Event Program Download

2016

Wednesday, June 8 Guastavino’s | New York City

#EDGEAwards16 | #RisingStars16 | @mktgedgeorg | 1 WELCOMES YOU TO THE 2016 EDGE AWARDS

Opening Remarks Terri L. Bartlett | President, Marketing EDGE | Texas Tech University Gretchen Littlefield| President, Media Solutions, Infogroup | Trinity University

Master of Ceremonies Ann Nguyen | Design Whaler, Whole Whale | CUNY Macaulay Honors College, Baruch | EDGE Collegiate Summits – Digital & Analytics 2013

About Marketing EDGE Carlos Sirotnikov | Ad Ops Analyst, Condé Nast | CUNY Baruch Macaulay Honors College, Baruch 2016 | EDGE Intern & Collegiate Summit – Digital 2015

Presenting the CORPORATE AWARD Megan Pagliuca | Global CEO, Accuen Media | University of San Diego; Bond University in Queensland, Australia | EDGE Board Member

Accepting on behalf of MEDIAMATH Joe Zawadzki | CEO, MediaMath | Harvard University | DMA Board Member

Accepting on behalf of WHARTON CUSTOMER ANALYTICS INITIATIVE Eric T. Bradlow, Ph.D. | K.P. Chao Professor, Professor of Marketing, Statistics & Education; Chairperson, Wharton Marketing Department; Vice-Dean & Director of Wharton Doctoral Programs; Co-Director, Wharton Customer Analytics Initiative | Ph.D. / Masters, Harvard University; BS, University of Pennsylvania Peter Fader, Ph.D. | Frances and Pei-Yuan Chia Professor of Marketing, Wharton School of the University of Pennsylvania | SB, SM, and Ph.D., Massachusetts Institute of Technology 2016 EDGE Awards Committee

Co-Chairs Rob Reger, Epsilon Colleen Sugarman, Sling TV

Committee Members Liberta Abbondante, Hearst Victoria James, Victoria James Josh Blacksmith, FCB Chicago Search Consultants Claire Carpenter, Media Horizons Philip Ketonis, Infogroup Ginger Conlon, GingerConlon.com Paul Theriot, Alesco Data Andrea Zaretsky, American Express

Introducing the RISING STARS AWARDS Kathryn Apte | Global Head of Marketing, Medium | University of Technology, Sydney Josh Blacksmith | SVP, Group Management Director, FCB Chicago | Iowa State University; MBA, University of Iowa Brody Clemmer | Chief Innovation Officer,N 2Growth | Self-Educated | EDGE Board Member Erica DePalma | VP, Digital Marketing, Media Horizons | Loyola University, Maryland Jeannie Green | VP, Data Solutions, Epsilon | University of Denver Marta Velasco | VP, Marketing & Business Development, JDC Management | University of Cincinnati; Graduate Certificate in Marketing, Southern Methodist University

Accepting on behalf of LESTER WUNDERMAN Marc Wunderman | Retired Advertising Executive | Columbia University

Closing Remarks – MARKETING EDGE Co-Chair Gretchen Littlefield| President, Media Solutions, Infogroup | Trinity University

Program Design: Sound5.nyc Welcome

Dear Friends,

Welcome to the inaugural EDGE Awards.

To commemorate the 50th anniversary of Marketing EDGE — the only nonprofit organization solely committed to expanding and enriching the pool of trained, market-ready talent — tonight we kick off a whole new event to celebrate the future of our field.

Yes, tonight is a night for celebration! A night to reflect. A night to take note of the many contributions and successes of our honorees. A night to pay tribute to their commitment to giving back through education, mentoring and the trailblazing path they have set in the great field of marketing. And, perhaps most important, a night to look forward to the legacy and possibility we are all creating — thanks to your support.

It’s only fitting that tonight we pay tribute to the EDGE Awards honorees, who demonstrate Ben Franklin’s famous words: “Do well by doing good.” Each one serves as a great role model for students and executives alike. It is our distinct pleasure to introduce to you the inaugural 2016 EDGE Awards honorees:

Lifetime Achievement Lester Wunderman, Founder, Wunderman

Corporate MediaMath

EDUCATION Wharton Customer Analytics Initiative

RISING STARS Kathryn Apte, Medium Josh Blacksmith, FCB Chicago Brody Clemmer, N2Growth Erica DePalma, Media Horizons Jeannie Green, Epsilon Marta Velasco, JDC Healthcare Management

4 | EDGE Awards 2016 | EDGEAwards.org As we celebrate our honorees, we also join together to share the inspiration generated through giving back to our professional community. It’s gratifying to know that while we are working hard for our own businesses, we also are cultivating tomorrow’s talent to bring new ideas to this field.

Serving as an example of this future talent among the 400+ professionals here tonight are 43 students — who today completed our premier summer immersion program, Collegiate Summit — Digital. What better way to relay the power of why we exist, than having the future in our midst, exemplifying why your support is so vital.

The valuable work of Marketing EDGE is funded solely through donations from corporations and individuals; contributing to tonight’s benefit event is one way to help. Proceeds from this evening will benefit students… those who will infuse this industry with dynamic new ideas and the talent our industry needs to thrive in the 21st century. Please see pages 16-17 and watch the monitors for a list of sponsors that have generously supported the EDGE Awards.

