Our world class solutions for world class racing siemens.com/answers Siemens and Infiniti Red Bull Racing

Technology is the key to success in modern relationship which has only blossomed day motorsports and cutting-edge since, putting both parties on the inside innovations are fundamental to prevail in track to success in their respective fields. the world of Formula One. In fact, Grand Prix racing is one of the most “time-critical” After each Formula One race, businesses in the world with on-track Infiniti Red Bull Racing team management success dependent upon a complex and must decide which vehicle alterations reliable development process subject to represent the optimal response to the daily if not hourly deadlines. It is for no lessons learned in the previous race. The other reason but high performance and time span to implement these changes commitment that the Infiniti Red Bull Racing can be as short as one week. Team and Sebastian Vettel not only emerged as World Champions in both the constructors Infiniti Red Bull Racing develops and as well as drivers ranking in 2010 but manufactures its championship winning also defended those titles with impressive car at their UK headquarters in Milton manner from 2011 through 2013. Keynes relying on a broad selection of Siemens’ technologies. Since the founding of Infiniti Red Bull Racing in 2004, the alignment of the team‘s needs and Siemens industry leading capabilities has defined a mutually beneficial partnership. Siemens was introduced as an Innovation Partner from the beginning, a long standing “Through our relationship with Siemens we’ve come to rely on their critical tools to generate creative design solutions, thus ensuring that we field the best grand prix cars we possibly can. In no small part Siemens has been a key contributor to our success in recent years, and the eight world championships we have achieved.”

Christian Horner, Infiniti Red Bull Racing, Team Principal

The digital backbone

Siemens PLM Software has long been Siemens PLM Software provides Infiniti Infiniti Red Bull Racing also represents an In light of current sustainability trends, a world-leading provider of product Red Bull Racing with its unrivalled NX™ ideal partner for Siemens PLM Software. Siemens PLM Software also understands lifecycle management (PLM) software. digital product design and manufacturing Continuously pushing the software’s its engagement in Formula One as a We help thousands of companies make tools. Our Teamcenter® software forms limits in an effort to improve on-track source of innovation throughout its great products by optimizing their the digital backbone allowing the entire performance, the team consistently business with invaluable synergies to lifecycle processes, from planning and engineering team to design, develop, and drives its products to the highest level of other business activities. Siemens PLM development through manufacturing manufacture simultaneously in the virtual innovation. The cooperation, in turn, Software is proud that as a result of and support. world. Excellent technical and business serves as a unique showcase of Siemens its work, Infiniti Red Bull Racing has support is provided by the Siemens PLM PLM Software to customers and supplies significantly reduced physical prototyping With the help of these solutions, professional services team, becoming an invaluable data and metrics for the and limited material waste. Meanwhile Infiniti Red Bull Racing is an incredible integral part of the Infiniti Red Bull Racing development of future products and designers regained a substantial amount success story, producing four consecutive Team. solutions for other industries. of their time with the tedious and seasons for the record books from 2010 repetitive portions of the design process through 2013. being eliminated. “A benefit of the partnership that we have with Siemens PLM is that they offer us high levels of support, coupled with the product quality that we know and expect.”

Alan Peasland, Infiniti Red Bull Racing, Head of Technical Partnerships

High Definition PLM – Smarter decisions, We’ve built an immersive decision-making Innovate more – Rapid innovation is Go global – By using PLM to establish a better products. environment in which people don’t search facilitated by providing a virtual highly secure, real-time digital environment, for information; the information finds them. environment that results in the delivery the team can unite individuals in a Every great race car is the product of great And they don’t interpret information; of more competitive race cars. distributed organization and maximize decisions – not just the big milestones, it comes in a context they readily the advantages of a global platform. but the thousands of decisions that lead understand. Move faster – Management tools help up to them. Anyone can make the decision manage performance against goals and To establish an effective digital backbone, that makes the difference for the car. By delivering intelligently integrated compress time-to-market throughout the the information technology strategy It could be the design engineer, the product and process information at course of the Formula One season. must be built on a coherent data structure machinist, the stress analyst or the exactly the right time, in the right that enables real-time, virtual collaboration aerodynamicist. context, and with the right level of detail, Be compliant – Non-compliant components and data sharing. Siemens PLM software HD-PLM helps the team achieve a new and conditions are avoided by addressing unites the work of functionally or The Siemens vision of “High Definition level of productivity, make smarter regulation and race requirements. geographically separated teams in a PLM” is to give everyone involved in decisions and deliver great race cars. single shared environment to ensure making the Infiniti Red Bull Racing cars Get optimized – Re-use of intellectual efficient communication and reliable a clearer view of the information they capital translates into faster response times exchange of product and process need to make optimal product decisions. to change, as well as improved quality. information. Bill-of-Materials Management Lifecycle Visualisation

