BRICKLIVE HIGHLIGHTS ■ Already Secured £3 Million of Recognised Revenue ■ New Partnerships in South Africa, Italy, Australia for 2020 and New Zealand

BRICKLIVE HIGHLIGHTS ■ Already secured £3 million of recognised revenue ■ New partnerships in South Africa, Italy, Australia for 2020 and New Zealand

■ 3 IP Partners and 12 IP properties ■ 2 BRICKLIVE Shows in the United States in 2020

■ Latest IP partnership with Entertainment One UK Ltd for Peppa Pig themed BRICKLIVE tour in the UK in 2020 ■ 1st BRICKLIVE Show in South Africa in 2020

■ Multi-year partnerships with 16 BRICKLIVE partners ■ Projected to have up to 33 themed tours by end of 2020 across 5 continents: Europe, North America, Asia, EDITION ONE Australia and Africa

Message from the Chairman, David Ciclitira We had a busy start to the year. We announced at our Shareholder meeting in Wembley on the 17 January 2020 that we had already secured £3m revenue for 2020. We have reviewed the Communication Strategy across the business and will be releasing the Newsletter twice a month which will contain information about the Company’s activities. We will also be releasing Trading Updates every quarter and this will be complemented with two shareholder meetings held each year. We want to ensure everyone is informed on our business activities in 2020 and the years ahead.

Message from the Editor, Ruth Cunningham Welcome to our first newsletter of 2020. The new decade has kicked off in the same manner as the last one concluded, with a raft of new announcements covering IP partnerships, BRICKLIVE shows and new partners in Italy, Israel, Australia and New Zealand. Now that we’ve added Australasia, we can say that we’ve truly become a global brand. We’ve also launched the first edition of the BRICKLIVE Year Book and you’ll find a link to download that below. I look forward to bringing you lots more positive news throughout the coming year.

THE AMERICAN ROADTRIP INTERNATIONAL CONTINUES IN 2020 NICKELODEON PARTNERSHIP On the 22 November 2019 we announced the expansion of the BRICKLIVE partnership with Nickelodeon UK Ltd and Viacom International Media Networks around the world. Securing international rights to exhibit Nickelodeon-themed tours globally (excluding the United States of America and Puerto Rico) up to the end of 2024 is another significant milestone for the group.

The partnership enables BRICKLIVE to produce themed tours associated BRICKLIVE is delighted to be continuing with PAW Patrol, SpongeBob SquarePants, Abby Hatcher and Shimmer our American Road trip with two & Shine as well as a further 6 Nickelodeon intellectual properties. BRICKLIVE Shows planned in 2020. The first Show will take place at the Franklin Institute in Philadelphia between the 2 May and 5 June 2020.

Back by popular demand, the BRICKLIVE Show will also be returning to The Star in Frisco, Dallas on the 18 and 19 July 2020. Finally, our BRICKLIVE Animal Paradise tour will continue with a visit to John Ball Zoo, Michigan in 2020. Further announcements will be made shortly. ©&TM Spin Master Ltd. All rights reserved.

Introducing the new Nick Jr. BRICKLIVE Tour

Following the success of the PAW Patrol tour, the new Nick Jr. touring exhibit will be a celebration of the much loved characters from PAW Patrol, Abby Hatcher, Blaze and the Monster Machines and Shimmer & Shine, recreated in toy bricks to tour the UK.

The 15 Nick Jr. characters and models have taken in the region of 2,000 hours to build and used over 500,000 toy bricks. The tour will feature interactive features including a sit-on Magic Carpet selfie zone from Shimmer & Shine, plus a 160,000 brick selfie zone of Blaze from Blaze and the Monster Machines.