On behalf of our Board and staff, our academic colleagues and the students who aspire to be the next generation of marketing professionals leading from the EDGE, we thank you for your support!

May you leave here with a greater appreciation of the work we do in partnership with those committed to furthering our mission, to Educate, Develop, Grow, and Employ college students in the field of marketing.

With sincere gratitude,

Christine Aguilera Gretchen Littlefield Co-Chair Co-Chair

#EDGEAwards16 | #RisingStars16 | @mktgedgeorg | 5 HONOREE LIFETIME ACHIEVEMENT

Lester Wunderman Consultant, Professor, Author, Photographer @LesterWunderman | @Wunderman | @WPP

Lester Wunderman is chairman emeritus and founder of Wunderman. He believes, “If there is a lesson to be learned, it is to not do anything half-heartedly. If you’re going to do it at all, give it all you have to give.”

Mr. Wunderman is an advertising legend and the pioneering father of direct marketing. The visionary marketing techniques he conceived and perfected over his long and brilliant career transformed the advertising industry and continue to shape the interactive marketplace.

After an apprenticeship served at several agencies, Mr. Wunderman joined Maxwell, Sackheim & Company in 1947, where he became executive vice president. In 1958, he founded Wunderman, Ricotta & Kline, now known as Wunderman.

In 1967, in an address at Massachusetts Institute of Technology, Mr. Wunderman identified, named and defined “Direct Marketing” and has led the theoretical and practical growth of the industry ever since. He has received many awards and tributes from the direct marketing industry, including inductions into the Direct Marketing Association’s Hall of Fame in 1983, and the American Advertising Federation Hall of Fame.

His book, Being Direct, was published by Random House in January 1997, reissued in 2004 with new information, including the first-ever Consumer’s Communications Bill of Rights and his views on the Internet, and issued as an e-book in 2011, with a special message for a new generation of readers. An earlier book, Frontiers of Direct Marketing, published in 1981, and many of his speeches are now part of the Wunderman Archives at Duke University’s Hartman Center for Sales and Marketing History.

6 | EDGE Awards 2016 | EDGEAwards.org Mr. Wunderman became fascinated by photography many years ago, studying at The New School in New York City and working privately with several well-known photographers. Years ago, he met regularly with Cornell Capa, Carl Katz and Jacqueline Kennedy to discuss the possibility of a professional school of photography. And so the International Center of Photography was born, and has thrived ever since.

His photographs have been on display at the Metropolitan Museum of Art in association with his collection of Dogon sculpture, which he donated, and 50 photographs remain in its permanent collection. In addition, his photographs have become part of the permanent collection in the Dapper Foundation in Paris, now part of the Louvre.

A native New Yorker born in the Bronx, Mr. Wunderman and his wife, Sue (Cott), make their home in Manhattan.

Lester Wunderman Scholarship Fund

Marketing EDGE’s First International Scholarship Fund to Support Next Generation Marketers

In conjunction with this pinnacle award, we are proud to introduce the Lester Wunderman Scholarship Fund, to honor his lifelong achievements and vision. Impacting countless men and women throughout the advertising and marketing field, this new scholarship fund ensures that his legacy and impact continues for generations to come.

The Lester Wunderman Scholarship Fund is uniquely designed to support talented students from diverse backgrounds, with broad skills and nationalities, all with the common desire to pursue a career in marketing (defined as the evolving practices of advertising, as well as direct, digital, mobile, and social media marketing).

#EDGEAwards16 | #RisingStars16 | @mktgedgeorg | 7 HONOREE CORPORATE

MEDIAMATH @MediaMath

MediaMath is the leading independent software company for marketers.

Our tools and services enable marketers to reach the audiences they want at the scale they need to achieve their business outcomes.

Since 2007, when we created the first programmatic technology for marketers, MediaMath’s global infrastructure, vast partner network and quantitative approach have delivered transformative results — truly strength in numbers.

Today, marketers are adopting our vision. The industry is shifting from broad to narrow audiences, from siloed channels to crossing display, social, mobile and video, and from counting clicks to declaring success based on customer delight.

MediaMath is partnering with the most forward-thinking marketers and agencies to accelerate these changes. We build on the leading edge of technology and innovate to scale. We marry software – purpose-built for enterprise marketers – with scaled, privileged inventory, exclusive data and industry-leading training and support.

The Corporate Award honors an organization that not only actively supports education, but also demonstrates a commitment to professional growth, development and education deep within its own corporate DNA. Underlying all of its activities is a culture – in fact a creed – to foster and promote excellence for generations to come.

8 | EDGE Awards 2016 | EDGEAwards.org HONOREE EDUCATION

Wharton Customer Analytics Initiative @WhartonCAI

The Wharton Customer Analytics Initiative (WCAI) is the world’s preeminent academic research center focusing on the development and real-world application of customer analytics methods.

Through our innovative Research Opportunity program, co-curricular student programming, and practitioner events, the Initiative has a global impact on the practice of data-driven business decision-making, and the dissemination of relevant insights to students and industry practitioners.

