NOVEMBER 17, 1947 PRICE 20 CENTS AT LAST One /ea.0 vad 4 gmwCae4 ave4.4 7Z&4ieta#zdaoCØizde&ea FOR THE WHOLE STORY TURN TO PAGES 36 & 37 KMBC KFRM of Kansas City for Kansas Farm Coverage FREE & PETERS, INC. oe-) STAR ATHLETE AL MIDWEST'S FIRST RADIO SPORTS AUTHORITY AND ... KRRT HAS HIM! COUPPEE His rich all-around athletic experience and background gave "Iron Man" Al Couppee an immedi- ate, tremendous radio audience. Al quarterbacked Iowa U's famous Iron Men team of 1939 NEW KRNT starred on three top Navy Training School grid teams ... was recent Washington Red. SPORTS DIRECTOR skin stalwart , .. a 1942 Golden Gloves champion. Add him to the growing parade Al Couppee knows the game -ALL games. Mention any sport and he's starred in it- amateur, of pro and semipro ... football, basketball, baseball, boxing, swimming, track, hockey. AND - highly Hoopered KRNT personalities. On the air as in athletics Al Couppee is convincing! MEN WHO KNOW SAY: "KRNT and Al Couppee are very fortunate. I've "Al Couppee is so well informed about the fine always considered Al a young man of exceptional points and techniques of all games that he'll give . Al Couppee, one of America's great football ability. Am confident he will do a swell job." his audience accurate, interesting accounts. Will players, certainly should be one of America's best be a pleasure to work with him and say 'he repre sports announcers." EDDIE ANDERSON, Head Football Coach, U. of Iowa sents the Register 8 Tribune station'." HARRY WISMER, ABC Network SE( TAYLOR, Sports Editor, Des Moines Reg. 8 Trib. Sorry -Mr. Timebuyer -No Play-by-Plays Available ... They're Under the Year Around Sponsorship of The New Utica Clothing Company. But, ASK YOUR KATZ MAN about ANOTHER REAL BUY -Al Couppee's 10:15.10:30 P.M. Nightly Sportscast. KRNT KRNT is available with WNAX and WMT as the Mid -states Group. Represented by The Katz Agency. DES MOINES THE REGISTER AND TRIBUNE STATION nfulfillment of its duty to its New England home-town listeners, Yankee gives home -town coverage, day and night, to its own people in their hours of disaster. We cannot detail the "Firsts" and the ingenuity of our staffs in Boston and in our home -town stations, but our own people -our own listeners -know that our truly neighborly, helpful broadcasts were dedicated to their service. Like the home -town doctor, we served sincerely and conscientiously. We served as sympathetic neighbors, not as observers from afar or strangers come to catalog the sufferings in terms of Beats, Scoops and Boasts. We now dedicate our services to supplement the courage and resourcefulness of those areas hit hardest by the fires. ,4cceífecutee e:4 THE YANKEE NETWORK'S 7 «ttdatth« THE YANKEE NETWORK, INC. Member of the Mutual Broadcasting System 21 BROOKLINE AVENUE, BOSTON 15, MASS. Represented Nationally by EDWARD PETRY & CO., INC. Published every Monday, 53rd issue (Year Book Number) published in February by BROADCASTING PUBLICATIONS, INC., 870 National Press Building, Washington 4. D. C. Entered as second class matter March 14, 1933, at Post Office at Washington, D. C., under act of March 3, 1879. Upcoming Business Briefly I Closed Circuit I Nov. 17: Hearing on TV Channel No. 1, FCC LISTERINE SIGNS Lambert Pharmacal Hdqrs., Washington. Co., St. Louis (Listerine) Friday signed con- UPCOMING MONEY GIVEAWAY case be- tract for sponsorship of CBS package show fore FCC may make WARL Arlington, Va., Nov. 18: AAAA Eastern Annual Conference, Abe Burrows. Quarter -hour program sched- show -cause case look like child's play. Station Waldorf- Astoria Hotel, New York. uled to start first week in January. Tentative in Southwest, to which mail privileges have spot may be Saturdays, 7:45 -8 p.m., but been denied on particular giveaway because Nov. 21: AAAA Central Council annual agency, Lambert & Feasley, New York, and Post Office Dept. regards it as out -and -out meeting, Hotel Drake, Chicago. CBS network still conferring on exact time. lottery, may find itself facing FCC revocation -cause proceedings, not milder show hearing. (Other Upcomings on page 100) CO-OP ADDS 10 Ten co -op sponsors added to Meet Me at Parky's, MBS, 9 -9:30 re- Sun., ANENT GIVEAWAYS, FCC apparently p.m., with sponsor list now "about 100," accord- gards them as next big issue. More and more ing to network. complaints being received, notably against are them newly licensed stations which using Bulletins 1948 EXPANSION American Petroleum in to attract audience. Inquiry may result Institute reappoints Sullivan, Stauffer, Colwell rule- making hearing, in which FCC might MEETING of Industry Music Committee, & Bayles, New York, to handle expanded 1948 essay to define type of prize contests that are clearing house for broadcasting and related advertising campaign. viewed as lotteries and therefore illegal. industries in fight against encroachments by AFM, scheduled Nov. 21 -22, at BMB head- HOTTEST TALK in television these days, quarters, New York. Planning