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Guidelines for Using the Nordic Swan Ecolabel on Products and Services

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Guidelines for Using the Nordic Swan Ecolabel on Products and Services Guidelines for using the Nordic Swan Ecolabel on products and services VERSION 1.0 / JUNE 2017 WAN E S CO IC L Welcome D A B These guidelines have been created to efforts, you also get an effective marketing R illustrate the basic rules on how to use the tool which enjoys high credibility and E Nordic Swan Ecolabel on product packaging, recognition, and helps you position your O L for services and on printed matters. product or service to consumers N and professional buyers. As a licensee or brand owner you have gone through great efforts to obtain a Nordic Note! Nordic Swan Ecolabel in Swan licence for your product or service. marketing materials This guideline does not provide rules for use By using the Nordic Swan Ecolabel actively of the Nordic Swan Ecolabel in promotion on your product or service, you not only materials such as advertisements, brochures, get an official proof of your environmental displays, exhibitions, etc. We are always happy to help you, if you have questions. Please contact your local marketing department. See the contact information on page 3. 2 In November 1989, the Nordic Council of Ministers adopted a measure to implement an official voluntary ecolabelling scheme, the Nordic Swan Ecolabel. The organizations listed below administer the Nordic Swan Ecolabel on assignment of their national governments. Need help? If you have questions or need help, please contact your local ecolabelling organisation or visit their homepage: Ecolabelling Denmark, Ecolabel Finland, Ecolabelling Iceland, Ecolabelling Norway Ecolabelling Sweden AB Danish Standards Foundation Motiva Services Oy Umhverfisstofnun NO-0255 Oslo SE-100 64 Stockholm DK-2150 Nordhavn FI-00101 Helsinki IS-108 Reykjavík Tel.: +47 24 14 46 00 Tel.: +46 8 55 55 24 00 Tel.: +45 72 300 450 Tel.: +358 9 6122 5000 Tel.: +354 591 2000 [email protected] [email protected] [email protected] [email protected] [email protected] www.svanemerket.no www.svanen.se www.ecolabel.dk www.joutsenmerkki.fi www.ust.is 3 List of content 1.0 Introduction 2.0 Use of the Nordic Swan Ecolabel mark 1.1 Important steps to correct use 6 2.1 Basic guidelines 2.2 Use on products and packaging 2.3 Use of mark for services Composition and hierarchy 10 Placement options 17 Clear communication 23 1.2 Disclaimer 7 Language versions 11 Examples 18 Examples of service marks 24 Responsibilities 7 Placement of licence no/subtext 12 Products with no outer packaging 19 Placement of mark on website 25 Incorrect use of the mark 7 Small size mark 13 Secondary packaging 20 Checklist 26 Colours 14 Checklist 21 2.4 Use on printed matter Incorrect use of mark 15 Printed matter 28 4 1.0 Introduction This chapter explains the most important things you need to know before using the Nordic Swan Ecolabel • Important steps to get started • Disclaimer, responsibilities and misuse 5 1.0 Introduction 1.1 Important steps to correct use of the Nordic Swan Ecolabel 1 2 3 4 Get the Nordic Swan Get your eight-digit product or Place mark and licence number Check that use of the mark is in Ecolabel mark artwork files marketing licence number on your product or website compliance with the guidelines As a licensee with an active license for the Each Swan Ecolabel licence is assigned Follow the rules in this guideline when you Use the checklist in chapter 2 to ensure that Nordic Swan Ecolabel you will get access an eight-digit licence number. The licence place the Nordic Swan Ecolabel on your the artwork complies with guidelines. to download the Nordic Swan Ecolabel in number shall be shown together with product packaging - or when you place the various file formats. the Nordic Swan Ecolabel when used on Nordic Swan Ecolabel on your website as a If in doubt: a product or on a website of a service service provider. Send the final artwork for the product If you are in doubt whether you have the provider. packaging (label, primary packaging, most recent version of the mark, please Note! secondary packaging) or link to your contact customer service at your local Remember to check the criteria document website to your local ecolabelling officer ecolabelling organisation by email – or go for your specific product group to see if who is responsible for managing your to their website. See the contact there are special requirements on the licence or application. information on page 3. subtext and use of the mark. Do you have a licence to use the mark? Share this guideline! Do not use the mark if your licence Only companies with a valid licence for Share these guidelines with your design has expired! the Nordic Swan Ecolabel can use the mark agency to ensure correct use. The right to use the