Augusta Interpretation Plan.Pdf
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a u g u s t 2 0 1 3 interpretation plan for AUGUSTA MULLOWAY studio + Paul Kloeden f o r Shire of Augusta-Margaret River Tom Turner painting, 1830 image: Battye Library 000628d FINAL ISSUE [OCTOBER 2013] DOCUMENT CONTROL i ssue number revision issue date r e v i s i o n n o t e s 00 6 August 2013 Draft issue 01 30 August 2013 30 August 2013 draft issue 02 11 October 2013 Final issue shire of augusta-margaret river _ augusta interpretation plan 3 FINAL ISSUE [OCTOBER 2013] AUMR02_02 4 TABLE OF CONTENTS s e c t i o n p a g e 0 1 . 0 0 introduction 7 0 2 . 0 0 interpretation planning 8 02.01 defining interpretation 02.02 what is an interpretation plan? 02.03 philosophical approach 0 3 . 0 0 background components 1 1 03.01 general 03.02 project background 03.03 documentary background 03.04 personnel background 03.05 consultation 0 4 . 0 0 inventory + analysis 1 7 04.01 general 04.02 location 04.03 trails 04.04 cape leeuwin 04.05 flinders bay 04.06 augusta town 04.07 boat harbour 04.08 memorials 04.09 early sites 04.10 other 04.11 previous urban development studies 0 5 . 0 0 audience profile 4 6 05.01 general 05.02 audience types 0 6 . 0 0 themes + storylines 4 8 06.01 themes 06.02 layers of history 0 7 . 0 0 interpretation policies 5 2 07.01 vision 07.02 policies 0 8 . 0 0 interpretation strategies 5 5 08.01 general 08.02 storylines table 08.03 continuous trail 08.04 trail nodes 08.05 bicycle parking 08.06 style guide 08.07 cape leeuwin 08.08 flinders bay 08.09 ellis st/town jetty 08.10 donovan street bushland 08.11 flinders memorial + coastal trail south end 08.12 ringbolt & other bays 08.13 early sites 08.14 hillview road lookout 08.15 augusta town 08.16 visitor information centre 08.17 museum + historical society 08.18 planning controls 08.19 heritage trail 08.20 aboriginal interpretation 08.21 education programme 08.22 potential theatre programme shire of augusta-margaret river _ augusta interpretation plan 5 FINAL ISSUE [OCTOBER 2013] AUMR02_02 6 0 9 . 0 0 implementation 9 3 09.01 general 09.02 further design development 09.03 further research 09.04 aboriginal consultation 09.05 fabrication + installation 09.06 maintenance 09.07 table of responsibilities + priorities A p a p p e n d i c e s 9 9 A shire of augusta-margaret river heritage inventory: thematic history 0 1 . 0 0 INTRODUCTION 0 1 imtroduction Mulloway Studio, together with Paul Kloeden, were engaged by the Shire of Augusta-Margaret River on behalf of the Community Reference Group, to prepare an interpretation plan for Augusta. 0 2 As outlined at the first Community Reference Group meeting, ‘The aims and objectives of the project are as follows: • To provide a plan that will guide the coordination and development of a range of existing and future 0 3 interpretive, or story-telling projects in an integrated way. Within that plan a number of specific projects will aim to: • Enhance understanding of the significance of the place, particularly the town of Augusta. 0 4 • Enhance the overall urban experience by creating a stronger sense of place.’ (Community Reference Group meeting minutes) 0 5 0 6 0 7 0 8 0 9 shire of augusta-margaret river _ augusta interpretation plan 7 FINAL ISSUE [OCTOBER 2013] AUMR02_02 8 02.00 INTERPRETATION PLANNIN G 02.01 defining interpretation ‘Interpretation is an interactive communication process, involving the visitor, through which heritage values and cultural significance are revealed, using a variety of techniques in order to enrich the visitor experience and enhance the enjoyment and understanding of the place.’ (Murphy, S. 1997:5) 02.02 what is an interpretation plan? ‘An interpretation plan is a management tool that provides a strategy for transmitting messages about the cultural heritage values of a heritage place to visitors. It identifies the most significant themes and stories about a place and the media most suited to exploring them. The plan also provides a framework for managing visitors, providing them with a memorable and enriching experience while also ensuring the heritage values, including significant fabric, of the place are upheld. It also helps ensure that the interpretive strategies recommended are appropriate to the place.’ (National Trust of Australia (WA) Interpretation Planning Guidelines) 0 1 0 2 . 