The Education Award honors an institution for creating a new approach to marketing education that bridges the gap between academic theory and the practical knowledge and skills required in the workplace. Demonstrating an innovative approach to research and teaching that enables their work with companies and researchers around the world, the Award winner ultimately contributes leading-edge practices and knowledge which are incorporated into classroom curricula to foster talent preparation and development. `

#EDGEAwards16 | #RisingStars16 | @mktgedgeorg | 9 HONOREES RISING STARS

Kathryn Apte Global Head of Marketing Medium @katapt | @medium | #RisingStars16

Kathryn Apte was recently named Global Head of Marketing at Medium. In her newly-departed role at Twitter, she was part of the Consumer Product Marketing team, which spanned consumer and creator product portfolios, defined the product marketing vision, positioned strategies and go-to-market plans. Prior to serving at Twitter, Kathryn built and led Google’s global marketing team responsible for content marketing across YouTube and Google’s advertising solutions. Earlier, she spent a decade developing consumer marketing strategies for brands including Sony, Visa, Procter & Gamble, Diageo, Fairfax and Johnson & Johnson.

Kathryn’s previous work has been recognized with a range of honors from One Show, Contagious magazine, Cannes Lions, Australia Direct Marketing Association and AWARD. Kathryn holds a Bachelor of Arts with Honors in communications, advertising and public relations from the University of Technology Sydney. She has returned there over recent years as a guest lecturer for courses covering strategic planning, search technology and social media.

With her passion for driving diversity in the tech industry, Kathryn devotes her time to mentoring young women whom she sees representing the next wave of tech marketing leaders. Her nomination stated, “Kathryn is the go-to confidante, mentor and sponsor for marketers of all levels in the company. She has sponsored the career development of several women who look to her as a key source of trusted counsel and encouragement. Her personality alone is inviting and supportive and combined with her whip-smart intellect and professional expertise, she is able to cut through issues to help others to see how and where they might invest for their own success.”

10 | EDGE Awards 2016 | EDGEAwards.org Josh Blacksmith SVP, Group Management Director FCB Chicago @joshblacksmith | @fcbchi | #RisingStars16

Josh Blacksmith leads FCB Chicago’s global experience- driven customer relationship management (CRM) and multi-channel direct marketing practice for clients such as State Farm, PACCAR, Toyota, Lexus, Samsung, Jack Daniels and Anheuser-Busch. A Direct Marketing News “40 Under 40” honoree in 2014, Josh is among the marketing field’s most active participants. He states his passion is in growing the talent and CRM practice at FCB Chicago while also serving the direct marketing community in various capacities: currently vice president of the CADM (Chicago Association of Direct Marketing), on the Direct Marketing Association’s membership committee, elected to the DMA International ECHO Award Board of Governors, and on Marketing EDGE’s 2016 EDGE Awards committee.

Prior to joining FCB in 2012, Josh oversaw eCRM loyalty and digital brand programs for Kellogg’s and Heinz at Biggs-Gilmore (acquired by VML in 2014). He also previously worked at Meredith Xcelerated Marketing, where he was most recently account director for Kraft Foods CRM in the U.S. and Canada, and has led CRM efforts for Volkswagen, Chrysler LLC (domestic and international), and Walmart, among others. He holds a bachelor’s degree in advertising from Iowa State University and a Master of Business Administration with a marketing concentration from the University of Iowa’s Henry B. Tippie School of Management.

“For Josh,” one colleague said, “marketing education isn’t measured in one-off efforts, it’s a daily promise to his team. As the CRM practice lead, working across disciplines, he provides educational opportunities for everyone at the agency. In 2015, he stewarded the funding and enrollment for more than 20 colleagues to become a DMA Certified Marketing Professional, and also ensures teams are attending conferences each year. Josh is an ongoing mentor as part of FCB’s Everest mentorship program, a mentor to FCB’s Shark Tank teams, and among its most attentive managers where he consistently is proactive with talent assessment and goal setting. Josh thinks deeply about the career paths and growth opportunities for his teams and regularly advocates for their progression.”

#EDGEAwards16 | #RisingStars16 | @mktgedgeorg | 11 HONOREES RISING STARS

Brody Clemmer Chief Innovation Officer N2Growth @brodyclemmer | @n2growth | #RisingStars16

Brody Clemmer serves as chief innovation officer at N2Growth, a global leadership consultancy. He has spent his entire career applying his passion for design and innovation with interests in psychology, sociology, and human behavior to understanding how the world interacts with technology. His current focus is on creating innovative user experiences to today’s challenging business issues.

Brody began his professional career in communications as a writer/producer for Nassau Broadcasting Partners. There he was responsible for creating advertising campaigns for companies across the East Coast. After catching the design bug, Brody left radio to pursue a career in television and commercial design. While working for a Comcast production partner, he was responsible for creating engaging campaigns through special effect design and creative audio engineering. Later, Brody mixed creativity, technology, and people, by joining Apple Inc., where he designed multiple education programs and teaching curriculums for both internal and external customers.

After spending five years with Apple, Brody joined the growing world of startup companies as a marketing and technology consultant. Serving as a marketing consultant in the electric car and renewable energy sector, he created effective strategies to approach companies like FedEx, UPS, Disney and International Airports. In the mobile technology field, Brody used his information architecture and design skills to create a commerce application for micro- donations. In addition, Brody founded a successful web development company, and also served as a technology consultant for a communications-consulting firm.

“By understanding the ways people of multiple generations interact with technology, Brody is able to create seamless tools to establish the best user experience,” one of his colleagues reported. “Brody’s ability to utilize data and intuition is very unique. He takes pride in understanding the universal principles of marketing and the traditional, while implementing his own untraditional strategic initiatives: specifically, his ‘Co-Creating’ experiment in his company, N2Labs, [is] a social enterprise design team used to transform company objectives into profit-focused social ventures.” Brody also serves actively as a one-on-one mentor to University of Pennsylvania Center for Social Impact and the School of Policy and Practice students and graduates entering the workforce.

