MISSION STATEMENT Life Lived Deliciously
With Cooking Light, good food does much more than fill the plate; it fills a good life with limitless possibilities.
We give you the know-how to prepare and share what you love with who you love, so you can nourish everyone, inside and out. With fresh ideas and a flavor all our own, Cooking Light makes life healthy, joyful and delicious.
2013 EDITORIAL 2014
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IGITAL FEATURES Baking Guide Cooking Class/How-To Start Your Year Off Light Year Start Your Holiday Cooking and Baking • • Chocolate • Spring Produce • Baking• Gluten-free • Mexican • Breakfast/Brunch • Summer Cookbook • Casual Entertaining • Fourth July of • Grilling • No Cook • Back-to-School on• Food the Move • American Family • New • Science Healthy of Eating cookbook • Holiday • Thanksgiving • Appliance Science D • Ahead • Make • Easter Guide • Healthy Pet
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Great Sandwiches of America Sandwiches of Great New American Family American Family New RINT FEATURES/THEMES RINT Ultimate Chocolate Desserts Slow Cooking Spring 25-Minute Mains Summer Cookbook Summer Fun No Cook on Food the Move Fall Favorites Easy Holiday Entertaining Awards Test Taste Chef Awards Trailblazing Start Your Year Off Light Year Start Your Chicken Perfect Meals and Freeze Fix • • a 2 • Bake • • Cooking Light • • • • • • • • • P • Day • Valentine’s • • • •
28/14 LOSE /2/14 /29/14 /28/14 1/11/13 2/30/13 4/ 1 9 9 7 3/24/14 5/27/14 6/30/14 1 C 1/27/14 2/24/14 Paper commitment 1 month prior to ROB close commitment 1 month prior to ROB Paper
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: LIFE LIVED DELICIOUSLY | LIGHT: LIFE LIVED DELICIOUSLY COOKING
JULY *Features are launched during issue on-sale period Editorial subject to change to subject Editorial | PREMIUM POSITIONS: WE PRINT (INSERT/GATEFOLDS):
OCTOBER SEPTEMBER AUGUST DECEMBER
JUNE MAY APRIL MARCH
ISSUE JAN/FEB NOVEMBER Editorial Calendar Editorial With possibilities. With fresh ideas and a flavor all our own, own, our all a flavor and ideas fresh With possibilities. and delicious. BEAUTY EDITORIAL 2014
Concealer Body Wash Scrubs Facial StockingStuffers Eye Creams Eye Blush Moisturizer Day Mascara Shampoo Toothpaste Deodorant • • • • • • • • • • • DRUGSTORE COWGIRL
Bananas Honey Grapefruit Yogurt Apricot Mint Strawberries Mango Plums Apples Carrots NSPIRATION • • • • • • • • • • • FRESH I
LOSE /27/14 /30/14 /2/14 /29/14 /28/14 1/11/13 2/30/13 1 5 9 9 3/24/14 6 C 7 1 4/28/14 1/27/14 2/24/14
different categorydifferent month each the latest and greatest in affordable, fun beauty products focused on a focused on fun beauty products in affordable, the latest and greatest
collections of beauty products themed around tantalizing flavors and ingredients flavors tantalizing themed around collections of beauty products
11/14 N SALE /9/14 /14/14 /14/14 /13/14 6 7/11/14 1/1/14 10/17/14 11/14/14 5 8/15/14 O 9/12/14 3 4/ 2 serves up a fresh, new recipe with whole life editorial that includes beauty in beauty that includes with whole life editorial in recipe new serves up a fresh,
: LIFE LIVED DELICIOUSLY | LIGHT: LIFE LIVED DELICIOUSLY COOKING
FRESH INSPIRATION: DRUGSTORE COWGIRL: DRUGSTORE Editorial subject to change to subject Editorial | AUGUST MARCH APRIL MAY JUNE JULY SEPTEMBER OCTOBER NOVEMBER DECEMBER ISSUE JAN/FEB
MONTHLY BEAUTY FEATURE BEAUTY MONTHLY Beauty Edit Calendar Beauty Edit Light Cooking , healthy living energizes beauty from the inside out—letting you you out—letting the inside beauty from living energizes , healthy Light In Cooking issue. every feel. look as good as you Industry Recognition ACCOLADES
• Cooking Light’s Quick and Healthy Menu Maker, winner for best paid, interactive tablet app, MIN’s Best of the Web Awards 2012
• Cooking Light’s Quick and Healthy Menu Maker app, finalist for the 2012 National Magazine Awards for Digital Media
• 2011 ASME National Magazine Award Finalist— the first time in the Leisure Interest category
• 2011 Adweek Hot List: Readers’ Choice Winner, Food Category
• Cooking Light’s Quick and Healthy Menu Maker app for the iPad was chosen as one of Apple’s favorite apps of 2011 in the lifestyle category in its year-end feature App Store Rewind 2011
• Advertising Age “A” List 2010 Winner
• MIN’s 25 Most Notable Launches of the Last 25 Years (December 2010)
2013 | COOKING LIGHT: LIFE LIVED DELICIOUSLY | MAGAZINE ADVERTISING 2013
. 3 COOKING LIGHT 2012 COOKING OCTOBER VOL. 26 NO. 9 26 NO. VOL.
| Cooking Light OCTOBER OCTOBER Cooking Light Cooking Chicken Chicken Kung Pao Pao Kung Tacos, p. 106 p. Tacos,
Rate Base: 1,775,000
stir-fry. ready
crisp |
STRUTS STRUTS CONTENTS S D LE MA? MA? LE No fights at the dinner Banana breads, breads, Banana QUICK SLICE CHICKEN CHI Our kids’ tasting panel Chocolate chip cookies 2012 TASTE
FAMILY FOCUS FAMILY best supermarket and artisanalbest supermarket for grab-and-go breakfasts table with our on take chicken Parmesan chicken ITS STUFF HAVE YOU EATEN? YOU HAVE products in 19 categoriesproducts OCTOBER SPOTLIGHT OCTOBER so good, you’ll want seconds couldn’t stop eating this nuts, and a couple of fresh takes nuts, favorite bird: kung pao tacos, tacos, kung pao favorite bird: a three-generational noodle-a three-generational and-dumpling quest through with streusel, cranberries, and cranberries, with streusel, on the banana classicon curry fritters, a noodle bowl, a curry fritters, a noodle bowl, and more coq au vin, different OF HEAVEN 89 Our annual guide to the third Ming Tsai leads his family leads on Tsai Ming Luscious studded quick breads Beijing and Hong Kong. Beijing and Hong Bright new ideas for America’s Bright new ideas for America’s TEST AWAR 108 124 30 46 104 110 120 Features COVER PHOTOGRAPHY: HANNAH WHITAKER; FOOD STYLING: JAMIE KIMM; PROP STYLING: TIZANA AGNELLO TIZANA STYLING: PROP KIMM; JAMIE STYLING: FOOD WHITAKER; HANNAH PHOTOGRAPHY: COVER Effective Jan/Feb2013
| | Circulation includesCirculation the print and digital editions of Qualified full-run advertisements will runin both editions. See AND CONDITIONS TERMS for ADVERTISING MAGAZINE additional information includingopt-out and upgrade options. Rate Card No. 28
1X 1X 1X $53,100 $60,100 $111,000 $47,700 $97,900 $76,400 $86,000 $68,800 $88,000 $172,000 $144,500 $165,000 , good food does much more than fill the plate; it fills a good life with limitless limitless a good life with fill the plate; it fills than does much more , good food : LIFE LIVED DELICIOUSLY : LIFE LIVED DELICIOUSLY
Cooking Light Cooking
Page Page Page Page Page Page COOKING LIGHT COOKING ³ ³ ³ ³ ³ ³
/ / / / / / | 4x6 $137,600 6x6 $158,200 WE PRINT BRC BRC SUPPLIED 4x6 $110,100 6x6 $124,400 Cover 4 Cover 1X COVERS 2 Cover 3 Cover ¹ $110,000 Page ² or Digest ½ Page ¹ & WHITE BLACK ² or Digest ½ Page 1X 2-COLOR $122,400 Page ½ Page or Digest ½ Page ¹ 1X 4-COLOR $137,600 Page ² GENERAL ADVERTISING RATES makes life healthy, joyful delicious. and life healthy, makes possibilities. We give you the know-how to prepare and share what you love with who you love, so so love, you with who love you what share and to prepare know-how the you give We possibilities. own, all our ideas and a flavor fresh out.and inside With can nourish everyone, you Rate Card Rate With Cooking Light Magazine
2013 Magazine Advertising Terms And Conditions ADVERTISING MAGAZINE
The following are certain general terms and conditions governing advertising published in the U.S. print and digital editions of Cooking Light Magazine (the “Magazine”) published by the Time Inc. Lifestyle Group (the “Publisher”). 1. Rates are based on average total audited circulation, effective with the issue dated Jan/Feb, 2013. Announcement of any change in rates and/or circulation rate base will be made in advance of the Magazine’s advertising sales close date of the first issue to which such rates and/or circulation rate base will be applicable. The Magazine Rate Card specifies the publication schedule of the Magazine, and its on-sale dates. 2. The Magazine is a member of the Alliance for Audited Media (the “AAM”). Total audited circulation is reported on an issue-by- issue basis in publisher’s statements audited by the AAM. Total audited circulation for the Magazine is comprised of paid plus verified. 