The· New·Single· Copy
A NEWSLETTER ABOUT PUBLISHING AND PUBLISHING DISTRIBUTION THE· NEW·SINGLE· COPY www.nscopy.com March 6, 2006 Editor: John Harrington Associate Editor: Eileen Harrington Volume X, # 32 Special Edition - 2005 Newsstand Performance Review (3 pages) Newsstand Sales Stable for Two Years Dollars at new high. Efficiencies improve. Retail shifts For the first time in well over a decade, total copy sales business conducted by Harrington magazine newsstand unit sales grew for two Associates, publishers of The New Single Copy. consecutive years. Of course, in each year, the Clearly, the strong performances of the celebrity improvement was less than a single percentage titles (five leaders on Top 50 list, page 3) fueled the point, but for a business that has been plagued by growth, however as The New Single Copy pointed consistent declines since early in the 1990’s, it’s a out last week, several women’s fashion and men’s noteworthy accomplishment. The annual unit sales style titles had very good years as well. Overall, 38 of audited titles were also up, and that has not of the 100 leading retail dollar producers improved happened since the 1980’s. The two years of growth their numbers in 2005 (one magazine was in its first pushed the retail value of magazine sales to a new year of audited sales). high, $4.8 billion. Additionally, as a result of the steadier performance, the industry’s sell-through Newsstand sales have struggled mightily during figure has risen back above the 35% level. It had the past decade, a period notable for tumultuous fallen in 2003 to 33%.
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