12 | EDGE Awards 2016 | EDGEAwards.org Erica DePalma VP, Digital Marketing Media Horizons @EricaDePalma | @MediaHorizons | #RisingStars16

In 2011, Erica DePalma spearheaded the launch of Media Horizons’ digital division as a startup within the larger agency, reinventing Media Horizons’ positioning from a traditional direct response agency to a full-service shop that has resulted in the win of numerous new clients. Since launching Media Horizons’ digital division, she has fostered the growth of the digital team to include service offerings that extend into programmatic media, social media, email marketing, mobile, lead generation, affiliate and search. Four years later, Media Horizons now has an award-winning digital group with a client roster that cuts across both business-to-business and business-to-consumer verticals.

Prior to joining Media Horizons, Erica served as vice president, digital, at Omnicom Media Group’s Novus Direct, in addition to associate media director with Digitas. Erica also served as a Board Member of 212, New York City’s Interactive Advertising Club, from 2004-2007. Erica’s ability to translate complex media theories into easily digestible, educational pieces is regularly recognized by the marketing community in the form of published case studies, blogs, speaking engagements and awards. Her honors include an appearance in Direct Marketing News’ “30 under 30” and being featured in MediaPost’s Media Magazine as a “Rising Media Star.” Most recently, Erica’s work in advocating omnichannel marketing has been recognized by the National E-tailing and Mailing Organization of America, Electronic Retailing Association and Direct Marketing Association, who have tapped her as a speaker at their respective annual conferences. She was recently appointed to the leadership council of the DMA’s Mobile & Digital Community.

Additionally, as a working mother in a special needs family, Erica is a positive role model for young women pursuing a career in marketing, while balancing the demands of a growing family. Erica launched Media Horizons’ digital division shortly after the birth of her first daughter, and welcomed their second daughter, two years later. Erica is an active supporter of Soundbridge School in Connecticut that provides specialized technology to promote listening and speaking in children with hearing loss, as well as participating in several local community groups. Erica earned her bachelor’s degree in digital media from Loyola University in Maryland.

#EDGEAwards16 | #RisingStars16 | @mktgedgeorg | 13 HONOREES RISING STARS

Jeannie Green VP, Data Solutions (CPG and NonProfit) Epsilon @jgreen12 | @EpsilonMktg | #RisingStars16

In her current role at Epsilon, Jeannie Green leads the account management and business development teams for the fundraising/not-for-profit and consumer packaged goods business units. This includes working in close collaboration with more than 300 Epsilon data, database, and agency clients to leverage fully the different proprietary data sets Epsilon provides to help marketers build stronger relationships with prospects and customers and increase omnichannel marketing precision and performance. In a world where metrics rule, and quants and creatives are held equally accountable for marketing success, Jeannie has leveraged strengths-based leadership and management to a whole new level.

Jeannie has been with Epsilon since 2002 and has served in various positions including vice president of the business-to-business group, account director, account executive, and client services manager. Prior to joining Epsilon (formerly Abacus) in 2002, she held similar positions at Arrow Electronics, Inc., Matchlogic (A Division of Excite@home, Inc.) and Brunswick Corporation.

Jeannie serves as a mentor to a variety of employees educating them on the missions of the non-profit clients she serves as well as being the “thought leader expert” for any marketing services provider questions that arise. Jeannie regularly is involved in the interviewing process, the screening criteria and the recommendation of interns, and recent college grad hiring that Epsilon does in its Associate Account Manager Program. Jeannie is always in high demand for internal mentorship, where she always is able to bend her schedule to take time to nurture an aspiring employee to learn what they can do to leverage their strengths to move up in the organization, or more importantly, make a real difference to Epsilon and its clients.

An active member of the direct marketing community, Jeannie was appointed to the Direct Marketing Association Ethics Policy Committee in 2014. Jeannie also has been a two-time International ECHO Awards judge, both in 2013 and 2014, and was elected to the 2014 Direct Marketing News “40 under 40.” She holds a Bachelor of Science in business administration from Iowa State University and a Certificate of Business Leadership from the University of Denver’s Daniels College of Business.

14 | EDGE Awards 2016 | EDGEAwards.org Marta Velasco VP Marketing and Business Development JDC Healthcare Management @MartaVelasko | @JeffersonCares | #RisingStars16

Marta Velasco is the vice president of marketing and business development for JDC Healthcare Management, a $100MM annual revenue privately held company. In her role as head of marketing, she disrupted the status quo in the dental industry in Texas by reigniting a traditional brand, introducing cutting-edge customer relationship management analytics, returns-based decision making to allocate the marketing mix, a top digital strategy, and a relentless focus on improving customer experience. As a result of her work, the company increased revenue by double digits year-over-year in 2015.

The passion that drives her desire to improve her company — and the industry — is her interest in improving the life of underprivileged communities as JDC serves primarily lower- income Hispanic and African American communities in Dallas and Houston. Marta has a track record of giving back to the community and has done work with National Society of Hispanic MBAs, Be R.A.R.E, Dallas Life and at her company she even has created the Jefferson Cares program to foster JDC employees to give back to the community.

