On December 25, the large airplane C919 with full independent intellectual property rights by the REPORT$PNNFSDJBM"JSDSBGU$PSQPSBUJPOPG$IJOBXBTEFMJWFSFEUPUIFÚ JHIUUFTUDFOUFS

On December 26, the "2017 Release of Souvenirs (Gift) Trend & Award Ceremony of 2016 Laofengxiang %FTJHO$POUFTUPG4IBOHIBJ5PVSJTN4PVWFOJSToXBTIFMEJO4IBOHIBJ5IFFWFOUJTIPTUFECZ4IBOHIBJ Municipal Tourism Administration and co-organized by Arts And Crafts Association, Shanghai Industrial Design Association, Shanghai Tourism Trade Association, Shanghai Food Industry Association 2013-2016BOEUIF4IBOHIBJ)VBOHQV%JTUSJDU$PNNJTTJPOPG$PNNFSDF SHANGHAI UNESCO CITY OF DESIGN

30 NOVEMBER 2017

CONTENTS

Ș1 EXECUTIVE SUMMARY Ș2 GENERAL INFORMATION Ș3 CONTRIBUTION TO GLOBAL MANAGEMENT Ș4 MAIN LOCAL INITIATIVES Ș5 MAIN INTER-CITY ( UCCN) COOPERATION Ș6 FOUR-YEAR ACTION PLAN APPENDICES PREFACE

4IBOHIBJKPJOFE6/&4$0$SFBUJWF$JUJFT/FUXPSLBTBn$JUZPG%FTJHOoJO*UmTBHSFBUQMFBTVSFUP SFWJFXBOEEJTQMBZPVSFGGPSUTBOEFYQMPSBUJPOTUISPVHIUIJTSFQPSU

In recent years, Shanghai has united resources from all aspects of the society to work together on QSPNPUJOHUIF$JUZPG%FTJHOBOEDSFBUJOHBHPPEBUNPTQIFSFGPSDSFBUJWFEFTJHO5IFDSFBUJWFEFTJHO industry has made considerable progress while integrating into urban renewal, industry transformation and upgrading, caring and improving citizen's lives, international exchange and cooperation, promoting TVTUBJOBCMFEFWFMPQNFOUBOEPUIFSÙFMET'PSFYBNQMF MFECZJOEVTUSJBMEFTJHOBOEJOUFHSBUFE JOOPWBUJPOXJUIHMPCBMDPNQBOJFT UIFBFSPCVT$IBTTVDDFTTGVMMZQBTTFEUIFUFTUÚJHIU BOE OFXFOFSHZWFIJDMFTBSFHFUUJOHNPSFBOENPSFQPQVMBS5ISPVHIUIFDPPQFSBUPJOPG$IJOFTFBOE GPSFJHOBSDIJUFDUVSBMEFTJHOÙSNT 4IBOHIBJ5PXFSJTDPNQMFUFEUPCFBOPUIFSMBOENBSLPG4IBOHIBJ Also, projects like “Sino-Italian Design Exchange Center” have promoted friendly relationship and DPPQFSBUJPOXJUIJOUFSOBUJPOBMDJUJFTMJLF'MPSFODF+PJOJOHUIF6$$/ XFMFUUIFXPSMELOPXNPSF BCPVU4IBOHIBJ BOEMFU4IBOHIBJHPGVSUIFSJOUPUIFXPSME

Look forward to the future, we will continue developing Shanghai as a City of Design, promote the integrated development of creative design with related industries, and provide services to the citizens GPSBCFUUFSMJGF.FBOXIJMF XFBSFXJMMJOHUPVOEFSUBLFNPSFXPSLTPG6$$/ DPPQFSBUFBOEFYDIBOHF GVSUIFSXJUISFMBUFEDJUJFT BOENBLFDPOUSJCVUJPOTUPUIFXPSMEQFBDFBOEEFWFMPQNFOU

UNESCO Creative City ( Shanghai) Promotion Office EXECUTIVE SUMMARY

*O'FCSVBSZ 4IBOHIBJPGÙDJBMMZKPJOFE6/&4$0n$SFBUJWF$JUJFT/FUXPSLo(UCCN) to be a Ș4JYUI LFFQEFTJHOBQQMJDBUJPOJONJOEBOEQBZBUUFOUJPOUPUIFDJUZ8FIBWFJOUFHSBUFE n$JUZPG%FTJHOo XIJDIIBTCSPVHIUHSFBUQSJEFUPUIFDJUZ5IFSFQVUBUJPOPGn$JUZPG%FTJHOoIBT creative design into neighborhood and community development, and created creative design inspired Shanghai to develop design with the focus on creativity, and greatly promoted the urban DPNNVOJUJFTBOEJOEVTUSJBMQBSLTJOMJOFXJUIVSCBOSFOPWBUJPO TVTUBJOBCMFEFWFMPQNFOU Ș4FWFOUI LFFQFYDIBOHFTJONJOEBOEQBZBUUFOUJPOUPQSPKFDUT8FIBWFBDUJWFMZQBSUJDJQBUFE In recent years, we have been practicing our commitment actively. in UCCN annual meeting and related activities, widely carry out the cooperation and exchanges Ș'JSTU LFFQQPMJDZJONJOEBOEQBZBUUFOUJPOUPPSHBOJ[BUJPO8FIBWFGPSNVMBUFEBDPNQMFUF with creative cities around the world, and established the Shanghai-Florence Sino-Italian Design government organizational structure to promote the creative city, made forward-looking industry &YDIBOHF$FOUFS planning and policy, and focused on the integration of design and innovation with other related Through the above efforts, in 2016, the value added of creative design industry reached 200.8 industries billion RMB, accounting for 7.31%PGUIFUPUBM(%1#ZUIFFOEPG 4IBOHIBJXBTIPNF Ș4FDPOE LFFQFWFOUTJONJOEBOEQBZBUUFOUJPOUPQBSUJDJQBUJPO8FIBWFDPOUJOVFEIPMEJOHB to 128 creative clusters, over 4,000 innovative design related agencies and institutions, 124 series of creativity and design festivals and events to increase social participation, including museums, 25 libraries, 760 archives and 237 community art and DVMUVSBMDFOUFST 4IBOHIBJ%FTJHO8FFL 4IBOHIBJ'BTIJPO8FFL 4IBOHIBJ/FX$PVUVSF8FFL 4IBOHIBJ *OUIFOFYUZFBST 4IBOHIBJXJMMLFFQPOGVMÙMMJOHPVSDPNNJUNFOU DPOUJOVFQSPNPUJOHGVSUIFS *OUFSJPS%FTJHO8FFL integration of creative design industry with manufacturing, culture, technology and other related Ș5IJSE LFFQEFNBOEJONJOEBOEQBZBUUFOUJPOUPUBMFOUT8FIBWFFOIBODFEUIFEFWFMPQNFOU industries, improve the capacity of urban sustainable development, and cultivate creative design of creative and design colleges and schools, promoted talents competition mechanism and UBMFOUT4IBOHIBJXJMMBMTPTUSFOHUIFOJOUFSOBUJPOBMDPPQFSBUJPOBOEFYDIBOHFTXJUIPUIFS DPOEVDUFENVMUJMFWFMUSBJOJOHQSPHSBNT creative cities, launch the initiative of “Creative Economy and Urban Sustainable Development” for UNESCO “”, and enter into practical cooperation with one or two Ș'PVSUI LFFQFRVBMJUZJONJOEBOEQBZBUUFOUJPOUPDJUJ[FOT8FIBWFQVUFNQIBTJTPOBSUT DSFBUJWFDJUJFTJOUIFXPSME4IBOHIBJ.VOJDJQBM(PWFSONFOUXJMMHVBSBOUFFUIFCVEHFUGPSUIF education for teenagers and children, and carried out public welfare design contests and TUFBEZJNQMFNFOUBUJPOPGBMMUIFXPSLNFOUJPOFEJOUIFQMBO FYIJCJUJPOT TPBTUPCSJOHNPSFUFOEFSOFTTUPUIFDJUZBOENPSFIVNBOJTUJDDBSFJOEFTJHO

Ș'JGUI LFFQFODPVSBHJOHEFTJHOBOEJOOPWBUJPOJONJOEBOEQBZBUUFOUJPOUPFOUFSQSJTFT8F have promoted the construction of national and municipal industrial design centers, set up Industrial Design Institute, implemented “Design for County” programs, so as to promote XJEFSBEPQUJPOPGDSFBUJWFEFTJHOJOFOUFSQSJTFT

2013-2016 REPORT / SHANGHAI 1 GENERAL INFORMATION CONTRIBUTION TO GLOBAL MANAGEMENT

Country China Number of UCCN annual meetings attended 2010/2011/2012/2013/2014/2015

$SFBUJWFÙFMEPGEFTJHOBUJPO Design in the last years:

Date of designation 10th Feb, 2010 Hosting of a UCCN annual meetings and dates: Not up to now

Date of submission of the current report 30th November, 2017 Hosting of a working meeting Not up to now

Entity responsible for the report UNESCO Creative City (Shanghai) 1SPNPUJPO0GÙDF Hosting of an international conference on International Creative Cities Design Innovation Forum issues related to creative cities: 2014/2015/2016 Previous report submitted Annual Report ( 2010-2015 ) every year

Contact supervisor .S$IFO:VFIVB %FQVUZ%JSFDUPS(FOFSBMPG Financial and/or in-kind support provided to Not up to now 6/&4$0mT4FDSFUBSJBU UNESCO Creative City (Shanghai)1SPNPUJPO0GÙDF Contact member .T1BO+JO %FQVUZ4FDSFUBSZ(FOFSBMPG6/&4$0 Membership of the Steering Group and period Not up to now Creative City (Shanghai)1SPNPUJPO0GÙDF Participation in Application Evaluations 2015,6 Cities: Bandon, ; , ; , USA; , ; Puebla,; , 3FQVCMJDPG4JOHBQPSF

2013-2016 REPORT / SHANGHAI 2

MAIN LOCAL INITIATIVES (2013-2016)

41 Keep policy in mind and pay attention to integration Shanghai has announced a series of policies during 2013-2016, mainly including “Implementation Opinions of Shanghai Municipal Government on Implementing ‘Several Opinions of the State Council After joining UCCN, Shanghai has issued a series of policies and built up the municipal working on Promoting the Integration Development of Culture Creativity and Design Services with Related mechanism to promote the city of design to promote the full-scope integration of creative design with *OEVTUSJFTmo nUI'JWF:FBS1MBOGPSUIF%FWFMPQNFOUPG4IBOHIBJ$VMUVSBMBOE$SFBUJWF*OEVTUSJFTo n the economic, social and cultural development of the city, with the UNESCO Creative City ( Shanghai) Three-Year Action Plan for Shanghai City of Design (2013-2015)”, “ Three-Year Action Plan for Arts and 1SPNPUJPO0GÙDFBOE4IBOHIBJ1SPNPUJPO$FOUFSGPS$JUZPG%FTJHOFTUBCMJTIFE Crafts Industry of Shanghai (2014-2016)”, “ Three-Year Action Plan for the Development of Shanghai To Achieve the Main Goals of UCCN: Cultural and Creative Industries (2016-2018)o4IBOHIBJIBTFTUBCMJTIFEBHPWFSONFOUGVOEGPSUIF Fully integrate culture and creativity into local development strategies and plans; cultural and creative industries, so as to accelerate the integration of design with manufacturing, culture, Build up public section, private section and society partnership, make creativity to be a strategic factor of ÙOBODFBOEUFDIOPMPHZ*O UIFWBMVFBEEFEPGDSFBUJWFEFTJHOJOEVTUSZSFBDIFE200.8 billion RMB, their sustainable development. accounting for 7.31%PGUIFUPUBM(%1#ZUIFFOEPG 4IBOHIBJXBTIPNFUP128 creative clusters, over 4,000 creative design related agencies and institutions, 124 museums, 25 libraries, 760 archives and 237 art BOEDVMUVSBMDPNNVOJUZDFOUFST

