THE MILLIONAIRE MEDIA CONSUMPTION SUBSCRIPTION 2021

SYNDICATED REPORT, DATA & VISUALISATION PLATFORM ACCESS & DATA SET EXCLUSIVELY COVERING VIEWS FROM VALIDATED HNWIS

— BROCHURE — REPORT TABLE OF CONTENTS

Altiant conducted the research for this report in S1. Category and Interest four countries, using validated members of its Interest levels in different luxury categories LuxuryOpinions® community. A total of 1,000 S2. Types of Media Used interviews—250 respondents in each of the UK, Types of media used Frequency of use of different media types USA, and China, whom had investible assets Media habits at different times of the day excluding property of $1m or more. The fieldwork Internet access by different devices was operated in November and December 2020 Sources used to provide news and the respondents were asked a 15 minute online S3. Focus on Streaming and Social Media Platforms survey which looked at how they engaged with Use of different music and video streaming platforms Use and perceptions of different social media sites media and advertising. S4. Usage of Newspapers, Magazines and Websites Favourite named websites among affluent/HNWIs Types/categories of magazines and websites used Titles of newspapers read Titles of magazines/journals read Subscriptions to magazines/journals

S5. Advertising Popular/effective advertisers identified Advert recognition from different types of media Click-through influences for online advertising Online and social media advertising interactions Sentiment on various advertising factors such as tracking technology, trust and tailored ads Advertising-related activities such as use of ad blockers, removing cookies and using VPNs

S6. Conclusions and Recommendations Concluding views based on the data collected

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CONSUMER QUANTITATIVE ANALYSIS, BEHAVIOUR, WHAT’S PUBLICATION SUBSCRIPTIONS, SOCIAL MEDIA, INCLUDED SENTIMENT TOWARDS ADVERTISING

In the report, Altiant discloses the views of 1,000 HNWIs and UHNWIs with minimum Investible Assets levels of at least US$1m. In order to provide a wide view of the consumer To provide complete and versatile views of the Millionaire Media Consumption Report, the subscription pack contains landscape, the syndicated research covers four markets: the different elements collected and processed for the purpose of this research. The survey was submitted in four countries, using UK, US, France and China (also available individually) and validated members of our Luxury Opinions community. 250 respondents in the UK, USA, France and China, each of whom the data set will enable a multitude of analysable had investible assets excluding property of $1m or more. combinations to better understand the wealthy’s consumption of traditional and social media.

Among many other areas of media, the Millionaire Media The Full Millionaire Media Consumption Subscription contains: Consumption subscription measures more than 140 web- sites, magazine and newspaper titles read by the wealthy, the frequency and duration of their sessions along with data • Millionaire Media Consumption Report (app. 50 pages) related to their social media habits. The subscribers will also gain insights on the sentiment and behaviour of the HNWI • Complete Dataset of Validated interviews (SPSS, CSV, XLS, etc.) vis-a-vis advertising banners and other advertising mecha- Recent estimates put the value of luxury nisms. • Up to 5 User Access to Tableau® Vizualisation platform to view and manipulate the data and wealth advertising global spend at Altiant has selected Tableau Online® to publish the • Private Presentation of the Millionaire Media Consumption Findings more than $20B in 2019. The Covid-19 Millionaire Media Consumption data, making the insights pandemic will certainly disrupt the way easily accessible to all from any browser. Within the visuali- • On-going Support sation platform, the data can be manipulated and filtered advertising and digital professionals across market, income levels, age and gender to empower manage their budget and view the savvy researchers with a deeper understanding of global media landscape. The report, titled affluent consumers’ media consumption. Starting at €7,500 excl. VAT ’Millionaire Media Consumption 2021‘ Lastly, the subscribers will also be able to segment the finally gives a voice to real millionaires results according to key consumption habits (e.g. buyers of Luxury , Automotive, Watches and Private Banks and High Net Worth Individuals (HNWI) client) as well as isolating customers of more than 80 luxury on the subject. and wealth management .

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Luxury Fashion · Watches · Automotive