Subcommittee JWT NAMES KUHL aside from NBC's forthcoming release of first to report recommendations on overall opera- CAL KUHL, producer of Campbell Soup's network rate structure, are conversations tions. Subcommittees likely to be formed to Club 15 for Ward Wheelock Co., rejoining among newspaper -owned TV operations, exist- handle various inter -industry problems. J. Walter Thompson Co., Hollywood, as vice ing and upcoming, for network of their own. president. Will promote Kraft Music Hall, Spearheading these explorations are New York PHILCO Corp. informed Federal Trade Com- relieving Ezrah McIntosh who returns to New News and Chicago Tribune, related McCor- mission Friday it would put immediate end York for executive assignment in radio de- mick- Patterson enterprises. Among other news- to "Sell 'N Win" campaign, which FTC claimed partment. paper -owned TV operations to whom matter was designed to induce sales personnel of has been broached (but with no determination) independent dealers to push Philco line to JOHN E. O'BRIEN, formerly with Ted Bates are Detroit News (WWJ -TV), Scripps -How- exclusion of others. As result, FTC closed two - Inc., has joined Ruthrauff & Ryan, New York, (Continued on page 110) week -old case without prejudice. as account executive. NAB Board Heeds Demand to Soften Code DRASTIC action to adjust NAB Standards Basic objections centered around time limi- code to summer to permit redrafting and con- of Practice to practical operating problems tations in proposed code adopted by board at vention discussion was then advanced. of most stations appeared imminent as NAB Atlantic City convention in September. Prac- Sitting with board in code discussions were Board of Directors argued until midnight at tically all board members reported demand Harold Fair, NAB program department di- Friday meeting in Washington (see earlier in their districts for relaxing of time provi- rector; Ben Miller, assistant director; Merle board story page 15). sions. Jones, WCCO Minneapolis, chairman of pro- Final decision was expected Saturday as Informal opinion among many board mem- gram executive committee in charge of stand- board members, confronted by overwhelming bers was that setting of Feb. 1 as date for ards; Robert D. Swezey, MBS vice president industry demand for easing of code provi- actual operation of standards was premature. and general manager, chairman of committee sions, were unable to reach agreement after Though many months of careful preparation which drafted original standards; Ted Cott, morning, afternoon and late night debate. had gone into document submitted at Atlantic WNEW New York, chairman of special in- Board was not through with commercial City, it was conceded many provisions were dependents' committee which drew up own section Friday night but had tentatively ap- not realistic and that industry would not go code. proved many specific changes. along with that version. Morning debate was devoted to report of So heated was directors' debate that post- Several plans were submitted to abandon station reaction compiled by special board re-. ponement of effective date from Feb. 1, 1948 standards in favor of creed stating in general view committee (see separate story, page 110). until at least June 1 was considered certain. terms responsibilities of station operators. In afternoon individual board members each Best guess was that board would turn stan- These creeds were seriously discussed. Main spoke from five to ten minutes on reaction in dards back to drafting committee for rewrit- argument in their their districts. Without exception, they reported ing. behalf was that proposed standards deprived station owners of right many of their stations demanding softening of Board debate indicated it did not care to commercial provisions, or other portions, promulgate standards without to decide how best to serve public interest giving industry as they interpret laws and FCC rules. though general sentiment in favor of some chance to vote, feeling code that would be sort of code was indicated. ignored would be worse than no code at all. Tentative agreement indicated on proposal This discussion convinced many directors to cut out overall three -minute commercial Either industry referendum or vote at May that original Feb. 1 date was completely out 17 convention in Los Angeles was anticipated. limit in 15- minute programs, heart of docu- of question. Tipoff on extent directors had backed down ment. In its place board preferred three min- Though directors' utes plus station break announcement, with comments and exchanges from tough Atlantic City code was found in occasionally wandered off original no limit on length of such announcement. agenda fact that even some staunch advocates of that limits, . President Justin Miller gave every version were clipping its wings at every op- Changes in day -night single -program com- member and advisor full chance to submit portunity.