ESSAYS ON ALMOST COMMON VALUE AUCTIONS
DISSERTATION
Presented in Partial Ful…llment of the Requirements for the Degree Doctor of Philosophy in the
Graduate School of The Ohio State University
By
Susan L. Rose, M.A.
*****
The Ohio State University
2006
Dissertation Committee: Approved by
John H. Kagel, Adviser Dan Levin Adviser Lixin Ye Graduate Program in Economics c Copyright by
Susan L. Rose
2006 ABSTRACT
In a common value auction, the value of the object for sale is the same to all bidders. In an almost common value auction, one bidder, the advantaged bidder, values the object slightly more than the other, regular bidders. With only two bidders, a slight advantage is predicted to have an explosive e¤ect on the outcome and revenue of an auction. The advantaged bidder always wins and revenue decreases dramatically relative to the pure common value auction. Ascending auctions, which reduce to two bidders, are thought to be particularly vulnerable to the explosive e¤ect, which may discourage entry. My dissertation investigates the explosive e¤ect in experimental
English clock auctions.
The …rst essay, “An Experimental Investigation of the Explosive E¤ect in
Almost Common Value Auctions,” uses a two-bidder wallet game to test these pre- dictions. I …nd the e¤ect of an advantage to be proportional, not explosive, con…rming past studies. I develop a behavioral model that predicts the proportional e¤ect and test it against the data. The model has two types of bidders: naïve and sophisticated.
Naïve bidders use a rule of thumb bidding function while sophisticated bidders are fully rational and account for the probability that a rival is naïve or sophisticated when best responding. I was able to classify subjects as naïve or sophisticated, and those classi…ed as sophisticated do have a better understanding of the game. However,
ii all subjects su¤ered from the winner’s curse, which may have masked the explosive e¤ect and been exacerbated by the structure of the wallet game.
The second essay, “Bidding in Almost Common Value Auctions: An Experi- ment,”moves the analysis to a four bidder auction to directly test the entry predic- tions. I used a more intuitive common value structure and controlled for the winner’s curse by using subjects with prior experience in common value auctions. I found that although subjects did not su¤er from the winner’s curse, there is no evidence of an explosive e¤ect. Advantaged bidders won no more auctions than predicted by chance.
Entry and auction revenue were una¤ected by the presence of advantaged bidders.
iii To my parents
iv ACKNOWLEDGMENTS
I could not have completed this work without the encouragement and support of many people, particularly my committee members. I am forever indebted to John
Kagel for his guidance and his moral and …nancial support. I am grateful to Dan
Levin for his enthusiastic encouragement, support and suggestions. I thank Lixin Ye for his advice and comments.
I would also like to thank John Ham, Stephen Cosslett and Ji Tao for their pa- tient discussions of econometrics. I thank Johanna Goertz for the use of her data, and Mashiur Rahman for his programming skills. Finally, I’d like to thank Mark
Owens, Kirill Chernomaz, Serkan Ozbeklik, Hankyoung Sung and Asen Ivanov for their comments, moral support and help testing software.
v VITA
May 22, 1969 ...... Born - Roseau, Minnesota
2001 ...... B.A. Business Economics, Moorhead State University 2002 ...... M.A. Economics, The Ohio State Uni- versity 2002-Present ...... Graduate Teaching and Research Asso- ciate, The Ohio State University
FIELDS OF STUDY
Major Field: Economics
Studies in: Industrial Organization Experimental and Behavioral Economics
vi TABLE OF CONTENTS
Page
Abstract...... ii
Dedication...... iv
Acknowledgments...... v
Vita...... vi
ListofTables...... ix
ListofFigures ...... xi
Chapters:
1. INTRODUCTION ...... 1
2. AN EXPERIMENTAL INVESTIGATION OF THE EXPLOSIVE EF- FECT IN ALMOST COMMON VALUE AUCTIONS ...... 4
2.1 Introduction ...... 4 2.2 TheWalletGame...... 7 2.3 Summary of the Avery & Kagel Paper ...... 8 2.4 TheModel ...... 9 2.4.1 The Symmetric Auction ...... 10 2.4.2 The Asymmetric Auction ...... 14 2.5 Experimental Design ...... 23 2.6 Experimental Hypotheses ...... 25 2.7 Experimental Results ...... 27 2.8 Summary and Conclusions ...... 46
vii 3. BIDDING IN ALMOST COMMON VALUE AUCTIONS:AN EXPERI- MENT...... 49
