Circulation Supplies 96 Teak Systems Incorporated 83 ICANON Newzware 97 Tecnavia Press, Inc
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Professional Independent Contractor Outsourcing (PICO) www.WilsonGregory.com 717.730.9777 PrintAd2.indd 1 Bronze 11/23/15 9:45 AM 2 360 Media Alliance 107 Localis 11, 48 A Marketing Resource 9, 44 Los Angeles Times 99 ACI Last Mile Network 6, 37 Lyon Enterprises 26, 78 Alliance for Audited Media 87 Marketing G2 111 Alliance Rubber Company 8, 38 mass2one, LLC 82 AMG Parade 108 Mather Economics, LLC 112 ANS/Bloush 88 Mobile Merchandisers 113 Band-it Rubber Company 89 MyDistrict.net 114 Barden Circulation, Inc. 90 Newscycle Solutions 100 Blue Waters Marketing 24, 74 Newspaper Subscription Services 70 Brainworks Software 80 NTVB Media 12, 49 CirTech 54 Olive Software, Inc. 101 California News Publishers Association 91 OSG Billing Service 57 Continental Products 92 PCF/DART 27, 116 Digital Billboard Network 25 PDI Plastics 28, 85 Direct Resources Group 81 Phoenix Vision 106 Edgil Associates, Inc.. 93 PRIME TIME PROMOTIONS, INC. 102 eXpert Networks, Inc. 94 SaveAround, INC. 103 Global Ad Distribution 69 Schermerhorn Bros Co. 115 GoalGetters, Inc. 95 Steel City Corporation 104 Hamilton Circulation Supplies 96 Teak Systems Incorporated 83 ICANON Newzware 97 Tecnavia Press, Inc. 84 Inka Solutions, LLC 10, 46 The Pisa Group 58 Innovative Systems Design 55 The Ultimate PrintSource 13, 63 Investor's Business Daily 56 Turn-Key Solutions, Inc. 105 Jeff Kohler & Associates 109 VoicePort LLC 14, 65 K-Jack Engineering Co., Inc. 98 Wilson Gregory Agency 2 Local Media Association 110 Zinser Law Firm 59 www.texascma.org 3 Welcome to the fi rst ever Great Western Audience Development Summit! I am proud of the hard work that was put in by all to make this premiere audience development event a reality. You’re probably wondering why the rebrand and why the change to an already successful event? To be frank with you, our past events albeit successful and eventful, had become stale and predictable. In surveys of our memberships over the years we learned that we needed to change. These are the positive changes you can expect this year: • More speakers and presenters who are industry experts and strategic thought leaders • Quick hitting sessions that do not exceed 30 or 45 minutes in length • A tight schedule with utilization of a clock that starts each session. When it rings the presenter is fi nished and we are immediately on to the next session. • More presentations and opportunities to learn and less time introducing our sessions and reading long winded biographies • An offsite event at the amazing Top Golf facility on Koval Lane • A dedicated business partner conference room that can be reserved for meetings with clients or prospective clients • Larger and multiple screens in the main ballroom and upgraded A/V equipment • The introduction of more business partners as presenters • A much more conducive confi guration of business partner tables and booth space • A Keynote Speaker on both Thursday and Friday • An improved and reinvigorated Single Copy Summit and agenda on Wednesday Most notably I am particularly excited to welcome the State of New Mexico into the CWCMA footprint and also we have been fortunate to coalesce with our friends from the Texas Circulation Management Association (TCMA). The new Great Western Audience Development Summit now consists of the formidable triumvirate of CWCMA, NICE and now TCMA! Please take the time to mingle and meet your peers from New Mexico and Texas. To my knowledge the newly branded Great Western Audience Development Summit is the largest event of its kind in the United States. Though bigger doesn’t always mean better. The Offi cers and Boards of Directors of these three fi ne sectionals are out to prove to you that our new event brings both quantity and quality to the table. If you need any assistance or have any suggestions during or after the event please do not hesitate to reach out to myself, Ed Rose (NICE President), or Calvin Dean (TCMA President). Enjoy the summit! Yours in audience development pride, Aaron J. Kotarek CWCMA President Great Western Audience Development Summit Founder 4 CWCMA Congrats Ad_2018 8.5x11.indd 2 5/31/18 2:40 PM This annual event would not be possible without the tremendous support we receive from our business partners. Giving both time and treasure they provide