UCC2: Course Change Transmittal Form

Department Name and Number

Current SCNS Course Identication Prex Level Course Number Lab Code Course Title

E ective Term and Year Terminate Current Course Other Changes (specify below )

Change Course Identication to: Prex Level Course Number Lab Code Full Course Title Transcript Title (please limit to 21 characters)

Credit Hours: From To Contact Hours: Base or Headcount From To

yes yes yes yes Rotating Topic: From To S/U Only: From To no no no no

yes yes yes yes Variable : From To Repeatable Credit: From To no no no no If yes, minimum and maximum /semester If yes, total repeatable credit allowed

Prerequisites Co-requisites

From From To To

Course Description (50 words or less; if requesting a change, please attach a syllabus)

From To

Rationale /Place in Curriculum/Impact on Program

Department Contact Name Phone Email

College Contact Name Phone Email

Rev. 10/10 OF FLORIDA

HFT 3XXX– Event Credits: 3

Host Department Recreation & Sport Management

Lecturer Doug DeMichele, Ed.D

---- Class Time & Venue

Room no: FLG330 Contact details Telephone: Email: [email protected] Consultation hours:

Course Description

This course is designed to familiarize students with an overview of the meetings, conventions, special events, and expositions . The course will explore the many different roles of the and people involved in the that comprise the event industry. Students will come to understand the intrinsic nature and the complexity of the industry through analysis and review of the fragmented components that comprise the industry. In the learning process, students will come to understand the variety of career opportunities available to them within the event industry.

Course Objectives

Students will be able to:

• Define basic event management terms and concepts • Define and describe the event management subfields • Describe the present state and history of the industry (anticipate future direction) • Differentiate among the types of event organizers/producers and their events • Identify the many responsibilities of an event manager • Explain the role of general contractors within the industry • Compare and contrast meetings, incentives, conventions, exhibitions (MICE) destinations • Compare and contrast MICE venues • Discuss the legal issues an event professional must be aware of • Explain the role of food and beverage in the event industry • Identify special event ceremony and protocol that is necessary to manage international events

1 • Display critical thinking and generate solutions to issues that unique circumstances in the event industry may create for event professionals

Course Topics

• Introduction to course and topic (basic event industry terminology) • Overview of the event industry (contributing industry sectors and potential career paths) • Event producers • Importance of convention and visitors bureaus (CVBs) or destination organizations (DMOs) • Traditional vs. unique event venues • Meeting and convention venues • The importance of exhibitions, expositions, and conventions in the event industry • General service contractors (GSCs) (e.g. responsibilities of service contractors, specialty service contractors, exhibitor-appointed contractors, etc.) • Importance of destination management companies (DMCs) • Special events and event subfields • Introduction to the event planning process (strategic event management process) • Producing the event (e.g. development of a schedule, logistical concerns) • Budgeting for a special event • Importance of food and beverage (catering) • Legal issues • • International issues (e.g. , sponsorship, and management models, ceremony and protocols)

Course Format

The course will include lectures and class discussions. Guest speakers who will contribute to the student learning experience by providing industry and/or empirical perspective(s), as well as “real” industry application may join the seminar sessions. Students are responsible for all reading assignments, handouts, and lecture materials. Students are required to read all assigned materials prior to class and class participation is expected at all times.

Required Textbook

Fenich, G. (2012). Meetings, expositions, events, and conventions: An introduction to the industry. Upper Saddle River, NJ: Prentice Hall.

Assessment Criteria Reference

Students are reminded on the university regulations regarding the allocation of grades. A student’s overall performance in this subject shall be graded as follows: 2

Letter Grade Point Range Verbal Evaluation A 95-100 Excellent A- 90-94 B+ 87-89 B 83-86 Good B- 80-82 C+ 77-79 C 73-76 Satisfactory C- 70-72 D+ 67-69 D 63-66 Marginal D- 60-62 E <60 Failure

This is how the University assigns GPA points to each course grade.

Letter Grade A A- B+ B B- C+ C C- D+ D D- E

Grade Points 4.0 3.67 3.33 3.0 2.67 2.33 2.0 1.67 1.33 1.0 .67 0

Grading & Major Assessment Methods

The following table details the specific assessment items as well as the related percentage of final grade.

Assessment Tools Types Values Due Dates Participation Attendance, class assignments, and 5% On-going- every lecture participation Quizzes Quizzes 15% On-going- any class meeting Midterm A mix of multiple choice, true-false, fill 25% ----- in the blank and short answer essay questions Term Project Group presentation and written report 30% ----- Final Exam A mix of multiple choice, true-false, fill 25% in the blank and short answer questions -----

Students must complete all assignments by the required submission due dates. Students are expected to secure all class materials for missing classes. A student may make up a missed assignment/quiz/exam only by presenting a written documented excuse (medical, legal, etc.). In the case of a family emergency, the instructor reserves the right, in his/her sole discretion, to refuse to grant any make-up assignment. If an assignment or any of the requirements is not completed, the student will receive a zero for that portion of the course grade.

PARTICIPATION: 5% • Students are expected to attend every meeting of every course in which they are enrolled on time and fully prepared.

3 • Late arrivals and early departures will not count as being present for a class. Unless the student makes arrangements prior to the class period for which they will be tardy or leave early. • Attendance will be taken ten (10) random times throughout the term. Each time that attendance is taken your presence earns you ten points. Each time that you are not present when attendance is taken your absence earns you minus ten points. • Regular assignments will be assigned throughout the duration of the term that review lecture material. All students are to be prepared for class lectures and discussions. All assignments must be typed/stapled and ready for submission at the beginning of the class on specified due dates. No late assignments or incomplete assignments will be accepted. This policy includes the term project.

