEWS Within the past sit months has the amount of space newspapers carry more radio news devoted to radio news: than do smaller -city papers. The Increased 15.0% 21.1% 27.3% 34.8% 29.3% 20.7% 26.0% number of Remained the same 100.0% 85.0 76.3 69.7 58.7 62.0 75.9 68.7 papers devoting space 2.6 3.0 6.5 8.7 3.4 5.3 to the subject diminishes as the Decreased size of the city wanes. Total 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% (Total Daily Newspapers Carrying Some Type of (7) (20) (38) (33) (46) (92) (29) (265) City size was also noted as a Radio News) factor in another analysis, con- 5. LENGTH OF TIME "FAN" COLUMNS HAVE ducted by NBC several months BEEN CARRIED ago, of readership of radio news If your paper now has radie news, "fan" column in newspapers. In that study it or column of criticism, in what year was it started? was found that an average of 46% Prior to 1936 60.0% 37.4% 25.0% 9.0% 11.1% 22.1 % Between 1936 a 1940 12.5 12.5 27.3 50.0% 11.1 33.3 % 19.1 of the men and 58% of the women Between 1941 a 1945 20.0% 18.8 6.3 18.2 22.2 33.3 14.6 1946 20.0% 12.5 37.4 36.4 25.0 22.1 readers of papers in cities of 1947 .. 18.8 18.8 9.1 25.0 55.6 33.3 22.1 1,000,000 or more population read radio news while only 16% of the Total 100.0 % 100.0% 100.0 % 100.0 % 100.0% 100.0% 100.0% 100.0% (5) (16) (16) (11) (8) (9) (3) (68) men and 25% of women in (Total Replies) the (No Answer) (2) (..) (..) (5) (2) (2) ( .) (11)

6. PLANS FOR FUTURE FAN COLUMNS A TOTAL of 312 newspapers - If your paper does not have a radie news "fan" 259 evening, 27 morning and 26 column, or column of criticism, will one be started combination -cooperated in this in the near future? Yes 6.1%a 7.7% 2.4% 4.9% cross -section survey of the nation's Possibly 25.0% 12.5 0i 3.0 5.5 2.4 4.9 90.2 1546 dailies. Returns were from No 75.0 100.0 % 87.5 90.9 86.8 95.2 nine major geographic areas, which Total 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% included all 48 states and the (Total Replies) (..) (4) (19) (16) (33) (91) (42) (205) District of Columbia. (No Answer) ( ) (..) (3) (1) (7) (11) (6) (28) *The smell base (7 papers) is responsible fot the fact that the percentage mentions actually total 100.1 % instead of 100.0%. BROADCASTING Telecasting November 17, 1947 Page 17 has become capricious and unsys- tematic." Radio Wage Per Person High in U.S. In some cases a "lopsided and unsound wage pattern" has re- Fulltïme Staffers Are Paid faster than the cost of living, the sulted from unionization of staff analysis shows, the wage increase employes, with wages pushed up- $74 Weekly Average, being 70% since 1940 compared to ward without regard to factors af- a 57 %, rise in living costs. fecting the level of wages, accord- NAB Reports Employment stability is far in ing to the analysis, with some sta- excess of that in industry as a tions able to stay solvent only by BROADCAST staff and freelance whole, NAB found. Among factors paying inadequate wages to sev- personnel receive the highest aver- responsible are the rapid expan- eral other classes of personnel. age weekly and annual income per sion of broadcasting, with fulltime "The time has arrived when employe in any American indus- employes doubling in number in 10 try. broadcasters must give attention years compared to a 25% gain in to scientific job evaluation whereby Analysis of industry wage scales industry as a whole; relative ab- different jobs are measured in reveal this dominant position, ac- sence of cyclical and seasonal fluc- terms of their relative contribu- cording to a study just completed tuations; radio's income is largely tions to the total operations of the by the NAB. Titled Broadcasting: geared to advertising by produc- radio station," it is stated, with A Gilt -Edge Field of Employment, ers and sellers of perishable con- both management and employes the study shows wage scales and sumer goods which by their nature learning to understand job evalua- employment stability far above have small business cycle fluctua- tion in working out equitable wage that of industry as a whole. tions. patterns. Overall average weekly wage Looking to Future Dangerous rate of fulltime broadcast station Concepts employes was $74 in July 1947, ac- Looking at the bad as well as the Reviewing dangers involved in cording to the study, which was good in radio employment, the make -work concepts and artificial conducted by NAB's Employe -Em- NAB analysis foresees plans work quotas, the analysis says whereby many stations and net- ployer Relations Dept., of which Mr. DOHERTY "featherbedding does not increase Richard P. Doherty works will assure annual employ- the total piece of income pie going is Director. * Actual take -home pay is still ment and income to certain em- * * to labor. It does result in ultimate higher for a substantial number of ployes who have proved their job tard individual advance are, in re- unemployment and reduced wages employes, the study shows. qualifications during a minimum ality, bad for workers and for the because it holds back expansion period of employment. The basis Though some statistics show business enterprise," the analysis and improvement. The efforts of a for all employment and income se- states. few radio unions to prevent dual the motion picture industry ahead curity is a sound, profitable and of radio in some respects, NAB "The dynamic character of broadcasting of AM and FM pro- progressive enterprise, it is pointed grams or to demand premium found that if the motion picture out. broadcasting, the cumulative ex- field, including production and dis- pansion of new stations and the wages for dual operations (involv- tribution, is compared with the Besides high "absolute" pay, industry's receptiveness to change ing no additional work effort) ac- overall radio picture, including sta- broadcasting offers high "relative" are all factors which provide new tually retard the growth of FM. tion and network personnel (staff pay -that is, pay in relation to jobs and increased pay for progres- By this very approach, they im- and freelance), "broadcasting un- that received by others in the com- sive employes and for those with pede the expansion of total em- pany and in the community, NAB doubtedly now stands No. 1 as re- individual talents and creative ployment and potential future gards average weekly and annual said, suggesting opportunity for ideas. Unfortunately, all too fre- wage income within the radio in- income per employe." Motion pic- advancement is important. "Rigid quently the wage structure within dustry. ture data is incomplete, it is group wage patterns which sub- the many individual radio stations "A broadminded acceptance by claimed. merge individual initiative and re- has 'just growed like Topsy' and (Continued on page 98) The $74 weekly average applies to fulltime staff personnel but does not include network employes or top station management. It compares to $49.25 for manufacturing Second NORC Radio Study Launched employes, $55.10 for electric light and power; $56.25 for insurance Listeners Across Nation trends in public conception of was felt the present 40- question and $61.36 for finance and broker- radio's performance compared to interview was about all that could age. "Obviously, the overall aver- Asked 40 Questions newspapers, churches and other be handled. age weekly income for combined public service institutions. The second NORC study was station and network personnel (in- On Broadcasting Dropped from the current study authorized last spring by the NAB cluding freelance talent) was ap- SECOND nationwide research proj- are questions from the first NORC board. Funds have been provided preciably above $74 in July 1947," ect to learn what the public thinks project which produced results in for the actual study. Dr. Paul F. NAB explains. of broadcasting was started last complete agreement with other Lazarsfeld, director of the Bureau accepted research results, unless it of Applied Research, Columbia U., Rise Over Decade week by the National Opinion Re- search Center, with main office at was believed a new trend might probably will be commissioned to The study shows that total wage the U. of Chicago. be shown by repetition of a ques- analyze the results as he did in payrolls of fulltime broadcast em- tion. the 1945 study. It is assumed these NORC interviewers in all parts results again will ployes rose 217 %, from 1937 to of the country are asking listeners Study of Criticisms be published in 1947, book form, as well as portrayed in compared to 135% in indus- 40 questions. Included New questions as are 22 ques- will provide in- slides. The first study was pub- try a whole. Average 1946 tions covering radio reaction and formation on specific criticisms earnings for all fulltime radio em- covering lished under the title, "The People ployes 18 telephone, marital and leveled at broadcasting. They will Look at Radio." (including freelance talent other general information. bring out objections to product and Under consideration other network talent) were Commissioned claims and other commercial char- by the NAB by NAB, the Research Committee is $3,964 compared to $2,359 for all NORC organization is its acteristics. a separate using study covering reasons non -lis- private industry, $2,560 for public extensive national facilities to get In a series of pre -tests, NORC teners don't listen. The committee . utilities, $2,512 for manufacturing, an accurate picture of listener re- found the public had difficulty corn is expected to act on $2,400 for wholesale and action. NORC's specialists, who a proposed retail prehending questions dealing with survey plan at a meeting in the trade, and $2,567 for finance, brok- regularly conduct sampling proj- radio's effort to develop new types next few weeks, ects of all types, are responsible submitting rec- erage and insurance. of programs. The queries were ommendations to the NAB board. NAB's analysis of industry em- for selection of typical listeners. In all, the NORC interviewers will changed to ask listeners what new At the time of the first survey, ployment will be made available programs they have heard and how NORC headquartered at the U. of without conduct some 3,600 half -hour in- charge to those desiring terviews based on questions sub- they find out about them. Similar Denver, but since that time its copies in small quantities. Figures mitted by NAB. difficulty was found in asking lis- main office has been moved to the are based on material compiled by Many questions have been car- tener opinion on editoralizing by U. of Chicago, with a branch office governmental agencies and NAB. ried over from first NORC study stations. A separate study may be still maintained at the Denver Broadcasting wages have risen conducted in 1945. They will show conducted on this subject, since it school. Page 18 November 17, 1947 BROADCASTING Telecasting Petrillo Trial on Lea Act Charge Is Set grimly at the jurist and growled Act violated the first, fifth, tenth AFM Head Pleads "Not guilty." and thirteenth amendments of the Networks to Confer Judge LaBuy then set Dec. 15 as U. S. Constitution. His Innocence In the date of trial and Mr. Petrillo He was upheld in this contention On Wednesday left the courtroom. Although pur- on Dec. 2, 1946, by Judge LaBuy WAAF Case sued by reporters and photogra- who found in favor of the defend- With AFM phers, Mr. Petrillo refused to com- ant. U. S. District Attorney Al- JAMES C. PETRILLO, president bert J. Woll (now an AFL law- NETWORK chieftains in New ment on his appearance in court or York received of the AFM, will go on trial for what tactics his attorneys would yer) appealed his decision to the invitations from James C. Petrillo alleged violation of the Lea Act pursue when he comes to trial. U. S. Supreme Court. last week to be- Dec. 15. The Supreme Court later re- gin what is expected to develop If found guilty, Mr. Petrillo into a protracted This date was set for Mr. Pe- could be sentenced to one year in a versed Judge LaBuy's decision on series of negotia- trillo to answer the government's federal penitentiary or to pay a the grounds that the Lea Act was tions for renewal of network mu- amended bill of information grow- $5,000 fine, or both. not in violation of the Constitution sicians' contracts. ing out of an earlier bill filed June His appearance in court was an- and returned it to the Dept. of Jus- Mr. Petrillo asked the network 10, 1946, on behalf of WAAF Chi- other milestone in the intricate tice without passing on the guilt executives to meet with him and cago which charged the AFM pres- path he has pursued in evading or innocence of the defendant. other leaders of his union at the ident with violating the Lea act charges that his calling of a By virtue of the government's American Federation of Musicians strike bill the case will now be tried on by calling a strike against the sta- against May 11, 1946, was New York offices next Wednesday. WAAF the facts. The court must now de- tion. a violation of the Lea Act. On the The AFM president was under- Mr. Petrillo, flanked by Dan Car - grounds cide whether Petrillo's strike stood to have advised the networks that Mr. Petrillo had called was mell, AFL attorney in Chicago, the strike because WAAF refused against WAAF in itself an il- that the meeting would mark the faced Judge Walter C. LaBuy at legal act. initiation of negotiations. The pres- to employ three additional musi- Mr. 10 a.m. last Wednesday, deadline cians as "librarians," Bradley Eid- Petrillo's "not guilty" plea ent network-AFM contract expires for his attorneys to file answer to mann, WAAF general manager, came as a surprise to those who Jan. 31. the government's amended bill sub- have followed his many court ap- appealed to the U. S. District At- pearances. It was anticipated that Although Mr. Petrillo has thus mitted to the Federal court jurist torney's office in Chicago for legal far carefully refrained from dis- three weeks ago. action. his attorneys would file a motion The government filed its bill to dismiss, which Judge LaBuy closing the nature of his intended To the question put by Judge of criminal information June 10. could accept or deny. At his trial demands, it was believed by net- LaBuy, "How does the defendant On Aug. 19, 1946, the late Jos- Dec. 15 Mr. Petrillo, according to work executives that he would un- plead ?" (on charges that he had eph Padway, as AFM attorney, close personal sources, is expected questionably seek contractual ar- violated Sec. 506 of the Communi- asked that the charges be dis- to waive a jury trial [BROADCAST - rangements providing expanded cations Act), Mr. Petrillo stared missed on the grounds that the Lea TNG, Nov. 10]. employment for musicians. This would be in line with numerous statements the AFM president made before the House Labor Editorializing Subcommittee last summer and at Tops NARND Agenda press conferences since. He has Opinion on Mayflower learned that the news directors urday's program also included a bluntly stated that he proposed an were considering resolutions on the symposium on the Mayflower deci- all -out assault aginst what he re- Decision Expected Mayflower decision, which denies sion. gards as the reduction of employ- broadcasters the right to editorial- The Convention took on the na- ment by musical reproduction on From Convention ize. Among other subjects said to be ture of a post-graduate seminar records and in network program- RADIO NEWSMEN from all over under consideration by the commit- Thursday when the first of a series ming, not only on AM chains but the nation were told by President tee was the Associated Press radio of panel discussions on radio news also FM stations. problems was held Truman Thursday that "you have news policy. at American Hopes for Meeting a great responsibility in Four members University. Mr. Hogan opened the that by of the Board of Network executives anticipated reporting facts, making broadcasts Directors were to be elected for a seminar. Charter Heslep, MBS available to the people generally, three -year term at Saturday's ses- Washington representative pre- that negotiations with the union chief would concern you have a powerful effect on pub- sion, and the new president would sided at the panel on "Use of the themselves with AM, FM and television, and lic opinion." then be chosen by the Board. Sat- (Continued on page 106) they The President warned news- were plainly hoping to es- the tablish a basis for the employment men against allowing any "fine - of musicians in FM and television voiced, good looking demagogue" broadcasting. At to gain of radio. present Mr. Pe- control American trillo prohibits all live music on He spoke when the 100 members television and on FM stations dup- of the National Assn. of Radio licating network programs. News Directors called at the White AM House. The appointment preceded In the absence of definite ad- the opening of the three -day sec- vance word from Mr. Petrillo as ond annual convention of the or- to his precise intentions, network ganization in the capital. officials were unable to predict the NARND president, John F. Ho- exact course the negotiations would gan of WCSH Portland, Me., said take. Top executives and legal that the convention would be asked counsel of all four major networks to set up a committee to supervise were expected to attend the con- the publication of the first text on ference Wednesday. radio news c o v e rag e, which The importance of the approach- NARND has contracted to prepare ing negotiations could not be mini- f o r Prentice - Hall, publishers, mized, since they were expected to planned for publication next sum- reveal, for the first time, a crystal- mer. He also expressed the hope lization of the designs of the inn - that the convention would act to sician's leader. Heretofore, Mr. Pe- set up a Personnel Bureau, to which trillo has confined his statements when station managers could turn WHITE HOUSE callers on President Truman last Thursday were dele- to general threats against both expert news personnel was needed. which held its gates of the National Assn. of Radio News Directors, broadcasting and record manu- in Washington, Nov. 13 -15. Emerging from 1600 The NARND Resolutions Com- annual convention facturing without specifically sug- headed by Sereno Gammell Ave. are (1 to r) Jack Shelley, WHO Des Moines news mittee, Pennsylvania which of WTHT Hartford, was scheduled director and second vice president of NARND; John Hogan, WCSH gesting a course of action to report to the business session of Portland, Me., NARND president; and Sig Mickelson, WCCO Minneapo- would satisfy his objectives of the convention Friday, and it was lis-St. Paul, association first vice president. broadened employment. BROADCASTING Telecasting November 17, 1947 Page 19 Rising Costs Cut Radio's Net in 1946 Total Time Sales total is before deduction of com- Summary of Broadcast Revenues and Income of 4 Nation -wide missions paid to agencies, brokers, Networks, 4 Regional Networks and 1025 Standard Stations for 1946 etc. These commissions, applicable Rose Over 1945 to both network and non -network time sales, totaled $45,469,650 By 7.6% TOTAL BROADCAST REVENUES (3.52% more than 1945) and Percent brought the figure on "net reve- NET BROADCAST INCOME Item Amount of total Amount Percent nues from time sales" down to of networks and stations (be- Networks and their 29 owned and operated stations $101,968,989 81.61 $288,609,264 (8.27% above 1945). fore Federal income ex- Networks and their 10 key stations $88,010,128 27.28 tax) 19 other network owned and operated stations 13,958,861 4.83 Revenues from the sale of non - perienced its second consecu- 996 other stations .. 220,583,782 68.89 network time to local advertisers 801 stations serving as nation -wide network and tive drop in 1946, dipping to outlets $189,236,437 58.67 sponsors aggregated $116,380; $76,466,246 8.52% below 196 stations not serving as nation -wide net- 301 -16.6% above the 1945 total. - work outlets 1945's $83,584,288 -as mount- 31,347,345 9.72 Non -network time sold to national ing expenses once more over- Total Industry Broadcast Revenues $322,552,771 100.00 and regional advertisers yielded shadowed gains in $82,917,505, or 8.11% more than in broadcast BROADCAST INCOME (Before Federal Income Tax) 1945. revenues. Networks and their 29 owned and operated stations $19,344,123 26.80 In line with findings with respect Finance data for 1946, released Networks and their 10 key stations $14,837,877 19.41 19 other network owned and operated stations 4,506,246 5.89 to profitability of local stations as by FCC last week, disclosed that 996 other stations ... . 57,122,123 74.70 reported in FCC's economic study, time sales rose to a record of 801 stations serving as nation -wide network total the Lemon Book [BROADCASTING, $334,078,914, for a 7.6 %. over outlets $53,185.098 69.55 gain 195 stations not serving as nation -wide net- Nov. 10], the data showed that the 1945 total of $310,484,000. The work outlets 8,937,025 5.15 fulltime locals approximately official calculation rela- - shows a Total Industry Broadcast Income $76,466,246 100.00 half of all stations -had earnings tively minute variation from the (before Federal taxes) averaging 1946 BROADCASTING YEARBOOK es- 16.47% above the averages timate that the gain would ap- 1945 to $73,404 in 1946. This rep- power of stations, and (2) class for the resents a 5.45% decrease, as and time of operation, with an ad- same stations in 1945. The 18 day- proximate 7.2 %. time and -time locals While total time sales went up against a 5.99% drop in 1945. (For ditional segregation between affili- part covered revenues per- station averages on revenues, ates and non -affiliates of networks. in the identical- station study 7.6 %, from other broad- showed the cast ctivities, such as the sale of expenses and incomes for each Overall totals for 1946 were greatest percentage class of station, prepared on an based on reports from four na- gain with an average increase of talen went up 3.56% to a total 48.67 of $33,943,507. But expenses shot "identical station" basis so as to tional and four regional networks %. exclude the large number of new and 1,025 stations, and included 10 Networks and their key stations up 14.06%, reaching $246,086,525 reported total time and leaving the industry with its stations added in 1946, see table network keys and 19 other stations sales aggregat- ing $93,608,331 and second and largest net income drop on page 104.) owned and operated by networks. net time sales These compare with 1945 reports (after payment of commissions) of since the start of the wartime FCC's report, described as "the $71,572,226; boom. In 1945, net income fell from from four national and six re- they received $16,437,- first of a series of final tabulations 902 in other broadcast $90,272,851 to $83,584,288 for a gional networks and 901 stations revenues, of 1946 financial data," also in- (Continued on page 104) decline of about 7.4 %. [BROADCAST- cluded tables comparing 1945 and (10 keys and 18 other stations ING, Dec. 2, 1946]. 1946 revenues, expenses, and in- managed and operated by net- showing distribution of works). The data are for AM op- LOW- PRICED TV Average Station Income comes; exclusively. income as be- erations Average per -station income be- 1946 revenues and Virtually all of the increase in Hallicrafters Produces Set fore ederal income tax, based on tween networks and stations (see time sales applied to non -network To Sell for $169.50 reports from the same stations in table, this page) ; and summarizing time, and local advertisers and each ear, dropped from $77,633 in the data according to (1) class and sponsors accounted for approximately twice as much of the non - network gain as national and regional spot advertisers did. From Increase for 'Voice' Looms; the standpoint of station operations, the locals were the only class which came out with an increase in Smith Seeks 5 Million Extra per -station average income. Non -Network Increase A SUBSTANTIALLY increased the European situation," as his appropriation for the "Voice of committee found it. While total revenues from the sale of network time went up Hallierafte'r8' $169.50 set. America" seemed virtually a cer- Speaking of the new offensive of e s s tainty as more and more influential words against the U. S. by Russia 0.6% (to $134,781,108), receipts from non - network time sales HALLICRAFTERS Co., Chicago, members of Congress expressed and her satellites, Senator Smith has announced a new invective that has been climbed 12.91% (to $199,297,806). television set concern over anti- American propa- said, "The to sell for $169.50. The new receiver declared them- turned loose against us by these The network -time figure is after ganda abroad and is a table model with 22 tubes and selves favor of funds in their effort to force deduction of $3,759,170 in pay- in additional countries 13-channel push- button selectivity, of in- is ments to foreign countries and for a U. S. program overseas Communism on western Europe seven -inch image and simplified formation. so vicious as to be almost unbe- elimination of "miscellaneous dup- lications," while the non -network horizon and vertical image adjust- Sen. H. Alexander Smith (R- lievable to anyone who has not ment. actually heard it." N. J.), chairman of the Senate program an effective instrument The set is going into production group which recently investigated Mundt Sees Need for peace and finish World War II immediately, according to William our information activities abroad, Rep. Karl E. Mundt (R -S. D.), in a way that World War III would J. Halligan, Hallicrafters presi- said he would ask the next regular co-chairman with Senator Smith of never happen." dent. It should be on the market session of Congress for a $5,000,000 the Congressional investigating Comparing our present program by the first of the year, he added. supplemental appropriation for the committee, is equally convinced of with that of the Russians, Repre- Especially designed for home and "Voice" until June, and in addition, the need for an expanded program sentative Mundt said, "In this cold the office, the new video set is a $40,000,000 L $45,000,000 project and will back a plan for a $50,000,- war of words and ideologies, the metal, finished in gray and silver. for the 1949 fiscal year. 000 annual overseas information Russians are using big artillery It was designed by Raymond Senator Smith said he had asked program. and rockets while we rely on pop Loewy, and is equipped to accomo- Secretary of State Marshall for a The figure of $50,000,000 a year, guns and pistols." He suggested a date a detachable lens accessory to new plan which should "start from Mr. Mundt pointed out, would be ten -point widening of the program, bring larger images. Hallicrafters scratch" in considering the "Voice," about one -third the cost of a mod- including expansion of field staffs will merchandise them through dis- since conditions are so different. He ern battleship, and the outlay of and free radio time in recipient tributors of both the Hallicrafters suggested that the new plan "be $300,000,000 over a six -year pe- countries to broadcast the scope Carnegie Hall line of radio consoles engineered to meet the realities of riod "would make the economic aid (Continued on page 98) and the Hallicrafters amateur line. Page 20 November 17, 1947 BROADCASTING Telecasting ALL the audience-knowledge required to do for its exclusive use, because it enables them a successful radio job in Iowa is con- to PLAN better and BUY better in Iowa. tained in the "1947 Iowa Radio Audience WHO believes that what helps you also helps Survey " -a masterful study by Dr. F. L. radio and us. Hence we gladly offer a free Whan, recognized research authority of the copy of the 1947 Iowa Radio Audience Survey University Wichita. of It compiles and visual- to every agency, advertiser and sales execu- izes the answers given by 8,682 Iowa radio tive in America, until the edition is exhausted. families to almost every question that any Get your copy NOW. The coupon is for your radio advertiser could ask about the stations convenience. to which Iowa people listen most, the areas in which each station is preferred, the times WHO for Iowa Plus! at which Iowa people listen, the types of pro- Des Moines .. 50,000 Watts grams they like and dislike, and to dozens of Col. B. J. Palmer, President other questions which determine the success P. A. Loyet, Resident Manager of any radio effort in the State. Free & Peters, Inc., National Representatives The 1947 Survey is the tenth annual edition. Countless times we have been told by top- !111! I 1 M1111 Ili NI t1IIII! t!!' notch agencies that the Iowa Radio Audience Station WHO Survey is the most 914 Walnut Street authoritative and helpful Des Moines 7, Iowa audience study in America -that any large Gentlemen: Please send me, without obligation, my FREE agency would gladly pay thousands of dollars copy of the 1947 Iowa Radio Audience Survey. , Name i Company Street City State `lfi11o11f1mmummomiommilmiollimi BROADCASTING Telecasting November 17, 1947 Page 21 Du Mont network and its key station, WABD, Mr. Phillips said. "I Oregon Hookup Three Promoted By Du Mont; am thoroughly convinced that television will become economically THIRTY Oregon radio sta- Expansion Program Planned feasible only when it is a network tions formed a state network operation and I believe most net- to broadcast the memorial PROMOTIONS for three top ex- and the network's commercial ac- work shows will originate from the funeral services for Oregon's ecutives of the Du Mont telecast- tivities under Mr. McNeil's direc- network's key station," he stated, Gov. Earl Snell, Secretary ing organization were announced tion. As general manager, he has adding, "On this basis we plan the of State Robert Farrell and last week by Lawrence Phillips, di- also served as head of WABD's growth and development of Du President of the Senate rector of the Du Mont video net- commercial department. Mont television broadcasting." Marshall Cornett, who were work, who said Bob Emery, formerly manager of Lack of inter -city connecting fa- killed in a plane crash. The that the move the WABD program department, is cilities is holding up Du Mont half - hour services were was designed to now in charge of development and network plans for the present, Mr. broadcast Nov. 3 from the enlarge the scope production of youth programs for Phillips told BROADCASTING last State Capitol in Salem where of WABD New the network. He will continue as week. "Split time, such as we now a public funeral was held. York as key sta- the special producer of Small Fry, have on the AT &T coaxial cable The network was arranged, tion of the Du early evening program of cartoons between New York and Washing- with little more than eight Mont network. and other video fare for the under - ton does not add up to a real net- hours notice, by Frank H. J oh n McNeil, school -age child. work operation," he declared. Loggan, KBND Bend, presi- for the past six James L. Caddigan, manager of Network Service Needed dent of the Oregon Broad- months general the network's program planning Despite the temporary shortage casters Assn., with the help manager of division, has taken on similar du- of Dave Hoss, KOCO Salem, Mr. McNeil of networking facilities, Mr. Phil- WABD, becomes ties for WABD, where he will head lips reiterated his conviction that Lee Bishop, KSLM Salem and manager of commercial operations programming and production. Quentin Cox, KGW Portland. network service is a necessity for of the network under the new set- Changes are part of an overall video stations outside the very larg- up, which consolidates the station's plan for strengthening both the est cities. "As to remotes," he said, "a community newspaper can do a good job dealing with local persons and personalities and to some extent the local television broadcaster can duplicate this. But the cost of a remote telecast is such that a station which sends a mobile unit and a crew out to cover a meeting of the Ladies Aid or the birth of a three -legged chicken will soon find itself operating away in the red, even if those remotes are sponsored. "And when it comes to straight entertainment," Mr. Phillips said, "the criterion has to be: Would the viewer spend money to see the program? or woud he stay at home to see it if his local movie were showing a picture he wanted to see? "The buyer of a television set will expect to see the events he hears on the air or reads about in his paper: The Armistice Day celebration from the Tomb of the Un- known Soldier, the Christmas Eve lighting of the tree on the White House lawn, to cite only two exam- ples, and the local station or stations will have to see that he gets this kind of service to keep his attention. And that means that there will have to be network service."

Gadget Campaign Kansas farmers have harvested the largest, most But wealth hasn't changed their careful buying AIMING at intensive marketing valuable wheat crop in all history. Equalling the habits. They're still guided largely by the friendly of Christmas season potential, Gadget-of- the -Month -Club for it will the recommendations of WIBW station they've Inc., Los astronomical amount received be -the Angeles, is currently running two value of their 1947 livestock. Add to this more always preferred-always depended upon. That's and three programs weekly in 11 millions from the sale of corn, oats, soy beans, etc. why WIBW is a more -important- than -ever sales major markets throughout coun- Once again, they're the First Families of Agriculture. influence in Kansas and adjoining states. try. Davis, Harrison & Simmonds, Los Angeles, is agency. Effective week of Nov. 11 following markets were opened on 13 week contract with two and three quarter - hours weekly: KOA WRC WNBC WMAQ WBZ WTAM WGY. Ear- Serving the lier, 13 week campaigns were started on KPO KDKA KYW WOWO. rst Families of Agriculture RCA, Camden, N. J., has announced a BEN LUDY new radio -phonograph console, model Gen. Mgr. 81 OV1, incorporating AM and FM radio and an automatic record changer, Rev.: CAPPER PUBLICATIONS, Inc. WIBW -KCKN in an 18th century cabinet. RCA's suggested retail price for the nine -tube set is $325. Page 22 November 17, 1947 BROADCASTING Telecasting Nose dive

That shot of an air wreck we thought was a honey of a put radio to work ... and sales by radio in Baltimore spectacular. The plane piled into four houses just out- means W- I -T -H. side of London. That's the successful independent that delivers more The caption on the picture said that the crew of four listeners -per -dollar -spent than any other station in this and one passenger escaped miraculously. The people in big 5- station town. houses hurt either. the weren't Use W -I -T -H and you'll be on your way up again!

It just goes to show that things aren't always as bad as they look. WI'T'H That goes for business, too. If your sales have nose - AM and FM dived in the Baltimore market ... you can still get up Baltimore 3, Md. where you belong. The way most advertisers do is to Tom Tinsley, President Represented Nationally br Headley -Reed

BROADCASTING Telecasting November 17, 1947 Page 23 Persuasive Pressure

Suggestions from old friends are usually well received. It's the kind of pressure that makes you want to act. KOMO listeners respond this way. The leadership and popularity accorded KOMO for more than 20 years provides an effective background of friendliness and confidence for your sales message -a background that insures results today. NBC outlet for the Puget Sound area, KOMO long ago captured the area's largest listener audience; has consistently maintained the listener confidence that sells this big, rich market. It exerts the Persuasive Pressure that does the job. It can sell for you - surely, quickly, economically.

KOMO's beautiful new home -one of the finest radio plants in the nation - opens soon in downtown Seattle. New power of 50,000 watts intensifies KOMO's Persuasive Pressure. F O R

SEATTLE TACOMA Ko A N M 0 FnaATF T H E P U G E T S O U N D COUNTRY

Notional Representatives. EDWARD PETRY L- CO, Inc. New York Chicago Son Francisco Los Angeles. Detroit St. Louis Atlanta . Boston

Page 24 November 17, 1947 BROADCASTING Telecasting Los Angeles Soap Co. Gives Radio Credi! "RADIO has kept us in the the Balkans drew 43,000 respon- field even in the face of the ses. Subsequent packets gepre- Broadcasting Gets Increasing sented war -torn Europe, Pan largest advertising budgets," American countries, Pacific areas, says Matt Finehout, Los An- and this country's commemora- geles Soap Co. vice president Share of Advertising Money tive stamps. in charge of sales and adver- An example of one of these tising. By RALPH TUCHMAN stamps offers is as follows: "For Twice daily and thrice weekly rill's Rich Suds and fifteen cents news about an offer-how's this: And this is a strong recom- There's a new White King stamp mendation from a firm which Frank Hemingway and the News in coin. Characterized as looking is heard over 43 stations of the like camellias, the offer is re- offer-it's called the Pan America has succeeded in holding its Don Lee Network in addition to stated and then it's placed in the collection-yours for a dime and own in sales in 22 western states 15 Intermountain stations and newscast. a White King box top. Just listen advertising to what you get-40 different against the strongest two Arizona outlets. Morning lis- For six weeks in July of "Big Three." starting stamps from 12 different coun- thrusts soap's teners catch Mr. Hemingway at 1947, listeners were offered a top Details of the firm's sales status 7-7:15 a.m.; --afternoons he is tries of the Pan American peace weekly award of a complete kitch- conference a mighty unusual are not available because the corpo- heard 4-4:15 p.m. In addition en consisting of 12 items in addi- - ration is largely controlled by the seven CBS stations carry Knox collection. So unusual we could tion to 275 individual weekly not even get stamps for founding families and no stock list- Manning News at noon five days single items. the it awards of kitchen here in the United States. So ings are necessary. a week under the banner of this Dollar -wise this was $18,000 worth in of acute com- soap sponsor. for six weeks we have had special Secondly, view of premiums for the six -week in Brazil, condition of the western In 1930, this. 87- year -old firm men Argentina, Chile, petitive span. Colombia, Mexico, Cuba, Nica- market, Los Angeles Soap Co. is sponsored what is believed to be understandably reluctant to ad- the first strip show over the Don Book Offer ragua and almost every country Lee coastal stations, then affili- gathering these stamps and send- vise competitors of its sales stat- Prewar, books were used as a in ated with CBS. Continuing for 18 ing them to us in small lots -un- us. The only clue may be had -on. With White King soap advertising budgets months, this program pioneered come til at last we have enough to the estimated box tops as the requisite, listeners make into packets." credited to the firm in the annual with premiums (magic tricks in were able to obtain one of the 25 Individual stamps and their Publishers Information Bureau this case). mail. Volume R. Morgan, head of best -selling books by scenes are described and listeners figures. Raymond low-cost produc- the Hollywood agency handling was the clue to are finally advised "there are 40 PIB Figures as he recalls tion of books and a one cent mail- stamps -no two alike" for a dime the account, smiles make the the lengths necessary to keep up ing cost combined to and a box top. With a limited soap supply offer as attractive to the sponsor with the demand for the sundry The campaign extended for a available, sales have not been an as it was to the listener. acute problem for Los Angeles trick premiums. In one case they year with a very real effect up- even went so far as to have the Through radio it was then pos- on the wholesale in Soap Co. nor for any soap dis- stamp market owner of a defunct clothes -pin sible to dip into the vast book - the United States. As a direct re- tributor since 1941. But their buying potential, utilizing a pre- faith in radio, even during this plant convert to the manufacture sult of these offers, the Harris of magic tricks. mium to sell the soap a first Stamp Co., Boston, largest stamp period, is reflected in its share time and establish the habit of the total budget as approxi- dealers in the country, shut down Premiums Featured through subsequent book pur- its premium, wholesale and mail mated by the PIB figures for the chases. 1946. Continuing feature of firm's ad- order departments. years from 1941 through By establishing the continuity 1941: Radio $97,891; Total $115,- vertising has been premiums from that time to date. Most recent of purchase through premiums, Ten Products 363. 1942: Radio $123,489; Total That has been Radio $235,109; offer made during September and customers grow. Today this soap firm, which $144,419. 1943: were Ranunculus bulbs. an active philosophy of the com- Total $264,964. 1944: Radio $259,- October was founded a year before the in with product, pany and its advertising agency. 742; Total $296,152. 1945: Radio Tieing listeners Civil War, directs its selling are advised "Friends -once again When the war in Europe broke effort to propel a soap line of $154,304; Total $202,614. 1946; out, postage stamps were deemed Radio $137,672; Total $190,302. it's time for annual Ranunculus ten products: White King Gran- bulb offer brought to you by an advisable sales lure. ulated Soap; Scotch Granulated Radio is nothing new to this White King." Then come the spe- The stamps were tied into the organization which was founded Soap; Calla Lily Granulated cifics of 10 such bulbs for one news with great effect. The first Soap; Scotch Triple Action in 1860. In fact their first steps box top from a package of Mer- offer following Hitler's entry of in radio date back to the early Cleanser; Merrill's Rich Suda; twenties when the medium itself Merrill's Fine Toilet Soap; Sierra was learning to walk. At first Pine Toilet Soap; White King they bought a nightly hour over Toilet Soap; Mission Bell Toilet one of the Los Angeles stations Soap; White King Water Soft- at a weekly cost of $350. The ener. program consisted of the vocals All this started in 1860 when offered by the White King Quar- a young rancher, J. A. Forth - tet (named after one line of mann, purchased a small soap soap). business in the town of Los An- Minus any other identification, geles. Making the soap by night Los Angeles Soap continued the and selling by day, Los Angeles program for several months with- Soap Co. was a busy office. After out the benefit of any commer- 10 years of this, Mr. Forthmann cial. Finally over the protests of obtained a partner, William Ber- the station concerned, one mem- gin, and the firm moved into its ber of the quartet dared to state first factory -a one story build- that the program was being ing 20 by 30 feet. Four years broadcast through the courtesy later, after continued progress, of the Los Angeles Soap Co. the firm moved to its present site They were cut off the air at East First Street. promptly and a storm threatened. Today the plant extends over Mr. Finehout laughingly observes this preceded a vice president 20 acres at this site, housing over employes. F. H. Merrill, a fade by a fair number of years. AND SPONSORED are F. H. Merrill (left), president of Los 500 SPONSOR young chemical engineer, was Today, Los Angeles Soap airs Angeles Soap Co., and Knox Manning (right), CBS commentator, aired three programs in the West. five days weekly on seven western stations. (Continued on page 88) BROADCASTING Telecasting November 17, 1947 Page 25 NEWS STORY

WOR, a great station that has pioneered in newscasting, totals up its technique and the results it produces

There's one news medium in this land, with an great. But sometimes the reasons were selfish. Es- invisible masthead that reads: "Circulation, day- sentially, WOR has always demanded that all the time, 31/2 million. Circulation, nighttime, 41/2 news that is news, be told honestly, simply and million." The count has been known to leave well. But like any good newspaper or magazine advertisers limp. The medium is WOR. Instead of editor, WOR has wanted its news to be something a newspaper's three or four editions, WOR dishes that would attract more and more advertisers into out 15 to 19 fact -full newscasts a day. More, it its fold. WOR thinks it has done a pretty good job would seem, than any other dispenser of news on in accomplishing both ends. the face of the globe. At least twice as much news as any other station in New York. the proof's like this: To be coldly clinical for, a minute, take just one many a first stone out of the 100 different case histories WOR has During the past 15 years, perhaps no other station lurking in its files. Nine announcements aired on in the country has done as much as WOR to change a WOR news show, pulled 28,790 requests for the the whole conception of radio news reporting. Just sponsor. Spectacular? Not particularly; just an as WOR has always pioneered in programming, idea of how a WOR show clocks up sales. And this engineering, promotion and publicity, it has laid leap of the listener for what he hears advertised many a first stone in the handling of radio news. on WOR, shows itself on ALL programs - news, The reasons? To help the radio industry grow fun, music, drama. David E. Driscoll, camera -eyed, dictaphone- eared, but amiable, director of WOR news and special features. His shrewd estimate of what makes news and why, has helped build for WOR an enviable newscasting reputation from coast to coast. Continued

There's a sock in what WOR's newscasters say, but it's based on ethics, accuracy and unerring editing. Seen through the glass are three crack WOR news staffers: (Left, background foreground) Ed Higgins, Carey Longmire, George Brown. N EWS STORY (Continued)

up and away (far away) WOR devotes some 23% of its airtime to news. For although other programs, from forums to free -for- alls, are the flesh and bone of any station's life, news is the strong artery pulsating through the whole. More news- straight, human, honest news -is what the public wants-and that's what it gets on WOR. WOR news wings its way out to the far fringes of 244 counties in 14 states during the day, and umbrellas the homes in 430 counties in 18 states at night. WOR news (and all the programs that surround it) can be heard by 34,057,161 people, or 1/4 of the nation's population.

technique -is it a third eye? What gives WOR such a hold on its listeners? Is it a secret technique? A third eye? A supersonic ear to the ground? Hardly. And yet - Perhaps the answers cut a swathe across 25 years in time. Even in the beginning, the people who ran WOR had printer's ink in their blood. If they didn't report the news wholesale at first, they certainly made news. Robert S. Wood, manager of the WOR newsroom- you'd probably call him city editor on any paper. Product'of Pulitzer's On October 1, 1922, WOR sent the first human Evening World, The London Times, Manchester Guardian, he voice (Sir Thomas Lipton's) sprinting across the plays a major role in shaping WOR's newscasts into the industry- Atlantic. On February 18, 1923, WOR united the aped classics that they are. east and west coasts by radio for the first time in history. These were the opening guns for the sen- sational growth of radio.

sizzle -by -sizzle WOR was first to give the dubious public service of frying an egg on the sidewalk and broadcasting the sizzle -by- sizzle description. Chances are, that was one of the first on -the -spot broadcasts of all time. The public, intrigued, spent its waking hours listening to hear what WOR would be up to next. A mighty mass of them have been doing the same ever since. And this pretty habit of listening to WOR for news and other things, has been lining the pockets of advertisers ever since, too.

news for sale WOR was one of the first stations to offer unre- stricted radio news, for sale, to an advertiser. This was a landmark in the whole long history of news reporting. It started the trend that has made Americans the best -informed, most quickly -informed peoples on earth. For as the sponsor's cash Edythe Meserand, Driscoll's "Girl Friday"; probably the only helped cushion the operating expense, as competi- female who is assistant director of news and special features - tion grew-stations were able to offer more and of a great radio station. Her skilled handling of WOR special better news to more and moré people. features entertains and informs 34,057,161 people in 18 states.'

Continued N EWS STORY (Continued)

That's Prescott Robinson on the left whose 8:00 A.M. WOR newscast is probably one of the most listened -to radio features on the Atlantic Seaboard. the news field. Center, famed newscaster Henry Gladstone. Right, Roland Yoell, writer. In the rear, seated, dimly seen, is Melvin Elliott, another topster in

"in the beginning there was the word" local girl weds There's a special art to radio newswriting. The Somebody once said: "I can spot the name of my "word" comes first and the "word" in the WOR home town on a whole page of type without read- newsroom is crisp, clear and clean. The point: to ing a sentence." If there is one secret to the WOR give the listener the facts fast and give them true. charm for its listener, it's the EXTENT to which WOR's news men are all seasoned members of WOR thinks first in terms of the folks its serves. the fourth estate. From obits to births to bombs, the slant is: "how WOR's news staff today adds up to 401 years does it affect the lives of our listeners ?" Every good of news experience. editor knows this local lure. But few single radio Using the great Press Associations, UP, three stations have the facilities, the staff, the indepen- AP and INS ... WOR writer-reporters take the dence to sock home hour after hour, day after day. essence from the tickers, then clarify, localize and add that intangible something that turns out to be WOR writer- reporters rip a story off the tickers the WOR personality, in their stories. There's an then hop on the phone or leg it around town to unwritten code in the newsroom: no slanting-by get the home town slant. It's routine stuff. The word or tone of voice-and WOR writers and national and international picture? They're newscasters know it and abide by it. This, the sta- given, and in full. But the gravy that WOR tion feels, is its prime duty to its public -to give listeners want, what the news means to THEM all the facts as they are. -is there first. A good bite out of the 34,057,161 people in 18 states will listen to what these WOR men will say on the air. On the left is Lyle Van. Piped, suspendered (foreground) is Carey Longmire.

Sports is news! Daddy of all American sportscasters is drawling, but decisive, WOR's Stan Lomax. His tangy appraisal of what's what, where, why, when and how, hits the ether at 6:45 P.M. each weekday. He's the idol of the prep, high and college fans. Quite a star.

Freshfaced? Sure, but not fresh. It's WOR's John Wingate. A quiet, news- trained, tracerdown of the unusual. On a paper, he'd be a starred feature writer. Here, he's Wingate, the man who mirrors a harbor fire on a wire recorder at 3:00 A.M.; the fellow whose voice echoes hollowly from the depths of a sub- marine. He's one of WOR's crack special features men.

Continued N EWS STORY (Continued) the feudin' and the fussin' WOR is probably the only station that records local public hearings. During the New York sub- way fare hearing, during the tempestuous truck- ing strike union meeting, WOR was on hand, recording the human sounds for all to hear later at 710 on the dial. WOR was first to rebroadcast momentous speeches made during the day when many of its listeners couldn't hear. A Hitlerian tirade, Roose- velt's declaration of war -the historic pronounce- ments have been rebroadcast at night. Whether it's from the yawning depths of a new tunnel, or within scorching distance of a pier fire -WOR's special features people are there, record - ing'or broadcasting the news as it happens. When there's a tiaffic snarl, WOR issues bulletins to warn folks off the jammed roads. Come snow, sleet or measles ... some 500 school super- intendents know they have but to phone WOR and the message "no school today" will reach the ears of small fry near and far. Maybe it's this service to its community that makes 31/2 million people in the daytime and 41/2 millions their dials regularly to Like Houdini and Garbo -Vandeventer has a first name. at night -turn But to thousands of seasoned listeners, the single- sock -sound 710 for news and other things. Maybe it's because of "Vandeventer ", means news. His 6:30 and 11 PM news- WOR feels concern for all of its people, and even casts are solid habits with WOR listeners. serves up a special news show by Joe Bier for the 4,912,637 farming people in its community. can't go to sleep -yet Though wives and psychiatrists may twitch at the thought of it, WOR is more than partly responsible for some of the habits of mankind hereabouts. The millions of males (and females) who can't go to sleep before they hear the 11 o'clock news, can point a collective finger at WOR. For WOR started the 11 P.M. news slot 19 years ago and set the pattern for stations everywhere. But WOR timed its news periods by methods more scientific than wife -baiting. During the war, when a mass of humanity began to work in early shifts, WOR set up a 7 A.M. news broadcast especially for the early risers. By studying the routine of its housewives, WOR discovered that women had time to listen to news after the exit of husband and offspring. A news show was pitched at 10 A.M. especially for them. Even the length of a news period was eyed and dissected. Five and ten minute shows were tried; the public complained about not enough. Fifteen minute periods were tried. They satisfied. They stayed.

How's the weather up there? It's gentle, weather -eyed Charles Partridge, WOR's own weather consultant. He prepares -and WOR's Nemo airs -what fishermen, sailors and inlanders call the most complete weather report on the air. 11:25 nightly. That's Larry Pickard, writer- reporter, topping the ladder of WOR's Library of Historic Recordings (no dizzying trick for war -parachutist Larry). WOR's half- million dollar library boasts transcriptions of nearly every world- shaking news event broadcast during the past 20 years.

it all adds up to...

Over at WOR, they like to feel that news -as WOR gets it and gives it-adds up to many things:

1 For the listener: All the news they want to hear at all the times when they can listen.

2. For the advertiser: the greatest number of potential customers ever gathered by a single radio station.

Listeners, many of whom are attracted by WOR's great news service -who have the habit of turning to WOR and staying with it throughout the day and even through the night. WOR

- heard by the most people where the most people are

mutual POYNTER URGES CITY NOT TO SELL STATION IN ST. PETERSBURG, Fla. where the city council has been considering the sale of its municipally owned station, WSUN, a prominent broadcaster and newspaper editor came to the defense of city ownership and urged the council not to DON'T sell. In a letter to the council last week, Nelson Poynter, president of WTSP St. Petersburg, and editor of the St. Petersburg Times, RECEIVING the 1947 Junior suggests that the city keep the sta- Achievement Annual Radio Award GIT tion and proposes a plan whereby on behalf of Big Four Broadcast- its financing could be combined ing Co. (four Peoria, Ill., high with that of a needed auditorium, schools) is Calvin Nullmeyer (I), making the total cost cheaper to sports announcer for Big Four. the city than if the two projects Witnessing presentation, made by were undertaken individually. Frank Stanton (r), CBS president, Mr. Poynter advances the fol- is J. P. Spang Jr., Gillette Safety BIT lowing reasons for his stand: (1) Razor Co. president and board WSUN is profitable financial as- chairman of Massachusetts direc- set to city. (2) WSUN has and can tors of Junior Achievement. Big provide favorable publicity which Four won award for series of St. Petersburg depends on. (3) broadcasts over WMBD Peoria. Council may not have legal right to gY sell without referendum of people (4) Since WSUN pays no federal Canada's Oct. Ratings or other taxes and will rent its Topped by U. S. Programs proposed transmitter site from the state for $1 per year, it is AMERICAN network programs worth more financially to the city continue to lead in popularity in (Ky.)t than to any possible purchaser. Canada, according to national BUG (5) To contention that it would ratings for October issued by El- cost $200,000 to convert to FM, Mr. liot-Haynes Ltd. Toronto. First 10 consider Poynter offers technical data show- evening network shows in October 1 leave us ing how WTSP is doing it for in Canada were Radio Theatre Lesson No. $100,000. (6) Joint financing with with 33.1, Charlie McCarthy 30.8, For Entomology small. Second, municipal auditorium. Fibber McGee and Molly 29.7, Fred its veryy Mr. Poynter adds that if the Allen 27.6, Ozzie & Harriet 23.3, sore. council Bug, Kentucky. onl make you does decide to sell and the Amos 'n Andy 20.7, Meet Conies from it can y voters back up the decision, then Archer 18.7, Take It or Leave It you'll get Bug- WTSP will apply for WSUN's fre- 18.5, Music Hall 18.3, and Bob Hope what at the quency of 620 kc. 17.9. aim to broadcast First five daytime shows in doesn't October were Happy Gang 18 WAVE is in the coverage Barlow Leaves FM Assn.; (Canadian program) Ma Perkins WAVE's more busi- 15.3, Big Sister 15.2, Pepper market. which does Joins WSAI Cincinnati Young's Family 14.7, and Right To -- an area Happiness 14.1. Trading Area balance of the WILLIAM L. BARLOW, public re- than the total lations director of FM Assn., re- even on Flit!) signed last week Hess to take a similar Joint Standards Project combined! post at WSAI Started In Hollywood State, Kentucky, Cincinnati, in Mar- DISC RECORDING and reproduc- sell more stuff shall Field sta- to bite tion. Mr Barlow ing standards are to be proposed If you're itching a won't and defined through an industry- to Louisville. has been in Cin- wide project undertaken jointly by come cinnati s i c scratch Bug and n e the Sapphire Club and Motion Pic- Aug. 15, when ture Research Council, Hollywood. end! he became ill on you in the Questionnaire is in preparation to a visit to that gather and classify disc recording city. Mr. Barlow and processing terms. Mr. Barlow was Project is under the co-chairman- 11.1E'S public relations head of WLW Cin- ship of John K. Hillard, Altec Lans- LOUIS cinnati until his transfer to WINS, ing Corp., heading the standards Crosley New York station, about committee, and J. W. Bayless, head- a year ago. He resigned that post ing a subcommittee on processing last January, joining FM Assn. in standards. Research Council par- April. ticipation is led by W. P. Kelley and W. V. Wolfe. Representatives 970 KC WRR's FM Plans are included from the leading VtirA 5000 WATTS phonograph and transcription pro- WRR, Dallas municipal station has received City ducers, film producers and allied NBC AFFILIATE REPRESENTATIVES Council's appro- NATIONAL val for construction of a $75,000 firms. INC., FM station. Durward J. Tucker, & PETERS, WBIB New Haven, Conn., has increased FREE station chief engineer, said $30,- its radiated power to approximately 000 would be spent on an FM 5000 w with erection of a General Elec- tric 2 Bay antenna over 200 feet above tower, and the rest on equipment. ground level. Mast holding the bays is FM broadcasts are expected by mounted alongside upper portion of New Haven Police FM tower which is next summer. on the roof of the WBIB building. Page 34 November 17, 1947 BROA DCASTING Telecasting ON TARGET Every touchdown is backed up by hours of planning. Weed and Company service is distinguished, like good football, by intelligent analysis, skillful planning, and a thorough knowledge of successful sales strategy.

WEEDAn Comp AnY RADIO STATION REPRESENTATIVES

NEW YORK BOSTON CHICAGO DETROIT SAN FRANCISCO ALTANTA HOLLYWOOD BROADCASTING Telecasting \'ovember 17, 1947 Page 35 KMBCÁ

KFRM The Kansas Farm Station in the Heart IOWA

WE at KMBC proudly announce that on December 7th KFRM - our 5,000 watt "First on Your Dial" (550 KC) service for rural Kansas - officially goes on the air. You have many times wished one Kansas City broadcaster could furnish you complete coverage of Kansas City's vast primary trade area. You know, too, that because of their common interests the people LKANSAS CITY of a trade territory need a "voice" from their trade territory capital. The KMBC -KFRM team is our answer to meeting these needs. Note from the map how the KMBC -KFRM primary contours (Jansky and Bailey engineering estimates of 0.5 millivolt contours) envelop most of western Missouri and practically all of Kansas, also parts of southern Nebraska and northern Oklahoma. Effective coverage without waste! In planning the most effective broadcast coverage possible for the Kansas City trade area we were guided by the findings of Dr. W. D. Bryant, Director of the Department of Research and Information of the City of Kansas City, nationally recognized as a research expert. (If you wish a copy of the study, ask us for it.) The map tells the story better than words possibly can. Of course, we will also make available to you soon mail coverage maps. The KMBC -KFRM team is available to sponsors for early morning and noon farm service programs, also at certain other times. KFRM alone is available during its remaining hours on the air -at present daytime only. KFRM will be programmed from KMBC studios, from the KMBC service farms, and from the Kansas City Livestock Exchange Building, as well as from other KMBC program sources. Please pardon me for mentioning something most advertisers who are users of broadcasting already know -KMBC has developed more successful programs and more "big time" talent than almost anyone else. And we aren't too modest to mention our many Variety and other program awards, nor should we overlook the 1947 Billboard Award for Overall Promotion (regional class). This is the kind of outfit from which you have a right to expect real results when you buy our kind of idea of real, "complete without waste" Kansas City trade territory coverage with the kind of programs the folks out here like. It's another KMBC "First." This time first to locate an extra transmitting station (it's in north central Kansas) at a great distance from the trade capital to assure good coverage of a large trade area. Ask Free & Peters how economically complete Kansas City trade area coverage can be obtained.

