DOCSLIB.ORG

Marketing Plan Project Greensboro Swarm

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
Marketing Plan Project Greensboro Swarm Marketing Plan Project Greensboro Swarm Michael Richardson / Andrew Gosselin Executive Summary The Greensboro Swarm are still in their infancy as the NBA Developmental League affiliate of the Charlotte Hornets. The Swarm face unique challenges such as inconvenient game times for fans, lack of roster continuity, and lack of tv time. They also face threats from cheap family shows in the same region as well elite college basketball programs. However we believe that passion for college basketball that runs so deep in North Carolina can be leveraged by the Swarm. In this Marketing Plan we’ll take a look at how exactly the Swarm can strategically garner attention, ticket sales, and acceptance into the Greensboro community over this coming year. Table of Contents Introduction / Mission Statement………………………………………………………………………..4 Background / Situational Analysis……………………………………………………………………....5 Internal Analysis………………………………………………………………………………………..6/7 Weaknesses………………………………………………………………………………………………7 External Environmental Analysis…………………………………………………….……………….8/9 Product Portfolio and Description……………………………………………………………………..10 Competitive Analysis…………………………………………………………………………………....11 Customer Analysis……………………………………………………………………..……………12/13 Target Market……………………………...…………………………………………………………….14 Marketing Goals / Marketing Strategy………………………………………………………………...15 Marketing Strategy / Marketing Tactics……………………………………………………………….16 Marketing Tactics……………………….…………………………………………………..……….17/18 Gantt Chart / Budget / Evaluation…..………………………………………………………………....19 Sources…………………………………………………………………………………………………..20 Introduction The Greensboro Swarm is an NBA Development league or D league basketball team in the Greensboro, NC area. They are the newest member of the Development League having their first season a year ago during the 2015-2016 season. The Swarm is intended to develop talented basketball players who have a contract with the Charlotte Hornets that are not quite skilled enough to currently play with the NBA affiliate Charlotte Hornets. As discussed a bit later in the marketing plan, the NBA Development league has been growing at an incredible rate. The Development League was created during the 2000-2001 basketball season. Originally there were only 8 teams which served as an opportunity for NBA teams to send some promising prospects that were not skilled or seasoned enough to help out their NBA affiliated teams. Early on with the D-League two or three NBA teams would all have the same D-League affiliate creating a rather interesting dynamic between players having to learn to play together at the D-League level only to compete against one another if they got called up to their respective NBA teams. Many NBA teams began to see a benefit and a luxury to having their own D-League affiliate and so the number of development teams began to increase slowly but surely and that trend is even still continuing today. After just 16 seasons, there are now twenty two NBA D-League teams with another five teams that have announced they are interested and have plans to create their own teams. The Greensboro Swarm were one of the many recent teams formed, bringing not only an opportunity for player development within the organization, but also a new sports organization to the Greensboro, NC area which has and will continue to make an impact economically as well as socially to increase interest in the game of basketball within the area. Mission Statement There was no given mission statement identified on the Greensboro Swarm website or identified through the interaction with Mr. Tony Furr who is the director of ticket sales for the Swarm and so we decided to create what we feel would be an entirely realistic and appropriate mission statement for the Swarm. To develop the skills, abilities, and professional growth of contracted players while providing an entertaining and customer oriented environment for community and fans to enjoy. Background Tony Furr, says that he can’t give us specific details about their marketing plan because they are privately owned. However he did say that due to a limited budget the Swarm focus on marketing efforts that are low cost or free for them to put together. Examples he included were carnivals, days in the park, and little league fields. Mr. Furr also explained how they focus much of their limited time and resources associated with marketing on attempting to reach families, particularly those families who include children who participate in youth basketball already. Other than only focusing on families Mr. Furr also explained how college students are also a desired target for marketing for the Greensboro Swarm’s marketing efforts. For both of these target markets the Swarm try to appeal with their strengths of fun, cheap, but quality basketball entertainment that offers a variety of ways in which consumer engagement occurs. Both families, who often have many financial commitments, and college students, who often have extremely limited discretionary funds, both are expected to be more receptive and appreciative of the relatively inexpensive cost of the tickets to view a Swarm game. But outside of just bringing in fans to the ballgames another main focus of the Swarm’s marketing efforts, according to Mr. Furr, is to increase the awareness of Greensboro Swarm within the Greensboro area. Situational Analysis Strengths Opportunities Location, Roster, MJ, Interactive D-League expanding, TV Nature Weaknesses Threats Game times, TV, Roster Direct- Other Family Events, UNCG continuity Basketball. Indirect- College Basketball Internal Analysis Strengths • The location of Greensboro itself be a strength. It is in the top five of population growth among North Carolina Cities and being currently the third largest city in North Carolina as it is there is tremendous ability to pull fans from nearby. As stated in lecture and research approximately 80% of spectators come from a 20 minute radius. For the Greensboro Swarm this should be very much a strength. • It seems those in charge of putting the team together must be well aware of North Carolina's passion for collegiate athletics. With Wake Forest University, University of North Carolina, Duke University, and North Carolina State University all relatively nearby and all major basketball school in the best basketball conference in the country, the Atlantic Coast Conference. It is no coincidence that in creating the team roster so many of the players are former players at the colleges mentioned. For example just now the Swarm can boast about having former NC State basketball standout Cat Barber, former Duke ballplayer Rasheed Sulaimon, and another former NC State guard Ralston Turner. While it is probably unreasonable to assume that those in charge of formulating team roster intentionally seek out former North Carolina college stars, it is reasonable to suggest that if there is a demand at a certain position and one of the most qualified players to fill that position happens to have played at one of the four colleges mentioned prior, that they pursue the North Carolina college player over another potential candidate as it would be a sound business decision. • Another strength is that Michael Jordan owns the team. Not many teams may have an owner as a strength but the Jordan brand has taken on an image and representation of being hip and successful. Just now we are starting to see major colleges such as the University of Michigan and University of North Carolina jump onto the Jordan branding train. Having Mr. Jordan associated with the Greensboro Swarm is certainly a positive for the organization. For example if families know ahead of time that Jordan will be in attendance or maybe even give a talk before or after the game that could be a major drawing point for attendance. In these ways Michael Jordan is certainly a strength for the organization. • The Greensboro Swarm pride themselves on providing an interactive experience for those who make a commitment both financially and through their time spent at Swarm games. The Swarm have various opportunities for interaction and engagement other than just watching the game itself. The Swarm offer opportunities such as a chance to sit on the bench with the players, anthem buddies, court of dreams, and various in game promotions to provide an exciting experience when watching the game that goes far beyond just viewership. Weaknesses • While not every game is inconveniently played, there are several instances where the Swarm may play games starting late morning or early afternoon on weekdays. Having a large percentage of spectators being families who often work during weekday business hours and of course their children who are often involved in traditional schooling which wouldn’t allow them to attend games during late morning or early weekday afternoons. With the target market of families and game start times that occasionally make family attendance difficult, for this reason game times can occasionally be a weakness for the Swarm. • With so many individuals consuming their choice of sport entertainment through television viewership the lack of available channels and options for Swarm fans or potential fans to view the games proves to be a weakness for the Swarm overall viewership and interest in the team. • Roster continuity is an issue not only for the Greensboro Swarm but really for all NBA Developmental League teams. The nature of the “D” league is to develop players to the point where they can contribute positively to their respective NBA affiliates. Because
Load more

Recommended publications
  • UNCF's Fundraiser Moves to Virtual Space
    The Charlotte Post Life! THURSDAY, SEPTEMBER 3, 2020 SECTION B Hornets launch voter initiative for elections By Ashley Mahoney [email protected] FILE PHOTO The Charlotte Hornets are the latest professional sports franchise to unveil a voting initiative. UNCF’s annual Women Who Lead luncheon will take place Sept. 26 with a virtual format. “Swarm the Polls,” announced by Hornets Sports & Entertainment on Sept. 1, is designed to educate people about the importance of voting, how to prop- erly register, and encourage them to vote. Similar to UNCF’s fundraiser the Carolina Panthers’ “Your Vote Counts” initiative, “Swarm The Polls” targets voters in the Carolinas and creates a specific space on the Hornets’ website with voting resources where people can check their reg- istration status, find a polling place, request an ab- moves to virtual space sentee ballot and use links to register. “Swarm the Polls” extends across the Hornets, By Herbert L. White to www.uncf.org/mawwll. Glenda Baskin Glover, inter- Spectrum Center, the G-League Greensboro Swarm [email protected] The event will also include a vir- national president of Alpha Kappa and the Hornets Venom GT, a digital gaming team. tual HaTitude competition to de- Alpha and Beverly Evans Smith, Sports venues like Spectrum Center, Bank of Amer- The Women Who Lead luncheon termine the fiercest headgear. You national president and CEO of ica Stadium and Bojangles’ Coliseum were approved is a virtual affair. must be registered for the lunch- Delta Sigma Theta. as early voting sites due to the COVID-19 pandemic. The annual UNCF fundraiser is eon and go to www.uncf.org/hati- The luncheon has also added a Mecklenburg County voters can cast ballots at any Sept.