Set up UNESCO Creative City ( Shanghai) 1SPNPUJPO0GÙDF XIJDIJTUIFMFBEJOHPGÙDFSFTQPOTJCMF for coordinating with other government agencies and institutions to promote and develop the City of Design, formulating strategic plan and industry policies for the creative design industry, setting up and QSPNPUJOHQVCMJDTFSWJDFQMBUGPSNTBOETJHOJÙDBOUJOJUJBUJWFT BOEPSHBOJ[JOHJOUFSOBUJPOBMFYDIBOHFTBOE DPPQFSBUJPOXJUI6/&4$0$SFBUJWF$JUJFT/FUXPSL

Set up Shanghai Promotion Center for City of Design, which supports the coordination with social organizations related to creative design in Shanghai, carries out programs to promote the development PGDSFBUJWFEFTJHOJOEVTUSZ TFUTVQJOEVTUSZTFSWJDFQMBUGPSNT VOEFSUBLFT4IBOHIBJ%FTJHO8FFL BOE DBSSJFTPVUJOUFSOBUJPOBMDPPQFSBUJPOBOEFYDIBOHFQSPHSBNT

Build up a creative design cross-industry communication and working mechanism to mobilize social resources to participate in the development of Shanghai as a creative city, to unite over 20 related industry associations ( societies) to form synergy in information sharing, publicity of achievements, activity PSHBOJ[BUJPOBOEJOEVTUSZQSPNPUJPO TPBTUPCPPTUUIFEFTJHOJOOPWBUJPOJOBMMNBKPSÙFMET

2013-2016 REPORT / SHANGHAI 3 1 2 3 4

5 6 7 8

9 10 11 12 42 Keep conducting activities in mind and pay attention to participation. 4JODFFOUFSJOH6$$/ XFIBWFPSHBOJ[FEBTFSJFTPGJOÚVFOUJBMEFTJHOFWFOUT JODMVEJOH4IBOHIBJ Shanghai Design Week (2012-2016) %FTJHO8FFL 4IBOHIBJ'BTIJPO8FFL 4IBOHIBJ/FX$PVUVSF8FFL 4IBOHIBJ*OUFSJPS%FTJHO 4IBOHIBJ%FTJHO8FFLIBTCFFOIFMETJODF PSHBOJ[FECZ6/&4$0$SFBUJWF$JUZ 4IBOHIBJ  Festival, These colorful events create the development atmosphere of Shanghai as a City of 1SPNPUJPO0GÙDFBOE4IBOHIBJ1SPNPUJPO$FOUFSGPS$JUZPG%FTJHO5IF8FFLBJNTUPDSFBUFB Design, provide a window for the citizens to get in touch with the excellent design, provide CSBOEFWFOUUIBUGVMMZFNCPEJFT4IBOHIBJT$JUZPG%FTJHODPOUFOU XJUIIJHIJOUFSOBUJPOBMJOÚVFODF opportunities for young designers and brand enterprises to present and releasing creativity, and BOEBXBSFOFTTPGCSBOEBDUJWJUJFTPODSFBUJWFEFTJHO*OSFDFOUZFBST UIF8FFLIBTCFFOIFMEPOUIF QSPWJEFBQMBUGPSNGPSPWFSTFBEFTJHOFSBOECSBOETUPFOUFS4IBOHIBJBOE$IJOFTFNBSLFU hotspots of Fashion and Lifestyle, Design and Intelligent Technology, Design and Traditional Crafts,

To Achieve the Main Goals of UCCN: %FTJHOBOE(SFFO&DPMPHZ&BDIZFBS UIFSFBSFPWFS100 side activities, attracting wide participation Develop hubs of creativity and innovation and broaden opportunities for creators SBOHJOHGSPNVOJWFSTJUZUFBDIFSTBOETUVEFOUT CSBOEFOUFSQSJTFTBOEEFTJHOFSTBOEUIFHFOFSBMQVCMJD and professionals in the cultural sector; 5IF8FFLDPNQSFIFOTJWFMZQSFTFOUTBOFXWBMVFPGMFBEJOHNBSLFUDPOTVNQUJPO JOOPWBUJOHMJGFTUZMFT  TUJNVMBUJOHCVTJOFTTDSFBUJWJUZBOEQSPNPUJOHJOEVTUSJBMUSBOTGPSNBUJPOBOEVQHSBEF Improve access to and participation in cultural life as well as the enjoyment of cultural goods and services, notably for marginalized or vulnerable groups and individuals; Ș 2013 Theme Design Intelligence Dreams Strengthen the creation, production, distribution and dissemination of cultural Ș 2014 Theme activities, goods and services; Design Leading · Integration Development

Ș 2015 Theme Big Design ·New Normal

Ș 2016 Theme New Design Application · Create New Demands

Shanghai Fashion Week (1995-2016) In March 1995, the Shanghai Municipal People's Government decided to host the annual Shanghai *OUFSOBUJPOBM'BTIJPO$VMUVSF'FTUJWBMUPDSFBUFBGBTIJPOCVTJOFTTDBSEGPS4IBOHIBJ4JODF XF IBWFGVSUIFSBEIFSFEUPUIFJOUFSOBUJPOBMQSBDUJDFBOEIFMEUIF4IBOHIBJ'BTIJPO8FFLJO"QSJMBOE 0DUPCFSPGFBDIZFBSSFTQFDUJWFMZ"GUFSZFBSTPGEFWFMPQNFOU 4IBOHIBJIBTTIPXOUIFXPSMEIFS power of fashion and has become an important stage for original designers to display the latest works, as XFMMBTBOJNQPSUBOUXJOEPXGPSJOUFSOBUJPOBMCSBOETUPFOUFSUIF$IJOFTFNBSLFU"UQSFTFOU BCPVU100 new product launches are held each year, with the participation of 200 brands, 100+ designers (70% are from China) and 1000+ models and 50,000+ audiences, attracting attention from 200+NFEJBPVUMFUT Picture index Ș1-3 4IBOHIBJ%FTJHO8FFL Ș4-6 4IBOHIBJ'BTIJPO8FFL Ș7-8 4IBOHIBJ/FX$PVUVSF8FFL Ș9-10 Shanghai International Interior Design Festival

Ș11-12 China International Industry Fair Industrial Design & Innovation Show 2013-2016 REPORT / SHANGHAI 4 Shanghai International Interior Design Festival (2010-2016) China International Industry Fair Industrial Design & Innovation Show (2014-2016) Founded in 2010, it is committed to building a center and cooperation platform for the interior 'PVOEFEJO $IJOB*OUFSOBUJPOBM*OEVTUSZ'BJSJTUIFNPTUJOÚVFOUJBMJOUFSOBUJPOBMFYIJCJUJPO EFTJHOJOUIF"TJB1BDJÙDSFHJPO GPSNJOHUIFEFNPOTUSBUJPOFGGFDUPGEFTJHOMFBEJOHJOEVTUSJFT PGJOEVTUSJBMCSBOETJONBOVGBDUVSJOHJOEVTUSZ'PSUIFÙSTUUJNF $**'TFUVQUIFJOEVTUSJBMEFTJHO and gathering effect of design talents in China and abroad, and forming a mechanism for UIFNFFYIJCJUJPOBSFBJO*USFWPMWFTBSPVOEUIFJOOPWBUJWFQSPEVDUTBOETPMVUJPOTPG73"3 disseminating interior decoration trends and international cooperation in interior design and technology, BIM technology, industrial design and service, intelligent manufacturing, new equipment DPNNVOJDBUJPO0O4FQUFNCFSth, 2016, IFI signed the IFI Interior Design (Shanghai) Declaration BOEEJHJUBMJOOPWBUJPOFYQFSJFODF SFÚFDUJOHUIFJOUFHSBUJPOBOEMFBEJOHSPMFPGJOEVTUSJBMEFTJHOJO XJUI4IBOHIBJ.PSFUIBO30 famous masters around the world participated in the festival, UIFJOEVTUSZ"UQSFTFOU UIFBOOVBMFYIJCJUJPOBSFBJTBCPVU10,000 square meters with more than 2,000 JODMVEJOHXPSMESFOPXOFE+BQBOFTFBSDIJUFDUVSBMEFTJHOFS,FOHP,VNB 'SFODIBSDIJUFDU exhibits and over 100,000 BVEJFODFT Paul Andrew, Finnish architect Pekka Salminen, American interior designer Zhang Aili, Mexican JOUFSJPSBSDIJUFDU.BSDP$PFMMP +BQBOFTFBSDIJUFDU"SBUB*TP[BLJ $IJOFTFBSDIJUFDUEFTJHOFS8FJ Ș 2014 Theme %VOTIBO $IJOFTFIJTUPSZDPOTFSWBUJPOBSDIJUFDU3VBO:JTIBO FUD Industrial Design Leads Industry Upgrades

Ș 2015 Theme Ș 2013 Theme Industrial Design to Make the Future Habitable Ecotype Beautiful China Ș 2016 Theme Ș 2014 Theme The Changes of Design Inheritance and Innovation· Industry Convergenc

Ș 2015 Theme New Normal·New Thinking·New Designl

Ș 2016 Theme Design·Asia

Shanghai New Couture Week(2014-2016) 'PVOEFEJO 4IBOHIBJ/FX$PVUVSF8FFLBJNTUPTVQQPSU$IJOFTFIJHIFOEDVTUPNEFTJHO  QSBJTFFYDFMMFODFDSBGUTNBOTQJSJU JODSFBTF$IJOFTFDVTUPNEFTJHOCSBOETmJOÚVFODF "UQSFTFOU 4IBOHIBJ/FX$PVUVSF8FFLIBTBTQSJOHTFBTPOBOEBOBVUVNOTFBTPOBZFBS FBDI MBTUJOHGPSBXFFL*OTZODISPOJ[BUJPOXJUIUIFBOOVBM+BOVBSZBOE+VMZFWFOUT UIFXFFLPSHBOJ[FT a series of activities such as "Towards China Customization" in Paris, so that the world can more BDDVSBUFMZSFDPHOJ[FUIFHMPCBMBOEJOUFSOBUJPOBMDIBSBDUFSJTUJDTPG$IJOFTFDVTUPNJ[BUJPO4JODF UIFMBVODIPG4IBOHIBJ/FX$PVUVSF8FFL 79 high custom brands have participated, and nearly 70 NFEJBIPNFBOEBCSPBEIBWFQVCMJTIFESFQPSUTXJEFMZ

2013-2016 REPORT / SHANGHAI 5 1 2 3 4

5 6 7 8

9 10 11 12 43 Keep demands in mind and pay attention to talents.