3. An advertiser running a full-run qualifying advertisement in the Magazine will automatically run in the print and digital edition of the Magazine, unless the advertiser explicitly opt-outs in writing of running in the digital edition, either on the insertion order or via email, by no later than the ad close date. In the event the advertiser opts-out of running in the digital edition of the Magazine for any reason other than legal or regulatory considerations that advertiser reasonably believes would prevent the advertisement from running in the digital edition, such advertiser’s ad placement will no longer be deemed a “full-run” buy, and the advertiser would therefore not be entitled to the benefits of advertising on a full-run basis (by way of example and not limitation, the advertisement would not be eligible for IBIT credits and may not be considered for premium placement). Certain advertisements that are not standard and/or full-page run-of-book advertisements may not qualify to run in the digital version, including but not limited to, scented units, non-standard fractionals (such as fractionals that are less than 1/3 page) and business reply cards. Please consult the Publisher for details. If an advertiser elects to opt-out of the digital edition, such opt-out will apply to all devices and platforms. With respect to the digital edition of the Magazine, depending on the device and/or platform on which it is viewed, the Magazine may be viewed in one of two formats: (i) a straight from print magazine format, which is an exact reproduction of the design and content of the print version of the Magazine (the “Straight From Print Magazine Version”) or (ii) a designed for tablet/enhanced for tablet magazine format, in which the design of the Magazine has been optimized for viewing on the device on which it is displayed (the “Designed For Tablet Magazine Version”). Please consult the Publisher for details. Qualifying advertisements, depending on various factors, including but not limited to the device and/or platform on which they are viewed, may be viewed in one of three formats: (i) “straight from print advertising format” or “SFP” where the page on screen looks exactly like the advertisement appearing in the print edition; (ii) “designed for tablet advertising format” or “DFT” where the same creative has been resupplied and designed for optimal reading on the device and/or platform and is meant to be displayed at 100%; and (iii) “enhanced for tablet advertising format” or “EFT” where an advertisement that has added enhancements and bonus content to transform the print content to more fully utilize the digital medium (e.g., hotspots, photo slide shows, video, audio, in-app browser, etc.). Qualifying advertisements running in the Straight From Print Magazine Version or the Designed For Tablet Magazine Version of the digital edition of the Magazine will automatically run in a straight from print advertising format. If an advertiser wishes to include its qualifying advertisement in the digital edition in a format other than straight from print (i.e., designed for tablet advertising format or enhanced for tablet advertising format), it must so indicate prominently on the insertion order by the ad close date. Designed for tablet advertising format or enhanced for tablet advertising format may not be available on all platforms or devices. Please consult the Publisher for details. With respect to qualifying advertisements in a straight from print advertising format, if a URL exists in the print creative, such URL shall be automatically activated unless advertiser notifies Publisher otherwise in writing; if the print creative has multiple URLs, Publisher shall activate the brand’s main URL unless notified otherwise in writing. With respect to qualifying advertisements in a “designed for tablet” advertising format, if such advertising creative contains one URL, Publisher shall automatically activate that URL; if the advertisement contains more than one URL, Publisher shall activate the brand’s main URL. 4. With respect to national advertisements that are less than a full-page but equal to or greater than ¹/³ page that are running the digital edition of the Designed For Tablet Magazine Version, such advertisements will be framed by white space unless they are upgraded to a full page. Please consult the Publisher for details regarding the opportunity to upgrade such advertisement. National advertisements that are less than a full-page that are running in the digital edition of the Straight From Print Magazine Version shall appear as they appeared in the print edition of the Magazine. 5. Advertisers may not cancel orders for, or make changes in, advertising after the closing dates of the Magazine. 6. The Publisher is not responsible for errors or omissions in any advertising materials provided by the advertiser or its agency (including errors in key numbers) or for changes made after closing dates. 2013 Continued on next page Cooking Light Magazine
2013 Magazine Advertising Terms And Conditions ADVERTISING MAGAZINE
7. The Publisher may reject or cancel any advertising for any reason at any time. Advertisements simulating the Magazine’s editorial material in appearance or style or that are not immediately identifiable as advertisements are not acceptable. 8. All advertisements, including without limitation those for which Publisher has provided creative services, are accepted and published in the Magazine subject to the representation by the agency and advertiser that they are authorized to publish the entire contents and subject matter thereof in all applicable editions, formats and derivations of the Magazine and that such publication will not violate any law, regulation or advertising code or infringe upon any right of any party. In consideration of the publication of advertisements, the advertiser and agency will, jointly and severally, indemnify, defend and hold the Publisher harmless from and against any and all losses and expenses (including, without limitation, attorney’s fees) (collectively, “Losses”) arising out of the publication of such advertisements in all applicable editions, formats and derivations of the Magazine, including, without limitation, those arising from third party claims or suits for defamation, copyright or trademark infringement, misappropriation, unfair competition, violation of the Lanham Act or any rights of privacy or publicity, or any unfair commercial practice or misleading advertising or impermissible comparative advertising or from any and all claims or regulatory breaches now known or hereafter devised or created (collectively “Claims”). In the event the Publisher has agreed to provide contest or sweepstakes management services, email design or distribution or other promotional services in connection with an advertising commitment by advertiser, all such services are performed upon the warranty of the agency and advertiser that they will, jointly and severally, indemnify and hold the Publisher harmless from and against any and all Losses arising out of the publication, use or distribution of any materials, products (including, without limitation, prizes) or services provided by or on behalf of the agency or advertiser, their agents and employees, including, without limitation, those arising from any Claims. 9. In consideration of the Publisher’s reviewing for acceptance, or acceptance of, any advertising for publication in the Magazine, the agency and advertiser agree not to make promotional or merchandising reference to the Magazine in any way without the prior written permission of the Publisher in each instance. 10. No conditions, printed or otherwise, appearing on contracts, orders or copy instructions which conflict with, vary, or add to these Terms and Conditions or the provisions of the Magazine’s Rate Card will be binding on the Publisher and to the extent that the Terms and Conditions contained herein are inconsistent with any such conditions, these Terms and Conditions shall govern and supersede any such conditions. 11. The Publisher has the right to insert the advertising anywhere in the Magazine at its discretion, and any condition on contracts, orders or copy instructions involving the placement of advertising within an issue of the Magazine (such as page location, competitive separation or placement facing editorial copy) will be treated as a positioning request only and cannot be guaranteed. The Publisher will attempt to keep the same running order of advertisements in the digital edition as they appeared in the print edition, but the Publisher does not make any adjacency guarantees or other promises regarding competitive separation of the positioning of any advertisements in the digital edition. The Publisher's inability or failure to comply with any condition shall not relieve the agency or advertiser of the obligation to pay for the advertising. 12. The Publisher shall not be subject to any liability whatsoever for any failure to publish or circulate all or any part of any issue(s) of the Magazine because of strikes, work stoppages, accidents, fires, acts of God or any other circumstances not within the control of the Publisher. 13. Agency commission (or equivalent): up to 15% (where applicable to recognized agents) of gross advertising charges after earned advertiser discounts. 14. nvoices are rendered on or about the on-sale date of the Magazine. Payments are due within 20 days from the billing date. The Publisher reserves the right to change the payment terms to cash with order at any time. The advertiser and agency are jointly and severally liable for payment of all invoices for advertising published in the Magazine. 15. All pricing information shall be the confidential information of the Publisher and neither advertiser nor agency may disclose such information without obtaining the Publisher’s prior written consent. 16. Any and all negotiated advertiser discounts are only applicable to and available during the period in which they are earned. Rebates resulting from any and all earned advertiser discount adjustments must be used within six months after the end of the period in which they were earned. Unused rebates will expire six months after the end of the period in which they were earned. 17. None of creative fees, special advertising print production premiums, digital edition upgrade fees or DFT or EFT production fees earn any discounts or agency commissions. 18. The Magazine is subject to Time Inc.’s standard 2013 issue-by-issue tally (IBIT) pricing system. 19. Publisher reserves the right to modify these terms and conditions.
These Advertising Terms and Conditions were revised August 13, 2013 2013 Time Inc.