3.1 Introduction ...... 49 3.2 Theoretical Considerations ...... 52 3.2.1 Pure Common Value Auctions ...... 52 3.2.2 Almost Common Value Auctions ...... 54 3.3 Experimental Design ...... 56 3.3.1 General Design ...... 56 3.3.2 Experimental Procedures ...... 58 3.4 Results ...... 59 3.5 Summary and Conclusions ...... 65
Appendices:
A. PROOF OF PROPOSITION 1 ...... 69
B. PROOF OF PROPOSITION 2 ...... 72
C. INSTRUCTIONS FOR TWO PLAYER AUCTIONS ...... 76
C.1 INSTRUCTIONS -SYMMETRIC ...... 76 C.2 INSTRUCTIONS-ASYMMETRIC ...... 79
D. INSTRUCTIONS FOR THE FOUR PLAYER AUCTIONS ...... 83
Bibliography ...... 87
viii LIST OF TABLES
Table Page
2.1 Summary of Experimental Sessions ...... 23
2.2 Test of Nash and Expected Value Models in the Symmetric Auctions 29
2.3 Estimates for the Asymmetric Auctions ...... 29
2.4 Comparison of Bidding in the Symmetric Auctions with Regular Bid- ders in the Asymmetric Auctions ...... 30
2.5 Comparison of Sealed Bid and English Clock Mechanism ...... 32
2.6 Means of the Clustering Variables ...... 36
2.7 Criteria for Classifying Subjects in the Asymmetric Auctions . . . . . 38
2.8 Symmetric Auctions by Type ...... 40
2.9 Sophisticated Players of Symmetric Auctions over Regions I & III . . 40
2.10 Compare Actual to Predicted Percentages Won by Region ...... 41
2.11 Asymmetric Auctions with Classi…cation Dummies ...... 42
2.12 Asymmetric Auctions with Advantage Dummy by Type ...... 44
2.13 Compare Actual to Predicted Percentgaes Won By Region ...... 44
2.14 Compare Bidding in Symmetric and Asymmetric Auctions by Classi- …cation...... 45
ix 3.1 First Price Auctions (standard error of the mean in parentheses) . . . 60
3.2 Pure Common Value English Auctions ...... 62
3.3 Bidding in Almost Common Value Auctions ...... 63
3.4 Predictions of Behavioral Bidding Model for Almost Common Value Auctions...... 65
x LIST OF FIGURES
Figure Page
2.1 Sophisticated Best Responses to Naive Bidding Function ...... 12
2.2 Sophisticated Player’sBest Response to an Opponent of Unknown Type 15
2.3 Sophisticated Regular versus Naive Advantaged ...... 18
2.4 Sophisticated Advantaged versus Naive Regular ...... 20
xi CHAPTER 1
INTRODUCTION
The use of auctions to sell publicly owned resources (such as spectrum rights) is growing. Understanding how auctions work both theoretically and practically is crucial to the proper design of such auctions.
Many resources being sold through auctions(…shing, mineral or spectrum rights) can be modeled using a common value auction. In a common value auction, the value of the object for sale is the same to all the bidders, but the bidders are uncertain of the exact value. For example, when companies bid on an oil lease, they don’tknow exactly how much oil is under the ground. Instead, the conduct geological surveys to estimate the amount of oil beneath the ground and bid based on their estimate.
The standard common value auction model assumes that all the bidders involved are symmetric. An almost common value auction relaxes this assumption slightly.
One of the bidders (the advantaged bidder) places a slightly higher value on the object than the other regular bidders. In the oil lease example, one of the bidders may have a lower cost structure than its competitors. This di¤erence represents a private value advantage. Bikhchandani (1988) has shown that when there are only two bidders present, even a small epsilon advantage causes an explosive e¤ect on the outcome
1 and revenue of an auction. The advantaged bidder always wins and seller revenue is dramatically decreased.
The intuition behind this result is clear. In a pure common value auction with two bidders, if a tie occurs each party is indi¤erent between paying their own bid and winning the object, and losing the object. Such indi¤erence is impossible in the almost common value case. If such a tie occurs, the advantaged bidder prefers to increase her bid to insure winning, while the regular bidder prefers to lower his bid and lose the object.
It is not unlikely that one bidder may have a known private value advantage.
Even in auctions with more than two bidders, the private value advantage may have a serious impact on an auction. The existence of private value advantages have been blamed for the less than anticipated revenue raised by the Los Angeles PCS license auction1, and for the seemingly low takeover price in the Glaxo-Wellcome merger2.