5BMFOUTBSFUIFDPSFSFTPVSDFPGEFWFMPQJOHDSFBUJWFEFTJHO4JODFKPJOJOH6$$/ UBSHFUJOHBU DeTao Masters Studio building creative design talent highland, we have made great efforts to introduce and cultivate It was launched by DeTao Masters Academy cooperating with Shanghai Institute of Visual UBMFOUT*OQBSUJDVMBS XFDBSSZPVUUIFTFMFDUJPOPG4IBOHIBJ"SUTBOE$SBGUT.BTUFST SFDPNNFOE "SUT*UJOUSPEVDFTNBTUFSTXPSMEXJEFBOEDVMUJWBUFTUIFFMJUFTPG$IJOFTFEFTJHOJOEVTUSZXJUI candidates for UNESCO Creative City Design Award for Young Talents, discover and promote BQQSFOUJDFTIJQQBUUFSOBOETFNJTPDJBMJ[FE TFNJDPNNFSDJBMNFDIBOJTN%F5BP.BTUFST talents, introduce international intellectual resources through “DeTao Masters Studio”, improve the Studio cooperates with various social institutions, enterprises and research institutions to MFWFMBOERVBMJUZPGDSFBUJWFEFTJHODPMMFHFTBOETDIPPMT FTUBCMJTIUIFÙSTUDSFBUJWFEFTJHOTDIPPM create a cultural and creative platform integrating education teaching, innovation research, JO$IJOB BOEPSHBOJ[FBXJEFSBOHFPGUSBJOJOHQSPHSBNTGPSDSFBUJWFEFTJHOUBMFOUT NBOBHFNFOUDPOTVMUJOHBOEJOEVTUSZJODVCBUJPO6QUPOPX 60+ design masters around the world have been signed, such as strategic design master Hartmut Esslinger, architectural To Achieve the Main Goals of UCCN: EFTJHONBTUFS)BJN%PUBO JOEVTUSJBMEFTJHONBTUFS5JNPUIZ+BDPC+FOTFO BVUPNPUJWF Develop hubs of creativity and innovation and broaden opportunities for creators EFTJHONBTUFS.BUIJT)FMMFS TQBDFEFTJHONBTUFS'MPSJO#BFSJTXZ and professionals in the cultural sector; College of Design and Innovation, Tongji University 8FQSPNPUFEUIFFTUBCMJTINFOUPGUIF$PMMFHF5IFNJTTJPOPGUIFDPMMFHFJTUPDVMUJWBUFUIF leading talents of "sustainable design innovation" with international standards, to pursue academic FYDFMMFODFBOEDPOUSJCVUFUPTPDJBMQSPHSFTT5IFPWFSBMMHPBMPGUIFDPMMFHFJTUPCVJMEBOJOOPWBUJWF  GPSXBSEMPPLJOH SFTFBSDIPSJFOUFEBOEXPSMEDMBTTEFTJHODPMMFHFXJUIEJTUJODUJWFGFBUVSFT5IF college has established a joint laboratory with world-renowned companies such as Microsoft and Haier; established design research center with international renowned creative design colleges such BT4JOP'JOMBOE$FOUFSXJUI"BMUP6OJWFSTJUZ 'JOMBOEMBVODIFE5POHKJ%FTJHO8FFL BQMBUGPSNPG cross-boundary communication about domestic and international innovation design education, SFTFBSDIBOEQSBDUJDF

Tongji Huangpu School of Design and Innovation *UJTUIFÙSTU$IJOFTFTDIPPMGFBUVSFEXJUIDSFBUJWFEFTJHO*UJTDPGPVOEFECZ(F[IJ&EVDBUJPO(SPVQ PG)VBOHQV%JTUSJDUPG4IBOHIBJBOE$PMMFHFPG%FTJHOBOE*OOPWBUJPO 5POHKJ6OJWFSTJUZ5IFTDIPPM adopts education philosophy of academy style, combines the shift system and the tutorial system, teaches based on projects, changes study environment, and establishes sister schools with oversea schools of College of Design and Innovation, Tongji University, to conduct short-term exchange Picture index TUVEJFTBOEFOIBODFUIFJOUFSOBUJPOBMWJTJPOBOEDSFBUJWFQSBDUJDFBCJMJUZPGDSFBUJWFHSBEVBUFT Ș1-3 DeTao Masters Studio (Hartmut Esslinger/ Florin Baeriswyl/ Patrick Gottelier) Ș4-5 5POHKJ%FTJHO8FFL(Exhibition/ Forum) Ș6-8 Tongji Huangpu School of Design and Innovation Ș9 4IBOHIBJEFTJHOFS %JOH8FJ XJOOFSPG6/&4$0$SFBUJWF$JUZ%FTJHO"XBSE'PS:PVOH5BMFOUT(2013) Ș10 Oversea Fashion Design Training (, 2013) Ș11 Eco-Fashion Training Course of Florence National Academy of Fine Arts of Italy (Shanghai, 2016)

Ș12 $FSUJÙDBUFHJWJOH$FSFNPOZGPSUIFUIJSECBUDIPG4IBOHIBJ"SUTBOE$SBGUT.BTUFS(2015) 2013-2016 REPORT / SHANGHAI 6 Various training programs for creative design talents Shanghai Arts and Crafts Masters During 2013-2016, Shanghai Promotion Center for City of Design conducted 30+USBJOJOHT"MMUIF To encourage arts and crafts practitioners in Shanghai inheriting and developing traditional trainings were based on needs of industrial development, covering industrial design, fashion management skills, build the talent highland of Shanghai arts and crafts, promote the healthy development of BOEBSDIJUFDUVSBMEFTJHO5IFSFBSFNPSFUIBO2,000 trainees from government, enterprises, teachers and arts and crafts industry, the selection of Shanghai Arts and Crafts Masters is conducted every TUVEFOUTPGDPMMFHFBOETDIPPMT GPVSZFBSTJO4IBOHIBJ*O UIFrd Shanghai Arts and Crafts Masters selected 38 Masters, including the majors of jade carving, tooth carving, jade carving, wood carving, stone carving, CBNCPPDBSWJOH NJDSPTDVMQUVSF DFSBNJDT MBDRVFSXBSF GMBOOFMFUUF QBQFSBSU FUD Ș 2013 .BOBHFNFOU4FOJPS4FNJOBS 4IBOHIBJDSFBUJWFJOEVTUSZDMVTUFS Management Senior Seminar ,district economic department of Shanghai creative industry cluster

Ș 2014 6SCBO2VBMJUZ%FWFMPQNFOU4FOJPS4FNJOBS +JBEJOH%JTUSJDU International Top Fashion Brand Management Senior Seminar

Ș 2015 +PJOU%FTJHO8PSLTIPQ CZ5POHKJ6OJWFSTJUZ$JUZPG%FTJHO BIM Senior Seminar ,by Tongji University-City of Design

Ș 2016 -POEPO+FXFMFSZ%FTJHO4FOJPS4FNJOBS +PJOU%FTJHO8PSLTIPQ CZ$JUZPG%FTJHO-F"SUJ0SBGF+FXFMSZ4DIPPM"DBEFNZ(Italy)

UNESCO Creative City Design Award For Young Talents (, China) The award is aimed at young designers under 35 years old in UNESCO Creative Cities around the world, designed to award the young design talents who aim to make outstanding contributions in the following aspects: through design, making cities more environmentally friendly and livable, NBLJOHTPDJFUZNPSFIBSNPOJPVT NBLJOHEFWFMPQNFOUNPSFTVTUBJOBCMF8FSFDPNNFOEFE FYDFMMFOUEFTJHOQSPEVDUTBOEEFTJHOFSTUPQBSUJDJQBUFJOUIFFWBMVBUJPO

Ț The 1st Design Award 2013 Ding 8FJ Ț The 2nd Design Award 2015 Xie Chunlei

2013-2016 REPORT / SHANGHAI 7 1 2 3 4

5 6 7 8

9 10 11 12 44 KEEP EQUALITY IN MIND AND PAY ATTENTION TO CITIZENS 4JODFKPJOJOH6$$/ XFIBWFDBSSJFEPVUBTFSJFTPGEFTJHOBDUJWJUJFTGPSQVCMJDCFOFÙU TVDIBT Van Gogh Art Competition (2014-2016) 7BO(PHI"SU$PNQFUJUJPO "OOVBM&YIJCJUJPOPG"EWFSUJTJOH8PSLTGPS1VCMJD#FOFGJU %FTJHO 7BO(PHI"SU$PNQFUJUJPOXBTMBVODIFEJO+VMZCZ4IBOHIBJ3VJ)F$VMUVSBM&YDIBOHF XJUI-PWFBOEFUD UPCSJOHNPSFUFOEFSOFTTBOEIVNBOJTUJDDBSFUPUIFDJUZPG4IBOHIBJ $FOUFS 4IBOHIBJ0SJFOUBM1FBSM*OUFSOBUJPOBM&YDIBOHF$P-5% UIF7BO(PHI.VTFVNJOUIF /FUIFSMBOETBOEPUIFSGBNPVTDVMUVSFFEVDBUJPOJOTUJUVUF5IFDPNQFUJUJPOBJNTUPQSPNPUF To Achieve the Main Goals of UCCN: artistic spirit of Van Gogh, stimulate the creativity of juvenile and children through drawing, improve access to and participation in cultural life as well as the enjoyment of EJTDPWFSCFBVUZBOEDSFBUFCFBVUZXJUIBOFXQFSTQFDUJWFBOEUIJOLJOH cultural goods and services, notably for marginalized or vulnerable groups and individuals; Ș 2016 Domestic 35 competition organizing committee city branches,5,200+ art education institutions to collaborate

Ș 2015 Domestic 18 competition organizing committee province branches, Sino-Dutch DVMUVSBMFYDIBOHFT 4JOP(FSNBODVMUVSBMFYDIBOHFT

Ș 2014 Domestic 12 competition organizing committee province branches, cultural FYDIBOHFTXJUI/FUIFSMBOET #FMHJVNBOE'SBODF

STDecaux Public Welfare Design Exhibition (2015-2016) *OPSEFSUPHBUIFSUIFQVCMJDCFOFÙUDSFBUJWFEFTJHOTUSFOHUIUPQSPWJEFNPSFFYDFMMFOUDSFBUJPO TVQQPSUGPSQVCMJDCFOFÙUEJTTFNJOBUJPOBOETFSWJDF BOEQSPWJEFBQMBUGPSNGPSQSFTFOUBUJPO of excellent creators and their works, the public welfare exhibition and creation contest was launched by Shanghai Promotion Center for City of Design, Shanghai Advertising Association BOE4IBOHIBJ4IFOUPOH%FHBP4VCXBZ"EWFSUJTJOH$P-5%JO5IFBOOVBMFYIJCJUJPO takes advantage of the subway advertising platform, on which a total of 140 subway light boxes IBWFCFFOPQFOFEGPSQVCMJDCFOFÙUEFNPOTUSBUJPO5IFZNBLFUIFTVCXBZTQBDFBQMBDFGPS QVCMJDCFOFÙUEJTTFNJOBUJPOBOEDSFBUJPODPNQFUJUJPOBOENBLFDJUJ[FOGPDVTPOUIFWVMOFSBCMF HSPVQTBOETPDJBMJTTVFT

Ș 2015 Theme Knowledge in Action, Creation for Usage Picture index Ș1-3 Van Gogh Art Competition Ș 2016 Theme Design Distinctive Life Ș4-5 8JOOJOHXPSLTPG45%FDBVY1VCMJD8FMGBSF%FTJHO&YIJCJUJPO Ș6 - 9 %FTJHOXJUI-PWF3FOFXBMGPS)PQF1SJNBSZ4DIPPMPG+JVUJBOEPOH7JMMBHF

Ș10-12 "Rainbow of art bends to the future Earth" Program 2013-2016 REPORT / SHANGHAI 8

“Design with Love” public welfare initiative (2016) “Rainbow of art bends to the future Earth” Program(2013-2016) It is established by “Shanghai Yongai Public Service Agency”, aims at design of public welfare Guided by Shanghai Education Commission, hosted by Shanghai Charity Foundation and programs and activities, providing public welfare design and plan for public areas and design 4IBOHIBJ$IJMESFOmT'PVOEBUJPO PQFSBUFECZ4IBOHIBJ$IBSJUZ&EVDBUJPOBOE5SBJOJOH$FOUFS  TFSWJDFGPSQSPHSBNTPGEJTBTUFSSFMJFGBOESFDPOTUSVDUJPO UIFn3BJOCPXPGBSUCFOETUPUIFGVUVSF&BSUIoQSPHSBNJTUPHBUIFSUIFQPXFSPGMPWFBOEÚZUIF hope of dream, encourage more and more enterprises and citizens to participate in charity for %FTJHOXJUI-PWFJTBOPOQSPÙUQVCMJDXFMGBSFPSHBOJ[BUJPO DPGVOEFECZ;IJRJBOH8V "JCJO9JBP  UFFOBHFSTBOEDIJMESFO*UDPPQFSBUFTXJUIDSFBUJWFJOEVTUSZQBSLTBOEFOUFSQSJTFTUPEFWFMPQ 8BOH1JOH$IVOH 'FJ%FOH :JIVB)V +JOH-JBOHGSPNFEVDBUJPOBM QVCMJDXFMGBSFBOEEFTJHO 20+ courses for the disadvantaged, the poor and those who love arts at the age of , providing EPNBJO%FTJHOXJUI-PWFCFMPOHTUP*OEVT(SPXUI1MBOVOEFSUIF$IJOB4PDJBM8FMGBSF'PVOEBUJPO 5-17 them with free courses and enlightenment education covering painting, pottery, calligraphy, HMBTT BOJNBUJPO QBQFSBSU IBOEDSBGU XFBWJOHBOENBOZPUIFSUSBJOJOHQSPHSBNT4JODF  Ș “Design with Love” Study Case: Renewal for Hope Primary School of Jiutiandong Village, Lifuta Town, 50,000+ DIJMESFOIBTQBSUJDJQBUFEJOUIFUSBJOJOHQSPHSBNT Sangzhi Coutry, Hunan Province

China is a developing country, regional development is extremely unbalanced. The average annual income of the villagers is only 1200 RMB. In 1992, a Hope Primary School was built to provide education opportunity for stay-at-home children, the school has three grades (kindergarten, grade one and two), 39 students, 2 teachers and 1 cook, the previous design and construction was rather shabby. Through “Design with Love”, material selection with love and building with love, a brand new school full of love and modern urban school atmosphere present in front of children and its staff.

