MEDIA KIT MEDIA 2016

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Index Your Local Media Partner 3 Tools for Today’s Advertisers 9 5 County Audience 4 Scarborough Research 11 Summit County Demographics 5 Digital Advertising 12-14 Total Audience 6-8 Special Section Calendar 21 Our Team The Akron Beacon Journal 44 East Exchange Street • Akron, Oh 44309 • 330.996.3000 Editorial Shawn Blain [email protected] Digital Manager [email protected] Marketing 330.996.3046 Susan Lindeman Genny Fatica Marketing Manager Major and National Account Manager [email protected] [email protected] 330.996.3146 330.996.3354

ADVERTISING Bill Knutti Retail Advertising Manager [email protected] [email protected] 330.996.3258 Lori Ann Carver Vice President Patty Farkas [email protected] Retail Advertising Manager 330.996.3303 [email protected] 330.996.3419

Nancy Leskovec Auto and Real Estate Advertising Manager [email protected] 330.996.3238 2 3172410

Your Local Media Partner

We can reach your audience We believe in putting your message in front of our audience, not selling you products. For 177 years we’ve prided ourselves on connecting our audience with local businesses and we continue to do this in a variety of ways.

We help you identify your target audience and develop a comprehensive plan to deliver your message. We believe in integrating marketing communications and give you plenty of opportuni- ties to reach your target market through print, digital and mobile vehicles. Grow your business We present a specific media plan for each of our clients. Our mission is to understand what drives your business and to develop a marketing campaign to fit your needs. Your ROI We provide you with monthly reporting that tracks and communicates the effectiveness of the program that we have built for you. Results are important and they will always be delivered to you in an easy to understand format.

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Our 5 County Audience

The Beacon Journal/Ohio.com has comprehensive advertising solutions for every type of business, from newspaper advertising to a digital marketing campaigns. We want to partner with you to help grow your business. We can get your message to buyers whether it’s in print, on a mobile device, Ipad, or desktop.

The Beacon Journal’s Ohio.com serves all of NE Ohio with a monthly average of 1,539,616 unique visitors and 7-8 million page views. The Beacon Journal newspaper is delivered to 1/3 of the Cleveland DMA with the average Sunday readership of 301,327.

Summit 44056 44301 44322 44067 44302 44333 Portage 44087 44303 44334 44201 44242 44265 44203 44304 44372 44202 44243 44266 44210 44305 44203 44211 44240 44272 44216 44306 44210 44231 44241 44288 Medina 44221 44307 44216 44234 44243 44411 44212 44253 44274 44222 44308 44221 44240 44255 44412 44215 44254 44275 44223 44309 44222 44241 44260 44233 44256 44280 44224 44310 44223 44235 44258 44281 44232 44311 44224 44251 44273 44282 44236 44312 44232 44250 44313 44236 44262 44314 44250 44264 44319 44262 44278 44320 44264 44286 44321 44278 Wayne Stark 44601 44641 44662 44702 44710 44714 44214 44606 44659 44608 44643 44666 44703 44711 44718 44217 44618 44667 44613 44646 44669 44704 44721 44720 44230 44627 44676 44614 44657 44670 44705 44730 44276 44636 44677 44625 44648 44685 44706 44735 44287 44645 44691 44630 44650 44688 44707 44632 44652 44689 44708 44640 44657 44701 44709

4 Summit County Demographics Summit County is the 2nd most populous county in the 16 county Cleveland DMA. 2015 Population 2015 Households 541,781 222,781

2016 Facts about Summit County DMA: Median HH Income: $49,663 Average Age: 40 Home Ownership Rate: 67.9% 25+ Years of age w/ High School Degree or higher: 90.3%

Northeast Ohio is Wired

90.9% 90.5% 79.9% 122% 15.5% of people own a of adults in the of adults in increase of increase in the computer or Akron market Northeast Ohio page views on use of Mobile mobile device a wireless access the Ohio.com using devices in the cellphone Internet tablets and past year smartphones in December 2015 vs. December 2014