    [Show full text]
  • T R E N D S Vol
    T R E N D S VOL. 32, NO. 2, APRIL 2019 eBay invites Greensboro businesses to join Retail Revival elling to the the yearlong program line, eBay had received S world is about to receive coaching in more than 100 ap- get a little easier for online marketing and plications, said Chris certain businesses in ecommerce techniques Librie, who leads the Greensboro and the to make the most of Retail Revival program. surrounding area. selling through eBay. eBay’s CEO an- eBay has named Other cities in the nounced last year that Greensboro as the third program are Halifax, the 23-year-old compa- U.S. city to become Nova Scotia, Canada ny is making changes a partner in its Retail and Wolverhampton, to thrive in a “very Revival program. Retail a city in the West Mid- competitive environ- Revival is designed to lands of England. ment” by attracting help small and medi- The Retail Revival more young shoppers um-sized businesses program is 100 per- and women. CEO hook into the power of cent free to participat- Devin Wenig wants ecommerce and global ing businesses. Nor is to recruit 500 million trade. there any cost to the customers to eBay, up Lansing, Michigan city. Greensboro was from the current 175 and Akron, Ohio were selected, according to Perfecta Visuals photo million. Retail Revival the first two cities in an eBay press release, At the February launch were Michael Wilson, an owner of Greensboro-based Wilson appears to be part of the Retail Revival pro- after reviewing “the Brothers Jewelry on eBay; Brian Bieron, executive director, Global Public Policy, eBay; the strategy.
    [Show full text]
  • This Day in Hornets History
    THIS DAY IN HORNETS HISTORY January 1, 2005 – Emeka Okafor records his 19th straight double-double, the longest double-double streak by a rookie since 12-time NBA All-Star Elvin Hayes registered 60 straight during the 1968-69 season. January 2, 1998 – Glen Rice scores 42 points, including a franchise-record-tying 28 in the second half, in a 99-88 overtime win over Miami. January 3, 1992 – Larry Johnson becomes the first Hornets player to be named NBA Rookie of the Month, winning the award for the month of December. January 3, 2002 – Baron Davis records his third career triple-double in a 114-102 win over Golden State. January 3, 2005 – For the second time in as many months, Emeka Okafor earns the Eastern Conference Rookie of the Month award for the month of December 2004. January 6, 1997 – After being named NBA Player of the Week earlier in the day, Glen Rice scores 39 points to lead the Hornets to a 109-101 win at Golden State. January 7, 1995 – Alonzo Mourning tallies 33 points and 13 rebounds to lead the Hornets to the 200th win in franchise history, a 106-98 triumph over the Boston Celtics at the Hive. January 7, 1998 – David Wesley steals the ball and hits a jumper with 2.2 seconds left to lift the Hornets to a 91-89 win over Portland. January 7, 2002 – P.J. Brown grabs a career-high 22 rebounds in a 94-80 win over Denver. January 8, 1994 – The Hornets beat the Knicks for the second time in six days, erasing a 20-2 first quarter deficit en route to a 102-99 win.