2013 Issue-By-Issue Tally (IBIT) Pricing System ADVERTISING MAGAZINE
1. Magazine circulation delivery of the U.S. and North American editions of magazines published by Time Inc. and its affiliates (collectively, referred to herein as the “Publisher”) is measured on an issue-by-issue tally (IBIT) pricing system for full-run circulation advertising only. The IBIT pricing system is administered by comparing, for each issue of a magazine in which an advertiser books space and remits a cash payment for such advertisement, the issue’s total audited circulation as reported in the magazine’s publisher’s statement (issued by the Alliance for Audited Media (AAM) or BPA Worldwide (BPA) for the first or second half of the 2013 calendar year) and the published total circulation rate base as set forth in the applicable magazine’s rate card.
2. In order to permit advertisers to apply earned IBIT credit in a timely manner, AAM Publisher’s Statements and BPA Circulation Statements are used to calculate IBIT credit. The calculation may only be made following the issuance of the Publisher’s Statements or Circulation Statements for second half of the 2013 calendar year (July – December) and will be based on final billed earned advertising rates.
3. Total audited circulation for magazines audited by the AAM is comprised of paid plus verified (plus analyzed non-paid for those magazines who count analyzed non-paid in their rate base). Total audited circulation for magazines audited by BPA is comprised of qualified paid plus qualified non-paid.
4. IBIT credits will be calculated on an individual insertion basis and will only be credited to an advertiser if the total audited circulation of the issue booked by the advertiser is lower by more than two percent (2%) than its published circulation rate base.
5. If the total audited circulation of the issue booked by an advertiser is lower by more than two percent (2%) than its published circulation rate base, the advertiser’s IBIT credit will be calculated by multiplying the net cost after agency commissions (excluding production premiums) (“Net Cost”) of the advertiser’s insertion in that issue by the difference between two percent and the actual percentage by which the total audited circulation is less than its published circulation rate base. By way of example, if the “Net Cost” of the advertiser’s insertion is $100,000 and the total audited circulation of an issue is three percent lower than its published circulation rate base, the IBIT credit would be calculated as follows: $100,000 x (3% - 2%) = $1,000.
6. IBIT credit must be used against future insertions, must be applied at the magazine at which it was earned and must be used within 12 months after the issuance of the Publisher’s Statements or Circulation Statements for the second half (July – December) AAM/BPA reporting period and calculation of the 2013 IBIT credit. An advertiser may apply IBIT credit to any brand, product or division within the same advertiser parent company.
7. IBIT credit will be issued net of agency commissions and must be applied to invoices net of agency commissions. No agency commissions will be paid by the magazine on IBIT credit.
8. IBIT credit may be applied to production charges.
9. The magazine will not refund IBIT credit as cash.
10. Only full-run circulation advertising in regular issues as reported in Paragraph 3 of the Publisher’s Statements issued by AAM and Paragraph 2 of the Circulation Statements issued by BPA are eligible for IBIT credit. The following are not eligible for IBIT credit: (a) special issues published in addition to the normal frequency of a magazine (including those listed in Paragraphs 3 and 2 of the AAM Publisher’s Statements and BPA Circulation Statements, respectively) and (b) any issues specifically excluded from being eligible for IBIT per the applicable magazine’s rate card. Notwithstanding the foregoing, if the advertiser opts-out of running its advertisement in the digital edition of the magazine because of legal or regulatory considerations such advertisement shall remain eligible for IBIT credit.
11. No barter (whether cash paid or trade), standby or remnant advertising is eligible for IBIT credit.
12. IBIT credit will only be issued against eligible insertions that have been paid in full at the final earned and billed (pre-IBIT) rate.
Issued: November 15, 2012
2013 | COOKING LIGHT: LIFE LIVED DELICIOUSLY | Specifications PRINT ADVERTISING
DISPLAY AD SPECS
TRIM SIZE 8” x 10½”
BINDING Perfect, jogs to foot
FILE TYPE PDFX1a is the accepted format. *Supply spreads as spreads, and all other ads as single pages.
FILE SPECS For complete ad specs visit http://direct2time.timeinc.com/
FILE SUBMISSION Please upload your ad to https://direct2time.sendmyad.com/
PROOFING No Proof Required. We are now using Virtual Proofing and no longer use hard proofs.
PRODUCTION QUESTIONS Email [email protected] or call 212.522.8142.
MATERIALS EXTENSION Email [email protected] or call 212.522.4177
Build ads to trim size and extend bleed
¹/8” beyond trim on all sides.
*Allow ¼” safety on both sides of gutter for spreads.
2013 | COOKING LIGHT: LIFE LIVED DELICIOUSLY. | Advertising Unit Sizes PRINT ADVERTISING
Shaded area indicates Cooking Light print advertising units. Please contact your local Cooking Light Sales Representative for additional sizes of on-page advertising units.
FULL SPREAD* FULL PAGE
TRIM: 16 x 10½” high TRIM: 8 x 10½” high NON BLEED: 15½ x 10” high NON-BLEED: 7½ x 10” high BLEED: 16¼ x 10¾” high BLEED: 8¼ x 10¾” high
²/³ VERTICAL ½ VERTICAL
7 TRIM: 5 x 10½” high TRIM: 3 /8 x 10½” high 3 NON BLEED: 4½ x 10” high NON-BLEED: 3 /8x 10” high 1 1 BLEED: 5 /4 x 10¾” high BLEED: 4 /8 x 10¾” high
½ HORIZONTAL ½ HORIZONTAL SPREAD*
TRIM: 1 1 8 x 5 /8” high TRIM: 16 x 5 /8” high NON-BLEED: 5 5 7½ x 4 /8” high NON-BLEED: 15½ x 4 /8” high BLEED: 3 3 8¼ x 5 /8” high BLEED: 16¼ x 5 /8” high
¹/ SQUARE ³ ¹/³ VERTICAL
5 1 TRIM: 2 /8 x 10½” high TRIM: 5 x 5 /8” high 1 5 NON-BLEED: 2 /8 x 10” high NON-BLEED: 4½ x 4 /8” high 7 3 BLEED: 2 /8 x 10¾” high BLEED: 5¼ x 5 /8” high DIGEST COVERS
7 TRIM: 5 x 6 /8” high TRIM: 8 x 10½” high 3 NON-BLEED: 4½ x 6 /8” high NON-BLEED: 7½ x 10” high 1 BLEED: 5¼ x 7 /8” high BLEED: 8¼ x 10¾” high
BRC (6X4)* BRC (6X6)*
3 1 SUPPLIED: 6½ x 4 /8” high SUPPLIED: 6½ x 6 /8” high 1 TRIM: 6 x 4 /8” high TRIM: 6 x 6” high
2013 | COOKING LIGHT: LIFE LIVED DELICIOUSLY. | Preprinted Inserts/Bind-In Cards PRINT ADVERTISING
MECHANICIAL/SHIPPING SPECS
COOKING LIGHT PRODUCTION CONTACT: PACKING REQUIREMENTS George Woods Jr Materials being delivered must meet the following requirements. COOKING LIGHT Magazine | Time & Life Building 1) All materials must be accompanied by a detailed packing 1271 Avenue of the Americas (Rm: 27-302) list and Bill of Lading (BOL). New York, NY 10020 2) Each skid and/or carton should be clearly marked on Phone: (212) 522.8142 | Fax: (212) 467.3127 all four sides with the following information: MAGAZINE SPECS a. Counts per lift/carton Bleed Size: 8¼” x 10¾” b. Total counts per skid Trim Size: 8” x 10½” c. Total number of pieces (forms) for roll stock Live Area: 7½ x 10 and/or fanfold d. Description of piece (keycode, unique identifier) BINDING 1 e. Title and issue or a Quad Graphics job number Method is perfect binding which requires a /8” gutter 1 3) All skids must be secured, wrapped and banded with grind-off. All cards jog to the foot and require /8” foot trim. plastic banding, not metal. INSERT SIZE SPECIFICATIONS 4) The total height of the skid can be no more than 45”, the Pocket specification: dimensions of which must be no more than 48” long 1 minimum size 4 /8” x 5” | maximum 8¼” x 10¾” by 40” wide and not less than 46” long by 36” wide. Note: if full size insert, adhere to 7½”x10” live area Quad Graphics reserves the right to refuse delivery of Postal specification: materials that do not meet the packaging requirements. minimum size 5” x 3½” | maximum 6” x 4¼” QUAD GRAPHICS JOB NUMBER* PAPER STOCK All product shipments MUST be accompanied by Quad Business Reply Cards: minimum 7 pt. card stock Graphics’ six-character “Job Number” on the BOL. If the Multiple Page Inserts: Based on size and number Quad Graphics job number is not available, the BOL must of pages. include the title and issue of the product being delivered. Single Leaf: Minimum 60# SCHEDULED DELIVERY APPOINTMENTS DUE DATES FOR PREPRINTED INSERTS In order to avoid delays, all deliveries MUST be scheduled All preprinted inserts are due at Quad Graphics, in Sussex, at least 24 hours in advance with Quad Graphics Inventory WI , ready for binding two months preceding issue date. Department. All carriers should call to make an appointment Please contact Production Department for exact dates. at which time an appointment number will be provided. PRINT ORDER This appointment number must appear on the BOL. If no Please call production department for specific issue appointment is made the delivery will not be refused, but quantities. it will be delayed until the receiving schedule permits an unscheduled delivery. When calling please specify PROOFS “Insert Receiving”. Proofs and stock samples of all inserts must be submitted Delivery appointments should be made between to the Production Manager of COOKING LIGHT the hours of 7:00am and 6:00pm CST. Delivery for approval prior to issue close date and PRIOR TO appointments can be made at the following number: PRINTING of the supplied insert. (414) 566-2100. PERFORATION SPECIFICATIONS LABELING/SHIPPING ADDRESS 75% paper/25% perf (12 tpi). Perforation must be a 3 Attention: Robin LeTendre minimum of /8” from binding edge. Quad Graphics - Sussex POSTAL REGULATION - BUSINESS REPLY CARDS N61 W23044 Harry’s Way Publisher assumes no responsibility for assuring that Sussex, WI 53089 advertiser’s card meets with Postal Regulations. Any Cooking Light/Issue additional mail charges are the liability of advertiser. Job#______* LEFTOVER MATERIAL Leftover inserts will be automatically destroyed upon completion of issue binding by Publisher unless written disposition is 2013 provided to Production Manager at time of issue close. Revised: 03/07/12 Designed For Tablet (DFT) TABLET ADS
GUIDELINES
DESIGNED FOR TABLET (DFT): non-interactive ads designed to fit 4:3 or 16:9 tablet devices • Ad must be designed to specs to fit perfectly within 4:3 & 16:9 tablets • A web-element/URL is accepted and will be displayed through an in-app browser. Ad can have only one web-element/ URL. All design elements including the URL must be designed within safety zones as crops will be applied to the sides or top and bottom to fit devices • All working images in InDesign layouts should be 300 DPI or vector art • Ad converted to DFT must be consistent with print and have the same brand, product messaging, and image content in the creative • A spread ad can be re-designed to a single cell for all orientations. If spreads are not re-designed for single cell, user will see LHP first and swipe to reveal RHP • If resources are needed to assist with creative re-design, e-mail [email protected] or call Ron Redfern at (212) 522-7551.