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Total Integrated Audience 391,014 The Akron Beacon Journal + Ohio.com Sunday Akron Beacon Journal - 301,327 Saturday Akron Beacon Journal - 204,740

Daily Akron Beacon Journal - 191,036

Best Primetime TV - 110,162 (Average 1/2 hour audience) Best Morning Drive Radio - 23,497 (Average 1/2 hour for any individual station and A.M. drive)

Our News & Information is available at your fingertips all day every day.

Source: AAM Publisher’s Statement March 2015 & Scarborough 2015 R2

6 3172410 Total Audience Nobody is better at delivering local news and information Ohio.com The #1 digital source for local news and information* Ohio.com is the leader in News and information in Summit County, attracting more than 1 million unique visitors every month. It provides 24/7 news and information from many sources to inform, engage and entertain readers.

Average number of monthly unique visitors: 1,539,615 31,003 People follow the Akron Beacon Journal/Ohio.com on Facebook Average number of monthly page views: 7,477,127 200 Breaking News Stories Posted Each Week

Audience Profile: $ 47.8% 52.2% $142,446 69.1% 60% 62.7% 61,027 MALE FEMALE Median Home HOME MARRIED BETWEEN Value OWNERSHIP AGES OF 25-54 Audience Median Household Income

Reach your audience on the go through mobile solutions Ohio.com mobile site 1.6 million mobile page views per month. Akron Beacon Journal/Ohio.com App GoOhio App The Ohio.com app brings all of our news The GoOhio app is a FREE application Replica Addition coverage from the Akron Beacon Journal and that lists all entertainment events allows our audience to access from any mobile device. happening around town every day. The House & Home App Political App This app is a fun and free way to find all of Akron’s Keep up with your Ohio politics with Real Estate Listings. ease this election year.

Digital Replica Our digital Replica is our newspaper delivered directly to your tablet, smartphone and computer. The digital replica is included with any print subscription of the paper. *Scarborough 2015 R1 7 4-Time Pulitzer Prize Winner 3172410 Total Audience Nobody is better at delivering local news and information The Akron Beacon Journal Summit County’s Watchdog The Akron Beacon Journal is Summit County’s largest daily newspaper with more than 191,036 daily readers, 204,740 Saturday readers, & 301,327 Sunday readers. Since it’s founding in 1839 it has been a pillar of the greater Akron community, building trust with our readers every step of the way. Our editorial staff continues to provide intriguing journalism and superior content in both print and online 24/7. Readership: Circulation Average Sunday Readership: 301,327 Average Sunday Circulation: 87,153 Average Saturday Readership: 204,740 Average Saturday Circulation: 80,254 Average Daily Readership: 191,036 Average Daily Circulation: 65,783

Source: AAM -3 Scarborough 2015 R1

Audience Profile: 48% 52% 72% 30% $ MALE FEMALE Own Have children 43,442 Homes under the age of 18 Audience Median Household Income in household

