OPERATION BOMB IRAN OPERATION BOMB IRAN IN 2005, THE PRESIDENT OF IRAN BANNED . THIS ONE’S FOR HIM. HOW A RADIO STATION IN NZ of our campaign with a Trojan Horse web banner that advertised military spec night vision cameras.

See things you really shouldn’t click here to ROCKED IRAN. see it in action US Forces military spec night vision click here to camera see it in action THE CHALLENGE Once clicked on, it went through to our “found footage” of the covert Psy Ops expedition. Broadcasting from a boat off the of Then we released a second film. A 30 second viral clip in 1966, Radio Hauraki was the world’s first off-shore that revealed it was Radio Hauraki who masterminded pirate rock station*. the plot, reminding the public of Radio Hauraki’s Over the years Radio Hauraki had grown old. rebellious Pirate Radio origins. It had lost its revolutionary edge; it had become Simultaneously, we hit mainstream media and hijacked boring and irrelevant to our target audience of Rock music is officially deemed contrary to the Islamic Juice TV, the only music Channel that’s based in 30 – 40 year-old rock fans. republic’s strict moral code – the authorities consider New Zealand, and replaced Juice’s middle-of-the-road them Satanists. by video sharing sites in Pakistan, India, China, Japan, playlist with Radio Hauraki’s revamped rock playlist. Czech Republic, Croatia and the USA. The viral “found footage” and campaign spread even THE BRIEF People believed the film was authentic. further than we thought possible on the Re-capture the revolutionary spirit of New Zealand’s THE WORK Next the film was propagated on Facebook, including back of the greatest regime original pirate rock radio station. Just after Christmas 2010 we released “found footage” of Iranian Facebook pages. change in decades as Algeria, a covert US Psy Ops expedition conducted in Iran. Egypt, Bahrain, Yeman and Libya We made it look like US Forces had experienced extreme unrest. THE SOLUTION parachute dropped equipment - THE SUCCESS Given the revolutions, regime change Create a new Rock Revolution. Marshall amps, electric guitars, and We knew we’d succeeded when our Psy Ops clip and state collapse, our “covert Psy Ops” drums, to the Iranian rock underground. appeared on The Onion, and Comedy Central websites, viral was not only timely; it was incredibly believable. A Christmas present from Uncle Sam. as well as on the Facebook page of Radio Hauraki’s THE INSIGHT There was absolutely no clue as to where the “found biggest competitor “”. Question: If rock is the Western symbol of rebellion, footage” came from. The clip was hosted in Estonia. where is rock still banned by the authorities? Any dialogue was in Kurdish or Farsi. Answer: The Islamic Republic of Iran. We created an online identity called Vidileaks and began In 2005, The President of Iran, banned all Western to share the film. music from state-run airwaves. Within days, it was on the radar of 30 000 + people ‘The Shoestring Pirates’ by Adrian Blackburn around the world via twitter and was picked up The deception didn’t stop there. We extended the reach

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