Free & Peters, Inc. of the Nation Programmed by KMBC from Kansas City TV Cartoon Makes $1,6114 :,Now t,1is., is.. not- a lot.. oi.. money; but multiplied by hundreds Hit With Zenith of towns like Tulsa, over a period EDITOR. BROADCASTING: of 365 days in the year, it will Sid Hix's television cartoon in amount to quite a sum. your November 3rd issue has rung Here_are a -- few" of, the reasons the bell again with our television why I am wondering why so many

crew. of our radio _ set manufacturing I wonder if we could have a re- friends are so cool toward using print or the original. radio as an advertising medium. N. W. Aram .. FIRST: Radio has proven Its ability to sell electrical appliances. I'm sure Engineering Dept. we could do a good job for them. Zenith Radio Corp. SECOND: The quality of radio broad- ascertain an exact picture of the casting depends on the talent and Chicago 39, Iii. part played by the commercial Asks Why Set Makers facilities the radio broadcasting in- * dustry Is able to furnish. Talent and radio during the Texas City dis- Don't Use Radio More facilities cost money; and the only way We is Disaster Coverage aster. received all-out help EDITOR, BROADCASTING: the radio industry gets money from that source and a record of through the sale of radio advertis- Aids in For several years now I have ing. Wouldn't you think that an in- Future Plan the outstanding achievement should wondered why radio set manufac- dustry, such as the radio set manu- EDITOR, BROADCASTING: be preserved facturers whose very livelihood depends and considered in the turers have not made more use of on the continuance of good radio pro- I certainly wish to thank you for formulation of a master disaster grams, would consider it good business radio advertising to sell their sets. to spend the major portion of their the tear sheets of the articles from plan . . I am still wondering! advertising dollars in the media that BROADCASTING... . Charles A. Pressler makes it possible for them to sell Today I picked up the paper and their radio sets? The write -ups carried by you are Carbide & Carbon find seven radio set ads totaling THIRD: For approximately two excellent and are the exact ma- Chemicals Corp. 323 column inches, which months now our station, and the en- Texas Tex. repre- tire radio broadcasting industry, have terial I have been seeking because City, sents an investment by the radio been cooperating with the National it has been quite difficult for me to [Editor's Note: Story was in BROAD- Assn. of Radio Set Manufacturers in CASTING, April 21. 1947 ] manufacturers of approximately an effort to sell more radio sets (a radio set in every room campaign). Sure, our motive is selfish, we want to increase radio listening; but at the same time we are selling hundreds of thousands of new radio sets for the radio set manufacturers. This is done on a gratis basis. Yes, I'm still wondering why, when the radio set manufacturers Oxk set out to spend their dollars for 0axyy advertising, they spend so many .es of them in media other than radio -anybody know the answer? L. A. Blust Jr. Commercial Manager KTUL Tulsa * * -/l Finds Success Stories Help to Sell Radio Ads Radio Club EDITOR, BROADCASTING: We are interested in the success stories which you have published during the last year We have found that the weekly earns stories have been of great help in IIyI securing accounts previously not fe il /1 interested in radio advertising. We appreciate the aid they have been, especially for relatively new v boys stations. high school Leonard J. Altman New England joined the Central hundreds Sales Staff girls by the learn every WNAF Providence and Club to WTAG Radio their class * * * News of of radio. operation phase complete Warns 'Super-Regen' and their Day" sessions on "Graduation of May Have Kickback of the station three pages nation -wide - Radio BROADCASTING: reached spread in EDITOR, in Look, a in pictures Book, articles In an effort to produce AM-FM in Red N. Y. Best, a page Magpzine, combination receivers and FM con- American Seventeen, in Billboard, verters it seems that manufactur- and full coverage ers have become overzealous by Times, papers. and trade con - producing a set at a very reason- Variety stations, WTAG Among 1800 service able price, but employing a method trail in public may another to blaze the that well be great tinues stumbling block for the FM broad- programs. casters to overcome. This is the "super- regenerative detector" as ß&oatd used in certain AM -FM combina- tions, and FM converters, now appearing on the market. The "super -regen" while having many points in its favor has one WORCESTER580 KC 5000 Watts great disadvantage that should ex- TAG clude it completely for consideration a method to PAUL H. RAYMER CO. National Sales Representatives. as receive FM broadcasting. That one it-drn -IT Affiliated with the Worcester Telegram & Gazette. RADIATES. This means that (Continued on page 82) Page 38 November 17, 1947 BROADCASTING Telecasting N\/\ \4V r'1,\ i l J

,, /w -\ .-Fv: 1NARNER"-.IIBLDGs / /. \/! . a` w 13th `& E\St ; N. FormerlyPi\/p ^ /// i.c v c.as-ANAL 7 T h e E ARi,U_, E B-U I L D I NG ._

O. J. McREYNOLDS Manager, Washington Office

L. J. CERVO We're right "next door" to everything Sales Engineer, Washin important in radio broadcasting now with experienced personnel and the best facilities to serve every broadcaster, consultant and attorney. Just pick up the phone to get any information you need,- if you're in Wash- ington. Feel free to write, wire or phone from any other point. Our facilities are WASHINGTON, D.C. TELEPHONE for your use, make the best of them. METROPOLITAN The Gates Radio Company. 0522 - 0523

BRANCHES - Eastern Sales Office: 13th 6t E. St., N. W., Washington, D. C. Western Sales Office: 1350 N. Highland Ave., Hollywood 28 Canadian Sales: Canadian Marconi Co., ATES RADIO COMPANYN Montreal International distribution overseas by QUINCY, ILL INOIS, U. S. A. Westinghouse Electric International Co. 40 Wall St., New York 5 1922.1947 GATES TWENTY-FIFTH ANNIVERSARY YE AR

BROADCASTING Telecasting November 17, 1947 Page 39 100,000 VISITORS YEARLY SET NEW ATTENDANCE RECORD FOR WFBR! Advertisers get huge "PLUS" from word -of -mouth praises!

Every weekday -week in, week out -crowds of eager Balti- moreans flock to WFBR (more people yearly than live in Savannah, Georgia). These 100,000 people from all walks of life come to WFBR to see broadcasts, visit modern studios, look at highly merchandised product displays and receive a copy of "Let's Listen " -W F B R's chatty, informative house organ and program highlight guide. They leave with heightened interest in all WFBR programs.

The hundred thousand represent, at no extra cost to you, an intensive loyalty factor that can't be duplicated in Baltimore radio. They're the reason we're known as ...

PLUS WITH 100,000 THE BALTIMORE STATION

ABC BASIC NETWORK 5000 WATTS IN BALTIMORE, MD. REPRESENTED NATIONALLY BY JOHN BLAIR & COMPANY

Page 40 Norcmher 17, 1947 BROADCASTING Telecasting Southwestern Agency Association Holds A Hoot for His Life El Elects Runkle President SAVING a man's life was the Paso Meeting, farthest thought from David SOUTHWESTERN Assn. of Ad- home City, was elected president Curtin's mind when he pulled vertising Agencies held a three - of SAAA, succeeding Tom Conroy a gag the other day on his day meeting in El Paso Nov. 8 -10, of San Antonio. Monty Mann of hill WRNY Rochester, N. Y. pro- in which over 30 agency executives Tracy -Locke, Dallas, was elected gram. Mr. Curtin did his participated in a program of vice president, and Alfonso John- show one morning from a agency business panels. son, Dallas, was reelected execu- studio window, and asked tive secretary and treasurer. Spe- soon be passing motorists to toot Lowe Runkle, head of Lowe Runkle Advertising Agency, Okla- cial recognition was given Dan their horns if they were lis- White, Mithoff & White Agency, tening to him. The resulting El Paso, a past president. din satisfied him he had quite WSAY'S PRELIMINARY Herald Beckjorden, assistant an audience. Then a few days executive secretary of American 630 ago he received a letter INJUNCTION IS DENIED Assn. of Advertising Agencies, resigned, "Your friend, a Cana- policies GORDON P. BROWN, president of viewed his organization's dian." The writer said he was for the group. in Savannah heating chemicals on a Bun- WSAY Rochester and the Federal sen Burner when the flame Broadcasting System, last week lost Opinion Poll went out, allowing gas to es- the second round in his legal An unofficial opinion poll was cape. He was just about un- battle against the four major net- taken at the convention on various -and in the homes of over works. Judge Alfred C. Coxe of topics. Guessing on television, der, he wrote, when the toot- a million people in 71 ing of the horns and Mr. the U. S. Southern District Court, twelve said it would be five years New York, denied Mr. Brown's re- Curtin's voice "stirred me before they expected to have video counties of the great enough to notice the gas. quest for a preliminary injunction sets in their homes; three thought Again I thank you." to prevent ABC and MBS from it would be two years; two guessed Georgia - Carolina Sea- dropping WSAY from their affili- three years; two were for eight ates. years; and four thought it would board Market. Capital Brewery Expands Judge Coxe's verdict was handed be at least ten years. Its Program Sponsorship down in a memorandum decision Poll participants were unani- which confirmed his earlier tenta- mous in favoring a "strong United CHRISTIAN HEURICH Brewing tive ruling on Nov. '7 that on the States propaganda service to for- Co., long a sponsor of evening news basis of testimony by both sides he eign countries," which presumably and sports programs in Washing- felt WSAY was not entitled to an would include use of radio. ton, D. C., has entered the field of injunction. Released thus from any Paso, KWFT KEPO El Wichita AIM LI LYS daytime programming appealing further legal attachment to WSAY, Falls and KROD El Paso were to women, under a contract ne- just ABC switched its Rochester affilia- hosts at social functions. Next IBOM 1000 NNT11 FULL TIME gotiated which provides for Heu- tion to WARC on Nov. 12, the year's meeting will be in Houston. rich sponsorship of 12 WRC pro- morning after the court's decision grams for 52 weeks. was announced. MBS expected to Contract represents a gross sale switch to WVET Rochester later of more than $50,000 annually, last week. which the WRC management says Mr. Brown's damage suit for is the largest time sale in the $12,000,000 against the major net- capital's radio history. It became works remains on the docket despite effective Nov. 10. Programs in- the injunction denial. Network at- cluded are: torneys must file a reply to the suit "Tunes and Topics" (food hints with by Nov. 20, but they said be- music), Mon.- Wed. -Fri., 9:45 -10 a.m.; that "Robert Ripley," NBC co -op show, cause of legal red tape the case may Tues.- Thurs. 1:45 -2 p.m.; Guy Lom- not be resumed for several weeks bardo, new Z1v transcription program, Thurs., 7:30 -8 p.m.; musical transcrip- or even months. tions, Mon.-Wed. -Fr1., 8:30 -6:40 p.m and "News of the World" (second edition of Morgan Beatty news roundup), Mon. - Wed. -Fri., 11 -11:30 p.m. Preview of Hotel Video System Held in New York PREVIEW of a television system to be installed in rooms on three floors of the Roosevelt Hotel, New York, late this month was held Yeah man, we're Nov. '7 at the Long Island City plant of Olympic Radio and Tele- hustling from early morning vision. to bedtime -= couse we aim The Roosevelt system will be in- to stay on top in Miami -- stalled by Hotelevision Inc., a new- by supporting the NBC firm in which Olym- ly- organized Parade of Stars with the pic is importantly interested. It was understood that the system best local shows, tool That's will work from a main monitor why WIOD is the station board through which programs of most people listen to most. INSPECTING miniature chapeaux three stations will be fed to indi- mailed by KQW San Jose, Calif., vidual receivers in rooms on the to Pacific Coast advertisers and eighth and ninth floors of Kath- seventh, agencies to herald return of the hotel. erine Kerry (1), station's fashion commentator, are Miss Kerry and Other Hilton hotels, the chain of Joan Leslie, screen star. Miss Kerry which the Roosevelt is a member, National Representatives has been in Paris, where she of- were said to be contemplating in- GEORGE P. HOLLINGBERY CO. ficiated as commentator at a fash- stallation of similar systems. Un- Southeast Rep lath,* ion show sponsored by San Fran- der the Hotelevision Inc. arrange- HARRY E. CUMMINGS cisco Manufacturers and Whole- ment, that firm pays installation JAMES M. LeGATE, General Manager salers Assn. Miss Leslie was star costs and leases the system to the model of the show. hotel. 5,000 WATTS 610 KC NBC BROADCASTING Telecasting November 17, 1947 Page 41

's high tinie. . . for methods of station representation to catch up with the progress of radio itself.*

Radio is still growing, still going places. FM, TV and other changes are coming fast. We think the business of station representation should be equally progressive - unless it wants to slip out of gear with radio. That's why the Bolling Plan was originated ... a progressive, intensive program for national spot selling. Its first concern is for the station. We feel it is the highest type, most constructive method of representation that any station can have.

The Bolling Plan maintains its quality by limiting the quantity of stations it serves. That's why the Bolling list will stay small.

No one knows his business more thoroughly than a Bolling man. That includes knowing each Bolling- represented station from sign -on to sign -off, from microphone to audience...each market area down to the last, latest statistic. Bolling men sell local programs and personalities ... not just announcements. They sell the station ...not just vacant spots on its program schedule. And, day- after -day, they supply constructive suggestions that benefit both station and advertiser.

Bolling men are conscientiously interested in anything that makes radio better, more productive. They are as anxious to plan for tomorrow as they are to sell for today.

*(And it can't be done by legislation.) All this takes much time and intensive effort. The Bolling Plan has now been tested for ten months. It began as a belief that station representation can and should be better. Under the Bolling Plan, it is ! Who knows better than the stations it has worked for. Here's what two of them say:

WNBF, Binghamton, N. Y. "Six months after The Bolling Company took over our national representation, national sales were up 20% over our biggest year -and this with all four networks now operating in our market. We have never had such effective representation as this in WNBF's history. Bolling men know as much about our market as we do ourselves. We couldn't be happier!" Cecil D. Mastin General manager WHP, Harrisburg, Pa. "We're delighted at the way the Bolling organization has gone to work for us. The type of advertisers you have signed is most gratifying. This is mighty fast and amazing results. We feel your success is the result of the close personal knowledge of WHP which each of your men has gotten on his visits to Harrisburg. They are as familiar with WHP as if they were local salesmen. This close association lets us enjoy a relationship rarely existing between station and representative -but a necessity if the station is to enjoy maximum national business. This we have with your organization." A. K. Redmond Station manager

For the first time, here is a new, aggressive type of station representation at work. Obviously The Bolling Plan is applicable only to a small, well - managed list of stations. In return, it provides aggressive, resultful representation -the kind that makes the difference between ordinary "representation" and action.

The Bolling Company radio station r.presentaUves

NEW YORK CHICAGO HOLLYWOOD RED FACES Worldwide Radio Judy Hadn't Been KIST Until System Is Proposed Butcher Fixed It Benton Urges UNESCO to Lead IT WAS an embarrassing position In Peace Communications Harry Butcher, owner of KIST ESTABLISHMENT of an interna- Santa Barbara, found himself in tional radio system by the United a few weeks ago when he returned Nations, with UNESCO taking the from the East Coast. While he lead in its programming activities, was gone, M -G -M had arranged to was recommended last Monday by make KIST the locale of a movie William Benton, former Asst. Sec- of the NBC series, Date With retary of State and now chairman delegation to UNESCO. Judy. Trouble was, KIST wasn't of the U. S. carrying Date With Judy. Speaking before the second general assembly of the international Fin Hollinger, KIST manager, group in Mexico City, Mr. Benton had signed the agreement, and declared: "It should be the task films had already been made of the of UNESCO to learn how the high signs on two sides of the printing press, radio and films may building flashing "Radio KIST." WINNER of television receiver offered as door prize at "Kate Smith Day" best be used for its purposes. The luncheon at Boston's Hotel Somerset Nov. 3 is congratulated by Kate. modern means of communication So Mr. Butcher went into prompt The winner: Thomas J. Bowen, Reingold Co. Advertising Agency. Waiting action and within a few days must be dedicated to the cause of to extend their congratulations (1 to r) : John Shepard 3d, chairman of peace." KIST had the program from NBC. Yankee Network board; Tom O'Neil, General Tire and Rubber Co.; Linus 'Answer' to Threat Now everybody is feeling much Travers, general manager, Yankee Network, and George Steffy, vice better. president of the network. On the matter of American participation, Mr. Benton said that "the people of the United States proffer their services as partners but do not wish to dominate music SELLS UNESCO." Contending that this was "our answer to the threat of a two -world system," the U. S. chairman said that "UNESCO should when EDDIE CHASE not be an Anglo- American monopoly." SPINS THE PLATTERS President Truman, in a telegram to Mr. Benton, sent the following message: "I am confident that this second general conference of y UNESCO will be able to strength- en the principles of free inquiry, MUTUAL BENEFIT UNITED BENEFIT free expression and free collabora- Health and Accident Life Insurance tion as a sound foundation for a lasting peace. The full support and Association Company the best wishes of the American people are with you." EARL B. BRINK AGENCY Michigan State Branch Office, Detroit 26, Michigan TV Not Yet Appreciated, Geri Tells Boston Kiwanis August 7, 1947 Mr. Eddie Chase, CKLW THERE IS too little appreciation that television is really a brand 3300 Guardian Bldg. new form of entertaintment, Joseph Detroit 26, Michigan Gerl, president of Sonora Radio and Television Corp., stated Thurs- I thought it was high time that I dropped you a little day in a talk before the Kiwanis note telling you what a good job you have been doing for Club of Boston, meeting at the us in the business of getting leads over the air. Hotel Touraine. Looking back on your over -a -year record at WXYZ, I "Television," he said, "is usually notice that you averaged a minimum of 100 leads a week. described as radio plus pictures, Since moving to CKLW in May, you have maintained or it is referred to as movies this high average fact, you have even stepped it up brought into the home or by some -in other analogy. Yet and us a few the fact is gotten more leads each week. We are well that television is far more than pleased with the job you have been doing for us and I radio plus pictures, just as the know that you'll be able to keep up this fine record. Let automobile is far more than a me know if there is anything we can do to help. wagon with an engine." "An examination of current tele- EARL B. BRINK AGENCY vision programs" Mr. Gerl said, RMC:MT R. M. Clark "shows that the technique is not a radio technique because the emphasis is on more than meets the ear. Nor is the technique a simple IN THE DETROIT AREA IT'S- MUTUAL SYSTEM carryover from the movies, since in television we do not have the ADAM J. YOUNG, JR., Inc. elaborate stage or apparatus, and National Representative have an immediacy not evident when one attends a picture show in H. M. STOVIN, Toronto the movie house." Canadian Representative He added that "the whole technique of presenting commercials on television is a departure from the CKLW J. E. CAMPEAU, President radio technique." Page 44 November 17, 1947 BROADCASTING Telecasting Patricia Meets Her Dream Band

PATRICIA was only eight, yet she knew what she wanted .. . To see her dream band, the WBAP -820" Red Hawks."* That's why she and her parents drove some 300 miles recently to visit WBAP -820's studios.

Like Patricia, her mother and father are also fans of the

"Red Hawks." In fact, they started -listening to the program four years before Patricia was born.

tJNU;3S 614 Unusual ? No, not dS programs go on WBAP -820. But it is

significant of the station's quarter century of broadcasting . . A truly great coverage .... Lasting production .... Millions of loyal listeners whose ranks are reinforced each year by little Patricias and little Patricks of the Southwest. As adults, they, too, will buy the products WBAP -820 represents.

If you want to sell this rich Fort Worth- Dallas market area as Hawk and Buck (12 -year sponsor of "Red Hawks" and manu-

facturers of Hawk Brand Work Clothes) has done, you'll certainly want WBAP -820.

12:45 p.m. Monday through Friday. Placed with WBAP -;20 by Y /illson- Carraway Advertising Agency, Fort Worth. ABC NBC 570 Kc 820 Kc 5,000 watts 50,000 watts

Amon Carter, Pres. Harold Hough, Dir. George Cranston, Mgr. Keith Baldwin, Nall. Sales Rep.

d FREE & PETERS. INC. National Representatives 1.`J5éf1.. THE STAR -TELEGRAM STATION Fort Worth: New York: Hollywood: San Francisco: Star- Telegram Bldg. 444 Madison Ave. 6331 Hollywood 58 Sutter SINCE 3 -1234 Plaza 5-4130 Hollywood 2151 Sutter 4353

Atlanta: Chicago: Detroit: Lone Star Texas Quality 322 Palmer Bldg. 180 N. Michigan 3463 Penobscot Bldg. Chain Network Main 5667 Franklin 6373 Cadillac 4255 FORT WORTH 2, TEXAS WRUL Intends to Broadcast Successful 'Business Bulletins' in Spanish Language

ALTHOUGH WRUL's American Exchange, the Curb - and the com- Business Bulletins program has modity quotations were given. For Fulton Lewis, jr. been beamed at Latin America for the benefit of listeners for whom less than two months, the response English is a foreign tongue, An- to this series of weekday quarter- nouncer Jack Seltz repeats each hour broadcasts of commercial number, reading it first, for exam- news and market prices has been ple, as 47% and then repeating it so great that plans are already as four, seven and one -half. This afoot to add a Spanish- language process is also helpful to those who edition to the current series in keep a written record of the list- English, according to Maurice F. ings, Mr. Du Hammel said, adding Du Hammel, executive assistant to that World Wide is trying to work President Walter S. Lemmon of out a way to supply listeners on re- World Wide Broadcasting Founda- quest with pads on which the name tion, operator of the New York of the stocks would be listed, so shortwave station. that they would have to write only Program comprises the top in- the price quotations. As a non- dustrial, financial and commercial profit educational institution, news of each business day, plus World Wide has to scratch to find the closing prices of the major money for such extras as that, he stocks on the New York Stock Ex- said. change, the Curb Exchange, and Some 20 of the 80 stocks reported the major commodity markets, on in the Nov. 10 broadcast were these prices being supplied by Mer- added at the direct request of one rill, Lynch, Pierce, Fenner & or more listeners, Mr. Du Hammel Beane. It is broadcast Monday reported. He quoted from a letter through Friday at 4-4:15 p.m. from Barcelona, Venezuela, writ- (EST) to Europe and at 5:45 -6 ten by a Gulf employe who in ask- p.m. to Latin America and Can- ing that the Gulf Oil stock quota- ada. European broadcasts began tions be broadcast mentioned that in June; those to our neighboring this information would be of great American countries in September. interest to the more than 1,000 Gulf employes in that area. Employes of Reuther Story United Fruit and other companies The Nov. 10 script started off with large interests abroad have LOYAL LISTENERS with a two -paragraph story about made similar requests, he said. Walter Reuther's fight for control Letters from businessmen in of the United Automobile Workers Europe and other parts of the globe make loyal customers Union, then holding its annual con- echo those from Latin America in vention. Following were shorter expressing thanks for the business stories about Standard Oil of Cali- news which, they say, is unobtain- fornia finding a new oil field in Al- able in any other way, as market Of the millions of radio listeners who hear berta, the report of the committee reports in printed form are not Fulton on foreign aid that Europe will generally available until weeks Lewis, jr. every week, some 1100 write need between 12 and 17 billion dol- afterwards. or wire him in an average seven -day lars in the next four years, U. S. period. Plywood's acquisition of cutting (One month in 1946 over 10,000 of his faithful rights to a billion feet of timber, a IRE Heads Named price increase for General Tires, THEODORE HUNTER of Iowa followers "reported in. ") Such loyalty carries Hudson Motors' largest advertising City, Iowa, was elected director of over campaign in history for its new Central Region, Institute of Radio to the products of his varied cooperative models, higher prices for the 1948 Engineers, for 1948, and A. Earl sponsors. models of Studebaker and Nash, Cullum Jr. of Dallas, Tex., was and a possible price boost for candy elected director of the Southern bars resulting from a world short- Region. It was erroneously reported age of cocoa beans. [BROADCASTING, Nov. 10], Mr. more than Then the closing prices of com- Hunter would head the Southern 288 stations mon stocks on the New York Stock Region. carry the locally sponsored Fulton Lewis, jr. program. He's available in a few choice localities where he's carried sustaining. If you need a loyally followed program -with NATIONAL prestige -at LOCAL rates -wire, phone or write now for availabilities.

COOPERATIVE PROGRAM DEPARTMENT MUTUAL BROADCASTING SYSTEM 1440 BROADWAY, NEW YORK IB, N. Y. TRIBUNE TOWER, CHICAGO II, ILL.

Page 46 November 17, 1947 BROADCASTING Telecasting HOW DO YOU KFYR READ ME? 550 KC 5000 WATTS NBC AFFILIATE BISMARCK NO. DAKOTA

KFYR COMES IN LOUD AND CLEAR OUT HERE!

Yes - KFYR comes in loud and clear in a larger area* than any other station

An excellent frequency (550 KC), a 704 foot antenna, and a location right in the center of the best soil conductivity area in the United in the U.S.A. * States - all combine to give KFYR millivolt coverage area larger than any other Radio Station in the United States regardless of power! And within that area the farm income alone will be close to TWO BILLION DOLLARS for 1947! Seed your advertising dollars in this rich portion of the United States and Canada and reap a bumper crop in return. Ask ony John Blair man for availabilities.

BROADCASTING Telecasting November 17, 1947 Page 47 BARNOUW IS ELECTED gue of America, the union's par- PEATMAN ent organization. All of the fore- BOOK GIVES RWG NATIONAL HEAD going are for two years. VALUABLE STATISTICS ERIK BARNOUW, New York ra- Mr. Barnouw, the new RWG DESCRIPTIVE AND SAMPLING STA- dio and president, teaches radio courses TISTICS. By John Gray Peatman. 577 writer dramatist, was pages. Harper & Bros. New York. $4.50. elected national president of the at Columbia U. In addition to his Radio Writers Guild succeeding writing activities, Mr. Kelley is DR. PEATMAN, associate profes- Sam Moore last week, it was an- currently writing The Big Break sor of psychology and associate nounced by Roy Langham, RWG on NBC. Mr. Lyon is chairman of dean of College of Liberal Arts, national secretary. Mr. Barnouw's the Guild's negotiating committee City College of New York, in his preface descriptive sweep of the New York and Los and a former president. to and sampling Angeles memberships was des- statistics describes the volume as cribed as virtually unanimous. MAYOR of Ely, Minn., Mathew a textbook. However, it would seem Ratner Co. Plans to be a handbook Chicago withdrew its opposing Marolt, scoops out first shovelful valuable or of dirt at site of city's new sta- VICTOR M. RATNER Co.'s activi- reference work for the man who candidate. ties will be carried on by Tom tion, WXLT. Lookers -on (1 to has occasional need to check a mar- Welburn Kelley was elected vice r): Fizdale, long a leading Cyrille Fortier, president of Ely figure in ket research finding or technique, president of the RWG Eastern Re- the public relations field, it Chamber of Commerce; Charles W. was which includes just about every gion and the following were named announced last week by Victor M. executive in advertising. to the Eastern Region Council: Ingersoll, owner and manager of Ratner, head of the firm, who re- Peter Lyon, Robert Newman, Max WXLT; William P. Ingersoll, su- The author attempts, he states, turned to CBS Nov. 3 as vice presi- "a balanced presentation that will Wylie, David Driscoll, and Leon perintendent of construction, and dent in charge of advertising and Meadow. Designated as alter- Stanley Pechaver, secretary of teach the student not only how to promotion. Mr. Fizdale, who also compute a statistical measure but nates were Ira Marion, Philo Hig- Chamber of Commerce has publicity offices in Chicago and ley, Priscilla Kent, Elaine Carring- Higley, when to use a particular technique and Julian Funt were Hollywood, will make' his New and how to interpret a result. The ton, and Elizabeth Hart. Robert named to represent the RWG on York headquarters at the Ratner student who is interested primarily Cenedella, David Driscoll, Philo the council of the Author's Lea- offices at 515 Madison Ave. in a social science and only secon- darily in statistics-as a means to an end, a tool -can obtain a sound working knowledge of the subject without, for example, being able to differentiate the normal prob- ability distribution by means of the calculus." In addition to an exhaustive index, the volume contains tables of statistical functions, squares, square roots, reciprocals and ran- dom numbers, and glossaries of symbols and of the principal statistical formulas. Text pays more than usual attention to the calculation. For example, 20 pages are devoted to describing and illustrating the various graphic methods of presenting and comparing cate- gorical data.

KLIF GETS THE BIRD New Station Has Parrot For Announcer MASCOT and advertising symbol of the new KLIF Dallas is a parrot KMLB has more named "Klif," who announces. An application is now with Lloyd's of listeners London for a $100,000 life insurance than all other policy on the bird. The station is assigned 1 kw on 1190 kc, daytime. stations combined in It went on the air Nov. 9. News fare will include a novel Northeastern Louisiana "misanalyst" known as Lowell Gram Kaltenheater. Kaltenheater For the third straight year, authenticated listening surveys con is Gordon R. McLendon, executive elusively prove that KMLB has more listeners in Monroe and director of KLIF and son of Bar- ton R. McLendon, theatre chain Northeastern Louisiana THAN ALL. OTHER STATIONS COMBINED! owner and station president. Young Mr. McLendon got up Kaltenheater Reach this $103,629,000 annual buying power with for soldier entertainment when he KMLB -the only radio facility clearly heard in this area! was in the Pacific. Station manager is Aubrey H. Escoe, formerly of KAND Corsi- REPRESENTED cana, Tex. Other personnel include BY Paul Monroe, program director; David Ward, promotion director, and Glenn Callison, engineer. The McLendons operate Tri- TAYLORtIOWE SWWI? EN State theatres in Louisiana, Okla- homa and Texas, and KNET Pales- AFFILIATED WITH AMERICAN BROADCASTING CO., INC. tine, Tex. Station operates daytime on 1000 J. C. LINER, JR., Mgr. w on 1190 kc with studios in the 12th floor penthouse of Cliff Towers. Page 48 November 17, 1947 BROADCASTING Telecasting Radio Station WSPA announces the appointment of

ROGER A. SHAFFER

as Managing Director of

WSPA and WSPA -FM Spartanburg, South Carolina

LWSPA and WSPA -FM, Spartanburg, South Carolina -5000 watts day,5000 watts night,950 kilocycles CBS- Represented by Hollingbery

BROADCASTING Te1ec a,tinl; November 17, 1947 Page 49 WWL ADVERTISING BUILDS YOUR AUDIENCE

Come celebrate with us our 25 Years of Serviere

For this e ;errt. we're bringing n

FAMOUS CBS NETWORK SHOW

TO NEW ORLEANS

;wHM;r;\STRIKE IT RICH,_ M NWT O.F.mw teAA ....M \ DRAMA! LAUGHS! SUSPENSEI NEWS HOW TOM -STRIKE IT RKN"

0. FULL EVENING ..OF.ENTERTAINMENT

,A .JMd .n...K.m ...... 0A\vN BUSTERS .iIh'Vdi' ..l WW1'. I. e... Ot fHESiRa-.4. Mi-S".ra.. O'0:.-1ET .wl-'C.:d" rnwu-.w WW. rwm+. limy D.w.. M. C. NEW ORLEANS SUNDAY, SEPTEMBER 21 FREE TICKET The .Nation's Brightest Stan Lrad the roast-to-Coast Salate MUNICIPAL AUDITORIUM at WWL

OMM.SSION IT TICKET OTK.T aa.w ..Re emk. is we Rhein ROOSEVELT MOTEL

Iw M OWE ewe. o.., caw Alwxr w Teo la Is Ow heme el NI de wish E.A.wm,aNWWL 870 ON YOUR DIAL

pm mow 'IN 1011,1 melees. . mew wem cues esteem on 0.10471 Iligg.'.tt SITU, in T',,.,,l

This week WWU-I celebretes ifs first birthday I Full page in color showing the stars of CBS and WWL Anniversary broadcast "sold out" far in advance

Illuminated poster board reminds ADVERTISING Orleanians of WWL's 25 years of service WWL 25th ANNIVERSARY Years of Service at, ON YOUR DIAL

Page 50 November 17, 1947 BROADCASTING Telecasting gim

-- , - ADVERTISING our advertisers

Street car dash signs promote all WWL shows every month in the year

The EDITORS DAUGHTER MON.tE.0 FRI-9 :95 A.M. BOND BREAD

i .TONI6NT.: t ADVERTISING Fa Slid Enjoyment-Tune In st THE BIGGEST SHOW. THE BIGGEST SHOW IN TOWN .l IN TOWN ON WWL

14'

Your Favorite Stars ) Are Back on WWL WIIIL nl BIGGEST SHOW IN TOWN ..K.t.t

Approximately 50 -1,000 line ads will run during the fall season

No Wonder -More and More and More Folks Turn First to

TUNE IN TODAY-- r 1;

870 ON YOUR DIAL

kw cia ñq a TEA.Of VXO

kTAlt HEI, VHS "FM" AFFILIATE, HMI, M III TEA1 OLI 3- i 50,000 Watts - Clear Channel CBS Full page advertisment in New Orleans newspapers Affiliate heralds new fall season, gives new listening timetable Represented natit.nally by the Katz Agency GREATEST SELLING POWER IN THE SOUTH'S GREATEST CITY

BROADCASTING Telecasting November 17, 1947 Page 51 TV OVERPROMOTION EXTENSIVE FAIR COVERAGE I IS UNWISE - SHOUSE Westinghouse Stations Across Country Broadcast OVERPROMOTION of television On- the -Scene Programs Before Big Crowds is being discouraged by James D. Shouse, president of the Crosley WESTINGHOUSE stations, set- Portland accounted for 30 broad- Broadcasting Corp. In answer to ting new records in the scope of casts from six events which at- a letter printed in the Cincinnati their special events coverage, have tracted more than half a million Post, asking "Why aren't we get- featured more than 100 on -the- visitors. These events included the ting more television service faster scene programs from fairs, festi- annual Portland Rose Festival, in Cincinnati?", Mr. Shouse point- vals, expositions and sports events the Elks National Convention, the ed out the danger of premature from coast to coast in recent Pendleton Roundup, the Waldport presentation of television to the months. Salmon Derby, the Pacific Interna- public. Total attendance at these affairs tional Livestock Exposition, and "We want to sell a lot of sets is estimated at well over 3,500,000 Ryder Cup golf play. to a lot of people for a long time," persons by General J. B. Conley, KYW Philadelphia had special Mr. Shouse said, "and not a few who inaugurated the stepped-up representation at Reading and sets to a few people for a short coverage as an added public ser- Allentown (Pa.) fairs, which at- time." In reference to W8XCT, vice. tracted more than 500,000 visitors. Crosley's experimental video sta- "This type of program is as old WBZ -WBZA Boston featured 20 tion, Mr. Shouse declared that the CONTINUANCE of free radio in as broadcasting itself," Mr. Conley broadcasts from the Eastern States outlet will continue on a test basis the U. S. was urged by Justin Mil- said, "but we feel that good spe- Exposition, which drew more than for several. months "until our men ler, NAB president, in an address cial events cannot be overdone." 400,000 visitors to Springfield, learn every available technique and before a U. S. Junior Chamber of He said the best attended event Mass. acquire the backlog of program- Commerce luncheon in Washing- was the Allegheny County (Pa.) Audience acceptance of the series, ming experience requisite to in- ton. The affair marked completion Free Fair, which drew more than said Mr. Conley, has been better telligent commercial operation.... of 24,000 -mile tour by National 1,500,000 persons to Pittsburgh's than anticipated and plans are "Not until we can deliver a pic- J. C. of C. President John Ben South Park. KDKA coverage in- underway for a still more am- ture the equal or superior to any Shepperd to indoctrinate young cluded presentation of 22 programs bitous year- around special events other in the country, on a power at men of the country with a better from its booth on the grounds effort in all Westinghouse stations. least equal to any other in the appreciation of democracy. and from the main stage before world, will we deliver television as the grandstand. VIDEO PREMIERE of "Beyond Our an accomplished art to our audi- Next in order of attendance was Own," 40- minute movie made Jointly by ence," he said. W8XCT, according FAB to 19 major protestant denominations and Meet the Indiana State Fair at Indian- 13 interdenominational groups, was to to present plan, will become com- apolis, which drew nearly '700,000 occur yesterday (Nov. 16) on CBs tele- mercial station WLWT in Febru- FLORIDA Assn. of Broadcasters vision. First of a series of church mes- will meet Saturday, Dec. 6, at the visitors. WO WO Fort Wayne sages to be presented on film by Co- ary 1948. Crosley's investment in Soreno Hotel in covered this one -week exhibition Operative Portestant Film Commission, Cincinnati television to date is St. Petersburg, program originated at WCBS -TV New W. G. (Bill) McBride, of WDBO with 20 programs from the fair York and was fed by AT&T coaxial $700,000, plus operating costs aver- Orlando, - grounds. cable to WMAL -TV Washington and aging between $7,000 and $8,000 association's secretary WMAR Baltimore for simultaneous treasurer, has announced. In the Pacific Northwest, KEX transmission. monthly. Still FIRST THE NEWS-AGE-HERALDMN STATION MORNING AFTERNOON EVENING

C. E. Hooper Station Listening Index** Summer Report (May Through September, 1947 Measurement)

WSGN Station A Station B Station C Station D* Station E

Monday thru Friday MORNING 37.3 32.3 16.6 6.3 3.8 3.6 8 A.M. to 12:00 Noon Monday AFTERhNOON 31.5 23.4 27.8 9.9 4.3 2.9 12:00 Noon to 6:00 P.M. Sunday thru Saturday EVENING 3 5.3 28.2 29.8 2.0 2.2 6:00 to 10:00 P.M.

Every Day More and More People Get the WSGN Habit

'Station D operates day time only ;For Metropolitan Birmingham

Page 52 November 17, 1947 BROADCASTING Telecasting YOU MAY FLY AROUND THE WORLD IN 73 HOURS * -

BUT... YOU CAN'T HOP INTO WESTERN MICHIGAN FROM ANY OUTSIDE POINT!

If you made an aerial reconnaissance over mazoo and WJEF in Grand Rapids. These Western Michigan, you wouldn't see any ob- two stations have an outstanding record -a stacle to keep "outside" radio stations really 10.7% greater morning Share -ofAudience, out of this big area. Believe us, though, there for instance, than all the combined stations is a wall of fading that very effectively cuts of any other one network! (Hooper Report off good local reception of even the most for Spring, 1947.) powerful outside stations. That's only one of several things you should But Western Michiganders do get perfect know about WKZO -WJEF. You'll be inter- reception from their two top -notch CBS out- ested in the others too. Write us for complete lets right in their own area -WKZO in Kala- facts, or ask Avery -Knodel, Inc.

Bill Odom flew around the world in 73 hours 5 minutes in August, 1947.

WKZ O Weil E F /ad-lt IN KALAMAZOO /Ate IN GRAND RAPIDS and GREATER WESTERN MICHIGAN AND KENT COUNTY (CBS) (cgs)

B trItR OWNED AND OPERATED BROADCASTING CQ AVERYKNODEL, INC., EXCLUSIVE NATIONAL REPRESENTATIVES BROADCASTING Telecasting November 17, 1947 Page 53 r FOUR NEW AFFILIATES East Coast Shirts & West Coast Nightshirts M ake Hay in MAKE CBS TOTAL 171 FOUR new stations have joined CBS, bringing the network's total North Carolina- of affiliates to 171, it was announced last week by Herbert V. Akerberg, CBS vice president in The South's charge of station relations. KLOU Lake Charles, 1 -kw out- No. cI State let on 1580 kc, joined CBS Nov. 1. The affiliation of WVAM Altoona, Pa. becomes effective when the station goes on the air about Dec. 15 with 1 kw on 1430 kc. WKRG Mo- With bile, Ala., also is scheduled to join Wm 1 CBS at that time with kw day and 250 w night on 710 kc. KLAS Las Vegas, Nev., is slated SURPRISE PARTY for the boss boomeranged when WIP Philadelphia North Carolina's to enter the CBS fold after Jan. 1 executives gave a "loud shirt" party to celebrate the birthday of Ben- when it begins operations on 1230 edict Gimbel Jr., president and general manager, and known as the No. ( Salesman kc with 260 w. wearer of the loudest shirts in radio. Mr. Gimbel (seated, center) turned up wearing a white shirt and black tie for the first time in months. Seated are (1 to r): Sam Elber, assistant director, promotion and pub- `HERITAGE' PROGRAMS licity; Mr. Gimbel; Gordon Gray, assistant general manager and director American Way to Be Stressed of sales. Standing: Clifford C. Harris, technical supervisor; Michael I Rittenhouse, night supervisor; Reginald Harris, chief engineer; Ralph In Regular Network Shows - H. Minton, promotion and publicity director; Varner Paulsen, production THE RESPONSIBILITY of all manager; Murray Arnold, program director; Sam Serota, director of edu- American citizens to do their part cation and special events; Edward Dempsey, comptroller; Sam Ettinger, in maintaining their heritage of news editor and Edward Wallis, assistant program director. freedom and civil liberty will be stressed in special broadcasts to be Has More Farm Income presented during the winter and spring on the four nationwide Than Any Southern State networks in cooperation with the Except American Heritage Foundation, the networks jointly announced North Carolina Itself. last week. Gross Term Income Each chain will utilize regular North Carolina 5712,604,000 program series, with established WP IT Primary 640,895,000 audiences, to carry special broad- Kentucky 490 285,000 casts devoted to the American heritage theme. ABC's list includes: Florida .. .. 423,728,000 America's Town Meeting, Paul Georgia 419 583,000 Whiteman Show, Southernaires, Virginia 393 722,000 Youth Asks Government, Coast to Coast on a Bus and the U. S. Navy Tennessee 367 721,000 SLEEPY EXECUTIVES are those of ABC western network when they band broadcasts. CBS will present gather for weekly Tuesday morning meeting at newly inaugurated Mississippi . 333,528,000 its "Rededication" programs on time of 7:30 a.m. (PST, that is). Minus Don Searle, absent on vacation, South Carolina 259,925,000 People's Platform, In My Opinion, here is the gang's proof to the boss that they were more than early. Columbia Country Journal, Invita- Early birds are (1 to r): Bob Hall, publicity director; Russ Hudson, tion to Learning and Liberty Road - sales service manager; Norman Ostby, assistant to vice president; Jack American School of the Air. O'Mara, sales promotion director; Don Tatum, legal counsel for net- Mutual schedule of heritage pro- work on coast. Gent with alarm clock is J. Donald Wilson, program grams will be heard on American and production director. Forum of the Air, Family Theatre, Meet the Press, Racket Smashers, Adventure Parade, Meet Me at WLAW -FM Takes the Air KMJ Aids Perky's, Hospitality Club and also On 93.7 mc at Lawrence WHEN RAISIN variety grape on a special Washington's birth- growers in the Fresno district of day broadcast. NBC lineup in- W LAW-FM Lawrence, Mass. made California decided recently to dry cludes: Our United Nations, Home its debut last Monday (Nov. 10) their crop, a shortage of drying Is What You Make It, Orchestras with an inaugural broadcast on trays developed in some areas. The of the Nation, Story to Order, which Irving E. Rogers, president county farm bureau requested KMJ Frank Merriwell, Once Upon Our and treasurer of the Hildreth & Fresno, to broadcast news of the Time and Story Shop. Rogers Co., owner of WLAW and shortage and ask growers to sell American Heritage Foundation WLAW -FM, dedicated the station surplus trays to other vineyardists, was formed by the Advertising to the public interest. to turn them into dealers or to WPTF Council to utilize -mass communi- Looking toward take them to the bureau of- an eventual farm cations' to. aid ' in bringing . hátne- power of 17 kw, the station oper- fice, which, in turn, would distrib- "KC NBC to.the-American public its héritage ates on 93.7 mc, channel 299, from ute them. Norman Katen, KMJ's 0 50 UUO AFFILIATE of freedom and liberty. WLAW's 50 -kw transmitter at farm editor, broadcast the appeal Burlington, Mass. Programs are twice and as a result between Raleigh, North Carolina "CAVALCADE OF AMERICA" series, aired from 3 -9 p.m. daily. 16,000 and 20,000 trays were FREE G PETERS, Inc., National Representatives sponsored on domestic radio by duPont taken to the office of the farm Co., now is being heard each Saturday at 3:15 p.m. via shortwave in Europe, U. S. TELEVISION MFG. Corp., New bureau alone. In addition, the bu- "RETAIL SALES Billion exceed One the Middle East, Australia, New Zea- York, Nov 15 reduced price of its reau secretary reported there was Dollars in 78 counties where WPTF land, Canada and North Africa, Walter direct -view home console video -radio has 50-100% BMB penetration. S. Lemmon, president and founder of phonograph combination set from $895 considerable interchanging of trays World Wide Broadcasting Foundation, to $745. Move following a similar re- 2,876,500 people live in this primary has announced. New series, launched duction In price of company's large - among growers and also a turn in market." Richard Mason, Manager Nov. 8, is carried by three shortwave screen projection sets, is credited to of the trays to commercial chan- stations of World Radio U. -WRUL engineering developments which have WRUW WRUX. reduced manufacturing costs. nels for distribution. Page 54 November 17, 1947 BROADCASTING Telecasting ` t%i v c e b ben tetV.troo ea vtdY otdt4 ° e. ettt bte °oo t pdttf. t ` teltets 4stxedd0ot cA . en ee lit W p Tergarkxnte K tibCbs oN hl ° de tt CeN « d N \ette u ectQse*Me Wb nhe tettV!t seNtmeMedeteett tp e e. n st o nsde tt° . ht 10 seP 9pet whe, yni m on e ,S ° o{e Á ot e Te h ,hlt Y comments on Petroleum's us,* d to oe * loN µ SP-,..t.t t t' Ts'oOh éonnuythe w pt i bs d new neobbnU 'etnd .toe oyn t t Pod x11 w,xW d 4 to t** or. chbeen advertising campaign °OOOt. et 06 e ww ex rt"-e 'btb dte A tte us. b to 1rY tu e N et desle. esNlttt Daot Jveal l 0t 0 Ksd hoPeLWpltit th And 1310 ttds _talY e o e1 N been ry moo Sot ot ~luV T tUt n11nNo lte eel lh 0d ttsl t tb ePTtt Qtcto wheth s onon sotd ad etbe Pst { qoet1tee ot '*be 4nneoÁtht lthl ttOs t!sy Wbh.Ned. ri bttdtiseeo ot eete ths bl`h ut 0 ty rte 'e. ttdye ptotP°hsttb1sPt btse. ,66,°0". ely ú1xnd Wl Qet 1 tdt le ttY lt e ete td Ot tYat nteoxemPaw M rti ctt b On the subject of the esl0 tetxµe °o%K the dbtph u th ex' w go ót to u oil industry's advertising, Vise le don ei toco o0dettsµe t . á The Times continues ... to .tell 4oee t0 the ot A1°ápois at Ott' Stott shun 1s One line be1 sgehb9 lueget tt the Oho showsnd .ne 0th n cottes'° ell x110stt.4h °dine ne of troc thn st osi0e se m Ya aneli :á ce Le. eeD l "'Is 06 t»s1 0 tt l h+ 4nee to t {e tht tbAnÓtnet . p0t lo. b e te .n sbtattloP U th toPe denet ohe ht bxoµY o' \ t`oce teor ecncbeddí pldtnNeto son he t d PTOO o,e0 t Os tee t°6 ttY eY °t te0t sne t,l l° 'eel d t tee in t t,to eflon 0 the °btod tsyine ' dis' nell '°%' the' 'th bl 13 th hbot. eeetta '6 wl\ene st o the d nT thee h t0 tn e s1TY Vt etmeney. oL Tt t NYs d t letbted /43tyme thto ÿ,e j0d 'fis ce'n'sP e°Nttl lch hst hy tnd wh sot. *te Reprinted courtesy of ettoleum,e PTO$e~TYe . The New York Timer etv ebtea nettle CO d e 1d ,w J ;else.

h thst : n th ad wxteot th e entbol tTOiOd x //

The American Petroleum Institute is informing the Public Relations Operating Committee, Dept. 3 -H public of the truth about the oil business. A AMERICAN PETROLEUM INSTITUTE detailed Plan Book offers all oil companies a 670 Fifth Avenue, New York 19. New York wealth of useful radio promotion material: Please forward at once FREE COPY of "Tie -in" Plan Book. announcements for local and network programs. flexible, varied tie -in Gommers Naine. cials, one -minute spots and special quiz Title or Dept. shows. Use this coupon to secure a free copy of the Plan Book to show firms Radio Station in your area how they can support Address . this program by advertising to your listeners. Prepared for the oil industry by the American Petroleum Institute -Copyright, 1947.

BROADCASTING Telecasting November 17, 1947 Page 5: What Makes A IL

PROGRAMS PUBLIC

"Local programs of a size and quality unexcelled by any radio Dr. David E. Weglein is WBAI station -anywhere." These include Reginald Stewart and the and policy are to contribute t. Baltimore Symphony Orchestra, the B. & O. Glee Club of 100 male fare of the communities which voices, the WBAL String Orchestra, the WBAL Dance Orchestra, include early morning anc the "Baltimoreans ", vocalists Gloria Halliday, Helen Alford, Galen programs, weather reports, th Fromme, Lloyd Knight, Conrad Knight, John Evans, Musical Direc- People, Junior Town Meeting tors Dr. Allan Dash and Joe Miller, the Hi -Jinks program, Mollie gressmen Report and many Martin, Al Ross and guests "Around the Breakfast Table ", plus 7;// programs. NBC "America's No. 1 Network" programs. Dr. Weglein is general ch announced to select individ WBAL Awards for Outstan

STANDARDS

WBAL's continuity acceptance and program regulations are among the most stringent in the industry. Advertising copy must be Mi truthful, in good taste and of proper length. Many programs and Baltimore, America's sixth announcements are unacceptable to WBAL. Religious programs ware and parts of Pennsyly are not sold, but free time is provided. No telephone call "reward are more than 900,000 rad for listening" programs are broadcast. in this area.

6/BAL- 5o,o00 POWER "One of Aine 50,000 Watts -greatest amount of power allowed any American 2610 N. Chari commercial radio station. Represented Natioi dio Station Gr at?

