BAB 2 DATA DAN ANALISA 2.1 Data Produk 2.1.1 Buku Cerita

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BAB 2 DATA DAN ANALISA 2.1 Data Produk 2.1.1 Buku Cerita 1 BAB 2 DATA DAN ANALISA 2.1 Data Produk 2.1.1 Buku Cerita Nusantara Indonesia Cerita nusantara dikenal dengan istilah legenda. Menurut Buku Sari Kata Bahasa Indonesia, Legenda adalah cerita rakyat jaman dahulu berkaitan dengan peristiwa dan asal-usul terjadinya suatu tempat. (Sumber: Jatmikoningtyas, Yuniati . (2009). Sarikata Bahasa Indonesia . Surabaya: Sinar Terang.) Cerita nusantara juga termasuk cerita tradisional. Cerita tradisional merupakan cerita yang disampaikan secara turun temurun. Suatu cerita tradisional dapat disebarkan secara luas ke berbagai tempat. Kemudian, cerita itu disesuaikan dengan kondisi daerah setempat. Cerita nusantara yang di ambil di sini adalah cerita tentang Jaka Tarub dan Tujuh Bidadari dimana cerita ini memiliki pesan moral dari mengintip, mencuri dan berbohong: “Janji adalah utang, kita tidak boleh mengingkari janji” dan “Jangan mengambil hak milik orang lain”. Para seniman luar negeri rajin menggarap cerita rakyat negeri mereka di berbagai media, komik termasuk salah satu media yang paling sering memunculkan tokoh-tokoh dan kisah cerita rakyat mereka. Beberapa contoh cerita rakyat luar negeri yang banyak muncul di komik adalah Rubah Berekor Sembilan ( Kumiho ) dari legenda Korea, muncul di komik Korea berjudul “Reborn Kumiho”. Cerita rakyat populer di Jepang, yang sering disajikan dalam bentuk komik adalah Kitsune dalam komik “Naruto”, Kuchisake Onna atau hantu wanita bermulut sobek dalam komik “Kuchisake Onna Densetsu” dan Momotaro dalam komik “Momotaro” oleh Seitaro Kitayama. Di negeri Barat pun, cerita rakyat seperti Hansel and Gretel dan Jack the Giant Killer banyak muncul di berbagai media, termasuk komik. Gambar 8 Reborn Kumiho Gambar 9 Naruto Sumber: hotaruizzy.blogspot.com Sumber: 4hdwallpaper.com 2 Gambar 10 Momotaro Gambar 11 Kuchisake Onna Densetsu Sumber: animepe.galeon.com Sumber: shs.scans.wordpress.com Gambar 12 Gambar 13 Jack the Giant Slayer Jack the Giant Killer Sumber: en.wikipedia.org/wiki/ Sumber: kidzcoolit.com Jack_the_Giant_Slayer Judul Adaptasi Tahun Keterangan Hansel und Gretel 1893 Dalam bentuk O pera , oleh director Engelbert Humperdinck Looney Tunes : Bewitched 1954 Suara Hansel oleh Mel Blanc Bunny dan Gretel oleh Bea Benederet Hansel and Gretel ft. Hugh 1987 Pertama kalinya muncul di film Pollard and Nicola Stapleton Hansel and Gretel Sesame Street with Hansel - Season 36 dan 37 (1812) oleh Brothers Grimm Hoodwinked Too! Hood 2011 Film Animasi vs.Evil, Hansel and Gretel Hansel & Gretel, a 2013 2013 Oleh director Anthony Ferrante direct to DVD mockbuster (The Asylum) Hansel & Gretel Warrior s 2013 Didistribusikan oleh Lionsgate, of Witchcraft director David DeCoteau Hansel & Gretel Get 2013 Horror -Comedy oleh produser Baked Mark Morgan 3 Hansel & Gretel: Witch 2013 Horror -Action -Fantasy oleh Hunter director Tommy Wirkola Tabel 2 Adaptasi Cerita Hansel and Gretel Sumber: http://wikipedia.org/ Gambar 14 Gambar 15 Gambar 16 Hansel and Gretel (1) Hansel and Gretel (2) Hansel and Gretel (3) Sumber: justshutterupandblog.com Sumber: storytimeforme.com Sumber: Hollywood.com Gambar 17 Gambar 18 Hansel and Gretel (4) Hansel and Gretel: WITCH HUNTER Sumber: traileraddict.com/poster Sumber: imdb.com/title/tt1428538 Istimewanya, beberapa cerita rakyat dari luar negeri yang disebutkan diatas saat ini mengalami pemodifikasian kearah yang lebih modern , misalnya film bioskop yang baru-baru ini, Hansel and Gretel : Witch Hunters dan Jack the Giant Slayer . Dengan berbagai usaha dan cara, para seniman di luar negeri seolah berusaha mengawetkan cerita rakyat mereka. 