Time Inc. Studios specs can also be found at: http://direct2time.timeinc.com/tablet/ under Designed For Tablet link ( DFT
POSITIONING / MAKE-UP • Final ad placement is subject to editorial approval • No competitive separation guarantees • Editorial sensitivities will not need considerations since there are no ad/edit adjacencies )
FILE / CREATIVE SUBMISSION • InDesign CS4 or CS5.5 templates will be provided if needed. Submit a .ZIP compressed folder via Time Inc ad portal. Folder must contain flattened JPEGs exported from InDesign: export resolution is 300 DPI for 4:3-ratio device and 300 DPI for 16:9 ratio device
AD PORTAL INSTRUCTIONS • New users will need to create an account; current ad portal users can use their existing account • From navigation bar on left, under “actions”: 1) Select “send files,” 2) Select “tablet/mobile ad,” 3) Choose correct title/issue date and enter appropriate file information • Attach .zip folder and click upload
COUPON ADS & TRACKING PIXELS POLICY • Straight From Print (SFP) ads with coupons will not be accepted in tablet. Advertiser can supply alternate print creative or DFT materials without the coupon. Either must be uploaded as a JPEG to the ad portal tablet site as indicated above • We do not currently accept tracking pixels. For those inquiring on metrics, please reach out to your respective sales representative
Continued on next page
2013 1 Designed For Tablet (DFT) TABLET ADS
SPECIFICATIONS*
Specifications for all tablet devices
Page Dimensions, Based on InDesign settings, measurements are: Pixels & Points InDesign CS4 or older (size in points: w x h) InDesign CS5 or newer (size in pixels: w x h) • Portrait: 768 pt. x 1074 pt. • Portrait: 768 px. x 1074 px.
IMPORTANT AD ZONES Hot Zones Tablet hot zones are at left, right and bottom margins. Design Web-element/URL within safety zone:
Portrait Portrait view applies to all devices Landscape view • 78 pt./px. from left and right applies to iPad only. ( • 105 pt./px. from bottom DFT
Safety Zone 78pt./px. Safety Zone 59 pt./px. )
Hot Zone 60 pt./px.
Hot Zone 105 pt./px.
Web-Elements • Web element/URL can be designed anywhere in page within safety zone. Web content should be designed (if possible) to display correctly within browser frame. Although a site may display perfectly in a browser, it’s not guaranteed that it will display as well in the device • Web content is the legal responsibility of the advertiser. Content is available only when user is online • Sites should be HTML-based
* All Time Inc. titles run portrait-only, except: Entertainment Weekly, Fortune, Golf, Money, People, Sports Illustrated, Sports Illustrated for Kids, Time 2013 | COOKING LIGHT: LIFE LIVED DELICIOUSLY | 2 Enhanced For Tablet (EFT) TABLET ADS
GUIDELINES
ENHANCED FOR TABLET (EFT): fully-interactive ads designed with hotspots for extra layers and capabilities
POSITIONING / MAKE-UP • Final ad placement is subject to editorial approval • No competitive separation guarantees • Editorial sensitivities will not need consideration since there are no ad/edit adjacencies
TRACKING PIXELS POLICY • We do not currently accept tracking pixels. For those inquiring on metrics, please reach out to your respective sales representative
FILE / CREATIVE SUBMISSION • Templates will be provided • Storyboards should be submitted prior to start of production • Materials received on due dates or prior will receive a video ad simulation for final approval
• Materials need to be delivered as a .ZIP compressed folder via the Time Inc Ad Portal. Details are provided on the following pages. ( • If resources are needed to assist with creative re-design, email [email protected] or call Ron Redfern at (212)522-7551. Time Inc. Studios specs can also be found at: http://direct2time.timeinc.com/tablet/ under Enhanced For Tablet link EFT
FUNCTIONALITY • Ad consists of a base page plus up to 3 additional hotspot layers/pages • Each ad can contain a total of 3 interactive elements. Each interactive element must be in its own page/layer. Interactive elements can be a combination of slideshow, sound, video and widgets. Combined file size cannot exceed 10 MB. HTML5 cannot be
combined with any other functionality ) • Embedded image slideshows can include up to 10 photos total (must be gallery images, not additional advertising pages) • Combined run time for videos can not exceed 120 seconds. Videos cannot be updated once published • Web elements are accepted. Ad can have a maximum of three web-elements in addition to the hotspots • Advertiser logo must appear on at least 1st page in each orientation • Ad will feature an optional interactive ad butt on that will fade out after 3 seconds
FORMAT AND DELIVERABLES Submit a .ZIP compressed folder via Time Inc Ad Portal. Direct link is: https://direct2time.sendmyad.com/ Compressed folder should contain: • Flattened JPEGs exported from InDesign: Export resolution 300 DPI for 4:3-ratio device and 300 DPI for 16:9-ratio device. JPEG export quality must be set as “Maximum” • Slideshow images at 300 DPI resolution. One set of slideshow images only for either or both orientations. Slideshow JPEG images displayed in small frame should be 300 DPI at exact frame dimensions • Images for 360 Viewer at 132 DPI resolution. All images must be same size and named in numerical order (ex: image01.jpg) • Video files: .MP4 file format videos • Audio files: Format .MP3 • Rich Text document containing URL info or directions
AD PORTAL INSTRUCTIONS • New users will need to create an account. Current ad portal users can use their existing account. • From navigation bar on left, under “actions”: 1) Select “send files,” 2) Select “tablet/mobile ad,” 3) Choose correct title/issue date and enter appropriate file information • Attach zip file and click upload
AD PRODUCTION INFORMATION We encourage our partners to submit storyboards to us prior to the material due dates to check everything is correct and in order. Clear material instructions must be included in the Ad Portal job ticket. If any information changes after the materials are uploaded, an e-mail must be sent to the entire Ad Production team (contact info available by selecting contact info in Direct2Time.com) identifying what is changing and if/when new materials should be expected. For pickup materials from a previous week, please send an e-mail to the entire Ad Production team clearly identifying the appropriate materials for pickup. 2013 Continued on next page 1 TABLET ADS (EFT) 2013 2
) wer (size in pixels: w x h) in pixels: (size wer EFT ( Portrait: 768 px. x 1074 px. x 1074 px. 768 • Portrait: InDesign CS5 or ne
on next page next on 480x270 In 16x9 (Android) devices, to avoid black bars (top/bottom) when video is launched (top/bottom) black bars to avoid devices, In 16x9 (Android) 480x270 480x360 pixels (no letterboxing). To avoid black bars (top/bottom) when video is launched to (top/bottom) black bars avoid To (no letterboxing). 480x360 pixels 4x3: 16x9: full size, video aspect ratio/size must be 4x3 video aspect ratio/size full size, to full size, video aspect ratio/size must be 16x9 video aspect ratio/size to full size,
