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Issue 16 No 128 @Sportsmag sportsmanagement.co.uk November/December 2016 Vol 20 Issue 16 No 128 @sportsmag COVER STORY War-torn Rwanda awaits its Paralympic stars share fi rst cricket stadium p66 their stories p50 Rosena Allin-Khan introducing the shadow sports minister p8 PowerleaguePowerleague CEOCEO RupertRupert CampbellCampbell We’reWe’re herehere toto changechange thethe faceface ofof fifi ve-a-sideve-a-side footballfootball CREATE A PERFORMANCE TRAINING SPACE Our NEW modular HD Athletic Racks and Rigs are designed to let you build a versatile strength training area that packs a lot into a relatively small space. Create an effective, effi cient and exciting workout area for your athletes. LifeFitness.co.uk [email protected] | 01353 666017 ©2016 Life Fitness and Hammer Strength, a division of Brunswick Corporation. All rights reserved. Life Fitness and Hammer Strength are registered trademarks of Brunswick Corporation. EDITOR’S LETTER A darker reality The activities of paedophiles in grooming and abusing children and young people in sport is the greatest challenge we have ever faced. We must tackle it head on e love to see sport as a wonderful part of life where we strive to do our best. Where we learn lessons in determination – fi ghting to win, This is toxic. It will W but being gracious in defeat. Where destroy parents’ teamwork forges friendships and creates tribes for life faith in sport’s and good exercise habits are established. But while this is true for the majority, a darker ability to protect reality is opening before our eyes, as the awful extent their children and of paedophile activity in sport begins to emerge. damage volunteering Right-thinking people in the industry are bracing to deal compassionately and eff ectively with whatever It must never be possible for paedophiles to infi ltrate horrors unfold in the coming months and years. sport, never possible for them to take advantage of As I write, after just a handful of days, 14 police children who feel they have the expectations of parents forces are already engaged in the investigation and and adults on their shoulders. Never possible for them around 800 people are reported to have come forward to exploit the hopes and dreams of young people. to say they were abused. The current focus is on Governance and honesty lie at the heart of this. football, but it seems inevitable this will extend to There is evidence emerging that some adults and other sports and that to a degree, the entire sports sports organisations have been more likely to turn a sector will be touched by this horrible tragedy. blind eye or attempt a cover-up than to ‘rock the boat’ We know from Savile how long this takes: sport now when it comes to taking action against paedophiles. faces years of challenging times, as accusations and So if adults and those in power cannot be relied on to alleged coverups are investigated and action taken. protect children when they are suspicious, things must What can be done? For those who have been be organised to allow for this fact. Whatever it takes harmed, justice brings some closure and must be to make it work, we must do it, and we must do it fast. delivered. As important, however, is the need to sweep Teams, clubs and governing bodies must review their through sport to flush out this evil and ensure it’s processes and deliver on this immediately to stop it never possible for children to be exploited and abused. dead in its tracks, so no more harm is done. There must be no dark corners where paedophiles Very sadly, history is showing us that nothing less can hide and thrive. This goal has sustained the than total elimination through control will do. O courage of those who’ve come forward, with the aim of preventing other innocents suff ering as they have. LIZ TERRY, EDITOR, SPORTS MANAGEMENT Choose how you read Sports Management magazine PRINT DIGITAL PDF ONLINE leisuresubs.net sportsmanagement.co.uk/digital sportsmanagement.co.uk/contents sportsmanagement.co.uk Issue 128 x November/December 2016 3 Issue 128 x November/December 2016 READER SERVICES Subscriptions News & Analysis: Denise Adams +44 (0)1462 471930 Sports governance, Circulation manager “failing” PE and UK Michael Emmerson +44 (0)1462 471932 Sport funding boost EDITORIAL TEAM Editor Liz Terry +44 (0)1462 431385 Deputy editor p14 Steph Eaves +44 (0)1462 471934 News editor Matthew Campelli +44 (0)1462 471912 Introducing Dr Contributing editor Tom Walker Rosena Allin-Khan, +44 (0)1462 471934 the boxing, football- ADVERTISING TEAM Publishers playing shadow John Challinor sports minister +44 (0)1202 742968 Paul Thorman (recruitment) +44 (0)1462 471904 Advertising sales p8 Jan Williams +44 (0)1462 471909 WEB TEAM Tim Nash +44 (0)1462 471917 Paralympic stars: Michael Paramore +44 (0)1462 471926 GB