    [Show full text]
  • Greensboro 2019 Audit-Reissued
    Comprehensive Annual Financial Report CITY OF GREENSBORO • NORTH CAROLINA FOR THE FISCAL YEAR ENDED JUNE 30, 2019 Comprehensive Annual Financial Report For the Fiscal Year Ended June 30, 2019 Prepared by the City of Greensboro, North Carolina Finance Department Richard L. Lusk, NCCLGFO Finance Director Marlene F. Druga, NCCLGFO Deputy Finance Director- Financial Services Nagesh V. Annambhotla, NCCLGFO Principal Analyst Kathryn K. Hayes Principal Analyst Linda R. Jones Administrative Assistant Sarah M. Rupp, NCCLGFO Financial Reporting Manager Christina N. Smith, NCCLGFO Financial Analyst Donna H. Craig Financial Analyst Arthur D. Lands, NCCLGFO Accountant Susan C. Smith, NCCLGFO Accountant Anita B. Wilson, NCCLGFO Accounting Manager Jeanne E. Tyndall, NCCLGFO Business Analyst Elizabeth Y. Lewis, NCCLGFO Accountant Evin B. Sims Accountant Amanda J. Cartrette, NCCLGFO Treasury Manager James R. Holfield, NCCLGFO Assistant Treasury Manager Jeffery L. Roberts, NCCLGFO Accountant CITY OF GREENSBORO Comprehensive Annual Financial Report For the Fiscal Year Ended June 30, 2019 Table of Contents Exhibit Page Number Number Introductory Section Letter of Transmittal ....................................................................................................................................................................... I Certificate of Achievement for Excellence in Financial Reporting ............................................................................................. XXI Organizational Chart ................................................................................................................................................................
    [Show full text]
  • 2017-18 Greensboro Swarm Media Guide
    2017-2018 Media Guide 1 /Greensboroswarm @greensboroswarm @greensboroswarm gsoswarm.com TABLE OF CONTENTS 3 Contact Information 4 2017-2018 Greensboro Swarm Schedule 5 Front Office 6 Basketball Operations 10 2017-18 Greensboro Swarm Roster 11 Player Biographies 25 The NBA G League 28 NBA G League Team Directory 33 Media Information - Greensboro Swarm 34 The Fieldhouse at the Greensboro Coliseum Complex 35 Greensboro Swarm History 37 The Swarm on Social 2 /Greensboroswarm @greensboroswarm @greensboroswarm gsoswarm.com CONTACT INFORMATION Business Offices The Fieldhouse at the Greensboro Coliseum Complex Address: 2411 West Gate City Blvd. Address: 1921 West Gate City Blvd. Greensboro, NC 27403 Greensboro NC, 27403 Phone: 336-907-3600 3 /Greensboroswarm @greensboroswarm @greensboroswarm gsoswarm.com SCHEDULE HOME AWAY NBA G League 4 /Greensboroswarm @greensboroswarm @greensboroswarm gsoswarm.com GREENSBORO SWARM STAFF Steve Swetoha – President Prior to his arrival in Greensboro, Swetoha was the President, General Manager and Chief Revenue Officer of the WNBA’s Tulsa Shock for six years. He oversaw both basketball and business operations and lead the team to their first ever playoff appearance in 2015. Swetoha has previous experience in the NFL, NBA, NHL, WNBA and the ACC in various roles ranging from Director of Sales to Senior Vice President of Sales and Retention to Vice President of Business Operations. An alum of Robert Morris University, he earned his Bachelor of Science degree with a concentration in Sport Management and in 2010 was elected to the Robert Morris Sport Management Hall of Fame Class. Swetoha has also earned his Master’s Degree in Sports Leadership at Duquesne University.