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Engineering Process Management Manufacturing Process Management Industrial & Mechanical Design We never let a customer fail

To compete successfully in the fast-paced requirements and regulations. The model The success depends on designing and The fully integrated Siemens PLM solutions motorsport environment, Infiniti Red Bull proceeds to outline structure where the building a powerful car for the first race, provide an integrated design-through- Racing must be able to modify its vehicle Infiniti Red Bull Racing design team has and then continuing to develop it to manufacturing environment to set the design rapidly, make or acquire the new work-stations running the fully integrated perform even better through a series stage for a highly competitive Infiniti parts quickly and still have time to test and CAD/CAM/CAE suite, NX to develop of engineering upgrades for each race Red Bull Racing. refine developments prior to each race. geometric part models for the entire during the season. In fact, Infiniti Red Bull vehicle. This is all managed within the Racing manages to push through 30,000 From the early stages during the off-season, digital lifecycle management and design changes throughout the season. the team’s cars are developed entirely in visualization capabilities of Teamcenter. Siemens software, based on functional Holding it all together – Teamcenter From concept ideation to manufacturing – NX Teamcenter enables Infiniti Red Bull Racing Teamcenter maximizes the power of to engage all parts of their business in the product and process knowledge to drive NX is used to design the car and create of the changes with the team’s senior introduction of successful new race cars. productivity and innovation. All this the machine tool cutter paths for technical management. Digital data drives Integrated idea capture and management, work behind the scenes is done for a manufacturing parts on the milling and in-house manufacturing machines to real-time engineering collaboration and variety of reasons; Safety, Reliability, turning machines. It transforms the entire produce new and redesigned parts. Outside project management tools are combined Speed of Assembly but ultimately to product development process by enabling part suppliers also work from digital data. with industry-leading product design and achieve faster times on track. Infiniti Red Bull Racing to reduce physical The modelling capabilities of NX ensure development solutions in a single shared prototyping, improve quality, shorten that defined geometric relationships, source of product and process knowledge. cycle time and deliver more innovative such as those required by regulations, Teamcenter not only manages the complete products. Design engineers reference are maintained as design modifications product definition and revisions as the car each other’s areas of responsibility as are considered. is developed, but also manages the process they create the digital car, using the PLM of introduction of the changes. system to control access and manage NX is the industry’s only unified solution geometric and non-geometric data. that addresses every aspect of product development from concept ideation to During the racing season, as modifications manufacturing. to the car are ordered, designers revise the digital model and review a 3D image Creating an efficient, environmental balance with Siemens Building Technologies

Infiniti Red Bull Racing knows a thing or two about optimising efficiency and maximising performance. Luckily so does Siemens. So when it came to upgrading Infiniti Red Bull Racing’s UK headquarters, a partnership with Siemens was the natural choice.

In such a highly competitive environment, creating the right environment for productivity is essential. And in today’s world, where resources are scarce, minimising the environmental impact of business activities is not an option, it is a necessity.

To help increase that competitive edge and balance ecology with economy, Siemens has installed a comprehensive selection of the latest building technologies products and solutions in the team’s Milton Keynes flagship site.

This upgrade programme combined the practical day to day operational needs of Infiniti Red Bull Racing with innovative products and solutions designed to create the highest levels of sustainability, energy efficiency, safety and comfort. For more information about our partnership with Infiniti Red Bull Racing or our products and services portfolio, please contact:

Siemens plc Sir William Siemens Square Frimley Camberley Surrey GU16 8QD www.siemens.co.uk/redbullracing [email protected]

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