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PAGE 1 of 12 TURN UP THE HEAT

HOT & SPICY FLAVOUR RANGE FOR SAUCES FROM NUTRICOL

SOURCE: PAUL ANDRESS, NUTRICOL LTD FOR MORE INFO CALL +44 (0) 7771 630 486 OR +44 (0) 1787 478 855 JUL 2015

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80% OF CONSUMERS ENJOY HOT AND SPICY FOODS

THE FREQUENCY OF CONSUMPTION AND HEAT LEVELS OF HOT AND SPICY FOODS CONTINUES TO RISE.

While choosing restaurants for hot Jalapeno, cayenne and chipotle and spicy options still ranks high, 6 were among the preferred pepper out of 10 consumers now prepare sources; habanero, and hot and spicy meals when dining in peri peri peppers have also risen in popularity in Europe as evidenced by the rise of new product developments with these peppers in packaged foods (Innova Market Insights 2015) FOR MORE INFO CALL +44 (0) 7771 630 486 OR +44 (0) 1787 478 855 JUL 2015

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VARIETY IS THE SPICE The

OF LIFE EXTREMELY HOT HOT AND SPICY FLAVOUR TRENDS (Naga), 850,000 - 10+ Trinidad Moruga, 2,100,000 Scopion

350,000 - 10 Red Savina, Habanero, THERE IS NOT ONLY A CONTINUED, 855,000 Indian Tezpur STRONG CONSUMER DEMAND TO INCLUDE HOT AND SPICY FOODS 100,000 - Habanero, 350,000 9 AS SOME PART OF THEIR MENU PLAN, BUT A DESIRE TO EXPERIENCE VERY HOT 50,000 - 8 Santaka, HEAT LEVELS IN A VARIETY OF 100,000 Chiltecpin, Thai NEW WAYS.

30,000 - 7 Aji, Cayenne, 50,000 Tabasco, Piquin There is not only a continued, strong consumer demand to include hot and spicy foods as some part of their menu plan, but a desire to 30,000 - 6 Chile De Arbol 50,000 experience heat levels in a variety of new ways. HOT – The intensity of hot sauces and condiments keeps moving up, based on the evolution of 5,000 - 15,000 5 Yellow Wax, Serrano chili heat and the heat spectrum

– Next to Tabasco and sriracha, more exotic Jalapeno, Mirasol, 2,500 - 5,000 peppers come into the spotlight for sauces, 4 Chipotle, Poblano and condiments, e.g. peppers, roasted Hatch peppers or Thai fingershots MILD

– Innova data shows that the fastest growing 1,500 - 2,500 3 Sandia, Cascable chili peppers in EU new product launches are poblano chili, Peri Peri, habanero, espelette, chipotle and jalapeno peppers Ancho, , 1,000 - 1,500 2 Espanola, Anaheim NO HEAT Mexi-Bells, Cherry, 100 - 1,000 1 New Mexica, New , Anaheim, Big Jim

Sweet Bells, Sweet 0 - 100 0 Banana, Pimento FOR MORE INFO CALL +44 (0) 7771 630 486 OR +44 (0) 1787 478 855 JUL 2015

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“SRIRACHA MANIA“

Sriracha (a South East Asian hot chilli sauce) has become the “it” ingredient among spicy menu items and products such as sauces, dips and snacks. The craze over Sriracha reached new heights, when fans of the were in a panic because the supply of Sriracha was limited due to food safety regulations.

Sriracha Flavoured Popcorn & Chips (Popcorn Indiana; Kettle Brand; Lay’s)

UV Sriracha Vodka (Phillips Distilling Company) Original Sriracha Varieties (Flying Goose Brand) FOR MORE INFO CALL +44 (0) 7771 630 486 OR +44 (0) 1787 478 855 JUL 2015

PAGE 5 of 12 Market Data – Top Flavours 2010-2015 SOURCE: MINTEL GNPD 7

New Product Developments for Pepper hot Sauces & Condiments

1 4 8

Chili Piri-Piri

2 5 9

Curry Jalapeno Horseradish

3 6 10

Habanero Mustard Chipotle

Top Countries Market Data – Top Countries 2010-2015 Europe: UK, Germany, NEW PRODUCT DEVELOPMENTS FOR HOT SAUCES & CONDIMENTS France, Poland