ȏ (Dining-room before and after the renewal)

2013-2016 REPORT / SHANGHAI 9 1 2 3 4

5 6 7 8

9 10 11 12 45 Keep encouraging design in mind and pay attention to enterprise China Industrial Design Institute It was established to promote Chinese manufacturing industry with industrial design in November &OUFSQSJTFJTUIFNBJOCPEZPGUIFEFWFMPQNFOUPGDSFBUJWFEFTJHOJOEVTUSZ*OPSEFSUPEJTDPWFS  2014, by China Industrial Design Association and UNESCO Creative City (Shanghai) Promotion cultivate and incubate creative enterprises and brands, Shanghai has established China Industrial 0GÙDFVOEFSUIFTVQQPSUPG.JOJTUSZPG*OEVTUSZBOE*OGPSNBUJPOPGUIF13$IJOBBOE4IBOHIBJ Design Institute, built cluster development platform for industry chain of industrial design, .VOJDJQBM1FPQMFmT(PWFSONFOU*UBJNTUPCVJMEDMVTUFSEFWFMPQNFOUQMBUGPSNGPSJOEVTUSZDIBJOPG promoted “Design Support County” regional cooperation program to construct a new pattern industrial design, to create a leading national institution with design innovation capability, complete of Shanghai design serving regional economy, selected design innovation model enterprises TFSWJDFTZTUFNBOEDPNQSFIFOTJWFDPOTVMUJOHTUSFOHUI and industrial design center, launched “City of Design· Creative 100” to encourage enterprises EFWFMPQJOHDSFBUJWFEFTJHO National Industrial Design Center, Shanghai Industrial Design Center To Achieve the Main Goals of UCCN: In order to accelerate the development of industrial design in China, it is encouraged to build Strengthen the creation, production, distribution and dissemination of cultural JOEVTUSJBMEFTJHODFOUFSTBOEJOEVTUSJBMEFTJHOFOUFSQSJTFT4JODF FWFSZUXPZFBST UIF activities, goods and services; .JOJTUSZPG*OEVTUSZBOE*OGPSNBUJPO5FDIOPMPHZPGUIF1FPQMFT3FQVCMJDPG$IJOB .**5 JEFOUJÙFT National Industrial Design Centers with stronger ability of innovation, more investment in research BOEEFWFMPQNFOU IJHIFSRVBMJUZPGEFTJHOQFSTPOOFMBOEMFBEJOHEFTJHOTFSWJDFMFWFM*O  4IBOHIBJ.VOJDJQBM$PNNJTTJPOPG&DPOPNZBOE*OGPSNBUJ[BUJPOJEFOUJÙFE.VOJDJQBM*OEVTUSJBM %FTJHO$FOUFST BOESFDPNNFOEFETPNFFYDFMMFOUDFOUFSTUP.**54IBOHIBJ-POHDIVBOH "VUPNPCJMF%FTJHO$P-5% 4IBOHIBJ+JBIVB6OJUFE$P-5%BOE4IBOHIBJ(VJEF*OEVTUSJBM %FTJHO$P-5%XFSFSFDPNNFOEFEBOECFDBNF/BUJPOBM*OEVTUSJBM%FTJHO$FOUFST

“Design for County” regional cooperation program 5IFQSPHSBNXBTMBVODIFEJO TFSWJOHGPSTNBMMBOENFEJVNTJ[FEDJUJFTJO$IJOB*UJTMFE by Shanghai enterprises and designers, who unite local governments and private section to help MPDBMFOUFSQSJTFTQSPNPUFDSFBUJWFEFTJHO*UIFMQTUPMBVODIUIFCSBOETBOEQSPEVDUTUIBUJNQSPWF the aesthetic and social trends of the public, provide strong support for the transformation and VQHSBEJOHPGMPDBMJOEVTUSJFTBOEUIFEFWFMPQNFOUPGUIFEFTJHOTFSWJDFJOEVTUSZ6QUPOPX  Picture index “Design for County” Program has been implemented in Rizhao of Shandong Province, Maanshan Ș1 "City of Design · Creative 100" award ceremony (2016) PG"OIVJ1SPWJODF +JOHEF[IFOPG+JBOHYJ1SPWJODF #BPZJOHPG+JBOHTV1SPWJODFBOEPUIFSDJUJFT Ș2 Chen Mingbo, Director-General of Shanghai Municipal Commission of Economy and Informatization, visit to China Industrial Design Institute (2016) Ș3 Xu Keming, Director of Industry Policy Division of the Ministry of Industry and Information Technology, inspection of China Industrial Design Research Institute ( 2016) Ș4 The Opening Ceremony of China Industrial Design Institute (2014) Ș5 Zhou Bo, Vice-Mayor of Shanghai, visit to a design enterprise (2015) Ș6 "Design for Country" regional cooperation program Ș7 United Imaging 112-crystal-ring light-guide PET-CT, winner of China Outstanding Industrial Design Award (2016) Ș8 $IJOFTF"FSPCVTEFMJWFSZUPUIFÚJHIUUFTUJOHDFOUFS(2016)

Ș9-12 Shanghai Design Products 2013-2016 REPORT / SHANGHAI 10

China Outstanding Industrial Design Award, Shanghai Outstanding Industrial Design Award “City of Design · Creative 100” In order to accelerate the development of national industrial design, China Outstanding Industrial “City of Design· Creative 100” was launched by Shanghai Promotion Center for City of Design in %FTJHO"XBSE UIFÙSTUOBUJPOBMBXBSEGPSJOEVTUSJBMEFTJHOJO$IJOBXBTFTUBCMJTIFEJO MFE &BDIZFBS BHSPVQPGFYDFMMFOUDSFBUJWFCSBOETBOEQSPEVDUTBSFQSPNPUFEJOUIFGPSNPG CZ.JOJTUSZPG*OEVTUSZBOE*OGPSNBUJPO5FDIOPMPHZPGUIF1FPQMFT3FQVCMJDPG$IJOB KPJOUSFDPNNFOEBUJPOBOEVOJÙFETFMFDUJPO BOEHSPXCJHHFSBOETUSPOHFSUISPVHIUIFQVCMJDJUZ  JODVCBUJPOBOEDVMUJWBUJPO In 2016, Shanghai Outstanding Industrial Design Award was established in order to promote cultural creativity and manufacturing integration, guide the enterprises to strengthen the design JOOPWBUJPODBQBDJUZ"NPOHUIFXJOOFSTPG United Imaging 112-crystal-ring light-guide Ș 2015 Recommended List DBUFHPSJFT$SFBUJWF$PTUVNF $SFBUJWF"DDFTTPSJFT (BSEFO%FTJHO PET-CTXBTSFDPNNFOEFEUPXJO$IJOB0VUTUBOEJOH*OEVTUSJBM%FTJHO"XBSEPGUIFTBNFZFBS Ș 2016 Recommended List 8 categories: Creative Costume, Creative Accessories, Home Design, Intelligent Product, 5BCMF8JOOFSTPG4IBOHIBJ0VUTUBOEJOH*OEVTUSJBM%FTJHO"XBSE )PNF'BTIJPO "SUTBOE$SBGUT (BSEFOBOE'MPXFSBOE$SFBUJWF4QBDF

No Winner’s Company Product

1 Shanghai United Imaging United Imaging Healthcare (UIH) 112-crystal-ring light-guide PET-CT

2 Technology Center of SAIC Motor 30&8&39F39

3 MOMA Design Carl Zeiss PRIMUS 200 OCT

4 Shanghai OXAI Aircraft Company OXAI M2 amphibious light sport aircraft

5 Muchidea Design SAIC Motor charging pile

6 Pan Asia Technical Automotive Center 2015 CHEVROLET-FNR concept car

7 Eques Technology Company Digital door peephole R12

8 BLUE Design Automatic self-feeding paper shredder

9 LKK Design HiAR Glasses

10 Xiangsheng Shanghai Electronics TyphoonH PRO (RealSense) Technology Company

2013-2016 REPORT / SHANGHAI 11 1 2 3 4

5 6 7 8

9 10 11 12 46 Keep design application in mind and pay attention to city

Since joining UCCN, Shanghai has integrated creative design into urban planning and construction "MMMBOENBSLTJO4IBOHIBJIBWFDBMMFEGPSCJEEJOHGSPNEFTJHOBHFODJFTBSPVOEUIFXPSME development strategy, focusing on design-driven urban renewal and focusing on industrial and Meanwhile Shanghai has accelerated the integration of creative design and urban renewal, driven VSCBOJOUFHSBUJPOEFWFMPQNFOU the transformation of old factory buildings of downtown to creative industrial parks, and promoted UIFEFWFMPQNFOUPGDJUZCMPDLTBOEDPNNVOJUJFT"OVNCFSPGXPSMEGBNPVTDSFBUJWFQBSLT To Achieve the Main Goals of UCCN: and urban areas have emerged, effectively increasing urban functions, stimulating urban vitality, Stimulate and enhance initiatives led by member cities to make creativity an essential component of JNQSPWJOHUIFMJWJOHFOWJSPONFOUBOEFOIBODJOHUIFDIBSNPGUIFDJUZ urban development, notably through partnerships involving the public and private sectors and civil society. Shanghai Tower It is a high-rise landmark of Shanghai Lujiazui, with a building of 118ÚPPSTBOEBUPUBMIFJHIUPG632 NFUFST40.BSDIJUFDUVSBMEFTJHOÙSN "NFSJDBO,1'(Kohn Pedersen Fox Associates) architects, "NFSJDBO(FOTMFSBSDIJUFDUVSFEFTJHOÙSN 6,'PTUFSBSDIJUFDUVSBMÙSNTVCNJUUFEUIFEFTJHO QSPQPTBM (FOTMFSESBHPOTDIFNFXPOUIFCJEEJOH#*.UFDIOPMPHZIBTCFFOJOUSPEVDFEJOUPUIF whole process of project design, construction and management, which has become an important XJUOFTTUPUIFDPNCJOBUJPOPGUFDIOPMPHJDBMJOOPWBUJPOBOEVSCBOEFWFMPQNFOUJO4IBOHIBJ

