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Certificate in Horse Racing Industry Business CERTIFICATE PROPOSAL FORM Horse Racing Industry Business Certificate Title of Certificate College of Business Unit Submitting Proposal Submission Date: October 12, 2020 Dean’s Office Todd Mooradian Department Department Chair/Dean Sean Beirne Fall 2021 Director, Equine Industry Program Proposed Starting Date (Term) Note: Proposal submissions should include: 1) Proposal Form, 2) Proposed Program Curriculum, 3) Course Syllabi, 4) Faculty Roster, 5) Budget Form 6) Dean’s Letter and 7) Library Support Letter. FOR MORE INFORMATION: http://louisville.edu/oapa/academic-program-approval- process-new- proposals ************************************************************************ Provost Office Section Approved: Letter of Intent: Date: Faculty Senate Date: Board of Trustees Date: Council on Postsecondary Education (CPE) Date: Other (if applicable) Date: PAGE 1 OF 14 PLEASE COMPLETE FORM AND RETURN TO CONNIE SHUMAKE, ASSOCIATE PROVOST (UPDATED 4.1218) Certificate Proposal Form (9.6.19), p. 1 of 106 University of Louisville New Academic Program Proposal Template Certificate Programs After approval of the Letter of Intent, certificate programs are to complete the New Academic Certificate Program Proposal template. All forms are available at: http://louisville.edu/oapa/new-academic-program-approval-page/new-academic-program- approval Please ensure all questions are addressed clearly and completely to avoid unnecessary delays. Questions can be directed to the Office of Academic Planning and Accountability through the Program Approval Service Account ([email protected]). Financial Aid for Certificate Programs: Students enrolled in stand-alone certificate program are not eligible for federal financial aid. The university elected on 6/30/2012 to opt out of participation in gainful employment requirements with the Department of Education (DOE). UofL students must be enrolled in a degree granting program in conjunction with the certificate program to receive federal aid. Send the following materials to the Program Approval Service Account ([email protected]): Completed Proposal Template Proposed Program Curriculum (complete the table found in Appendix A of this proposal template) Course syllabi for any new course offerings Faculty Roster Form CV for Program Director/Coordinator Proposal Budget Form Letter of Support from the unit Dean Letter of Support from the UofL Libraries Letter(s) of Support from any units, departments, or internal or external entities that will be supporting the certificate program The program approval process will not begin until all of the above documents are received. Please submit all materials listed above at the same time. Certificate Proposal Form (9.6.19), p. 2 of 106 General Program Information Date: May 15, 2020 Program Name: Horse Racing Industry Business Certificate Undergraduate: Degree Level: Graduate (select one of the following): Post-Baccalaureate X Post-Master’s Post-Professional Number of Credit Hours required: 9 Accreditation or Licensure Requirements None (if applicable): CIP Code: Equine Industry Program/Sean Beirne Director Department and Department Chair: [email protected] 502-852-4846 School/College: College of Business Dr. Thomas Lambert, PhD., Applied Economist, Program Director and Contact (if different); Equine Industry Program, (please also include title): [email protected], 502-852-7838 Is an approval letter from the Education Professional Standards Board (EPSB) None required for this program? If so, attach a copy to this proposal. Proposed Implementation Date for Program Fall Term 2021 (semester and year): Anticipated Date for Granting First Degree: May 2022 A. Centrality to UofL’s Mission and Strategic Plan The certificate program is to adhere to the role and scope of the University of Louisville as set forth in its mission statement and as complemented by UofL’s strategic plan. 1. Provide a brief description of the program (copy the abstract provided in the program’s Letter of Intent here). (250 words or less; program’s purpose/focus, primary areas of study, intended audience, degree level, length of the program, goals/objectives, rationale for program, skills or knowledge that students will acquire, relationship of program to general field). The College of Business proposes to create a graduate certificate in Horse Racing Industry Business. The program has been designed to align with the needs of the horse racing industry. The certificate program will be taught online by a combination of College of Business and affiliated faculty and industry experts (called Corporate Fellows). The certificate will require students to complete nine credit hours of graduate course work. The program’s curriculum will integrate Certificate Proposal