8 3172410 Comprehensive Advertising Solutions More Tools for Today’s Advertiser

NEWSPAPER ADVERTISING Polybags Reach the largest daily newspaper readership in Summit County through your advertisement in The Akron Beacon Journal. PRE-PRINTED INSERTS The Akron Beacon Journal can deliver your pre-printed inserts by zip code to Beacon Journal subscribers. SPECIAL SECTIONS The Akron Beacon Journal produces several special sections throughout the year Sample Integrated Digital including High School Sports – Golf Guide – Your Health – etc. Marketing Campaign FRONT PAGE BEACON NOTES Place your message right on the front page of the Akron Beacon Journal with a Beacon Note, your own personal post it note. MONSTER.COM The Akron Beacon Journal is a premier partner of Monster.com and we have all of the tools to help you find the right employees. BEACON BAGS Put your ad right on the outside of the newspaper’s plastic delivery bag. KRAFT JACKET Kraft jackets wrap and carry preprints that are delivered with the newspaper. This is the 1st thing readers see when looking for the inserts. SUNDAY MALL Reach 10k+ households that do not subscribe to the Akron Beacon Journal but have opted-in to receive this free weekend insert packet. SAVOR ... What life has to offer Savor Ohio is a glossy, perfect-bound magazine that encompasses all things in life we want to savor, from stories of people who are doing something interesting with their lives to places with the best food for dining out to experience a culture that is different form our own. 9 Scarborough Market/Release: Cleveland, OH 2015 Release 1 *Update 09-21-2015* Total (Mar 2014 - Feb 2015) Base Pop Base % Base Total (Summit County) 423,525 100.0%

Sunday newspapers print edition - Average Issue Reader Akron Beacon Journal 210,951 49.8% Canton Repository 1,567 0.4% Kent-Ravenna Record-Courier 6,199 1.5% Plain Dealer 49,064 11.6% New York Times 2,851 0.7% Other Sunday newspaper print edition 3,678 0.9%

Newspaper/TV/Cable websites visited in the past 30 days Any Broadcast TV Website 145,724 34.4% Any Newspaper Website 129,992 30.7% Akron Beacon Journal online/Ohio.com 110,534 26.1% Fox8.com 98,957 23.4% 19ActionNews.com 64,694 15.3% WKYC.com 59,280 14.0% NewsNet5.com 50,861 12.0% Cleveland.com/PlainDealer.com 43,183 10.2% TWCCentral.com/TWCC.com 12,592 3.0% Other Newspaper Website 11,311 2.7% WBNX.com 5,082 1.2% AllAroundCleveland.com 2,901 0.7% News-Herald.com 2,171 0.5% Other Broadcast TV Website 1,569 0.4% MorningJournal.com 608 0.1% Cox.com 0 0.0% Radio station websites visited in the past 30 days wmms.com - WMMS-FM 17,653 4.2% wqmx.com - WQMX-FM 14,831 3.5% wnir.com - WNIR-FM 12,860 3.0% zhiphopcleveland.com - WENZ-FM 11,010 2.6% wgar.com - WGAR-FM 9,964 2.4% kisscleveland.com - WAKS-FM 9,766 2.3% wncx.com - WNCX-FM 6,723 1.6% wzakcleveland.com - WZAK-FM 5,909 1.4% espncleveland.com - WKNR-AM 5,301 1.3% 955thefish.com - WFHM-FM 5,025 1.2% wone.net - WONE-FM 5,117 1.2% wtam.com - WTAM-AM 5,278 1.2% moodyradiocleveland.fm - WCRF-FM 4,599 1.1% 1073thewave.net - WNWV-FM 4,357 1.0% wakr.net - WAKR-AM 3,517 0.8% ©Scarborough 2015 *Akron Beacon Journal out performs competitors. 10 3172410 3172410

