GUNDOG Generation of Gun Dog Handlers

The GUN DOG CONFIDENTIAL Series

Project Upland has gained a reputation as a powerhouse in hunter recruitment through inspiring films. Now we seek the next step to make sure we offer an exciting outlet for hunter retention. This is the powerful and important deliver mechanism for creating a future GUNDOG generation of gun dog handlers. CONFIDENTIAL From the makers of Project Upland we bring you Gun Dog Confidential. A PROJECT UPLAND SERIES A platform dedicated to celebrating the world of gun dogs and delivering information for the first time gun dog trainer. Here we bring three important perspectives in three powerful forms of media content. This creative platform is the future of upland hunting...

The Training Films - Project Upland caliber training films that focus on the contrast between expert dog trainers and novice handlers. Based on an organized time-frame of the first three years of training. Here we remove the hunting aspect (kill footage) to maintain a neutral and user conscious platform.

The Articles - Creative and compelling written content ranging from alternative opinions, expert troubleshooting, and novice struggles.

The Profile Films - These Project Upland films will seek to celebrate the world of gun dogs. From trainers, iconic stories , breeds, and any other adventure that inspires the next generation of bird dog owners. The NOVICE Perspective The first is the “confidential” novice perspective giving first hand experiences on failures, achievements, and understanding. This critical and important perspective achieves two key factors. Firstly, the realization of hurdles “experts” often forget in later stages of knowledge. Secondly, a less intimidating and honest approach to what can often be viewed as an elitist realm of training.

The Expert Perspective This important perspective keeps the base line on fundamental steps in gun dog training. It will be the contrast to the “novice’ perspective. By giving factual training information that we can then show a novice digest, execute, and struggle with. They give us guidance in what can be an overwhelming journey. We will offer multiple views on training concepts to remember that “there is more than one way to skin a cat”.

The Dogs Perspective We will begin to add in views on how a dogs minds works. From their process of information, theories of repetition, and basic dog psychology. It will be mindful that not all dogs are the same. We will address problems encountered by different personalities of dogs in training environments. Where to Find Gun Dog Confidential

The Gun Dog Confidential Series will appear on all of the Project Upland platforms including online streaming and new platforms like Amazon, Apple TV, CarbonTV and WayPointTV (Roku). The “How to” films will be driven through strategic social media campaigns along with hosting on our current website with articles in an organized fashion for novices to easi- ly navigate their way to pertinent information.

Another series will also appear in the new layout of the Project Upland site called Basic Uplander. A series of creative “how to”, lifestyle, and tips articles on basic upland hunting topics for beginner hunters. This is another spearhead to our retention intuitive. Examples of articles will be such titles as “3 Basic Steps to Decent Grouse Cover”, “Things you need to Understand to woodcock Hunt”, “ How to hunt Public Land Pheasant Alone”, and “Choosing your first Bird Gun”.

The Future of Gun Dog Confidential

As we grow this revolutionary platform we will add to our future book launch with Project Upland. Our first publication “Project Upland- A Bird Hunters Anthology (Volume One)’ will be followed up by a Gun Dog Confidential Photo Book. This visually stunning composition will include the top photographs and short stories celebrating the world and culture of gun dog training and field sports.

The “Profile Films” will also appear in our DVD series starting with “Project Upland- A Bird Hunting Epic Series (Season 2)” Future consideration will also be made to releasing the training films in a DVD format if such demand for information arises. PROFILE FILM EXAMPLE

THE AMERICAN BRITTANY, THE PASSION OF DOG TRAINING, AND THE RINGNECK PHEASANT Rick Affuso is a passionate hobbyist dog trainer. From a past of big game hunter to an obsession for the American Brittany, Rick and his four dogs show the dedication of training, guiding, and upland bird hunting. From backyard training tables and pheasant hunting. All the way to a NAVHDA Versatile Champion title this story is all about the dogs.