Shanghai Xintiandi It is a fashion and leisure tourist attraction revealing the historical and cultural features of Shanghai, MPDBUFEJOUIFDFOUFSPG4IBOHIBJ#BTFEPOUIFPMEBSFBPG4IBOHIBJTVOJRVF4IJLVNFOCVJMEJOH  EFTJHOFECZ#FOKBNJO8PPE "NFSJDBOPMEIPVTFSFOPWBUJPOFYQFSU BOE4JOHBQPSF/JLLFO4FLLFJ Design Firm with oriental culture background, injected fashion elements of new era, it has been SFNPVMEFEJOUPBMFJTVSFQFEFTUSJBOTUSFFUXJUIDBUFSJOH CVTJOFTT FOUFSUBJONFOUBOEDVMUVSF9JOUJBOEJ is a well popular location for fashion and cultural activities like international model competition, fashion TIPX ÙMNQSFTTDPOGFSFODFPGGBNPVTNPWJFTUBS$FMFCSJUJFT BSUJTUT FOUSFQSFOFVST CBOLFSTBOE Picture index EJQMPNBUTTUBUJPOFEJO4IBOHIBJIBWFCFFOQPVSJOHJO BSFUPPEFMJHIUFEUPMFBWF Ș1 Shanghai Tower Ș2 Mercedes-Benz Arena Urban Best Practices Community of Shanghai World Expo Ș3 5IF"SU4IPX'JFMEPG.JOTIFOH8IBSG It is located in Huangpu District, follow-up development after Shanghai Exop 2010 adheres to the Ș4 1933 Cultural and Creative Park philosophy of green, low-carbon and ecological environment, has been constructed into an area Ș5 Xintiandi integrating creative design, communication display, product experience, with the total area of Ș6 Shanghai International Fashion Center 15.08 IFDUBSFT*UXPO-&&%/%1MBUJOVNDFSUJÙDBUJPO XIJDIJTUIFÙSTUQSPKFDUUPHFUUIFBDDSFEJUBUJPO Ș7 Shanghai Power Station of Art outside North America, it is proved that the community has outstanding performance in energy saving, Ș8 +JBOHOBO*OOPWBUJPOZBSE$SFBUJWF*OEVTUSZ1BSL XBUFSTBWJOH DBSCPOEJPYJEFFNJTTJPOSFEVDJOH NBUFSJBMTTBWJOHBOEJOEPPSMJGFRVBMJUZJNQSPWJOH Ș9 Tianzifang Ș10 China Art Museum Ș11 Sinan Mansion

Ș12 Lingkong Soho 2013-2016 REPORT / SHANGHAI 12 Mercedes-Benz Arena Jiangnan Innovation Yard Creative Industry Cluster .FSDFEFT#FO["SFOBXJUIUIFBQQFBSBODFMJLFBÚZJOH6'0 JTPOFPGUIFNPTUJNQPSUBOU 5IF+JBOHOBO*OOPWBUJPO:BSE$SFBUJWF*OEVTUSZ$MVTUFSESBXTPOUIFDPODFQUPGDPNQSFIFOTJWF permanent venues of Shanghai Expo 2010, its design fully takes into account the follow-up and development of urban, community and industry park areas and integrates the resources of Phase TVTUBJOBCMFEFWFMPQNFOUBGUFSUIF&YQP/PXJUJT4IBOHIBJmTQSFNJFSMJWFFOUFSUBJONFOUWFOVFBOE I and Phase II of Park 2 Space, Phase II and Phase III of The Bridge 8, DHS Mansion, Dragon UIFDFOUFSQJFDFPGBNJYFEVTFFOUFSUBJONFOUDPNQMFY8JUI18,000 seats, 82 luxury suites, various (BSEFO$SFBUJWF1BSL 4PIV-JZVBO$SFBUJWF1BSLXIJMFUBLJOH+VNFO3PBEBTUIFBYJTUPGPSN clubs and meeting rooms,offers state-of-the-art technology and amenities for staging the biggest an industrial cluster with a total architectural area of 110,000NŠ5IFDMVTUFSIJHIMJHIUTUIFDSFBUJWF BOENPTUQPQVMBSFWFOUTJO$IJOB5IFFOUFSUBJONFOUDPNQMFYJODMVEFTB 700 seat theater, public industries of architectural design, fashion design, advertising, movies and television production, ice skating rink, a six screen cinema, and 20,000 square meters of retail space featuring a variety of with the total revenue of 4 billion yuan and 242FOUFSQSJTFTTFUUMFEJO*UIBTCFDPNFBMBSHFTDBMF TIPQTBOESFTUBVSBOUT DMVTUFSPGDIBSBDUFSJTUJDDSFBUJWFJOEVTUSJFTJOUIFDFOUFSBSFBPG4IBOHIBJ

Tongji Rim Design Creative Industry Base The Bridge 8 8JUIBOBSFBPG2.6 km² around Tongji University, the Tongji Rim Design Creative Industry Cluster is 8JUIBCSJEHFPGDSFBUJWJUZDPOOFDUJOHUIFUXPCVJMEJOHT 5IF#SJEHFIBTCFDPNFBOFYDIBOHF a characteristic industry cluster featuring R&D and design services under the support of education QMBUGPSNGPSDSFBUJWFQFPQMFJO4IBOHIBJ*UIBTBUUSBDUFEPWFS 70 famous creative enterprises in the edges of Tongji University, such as architectural design, urban planning and design creativity, as ÙFMETPGBSDIJUFDUVSBMEFTJHO GBTIJPOEFTJHO BOEDPOTVMUJOHGSPNDPVOUSJFTMJLF64" *UBMZ +BQBO  XFMMBTUIFPWFSÚPXPGSFTFBSDIBOEFEVDBUJPOSFTPVSDFT"TUIFÙSTUOBUJPOMFWFMDIBSBDUFSJTUJD FUD5IF#SJEHFIBTSFDFJWFEBCPVU 110,000 professional visitors home and abroad, and has been industry base of the modern service industry recognized by the Ministry of Science and Technology reported by more than 120NFEJBPVUMFUT PG13$IJOB UIFMJOLBHFNFDIBOJTNIBTBMMPXFEGVMMQMBZPGUIFJOUFHSBUJPOFGGFDUPG5POHKJ3JN &DPOPNJD*OEVTUSZ#FMU5IFBOOVBMHSPTTJODPNFPGUIFCBTFSFBDIFTPWFS10 billion yuan, turning M50 in 1CJMMJPOZVBOPGUBY M50 has the best preserved industrial buildings of the national textile industry from the 1930s UPTBMPOHUIF4V[IPV$SFFL0WFS artist studios, galleries, art education institutes and Donghua Rim Fashion Industry Base 140 creative agencies from 20 countries and regions have moved in M50, including original design The Donghua Rim Cluster is located around the Donghua University as the core, and covers the TUVEJPTMJLF.PNBBOE:JUJBO NBLJOHJUBTZNCPMJDDSFBUJWFDMVTUFSJO4IBOHIBJ area of the University and its surroundings, Hongqiao International Trade Center, Zhongshan Park Commercial Center, No.104UFFM1MBOU$VMUVSBMBOE$SFBUJWF$FOUFSBOEJUTTVSSPVOEJOHT*UDPWFSTB total area of 14.74 km² and a core area of 1.99LNŠ5IF%POHIVB3JNJTGPSNFECZUIFKPJOUFGGPSUTPG UIFEJTUSJDUHPWFSONFOUBOEUIF%POHIVB6OJWFSTJUZ#BTFEPOUIFFEVDBUJPOFEHFTPGUIFVOJWFSTJUZ  the cluster aims to provide human resource, mixed function of production, education and research, and a new platform of international resources for the development of Shanghai fashion and creative JOEVTUSJFTVOEFSUIFTVQQPSUPGUIFSFHJPOBMBEWBOUBHFBOETZOFSHZJOOPWBUJPO

2013-2016 REPORT / SHANGHAI 13 1 2 3 4

5 6 7 8

9 10 11 12 MAIN INTER-CITY (UCCN) COOPERATION

After joining UCCN, we have actively performed our obligations and participated in the cooperation 51 Active participation in UCCN activities BOEFYDIBOHFTCFUXFFOUIF6$$/DJUJFT8FBSFDPOUJOVPVTMZFYQBOEJOHJOUFSDJUZDPPQFSBUJPO Ș1 March 2013, Saint-Étienne Design Biennale QSPKFDUTXJUIUIF6/&4$0n$SFBUJWF$JUJFT/FUXPSLo -JV+JBO %FQVUZ%JSFDUPS(FOFSBMPG4IBOHIBJ.VOJDJQBM$PNNJTTJPOPG&DPOPNZBOE To Achieve the Main Goals of UCCN: Informatization led a delegation and visited Saint-Étienne "City of Design", attended Saint- Strengthen international cooperation between cities that have recognized creativity as a ¡UJFOOF%FTJHO#JFOOBMF-PV:POHRJ 1SPGFTTPSPG5POHKJ6OJWFSTJUZ CSPVHIUIJT5IF1SBDUJDF strategic factor of their sustainable development; PG#FBVUJGVM$PVOUSZTJEFmUPUIFDJUZKPJOUFYIJCJUJPO5XPEFTJHOFSTPG4IBOHIBJQBSUJDJQBUFEJO EFTJHOFSXPSLTIPQ

Ș2 October 2013, UCCN Summit 5IF6/&4$0$SFBUJWF$JUJFT#FJKJOH4VNNJUXBTIFMEGSPN0DUPCFSUP 9V:JCP  Deputy Secretary-General of Shanghai Municipal Government shared Shanghai's experience BOEBDIJFWFNFOUTJOQSPNPUJOHEFWFMPQNFOUPGDSFBUJWFDJUJFT

Ș3 March 2014, UNESCO Headquarter, "It’s Shanghai Time" Exhibition 5IFm*UmT4IBOHIBJ5JNFm$JUZ$SFBUJWF%FTJHO&YIJCJUJPOXBTIFMEBU6/&4$0)FBERVBSUFST JO1BSJT-J9J %FQVUZ4FDSFUBSZPGUIF$1$4IBOHIBJ.VOJDJQBM$PNNJUUFF )BOTEm0SWJMMF  Assistant Director-General of UNESCO Strategic Planning, were invited to attend the opening DFSFNPOZ'JWFNPNFOUT ÙWFEJGGFSFOUTDFOFTPGEBJMZMJGFPG4IBOHIBJEFQJDUBWJCSBOUEBZ Picture index in the cosmopolitan DJUZ5IF21 designers from or living in Shanghai are working together to Ș1 Shanghai International Creative Cities Design Innovation Forum (2015) present a new perspective PODPOUFNQPSBSZ$IJOFTFEFTJHO Ș2 Visiting Prague "" (2016) Ș3 Florence Base's opening of Shanghai-Florence-Sino-Italian Design Exchange Center ( 2013) Ș4 May 2015, "City of Design" Forum ( ) Ș4 Attending the Edinburgh Fringe Festival 2016 Attend the Forum and shared experience and achievements in promoting development of ( ) Ș5 Visiting Budapest "City of Design" 2016 creative cities Ș6 Saint-Étienne Design Biennale (2013) Ș7 Visiting Prague "City of Literature" (2016) Ș8 Shanghai Investment and Promotion Conference from Florence ( 2013) Ș9 Visiting New York Design Festival (2015) Ș10 Shanghai International Creative Cities Design Innovation Forum (2016) Ș11 UCCN Beijing Summit (2013)

Ș12 /BHPZB+BQBO$JUZPG%FTJHO'PSVN(2015) 2013-2016 REPORT / SHANGHAI 14 Ș 5 March 2016, visited Prague “City of Literature” 52 Actively Hosting International Creative Cities Design Innovation Forum

Chen Yuehua, Deputy Director-General of Shanghai Cultural and Creative Industries Promotion International Creative Cities Design Innovation Forum is one of the major theme activities of (Shanghai) Promotion -FBEJOH(SPVQ0GÙDF%FQVUZ%JSFDUPS(FOFSBMPG6/&4$0$SFBUJWF$JUZ *OUFSOBUJPOBM$SFBUJWF$JUZ5IJOL5BOL4JODF JUXJMMCFIFMEPODFBZFBS'PDVTJOHPOUIF 0GÙDFMFEBEFMFHBUJPOUPWJTJU1SBHVFn$JUZPG-JUFSBUVSFo)FFYDIBOHFEJEFBTXJUI4JNPOB theme of design and urban development, it invites experts of the international creative cities, Nesázalová Vladíková, Director of Prague Minicipal Department of Cultural Heritage, and Simona the representatives of the think tank, global innovation brands, design institutes and designers, Nesázalová Vladíková, Director of Prague Minicipal Department of Cultural Project, about world to jointly explore the development trend of global creative design, innovation and industry heritage conservation, urban planning and renewal, and discussed about the cooperation between EFWFMPQNFOU EFTJHOBOEVSCBOTVTUBJOBCMFEFWFMPQNFOUJTTVFTBOETPMVUJPOT QVCMJTIJOHBOEHSBQIJDEFTJHO