Advertising Rates

Size Cost Channel Specific cpm Max File Size Leaderboard (top) 728x90 Pixels $12 Per CPM $15 30k/35k Medium Rectangle (top) 300x250 Pixels $12 Per CPM $15 30k/35k Wide Skyscraper 300x600 Pixels $20 Per CPM 40k Video Ads 300x250 Pixels $15 Per CPM $18 90k Nav Bar Logo 100x20 $1000 Month 10k Interstitial 640x480 Pixels $1500 Per Day Weather Sponsorship 200x18 Pixels $500 Per Month 10k Beacon Bar 270x40 Pixels $8 Per CPM 25k Pre-roll video 480x360 Pixels $20 Per CPM 3mb Cube (Obits, Classified) 160x90 Pixels $250 Month 20k/25k Now Hiring (Jobs) 150x120 Pixels $80 Month 30k Educational Opportunity (Jobs) 300x60 Pixels $100 Month 30k Takeover Skin 200x200 Pixels $12 Per CPM 20k Size Cost Max File Size Sliding Billboard 980x300 Pixels $1500 Per Day Under 90k Pencil: 980x32 Pixels Home Page, News $1500 Per Day Under 90k Sports $1000 Per Day Under 90k Business, Editorial, Lifestyle $500 Per Day Under 90k Size Cost Max File Size Corner Peel 125x125 Pixels $1500 Per Day Under 90k Max. 300x300 Pixels Home Page, News $1500 Per Day Under 90k Sports $1000 Per Day Under 90k Business, Editorial, Lifestyle $500 Per Day Under 90k Size Cost Max File Size Sponsored Event Tile 250x250 Pixels $99 Per Week 30k Featured Business Tile 250x250 Pixels $199 Per Week 30k Size Cost Max File Size Video $475 Basic Package $475 Custom Video Package $900+ Email blasts 2,500 emails $165 Per Blast Facebook Posts $100 Per Post TwItter Posts $100 Per Post PodCasts $18 CPM Blogs Ask Rep Native Advertising $625 Per Week Clock Tower $150 Per Week 12 Advertising Positions

Corner Peel Teaser 125x125 pixels Expanded 300x300 Pixels

Top Leaderboard 728x90 pixels Nav Bar: It may look small, but looks can be deceiving! This mighty little position will display your logo or other branded icon Medium Rectangle 300x250 pixels

Medium Rectangle: 300x250 pixels

Medium Rectangle 300x250 pixels Skin: Take over the entire background of the site and tile it with your logo or other branding imagery for maximum impact!

Leaderboard: 728x90 pixels Available at the top or bottom.

Bottom Leaderboard 728x90 pixels

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Advertising Positions

Weather Sponsorship: Includes company logo on home Top Leaderboard page, medium 728x90 pixels rectangle and leaderboard on weather page

Sponsored Sponsored Event Tile Event Tile: OR People in your Featured communityMedium who Rectangle Business Tile are looking300x250 for pixels 250x250 pixels things to do will be immediately drawn to your ad that will be hosted on the top of the entertainment page. Medium Rectangle 300x250 pixels OR Featured Business Tile: {Showcase your company on the business page of Ohio.com

Medium Rectangle: 300x250

Beacon Bar: Don’t let this bottom position fool you. It actually is ALWAYS visible on the page in the bottom left corner Beacon Bar of your browser. 270x40 pixels 13 Advertising Positions

Pencil: 980x32 Pixels

Sliding Billboard Sliding Billboard Home Page News & Sports: Sports, Business, Editorial & Lifestyle: Expanded 980x300 Pixels Expanded 980x300 Pixels

14 3172410 Advertising Positions x and/or video. a sponsoredarticle platform eitherwith function ofOhio.com match theformand allows businessesto Advertising that Advertising Native page isloading. window whileaweb separate (popup) Ads thatappearina ads Interstitial 15

3172410 Advertising Blogs

UTICA SHALE BLOG CAVS BLOG BROWNS BLOG

YOUR BUSINESS BLOG INDIANS BLOG

BEER BLOG

Blog sponsorships provide a unique opportunity for a high level of brand interaction. Rates available upon request. 16 3172410 Daily News Mobile App Rates

Daily News Mobile App

Live news feeds provide our readers with breaking news, updates and published content.

Standard Banner Medium Rectangle

Standard Banner may appear in either top or bottom position. $10 $15 CPM CPM

Ad Size Ad Size 320 x 50 Pixels 300 x 250 Pixels 17 3172410 Replica Edition Mobile App Rates

Replica Edition Mobile App

The Replica Edition App gives readers a more hands-on way of viewing their daily newspaper. The Replica Edition allows readers to flip through the pages of the Akron Beacon Journal and click on the desired article. This allows the reader to read the entire article.