— — Preferred size: Preferred Video frame must be positioned 78 points from the right and left margins and 105 points from bottom. the right and left and 105 points from points from margins must be positioned 78 frame Video Play button should not be included decide enough in case users should be designed large video window video, On any pages containing not to play full-screen ends on Video at maximum and 7 MB in combined size. Combined run time for videos is 120 seconds be should Audio combined size a blank frame. must be a visual not Final frame final frame. 3 MB at maximum is 1 MB and max run time is 30 seconds. video without sound can be embedded. Max file size Auto-play bar will display temporarily Video Slideshow pages/images should include arrow indicators. Total file size for slideshows should not exceed exceed should not for slideshows file size Total indicators. should include arrow pages/images Slideshow 3 MB. Files must be named according to order of slideshow. (A portrait and landscape version of the (A portrait and landscape version of slideshow. to order Files must be named according 3 MB. 1 image) same image will be considered
78 pt./px. from left from and right pt./px. 78 Portrait: 768 pt. x 1074 pt. x 1074 pt. 768 Portrait: Tablet hot zones are at left, right and bottom margins. Design Web-element/URL within safety zone: within safety at left, Web-element/URL Design are bottom margins. right and hot zones Tablet • Variable Bit Rate: Target Bit Rate: .6 Mbps (600kbits); Maximum Bit Rate: .8 Mbps (800kbits) Mbps (600kbits); Maximum Bit Rate: .6 Bit Rate: Target Bit Rate: • Variable to -6dBFS) normalized MP3, 32 kbps, 22 kHz, Mono (sound level • Audio: Continued
105 pt./px. from bottom from • 105 pt./px. when user taps can be put full screen on any page. Photo goes • Photo slideshows number of images is 10 Total on 4x3 devices. • Image dimensions must be the same in both orientations color space 300 DPI. RGB Resolution is JPEG. • Format • Specifications for all tablet devices are: measurements on InDesign settings, Based in points: w x h) (size InDesign CS4 or older • • • • on iPad is no support Flash Video • There for Adobe to full-screen size frame from can be enlarged • Video SPECS: TECHNICAL .MP4 • File Format: fps 29.97 Rate: Frame H.264; • Format/Compression: • All video will be streamed. In the initial view of the video, it should have an image and not a blank frame an image it should have of the video, In the initial view • All video will be streamed. •
ideo & Audio V Slideshows Hot Zones Page Dimensions, Page & Points Pixels SPECIFICATIONS* Enhanced For Tablet Tablet For Enhanced TABLET ADS (EFT) 2013 3
) ) ) (See video specifications above) EFT EFT EFT ((( e and must be named in numerical order without special characters or without special characters e and must be named in numerical order wipe from first frame to last and back frame first wipe from ains no visible slider or any other indication that it has functionality. All instructions must ains no visible slider or any other indication that it has functionality. Complete 360° Viewer: functions as a continuous loop. User can swipe from first frame to last and frame first from User can swipe functions as a continuous loop. Complete 360° Viewer: of the image and how depends on the size many times it plays How then start frame. again with the first many how or predict to control It is not possible their finger. swipes the reader the image far across the edge of the frame reaches the reader before times this will “loop” Flip Book: user can s
1. 2.
be designed into the layout but be completely outside the graphic frame that contains the widget that contains frame but be completely outside the graphic be designed into the layout All images must be the same siz spaces. Ex: image01.jpg The widget cont A Unit must not exceed 10 MB Unit must not exceed when user is off-line Unit is viewable file structure recommended for Embedded HTML5 specifications and CLICK ATTACHMENT due to inconsistent performance devices HTML5 functionality is not supported within on Android functionality reader Static page must be supplied. Can substitute standard application. the reader video slideshows, elements, such as web Web content will be displayed through in-app browser through content will be displayed Web on iPad will not work Flash sites Sites should be HTML-based. page needs to to launch to an advertiser hosted HTML5 unit. Base element base page with a web Static for both portrait and landscape (for applicable titles) be provided of the due date Inc. In advance to test the unit with Time should arrange Advertisers hosting services for HTML5 units Inc. can not provide Time due to inconsistent performance devices HTML5 functionality is not supported within on Android site link to an HTML-based Static base page must be supplied with a web application. the reader Web elements can be designed on either the base page or any hotspot layer. Direct URL provided by URL provided Direct on either the base page or any hotspot layer. elements can be designed Web Although frame. browser within display correctly to content should be designed (if possible) Web advertiser. device in the display as well that it will not guaranteed it’s a site may display perfectly in a browser, button in the ad page. Web area web-enabled the taps page will display as soon as the user The web only when user is online Content is available of the advertiser. content is the legal responsibility HTML5 functionality is not supported on Android devices due to inconsistent performanceHTML5 functionality is not supported devices within the on Android the widget with a video. may replace application. Advertiser reader Unit is viewable only when user is on-line. When off-line, user receives a “no internet connection” message a “no internet connection” receives only when user is on-line. When off-line, user Unit is viewable widgetshoulddisplay: mustdesignatehow dvertisers
• Widget should not overlap any other interactive elements any other interactive should not overlap • Widget •
Specifications for all tablet devices • • • • • number of images is 24 132 DPI. Required Resolution is JPEG. • Format • • • • • • • • • NOTE: •
on next page next on
eb-Elements Continued 60° Viewer 360° Viewer Widget HTML5 Embedded HTML5 Hosted W SPECIFICATIONS SPECIFICATIONS SPECIFICATIONS* Enhanced For Tablet Tablet Tablet Tablet For For For Enhanced Enhanced Enhanced TABLET ADS (EFT) 2013 4 updated 1/10/2013 v HOTSPOT PAGE 3 PAGE HOTSPOT Product Details Product Hotspot page 3 ) ) ) Add arrows images to swipe to indicator for more more for ABLET EFT EFT EFT Slideshow ((( T * Swipe for more images more for * Swipe HOTSPOT PAGE 2 PAGE HOTSPOT OR Hotspot page 2 GUIDELINES F & by Play Play added butt on butt TimeInc. Entertainment Weekly, Fortune, Golf, Money, People, Sports Illustrated, People, Money, Golf, Fortune, Entertainment Weekly, , slideshow or sound playing and can contain one interactive element one interactive or sound playing and can contain , slideshow Video in “x“ Supplied red color red by designer. by Do not alter butt on added butt EW •Fortune •Golf •Money •People •SI •SI for Kids •Time HOTSPOT PAGE 1 PAGE HOTSPOT y zones NHANCED AD SPECS E Hotspot page 1 Illustrati on of a digital ad safety zones ad safety on of a digital Illustrati or fully-interacti ve ads designed with hotspots for extra layers/capabiliti es. layers/capabiliti extra for with hotspots ve ads designed or fully-interacti ain supplied close key. Video play button placed by Time Inc. Time play button placed by Video ain supplied close key. may decide position of flag. Flag should not be designed to overlap other functionality or hot zones or hot other functionality overlap flag. Flag should not be designed to may decide position of may be adjusted based on creative may be adjusted based A An appr Advertiser asaPNG. 59 pt.delivered 140 pt.x is Recommended size dvertiser maydesignaflag. and/orcolor red, positionedtop/center.|Position Inc.flag.Defaultcolorwillbe Time oved 2. 1.