    [Show full text]
  • City of Greensboro, North Carolina
    PRELIMINARY OFFICIAL STATEMENT DATED SEPTEMBER 12, 2016 New Issue/Book-Entry Only Ratings: Fitch: AAA Moody’s: Aaa S&P: AAA (See “RATINGS” herein) This Official Statement has been prepared by the City of Greensboro, North Carolina (the “City”) to provide information in connection with the sale and issuance of the bonds described herein (the “Bonds”). Selected information is presented on this cover page for the convenience of the user. To make an informed decision regarding the Bonds, a prospective investor should read this Official Statement in its entirety. Unless otherwise indicated, capitalized terms used on this cover page have the meanings given in this Official Statement. $61,065,000* CITY OF GREENSBORO, NORTH CAROLINA General Obligation Refunding Bonds Series 2016 Dated: Date of Delivery Due: February 1, as shown on inside cover page Tax Treatment: In the opinion of Hawkins Delafield & Wood LLP, Co-Bond Counsel to the City, under existing statutes and court decisions and assuming continuing compliance with certain tax covenants described herein, interest on the Bonds is excluded from gross income for Federal income tax purposes pursuant to Section 103 of the Internal Revenue Code of 1986, as amended (the “Code”), and interest on the Bonds is not treated as a preference item in calculating the alternative minimum tax imposed on individuals and corporations under the Code; such interest, however, is included in the adjusted current earnings of certain corporations for purposes of calculating the alternative minimum tax imposed on such corporations. In addition, in the opinion of Hawkins Delafield & Wood LLP, under existing statutes, interest on the Bonds is exempt from income taxes imposed by the State of North Carolina.
    [Show full text]
  • Other Basketball Leagues
    OTHER BASKETBALL LEAGUES {Appendix 2.1, to Sports Facility Reports, Volume 18} Research completed as of August 7, 2017 AMERICAN BASKETBALL ASSOCIATION (ABA) Team: Arizona Beasts Principal Owner: Derrick Graham Team Website The Beasts will not begin play until 2018. Team: Arizona Scorpions Principal Owner: Bobby Rodriguez Team Website Twitter: @AZScorpionsABA Arena: Glendale Community College The Scorpions suspended operations in January 2017. All players were immediately allowed to sign with new teams. The league hopes for the team to resume play this next season, but there are no reports to their current status. Team: Atlanta Storm Principal Owner: Nyisis Jewelle Team Website Twitter: N/A Arena: N.H. Scott Recreation Center © Copyright 2017, National Sports Law Institute of Marquette University Law School Page 1 Team: Atlanta Rappers Principal Owner: Kenneth Kelly Team Website Twitter: N/A New to 2017, ABA co-founder Joe Newman expressed excitement for the Rappers. Kelly has stated that he plans to involve mainstream rappers with the team to enhance the entertainment value of the ABA. Team: Atlanta Wildcats Principal Owner: William D. Payton IV Team Website Twitter: @WildcatsAtlanta Arena(s): Henry County High School and Gilead Recreation Center Team: Austin Bats Principal Owner: Team Website Twitter: @AustinBatsABA Arena: Pan Am Center Team: ATX Warriors Principal Owner: Jose Amador Team Website Twitter: @atx_warriors Team: Baltimore Hawks Principal Owner: Greg Brown Team Website Twitter: @BaltimoreHawks Arena: St. Frances Academy ©
    [Show full text]
  • Tony Furr Linkedin Profile
    Tony Furr LinkedIn Profile: https://www.linkedin.com/in/tfurrncstate JOB OBJECTIVE To obtain a position where I can utilize my experience in management, sales, operations, marketing, analytics, revenue generation, education, training, and strong communication abilities to meet or surpass the goals given to the team and I. WORK EXPERIENCE Anomaly Squared, Account Manager, Greensboro, NC May 2019 – Present • Oversee customer account management, including negotiating contracts and agreements to maximize profits • Build and maintain strong, long-lasting customer relationships (Account base of 37+ partners) • Serve as the direct liaison between the client, our call center operations team, and our corporate staff • Forecast and track key account metrics (i.e. weekly and monthly sales results and quarterly forecasts) Greensboro Swarm (NBA G League Affiliate of the Charlotte Hornets), Director