She is recognized among her peers for mentoring young professionals, and she is a frequent speaker about marketing and young women empowerment. She was a speaker at the Digital Analytics Association Dallas Summit, at the Public Relations Society of America-Dallas, and at the Public Relations Society of America-Austin. Marta has a bachelor’s degree in communications from the University of Cincinnati and a Graduate Certificate in Marketing from Southern Methodist University.

#EDGEAwards16 | #RisingStars16 | @mktgedgeorg | 15 sponsors

Corporate Premier Leadership Program Sponsors

Gold Twitter Feed Brierley + Partners Twitter Wunderman | KBM Group Command Center Silver Sprinklr Epsilon Ernst & Young Indulgent Dessert Experian American Express Infogroup Javelin Marketing Group Cocktail Party MediaMath PebblePost Paradysz + PM Digital Quad/Graphics Entertainment Worldata Bronze ADMR Top Restaurant Prize Package Alliant mCordis Adrea Rubin Marketing Fosina Marketing Group Music Gerber Life One Louder IBM Japs-Olson Company LIFT Agency Corporate Media Horizons OgilvyOne Worldwide Sponsors Speedeon Data Worldata Platinum The Brierley Group Roundtable Wunderman mCordis Liz Kislik Associates Gold Hearst G100 Companies Tribute Ads SAP Sprinklr SMS Marketing Services Subdirect State Farm WLA Y&R Advertising

16 | EDGE Awards 2016 | EDGEAwards.org As of May 24, 2016

Silver KERN | An Omnicom Agency Citi LIFT Agency Direct Marketing Association Liz Kislik Associates DMCNY Media Horizons Epsilon Media iQ Digital Experian MediaMax Network FCB Chicago Montclair State University Fosina Marketing Group N2Growth SteelHouse OgilvyOne Worldwide Venable Quantcast Wharton Customer Analytics Initiative Scott on Marketing Webster Bank Sling TV SMS Marketing Services Ticket Speedeon Data Synapse Sponsors The Alesco Group The Futures Group Platinum United Envelope George Thacker Valassis Victoria James Executive Search Gold Winterberry Group Identity Lake Group Media mCordis Student Sponsorships Silver 360 Live Media 360 Live Media Aberdeen Accudata Accuen Media Acxiom Adrea Rubin Marketing Adrea Rubin ADMR Adrea Rubin Marketing Alliant American Express Avalon Consulting Group Avalon Consulting Group Continuum Terri L. Bartlett ConvergeDirect Curtis Circulation Digital Advertising Alliance John Deighton, Ph.D DMRS Group Elasticity Executive Connections Epsilon Fossil Group Gretchen Littlefield Gerber Life Fosina Marketing Group Gitlitz Consulting Guthy-Renker Guthy-Renker International Cruise & Excursions IBM Leigh C. Ober International Cruise & Excursions Research Now Japs-Olson Company Scott on Marketing Kepler Group State Farm

#EDGEAwards16 | #RisingStars16 | @mktgedgeorg | 17 Why We’re Here …

Over the weekend 43 students from across the country descended on NYC for the Collegiate Summit – Digital, a summer “boot-camp” which connects high-achieving undergrads with top marketing professionals to explore how leading companies and brands are using digital platforms and data to create innovative multi-channel campaigns. During the 4-day program, students attended fast-paced workshops led by highly successful industry leaders and academics, participated in panel discussions, and connected one-on-one with peers and professionals at several networking events.

Pictured are students from the 2015 Collegiate Summit – Digital, sponsored by Google.

18 | EDGE Awards 2016 | EDGEAwards.org As the program concludes tonight, it’s our pleasure to introduce you to the 2016 “graduates” of this year’s Summit:

Pete Aragones Alicia Harris Frank Pino Baruch College Radford University Montclair State University

Amanda Bartolini Ellen Havard Mahin Rahaman University of Notre Dame Pennsylvania State New York University University Eileen Bayer Julie Randolph Washington University in Sabria Jones Bowdion College St. Louis Howard University Hunter Richardson Ashlee Belling Jordan Kimball Clemson University University of Wisconsin, James Madison University Alec Rugo Whitewater Chris Legaspi-Tabuena Ithaca College Iva Boishin DePaul University Samantha Rutowski University of Maryland, Regan Lydick Rider University College Park University of Pittsburgh Thuriya Sai Adriel Casellas at Johnstown University of Nevada, Brigham Young University Nina McCallie Las Vegas Sabah Chaudhry University of Georgia Lyle Swartz University of Baylen McCarthy Tulane University Southern California Christopher Newport Priscilla Tenggara Hannah Cho University University of University of Erin McGoff California, Irvine California, Irvine American University Hannah Tilstra Ron Davalos Jenna Mellinger University of St. Thomas Dillard University University of Texas Akshay Verma Alex Faegenburg at Austin Harvard University Vanderbilt University Katie Myers Lana Waschka Audra Fields Texas Christian University North Carolina University of Texas Dominick Namis State University at Austin St. Edward’s University Baile Winslow Ryan Fleck Raj Narayan University of Iowa State University Northeastern University Northern Colorado Victoria Flores Edward Perez Nereida Zarco St. Edward’s University Dominican University Southwestern University Patrick Gardner Anthony Perna Union College Pomona College

