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B2C Predasaurs – the in Thing TV Advertising Campaign Running March-May Exact May TV Schedule Available at the Bottom of This

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B2C Predasaurs – the in Thing TV Advertising Campaign Running March-May Exact May TV Schedule Available at the Bottom of This B2C Predasaurs – The In Thing TV Advertising Campaign Running March‐May Exact May TV schedule available at the bottom of this document First burst launching in March to May Min 750+ TVR’s: • 320+ TVR’s & over 2500+ transmissions in March/April/May • 500+ TVR’s in two further bursts in 2013. • 20 second Predasaurs TVC • Channel schedule includes Nickelodeon, Nick Toons, Pop & Kix. B2C Print and Sampling Feb‐June Sampling Campaign ‐ 200k Samples (Running Feb‐June) UK Boys 5‐11 Magazines: Toxic (March), Dinomite (Feb and March) and PocketWorld (April). Each cover mounting the foil pack micro figure, teasing the figure collection. Full inner‐magazine Predasaurs coverage including features and competitions introducing the whole range across all publications. First News (March‐May) Partnership focuses on introducing and educating the dinosaur DNA merging concept with point of purchase. Competitions running in alternative weeks to win Predasaurs range. Bridging the gap between Predasaurs – parents – schools – pupils (target). First News publication is a newspaper designed to bring current affairs to school children. Magazine Launch Street Date: May • Predasaurs Magazine: Issue 1 released May 1st • Published by Dennis Publishing • 40,000 initial print run, UK nationwide availability • Free gift of a full Predasaurs figure with every issue, while keeping to the very competitive £2.99 RRP. Print Campaign Running Feb‐July B2C Print Advertisements 3‐4 x A4 Print Advertisements placed inside Boy’s UK Magazines. B2C In store Promotional Activity Running April‐May B2C Sampling The Entertainer – 85 Stores Nationwide UK In store event – ‘Predasaurs Hunt’. Involves children searching in store for Predasaurs character cards, completing a checklist. Includes heavy sampling and introducing the Predasaurs range. Partnering with Schools (Back to School) North West England Sampling the Predasaurs (micro figure) to school children 5‐11. B2C Online & Social Jan‐Aug Extensive social media team dedicated to building “Brand Predasaurs” online prior, during and post launch. Targeting UK 5‐11 Boys online platforms such as www.toxicmag.co.uk, bringing the conversation to the online playground. Platform allows us to link the target audience directly to Predasaurs.com, for in‐depth product background, games, TVC, point of purchase. Team Toxic will communicate this as a “latest news” feature, rather than an advertisement, highlighting Predasaurs as a must‐have, cool product of the month. TV Campaign Spot Details Predasaurs – May 2013 Break Day Scheduled Scheduled Length Programme/Category Area Date Time NickToons Wed 01/05/2013 06:23:24 20 MIGHTY MORPHIN POWER RANGERS NickToons Wed 01/05/2013 08:11:13 20 ROBOT AND MONSTER Pop Wed 01/05/2013 17:57:00 20 REKKIT RABBIT Pop Wed 01/05/2013 17:26:30 20 FINDING STUFF OUT NickToons Wed 01/05/2013 22:11:08 20 HEY ARNOLD! Nick Wed 01/05/2013 07:40:25 20 VICTORIOUS Nick Wed 01/05/2013 07:12:31 20 ICARLY Pop Wed 01/05/2013 