QUIZZES 15% • Quizzes may or may not be announced prior to class. The quizzes will review important terms and concepts from readings, lectures, and other class materials. These tests are intended to help students continuously review for the midterm and final exam. • Students will not be permitted to make-up missed quizzes without the appropriate documentation (legal or medical excuse). Your lowest quiz grade will be dropped!

MIDTERM EXAM: 25% • The midterm may consist of, but is not limited to, the following: multiple choice, true/false, short answer, fill in the blank, matching, and essay questions. • No student will be permitted to make up the midterm exam as a result of an unexcused absence. Should an unusual circumstance arise where a student must miss the scheduled midterm exam, a one-time appointment will be arranged for the student to make up the exam during the instructor’s office hours. • The above mentioned is non-negotiable. It is intended to reward the dedicated and responsible student.

FINAL EXAM: 25% • The final exam will be a cumulative test and will be formatted similar to the midterm exam. The questions may consist of, but are not limited to, the following: multiple choice, true/false, matching, fill in the blank, short answer and essay. • The of early exams will not be permitted. • There are no make-up dates or arrangements made for a missed final exam.

TERM GROUP PROJECT: 30% PRELIMINARY PROJECT DESCRIPTION: The term project requires a written report with a works cited page and a 20-minute oral presentation accompanied with creative and thorough visuals.

a. Description: (100 points) Identify an industry trend/issue/challenge that is influencing one of the major event industry sectors. Prepare a report on the subject/issue that seems to be negatively or positively influencing the event industry. The report should highlight how the actual trend/issue/challenge is influencing the event industry. Students are required to provide research evidence that such a trend/issue/challenge exists in the event industry. Such topics may include, but are not limited to: the most challenging issues of managing a mega event, trendy destination choice of convention attendees, unique event venues, green meetings, innovative exhibitions, catering trends, unique special event themes, 4 event , trendy concepts, social media as a marketing tool for special events, etc. Each group will receive a one-time reservation appointment to present their information to the class.

b. Grading Criteria: - 20 points - Completeness of information 25 points - Professionalism 25 points - Clear outline of industry problem or trend 25 points - Creativity 5 points

Classroom Policies and Instructor’s Expectations

Class Attendance and Participation: Students are expected to be professional in class, which requires them to • attend and participate in class • be punctual about class attendance and due dates • be prepared, read on the class subject • be courteous and respectful to peers, guest speakers and the instructor If students disrupt the class, they will be asked to leave; disruptive behavior includes: • participating in side chats irrelevant to class subject during class • leaving the classroom early and arriving late, especially habitually and without a legitimate reason • reading materials irrelevant to the class subject • working on assignments for another class Students are responsible for all information given in class, if they are absent, it is their responsibility to get the information from another student.

Due dates: Due dates are firm. Students should be present at the exam venue at the specified date and time. Papers must be turned in during the class hours on the specified due date. Makeup exams and assignments will not be given, late assignments will not be accepted except for extraordinary situations as explained above. Students with Disabilities: The Dean of Students Office provides individualized assistance for students with documented disabilities. Services are based upon student need and impact of their specific disability. The Dean of Students Office determines what is and is not appropriate documentation. Examples of accommodations that are available to students include, but are not limited to, registration assistance, approval of reduced course load, course substitutions, classroom and examination accommodations, auxiliary learning aids, additional course drops when disability related, and assistance in other university activities. Contact the Disability Resources Center (http://www.dso.ufl.edu/drc/) for information about available resources for students with disabilities.

Counseling and Mental Health Resources: Students facing difficulties completing the course or who are in need of counseling or urgent help should call the on-campus Counseling and Wellness Center (352-392-1575; http://www.counseling.ufl.edu/cwc/).

Academic dishonesty - Plagiarism & Cheating: Students are required to be honest in their coursework, may not use notes during quizzes or exams, and must properly cite all sources that they have consulted for their projects. The University views plagiarism and cheating as serious disciplinary 5 offences. Plagiarism means, "To steal and pass off (the ideas or words of another) as one's own or to use (another's production) without crediting the source." (The Merrill Webster Online Dictionary 2005). ZERO tolerance for plagiarism and cheating. Any act of academic dishonesty will be reported to the Dean of Students. Plagiarism and cheating may be punished by failure on the exam, paper, or project; failure in the course; and/or expulsion from the university. Submitting the same paper for more than one class is considered plagiarism as well.

THE UNIVERSITY OF FLORIDA “ACADEMIC INTEGRITY CODE”: (http://www.dso.ufl.edu/sccr/honorcodes/honorcode.php) In adopting this Honor Code, the students of the University of Florida recognize that academic honesty and integrity are fundamental values of the University community. Students who enroll at the University commit to holding themselves and their peers to the high standard of honor required by the Honor Code. Any individual who becomes aware of a violation of the Honor Code is bound by honor to take corrective action. The quality of a University of Florida is dependent upon the community acceptance and enforcement of the Honor Code.

…We, the members of the University of Florida community, pledge to hold ourselves and our peers to the highest standards of honesty and integrity. On all submitted for credit by students at the University of Florida, the following pledge is either required or implied:

“On my honor, I have neither given nor received unauthorized aid in doing this assignment” Violations of the Academic Honesty Guidelines shall result in judicial action and a student being subject to the sanctions in paragraph XIV of the Student Conduct Code. The conduct set forth hereinafter constitutes a violation of the Academic Honesty Guidelines (University of Florida Rule 6C1-4.017).

For further information regarding the honor code at the University of Florida, please visit the of the Dean of Students: http://www.dso.ufl.edu/judicial/academic.php.

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