SERVICE FACILITIES

Public Service Counselor. Purpose WBAL's New World of Tomorrow" studios are the most modern the improvement, benefit and wel- and finest in the country. The WEAL transmitter was made in WEAL serves. Some of the services Baltimore and installed just before the war.' It is located on noon farm programs, religious Winan's Road, north of Pikesville. WBAL has all three news WEAL Radio Forum, Report to the services, the two foremost transcription services and an expe- It's Their Opinion, Maryland Con - rienced organization of more than eighty persons. ther local and NBC public service

irman of the committees recently als and organizations to receive the ing Achievement. TELEVISION

Mr. Harold See, for 17 years with NBC and considered one of America's top television men, has been appointed Manager of WBAL -TV. The station will broadcast programs late this year on Channel 11. i.RKET

city, the States of Maryland and Dela- ania, Virginia and West Virginia. There o families (more than 3,600,000 people)

WATTS -NBC AFFILIATE rica's Great Radio Stations' es Street, Baltimore 18, Md. -tally by Edward Petry & Co., Inc.

r, What Price Radio Logs? Out RQipQeti 70 NEARLY 85 /o of tthe 1 546 daily newspapersp p ers in the United States carry radio news, accord- 1 ing to our survey reported in this issue (page [Euitoriat1 17). Of these papers a substantial number reported an increasing interest in radio. Near- ly half the papers printing radio columns be- Music Lesson gan them within the past two years. About THESE are turbulent days for radio. You 26% reported increasing space for radio. hear that everywhere. There's the plaintive Virtually every large -city newspaper said wail that radio never wins a battle. Some are it was not only publishing program logs but resigned to another era of Jeannie With the radio comment as well. This bore out a recent Light Brown Hair when Petrillo pulls the NBC survey which found in cities of a million plug. Others feel the self- regulation code will or greater population more than twice as many unleash a tidal wave of red ink. readers followed radio news as in cities of less But if it be true that radio has never won than 50,000 population. In the larger cities a battle, it is equally true that it hasn't lost half the readers followed radio news -an a war. There is only one war for radio, and amazing percentage for one feature in a paper. that's the war in defense of the free enter- In the face of this undeniable and increasing prise system. Given the right to bargain in public demand for news of radio there is a a competitive market, radio can overcome its surprising tendency among publishers and edi- economic problems. It can cope with codes or tors to penalize radio and their readers. A comply with creeds. It can deal with Petrillo - number of papers are charging regular adver- WALTER BUNKER or without him. tising rates for printing program logs. In That's our text. Miami, to cite one example, Herald and the the WHEN one member of a quartet dropped Nearly ten years ago, an organization known (both of own Daily News which stations) a chance to as ASCAP held a monopoly in music. Music listings. To launch out. Walter Bunker got charge a flat fee for the his Broadway appearance un- was and is an essential ingredient for radio. the plan they offered stations agate -type, make der the aegis of the celebrated Arthur Ham- It was a far different ASCAP then -arrogant, nearly illegible run -in listings free, or better - dictatorial and greedy beyond the flights of displayed tabular logs at a price. Seven Miami merstein. a Midas. It was nicking radio for 5% of its stations have found it necessary to pay to list Accidental as this may have been, his rise income to perform music -any music. It wanted their programs in the Herald, five in the to the present post of Young & Rubicam's 7%% or else. It was or else, for broadcasters Daily News. The Herald excuses its policy by Hollywood radio manager represents the slow, were weary of the slow strangulation. They pointing to an expanded radio coverage. patience- biding path of 18 years in radio dug in. They formed Broadcast Music Inc., The Louisville Courier-Journal and Times without accelerating accident. as a wholly owned radio music repository that (WHAS), says Editor and Publisher, have re- Today, he keeps in touch with the pro- would buy, borrow, or beg music. They paid cently conducted a survey and determined it ducer's problems by continuing to hold the in as stockholders. requires 163% tons of newsprint a year to reins on the Baby Snooks Show (Jello) as There is still an ASCAP, a strong, potent print the radio log in those papers. Plans of well as overseeing productions of NBC Duff y's and prosperous ASCAP-more prosperous the Louisville papers, according to their adver- Tavern (Bristol -Myers Co.), CBS Adventures ever. There BMI, and than is a strong potent tising manager, include turning this $15,000 of Ozzie & 'Harriet (International Silver too. Both ASCAP and BMI have contract annual "debit" into a $50,000 to $70,000 Corp.), CBS My Irma (Lever Bros.), renewals coming up, decade Friend after nearly a of "credit" by charging stations regular rates for CBS House competitive operation. Party (General Electric), ABC Evidently neither seeks the listings. The papers justify their proposal Western regional What's Doing Ladies a boost in fees. The negotiations with ASCAP and by pointing out that a recent study gave the Western five newscasts have been carried on without a CBS regional weekly fanfare by radio log a slightly smaller readership than (Metropolitan Life Insurance comm.ttee headed by T. C. Co.). Streibert, presi- comic on dent of WOR New York, and one of radio's strips printed the same page. Administratively speaking, Walter Bunker outstanding statesmen. Anyone familiar with readership studies doesn't believe in titles. Accordingly, there knows that comic strips and pictures What's the story? It was told by Carl Haver - always are no privileges since there is no rank in average ahead of any lin, BMI president, a few weeks ago at the nonpicture features. the Y & R Hollywood radio operation. If How about a study of the amount of news- NAB Convention. Mr. Haverlin's figures speak that's the case, the next question is "How print the Louisville, the Miami, or any other eloquently. Originally BMI had 670 station do get daily newspaper uses to print sports news? they things done ?" That's simple, he stockholders. Now it has nearly 2,000 licensees. will assure you. "When faced with a radio Since 1940 stations have saved some $60,000,- Why has it occurred to no one that the pages of space devoted to professional baseball, foot- problem, call in 50 years of radio know -how 000 in performing rights fees that would have (representing gone to ASCAP alone if they had capitulated ball, basketball and all of the sports industries any combination of several men) to figure to the 7%% demand. By 1950 it will be sub - consume tons of newsprint which compare to and try it out." stantially more. Stations have paid to ASCAP compact station logs as Howard Hughes' Fly- That's the type of straight talk and com- about 2.25% of their revenue (as against the ing Boat compares to a Piper Cub? Why? Be- parably direct thinking you get from a cause editor 5% fee prior to 1940 and the 7% % requested) , every is sure that his paper's cir- gentleman who started out in radio as an minus a 15% commission deduction. They have culation would drop if sports were slighted. announcer with KFRC San Francisco in the Reporting sports is a necessary reader service, paid to BMI 1.2 %. The combined percentage fall of 1929. After and one they argue. Readers demand it. Besides it three half years for both runs less than 4 %. he had risen to the title of chief announcer. The music performing rights fight was won would be hard to sell sports promoters space. by the fortitude, courage and wisdom of the Radio, now, that's different. Stations must Next came a dual assignment as announcer- nation's broadcasters when the chips were necessarily be financially solvent. Publishers business manager with the Anson Weeks Or- down. Both sides now are content, it would have fallen for the stories that radio has rolled chestra, which took him back and forth across seem. in wealth -which, if ever true, is a condition the country. They were playing in Los Angeles The music performance fight can be won that is changing with thé influx of new sta- when he decided to forsake one- nighters for the same way. The cast has changed some - tions, as the FCC's "Lemon Book" indicates. a spot as announcer -producer with NBC Editors, Hol- what, the scenery has shifted, but the plot too often influenced by the ancient lywood. At time newspaperman's prejudice that the network's announc- is the same. There's no place for faint -hearted against "upstart" ing umbrella-toting Chamberlains. It calls for radio, turn a blind eye to survey reports of staff consisted of Ken Carpenter and unity of broadcasters and networks and re- program log readership and a deaf ear to Walter Bunker. corders. Petrillo has unity, but it's that Hit - arguments that the logs are an essential part Early in 1939 he became the network's pro- leresque, enslaved kind. Will his members of their service. duction manager in Hollywood. In addition stick when they've missed a couple of pay- The increase in radio news has been grudg- to other responsibilities he served as the days, while radio goes about its business as ingly added in response to public demand. It NBC producer on the Jack Benny Show from is a policy who best it can without them? short -sighted -maker takes a 1936 until the spring of 1943. That made him The battle of BMI is contemporary radio step backward by making logs hard to read. a logical candidate for the spot of Young & history. The battle against AFM can be fought The alternate plan of selling program log on the same field and with the identical listings is tantamount to placing a price tag Rubicam producer of the same show in Sep - weapons -fortitude, courage and unity. on legitimate news. (Continued on page 60) Page 58 November 17, 1947 BROADCASTING Telecasting This is more than just a copy of the WQXR -WQXQ Program Guide on someone's radio. It's also more than 50,000 Program Guides (our current circulation) on 50,000 radios.

What interests us ... and should interest you ... is what it means to have fifty thousand Program Guides on fifty thousand radios. there's First of all, it means purchasing power: fifty thousand listeners each paying power a dollar a year for the Guide. It also means to attract a loyal behind power audience: fifty thousand listeners, devoted as this little they are to no other radio station, interested enough to pay for this listing booklet... of our programs. When fifty thousand people feel that way about WQXR -WQXQ, that's a powerful story for an advertiser who knows that listener loyalty pays off in sales.

There's a lot of power . . . sales power... behind that Program Guide.

WQXR and FM Station WQXQ the radio stations of The New York Times

BROADCASTING Telecasting November 17, 1947 Page 59 everything from a babe in arms to Respects a grandfather. (Continued from page 58) Then it was back to the Em- IJ_r,11Í,. porium time as mana- tember 1943. When the program again, this ger of their country club, follow- sponsorship changed 18 months he took reins ing another summer at Yosemite. ROBERT MANBY, former director of later, over the of the New York producers were con- promotion, publicity and advertis- Dinah Shore Show (Birdseye) for ing for WJW Cleveland, has been with young Bunker in of WONS the succeeding three years. Then in fronted appointed station manager fall of 1929. After four months of Hartford. He previously was advertising September 1946, he took over the manager of Telling -Belle Vernon Co., fruitless effort he signed on as division of National Dairy Products, cue on the "Snooks" assignment member of a quartet in "Polly" Cleveland. and served for three years in stanzas. What with illnesses and intelligence branch of U. S. Coast when one member withdrew and Guard. vacations, he has also handled just an agent assured him that Arthur JEFF SPARKS, veteran of 19 years in about every other program orig- Hammerstein really didn't know radio, with NBC, CBS and MBS, has inating from Hollywood produced been appointed station manager in VACATIONING back home after the foursome, having hired them charge of programs and station opera- by Young & Rubicam for its vari- tions for WFMO (FM) Jersey City, N. J. 18 months in Tokyo, Bill Costello by the light of a kerosene lamp. During war, he served as program di- ous clients. (r), chief of CBS' Far Eastern Broadway rector for American Red Cross and So he made his special service officer for Army, at- So it was a practical radio man news bureau, talks things over debut in the happy company of tached to General Stillwell's headquar- who took over as the agency's top with Wells Church, CBS news di- Fred Allen and Archie Leach ters In Chungking, China. radio executive last September. rector. Mr. Costello returns to (later known as Cary Grant). NEAL BARRETT, general manager of Japan this month. KOMA Oklahoma City from 1932 to Mr. Bunker is a native of Scran- later Although a baritone, he managed 1942, will head new station of Sooner ton, Pa., where he was born July to sing bass enough to fill that Broadcasting Co., authorized earlier in After 16 this month by FCC to operate in Okla- 26, 1900. Nine years later, his the university at the close of his spot the quartet. homa City on 800 kc with 250 w day- weeks of this he was willing to time. father went west to Oakland, second year (June 1923). His return to the Emporium, as man- E. F. MacDONALD has been appointed Calif., and Walt Bunker was grad- next job was at the Emporium, manager of CJCH Halifax, succeeding ager of the store's country club. R. T. BOWMAN, who recently became uated from Oakland Tech in 1919. San Francisco department store, After the summer, he was intro- manager of CKMO Vancouver. Voice was his major ambition at in its advertising department. duced by telephone to the late FRANK STANTON, CBS New York pre- that point. So he took a job in a But he still found it necessary Harrison then sident, currently in Hollywood, will be Holloway, manager honored guest at a luncheon meeting logging camp on the Oregon -Cali- to spend his summers as close as of KFRC, and was hired as an an- to be held in Beverly Hills Hotel on Mr. Bunk- Nov. 18. This is Mr. Stanton's first fornia line to earn the price. Then he could get to theatre at Yosemite, nouncer sight unseen. visit to West Coast since assuming net- he went back to the Bay Area to returning each fall to the Em- er's admiration for his one -time work's presidency, and among subjects is reflected in that he he will discuss some new aspects of study at the U. of Oregon. porium. Finally in 1926 an oppor- boss the fact listening audience measurements. DON- Summers he still rates him as the greatest ALD W. THORNBURGH, CBS Western spent working at tunity came to play stock at $40 ever Division vice president, is to preside Yosemite operational mind radio has over luncheon. National Park in swim- a week in Honolulu, and that was known. ming shows and as an announcer the end his ROBERT T. MASON, president of of advertising career Laughs in radio? As an an- WMRN Marion, Ohio, and a director of on tourist buses. Yosemite was a for a while. For first six months the NAB. has been reelected to a sec- nouncer at KFRC he recalls a ond term as president of Marion positive attraction every summer of the year he was known as commercial which required the Chamber of Commerce. for five years, even after he left "small parts" Bunker, playing sound of a police whistle. Finding none at hand, he compromised on er, June 25, 1932, at Sacramento. the possibility of a bird whistle Today they make their home in which would be similar if not Hollywood. On the hobby side it's MATCHMAKER blown too hard. It was blown hard all golf, and organizationally it's enough to sound more like a bird Phi Delta Theta, Bohemian Club, and broke things up so completely Duluth, Minn. -Otto Mattick is Bel Air Club and Hollywood Ad- looking for a serious, middle - that he couldn't finish the com- vertising Club. aged woman who plays cribbage and doesn't listen to KDAL. mercial. Marion Glide became Mrs. Bunk- TV Rocket Test TELEVISION equipment was used XL STATION DINNERS for the first time in the testing of high- rocket motors Nov. Annual Affairs Mirk KXLY's thrust 5 in a demonstration held at the 25th Anniversary proving grounds of the Aero Jet Engineering Azusa, DINNERS held annually by Corp. at Calif., the it has been announced by XL stations in Montana, Oregon General Electric Co., firm and Washington took on special supplying the significance this year, the 25th an- video equipment. A television cam- niversary of KXLY Spokane. The era was set up to send its eye- dinners are held to build up good witness report to observers in a will among sponsors, and earlier conference room where they saw this month in Spokane and Port- the operations on a viewing screen. land two dinners were held on 4 successive nights (the second one "Reach The Rich Inland Empire"t for wholesale brokers, distributors 1 and agency people). Surrounding In addition, the XL stations gave SPOKANE, WASHINGTON cocktail parties for agency people With Reason: Otto out on a 3 -state survey of KDAL's new 5000 in San Francisco and Los Angeles to commemorate the KXLY 25th K watt coverage has found a serious middle -aged man who loves anniversary. Parties also were NEW cribbage but can't find a partner since EVERYBODY ELSE given in New York. At the dinners 5000 WATTS in Spokane and the cocktail parties Listens To KDAL. t Cleared Regional Channel 1922 silver dollars were given away { Mutual -Don Lee Network (And why wouldn't they with the reception they get on as mementos, the KXLY manage- that ment reports. *Latest Equipment choice 610 frequency ?) *Modern Studios The XL stations include, beside Experienced Personnel KXLY, KXL Portland, KXLE El- Let the cribbage player contact Dorothy Dix, while you con- "The Voice of KNEW Sell ?' lensburg, Wash., and five Montana j tact Avery -Knodel and find out why KDAL is a better buy outlets -KXLQ Bozeman, KXLF HARRY LANTRY, Manager Gilman, Nicoll & Rothman than ever. Butte, KXLK Great Falls, KXLJ t National Representa!ives Helena and KXLL Missoula. Page 60 November 17, 1947 BROADCASTING Telecasting 1

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BROADCASTING 'Telecasting November 17, 1947 Page 61 MORGAN IS DROPPED IN MIDST OF CONTEST EVERSHARP Inc. last week re- called with a shudder that it for- getfully cancelled its 'Henry Mor- COmmERCIAL gan Show [BROADCASTING, Nov. 10] in the midst of a $40,000 contest. Listeners were already at work writing letters in competition for LEE FONDREN, former promotion and CHARLES H. PHILIPS, formerly pro such prizes as a house and lot publicity director of KLZ Denver, has motion manager of WNBC New York, been named sales manager of that has been appointed an account execu and a Buick convertible in a giant station. Mr. Fondren has been replaced Live of NBC Spot Sales Dept. Mr. contest which Eversharp had in- as KLZ promotion and publicity di- Philips joined NBC in 1943. rector by JOHN CONNORS, Denver ad- troduced on its Take It Or Leave vertising man. JAMES GORDON BENNETT, former account executive for Atherton -Cur- It over NBC and was promoting PHIL RUBIN, former program director rier Co., New York, and previously with on that and the Morgan program of WLOG Logan, W. Va., has been sales department of ABC, has joined news- appointed commercial manager of MBS as an account executive. as well as in magazines and WNOC Norwich, Conn. papers. FRANK HAYS, former account execu- DICK SPROTT, former account executive for Headley Reed Co., New York, What Eversharp forgot when it tive with KSMO San Mateo, Calif. and has been appointed sales manager of prior to that timebuyer for California WLIB New York. dropped Mr. Morgan, effective Flyers in Los Angeles, has joined KGO Dec. 3, was that it had promised San Francisco, in local and ABC Soot ADAM J. YOUNG Inc., New York, has Sales Dept. He replaces GRANT PGL- been appointed as exclusive representa- to announce the winners of the LOCK, who resigned to become man- tive in U. S. as of Nov. 1 for CFRN contest on Mr. Morgan's broadcast ager of Los Angeles office of W. S. Edmonton, CFCN Calgary, CKCH Hull, Que.,. Christmas_ Eve. Last week the ST. LOUIS skyline boasts a new Grant Co. . and CFQC Saskatoon. CFRN also has announced appointment of JOHN means which the company would addition with the new KWK -FM JAMES B. DUNBAR, former commer- N. HUNT as representative in Vancou- The to be the cial manager of WHAV Haverhill, mesa., ver. Mr. Hunt formerly was manager of take to solve the dilemma were antenna. structure, has Joined WLYN, new station under CKMO Vancouver. tallest in the city, is now nearing construction at Lynn, Mass., in similar still uncertain. position. He previously was with WPOR HARRIETTE E. KAHRS, continuity Only Mr. Morgan himself re- completion on its perch atop the Portland and WIlEB Portsmouth. writer of WTNT Augusta, Ga., has Boatman's Bank Bldg. It is to been appointed traffic manager. mained unruffled in the crisis. GEORGE PETERSON, formerly In faire, reach 585 feet from the ground. business office of WCOP Boston, has W. S. MASSIE, former commercial With his customary savoir manager of WRBL Columbus, Ga., has he appeared on ABC's Walter joined WLYN sales staff, and MAR- joined WOBA and WGBA -FM Colum- ITHACA COLLEGE Radio Workshop TIN CLOUGHERTY, previously with bus, in same capacity. Winchell broadcast last Sunday dedicated its new building, devoted Boston News Bureau. has joined com- exclusively to radio, with half -hour mercial staff of WLYN. FRANCIS W. ANTENUCCI, former ad- with the remark that he wanted to documentary program over WHCU and JOHN N. HUNT & ASSOC. has opened vertising manager of Kingston (N.Y.) place a situation wanted ad in N. Y. Program fea- Evening Leader, has joined sales staff WHCU -FM Ithaca, representative office for radio and of WKNY Mr. Winchell's Jergens Journal. tured brief talks by Dr. Leonard B. transcription sales at 69 -144 W. Hast- Kingston. Job, president of the college; Dr. Vic- ings St., Vancouver, B. C. Telephone: The laconic Mr. Morgan, soliciting Rebmann, dean of School MBS reinstated its subscription to Net- tor L. F. Pacific 2888. work Hooperatings, effective Nov. 1, another sponsor, identified himself of Fine Arts; Michael R. Hanna and FRED KENKEL, Joseph A. Short, WHCU and WHCU- JOE SCHERTLER, former assistant to executive vice presi- as "Male, young comedian, will be FM general manager and program dl- the auditor and office manager of dent of C. E. Hooper Inc., has an- rector, respectively; and John J. Grol- KDKA Pittsburgh, has been named nounced. unemployed Dec. 3." ier, workshop director. auditor of KEX Portland. JIM BLACK, account executive of WCPO Cincinnati, is the father of a girl, Andrea Louise. WBZ -FM Boosts Power ROBERT D. THOMAS, with WBNS Columbus national sales department, WBZ -FM, Westinghouse FM out- has been named Chairman of annual trade dinner of Columbus Mfgrs. Rep- let, on Armistice Day began broad- MAGNIFYYOUR RESULTS resentatives Assn. casting with power of 3 kw, three BURKE, KUIPERS & MAHONEY, sta- times its former strength, on 92.9 tion representative, has been appointed me (Channel 225) from its Hull, IN NEW ORLEANS... to represent KXLR North Little Rock, Mass., transmitting site. The sta- KWEM West Memphis, KHOZ Harri- tion, according to its manager, W. At Lowest Net Cost son, and KWAK Stuttgart, all Ar- kansas. Latter station is expected to C. Swartley, plans to operate with be on the air Jan. 1. 20 kw effective radiated power next "Per HOOPER" SELVIN DONNESON, former general spring, when the transmitter is sales manager of Atlantic Electric Co., moved to Allston. New location will Newark, and previously of Donneson & be radio Berger, New York, has joined sales the WBZ and television staff of WWRL New York. center, now under construction on Soldiers Field Road, near Harvard Stadium. Winners Honored KDKA LISTENERS who NOW 5000 WATTS have won prizes in recent BOOST YOUR SALES weeks in four national contests conducted via radio were IN IDAHO guests on station's noontime show, Brunch With Bill, and were interviewed by Bill Hinds, m.c. Winner of biggest prize was Mrs. William C. Clark, of Donors, Pa., who copped $2,000 keepsake diamond ring offered as first - prize in Betty Crocker contest. Other major prize winners among KDKA listeners were Mrs. Robert J. Mc- Mackin, of Beaver, Pa. ($1,- 400 fur coat in Kroger's Linda's First Love contest), and Mrs. C. R. Miller, of Glenshaw, Pa. ($1,000 in Procter and Gamble Right to Happiness contest). TWIN FALLS IDAHO

WEED 8, CO., Rep tativs Page 62 Norernber 17, 1947 BROADCASTING Telecasting Why most coal mine accidents never happen

There's a certain amount of hazard in all under- but in those mines where operations may release gas, ground work -and coal mining is no exception. But tests are made with special gas detectors night and the coal industry, in cooperation with government day throughout the mines. agencies and with the miners themselves, has long Electrical equipment is so designed that it cannot been working to eliminate every last source of pre- emit sparks. ventable danger in the mines. To blast coal, compressed gas, which does not For example, consider some of the safety precau- ignite or form toxic gases, is used in an increasing tions taken in modern coal mining. number of mines instead of ordinary explosives. To prevent the danger of explosion from coal dust, Such safeguards are only part of a comprehensive powerful blowers spray the underground roofs and safety program which dresses the miner (in special walls with "rock dust" -lime rock ground as fine as safety equipment), diagrams his position below talcum powder, which dilutes the coal dust and robs ground (on a chart in the mine office) and drills him it of its explosive qualities. on safe working methods (in meetings conducted by Giant fans draw in a constant supply of pure fresh mine foremen at frequent and regular intervals). air -and automatically exhaust bad air. As a result, coal mining is now twice as safe as it Automatic safety gates strategically located ef- was 40 years ago, on the basis of man hours worked fectively limit the possible spread of danger. -and more than four times safer if measured in Many bituminous coal mines have no gas hazard, tons mined.

* * *

Broadcasters & Commentators! The Bituminous Coal Institute has recently published "Mining Towns," a book containing over 100 pictures of progress in coal mining communities. If you do not have a copy of this book or if you desire additional copies, do not hesitate to write and ask for them. We shall also be glad to send you on request the booklets: "Pertinent Facts About Coal" and "Glossary of Coal Mining Terms."

BITUMINOUS COAL INSTITUTE

A Department of NATIONAL COAL ASSOCIATION 815 Southern Building, Washington 5, D. C.

BITUMINOUS COAL ... LIGHTS THE WAY ... FUELS THE FIRES ... POWERS THE PROGRESS OF AMERICA HOWARD ROSE, who has been with New York office of N. W. Ayer & Son 1/2 MILLION AUDIENCE for last seven years, is returning to agency's Chicago office as vice presi- Theatre Guild Televises dent and a supervisor of service. Be- fore going to New York he was in Chi- `John Ferguson' cago with the same firm for 13 years. N. W. BRANDON, former assistant manager of WSAV Savannah. Ga., has AN ESTIMATED half a million been appointed ra- televiewers . watched and listened dio director and as- A sistant to the presi- Nov. 9 to the telecast of the dent of Nachman - Theatre Guild Television produc- Rhodes Inc., Au- gusta. Mr. Brandon tion, "John Ferguson," on NBC's entered advertising four -station video network. Pro- field in 1935 as account excutive recently broke his left arm in a fall DAVE FOUTZ Adv., Long Beach, Calif., gram was the first of a series of with C. P. Clark in his home. in expansion move, has opened offices six hour -long television dramatic Inc., Nashville. He MICKEY LANE has joined Rodgers & at 6912 Hollywood Blvd., Hollywood. left the agency in Brown, New York. as radio director Telephone: Hollywood 7201. JIMMY shows to be presented this winter 1939 to join WSAV and executive in charge of fashion ac- FRITZ, former new business executive by Theatre Guild, whose di- as advertising man- counts. of recently dissolved Pardee, Cash & the ager. After four Assoc., Hollywood, has been made a rectors, Lawrence Langnér and years service with vice president. WALTER C. CASH, Theresa Helburn hailed the tele- Mr. Brandon AAF, he returned to former co -owner of latter agency, is WSAV in 1946 as K & E Cares joining Dave -Foutz Adv. as account cast as an event of major signifi- assistant manager, which position he executive. Agency also maintains Los cance. held until recently. KENYON & ECKHARDT, New Angeles offices in Spring Arcade Bldg. York, is devoting its entire bud- Niles Trammell, NBC president, D. PORTER BIBB Jr., formerly on ex- for gifts to mem- CATHERINE A. O'CONNOR, formerly ecutive staff of Compton Adv., Lennen get Christmas commented: has bers of the press to sending with translation division of Interna- & Mitchell and BBDO agencies, CARE packages to any country tional General Electric Co., Schnectady, "NBC is proud to be associated been appointed vice president of Far - in Europe designated by the has Joined Woodard & Fris Adv., Al- son & Huff, Louisville agency. usual recipient of the Christmas bany, N. Y. as head of research depart- with one of America's most out- BURTON G. FELDMAN, former vice gift. ment. standing theatre groups in this president and copy chief of Olian Adv., DON MAY, formerly with Knox Reeves this collabora- New York, has been Adv., San Francisco, and FERD WAG - project. We believe appointed vice NER, formerly with Dan B. Miner tion will enhance the public's ap- president in Chica- JOHN SPRECKELS 3rd, sugar tycoon Agency. Los Angeles. have joined Han- the- go office of Buch- has joined Adolphe Wenland & Assoc. nah Adv., San Francisco. preciation of the legitimate anan & Co., He Hollywood, working with JOSEPH atre." previously was with GARDINER in public relations depart ROGER DUNHAM, partner of Frederick Foote, Cone and ment. HAROLD HIGGINS, formerly o E. Baker & Assoc., Seattle agency, has The telecast was produced by Belding, and prior Universal Recorders, Hollywood, has resigned to become public relations Denis Johnston, director for the to war owned and shifted to agency as account executive director of International Chiropractic directed agency NORINE BLAKE, agency timebuyer, is Assn.. Davenport. Ia. Guild; Albert W. Protzman, tech- company business. which bore his in New York on CHARLES HUWEN, former head of Hu- nical director for NBC, and Robert name. Mr. Feld- TOM LEWIS, formerly vice president wen & Assoc., Chicago, has joined Wade, art director for NBC. man also teaches in charge of radio for Young & Rubi- Behel & Waldie & Briggs Inc., Chicago, courses in adver- cam, is accompanying his wife Loretta as account manager. Thomas Mitchell and Joyce Redman tising copy and Young, film actress, to England where headed a cast of veteran Broadway media at Chica- she will participate in the second Royal SOLIS S. CANTOR Adv., Philadelphia, go branch of Command performance before the Bri- has installed television department un- and Hollywood performers. Latin - American Mr. Feldman tish royal family on Nov. 25. Mr. and der direction of RAYMOND S. AARON, originated at WNBT Institute. Mrs. Lewis will tour Europe before re- who will also act as account executive Program MAJ. ROBERT B. CALLAN, West turning to Hollywood in mid- December. on all video accounts. Mr. Aaron for- New York, traveled by coaxial cable Point graduate and former Army pub- ALEXANDER J. DUKE having severed merly was with Benjamin Eshleman Washington, by radio lic relations officer in India -Burma and Co. and John Falkner Arndt & Co.. to WNBW association, Capka, Kennedy & Duke of and North African theatres, has been ap- Adv., Hollywood, has changed name to both Philadelphia. relay to WRGB Schenectady pointed account executive of Ad Fried Capka & Kennedy, and added DAVE WALTER M. SWERTFAGER, head of WPTZ Philadelphia. Adv., Oakland. MANNING, former KMPC newscaster, advertising agency bearing his name, RAYMOND P. LOCKE, president of as account executive. Mr. Duke will effective Dec. 15 Tracy- Locke, Dallas advertising agency, set up his own advertising art service. will join Lennen & Mitchell, New Construction Is Begun York as vice president and member of plans board. For KDKA -FM Transmitter Prior to organizing his own firm, Mr. CONSTRUCTION of KDKA -FM's Swertfager w a s site over- with Ward Wheel- tower at the transmitter ock Co., and before looking the U. of Pittsburgh that was with Seagram Distillers Stadium has been started and Corp., and Lord should be completed in about six & Thomas. weeks, Joseph E. Baudino, the sta- LOUIS M. HEY- WARD, former Mr. Swertfager tion's general manager, announced script editor for radio transcriptions last week. The tower is an all-steel, division of AP, and most recently radio director of Russell Birdwell & Assoc., Blaw -Knox structure, towering public relations counsel, New York, 500 feet, topped with a 34 -foot an- has been appointed director of radio and television for Emil Mogul Co., tenna. The antenna is an RCA New York. Mr. Heyward will head en- -turnstile "Batwing" type. larged radio division and will develop super complete television department. In addition, recently- developed KENNETH F. GREENE, formerly with Westinghouse Electric Corp. 3 -kw McGivena & Co., New York, has joined FM equipment is also Kastor, Farrell, Chesley & Clifford. transmitter New York, as an account executive. being installed, replacing that now DON GIESY, former television publicity in use. KDKA -FM went on the air director of ABC, has joined David O. Alber Assoc.. New York, as an account in 1942. Duplicate service, on the executive. new frequency of 92.9 me (Channel HARRY B. GOLDSMITH Sr., retired 225) well as the present fre- president of Groves Lab. Inc., St. Louis, as has joined Roche, Williams & Cleary quency of 47.5 me is provided. Ted as vice president and market counsel. is chief engineer. Mr. Goldsmith will be connected with Kenney New York office of the agency. CHARLES P. FRITZSCHE, general manager of Byrne, Harrington & Roberts 77 E. Santa Clara Ave., San Jose. Tele- Inc., New York, resigned effective Nov. phone: Columbia 8868. 15. MARK PARNALL, formerly on adver- ROBERT G. PARK has been appointed tising staff of Chrysler Corp., Detroit. manager of the London, England, office has joined Robert B. Young Agency, of MacLaren Adv. Co. Ltd., Toronto. San Francisco. DANIEL S. WARNER, account execu- HERBERT S. SHINN, formerly with tive of BBDO San Francisco, has re- Outdoor Adv.. New York, has joined signed to join Crowell -Collier Publish- New York, where 1 f/NA[ Lennen & Mitchell, ing Co., as Pacific Coast representa- he will handle outdoor advertising. tive for Collier's. PIERRE B. BEULLAC has been ap- C. P. SUTCLIFFE has joined Wm. Orr , & Co., Toronto, as account executive. 11 ADVFierisiN6 pointed account executive in charge of French language advertising at Walsh He was formerly with Harold F. Stan- Adv., Montreal. field Ltd., Toronto. Det4DL/iVF BENET HANAU, former copy director of Adv. Counselors, Phoenix, and MAU- WNHC New Haven, Conn., received RICE H. HYDE. former advertising plaque from Connecticut Highway manager of L. Hart & Son, San Jose, Safety Commission last week "in grate- DEC.! Calif., have established their own agen- ful recognition of your interest and cy under name of Hanau -Hyde Co. at cooperation in the field of safety." Page 64 November 17, 1947 BROADCASTING Telecasting sis

- 12:15p.M. H00PERATI

SWOwO 18.6

"rrIALKING ABOUT COVERAGE is like His sentiments are echoed by many Station holding out a bare hand," another WOWO advertiser.. includ- B 52 Station writes Mr. Louis E. Westheimer, of ing two of Fort Wayne's leading Station 2.5.. . the St. Louis advertising agency of merchants. Wolf & Dessauer spon- D 1.5 the same name. "But when you sors the noontime Baukhage show, have figures like these, it's like put- with a walloping 18.6 Hooper; while ting a boxing glove on that hand Patterson-Fletcher scores an impres- and letting go with a K.O. punch!" sive 9.2 with a 10 P.M. news program. Mr. Westheimer knows whereof If you want high Hoopers.. and he speaks, for his agency has a ring- real results.. in spot coverage of the 0 side seat two of WOWO's popu- Midwest market, put program L 10 at your 4; O 9-: lar nightly programs.. those show- on WOWO, Indiana's most powerful o r ing Hooperatings of 12.1 and 9.2. station! 9 yoT. .0 s 0 .A 1-/ O.0 '? The ABC Affiliate in FORT WAYNE

WESTINGHOUSE RADIO STATIONS Inc KYW KDKA KEX WBZ WBZA WOWO WOW National Representatives, NBC Spot Sales - Except for KEX. For KEX, Free 8 Peters

BROADCASTING Telecasting .\ ovembcr 17, 1947 Page 65 -Them différent bU5ine55e5 ALLIED fiRis tave one big thingivi common

ORMAN M. MARKWELL has been doors activity, has been announced for appointed director of advertising ZENITH RADIO Corp., Chicago, by and sales promotion of television H. C. BONFIG, vice president and di- receiver dl "tsion of DuMont Labora- rector of sales. Small new radio has Truckers can't allow tories Inc. Mr. Markwell, who Joined underwriter- approved Operation on AC- DuMont as sales promotion manager DC or self -contained battery, and in- equipment to stand last April, steps into a newly- created cludes superheterodyne circuit. idle. So they get re- post. Heretofore advertising and pro- JACK PHILBIN, vice president in placement parts the motion for receiver sales division, Du- charge of talent of General Artists Mont Network, and WABD New York Corp., New York, has been named head fastest way -by Air were handled jointly. of radio department, succeeding Express. Speed pays. MAX ABRAMS, will head newly- formed FRANK HOBBS, resigned. subsidiary Of Emerson Radio and CARL MILLER, sales manager of com- Phonograph Corp., New York, Emer- munication equipment for Westing- son reported last week. The division, house Electric Corp., will present a known as Emerson Radio Export Co. new plan for helping FM stations pro- Inc., will handle foreign markets for mote themselves to increase their lis- company. Other new officers are tening audiences Nov. 20 at luncheon JOSEPH KATTAN, vice president and to be held at Hotel Astor, New York. general manager and director; SOL RADIO REPORTS Inc., New York, has GROSS, treasurer and director; RAY. announced a branch office in Wash- MOND HERZOG, secretary and director. ington, D. C., is being established at 519 Sixth St., N. W. with WADSWORTH EDWARD D. PHINNEY has been elect- LIKELY in charge. ed vice president ofp International Tele- WILLIAM BALDERSON, executive vice ney, who Joinedm. IT &T rin 1936, has president of Philco Corp., Philadelphia, served as corporation's general patent last week was awarded President's attorney since 1941, and will continue Certificate of Merit for outstanding Newsreels and new in capacity. service in directing production of that electronic equipment for the armed films always travel in PUSH -BUTTON controlled television set services during World War U. a hurry. So the film for individual hotel rooms, designed N. C. MacDONALD, general sales man- industry is a big user and manufactured by INDUSTRIAL ager, Crosley Div., Avco Mfg. Corp., has TELEVISION INC., Nutley, N. J., was been elected chairman of Household of Air Express. Speed demonstrated Nov. 10, at National Refrigeration Div., National Electrical pays. Hotel Exposition in the Grand Cen- Manufacturers Assn. tral Palace, New York. Exhibit con- PERCY BANESHIK, former news edi- tinued through Friday, Nov. 14. tor and writer for South African HERB LITTLE and DAVE VICTOR have Broadcasting Corp., has been named sold video film original to Jerry Fair- to staff of the Information Div. of the banks Productions, Hollywood, for in- United Nations as a radio specialist. corporation in "Public Prosecutor" JOHN L. UTZ, of Philco Corp. sales de- series. JACK HASTY and SAM SHAY - partment, has been named manager ON also have completed original for of Atlantic Div. of Philco, with head- firm in same sertes. quarters in Philadelphia. BROOKS DARLINGTON, former pro- ROBERT BOYTER, Midwest sales rep- motion manager for nylon division of resentative on broadcast and communi- duPont, Wilmington, Del., has opened cations equipment of Federal Telephone public relations counseling business in & Radio Corp., Clifton, N. J., has re- Stock Exchange Bldg., San Francisco. signed to join Motorola Inc. in com- HELEN BLISS, formerly with Capitol munications sales. When medical sup- Record Hollywood promotion office, ROBERT SCHULTZ, formerly on complies and equipment and MARTY HORSTMAN, recently edi- mercial staff of KFRO Longview, Tea., tor of Bandleaders Magazine, have has been appointed to Dallas office of are urgently needed, Joined Wayne Varnum Assoc., public ASCAP as a field representative for hospitals and public relations firm in New York. the Southwestern District. health officials rely on SAM O'NEIL, former publicity director NEW EDITION of RCA Receiving Tube the speed of Air Ex- of the Democratic National Committee, Manuel, RC -15, has been announced by has opened offices in suite 211, National commercial engineering section of RCA press. Speed pays. Press Bldg., Washington, as public re- Tube Dept. This is first edition since lations counsellor. Telephone: Repub- 1939. Distribution will start Sn early - lic 3060. December. BOB WILLETT, freelance announcer and public relations director of Van- TWO HUNDRED and fifty -two mem. couver, B. C., has been named produc- bers of Missouri Press Assn., attending tion manager of Broadcasters Network their Blat annual convention at Statler Opeed paye in your business, toot Studios, Hollywood radio school. DICK Hotel, St. Louis, Nov. 8 heard broadcast CUTTING, former program director of of Missouri U. -Duke U. football game, KFAC Los Angeles, and prior to that through special arrangements made by special events director of CBS Holly- Louis. KXOK made arrange- Speed of shipment is important every day in your business. And Air wood, has joined the school as general KXOK St. Express supplies that Express goes on flights ments to pick up broadcast from KFRU speed. Air all of all manager. JIM OLIVER, founder of Columbia, Mo., and send it direct to Scheduled Airlines -no waiting for loads to accumulate. Scores of school, has retired from active partici- Statler Hotel. daily to and from foreign countries. Rates are low. Shipments pation to establish his own radio sta- flights tions' personnel employment agency in of most any size and weight are inexpensive. For example, 17 lbs. that city. goes 700 miles for only $3.73. Use Air Express regularly. C. E. HOOPER, head of C. E. Hooper Low rates- special pick -up and delivery in principal U.S. towns and Inc., is in Hollywood for week. cities at no extra cost. Moves on all flights of all Scheduled Airlines. INTRODUCTION of its new "Zenette," Air-rail between 22,000 off- airline offices. a personal portable radio for use as Direct air service to and from scores of foreign countries. powerful table model or for out -of-

Win Pay Increase National Advertisers ANNOUNCERS at WGL Fort When Shopping for BIG RETURNS in Wayne, Ind., are given increases the Maritimes, your best "MARKET in their base salaries and other BASKET" is CI-INS . . . Ask benefits in a one -year contract, effective Dec. 1, which the station JOS. WEED & CO., Write today for Schedule of Domestic has negotiated with the announcers 350 Madison Ave., New York, and International Rates. Address Air Express Division, Railway Express and a representative of the Ameri- Agency, 230 Park Ave., New York 17. can Federation of Radio They also know about our new Or ask at any Airline or Railway Ex- Artists, press office. Air Express Division, Rail- Edward Schlessinger. Contract 5000 -WATT TRANSMITTER way Express Agency, representing the Scheduled Airlines of the United States. covers working conditions, extends the system of fee payments for C N V special services and allows six an- II nual holidays, Pierre Boucheron, HALIFAX NOVA SCOTIA WGL general manager, announced. Page 66 November 17, 1947 BROADCASTING Telecasting A NEW VOICE IN THE FARM BELT is on the air! KOKX SERVING THE TRI -STATE AREA IOWA ILLINOIS MISSOURI WHY LISTENERS - -

SET THEIR DIALS ON 1310

LOCAL NEWS ate -wavy to Ehe l /l/eót FARM NEWS MARKET REPORTS TRI -STATE MARKET UNITED PRESS NEWS MAN ON THE STREET 1. $300 MILLION BUYING POWER A.S.C.A.P. & BMI SESAC MUSIC 2. 46 INDUSTRIES IN KEOKUK LOCAL SPORTS COVERAGE ALONE SHOWMANSHIP IN PROGRAMS 3. NATION'S GREAT POWER CENTER SPECIAL EVENTS IN AREA FOR THREE STATES AGGRESSIVE MERCHANDISING 4. 18 FARM BELT OUTSTANDING PUBLIC SERVICE COUNTIES PROGRAMS 5. 299 CITIES AND TOWNS TOP FLIGHT EXPERIENCED 6. 94% OF HOMES HAVE RADIOS PERSONNEL

KOKX HAS THE LATEST AND BEST OF TRANSMITTING EQUIPMENT OBTAINABLE L. W. (Larry) "From the idea to the completed station" Andrews was our radio consultant and we can say without reservation, Larry and his fine staff played an important part. He got the job done quickly, efficiently, and most important -economically.

OUR THANKS TO: R. C. A.; Camden, New Jersey Transmitters Andrew Co.; Chicago, Ill. Coax and Fittings Alexander Stack and Tower Co.; Marion, Indiana Erection of Tower Gates Radio Co.; Quincy, Ill. Turntables, Jack Panels, Etc. Farmer Cozzens Tathean Co.; Chicago, III. Mike Fittings, Receptacles and Plugs Wincharger Corp.; Sioux City, Iowa Tower Claus Mikklesen Co.; Davenport, Iowa Installation Ground System Truscon Steel Co.; Youngstown, Ohio Copper Mesh Ground Screen R. L. Patton, Contractor; Keokuk, Iowa Contracting Work C. S. Abell & Son; Keokuk, Iowa Electrical Contractor Northwestern Bell Telephone Co.; Keokuk, Iowa Line and Telephone Service Union Electric Power Co.; Keokuk, Iowa Power Sinton Transfer Co.; Keokuk, Iowa Storage and Transfer work Jas. Camerons Sons Transfer Co.; Keokuk, Iowa Transfer work KOKX SERVING THE TRI -STATE AREA Keokuk Broadcasting Co. Keokuk, Iowa BROADCASTING Telecasting November 17, 1947 Page 67 DEANE R. FLETT, who has been in radio since 1938, serving In program, KMBC -KFRM TEAM production and announcing departments of several midwestern and southern stations, has been appointed Stations Will Work Together program director of KTBS Shreveport. To Cover Area La. DAVID KENT, former production manager of WROV Roanoke, Va., has joined KTBS as production manager. WHEN KFRM goes on the air Mr. Kent previously had served on Dec. 7, teamed with KMBC Kan- production staff of NBC and CBS. PRoDucTion sas City, its transmitter will be AL BLAND, special events announcer at KMOX St. Louis, has been appointed I' located approximately 100 miles program manager from its principal studios in Kan- of that station. He replaces JACK Pennsylvania football games, which are MRS. STEPHANIE LEWIS, formerly sas City, center of the trade area. SEXTON, who has broadcast over WCAU. with Kal, Ehrlich & Merick Adv., Wash- The "KMBC -KFRM Team" is the resigned to join ington, has joined WTOP Washington, program depart- BILL RHODES Jr., formerly of KMPC as script writer. "best we have thus far evolved to ment of WBBM Los Angeles. and JIMMY COOK, for- identify radio's newest coverage Mr. merly of NBC Chicago. have Joined CARL BEIER, former director of Col- Chicago. prodoc *ion .tall of WGBA and WGBA- umbia Workshop, will direct perfor- method," says B. Church, Bland joined mances of Randall Playhouse over Arthur KMOX in 1943 as FM Columbus, Ga. president of Midland Broadcasting head of nighttime WDRC Hartford, starting in January. MARTHA MANNERS of the New York He will direct series of half -hour dra- Co., and founder of KMBC. operations. Until stage, has been named director of edu- matic plays On Saturday nights over early this year he cet'onal and women's programs for WDRC and will also lecture at Ran- aired "Midnight WGAT Utica, N. Y. As a team, KMBC and KFRM Patrol" and "Band- dall School. will enable one broadcaster to cover wagon" programs HUGH ROWLANDS, Chicago actor and PETER HAMERSON, APES veteran and Mr. Bland on KMOX, both of script writer, has been appointed con- announcer -actor formerly heard on an unusally expansive trade area, which he originat- tinuity acceptance editor of NBC Cen- NBC, has joined announcing staff of their half -millivolt contours en- ed ten years ago as feature announcer tral Division. WAVZ New Haven, Conn. Other addi- at WKRC Cincinnati. In addition to tions to WAVZ announcing staff are compassing practically all of the PAUL BELANGER, former television BOB TYSON, Navy veteran, and CAL new duties, he will continue as m.c. of producer with CBS, has been 500 -mile East to West primary "Quiz of Two Cities" and "Bible appointed KOLBY, formerly with WBRY Water- Quiz: program director of WATV Newark, bury, Conn. PATRICIA JULIANELLE trade area, as established by Dr. television outlet of WAAT expected to has .l pined continuity department of Kan- TOM EVERITT, formerly with Young be on the air in WAVZ. W. D. Bryant, researchist for & Rubicam, has been appointed east- February. Mr. Be- DOROTHY RICH, former program di- sas City. ern program manager for ABC. He had langer entered ra- at WESX Salem, Mass., and instructor been editor of radio and newsreel College, The KMBC -KFRM team will "March of Time" and during the war dio at WFEA Man- in radio at Endicott Junior N. H., while Beverly, Mass., has been appointed broadcast the KMBC farm service wrote the Marine recruiting picture chester, program director of WLYN, new sta- "We Are the Marines." a college student. tion under construction at Lynn, programs, and certain other infor- HAROLD CARR, formerly with KTBS He later became Mass. NED FRENCH, formerly with mational and entertainment pro- Shreveport, has Joined KABC San An- production assist- WESX and WHDH and WORL Bos- tonio, as program director. ant to Norman Cor- ton. has Joined WLYN announcing grams of value to listeners win at CBS, pro- staff. throughout the great livestock and AL TAYLOR, former staff announcer duced French docu- leader, has been at WCAU Philadelphia, now specializing TED STEEL, orchestra wheat area covered. At other in news, has returned to staff status, mentaries for OWI signed by IX/MCA New York for a succeeding JOHN EGAN who resigned and In 1913 joined five-year term as a disc m.c., begin- hours KFRM will carry programs to handle freelance announcing as- WMAL Washington, ning today (Nov. 17). Mr. Steele will especially aimed at the rural audi- signments. Mr. Egan will continue to as producer for broadcast daily, except Sundays. do color and commercials on U. of Mr. Belanger Blue Network. PETER R. DISNEY, production chief ence, most of which will originate at WHAS Louisville, has been appoint- in Kansas City studios, the KMBC- ed program director of that station. KFRM Service Farms or Kansas He joined WHAS City Livestock Exchange. in 1934 as a vocal- ist, having previ- KFRM is a 5 -kw daytime station, ously been with WLW Cincinnati on 550 kc. KMBC is 5 kw, 980 kc, and WNOX Knox- fulltime. ville. After three years with WHAS, he moved to continuity department and produced by Columbia students as writer, later be- during "Operation Collegiate," which coming a producer. was a day devoted to teaching college He was named pro- students station procedure. WCBS exe- duction chief in cutives who saw rehearsal asked Miss 1946. Grace to submit test script for "Mar- Mr. Disney garet Arlen Show." Hers was chosen BILL RYAN, ex- from many sample scripts and she got sportscaster and staff announcer of the Job. WLBR Lebanon, Pa., is joining announcing staff of WHWL Nanticoke, ROBERT JOHN EISWORTH, formerly Pa. His announced plans for going to with WHN New York, has joined WHLI WRAW Reading, Pa. have been and WHNY (FM) Hempstead, Long Is- changed. land, as an announcer. SALLY WORK, women's director of WBEN Buffalo, has been named chair- MARTHA TILTON replaces LINA RO- man of the New York District of the MAY on CBS "Dick Haymes Show" AWB. effective Dec. 11. CLIFF ARQUETTE, CHARLES SMITH, formerly with comedian, and DICK CONWAY, pro- WGYN New York, has Joined an- gram writer, have been signed to new nouncing staff of WTNT Augusta, Ga. contract starting Dec. 11. RICHARD FRENCH, former announcer DON HARDING has joined announcing of WHYC New York, and PAUL HOW- staff of CJKL Kirkland Lake, Ont. ARD, former announcer of KFMO Flat River, Mo., have joined WTRF and WTRF -FM Bellaire, Ohio, as an- is ANNIVERSARY MONTH at nouncers. PHILADELPHIA AL STEVENS, m.c., of the WITH Bal- »IN 10 years ago WRNL was timore "Laff WITH Lunch" show, has received a Navy citation for his work only a small 500 Watt with Naval Reserve enlistments. ripple on the listening FRANKLIN PEDDLE, who has been conducting daily quiz program over surface of Richmond. KOAD (FM) Omaha from radio department of Brandeis, Omaha depart- Today we are a 5000 Watt ment store, and who also conducts wave of coverage in the RN "Fine Arts Review" on Sundays, same station, has been appointed pro- south's great tobacco and agricultural center, duction manager of KOAD. He suc- and a big power ceeds HARVEY TWYMAN, resigned. in America's fastest growing LIZABETH CRAIG, during the war a industrial city. War Dept. civil service worker in Ed- monton, Alta., Mt. McKinley, Alaska, Put your advertising dollars to work by placing and Frankfurt, Germany, is a new ad- your products before WRNL's receptive, - dition to ROAD staff. able JACK McCOY, CBS Hollywood m.c.-an- to-buy audience. nouncer, and Alexandria Lyell have announced their engagement. "Growing with RADIO DIRECTORS GUILD, Hollywood, holds first annual dinner -dance at Richmond" Beverly Hills Hotel Dec. 2 with CHARLES VANDA serving as chairman. 910 ON THE DIAL VIRGINIA GRACE, graduate student Of WRNL Columbia U., has been awarded script Philadelphia's writing Job at WCBS New York, as result of recent "Operation Collegiate" Most Porertal Independent day at the station. Miss Grace's comedy -drama "Jasmine Spray" was acted Page 68 November 17, 1947 BROADCASTING Telecas ng Ç aptoI sRANSCRIPTION LIBRARY SERVICE

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l demonstration Capitol Transcriptions transcription Sunset 8. Vine Hollywood 28, California

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L .-1 BROADCASTING Telecasting November 17, 1947 Page 69 WBTM HEWS DANVILLE, VIRGINIA The Voice of the Rich ROY BATTERSBY, head of press relations division of International Piedmont Region Telecommunications Conferences at Atlantic City during the summer, has Now 5000 Watts joined NBC press department in New 1000 Night York as assistant copy editor. ALLEN JEFFRIES, former newsman of PHONE SANDY GUYER WOWO Fort Wayne, and more recently DANVILLE 2350 program director of WBAT Marion, Ind., has Joined WIRE Indianapolis, as In a certified postcard survey RECEIVING LINE at get -acquainted meeting for Victor M. Ratner (sec- newscaster. just completed 79.7% of the replys ond from r), new CBS vice president and advertising and sales promotion GEORGE HICKS, ABC commenta- in Danville, Schoolfield and Pittsyl- tor, will receive the Army's Medal vania County show WBTM the out- director, included network's president, Frank Stanton, shown greeting of Freedom for "exceptionally Ella Howard, copy writer. Also in receiving line are Louis Hausman (in meritorious achievement serving as a standing favorite, as it has been correspondent attached to SHAEF dur- for 17 years. front of door) and William Golden (far r), both associate directors in Mr. ing the invasion and liberation of luncheon American Broadcasting Company Ratner's department. Behind Miss Howard is Jack Cowden, promotion European territory," at a of CBS Nov. 18 in Washington. Gen. Eisen- GEORGE P. HOLLINGBERY CO. director -owned stations. hower is to make presentation. National Representatives BILL VEECK, president of Cleveland Indians, has been signed by WGAR Cleveland to be heard regularly each Tuesday on VAN PATRICK's 6:05 p.m. Stations Throughout Country Devote sports show. CARL E. DAVIDSON, ex- editor of Moose Lake (Minn.) Star- Gazette, and Special Programs to Community Fund formerly with KODK Kodiak, Alaska, recording? is now news editor and personnel ANNUAL Community Fund drives grams have been aired by WMEX, supervisor for WXLT Ely, Minn. CLETE ROBERTS, irector of public are getting under way in cities all WORL and WBMS, with all sta- affairs of KMPC iollywood, is in Far over the nation and radio again tions carrying live spots as well East for approximately four weeks den4A-.'4..s ` . gathering wire recorded material in is carrying a large portion of the as star transcriptions for the drive. Philippines, Korea, China and Japan promotion. Among reports from In Washington, D. C., Mike Hun- for broadcast on KMPC WJR Detroit stations is one from Boston, where nicutt, morning man at WOL, is and WGAR Cleveland. SAM HALTER, sports director of KLAC the Hub's eight stations are co- conducting a contest based on the Los Angeles, was recently voted radio operating in an intensive air cam- Community Chest's slogan, "Every- sports broadcasters' representative on niver sa paign. Stations have pooled their advisory committee for American Le- body benefits-everybody gives." gion's charity football game Dec. 20. efforts for several broadcasts and He reads the slogan every morning FRANK La TOURETTE, ABC western are airing special programs to help division news and special events direc- in several languages and awards tor, is on cross -country tour with the Fund. two complimentary dinners to per- "Friendship Train" representing radio 1 duing trip, returning to Hollywood WCOP brought ABC's Breakfast sons correctly identifying the lan- Nov. 24. in Hollywood to Boston for three guages. FRANK (Salty) MALLANTS, fishing in chicago shows under the Fund's auspices WSPR Over -Subscribes commentator of WIOD Miami, has and it is devoting its daily Curb- been elected director of Fourth Con- TIANSCRIPTION MASTCIS IITIRINCI 11(61DIN0 servation District of Florida Outdoor stone Quiz to questions on the Staff members at WSPR Spring- Writers. He also is a member of awards Fund. All Boston network stations, field, Mass., started the drive off and membership committees. WCOP WEEI WBZ WNAC, car- by practicing what they preach ried a broadcast of the finals of and oversubscribing their quota the Red Feather Girl Contest, and by better than 33% %. Chicago FM Series the finalists were interviewed on Continental Television Corp.'s sta- WPAY Portsmouth, Ohio, do- EXCLUSIVE rights to Sincerely, tion, WIXDY. WHDH is carrying nated 7,500 words of air news copy Kenny Baker in Chicago area have twice -weekly reports from the Fund to the local campaign, to help push been obtained from Frederic W. chairman and is airing The Ad- the Portsmouth Fund 20% "over Ziv Co. for transcribed series of ventures of the Red Feather Man. the top." At the Community Fund programs on FM stations. Series, WBZ broadcast the annual Corn - Victory Dinner, attended by over sponsored by Stewart Warner munity Fund Youth Serenade, fea- 400 campaign workers, WPAY was Corp. will be heard on WGNB turing Vincent Moravec, Harvard honored for its part in the drive. Fri., 9:30 -10 p.m. (CST) and on football captain. WEAW Evanston, Ill., Mon. and At KDKA Pittsburgh staff mem- Wed., 9:30 -9:45 p.m. (CST). Hen- WNAC has devoted broadcasts bers more than doubled their Com- TOTE L8TRIND of three of its shows, Quizzing ri, Hurst & McDonald, agency, in- the Wives, Quiz of Two Cities and munity Fund quota of $582. When dicated campaign will be expanded Medical Center of the Air, to the the final count was made they had after first of year to include at ATLANTIC CITY'S HOTEL drive. WEEI presented a special contributed $1,086. least five other FM stations. OF DISTINCTION Interfaith Broadcast, with leaders of all faiths speaking in behalf of A Hotel Planned and Designed for the campaign. Other special pro- IT'S NO SECRET Your Every Comfort . . . assuring You Absolute Rest and Relaxation Time Buyers with vision have discovered that

. . . amid an Atmosphere of Re- finement ... Beautifully Furnished Rooms ... Ocean Front Verandas

. . . Rooftop Solarium . . . Salt CHARLES MICHELSON Inc., New Water Baths . . . Cuisine Unsur- York transcription firm, Nov. 15 moved to larger quarters at 23 W. passed . . . Garage on Premises 47th St. Telephone: Chickering 4 -5058. Firm formerly was located at 67 W. Fiesta Cocktail Lounge 44th St. MAYFAIR TRANSCRIPTION Co. Holly- Favorite Rendezvous of the Elite wood. has named RICHARD SANVILLE delivers more listeners per dollar in the as director of Alan Ladd "Box 13" Open All Year transcribed 52 week series. VERN CAR - . . . STENSEN is producer and RUSSELL third largest city in New England HUGHES, story editor. Under Ownership ARTHUR B. HOGAN, secretary -trea- WORCESTER MASSACHUSETTS Management surer of Universal Radio Productions and Universal Recorders, Hollywood, is Represented By: Penna. Ave. and Boardwalk in charge of operations during absence of WILL H. VOELLER, executive vice Adam J. Young Jr., Inc. and Kettell- Carter president, now on a six week tour of Europe for those firms. Page 70 November 17, 1947 BROADCASTING Telecasting Crosley Plans to Enter IN THE PUBLIC INTEREST Miss Ruth Jones Boxing Promotion Field Benton & Bowles 444 Madison Ave. CROSLEY Broadcasting Corp. N.Y.C. will apply to the Cincinnati Box- WSPR Records Council WJPA 'Penny Parade' Dear Ruth . Sound's just like a movie . But you ing and Wrestling Commission at WITH APPROVAL of Mayor Dan- WHAT TO DO with 1200 pennies should see the people croudin' around its next meeting of Mass., was the question asked WJPA our lobby . . . regular for a li- iel B. Brunton Springfield, B i g election cense to promote fights there, ac- WSPR Oct. 31 tape- recorded the Washington, Pa. by one of its lis- today ses- teners, Mrs. Jo Guy. She suggested 8! they're tryin' cording to James D. Shouse, Cros- entire proceedings of a special to decide ley Broadcasting Corp. president. sion of the Common Council tak- a Halloween party for the 52 whether or Local promoters barred ing action to erect a memorial sta- children of Washington County not Charleston Crosley should have a from televising boxing matches in dium to World War II veterans. Children's Home, and her idea city Mgr. Cincinnati, after offering Crosley Arrangements were made through started the ball rolling for WJPA's Harry Brew - ley, he's o u r the privilege if it would pay for Albert Zack, WSPR news editor, "Penny Parade" which not only director of all unsold seats. The station re- with Chief Engineer Lawrence A. financed the Halloween party but Public affairs pro- a used this as a fused the offer. Reilly and Wayne Latham, will also pay for Thanksgiving topic on h i "We do not want to enter into gram director, handling the record- and Christmas celebration for the Tuesday night ings. To promote broadcast of the children. With such slogans as forum broad- competition with established cast twic't an' box- Keefe, promotion ing interests," Mr. Shouse said. Council, Howard "You'll never miss it, they'll never also held a manager, sent telegrams to every forget it," WJPA used every pro- special pro - Crosley's aim is to offer weekly the city grem . . boxing cards and telecast them member of both houses of gram on the station's log to pro- Front page government, and to all civic lead- mote the ten -day drive with the news too mind over Crosley's video station, Reaction was you . . plus W8XCT. ers of Springfield. aim of collecting a penny from several men- highly favorable. home. At the tions ... Yes- every WJPA radio air that's pro- end of ten days, WJPA had 19,599 motion a n d Replanting Woodward Trees pennies-89 pennies above its goal. public service Credit Group Meeting Course WKY Oklahoma City has initiated The station reports that the what with THE ADVERTISING Agency Halloween party was a big success 5000 watts at a plan to replant 5,000 trees in 580 we got the Credit Group, formed by the New tornado- stricken Woodward, Okla. and plans are underway for ela- public to serv- York Credit Men's Assn. to serve borate entertainment on Thanks- ice . and Station personnel has already met then programa don't hurt as in- giving and Christmas. them CBS a source for clearing credit with Woodward officials to formu- us none . Well, here comes cousin' formation of a specialized nature e Thad-my readin' cousin to read me late campaign to raise funds for the ballot so's I can vote. of to agency financial exe- X Drive interest the project. Civic, educational, in- Twin City -Ray yr8. cutives, will hear J. K. Lasser, tax formation and agricultural groups SELLING 94.4% of all prospects algy. consultant, at a luncheon Nov. 19, are cooperating, and clubs and or- in the market is the outstanding at the Advertising Club. The credit ganizations have agreed to plant record marked up in Minneapolis- WCHS group whose chairman is Dixon the trees. Forestry experts are St. Paul this summer by the free P. Griswold, assistant treasurer of making surveys to determine plant- chest X -ray campaign, using al- Charleston, W. Va. McCann Erickson Inc., New York, ing schedules and proper locations. most every advertising medium. includes 27 leading agencies affi- s Radio played an important role in liated with the Credit Men's Assn. Praised for Fire Aid influencing 306,111 adults out of a possible 324,000 persons over 15 WHAV, new 250 -w station at Hav- years of age to take advantage of erhill, Mass., won the praise of the service. Stations WCCO KSTP WDMG Aids Haverhill's fire chief, Benjamin L. WTCN WCTN -FM WLOL WDGY DURING an electrical blackout Chase, and other fire officials for WMIN and KUOM contributed a in Douglas, Ga., recently, due to its assistance in connection with total of 687 spot announcements, general power interruption, WDMG forest fires that menaced the neigh- 884 station breaks and 86 quarter - Douglas, received a call from the boring towns of Hampstead, Atkin- hours. In addition, eight Twin City local hospital asking that an ap- son and Salem, N. H., and Merri- stations averaged two news stories peal be aired for an emergency mack and Groveland, Mass. Fire of- a day and spotted regular an- blood transfusion. Realizing that ficials used WHAV's facilities when nouncements calling attention to it would be impossible to air the the New England forest fires were the locations of the X-Ray units. appeal at once since the transmit- raging to call off-duty fire fighters George Jordan, public relations di- ter power was off, Jack Wilkerson, back to work. WHAV also broad- rector of Olmsted & Foley Adv., WDMG traffic director, stopped his cast warnings to householders and Minneapolis, directed the overall work and rushed to the hospital to announcements of traffic bans in publicity campaign and Jim Mc- give the transfusion himself. His fire -gutted and fire -threatened Tighe, agency's radio director, blood typed with that needed and woodlands. Station aired an eye- handled radio contacts and copy. IMPS the station reports that the patient witness account of the fires by a M E M P H I S is now recovering. Haverhill Gazette newsman. WHCU Safety Drive VANDALISM in central New York on recent Halloweens was THE ABC reduced to a minimum in Ithaca this year, due to a campaign launched by WHCU Ithaca, ac- STATION FOR cording to a spokesman for the station. Special assemblies were 'Ti in scheduled each school for the YOUNGSTOWN week before Halloween. WHCU then wrote and produced three different dramatizations -one for each A 1o,000 w Day Tim F4CT' school audience and the third IS YOUR BEST BUY 5000 W Tim for broadcasting. The programs Night omitted finger -pointing but instead FOR OHIO'S 3rd MARKET created interest by introducing the

of 100 CAN subject Halloween as a seasonal NUR THE EREI$1 oddity, and discussing its histori- ' ASK cal background. Appeals for a safe HEADLEY REED WFMJ and sane Halloween were then t YOUNGSTOWN. OHIO made. As a result, WHCU re- REPRESENTED BY ported, Ithaca's police marshall, TAYLOR HOWE SNOWDEN the county sheriff and state police COMING SOON 5000 WATTS all agreed the Halloween menace oVadio sales was neutralized.