Klemperer (1998) raises serious concerns about the use of ascending auctions in cases where a private value advantage exists. First, a known advantage may cause other bidders to not participate in an auction, thus reducing competition and driving prices down. Second, ascending auctions always reduce to just two bidders, the case in which the explosive e¤ect occurs.
Avery and Kagel (1997) tested the explosive e¤ect in an experiment using a two bidder wallet game. They found the e¤ect of the advantage to be proportional, not explosive. The …rst essay of this dissertation presents and tests a model that explains the proportional e¤ect. In the model, there are two types of players: naive and
1 Paci…c Telephone was widely believed to have had a private value advantage due to their famil- iarity with the region and their existing customer database. See Klemperer (1998) page 760. 2 See Klemperer (1998) page 763.
2 sophisticated. Naive players use a rule of thumb bidding function and bid the their signal plus the unconditional expected value of their opponent’ssignal. They ignore the adverse selection e¤ect inherent in winning in a common value auction. The sophisticated players are the standard Bayesian rational agents of economic theory who adjust their behavior to re‡ect the proportions of naive and sophisticated players in the population. The model was tested in an experiment using the wallet game. I was able to classify the players into naive and sophisticated groups. I found that the two groups did use di¤erent bid functions in the symmetric and asymmetric auctions.
However, neither group matched the predicted bid functions for their type.
The second essay examines the e¤ects of an advantaged player when there are more than two bidders in an auction. This paper directly addresses the concerns raised by
Klemperer, regarding the use of ascending auctions. In addition, the nature of the common value is changed from the wallet game to a more natural approach which uses a random variable as the common value. I used subjects that were experienced in similar auctions and had already overcome the winner’s curse. Despite this, I found no explosive e¤ect. Advantaged bidders won no more auctions than predicted by chance alone. These results suggest that common value auctions may be more robust to small asymmetries in practice than the theory suggests.
3 CHAPTER 2
AN EXPERIMENTAL INVESTIGATION OF THE EXPLOSIVE EFFECT IN ALMOST COMMON VALUE AUCTIONS
2.1 Introduction
In a common value auction, the value of the object for sale is the same to all bidders. The typical example is an oil lease, where the amount of oil under the ground is the same regardless of who wins the lease. In an almost common value auction, one of the bidders is advantaged and values the object slightly more than the other regular bidders. In the oil lease example, one bidder may have developed a new, lower cost drilling method, giving that bidder a cost advantage. If this advantage is very small, it is not obvious that it will have an impact on the outcome or revenue generated by the auction as the advantaged bidder does not necessarily have the highest estimate
(signal) of the object’svalue. But, in a startling result, Bihkchandani (1988) showed that in a two-bidder second-price auction even a very small epsilon advantage has an explosive e¤ect on the allocation and revenue of an auction. The bidder with the advantage always wins and seller revenue is dramatically reduced.
The possibility that one bidder (often with a known identity) may have an ad- vantage over other bidders is not an unlikely scenario and these theoretical results
4 may have important implications for auction design. For example, Klemperer (1998) raises serious concerns about the use of ascending auctions for common value items since ascending auctions always reduce to two players in the end. Thus, the slightly advantaged bidder will always win, deterring the regular bidders from even entering when participation is (even slightly) costly. His concerns are supported by anecdotal evidence such as the lower than expected revenue in the Los Angeles PCS license.
Paci…c Telephone is widely believed to have had an advantage due to its customer database and familiarity with the region. However, Avery & Kagel (1997), AK from now on, conducted an experiment on almost common value auctions with a sealed bid mechanism and found the e¤ect of the advantage to be proportional, not explosive.
The subjects in the AK study fell prey to the winner’scurse even in the pure common value auctions. Speci…cally, they appeared to be employing a rule of thumb bidding function equivalent to bidding the unconditional expected value of the item without accounting for the adverse selection e¤ect inherent in winning. Given that subjects failed to follow Nash equilibrium bidding in the symmetric game, perhaps it is not too surprising that the explosive e¤ect failed to materialize in the "almost" common value game.
This paper has two main objectives: the …rst is to present a behavioral model of the two-bidder almost common value auction. Bidders may be one of two types; naive or sophisticated, with each type representing a di¤erent level of rationality. In the model, the e¤ect of a small advantage is proportional, not explosive. The second objective is to move the analysis to an English clock auction.