Specifications for all tablet devices Flag will fade out after 3 seconds creative. ad flag on EFT is the option of including an interactive There treatment: must identify preferred Advertisers 140pt x 59pt ve web-elements. Note that hotspot pages can also contain web-elements Note that hotspot pages can also contain web-elements. ve Hotspot 2 Hotspot 3 website.com Product
BASE PAGE BASE Hotspot 1
Ad consists of a base page plus up to 3 additi onal hotspot layers/pages. 3 additi plus up to of a base page Ad consists under Enhanced For Tablet link. Tablet under Enhanced For meinc.com/tablet/ me.ti p://direct2ti htt at: also be found can Time Inc. Studios specs pages. representati ve. representati Interacti ve elements can be a combinati on of slideshow, sound, video and widgets. Combined fi le size cannot exceed 10MB. cannot size fi le Combined sound, video and widgets. on of slideshow, combinati can be a ve elements Interacti onality. other functi with any be combined HTML5 cannot • Objects should be placed within safety zones. • Objects should be placed within safety appear once on the base page. must • Logo web-elements. also contain can pages hotspot that Note web-elements. have can • This page tap. to where • Visual design should be clear so the user knows ve element. one interacti contain can and or sound playing slideshow on of video, combinati be any can • Hotspot pages Inc. by Time on placed butt Video play supplied close key. contain must • Hotspot pages Double-click att achment for an achment Double-click att Base Page Hotspot pages can be any combination of video Hotspot pages must cont Logo must appear once on the base page This page can ha V Objects should be placed within safet • If resources are needed to assist with creati ve re-design, e-mail studios@ti meinc.com or call Ron Redfern at (212)522-7551. Redfern Ron call or meinc.com studios@ti e-mail re-design, ve with creati assist needed to are • If resources • Templates will be provided be provided will • Templates on of producti start to ed prior be submitt should • Storyboards fi nal approval for on ad simulati a video or prior will receive on due dates received • Materials on the following provided are Details the Time Inc Ad Portal. via folder as a .ZIP compressed be delivered need to • Materials • We do not currently accept tracking pixels. For those inquiring on metrics, please reach out to your respecti ve sales respecti your out to reach please on metrics, those inquiring For pixels. tracking accept do not currently • We SUBMISSION FILE / CREATIVE • Final ad placement is subject to editorial approval. editorial is subject to • Final ad placement on guarantees. ti ve separati • No competi ad/edit adjacencies. are no on since there considerati not need es will viti sensiti • Editorial PIXELS POLICY TRACKING • Embedded image slideshows can include up to 10 photos total (must be gallery images, not additi onal adverti sing pages) onal adverti not additi images, be gallery (must total 10 photos up to include can slideshows • Embedded image once published. cannot be updated Videos 120 seconds. exceed can not for videos me • Combined run ti to the hotspots. on in additi web-elements of three a maximum have Ad can accepted. are elements • Web on. in each orientati page 1st at least appear on must logo ser • Adverti seconds. aft er 3 fade out that will on ve ad butt onal interacti an opti • Ad will feature • Each ad can contain a total of 3 interacti ve elements. Each interacti ve element must be in its own page/layer. be in its must ve element Each interacti ve elements. of 3 interacti a total contain ad can • Each • MAKEUP/POSITIONING All T Sports for Kids, Time Illustrated NOTES: except: titles run portrait-only, Inc. All Time totap where sotheuserknows isual designshouldbeclear * except: ime Inc.titlesrunportrait-only, ENHANCED FOR TABLET (EFT) INTERACTIVE DESIGN & STRUCTURE (EFT) INTERACTIVE TABLET ENHANCED FOR • • • • • NOTES: • nteractive Flag Interactive SPECIFICATIONS SPECIFICATIONS SPECIFICATIONS* SPECIFICATIONS Enhanced For Tablet Tablet Tablet Tablet For For For Enhanced Enhanced Enhanced FUNCTIONALITY Enhanced For Tablet (EFT) Tablet For Enhanced Enhanced For Tablet (EFT) interacti ve design & structure Digital Advertising
SPECIFICATIONS
ADVERTISING SPECIFICATIONS View Online http://direct2time.timeinc.com/online/prop/cookinglight/
ADVERTISING GUIDELINES • Inventory subject to change and is based upon availability at the time of commitment • Opportunities available on a first-come, first served basis • Rich Media executions may incur additional fees AUDIENCE 2013
5 7 3 01 2 1 20 O U.S. 04 67 55 34 46 24 9 1 1 1 1 9 1 1 1 INDEX T 1 13 1
OMP % 6% 1% 0% 2% 3% 1% 51 4 70% 4 6 43 % C 86% 70% 5 3 5 62% 37% $78,302
,909 ,709 ,850 ,041 ,307 ,843 ,834 ,885 1,268 000) 3 7 6 4,890 6 4 9 7 4
( 1 6 3,493 5
,874 ,211
affluent, educated and in her prime affluent, educated Professional/Managerial INCOME HOUSEHOLD HHI $50,000+ HHI $75,000+ HHI $100,000+ Median Source: MRI Spring 2013 Median EDUCATION Attended College+ Graduated College+ OCCUPATION Employed Total Adults Total Women Married Moms AGE 25-49 25-54 AUDIENCE
COOKING LIGHT CONSUMER... COOKING
LIFE LIVED DELICIOUSLY | LIFE LIVED DELICIOUSLY LIGHT: COOKING
|
THE Demographic Profile Demographic AUDIENCE 2013 12,000 11,268 11,226 Source: MRI Spring 2013 10,000
8,000 7,791 6,000 6,408 6,266 4,000 4,808 2,000 0 0 2000 4000 6000 8000 10000 12000 (000) Eating Well Bon Appétit Food & Wine Food
Food Network Magazine Network Food LIFE LIVED DELICIOUSLY | LIFE LIVED DELICIOUSLY LIGHT: COOKING
| Every Day with Rachael Ray with Rachael Day Every
Among Food Magazines Food Among An Audience Leader Audience An CookingLight.com AUDIENCE Consumer Profile
DEMOGRAPHICS
74% Women 83% Attended College + 37% Have Kids 47 Median Age $67,34 4 Median HHI 69% Homeowners
FOOD ENTHUSIASTS
more likely to search online for recipes/meal 2X planning suggestions 70% are grocery decision makers 26% more likely to purchase natural/organic food 43% more likely to enjoy gourmet cooking
INFLUENCERS
More likely than average online user to provide frequent advice on:
INDEX Foods & beverages 132 Household products 167
Source: Nielsen @Plan Q2 2013 2014 MAGAZINE Field Served: As a food and healthy lifestyle magazine, COOKING LIGHT is dedicated to helping its Publisher’s Statement readers eat smart, be fit and live well. The magazine uniquely blends its sophisticated approach to food with contemporary coverage of entertaining, fitness, health, beauty, travel and shelter to bring great Six months ended June 30, 2013 tastes, style and balance to the active, fit and adventurous lifestyle of today’s woman. Subject to Audit Published by Time Inc. Lifestyle Group Frequency: 12 times/year
1. TOTAL AVERAGE PAID & VERIFIED CIRCULATION Average for the Statement Above % Above Period % Rate Base (Below) (Below) Paid & Verified Circulation: (See Par. 6) Subscriptions: Paid Print 1,602,865 89.2 Digital (Replica) 19,541 1.1 Total Paid Subscriptions 1,622,406 90.3 Verified Print 37,926 2.1 Total Verified Subscriptions 37,926 2.1 Total Paid & Verified Subscriptions 1,660,332 92.4 Single Copy Sales Print 132,584 7.4 Digital (Replica) 3,524 0.2 Total Single Copy Sales 136,108 7.6 Total Paid & Verified Circulation 1,796,440 100.0 1,775,000 21,440 1.2
2. PRICES Suggested Average Price (2) Retail Prices (1) Net Gross (Optional) Average Single Copy $4.99 Subscription $22.00 Average Subscription Price Annualized (12 issue frequency) $15.40 Average Subscription Price per Copy $1.28 (1) For the Statement period (2) Represents subscriptions for the 12 months ended December 31, 2012.