the underlying resources we need for us to meet. This allows us as media professionals to learn from each other, to create lasting relationships through networking, and to explore new, along with tried and true solutions, our business partners provide to move our individual companies forward. To my fellow media professionals I encourage you to spend time with each of the companies who have made the trip here to support us. Express your appreciation beyond words by taking time to talk to them about your current challenges. Truly listen to each of them to fully understand the value of the product or service they provide. Give them feedback on why their offerings do or do not fit your needs. Explore ways to partner with them where it can help you overcome one of the many challenges of these transformative times. Over the years this group of business partners have shown that they have an unquestionable commitment to the success of our industry. For this they deserve our deep appreciation along with the respect of each of us by spending time with them here in Las Vegas. To our business partners please accept my sincere thanks for your ongoing support. We are in this together. Troy Niday CWCMA President Elect The Press Democrat Chief Operations Officer 5 From print to parcels, we are the last mile. Call us today and learn about partnering opportunities to improve your business. 310.233.2750 | [email protected] | acilastmile.com 330 Golden Shore, Suite 410, Long Beach, CA 90802 Title Sponsor 6 7 President’s Club 8 President’s Club 9 Data Intelligence Made Simple One-Stop Campaign Management Powerful Analytics, Unlimited Campaign Lists, Automated Vendor Fulfillment Inka Solutions | [email protected] | (530) 600-3204 | www.inka-solutions.com President’s Club 10 President’s Club 11 it’s what YoUr readers waNt America’s Most Trusted Entertainment Source ideas that work President’s Club 12 President’s Club 13 President’s Club 14 15 Blue Waters Marketing Brainworks Software Digital Billboard Network Direct Resources Group Lyon Enterprises mass2one, LLC PCF/DART Teak Systems Incorporated PDI Plastics Tecnavia Press, Inc. Phoenix Vision California News Publishers Association Alliance for Audited Media Innovative Systems Design ANS/Bloush Investor’s Business Daily Band-it Rubber Company OSG Billing Service Barden Circulation, Inc. The Pisa Group CirTech Zinser Law Firm Continental Products Edgil Associates, Inc. eXpert Networks, Inc. GoalGetters, Inc. Global Ad Distribution Hamilton Circulation Supplies Newscycle Solutions ICANON Newzware K-Jack Engineering Co., Inc. Los Angeles Times Newspaper Subscription Services Olive Software PRIME TIME PROMOTIONS, INC. SaveAround, INC. Schermerhorn Bros Co. Steel City Corporation Turn-Key Solutions, Inc. Wilson Gregory Agency 16 www.texs.org 17 Wednesday June 20, 2018 8:00 AM - 5:00 PM Exhibitor Set-Up 8:00 AM - 5:00 PM Single Copy Focus Group Summit 7:00 AM - 1:00 PM Golf Tournament at Rhodes Ranch Golf Club 20 Rhodes Ranch Parkway Las Vegas, NV 89148 Sponsored by: Blue Waters Marketing, Pleasanton, CA Special thanks to Voiceport’s Dan Martini for coordinating this event! 2:00 PM - 5:00 PM Summit Registration 5:30 PM - 7:30 PM Welcome Reception Presented by the Zinser Law Firm, Nashville TN Venue: The LINQ Wheelhouse All meetings are in the Sunset Ball Room, unless stated otherwise. 18 Thursday June 21, 2018 7:00 - 8:00 AM Breakfast - Registration Sponsor: Brainworks, Sayville, NY 8:00 - 8:30 AM Opening General Session Opening Remarks from Sectional Presidents Pledge of Allegiance Invocation Sponsor: Syncronex, Issaquah, WA 8:30 - 8:50 AM Inspriational Speaker Bob Giambelluca, Business Partner Turn Key Solutions, Inc., Gilbert, AZ 8:50 - 9:30 AM Keynote Speaker: Location Based Multi-Media Solutions James Avis, Managing Director of Oahu Media Group, Oahu Publications, Inc., Honolulu, HI 9:30 - 10:15 AM National Legal Landscape Updates L. Michael Zinser, Zinser Law Firm, Nashville, TN 10:15 - 10:45 AM Break with Business Partners Sponsor: MarketingG2, Spring House, PA 10:45 - 11:15 AM Churn Key Solutions Brian Brown, Consulting Team Manager, Mather Economics, Atlanta, GA 11:15 - 11:45 AM Home Delivery Service Strategies Beyond CPM that Drive Retention and Revenue Michael Otero, Director - National Delivery New York Times, New York, NY All meetings are in the Sunset Ball Room, unless stated otherwise. 19 11:45 AM - 1:00 PM Hot