16:57:00 20 ARTZOOKA Nick Wed 01/05/2013 08:41:55 20 SPONGEBOB SQUAREPANTS NickToons Wed 01/05/2013 18:11:38 20 FAIRLY ODD PARENTS Pop Wed 01/05/2013 14:56:30 20 SCIENCE GOES POP NickToons Wed 01/05/2013 12:26:41 20 FAIRLY ODD PARENTS Nick Wed 01/05/2013 06:43:30 20 ICARLY NickToons Wed 01/05/2013 17:41:52 20 SPONGEBOB SQUAREPANTS Pop Wed 01/05/2013 07:41:30 20 SCAREDY SQUIRREL NickToons Wed 01/05/2013 22:40:48 20 GRIZZLY TALES FOR GRUESOME KIDS NickToons Wed 01/05/2013 16:26:46 20 ROBOT AND MONSTER NickToons Wed 01/05/2013 14:56:09 20 SPONGEBOB SQUAREPANTS NickToons Wed 01/05/2013 14:26:39 20 FAIRLY ODD PARENTS NickToons Wed 01/05/2013 13:11:28 20 FAIRLY ODD PARENTS Pop Wed 01/05/2013 08:27:00 20 ARTZOOKA Pop Wed 01/05/2013 08:56:30 20 FINDING STUFF OUT NickToons Wed 01/05/2013 13:41:34 20 SPONGEBOB SQUAREPANTS Nick Wed 01/05/2013 08:13:17 20 LIFE WITH BOYS Nick Wed 01/05/2013 07:57:46 20 VICTORIOUS Nick Wed 01/05/2013 07:28:00 20 ICARLY NickToons Wed 01/05/2013 17:56:35 20 SPONGEBOB SQUAREPANTS NickToons Wed 01/05/2013 17:11:35 20 SPONGEBOB SQUAREPANTS Nick Wed 01/05/2013 08:57:40 20 SPONGEBOB SQUAREPANTS Pop Wed 01/05/2013 18:26:30 20 SALLY BOLLYWOOD Pop Wed 01/05/2013 17:11:54 20 FINDING STUFF OUT NickToons Wed 01/05/2013 17:26:29 20 SPONGEBOB SQUAREPANTS NickToons Wed 01/05/2013 14:41:24 20 SPONGEBOB SQUAREPANTS Nick Wed 01/05/2013 13:57:07 20 ICARLY Pop Wed 01/05/2013 15:56:30 20 KID DETECTIVES Pop Wed 01/05/2013 18:56:30 20 SCAREDY SQUIRREL Pop Wed 01/05/2013 13:41:30 20 SALLY BOLLYWOOD Pop Wed 01/05/2013 21:56:30 20 SCAREDY SQUIRREL Pop Wed 01/05/2013 20:27:00 20 REKKIT RABBIT Kix! Wed 01/05/2013 15:56:50 20 NINJA TURTLES: THE NEXT MUTATION Kix! Wed 01/05/2013 16:10:57 20 POWER RANGERS JUNGLE FURY Kix! Wed 01/05/2013 15:41:22 20 NINJA TURTLES: THE NEXT MUTATION Kix! Wed 01/05/2013 20:41:19 20 TOTAL DRAMA ISLAND Kix! Wed 01/05/2013 15:25:20 20 SONIC UNDERGROUND Kix! Wed 01/05/2013 08:42:31 20 DIGIMON: DATA SQUAD Kix! Wed 01/05/2013 06:40:58 20 POWER RANGERS SPD Kix! Wed 01/05/2013 09:11:02 20 POWER RANGERS MYSTIC FORCE Kix! Wed 01/05/2013 08:56:20 20 DIGIMON: DATA SQUAD Kix! Wed 01/05/2013 20:55:57 20 TOTAL DRAMA ISLAND Kix! Wed 01/05/2013 12:11:33 20 NINJA TURTLES: THE NEXT MUTATION Kix! Wed 01/05/2013 12:26:20 20 NINJA TURTLES: THE NEXT MUTATION Kix! Wed 01/05/2013 12:41:22 20 NINJA TURTLES: THE NEXT MUTATION Kix! Wed 01/05/2013 11:57:00 20 POWER RANGERS DINO THUNDER Kix! Wed 01/05/2013 21:26:20 20 POWER RANGERS JUNGLE FURY Kix! Wed 01/05/2013 09:26:20 20 POWER RANGERS MYSTIC FORCE Kix! Wed 01/05/2013 09:41:31 20 POWER RANGERS MYSTIC FORCE Kix! Wed 01/05/2013 10:25:20 20 SONIC UNDERGROUND Kix! Wed 01/05/2013 09:56:20 20 POWER RANGERS MYSTIC FORCE Kix! Wed 01/05/2013 15:12:14 20 SONIC UNDERGROUND Kix! Wed 01/05/2013 11:40:58 20 POWER RANGERS DINO THUNDER Kix! Wed 01/05/2013 10:12:14 20 SONIC UNDERGROUND Kix! Wed 01/05/2013 11:26:30 20 POWER RANGERS DINO THUNDER Kix! Wed 01/05/2013 14:56:20 20 DIGIMON: DATA SQUAD Kix! Wed 01/05/2013 22:56:20 20 POWER RANGERS MYSTIC FORCE Kix! Wed 01/05/2013 22:41:31 20 POWER RANGERS MYSTIC FORCE Kix! Wed 01/05/2013 13:56:20 20 POWER RANGERS SPD Kix! Wed 01/05/2013 14:42:31 20 DIGIMON: DATA SQUAD Kix! Wed 01/05/2013 14:26:20 20 DIGIMON: DATA SQUAD Kix! Wed 01/05/2013 06:11:05 20 POWER RANGERS SPD NickToons Thu 02/05/2013 08:11:27 20 