#82 JUNE / JULY 2016 €5 ADIDAS’ BJORN WIERSMA TALKS ACTION SPORTS SELLING TECHNICAL SKATE PRODUCTS EUROPEAN MARKET INTEL BRAND PROFILES, BUYER SCIENCE & MUCH MORE TREND REPORTS: BOARDSHORTS, CAMPING & OUTDOOR, SWIMWEAR, STREETWEAR, SKATE HARDWARE & PROTECTION 1 US Editor Harry Mitchell Thompson HELLO #82
[email protected] At the time of writing, Europe is finally protection and our Skateboard Editor, Dirk seeing some much needed signs of summer. Vogel looks at how the new technology skate Surf & French Editor Iker Aguirre April and May, on the whole, were wet brands are introducing into their decks, wheels
[email protected] across the continent, spelling unseasonably and trucks gives retailers great sales arguments green countryside and poor spring sales for for selling high end products. We also have Senior Snowboard Contributor boardsports retail. However, now the sun our regular features; Corky from Stockholm’s shines bright and rumours are rife of El Niño’s Coyote Grind Lounge claims this issue’s Tom Wilson-North tail end heating both our oceans and air right Retailer Profile after their second place finish
[email protected] the way through the summer. All is forgiven. at last year’s Vans Shop Riot series. Titus from Germany won the competition in 2015 and their Skate Editor Dirk Vogel Our business is entirely dependent on head of buying, PV Schulz gives us an insight
[email protected] Mother Nature and with the Wanderlust trend into his buying tricks and tips. that’s sparked a heightened lust for travel in Millenials, spurred on by their need to document Our summer tradeshow edition is thoughtfully German Editor Anna Langer just how “at one” with nature they are, SOURCE put together to provide retailers with an
[email protected] explores a new trend category in our Camping & extensive overview of SS17’s trends to assist Outdoor trend report.