Ș 2014 Theme Ș6 March 2016, visited Budapest "City of Design" %FTJHO!8PSME$JUZ*OOPWBUJPO%FWFMPQNFOU Chen Yuehua, Deputy Director-General of Shanghai Cultural and Creative Industries Promotion Ș 2015 Theme -FBEJOH(SPVQ0GÙDF%FQVUZ%JSFDUPS(FOFSBMPG6/&4$0$SFBUJWF$JUZ (Shanghai) Promotion New Commercial Civilization from Connection of design and capital 0GÙDFMFEBEFMFHBUJPOUPWJTJU#VEBQFTUl$JUZPG%FTJHOm IFMEBn4IBOHIBJ#VEBQFTU%FTJHO Ș 2016 Theme Dialogue” with leaders from Budapest National Center for Creative Design Industry, enterprises The Driving Force for Design and Innovation BOEDSFBUJWFEFTJHODPMMFHFT

Ș7 June 2016, attended Beijing Summit of UNESCO Creative Cities Network 53 Project cooperation expanded with cities beyond creative cities Chen Yuehua, Deputy Director-General of Shanghai Cultural and Creative Industries Promotion established Shanghai-Florence-Sino-Italian Design Exchange Center -FBEJOH(SPVQ0GÙDF%FQVUZ%JSFDUPS(FOFSBMPG6/&4$0$SFBUJWF$JUZ(Shanghai) Promotion Shanghai and Florence officially signed the agreement in November 2012, launched the project 0GÙDFBUUFOEFE#FJKJOH4VNNJUPG6/&4$0$SFBUJWF$JUJFT/FUXPSLBOENBLFBLFZOPUFTQFFDI construction of Shanghai-Florence - Sino-Italian Design Exchange Center, and established a "Thinking about creative design integration development with Shanghai science and technology CBTFJO'MPSFODFBOEFTUBCMJTIFEBOJODVCBUPSJO4IBOHIBJ'SPNUIFOPO UIFSFIBWFCFFO100+ JOOPWBUJPOBOE*OUFSOFU  cultural and creative activities and initiatives held in Florence, and 50+ JO4IBOHIBJ)BO;IFOH  former Secretary of the CPC Shanghai Municipal Committee, Li Xi, former Deputy Secretary of Ș8 August 2016, attended the Edinburgh Fringe Festival the CPC Shanghai Municipal Committee, Cui Haiying, Deputy Director of Publicity Department Shanghai Promotion Center for City of Design together with 5 art colleges and 9 Chinese famous of the CPC Central Committee, Matteo Renzi, former Prime Minister of Italy, visited Florence EFTJHOJOTUJUVUFTBUUFOEFEn&EJOCVSHI'SJOHF'FTUJWBM4IBOHIBJ$VMUVSF8FFLo IFMEBOFYIJCJUJPO CBTFTVDDFTTJWFMZ*UJTIJHIMZQSBJTFECZ$POTVMBUF(FOFSBMPG*UBMZJO4IBOHIBJBOE$POTVMBUF UIFNFEl"NB[JOH4IBOHIBJmBOEl4IBOHIBJ%FTJHOm BOEDPNNVOJDBUFEXJUIGBNPVTEFTJHO (FOFSBMPG$IJOBJO'MPSFODF DPMMFHFBOEEFTJHOJOTUJUVUFTGSPN&EJOCVSHIBOE6,

2013-2016 REPORT / SHANGHAI 15 FOUR-YEAR ACTION PLAN

2 According to our development plan, in the next four years, we will focus on accelerating the 6 Efforts at International Level integration development of culture, creativity and design with related industries and 2030 Agenda 8FXJMMFOIBODFDPPQFSBUJPOXJUIPUIFSDJUJFTPGEFTJHOJO6/&4$0n$SFBUJWF$JUJFT/FUXPSLo BOE GPS4VTUBJOBCMF%FWFMPQNFOUBOE/FX6SCBO"HFOEBBUUIFIFBSUPGGVUVSFEFWFMPQNFOUBHFOEB XJUIPUIFSTVCOFUXPSLDJUJFT8FQVUPVSFGGPSUTPOTVQQPSUJOHUIFTVTUBJOBCMFHSPXUIBOEEFWFMPQNFOU By 2020, the value added of cultural and creative industries will amount to 13% (%1PG4IBOHIBJ PG6$$/UPKPJOUMZMBVODIUIFJOJUJBUJWFTXJUIÙOBODJBMBTTJTUBODFXFXJMMXPSLBOEDPMMBCPSBUFXJUI A group of famous products, famous designers, famous brands and famous enterprises will come government agencies, creative and design organization, business units to expand and strengthen the JOUPFYJTUFODF8FXJMMGVOEBNFOUBMMZEFWFMPQJOUPBGBNPVT$JUZPG%FTJHO XJUINPSFDPODFOUSBUFE FYDIBOHFTBOEDPMMBCPSBUJPOTJOUFSOBUJPOBMMZ SFTPVSDFT NPSFBDUJWFNBSLFUNBJOCPEZ NPSFWJWJEJOEVTUSZDIBSBDUFSJTUJDT NPSFTJHOJÙDBOUESJWJOH FGGFDU BOENPSFJODMVTJWFJOUFSOBUJPOBMDPPQFSBUJPO Ș1 "DUJWFMZQBSUJDJQBUFJOWBSJPVTBDUJWJUJFTIPTUFECZ6/&4$0n$SFBUJWF$JUZ/FUXPSLo8FXJMMDMPTFMZ work with UCCN to jointly launch the initiatives such as “ Creative Economy and Urban Sustainable 1 6 Efforts at Regional Level Development “ to share the experience and practice globally, and implement the 2030 Agenda for Ș1 Focus on creative design promoting cross-boundary integration development Sustainable Development and New Urban Agenda at the heart of future development BHFOEB 8FXJMMDPOUJOVPVTMZQSPNPUFJOUFHSBUFEEFWFMPQNFOUPGDSFBUJWFEFTJHOXJUINBOVGBDUVSJOH TDJFODF Ș2 Establish a platform for Creative Cities Exchanges in Shanghai to provide support for other BOEUFDIOPMPHZ DVMUVSFBOEUPVSJTUJOEVTUSJFT FOIBODFDSFBUJWFEFTJHOJOUIFÙFMETMJLFFRVJQNFOU member cities to engage in exhibitions, workshops, trainings, business connections with brands products, arts and crafts, smart home, costumes, smart wear, souvenirs and city construction, and and funds on DSFBUJWFEFTJHO JODSFBTFUIFBEEFEWBMVFPGQSPEVDUTBOETFSWJDFTUPNFFUEFNBOETPGQSPEVDUJPOBOEDPOTVNQUJPO Ș3 Host a UCCN Design Subnetwork Meeting to support and advance the growth and cooperation BNPOH$JUJFTPG%FTJHO MBVODIUIFQSPHSBNGPSUIF%FTJHO8FFL&YDIBOHFUPDSFBUFPQQPSUVOJUJFT Ș2 Focus on creative design space construction to optimize spatial layouts POUIFFYDIBOHFTPGWJFXT QSBDUJDFT JOOPWBUJPOBOECVTJOFTT 8FXJMMDBSSZPVU5FO )VOESFE 5IPVTBOEJOEVTUSZDBSSJFSDPOTUSVDUJPOQSPHSBNDPOTUSVDU10+ national cultural and creative industry bases like National Base for Culture and Foreign Trade, China Industry Ș4 Take opportunity to construct member unit of Sino-Italian Cooperation Mechanism led by Chinese Design Academy, 100+ municipal cultural and creative industry parks like Shanghai Zhangjiang Cultural Ministry of Culture, to expand cooperation with other UCCN subnetwork cities like Milan based on and Creative Industry Park, The Bridge 8, and 1000+DVMUVSBMBOEDSFBUJWFCVJMEJOHTBOEDPXPSLTQBDF 4IBOHIBJ'MPSFODFDPPQFSBUJPOQSPKFDUBOEFOMBSHFDPPQFSBUJPOÙFMEXJUIEFTJHOBOEMJUFSBUVSFBOE PUIFSTBTGBTIJPO BSUBOEQSPNPUFFYDIBOHFTJONBOZXBZT Ș3 Focus on fostering favorable environment for creative design Ș5 Hold annual forum “Shanghai International Creative Cities Design and Innovation Forum” as a high On the one hand, we will stimulate innovation and entrepreneurship, encourage the growth of level platform for dialogue globally on the issues and challenges facing in the world about the New creative design enterprises; on the other hand, we will actively promote the cultivation of talents 6SCBO"HFOEBXJUI$SFBUJWJUJFTBOE*OOPWBUJPOT through cooperation of industry, education, research and application, give support to leading talents MJLF4IBOHIBJPSJHJOBMEFTJHOTUVEJPT 4IBOHIBJ"SUTBOE$SBGUT.BTUFST 8$$8PSME)BOEJDSBGUT Network, Arts and Crafts Thousands of Technicians, and discover talents through various contest, DPNQFUJUJPOTBOEFYIJCJUJPOT

2013-2016 REPORT / SHANGHAI 16 63 Budget Plan The budget is 6NJMMJPO3.#POBWFSBHFQFSZFBSJOPSEFSUPBDDPNQMJTIJOJUJBUJWFTJOUIFQMBO 8FXJMMJODSFBTFUIFCVEHFUUP10 million RMB by 2020 for launching Creative Economy and Urban 4VTUBJOBCMF%FWFMPQNFOU IPTUJOHPOFNFFUJOHGPS6$$/mTTVCOFUXPSLBOEPUIFSQSPHSBNTUPCF NBEFJOGPMMPXJOHZFBST

4 6 Communication Plan

Ș1 Enhance contact with UCCN by working with the secretariat closely on the detailed schedule BOEDPOUFOUTPGKPJOUJOJUJBUJWFTCFMBVODIFE

Ș2 Communicate with the coordinator and other cities of Design Subnetwork on the meetings of $JUZPG%FTJHOGPSQBUUFSOT UJNFUBCMF DPOUFOUTBOEFYIJCJUJPOT

Ș3 Establish the work group and mechanism of PPP on supporting and coordinating the plans BCPWFUPQVUGPSXBSEBOEBDUBTTDIFEVMFEBOETUBUFE

2013-2016 REPORT / SHANGHAI 17 APPENDICE 1 APPENDICE 2 STATISTICS OF CREATIVE DESIGN INDUSTRY DISTRIBUTION OF CREATIVE INDUSTRY PARKS

In recent years, the Value Added of Creative Design (BCCS7"$%)LFFQTTUFBEZHSPXUI#ZUIF $VSSFOUMZ 4IBOHIBJIBTJEFOUJÙFEDJUZMFWFMDVMUVSBMBOEDSFBUJWFJOEVTUSZQBSLT PGXIJDIBSF FOEPG 7"$%JODSFBTFECZUPBUUBJOCJMMJPO3.# BDDPVOUJOHGPSPGUIF EFNPOTUSBUJPOQBSLT UPUBM(%1

Figure: Value-Added of Creative Design and its segment industry ( Unit: billion RMB) Figure: Numbers of Creative Industry Parks by district distribution                             