4 2.1.2 Cerita Nusantara Indonesia : Jaka Tarub dan Tujuh Bidadari Jaka Tarub adalah seorang pemuda gagah yang memiliki kesaktian. Ia sering keluar masuk hutan untuk berburu maupun menimba ilmu, sampai akhirnya ia menemukan sebuah danau yang sangat indah di tengah hutan, beserta 7 bidadari sedang mandi dan bercanda ria. Ia mencuri salah satu selendang bidadari yang sedang mandi. Kemudian 6 bidadari pulang ke langit selesai mandi, namun seorang bidadari tidak bisa kembali ke langit dan kemudian menangis tersedu-sedu. “Bila ada yang menemukan pakaian dan kainku, bila laki-laki akan kujadikan suami dan bila perempuan akan kujadikan saudara,” sumpah sang bidadari. Jaka Tarub kemudian menampakkan dirinya dan menghibur sang bidadari. Ia memberikan selembar kain untuk dipakai bidadari itu, namun tetap menyembunyikan pakaiannya supaya ia tak bisa terbang ke khayangan meninggalkannya. Sang bidadari kemudian menikah dengan Jaka Tarub. Nawang Wulan nama bidadari itu, sejak menikah dengannya Jaka Tarub hidup berkecukupan. Panennya melimpah dan lumbung selalu dipenuhi oleh padi tanpa pernah berkekurangan. Mereka pun dikaruniai seorang anak dan hidup berbahagia. Setiap hari ia dan keluarganya selalu makan nasi, namun lumbung selalu tidak pernah berkurang seolah tak ada padi yang dipakai untuk mereka makan. Suatu hari Nawang Wulan hendak pergi ke sungai. Ia berpesan pada suaminya supaya menjaga api tungku di dapur, namun melarangnya untuk membuka tutup periuk. Jaka Tarub melakukan pesan istrinya, namun rasa penasaran yang sudah dipendamnya sejak lama akhirnya membuatnya melanggar larangan yang sudah dipesankan. Ketika Nawang Wulan pulang dan membuka tutup periuk, hanya ada sebutir beras di dalamnya. Marahlah Nawang Wulan karena suaminya telah melanggar larangannya, dan sejak saat itu ia harus memasak nasi seperti manusia biasa. Ia harus bersusah payah menumbuk padi banyak- banyak menjadi beras sebelum kemudian menanaknya menjadi nasi. Akibatnya karena dipakai terus menerus, lama kelamaan persediaan padi di lumbung Jaka Tarub semakin menyusut. Ketika suatu hari Nawang Wulan kembali mengambil padi untuk ditumbuk, dilihatnya seonggok kain yang tersembul di balik tumpukan padi. Ketika ditarik dan diperhatikan, teringatlah Nawang Wulan kalau itu adalah pakaian bidadarinya. “Rupanya selama ini Jaka Tarub yang menyembunyikan pakaianku,” pikirnya. Nawang Wulan kemudian mengenakan pakaian bidadarinya dan mengambil kainnya. Ia lalu menemui Jaka Tarub untuk berpamitan dan memintanya merawat anak mereka baik-baik. Jaka Tarub memohon dengan sangat agar istrinya tidak meninggalkannya, namun sudah takdir Nawang Wulan untuk kembali ke khayangan dan berpisah dengannya. “Kenanglah aku ketika melihat bulan. Aku akan menghiburmu dari atas sana,” kata Nawang Wulan. Ia pun kemudian terbang ke langit menuju khayangan, meninggalkan Jaka Tarub yang menangis dalam penyesalan. 