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Karnataka tourism Brickwork Ratings Govt. of (Dept. of Tourism) Empanelled Credit Rating Agency

Brickwork Ratings, a credit rating agency founded by bankers, former regulators, and credit rating professionals, is a SEBI registered credit rating agency with its corporate office in Bengaluru. It is also empanelled by NSIC and accredited by RBI for carrying out SME and bank loan ratings respectively. It has a country-wide presence through its branches at Ahmedabad, Chandigarh, Chennai, Hyderabad, Kolkata, and New Delhi along with representatives in 100+ cities. The promotion of financial literacy is one of the primary objectives of Brickwork Ratings. In a world where scarcity of useful information, complex structured transactions and use of a language that is still foreign to most retail investors, Brickwork Ratings aims to provide information in a manner that facilitates them to make informed decisions.

Brickwork Ratings has received the The RBI has accorded Brickwork Ratings, permanent registration from SEBI as per the ECAI (External Credit Assessment Institution) the SEBI circular No. SEBI/MIRSD/DR-2/ status under Basel norms approving BWR SRP/Cir-2/2005 dated January 4, 2005 as an eligible CRA for bank loans/facilities. Tourism Ratings Introduction The Department of Tourism (DoT), Government of Karnataka (GoK) has proposed a Karnataka Tourism Policy 2015-2020 which sets the direction for the Karnataka tourism industry over the next five years, with the key objective of increasing the tourism sector contribution to the State GDP through large scale investment which is expected to generate over 4.3 million additional jobs. The tourism policy highlights incentives and concessions to facilitate equitable regional development, local community development, employment opportunities and encourages developments in lesser known/ visited tourism destinations of the state.

The Tourism Policy specifies that all the tourism facilities and services in the state should be certified by a Rating Agency, to ensure delivery of quality services to tourists at acceptable standards. The Policy identifies around 18 tourism products ranging from services like eco-tourism to hard infrastructure like hotels/resorts/youth hostels/yatri niwas’, for availing incentives and concessions from the government. Approximately 30,000 tourism products are expected to be benefited from this Rating program. The tourism products, when rated* through a certified Accreditation Agency have undergone rigorous assessment to ensure that they deliver a quality experience. Such accreditation would help develop effective and impactful tourism initiatives in Karnataka. The ratings would be used for the easy implementation of the tourism policy for providing various benefits like grants, tax exemptions, subsidies etc and promoting various tourism products through promotion channels available with DoT.

Tourism - Karnataka Tourism is one of the priority sectors identified in the Government’s overall growth strategy for the state. The tourism potential of Karnataka is immense and Karnataka aims to be in the top 2 tourism destinations in and top 50 in the world. Karnataka, the eighth largest state in India has been ranked as the fifth most popular state in the country for tourism. The Unique Selling Proposition of Karnataka Tourism is that it is a Mini Incredible India in its tourism offerings. While it is the “Cradle of Stone Architecture”, it is also the “Silicon Valley of India”. As a “One State Many Worlds” destination, Karnataka has an abundance of natural resources from dense forests to breath taking beaches, rich heritage from historical monuments to religious and cultural centres, diverse forms of tourism from adventure sports to nature retreats to experiential tourism.

Tourism is a critical sector for economic development and for sustaining employment, in both advanced and developing economies. Improving and sustaining the standards of the tourism service sector is hence pivotal to Tourism Department, GoK has empaneled achieving the above objectives Brickwork Ratings India Pvt Ltd, for Rating of Tourism facilities and services in Karnataka.

*Ratings is generally used in the context of Credit Ratings. However, with respect to rating of tourism facilities and services, ratings or gradings can be used interchangeably. Rating Of Tourism Facilities And Services Brickwork Tourism Ratings is a rating service designed to provide tourists and travellers, government agencies and service providers with an independent and unbiased opinion on the quality of tourism related facilities and services offered in the state. Brickwork Ratings is meant to provide useful information to tourists about the quality of tourist facilities available in Karnataka. The aim is to recognise quality, differentiate levels of facilities and services and make potential tourists aware about what they can expect before they actually travel. Brickwork Ratings help the tourism business owners to benchmark their business with their peers in the industry and work towards achieving excellence in their facilities and services. Brickwork Ratings is a collaborative partner in the Karnataka Tourism's efforts to attain and maintain high standards for Tourism Facilities in Karnataka.