Form (9.6.19), p. 3 of 106 management, leadership, communications, business ethics and responsibility, sports and wagering analytics, policies and legal regulations, and operations as they apply to the horse racing industry. NOTE: The target students for this program are prospective and relatively new employees of the horse racing industry, who intend to work in the business operations of horse racing. This is not exclusive to the racetrack but to all the stakeholders who support racing’s infrastructure. The program also targets former University of Louisville Equine Industry Program graduates and current racetrack management personnel (both domestically and internationally) seeking to enhance their skills and knowledge of horse racing operations. See Appendix A for Proposed Program Curriculum. See Appendix F for the Letter of Support from Dean Mooradian. 2. Explain how the proposed program relates to the institutional mission and academic strategic plan. UofL’s 2020 Plan highlights the strong commitment the University has to the city of Louisville and its economic health. The mission of the College of Business is to prepare students for responsible and rewarding careers, as well as to enhance the economic vitality of the city, the region, and the broader business community. The Horse Racing Industry Business Certificate serves these missions. The horse racing industry has a robust presence in the city of Louisville and the surrounding area. It is considered a signature industry in the Commonwealth of Kentucky, with racing companies such as Churchill Downs, Keeneland, Kentucky Downs, Ellis Park and Turfway Park as well other important stakeholders including auction companies, horse farms, training centers, industry-related associations and stallion stations. In Kentucky, the equine industry is responsible for a $4 billion economic impact and generates 80,000 to 100,000 jobs directly and indirectly. By aligning our certificate program with the needs of major horse racing organizations, it will enable us to develop a mutually beneficial talent pipeline that serves our business community and our students. Horse racing companies in Louisville (and beyond) will get well‐prepared graduates who have a solid understanding of the horse racing industry and are ready to be successful in careers in business operations. In turn, our graduates gain broad-based knowledge about business operations within the horse racing industry, which makes them highly competitive for jobs and will 3.ultimately List the objectivesaccelerate oftheir the career proposed success. program. Explain how the objectives support the university and unit mission, strategic priorities, and institutional and societal needs. 1. To leverage existing assets, both within the University of Louisville and in the community, to develop an innovative program that will provide critical resources to the College of Business and the University of Louisville. 2. To serve the horse racing industry with a unique educational offering. 3. To fulfill the mission of the Equine Industry Program in the College of Business to educate the industry the graduate certificate will be added to an educational portfolio that currently includes; an undergraduate degree curriculum, an undergraduate post-baccalaureate certificate program, Racing Officials Accreditation Program (ROAP) full school (week-long) and continuing education seminars, and the Racing Investigators Certification Program. Courses will also be used as electives in the MBA graduate programs. 4. Certificate Proposal Form (9.6.19), p. 4 of 106 4. Clearly state the admission, retention, and degree completion standards designed to encourage high quality. Please be clear and specific. Students must have a bachelor’s degree from a regionally-accredited university (or equivalent) with a GPA of 2.5 or higher to be admitted to the program. We will not require GMAT/GRE scores for admission. Students must pass all courses and have a cumulative GPA of 3.0 to complete the program. Each course syllabus will indicate an expectation of two-and-one-half hours of classroom activity per week for each hour of course credit. NOTE: Students who desire to complete an MBA in conjunction with the Horse Racing Industry Business certificate must be separately admitted to the MBA program. The Horse Racing Industry Business Certificate courses are elective options for students enrolled in our current MBA programs. B. Program Quality and Student Success 1. What are the intended student learning outcomes of the proposed program? The intended student learning outcomes are: 1. Functional knowledge of horse track operations, marketing, law, communications and analytics; and leadership Programmatic or professional understanding of the integration of functional
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