Estimated runtime 24 minutes New York Rick Affuso // Male // Age 61// Occupation - HVAC Company Owner American Brittany Ringneck Pheasant // Chukar EXAMPLES OF FILMS and ARTICLES Below are some examples of upcoming films, and articles that will start to build the Gun Dog Confidential Series. As a company we will seek to strategically place brands in projected content as well as deliver more customized content for important brand messages. Note all relevant content will have suggested “Start Age” stamps to help direct new handlers to relevant information still keeping in mind dogs develop at different ages hence why there is no “End Date”

Introduction to “Whoa” Training // Video // Suggested Start Age 16 Weeks This film will include Dave Trahan’s informative structure as well as the contrast in A.J. DeRosa’s incorporation into home life.*

Teaching Hold in Fetch Training // Video // Suggested Start Age After Loss of Puppy Teeth This film will include Dave Trahan’s informative structure as well as the contrast in A.J. DeRosa’s incorporation into home life.* Note that this is ONE example of a whole series of “Fetch” training films and articles.

Training Hack- How to Get Your Dog to Settle // Video // Training Length Varies with Age This film will include Dave Trahan’s use of tie downs in training environments, the home and other situations to explore the importance of a dog accepting this focus.

Troubleshooting- My Dog will not Come to me when Retrieving // Video // As issue Arise Going over the use of a check cord and repetition to effectively resolve this common novice training issue.

Why You Should Crate Train Your Dog // Article // Suggested Start Age Right Away This article will explore the advantages as well as the psychology behind crate training. As well as common obstacles first time dog owners have experienced including A.J. DeRosa’s first hand issues and successes.*

Choosing Gun Dog Language Carefully // Article // Suggested Start Age Right Away This article will explore the issues that arise from common used words like “ok” replaced by less common words such as “release” to avoid confusion for a dog in the field. As well as basic theories of voice projection between words such as “come” and “here.”

Why Socialization Matters and How to Start // Article // Start Age After Full Shots This article will explore the importance of socializing a gun dog and the “dos” and “dont’s” involved.

Sit Training to “Do or not to Do” // Article // Start Age Open ended This article will explore the debates over sit training and both sides to why handlers believe you should or should not introduce it to a puppy.

*All videos will contain “Troubleshooting” links to other videos and articles that Novices will experience. A.J. DeRosa - The Novice A.J. DeRosa is the Creative Director of the Project Upland Series and first time gun dog handler. He will be the first “novice” to be documented through first hand lessons, failures, and hurdles in training his first gun dog - Grim.

Grim - The Dog Grim is a Wired-Haired Pointing Griffon from the Wildrums Kennel in Wisconsin. He has been filmed from before his birth (mother) to today. At under 1 year of age he is at a prime age to show the evolution of the first three years of critical gun dog training. It is important to note that Gun Dog Confidential intends to maintain a BREED NEUTRAL approach to the platform despite Grim as a lead role in the first series of “How to” Films.

Dave Trahan - The Expert Dave Trahan is a 20 year veteran of gun dog training and the National President of NAVHDA (North American Versatile Hunting Dog Association). Dave’s dogs have earned titles in the German system including the VGP Award. He has earned with his as well as clients dogs the following titles 13 Natural Abilities, 2 UPT, 15 Utility Test, 6 Versatile Championships in the NAVHDA testing system. Dave also obtained titles in the NADKC (North American Deutsch Kurzharr Club) testing systems 7 Derby, 5 Solms, 1 VGP. Dave’s reputation and understanding of gun dog training is a critical key to the information delivered in this revolutionary series.

New Hampshire - The Location The vast majority of the “How to” films will be shot in the State of New Hampshire were both Dave Trahan and A.J. DeRosa reside. A critical logistics point for the continued delivery of information. The Profile Films however will be shot all over the country including current projects in New York and Wisconsin. HERVEY MEDIA, LLC MOSCOW, IDAHO

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