BROADCASTING Telecasting November 17, 1947 Page 71 HOWARD F. LOCHRIE has been promoted from advertising manager to director of marketing of Birds Eye - Snider Div. of General Foods Corp., New York. Other appointments In- clude EMERSON H. McWHORTER, manager of market research; LUTHER V. HAGGERTY, manager of advertising; and EDWARD TABIBIAN, manager of sales promotion. SPOnSORS THOMAS H. LANE, director of sales promotion and advertising for Rexall Drug Co., Los -An- geles, has been elected a vice president of the firm. in Rosario," on Radio del Literal in 20, 22, 24, 25 and 26, 10:30 -11 p.m. Joining Rexall Drug Rosario. Argentina; "Stars and Movie Agency: McConnell Eastman & Co., Co. in fall of 1945. Stars," on Radio Splendid, Cordoba, Montreal. Mr. Lane is in Argentina. Shows will run for ten LANGENDORF UNITED, BAKERIES charge of national weeks. San Francisco (Holsum Bread div.), and retail advertis- FARNSWORTH TELEVISION and RA- has appointed Honig- Cooper, same city, ing, sales promo- DIO Corp., Fort Wayne, Ind., has ap- to direct advertising. Radio campaign tion, display, pack- pointed Warwick & Legler Inc., to han- is being planned. age design. publici- dle advertising, with J. R. WARWICK, A. GETTELMAN BREWING Co., Mil- ty and public rela- vice president, supervising the account. waukee, has contracted for sponsor- tions. During war Effective Jan. 1, campaign will include ship of wrestling matches to be tele- Mr. Lane was direc- radio advertising, although plans have vised Thursdays by WTMJ -TV Milwau- tor of advertising, not been completed. kee, beginning Dec. 4. Brewing com- Mr. Lane press and radio for pany is second sponsor to sign for U.S. Treasury Dept., sports telecasts on station, which be- in national charge of War Bonds pro- gins operation Dec. 3. WADHAMS motional campaigns. Prior to that he Toni's Toni Div. of SOCONY VACUUM OIL Co., had been a copy writer and account has already signed for ten home games executive of Young & Rubicam, New NEISEN HARRIS, president of of Marquette U. basketball team. York. Previously he had been with Toni Inc., St. Paul (home per- SWIFT & Co., Chicago (meat, ice -cream WOR New York. manent), one of the nation's is producers), has transferred its Prem RICH MAID PRODUCTS, Glendora, top usera of network radio, the canned meat account from J. Walter father of a girl born Nov. 10. Thompson Co. to McCann -Erickson, Calif. (soft drink), appointed Pat Pa- The baby's name? -Why, Toni, OMAHA trick Co., Glendale, to handle national Chicago. Move will give McCann -Eric- advertising. Transcribed announce- of course. son all of Swift's canned meat pro- *# ment campaign is planned. ducts. Account will include Swift's share of ABC "Breakfast Club," Thurs., LUMITE DIV. of CHICOPEE MFG. ts f # BREAD Div. of 8 -30-45 a.m. (CST). t Corp., New York (maker of Lumite in- HOLSUM Langendorf MANHATTAN SOAP Co., Nov. 17 renews sect screening and Lumite woven United Bakeries, San Francisco, has for 52 weeks "Romance of Evelyn Win- plastic fabrics), has appointed Geyer, appointed Honig- Cooper Co., that city, ters" and "Rose of My Dreams" on CBS Newell & Ganger, New York to to direct advertising. Media will in- Agency: Duane Jones & Co., New handle advertising, effective Jan. 1. clude radio. J. Walter Thompson Co., York. Media plans are not set yet. San Francisco, has balance of Langen- dorf account. W. K. BUCKLEY Ltd., Toronto (pro- WESTINGHOUSE ELECTRIC INTER- prietary), has started weekly quiz show NATIONAL Co., New York. has ap- CRAIG OIL Co., Oakland, Calif. (gaso- "Spin To Win" on CFRB Toronto, pointed Fuller & Smith & Ross. that line and oil products), has appointed CFRA Ottawa, and CKOC Hamilton, city, as advertising agency. Plans call The Tullis Co., Hollywood, to handle and spot announcements on a number WRITE, °AFFILIATE for institutional campaign and for its advertising. Radio budget for 1948 of Canadian stations. Agency: Grant WIRE special campaigns on consumer appli- will approximate $75,000. Adv. of Canada, Toronto. ance lines, first of which is radio, cur- CALIFORNIA APPAREL CREATORS, HORN & HARDART BAKING Co., PHO NE JOHN J. GILLIN rently being released. Los Angeles, account has been resigned Philadelphia, has signed for its 19th Balding. Los Angeles. LEKTROLITE Corp., New York (maker by Foote, Cone & year of sponsorship of "Children's JOHN BLAIR i CO., Representatives of fiameless cigarette lighters), is us- ACADEMY THEATRES, Los Angeles Hour" on WCAU Philadelphia, Sun. ing telecasts of one -minute filmed (movie chain), which has appointed 11:30 a.m. Contract for 52 weeks was commercials on WABD New York and The Tullis Co., Hollywood, to handle placed by Clements Co., Philadelphia. WBKB Chicago, preceding sports pro- its outdoor and radio advertising, will ED SCHUSTER Co., Milwaukee (depart- for spots spend $35,000 for radio in 1948. ment stores), has signed for 15th year grams. WABD schedule calls of to go on before Sunday afternoon pro- GILFILLAN BROTHERS Inc., Los An- of sponsorship "Billie the Brownie" fessional football games. On WBKB on WTMJ Milwaukee, pre -Christmas geles (radio set manufacturers), has Nov. 6 spots precede Tuesday night fights. appointed Ad Assoc., Los Angeles. to program, which began and will Donahue & Coe. New York, placed place advertising, with all media being run through Christmas Eve. ,.. video spots which continue through considered. BROWN BROTHERS, Ltd., Toronto football season on WABD and for 26 (stationers), has appointed Vickers & weeks from Oct. 14 on WBKB. A. X. SCHILLING, advertising manager Benson Ltd., Toronto, as advertising of Southern California Edison Co., Los agency. Plans have not yet been com- BA H A'1 COOPERATIVE MATTRESS Assn., Los Angeles, has been elected president of pleted for winter campaign. Angeles. has appointed John Freiburg Southern California Industrial Adv. Co., that city, to handle all advertising. Assoc. Radio will be used. SUNSET VENETIAN BLIND Co., Oak- Bob Moore Featured The Coming of NATIONAL CHEESE Co. (maker of land, has appointed C. H. MacDonald ATTRACTIVELY illustrated promotion Daisy Brand cream cheese, cottage Adv., San Francisco, to handle adver- piece featuring the "Bob Moore Show" World Religion cheese and whipped butter) has ex- tising. Plans are now being formulated heard on WLAW Lawrence, Mass., has panded advertising budget to include for campaign in 11 western states. been distributed by that station. Mail- radio. Firm started "Talking With AMERICAN- MARIETTA Co., Chicago ing piece shows pictures of program 7. Toni" Nov. 10 on WCFL Chicago. (Paint, asphalt products), has appoint- and participants, reviews of format. Agency: Harry J. Lazarus & Co., Chi- ed Ruthrauff & Ryan, Chicago, to han- and is headed: "The First Radio Fea- cago. dle national advertising. Radio will be ture of Its Kind in New England." THE MEETING OF EAST AND GOLDEN NUGGET SWEETS Ltd., San used. Francisco, has appointed Connor Co., WEST as a spiritual event took that city. to handle advertising for its SCHULZE & BURCH BISCUIT Co., CBS Hollywood will shift its press de- place in the message of Baho'- Big Hunk candy bar. Spot radio is Chicago (cookies), has appointed Gor- partment from Columbia Square to planned. don Best Co., Chicago, to handle ad- owned property directly north of loca- u'Ilah to our age. vertising. Radio will be used. Lion at 1538 El Centro, Hollywood. WILLIAMS HEATING ENGINEERS, PHILCO DISTRIBUTORS (Chicago Move is made necessary by expanded To the East he brought the Home Heating Units, New York, has space needs of network's program sec - appointed William Warren Adv., New division) and EMERGENCY RADIO & tion handling transcontinental pro- mystical person of the Prophet, APPLIANCE DEALER (for Philco pro- York, to handle advertising campaign. ducts) Nov. 2 began co- sponsorship of grams. intermediary between God and Advertiser started test spot announce- Chicago Blackhawk hockey home tele- ment campaign Nov. 4 for 13 weeks casts on WBKB Chicago. Contract, cov- man, who evokes the deepest on WFAS White Plains, New York. ering all games but opener, was placed qualities of the soul- under- TELE-TRADING POST, New York mail direct. order firm. has contracted for series GOLDEN CREME FARMS, Los An- standing and knowledge. of one -minute film spots to be tele- geles (milk, cream distributor), has cast daily, Mon. -Fri.. on WABD New appointed Pat Patrick Co., Glendale, To the West he offered the way York, starting Dec. 1. Home appliances to handle regional advertising. and to social justice and universal of type most effectively sold through will use transcription programs and demonstration will be advertised in announcements on So. Calif. stations. peace -a true program of evolu- video announcements, acording to W. S. WURZBURGER, president of Tele- LOUIS MILANI FOODS Inc., Los An- tion from nationalism to world Trading Post, which he organized fol- geles (sauces, packaged foods, 1890 order. lowing successful video test in selling French dressing), has appointed Smith, electric dish washers. Bull & McCreery Adv., Hollywood, to East and handle national advertising. Radio Because the mystical McMAHAN FURNITURE CO., Los An- will continue to be used. the dynamic West have been geles (California chain), Nov. 10 started transcribed "Myrt & Marge" on KYOS JERSEYMAID MILK PRODUCTS Co., joined by the divine spirit, their Merced, Calif., in 13 -week test prelude Los Angeles, Nov. 3 started spot an- possible nouncement schedules on KLAC KFWB eventual union in one humanity to application to all areas KFAC KMPC. Contracts are for five served by chain's 27 stores. Agency: «l,i .111 S.IG I:II1.\ 1 and one civilization is assured. M -C -M Adv. Agency, Santa Monica, weeks. Agency: Mogge -Privett Calif. Los Angeles. Baha'i literature free on request. COCA -COLA EXPORT CIRCUS FOODS, Inc., San Francisco SALES_ CO., (circus peanuts), has appointed BBDO, Reaching the authorized bottler of Coca -Cola, San Francisco, to handle advertising. through McCann -Erickson branches in TOP MANAGEMENT BAHA'I PUBLIC RELATIONS Montivideo and Buenos Aires, is spon- CANADIAN OIL Co., Montreal (Red soring three new musical programs in Rose oll and gasoline), Nov. 18. starts OF MARKETING 536 Sheridan Road, Wilmette, III. Argentina and Uruguay. Programs are "Military Jumps at Royal Canadian "Pathway of the Stars," on Radio Carve, Winter Fair," on 11 Dominion network 386 Fourth Avenue, New York 16, N. Y. Montevideo, Uruguay; "Gala Events stations, Nov. 18 9:30 -10 p.m., Nov. 19, Chicago, Ill. Santa Barbara, Calif. Page 72 November 17, 1947 BROADCASTING Telecasting AFTER YEARS IN COLUMBIA RECORDS' FILES ó oz iliemo

"Master safety disc No. 158 - an AUDIODISC - recorded neers on a test made to measure the lasting qualities of AUDIO- December 12, 1939, was taken from our files and played back DISCS. In the photograph the two large bands show the orchestral recording made in 1939. are the on September 12, 1947. This test showed that after almost Close to these unmodulated grooves cut this year. eight years the recorded quality was still excellent and there was no measurable increase in surface noise. Surface noise One more convincing proof of a most important claim - "AUDIODISCS do not deteriorate with age either before or of a new cut, made on this disc at the same date in 1947, was after recording, and there is no increase in surface noise from no different from the original cut." the time of recording to playback or processing -whether it This is the brief, factual report by Columbia recording engi- be a few days or many years."

AUDIO DEVICES, INC., 444 Madison Avenue, New York 22, N.Y. Export Department: Rocke 13 E. 40th York 16, Y. International Corp., Street, New N REG u s PAT. OFF. zz Audiodiscs are manufactured in the U.S.A. under exclusive license from PYRAL, S.A.R.L., Paris

BROADCASTING Telecasting November 17, 1947 Page 73 475 5 ft. and make changes in ant. KBMT(FM) Takes the Air system. WJNO -FM West Palm Beach, Fla. - In San Bernardino, Calif. Mod. CP as mod. which authorized new FM station for extension of completion KBMT, the Sun Co.'s new FM sta- date. tion in San Bernardino, Calif., took KSEI -FM Pocatello, Ida. -Mod. license OF THE FCC which authorized new FM station to the air with a two -hour inaugural ficiions change studio location. broadcast Oct. 29 after it had been NOVEMBER 7 TO NOVEMBER 13 WCSI Columbus, Ind. -Mod. CP as introduced to the public with a 12- mod. which authorized new FM station CP- construction permit ant.-an ten na cond. -conditional to change ERP to 71 kw; make changes page spread in the San Bernardino DA- directional antenna D -day LS -local sunset in ant. system and change commence- Evening Telegram. The special ra- ERP- effective radiated power N-night mod. -modification ment and completion dates. ST-studio-transmitter our -aural trans. -transmitter WTRC -FM Elkhart, Ind. -Mod. CP as dio section carried pictures and ar- synch. amp.-synchronous amplifier vis -visual unl- unlimited hours mod. which authorized new FM station ticles of the station and staff. for extension of completion date. Heading the new station as man- CP new standard station 1280 kc 1 kw WCAO -FM Baltimore, Md. -Same. November 7 Decisions . . . ager is Don Henry Goodcell, for DA -N. AMENDED re change in DA. WOAP -FM Owosso, Mich. -Same. DOCKET CASE ACTIONS License for CP WJLK Asbury Park, N. J. -same. the past two years assistant to the AM -1220 kc KSTA Coleman, Tex. -License to cliv- License for CP publisher of The Sun. Other staff Announced decision granting appli- er CP as mod. which authorized new members announced are Russell M. cation of Norfolk Bcstg. Corp. for new standard station and authority to de- WKNP Corning, N. Y.- License to cov- station Norfolk, Va., 1220 kc 250 w D, termine operating power by direct er CP as mod. which authorized new Burroughs, formerly with WEBC cond. Denied application of Tidewater measurement of ant. power. FM station Duluth, WEAU Eau Claire, Wis., Bcstg. Corp. for 1230 kc 100 w uni. WSYR -FM Syracuse, N. Y. -Same. (COmr. Denny not participating; Comrs. WCEC Rocky Mount, N. C.- License and Gavin & Reid Adv. Agency Durr and Hyde dissenting). to cover CP as mod. which authorized WHPE -FM High Point, N. C. -Same. comercial manager; new standard station and authority to in Pasadena, determine operating power by direct Modification of CP Lynde Jr., formerly with BY COMMISSION EN BANC Paul Transfer of Control measurement of ant. power. WMIT Winston -Salem, N. C. -Mod. KFXM San Bernardino, program AM -1030 kc CP as Mod. which authorized changes Ted Emm, formerly with WTMJ et al Milwaukee- Granted in FM station to change studio location, director; transfer of control of The Journal Co., Baylor University, Houston, Tex. -CP ERP to 300 kw and commencement and Hazeltine Radio Corp. and Ameri- licensee of WTMJ WSATJ WAITS WEIN new standard station 1030 kc 50 kw D completion dates. engineer, and WEIO WEIP WJER WTMJ -FM WSAU- (LSR Boston. Mass., to LSS Houston, can Airlines, chief FM W9XKY W9XMK WTMJ -TV. from Tex.). AMENDED to change applica- License for CP Leo H. Cross, chief announcer. Harry J. Grant and Faye McBeath to tion from new standard station to trustees under The Journal Co. Em- application for KWBU to move exist- WCTS Cincinnati-License to cover KBMT, owned by the local Sun ployee's Stock Trust Agreement, for ing station KWBU from Corpus Christie CP as mod. which authorized new FM on 260, 99.9 mc. consideration of $1,345,600. to Houston, Tex. station. Co., is channel Modification of CP AM-1380 kc November 7 Applications . WELD Columbus, Ohio -Mod. CP as Pryor Dillard, Raymondville, Tex. - mod. which authorized changes in FM Ishpeming Station, WJPD, ACCEPTED FOR FILING CP new standard station 1380 kc 250 w station to make changes In ant. system. Modification of CP unl. AMENDED to change power from WISR -FM Butler, Pa. -Mod. CP on 250 Fulltime 250 w to 100 w -N 250 w -D and make which Starts w KUCB Blythe, Calif.-Mod. CP which change in ant. authorized new FM station to change Ishpeming, Mich., "The authorized new standard station to type trans. and to make changes in WJPD change type trans. and vertical ant. Modification of CP ant. system. Voice of the Iron Country," went WHLW Rutland, Vt. -Mod. CP as WHP -FM Harrisburg, Pa. -Mod. CP on the air Nov. 16, as a fulltime License for CP mod. which authorized new standard as Mod. which authorized new FM KWWL Waterloo, Iowa -License to station to change trans. and studio lo- station for extension of completion 250 -w station on 1240 kc. Licensee cover CP as mod. which authorized new cations and for extension of comple- date. is Ishpeming Broadcasting Co. standard station and specify studio lo- tion date. WCAE -FM Pittsburgh -Same. Also in cation and authority to determine op- Modification of CP mod. CP as mod. which authorized new Opening ceremonies were held erating power by direct measurement FM station to change type trans. and School audi- of ant. power. KLX -FM Oakland, Calif. -Mod. CP the Ishpeming High as mod. which authorized new FM to make changes in ant. torium, with Ward Quaal, of WGN WKCT Bowling Green, Ky.- License station for extension of completion WPAM -FM Pottsville, Pa. -Mod. CP to cover CP as mod. which authorized . date. as mod., which authorized new FM sta- Chicago, as master of ceremonies. new standard station and authority to tion for extension of completion date. James P. Deegan is president; determine operating power by direct WMAL -FM Washington, D. C. -Mod. measurement of ant. power. CP as mod. which authorized new FM FM-100.9 mc Arvid A. Nyland, vice president; station to change trans. site (geograph- Wil- AM -1280 kc ic coordinates only); type of trans., El Mundo Bcstg. Corp., San Juan, Henry R. Ruusi, treasurer; Eugene Bcstrs. Inc., Eugene, Ore.- ant. height above average terrain to P. R.-CP new FM station (Class B) liam H. Alderton, secretary. Other on Channel 265, 100.9 mc, ERP 15.7 mc. directors include: Waldemar T. Modification of CP Elson, James E. Flaa and Harold WCRS -FM Greenwood, S. C.-Mod. G. CP which authorized new FM station Peterson. for extension of completion date. KSBL San Antonio, Tex. -Same. KTXL San Angelo, Tex. FM -97.3 mc Tacoma Bcstrs. Inc., Tacoma, Wash. - On Air With 250 Watts CP new FM station (Class B) on Chan- nel 247, 97.3 mc, ERP 2.3 kw. AMENDED KTXL San Angelo, Tex. is now to change channel from 247 to 243, 96.5 with 250 w fulltime, on mc. on the air Modification of CP 1340 kc. A Mutual affiliate, KTXL WIBA -FM Madison, Wis. -Mod. CP, is owned and operated by the as mod., which authorized new FM sta- Westex Broadcasting Co. Station tion for extension of completion date. began operations Oct. 8. Remote Pickup Heading the staff as general Radio Service Corp. of Utah, Salt Lake City -CPa two new remote pickup sta- manager is L Steve Roberts. Staff tions on 153.05, 153.53 kc 6 w emission includes: Mike Shapiro, commer- A -3 and hours in accordance with Sec. 4.403. cial manager; Jack Procter, chief License for CP engineer; Jack Sterling, program KCRW Santa Monica, Calif. -License director; Walton Foster, Bob Mc- to cover CP as mod., which authorized new noncommercial educational sta- Clelien, Jim Thomas, announcers; tion. Bill Culbertson, Robert Benson, APPLICATION DISMISSED David Gattis, engineers. AM-1450 kc The Montana Network, Great Falls, Mont.-CP new standard station 1450 kc 250 w unl. DISMISSED Nov. 6, re- New WHAM Home quest of attorney. FEBRUARY 14, 1948 has been TENDERED FOR FILING selected as the day when the Modification of CP Rochester Radio City, new home Sun Country Bcstg. Co., Tucson, Ariz. -Mod. CP to change proposed trans. of WHAM and WHFM, will be in- location, using 580 kc 1 kw DA -N. troduced to the public. Beginning that day, the Stromberg- Carlson Assignment of License Escambia Bcstg. Co., Pensacola, Fla. Co., owner of the stations, will BOAT TRIPS to the WCBS 50 -kw transmitter on Columbia Island off -Consent to assignment of license and stage a 10-day open house celebra- New Rochelle, N. Y., and tours around the transmitter plant were ar- CP to Escambla Bcstg. Co. tion which will consist of tours, ranged for station's 62 staff members recently to help acquaint them AM -1110 kc receptions, and special audience with the transmitter facilities. This group was snapped enroute to the WSLA Hammond, La. -CP move trans. programs, according to William island (1 to r) : Mitzi Ercsey, secretary in the sales department; Henry and studio location from Hammond to Metairie, La., and install new ant. sys- Fay, vice president and general Untermeyer, special events director; Edna Barnes, record librarian; tem. manager of the stations. Assistant General Manager Richard Swift. (Continued on page 76) Page 74 November 17, 1947 BROA DCASTING Telecasting AM FM TV FAX

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SUITE 300 INVESTMENT BUILDING NATIONAL 3113 WASHINGTON, D. C. BROADCASTING Telecasting November 17, 1947 Page 75 WDEF Chattanooga, Tenn. -Granted FCC Actions license covering change to 1370 kc, increase power to 1 kw -N DA -N 5 kw -LS, Satisfaction is the Key to Lingo Progress install new trans. and change trans. (Continued from page 74) location. Applications Cont.: WLOS Asheville, N. C.- Granted license for new station 1380 kc 1 kw -N 5 DA -N. SSA -1310 kc kw -LS uni. WKMH Dearborn, Mich. -Request for KSO Des Moines, Iowa -Granted mod. radiator for of completion date to "...the best SSA to operate with 1310 kc 1 kw D un- CP extension til completion of uni. 1310 kc installa- 5- 27-48. tion authorized Oct. 30, 1947. WJIG Tullahoma, Tenn.- Qranted Assignment of License mod. CP for approval of ant., trans. and on the market!" WGTM Wilson, N. C.- Consent to as- studio locations. signment of license and CP to Watson KVVC Ventura, Calif.- Granted mod. Industries Inc. License on 1340 kc CP CP to change name of permittee from for 590 kc. Ojai Bcstg. Co. to KVVC The Voice of SSA-780 kc Ventura County, and to specify studio KSPI Stillwater, Okla.-Request for location. SSA to operate from 6 a.m. to 7:30 p.m. WATK Antigo, Wis.-Granted mod. "The vertical tower is very (CST) for regular license period on 780 CP for approval of ant., trans. and kc 250 w instead of local sunup to sun- studio locations. extremely set. satisfactory ... WVJP Caguas, P. R.- Granted mod. CP to change type trans. and type pleased not only with the November 10 Decisions . . - of vertical ant. and to change studio location. but also with the tower DOCKET CASE ACTIONS WLTR Bloomsburg, Pa. Granted mod. CP for extension of -completion erection of it." Hearing Reopened date to 180 days after grant. Announced adoption of order reopen- -Station WAGM ing for further hearing application of WSTC Stamford, Conn. Oranted CP WDZ Tuscola, Dl., for CP move studio install new vertical ant. and mount Presque Isle, Maine and trans. location from Tuscola to De- FM ant. on AM tower, and change trans. catur, Ill. Hearing to be held at Tus- location. cola Dec. 11 on issues previously des- WSFL Springfield, Mass. -Granted ignated and on following additional mod. issue: "To determine whether the poli- CP to change type trans. cies of the applicant, including policies Following were granted mod. CPa au- pertaining to programming, personnel, thorizing extension of completion dates and commercial practices, have been as shown: WBBR Staten Island, to 2- designed to serve the community of 24-48; WCBC Charleston, S. C., to 1 -20- Tuscola and its environs in the public 48; WMRF Lewiston, Pa., to 11- 30 -47; interest." WBXR Knoxville, to 12- 24-47; KFGO Fargo, N. D., to 1-27-48; WDOS -PM BY THE SECRETARY Oneonta, N. Y., to 1- 22-48; WLAL Cleve- WBEX Chillicothe, Ohio- Granted li- land, to 2- 27-48; WWNY -FM Watertown, cense for new station 1490 kc 250 w N. Y., to 1 -1-48; WAGE -FM' Syracuse, uni. and for change in studio location. N. Y., to 5- 18-48; Wr'IU Bloomington, li- Ind., to 5-27-48; KFPW -FM Ft. Smith, WMIX Mt. Vernon, 111.-Granted Ark., to 1 -3-48; KFAC -FM Los Angeles, LINGO cense for new station 940 kc 1 kw D. to 1- 27-48; WGOR Ft. Lauderdale, Fla., Federal Telecommunication Labs. Inc., to 2- 19-48; WKRS Waukegan, Ill., to 1- Nutley, N. .L- Granted license for new 13-48; WWVA -FM Wheeling, W. Va., to developmental station W2XFZ. 5- 21-48; WOL -FM Washington, to 3 -26- Vertical Tubular Steel Phllco Television Beatg. Corp., area 48; WKOK -FM Sunbury, Pa., to 1- 25 -48; between Philadelphia and New York- WCVS -FM Springfield, DI., to 1- 28 -48; Granted license for exp. television sta- WHAV -FM Haverhill, Mass., to 3 -1 -48; tion W1OXP W1OXPB W10XPC. WMFM No. Adams, Mass., to 2- 13-48. RADIATORS J. E. Rodman, area Fresno, Calif. - WIMS Michigan City, Ind. -Granted Granted license for new remote pickup license for new station 1420 kc I kw D, station KPRB. and to specify studio location. Following were granted mod. CP for KFQD Anchorage, Alaska-Granted extension of completion dates as shown mod. CP for extension of completion WDXE Birmingham, Ala. to 5 -24-48 date to 1- 12-48. KVCV -FM Redding, Calif., to 3 -14 -47 The Evening News Assn., Portable - WTRF -FM Bellaire, Ohio, to 12 -22-47 Wayne and adjacent counties, area of WMMW -FM Meriden, Conn., to 2 -23-48 Detroit -Granted CPs for new exp. tele- WLAN -FM Lancaster, Pa., to 3 -13-48 vision relay stations. WCNB Connersville, Ind. to 2 -29-48 WNDR -FM Syracuse, N. Y., to 1 -1 -48 Following remote pickup stations were KVCV Redding, Calif., to 8-25 -48; WMFF granted renewals subject to changes in Plattsburg, N. Y., to 6- 10-48. frequency which may result from pro- 6 "Exclusives "" Make Lingo in Docket 8851: WAAJ, The KGO San Francisco -Granted mod. CP ceedings changes Fort Industry Co.; WRDN, Great Trails Towers and Service the best available to change type trans. and make Bcstg. Corp.; WARE, Havens & Martin in DA. Inc.; WATB, Indianapolis Bcstg. Inc.; KJSK Columbus, Neb.- Granted mod. WCBJ, Lehigh Valley Bcstg. Co.; WCYJ to you: CP for approval of ant., trans. and WAID WAUQ WOBE WGBH, Onondaga studio locations. Radio Bcstg. Corp.: WAIN WEKI, Peoria WFRC Reidsville, N. C.- Granted li- Bcstg. Co.; WERB, Pinellas Bcstg. Co.; I. Moderate initial cost cense for new station 1600 kc 1 kw KABH, Radio Station KTBS Inc.; WELS DA -N unl. and to specify studio loca- WJKF WENT WGBD WJLF, RadlOhio 2. Optimum performance tion. Inc.; KIDN KREJ, Redwood Bcstg. Co. Inc.; WECC WEOY, John M. Rivers; 3. Low maintenance cost KSET El Paso, TeX.- Granted mod. WAAR WEKN, Rockford Bcstrs. Inc.; CP to make changes in trans., for ap- WJSN, The Sun Pub. Co. Inc.; KEHF, 4. 5 years insurance proval of ant. and trans. location and Tri-State Bcstg. Co. Inc.; KTSR, Tri- to specify studio location. State Bcstg. Co. Inc.; WEHU WEHX 5. 50 years experience WCSR Cobleskill, N. Y.- Granted mod. WJSM, United Bcstg. Co.; WEMZ, WHEC CP to change type trans., for approval Inc.; WEND WHPA WHPB WHPR, WHP 6. Single responsibility of ant. and trans. location and to Inc. specify studio location. The Fort Industry Co., area of To- WKEU Griffin, Ga.- Granted mod. CP ledo, Ohio-Present license for remote to change type trans. pickup station WEHQ was extended FREE ENGINEERING HELP WBOC Salisbury, Md.- Granted mod. upon a temp. basis for period ending Jan. 1, 1948, pending determination Write us location, power, ire CP to install new trans. KEPO El Paso, Tex.- Granted mod. upon application for renewal. quancy proposed for your station. CP to make changes in DA and to Gila Bcstg. Co., area Safford, Ariz.- Get information without obliga- specify studio location. Same KCNL. WBRE -FM Wilkes -Barre, Pa.- Grant- Edwin A. Kraft, area Juneau, Alaska tion on proper radiator height, ed mod. CP to make changes in ant. -Same KBQB. ground systems, other related system. KRIC -FM Beaumont, Tex. -Granted ACTION ON MOTIONS problems. mod. CP to change trans. site. (By Commissioner Jones) Following were authorized mod. CPs KPAB Laredo, TeX. -Granted petition for extension of completion dates as for leave to Intervene in proceeding in shown: KALB -FM Alexandria, La., to re Dockets 7604 and 8542. 3- 13-48; WSM -FM Nashville, to 3 -31 -48 WFAA Dallas and WBAP Fort Worth, WDOD -FM Chattanooga, to 1 -18 -48 Tex. -Granted petitions requesting leave WIOD -FM Miami, Fla., to 5 -22 -48 to intervene in proceeding on applica- WLAW -FM Lawrence, Mass., to 2 -12-48 tion of KLCN. WINS -FM Washington, to 1 -29-48 WCAP -FM Asbury Park, N. J., to 3 -2 -48 Northwestern Theological Seminary E. LINGO INC. WJBK -FM Detroit, to 5-29-48. etc., Minneapolis-Granted petition for JOHN & SON, leave to amend applications to show WJEL Springfield, Ohio -Granted 11- creation of new Office, asst. to president, EST cense for new station 1600 kc 500 w D. and election to that office of Geo. M. 1897 WAVZ New Haven, Conn. -Granted Wilson. license for new station 1260 kc 1 kw D; and to specify studio location. (Continued on page 92) Page 76 November 17, 1947 BROADCASTING Telecasting CONSULTING RADIO ENGIN)EE S

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BROADCASTING Telecasting November 17, 1947 Page 77 d -S o N They Say... 11! 0` o . =M ,2V N E .G + N o E_ 4C.aO "PETRILLO, we think, could 0 7 b p. Ed claim a place among 'public ene- m mies.' The public finally gets tired vg=" 4t5 .82 of enemies and sends men to Con- gress to enact laws to deprive aá Éx b á enemies of their power. Petrillo > I. g w ° will probably force Congress to 3 E W . a:Ó< á á add something to the Taft -Hart- G rCC.0 i9 ley law; to the further resentment tJ W 4. of Organized Labor but necessary to protect labor against fanatics >~á4 óac ú selected by some unions as their C w leaders." . Editorial in Merchantville ic . § (N.J.) Community News FIREMEN fight blaze at KBIZ Ottumwa, Iowa. Discovered at 4:25 a.m. -4 on Oct. 17, the fire burned itself out by 6:30 a.m. after it had wiped out - .° "WE come to harry Caesar, not to studios and equipment. KBIZ returned to the air at 8:10 a.m. same day . O W I ° c Q Z 1ÿ appease him. When Mrs. Petrillo and subsequently received valuable assistance from KBUR Burlington, O ç dubbed her bambino UP, World Broadcasting System, Collins Radio Co. and others. KBIZ has I °.n Caesar, she .42 r: o probably had no idea that he would set up temporary quarters in Ottumwa Coliseum. 6 lNw GN ever grow up to take it so serious- mi4,-;4-7,1-4 ly. But little Caesar grew up to be ` is dC Public Discord No. 1 and Chief of radio carrying out its task with one not taken without difficulties. all Galls . . . We doubt that the sincerity and with enterprise, the But if and when such a step is WúoZÿ musicians whom he rules with an more certain we can be that it will realized, the radio industry will be ' be who rob more ÿ iron baton like their dictator. We protected against those faced with the necessity of offer them without charge a sug- it of its one priceless asset, its positive measures for development r-gtie freedom!" of It can a) tÿ+IoO $ gestion which may improve their its programming art. Ó E co standing in the public eye, which John Shepard 3rd, chair- never grow by setting as its final has been impaired by their reten- man of the board of direc- goal compliance with a code of tors, Yankee Network, at 'Thou shalt nota.'" tl 6:. tion of Mr. P. -Insert this over- ,ó.. the opening Boston blown, overblowing overlord of of U.'s From editorial in the Peoria music School of Public Relations. (Ill.) Star on "The Broad- á -' E .a into a kettle -drum and ship 0'yC m casters' Code." o^ ....g him to the jungles of Africa. There o o .. .3 o o are untouched realms for his or- "DOING business without adver- a Al~ ganizing talents there among the tising is like winking at a girl in 41 áe m 'tl óo the dark You know what you "IN many respects the newspaper, . 6 -: tom -tommers." ... . ' g . c a the radio and the motion picture 411 = 0 Editorial in Shelby (N.C.) are doing, but nobody else does." ÿ0 Placard distributed by are exerting more influence on 1121 wy ...0 ''' Cleveland Times á^"a8 Robert Kahn & Assoc., young people today than are the Lt w.:; ó Chicago Agency. schools ... In approximately nine - o e "A LABOR union exists to set stan- tenths of the homes of this country o. dards of compensation m and condi- radios are speaking, on the aver- .D co,,,, tions "PROBABLY the most serious . o of employment in its parti- age, five hours a day. Daytime ra- myy es cular field. It is stepping beyond criticism of the new (broadcast- F El G dio serials alone have an audience m p' its province when it dictates what ers') code is that it is negative in those beyond character. It represents the radio of about 20,000,000. . Our w its ranks may or may schools an not business on the defensive against have obligation and do, in any connection. We be- an opportunity to help young lieve the people who are faced complaints and pressures of many with such demands groups of listeners and against the people become intelligent and dis- should pay no criminating of attention to them." pressure and the censorship of the consumers this bombardment of language...." Editorial in Toronto Globe Federal Communications Commis- & Mail sion ... The criticism of this neg- Harold A. Anderson, asst. ative aspect . is valid but it professor of education at "IF THERE is a grievance against overlooks the fact that the code is the U. of Chicago speaking the primary purpose for which a beginning . Compliance with to meeting at New York records are made, for private home the code as adopted, if successful, State Teachers Assn.'s use under circumstances that could will be a great step forward and Western zone. not possibly be to the detriment of professional musicians, Petrillo has kW' not stated it. If he has a grievance against the secondary use to which *0/04 a record may be put, in juke boxes Wes 9t BMI 9tá and on the air for profit to some- E. B. Marks one other than those who made it- Another BMI "Pin Up" Hit -Published by let him seek the recourse available to all those whose rights have been THERE'LL BE SOME CHANGES MADE invaded: Either the courts of the Four -of- On Transcriptions: CAPITOL -Buddy Cole's land or, if there is no covering LANG- WORTH -Jack Law- a -Kind, Del Porter; Nichols; legislation, the halls where laws rence, Joe Sodja; MacGREGOR -Red are made. In any case, Americans NBC -THESAURUS -Slim Bryant; STANDARD - have never been partial to prohibi- Lucille Norman. Peggy tions, whether linked to the names On Records: Dinah Shore -Col. 37263; Lee- of Volstead or Petrillo." Cap. Me 6067; Kolodin le Vie. 20 -2216; Ambrose Haley-Mercury Irving in article r- 18041. for North American News- Eddie Condon-Dec. paper Alliance. tot ammmY` AN\PNM\\OU1,`' "THE MORE people . we BROADCAST MUSIC INC. eeo TIFTH AVENUE can reach with the conviction that wtw Yell CHICAGO HOLLYWOOD NEW YORK Ill, N. Y Page 78 November 17, 1947 BROADCASTING Telecasting Television station of the LOS ANGELES TIMES

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BROADCASTING Telecasting November 17, 1947 Page 79 of that year: Extension of broadcast day from 17í/s to 23 hours, CP Milestones for 5 kw, extension of Italian language programming to 85 hours THE GRANDADDY of radio sta- per week, and all foreign language tions, KDKA Pittsburgh, is mark- broadcasts to 115% hours per week, ing its 27th anniversary this month. inauguration of daily shortwave Another event the station is cele- program direct from Rome, appli- brating took place 28 years ago cation for FM license. last month. In October 1919 Dr. For the 19th consecutive year Si- Frank Conrad, KDKA's founder, moniz Co., Chicago (Kleener) is was becoming bored with his chat- sponsoring first 15-minute segment ter over amateur station 8 %K, for- of the Dave Garroway Show on bearer of KDKA, so he decided to WMAQ Chicago, Monday- Friday, spin a few platters. And thus was for 52 weeks. The agency is De- born the disc jockey . Gene - cors Inc., Chicago ... Northwest- roso Pope, observing the first year ern Reviewing Stand, carried con- of his ownership of WHOM New tinuously by Mutual since 1935, be- York, reports the accomplishments gan its 14th year Oct. 19 with the

WHEN ABC'S juvenile series, Sky King, celebrated its first anniversary, SERVICE DIRECTORY the broadcast was presented from the Shriner's Hospital for Crippled Children in Chicago. Feature of the show was a 100 -1b. birthday cake given to the children. Gathered around cake were (1 to r) : Tom Clark, re.. .i ABC account executive; Bill Collins, publicist of Needham, Louis & I 'FREQUENCY MEASURING Custom -Built Equipment Brorby Inc.; Philip White, NLB account executive; Chris Ford, NLB SERVICE radio supervisor, and Roy Engel, who portrays Sky King. Program U. S. RECORDING CO. is heard Mon.-Wed.-Fri., 5:30 p.m., and is sponsored by Derby Foods Exact Measursments at ony time for Peter Pan peanut butter. 1121 Vermont Ave., Wash. 5, D. C. R C A COMMUNICATIONS, INC. District 1648 W treu Strut Nor York 4, N. Y. first of a series of three discussion programs on "Home and the Family ".... In honor of 12 years of Needs a Little Oil The TOWER SALES & ERECTING CO. continuous news service and report- THE FACT that KBRO Robert L. Kaufman Radio Towers ing, the Esso Reporter, sponsored Erection, lighting, painting Bremerton, Wash., is just a Orgmniktion L by the Standard Oil Co. of N. J., Teehnisal liaisteeanee, Construction Ground Systems new, little 250 -watter doesn't brought together Oil and Supervision and Business Services 6100 N. E. Columbia Blvd. Standard bother it in the least fact, Stations -in for Broadcast Portland 11, ABC officials for a party at New Mousey Bldg. Washington 4, D. C. Oregon the station advertises the District 2272 C. H. Fisher, Agent Phono TR 7303 York's Sherry Netherlands Hotel fact about 50 times a day Oct. 7 ... Audience for the first an- with a break which says, niversary broadcast of ABC's ju- "This is KBRO -the `squeak' venile on REPRODUCER REPAIRING WINFIELD SCOTT MCCACHREN series Sky King, Oct. 28, in the gate to the Olympics." was a group of children confined SERVICE AND ASSOCIATES It all came about when Coasulflag Radio Engineers in the Shrine Hospital for Crippled KBRO asked its listeners ALL MAKES -SPECIALISTS 9A & 9B TELEVISION SPECIALISTS Children in Chicago. There was a about a month ago to suggest NOW --48 HOUR SERVICE huge cake cut by "Sky King," 410 Bond Bldg. BO9B WIndemere Ave. a slogan. The lady who sent BROADCAST SERVICE CO. Washington 5, D. C. Drexel Hill, Pa. played by Roy Engel. Derby Foods in the winning one argued 334 ARCADE BLDG., ST. LOUIS 1, MO. District 6923 Sunset 2537W is program's sponsor. that what the world needs is Top honors in personal mile- a little humor and the staff stones go to H. S. Gardner, founder agreed. By figuring out that and chairman of the board of Bremerton is the gateway to WILLIAM E. TOM G. BANKS, JR. RICHARDSON Gardner Advertising Co., St. Louis, the Olympic Peninsula, and a CONSULTING RADIO ENGINEER Consulting Radio Engineer who was guest of honor at a ban- gate makes a "squeak," 320 CENTRAL BUILDING quet given Oct. 6 by Gardner offi- KBRO had found its slogan. 1935 S. W. Moss St. Cherry 4070 PUEBLO, COLORADO cers and employes in honor of his Portland 1, Oregon 45th anniversary with the firm. Pueblo 5034 Highlight of the program was a 30- minute transcription written and produced by agency members, Preliminary surveys. management career from 1902 LYNNE C. SMEBY and operational consulting service dramatizing his booed on practical experience with AM. to the present ... Alwyn Bach, Consulting Radio Engineers FM and Facsimile. news commentator of KYW Phila- Phone EXesetiee Jtss delphia, his 25th anni- 820 131h St. N. W., EX. 8073 celebrated RADIO CONSULTANTS, INC. versary in radio Oct. 15 ... A party Washington 5, D. C. Leonard L Asds, Director in the Beverly Hills Hotel Nov. 5 1010 Vermont Ave., Washington 5, D. C. ushered in the 11th year Jean Her - sholt has played Dr. Christian on the CBS series. WPTZ Philadelphia, the first LLOYD R. AMOO GEORGE P. ADAIR television station to broadcast a CONSULTING RADIO ENGINEER Ridio Engineering Colossi:as, complete football schedule, is mark- 121 EIGHTH ST., S.E. PHONE 645 -W ing its eighth consecutive season of 1833 M STREET. N. W. N telecasting gridiron by 11 VE AUDIENCES JAMESTOWN, NORTH DAKOTA contests EXECUTIVE 1230 WASHINGTON 6. D. C. airing 24 outstanding college, high school and professional games 3 WiT"R -its R35MAaKETS K most ambitious roster to date. NoNÁ pAREA: Radio Tower. Erected LEE E. BAKER 1N Painted and Serviced Consulting Radio Engineer CHAR Aklavik. Northwest Territories, Ground Systems and 200 miles north of the Arctic Circle, M,EStNE SeRO WHO n on WED Transmission Lines Fritz Bauer Associate Canadian Army broadcasting station, Ad Installed will air school broadcasts, prepared and Among 826 21 Landers Bldg. WEVD CLAY PLYMATE COMPANY, INC. transcribed by CBC Toronto, to the J Telephone sett white, Indian and Eskimo children of 117.119 W. 46 ir. 1814 Apeo Tower Phone 7 -7822 Springfeld, Missouri the Canadian northland, in a new edu- Oklahoma City, Oklahoma cation move of the Canadian govern- HENRY GREENFIELD, Mgr. Director N.Y.19 ment. Page 80 November 17, 1947 BROADCASTING Telecasting 2,500,000,000 dote/009e

loom*" aaLsosowa IN RADIO

STATION WNEW NEW pORRK.N.Y.

O INDEPENDENT STATIONS OVER 5000 WATTS OR 1947

Another first for WNEW - top That plan delivers two and á half billion listener - honors for Overall Promotion in impressions a year -but it isn't enough. Another first Billboard's 1947 industry -wide competition! for WNEW is the use of the Douglas Leigh "Flying This promotion plan sells WNEW programs and Spectacular," which adds the impact of 11,500 light personalities to Greater New Yorkers as they ride bulbs. This 340-foot continuous sign flashes WNEW trains, taxis trolleys, ferry boats and busses; as they promotion in letters 27 feet high! Adding still read their newspapers and magazines; as they go to another dimension to the advanced, award-winning the movies, open their mail or their laundry! WNEW promotional approach!

//30 ON YOUR Serving New York and New Jersey 24 Hours a Day DIAL

Represented by John Blair 6 Co.