Standard Banner Medium Rectangle

$10 $15 CPM CPM

Ad Size Ad Size 320 x 50 Pixels 300 x 250 Pixels

18 3172410 GoOhio App Advertising Rates

With Go Ohio!, you can find the best in the city at any time, bookmark your favorite events, invite friends and make plans, all in a private, personalized environment. Go Ohio! is a free event app that allows consumers to discover Akron’s most popular daily events in one convenient location.

Logo Size: 150x150, Format: jpg or png, less than 2mg. 3172410

• Integrated into Home Page Navigation • Integrated into Home Page Navigation • One Sponsor per Category • Exclusive Graphic Ad Unit • Direct Link to your Web site • Ownership of All Content in Channel • One Push Notification per Month • Links to Advertiser’s Website • One Push Notification per Month • One Push Notification per Month • Image Size: 640x120, Format: jpg or png, • Image Size: 640x120, Format: jpg or png, • Image Size: 640x120, Format: jpg or png, less than 2mg. less than 2mg. less than 2mg. $625/month $500/month $250/month Featured Channels Adding Channels • Live Music • Theater & Performance • Museums & Galleries For special events, holidays, channels • Food & Drink • Fairs & Festivals • Sports • Rec & Wellness sponsors and new channels as we go.

19 Advertising Political Rates

Keep up with your Ohio Politics with ease this election year with the Akron Beacon Journal/Ohio.com! * Starting February 1 - November 8

Sponsorships: Ohio.com Advertising: Your Ohio Vote Moblie App: * Will appear on both Ohio.com Medium & Your Ohio Vote mobile app Rectangle $10/CPM App Open $20/CPM Bottom Banner $8/CPM 300 x 600 $500/week Leaderboard $6/CPM Medium Top Leaderboard $500/week Sliding Billboard $500/Day Rectangle $10/CPM 3172410 Medium Rectangle on Mobile Phone $500/week

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A yearataglanceofadvertising 2016 SpecialectionsCalendar Heathly Living•everyTuesday The AkronBeaconJournalandOhio.comreachaprint-onlineaudienceofnearly74percent

ENJOY! •everyThursday FEBRUARY SunJan.31 MonJan.8 NominationsBegin • Beacon’sBest u Sun Jan.31 NewCareer • NewYear, u Tues Jan.5 • YourHealth u JANUARY Online Beacon’sBestPrint& u SunFeb.21 CampGuide • 2016Summer u SatFeb.6 Magazine • EnvisionAwards u Thurs. Feb4 LineUp • The“BigGame” u Tues Feb.2 • YourHealth u FriFeb.26 • Cleveland u SunFeb.21 • Advertise inthesespecialsectionsandfeaturestotargettheaudiencemostlikelypurchaseyourgoodsservices. opportunities forYOU!

Ballots

Auto

of SummitCountyadultsinanygivenmonth. Show *Scarborough 2014, R2. Google Analytics, updated 12-7-11. 12-7-11. updated Analytics, Google R2. 2014, *Scarborough Newspaper SunApr.24 ToWork • GreatPlaces u TuesApr.5 • YourHealth u FriApr.1 ResultsSection • Beacon’sBest u APRIL Sun Mar.6 • NewBabyNews u Tues Mar.1 • YourHealth u MARCH House &Home •everySaturday Food•everyWednesday Mobile Digital Twitter Facebook every Thursday Driver’s Seat• everyThursday every Sunday Job Source•everySunday TBA OfCommerce • GreenChamber u SunMay 22 • SummerFunGuide u ThursMay 12 • Nurse’sNightOut u MonMay 9 • Nurse’sWeek2016 u TBA Graduates • StarStudent& u TBA • CareerFair u Tues.Apr. 5 • YourHealth u MAY TBA ArtFest • BostonMills u TBA Coverage • Bridgestone u TuesJun.7 • YourHealth u JUNE *

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