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CORALVILLE WEST LAND USE MASTER PLAN AND DESIGN GUIDELINES Project Initiation Booklet City of Coralville, Iowa March 2015 Overview Preface Market Analysis Acknowledgments.................................................................................................. i-ii Market Analysis.........................................................................................35-48 Introduction Appendix Overview.......................................................................................................... 1 Timeline............................................................................................................2 Bibliography................................................................................................. iii-iv Project Phase Description............................................................................3-4 Phase 1 - Project Initiation Phase One Overview.................................................................................... 5-6 City Project Team Exercise Results............................................................... 7-8 Headline News Key Words SWOT Analysis (Strength, Weaknesses, Opportunities and Threats) Steering Committee and Stakeholder Input....................................................9-12 SWOT Analysis General Comment Summary Public Input...............................................................................................13-20 General Comments Preferencing Results Community Plan Boards and Presentation Boards....................................21-34 Project Limits Property Owner Boards Overall Southwest Enlargement Southeast Enlargement Land Use Plan Transportation Plan Shared Use Pathways Plan Natural Resources Plan Site Analysis Land Use/Property Ownership Map Overlay Photo Inventory Boards Photo Board 1 Photo Board 2 Photo Board 3 Photo Board 4 i Table of Contents Acknowledgments Previous Planning Efforts and Documents Steering Committee Design Team and Contact Information City of Coralville, Iowa Community Plan – 2014 Mayor John Lundell Confluence (Completed by Houseal Lavigne Associates) Councilor Jill Dodds 900 2nd St SE, Suite 104 Councilor Tom Gill Cedar Rapids, Iowa 52401 Joe Barry P: 319.409.5401 Stakeholder Interviews Bill Ferrel LeLand Consulting Group Ellen Colony.............................Property Owner Todd Jacobson 610 SW Alder Street, Suite 1008 Mike and Jake Evans.........Evans Construction John Weihe Portland, Oregon 97205 Mike Hodge..................Lowry and Hodge LLC Steve West P: 503.222.1600 Joe Hughes...................Southgate Companies Donna Jondle..........................Property Owner Coralville Project Team Shive-Hattery, Inc. David Kieft............................University of Iowa 2834 Northgate Drive Dean Oakes...............Oakes Development Ltd. Kelly Hayworth Iowa City, Iowa 52245 Ken Phillips...........................Edwin Enterprises Ellen Habel P: 319.354.3040 Beth Saxton.............................Property Owner Dan Holderness Charlie Saxton.........................Property Owner Jim Kessler HR Green Inc. Jerry Waddilove.............Southgate Companies Scott Larson Sherri Proud 8710 Earhart Lane SW Cedar Rapids, Iowa 52404 P: 319.841.4000 2015 Coralville West Land Use Master Plan and Design Guidelines Acknowledgments ii Introduction Overview In 2014 the City of Coralville adopted a new Community Plan to provide a framework for growth. One of the most important growth areas identified in that plan is the West Land Use Area located between I-380 and Coral Ridge Avenue/Highway 965, south of Forevergreen Road, and north of I-80. The City is moving forward to further clarify the vision for this prominent and environmentally sensitive area which is the largest remaining undeveloped tract in the City. The planning efforts focus on creating a detailed master plan as well as developing design guidelines for the area. As part of this effort, the City hired a consultant team of city planners, urban designers, landscape architects, and engineers led by the landscape architecture and planning firm Confluence to provide the following services: 1. Market Analysis to assist in refining land use districts in the project area 2. Visioning and Public Input working with City staff, the steering committee members, property owners, stakeholders and the public to gather ideas, goals and vision for this area of the community 3. Master Planning assessing and refining the current community plan land use map to a more detailed level and develop a detailed, yet conceptual master plan for the area 4. Development Guidelines and Zoning Overlay working with City Staff, the Steering Committee memembers, property owners and other stakeholders to develop appropriate guidelines and zoning regulations for the plan area 5. Fee