of Sales, Greensboro, NC February 2016 – May 2019 • Controls all ticket operations and communication; sole communication source to all our package holders and group leaders from day-to-day • Oversee and manage ticket sales, partnership sales, and all ticket operations • Joined this organization as the 2nd teammate behind our team President, so ultimately aided in getting our organization started and to a point where we will be sustainable for many years to come • Manage, direct, and train 8 full-time staff members (colleagues now in positions as Minor League Baseball GM and University Director of Ticket Operations and Sales), as well as multiple part-time
    [Show full text]
  • Other Basketball Leagues
    OTHER BASKETBALL LEAGUES {Appendix 2.1, to Sports Facility Reports, Volume 19} Research completed as of August 13, 2018 AMERICAN BASKETBALL ASSOCIATION (ABA) Team: Arizona Beasts Principal Owner: Derrick Graham Team Website Twitter: N/A Arena: N/A Team: Atlanta Aliens Principal Owner: Alan Richards Team Website Twitter: @AtlantaAliens Arena: N/A UPDATE: 2018 is the inaugural season for the newly incorporated Atlanta Aliens. The Aliens are a travel team as of now and have no home arena. Team: Atlanta Storm Principal Owner: Nyisis Jewelle Team Website Twitter: N/A Arena: N.H. Scott Recreation Center © Copyright 2018, National Sports Law Institute of Marquette University Law School Page 1 Team: Atlanta Rappers Principal Owner: Kenneth Kelly Team Website Twitter: N/A Arena: N/A Team: Atlanta Wildcats Principal Owner: William D. Payton IV Team Website Twitter: @WildcatsAtlanta Arena: Hampton High School Team: Austin Bats Principal Owner: Leticia Luna Team Website Twitter: @AustinBatsABA Arena: Pan Am Center Team: Baltimore Hawks Principal Owner: Greg Brown Team Website Twitter: @BaltimoreHawks Arena: St. Frances Academy Team: Boston Conquerors Prinicipal Owner: Paris Cherry Team Website Twitter: @ConquerorsHoops Arena: Lena Park Community Center © Copyright 2018, National Sports Law Institute of Marquette University Law School Page 2 Team: Boston Outtatowners Principal Owner: Jarren Smif Team Website Twitter: N/A Arena: N/A UPDATE: Boston Outtatowners are a new franchise that began in the 2018 “OT” season. Team: California Seakings Principal Owner: Wash Stallworth Team Website Twitter: @SeakingsBasket1 Arena: Hartnell College's gym Team: Charleston City Lions Principal Owner: Azure and Marquis Agnew Team Website Twitter: @CharlestonLions Arena: The Lion’s Den UPDATE: City Lions have moved back to Electric City, SC from Charleston beginning in the 2017-2018 season.
    [Show full text]
  • How Much Is a Good School System Worth?
    FALL 2018 2018 Teacher of the Year Brooke Sumner with some of her HP Central students. How Much is a Good School System Worth? Budgeting is never easy. Limited state economic development, Indianapolis and local funding make educational invested in its K-12 public schools, particu- budgeting a painstaking challenge each larly related to CTE programs. Since 2006, year. But, what if we as a community STEM employment in the city has risen by re-frame the discussion? Instead of think- 18 percent. ing about educational funding as simply budgeting, what if we thought of it as But, in NC, we are slow to invest in our investing instead? schools. Currently, combined local, state and federal per pupil spending is $10,259, If we invest in our schools, what is the which is below pre-recession levels and return – to taxpayers, to local businesses, $2000 below the national average. to our community as a whole? A 2015 $10,259 – Combined study by Wake County showed that Our community’s recent tornado relief well-funded schools have a direct and pos- response to three devastated elementary local, state & federal funding itive impact on the economy. In particular, schools showed that Guilford County per pupil in North Carolina the study showed that each graduating cares about its students and its schools. class from the Wake County Public School What if we kept that energy and commit- system saves taxpayers about $639M in ment going all year, every year? – Combined welfare, crime and healthcare costs. $12,645 Here is GEA’s challenge: identify a way you local, state & federal funding Well-funded schools prepare a talented or your organization can more deeply sup- and ready workforce for industries.