BROADCASTING Telecasting November 17, 1947 Page 81 he belongs to the AFM or the Open Mike Saturday Sewing Circle. He is (Continued from page 38) going to work or he isn't going to eat, and I don't think he will re- while tuned to a given station the sort to slinging hash either. receiver also acts as a small transmitter and emits a signal capable It is hard to conceive of the rank of causing severe interference to and file of radio and recording FM broadcasting stations over a musicians being played for a suck- long. few empty stomachs radius of from 100 feet to several er too A from the "super -regen" re- may well be a contributing factor miles THIS IS NO BULL -it's a cow issue without too ceiver. It IS possible to design a in deciding the A year ago when just a little calf it much flurry. "super -regen" that would not was left on the steps of the WARL cause interference over more than Arlington, Va., transmitter. The But just in case the members a few feet from the receiver; but station, then an infant in the in good standing should play this requires an additional ex- broadcasting field, adopted the ani- along with Petrillo, Gerry King penditure on the part of the manu- mal and dubbed it "Warta." Last and the rest of the boys making facturer and does not improve the week, when WARL's first anniver- transcriptions should team up with appearance of the receiver, nor its sary rolled around, "Warla" cele- the boys using their services in an operational characteristics. brated too. Conducting the "inter- all -out effort to stamp out once and man organiza- "super- regens" now appear- view" are WARL staffers Bette for all any one or The tion that tries to "highjack" them. ing on the market are vicious of- Simmons (1) and Chief Engineer fenders. The best is capable of in- Earl Merryman. Gerry was right when he said, terfering with an FM broadcast "Letting George do it is not going signal for several hundred feet. no reason why it cannot do the to solve the problem." How about George? One receiver in an apartment build- same thing to the AFM . if getting behind ing could easily block out the sta- ... the broadcasters and the re- Forrest Wallace tion it was tuned to for all the corders can stick together long General Manager other occupants of the building. enough to do a good job. This may KWBC Fort Worth, Tex. Such receivers not only interfere be expecting too much but there * s. s with other "super- regens" but are such things as supernatural with any type FM receiver tuned to events even in radio. Is there any Kudos for Coverage the same signal, and within the particular reason why we have to Of Petrillo Stories area. an interference radiating have AFM? EDITOR, BROADCASTING: I'm an outsider just looking in; If the majority of musicians de- and for So that your associates may but it is my sincere opinion that pendent upon radio records fact, I want to a living pulled out of AFM to join have proof of the FM broadcasters should take ac- reiterate what I said over the tele- tion NOW. the ranks of the combined interests with the users of music, phone, namely, that the editorial Todd Storz affiliated in it is quite possible the bright star "Jimmy's Chips Are Down" Sales Department the October 27th issue of BROAD- KFAB Omaha of the silver cornet might be reduced to a flicker. CASTING is superb -good sense as well as good English, and that the True, Mr. Petrillo would black- various related articles on Pe- members, so what? Says AFM Can Be Licked list all former trillo are exceptionally informative Eventually, he might not have any- and appropriate. By one left to blacklist. Working Together Keep up the good workl What happens to the boys stand- EDITOR, BROADCASTING: ing on the corner? Is Petrillo Eliot C. Lovett I have just completed reading going to see that they have three Hanson, Lovett & Dale EXTRA a communication from Standard squares a day? Is he going to see Washington, D. C. Radio forwarded to all stations, that they are all nice and "comfy" TO HANDLE larger audiences, ABC's with reference to the Petrillo ban and that everybody is having a "Breakfast In Hollywood" shifts from on radio and recorded music. peachy time? When mama and Tom Breneman's restaurant to a larger POINTS Gerry King who signed the letter hungry, the average one he is opening next door to present the kids get location approximately Nov. 19. MSS is asking the industry to "tell us musician with any guts is going "Heart's Desire" and ABC western re- what do ". blow a gional "Hollywood y" Philadelphians tune to WPEN as to to tell the bossman to go e xpected to orning program in He is quite right when he says bazoon as he won't care whether shift to new origination site. Villanova's Wildcats take to the there has been a great deal of las- air. situde on the part of a great number of stations in dealing with GUARANTEE And with the weekly play -by -play this problem. Gerry put it mild- goes the message of a sponsor ly. I would be willing to agree with YOUR LOCAL anyone who said no station was for the second consecutive year. doing any visible work of any TIME More and more advertisers look kind in this connection. I have been in this business for Regardless of to Philadelphia's leading inde- 25 years and I can recall no par- Network Offering pendent to make good the extra ticular year in which the broad- It's possible with the Mosby Plan of Time Allocation. Local points of listenership ratings. casting industry hasn't flopped and floundered around from pillar programs are scheduled in the 3rd quarter hour of every hour. to post in what seemed to be or- The Affiliate can then immediately accept any network- offered 950 ganized confusion. In spite of ourselves we somehow managed to commercial and know his guaranteed local programs will be slotted lick ASCAP. in the affiliate's guaranteed 3rd quarter hour. The remaining time WPEN Instead of Gerry asking the in- is open for network commitments. It's the same in any time zone. dustry to assist the transcription PHILADELPHIA companies, why didn't he come up r" The ART MOSBY STATIONS .\,1T!(ISJL RL!'ISFt.F\ T1 TI with some suggestion as to how the recording companies and the HEADLEY -REED COMPANY KANA KGFM broadcasters might work together ANACONDA BUTTE GREAT FALLS "I'KGY 250W 5KW New Fork Chirngo Detroit to defeat this menace? (DEC. 1, 1947) ldnn to Sor, Fronehro Personally, I fail to become too ¡ 5 KW DAY 1 KW NITE Loe Angeles excited over the irritating situation. The industry took care of .._:._I .. MISSOULA ._.. _ MONTANA .- ASCAP very nicely and there is Page 82 November 17, 1947 BROADCASTING Telecasting FOR TOP U -H -F PERFORMANCE

General Electric's new GL -5648 transmitting tube -a forced -air- cooled triode of ultra - compact lighthouse design - LEADS in microwave applications such as:

FM- AND -TELEVISION STUDIO -TRANSMITTER LINKS

COMMERCIAL RADAR

I PLATE OR CATHODE- PULSED CIRCUITS

frequency at max ratings / ELECTRICAL CHARACTERISTICS HERE is the most modernly closely spaced, plus a coaxial -con- Cathode voltage 6.3 v current 1.1 amp engineered transmitting tube tact structure meeting the needs of Interelectrode capacitances (with shields): Grid -cathode 6.50 mmfd of medium power to operate in concentric -line circuits. Internal (with cathode hot) 8.50 mmfd the ultra -high range. Type GL- shielding is highly developed, so Grid -plate 1.95 mmfd Cathode -plate 0.035 (max) mmfd 5648 will perform at frequencies that the tube is especially useful Amplification factor 100 Transconductance 17,000 micromhos up to 2,500 mc under full plate in grid- separation -type circuits. Frequency at max ratings (with proper input, heater -voltage adjustment) 2,500 mc assuming proper adjust- Cylindrical terminal contacts, Type of cooling forced -air ment of heater voltage to compen- wide in area and silver-plated, Max Ratings (absolute values), sate for cathode back -heating. provide low- inductance current Class C Telegraphy The tube finds primary appli- paths and reduce r-f losses. The D -c plate voltage 1,000 v D -c grid voltage -150 v cation in oscillator service, and as tube is sturdy, compact in outline, D -c cathode current 100 ma D -c grid current 50 ma a grounded -grid power amplifier. and small in dimensions, requir- Grid dissipation 1.5 w Plate input 100 w Also, Type GL -5648 is directly ing minimum space to mount. dissipation 100 w suited to plate or cathode pulsing. Additional data on the GL -5648 Ratings for Typical Operation (as grid - Maximum ratings for this service gladly will be supplied on request, separation oscillator at 500 mc), Class C Telegraphy now are being determined prior and G -E tube engineers are at your to definitive release. D -c plate voltage 1,000 v service to consult with you as to D -c grid voltage -48 y D -c plate current 50 ma Design follows the successful applications. Address Electronics D -c grid current (approx) 8 ma lighthouse -tube principles of par- Department, General Electric Com- Plate input 50 w dissipation 25 w allel -plane electrodes that are pany, Schenectady 5, N. Y. power output 25 w GENERAL ELECTRIC 1e1-r0-eee0

F I R S T A N D G R E A T E S T N A M E I N ELECTRONICS

BROADCASTING Telecasting November 17, 1947 Page 83 CHARLES B. H. VAILL, formerly of NBC's promotion department, has been named director of advertising and promotion for WNBC New York. He replaces CHARLES H. PHILLIPS, who has joined NBC National Spot Sales department as an account executive. JO 'ANN PINKSTON has joined audience response department of KABC PROmOTIon San Antonio. ROLAND L. FOWLER, salesman at WOAT UTICA, N. Y., has been named promotion and merchandise manager promoted by KLZ through advance tention to "Texaco Star Reporter" of that station. He formerly was with complimentary mailing of copies to heard on KABC. Dealer letters are WMBO Auburn, N. Y. local civic leaders and principals of all being sent out to plug new Columbia CARL CANNON of NBC's station rela- Denver public and parochial schools, Records spot advertising campaign, tions department, has been appointed with two copies each to all teachers of and window -card and direct mail cam- promotion manager for network's social science, geography and current paign is being used as promotional aid We Got 'Em! newly -organized Public Affairs and events. Atlas carries KLZ call letters to Sioux Bee Honey spots carried on Education Dept. starting Nov. 17. Mr. and dial position in banner across bot- KABC. Cannon came to NBC in 1933 as a tom of cover. FM Christmas Ads page, and later was named editor of the Transmitter, NBC house organ. From CHRISTMAS campaign to boost sale of 1939 to 1941 he was promotion man- FM sets as gifts is being conducted by ager of WSON Birmingham, then an Smokes From Above ROAD (FM) Omaha, Neb. Series of NBC station. He returned to NBC in ads running in the Omaha World Her- 1945 In station relations department TWO THOUSAND two -cigarette ald urge readers, "Don't buy half a after wartime Naval service. packages of Chesterfields, hanging radio, get an AM -FM set . . All ade from Lipton Tea Bag para- carry the Christmas theme and stress is JOHN JOHNSON, formerly with War chutes, fluttered down on San- FM radios as the ideal present. colorful ensemble Dept., as civilian information specialist, ford, Fla. last week as tie -in pro- "This the has joined WOBA and WGBA -FM motion for Arthur Godfrey's Sewing School considered of. Columbus, Ga., as director of publicity, CBS "Talent Scouts" show. A r tics promotion and talent. Sanford citizen was a "Talent FREE SEWING school for women and Western Scouts" winner three months teen -age girls in Sacramento, Calif., is wboydmusic" RICK LA FALCE, publicity director of ago. being conducted by KFBK that city, WWDC Washington, has been appoint- and the Sacramento Bee newspaper. ed special assistant investigator by Classes are divided into housewives and The Texas Rangers" transcrip- Board of Commissioners for D. C. food teen -age groups, each group meeting conservation drive. Food Message weekly for four weeks. Station and tions of western tunes are tops in newspaper supply sewing machines, The price is ROBERT PRYOR, advertising and pro- ADVERTISING BLIMP of WNEW quality of content. York, electric irons, shears and work tables. reasonable scaled to the size of motion manager of WCAU Philadelphia, New was used to plug food con- - has been elected vice president of "50 servation during last week's Meatless WBEN Prize the station and market. Available, Club," local group of advertising and Tuesday. The airborne messages urged too, at cost is an attractive song public relations men. JOHN P. MEA- Americans to decrease food consump- FIRST PRIZE of $50 in the 13th an- book for give -away or self- liqui- GHER, public relations director of tion in order to send more food nual Industrial and Adv. Exhibit of KYW Philadelphia, has been elected abroad to starving peoples. Greater Buffalo Adv. Club was won dating offer. secretary of the club. by WBEN Buffalo, for its three- dimen- Write or Wire for Complete Details Racing Motif sional display panel, featuring the HORSE RACING motif is featured in Sam Berman color -caricatures of out- Rangers Postwar Atlas latest promotional folder issued by standing NBC stars. Caricatures were The Texas WGAR Cleveland. Cover presents mounted on "floating" clouds against AN ARTHUR B. CHURCH PRODUCTION TO PROMOTE station's news service of horse sky by hidden and to make understanding of daily drawing and Jockey and car- -blue background lighted Geo. E. Honey, Mgr. Syndicated Features developments on international scene ries inscription, "Sure thing in the fluorescent lights. Atop the display PICKWICK HOTEL, KANSAS CITY 6, MO. Sixth (city)." Inside spread shows spec- was huge scroll reading "NBC Parade easier, KLZ Denver is offering postwar tator watching race and offers, in of Stars -For a Good Show, Dial 930." Rand McNally publication, "Peace Con- racing language, WGAR's standing on Two side panel featured messages from ference World Atlas," to listeners for Hooperatings and power as compared to WBEN -TV, due on the air April 1, and ten cents. Tied in with CBS "United other stations in the area. Inside WBEN -FM. Nations Today" daily airing, atlas was spread is bordered in pink and is head- WGAT Broadside ed, "You Can't Lose Parlaying Power and Popularity." Chart of average BROADSIDE in newspaper size has measurement of signal in millivolts been released to the trade by WOAT for five Cleveland stations is presented Utica, N. Y., to tell and sell the facts along with chart showing Hooper re- of the station to the central New port for July -August. York market. Pictures of entire staff together with picture of transmitter 'Miss Santa Claus' Contest and mobile remote unit are included. HIGH SCHOOL girls are invited to en- Broadside also gives results of survey ter contest being conducted by WWDC recently conducted by station, which and WWDC -FM Washington, to choose gave WOAT a 45.9% share of audience, two girls to be "Miss Santa Claus" in with score of 60.2% in music and leader- appearances on the stations and events ship. throughout the city. To enter, each WCSI -BUS Tie -in TERRIF girl must submit a letter, not exceed- PATRONS purchasing bus tickets in ing 50 words on subject. "I would like southern Indiana now receive promo- to be Miss Santa Claus' because . tional material from WCSI (FM) yr/ MONDAY THROUGH Each letter must be accompanied by Columbus, Ind., when ordering their photograph of entrant. Winners will bus tickets, according to report from be selected on basis of appearance and that station. Station has made ar- SATURDAY personality and best letter. Two win- rangements with many of the bus de- ners will each receive $25 and full pots for distribution of WCSI match year's supply of shoes and accessories, covers and promotion folders about 7:05-7:30 a.m. donated by Crosby Shoe Stores. FM and WCSI. Similar arrangements Cultural Listing have been made with local ticket sales- a.m. men for Pennsylvania Railroad. 8:05-8:30 LISTINGS of outstanding educational and cultural programs carried by WCOP Boston, are mailed by that station to Radio Handbook 150 high schools and 75 libraries each THIRD ANNUAL edition of "Pacific week. Listings are for use by schools Coast Radio Handbook" released by *Mail response and on bulletin boards and class room Don Lee Broadcasting System discloses study. that 3,800,063 families representing personality! Radio Sales Promotion 11.29% of nation's effective buying SPEED keynotes promotion of CBS Ra- power comprise Pacific Coast market. dio Sales in Its latest mailing piece Containing key market and radio data to the trade. At a six -day get- acquaint- covering states of California, Oregon ed visit to KSL Salt Lake City and Washington, booklet also lists [BROADCASTING, Nov. 10), pictures headquarters and branch offices of the of the Radio Sales group were made four networks covering Coast as well and transmitted the same day to New as stations affiliated with each, plus York by Acme News Pictures. Pictures independents. Copies attainable through were processed and mailed, and on the Sydney Gaynor, general sales manager, desks of more than 2,500 agencies and Don Lee Broadcasting System, 5515 spot advertisers the following day. Each Melrose Ave., Hollywood, 38, Calif. envelope mailed contained a single photograph, showing the staff of the Opportunity Knocks Radio Sales office which is closest to the COLORFULLY illustrated pictorial al- recipient. bum telling story of resources of Okla- KABC Promotion homa has been prepared and distribu- EXTENSIVE merohandising promotion ted by the Oklahoma Publishing Co. campaign is being conducted by KABC and WKY Oklahoma City. Cover of San Antonio, using window displays, album presents drawing of business posters and dealer letters. Series of win- man knocking on door. As personal dow displays have been prepared for note, name of each firm to which al- station as supplement to spot adver- bum was sent, has been stamped on tising campaign of Colgate- Palmolive- drawing of door on cover. Titled "Op- Peet product, Alex Cleanser, Attractive portunity Is Knocking in Oklahoma," counter display boxes are being used album presents in pictures, charts and to promote programs of 666 Cold Tab- copy, story of the state's vast re- lets and preparations, and large color- sources. Special section is devoted to ful window posters have been dis- WKY -"Oklahoma's Most Listened-TO tributed to service stations to call at- Radio Station." Page 84 November 17, 1947 BROADCASTING Telecasting DE ADVERTISING AGENCY CHICAGO, ILLINOIS

"Having a BROADCASTING Yearbook is better than having a Quiz Kid in the office. It gives us a chance to look up all the answers."

. .. that's what makes the Yearbook such an outstanding buy . this daily reference to it by the nation's

top buyers of time. . The 1948 edition is guaranteed 16,000 circulation. MORE copies will go to such strategic buyers than ever before. Sell them and you sell those who place 87% of the network and national spot dollar. Final deadline is December L Bills are not. rendered until after February, 1948. Write, wire.or call collect for 6ROADC%ÁSTI NG reservation. The WeeklyNewsmagazine of Rodio TELECASTING

NATIONAL PRESS BUILDING WASHINGTON 4, D. C . Hot News DID YOU KNOW WOODWARD, Okla., which suffered a disastrous tornado THAT .. . in April and a major downtown fire on Oct, 28, is mighty thankful that its new station, Luzerne County with 441,- KSIW, was in the right place the time when the 518 population is 3rd largest at right latter event took place. Harry in Pennsylvania? LOCAL TOPICS only are discussed on not having whiskers. Ken Croes, KERO weekly forum hour aired on WHOB news editor, introduced the remote Van Slycke, KSIW program Gardner, Mass., and sponsored by show from studio. During his intro- director, was about to go on Gardner Trust Co., Tipton Buick Co. duction, he was accosted by vigilantes air from a local cafe Luzerne County's volume of and Royal Steam Heater Co., all local and hauled off to court for not having the at least four square inches of whiskers. the Coffee Cup wholesale retail, has firms. Listeners phone in questions with an Over sales, and which are presented to the forum panel After being tried, Mr. Croes was program when the fire broke while It is on the air. Panel is com- thrown in Court's Hoosegow, from hit a high for the year of posed of prominent local citizens. Each which he aired his newscast that fol- out in a ladies' apparel shop of the three sponsors gets a one -minute lowed the Kangaroo Court remote. the street. Running $293,335,900? commercial during program and station across reports that sponsorship has had no down the street with his dampening effect on quality of speak- this heav- microphone, Mr. Van Slycke To reach prosperous, ers. gave a running commentary ily populated market, your best Student Production of the fire for 17 minutes VARIETY program, written, directed power was turned bet and produced by students of Richmond until the is- Professional Institute, started on off as a precautionary meas- WOOD (FM) Richmond, Va., Nov. 12. Titled "The RPI Progress Parade," pro- ure. During that time, he gram format calls for special feature, summoned aid from fire de- such as dramatic skit, discussion of current topic, performances by talented partments in five towns, and students, news of activities at RPI and was credited by some firemen other items of interest. Students are majoring in radio classes or dramatic with saving the half of the work and series will provide practical block which did not burn. application for their studies. Series is aired on WOOD, Wed. at 7 p.m. ABC for Wyoming Valley Good Manners Discussed DESIGNED to emphasize importance of of 26 transcribed programs "Pattern Wilkes- Barre, Pa. good manners, new series titled "Mind for Prosperity," to be aired one a Your Manners" started on WTIC Hart- week. Trades and Labor Congress and ford, Nov. 8. Panel discussion format Canadian Congress of Labor have ar- Represented Nationally by is used and questions are submitted ranged to record series of 26 five - by young listeners. Three boys and NEW PROGRAM series, "San Antonio minute scripts on labor problems to J. Jr., Inc. three girls, representing different age First Nighters," is being presented on be aired one a week, and these will be ADAM YOUNG, groups from 8 to 18 years, comprise FM station KYFM San Antonio under run by Independent stations as part of New York Chicago San Francisco partially- changing weekly panel. Each sponsorship of Majestic Radios. One public relations program. Added early panel member is awarded $2.50 in sav- of the "first nighters," C. D. Lutz (r), next year to labor series will be re- ings stamps at each show. From ques- KYFM manager, who conducts pre - cordings by the Canadian Federation tions mailed in, five are chosen each curtain interviews at important San of Agriculture. week for discussion, with prizes award- Antonio theatrical openings, is shown ed for questions accepted. Best ques- here with John Clemmons, Texas dis- Lincoln Contest tion of week wins $10 in savings stamps. tributor for Majestic, at opening broad- CONTEST to pick best letter submitted Special features of show include cast of series. on subject, "I Like 'Howdy, Mr. Lin- story told by juvenile actor and "bad coln' Because " is being conduct- manners" quiz for studio audience. Fish Story-With Proof ed on WMAQ Chicago, by Norman RECORDED PROOF of typical "fish Barry, conductor of "Howdy, Mr. Lin- 'Let There Be Light' story" was basis of recent broadcast coln' program. First place winner will "IN THE INTEREST of thousands of on KNEW Spokane and KVNI Coeur be presented with autographed etching unfortunates who are needlessly de- d'Alene, Idaho. Several of KNEW's staff of "The Reading Lincoln" by Otto prived of their rightful place in so- members went on a fishing trip and Schneider. Next 50 prizes will be auto- ciety," WKY Oklahoma City, is pre- took along a portable wire recorder graphed copies of "The Lincoln Read- senting series of documentary shows as standard equipment. Bill Evans, er" by Paul M. Angle, director of Chi- titled "Let There Be Light." Aired Fri. chief engineer, hooked onto a 25- cago Historical Society, which will pre- 9:45 p.m., series outlines conditions in pound -4 -ounce trout and a battle be- sent special broadcast Nov. 19 on anni- state mental hospitals throughout na- tween fish and man began. Wire re- versary of Gettysburg Address. Two tion. Series Is written by Don Cusen- corder was set up and discourse be- tickets to special broadcast will be pre- bery. tween Mr. Evans and the fish, with sented to 175 entrants of contest. much noise from rest of the party, Local Talent was recorded. KNEW reports that the Aired from Class LOCAL TALENT is featured nightly play-by -play description of the event UNREHEARSED one -half hour weekly over WCSI (FM) Columbus, Ind., In proved to be so interesting that it show, broadcast from a classroom at new series titled "Startime," aired at was later aired with much success on Bradley U., is heard on WMMJ Peoria, 7:15 p.m. Variety keynotes format Of KNEW and KVNI. Ill. Program uses forum type format show, with different type of talent Prosperity Series with Dr. Erwin Van Allen, professor presented each night. Monday nights FOLLOWING survey made by Cana- of history and political science, acting feature local piano artists; Tuesday, dian Assn. of Broadcasters, about 50 as moderator as students discuss cur- vocal and piano duet; Wednesday, Canadian stations have endorsed idea rent European problems. Series is town's leading vocal sextet; Thursday, of "Positive Prosperity" series of pro- broadcast through university's Audio - dance combo and Friday features local grams. Underway now is series by Visual Education Dept., and plans are swing singer. Three local theatres are Canadian Chamber of Commerce, and underway to originate program in Brad- cooperating by running movie trailers sponsored by local boards of trade ley Chapel to afford a live audience to announcing try-outs for talent at WCSI. and chambers of commerce for series see class in session. Press Featured TO ACQUAINT public with functions of newspaper, new feature titled "Let's - Go To Press" has been started on "Julie 'n Johnny" series on WTAG Worcester, Mass. Feature is based on two local papers -Worcester Telegram and Evening Gazette -and presents interviews with editorial writers, repor- FOR COMPLETE i.J ters, editors, composers and all phases U¡ of newspaper. Hallowe'en Party HIGHLIGHT of Hallowe'en broadcast of COVERAGE OF THE MUTUAL "Story Time" program on WORZ Or- ,;r.'ï::::, lando, Fla., was studio party given for :,.....Ii BROADCASTING SYSTEM children, with Buddy Bell, young oy President afflicted with lukemla, as guest ofhon- WASHINGTON, D. Ce JOHN ELMER, or. Children witnessed broadcast and GEORGE H. ROEDER were then served ice cream and cake. i r 4: General Manager Party was in true Halloween style Exclusive National Rep resen?atives with children dressed in costumes of all MARKET - WEED & CO. kinds. New York, Chicago, Boston, Whiskerino Days Detroit, Atlanta, Hollywood, KANGAROO COURT which tried of- San Francisco fenders during the Whiskerino wog Days preceding First Annual American A COWLES STATION Legion Stampede and Rodeo in Bakers- Represented NotionoJly bye field, Calif., was aired by KERO that 5000 WATTS city. Court was established at central THE KATZ AGENCY corner of the city and station broadcast action as citizens were tried for not having proper Western attire, or Page 86 November 17, 1947 BROADCASTING Telecasting Smith Tells of Progress In Teleran Installation LOVE THAT SPONSOR! INSTALLATION of the first ex- Ruark Sings Praises of Television Commercial perimental equipment units for For Springs Cotton Mills Teleran is now in progress near Washington, D. C. and operational flight tests are scheduled for early WHEN a newspaper columnist smart. He picks on the popular winter, it was revealed to the Na- makes some snide remarks about minor peeve, and works it into the tional Electronics Conference in advertising, that's strictly normal. little story that is supposed to im- Chicago [BROADCASTING Nov. 10] When he mentions newspaper ad- press you forever with the worth by R. W. K. Smith, supervisor of vertising approvingly, there's prob- of his merchandise. He introduces Airborne Teleran Equipment in ably a reason. But when he goes a hotel manager-everbody hates into a rave for advertising by a hotel managers the RCA Engineering Products De- -and reduces him WDSU competing medium, that's so un- to a state of idiocy partment. Teleran, an over -all sys- babbling by WDSU broadcasts 5000 watts tem of air navigation and traffic usual as to be practically unique. allowing Miss Springmaid to witch from the. French Quarter to control employing television and Under the old man -bites-dog rule, away the sheets on the bed, the the Gulf and South Louisiana listeners. radar, derives its name from it is certainly news. shirt on the patrons, and even the lI From daily association with time- honored Robert C. Ruark, Scripps -How- shimmies on the lady guests. He Neu, Orleans iasam:loss WDSU has TELEvision -Radar - Air - Naviga- developed a high quality of integrity. ard news does a similar tion, and is under development by columnist, made last operation with a WDSU devotes program that regularly week by devoting his entire col- nasty lady shopper. and exclusively to the St. Louis Cathedral, RCA, sponsored by the U. S. Air International Force. umn, headlined "Selling Magic," to "It is something to give a bad the House, Moisant Inter- time to the singing national Airport, Tulane University, Stanley M. Beleskas, RCA radio the television commercials of commercialists, Union Station,the Municipal Auditorium, Springs Cotton Mills. Longer -than- the impression- through -nauseous- Symphonies and Operas. communications engineer, spoke on repetition a new type phase modulation five minute films are used by the boys, and the dark -threat WDSU's dominate Hoop. lads who command you to buy it or crating proves that hon- circuit recently developed by RCA company during the intermission of its Sunday afternoon pro foot- your eyes'll drop out. This is the oring local institutions for use in FM transmitters. The first nearly perfect creates high listener new circuit is capable of a swing ball telecasts on WABD New York. advertisement yal ry. Films are produced by Corcoran I've seen -a folksy tableau which of plus or minus 90 degrees, or an carves increase of about Productions under the supervision the name of its sponsor on three times that your neck. Before I'm much older heretofore possible with other cir- of Hilliard Wolfe Jr., assistant vocea cuits. advertising manager of Springs I expect to see a capsuled rendition Charles J. Starner, Mills, New York distributing affili- of Romeo and Juliet, designed ex- wOrleene r'/Á RCA trans- pressly for the purpose of selling mitter engineer, traced the de- ate of the South Carolina mill velopment of company. Coonihan's Cough Syrup. And while RCA's commercial I might not know who 50- kilowatt FM transmitter. wrote the a a Plugs Too Long play, Ill remember who brewed the syrup." Concerning these video commer- NEW ABC Seeks Canadian cials, which most television critics ORLEA NS Al(iliat 50 kw WDSU 00 found a bit too long, Mr Ruark 1280 kc w APPLICATION FOR first inde- Darlington Is Appointed said, in part: JOHN BLAIR AND COMPANY pendently owned 50 -kw station is "The television advertisements to be made November Manager of Pa. Daytimer Representative at meeting of don't tell you that the sheets have CBC board of governors at Ottawa, more thread than anybody else's WCNR, new 600 -w daytimer on by CFRB Toronto. Application they are woven 780 kc, Bloomsburg, Pa., last week calls sheets, or brag that for operation on 1010 kc, of cotton which was untouched by announced appointment of Ed Darl- after CBC's CJBC Toronto takes boll weevil. What they show you ington, formerly of CBS, and Stan- over CFRB's 860 kc with new 50 is a bouncy, healthy -looking Ginny ton E. Davis as manager and chief --- kw J transmitter next spring. Simms type with pigtails and a engineer, respectively. Paul and IgB in Kansas City CHML Hamilton, is to apply at The Swing figger. She informs you that she is Robert Eyerly, publishers of The g the same time for increase to 10 Miss 1947, and Morning Press in Bloomsburg, own kw. Springmaid, that Both applications come under she is working for an outfit which the licensee firm, the Columbia - recommendation of Parliamentary is so life that Montour Broadcasting Corp., and Committee to allow important to your Radio Cana- you couldn't believe it unless you are executive directors of the sta- dian stations to increase in power knew what would happen if you tion. to of limit Havana Treaty. were suddenly deprived of the com- WCNR, which took the air Sept. modity. To this end, she says, she 26, just 29 days after ground was WGAR Cleveland has extended its can make all her products disap- broken at the transmitter site, has sign -off time from 1 to 3 a.m. New three -hour show titled "Morgan's Musi- pear, because of certain magic Raytheon transmitting equipment cal Inn." featuring Hal Morgan, disc and a 264 -foot Lehigh tower. m.c., now follows five minute news powers. spot at midnight on WGAR. "Then her inventor really gets Add AOA Scripts THREE stations -WKAT Miami Beach, KRUL Corvallis, Ore., and The COMBINATION KIRK Kirksville, Mo., have been added to the list of stations in the to GEORGIA United States now carrying scripts of the American Osteopathic Assn., Chicago. The 15- minute scripts, which deal with health topics of Savailable at general interest, are supplied to a11 CB combination divisional societies of the Assn. for rates use as public service features, according to Marie Jett of AOA WEIB radio bureau. Additions bring Kansas City total of stations to 20 in 13 states.

MUTUAL NETWORK NET EARNINGS of $1,938,851, or $1.49 a share of capital stock, for the first COMING! FULL TIME nine months of 1947 have been reported in an unauditetd statement by 5000 WATTS Stewart- Warner Corp. Earnings repre- BY REPRESENTED sent an increase over a similar period 710 KILOCYCLES INC. in 1946 when net earnings of ;1,673,295, THE. KATZ AGENCY, or $1.31 a share, were listed. BROADCASTING Telecasting November 17, 1947 Page 87 Los Angeles Soap Dr. Huth Lists Speakers (Continued from page 25) For World Radio Course hired in September 1897 to install LATEST lecturers scheduled to the first glycerine recovery plant speak before Dr. Arno Huth's in the West. When the installa- classes on International Broad- tion was completed, he was re- casting at the New School for So- tained as head of company's cial Research have been announced. laboratory. Slated to speak Nov. 19 on "In- This year Mr. Merrill cele- ternational Stations and Net- brated 50 years with the firm he works" are Kenneth D. Fry, chief, has served as president and gen- International Broadcasting Divi- eral manager since 1929. During sion of the State Dept., who will this time he has gone on to be- talk on "Present and Future of come one of the leading soap the Voice of America "; and John PIONEERING IN chemists in the country. Mr. Mer- S. Hayes, WQXR New York sta- rill perfected the firm's line of tion manager, chairman of the KANSAS CITY household and industrial soaps NAB committee on international made to suds in cool water. Key- broadcasting and former chief of SINCE ing his organization's activities American Forces Network, speak- 1942 to the simple advice that "what ing on "Experiences of American we do this year isn't good enough Broadcasters Overseas." for next year," continuing re- Speakers for Nov. 26, with "The search has been constant. Voice of the United Nations" as NOW First Granulated Soap DEMONSTRATING the effective- the topic include Dr. Benjamin AN ESTABLISHED ness of Los Angeles Soap Co. prod- Cohen, Assistant Secretary Gen- When electric washing ma- CLAIM ucts -even on mikes -is Matt eral in Charge of Public Informa- chines made their first appear- Finehout (left), vice president in tion, UN; Peter Aylen, UN Radio ON THE ance, no on gave soap the market charge of sales and advertising. Div. directors; and Brig. Gen. KANSAS CITY ultimate satisfaction. Research Looking on is Frank Hemingway Frank E. Stoner, UN Chief Corn- provided the Merrill approach sponsored munications Engineer. and several samples were tested (right), commentator MARKET on Don Lee Broadcasting System. in the homes of machine owners. On Nov. 24 the students will visit After considerable study, it was the international studios of CBS, and will attend a musical show found that the satisfactory for- personnel of the Los Angeles O. R. WRIGHT mula could not be produced in beamed to Latin America. Edmund Soap Co. is the longevity of its Chester, CBS director of short- SALES MGR. bar form. Thus evolved granu- employes. There are 154 who soap Los Angeles wave broadcasting, and his as- PORTER BLDG., K. C., MO. lated and the have been with firm for 16 years; Soap Co. became the first manu- sistants, will explain their work 18 have a tenure of from 30 to to the class. E. L. DILLARD, GEN. MGR. facturer of granulated soap. 50 years. Perhaps one ample rea- Realizing that the firm's con- son for this stability grows from tinued success was dependent fact that the firm for the past upon a constant supply of cocoa- 25 years has rewarded employes CAB Picks 51 Agencies nut oil, Mr. Merrill was instru- with an annual dividend amount- FIFTY -ONE Canadian advertising mental in founding The Copra ing to an average one and one agencies have been enfranchised Oil and Meal Co., Wilmington, half month's pay. by the Canadian Assn. of Broad- Calif. Through it, firm imports casters, following the meeting of dried copra and then presses and the CAB board of directors at To- refines its own supply. Similarly, Alex Robb ronto late in October. Among the other vegetable and nut oils are 51 agencies are 10 branches of processed through the California ALEX S. RO,BB, 58, manager of American agencies, located at To- Rendering Co., also a subsidiary NBC Hollywood package sales, fol- ronto or Montreal, or in both a illness, of the Los Angeles Soap Co. lowing two -year died at cities. These are Atherton & Cur- his West Los Angeles home Nov. Another executive of long serv- rier, Dancer - Fitzgerald - Sample 5. He had been associated with ice is Mr. Finehout, sales and (Canada), D'Arcy Adv., Grant There's no pro advertising head, first employed NBC for 18 years, having joined network in Chicago in 1929. Sur- Adv. (of Canada), Hutchins Adv. and con when it at the factory for $6 per week in Co. of Canada, Kenyon & Eckhardt, 1903. He can still recall his viving are his widow, Madeline B. comes to results that Ruthrauff & Ryan, J. Walter first travelling salesman chores Robb, and a daughter, Mary Lee. on KFMB. Our ad- Internment was in Streator, Ill. Thompson, Erwin Wasey of Can- vertisers get results in 1908 were accomplished by horse and buggy. From 1922. to where he was born July 31, 1889. ada, and Young & Rubicam. -increased s a l e s- 1938 he served as assistant to increased profits. Why? vice president in charge of sales Because San Diego good and advertising, succeeding to "VIC" DIENM SAYS: listening centers around top post in 1938. KFMB. Sell from "the in- As such he oversees sales staff side" and you sell more at of 100 and an advertising staff of Be Smart! less cost. 15. Assisting him in this is Irv- Your WAZL advertising dollar results in ing Lessin, assistant advertising direct sales gains. The annual earnings manager. of this rich Anthracite and Industrial re- totals $55,000,000 Serving the client in the role gion of Pennsylvania per year. That's a lot of buying power and it's all spent in of account executive is Robert WAZL's coverage area. Temple, vice president of Ray- Contact WAZL or our National mond R. Morgan, and a former Representative. AFFILIATED member of the Los Angeles Soap Radio Advertising Co. WITH NBC - MBS Now operating KFMB -FM Co. himself. Mr. Temple has been 521 Fifth A , account executive since 1939, but New York City BASIC AMERICAN NETWORK (Pacific Coast) for prior seven years was in charge of sampling and later as- THE VOICE OF SAN DIEGO, CALIF. sistant advertising manager of PENNSYLVANIA'S HIGHEST CITY Owned, Managed by JACK GROSS soap firm. WAZL Edbfsbd 1932 Hzl.ton, P.. Represented by BRANHAM CO One striking fact about the Page 88 November 17, 1947 BROADCASTING Telecasting TECHnICAL THE BEST JOHN HENNINGER, chief engineer of OR WIBG Philadelphia, has been appoint- ,N FM ed technical director of WIBG, WIBG- FM, WIBG -TV and National Wired Music. Latter organization, which pipes music into stores and business houses. is controlled by management of WIBG. Andrew Coaxial Transmission Line Mr. Henninger, member of Institute of Radio Engineers, Joined WIBG as chief engineer In 1937. Andrew Installation of Line and Antenna ROBERT ROBBINS, experienced in Chicago station work, has been named transmitter engineer for WOAT Utica, N. Y. AIRBORNE INSTRUMENTS LAB. Inc., At FM frequencies, transmission lines are tricky. Mineola, N. Y., has announced com- That's why broadcasters who value reliability buy mercial availability of its Polar Re- corder, originally designed to plot air- ANDREW transmission lines. Having bought the best, they craft antenna radiation patterns. Re- find it good business to have Andrew engineers install it. corder charts voltage on either linear or logarithmic scale as radial distance ANDREW field crews are supervised by radio engineers against angular position. Identified as of long experience, because we believe that steeplejacks A. I. L. Type 118 Polar Recorder, device will be custom built to each cus- alone cannot properly install transmission lines, antennas, tomer's specific requirements, firm states. and lighting equipment. If you prefer to employ your own workmen, we'll gladly furnish a supervisory engineer. JACK CHURCH, formerly of CFCH North Bay, Ont., has been transferred ANDREW coaxial transmission line, and installation to engineering staff of CKGB Timmins. service, may be purchased directly from the factory; or ALLAN R. MUNCEY, master control through any FM transmitter manufacturer. If you buy an technician at WCAU Philadelphia, has suffered a heart attack. He Is recover- FM package, be sure to specify ANDREW. ing at his home in Collingswood, N. J. and is expected to return to work after a week's rest. is NEW GENERAL ELECTRIC "split - J. M. Troesch of WSTV one of anode" electrometer tube, said to be capable of measuring reliably currents many satisfied ANDREW customers. as low as a millionth of a billionth of an ampere, has been made available by Tube Division of GE's Electronics Dept. at Schenectady, N. Y. The tube, Type GL -5674, is a "two- tubes -in -one" device in which the electrodes (control grid OMP^NY and plate) are cut in two and connected so as to function as a pair. 6 oHo ßROPoGPSTir`GE DON WILSON, transmitter operator of WMAQ Chicago, is the father of a girl, Kathleen Ann.

1.947 "THE JACK SMITH SHOW," CBS net- )a, work program heard Mon. -Fri., 7:15 -30 Ton p. m., will originate from Chicago from sow Nov. 19 -Dec. 3.

Radio Boost .. ;tr6r1 ] . CoY. Sp- ])11 --et f°r.,or j6 t°t19. y,ys AN EYSO a. 011.]f ANNOUNCEMENT Sntlpo+ over WSBT South Bend ttntlpO onró cos- X1° proved two things - the 9' tF Óo power of radio and the pop- id dy rY1aA trot ni Ste]% ularity of the Notre Dame ÿrf n pCryad iiHi b .ar sV t ínco. t°a1' f football team. The message, s w'- rntT°sfA rwt öltiaN íd°t.p 1 .n tn*t made at 9:50 a.m. during a sfç.ot program sponsored by a de- Vi]at1°° S t1sm partment store for women, °ur trn1Y. CO>B° concerned the placing on TOO sale by the university of only 1,200 bleacher seats r or Army football game r- tjtÿlrtt for the T:oydc on Nov. 8 and it brought a forth one of the maddest nof,. three -hour scrambles the city can remember. Less than one hour after the announcement, over 2,000 phone calls had been received, and switchboards at the university, the department store and ANDREW CO the station were jammed, so the station was asked to an- WRITE FOR nounce that orders would 363 EAST 75th STREET CHICAGO 19 COMPLETE CATALOG be taken only by mail. By the time the first mail was Pioneer Specialists in the Manu facture of a Complete tine of Antenna Equipment delivered to the university shortly after noon that day, there were 7,000 orders in and thousands more expected. Needless to say, the game was sold out.

BROADCASTING Telecasting November 17, 1947 Page 89 Help Wanted (Cont'd) Situations Wanted (Cont'd)

