Belgium Fact Sheet Ab-Inbev.Com
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Our Business Country Operating at a Glance Headquarters Zone February 2021 Leuven Europe Belgium Fact Sheet Local Leadership Beer 2019 Market Company Consumption Position Fabio Sala 67 liters 1 President – Belgium, Netherlands, per capita France and Luxembourg Business Unit Global Innovation 5 Breweries 7 Warehouses and Technology Center Brands Budweiser (brewing only), Corona, Cubanisto, Hoegaarden, (A selection of our global, Hoegaarden Radlers, Jupiler, Jupiler 0.0%, Jupiler Blue, international Leffe, Leffe Blond 0.0%, Leffe Brown 0.0%, Piedboeuf, and local brands) Stella Artois, Stella Artois 0.0%, Tripel Karmeliet, Victoria Sustainability Community Smart Drinking / Support Road Safety Our brewery in Leuven To protect our communities and The launch of Stella Artois 0.0% donates millions of liters colleagues during the COVID-19 and Leffe Brun 0.0% is the latest of purified pandemic, we are partnering with step to ensuring no- or low-alco- wastewater for use by Somnis Bedding, to produce hol beers represent at least 20% the city, Provincial Green millions of face masks. We also of AB InBev’s global beer Service, local farmers produced 50,000 liters of disin- volume by the end of 2025. and other partners in fectant and 26,000 bottles of need. hand sanitizer for front line wor- In 2020, our Jupiler brand kers, and donated computers to launched a high-impact In 2020, the first electric facilitate homeschooling for local campaign aimed at preventing trucks joined our fleet in children. drinking and driving that reached Belgium to further reduce more than 16 million people. carbon emissions – this The Café Courage voucher is a first for AB InBev program provided urgent financial By the end of 2021, all of our Europe! support to Belgian café owners product labels in Belgium will during the first pandemic lock- include a message reminding More than 2,000 rooftop down. In total we invested €20 consumers not to drink and solar panels, partially million ($24 million USD) in drive. funded by local Belgian on-trade since March residents, are now 2020. helping power our Stella Artois brewery in Leuven. Recent Did you Innovation Accolades know? In 2020 we introduced Creative Belgium Awards – Our centuries-long brewing Victoria, a new strong blond Radio & Audio: Silver, Don’t expertise, innovation and brewed as a tribute to the city Drink & Drive campaign. iconic brands such as Stella of Brussels, using 100% Artois, Leffe and Hoegaarden natural ingredients. Transport & Logistics Awards: have earned Belgium the Silver, E-Trucks. moniker of the ‘home of beer’. To support the worldwide growth of our Hoegaarden 2020 Brussels Beer brands, we opened a new Challenge - Hoegaarden, state-of-the-art $50 million Gold Medal Wheat Beer. USD canning line that will produce 90,000 cans per hour. AB InBev is the first Belgian brewer in the country to introduce 100% recycled plastic shrink packaging, starting with our Jupiler brand. Follow us on : @abinbev ab-inbev.com.