04-0219-6 48 W. Seegers Road • Arlington Heights, IL 60005-3913 • T: 224.366.6939 • F: 224.366.6949 • www.auditedmedia.com 3. PAID & VERIFIED CIRCULATION BY ISSUE OF PRINT AND DIGITAL REPLICA
Paid Subscriptions Verified Subscriptions Single Copy Sales Total Total Paid & Total Paid & Verified Total Total Total Paid & Total Verified Circulation Paid & Digital Paid Verified Verified Digital Single Copy Circulation Digital Verified Issue Print (Replica) Subscriptions Print Subscriptions Subscriptions Print (Replica) Sales Print (Replica) Circulation Jan./Feb. 1,565,945 12,673 1,578,618 20,085 20,085 1,598,703 207,765 3,710 211,475 1,793,795 16,383 1,810,178 Mar. 1,621,431 18,472 1,639,903 39,968 39,968 1,679,871 100,699 3,801 104,500 1,762,098 22,273 1,784,371 Apr. 1,613,814 20,403 1,634,217 39,943 39,943 1,674,160 101,370 3,132 104,502 1,755,127 23,535 1,778,662 May 1,600,599 21,863 1,622,462 44,850 44,850 1,667,312 110,170 3,196 113,366 1,755,619 25,059 1,780,678 June 1,612,535 24,297 1,636,832 44,780 44,780 1,681,612 142,918 3,783 146,701 1,800,233 28,080 1,828,313
4. AVERAGE CIRCULATION BY REGIONAL, METRO & DEMOGRAPHIC EDITIONS
None
5. TREND ANALYSIS 2008 % 2009 % 2010 % 2011 % 2012 %
Subscriptions: Paid 1,620,157 89.2 1,547,268 87.3 1,582,358 88.5 1,598,704 89.4 1,628,471 89.5 Verified 7,178 0.4 51,363 2.9 35,810 2.0 36,380 2.1 40,769 2.3 Total Paid & Verified Subscriptions 1,627,335 89.6 1,598,631 90.2 1,618,168 90.5 1,635,084 91.5 1,669,240 91.8 Single Copy Sales 189,386 10.4 174,162 9.8 170,232 9.5 152,733 8.5 149,866 8.2 Total Paid & Verified Circulation 1,816,721 100.0 1,772,793 100.0 1,788,400 100.0 1,787,817 100.0 1,819,106 100.0 Year Over Year Percent of Change 2.3 -2.4 0.9 -0.0 1.8 Avg. Annualized Subscription Price $15.70 $15.43 $14.59 $15.66 $15.72
Page 2 of 6 • 04-0219-6 Alliance for Audited Media 6. SUPPLEMENTAL ANALYSIS OF AVERAGE PAID & VERIFIED CIRCULATION The following averages, as reported below, are included in Par. 1 and annotated here per applicable rules. See Par. 9 for full explanation. Digital Print (Replica) Average for Average for % of Period Period Total Circulation PAID SUBSCRIPTIONS Individual Subscriptions* 1,485,928 19,541 1,505,469 83.8 Combination Subscriptions* 94,095 94,095 5.2 Award Point* 22,842 22,842 1.3 TOTAL PAID SUBSCRIPTIONS 1,602,865 19,541 1,622,406 90.3 VERIFIED SUBSCRIPTIONS Public Place (See Par. 6A) 37,926 37,926 2.1 TOTAL VERIFIED SUBSCRIPTIONS 37,926 37,926 2.1 TOTAL PAID & VERIFIED SUBSCRIPTIONS 1,640,791 19,541 1,660,332 92.4 SINGLE COPY SALES Single Issue Sales 132,584 3,524 136,108 7.6 TOTAL SINGLE COPY SALES 132,584 3,524 136,108 7.6 TOTAL PAID & VERIFIED CIRCULATION 1,773,375 23,065 1,796,440 100.0 *Included in Average Price calculation 6A. ADDITIONAL ANALYSIS OF VERIFIED PUBLIC PLACE The following represents the average public place copies made available during the statement period to the following public areas:
Doctor/Health Personal Total Care Care Public Place Verified Subscription: Providers Salons Other Copies Public Place 28,951 8,975 37,926 6B. ADDITIONAL ANALYSIS OF VERIFIED INDIVIDUAL USE The following represents the average individual use copies made available during the statement period to the following individuals:
None
Page 3 of 6 • 04-0219-6 Alliance for Audited Media 7. GEOGRAPHIC DATA for the January/February 2013 issue Total paid & verified circulation of this issue was 0.8% greater than the total average paid & verified circulation.
PAID SUBSCRIPTIONS VERIFIED SUBSCRIPTIONS SINGLE COPY SALES Total Total Total Paid & Total Total Paid & Paid & Verified Total Paid Verified Verified Total Verified Circulation Paid & Digital Subscrip- Subscrip- Subscrip- Digital Single Copy Circulation Digital Verified State Print (Replica) tions Print tions tions Print (Replica) Sales Print (Replica) Circulation Alabama 19,818 19,818 110 110 19,928 2,597 2,597 22,525 22,525 Arizona 26,981 26,981 124 124 27,105 4,175 4,175 31,280 31,280 Arkansas 8,528 8,528 13 13 8,541 1,575 1,575 10,116 10,116 California 176,853 176,853 1,360 1,360 178,213 18,251 18,251 196,464 196,464 Colorado 50,657 50,657 185 185 50,842 3,763 3,763 54,605 54,605 Connecticut 27,112 27,112 657 657 27,769 2,970 2,970 30,739 30,739 Delaware 4,964 4,964 72 72 5,036 756 756 5,792 5,792 District of Columbia 3,723 3,723 161 161 3,884 683 683 4,567 4,567 Florida 89,170 89,170 1,532 1,532 90,702 14,206 14,206 104,908 104,908 Georgia 43,621 43,621 595 595 44,216 6,859 6,859 51,075 51,075 Idaho 7,547 7,547 50 50 7,597 953 953 8,550 8,550 Illinois 64,940 64,940 911 911 65,851 8,341 8,341 74,192 74,192 Indiana 27,280 27,280 225 225 27,505 3,809 3,809 31,314 31,314 Iowa 17,388 17,388 44 44 17,432 1,414 1,414 18,846 18,846 Kansas 14,619 14,619 112 112 14,731 1,164 1,164 15,895 15,895 Kentucky 16,000 16,000 88 88 16,088 2,292 2,292 18,380 18,380 Louisiana 16,500 16,500 62 62 16,562 2,387 2,387 18,949 18,949 Maine 10,550 10,550 93 93 10,643 1,276 1,276 11,919 11,919 Maryland 29,920 29,920 889 889 30,809 4,145 4,145 34,954 34,954 Massachusetts 51,758 51,758 1,163 1,163 52,921 6,579 6,579 59,500 59,500 Michigan 49,868 49,868 523 523 50,391 6,697 6,697 57,088 57,088 Minnesota 36,540 36,540 224 224 36,764 3,943 3,943 40,707 40,707 Mississippi 9,458 9,458 35 35 9,493 1,281 1,281 10,774 10,774 Missouri 26,125 26,125 198 198 26,323 2,671 2,671 28,994 28,994 Montana 6,032 6,032 16 16 6,048 619 619 6,667 6,667 Nebraska 10,231 10,231 60 60 10,291 814 814 11,105 11,105 Nevada 10,002 10,002 49 49 10,051 1,893 1,893 11,944 11,944 New Hampshire 12,121 12,121 175 175 12,296 1,681 1,681 13,977 13,977 New Jersey 45,866 45,866 1,821 1,821 47,687 5,429 5,429 53,116 53,116 New Mexico 7,293 7,293 17 17 7,310 975 975 8,285 8,285 New York 85,050 85,050 3,460 3,460 88,510 11,071 11,071 99,581 99,581 North Carolina 51,046 51,046 479 479 51,525 8,291 8,291 59,816 59,816 North Dakota 3,664 3,664 7 7 3,671 247 247 3,918 3,918 Ohio 63,726 63,726 617 617 64,343 7,240 7,240 71,583 71,583 Oklahoma 12,438 12,438 63 63 12,501 1,783 1,783 14,284 14,284 Oregon 25,630 25,630 38 38 25,668 3,255 3,255 28,923 28,923 Pennsylvania 71,206 71,206 1,185 1,185 72,391 9,296 9,296 81,687 81,687 Rhode Island 6,795 6,795 131 131 6,926 865 865 7,791 7,791 South Carolina 22,503 22,503 241 241 22,744 3,649 3,649 26,393 26,393 South Dakota 4,775 4,775 9 9 4,784 302 302 5,086 5,086 Tennessee 26,557 26,557 260 260 26,817 3,800 3,800 30,617 30,617 Texas 94,403 94,403 745 745 95,148 12,658 12,658 107,806 107,806 Utah 8,231 8,231 106 106 8,337 1,177 1,177 9,514 9,514 Vermont 5,906 5,906 82 82 5,988 653 653 6,641 6,641 Virginia 50,821 50,821 830 830 51,651 6,607 6,607 58,258 58,258 Washington 48,498 48,498 77 77 48,575 5,805 5,805 54,380 54,380 West Virginia 6,797 6,797 55 55 6,852 967 967 7,819 7,819 Wisconsin 33,864 33,864 133 133 33,997 3,103 3,103 37,100 37,100 Wyoming 2,621 2,621 3 3 2,624 284 284 2,908 2,908 TOTAL 48 CONTERMINOUS STATES 1,545,996 1,545,996 20,085 20,085 1,566,081 195,251 195,251 1,761,332 1,761,332 Alaska 3,620 3,620 3,620 549 549 4,169 4,169 Hawaii 3,799 3,799 3,799 522 522 4,321 4,321 TOTAL ALASKA & HAWAII 7,419 7,419 7,419 1,071 1,071 8,490 8,490 U.S. Unclassified TOTAL UNITED STATES 1,553,415 1,553,415 20,085 20,085 1,573,500 196,322 196,322 1,769,822 1,769,822 Poss. & Other Areas 906 906 906 231 231 1,137 1,137 U.S. & POSS., etc. 1,554,321 1,554,321 20,085 20,085 1,574,406 196,553 196,553 1,770,959 1,770,959 Canada 10,466 10,466 10,466 11,112 11,112 21,578 21,578 International 46 46 46 100 100 146 146 Other Unclassified 12,673 12,673 12,673 3,710 3,710 16,383 16,383 Military or Civilian Personnel Overseas 1,112 1,112 1,112 1,112 1,112 GRAND TOTAL 1,565,945 12,673 1,578,618 20,085 20,085 1,598,703 207,765 3,710 211,475 1,793,795 16,383 1,810,178