Copyright © Brick Live Group Limited. Brick Live Group Limited is an independent producer of BRICKLIVE and is not associated with The LEGO Group. All rights reserved. LEGO® is a trademark of LEGO Juris A/S. Email [email protected] or visit www.livecompanygroup.com MARWELL ZOO: CASE STUDY

Back in 2017 Marwell Zoo became the first zoo to host The Great Brick Aug – Oct 2017 Safari tour, a collection of 80 animal sculptures, in its incredible setting near First Zoo to host the Winchester, Hampshire. Following its successful debut at Marwell Zoo, the Great Brick Safari tour has travelled to several zoos across the UK including Twycross Zoo, RHS Gardens Wisley, Whipsnade Zoo, Woburn Safari Park, Knowsley Safari Park Apr – Sep 2019 and crossed the Channel to the Royal Burgers’ Zoo in the Netherlands. First Zoo to host the BRICKLIVE Brickosaurs In 2019, we were delighted to unveil the world premiere of BRICKLIVE Brickosaurs as Marwell became the stomping ground for 50 incredible mesozoic masterpieces including an 8m long T- Rex! The tour was a huge Apr – Sep 2020 success with visitor numbers increasing by 13% when compared to the same World debut of a new BRICKLIVE tour period in 2018. The successful launch of the Brickosaurs tour has resulted in bookings across the globe through to 2022. Apr – Sep 2021 Following tradition, we are now launching new exciting tours in 2020 and World debut of a new 2021 in Marwell Zoo. More information will follow closer to the time! BRICKLIVE tour BRICKLIVE ZOO PROGRAMME The BRICKLIVE Zoo programme continues to grow from strength to strength with new contracts secured with zoos in Europe and North America, as well as firm favourites in the UK demonstrating the worldwide appeal of our spectacular creations.

After the huge success of the Great Brick Safari in Marwell Zoo in 2017, followed by BRICKLIVE Brickosaurs in 2019, we are extremely excited to be working with Marwell Zoo to These include: debut our brand new BRICKLIVE ■ Two-year agreement with Marwell Zoo, tours in 2020 and 2021. TINA ANTHONY UK, debuting a new themed tour between BUSINESS DEVELOPMENT DIRECTOR, BRICK LIVE GROUP April and September 2020 and 2021. ■ Paignton Zoo, UK ■ Banham Zoo, UK ■ Knowsley Safari Park, UK ■ Royal Burgers’ Zoo, Netherlands ■ Granby Zoo, Quebec, Canada ■ John Ball Zoo, Michigan, USA ■ Zoo Planckendael, Antwerp, Belgium

The Company will unveil new exciting tours in 2020 further TM highlighting the creativity of the BRICKLIVE brand.

BRICKLIVE is off to Israel in 2020, with a BRICKLIVE Show between the 7 March and the 20 April, followed by the BRICKLIVE Brickosaurs tour making its debut from 10 July to the 31 August. Once again, more information will be provided in due course.

16 PARTNERS GLOBALLY The Company has expanded the global network of BRICKLIVE Partners with the announcement of multi-year partnerships with: ■ The Costa Advisory PTY Ltd (TCA), Australia and New Zealand ■ WORLDSPORT (PTY) Limited, South Africa ■ Milano Talent Factory SRL (MTF), Italy We also announced our partner, HADRAN 2006 D.S Marketing David Ciclitira, Chairman, LVCG with Stefano Bethlen, and Tickets Distribution Ltd, will promote BRICKLIVE events in Owner of Milano Talent Factory SRL (MTF) Israel in 2020.

CHINA Stefano Bethlen, the SWITZERLAND Bricklive Centre owner of MTF and Con Pal Expo Education Technology (Beijing) Co., Ltd Apostolopoulos of TCA have NORTH AMERICA ITALY JAPAN Imagine Exhibitions MONACO Milano Talent significant experience in the AMERICA Make Merry Live Nation Grimaldi Forum Factory, SRL entertainment industry, with GERMANY AWC AG Stefano Bethen having spent BELGIUM SOUTH AMERICA Exhibition Hub over 16 years working with Eximent The Walt Disney Company in Italy, and Con Apostolopoulos having worked as President SOUTH KOREA of Partnerships for Fox BRICKLIVE Korea Co., Ltd (previously International Channels and HiBrick Limited)

Senior Vice President of FRANCE GL Events National Geographic Asia ASEAN Pacific and the Middle East. Bec Tero

AUSTRALIA & NEW ZEALAND Further information can be found here SOUTH AFRICA ISRAEL The Costa Advisory WORLDSPORT HADRAN 2006 D.S PTY Ltd (PTY) Limited Marketing and Tickets Distribution Ltd

BRICKLIVE RECENT HIGHLIGHTS

71 THEMED 3IP SHOWS & EVENTS 17 12 TOURING SHOWS IP PROPERTIES PARTNERS IN 2019 END OF 2019