#EDGEAwards16 | #RisingStars16 | @mktgedgeorg | 19 OFFICERS, TRUSTEES & STAFF

Board of Officers Trustees

Co-Chairs Michael Becker, mCordis Christine Aguilera David Brady, Vutures Group International Cruise & Entertainment Edith Chu, IBM Brody Clemmer, N2Growth Gretchen Littlefield Steve Cone, American Bar Association Infogroup Brian Cross, Elasticity Kristen Dearing, Brierley + Partners Vice Chair Les Dinkin, Novantas Harold M. Brierley Lisa Evans, Wunderman The Brierley Group Jim Fosina, Fosina Marketing Group Leyda Hernandez, iSpot.tv Vice Chair/DMA Mary Hines, Citi Tom Benton Devon Johnson, Ph.D., Direct Marketing Association Montclair State University Liz Kislik, Liz Kislik Associates Treasurer Worth Linen, WLA Charlie Swift Nicole Lombardo, Young & Rubicam Hearst Kelly F. Mangold, Guideposts Charlotte Mason, University of Georgia Assistant Treasurer Dawn C. Morris, Webster Bank Alison Porter Jeanniey Mullen, Mercer Avalon Consulting Group Jerry Nichols, SAP David Niles, G100 Companies Secretary Leigh Ober, Javelin Marketing Group Tim Carr Chris Paradysz, Paradysz + PM Digital LIFT Agency Veni Pasupathi, Ernst & Young Rob Reger, Epsilon President Andrew Rohm, Ph.D., Loyola Marymount Terri L. Bartlett Adrea Rubin, Adrea Rubin Marketing Marketing EDGE Jay Schwedelson, Worldata David Scott, Scott on Marketing Gary Skidmore, The Aberdeen Group Colleen Sugarman, Sling TV George Thacker Keith Turco, gyro llc Dirk van de Bunt, Guthy | Renker Debra Zahay-Blatz, Ph.D., St. Edwards University Andrea Zaretsky, American Express

20 | EDGE Awards 2016 | EDGEAwards.org Chairman’s Marketing EDGE Advisory Council Staff

John Deighton, Ph.D. Terri L. Bartlett Harvard Business School President

Kate T. Kestnbaum Marie A. Adolphe KesTry Vice President, Program Development

Gary S. Laben Amy M. Sigona Research Now Director of Development

Pamela Larrick Jeffrey Nesler Javelin Marketing Group Senior Manager, Program and Web

Tim Litle Terri Herschlag Litle Group Senior Program Manager

Outgoing Board Asif Mehmood Financial Controller Members André Roggy Charles Hofacker, Ph.D. Administration Manager Florida State University Rachel Fontana Warren Hunter Program Manager White Dog Partners Barbara Hruska Khurrum Malik Managing Editor, Journal of Facebook Interactive Marketing®

Megan Pagliuca Accuen Media

Craig Wood 360 Live Media

#EDGEAwards16 | #RisingStars16 | @mktgedgeorg | 21 About Marketing EDGE

YOUR RESOURCE FOR MARKET-READY TALENT

Educate | Develop | Grow | Employ

50 years and counting … Marketing EDGE serves the marketing field through its mission:

to Educate, Develop, Grow, and Employ college students in the field of marketing … expanding and enriching the pool of trained, market-ready talent.

Through evolving programs designed to meet the changing needs of the marketing profession, Marketing EDGE impacts the lives of thousands of students and shapes the marketing industry of the future as diverse, inclusive, and highly skilled. Marketing EDGE infuses our industry with dynamic new ideas and the talent our industry needs to thrive in the 21st century.

Join uS!

@mktgEDGEorg

facebook.com/MarketingEDGE.org

Marketing EDGE (group) / MarketingEDGE.org (companies)

and visit:

marketingEDGE.org

22 | EDGE Awards 2016 | EDGEAwards.org LESTER, CONGRATULATIONS ON RECEIVING THIS YEAR’S MARKETING EDGE LIFETIME ACHIEVEMENT AWARD IN RECOGNITION OF YOUR IMMENSE CONTRIBUTIONS TO THE MARKETING INDUSTRY.

AND A TOAST TO ALL THE 2016 EDGE AWARD WINNERS.

HAL BRIERLEY

thebrierleygroup.com WUN_Congratulations_r4t3_BCW.pdf 2 5/9/16 9:11 AM

Congratulations to this year’s Marketing EDGE award winners.

M Y THANK YOU CM MY FOR YOUR CONTRIBUTIONS CY

CMY

K TO OUR INDUSTRY. WUN_Congratulations_r4t3_BCW.pdf 2 5/9/16 9:11 AM

NEVER LOSE YOUR EDGE CONGRATULATIONS TO ALL THE Congratulations to this year’s 2016 EDGE AWARD WINNERS Marketing EDGE award winners. LIFETIME ACHIEVEMENT Lester Wunderman

CORPORATE C MediaMath M Y THANK YOU EDUCATION CM Wharton Customer Analytics Initiative

MY FOR YOUR CONTRIBUTIONS RISING STARS CY Kathryn Apte, Twitter CMY Josh Blacksmith, FCB Chicago K TO OUR INDUSTRY. Brody Clemmer, N2Growth Erica DePalma, Media Horizons Jeannie Green, Epsilon Marta Velasco, JDC Healthcare Management

Global Loyalty + CRM Innovators

800-899-8700 | brierley.com

Dallas Los Angeles London Tokyo American Express Congratulates the 2016 EDGE Award Winners