 5 Baoshan 4 12 Hongkou +JBEJOH 2012 2013 2014 2015 2016 9 13 18 12 Putuo Yangpu Industrial Design Architectural Design Fashion Design Software and Computer Service Internet Service Changning +JOHBO Other Related 15 10 Huangpu Pudong 4 13 Qingpu Figure: Value-Added of Creative Design and its segment industry in 2016 (Unit: billion RMB) 5 Xuhui 5 Minhang Songjiang     1 Fengxian 2 +JOTIBO    

   

Industrial Design Software and Computer Service Architectural Design Internet Service Fashion Design Other Related APPENDICE 3 CHRONICLE OF EVENTS 2013

In March, “2013 Senior Seminar for Business Management Leading Talents of Small and Medium-sized On September 3, The award ceremony of the Most Successful Design Competition of 2013 was held in &OUFSQSJTFTo IPTUFECZUIF.JOJTUSZPG*OEVTUSZBOE*OGPSNBUJPO5FDIOPMPHZPG13$ XBTIFMEJO4IBOHIBJ 4IBOHIBJ PVUTUBOEJOHXPSLTXPOBXBSET

In April, the Ministry of Industry and Information Technology of PRC released a list of pilot enterprises of In Septemberˈa series of activities of Youth Creativity Collection was held, which is composed of selection CSBOEDVMUJWBUJPOJOBOEFOUFSQSJTFTJO4IBOHIBJCFDBNFQJMPUFOUFSQSJTFT of Shanghai Youth High-end Creative Talents, carnival of imagination wharf and magic box, Ant Design 'FTUJWBMGPS4IBOHIBJZPVUI %VSJOH"QSJM 4IBOHIBJ'BTIJPO8FFLXBTTUBHFEBU4IBOHIBJ9JOUJBOEJ5BJQJOH-BLF1BSLBOE 4IPX1BSL%FNPOTUSBUFEDPMPSGVMGBTIJPOUSFOETPGBVUVNOBOEXJOUFS On September 5, the Round-table Conference of Shanghai City of Design was held with the theme n*OOPWBUJPOBOE%FWFMPQNFOUPG*OUFSOBUJPOBM$SFBUJWF$JUZ5IJOLT#BOLo *O+VOF UIFNVOJDJQBMHPWFSONFOUQSFTTDPOGFSFODFPGÙDJBMMZSFMFBTFEUIFTUBUJTUJDTPG4IBOHIBJ$VMUVSBM BOE$SFBUJWF*OEVTUSZJO In September, Cultural and Creative Industry Seminar for leading cadres was jointly held by Organizational Department and Party School of the CPC of Shanghai Municipal Committee, Shanghai Cultural and *O+VOF UIF4IBOHIBJNVOJDJQBMDVMUVSBMBOEDSFBUJWFJOEVTUSZDPOGFSFODFXBTIFME5IFNFFUJOH $SFBUJWF*OEVTUSJFT1SPNPUJPO-FBEJOH(SPVQ0GÙDFMFBEJOHDBESFTGSPNUIF-FBEJOH(SPVQ0GÙDFBOE summarized the work of the cultural and creative industry in 2012 and deployed the key work of the cultural EJTUSJDUHPWFSONFOUMFBEFSTQBSUJDJQBUFEJOUIFUSBJOJOH BOEDSFBUJWFJOEVTUSZJO *O4FQUFNCFS +FXFMSZ"SU'BJSXBTIFMEJO:VZVBO3FOBJTTBODF)PUFM *O+VOF UIF4IBOHIBJ*OUFSOBUJPOBM/FX.BUFSJBMT1BWJMJPOQSPKFDUXBTPGÙDJBMMZMBVODI CFDBNFUIFÙSTU domestic comprehensive innovative material application experience pavilion, displaying 300 innovative %VSJOH0DUPCFS 4IBOHIBJ'BTIJPO8FFL44XBTIFME CSBOETGSPNUIFXPSMEQSFTFOUFE NBUFSJBMPGFJHIUDBUFHPSJFT JOOPWBUJPONBUFSJBMBOEPWFSDBTFTPGBQQMJDBUJPO GBTIJPOTIPXT

*O+VMZ $IJOB*OEVTUSJBM%FTJHO"TTPDJBUJPOBOE6/&4$0$SFBUJWF$JUZ( Shanghai)PGÙDFTJHOFE In November, the Ministry of Industry and Information Technology of PRC released “Notice of 2013 national agreement, The project of China Industrial Design Research Institute settled in Shanghai and started JOEVTUSJBMEFTJHODFOUFSMJTUTo4IBOHIBJ+JBIVB6OJUFE$P-5%BOE4IBOHIBJ(VJEF*OEVTUSJBM%FTJHO$P QSPKFDUDPOTUSVDUJPO -5% XFSFFMFDUFEUPCFDPNFUIF/BUJPOBM*OEVTUSJBM%FTJHO$FOUFSPGUIFÙSTUCBUDI

On August 1, The Sales Tax Changing to VAT is expanded, the new tax cuts for small and micro businesses were *O%FDFNCFS 4IBOHIBJBOE+JBOHTIV1SPWJODFPSHBOJ[FEUIFEPDLJOHBDUJWJUJFTPG4IBOHIBJEFTJHO JNQMFNFOUFE#SPBEDBTUJOHBOEUFMFWJTJPOQSPHSBNT ( works) production of broadcasting and distribution services were FOUFSQSJTFTBOE+JBOHTVNBOVGBDUVSJOHFOUFSQSJTFT JODPSQPSBUFEJOUPUIFQJMPUTDPQFPGNPEFSOTFSWJDFTSFGPSN

In August, The Florentine base opened to demonstrate achievements of Shanghai City of Design and EFWFMPQNFOUIJTUPSZPGDSFBUJWFEFTJHOJOEVTUSZPG4IBOHIBJ

In September, Shanghai Exhibition in London Design Festival was held in London with the theme “Home of 4IBOHIBJo)VOESFEQJFDFTGSPNCSBOETBOEFOUFSQSJTFTQBSUJDJQBUFEJOUIFFYIJCJUJPO

%VSJOH4FQUFNCFS 5IF4IBOHIBJ%FTJHO8FFLXBTIFME MBVODIFEUIFEFTJHOPGUIFBOOVBM characters, brands and sites awards, launched the map of Shanghai City of Design, 40 corresponding BDUJWJUJFTXFSFXFMMPSHBOJ[FE

During September 5-15, Shanghai International Interior Design Festival was held in Shanghai with the theme PGn)BCJUBCMF&DPUZQF#FBVUJGVM$IJOBo

On September 13, designer overseas promotion project ” Design by Shanghai” created by Shanghai 'BTIJPO%FTJHOFS"TTPDJBUJPO XBTHSBOEMZIFMEBU3PZBM0QFSB)PVTFJO-POEPO

During September 6-7 , Arts and Crafts Communication Exhibition from Shanghai and Chongqing was held JO4IBOHIBJ"SUTBOE$SBGUT.VTFVN

In September, Global City ( Shanghai) Culture Forum was held with the theme “Creative Design Strategy of Global City” APPENDICE 3 CHRONICLE OF EVENTS 2014

0O+BOVBSZ UIFZFBS"DUJPO1MBOGPS4IBOHIBJ$JUZPG%FTJHO( 2013-2015)XBTPGÙDJBMMZMBVODIFE On September 20, the theme of "dialogue" of the "Shanghai - the city of design exhibition" held in museum PG(SB[ "VTUSJB UIFFYIJCJUJPOJTEJWJEFEJOUPTFDUJPOTPGJOEVTUSJBMEFTJHO VSCBOEFTJHOGBTIJPOEFTJHOFUD On February 5, the "Shanghai Design Going Overseas" project organized a delegation of Shanghai design enterprises and designers to participate in AMBIENTE 2014 in Frankfurt, with the theme "See 0O0DUPCFS 8PSME$JUJFT$VMUVSF'PSVN4IBOHIBJ4ZNQPTJVN POFPGUIFDPSFFWFOUTPG 4IBOHIBJ 4FF'VUVSF 4IBOHIBJ%FTJHO8FFL XBTIFMEJO4IBOHIBJ XJUIUIFUIFNF5SFOE4FUUFST5IF'VUVSFPG'BTIJPOJO 8PSME$JUJFT On March 1, Shanghai Promotion Center for City of Design and Xinmin Evening News jointly published the TQFDJBMFEJUJPOGPS$JUZPG%FTJHO On October 6, the Shanghai Municipal Commission of Economy and Informatization released the '3-year Action Plan for Arts and Crafts Industry of Shanghai ( 2014-2016)m 0O.BSDI 4JOHBQPSF%FTJHO8FFLXBTIFME"TB$JUZPG%FTJHO UIFSFXFSFMFBEJOHÙHVSFTJO Shanghai design industry invited to attend activities and summit, displaying the design capacity and charm On October 11, Shanghai design all the titles of the scene activities - design of all 2014 public service PG4IBOHIBJ platform service type and son platform opening ceremony held at the Shanghai exhibition center main WFOVFGPSUIFDZDMF UIFPWFSBMMEFTJHOPGUIFQVCMJDTFSWJDFQMBUGPSNJO4IBOHIBJGPSUIFGJSTUUJNF On March 14, the State Council released the "Opinions on Promoting Integrated Development of Cultural Creative and Design Services with Related Industries" 0O0DUPCFS %FTJHO4VDDFTT$IJOB4VNNJUPOFPGUIFDPSFFWFOUTPG4IBOHIBJ%FTJHO8FFL XBT IFMEJO4IBOHIBJ"UUIFTVNNJUUIFSFXFSFOFBSMZDSFBUJWFUBMFOUTCVTJOFTTMFBEFST TDIPMBSTBOE 0O.BSDI UIF'MPSFODF#BTFPG4IBOHIBJ'MPSFODF4JOP*UBMJBO%FTJHO&YDIBOHF$FOUFSXBTPGÙDJBMMZ SFTFBSDIFSTBOETFOJPSHPWFSONFOUPGÙDJBMTGSPNEJGGFSFOUJOEVTUSJFT PWFS$IJOFTFBOEGPSFJHONFEJB  MBVODIFE BTXFMMBTDPOTVMTGSPNNBOZDPVOUSJFT JODMVEJOH'JOMBOE /PSXBZ4XFEFO 64" /FUIFSMBOET $BOBEB  6, 4JOHBQPSF 'SBODF "VTUSBMJB $PMPNCJB 4MPWBLJBBOE6LSBJOF On April 9, "2014 Shanghai Cultural and Creative Industries Promotion Conference" was held in the 4IBOHIBJ.VOJDJQBM1FPQMFT(PWFSONFOU On November 3, Shanghai-Florence - Sino-Italian Design Exchange Center held the formal launching DFSFNPOZGPSUIF4IBOHIBJJODVCBUPSBUUIF*OUFSOBUJPOBM&YDIBOHF$FOUFSGPS4IBOHIBJ$JUZPG%FTJHO"U On March 27, the "lt's Shanghai Time" city creative design exhibition was held at UNESCO headquarters in UIFDFSFNPOZUIFSFXFSFMFBEFSTGSPNUIF$IJOFTFBOEMUBMJBOTJEFT JODMVEJOH.S%BSJP/BSEFMMB .BZPS 1BSJT5IFFYIJCJUJPOXBTBOJNQPSUBOUQBSUPG"NB[JOH4IBOHIBJDJUZJNBHFQSPNPUJPOTFSJFTFWFOUT5IF PG'MPSFODF .S4UFGBOP#FMUSBNF $POTVMHFOFSBMPGMUBMZJO4IBOHIBJ .S$IFO:VFIVB %FQVUZ%JSFDUPS exhibition was arranged along the axis of time and depicted "one day of Shanghai design" in art and design HFOFSBMPG4IBOHIBJ$VMUVSBMBOE$SFBUJWF*OEVTUSJFT1SPNPUJPO-FBEJOH(SPVQ0GÙDF%FQVUZ%JSFDUPS MBOHVBHFT XIJDIXBTIJHIMZBQQSFDJBUFECZUIFBVEJFODF of UNESCO Creative City ( Shanghai)1SPNPUJPO0GÙDF BOE.S-BQP5BO[K .BOBHJOH%JSFDUPSPG-"." %FWFMPQNFOUBOE$PPQFSBUJPO"HFODZ On May 8, Shanghai Promotion Center for City of Design and Shanghai Institute of Visual Arts jointly developed BQSBDUJDBMDPVSTF5IFUPQJDPGUIFDPVSTFTJOUFHSBUFEQSPNPUJPOPGUIFCSBOE)J$JUZPG%FTJHO 0O/PWFNCFS UIF$IJOB*OEVTUSJBM%FTJHO*OTUJUVUFXBTPGÙDJBMMZMBVODIFEJO4IBOHIBJ"UUIFPQFOJOH DFSFNPOZXFSFUIFSFMFBEFSTGSPNNJOJTUSJFT 4IBOHIBJHPWFSONFOUBOESFMBUFEEJTUSJDUT JODMVEJOH.S 0O+VMZ 4IBOHIBJ1SPNPUJPO$FOUFSGPS$JUZPG%FTJHOBOE$IJOB#VTJOFTT/FUXPSLKPJOUMZMBVODIFE .JBP8FJ .JOJTUFSPG*OEVTUSZBOE*OGPSNBUJPO5FDIOPMPHZPG$IJOB .S;IV)POHSFO $IJFG&OHJOFFSPG $IJOBTÙSTUPSJHJOBMMBSHFTDBMFDSPXEGVOEJOH57QSPHSBNGPSEFTJHO5IF.BLFST UIF.JOJTUSZPG*OEVTUSZBOE*OGPSNBUJPO5FDIOPMPHZ .S:BOH9JPOH .BZPSPG4IBOHIBJ .S;IV5BP  0O+VMZ 4IBOHIBJ1SPNPUJPO$FOUFSGPS$JUZPG%FTJHOBOE'"4)&/(PSHKPJOUMZIPTUFEUIF4FSJFT $IBJSNBOPG$IJOB*OEVTUSJBM%FTJHO"TTPDJBUJPO .S;IPV:VQFOH $IBJSNBOPG4IBOHIBJ4FSWJDFT 'PSVNPG*OUFSOBUJPOBM$SFBUJWF$JUJFT5IJOL5BOLXJUIUIFUPQJDPG#JH%BUBBOE1SPEVDUJWJUZ 'FEFSBUJPO .S;IVHF:VKJF(PWFSOPSPG4IBOHIBJ:BOHQV%JTUSJDU