5 2.2 Data Kompetitor 2.2.1 Kompetitor Langsung : Komik Impor Peran komik impor tentunya berpengaruh dalam menggeser cerita rakyat Indonesia. Dengan sistem grafis yang lebih mudah dicerna, lebih banyak visual untuk mempermudah alur bagi para pembaca, tentunya dapat membuat anak-anak maupun orang dewasa tertarik dengan manga. Banyak alasan mereka menyukai komik impor baik dari gaya ilustrasi hingga konten atau cerita. Beberapa komik-komik impor yang mendominasi di pasaran komik Indonesia adalah komik Jepang, Korea dan Cina ( contoh : karya Tony Wong ). Berbeda dengan komik Amerika, yang memilik gaya ilustrasi dengan teknik yang jauh lebih rumit daripada komik – komik Asia. Jawaban kedua adalah konten. Isi cerita komik Amerika begitu berat, malah terkadang memiliki unsur politik dan masalah sosial yang sulit dicerna. Gambar 19 Gambar 20 Long Hu Men Tony Wong Sumber: micowendy.com Sumber: comicbitsonline.com 2.2.2 Kompetitor Tidak Langsung : Disney Buku-buku yang mengangkat dongeng Disney sudah lama merebak di Indonesia, sejak tahun 90’an sampai sekarang terus berkembang mengikuti perkembangan jaman dari segi visual serta konten sehingga tidak mengherankan sampai sekarang seri dongeng-dongeng fiksi Disney popularitasnya masih berada jauh dibanding dongeng atau cerita rakyat Indonesia. Hingga saat anak-anak ditanya tentang dongeng, yang ada di pikiran mereka pastinya lebih banyak dongeng-dongeng Disney daripada cerita nusantara. Contoh : Rapunzel, Snow White, Cinderella , dsb. 6 Gambar 21 Tokoh-tokoh di Disney . Sumber: thewaltdisneycompany.com/about-disney Waktu Perkembangan Awal dari dikenalnya The Disney Brothers Studio. 16 Oktober 1923 Walt menyetujui kontrak dengan M.J. Winkler untuk memproduksi serial dari Alice Comedies. Munculnya Steambo at Willie di Colony Theatre , New York. 18 November 1928 Hari pertama munculnya kartun Mickey Mouse dan Minnie Mouse. 13 Januari 1930 Debut komik strip Mickey Mouse. 09 Juni 1934 The Wise Little Hen , penampilan pertama Donuld Duck. 23 Februari 1935 The Band Concert , kartun Mickey Mouse berwarna yang pertama. 21 Desember 1937 Film animasi panjang pertama, Snow White and the Seven Dwarfs. 1 Oktober 1949 Terbentuknya Walt Disney Music Company 5 Februari 1953 Peterpan , dari karakter yang diciptakan Scottish playwright J.M. Barrie. 3 Oktober 1955 Debut Mickey Mouse Club di televisi. 17 Juli 1955 Disneyland , taman Disney pertama di Anaheim, California. 25 Desember 1969 Disney on Parade , menari dengan kostum Disney , debut di Chicago. 15 April 1983 Tokyo Disneyland , taman bermain Internasional pertama di Jepang. 18 April 1983 The Disney Channel mulai menyiarkan program selama 18 jam. 28 Maret 1987 Disney Store pertama dibuka di Glendale, California. 5 Mei 1987 Uang dolar Disney pertama dijual di Disneyland. 18 April 1994 Beauty and the Beast, Disney Broadway Show pertama di New York . 15 Juni 1994 The Lion King memasuki Los Angeles dan New York. 24 Oktober 2001 Fox Family Channel menjadi ABC Family . 16 Maret 2002 Taman bermain Walt Disney Studios dibuka di Prancis. 15 Mei 2004 The Muppets dan Bear in the Big Blue House. 12 September 2005
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