Page 4 of 6 • 04-0219-6 Alliance for Audited Media ANALYSIS BY ABCD COUNTY SIZE for the January/February 2013 issue
Total Index County % of Paid & Verified % of Total (% of Circulation/ Size Households Circulation Circulation % of Households) A40 733,987 41.7 104 B30 581,246 33.0 110 C15 250,461 14.2 95 D15 195,638 11.1 74 County Size Group Definitions by the A.C. Nielsen Company- Data for the conterminous 48 states. 8. ANALYSIS OF TOTAL NEW AND RENEWAL PAID INDIVIDUAL SUBSCRIPTIONS Total gross subscriptions (new and renewal) sold in the six month period ended June 30, 2013
A. DURATION % C.CHANNELS % (a) One to six months (1 to 6 issues)...... 9,848 1.2 (a) Ordered by subscriber action via direct mail, direct (b) Seven to eleven months (7 to 11 issues)...... 8,141 1.0 mail agents, inserts, online, renewals, catalogs, or (c) Twelve months (12 issues)...... 594,539 70.3 other outlets available to the subscribers...... 633,831 75.0 (d) Thirteen to twenty-four months...... 215,914 25.5 (b) Ordered by subscribers in response to unsolicited (e) Twenty-five months and more ...... 17,144 2.0 telemarketing and door to door selling...... 4,609 0.5 (c) Ordered by subscribers in response to fund-raising Total Subscriptions Sold in Period ...... 845,586 100.0 programs of schools, churches, and other similar organizations...... 207,146 24.5 B. USE OF PREMIUMS (d) Subscriptions as part of membership in an organiza- (a) Ordered without premium...... 820,583 97.0 tion ...... None (b) Ordered with material reprinted from this Total Subscriptions Sold in Period ...... 845,586 100.0 publication...... None (c) Ordered with other premiums, See Par. 9 ...... 25,003 3.0 Total Subscriptions Sold in Period ...... 845,586 100.0
9. EXPLANATORY (a) Suggested Retail Prices: Average Single Copy: Canada, $6.50. Subscriptions: No (g) Award Point Subscription Sales: The average of 22,842 copies per issue, shown in additional prices. Par. 6 and included in Par. 1, represents the following: (b) Average non-analyzed non-paid circulation for the 6 month period: 65,481 An average of 2,615 copies per issue, represents copies purchased through the re- copies per issue. demption of Airline Frequent Flyer miles valued at 3¢ per mile. (c) Post expiration copies: None. An average of 20,227 copies per issue, represents copies purchased through the re- (d) DESCRIPTION OF DIGITAL (Replica) - The digital edition is consistent with the demption of award points valued at 6¢ to $1.00 per point. print edition - all editorial content is included as an exact replica or in a format and de- (h) Use of Premiums: A cookbook, with no advertised or stated value, was offered with sign created specifically for the device being used. The digital edition is available some subscriptions. through various offers and digital stores. (i) Pursuant to a review by the AAM Board of Directors, copies distributed through the (e) This publication publishes double issues during the year. Each double issue repre- Next Issue Media Unlimited program are reported as paid single copy sales based on sents two copies of service during the subscription period. This publication published consumer payment for the program and consumer’s request for this specific maga- one double issue during the average price calculation period. The average price and zine. Included in Digital (Replica) single copy sales is an average of 2,106 copies per the annualized price are based on 12 issues. issue from this program. (f) 63,604 subscriptions were sold in combination during this statement period. Subscriptions Subscription Price of Suggested Combination Publication Sold Term Combination Retail Prices All You 30,588 12 issues $25.00 $26.88 Real Simple 16,623 12 issues $35.00 $28.95 Various Newspapers 6,767 Various Various Various Health 5,588 6-10 issues $10.00-$39.95 $9.90-$16.50 Family Fun 3,952 10 issues $30.00 $14.95 Fitness 86 12 issues $30.00 $20.36
Page 5 of 6 • 04-0219-6 Alliance for Audited Media 10. VARIANCE Latest released Audit Report for 12 months ended June 30, 2012; Variation from Publisher’s Statements Publisher’s Percentage Rate Base Audit Report Statements Difference of Difference Audit Period (Paid & (Paid & (Paid & (Paid & (Paid & Ended Verified) Verified) Verified) Verified) Verified) 06-30-12 1,775,000 1,802,829 1,801,755 1,074 0.1 06-30-11 (a) 1,788,875 1,788,704 171 0.0 06-30-10 1,750,000 1,777,421 1,777,843 -422 -0.0 06-30-09 1,750,000 1,785,219 1,783,571 1,648 0.1 06-30-08 (b) 1,823,801 1,823,657 144 0.0 (a) Effective 01/01/11 changed from 1,750,000 to 1,775,000 (b) Effective 01/01/08 changed from 1,700,000 to 1,750,000
We certify that to the best of our knowledge all data set forth in this Publisher’s Statement are true and report circulation in accordance with Alliance for Audited Media’s Bylaws and Rules. Parent Company: Time Inc. COOKING LIGHT, published by Time Inc. Lifestyle Group • 2100 Lakeshore Drive • Birmingham, AL 35209 MICHELLE GARCIA KARLA PARTILLA Date Signed: July 29, 2013 Vice President, Consumer Marketing Publisher P: 212.522.1212 • URL: www.cookinglight.com Established: 1987 AAM Member since: 1988
Page 6 of 6 • 04-0219-6 Alliance for Audited Media Copyright © 2013 All rights reserved. Analyzed Issue Date 04-0219-6 Analyzed Issue Text (for double month issue date) 01-02/01/13 Average Single Copy Price 4.99 Association Subscription Price U.S. Subscription Price 22.00 Canadian Subscription Price International Subscription Price Traffic DIGITAL METRICS
SITE TRAFFIC
1.9 million unique visitors (up 33% YoY)
15 million page views (up 21% YoY)
MOBILE TRAFFIC
1.5 million unique visitors
11 million page views
Source: comScore September 2013 (Media Metrix); August 2013 (Mobile Metrix)
Source: comScore September 2013 (Media Metrix); August 2013 (Mobile Metrix)
2014 | COOKING LIGHT: LIFE LIVED DELICIOUSLY | 2012 AUDIENCECONTACTS 2014
FLOOR, SAN FRANCISCO, CA 94111 TH SOUTHWEST 4809 COLE AVENUE, SUITE 300, DALLAS, TX 75205 Dawn Bar | [email protected] 214-523-4016 SAN FRANCISCO 19 CENTER, EMBARCADERO 2 Cowley Alexandra 415-434-5245 | [email protected] RESPONSE DIRECT M.I. INTEGRATED MEDIA LangendoerferJennifer | [email protected] SOUTHEAST 3399 PEACHTREE ROAD NE, SUITE 1600, ATLANTA, 30326 GA Barnhart Margaret | [email protected] 404-888-1958
FLOOR, NEW YORK, NY 10020 TH
Vice President, Marketing , Vice
, Publisher
| [email protected] | [email protected]
| [email protected] | [email protected] , Associate Publisher | [email protected] | [email protected]
Relations Public , Associate Director, LIFE LIVED DELICIOUSLY | LIFE LIVED DELICIOUSLY LIGHT: COOKING
| MIDWEST 541 N. FAIRBANKS, 22ND FLOOR, CHICAGO, IL 60611 Sara Brown 312-832-0848 Quinn Nelson 312-832-0856
LOS ANGELES 11766 WILSHIRE BOULEVARD, SUITE 1700, LOS ANGELES, CA 90025 Mary Payne 310-268-7191 Miller Danielle | [email protected] 248-988-7833 Felton Laurie | [email protected] 248-988-7815 DETROIT 39577 WOODWARD AVENUE, SUITE 200, BLOOMFIELD HILLS,MI 48304 HolfelderPete | [email protected] 212-522-4312 McNally Jim 212-522-4439 212-522-4230 | [email protected] Yanosey Jennifer 212-522-6513 Kate Brower SALES TEAM NEW YORK Partilla T. Karla NEW YORK TIME & LIFE BUILDING, 1271 AVENUE OF THE AMERICAS, 20 Clinton Erin 212-522-2710 | [email protected] 212-522-5638 | [email protected] 212-522-5638 Lamison Michelle | [email protected] 212-522-5609 Cordobés Lee 212-522-4639