heroes talk about Emma Harris a stellar Rio 2016 +44 (0)1462 471921 Dean Fox +44 (0)1462 471900 Sport-kit.net Kate Corney +44 (0)1462 471927 DESIGN p50 Jack Emmerson +44 (0)1462 471136 RESEARCH Joe Neary +44 (0)1462 431385 Cybathlon: FINANCE Denise Adams The alternative +44 (0)1462 471930 Paralympic Games Rebekah Scott +44 (0)1462 471930 – with assistive Leisure Media technology Portmill House Hitchin, Herts SG5 1DJ, UK +44 (0)1462 431385 p54 leisuremedia.com fi [email protected] Issue 128 x November/December 2016 CONTENTS 5 IN THIS ISSUE Interview: Powerleague CEO 08 PEOPLE Rupert Campbell on Dr Rosena Allin-Khan, Nick transforming the Truran and Daniel Eisenberg fi ve-a-side industry 14 NEWS & ANALYSIS 29 THOUGHT LEADERS p38 Andy Reed, Emma Boggis and Helen Clark 34 TALKING POINT Inside Waterbabies: Can council-funded sport Its strategy to survive austerity? build its own 38 INTERVIEW swimming pools Rupert Campbell, Powerleague chief executive 44 MAKING A SPLASH p44 The growth of Waterbabies 50 PARALYMPIC STARS Three heroes of the Games talk Breaking boundaries: to Sports Management The project to bring a much-needed 54 BIONIC GAMES cricket stadium to Inside the para-sport event with a twist war-torn Rwanda 62 ARTIFICIAL FUTURE p66 The RFU’s £50m 3G pitch plan 66 RWANDA CRICKET Creating the nation’s fi rst-ever purpose-built cricket facility New FIFA secretary general sparks 70 SOCCEREX REPORT interest at the 2016 Showcasing football’s triumphs Soccerex Global during a period of turbulence Convention 74 GAME CHANGERS Innovation in sport p70 82 JOBS Find your next challenge Net Benefits Global Events. Designed and Delivered. www.arenagroup.com LETTERS HAVE YOUR SAY Have you got a view on the state of the sports sector? A topic you want to discuss? An opinion on an article featured in Sports Management? Write to us at: [email protected] OLESIA BILKEI / SHUTTERSTOCK / BILKEI OLESIA Retired footballer Fabrice Muamba (right), who suff ered a cardiac arrest on the pitch during an FA Cup match in 2012 with Andrew Deaner (left), one of the men who saved his life The importance of AEDs in sport centres ecent years have seen automated cardiac arrest during an FA Cup match. With every passing minute, a victim’s external defibrillators (AEDs) Fabrice was saved thanks to quick access to chances of surviving an SCA decrease by 10 become more accessible in public a defi brillator which delivered a number of per cent. CPR, along with the shock of an Rlocations across the UK. Found shocks to his heart, ultimately saving his life. AED can increase chances of revival from just everywhere from train stations to football The risk of SCA is three times greater in 6 per cent to 74 per cent if delivered within stadiums, awareness of this device and its competitive athletes, which is why quick the fi rst three to fi ve minutes after collapse. life-saving abilities is on the rise. access to a defi brillator is vital to protect the This is why the most important way Currently, 30,000 people in the UK die lives of those competing in sporting events. to protect the lives of those competing each year due to sudden cardiac arrest (SCA), Thanks to the clever design of these in sports isn’t with shin guards, gloves or yet it is still not a government requirement devices, just about anybody can use an AED a helmet but with the investment of a to have these devices installed in public to save a life. Simply pressing the power defi brillator – the only defi nitive treatment locations, sport arenas or even schools. button or opening the lid will activate the against cardiac arrest. O Numerous cardiac arrests have occurred defi brillator, initiating a sequence of visual during sporting events, most notably in 2012 and vocal prompts to guide the user through Francesca Wilson, where Fabrice Muamba collapsed suff ering the entire rescue process. Defi bshop creative coordinator sportsmanagement.co.uk Issue 128 x November/December 2016 7 Sports Management people “I apply as much pressure as possible to ensure sport and physical activity is really accessible to everyone” Dr Rosena Allin-Khan, MATT CROSSICK / PRESS ASSOCIATION PRESS / CROSSICK MATT shadow sports minister hen Jeremy Corbyn won the latest Passion for sport Labour leadership contest in Despite her relative inexperience in politics, the sports September – increasing his already brief is one Allin-Khan is relishing already, and she W signifi cant authority – he was given the appears to have all the credentials to succeed. opportunity to form a new shadow cabinet. “I’ve been a sportsperson all my life actually,” she While old party stalwarts like Diane Abbott and tells Sports Management. “I represented my school in a Emily Thornberry received top roles shadowing number of sports, including cricket and athletics.
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