District Analysis analyze existing sanitary sewer, water main, and storm water fee districts Project Boundary 1 Introduction WEST LAND USE AREA MASTER PLAN AND DESIGN GUIDELINES TIMELINE NOV DEC JAN FEB MAR APRIL MAY JUNE JULY AUG SEPT 2014 2014 2015 2015 2015 2015 2015 2015 2015 2015 2015 PHASE 1 | PROJECT INITIATION - DATA COLLECTION, SITE ANALYSIS, BASE MAPPING AND COMMUNITY VISIONING COMMUNITY STAKEHOLDER AND PROPERTY OWNER ENGAGEMENT AND INPUT PUBLIC OPEN HOUSE CITY REVIEW - CITY COUNCIL AND OR PLANNING AND ZONING WORK SESSION CITY WORK SESSION PHASE 2 | MASTER PLANNING TRANSPORTATION AND CIRCULATION ANALYSIS AND TRANSPORTATION PLAN COMMUNITY STAKEHOLDER AND PROPERTY COMMUNITY WORKSHOP OWNER ENGAGEMENT AND INPUT CITY REVIEW - CITY COUNCIL AND OR PLANNING AND ZONING WORK SESSION CITY WORK SESSION PHASE 3 | DESIGN GUIDELINES AND STANDARDS + ZONING OVERLAY COMMUNITY STAKEHOLDER AND PROPERTY OWNER ENGAGEMENT AND INPUT COMMUNITY WORKSHOP CITY REVIEW - CITY COUNCIL AND OR PLANNING AND ZONING WORK SESSION CITY WORK SESSION PHASE 4 | SANITARY, SEWER, AND WATER INFRASTRUCTURE ANALYSIS, STORMWATER MANAGEMENT CONCEPT CITY REVIEW - CITY COUNCIL AND OR PLANNING AND ZONING WORK SESSION CITY WORK SESSION This project process is multifaceted and comprehensive in its approach with four phases as shown in the timeline matrix exhibit and outlined on the facing page. 2015 Coralville West Land Use Master Plan and Design Guidelines Timeline 2 Project Phase Descriptions Phase One - Project Initiation Phase Two - Master Planning In order to provide a well thought out and appropriately This phase included gathering data, making site Results from the Project Initiation phase provide the projections. Like the first phase, community feedback designed West Land Use Area Master Plan, it is visits, providing a market analysis and projections basis for phase two - Master Planning. Using the is essential for developing the best product and will be essential to have a complete understanding of the and gathering input from people who work and live in 2014 Community Land Use Plan as a foundation solicited through a community workshop and steering existing conditions, and other influential factors that the area as well as feedback from key stakeholders. as well as the information gathered, compiled and committee and stakeholder meetings as well as City will affect the outcome of the project as well as a full Significant input was gathered through a public open assimilated during phase one, the design team will Council and Planning and Zoning Commission input. understanding of the City’s and public’s goals and house, a steering committee meeting and individual develop master plan concepts that respond to the In this phase, a conceptual master plan draft will be vision for its development. This was the focus of phase meetings with property owner stakeholders. community’s desires and goals. This phase may developed and presented to the public for further one - Project Initiation which is now complete. include refinement of the Land Use Plan, modification input and then finalized after public comments are of land use districts and definitions, concepts for received. The Master Planning phase of the project community site features, plaza spaces, district is programmed for a three month period ending at the signage, streetscapes, circulation and storm water beginning of June. management as well as absorption and build-out 3 Project Phase Descriptions Phase Three – Design Guidelines and Phase Four – Storm Water, Sanitary Sewer, Standards + Zoning Overlay and Water Infrastructure Analysis The final two phases will run concurrently. During management and parking, architectural design, Under phase four, the existing storm water, sanitary management practices and provide a conceptual level phase three, the design team will work with City staff, landscape and open space design, lighting and sewer and water main systems will be analyzed to verify storm management plan that will enhance public safety steering committee members and other stakeholders to signage. Evaluation of the design review process capacity for the anticipated development based upon and environmental stewardship. The current storm create design guidelines that encourage development and recommendations for a zoning overlay framework the desired Master Plan. A stormwater Master Plan water, sanitary sewer, and water main fee districts will to occur according to the master plan vision. These will be provided. As in other phases, City Council will be developed utilizing the refined land use plan and be reviewed and evaluated. guidelines provide direction to inform developers about and Planning and Zoning Commission input, steering concept master plan to incorporate storm water best the City’s expectations

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