Lester Wunderman, Lifetime Achievement Award MediaMath, Corporate Award Wharton Customer Analytics Initiative, Education Award

Rising Stars Kathryn Apte, Twitter Josh Blacksmith, FCB Chicago Brody Clemmer, N2Growth Erica DePalma, Media Horizons Jeannie Green, Epsilon Marta Velasco, JDC Healthcare Management

Congratulations

to the

2016 EDGE award winners

From your friends at

Hearst CONGRATULATIONS 2016 EDGE AWARD WINNERS

LIFETIME ACHIEVEMENT Lester Wunderman

CORPORATE MediaMath

EDUCATION Wharton Customer Analytics Initiative

RISING STARS Kathryn Apte, Twitter Josh Blacksmith, FCB Chicago Brody Clemmer, N2Growth Erica DePalma, Media Horizons Jeannie Green, Epsilon Marta Velasco, JDC Healthcare Management

From your friends at

www.subdirect.com Supporting Marketing EDGE WLA_2016 Marketing Edge Annual Awards Dinner Tribute Ad - 4/29/16 11:38 AM <------4.75”------> <------7.75”------> The Will To Rise – Yours. The Wings – From Marketing EDGE. The Landing – The DM Hall of Fame.

CONGRATULATIONS to Kathryn, Josh, Brody, Erica, Jeannie, and Marta Rising Stars Award Winners and to Lester Wunderman Lifetime Achievement Award MediaMath Corporate Award Wharton Customer Analytics Initiative Education Award On Behalf Of:

Worth Linen Associates Congratulations to Rising Star, Josh Blacksmith, from FCB. Thank you for making time to share your knowledge and encouragement with the next generation of marketers. We’re proud of you and how your work represents what our brand is all about.

1601453 State Farm, Bloomington, IL statefarm.com®

Congratulations to the 2016 EDGE Award Winners

From your friends at

Visit ey.com Cheers! We hopeyou’ll joinusincongratulating them. happier for Stars the2016Rising Award winners. a milestone achievement. At EY, we couldn’t be There’s nobetter reason to celebrate than Tomorrow: accelerate. Today: celebrate.

Rising Stars Award Jeannie Green

Epsilon is proud to support Marketing EDGE in its efforts to help educate and develop the future marketing leaders of America.

Congratulations to the industry leaders and educators being recognized.

Congratulations

to the

2016 EDGE award winners

From your friends at

Experian Marketing Services

experian.com/marketing-services Quad/Graphics congratulates the 2016 EDGE Award winners:

LIFETIME ACHIEVEMENT Lester Wunderman

CORPORATE MediaMath

EDUCATION Wharton Customer Analytics Initiative

RISING STARS Kathryn Apte Josh Blacksmith Brody Clemmer Erica DePalma Jeannie Green Marta Velasco

QG.com Congratulations

to the

2016 EDGE award winners

From your friends at

Wharton Customer Analytics Initiative

@WhartonCAI wcai.wharton.upenn.edu ...AND I’M PAYING TOO MUCH FOR DIGITAL ADVERTISING. FINALLY ZERO MARGIN MEDIA BUYS

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steelhouse.com | 844.773.7171 Congratulations EDGE Award honorees.

We are pleased to support the 2016 EDGE Awards celebration and congratulate the “Rising Stars” of Marketing being honored here today. We share their passion for excellence and commitment to achieving outstanding results.

The Webster Symbol and Webster Bank are registered in the U.S. Patent and Trademark Office. Congratulations to all of the 2016 Marketing EDGE Award winners

In a data-driven world, you have shown us that data is just the starting point. It holds no power until we spark it to life like you have!

Lifetime Achievement Corporate Education Lester Wunderman MediaMath Wharton Customer Analytics Initiative Rising Stars • Kathryn Apte, Twitter • Erica DePalma, Media Horizons • Josh Blacksmith, FCB Chicago • Jeannie Green, Epsilon • Brody Clemmer, N2Growth • Marta Velasco, JDC Healthcare Management

DATA + MARKETING

tributeAd.indd 1 4/30/2016 1:15:44 PM The Direct Marketing Club of New York Salutes Marketing EDGE:

Lifetime Achievement Award: Lester Wunderman

Kathryn Apte Josh Blacksmith

Brody Clemmer

Erica DePalma Jeannie Green

Marta Velasco

Education Award: Wharton Analytics Customer Initiative

Corporate Commitment Award: MediaMath

Thanks for shining so brightly

Congratulations from all @ dmcny JOSH JOSH JOSH BLACK BLACKSMITH JBJB SMITH

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JOSH BLACK SMITH

Congratulations from Congratulations from

P.S. Josh,Josh, what’s thethe jobjob numbernumber forfor allyour your custom custom logo? logos? Congratulations to the 2016 EDGE AWARDS Winners

LIFETIME ACHIEVEMENT:

Lester Wunderman | Wunderman

CORPORATE COMMITMENT: MediaMath

EDUCATION: Wharton Customer Analytics Initiative

RISING STARS:

Kathryn Apte | Twitter

Josh Blacksmith | FCB Chicago

Brody Clemmer | N2Growth

Erica DePalma | Media Horizons

Jeannie Green | Epsilon

Marta Velasco | JDC Healthcare Management

From your friends at

www.Venable.com T:5"

"SUCCESS THROUGH SUBSTANCE." T:8" -Lester Wunderman

We thank you for the substance you've brought into our lives that inspires us all.