A.Lange & Söhne, Alaïa, Aston Martin, Audemars Piguet, Audi, Balenciaga, Baume et Mercier, Bentley, BMW, Breitling, Buccellati, Bugatti, Bulgari, Burberry, Cadillac, Calvin Klein, Cartier, Chanel, Chloé, Chopard, Christian Dior, Dunhill, Ferrari, Giorgio Armani, Gucci, Hermès, Hublot, Infiniti, IWC Schaffhausen, Jaeger-LeCoultre, Jaguar, Koenigsegg, Lamborghini, Lexus, Lincoln,Louis Vuitton, Maserati, Mercedes, Montblanc, Officine Panerai, Omega, Patek Philippe, ENQUIRE ABOUT Piaget, Porsche, Prada, Ralph Lauren, Range Rover, Roger Dubuis, Rolex, Rolls Royce, Tag Heuer, Tesla, Tiffany & Co, THE MILLIONAIRE Toyota, Vacheron Constantin, Van Cleef & Arpels, Versace, Yves Saint-Laurent. Finance · Wealth Management MEDIA Bank of America Merrill Lynch, Blackrock /iShares, BNP Paribas, BNY Mellon, Charles Schwab, China Merchant’s Bank, Citibank, Coutts, Credit Agricole, Credit Suisse, Deutsche Bank, Goldman Sachs, HSBC, JPMorgan Chase, Julius Baer, CONSUMPTION Morgan Stanley, Northern Trust, Pictet, Societe Generale, St. James Place, UBS, Vanguard, Wells Fargo. Finance and Investment Websites SUBSCRIPTION Bankrate, Bloomberg Markets, CNBC International, CNN Markets, DealBook, Eastmoney.com, , Forbes Money, Fortune, Google Finance, Investing.com, Kiplinger, MarketWatch, Morning Star, Motley Fool, MSN Mon- eyCentral, MyMoney, Reuters, Seeking Alpha, The Economist, TheStreet, This is Money, Yahoo Finance, 10jqka.com.cn

Streaming Services

Amazon Music, Amazon Prime, Apple Music, Apple TV, BritBox, Canal+/OCS, Deezer, Disney Plus, Google Play, HBO, Hulu, IMDb TV, iQiyi (爱奇艺 ), Kugou Music (酷狗⾳乐 ), Kuwo Music (酷我⾳乐 ), MIUI Music, NetEase Cloud Music (網易雲 ⾳樂 ), Netflix, Now TV, Pandora, Peacock, Plex, QQ Music⾳乐 (QQ ), Sky, Sling, Soundcloud Go+, Spotify, Tencent Video (腾讯视频 ), Tidal, Twitch, Virgin Media, Xiami Music, Youku (优酷 ), YouTube, YouTube Music, Zeus.

Social Media Platforms Contact us at [email protected] /FB Messenger, Instagram, LinkedIn, Oasis (绿洲 ), Pinterest, QQ, Reddit, Snapchat, Taobao, TikTok/Douyin, to pre-book theThe Millionaire Media , WeChat/Weixin, Weibo, WhatsApp, Xiaohongshu/Little Red Book, YouTube. Consumption Subscription 2021. Traditional Media AARP, AdWeek, Afar, Allure, AM New York Metro, Atlantic, Aujourd'hui en France, Better, Homes & Gardens, Bloomberg Businessweek, Business of Fashion, Business Today, Chicago Tribune, Christie’s, City A.M., Condé Nast Traveler, Country Living, Daily Express, Daily Mail, Elle, Entrepreneur, Esquire, Evening Standard, Fast Company, Financial Times, Forbes, Fortune, Glamour, Global Times (环球时报 ), GQ (Including GQ Lab), Grazia, Guangzhou Daily (⼲州⽇报 ), Harpers Baazar, Harvard Business Review, How To Spend It, Inc., Independent (i), Information Times (信息时 报), Insight Success, InStyle, Jinling Evening News (⾦陵晚报 ), L’Equipe, L’Express, La Croix, Le Figaro, Le Monde, Le Parisien, Les Echos, Libération, Lifestyle Asia, Los Angeles Times, Luxurious Magazine, Marie Claire, McKinsey This brochure contains confidential information and is the sole property of Altiant AB. No part of it may be copied, quoted, Quarterly, Metro, Money, Moneywise, Monocle, New York Post, Newsday, People, People’s Daily (⼈民⽇报 ), PR Week, or otherwise reproduced without the approval of Altiant AB. Prima, Private Eye, Qilu Evening News (⻬鲁晚报 ), Red, Reference News (参考消息 ), San Francisco Examiner, Southern Metropolitan Daily (南⽅都市报 ), Southern Weekly (南⽅周末 ), Spear’s, Star Tribune, Tatler, The Boston Globe, The Daily For any press enquiries [email protected] Telegraph, The Economist, , The Mirror, The New York Times, The New Yorker, The Robb Report, The Sun, For any other enquiries [email protected] or +46 844 68 26 50 The Times, The Wall Street Journal, The Washington Post, Town & Country, USA Today, Vanity Fair, Vogue, Wallpaper, West China City News (华⻄都市报 ), Wired, Xinmin Evening News (新民晚报 ), Yangtse Evening News (扬⼦晚报 ), 20 Copyright © 2020 Altiant. All rights reserved. minutes.

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