CLASSIFIED ADVERTISEMENTS Wanted -Chief announcer who can Announcer -2' years experience de- write commercial copy and knows some- sires position with future, knowledge PAYABLE IN ADVANCE- Checks and money orders only- Minimum $1.00. thing about programming. MSS affili- programming, production. Vet, college, Situation Wanted 10c per word. All others, 15c per word. Count 3 words for ate, south central state. $55 weekly. single, now employed. Box 873, Box 957, BROADCASTING. BROADCASTING. blind box number. One inch ads, acceptable, $12.00 per insertion, non -corn- issue date. Send box replies to Announcer wanted. Experienced, de- Topflight announcer. Immediate avail- missionable. Deadline two weeks preceding pendable. Write fully. WCAP, Asbury ability. Near New York. Box 926 Broadcasting Magasine, 870 National Press Bldg., Washington 4, D. C. Park. N. J. BROADCASTING. BROADCASTING is not responsible for the return of application material (tran- Control engineer. Must have radiotele- Engineer. 1st phone and telegraph. scriptions, photographs, scripts, etc.) forwarded to box numbers. phone first class license. Starting sal- 6 years varied experience. Prefer east- ary sixty five dollars per week, non- ern U.S. Box 930, BROADCASTING. union. Control experience preferred. Station located in Indiana. In reply First adventure for ambitious young state experience, education, references, woman. 10 years radio, including 2 and enclose snapshot. Box 961, BROAD- years radio representative business. Sta- tion experience, 5 years PD, network Help Wanted Help Wanted ( Cont'd) CASTING. and independent, network traffic and Established Wanted at once. Experienced time sales- national sales. Now holding position of Announcer -Must be thoroughly experi- five kw southeastern NBC man with new 5000 watt day and night PD looking for job. Preferably middle - enced in special events and ad -lib affiliate needs seasoned all -round an- Drawing account and commis- in no hurry. nouncer. If you have station. west. Available customary notice. Box music shows. We are just two years ex- sion. Contact Cliff Goodman, KWHN 931, BROADCASTING. looking for the right man. All details perience, send disc, photo, references Broadcasting Co., Inc., Fort Smith, first letter. Box 876, BROADCASTING. to Tom Carswell, Program Director Arkansas, at once. Producer -director -Rich, varied back- WCOA, Pensacola, Fla. ground in network, agency and local Announcer -operators wanted by new lo- Agency space -radio writer. Hillbilly production of drama, public service. cal Florida station. Excellent working Salesman who will make calls and get units, salesmen, network traffic man- special events and news, seeks respon- conditions, apartments available, fur- results. Commission. Some active ac- ager (male), home economist, 50 kw sible permanent position. Imaginative, nished or unfurnished, fishing nearby. counts to start. Excellent income pos- newseditor- caster, senior personality thorough, no fly- by- nighter. Currently If you want all -year pleasures with sibility for right man with proven chief en- or Box announcers (top regionals); employed. Salary range appreciated. congenial co- workers, write wire selling experience. Sales only backed gineer. RRR. Employment Service, Box Box 935, BROADCASTING 883, BROADCASTING. by capable program staff in this re- 413, Philadelphia. Need first class disc jockey for immedi- gional NBC affiliated station. Send High cost of living sky -rocketing -but ate employment. Must be clever, ex- complete file including photograph and Commercial manager wanted who can here's a good buy: Announcer, single, perienced professional personality, not references to WORZ. Orlando, Florida. write copy and assist manager, Mutual vet, graduate of accrediated announ- ratings station. $85 week. Southwest. Box 958, cing school, musical background. At a "character." Request Hooper Control operator wanted with exper- BROADCASTING. apprenticeship with your shows if available, picture, tran- ience. Knowledge of General Electric present serving scription of work, character references, console valuable, but not essential. Wanted -Two single first class engi- leading New York station. Desires posi- for western station. Write to Box 886, WDOS, Oneonta, N.Y. neers who would like to announce. tion with permanence. Comes wrapped BROADCASTING. Top pay for right Prefer veterans and recent graduates of in neat package. Available for imme- man. Can you do a good Job with an ad -lib radio schools. Good positions, excellent diate delivery. Box 936, BROADCAST- record show? Can you do a good sell- Box 956, BROADCASTING ING. 250 watt network affiliated station ing job on commercials? We have a job opportunity. opening immediately needs proven, ex- for man who man Aggressive, young network executive perienced, combination program and the can convince us he's Farm service director. Experienced seeks spot with progressive station or production director with ability to me the right man for the job. Contact capable of handling farm broadcasts. network -sales, station relations, pro- KAYX. Waterloo. Iowa. Send photo, audition disc and qualifi- Box 937, BROADCASTING. shows. Salary plus. Box 925, BROAD- cations. WKZO, Kalamazoo, Michigan motion. CASTING. Combination man -Mutual affiliate Love that work. Announcer, ambitious Announcer- engineer wanted by 1000 wants first class operator with announc- Wanted -Topflight news voice who can vet, 28, single. Grad leading NY school. watt NBC Florida station. First class ing ability. Permanent position. Air mail double in writing and production. Send Will travel. Box 938, BROADCASTING. license necessary. Send complete in- qualifications. salary expected, WGGA, letter and transcription WPDQ, Jack Gainesville, Ga. sonville, Florida. Announcer-Veteran returning from formation including disc Radio Station service, not network caliber, but good WLA Lakeland, Florida. Announcer -Progressive NBC affiliate Situations Wanted man for local station in small town. Good hnnouncer with first class license in top market needs good, stable man. Pre -war experience in platter, sports for NBC 5 kw 19- year -old station with Must have several years commercial Young woman desires announcing and and news shows. Go anywhere. Box congenial staff. Send disc and picture experience. Want versatile man with continuity job. Graduate of leading 943, BROADCASTING. along with qualifications and salary re- accent on special events. Send back - radio school. Short on experience but quirements. KXLF, Butte, Montana. ground story. references and transcrip- long on ambition. West coast preferred Announcer -actor- ex -GI. Graduate of tion to Program Director, WEEK, will go anywhere. Clare Griffin, leading radio college. Ten months ex- Experienced manager needed by suc- Peoria. Illinois. but perience with ABC affiliates. Can han- cessful small town 250 wetter. State 5726 Sheridan Rd., Chicago, Illinois. dle controls. Good typist. Interested full details in first letter. Box 739. Engineer -First class license for AM Engineer-Transmitter operator, experi- in station up to 5000 -w in west, south- BROADCASTING. and FM station, no announcing or con- enced and reliable, seeks permanent west or northwest. Disc available. Box work. experience Salesmen for new line of singing com- trol unnecessary. Ra- connection with a progressive station. 944, BROADCASTING. dio Station WGNC, Gastonia, N. C. 8, 1947. Z. mercials for use by retailers. Created Available after November 16 years radio, agency, newspaper. Con- by, unquestionably, the highest priced, Wanted -Engineer, good working con- Caplan, care WWSO, Springfield, Ohio. tinuity and /or program director, news best known men in the national field. ditions. salary $45.00 a week guarantee. Experienced engineer desires position editor. Present spot 6 years. Permanent 25 per cent commission. Side line or base pay $1.00 per hour first 40 hours. in midwest, all replys answered. Box proposition only. Box 946, BROAD- fulltime. Give full details first letter. $1.50 overtime. Please send references 941, BROADCASTING. CASTING. Box 927, BROADCASTING. A. in answer to this ad to Ward Cole- Network quality announcer available New network affiliate second of group man, General Manager, Radio Sta- Announcer, experienced virtually all tion WENC, Whiteville, North Carolina. phases mike work. Pleasing personality, soon after January first. Must be pro- in operation wants three announcers conscientious, decent voice, good inter- gressive station with a challenge. Mini- with first class license. Ideal working Program director -chief announcer for pretation of program materials. Vet- mum $65. Box 947, BROADCASTING. conditions, $225.00 per month for 40 kilowatt daytime in Carolinas. The presently employed. Desire spot in hour week. Applications must be re- eran, Experienced announcer desires to man we are looking for has had sev- or near Chicago (home). Available first career work -wri- ceived by November 20. Box 928, eral years experience in announcing, of year if needed. Be in Chicago broaden with creative BROADCASTING. -earlier ting, programming, producing. Imagi- play -by -play work, and special events mid- December, can arrange personal in- native, conscientious. Now employed Salesman wanted -Station in large and wants to get some experience now terview and audition. Disc and photo at good salary. Box 948, BROADCAST- middlewest market has opening for ex- as program director. He's sincere in available now. Box 942, BROADCAST- ING. perienced radio salesman. Send com- his desire to go on up the ladder. To ING. plete details, references, salary require- this man we Offer a salary commensur- Sports announcer. Experienced, major ments and snapshot. Excellent future ate with ability, some talent, and good Announcer, university training, good sports. Now employed. Box 949, BROAD- for right man. Write in confidence. prospects. If you feel this ad is di- potential, needs work. Box 939, BROAD- CASTING. rected to you, send disc. references CASTING. Our staff knows of this ad. Address Yes, Box 932, BROADCASTING. and details to Box 945, BROADCAST- Engineer available two weeks, desires Commercial manager: a woman, ING. but a woman who knows her way Accordionist for western band ln one staff operator or control board position around. Exceptional background with thousand watt midwest regional sta- Engineer - Kilowatt daytime station with large station. Box 940, BROAD- many years in national field and out- tion. Steady staff position. Contact needs engineer first class ticket. Want CASTING. standing record in local markets. Knows immediately If interested. Box 952 no explorers or floaters and prefer man Chief engineer, fifteen years broadcast agencies and timebuyers. Has figures to BROADCASTING. from the southeast. Chief engineer is experience. Planning, installation and prove ability as personal producer and good man to work for. Send details to maintenance including 1 kw, three director of sales staff in highly com- J. R. Dalrymple, Manager, WEWO, tower directional antenna and 5 kw, petitive markets. Best references. Seeks I:aurinburg, N. C. four tower directional antenna. Box permanent connection on make -good 971, BROADCASTING. basis with salary and over -ride. Box Dateline: Station construction consultant desires 950, BROADCASTING. contact with new station for active WASHINGTON! WANTED supervision of planning, building and Radio newsman, veteran, 28, Univer- equipment installation. Box 973, sity Minnesota journalism, pol. science, Experienced Washington network Commercial Manager BROADCASTING. married, two children. Varied back- correspondent now available to do -Salesman I'm tired of the stix. Well experienced ground, printing, publicity, news, ad- a weekly recorded report from vertising, teaching. References. Box all phases announcing. Acting. Married, 951, BROADCASTING. the nation's capitol. We need a smart, livewire sober, no floater. Have toothbrush and re salesman who loves to comb. Will travel east. Box 972, BROAD- Copywriter for station or agency in No hackneyed -write that could CASTING. just as in sell. Good salary plus Illinois, Indiana or Missouri: a sensible be done well your own guy who enjoys his work; a guy who newsroom. extras. All applications puts forth the necessary effort and In order to do the best job only answered and if conven- turns out good material. Single, ex- STATION MANAGER WANTED one response will be considered. ient, interviews will be perienced, 23, veteran. Currently employed. Box 955, BROADCASTING. This is not a "mass production granted. Starting salary Successful 250 watt network sta- job ". Prefer established station $5,000. To one who quali- tion in southern Minnesota has a desiring intelligent, objective re- fies, the position of gen- real deal for a young, personable, port on national news. A station eral manager will be of- aggressive station manager. WANTED which is now proud of its news as fered the present owner Powerful FM station almost ready Experienced announcers for 5 kw wishes coverage and to expand to and general manager is for air and enthusiastic attitude fulltime independent. State age, include its own Washington report. retiring due to a heart toward it essential. experience, salary, radio refer- REPLY BOX 954, condition. Please write for ences. Send disc and photo. appointment and inter- Address M. H. White, K W N O, BROADCASTING Winona, Minn. KLEE, Milby Hotel, Houston, Texas, view. Box 953, BROAD- i CASTING. Inge 90 November 17, 1947 BROADCASTING Telecasting Situations Wanted (Cont'd) Situations Wanted (Cont'd) AI Gladding reporting back from Bre- Writer, announcer, one year commercial PHILIPPINES EYE U. S. RADIO men- Bremerhaven after two years as radio. Large amount Army and sustain- AFN correspondent at "the gateway to ing work. May Heaven send progressive Manager of KZPIKZPI- -KZOK KZOK -KZBU-KZBU, Visiting U. S., the occupation and home ". Originator station that knows radio! Box 963, Says of Bremen's Five Star, Five O'Clock, BROADCASTING. Final. Lead off man on AFN's Euro- Announcer wants experience. Thorough- Islanders Like News and Quiz Shows pean News Round -up, nightly at nine. ly trained negro. Please. Box 969, Wartime editor of 83rd Division newspaper. Three years with Worcester and BROADCASTING. THE U. S. SYSTEM of commer- the states, among them the Barry Springfield (Mass.) newspapers. Eng- Construction engineer. Has built 5 AM cial broadcasting is being closely Wood, Kate Smith and Ronald Col- lish major at Mt. Hermon School ('34) stations up to 1 kw. Desires to build Swarthmore College ('38). Desires and remain as chief. Box 968. BROAD- watched and emulated by stations man productions. He had also pur- news spot with small station, prefer- CASTING. in the Philippine Islands in the chased, he said, two General Elec- ably in New England. Contact at West Program director- CBS-50 kw program Brookfield, Mass. production background. Prefers Denver process of their own radio develop- tric transmitters, 10,000 and 1,- vicinity. Others considered. Box 967, ment, Norman Paige, general 000 watts, as well as a tape re- Married vet, with college degree, jour- BROADCASTING. of a nalism major and speech minor, de- Chief engineer -20 radio years (FCC, manager and part-owner corder and a turntable. sires announcing or writing position broadcast, manufacturing). Box 966, group of three Island stations, told Mr. Paige also revealed that, anywhere. Has no commercial exper- BROADCASTING. BROADCASTING in Chicago last while in New York, he obtained a ience, but is well trained and very am- Announcer -Experienced. Midwest pre- bitious to enter radio. Salary open. ferred. Disc available immediately. week while enroute to the West 21 -hour interview with James C. Walter Kavanagh, 2032 N. 65 St., Ex- Omaha Nebr. cellent references. Box 977, BROAD- Coast. Petrillo, AFM president, to discuss CASTING. Also Far Eastern correspondent the possibility of contracting for Team -Pete Miller and Caroline Aylor, Announcer -Vet, single, 26. Summer re- Caroline, fashions, ad -lib, or MC talent; placement experience. Will travel. Can for ABC, Mr. Paige is in charge of rebroadcasting rights to network traffic. Exp. five years. Mutual, ABC. you use me? Bob Rito, 1403 N. Lock- three Philippine stations owned musical programs. He said he felt Pete, all -round staff man plus sports wood, Chicago 51, Illinois. Location unimportant. Photos, disc Announcer -Vet, single, capable. Some by a corporation, of which he is a that Mr. Petrillo's recent rulings, and details on request. 8800 Wilshire experience. Leading Chicago radio stockholder. Stations include: which banned further recordings Blvd., Beverly Hills, Calif. school. Available immediately, will travel. Disc, photo, references. Box 976, KZPI Manila, 10 kw, 800 kc, all after Dec. 1 and AM-FM dupli- Television operator. Experienced RCA BROADCASTING. English language, with AM -FM cation, were edicts "international TT 5 transmitter, sixteen years extensive radio background, practical knowl- For Sale broadcasts and shortwave west of in scope," which, in effect, would edge and photography and film process- San Francisco; KZOJK Manila, 1 good American music from ing. Acceptable reason for changing For sale -RCA FM equipment 0 3 kw bar employment. Northeast only. Box 843, transmitter, Pylon antenna, transmis- kw, 1,000 kc, Spanish and Taga- the Far East. BROADCASTING. sion line, supporting tower, speech equipment. New, not unpacked. Im- log languages, with simultaneous Advertising Is Good Announcer, inexperienced but capable. mediate delivery at RCA list price. Box shortwave, and KZBU Cebu, 1 kw, 878, BROADCASTING. One year leading broadcasting school. 1200 kc, using rebroadcasts of cer- Indicating there is no lack of Age 26, personable, affable, good voice. Tower construction and maintenance, advertising on his three stations, Will accept position on three months also ground systems-Available now. tain network shows (excepting trial basis. Available two weeks notice. Ace Hi Tower Construction Co., offices musical) as recorded off lines in Mr. Paige said there are approxi- Travel almost anywhere. Write for at WHOM, Rome, Georgia, H. C. Tant, mately 15 American advertisers in photo, references, application letter. Mgr., Phone 9075. San Francisco and then airmailed the Philippine markets. American- Box 858, BROADCASTING. New, never used Technology Instru- to islands. Stations are operated ment Corporation dynamic noise sup- collectively, not separately. advertised products account for Successful announcer -3 years network pressor, type 910 -AB balanced 600 about 50% of the commercial quota, affiliates. Now chief announcer, consid- ohms, input and output. Gray finish ering change. 25, single, college gradu- cost $596.00, make offer. Frank Carman, Rely on Newscasts with local distributors of Ameri- . sports. ate. News, disc, special events, Radio Station KUTA, Salt Lake City, on news- can products and other local mer- Worth my salt as present and previous Utah. Stations rely heavily employers will testify. What's your casts, Mr. Paige said, and sub- chants allocating a goodly per- proposition. Box 874, BROADCAST- 1000 watt Western Electric Type 353E1 ING. transmitter. In excellent condition. scribe to all news services. Wire centage of their advertising budget Available immediately. Radio Station service news reports are re -writ- to radio. Transmitter engineer, 36, married, first KDAL, Duluth, Minnesota. class telephone and telegraph licenses, ten by staff men. Mr. Paige dis- According to Mr. Paige's esti- desires position with station in Pa- Blaw -Knox tower for sale, 230 ft., shunt - people mates, there are roughly 200,000 cific northwest or southeastern Alaska. fed, complete except for blinker; knock- closed that the Philippine Familiar with Alaska. Box 889, BROAD- ed down and stored Washington, D.C.; are "very news -conscious." To sup- sets in use at present in the CASTING. price $1,750.00. Box 934, BROADCAST- 3,000 ING. plement newscasts his stations are Philippines, with between story 5,000 arriving per month. General manager. A real success For sale -Two (2) Fairchild type 542 carrying the UN Today programs and goes with this thoroughly experienced dynamic pickups, complete with Fair- twice a week recorded off the (The 200,000 figure does not in- leader. Excellent reason for leaving arms filters. The present position. Family. Permanent. child and two sets U. S. State Dept. wire. In addi- clude sets owned by some 100,000 Experience in all phases. Personal in- cost $250.00. Make reasonable offers. there.) terview essential. Box 915, BROAD- Frank Carman, Radio Station BUTA, tion, he said, station programming troops stationed CASTING. Salt Lake City, Utah. includes quiz and mystery shows, Staff members of KZPI -KZOK- Immediate delivery on 250 watt compo- and ama- KZBU include, aside from Mr. First phone. Announcer, commercial site transmitter with two years opera- which are quite popular, and play -by -play sports. Advertising tion under its belt. Priced right at teur hours. Stations go in heavily Paige, Henry L. Miller as produc- and copy management in radio and $1,000.00 to make room for one kilowatt he num- tion manager; Paul Rappaport, newspaper. College graduate. I want power increase -complete with tubes also for remotes, which to use this experience as a station 805's, high bered about 400 a month. former United Press correspond- manager or in any combination of and spars (final pair level at a modulation) and RCA TMV 129 -B crys- Philippine radio magnate ent, and Larry Burgetz and Irving Jobs to earn upwards of $4500 year. tal on 1240 kc. Wire or write James The Veteran. Box 917, BROADCASTING. C. Morrison, Chief Engineer, Radio Sta- revealed that he had purchased Pfau, former service personnel. KCOK, P. For qualified technicians, write or tion 0. Box 119, Tulare. about 40 package shows while in phone: Employment Department, Mel - Calif. "DR. I. Q.," NBC quiz show featuring ville Radio Institute, 15 West 46th St., 2 Brooks 30 watt recording amplifiers, Lew Valentine, will originate from N.Y.C. BRyant 9 -5080. less than 50 hours use. 1.1% rms dis- to Buy Brooklyn, N. Y. for an extended period tortion full output 50 cycles, 1db 20- Wanted beginning Nov. 17. Show is sponsored Attention eastern advertising and talent 20,000 cps, 500 ohms imput -50 ohms and by Mars, Inc (candy), througn Grant and networks: By Radio station. Radio executive inter- Adv., Chicago. agencies, stations 1 -30 ohms output. Gain 55db. Suitable ested buying partnership, interest or what standards do you measure "the for rack mounting. Here is your chance control of local station. Will assume best "? Is your programming the best to acquire a superior driver amplifier it can be? With a background in top- management. Network affiliate pre- television, at reasonable cost. $175 each. Apex ferred. Box 836, BROADCASTING. flight production, recording, Sound Equipment Co., Box 913, Ross- FOR SALE sales, music direction and client rela- moyne, Ohio. Small station. Cash basis. Prefer unit tions I have the tools to give your pro- not presently showing full possible gram structure that "rounding -out" For sale -WE 353E1 in perfect condition. earnings. Box 892 BROADCASTING. 250 WATT STATION which will put it among "the best ". Two sets tubes. Now in operation. Ra- Wanted -2 RCA type AZ-421'7-2 vertical Box 959, BROADCASTING. dio Station KLMB, Monroe, La. pickup heads. WACO, Waco, Texas. $60,000 For sale-Collins 300 -E modified to 300 Engineer-27, married, 1st phone, Army up to $400,000 in An unusually clean and well es- operator technician. Box 960, BROAD- F one 40D -A exiter for transmitter, one Syndicate will invest station cover- 164 ft. square self- supporting, tapered profitable local or regional. Write Box tablished 250 watt CASTING. 970, BROADCASTING with complete ing a very attractive southwest tower, lighting fixture and base insu- market. Announcer, 36, four years experience in lators with one new set transmitter details. news and general announcing. Wants tubes complete. Box 965, BROADCAST- This station dominates its local news job in small station or news- ING. Miscellaneous area and is doing a good pro- continuity combination. Clear voice, gramming and selling job. Com- authoritative, but friendly delivery. For sale -Presto model Y recorder. Com- Announcing for Radio -Kilmer. Newest bined agricultural, industrial and Presently employed as chief announcer plete. Box 929, BROADCASTING. publication its resort territory insures sound s, 1300 stations. $2.50.y Uni- and growing business. at large metropolitan station. Excellent For sale -1 Fairchild No. 199 recording versity Radio Publications, Box 1136 references. Minimum $60. Box 962, table. Includes cutter head and play- University Place Station, Des Moines, Write-Exclusive representatives BROADCASTING. back. Mounted in studio type cabinet. Iowa. Best offer. Box 975, BROADCASTING. A new service for new stations- Pro- BLACKBURN -HAMILTON CO. including contin- OPENING TELEVISION STATION? 570 kc xtal for sale. RCA model TMV- gramming analysis, 129B, serial 3030, 60 °C 115 volts, 14 uity, music, traffic and production. Radio Station Brokers Available-Sales Manager with thor- watts. Good oscillator, used less than Give your station a chance when it oughly rounded video show sales 60 days. Cost us $115.00, yours for opens -let experts program it. Write WASHINGTON. D. C. SAN FRANCISCO Box 933, BROADCASTING. experience. Television produetionwisc $80.00. Box 974, BROADCASTING. details. James W. Blackburn. Ray V. Hamilton with 10 years administrative back Gags for ad -lib announcers. $5.00. 5718- ground. FOR SALE -Two turntables, one Robin- 1611 New Hamp- 235 Montgomery son model A, used one year; one Rob. 37th St.. N., St. Petersburg 6, Fla. shire Ave. St. BOX 964, BROADCASTING inson model B, used 6 weeks. Both Jockey's comedy script collection, $5.00. National 7486 Exbrook 2 -5672 for $300 C.O.D. Box 978, BROADCAST- Kleinman, 1735 -T N. Bronson St., Holly- ING. wood, 28, Calif. BROADCASTING Tlecasting November 17, .1947 Page 91 Immediate consideration and grant of application. GIVEAWAY FOR NEEDY Greensboro News Co., Greensboro, N. C.- Granted petition to dismiss with- 'Breakfast Club' M. C. Tries New Idea; Poor Families out prejudice application. Tri-State Bcstg. Co., Cumberland, Md. -Granted requests to take depositions Benefit and Critic Gets His Answer in hearing on application. John F. Kramer, Cambridge, Md.- CRITICS of the current radio give- Patsy Lee and Jack Owens, fun - Referred to Commission petition for 30 -day continuance of hearing sched- away vogue can draw a second sters Sam Cowling and Aunt Fanny uled for Nov. 13. breath and note the example set and other members of the cast Beeville Bcstg. Co., Beeville, Tez.- checked their Granted petition to dismiss without recently by ABC's Breakfast Club. card lists of the needy prejudice application. For Don McNeill, m.c., the cast to find appropriate places to de- WJVB Jacksonville Beach, Fla. and listeners demonstrated that liver the gifts. Granted petition to dismiss without- a Food prejudice application; and further or- the giveaway can be turned into was given in abundance by dered that application of Radio South means for public works of mercy. listeners, celebrities and sponsors. Inc., be removed from hearing docket. When a listener criticized Mr. Other gifts included such items as Keystone Bcstg. Corp., Harrisburg, a baby Reading Bcstg. Co., Reading, and York McNeill for never giving anything carriage, cedar chest, di- Bcstg. Co., York, Pa.- Granted joint away on his program, Don's reply nette set, gas range, washing ma- petition requesting 30 -day continuance Breakfast Club didn't chine, refrigerator a of consolidated hearing from Nov. 19 to was that the -to mention Dec. 18, 1947. go in for that sort of thing, simply few. It didn't stop with the broad- WDGY Minneapolis-Granted petition because other shows did. He took cast. Two hours after the program for leave to amend application to specify 25 kw N instead of 50 kw etc. a survey of listeners and found was over, ABC switchboards were Amendment was accepted and applica- that they backed him almost 100 c/c ; still jammed with calls from listen- tion removed from hearing docket. the program was fine without the ers who were unable to attend but Coleman Bcstg. Co., Coleman, Tex. - necessity of prizes. As an alter- who wanted to contribute. Granted petition to dismiss without prejudice application and ordered that . native, however, Mr. McNeill de- application of W. W. Roark be removed cided on a "shakedown" whereby from hearing docket. Gamble to Speak Matta Bcstg. Co., V attending the Nov. 7 Pittsburgh- Grant- listeners ed petition for leave to amend applica- broadcast were to bring some us- FREDERIC R. GAMBLE, presi- tion to show revised engineering data able gift for distribution by wel- dent AAAA, will address the etc. American Television fare organizations. Society month- November 12 Decisions ... The shakedown was a huge suc- ly lunclíeon, Nov. 24 at the Hotel in listeners Commodore, New York. He is sec- DOCKET CASE ACTIONS cess. Gifts brought by AM -1490 kc were valued at $10,000 and took ond speaker in a series that began TULSA Announced proposed decision looking. lip enough room to fill the stage in October with Paul West, ANA, toward grant of application of Mermo John Esau leading to president, as featured guest. Bcstg. Co. for new station Greeley, Vice President d General Manager and overflow the halls Col., 1450 kc 250 w uni., subject to the Merchandise Mart studio where cond. that applicant shall file within 60 days from date of grant an applica- the program originates. tion for mod. CP specifying trans. site '''efital AC. As Mr. McNeill described some of FCC Actions and ant. system meeting requirements o 5111:;1 IIIIISIY111IYI of Commission standards. Proposed to the presents on the air, singers (Continued from page 76) deny application of Gifford Phillips for same facilities in Denver. (Comrs. Decisions Cont.: Denny and Hyde not participating). KFIO Spokane, Wash. -Granted pe- BY THE COMMISSION tition for leave to amend application STA-1460 kc to revise engineering data. Governor Dongan Bcstg. Corp.- Grant- Wash. Bcstrs. Inc., Spokane, Wash. - ed special temporary authorization to Granted petition to dismiss without operate on 1460 kc 500 w -N 1 kw -D uni. prejudice application and ordered that using call letters WOKO, for period be- application of KFIO be removed from ginning 12:01 a.m. Nov 9 and ending 14/1/190 CANTON, OHIO the hearing docket. in no event later than Dec. 9, 1947, provided WOKO ceases operation (Ac- Alvin E. O'Konski, Merrill, Wis.- tion taken Nov. 7). SERVES e e e . THE BEST BALANCED -- Granted petition for leave to amend application to specify 730 kc 1 kw D in AM -1340 kc lieu of 1230 kc 250 w unl. and different WINX Washington, D. C.- Granted tutti, MARKET IN location for proposed station etc. CP to install new trans. and two Amendment was accepted and applica- new synch. amp. for operation on tion removed from hearing docket; fur- 1340 kc, Washington, D. C. Also granted THE UNITED STATES ther ordered that application of Lake- CP for developmental FM station, land Bcstg. Corp. be removed from 936 mc, maximum power 20 w, to be hearing docket. operated uni. as synch. link between main trans. and two synch. operated Eugene Bcstrs. Inc., Eugene, Ore. - boosters referred to above. Synch amp. Granted petition insofar as it requests is authorized upon exp. basis only, In continuance of hearing to Dec. 18. De- conjunction with developmental broad- ferred action on requests for change cast station simultaneously authorized, of place of hearing from Washington subject to cancellation without advance to Eugene, and referred same to full notice or hearing, and subject further Commission. to all restrictions and requirements of Wabash Bcstg. Co. Inc., Lafayette, rules governing developmental broad- Ind.- Granted petition to dismiss with- cast stations, except that regular pro- out prejudice its application. gram material and call letters identifi- Metropolitan Bcstg. Co. of Milwaukee cation of WINX may be transmitted -Granted petition for leave to amend (action taken Oct. 21). FARM FACTORY application, to change location of station from Milwaukee to Whitefish Bay. $100 Million Rural 1,791 Manufacturing Wis., and to change paragraph 16 with respect to hours of operation etc. Firms Buying Income Bay Radio Inc., North Bend, Ore. Granted petition to dismiss without- $1,417,244,944 Value in prejudice application and ordered that DIRECTOR 50,540 Farms Products application of Western Oregon Bcstg. OF SALES Inc. be removed from hearing docket. 8 of World's Largest Western Pennsylvania Bcstg. Corp., 195,054 Farm Population East Liberty, Pa.- Granted petition to Industries dismiss without prejudice application and ordered that hearing on application of United Bcstg. Corp., E. Liberty. Pa., be severed from consolidated pro- 5000 NOW... ceeding, and assigned J. Fred John- WATTS son Jr. to preside at separate hearing 318,440 on that application, scheduled Nov. 11 DAY AND NIGHT at Pittsburgh. Hearing upon applications RADIO of E. Liverpool Bcstg. Co. and Radio Courier Inc., other applications in con- FAMILIES solidated hearing would not serve pub- 77h) 11:1k1GEItENT ABC W lic interest. Williamson Bcstg. Corp., Pikesville. be Ky.- Granted petition Insofar as it requests leave to amend application to '1 Reaching the specify 1490 kc 250 w unl. in lieu Of 1240 kc 250 w uni. and removal from TOP MANAGEMENT CANTON, OHIO' hearing docket. Request for waiver of OF MARKETING hearing referred to Commission. The Best Balanced Market in the United Stales Harvey Radio Labs. Inc., Cambridge, 386 Fourth Avenue, New York 16, N. Y. Mass.- Dismissed petition requesting Chicago, III. Santa Barbara, Calif. Page 92 November 17, 1947 BROADCASTING Tel-casting authorized November 13 Decisions . . . change in frequency and power, install new trans. and DA -N DOCKET CASE ACTIONS and change in trans. location, to mount FCC Box Score FM ant. on South tower of DA. AM -1340 kc AM -1480 kc Announced proposed decision and or- FCC BOX SCORE of actions der denying petition of Abilene Bcstg. KYOS Merced, Calif. -CP change fre- Co. for leave to amend its application as of last Thursday stands as quency from 1360 to 1480 kc, power to show complete separation of Gene L. follows: Standard stations from 1 to 5 kw; change type trans., In The Cagle as stockholder, officer and direc- - change DA and ground system; change tor, and looking toward grant of appli- 1,424 licensed, 509 construc- trans. location. AMENDED to make cation of Citizens Bcstg. Co. for new tion permits, 267 applications change in ant. system. station Abilene, Tex., 1340 kc 250 w uni. FCC would deny application of Abilene in pending file, 395 applica- Assignment of License Bcstg. for same Co. facilities (Comr. tions in hearing; FM -72 KFXM San Bernardino, Calif.-Vol- Army Jones not participating). license d, 250 conditional untary assignment of CP and license Petition Denied from J. C. Lee and E. W. Lee (Lee Bros. grants, '700 which Announced memorandum opinion and CPs (of Bcstg. Co.) to Lee Bros. Bcstg. Corp. order denying petition of Tri -State 250 are on air under special WBSR Pensacola, Fla.- Voluntary as- Bcstg. Corp., Evansville, Ind., requesting temporary authority), 65 ap- signment of CP and license from Ruth (1) reconsideration on basis of present Braden, Edward F. Braden, George E. record Commission's decision released plications pending, 53 appli- Mead, John H. Braden, Lala Braden Aug. 1, 1947, granting application of cations in hearing; television Boughton and Kirke M. Beall d/b as WJPS Inc. and denying petitioner's ap- Escambia Bcstg. Co. to Escambia Bcstg. plication; or (2) for waiver of Sec. -six licensed, 64 CPs (of Co. 1.365(a) of rules, leave to amend appli- which 14 are on air), 15 AM -910 kc cation to show that Robert H. Hinckley has severed all connections with Tri- applications pending, 17 Okefinokee Bcstg. Co., Waycross, Ga. State and transferred his stock therein applications in hearing. -CP new standard station 910 kc 1 kw to another stockholder, reopening record DA -N unl. AMENDED to change name to incorporate amendment, and recon- of applicant from E. K. Avriett, tr /as sideration of Commission's decision on Okefinokee Bcstg. Co. to E. K. Avriett basis of amended record (Comr. Jones Sr., E. K. Avriett Jr., Ann Avriett, Frank not participating; Comrs. Denny and new station 1390 kc 250 w D and made E. Walker, Denver T. Brannen and Theo- Jett dissenting). station WORC Louisville party to pro- dore Dinkins d/b as Okefinokee Bcstg. ceeding. Co. BY COMMISSION EN BANC AM -1420 kc Fannin County Bcstg. Co., Bonham, Modification of License FM- Grants Tex. -Granted CP new station 1420 kc WMRO Aurora, I11. -Mod. license to Authorized cond. grants for two FM 250 w D; cond. change power and hours from 250 w D stations, one Class A and one Class B. AM kc to 250 w D 100 w N unl. on 1280 kc. Authorized CPS for two Class A and -1230 four Class B FM outlets. Authorized KDAK Inc., Sioux Falls, S. D.- Grant- Assignment of License CPa in lieu of previous cond. for one ed CP new station 1230 kc 250 w unl., WJEF Grand Rapids, Mich.-Volun- Class A and 12 Class B stations. See subject to no operation taking place from story this issue. until KELO vacates 1230 kc and begins tary assignment of license John operation on 1320 kc, and subject to E. Fetzer and Rhea Y. Fetzer d/b as Hearing Designated filing within 60 days of grant an ap. Fetzer Bcstg. Co. to Fetzer Bcstg. Co. WHP Inc. and Harold O. Bishop, plication for mod. CP specifying trans. WKZO Kalamazoo, Mich. -Same. Harrisburg, Pa.- Designated for hearing site and ant. system meeting require- application of WHP Inc. for new comments of standards. AM-680 kc mercial television station in consoli- AM -1490 kc WRNY Rochester, N. Y.-CP change hours from D to uni., increase 250 w dated proceeding with application of Rapids, Means: Harold O. Bishop; ordered that tele- Itasca Bcstg. Corp., Grand D to 500 w -N 1 kw -D, install new trans. vision channel requests of these appli- Minn. -Granted CP new station 1490 kc and DA -DN (DA -2) and change trans. cants be made subject to Commission's 250 w uni.; engineering cond. location. AMENDED re change in DA decision in reallocations hearing Docket AM-970 kc and to change trans. location (geog. 8487. Wyoming Bcstg. Co., W. Va. coords. only). "Private, Corp- Assignment of CP Pineville, -Granted CP new station 970 kc 1 kw Modification of CP WRGK Brookfield, 111.-Granted as- D; engineering cond. WBBB Burlington, N. C. -Mod. CP signment of CP for FM station WRGK Hearing Designated which authorized increase power, from George M. Ives to WRGK Inc., change hours, make changes in vertical Sergeant" new corporation. Radio Lakewood Inc., Lakewood, Ohio ant. and ground system and change oral, AM -Designated for hearing application for -1050 kc new station 1380 kc 500 w D DA and type trans., for extension of completion Denton & Jones Bcstrs., Jacksonville, order that station WFMJ Youngstown date. Fla.- Granted CP new station 1050 kc be made party to proceeding. Assignment of CP 250 w D. Pure Bred Bcstg. Co., Richmond, Ky. WGTM Wilson, N. C.-Voluntary as- AM -740 kc -Designated for hearing application signment of CP and license from Penn IN DALLAS Radio Station Des Moines Inc., Des for new station 1550 kc 250 w unl. Thomas Watson to Watson Industries Hillsdale Bcstg. Co. Inc., Hillsdale, t Moines, Iowa -Granted CP new station Inc. 740 kc 250 w D; engineering cond. Mich.- Designated for hearing application fm new station 1280 kc 250 w D. SSA -780 kc -FORT WORTH AM -1580 kc KSPI Stillwater, Okla. -SSA to op- AM -1420 kc ) News Examiner Co., Connersville, Ind. erate on 780 kc 250 w from 6 a.m. to -Granted CP new station 1580 kc 250 w Wilson Radio Co., Wilson, N. C.- 7:30 p.m. (CST) for period ending Nov. D; engineering cond. Granted CP new station 1420 kc 1 kw 1, 1949. r/ D; engineering cond. AM-560 kc Assignment of License AM -1360 kc KFMO Flat River, Mo.- Granted as- WHBQ Memphis, Tenn. -CP change signment of license of KFMO from Southern Radio and Equipment Co., frequency from 1400 to 560 kc, Increase STATION Oscar C. Hirsch to Lead Belt Bcstg. Jacksonville, Fla. -Granted CP new sta- 250 w to 1 kw N 5 kw D, install new 1360 kc 1 kw D. DA -DN (DA -2) change trans. Co. in which Hirsch owns 86.7% of tion trans. and WFAA AM kc and studio location. AMENDED re issued and outstanding stock. -1010 change in DA and change trans. loca- Assignment of Permit Sumner County Bcstg. Co., Gallatin, tion. KELP El Paso, Tex. -Granted consent Tenn. -Granted CP new station 1010 kc Modification of CP 1 kw D; engineering cond. FREQUENCIES to assignment of permit of KELP from KARM -FM Fresno, Calif. -Mod. CP, Paso Bcstg. Co., partnership, to Paso November 13 Applications . . . as mod., which authorized new FM 820 - 570 Bcstg. Co. Inc., corporation. station for extension of completion Hearing Designated ACCEPTED FOR FILING date. Dr. Azra C. Baker, Seymour, Ind. - Modification of CP Assignment of CP Designated for hearing application for KPSC Phoenix, Ariz. -Mod. CP which KFXM -FM San Bernardino, Calif.- NETWORKS Voluntary assignment of CP, as mod., to Lee Bros. Bcstg. Corp. NBC - ABC and FM -92.7 mc 3 Texas Quality "DR. CHRISTIAN" Waukegan Bcstg, Corp., Waukegan, 111. -CP new FM station (Class A) on Channel 224, 92.7 mc, ERP 1 kw and ant. Hooperating height above average terrain 250 ft. It's as easy as 1 -2 -3 to (Winter- Spring '471 Modification of CP DALLAS -FORT KTSJ Topeka, Kan. -Mod. CP, as SELL the mod., which authorized new FM station MARKET with 22.2 for extension of completion date. WORTH ASK JOHN BLAIR FM -100.1 me Puritan Broadcast Service Inc., Lynn, Mass. -CP new FM station (Class A) on COVERS n Columbus It's Channel 261, 100.1 mc, ERP 600 w and OH tO ant. height above average terrain 188.5 WFAA Gs,rITFtAL ft. Assignment of CG radio service of the WJEF-FM Grand Rapids, Mich. -Vol- untary assignment of CG to Fetzer Dallas Morning News Bcstg. Co. Represented Nationally by Modification of CP WMBH -FM Joplin, Mo.-Mod. CP EDWARD PETRY & CO., INC. which authorized new FM station for 163,550 WBNS FAMILIES IN CENTRAL OHIO extension of completion date. (Continued on page 94) BROADCASTING Telecasting November 17, 1947 Page 93 authorized change in frequency. and from 10 kw to 50 kw, install DA -DN WHVA Poughkeepsie, N. Y. -Same. FCC Actions power, install new trans. and DA -N (DA -1) and change type trans. AMEND- WLWA Cincinnati -Same. and change in trans. location to change ED to change DA. WBRE-FM Wilkes -Barre, Pa. -Same. (Continued from page 93) type trans. License for CP WRAK -FM Williamsport, Pa.-Same. KVVC Ventura, Calif. -Mod. CP, as WFAS White Plains, N. Y.- License TV-204 -210 mc Applications Cont.: mod., which authorized new standard to cover CP, as mod., which authorized Harold Thomas, Waterbury, Conn.- station for extension of completion change location of present licensed CP new commercial television station date. trans. to be used as aux. 12, 204 -210 mc, ERP vis. Modification of CP AM -1340 kc on Channel WHBJ Mount Vernon, N. Y. -Mod. AM -1490 kc 20 kw, aur. 15.75 kw and unl. CP, as mod., which authorized new. FM WWPG Palm Beach, Fla. -CP install Radio Courier Inc., East Liverpool, TV- 210 -216 mc station for extension of completion date. new vertical ant. and mount FM ant. Ohio ----OP new standard station 1490 kc New England Television Co. Inc., FM -94.5 mc on AM tower. 250 w uni. Contingent upon relinquish- Boston-CP new commercial television Modification of CP ment of 1490 kc by WWSW. AMENDED station on Channel 13, 210 -216 mc, ERP Scotland Bcstg. -Co., Laurinburg, N. C. to change trans. location. -CP new FM station (Class B) on 94.5 WQXI Buckhead, Ga. -Mod. CP which vis. 22 kw, aur. 15.75 kw and uni. mc, ERP 8.6 kw. authorized new standard station for AM -1400 kc TV- 180 -186 inc approval of ant. and trans. location. Modification of CP Times Pub. Co., Erie Pa. -CP new New England Television Co. Inc., Fall License for CP standard station 1400 6c 250 w uni. KALE -FM Ore. CP, River, Mass. -CP new commercial tele- Portland, -Mod. to AMENDED re officers, directors and On 8, 180-186 mc, as mod., which authorized new FM sta- WASK Lafayette, Ind.-License stockholders. vision station Channel tion for extension of completion date. cover CP, as mod., which authorized ERP vis. 3 kw, aur. 1.43 kw and uni. WKAP -FM Allentown, Pa. -Same. new standard station and authority to License for CP FM-88.7 mc WPIC -FM Pa. -Same, determine operating power by direct WEEU Reading Pa.- License to cover Sharon, measurement of ant. power. State of WisconsinState Radio Coun- WSPA -FM Spartanburg, S. C. -Same. CP which authorized installation of cil, Madison, Wis. -CP new noncommer- WROL -FM Knoxville, Tenn. -Same. AM-1340 kc new trans. and authority to determine cial educational FM station on Channel WRR -FM Dallas, Tex. -Same. KROS Clinton, Iowa -CP install new operating power by direct measurement 204, 88.7 mc. KTRN Wichita Falls, Tex. -Same. vertical and mount FM ant. on of ant. power. ant. DISMISSED TV- 210 -216 mc AM tower, and change trans. location. AM -590 kc APPLICATIONS Chicago Times Inc., Chicago -CP new Modification of CP WARM Scranton, Pa.-CP change AM -1450 kc commercial television station on Chan- KRNT Des Moines, Iowa -Mod. CP frequency from 1400 kc to 590 kc, in- The Montana Network, Great Falls, nel 13, 210 -216 mc, power vis 5 kw aur which authorized install new trans. to crease 5 kw to 1 kw N 5 kw -D, install Mont. -CP new standard station 1450 4 kw and unl. AMENDED to change change type trans. new trans. and DA -DN (DA -2) and kc 250 w uni. Dismissed by request of corporate name to Sun and Times Co. KXGI Fort Madison, Iowa -Mod. CP change trans. location. AMENDED to attorney. change power from 1 kw N 5 kw D to TV -82 me which authorized new standard station Modification of CP -76 for approval of ant. and trans. loca- 5 kw DN, change DA and change trans. WAVE Inc., Louisville, location. WTNS Coshocton, Ohio-Mod. CP as Ky.-CP new tion. new standard commercial television station on Chan- AM -1230 kc License for CP mod., which authorized nel 5, 76 -82 mc, ERP vis 16.6 kw aur station to change type of trans. DIS- 10.0 kw and uni. The Tri -State Bcstg. Co., Cumberland, WIBS Santurce, P. R.- License to MISSED by request of attorney. new standard station 1230 kc cover CP, as mod., which authorized WJR The Goodwill Station Inc., De- Md.-CP new standard station and authority APPLICATION RETURNED troit-CP new commercial 250 w uni. AMENDED re officers, direc- television sta- tors and stockholders. to determine operating power by direct License for CP tion on Channel 5, 76 -82 mc, ERP, vis measurement of ant. power. 17.8 kw, aur 17.8 kw and uni. SSA -1310 kc WJAG Norfolk, Nebr.-License to cover CP as mod., which authorized install FM- Unassigned WKMR Dearborn, Mich. -SSA to op- Modification of CP WCRS Greenwood, S. C.-Mod. CP new trans., vertical ant. and ground Lewis College of Science and Tech- erate on 1310 kc 1 kw D until comple- system and change trans. location and nology, Chicago tion of construction authorized Oct. 31, which authorized installation of new authority to determine operating power -CP new noncommer- 1947. vertical ant. to support FM ant., for cial educational FM station on fre- extension of completion date. by direct measurement of ant. power. quency to be assigned by FCC and Modification of CP Returned obsolete forms. power of 52.2 kw. WREX Duluth, Minn.-Mod. CP, as WNAX Yankton, S. D. -Mod. CP, as mod., which authorized new standard mod., which authorized install. new TENDERED FOR FILING License for CP station for extension of completion trans., for extension of completion date. Modification of CP KWIK Burbank, Calif. - License to date. AM -990 kc KAMQ Amarillo, Tex. -Mod. CP to cover CP, as mod., which authorized License for CP Bezar Bcstg. Co., San Antonio, Tex. - change hours from D to uni., power new standard station and change studio WCJU Columbia, Miss.- License to CP new standard station 980 kc, 1 kw from 1 kw D to 500 w N 1kwDansi location and authority to determine cover CP which authorized changes in D. AMENDED to change frequency from install DA -N. operating power by direct measurement trans. equipment. 980 to 990 kc. of ant. power. Modification of License AM-1560 kc AM -1290 kc WTAQ Green Bay, Wis. -Mod. license Modification of CP WQXR New York -CP make changes Texoma Bcstg. Co., Wichita Falls, to change from DA -DN to DA -N. KCOK Tulare, Calif.-Mod. CP which in trans. equipment and increase power Tex. -CP new standard station 1290 kc AM -1050 kc 1 kw DA -N and uni. AMENDED to change DA; change trans. equipment Mansfield Bcstg. Co. Inc., Mansfield, and change trans. location. Pa. -CP new standard station 1050 kc 1 D. Modification of CP kw ACCURATE, RELIABLE AM-1490 kc WSKI Montpelier, Vt.-Mod. CP, as mod., which authorized new standard Big Sandy Bcstg. Co., Paintsville, Ky. station to change name of permittee -CP new standard station 1490 kc 250 STOP WATCHES from Carl R. Taylor and Bernard M. w uni. Jacobsen to Carl R. Taylor and Bernard AM -1350 kc M. Jacobsen, partnership d/b as Mont- KCSB San Bernardino, Calif. -CP by CLEBAR pelier-Barre Bcstg. Co., and to change hours from 1l to uni. studio location. change Acquisition of Stock Modification of CP Wherever unfailing accuracy WSGC Elberton, Ga.- Acquisition of in timing is re- WMGY -FM Montgomery, Ala. -Mod. control of stock owned by John L. quired, you con rely on Clebar precision CP which authorized new FM station Barnes in licensee corporation by Harry timers. They have proved their dependability to change completion date. G. Thornton and Gradus T. Christian. in leading studios, laboratories and colleges. WMBR -FM Jacksonville, Fla.-Mod. AM -1280 kc CP, as mod., which authorized new FM Made by one of the finest watch makers. station to change trans. site; ant. WMRO Aurora, 11.-CP change hours Accuracy and workmanship is guaranteed. height above average terrain to 234 It.; from D to uni., power from 250 w D to ERP to 46.8 kw and make changes in 100 w N 250 w D. ant. system. AM -1430 kc License for CP Ames Bcstg. Co., Ames, Iowa -CP new A Timer for every purpose WEAW Evanston, M. -License to standard station 1430 kc 1 kw D. electronically set and tested. cover CP, as mod which authorized AM -1240 kc new FM station. Suburban Bcstrs., Jackson, Mlch. -CP FM -97.7 mc new standard station 1240 kc 250 w unl. Northern Illinois Bcstg. Co., Wood- (Request facilities to be relinquished by stock, Ill. --CP new FM station (Class WJIM.) A) on Channel 224, 96.7 mc, ERP 999 w. Modification of CP No. 654 CLEBAR TIMER AMENDED to change frequency Irom Channel 224, 96.7 mc, to Channel 244, KNEE Scottsbluff, Nebr. -Mod. CP to from 960 to 970 kc 1 '5 second, 30 minute register, football timer. mc. change frequency 97.7 and approval of ant. system and trans. Start, stop, start again from crown; push but- Modification of CP ton returns to zero. 7 jewel non- magnetic location. WESX -FM Salem, Mass. -Mod. CP, as AM -1460 kc movement; nickel chrome case____Each $18.50 mod., which authorized new FM station for extension of completion date. Suburban Bcstg. Corp., New Rochelle, No. 650 CLEBAR TIMER - N. Y.-CP new standard station 1460 kc KSTP -FM St. Paul, Minn. -Mod. CP, sec- 500 w D. 1 '5 second. Long hand registers fifths of as mod., which authorized new FM onds; small hand minutes up to 30. Start, station to specify studio location, AM -1410 kc stop and fly back from crown. Nickel chrome change trans. site, change type trans., Nashville Radio Corp., Nashville, Tenn. case; 7 jewel non -magnetic movement. E$,P to 57.1 kw, ant. height above -CP new standard station 1410 ko 5 kw Each $17.50 average terrain to 562.7 ft., make uni. DA. changes in ant. system and change Modification of CP commencement completion dates. No. 652 CLEBAR TIMER- and RNAK Salt Lake City-Mod. CP to Same as No. 650 but with time -out KBON -FM Omaha, Nebr. -Mod. CP, change power from 500 w DN to 500 w as mod., which authorized new FM N 1 kw D using DA -N and install new feature S18.50 station for extension of completion date. trans. Order Direct from Manufacturer AM -1250 kc WMSA -FM Massena, N. Y. -Mod. CP, or Send for Illustrated Catalog which authorized new FM station, to Public Service Bcstg. Co. of Seattle, change type trans., ERP to 12.9 kw, Wash. -CP new standard station 1250 make changes in ant. system and kc 1 kw, share time with KTW (con- CLEBAR WATCH CO., Inc. commencement tingent upon KWSC change in fre- change and completion quency) (using KTW's transmitting dates. facilities). 551 FIFTH AVE., NEW YORK 17, N. Y. WHLD -FM Niagara Falls, N. Y.-Mod. AM -560 kc No. Timer Dept. BC. CP., as mod., which authorized new FM 650 Clebar station for extension of completion KPQ Wenatchee, Wash.- CP make date. changes in DA (DA -N). Page 94 November 17, 1947 BROADCASTING Telecasting VIEW WKLF CLANTON HEARING SET ON WDZ IS NOW IN OPERATION SHIFT APPLICATION WKLF, licensed to Southeastern WDZ Tuscola, Ill.'s application to Broadcasting Co. went on the air move to Decatur was set for fur- ;his month in Clanton, Ala. Station ther hearing by FCC last week to s a daytime 1 kw outlet, operating determine whether its policies for m 980 kc. Hugh Webb, president operation in the new location "have >f the Alabama Broadcasters Assn., been designed to serve the commu- s general manager of the station. nity of Tuscola and its environs in Station boasts the public interest." a modern studio, The Commission referred partic- :omplete with an auditorium that ularly las a 100- person capacity. Gates to "policies pertaining to equipment programming, personnel and com- has been installed mercial practices." throughout. AP news service has Hearing was set oven arranged. for Dec. 11 at Tuscola. The station, a daytimer on 1050 Staff members include Ben Rath, kc with 1 kw, has been seeking to commercial manager; Lester Car- move to Decatur since March 1946. ter, formerly with WJHO Alpine, Original hearing on the application Ala., chief engineer; Grady Car- was held Feb. 19, 1947. The call for ter, assistant engineer; and Mrs. further hearing apparently was Charlotte A. Barney, program di- prompted by a protest filed by the rector. Mrs. Barney will also han- Tuscola Assn. of Commerce. ile women's features. Tuscola, a town of approximately 3,000 population, has no other sta- Radio News THREE -YEAR sponsorship of Guy Lombardo program over WHIO Day- tion while Decatur, with a popula- ton, Ohio, is provided under terms of contract which the band leader tion of around 60,000, has one. WDZ (Continued from page 17) (seated, 1) and George Schumacher (seated, r), owner of Master Sales spokesmen said the station, if al- column in length. (Lincoln -Mercury) in Dayton, are completing. Program is produced by lowed to move to Decatur, would In its survey of newspaper Frederic W. Ziv Co., Cincinnati. Present as deal was closed were (stand- continue to provide the same serv- handling of radio news, BaoAn- ing, 1 to r) : Harvey Young, WHIO commercial manager; Gene Rahn, Ziv ice to Tuscola that it now offers. CASTING mailed questionnaires, pre- account executive; John Walker, pared by research experts, to all Master Sales general manager; 1,546 daily newspapers in the U. S.; Charles Gaines, executive producer 20.7% of the papers completed the of Lombardo show. forms and returned them. A breakdown of this sample indicates that its distribution ap- Powerful Crosley Video proximates that of all dailies in the Outlet Plans Feb. Start country and that it constitutes a fairly representative cross -section WHEN Crosley Broadcasting of dailies according to city size and Corp's Cincinnati video station, WLWT, begins operations early REKO[VT morning and evening editions. next year from a new, high- eleva- To determine whether the 20.7% tion transmitter site in Clifton return represented an accurate MODEL T -12 sampling Heights, it will be the most power- a validity check was made ful television outlet in the world, among the 90 papers published in according to J. R. Duncan, acting cities of 50,000- 100,000 population director of television operations for INCH which failed to respond. Tear 1 2 Crosley. Station plans to go on the sheets of radio pages of these 90 air commercially in February. papers were examined. The WLWT transmitter is a Dual Speed The validity check modified fig- standard 5 -kw unit, which will be ures in the 50,000- 100,000 popula- used in conjunction with a special TURNTABLE tion classification and suggested extra -high -gain antenna built for that newspapers employing radio Crosley by RCA, Mr. Duncan said. For Professional editors are more apt to respond to The antenna, plus its high eleva- questionnaires concerning radio tion above average terrain, will Performance at Home news than those without such a give the Crosley outlet an equiva- staff member. lent of 49,000 watts, he added. Construction, and quality are equal to our Model Questionnaire results showed Total height of tower and antenna "G" Transcription Turntable which has received 48.5% of the responding papers in will be 571 feet. such amazing acceptance in the broadcasting and the 60,000- 100,000 classification W8 %CT, Crosley's experimental wired music field. carried fan or radio news columns; transmitter, which has been on the TURNTABLE Lathe turned and balanced. Made of the tearsheet showed only 20.7% air since June 1947, will cease op- laboratory tested Aluminum Alloy for non -responding papers. erations when WLWT begins casting. TURNTABLE SHAFT Hardened and ground to a micro PRICE The 50,000 -100,000 group was broadcasting. finish and lapped into the bearing selected for double check because for a precise fit. CHASSIS FLUSH MOUNT Aluminum, ribbed L beam type rec- $79.50 the survey showed a volume of fan - tangular dimensions easily fitted into columns in this group out of pro- Three Join TBA a cut out panel. IDLERS Made of special Neoprene formula portion to the volume in papers which gives maximum traction. NET located in cities of other sizes. In BROADCASTING Corp. of Ameri- MOTOR Constant speed fitted with the REK. ca, Riverside, Calif. (KPRO), O -KUT exclusively designed Formica large cities, papers generally em- motor pulley. Write for literature ploy radio editors; in small cities holder of a video CP, has been MAINTENANCE Minimum attention required due to on this and other do accepted as a member of Television self oiling features. REK- O-107T they not. It was believed that DIMENSIONS Overall 15 x 12%; for Motor Board Products in other groups, reaction to the Broadcasters Assn., at whose ses- cut out length 11/4 x 9 width. survey would not tend to be di- sions it will be represented by W. WEIGHT 14 lbs. vided down the middle, as happen- L. Gleeson, president. Two adver- ed in the 50,000- 100,000 population tising agencies, Foote, Cone & group. Belding and McCann -Erickson, 0 have also become TBA members, 1X1PQIKT RADIO EXECUTIVES CLUB of New and will be represented by Ralph Export Division York has issued a call for bowlers to 38 -01 QUEENS BLVD. form an REC team to Join the city's B. Austrian and Lee Cooley, their MOPHAN EXPORTING CORPORATION Radio Bowling League. Club's pin - LONG ISLAND CITY 1, N. Y. men last year came out fourth. television directors, respectively. 458 BROADWAY, NEW YORK, N. Y. BROADCASTING Telecasting November 17, 1947 Page 95 nel, general public service activities, etc. Discussing sections de- WBAL Hearing to Go Into December voted to special full -day public service promotional efforts such as Third Week to Commence Blue Book data on WBAL's past the WBAL advisory council for WBAL Army Day and Navy Day, performance, filled last Monday's public service programs. He ex- Mr. Burke stated Today With Lengthy meeting. Mr. Dickman had appear- plained that the council was a rep- he was proud to Sessions Probable ed the previous Friday to give de- resentative community group and claim for the sta- tailed account of WBAL programs, had been organized in early 1946. tion the origina- HOPES of completion by month's special events and program policy Leonard Marks, Pearson -Allen tion of such ac- end of the FCC hearing of the with emphasis on public service counsel, opened cross -examination tivity, which he WBAL Baltimore renewal applica- activites. with questions concerning the pro- said was em- tion and the competitive Pearson - Meeting last week only on Mon- gram director's duties and the time ployed later Allen bid disappeared last week as day, Wednesday and Friday, the he spends on both commercial and throughout the Comr. Rosel H. Hyde, presiding proceeding also included direct sustaining programs. Mr. Dickman country in war officer, ordered on on recess Friday to testimony by Harold C. Burke, indicated he spent more time bond promotion Nov. 25. Hopes for a reasonably sustaining programs since more de- WBAL manager, who reviewed Mr. Burke and like activity. short hearing also diminished as it station organization, policy and op- tail was involved for the station on Mr. Burke also developed that both applicants may eration. that type of show. related details of WBAL's public bring in virtual parades of wit- Public Service Spots service efforts following Pearl Har- nesses to substantiate letters and E. M. Stoer, vice president of Hearst Radio Inc., is to take the Turning to solicitation of Mr. bor, installation of private lines other evidence for the record. to key defense centers and nomi- The recess is occasioned by Comr. stand later and describe overall Dickman's views on public service, Hearst radio policies and plans and Mr. Marks asked if public service nation by the Eastern Defense Hyde's participation in FCC's tele- and the First Army vision share- channel proceeding their relation to WBAL. spot announcements have value and Command beginning whether the time of day they were command for 24-hour operation as today (Nov. 17) and ex- History of Case key station in the area. pected to continue several days broadcast had any relation to that this week (see story this issue). The FCC hearing involves value. Mr. Dickman answered that license re- On Friday WBAL and FCC coun- WBAL's application for such spots "certainly do" have May 1, 1945, sel are to appear before the Court newal for the period value and explained public service Hearing Examiner of Appeals for to May 1, 1948, and the competi- announcements should be aired at the District of Co- of Public Service Ra- lumbia to argue tive request various times in the day in order the station's ap- dio Corp. for the WBAL clear chan- Requirements Set peal of a District Court judge's to reach all people. nel facilities of 50 kw fulltime on To direct questioning Mr. Dick- HEARING EXAMINERS in the dismissal of complaint against the 1090 kc. Cited in the Blue Book as FCC and other government agen- FCC and its Blue Book [BxoAn- man testified that a station should an "example" of overcommerciali - broadcast a minimum of 50 to 75 cies must have had at least six CASTING, Nov. 10]. The WBAL zation, WBAL has contended these years of "special" experience to hearing at FCC has recessed on public service spots per week. Mr. charges must be cleared before de- Marks, following up with obvious get top- ranking, top -paying rat- Thursdays to permit Comr. Hyde ciding the present case. ings, according to basic qualifica- to meetings reference to Blue Book data on attend regular of the is tions established and being circu- Commission. John E. McCoy representing WBAL's past record, asked if six FCC as counsel in the proceeding. or eight such announcements per lated by Civil Service Commission. Cross - examination of WBAL Base pay ranges from $4,902 Program Director John J. Dick- Monday's session opened with week would be adequate. Mr. Dick- final direct examination of Mr. man replied, "I don't think so," and annually for those qualifying for man, seeking out Mr. Dickman's P -4 ratings to $9,975 for those views of a station's minimum pub- Dickman by William Dempsey, later reminded that the record does not include graded P -8. But P -5 ($5,905) has lic service responsibility in light of WBAL counsel, on the make -up of public service material within various programs. been established as minimum grade Regarding WBAL's program pol- for FCC examiners, and all of the icy dated May 1, 1947, Mr. Marks nine now serving are P -5 or P -6 questioned Mr. Dickman whether ($7,102). Those with Civil Service this was a "new" policy. The pro- status will be given absolute ap- gram director answered that he did pointments if their applications not know. He replied similarly to a show they meet minimum stand- question concerning the "no dou- ards. Those without status (there ble spotting" rule of the May 1, reportedly are two) must display 1947, policy and the possible ex- qualifications sufficient to put them istence of a similar rule when Mr. at the top of CSC's examiner reg- Dickman had returned to WBAL in ister before getting absolute ap- September 1945. Asked what spe- pointments. cific differences he did see in the Minimum experience require- "new" policy, Mr. Dickman listed ments for P -7 and P -8 are six bans on commercial religious shows years of special experience; for and on beer or liquor advertising. P -6, five years of special and one Burke Testimony of general; for P -5, four of special and two of general. FCC's present NIGHT Mr. Burke took the stand late 5,000 WATTS DAY AND Monday and his direct testimony examiners, all named last summer ran through the complete Wednes- subject to their meeting the stand- day session and into Friday. ards when announced, are expected Nifri* Extensive and at first futile ef- to submit their applications by forts to secure improved quarters about Dec. 1. for the new operation were related Special experience includes that ADVERTISING by Mr. Burke. He said some 50 to obtained as a judge, master or 75 places were surveyed in down- referee of a court of record; as a LISTENER ACCEPTANCE town Baltimore to no avail and the member or employe of a Govern- search then was eased because of mental regulatory body who con- PUBLIC SERVICE the war. Late in 1944 talk was ducted or had a responsible part started with the Baltimore Storage in the conduct of formal hearings, Co. which resulted in lease and con- or as one who has had responsi- struction of WBAL's present mod- bility for preparing or presenting ernistic radio -television center, Mr. cases before a Government regula- Burke said. The new quarters were tory body or a court. General ex- taken last June. Some work is still perience includes "progressively unfinished, he said. responsible experience obtained On Wednesday Mr. Burke pre- through legal practice or technical sented and discussed a large com- work performed in a field appro- posite exhibit on the station's or- priate to the field in which hear- ganization, its facilities, person- ings are conducted ..." Page 96 November 17, 1947 BROADCASTING Telecasting TV RECORDS SENATE BIG ORDER 1948 Radio Week FOREIGN Excess Insurance SESSIONS WTVO Contracts for Equipment Expansion Planned TELEVISION history was made in From GE Covering Washington last week as proceed- RMA's Advertising Committee ings of the Senate Foreign Rela- Holds Chicago Meeting tions Committee were telecast from LIBEL and the committee caucus room. EXPANSION of promotion plans SLANDER Permission to telecast proceed- for 1948 National Radio Week was ings, at which Secretary of State advocated last week by members of We pioneered this field and now George C. Marshall and others tes- the RMA Advertising Committee serve Newspapers and Broad. meeting in a one -day session Nov. casters nationwide. Write us for tified, was obtained from Chair- full details and quotations 12 at the Stevens Hotel in Chicago. -or man Arthur H. Vandenberg (R- have your Broker do so. Mich.) by Burke Crotty, WMAL- The committee met not only to dis- TV television director, and Bryson cuss plans for next year but also EMPLOYERS Rash, WMAL special features di- to review its recent Third Annual rector and ABC Presidential an- Radio Week campaign, as well as REINSURANCE nouncer. the "Radio in Every Room" drive. WMAL -TV found the power Basis for renewal of Radio Week CORPORATION supply was not constant, so it MR. STORER (center) affixes his was the recommendation of the INSURANCE EXCHANGE BLDG. moved in a gasoline power unit. signature, as Messrs. Elvin (L) Fred Eldean Organization, New KANSAS CITY, MISSOURI Mr. Rash handled commentary dur- and Walker approve. York, which urged, in its presenta- ing committee sessions, with Mr. * * * tion of material to the committee, a "continuation and expansion" of Crotty in charge of production. PURCHASE of over $280,000 The speech and camera feed were the complete program. After the worth of television broadcast discussion, Stanley H. Manson, CANADA'S offered to WNBW, NBC Washing- equipment by Fort Industry Co., Stromberg -Car 1 s o n, committee ton outlet, and WTTG, DuMont Detroit, was announced last week station. chairman, appointed a special sub- by George Storer, company presi- committee, headed by Victor Ir- Telecast of a highway safety dent. The order, placed with vine, Motorola, to film produced for television sta- draft an explora- General Electric Co., is believed tive promotional program for 1948 MARKET tions by ABC was viewed last Mon- to be the largest for television day with recommendations. Results will at the White House by Presi- equipment placed by a single sta- be submitted at the next meeting dent Truman and members of the wih one is tion manufacurer. It scheduled for Dec. 5 in New York. Inter- Industry Highway Safety to be used for the erection of WINNIPEG Committee. WMAL -TV fed the WTVO, video station of WJBK and The committee also disclosed that /VIM UST" BUY program to two projection receiv- WJBK-FM Detroit. WTVO will op- it was launching what it called a "saturation campaign" in a ers. The President commended the erate on Channel 2. test telecast, with praise for Mr. Rash area, tentatively Hartford, Conn., Sale was transacted by F. Rob- where and Mr. Crotty. ert Walker, district representative program would call for in- department. tensification of "Radio in Every of GE electronics Room" theme among radio dealers rife Ralph G. Elvin, managing director Bob Burns Will Record and distributors. KC.NOW WATTS of WJBK and WJBK -FM, will be Plan would even- 630 5000 tually be extended to other cities 52 Shows, Agency Says manager. & CO. WTVO on a similar basis. REPRESENTATIVE :WEED BOB BURNS and his Arkansas Fort Industry Co. operates seven "kinfolk" will come to life in a AM stations, six FM, and has con- Will Stress Video series of 52 half -hour recorded struction permits for two TV sta- Mr. Manson stated that the 1948 IN EASTERN shows, designed for independent tions to date. and chain radio stations on a local program would take special cog- sponsorship basis, Star Transcrip- nizance of the role of television in NORTH CAROLINA tions, New York, announced last Whiteman Renewal its promotion plans for dealers. He week. WESSON OIL & Snowdrift Sales indicated that this recognition lay wK YOUR ABC's ARE... in the belief that the medium had The open -end transcriptions will Co. Inc., New Orleans, one of the four original sponsors of ABC's proved itself "acceptable" to the be produced in Hollywood under public. While the FM the personal supervision of the Paul Whiteman Club, has renewed subject of star, with the initial demonstration its contract for the five times had been discussed relative to figures on the manufacture of sets, he to be before weekly show. Effective Dec. 8, the show ready Dec. added, no such equal recognition in 1. is scheduled contract runs through March 16. Release for early RMA's 1948 plans had been ac- 1948 by Star Transcriptions, al- Other original clients whose con- though definite starting dates will tracts have not expired are Na- knowledged. not be set until clarification on rul- tional Biscuit Co., New York; Nes- It was also recommended that ings has been made by the Fed- tle's Milk Prod. Inc., New York, National Radio Week be conducted erated Musicians of America. and R. J. Reynolds Tobacco Co., earlier next year, preferably the The company, formed about Winston -Salem. Each company first of October, to coincide with the three months ago by Stanley Wolf, sponsors a quarter of the full hour advent of new fall radio shows and Roy Wilson and Cal Swanson, is show, heard from 3:30 -4:30 p.m. also to avoid a conflict of interest temporarily located at 10 E. 44th over ABC. Agency is Kenyon & with the presidential election. St., New York. Eckhardt Inc., New York. W. B. McGill, advertising director of Westinghouse Radio Stations Inc., and chairman of the special RMA Radio Week committee, reviewed for RMA members the results of campaign, which was that 5000 WATTi 930 KC 1000 WATTS 880 KC MUSIC MOVES described as "highly successful." WASHINGTON, N. C. CLINTON, N. C. He also commended various organi- Eastern N'o,th Carolina is the "as good as gold" zations, notably the NAB and the market, where lost year's bright Not tobacco crop MERCHANDISE National Retail Dry Goods Assn., alone sold for 3245,459,006. This rich 31county and broadcasters and dealers in market is the primary daytime listening oreo of WRRF SAN FRANCISCO general, for their cooperation on and WRRZ. In addition to reoching the 922,353 persons living behalf of the campaign. in this prosperous market, there is a large "bonus" audience in the secondary oreo. For speedy results in the "as good os gold" market, use WRRF, Washington, Top -name advertisers are cashing -in KLZ Denver, for Its farm department N. C., and WRRZ, Clinton, N. C. on KSFO's planned music because it promotion and for publicity in con- pays off ... moves merchandise. Ask its "Farm Reporter" pro- nection with TAR HEEL BROADCASTING SYSTEM, INC. your Bolling Company representative. gram, has been awarded first place in the Denver Adv. Club's radio promo- to Foley T. Damm, Pr"idenr tion contest for October. KLZ a TORAH I CO. Philip G. LaJ4y, ViroPnJidrnJ three -time winner of the club's ad -of- ",aa los natllt the -year. of close human relationship found NBC Hires Youth Group Radio Wage in broadcast stations, according to (Continued from page 18) the study and employes generally To Study Juvenile Shows each and every radio union of the have full opportunity "to iron out SALES potentialities of juvenile fundamental economic trends un- their gripes." Pink slips are sel- radio programs will be studied by derlying FM and television devel- dom given station employes, dis- the Gilbert Youth Research Organ- opment will actually increase, not charges usually being the result of ization, a group recently engaged reduce, total industry employment repeated and flagrant abuses or in- by NBC. Hugh M. Beville Jr., NBC and wage incomes for musicians, efficiency, it is stated, with the dis- director of research, has announced technicians, announcers and other charge rate being "just about the that the contract is exclusive with station personnel." lowest to be found in any American NBC in the field of network broad- Going into talent and operational industry." casting. costs, which must be paid by the Other Good Points Popularity and effectiveness of sponsor, the analysis says, "We NBC's Saturday morning programs have now reached the marginal Other advantages cited include will be by organi- high degree of labor harmony, with first tested the point where higher time and talent zation, headed by 21- year-old costs will result in decreased pro- only about 80 employes affected by Eugene Gilbert, after which the gram sales to sponsors or the crea- strikes throughout the industry in the survey will be extended to other tion of program structures utiliz- first six months of 1947; nearly programs. The research project, ing fewer persons. There never $1,000,000 paid out in bonuses, with pointed enlarging the net- average of $4,000 toward was a time, and never will be a over per station; work's youth audience, is an out- time, when workers and manage- physical surroundings and working conditions growth of a 16 -page comic book ment could have more real income equal to the best in produced recently by NBC's ad- by producing less. Only as we ex- American business. vertising and promotion depart- pand the total produced income of Collective bargaining, to work ment to familiarize young people LISTENING HABITS of juvenile a given team of workers can we in- effectively, must be a "two -way with the advantages to radio lis- radio audiences will come under crease the waves of each and every street," the analysis says, "with teners of the American system of careful scrutiny of the researchers worker who comprises that team." the traffic rules applying equally broadcasting. Almost 2,000,000 as Hugh M. Beville Jr. (seated), to all parties who travel that way. copies of the book, entitled On NBC director of research, com- Flexibility Need Cited Although some legislative rules Both management and unions the Air are being circulated. Mr. pletes arrangements with 21 -year- are necessary, sound industrial re- Gilbert, who joined the company old Eugene Gilbert, who heads his must accept the principle of flexi- lations depend upon the ability of ble operations, especially among three years ago, will use 1,200 own organization specializing in individual management and labor young people throughout the coun- research among teen -agers. Initial small and medium -sized stations, leaders to work out mutually satis- according to the study, which try to ferret out the facts, through study of the Gilbert Youth Re- factory agreements and to find interviews with youths of all ages. search Organization will be to test points out that "certain radio ways of 'living' under these agree- unions in their individual effort to popularity and effectiveness of ments." NBC's Saturday morning show. 'make jobs' for their present crop PETRILLO ON PAN of members have destroyed flexibility and have frozen job Press Jumps AFM Head oppor- Ferdinand von Madaler i some European countries is actu- tunities." Otherwise failures For Latest Action among FERDINAND von MADALER, ally attacking the U. S. instead of small market stations will 74, credited (Also see page people know we are close the door to the supply with inventing the first They Say, 78) letting their future diamond-point recorder in trying to help. of skilled broadcast personnel, it is 1899, EDITORIAL sentiment throughout died suddenly in noted. "Not a few top officials of at his home Los the nation continued hostile to- Secretary Marshall agreed that radio unions are sympathetic to the Angeles Nov. 9. Born in Austria, ward J. Caesar Petrillo last week. facilities for the "Voice" should be need for full productivity and ef- Mr. von Madaler came to the The announcement by Dan Golen- increased by this Congress, dur- ficiency," the analysis adds. United States in 1914. He had paul, Information Please director, ing hearings before the Senate Among benefits of broadcast em- served as consulting engineer for that he had filed a complaint F o reign Relations Committee. ployment cited by the study are Bell Laboratories, General Elec- against Petrillo with the NLRB, However, to a suggestion by Sena- extreme liberality in development tric Co. and Columbia Phonograph charging violation of the Taft - tor Hickenlooper that emergency of profit- sharing, bonus and em- Co. Surviving him are his wife, Hartley law (see page 103), was aid to France, Italy and Austria ploye benefit plans. NAB found in Mrs. Katherine A. von Madaler, the occasion for strong editorial should be given on condition that a recent study covering 461 sta- a son, Arthur D., and a daughter, comment. government radios in those coun- tions that: Mrs. Louis Baumbusch. The New York Times spoke out tries be required to inform the peo- 44.9% had hospitalization insurance in favor of the cooperative pro- ple of the source of the aid, the 38.8% idea, Mr. Pe- Secretary warned against creat- had life insurance APPROXIMATELY 125 representatives gram declaring that 34.1% had profit ing "resentment" in the receiver -sharing bonus of Swift & Co., Chicago, were guests trillo has "overlooked the whole ap- 26.2% had medical service benefit the of NBC Central Div. Nov. 8 when firm peal of the 'co -op' program in nations and emphasized that 23.9% had cash sickness plan began sponsorship of "Meet radio; for several individual con- U. S. should not "poison the gift." 13.7% had permanent the disability Meeks" on network. do 9.1% had retirement that Represen- cerns to collectively what they To this Senator Hickenlooper re- plan tatives heard by 1.3% had other types of benefits talks members of could not afford to do individually." plied that the gifts had already 37.1% had no plans division's network sales, advertising Mr. Golenpaul's action, in the been poisoned through anti- Ameri- and promotion staffs before attending opinion of the New York can propaganda. Few industries have the degree broadcast. Herald Tribune, is " . a test of Pe- trillo's long-exercised tyranny over the radio industry." The Washing- ton (D.C.) Daily News is outspoken Ladies' Day in its criticism of the union leader, IN HONOR of the NAB's declaring that, "... at least a little Assn. of Women Broadcasters more has been added to the coun- which held its Second Annual try's stock of interesting, if not pleasing, Conference of the 13th Dis- information about what week -end in San union bosses think they are priv- trict this Antonio, . Nov. 15 was pro- COLUMBUS GEORGIA ileged to do with power." their claimed as "Women Broad- casters' Day" in Texas by WATTS Increase for `Voice' Beauford Jester, the state's Day (Continued from page 20) governor. In setting aside the and and purposes of United States aid. day, Governor Jester said, "I Night Another Republican, Sen. Bourke call upon all our citizens to B. Hickenlooper of Iowa, forcefully recognize the service and con- I recommended expanding the pro- tributions of radio women to More POWER -ful than ever! gram so that the people who get the American way of life and 't the American system of NATIONALLY REPRESENTED BY U help under the Marshall Plan will broadcasting." GEORGE P. HOLLINGBERY CO. ATLANTA, GA. know where it comes from. He said the government -controlled radio of Page 98 November 17, 1947 BROADCASTING Telecasting FCC Upholds Abilene Order; Double Duty THE NIGHT after KICD Refuses Evansville Petition Spencer, Iowa, carried a special program asking donations FCC MADE IT PLAIN in two de- they have made and prosecuted in the for a carload of Iowa corn cisions week applications first instance. last that Concerning a network official's to be added to the "Friend- may not be amended to any mate- ship Train," a Milwaukee rial extent the proposed de- ownership of stock in a station, and after referring to Tri -State claims (be- freight train came to a stop cision in the case has been issued, directly across the highway except for "compelling reasons." fore he withdrew from the company) that Mr. Hinckley would not from KICD. Engineer, fire- It made it equally plain -once participate in any conflict of in- man and three crewman en- again-that in competitive pro- terest that might develop if Tri- tered the station, each with ceedings a network official's stock State became affiliated with ABC, currency for the fund. "We ownership in one of the applicant the Commission declared: want to help," a trainman companies may be considered ad- Although the Commission is con- said. The five hurried back versely to that company. cerned with the divided loyalty that to posts and the train might arise where an official of a net- their Those policy rulings were work is a stockholder in an affiliated went on its way. The same station . the Commission is also of stressed in two cases: apprehensive over a network official crew will handle the car owning an interest in a broadcast sta- corn when it joins the (1) In an opinion and order in tion for the additional reason that which the Commission refused to stations operating in or proposed for "Friendship Train." reconsider its grant to WJPS Inc. the same community would be at a It takes four -the four audiences competitive disadvantage in attempt guaranteed by WBNX English, in the WJPS -Tri State Broadcast- ins to secure or retain affiliation with - 1330 kc the network in question. made, although the interests of the Yiddish, German, Italian - to ing Corp. rivalry for at cover ALL New York. Evansville, Ind., [BROADCASTING, FCC reiterated, however,that its network and the station might well Aug. 4], and also refusing to per- "apprehension" over a network offi- be opposed." Thus, WBNX, New York's four- mit Tri -State to amend to show cial's ownership in a station did Comr. Robert F. Jones did not star station, fits the needs of all that ABC Vice President Robert H. not mean that "such a situation" participate in either the Abilene or listeners ... reaches all the peo- Hinckley had withdrawn from the meant "absolute disqualification," the Evansville decision. Then - ple you want to sell in this multi - company; but rather "that the matter should Chairman Charles R. Denny and language area. (2) In a proposed decision and be dealt with by general rule." It Comr. E. K. Jett, who voted for a order upholding FCC's original was pointed out that in the case grant to Tri -State in the final de- proposal to grant Citizens Broad- in which the "apprehension" was cision in the Evansville case, con- 1340 first expressed, Mr. Hinckley was tinued to favor that applicant over Entire casting Co.'s application for English kc with 250 w at Abilene, Tex., a stockholder in Wabash Valley WJPS Inc. Both decisions were Broadcasting Corp. which received adopted before Mr. Denny left the Speaking [BROADCASTING, April 7], and re- Population jecting the petition of Abilene a grant (WTHI Terre Haute, Ind.) Commission -in the Evansville case Broadcasting Co., given a proposed No Competitors Noted on Oct. 21, and in the Abilene case denial in its application for the But, the Commission noted, in on Oct. 23. same facilities, for permission to that case there were no competing WJPS Inc., whose grant was for amend to show that Gene L. Cagle, applicants, and FCC "did not de- 1330 kc with 5 kw day and 1 kw president and general manager of cide or announce any policy to the night, is owned by Robert S. Davis Texas State Network, is no longer effect that weight would not be and J. Porter Smith, WGRC Louis- in the company. given in a competitive proceeding ville stockholders, and Jesse L. 2,350,000 With respect to amendments, the to such a consideration." Kennard, oil producer. Jewish Commission said in the Evansville As between WJPS and Tri- State, Citizens Broadcasting, winner of Speaking case and repeated in the Abilene however, FCC said it would have the proposed decision for 1340 kc Persons decision: preferred the former even if none with 250 w at Abilene, is headed by It is clear that in the absence of com- of Tri- State's stockholders had been pelling reasons, the Commission can- W. P. Wright, minority stockholder not entertain material amendments to a network official. of KRIG Odessa, Tex., who also applications which are filed after the In the Abilene case, Mr. Cagle Commission has issued its proposed de- has 20% interest. Other owners: cisions concerning the applications in- was a 30% stockholder in a com- volved. This is particularly so in company applying for a station in a O. D. Dillingham, E. P. Mead and 1,236,000 petitive cases, wherein the Commission, J. R. Yonge, Abilene business men, German in making the required comparisons town where the only other outlet between the competing applicants, has was affiliated with Texas State 20% each; and E. L. Thornton and Speaking pointed to defects in the plans or pro- Persons posals of one of the applicants and has Network. FCC said "it is appar- his son, Eugene Thornton, both resolved the case unfavorably to that ent" that Mr. Cagle would be "in Abilene business men, 10% each. applicant. In order best to conduce to the ends of justice and the proper dis- a position of having obligations patch of the Commission's business, we both to the network and to the sta- must expect and require that applicants adhere to the plans and proposals which tion for which application is being RCA Promotes West JOHN K. WEST, who has served RCA-Victor in various cities and 2,103,737 aoaiaiii 'o -r capacities since 1930, has been Italian elected vice pres- Speaking ident in charge Persons of public relations for RCA - Victor Div., it was announced last week by Frank M. Fol- in ProgrammingMerchandising som, executive vice president of in RCA. Mr. West, previously direc- s ¡n pr°Promotion tuned " Mr. West tor of public re- listeners lations of di- at keeps happy the what vision, was responsible for creation That's and development of RCA Exhibi- tion Hall in Radio City, New York, 5000 WATTS DIRECTIONAL OVER NEW YORK -and of which he is manager. Sunday 1'e4diy , C radio show sponsored by RCA - National Representative SAUD LAKf 1v7lON Victor over NBC also was estab- qcvzei9.1. a#s9444.9.e JOHN BLAIR 8 CO. % % [/TA NsNgCs lished by Mr. West. BROADCASTING Telecasting November 17, 1947 Page 99 Boston to W ashington Coaxial Opened and improve their service to the total 12,000 miles by 1950. Television Relay Now public." The Bell System also expects to Expands Networking The new radio relay system was complete a new radio relay con- explained by Dr. Ralph Bown, di- necting New York and Chicago via Over 500 Miles rector of research at Bell Labs, as Philadelphia in 1949. It was emphasized the company is not TELEVISION network service, for comprising eight jumps ranging that the past from 11 to 35 miles and averaging trying to push either coaxial cable NORTH governor, year and a half available or radio relay as the final answer CAROLINA'S between New York and Washing- 27.5 miles in covering the 220 -mile R. Gregg and one of to video networking, but that both Cherry (r), ton via the coaxial cable, was ex- distance from New York to Boston. U. Clyde R. Hoey be fully. "Present in- its S. senators, tended for a like distance Repeater stations, located on moun- will tested were on to north of both systems will (center), hand partici- New York last Thursday when tain or hilltops get the best line - dications are that in official opening of WCEC have an important place among pate American Telephone & Telegraph of -sight transmission, pick up the WCEC Rocky Mount, Bell System communications fa- and -FM Co. formally inaugurated its radio signals and retransmit them N. C., owned by Josh L. Horne (1). cilities, the use of one or the other relay system between New York through lens antennas which focus 1 daytime outlet being determined by particular WCEC is a -kw and Boston. Program, marking the the signal into sharp beam 10,000 on 810 kc. WCEC -FM is on 100.7 transfer of control of the relay times more powerful than an un- traffic needs and particular geo- graphical conditions." mc (Channel 264). The dedicatory from Bell Telephone Labs to focussed signal. Each repeater sta- ceremonies were held Nov. 2. AT &T Long Lines Dept. for ex- tion is equipped with four antennas, perimental operation, included both two for receiving, two for trans- KIOX Launched as MBS telephone conversations and a tele- mitting, providing two two -way cir- vision program with pickups from cuits which the phone company Outlet in Bay City, Tex. ujacomin9 Boston, New York and Washing- plans to use as one operating and KIOX, new 1 -kw MBS affiliate in ton. one spare circuit. Bay City, Tex., had its formal open- 10) in con- Nov. 24 -27: Canadian Broadcasting The combined coaxial cable - System employes waves about ing last Monday (Nov. Corp. Board of Governors meeting, radio relay, Washington- Boston three inches long, Dr. Bown said, junction with the area's annual Rice Ottawa. network was described by Frank or 7% centimeters, vibrating at a Festival. Nov. 30: Nat'l. Assn. of Radio Farm Di- P. Lawrence, AT &T vice president frequency of four billion times a KIOX is licensed to the Bay City rectors banquet, Stevens Hotel, Chi- in charge of long lines, as "about second, compared to 4,000 vibra- Broadcasting Co., cago. miles long and tions for a voice wave or 4,000,000 owned by J. G. Dec. 6: Florida Assn. of Broadcasters 600 the longest tele- meeting, Soreno Hotel, St. Petersburg. vision network to date, making it for a television wave. Pointing out Long and Harry possible to bring television pro- that a lot of telephone and televi- J. Reading of Bay Dec. 8: General Mobile Hearing, FCC grams to a potential viewing audi- sion channels could be combined City, and Travis Hdqrs., Washington. ence of about 25,000,000 people. without using all the frequency C. Dodd of Van This is, I believe, the largest popu- available, he said: "Actually the Vleck. Mr. Long, lation group so far brought within band designated by the FCC for ra- who owns some the range of network television." dio relaying in this frequency range 70 theatres Usage by Public Utilities contains about half a billion cycles throughout Of Radio Is Increasing On All TV Stations (3700 -4200 mc) and we think this Texas, is also The television program, which gives room enough for at least six Mr. Long managing direc- PUBLIC utilities are increasing for Long AT &T purchased time on all the two -way broadband channels on a tor of Radio their use of the broadcast medium, video stations now route. Each of these can be made Enterprises, which operates KVIC according to an analysis of 1946 operating in the Victoria, eastern U. S. -WABD, WCBS -TV, wide enough for color television if KSAM Huntsville, KTLW advertising expenditures made by WNBT New York; WPTZ, WFIL- desired." Texas City and KNET Palestine. the Public Utilities Advertising Construction cost of KIOX was es- 18 of TV Philadelphia; WMAR Balti- Cost $2,000,000 Assn. Studying types adver- more; WMAL -TV, WNBW, WTTG timated at about $200,000. tising expenditures, the associa- Washington; WRGB Schenectady - The relay cost about $2,000,000 Other officials and staff members tion found that among '77 compa- opened with greetings from to build, an AT &T spokesman re- include Verne V. Trembley, for- nies, 35.7% of the total goes to Walter merly with Buffalo, S. Gifford, AT&T president, and ported, pointing out that this was WKBW WJR, newspapers; 12.5% to salaries of included brief talks by telephone of course an experimental project WWJ, and WXYZ Detroit, and personnel; 9.1% to radio; 9.5% to officials in New York, Boston and and that when other relays of this CKLW Windsor, executive secre- association advertising; 7.7% to Washington, with outdoor pickups sort are built the cost may well be tary to Mr. Long and general man- billboards and posters. in the last two cities. Acting FCC lower. This figure is so near to the ager of Long Radio Enterprises; The National Assn. of Electric Royce A. Collier, previously with Chairman Paul A. Walker, also par- cost of coaxial cable installation, Companies, in studying 1947 adver- ticipated from Washington, con- however, that from a pure installa- KCRS Midland, Tex., and KSRO tising by electric utilities, has noti- gratulating AT &T on its accomp- tion cost basis there would seem Santa Rosa, Calif., resident man- fied NAB that 56.4% of its mem- lishment which he hailed as "an im- little choice between the two types ager; George S. Lanham, former bers' advertising budgets goes to portant occasion and an excellent of carrier, he said. director of network shows, commer- radio, with the rest in magazines. cial manager; Frank B. Wood, for- example of the ability of American AT &T is currently extending its merly with communications to push forward coaxial route, which is KBIX Muskogee, Okla., expected to and KSAM, chief engineer; Mrs. Olgie Premont, formerly with WOAI San Antonio and KEYS IF YOUR Corpus Christi, program RADIO director; DRAMATIZATION C. Robert Premont, formerly with NEEDS KXYZ Houston, KTSA and WOAI SOUND San Antonio, chief announcer; Jos- USE eph Zimmerman, former network EFFECTS announcer and producer, production MAJOR manager; Harold Ewing, formerly SOUND EFFECT at KSAM, continuity supervisor; RECORDS Glenn R. Ellis, supervising engi- All 10 -inch Double -lace, !Bier! neer; Roy C. Nichols, James Tra- Col, ]B R.P.M. ber and Refugio D. Zappata, an- Recorded from life on film. SEND then Waxed nouncers, and Clifton O. Wilson, FOR oaicl -Cued Wherever Advan- FREE tagea,' engineer. CATALOGUE Playable en ony Phonograph TODAY or Turntable JOE DOSH, disc m.c. at WINX Wash- DISTRIBUTED BY ington, has been chosen by Washing- Thomas J. ton Junior Board of Commerce as CANADIAN "outstanding young Washington per- VALENTINO, Inc. DISTRIBUTOR sonality." At same time. his "Joe Dosh DEPT.B C -1 Instantaneous Show," heard on WINX Mon. -Fri. 2 -4 1600 BROADWAY Recording Servi« Y. p.m. and 8:30 -10 p.m., was endorsed NEW YORK, N. 56-51 Wellington SI.. E. QUARTER CENTURY OF COMMUNITY SERVICE by the Board as outstanding local ra- Toronto, Ont.. Can. dio show.