Nordic Swan Ecolabel the relationsship between the licensee – and only on their ecolabelled products ceases at the end of the licence period, and the ecolabelling organization ends in or services. when the licence becomes invalid or when any other way. 6 1.0 Introduction 1.2 Disclaimer, responsibilities and misuse information Disclaimer Responsibilities Misuse of the Nordic Swan Ecolabel These guidelines have been developed by: The Licensee is solely responsible for the product labelling, packaging and In case of misuse of the Nordic Swan Nordic Ecolabelling, information. Ecolabel, the following steps will be taken Box 38114, SE-100 64 Stockholm, Sweden Also, it is the responsibility of the licensee by the local ecolabelling organisation in the Tel.: +46 8 55 55 24 00 to ensure that the product packaging or country where the misuse has taken place. [email protected] labelling comply with national standards www.nordic-ecolabel.org and legislation. • The misuse will be reported and logged into a register. Intellectual property rights: Nordic Ecolabelling or the local ecolabelling The Licensee is responsible for ensuring • The company misusing the Nordic Swan The Nordic Swan Ecolabel name and mark is intellectual organisation grants permission to use the correct use of the Nordic Swan Ecolabel, Ecolabel will be contacted – to investigate property belonging to the Nordic Ecolabelling Nordic Swan Ecolabel on products and ser- and for ensuring that subtext and licence the misuse. organisations.. vices for licensees that have a valid licence. number is accurate. • Corrective actions will be required Only organisations that have obtained a licence for the within a time frame. The time frame Nordic Swan Ecolabel are allowed to display the Nordic The right to use the Nordic Swan Ecolabel on Nordic Ecolabelling does not take will depend on the type of misuse, the Swan Ecolabel on their products and services. products and services is only granted for the responsibility for any other marks or media/channel, and on the severity Organisations without a license can only use the mark products and services listed in the licence claims on the product or service. of the misuse. on printed matter – if the printed matter is Nordic Swan ecolabelled. certificate. Use of the Nordic Swan Ecolabel • Follow-up actions will be conducted to on products and services not listed in the ensure that the misuse has stopped or Products inspected by Nordic Ecolabelling to be included as a raw material in a Nordic Swan ecolabelled product, licence certificate is not allowed. been corrected. but which are not in themselves Nordic Swan ecolabelled, are not entitled to carry the Nordic Swan ecolabel. Nordic Ecolabelling reserves the right to For more information please see section Unauthorised use of the mark is prohibited and will be change the guideline. All licensees and 2.7 in Regulations for the Nordic Ecolabelling treated as an infringement of intellectual property rights. holders of registrations will be informed of products. of such a change in writing. 7 2.0 Use of the Nordic Swan Ecolabel This chapter and its sections explain the basic rules and guidelines for using the Nordic Swan Ecolabel mark on products and services - and on printed matters. 8 2.1. Basic rules This section explains the basic rules when using the Nordic Swan Ecolabel • Components and hierarchy • Language versions • Placement of licence number and subtext • Mark colours • Don'ts 9 2. Use of the Nordic Swan Ecolabel 2.1 Basic rules The components & hierachy of the Nordic Swan Ecolabel The Nordic Swan Ecolabel mark consists of three components: WAN E S CO 1. The Nordic Swan symbol with IC L uppercase text D A 2. The descriptive subtext *) B R 3. The product's licence number E O L The uppercase text NORDIC SWAN N 1) Nordic Swan Ecolabel symbol ECOLABEL follows the curved outline on with uppercase text top of the Nordic Swan symbol. The licence number is placed below the Nordic Swan Ecolabel mark. *) Descriptive subtext is only obligatory for services and a few product groups. Rules are stipulated in the Subtext 2) Descriptive subtext *) relevant criteria document. 1234 5678 3) Eight-digit licence number Both subtext and licence number shall use the Helvetica Neue Medium typeface. (Helvetica Neue Ltd Std) 10 2. Use of the Nordic Swan Ecolabel 2.1 Basic rules Language versions of the International Sweden Norway Nordic Swan Ecolabel The Nordic Swan Ecolabel can be used in six WAN E ENMÄR EMER different language versions: S CO N K AN KE A E V T IC L V T S D A S B R E International version: O L The English version of the mark can be used N across all Nordic markets or in countries outside the Nordic. National versions: Swedish Norwegian Icelandic Danish Finnish Iceland Denmark Finland NSMER EMÆR ISTÖM A KI AN KE R ER V Đ V T Ä K S S P M K I Y M IL KT JÖMÄR 11 2.
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