List of Tourism Facilities to be Rated 1. Adventure Tourism 12. Intepretation Center / Tourist Information 2. Agri Tourism Centre Kiosk / Tourist Information Center 3. Caravan Park 13. Museums and Galleries 4. Cruise Tourism 14. Rural Tourism Project 5. Dormitories / Yuva Vasatigruha (Youth 15. Tour Operations Hostels) 16. Tourist Information center 6. Eco - Tourism 17. Vocational Training Institutes (Training 7. Entertainment Parks and HRD Infrastructure) 8. Heritage Hotels 18. Wayside Amenities 9. Home Stay’s 19. Wellness / Holistic Health Center 10. Hotels and Resorts 20. Yatri Niwas 11. Infrastructure and facilities available at tourism destinations

Benefits of Ratings for Tourism Facilities and Services

Increased credibility, visibility and reputation in the tourism market place. Improved customer confidence and satisfaction, leading to repeat business. Nomination of awards - Ratings of products will directly help in identifying and recognizing the stakeholders in tourism. Recommendations to GoI and International agencies on tourism destinations and products. Easy implementation of Karnataka tourism policy for providing various benefits like grants, tax exemptions, subsidies etc. Filing projects for approvals before any parastatal body such as Karnataka Udyog Mitra etc. Promoting various tourism products through promotion channels available with Department of Tourism (DoT).

Process

Tourism facility Review of tourism Visit to Tourism Management Qualitative Rating organisational facility functioning, facility site and Discussions Analysis Report Self - process, adherence independent Assessment to norms by DoT assessment and financial of services documents

Publication of Rating As a GoK empanelled Rating Agency, BWR shall follow the standardized parameters, predefined and agreed upon with GoK for rating the tourism products and also its own unique criteria for the rating of tourism facilities. Tourism Products located within Karnataka will be rated. The ratings would be disseminated on the Department of Tourism (DoT) web portal and the website of our organization.

Duration Minimum of 3-4 weeks from the mandate date Duration can vary if there is any delay in receipt of data. Deliverables A Rating Letter A detailed Rating Report Dissemination of Rating in the website of Brickwork Ratings Surveillance The Rating of each tourism facility shall be applicable for three years as specified by DoT, subject to annual surveillance. It is the responsibility of the units to maintain the level and quality of the facilities so that it does not fall below the rated category. Surveillance shall be done at the request of the management of the business entity.

Tourism Rating Scale

As specified by DoT, the rating of tourism facilities would be carried out on the scale of A to E with modifiers as (+) or (-) to reflect comparative standing within the category.

BWR A Highest Quality of Facility

BWR B Adequate Quality of Facility

BWR C Moderate Quality of Facility

BWR D Average Quality of Facility

BWR E Low Quality of Facility The rating would be prefixed by the abbreviation KA - KA stands for Karnataka. For example, a rating of “BWR-KA-A+” indicates “Highest Quality of Facility”.

Select Clients

FLY SMART

Barque Hotels Pvt. Ltd.

BIR Hotels Pvt ltd (Grand Continental Hotel)

Gandhinagar Hotels Ltd

Gulbarga

Bijapur Chikkodi

Bagalkot Raichur

Dharwad Gadag Hubballi

Bellary Uttarakannada Karwar Haveri

Davanagere

Chitradurga Shimoga

Udupi Chikkamagaluru Chikkaballapur Tumkur Kolar Hassan Bengaluru Dakshina

Mandya Madikeri Ramanagara Kodagu Mysore

Brickwork Ratings Foot Print Chamrajnagar

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