Page 100 November 17, 1947 BROADCASTING Telecasting A Different Byron TV Channel One Fate Rests HEARING BROADCAST WHEN is a champ not a WMPS Airs Part of Inquiry champ? Although Harmon In FCC Hearing This Week Into Memphis Housing Stevens, vice president of WITH 36 American Telecasting Corp., SOME participants al- as announced by FCC last Thurs- TESTIMONY of witnesses wire - Hollywood, recently won Los ready slated, hearing on FCC's day: recorded at a Congressional hear- proposal to delete television chan- AT&T; General Telephone Corp.; Angeles Advertising Club's Assn. of American Railroads; American ing conducted in Memphis on that 1947 handicap golf title, he nel No. 1 and assign it to non - Automobile Assn.; American Taxicab city's housing situation was pre- wasn't about ready broadcast services opens morn- Assn.; National Assn. of Taxicab Own- to play this ers; National Bus Communications Inc.; sented in a 24-minute broadcast the likes of Byron Nelson in ing (Monday) before the Com- American Radio Relay League; Aero- Nov. 5 by WMPS Memphis. Sta- tournament sponsored by mission en banc. nautical Radio Inc.; International Municipal Signal Assn.; Forestry Con- tion set up its wire recorder and Southern California Broad- FCC authorities expected that servation Communications Assn.; State microphones in the Federal Dis- casters Assn. of California; State of Michigan; State After frantic "three or four days" would be of trict Court room at the U. S. Post he found his Vermont; County of Chautauqua inquiry partner, needed to complete the hearing, (State of New York); Public Roads Ad- Office Bldg. in Memphis, where though named after the top ministration; Pacific Logging Congress; which gives promise of developing Pacific Northwest Logging Assn.; Petro. the hearing was conducted. golfer, was in reality ABC into a sharp battle between broad- leum Industrial Electrical Assn.; Power Hollywood account executive. Utilities Group of Radio Technical The broadcast featured accounts cast and nonbroadcast services, Planning Board; Utilities Radio Co- of local witnesses, who were ques- with side disputes between FM and ordinating Commission of Texas; Fred M. Link Co.; Motorola Inc.; NAB; TBA: tioned by Congressman Hale Boggs television interests. Philco Corp.; RCA; Allen B. DuMont (D -La.) and Congressman Albert Labs.; Zenith Radio Corp.; FMA; Edwin WINX Synchronizing Link Subject of the hearing is FCC's H. Armstrong; Capital Broadcasting Co., Rains (D -Ala.) These two con- plan to reallocate the 44 -50 me licensee of WBCA (FM) Schenectady; gressmen and Congressman Clif- On 936 me Is Authorized Trent Broadcasting Corp., licensee of band, now television channel 1, WTTM Trenton, permittee of WTTM- ford Davis (D- Tenn.) were heard GRANTS for two booster stations for use by non broadcast services FM, and applicant for television; WDEL by WMPS listeners in an inter- Inc., licensee of WDEL Wilmington, and a developmental FM station to such as police, fire, highway main- Del., and permittee for FM and televi- view which also was recorded di- link them with the main transmit- tenance, special emergency, for- sion; WABF (FM) New York; Yankee rect from the court room. Special ter by operations on 936 me were estry conservations, and transit Network. Events Announcer Hal Benson issued by FCC last week to WINX utility radio, which now share video handled the broadcasting duties for Washington. channels [BROADCASTING, Aug. 18]. RWG Will Oppose WMPS. Commission engineering authori- The sharing system, generally con- The. station's efforts in present- ties said it was probably the first ceded to cause too much interfer- FCC Policy Change ing the court room broadcasts were grant under which 936 me would ence to be practical, would then praised by both Congressman be used for the synchronizing link be eliminated except on Channels THE RADIO WRITERS GUILD Boggs and Congressman Rains, between boosters and main trans- 7 and 8. will protest any revision of the WMPS reported. Congressman mitters, although frequencies in FCC policy on editorializing on Claim Insufficiency the Boggs said: "I'm glad that we're that area are to be used for such air, it was indicated last week in Representatives of the nonbroad- having this recording of these pro- operations. New York. FCC will hold hear- ceedings. Your station WMPS is cast services argue that their allo- ings on this issue in January. FCC made it plain that the syn- doing a real service to your listen- chronous amplifiers cations are insufficient for the Peter Lyon, retiring vice presi- were author- ers because, after all, Congress ized "upon an experimental basis scope of their activities and there- dent of the RWG, in a biennial only, in conjunction with the de- fore should be increased, while tele- report to the eastern region mem- tries to get the pulse of the people velopmental broadcast station" and vision and FM interests contend bership, described the projected ... and this is the best way I know subject to cancellation without no- that their own respective services hearings as "of great importance that you can get public senti- tice, and that the grants do not should be given more spectrum to us all." ment." Congressman Rains com- imply any easing of present FCC space. "It involves the question of con- mented: "I want to compliment policy of keeping applications for Television Broadcasters Assn. tinued freedom of the airways or your radio station for giving this booster stations in the pending has told FCC that video needs at -as the NAB would prefer -giving broadcast of the hearing to the files until overall policy on the least three additional channels; over to the individual station li- people. We were glad to have you." question has been formulated FM Assn. and other FM represen- censee the right to editorialize his [BROADCASTING, March 3]. WINX tatives, including inventor Edwin own opinions with no further con- is on 1340 kc with 250 w fulltime. H. Armstrong, want the 44 -50 me cern for the public interest'," Mr. Activities Committee investigation The developmental FM station link band allocated for FM for use Lyon said. of Hollywood and said that "now will operate with 20 w maximum principally in relaying while NAB The Associated Broadcast Unions that we have the time, and now power. objects to FCC's proposal on and Guilds, with which RWG is that we have the strength, we must grounds that FM as well as tele- affiliated, "is considering sending demand of our guild and of our vision would be hurt [BROADCAST- spokesmen for the unions in the WEEK -DAY sign -on time has been set league (the Authors League) that back to 5:15 a.m. by WOAI San An- ING, Sept. 29, Oct. 13]. industry to Washington to make tonio, in order to give early risers an our attitude clear," Mr. Lyon re- they fight to the uttermost the extra half -hour Of music, hymns and Plotkin for FCC shameful implications of this anti - time and weather reports. Half -hour of ported. pre -dawn time from 5:25 to 5:55 Deletion of Video Channel 1, In his biennial report, Mr. Lyon intellectual and anti - cultural has been purchased by Consolidated would reduce the Drug Co. if authorized, scored the House Un- American drive." number of television channels from 13 to 12, cut one channel off the availabilities in six cities, and `REMARKABLE' affect allocations in 11 other areas, FIRST according to the plan worked out YOU'LL SAY by FCC. HAWAj1S STAT /041 The hearing will be held in Con- NBC Yep -WAIR does something to ference Room B, adjacent to the IN THE sales managers and time buyers. Departmental Auditorium, 13th and Constitution Ave., N.W., Wash- PACIFIC Ws one of those rare stations ington, beginning at 10 a.m. Har- ' SINCE has the rare ability to sell that ry M. Plotkin, assistant general 1931 merchandise quickly and in profit- counsel in charge of Litigation & Les- able volume. Better buy WAIR! Administration Division, and ter W. Spillane, assistant general counsel in charge of Safety & Spe- WAIR cial Services Division, will parti- ONOLUI cipate as FCC counsel, Winston - Salem, North Carolina Following are participants in Representative: The Walker Company the hearing, listed in the order in Affiliated with THE HONOLULU ADVERTISER Represented by THE KATZ AGENCY, INC. which they will present testimony, BROADCASTING Telecasting November 17, 1947 Page 101 Greeley Grant Favored COMMISSION GRANTS With Denial for Denver OWNERSHIP CHANGES BASING its decision on the equit- CONSENT to changes of owner- able- distribution provisions of the ship of two standard stations and Communications Act, FCC pro- an FM station was granted last posed last week to grant the appli- week by FCC. Only the FM trans- cation of Meroco Broadcasting Co. fer involves a slight monetary con- for a new local station at Greeley, sideration. Colo., and to deny the mutually ex- FM station WRGK Brookfield, clusive request of Gifford Phillips, Ill., was granted assignment of broadcaster and publisher, for the construction permit from George same facilities at Denver. M. Ives, sole owner, to WRGK Inc., Both Meroco and Mr. Griffith, a new corporation of which Mr. who owns KGHF Pueblo and is edi- Ives is president and 76% owner. tor and 90% owner of two weekly He receives stock valued at $12,750 newspapers near Denver, are seek- in the new firm plus a cash differ- ing new stations on 1450 kc ence in assets amounting to $866, with according to 250 w fulltime. The FCC. Commission Others associated in the new concluded that Greeley, whose only firm: Thornton M. Pratt, vice presi- radio outlet is a share -time opera- DURING THE VISIT of Westinghouse stations (WBZ -WBZA Boston - dent and 0.5 %; Rose T. Ives, secre- tion, needs an additional station Springfield) representatives to NBC Spot Sales Dept. in Chicago, Oli- tary- treasurer and 6 %; Charles more than Denver, which has five ver Morton, department manager, gave a luncheon in their honor for a number of the city's advertising agency representatives. L to r around Dewey, 9.7 %; Andrew Wylie, 3.7 %; fulltime stations and one share- Theresa Fuchs, 2.1 %, and Rosa table: Louis E. Tilden, vice president, Sherman & Marquette; George time outlet. Scully, 2.1 %. All local resi- Halleman, NBC Spot Sales; 'William Mcllvain, timebuyer, Leo Burnett are dents. Station is assigned Class A Ownership of Meroco: Co.; Margaret Wiley, timebuyer, J. Walter Thompson Co.; William C. Elwood H. Meyer, asistant manager general manager of WBZ -WBZA; and Robert facilities of 103.1 me with 250 w of KMYR Denver, which is controlled Swartley, George Creech effective radiated power. by his is NBC father and uncle, president Flanigan, Spot Sales; Mr. Morton; Robert Ewing, NBC Spot Sales; KFMO River, was and owns 57 -1/7 %. C. D. Cosner of James Neale, radio director, Dancer -Fitzgerald -Sample; John Mc- Flat Mo., Denver and M. H. Ricketts of Greeley, J. granted assignment of license from both businessmen, own 14 -2/7% each, Partlin, NBC Spot Sales; Kay Kennelly, timebuyer, Arthur Meyerhoff & Oscar C. to Lead while Carl H. Roath and George F. Co.; C. Herbert Masse, sales manager, WBZ -WBZA; John Gillis, radio Hirsch Belt Rock, business and professional men, Broadcasting Co., own 71/7% director, Phil Gordon Agency; Evelyn Vanderploeg, timebuyer, Schwim- new firm in each. which Mr. Hirsch is president and mer & Scott Inc., and Edward C. Cunningham, assistant to Mr. Morton, 86.7% owner. Others include David CFRB Toronto recently aired special in charge of WMAQ local sales. program for men at Canadian- United E. Hoche, vice president and 0.7 %, States new weather station on Corn- and Geraldine F. Hirsch, secretary- wallis Island, 600 miles north of Arctic Circle. Following reports from wea- treasurer and 12.6 %. KFMO is as- ther station that CFRB is regularly signed 250 w on 1240 kc. listened to. CFRB arranged to have family members of weather station's Swallow, Goodson and Ballou KELP El Paso, Tex., i kw on staff at CFRB studios for interview 920 kc, daytime only, was granted and neve from home program. assignment of permit from present In FM Representative Firm partnership to the same group as a corporation. Ownership remains FORMATION of a firm which will garding the plan to give the radio same. represent FM stations exclusively industry its first exclusive repre- ,RINGING YOU in the national field with a goal of sentation firm was Everett L. 50 FM outlets in 50 key markets Dillard of WASH Washington and sition, he said, that no AM station across the country was disclosed KOZY Kansas City, president of representative can properly repre- PRODUCTION last Friday. The firm will be known the FM Assn. Speaking only as an sent an FM outlet. To properly sell FROM Al as "FM Reps." individual interested in the further FM, he declared, a man must not Partners in the firm are: development of FM and not offi- only know why FM is technically John W. Swallow, radio consult- cially as head of FMA, Mr. Dillard better but must also be familiar ant and former program manager said he felt that the establishment with what he described as the of NBC's Western Division. of such a firm as FM Reps is what superior coverage aspects of FM. E. Marvin Goodson, former con- the FM industry needs and that Elaborating on FM Reps' plans, tinuity chief of the NBC Western now is a most opportune time for Mr. Ballou said his organization Division. the firm to get under way. Mr. already is investigating wire and David S. Ballou, who until re- Dillard said he believed a firm tape recording techniques and has cently was engaged in station rep- which represents FM stations ex- conferred with representatives of resentation on the West Coast as clusively on a nationwide basis recording companies. Los Angeles manager for the W. S. will have the effect of helping to Our Famous Grant Co. Inc. stabilize FM in the sense that it Mr. Ballou, who was in Wash- will place a value on national FM ONCE IN A LIFETIME ington last week with advertising. to confer FOR A LIFETIME OF leaders in the field of FM broad- FM Reps plans to conduct an "QUIZ casting, said the new firm has set intensive personal solicitation of IF YOU HAVE GOT IT! FM stations and FM up temporary headquarters at 2700 affiliates of Wanted! 2 CITIES" San Marino, Los Angeles 6, Calif., AM stations, according to Mr. and expects to have permanent Ballou. The firm will represent FM Topflight promotional -merchandising America's No. 1 Local Show Is offices in operation by Jan. 1, 1948 stations which have AM affiliates, manager- midwest 50.000 watt net- Selling Rapidly Everywhere in New York and Chicago, as well he said, only if the management is work affiliate. Progressive -aggressive But There are A Few Markets as Los Angeles. The firm's main willing to merchandise the FM management open to all kinds of Still Available. Write Today! office will be in New York. outlet. wide awake ideas and follow - As first step in the solicitation through. Ability to handle trade In seeking the 50 FM stations paper. direct mail, sales presenta- campaign, Mr. Ballou, while in AL BUFFINGTON CO. which it hopes to represent, the tions, stunts, clients' promotions firm will go into 50 key markets, Washington, signed WASH and important! A hot spot for a hot 2104 North Charles St. none of them doing under $75,000; KOZY as subscribers to FM Reps shot who can last. List full background and outline 6 months Baltimore 18, Md. 000 a year in retail trade, and will service. pro- enter contracts not on the basis of Mr. Ballou explained that the motional campaign you think would a station's coverage but on the do a job. We can pay you what SHOWS new firm had surveyed major ad- you are worth but will expect you desire of its management to pro- GEARED vertising agencies on the West to be worth more than your pay. mote and expand FM, Mr. Ballou Coast and had concluded that there Raises come oftener that way. FOR said. was no lack of interest in FM but SELLING Among FM leaders consulted by a great lack of knowledge about BOX 979, BROADCASTING Mr. Ballou and his associates re- the medium. His firm takes the po- Page 102 No>ember 17, 1947 BROADCASTING Telecasting Complaint Filed Against AFM On 'Information Please' Ban (Also see story page 19) POSSIBLE COURT action on a which, before the ban, were among new front against James C. Pe- the most popular. About 75% of trillo's American Federation of the guest experts who have ap- Musicians loomed last week when peared on the program Mr. Golen- Dan Golenpaul, producer of Infor- paul said, were expected to answer mation Please, filed a complaint musical questions. with the National Labor Relations In the past five years, before it Board charging the union with two went to Mutual, Information Please violations of the Taft -Hartley law. has engaged a musician "for prac- JAMES PECKHAM (extreme 1) vice president of A. C. Nielsen Inc., Mr. Golenpaul accused the mu- tically every program," the affi- brings members of the CBS research, promotion and press information sicians' union of enforcing a sec- davit said. Mr. Golenpaul asserted departments up to date on latest developments of the Nielsen Radio Index, ondary boycott against his program he had always paid union scale and and pursuing featherbedding tac- had "always fully conformed" with in a special meeting in CBS studio. Front row: James Burke, manager tics outlawed by the act. The ac- conditions of employment imposed of audience description division of Research Dept.; Elmo C. Wilson, tion arose out of the alleged re- by the union. director of research; George Crandall, director of press information; fusal by the AFM to permit music Alleging that the basic dispute Thomas D. Connolly, director of program promotion; Dorothy Leffler, to be played on Information Please existed between the AFM and Mu- magazine editor. since it became a cooperative pro- tual, Mr. Golenpaul declared that gram on the Mutual network. the union was "inducing its mem- Second row: John Wiggins, Ella Howard, John R. Fox and Phyllis The NLRB was understood to bers to refuse to perform any Hoecker, of presentation division of Advertising and Sales Promotion be investigating the case. The services for us with the object of Dept. Labor Board's customary practice forcing or requiring radio stations Third row: Neal Hathaway, of Program Promotion; Walter Murphy, is to seek restraining orders in fed- and the networks which are the assistant magazine editor; Arthur Perles, assistant director, press in- eral courts if it finds grounds for principal parties in contract with prosecution in cases of this kind. the union to cease carrying co- formation. In an affidavit accompanying his operatively- sponsored shows such Last row: Harry Feeney Jr., trade news editor; Michael J. Foster, complaint, Mr. Golenpaul asserted as Information Please "' manager, trade and feature division. that Information Please was an "innocent victim" in a dispute which existed between the AFM Manhattan Renews and Mutual, which, like other net- Nielsen Ratings Now Public; works, is prohibited by the union MANHATTAN Soap Co. renews from broadcasting instrumental Romance of Evelyn Winters and music on cooperatively- sponsored Lux Show Leads Nighttimers Rose of My Dreams on CBS for shows. 52 weeks starting Nov. 17, through NIELSEN Radio Index "top 20" pacing the daytimers with 8.9. Duane Jones Co.. New York. Golenpaul Statement figures for evening and daytime Lowest homes -per -dollar cost went In a statement to the press and shows, made public for the first to the Lone Ranger on ABC, with radio, the producer declared that time last week, show Lux Radio a homes -per -dollar rank of 1, T H E the networks had "not seen fit to Theatre on CBS leading the night- though it ranks 17th in average challenge this rule (Mr. Petrillo's time field with a Nielsen Index of audience ratings. The cost figures ban against cooperative programs), 23.1, during the week of Oct. 5 -11, are the overall figures of time plus LONG ISLAND but we, as the owners of Inf orma- and Our Gal Sunday on CBS talent, according to Nielsen. tion Please cannot sit idly by while STORY the production of our program is 20 Evening (Based On Average Audience) hampered by this boycott which "Top "- Average audience Homes per dollar deprives our show of the oppor- Program Network Rating Rank Rank NRI homes tunity to include the many popular Lux Radio Theatre CBS 23.1 1 11 301 features which millions of listeners Fibber McGee & Molly NBC 19.7 2 8 322 WHLI's formula for stifling Bob Hope NBC 18.1 3 15 236 enjoy . Amos 'n' Andy NBC 17.9 4 13 285 competition from New York Mr. Golenpaul said he had been Mr. District Attorney NBC 17.7 6 428 Mr Friend Irma CBS 17.5 6 3 459 City stations during the day- informed that the AFM would be Aldrich Family NBC 16.5 7 ND t ND willing to supply musicians for co- Screen Guild CBS 16.0 8 ND ND time is very simple and it Red Skelton NBC 15.9 9 12 301 operative programs if standby fees Charlie McCarthy NBC 15.2 10 17 208 isn't a secret. equivalent to the New York or Los Life of Riley NBC 16.0 11 7 363 15.0 12 16 214 scales and multiplied by Jack Benny NBC is Angeles Big Town CBS 14.9 13 2 497 It simply to present famil- the number of stations carrying Truth or Consequences NBC 14.6 14 10 317 iar music and local news the program were paid. Since In- Burns and Allen NBC 14.6 16 14 262 - Godfrey Talent Scouts CBS 14.4 16 6 448 the kind of program Long formation Please is carried on Lone Ranger ABC 14.4 17 1 8'78 Fred Allen NBC 14.1 18 ND ND about 300 stations, he pointed out, 449 Island people find useful a performance Inner Sanctum CBS 13.9 19 4 the cost for single Kraft Music Hall NBC 13.9 20 9 319 and compelling ... the kind by a single musician under the t No data available. standby system would be $9,564. of programs long Island Mr. Golenpaul said that the "Top 20"- Daytime (Based on Average Audience) merchants find pay off at AFM ban hit Information Please Average audience Homes per dollar their cash registers. at its introductory broadcast on Program Network Rating Rank Rank NRI homes MBS last Sept. 26. Joseph Kahn, Our Gal Sunday CBS 8.9 1 2 1,205 pianist who had performed on the Right to Happiness NBC 8.6 2 10 963 When a Girl Marries NBC 8.5 3 6 1,066 program when it was carried on Backstage Wife NBC 8.4 4 12 935 other networks, had been engaged Pepper Young's Family NBC 8.2 5 14 917 Big Sister CBS 8.0 6 1 1,250 to play for the first Mutual show. Helen Trent CBS 8.0 7 6 1,072 A few days before the broadcast, Young Widder Brown NBC 8.0 8 11 936 W H 1l, I BOO KC Ma Perkins CBS 7.8 9 3 1,193 Mr. Kahn advised Mr. Golenpaul Aunt Jenny CBS 7.6 10 4 1,164 BETWEEN WHN AND WHEW that a union rule prohibited his Portia Faces Life NBC 7.6 11 9 992 Stella Dallas NBC 7.6 12 15 888 appearance, according to the com- Rosemary CBS '7.5 13 8 1,044 plaint. Wendy Warren CBS 7.2 14 16 791 Ma Perkins NBC 7.0 15 18 746 (FM) 48.3 MC No music has been heard on the 'Lorenzo Jones NBC 6.9 16 17 772 W H NY program since, Mr. Golenpaul Road of Life NBC 6.7 17 19 724 and the absence of music Life Can Be Beautiful NBC 6.5 18 20 695 stated, Just Plain Bill NBC 6.4 19 13 926 HEMPSTEAD, N. Y. has deprived the show of questions Young Dr. Malone CBS 6.3 20 7 1,061 BROADCASTING Telecasting November 17, 1947 Page 103 Comparative Financial Data for 831 Identical Standard Broadcast Stations (Identical as to class, time, and nation -wide network affiliation) 1946 -1945

ALL STATIONS, Clear channel 50 kw., Clear channel 5 to Local, day and unlimited 20 kw., unlimited' Regional, unlimited Regional, part -time Local, unlimited part -time All stations Average per station Average per station Average per station Average per station Average per station Average per station Average per station Percent Percent Percent Percent Percent Percent Percent increase increase increase increase increase increase increase or (de- or (de- or (de- or (de- or (de- or (de- or (decrease)4 crease) crease) crease) crease) crease) crease) Item 1946 from 1945 1946 from 1945 1946 from 1946 1946 from 1945 1946 from 1945 1946 from 1945 1946 from 1945 Number of stations 40 26 278 47 416 18 831 Total broadcast revenues $1,245,487 .58 $472,027 6.89 $354,678 6.57 $191,641 6.53 $115,794 19.70 $72,106 30.15 $268,583 7.82 Total broadcast expenses 839,900 9.12 897,236 17.48 251,502 12.81 156,424 11.86 88,669 20.73 56,658 25.87 195,179 18.82 Broadcast income (revenues less expenses before Federal income tax).. 405,587 (18.55) 74,791 (27.72) 103,176 (5.24) 35,217 (12.08) 27,225 16.47 15,448 48.67 73,404 (5.45) STATIONS SERVING AS OUTLETS FOR NATION -WIDE NETWORKS Number of stations 40 20 258 20 864 3 704 Total broadcast revenues $1,245,487 .58 $408,882 6.04 $355,087 6.48 $180,695 7.17 $114,218 19.47 $56,081 119.42 $279,002 6.91 Total broadcast expenses 839,900 9.12 323,500 16.72 247,860 11.71 144,657 9.58 85,716 20.85 41,579 92.50 197,971 13.24 Broadcast income (revenues less expenses before Federal income tax).. 405,587 (13.55) 85,382 (23.84) 107,677 (6.48) 36,138 (1.33) 28,502 15.49 14,502 268.35 81,031 (5.93) STATIONS NOT SERVING AS OUTLETS FOR NATION -WIDE NETWORKS Number of stations .. 6 25 27 52 15 127 Total broadcast revenues .. $682,508 10.80 $351,043 19.08 $199,749 6.10 $126,826 21.22 $76,311 22.70 $210,829 14.94 Total broadcast expenses .. 643,023 18.78 298,412 17.70 165,21.6 18.42 108,589 20.08 59,674 20.08 179,704 17.49 Broadcast income (revenues less expenses before Federal income tax).. 39,485 (47.10) 57,631 26.67 34,534 (18.92) 18,287 28.40 16,637 33.86 41,125 2.11