0O4FQUFNCFS UIF-POEPO'BTIJPO8FFLGPSTQSJOHBOETVNNFSDBNFUPUIFDMPTJOH BUXIJDI On November 4, the "Interaction Design for the Design of Services" Forum of the 16th China International $IJOFTFEFTJHOFSTNBEFBDPMMFDUJWFBQQFBSBODF5IFQBSUJDJQBUJPOPGUIJTHSBOEJOUFSOBUJPOBMHBUIFSJOHPG *OEVTUSZ'BJSXBTIFMETVDDFTTGVMMZBUUIFJOUFSOBUJPOBMDPOGFSFODFIBMMPG4IBOHIBJ4DJFODF)BMM fashion was carried out by the Shanghai Designers Overseas Promotion Program, which is a side event at During November 11-12, the first Shanghai Fashion Home Furnishing Supplies Exhibition was held 4IBOHIBJ%FTJHO8FFL%FTJHOCZ4IBOHIBJ CZ4IBOHIBJ'BTIJPO%FTJHOFST"TTPDJBUJPO in the National Exhibition and Convention Center ( Shanghai)4IBOHIBJ1SPNPUJPO$FOUFSGPS$JUZPG 0O4FQUFNCFS .S-JV+JBO %FQVUZ%JSFDUPS(FOFSBMPG4IBOHIBJ.VOJDJQBM$PNNJTTJPOPG&DPOPNZ Design participated in the event to display the achievements of Shanghai's development as a city and Informatization, Ied a delegation of more than 30 shanghai designers to attend the London Design PGEFTJHO 'FTUJWBM%VSJOHUIFGFTUJWBM 4IBOHIBJ1SPNPUJPO$FOUFSGPS$JUZPG%FTJHOTJHOFE.06XJUI.FEJB UIF On November 26, the "Business Model and New Design Thinking" Forum, one of the series events of IPTUPG%FTJHO-POEPO"DDPSEJOHUPUIF.06 B$IJOFTFWFSTJPOPG%FTJHO-POEPO%FTJHO 4IBOHIBJ%FTJHO8FFL XBTIFME 4IBOHIBJXPVMECFIFMEJO4IBOHIBJFWFSZTQSJOHTJODF5IFUXPQBSUJFTQSPNJTFEUPDPOEVDU intensive cooperation and exchange on creative design exhibitions and events, encourage the in-depth In December, Yang Design Museum won “Design of the Year” in UK integration between the design enterprises and designers in Shanghai and Europe, and jointly promote the EFWFMPQNFOUPGDSFBUJWFEFTJHOJOEVTUSZ APPENDICE 3 CHRONICLE OF EVENTS 2015

*O+BOVBSZ 4IBOHIBJ.VOJDJQBM1FPQMFT(PWFSONFOUSFMFBTFEn*NQMFNFOUBUJPO0QJOJPOTPG4IBOHIBJ *O4FQUFNCFS 4IBOHIBJ%FTJHO8FFLXBTIFMEJO4IBOHIBJXJUIUIFUIFNF(SBOE%FTJHO/FX Municipal Government on Implementing ‘Several Opinions of the State Council on Promoting the Integration /PSNBM5IJTZFBS4IBOHIBJ%FTJHO8FFLIJHIMJHIUFEUIFJOOPWBUJWFQSBDUJDFTBOEBDIJFWFNFOUTPGJOUFS %FWFMPQNFOUPG$VMUVSF$SFBUJWJUZBOE%FTJHO4FSWJDFTXJUI3FMBUFE*OEVTUSJFTmo EJTDJQMJOBSZEFTJHO

0O"QSJM .S.B+JOH %FQVUZ%JSFDUPS(FOFSBMPG4IBOHIBJ.VOJDJQBM$PNNJTTJPOPG&DPOPNZBOE On September 26, the "Creative 100" project was officially launched for the first time, with three Informatization, led a delegation together with Shanghai Promotion Center for City of Design and visited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n November 3, the 17th China International Industry Fair - Forum: "Design Innovation, Future of Making On April 10, a salon on the topic of "One Belt One Road" policy and developing Shanghai as a City of Things" was held in National Exhibition and Convention Center ( Shanghai) %FTJHOXBTIFMETVDDFTTGVMMZJO4IBOHIBJ During November 25-28, Shanghai Promotion Center for City of Design and Messe Frankfurt jointly On April 23, Tongji University and Aalto University signed the MOU to build the International College organized the "ON DESIGN Shanghai' project in Tokyo Big Sight, the international convention center of Design and Innovation in Tongji University, so as to cultivate leading talents with sustainable design and PG5PLZP JOOPWBUJPODBQBDJUZGPSUIFFDPOPNJDBOEJOEVTUSJBMUSBOTGPSNBUJPOGPS4IBOHIBJBOE$IJOB On December 1, China State Shipbuilding Corporation hosted the Intelligent Ship Development Forum ˂ On May 26, representatives from 69 UNESCO creative cities around the world gathered in the city of Intelligent Model Ship l-DOLPHIN Release Conference during the 18th Marin-tech China in Shanghai, which ,BOB[BXBJO+BQBOUPBUUFOEUIFBOOVBMNFFUJOHPG6/&4$0$SFBUJWF$JUJFT/FUXPSL NBSLFEUIBUUIFÙSTUUSVMZJOUFMMJHFOUTIJQJOUIFXPSMEXBTCFJOHDPOTUSVDUFECZ$IJOB

0O.BZ UIF%VUDI%FTJHO8FFLBOEJUTTFSJFTBDUJWJUJFTXBTMBVODIFECZUIF$POTVMBUF(FOFSBMPGUIF On December 11, The 2015 China Top 10 Industrial Design Award held the award ceremony in ,JOHEPNPGUIF/FUIFSMBOETJO4IBOHIBJBOETVQQPSUFECZ4IBOHIBJ1SPNPUJPO$FOUFSGPS$JUZPG%FTJHO 4IFO[IFO FOUFSQSJTFTBOETDIPPMTGSPN4IBOHIBJXPOUIFIPOPS4IBOHIBJ$VTUPNFS4FSWJDF The event has made a full-scope demonstration of the modern design aesthetics in the Netherlands to $PNQBOZPG$PNNFSDJBM"JSDSBGU$PSQPSBUJPOPG$IJOBXPOUIFUJUMFPG5PQ*OOPWBUJWF&OUFSQSJTFT 4IBOHIBJDJUJ[FOT 4IBOHIBJ*4"36TFS*OUFSGBDF%FTJHO$PNQBOZ (,4IBOHIBJ%FTJHO*ODBOE4IBOHIBJ9JEFB*OEVTUSZ 1SPEVDU4UZMJOH%FTJHO$PNQBOZXPOUIFUJUMFPG5PQ%FTJHO$PNQBOJFT9JB+VO 1SFTJEFOUPG During May 12-17, UNNESCO Creative City ( Shanghai) Promotion Office hosted the series activities %FUBP(SPVQ )F9JOIBP 'PVOEFSPG30*$VMUVSBM.FEJB BOE)VBOH8FJ 1SFTJEFOUPG4IBOHIBJ$#J "2015 New York -Shanghai Creative Design Dialogue" with the theme "Design, Source of Business Vitality" during $IJOB#SJEHF$POTVMUJOH XPOUIFUJUMFPG5PQVUTUBOEJOH1SPNPUFST1SPG8V(VPYJOGSPN$PMMFHF UIF/FX:PSL%FTJHO8FFLUPHFUIFSXJUIUIF)FBSTU$PSQPSBUJPOPG64" 1BSTPOT5IF/FX4DIPPMGPS%FTJHO PG%FTJHOBOE*OOPWBUJPOPG5POHKJ6OJWFSTJUZSFDFJWFEUIFUJUMFPG5PQ&EVDBUJPOJTUT of USA, New York Design Center and the Organizing Committee of International Contemporary Furniture Fair (ICFF) 0O%FDFNCFS 4IBOHIBJ-BVODI%FTJHO*ODXBTHSBOUFEBTUIFOBUJPOBMJOEVTUSJBMEFTJHODFOUFSCZUIF 0O+VOF UIF'PSVN$SFBUJWF/FX&DPOPNZ4IBOHIBJ%FTJHOVOEFSUIF0OF#FMU0OF3PBE .JOJTUSZPG*OEVTUSZBOE*OGPSNBUJPO5FDIOPMPHZPG13$ 0QQPSUVOJUZXBTIFMEJOUIF'MPSFODF#BTFPG4IBOHIBJ'*PSFODF4JOP*UBMJBO%FTJHO&YDIBOHF$FOUFS

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*O"VHVTU UIF$SPTT4USBJU$VMUVSBMBOE$SFBUJWF$FOUFSXBTFTUBCMJTIFEJO4IBOHIBJ5IJT$FOUFSJT launched jointly by UNESCO Creative City ( Shanghai) 1SPNPUJPO0GÙDF 5BJQFJ$SFBUJWF$JUZ1SPNPUJPO 0GÙDFBOE4IBOHIBJ9JBOHZBOH1VCMJD8FMGBSF'PVOEBUJPO XJUIUIFPCKFDUJWFTUPDPNQMFNFOUUIFDSFBUJWF EFTJHOJOEVTUSZCFUXFFO4IBOHIBJBOE5BJQFJ BOEUPTUSFOHUIFOUIFDPPQFSBUJPOBOEFYDIBOHFTPGDVMUVSF DSFBUJWJUZBOEUBMFOUTCFUXFFOUIFUXPDJUJFT APPENDICE 3 CHRONICLE OF EVENTS 2016

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