The AK study documented deviation from the Nash equilibrium predictions by the bidders. My …rst objective is motivated by a desire to explain the deviations. I
5 test the model with an experiment designed to allow me to identify the percentages of naive and sophisticated players in the study. The second objective is motivated by the desire to address Klemperer’sconcerns regarding ascending auctions and the observation that behavior in ascending auctions is typically much closer to equilibrium outcomes than in corresponding sealed bid auctions.3
The use of auctions to sell publicly owned resources, such as spectrum rights, is growing. Spectrum auctions have raised billions of dollars worldwide, with some auctions, such as the British 3G auctions, far exceeding expectations and others, such as the Swiss UMTS Spectrum auctions, falling far short of expectations. (See
Binmore & Klemperer, 2002 and Wolfstetter, 2001) Understanding the role that small asymmetries play in common value auctions has important mechanism design implications. Sorting out which bidders have an advantage, and determining the size of an advantage present in an auction is very di¢ cult when using real-world data.
This makes the problem ideal for a laboratory study where these variables can be controlled. I am unaware of any studies prior to this one that use an English clock auction to study this issue.
The structure of this chapter is as follows: Sections 1.2 and 1.3 explain the wallet game and summarize the AK …ndings. Section 1.4 presents our model. Section 1.5 explains the experimental design I used, while Section 1.6 describes the experimental hypotheses. I report the results in Section 1.7 and Section 1.8 concludes.
3 See the survey in Kagel and Levin’s"Common Value Auctions and the Winner’sCurse," Prince- ton University Press, 2002
6 2.2 The Wallet Game
The wallet game is a pure common value auction where each of two players ob- serves an independent random variable. Player 1 observes X and Player 2 observes
Y: The two players then bid in a second-price auction for an object with value V , where V = X + Y . The unique, symmetric Nash equilibrium predicts that players bid twice their value.4 The Nash equilibria of the wallet game, like all second-price auctions, rests on the willingness to pay argument. Players bid so that, in the event of a tie they are indi¤erent between winning and paying their own bid and losing the auction. In equilibrium, the winning bidder never makes negative pro…ts.
In the almost common value version of the wallet game, one of the bidders has a private value advantage of K, where K is some positive number. The object is worth
V = X + Y + K to the advantaged bidder, and worth V = X + Y to the regular bidder. There is no bid price at which both players are content to tie. The regular bidder knows that the advantaged bidder values the object slightly more, and since a tie implies that the advantaged bidder is unwilling to pay any more the regular bidder must be losing money at that bid price. This creates an adverse selection problem for the regular bidder who thus wants to break the tie by lowering his bid.
In contrast, the advantaged bidder, knowing that the regular bidder is not willing to pay the tieing bid, wants to break the tie by raising her bid. It is this that leads to the explosive e¤ect demonstrated by Bihkchandani. The Nash equilibrium predicts
4 The wallet game has an in…nite number of asymmetric equilibria (such as bully-sucker). See Milgrom (1981) for details regarding equilibria in common value second-price auctions.
7 that the advantaged bidder will win the auction, and that the regular bidder will bid
much lower than in the pure, symmetric common value version of the wallet game.5
2.3 Summary of the Avery & Kagel Paper
AK used the wallet game as the basis for their experiment with a sealed-bid
second-price auction. X and Y were distributed independently and uniformly over
the range [1; 4]. They used two treatments. In the symmetric case, K was set to
zero for both players. In the asymmetric case, K was set to 1 for one of the bidders.
Along with the Nash equilibrium predictions, AK also tested a behavioral model that may best be called the expected value model of bidding. For the symmetric case, this model predicts that players will bid their expected value given their signal. In the asymmetric auctions the expected value model predicts that advantaged players simply add the advantage to their bid. The bid function of the regular player in the asymmetric case remains unchanged relative to the symmetric case.
AK found that the expected value model provides a better …t of the data in both the symmetric and asymmetric cases than the Nash equilibrium predictions. The e¤ect of the advantage on winning and revenue was proportional instead of explosive.
The expected value model, however, does not fully explain the data. It is clear from the data that there is a great deal of heterogeneity among the players and AK found evidence to suggest that some of the players were best responding, as in Nash theory and in contrast to the expected value model.
5 See Klemperer (1998) and Avery & Kagel (1997) for a more complete discussion of this equilib- rium in the wallet game.
8 In the next section I present a model that explicitly accounts for the heterogene-
ity of the players and allows me to further explore the possibility that players best
respond.
2.4 The Model
The AK study documented the players deviations from the theoretical predictions,
and showed that the explosive e¤ect does not occur if all players use a naive expected
value bidding function. In addition, their results provide an example of heterogeneity
among experimental subjects. Failure to achieve Nash equilibrium and heterogene-
ity among subjects are well documented phenomena in the experimental economics
literature and have spurred e¤orts to develop models that account for heterogeneity
through di¤ering levels of sophistication.6 Stahl (1993) models heterogeneity as a
hierarchy of ever increasing levels of intelligence. At the bottom are unintelligent
players that blindly follow a single …xed strategy, while at the very top are the stan-
dard, fully rational Bayesian agents with an in…nite number of types in between.