ROBOT AND MONSTER Pop Thu 02/05/2013 18:11:30 20 SALLY BOLLYWOOD Pop Thu 02/05/2013 16:12:07 20 BACKYARD SCIENCE Nick Thu 02/05/2013 16:27:30 20 ICARLY Nick Thu 02/05/2013 18:42:03 20 LIFE WITH BOYS Nick Thu 02/05/2013 17:40:59 20 VICTORIOUS NickToons Thu 02/05/2013 17:26:08 20 SPONGEBOB SQUAREPANTS NickToons Thu 02/05/2013 16:11:06 20 ROBOT AND MONSTER Pop Thu 02/05/2013 19:12:00 20 GASP! NickToons Thu 02/05/2013 15:26:07 20 T.U.F.F. PUPPY Pop Thu 02/05/2013 15:41:30 20 KID DETECTIVES NickToons Thu 02/05/2013 16:55:40 20 ROCKET MONKEYS NickToons Thu 02/05/2013 22:40:44 20 GRIZZLY TALES FOR GRUESOME KIDS Nick Thu 02/05/2013 18:28:08 20 HOUSE OF ANUBIS NickToons Thu 02/05/2013 19:26:20 20 SPONGEBOB SQUAREPANTS NickToons Thu 02/05/2013 16:26:09 20 ROBOT AND MONSTER NickToons Thu 02/05/2013 06:24:52 20 MIGHTY MORPHIN POWER RANGERS Pop Thu 02/05/2013 17:57:00 20 REKKIT RABBIT Pop Thu 02/05/2013 15:56:30 20 KID DETECTIVES NickToons Thu 02/05/2013 17:11:00 20 SPONGEBOB SQUAREPANTS NickToons Thu 02/05/2013 16:40:44 20 ROCKET MONKEYS NickToons Thu 02/05/2013 10:11:21 20 SPONGEBOB SQUAREPANTS Nick Thu 02/05/2013 21:41:55 20 ALIEN SURF GIRLS Nick Thu 02/05/2013 21:12:09 20 DANCE ACADEMY NickToons Thu 02/05/2013 09:26:29 20 SPONGEBOB SQUAREPANTS Pop Thu 02/05/2013 20:27:00 20 REKKIT RABBIT Pop Thu 02/05/2013 19:36:30 20 THE AMAZING ADRENALINI BROTHERS Pop Thu 02/05/2013 20:12:00 20 REKKIT RABBIT Pop Thu 02/05/2013 19:56:30 20 THE AMAZING ADRENALINI BROTHERS Pop Thu 02/05/2013 19:27:00 20 GASP! Pop Thu 02/05/2013 20:36:30 20 OGGY AND THE COCKROACHES Pop Thu 02/05/2013 18:56:30 20 SCAREDY SQUIRREL Pop Thu 02/05/2013 20:56:30 20 OGGY AND THE COCKROACHES Kix! Thu 02/05/2013 15:56:50 20 NINJA TURTLES: THE NEXT MUTATION Kix! Thu 02/05/2013 12:26:20 20 NINJA TURTLES: THE NEXT MUTATION Kix! Thu 02/05/2013 20:26:20 20 TOTAL DRAMA ISLAND Kix! Thu 02/05/2013 12:11:33 20 NINJA TURTLES: THE NEXT MUTATION Kix! Thu 02/05/2013 13:26:20 20 POWER RANGERS SPD Kix! Thu 02/05/2013 20:41:19 20 TOTAL DRAMA ISLAND Kix! Thu 02/05/2013 07:10:57 20 POWER RANGERS JUNGLE FURY Kix! Thu 02/05/2013 15:41:22 20 NINJA TURTLES: THE NEXT MUTATION Kix! Thu 02/05/2013 13:41:31 20 POWER RANGERS SPD Kix! Thu 02/05/2013 20:55:57 20 TOTAL DRAMA ISLAND Kix! Thu 02/05/2013 09:11:02 20 POWER RANGERS MYSTIC FORCE Kix! Thu 02/05/2013 06:40:58 20 POWER RANGERS SPD Kix! Thu 02/05/2013 11:40:58 20 POWER RANGERS DINO THUNDER Kix! Thu 02/05/2013 13:56:20 20 POWER RANGERS SPD Kix! Thu 02/05/2013 11:26:30 20 POWER RANGERS DINO THUNDER Kix! Thu 02/05/2013 10:25:20 20 SONIC UNDERGROUND Kix! Thu 02/05/2013 15:25:20 20 SONIC UNDERGROUND Kix! Thu 02/05/2013 09:56:20 20 POWER RANGERS MYSTIC FORCE Kix! Thu 02/05/2013 09:26:20 20 POWER RANGERS MYSTIC FORCE Kix! Thu 02/05/2013 09:41:31 20 POWER RANGERS MYSTIC FORCE Kix! Thu 02/05/2013 21:41:14 20 POWER RANGERS JUNGLE FURY Kix! Thu 02/05/2013 21:56:20 20 POWER RANGERS JUNGLE FURY Kix! Thu 02/05/2013 10:56:50 20 SONIC UNDERGROUND Kix! Thu 02/05/2013 14:56:20 20 DIGIMON: DATA SQUAD Kix! Thu 02/05/2013 14:26:20 20 DIGIMON: DATA SQUAD Kix! Thu 02/05/2013 11:11:05 20 POWER RANGERS DINO THUNDER Kix! Thu 02/05/2013 22:26:49 20 TOTAL DRAMA ISLAND Kix! Thu 02/05/2013 06:26:30 20 POWER RANGERS SPD Kix! Thu 02/05/2013 22:56:20 20 POWER RANGERS MYSTIC FORCE Kix!
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