JOB: AVQ-EXC-700536 B DOCUMENT NAME: 6E79836_AVQ_a7.1_sk.indd DESCRIPTION: Edge Awards Program Ad Honoring Lester Wunderman - Page B/W BLEED: None TRIM: 5" x 8" SAFETY: None GUTTER: None PUBLICATION: Edge Awards Program ART DIRECTOR: None COPYWRITER: None ACCT. MGR.: Victoria Callahan 8-3006/Olivia Chamberlain 8-3901 ART PRODUCER: None PRINT PROD.: Mike Dunn 8-3681 PROJ. MNGR.: Tom Powderly 8-3681 This advertisement prepared by Young & Rubicam, N.Y.

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CLIENT: Y&R Headquarters TMG #: 6E79836 HANDLE #: 7 JOB #: AVQ-EXC-700536 B BILLING#: AVQ-EXC-700536 DOCUMENT NAME: 6E79836_AVQ_a7.1_sk.indd PAGE COUNT: 1 of 1 PRINT SCALE: None INDESIGN VERSION: CC 2015 STUDIO ARTIST: steven korowitz 73727 LAST SAVE DATE: 5-11-2016 6:03 PM CREATOR: Paul Gruberg 6-9931 CREATION DATE: 5-11-2016 6:03 PM

DOCUMENT PATH: TMG:Clients:YR:YR:Jobs:2016:6E:6E79836_AVQ-EXC-700536:Mechanicals:6E79836_AVQ_a7.1_sk.indd FONT FAMILY: YRThree Light (Regular), YRThree Bold (Regular) LINK NAME: 6E79836_AVQ_a1_s225_w.tif, THE_PARTNERSHIP_logo_final_KO-rev.ai INK NAME: Black We LIFT our glass to

Lester Wunderman MediaMath The Wharton School and the EDGE Rising Stars

Thank you for supporting and inspiring the next generation of marketers

Proud to support Marketing EDGE Congratulations to the 2016 Winners

Protecting America’s families for more than 45 years 1-800-253-3074 • www.gerberlife.com

to the 2016 EDGE Award Winners!

www.sms-inc.com

Supporting Marketing EDGE and the Future of Marketing Education

Bravo 䌀伀一䜀刀䄀吀唀䰀䄀吀䤀伀一匀吀伀吀䠀䔀㈀㄀㘀䔀䐀䜀䔀䄀圀䄀刀䐀圀䤀一一䔀刀匀

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THE FUTURE LOOKS BRIGHT

Congratulations to the 2016 EDGE Award Winners

400 Chesterfield Center, Suite 500 • Chesterfield, Missouri 63017 Congratulations

to the

2016 EDGE award winners

From your friends at

Adrea Rubin Marketing Congratulations

to the

2016 EDGE award winners

From your friends at

Japs-Olson Company VP, Digital Marketing, Media Horizons

2016 Marketing EDGE Rising Star Award Winner

DISRUPTING THE STATUS QUO.

COMMITTED TO GIVING BACK.

DELIVERING SIGNIFICANT MARKETING RESULTS.

Media Horizons would like to congratulate of the Marketing EDGE Honorees: ALL 2016 Rising Star Award Winners Brody Clemmer Marta Velasco Kathryn Apte VP Marketing and Business Chief Innovation Officer Global Director, Consumer Development N2Growth Product Marketing JDC Healthcare Management Twitter Jeannie Green Josh Blacksmith Vice President, Data Solutions (CPG and NonProfit) SVP, Group Management Director Epsilon FCB Chicago

2016 Lifetime Achievement Award Lester Wunderman 2016 Corporate Award MediaMath 40 Richards Avenue, 6th Floor Norwalk CT 06854-2319 2016 Education Award 203.857.0770 Wharton Customer Analytics Initiative www.mediahorizons.com

Congratulations to all of the 2016 winners!

Lifetime Achievement - Lester Wunderman Corporate - MediaMath Education - Wharton Customer Analytics Initiative

Rising Stars Kathryn Apte - Twitter Josh Blacksmith - FCB Chicago Brody Clemmer - N2Growth Erica DePalma - Media Horizons Jeannie Green - Epsilon Marta Velasco - JDC Healthcare Management

From Your Friends At CONGRATULATIONS

to all of tonight’s 2016 EDGE Award Winners

A special congratulations to

2016 Corporate Award winner

From MediaMath’s educational arm

Visit us at nmi.mediamath.com TWITTER CONGRATULATES KATHRYN AND THE 2016 AWARD WINNERS!

Lester Wunderman, Lifetime Achievement Award MediaMath, Corporate Award Wharton Customer Analytics Initiative, Education Award

RISING STARS Kathryn Apte, Medium Josh Blacksmith, FCB Chicago Brody Clemmer, N2Growth Erica DePalma, Media Horizons Jeannie Green, Epsilon Marta Velasco, JDC Healthcare Management WUN_Congratulations_r4t3_LESTER_BCW copy.pdf 1 5/9/16 3:42 PM

Lester Wunderman— pioneer, founder, and our “name on the door.” Your vision inspires us every day. Congratulations!

C M “RELENTLESSLY Y

MY PURSUE

CMY

K TOMORROW.”

-Lester Wunderman