0 3 philosophical approach Our approach to interpretation is encapsulated in the philosophical statement of approach we developed in 0 2 interpretation 2005 for the National Trust of Australia (WA). planning ‘The principal aim of interpretation is not instruction, but provocation. The place should be presented as a space for public discourse and invite the visitor to share the excitement of thinking about the past, the 0 3 present and the future. The visitor experience should thus be one of discovery or inspired insight. The local visitor should experience a degree of self-revelation while those from further afield should enjoy a richer insight into the place, the State and the Country. Interpretation should aim to present the whole rather than a part. It should resonate with voices that encourage 0 4 open-minded consideration of different perspectives. The interpretation should celebrate the significance of the place by promoting the exploration of knowledge and ideas and by providing a dynamic forum for discussion and reflection. When challenging convention and encouraging debate, the interpretation may sometimes be controversial but should never be dull. 0 5 Interpretation is not mere information – it is revelation based upon information. But the information upon which it is based must be thematically organised, based on rigorous research and specific to each place. The interpretation should aim to relate the place being displayed to something within the visitor. 0 6 Interpretation is an art, which combines many arts. Interpretive techniques should be appropriate to the place and the various, or multiple, audiences. They should reflect a contemporary perspective and clearly distinguish themselves from the historic fabric, artifacts or reality. They should be imaginative, reflecting the best in creativity and ingenuity. 0 7 There are, however, many options for interpreting a place. There is no single right way. The philosophical approach outlined above should be used to explore all the options.’ 0 8 0 9 shire of augusta-margaret river _ augusta interpretation plan 9 FINAL ISSUE [OCTOBER 2013] AUMR02_02 1 0 A diagrammatic representation of the interpretation planning process is incorporated below: BACKGROUND G E 1 INVENTORY STA AUDIENCE ANALYSIS 2 VISION G E STA POLICIES . Further research and consultation may encourage reviewing. THEMES + STORYLINES STRATEGIES 3 G E It is a circular process STA IMPLEMENTATION m ethodology diagram 0 3 . 0 0 BACKGROUND COMPONENTS 0 1 0 3 . 0 1 g e n e r a l Prior to the development of policies and strategies to guide the interpretation of Augusta, it is necessary to 0 2 understand the background of the place and its significance. It is necessary to consider the available assets and how the place is currently interpreted. 0 3 background 0 3 . 0 2 p r o j e c t background components ‘Concern has been expressed about the lack of interpretation material in Augusta, despite its rich history. Mulloway Studio was already engaged to prepare an Interpretation Plan for the Busselton-Augusta Rail 0 4 Trail so was asked to submit a quotation to prepare an interpretation plan for Augusta. A Lotterywest Grant application was lodged and $30,000 was awarded. A further $6,000 was needed for the project and this was allocated by Council at its mid-year budget review. Mulloway Studio have been engaged to prepare the Interpretation Plan and the Community Reference Group has been formed to provide input to the consultants 0 5 as the project proceeds.’ (Community Reference Group meeting minutes, adopted) 0 6 0 7 0 8 0 9 shire of augusta-margaret river _ augusta interpretation plan 1 1 FINAL ISSUE [OCTOBER 2013] AUMR02_02 1 2 0 3 . 0 3 documentary background There are a number of formal documents and reports which provide an important source of background knowledge. Urban development & tourism: • Cape Leeuwin Tourist Precinct Site Plans: Ringbolt Bay Site Plan (William James Landscape Architect, April 2013) for Cape Leeuwin Tourist Precinct Committee • Augusta Boat Harbour - Land Development - Ultimate Concept (Department of Transport, 2013) • Things To See And Do In Augusta - information sheet (Augusta-Margaret River Tourism Association, May 2012) • Augusta Main Street Improvements: Concept Plan Options (Shire of Augusta-Margaret River, April 2010) • Augusta Townsite Strategy (Rohan Dickson and Associates, March 2008) for Shire of Augusta-Margaret River • Augusta-Margaret River Regional Profile (Resource Futures Program, CSIRO Sustainable Ecosystems, October 2005) • Augusta Foreshore Management and Landscape Concept Final Plan (John Monaghan and Associates, August 1997) for Shire of Augusta-Margaret River • Conservation Plan for Flinders Bay Historic Settlement (KTA Partnership, September 1996) for Shire of Augusta-Margaret River Trails: • Busselton to Flinders Bay Rail Trail: Interpretation Plan (Mulloway Studio, February 2013) for City of Busselton, Shire of Augusta-Margaret River & National Trust of Australia (WA) • Busselton to Flinders Bay Rail Trail: Trail Concept Plan, Volume 1 & 2 (Transplan, June 2012) for City of Busselton, Shire of Augusta-Margaret River & National Trust of Australia (WA) • Augusta to Busselton Trails Network Concept Plan (Ecoscape, August 2010) for National Trust of Australia