Department of Business Masterthesis Co-Branding in the FMCG Sector – An Analysis of the Influence on Consumers’ Brand Awareness and Brand Attitude NAME: EMILIA KORTE DATE & PLACE OF BIRTH: 05TH MARCH 1994, HANOVER ADDRESS: FRÜHLINGSGARTEN 12, 22297 HAMBURG E-MAIL:
[email protected] MATRICULATION NUMBER: 2140673 INTERNATIONAL BUSINESS (M.SC.) 28TH AUGUST 2018 SUPERVISOR: PROF. DR. NATALIA RIBBERINK SECOND SUPERVISOR: PROF. DR. MATTHIAS THULESIUS II Table of Contents List of Tables ................................................................................................................... V List of Figures................................................................................................................. VI List of Abbreviations ...................................................................................................... VII Abstract ........................................................................................................................ VIII 1 Introduction ........................................................................................................... - 1 - 1.1 Research Problem ........................................................................................ - 1 - 1.2 Aim of the Study ........................................................................................... - 2 - 1.3 Relevance ..................................................................................................... - 2 - 1.4 Course of Investigation ................................................................................