    [Show full text]
  • Winter 2019 Casper College Alumni Magazine
    Winter 2019 FootprintsCasper College Alumni Magazine Four Take the Erickson 2019 Two Committed American Dream Global Distinguished Alumnus to Excellence Footprints A publication of the Casper College Alumni Association, published twice a year. Alumni Board Members Lea Schoenewald (’72) Janette ‘Jan’ Cundy (’80) President Vice President Ryan Hieb(’08, ’09) Treasurer Dale Anderson (’93) Baleigh Hite (’11) Samantha Andrew* Brenden Lamb (’05) Virginia Bodyfelt (’01) David Long (’72) Kevin Bromley (’77) Odessa Oldham (’18) Derrel Carruth (’65) Chad Pollock (’13) Brendan Lamb at home with (l-r) Will, Brenn, and Whitney. Donnie Claunch (’12) Deb Werner Simon (’75) Nancy Gerlock (’95, ’97) Mike Stepp (’80) Brendan Lamb Joni Hedstrom (’94) Hannah Wille (’13) Luella Hinderliter (’66) Ben Winckler (’04) *Nondegree Completes the Circuit Editorial Staff Linda Nix, Communications Coordinator, Foundation and Alumni Association Page 16 Danica Sveda (’09), Associate Director of Donor and Alumni Relations Denise Bressler (’84), Foundation Chief Financial Officer Chris Lorenzen, Public Relations Director Lisa S Pearce Icenogle (’79), Editor and News Coordinator what’s Cory Garvin (’15), Photographer/Videographer Evan Fife, Graphic Designer Keep in touch! inside Email: alumni@caspercollege edu Mail: Linda Nix, Communications Coordinator, Foundation and Alumni Association On the Cover Casper College, 125 College Drive, Casper, WY 82601 Brent Erickson Named 2019 8 Phone: 307-268-3313 or Distinguished Alumnus 800-442-2963 ext 3313 Fax: 307-268-3400 Main Stories Or drop by! Drones in the Drift 6 Two Committed to Excellence 12 Walter H Nolte Gateway Center, third floor, Taking the American Dream Global 14 Foundation and Alumni Office, Rm 306 Small House............................................................
    [Show full text]
  • Charlotte Hornets Name Draftkings Official Daily Fantasy Sports Partner
    Charlotte Hornets Name DraftKings Official Daily Fantasy Sports Partner January 27, 2021 BOSTON and CHARLOTTE, N.C., Jan. 27, 2021 (GLOBE NEWSWIRE) -- The Charlotte Hornets have named DraftKings Inc. (Nasdaq: DKNG) as the exclusive Official Daily Fantasy Sports Partner of the franchise. The multi-year agreement will greatly increase DraftKings’ presence in North Carolina. Along with access to Hornets trademarks and logos, the deal provides that DraftKings-branded LED signage will be featured courtside and on the basket stanchion at Spectrum Center, in addition to logo displays on top of the backboards. The two companies will also collaborate on unique social promotions and content that further align the collective brands. “Charlotte Hornets basketball games are must-watch TV for the NBA, and we look forward to providing Hornets fans with a best-in-class gaming experience,” said Ezra Kucharz, chief business officer at DraftKings. “We look forward to deepening our business relationship with the Hornets organization through this new agreement and showcasing DraftKings in North Carolina.” As part of the collaboration, the Hornets and DraftKings plan to develop a free-to-play, Hornets-themed predictive game that will integrate within the team’s mobile app. Additionally, the partnership includes VIP experiential events at games including press conference access, courtside shootarounds, coach and staff meet and greets and more. “We’re excited to enter this partnership with DraftKings and bring its daily fantasy sports products to our great Hornets fans,” said Hornets Sports & Entertainment President & Vice Chairman Fred Whitfield. “Collaborating with DraftKings will allow us to offer our fans engaging new experiences from the leader in this emerging area.” Fans can access DraftKings Sportsbook and Daily Fantasy Sports apps anywhere by visiting DraftKings.com or by downloading the DraftKings app via iOS and Android.
    [Show full text]