* Adapted from FCC table. I Does not include operations of 10 key stations of nation -wide networks, as the reports filed by them with the Commission do not include adequate segregations of expenses between station and network operations. x Four 50 -kw clear- channel part-time stations in 1946 averaged total broadcast revenues of $809,665 (8.93% gain over 1945) and total broadcast expenses of $626,728 (14.02% gain), for average broadcast income (before Federal tax) of $182,937 (5.62% decrease). All four were affiliated with networks. r Two part -time clear -channel stations, operating with 5 to 20 kw power, in 1946 averaged total broadcast revenues of $393,202 (0.11% gain over 1945) and total broadcast expenses of $314,552 (11.26% gaio), for average broadcast income (before Federal tax) of $78,650 (28.54% decrease). Neither station was affiliated with a network. 4 Figures in parentheses indicate decrease. in a position to hand over a valuable Rising Costs franchise to a private citizen. In view of the prejudices against profit- making (Continued front page 20) FCC Stand in Denying Grant which the "left- wing" school of thought is engendering constantly in Govern- had expenses totaling $73,172,251, ment circles as a part of the movement and broadcast income (before Fed- toward socialism, the chances are that To Daily News' Is Challenged the FCC will be under pressure to give eral tax) amounting to $14,837,877. out channels or frequencies wherever This represented a 17.78 %, decrease FCC's "non - newspaper" policy, and competition in the dissemina- politics or class ideology may lead the pointed up in its decision with- tion of news and information." The Commissioners. from the 1945 income figure. Oper- Congress might well clear up the sit- ations of the networks and key drawing a proposed FM grant editorial replied: uation by specifying legislative stand- from the New York Daily News The promotion of "diversity in the ards that will either arrange for the stations, plus their 19 other owned - ownership of media of mass communi- sale or lease of the facilities or will and- operated stations, prodtt::ed a and giving it instead to a Meth- cation" is an enterprise which would indicate the tests that must be met in odist Church group [BROADCAST- seem to lie beyond the stated authority order that the public Interest may be total income of $19,344,123, a de- of the FCC. This authority has been best served by the allocation of cline of 16.18%. The 996 reporting ING, Nov. 10], brought prompt clearly limited to that of dealing with licenses. News individual applications for radio licenses stations which are not owned and challenges last week from a from the standpoint of the public in- operated by networks had pre -tax competitor, the New York Times, terest, necessity and convenience. incomes totaling $57,122,123, a and from David Lawrence, syndi- Actually, the Times continued, 5.59% drop from the total income cated columnist. "newspapers have a peculiar fit- reported by 873 similar stations in Both charged that the Commis- ness for such ownership." It quoted 1945. sion's announced preference for the Newspaper -Radio Committee FCC's figures indicated that 953 non -newspaper applicants goes be- as saying that "objective presen- of the 1,015 reporting stations had yond the legal scope of FCC au- tation of news is a newspaper tra- time sales exceeding $25,000, as thority. dition" which was taken into radio against 856 out of 901 in 1945. A court test of the policy is vir- operations by newspapers. tually assured if the News appeals Lawrence's Argument from the decision [Closed Circuit, Mr. Lawrence argued that "if `News' May Appeal Nov. 10]. A petition for rehearing is expected to be filed shortly with the FCC can pick as between a INDICATIONS that the the Commission. church and a newspaper one day, it New York News would ap- will be confronted another day peal the FCC decision against Government Mastery with a decision between two the newspaper in the com- Mr. Lawrence labeled the policy churches " He continued: The Commission says openly it pre- petition for FM grants in a "part of the effort to get the fers non -newspaper to newspaper appli- New York came last week. Government into the position of cants. This means, in effect, that news- F. M. papers, whose business and experience Flynn, president and complete mastery over radio trans- have been along the lines of dissemi- general manager of the mission, even as to the content of nating news, are being discriminated against by a governmental agency on a paper, said "we expect to radio programs." He suggested that purely arbitrary basis. RADIO NEWS WORK has lured a prove the FCC wrong in this one solution to the licensing ques- There is nothing in the law govern- Casey away from the newspaper decision." Mr. Flynn's state- tion might be achieved by allo- ing the award of channels or frequencies to support such a capricious choice. field after five generations. Robert ment was made during a on a - cating facilities competitive Back of it, of course, is the left -wing A. Casey (center), whose great - speech at the New York bids basis, by either lease or sale. crusade against newspaper ownership of radio stations . great- grandfather started the fam- Radio Executives Club. The Times, owner of WQ %R Referring to the Avco Rule's ily tradition by going to work He said that the News had New York, centered its attack on open- bidding procedures in station for The. Cincinnati Enquirer and been offered "many stations" FCC's statement that in competi- sales, Mr. Lawrence said: who has himself been a reporter, for sale since the FCC de- tive proceedings where all other If, as contended, the Government columnist and feature editor for nial of its FM application owns the air, then the facilities might things are equal it preferred non - well be allocated by competitive bids as ten years, goes over his new con- but that the newspaper did newspaper applicants over news- is the case with any other piece of tract as morning newscaster for not choose to purchase one of paper applicants, "since this pro- Government property -either by rental these. leases or by sale. WKRC Cincinnati with Herman motes diversity in the ownership Now, without requiring the ap- E. plicant to pay for the use of a Gov- Fast (seated), station manager, of media of mass communication ernment channel, the Commission is and U. A. Latham, sales manager. Page 104 November 17, 1947 BROADCASTING Telecasting Ten New Standard Bright Stations Granted Future Seen for Television want to enter television, said Mr. in charge of television of Foote, West Va. Governor Is Partner New York REC Seminar Poppele, is that of obtaining a Cone & Belding, asked for more In Daytime Authorization Discusses Problems video license. ample research on the television TEN NEW standard stations were Facing Industry The problems and policies of a audience size. Information about authorized last week by FCC, in- newspaper entering television were the video audience is needed now, cluding eight daytime grants and A ROSY FUTURE for the tele- discussed by F. M. Flynn, presi- he said. two for fulltime operations. vision industry was projected last dent and general manager of the Television production problems New York News. diffi- Gov. Clarence W. Thursday by video experts in a One major were discussed by Thomas H. Meadows of culty, he was West Virginia is television seminar at the New York said, in assembling a Hutchinson, member of the televi- partner of one competent staff, since news had grantee, Wyoming Broadcasting Radio Executives Club. the sion consultant firm of Richard W. no radio organization from which Hubbell & Assoc. Mr. Hutchinson Co., which received A prediction that television construction would outstrip to draw personnel. said that the time was past when permit for Pineville, W. Va., cov- by four times radio's present billion and a half experiments in television program- ering 1 kw daytime operation Advertiser's on dollar volume in half View ming could be put on the air. New 970 kc. the time it took aural broadcasting to grow The advertiser's view of tele- ideas should be tried adequately Wilson Radio Co., Wilson, N.C., up was made by Frank Mullen, vision was the topic of Charles in audition, he said, because "we most of whose members are asso- NBC executive vice president. Mr. Durban, assistant director of ad- are rapidly approaching the time ciated with WPTF Raleigh, N.C., Mullen reiterated earlier NBC es- vertising of the U. S. Rubber Co., when a bad television program will won CP for 1420 kc, 1 kw, day- timates that coast -to -coast tele- one of the biggest sponsors of do as much harm as a good pro- time. vision service would be a fact in video time. "We think it (telegram will exert in a favorable The grantees and respective late 1949 or early 1950 and that vision) can be one of the best ad- direction." ownerships: before the end of 1948 the NBC vertising media that has yet come The moderator of the seminar Jacksonville, Fla.- Denton & Jones network would be delivering tele- along," he said, but he warned that panel was Richard W. Hubbell, Broadcasters, 1050 kc, 250 w, daytime. vision to an stations could improve their cus- head of the consultant firm. Wil- Co- partnership: Frank L. Denton, tech- area populated by 22 nical director of WMAZ Macon, Ga., and million. tomer or client relationships. liam S. Hedges, NBC vice president L. Frank Jones, consulting electrical Ralph Austrian, vice president and president of the club, presided. engineer. Hole's Viewpoint Des Moines, Iowa -Radio Station Des Moines Inc., 740 kc, 250 w, daytime. Leonard Hole, CBS associate di- Principals: Myron J. Bennett, vice presi- rector of television, said that CBS dent and general manager Tri -State was "convinced Broadcasting Co.. Class B FM condi- that the proposi- Procedure Act, SCOTUS Principles tional grantee, at Sioux Falls, S. D., tion of network television is cor- president and 18 %; William B. Abram- rect and son, president Abramson Motors Inc.. essential," and he re- Said Violated in Kansas Dismissal treasurer 20 %; Ray C. Fountain, at- ported that the present pioneering torney, secretary 2 %; A. O. Caplan, in video networks was "bound to FCC WAS TOLD last week that The decision was based on a president Myers Pub. Co., Chicago, vice president 40 %; and E. S. Abramson. bring operating, production and it violated the Administrative Pro- 5 -to -2 vote, Comrs. E. M. Webster secretary - treasurer Abramson Motors receiver costs down to levels where cedure Act and the principles of and Robert F. Jones contending Inc., 20 %. advertisers will use the medium the Supreme Court's Ashbacker that the existing rules "should be Connerville, Ind. -News Examiner Co., 1580 kc, 250 w, daytime. Grantee Is pub- as a truly forceful, effective means decision when it issued its policy amended in accordance with new Haber daily News Examiner. of selling." Commission policy before decisions Bonham, Tex. -Fannin County Broad- statement against one applicant's casting Co.. 1420 kc, 2.50 w, daytime. Lawrence Phillips, director of reimbursing a rival who withdraws of this nature are made." Sole owner: Frank Svoboda, owner Bon- a [BBOAD- ham Daily Pub. Co., publisher of Bon- the DuMont television network, and eliminates contest The majority's action dismissing ham Daily Favorite and Bonham told the radio executives that he CASTING, Oct. 27]. the Parsons application -with pre- Weekly. believed television would find its The was made in a pe- judice, Mr. Griffith declared, "was Sioux Falls, S. D. -KDAK Inc.. 1230 kc, charge 250 w, unlimited. Principals: H. R. Alton future competition not with radio tition for reconsideration filed by in effect a dismissal of petitioner's Sr., businessman, president- treasurer but with movies and the theatre. application without a hearing, as 26.67 %; H. L. Dibble, owner Pipestone H. J. Griffith, whose application Auto Co., vice president 26.67 %; F. C. He said it would be impossible for for a new station in Parsons, Kans. required by the decision of the Walkup, farm implement dealer, secre- local stations to produce video in the Ashbacker tary 26.67 %, and F. G. Warren, 20% was dismissed "with prejudice" Supreme Court" (trustee). shows on a professional plane when he asked that it be dismissed case. capable Grand Rapids, Minn. -Itasca Broad- of competing with the "without prejudice" and reported He said he withdrew the Par- casting Corp.. 1490 kc, 250 w, unlimited screen or stage. Principals: Robert D. Kennedy, forrper that a rival Parsons applicant was sons application because after fi- sales manager WSBR Superior, Wie., ABC Banks on News reimbursing him for out -of- pocket ling it, he received a grant for an president, 0.27%; Larke L. Huntley, expenses up to $6,930. Paso station and later acquired owner Itasca Abstract Co., vice presi- ABC is banking on news to be- El dent, 22.44 %; Harry A. Erickson, deputy in registrar come one of television's prime The petition, prepared by Joseph 40% interest KWFT Wichita motor vehicles, secretary - at- of reim- treasurer, 22.44 %; William G. King, vice tractions, according to Paul Mow - Ht Freehill of the Washington law Falls, "plus the promise president First National Bank of Grand bursement from Four States Rapids, director, 32.41 %; Robert J. rey, ABC director of television. firm of Schoene, Freehill, Kramer Dingman, owner dry cleaning stores, J. R. Poppele, vice president and & Fanelli, said Mr. Griffith's deci- Broadcasters Inc." Mr. Griffith director, 10.8 %; and Walter W. Kurtz, be that majority owner George F. Kremer Dept. secretary of WOR New York, told sion to accept reimbursement was said "it cannot assumed" Store, director, 11.64 %. the club that "the AM broadcaster based "entirely upon the advice of he would have withdrawn irrespec- Pineville, W. Va.- Wyoming Broadcast- who hopes to stay in business to- counsel," and added: tive of reimbursement. ing Co., 970 kc, 1 kw, daytime. Co- morrow must take partnership: Gov. Clarence W. Meadows television into The (advice) was based on a The petition said FCC's majority of West Virginia; William T. Lively, consideration today." Biggest prob- long line of Commission precedents 14.4% opinion "erroneously implies" that attorney and owner WCAW lem facing AM broadcasters who which had uniformly recognized such Charleston, W. Va., and William D. reimbursement for expenses as being Mr. Griffith "exacted" the promise Stone, chief engineer and 8% owner proper, and it is respectfully submitted WCAW. requires of reimbursement from the rival time. Principals: C. B. Cage, retired that orderly administration Wilson, N. C.- Wilson Radio Co., 1420 that counsel be able to rely upon uni- salesman, president; William Henry well precedents applicant. "The facts are that kc, 1 kw, daytime. Co- partnership: H. Baker, auto dealer and farmer, form and established W. Anderson, tobacco and banking in- vice In advising clients, until the policy to Four States Broadcasters Inc. ap- president; H. B. Perkins, druggist and be derived from such precedents has terests; Joel Lawhon, continuity super- farmer, secretary -treasurer; W. visor WPTF Raleigh, N. C.; C. E. Leeper, C. Brit- been changed by the administering proached petitioner first on the ton, farmer, and N. S. Baker, wholesale through due process of law in WPTF farm director; N. V. Pieler, WPTF distributor Gulf Oil Products. Each agency possibility of petitioner withdraw- transmitter operator, and W. T. Wil- holds equal interest. accordance with the provisions of the liams, WPTF newscaster. Administrative Procedure Act, the pur- ing his application," Mr. Griffith pose of which was to avoid just such Jacksonville, Fla. - Southern Radio All of the grants involve engi- inequitable treatment as has been asserted. "For months petitioner and Equipment Co., 1360 kc, 1 kw, day- given petitioner in this case. time. Principals: J. R. Sharpe, civilian neering conditions. In addition the refused to consider any such pro- administrative officer, Jacksonville Na- grant to KDAK Inc. is subject to was val Air Station, president and owner Mr. Griffith contended that the position on any condition. It 100 shares; K. H. Anderson, marine con- no operation taking place until new policy "has general applica- only the intervening circumstances tractor, vice president and 50 shares; KELO Sioux Falls vacates 1230 effect," consti- William A. Stanly, attorney, secretary - bility and future outlined above which prompted treasurer and 30 shares; J. H. Coppedge, kc and begins operation on 1320 tutes a "rule" within the meaning petitioner to file his petition for president J. H. Coppedge & Co., director kc. of the Adminstrative Procedure and 80 shares; T. D. Guthrie, secretary - leave to dismiss without prejudice, treasurer Eastern Seaboard Petroleum Act, and was prescribed in viola- Co., director and 50 shares; and James and to consent to acceptance of T. vice of George tion of the Act because the Com- Monahan, president WMMJ, 1 -kw daytime independent Four States Broadcasters Inc.'s D. Auchter Co., contract engineering, at Peoria. Ill., beomes a Mutual affi- mission failed to give notice and owner 50 shares. liate within next fortnight. station follow procedures required in rule - promise of reimbursement for pe- Gallatin, Tenn. -S u m n e r County also plans to apply for fulltime with titioner's out -of- pocket expenses." Broadcasting Co., 1010 kc, 1 kw, day- transfer from 1020 kc to 920 kc. making. BROADCASTING Telecasting November 17, 1947 Page 105 Editorializing NBC Execs. Confer on T\ (Continued from page 19) Outlet Space in Chicagc Wire Recorder in News Broad- L E. SHOWERMAN, vice press casts," while news directors expe- dent in charge of NBC Centre rienced in the use of the latest in Division, and O. B. Hanson, vic news gathering machinery, played president in charge of engineerin. back some special events picked up for the network, last week con for their stations by wire recorder. ferred with the management of th Participants in the panel were: Bob Merchandise Mart in Chicago t Eastman, KOMA Oklahoma City; discuss space availabilities fo Paul Zeimer, WKBH La Crosse, NBC's proposed television statior Wis.; Makin Reed of WOL Wash- WNBY. ington, D. C., and Commander Studio and some engineering fa Harry H. Holton, chief of Navy cilities will be constructed in th Radio and Television Section, Pub- Mart, which presently houses botl lic Information Division, who dis- the network's Central Divisio: cussed recording devices. headquarters and its owned and op Jack Shelley of WHO Des erated station, WMAQ. WNBY i Moines was responsible for the pro- OFFICIALS of Sigma Delta Chi, professional journalistic fraternity, expected to begin operations is gram planning, including the Fri- were in a jovial mood as they called on President Truman during their 1948. Construction of facilities i day dinner, held at Washington's convention in Washington last week. L to r: Prof. Kenneth R. Marvin, slated to start as soon as ne, Mayflower Hotel, at which Sen. head, Dept. of Technical Journalism, Iowa State College, which operates equipment is received. Bourke Hickenlooper, chairman of WOI Ames, Iowa; Neal Van Sooy, publisher, Santa Paula (Calif.) Plans call for construction o: the Joint Committee on Atomic Chronicle; George W. Healy Jr., managing editor, New Orleans (La.) television and FM antenna atop th Energy, and Morgan Beatty, NBC Times -Picayune; Alden C. Waite, assistant general manager, Southern Chicago Civic Opera Bldg. and pro commentator, were the speakers. California Assoc. Newspapers, Los Angeles; B. C. Jefferson, associate vision of three floors of buildini Other panel discussions were: editor, Dallas Times-Herald, licensee of KRID; Carl R. Kesler, state for transmission equipment am engineering offices. "Gadgets and Gimmicks -News editor, Daily M. editor, Longview Chicago News; John McClelland Jr., Meeting with the NBC execu Room Time Savers," with Allen (Wash.) Daily News, one -third owner of KWLK Longview; Luther A. Martin, assistant broadcast editor tives were Joseph B. Kennedy Huston, Washington bureau manager, New York Times, WQRR licensee; owner of the Merchandise Mart of the New York Daily News, as Victor E. Bluedorn, executive director, national headquarters, Sigma chairman and Soren Munkhof of and Wallace O. Oilman, building: WOW Omaha, Neb., and John Mur- Delta Chi, Chicago, and seated, President Truman. general manager. phy of WCKY Cincinnati participating; "Weather News, Its Treat- have you here. I was just thinking ment and Dissemination," a talk by what a great thing it would be if I Radio News Panel Is Featured Charles B. Carney of the U. S. could turn you all on at once. I Weather Bureau, Washington; think possibly I could learn some- "Cultivation of Local News thing from a program like that, At Sigma Delta Chi Meeting Sources," with Jim Bormann of and not get quite so confused as I WMT Cedar Rapids, Ia., in the sometimes do when I listen to you NATIONAL, regional and local five -minute network newscast with chair, and Chuck Harrison of one at a time. aspects of radio news were dis- which he has been associated. Mr. WHBF Rock Island, Ill., Bruce "You have a very great responsi- cussed by a panel of top network Henle described the deviation used Barrington of KROK St. Louis bility. I can say that I don't think newsmen last Friday, the final day on his program whereby three and F. M. Hinshaw of WLBC Mun- I have met as many soft -voiced of the 28th national convention of specialized commentators present cie, Ind., participating; and "Libel gentlemen in my life as I have Sigma Delta Chi, professional jour- those portions of the news with and Other Legal Problems of here. You have a very great re- nalistic fraternity, at the Hotel which they are familiar. Mr. War- News," a talk by Professor F. S. sponsibility in that by reporting Statler in Washington. ner described the duties and prob- Seibert, director of the School of facts, making broadcasts to the The radio panel, final one of four lems of a news editor and Mr. Journalism, U. of Illinois and people generally, you have a very discussion sessions which took Tully explained regional news cov- former chairman of the Council powerful effect on public opinion, place during the four-day conven- erage. After the panel members on Radio Journalism. and public opinion in a free coun- tion, was headed by Claude A. had spoken, the meeting was Convention Committees try is vital to the welfare of the Mahoney, CBS Washington com- thrown open to questions from the government of that country. mentator. Appearing with him floor. Members of the Convention com- were Bill Henry, CBS newscaster mittees were: Resolutions Mr. "The thing that you have to be During an earlier session which - of is some fine - and Los Angeles Times column- heard a report from the committee Gammell, chairman, F. O. Carver careful that day a voiced, good -looking demagogue ist; Ray Henle, editor of NBC's on constitution and by -laws, the Jr., WSJS, Winston-Salem, Fred M. Three Star Extra; Albert L. War- question Hinshaw, WLBC Muncie, Ind., Sig doesn't get control of the air and came up as to whether do what Alcibiades did to Greece. ner, chief of the MBS Washington members of the fraternity who Mickelson, WCCO Minneapolis, and news staff, and Francis Tully, Beckley Smith, WTAS Pittsburgh; I think I have myself, according worked in the radio field instead to the Hooper survey, talked to Washington correspondent for the of newspapers and periodicals were Nominations - J. Edgar Kirk, Yankee Network. WPTF Raleigh, N. C., chairman, as many as 40,000,000 people at eligible to be officers and members John Murphy, WCKY Cincinnati, one sitting. Now that's a responsi- History of News of the executive council. Two of Tom Eaton, WTIC Hartford, Jim bility, a very grave responsibility Mr. Mahoney, who acted as mod- the fraternity's vice presidents, Bormann, WMT Cedar Rapids, and -to see that that ability and erator, introduced the session with Luther A. Huston, Washington bu- Ron Cochran, WCOP Boston. power are used for the welfare of brief history of radio news. He reau manager for the New York republic. Arrangements for the convention this great explained that the listener could Times, and Neal Van Sooy, pub- were made by a Washington com- "You gentlemen can make a get news faster and with less effort great contribution to our future, lisher of the Santa Paula (Calif.) mittee composed of Howard Kany, from radio, but he pointed out em- Chronicle, and the executive direc- AP Radio; Rex Goad, Transradio by being careful and factual, and phatically that radio news cover- tor, Victor E. Bluedorn, all pointed Press; George Marder, UP; Gil remembering always that you and age did not in any way encroach Kingsbury, WLW; William Neal, I are living under the Bill of on newspapers. Some newspaper- out that the restriction against WMAL Washington, and Chairman Rights. This and the Declaration men, he said, held this belief, but holding office was not against radio William R. McAndrew, NBC Wash- of Independence are the greatest he added that those newspapers personnel, but against anyone not ington. The delegates were the documents ever put out by the which had gone into radio had actively connected with news work. guests of the Radio Correspond- hand of man. And that is what found out it wasn't true. Mr. In line with this a newspaper's ents Assn. of Washington at a has made our country great, and Mahoney then explained handling business manager could not hold that is what we want to keep and cocktail party Thursday in the of local news shows and the use of office in Sigma Delta Chi, nor could Hotel Statler. Site for next conven- implement, so as to keep our coun- wire recorders in radio's coverage a publisher unless he is also an tion will be picked at mid -year try great. of news. meeting of the NARND Board. "Now you can make a great Following Mr. Mahoney, each of editor. Application of this rule In welcoming the radio newsmen contribution to that, and I hope the remaining panel members pre- would bar a station manager, but Thursday, President Truman said: you will do that. I am sure you sented a five -minute talk on his his news director would be eligible. "Well, gentlemen, it is nice to will." specialty. Mr. Henry discussed the Wednesday's session, "World Page 106 November 17, 1947 BROADCASTING Telecasting Ness Freedom," brought on debate nd criticism of the group's com- aittee, which had issued a state - WINN Denied Use of 1080 kc Listener Service aent in opposition to government ponsorship of news dissemination In Louisville, JUST ASK, if you need a broad. Asks Re- Hearing hotel room. If you've got a WINN Louisville petitioned FCC claimed that ABC inserted a six - The statement had been pre- last news program ask your lis- aired Thursday for rehearing on month cancellation clause in its teners. That's what Frank by a committee consisting the denial of its application f Kent Cooper, AP general man- for new affiliation contract with Hemingway, news commenta- use of 1080 kc, and at the same WINN, and charged that the net - tor of Don Lee Broadcasting ger; Hugh Baillie, UP president; time asked leymour Berkson, INS for new oral argument work intends to affiliate with Mid - System, did recently when he general since less a quorum aanager; Robert U. Brown, editor, than of the America. With a network affilia- headed for San Francisco ?ditor and Publisher; Richard present Commission heard the ori- tion, WINN contended, the pro - from Hollywood. In fact he Fitzpatrick, associate editor, The ginal argument. gram proposals offered by Mid - even tied his request down ?uill; Donald Hoover, associated The case involves WINN's ap- America and relied upon by FCC to one hotel-the Mark Hop- :ditor, Indianapolis Times, and plication for authority to move in the hearing would be "wholly kins. Upon arrival, checking 'ohn S. Knight, president, Knight from 1240 to 1080 kc and boost worthless." with desk clerk at hotel he Tewspapers. It said that after power from 250 w to 5 kw day "Since the Commission ... has discovered that many had studying congressional proposals, and 1 kw night, which FCC de- 'given considerable weight' to the spoken for him. A most de- he committee decided that "all nied, and Mid -American Broadcast- commitment of Mid -America to sirable room was waiting. sews services operated by governing Corp.'s rival application for a broadcast 'non-network' and 'local nents are propaganda agencies new Louisville station using the sustaining' programs; since the vhich distort the news and impair same facilities, which the Cora- testimony definitely shows that ciated. he free flow of factual informa- mission granted [BROADCASTING, Mid -America will affiliate with a One company was Frankfort ion." Oct. 27]. network if available; and, in view Distilleries, of which Messrs. The complaining group, headed WINN's petitions contended that of the fact that ABC has indi- Brownlee and Veeneman are both 1y Irving Dillard of the St. Louis only three Commissioners remain sated a desire to make its network former presidents, and which, the ?oat -Dispatch, said it was in sym- who heard oral argument original- service available to Mid -America, petition claims, was found guilty lathy with the content of the rely, that final action on the request a rehearing should be held to de- of violating the Sherman Act. The sort but objected to its premature for rehearing must be taken by termine what the facts would be other firm was Jefferson Island elesse before the fraternity itself a quorum, and that another argu- under such a change in the posi- Salt Co., of which Mr. Brownlee lad acted upon it. Subsequent ap- ment should be called to acquaint tions of the competing applicants," was once president and in which Iroval by the convention put the previously non -participating Com- the petition declared. Mr. Veeneman is a former stock- fraternity's 14,000 members offici- missioners with the case. Those WINN also argued that re -hear- holder and director, and which ally on record opposed to a gov- who heard the original argument ing is justified because of "newly purportedly was one of 18 salt ernment- operated news agency. were C. J. Durr, E. K. Jett, and discovered evidence" regarding al- companies named by Federal Trade The committee's report, origi- E. M. Webster, along with then- leged anti -trust law violations by Commission in a complaint charg- mlly made public in New York on Chairman Charles R. Denny and two companies with which Mid - ing a combination to suppress com- 3ept. 30, said further that it hoped Ray C. Wakefield, who are no America President James F. petition. The petition asserted that favorable consideration would be longer with the Commission. Brownlee and Treasurer William FTC issued a cease and desist or- given its recommendations by the The station's bid for rehearing Veeneman were formerly asso- der which was affirmed, with modi- ,ieneva Conference next March. fications, by the Seventh Circuit In another message to UNESCO, Court of Appeals. the committee said that "the right George Dean, of KOMO, Suggests Tips WINN claimed that "neither the to speak, to read and to listen can- application nor the oral testimony" not exist without the accompany- On Community Programs at Conference of Mid-America "makes reference ing freedom to write, to print and to the above -described litigations A COMMUNITY's radio stations "What are your definite aims? What to broadcast," and that these free- do you want people to do, think or nor discloses whether or not doms cannot exist along with are a first -rate medium for bring- feel? [Messrs. Brownlee and Veenman] ing to the public the story of local "What people? had knowledge of the "thought control by goveriment " "Is radio only a supplementary way unlawful women's clubs, civic organizations of reaching these people, or is It only acts." and welfare agencies, George Dean, the most convenient? WINN's petitions were filed by "What is the best medium for your manager of public affairs and com- message? Verne R. Young of the Washing- WIND STUDIOS OPEN munity activities for KOMO Seat- "How do you know we'll reach the ton law firm of Loucks & Schar- tle, declared Nov. 7 at the Second people you want to reach? Wrigley Building New Home "After the broadcasts, how will you feld. Annual Conference on Publicity learn whether you have achieved the Of Chicago Station Methods at the U. of Washington. results expected? "Who is the person to contact at your Mr. Dean was principal speaker organization? (Give correct name, ad- FORMAL OPENING of WIND at the concluding session of the dress and phone number.)" Chicago's new air -conditioned stu- three -day conference, attended by Advises Chainbreaks dios and offices in the Wrigley more than 150 professional and Bldg., 400 N. Michigan Ave., was volunteer publicity workers daily. Mr. Dean advised the use of held Thursday for representatives Earlier sessions were devoted to chainbreaks where possible, in of trade and public press. Station's "Publicity in Metropolitan Papers," preference to building special pro- facilities consist primarily of a and "From the Publicity Expert's grams for any "cause," since new small news studio, a medium sized Standpoint." Joining in the panel programs require major effort to general purpose studio, a larger discussion following Mr. Dean's attract an audience. He offered concert studio and a 1,000- square- address on "Publicity through tips, however, on the criteria of foot large main and separately Radio," were Grant Merrill, radio good broadcasting in such diversi- controlled studio. veteran and now advertising agency fied types of programs as inter- RCA control board consoles have executive, and Martin Deane Wick - views, drama a n d straight special features designed to feed ett, program director of KING speeches. stations many midwest sports net- Seattle. The 1947 radio kit of Commu- work programs. Studios are com- Careful analysis of the basic nity Chests of America, Mr. Dean pletely sound insulated and each theme and preparation of a corn - said, is an example of "superb entire room floats on cushioned prehensive fact sheet were cited analysis and planning for the mountings. Host of opening, but by Mr. Dean as major prerequi- proper use of radio in a public serv- unable to attend, was Ralph At- sites to successful use of radio by ice campaign." LOOKING BACK over a record of lass, vice president and general civic organizations. Asserting that his 10 years as "Dr. manager. Mr. Dean also called attention to Christian" intelligent answers to the right the possible use of locally -spon- on CBS stations for Chesebrough questions would lay the ground- sored live shows, by arrangement Mfg. Co. (Vaseline) is Jean Her - work for an adequate public -serv- IRWIN A. JOHNSON, public relations with the advertising agencies, but sholt (center). Scrapbook was pre- director for WENS Columbus, Ohio, has ice job, Mr. Dean suggested the fol- cautioned that the public service sented by Albert B. Richardson, been named to head 1947 Christmas lowing outline for the fact sheet: Seal Sale by Columbus Tuberculosis theme must be of broad interest to Chesebrough president (1). Don- Society. Mr. Johnson is known to "What is the name of your organi- warrant the use of a sponsor's ald W. Thornburgh, network west- Ohio radio listeners as "The Early zation and what endorsement and sup- Worm." port does it have? time. ern vice president, also scans it. BROADCASTING Telecasting November 17, 1947 Page 107 sible for failure to honor reserva Los Angeles tions, since they argued they coup Opposition to Atlantic City (Continued from page 15) not be expected to throw guests KWKW Pasadena; Ben S. Mc- of many years standing out of theft] Action on Code is Mounting Glashan, KGFJ Los Angeles; Pat rooms when they stayed longer Campbell, KHJ; William B. Ryan, than original reservations speci OPPOSITION to the NAB board's for our industry by the NAB ?" Mr. KFI (participating as an observer fled. Atlantic City action adopting pro- Atlass said 697 broadcasters had and NAB board member) ; Calvin Many board members felt that posed Standards of Practice to go answered No, and 14 had answered J. Smith, KFAC. resort conventions are out of the into effect Feb. 1, 1948, continued to Yes. Within the Los Angeles commit- question in the broadcasting indus. mount as the board assembled in While declining to name broad- tee, however, was some feeling that try, since outside attractions ant Washington for its final scheduled casters specifically or their per- the city lacked central hotel facili- the general atmosphere are not meeting of the year, Nov. 13 -15. sonal reactions to the code, Mr. At- ties. This objection was not con- suitable for a strictly business From more than a dozen state lass said they felt individually re- sidered serious by the board, how- meeting. and local station groups came sug- sponsible for their programming ever, though the convention plan- Principal Thursday action aside gestions to revise the code, post- and that they could best serve their ning committee was not unani- from the convention and budget pone it, or drop it altogether. communities by retaining local con- mously in favor of Los Angeles. was reelection of J. Harold Ryan, Among important industry seg- trol of their station policies. Members of the board's conven- Fort Industry stations, and Rogei ments opposing adoption of the pro- Overall opposition, he said, as a tion planning committee, besides Clipp, WFIL Philadelphia, as NAB posed standards were Fort Indus- result of the statistics compiled by Chairman Lane, are Harold E. Fel- representatives on the BMB board. try Co.; Idaho -Montana stations, the Chicago accounting firm of Ar- lows, WEEI Boston; Robert T. Mr. Ryan is BMB board chairman and the 15th NAB District, corn- thur Young & Co., was in a ratio Mason, WMRN Marion, 0; Wil- and Mr. Clipp is secretary- treas- prising Northern California, Ne- of 13 -1. liam B. Smullin, KIEM Eureka, urer. vada and Hawaii. Fort Industry Suggestions Calif.; William B. Way, KVOO, Abrogation Widest expression of industry Tulsa. of the NAB board's Fort Co., on behalf of power under the By -Laws to sentiment came from the poll con- Industry This board committee has been ducted by Ralph Atlass, general its seven stations, adopted specific devoting considerable attention to adopt a Standards of Practice is suggestions after a meeting of its and 1950 conventions, sought by broadcasters in Idaho manager of WIND Chicago and station managers. the 1949 principal owner of WLOL Minne- executives and since the 1948 meeting has caused and Montana. Stations in the two apolis, and Edward Breen, presi- The company refused to accept the complications due to the short time states, in a series of resolutions dent and general manager of statement of NAB President Jus- for planning. covering the proposed NAB code, tin Miller that the choice is one of Los Angeles conven- proposed that the board take steps KVFD Fort Dodge, Ia. hand, Site of the The poll showed that of 1,400 "self- regulation on the one tion will be the Biltmore Hotel on to have this authority deleted or of imposed government- regula- stations receiving ballots, 678 voted Pershing Square in the downtown from the By -Laws, with no code tion on the other, and eventually against the code, with 49 in favor. section. The hotel has adequate to be enacted except at an open perhaps, of government broadcast- space for an equipment exhibit, but NAB membership meeting. Poll Shows Opposition ing itself." It contended that the heavy displays such as the towers broadcasting industry was built Adoption of a code dealing in Results of a secret poll to test shown at Atlantic City will not be general terms "which can be in- radio reaction to the proposed NAB and developed by private enter- possible. Selection of the site will prise and capital, attaining the terpreted locally by each broad- code [BROADCASTING, Nov. 3] indi- permit NAB to go ahead with plans caster to fit the segment of the cate that approximately 93% of highest level of the art in the for the displays, which require sev- world. Any code, it was contended, people that broadcaster serves" stations responding are against eral months of preparation. was advocated. adoption of the code in the form should be considered an evaluation proposed at the Atlantic City con- of the trend in public acceptance Other Facilities The Idaho -Montana group sug- vention. and should recognize that depar- General meetings likely will be gested that NAB study methods of Mr. Atlass, in making public re- tures may at many times be re- held in the Biltmore's own theatre, reducing expenses since broad- sults of the poll mailed two weeks quired by local circumstances if which is large enough to handle casters are faced with increasing ago to over 1,400 broadcasters, said stations are to operate in the pub- normal attendance. In addition the operating costs and diminishing that 678 radio stations voted lic interest. hotel has a number of rooms for net revenue. Vote of appreciation against the adoption of the code, Fort Industry advocated fluidity group and committee meetings. Au- was extended the Special Stand- with 49 in favor. Almost 50% of in program service, with standards ditorium facilities are available for ards of Practice Committee and station managers contacted sub- covering only desirable general luncheons and the banquet. The the Program Committee for their mitted answers to the secret ballot operating policies; contended the Biltmore Bowl, with adjoining work in compiling proposed stand- which Mr. Atlass and Mr. Breen proposed code violates the intent of rooms, is suitable for luncheon and ards. said would Congress that control of program banquet purposes though not ac- supply the answer to 15th the "most important question that service be reserved to individual commodating so many as the At- District Opposed the individual operator of any broadcasters. lantic City Convention Hall bal- Stations of the NAB 15th Dis- radio station has ever had to face." Improper Methods cony. trict adopted a resolution asking Mr. Atlass declined to reveal Arbitrary action requiring com- With a somewhat smaller attend- the board to rescind its Septem- what percentage of the 678 radio pliance under penalty is ance, the hotel situation will be ber action and proposed a code of threat of solved by distributing delegates stations voting against the code an improper effort judicially to de- ethics. represented independent or non - of Congress, over a wide area. Several hundred The resolution declared the termine the intent the can be accommodated the Bilt- network affiliated stations. company contended, adding that at standards contrary to best inter- Ballot results were mailed Nov. more, with others in other down- the code should not serve as an ests of the industry. code 10 town hotels Any pro- to NAB President Miller. In FCC criterion in license renewals. though their facilities the face of such "overwhelming are not extensive. posed for adoption should be circulated to opposition" to the code in its pres- Commenting on specific provi- The Ambassador, Hollywood the membership, with 90 ent form the industry now looks to sions, Fort Industry approved in Roosevelt and similar hotels likely days for full consideration, the the NAB for positive action, Mr. general the provisions governing will house large numbers of dele- district proposed, with each dis- Atlass indicated. programming, though specific crit- gates. They are a long taxi ride trict holding a meeting and in- In a formal press release, Mr. icism was expressed of some provi- from downtown, but this problem structing its director whether to Atlass said the proposed NAB code sions, such as control over com- is less serious than that encoun- vote yes or no on adoption of a was promulgated without a secret mentators and the sub -section on tered at Atlantic City when many code at a special board meeting. ballot of the broadcasting stations religion. The company proposed hotels failed to honor room reserva- The code of ethics dealt with re- which it would regulate. modification of the ban on solicita- tions or deliver messages. ligion, marriage and the home, "The code set up arbitrary tion of funds by religious sponsors. A special report on the Atlantic crime and mystery, simulation of mathematical standards as well as Suggestions were offered on the City confusion was prepared for news, children's programs, con- ethics for the operation of all radio commercial provisions covering the board, but threats to file suit troversial issues and similar topics. commercial copy and business not stations. It was to be policed and against hotels for violation of con- KWDM Des Moines opposed any enforced by an NAB committee." acceptable, including a proposal to tracts had not materialized Thurs- revise the paragraph on reducing code "which takes the control of In answer to the second question day. However, it was agreed that our programs and program content agents. extra care would be taken to avoid put in the ballot, "Do you think on commercials out of our hands," that the newspaper publishers - As to participating programs, similar trouble at future conven- they enjoy governmental privileges Fort Industry felt they would be tions. according to Robert L. Webber, in special postal rates, too-would ruined by stereotyped and con- Atlantic City hotels had claimed manager, who wired NAB Presi- voluntarily accept regulation and densed copy because of their in- that unseasonably warm weather dent Justin Miller of the station's regimentation such as is suggested formal presentation. and religious holidays were respon- views. Page 108 November 17, 1947 BROADCASTING Telecasting White to Push Revised Bill 21 GRANTS FOR FM Berle in Suspense (Continued from page 15) MADE BY COMMISSION PHILIP MORRIS CO., CONDITIONAL grants for two through its agency Biow Co., committee print would be sub- tive handling of FCC affairs and new FM stations, one Class A and New York, is scheduled to mitted to the committee shortly - resulted in delays. a Class B, were authorized last notify Milton Berle Wednes- perhaps this week. Senator White is understood to week by FCC to permittees of ex- day (Nov. 19) whether his "I haven't abandoned any of have proposed an increase in the isting AM stations. Construction option will be picked up or the substantial provisions of S. compensation of members of the permits also were issued for two not. Although the Horace 1333 ", he said. The measure drew FCC from the present $10,000 a Class A and four Class B FM out- Heidt show has been bought sharp criticism of the NAB, the year to $12,500, as a means of in- lets while CPs in lieu of previous by the agency to replace the networks, and of individual broad- ducing competent men to accept conditions were assigned to one Berle show, it was under- casters at hearings held before a assignments and remain with the Class A and 12 Class B outlets. stood that the agency may re- subcommittee of the Interstate Commission. WLOX Broadcasting Co., Biloxi, tain Berle and use the Heidt Commerce Committee last June. Members of the White Subcom- Miss., permittee of WLOX that show for another sponsor. It The bill, as originally drafted, mittee to which the revised bill city, was given a conditional grant is also reported that the Biow would segregate the Commission will be submitted, in addition to for a Class A station, subject to Co., is looking for a comedy - into two semi -autonomous divi- Chairman White, are Charles W. further review and approval of en- variety show for a third sions, and would have amended Tobey, of New Hampshire, E. H. gineering details. Channel 257, 99.3 sponsor. the existing statute in a way that Moore, of Oklahoma and Homer E. mc, was proposed to be assigned. President Justin Miller said would Capehart, of Indiana, Republicans, Comr. Clifford J. Durr voted for imperil radio's freedom. and Edwin C. Johnson, Colorado, hearing. Creed Is Proposed Senator White asserted he saw Ernest W. McFarland, Arizona The conditional Class B grant no reason for resumption of hear- and Warren G. Magnuson, of went to WERT Inc., permittee of To supplant Code ings on the bill. He said he Washington, Democrats. AM station WEXT Milwaukee. thought that the subcommittee al- On the House side, recent activ- Channel 251, 98.1 mc, was proposed. KVOO Executives Offer Formula ready had exhausted all testimony. ity by Kurt Borchardt, legislative The following were authorized For Industry Guidance He did not entirely foreclose the expert of the House Interstate CPs; conditions (Power given is possibility of additional hearings, Commerce Committee, appears to effective radiated power, antenna CREED for broadcasters, designed be more than a passing interest. height is above average terrain): to however. encourage better practices and Mr. Borchardt has been visiting KTRB Bcstg. Co. Inc., Modesto, Calif. thus insure operation of the Ameri- Declaring that he believed the stations in the Washington area -Class B, Channel 281, 104.1 mc, 34 can system of free redraft covered the "more essen- kw, 280 ft. enterprise, was and asking questions, apparently WSIC -FM Statesville, N. C.-Class B, given to NAB Board by William tial points" raised at the hearings, preparatory to the drafting of leg- Channel 289, 105.7 mc, 2.4 kw, 335 ft. B. Way, vice president and general Senator White said he felt he had WERC -FM Erie, Pa. -Class B, Channel islation. 260, 99.9 mc, 20 kw, 394 ft. manager of KVOO Tulsa and NAB considered "most if not all of The House Committee is be- KWKC Abilene, Tex. -Class A, Chan- District 12 director. Creed was co- the criticism that had been made nel 252. 98.3 mc, 320 w, 250 ft. lieved to be more receptive to sug- KVKO Harlingen, Tex. -Class A, Chan- authored by Mr. Way and Gustav of S. 1333 ". He said he expected gestions from the broadcasting in- nel 252, 98.3 mc. 1 kw, 230 ft. Brandborg, commercial manager of that the subcommittee, and ulti- dustry and it is felt that if an WRMV Richmond, Va. -Class B, Chan- KVOO Tulsa. nel 295, 108.9 mc, 15.5 kw, 540 ft. Inferring that the mately the full committee would industry bill is introduced it will The following were authorized proposed NAB of Standards Prac- consider the revised bill. originate in that body. Former in lieu of previous conditions: tice infringe on CPs the rights of both "I am highly hopeful that the Rep. Evan Howell (R- I11.), who KVOE -FM Santa Ana, Calif. -Class A, broadcasters and listeners, They Committee will authorize a report received a judgeship this year, had 96.7 mc, Channel 244, 1 kw, 160 ft. called the creed an "outline of KYOS -FM Merced, Calif. - Class B, at this special session ", he added. headed a radio subcommittee which 97.5 mc. Channel 248, 8.3 kw, 200,ft. broadcast performance." "I wouldn't expect any final action urged broadcasters to back better WTUX -FM Wilmington, Del. -Class B, The proposed broadcaster's creed 107.3 mc, Channel 297, 16 kw, 380 ft. at this session because my person- legislation if they didn't like the WBCM -FM Bay City, Mich. -Class B, follows: al inclination is to give the right White Bill, and at least one other 96.1 mc, Channel 241, 32 kw, 420 ft. I, being custodian of a proposed fre- WTNY Troy, N. Y. -Class B, 92.3 mc, quency allocated for use within the of way to emergency legislation. member of the subcommittee has Channel 222, 5.4 kw. 840 ft. United States of America in accordance I am not disposed to see other said that the group will pick up WHEF Rochester, N. Y.-Class B, 96.5 with international treaty, and believing mc, Channel 243, 65 kw, 300 ft, in, and desiring to operate under the legislation pursued at this time." where Mr. Howell left off. WEWS -FM Cleveland -Class B, 102.1 provisions of the Constitution of the Mr. White conferred with Presi- mc, Channel 271, 10.3 kw, 640 ft. United States and under the super- Lemke Bill WMRN -FM Marion, Ohio Class B, vision of the laws defining and regu- during a portion of - lating use dent Truman Several other bills were pre- 106.9 mc, Channel 295, 2.3 kw, 315 ft. of all broadcast frequencies the noon hour on Wednesday. In WNIQ Uniontown, Pa. -Class B, 106.5 within the United States, hereby pledge sented to committee during the mc, Channel 293, 2.2 kw, 1120 ft. my adherence to the following Broad- addition to the discussion of "radio first half of the regular session, WMOT Pittsburgh -Class B, 94.5 mc, caster's Creed: 233, 8.5 690 ft. I will operate my broadcast facilities problems ", Mr. White said he ex- but none has been considered as Channel kw, in the public interest, convenience and KQV -FM Pittsburgh -Class B, 98.1 mc, necessity, such operation being inter- pressed "regret over the frequent yet. One of these is a bill by Rep. Channel 251, 20 kw, 475 ft. preted as follows: changes at the FCC ", because he William Lemke (R -N.D.) to return WWOD -FM Lynchburg, Va. -Class B, All citizens within my station's pri- 107.9 mc, Channel 300, 39 kw, 315 ft. mary coverage area shall receive equal felt it militated against construe- FM to. the 50-mc band. No hear- WRAI Wausau, Wis. -Class B, 97.9 me, consideration in regard to their con- were held on this because Channel 250, 76 kw, 650 ft. stitutional rights whether of minority ings or majority groups. members of the FCC who were All recognized religious groups shall needed as witnesses had to be at construction of radio and video enjoy equal access to my microphones of Colum- and shall receive equal consideration the Atlantic City International antennas in the District and respect for the sanctity of their Radio Conference. bia. Its fate in the Senate is rituals and beliefs. a The good things in life will be pre- A hearing was held on a bill awaited, for it will serve as presented in the best light at all times Sen. Arthur (R -Kan.) to cedent in other cities and affect while the mean, the sordid and the evil by Capper tele- aspects of life will be minimized. ban advertising of liquor over the the development of urban Medical and professional information vision. and/or advice will be broadcast only by radio, but no action has been taken authorized speakers and as a service and none is likely. This legislation Meanwhile, angry Congressional of the station when needed. voices were condemning James C. The normal relationship of the sexes is pet of "drys" and has been re- and family life will be referred to peatedly introduced since the 73rd Petrillo's latest action in banning and /or portrayed in accordance with the manufacture of records after established customs of good taste and Congress. The Commerce Commit- decency. tee also pigeonholed a bill by Rep. Dec. 31 and there was the promise Newscasts, political broadcasts and of new legislation to curb Mr. matters of public and controversial Joseph P. O'Hara (R- Minn.) which issues will be presented factually with- would assure a single time stand- Petrillo's power. out dramatization. Rep. Edward J. Devitt (R- I will accept such advertising mate- ard coast -to- coast. rial as complies with my Broadcaster's Another bill which may meet a Minn.) blasted Mr. Petrillo and Creed, good business practices, pro- intended to sponsor fessional ethics, and the hearing of slow death is H.R. 1269, which said that he which will be acceptable in mixed com- would give performing artists a legislation at this session to "ter- pany of the sexes. musical The amount of commercial copy share in royalties from recordings. minate Caesarism in the allowable on any sponsored program or reached a hearing, but has not arts." within any time period, will be gov- It erned by the quality and method of been reported out. It has been spon- Rep. Fred A. Hartley (R- presentation and its fitness for the 11 by the N.J.), co- author. of the Taft -Hart- program within which it appears. sored for some years I will at all times be attentive to National Assn. of Performing ley Labor Bill, followed suit and the desires and needs of my station's said that he would seek new legis- audience and try, to the best of my Artists. ability, to perform my license and citi- One bill passed by the House lation at the next session of Con-. zenship obligations to them in a man- would gress. ner worthy of the trust I hold. Mr. ROBERSON (H.R. 2984) sharply restrict BROADCASTING Telecasting November 17, 1947 Page 109 Closed Circuit At Deadline ... (Continued from page 4) ard, which now has WEWS Cleveland; St. Louis Post -Dispatch (KSD -TV) ; St. Paul Pio- neer-Press (WTCN-TV) ; Baltimore Sun, op- TWO NEW AM STATIONS ANALYSIS OF LETTERS erating WMAR; Washington Evening Star (WMAL -TV) ; Los Angeles Times and San ARE AUTHORIZED BY FCC ON CODE IS PRESENTED Francisco Chronicle. GRANTS for new fulltime AM local at San ANALYSIS of 160 individual letters repre- Luis Obispo, Calif., and new share -time out- senting views of 400 stations showed majority SELECTION of Los Angeles as 1948 NAB let at Wilmington, Del., announced by FCC of stations want Standards of Practice but Convention site was by default, New York and Friday. most suggest one or more changes, NAB board Chicago not being available in early spring. WRUF Gainesville, owned by U. of Florida, was told Friday by Harold Fair, director of Board's convention planning committee may meanwhile won fulltime Class 2 status on Program Dept. pick one site for following three years. Best KOA Denver's 1 -B clear channel (850 kc) with Twenty -two letters came out flat for code bet: Chicago. grant for increase in operating time from with no changes; 11 wanted no code at all. limited to unlimited. WRUF operates with 5 Clarified language sought in news provision, KNOTTY BMB problem considered by NAB b 1 network kw, will use directional antenna at night. with 22 stations, associations, finance committee complicated by Treasury on middle commercial in news- San Luis Obispo grant went to San Luis opposing ban insistence that BMB does not come under non- Obispo Broadcasting Co. for 1340 kc with 250 w. casts of 10 minutes. profit classification and is being billed by Uncle Ban dramatizing political issues opposed Wilmington permit went to Wilmington Tri- on Sam for sum in neighborhood of $200,000. State Broadcasting Co. for 1380 kc with 1 kw by 7 stations, 12 associations (100 stations), Both Cooperative Analysis of Broadcasting directionalized, sharing with noncommercial 3 major networks, with 15 stations, 2 asso- and Advertising Research Foundation have N. WAWZ already shares ciations and all major disagreeing WAWZ Zarepath, J. networks been ruled nonprofit organizations, but Traffic with WBNX New York. Wilmington opera- with ban on dramatizing controversial issues, Audit Bureau was not granted exemption. tion will not affect WBNX. or desiring clarification. Word was given NAB board in session last Ownership of grantees: On religious broadcasts, two points drew weekend that Government is preparing to sue San Luis Obispo Broadcasting-James L. Harris, fire -ban on controversial material and ban on for amount allegedly due, and that BMB is former ABC and NBC commentator, now with KOCS solicitation of funds. Disagreement noted on Ontario, Calif., and minority stockholder of KVVC retaining battery of lawyers to resist. Loss Ventura (which he plans to sell), and S. H. Frowein, one or both by 24 stations, 9 associations, 1 could play havoc with BMB's already clouded KVVC minority. stockholder, own 30% each; Aram major network, 1 regional network. Exception Samuel Regebian, formerly with KRKD Los Angeles future. and KVEC San Luis Obispo, and Emma Widman, was taken to points in section on Business Not owner of Ace Metal Products Co., Los Angeles, own Acceptable by 23 stations, 7 associations. 20% each. ALTHOUGH BING CROSBY was quoted last Tri -State Broadcasting-Frank 8. Car - Time limitation section drew main opposi- Wilmington week as to go live in event of row, control manager of E. I. duPont de Nemours tion, with 96 stations, 13 associations or willing Office Bldg. Dept., president and 16 2 -3 %; George L. Petrillo shutdown, move would present many Sutherland, former manager of WILM Wilmington, groups, 2 major networks, 2 regional networks vice president and 16 2 -3 %; George Harris, Bureau taking exception to portions of limits. obstacles. Cost would be prohibitive if present of Internal Revenue agent, treasurer and 8 1.3%; plan of time across country is fol- Paul R. Rinard, attorney, adjutant general of Dela- Double spotting ban also brought criticism, spotting ware, 16 2 -3% and secretary; Dr. Raymond A. Lynch, lowed. Transcriptions now aired on 200 inde- 41 stations, '7 associations and 2 major net- physician, 18 2 -3 %; James T. Houghton, sports pro- pendents not part of ABC would be elim- motion, 18 2 -3 %; Pearle K. Largent, 8 1 -3 %. Mr. works wanting some revision to permit serv- Sutherland will manage station. ice announcements such as time and weather. inated. Agency, Hutchins Adv., remaining silent, waiting for first Petrillo move. Clarification asked on contest rules by 13 AM USE OF 540 kc ENDORSED stations, 6 associations, 3 major networks, HEMISPHERIC agreement on International 1 regional network. AS YET UNHERALDED is proposition of Telecommunications Conferences' addition of ANA last Monday had asked Ph minutes U. S. Steel immediately to take over sponsor- 540 kc to broadcast band appeared assured commercial time for daytime programs. Pre- ship of Theatre Guild's television series over as Committee A of pre -NARBA engineering viously AAAA had asked 3%i minutes for NBC Television, following premiere Nov. 9 conference in Havana -named to make tech- daytime programs, along with exclusion of which was widely heralded as opening new nical recommendations to plenary session qualifying language in contest offers from era in live pickups (see story page 64). Guild -voted for change in NARBA treaty to show commercial limit. rule is that five telecasts shall have been han- 540 as broadcast channel. dled sustaining to test results, after which sponsorship will be entertained. U. Havana meeting, which opened Nov. 1 to FRATERNITY FAVORS 'VOICE' S. Steel now sponsors Guild over ABC Sundays. consider proposals for NARBA revisions, has SIGMA DELTA CHI, professional journalis- completed "engineering- technical" phases of tic fraternity, late Friday passed controversial agenda and started on "engineering- policy" resolution on press freedom, but with impor- HOW SERIOUSLY Jimmy Petrillo regards aspects, with third section, on miscellaneous tant revision favoring "Voice of America." his upcoming fight on radio and recordings is matters, yet to come. U. S. delegates, who op- Resolution said, in part, "under present world indicated in glittering array of top -flight legal posed discussion of FM on grounds it was conditions we favor U. S. government operat- talent retained since death few weeks ago of outside scope of Havana meeting [BaoAD- ing international information service, which Joseph A. Padway. As of this writing, his new CASTING, Nov. 10], after contacting Wash- broadcasts via shortwave throughout world, special counsel (aside from house counsel) ington agreed to later, informal discussion of maintains information library abroad, supplies include: Albert Woll, son of veteran AFL vice subject. Conference expected to last two to background material to foreign newspapers president and former U. S. attorney in Chi- four weeks longer. and related activities, but we do not favor cago; Dan Carmel, well -known Midwest attor- dissemination of daily news service to papers ney whose Washington associations are top; LICENSE RENEWALS for six AM stations abroad by government." (See story page 106). Milton Diamond, whose law firm formerly announced Friday by FCC. WBAT Marion, represented Decca and several of whose part- Ind. and WWOD Lynchburg, Va., renewed to SINCE NBC Hollywood video station is not ners, including Franklin D. Roosevelt Jr., are Nov. 1, 1950, and KKIN Visalia, Calif., KTNM yet operating, network has consented to permit active in labor affairs; and Gerhard Van Arkel, Tucumcari, N. M., KVFD Fort Dodge, Iowa, telecast of Rose Bowl game by DuMont's recently resigned general counsel of NLRB and WCTT Corbin, Ky., renewed to Aug, KTLA on New Years day. 'However network whose associate is Henry Kaiser, former part- 1, 1950. has arranged with Jerry Fairbanks Produc- ner of Padway. Thus far, Petrillo's adver- tions to film game to be aired in East. saries, heading up under NAB, have retained THREE Young & Rubicam personnel moves no special counsel. announced. They included Lindsay MacHar- PRUDENTIAL Family Hour, currently heard rie, producer of We the People, named super- on CBS at 5 -5:30 p.m. Sundays, may move REPORTS that former FCC Chairman of Charles visor radio department for Young & Rubi- into 6 -6:30 p.m. period sometime in January. R. Denny's new job as NBC vice president and cam, New York; Lester Gottlieb, head of talent Latter time will be vacated by Harriet and general counsel is really to test and groom of radio department, given special assignment Ozzie show which moves to Friday night him for important RCA post were given sup- as editor- producer of show, and Theodore [BROADCASTING, Nov. 10]. Benton & Bowles, port last week by his choice of FCC's David Adams, previously Mr. MacHarrie's assistant, agency for Family Hour, and CBS officials C. Adams, common carrier specialist, as his named director of program. still contemplating move last Friday. new assistant (story page 16). Page 110 November 17, 1947 BROADCASTING Telecasting In four weeks,

WLW reaches 81.2% of the 31/4 Million Radio Homes in this area ...

4.' o o

The total impact of The ance of WLW and its leading tening per week averaged by the Nation's Station within the competitors. next 15 stations. WLW Merchandise -Able Area - the exact over -all perform- For example: during the four Even more remarkable, we be- ance of WLW and leading com- report weeks, WLW reached lieve, is the fact that WLW re- peting stations -is now 81.2x, of all radio homes in the ceived one fifth- 19.3%c -of all available through a special re- area between 6 AM and mid- listening to all 175 stations port of the Nielsen Radio In- heard within night, as compared to 29.3c/r the area. dex, based on four measured averaged by the next 15 leading weeks of listening in February WLW Sales Offices in Cincin- and March, 1947. stations. And among these nati, New York or Chicago will homes reached by WLW, the be glad to show you this new As an actual or potential user of number of minutes of listening NRI report. On the West Coast, radio advertising, you should be during the average week was contact the Keenan & Eickelberg vitally interested in these new 550 for The Nation's Station, as office in Los Angeles or San coverage and circulation data. compared to 233 minutes of lis- Francisco. They provide an accurate picture of WLW's total coverage in terms of homes reached .. . intensity of coverage in terms of minutes listened . . . share of E Y ROAD 0. _A.S_ì 1.N G CO R P O R A_LI.O,N total listening within the area . . . the comparative perform- TO ROCKY MOUNTAIN i!/EWS LISTENERS

No ready -made news service, in KLZ's opinion, can be expected to fit the special needs and local interests of listeners in a specific area. KLZ, therefore, has always done an exacting job of tailoring its newscasts for maximum local interest and significance. Never before has KLZ had a staff more competent to do this. Taking raw material from both AP and INS wires and from its own string of local, state and regional reporters, these craftsmen tailor newscasts which, experience has proved, listeners find more interesting, more informative, and more listenable.

SHELDON W. PETERSON, director of WILLIAM PARKER, night news editor, LUCILLE HASTINGS, women's news JAMES BENNETT, morning news editor, news and special events, returned to once headed his own news agency in editor, is the three -time winner of First was a UP bureau chief in Wyominó KLZ in midsummer after five years with France; was a foreign correspondent Award in the National Press Women's and then a Colorado newspaper editor CBS and NBC as news writer and pro- for the British news agency, Reuters, Association annual contest for the best before entering radio in 1941. He was. ducer of special events programs. He during two wars (Sino- Japanese and prepared radio newscast. She is a in NBC's Hollywood news department first came to KLZ in 1939 with a back- World War II); has traveled all over the former newspaper editor and writes and served as an aviation radio tech- ground of seven years as reporter for world; and for years was a radio news KLZ's weekly digest of state newspaper nician in the Navy during the war be- Colorado newspapers. commentator. editorial opinion, "Colorado Speaks." fore joining the KLZ staff last summer.

CBS Affiliate - 560 KC.

AFFILIATED IN MANAGEMENT WITH OKLAHOMA PUBLISHING COMPANY AND WKY, OKLAHOMA CITY REPRESENTED NATIONALLY BY THE KATZ AGENCY