Although there are likely to be many player types in the population, I focus on the
two extremes, which I call naive and sophisticated. I then consider how allowing
these two types changes the behavioral predictions.
The wallet game is used as the basis of the model. X and Y are drawn iid from a uniform distribution on [0; 1]. Let X be the signal received by the sophisticated player and Y be the signal received by the naive player. The value of the wallet is
V = X + Y . Naive type players ignore the inference of information contained in the
1 event of winning. Thus, they always use a ‘naive’form of bidding, BN (Y ) = 2 + Y .
6 For a survey of examples, see Camerer, 2003 Chapter 5.
9 This is the player’ssignal, Y; plus the unconditional expected value of the opponent’s signal. I chose this bid function for the naive player for two reasons. First, it is a reasonable rule of thumb. The naive player simply fails to take the next logical step and consider what winning implies for the value of the opponent’s signal. Second, this bid function is supported by past experiments and thus seems a reasonable bid function to expect players to use. The sophisticated type player is the standard,
Bayesian rational agent. The sophisticated player adjusts her behavior to account for the possibility that her opponent is naive. How the behavior adjusts depends on the probability of facing a naive or sophisticated rival, and thus on the proportion of naive and sophisticated types in the population. This proportion is captured by the parameter [0; 1]. There are naive types and (1 ) sophisticated types in the 2 population. I model behavior from the point of view of the sophisticated player, as a naive player is ‘hard wired’to bid BN (Y ), and consider how behavior changes with respect to :
2.4.1 The Symmetric Auction
First, I calculate the best response bid function of the sophisticated player when she knows her opponent is naive ( = 1.) The naive player’s bid function is
1 BN (Y ) = 2 + Y . The sophisticated player conditions her bid on winning, and considers her opponent’s bid function. With a bid of B, the sophisticated player
1 1 wins whenever BN (Y ) = + Y B, or Y B . Thus, the sophisticated player 2 2 who observes X = x solves:
B 1 2 1 Max [(x + t) ( + t)]dt (2.1) B 2 Z0
10 Di¤erentiating with respect to B yields,
1 1 1 1 1 [x + (B )] [ + (B )] = x 0; as x (2.2) 2 2 2 2 Q Q 2
3 1 I know that when Y = 1, BN (Y ) = . If X then the expected value of 2 2 the wallet to the sophisticated player is greater than the naïve type player’s bid:
V = X + Y Y + 1 . The sophisticated player earns a positive pro…t of X 1 . 2 2 Therefore, when the sophisticated player receives a signal X [ 1 ; 1] she bids to ensure 2 2 she wins using the following bid function:
3 1 Bs(X) = if X (2.3) 2 2 Conversely, when the sophisticated player receives a signal X [0; 1 ), her 2 2 expected value of the wallet is less than the naive player’s bid. The naive player’s behavior creates a winner’scurse problem for the sophisticated player in this range.
The sophisticated player does not want to win for such signals, and bids low enough to be sure she loses. Therefore,
1 Bs(X) = X if X < 2 (2.4) The sophisticated player switches between wanting to lose and wanting to win when her expected pro…t switches from negative to positive.
When the sophisticated player knows that her opponent is also sophisticated ( =
0), she uses the symmetric Nash bid function BS(X) = 2X. The naive player’sbid function and the sophisticated player’s best responses to players of known type are shown in Figure 2.1.
11 Figure 2.1: Sophisticated Best Responses to Naive Bidding Function
1 I now present the equilibrium of the game when (0; 1) and I let = . 2
Proposition 1 The unique symmetric equilibrium is given by7:
1 2X if x 4 1 1 1 1 1 1 1 2X + 1 [ 2 ] (1 2X) 1 if 4 < X 2 BS(X) = 8 1 1 1 1 1 3 (2.5) 2X [ ] (2X 1) if X < > 1 1 2 1 2 4 < 2 X if 3 X 1 4 > 7 As mentioned before,:> I do not discuss the equilibrium bid function of the naive player since the 1 naive player is hard-wired to bid B(Y ) = 2 + Y:
12 and illustrated in Figure 2.2.
Proof. See Appendix A
1 First note that: BS( 2 ) = 1; the lim BS0 (X) = lim BS0 (X) = 0;and the 1