11.5% 10.5%

8.6% 8.2% 6.9%

5.2% 4.8% 3.6% 3.6% 3.3% 3.1% 2.7% 1.9% 1.7% 1.6% 1.6% 1.6% 1.6% 1.1% 1.1%

UK USA India Italy China Spain Japan MexicoFrance Poland Finland AutraliaThailand Sweden Germany Canada Vietnam South Korea South Africa Netherlands FOR MORE INFO CALL +44 (0) 7771 630 486 OR +44 (0) 1787 478 855 JUL 2015

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MARKET INSIGHT

GLOBAL PLAYERS

2 Market Leaders in Hot Sauces: The TABASCO® Family of Flavors® includes Heinz & TABASCO® seven unique and distinct flavours – with all the varieties of deliciousness from mild to wild. The new Heinz Ketchup blended with Sriracha Tabasco, USA. flavour combines the classic taste of its ketchup with the added kick from spicy chile pepper and garlic flavours – also available: a new line of chili sauces from slightly spicy to extra hot. Heinz, global.

Considered putting this in the Sriracha page as requested but it would leave this page quite bear. FOR MORE INFO CALL +44 (0) 7771 630 486 OR +44 (0) 1787 478 855 JUL 2015

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MARKET INSIGHT

HOT & SPICY VARIETIES

Great as a dipping sauce, a marinade, Frank’s RedHot is said to be the only hot sauce a cooking ingredient or as a delicious table with a perfect blend of flavour and heat. sauce, Encona offers a range of 12 The range consists of varieties such as Indian delicious sauces. style Rajili, Buffalo Wings, Xtra Hot, Sweet Chili, Chili & Lime and Sriracha. Reckitt Benckiser, USA. In addition to Caribbean favourites, consumers can now enjoy a variety of flavours from across the globe such as Indian Sweet Mango Chilli, Thai Chilli and Garlic, African Peri Peri, Texan Chilli BBQ and Louisiana Cajun Hot Sauce. Encona, UK.

Hot Sauce extensions... It’s important to get the message across of an idea to add an extension product to their current hot sauce, like Franks Heinz, Encona clearly do. Most sauce customers will have a hot sauce, which will be selling well (AAK Foods v hot chilli sauce is their best seller). FOR MORE INFO CALL +44 (0) 7771 630 486 OR +44 (0) 1787 478 855 JUL 2015

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MENU INSIGHT

*SOURCE: MINTEL’S BURGER AND CHICKEN RESTAURANTS – UK, AUGUST 2013

Spicy flavours and seasonings have been a key menu trend across the 2014/15 period with huge growth opportunities for the upcoming years... >> Customising the heat intensity: 54% of UK fast food users state that they would be likely to order dishes with a choice of spice/heat levels (e. g. mild, medium, spicy, very spicy) in fast food outlets.* << FOR MORE INFO CALL +44 (0) 7771 630 486 OR +44 (0) 1787 478 855 JUL 2015

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TURN UP THE HEAT...

BELL ́S HOT & SPICY FLAVOUR RANGE FOR SAUCES

Discover Bell’s unique and delicious Heat intensity can be flavour creations for sauces like adjusted individually ketchup, mayonnaise or salad- dressing and experience spicy Aromatic tastes inspired by classic moments of indulgence... flavour directions and ethnic flavour Consistent quality and intense trends – from mild and spicy to flavours that can be used as top hot and fiery... notes and for refining your product Bullet about gluten free and other allergen flavours available FOR MORE INFO CALL +44 (0) 7771 630 486 OR +44 (0) 1787 478 855 JUL 2015

PAGE 10 of 12 BELL’́S HOT & SPICY FLAVOUR RANGE FOR SAUCES

SWEET CHILI FLAVOUR A mixture of sweet and spicy – this blend is characterised by sweet notes of and a tiny hint of hot chili.

0496677 Sweet Chili Flavour Dosage: 400g: 100 kg (Ketchup) 600g: 100 kg (Mayonnaise) Declaration: Natural Chili Flavouring with other natural Flavourings, halal conform

CURRY MADRAS FLAVOUR Various herbs, combined with exotic spices and a slightly hot note create an ethnic flair within any sauce product.

0496823 Curry Madras Flavour, ws. Dosage: 200g: 100 kg (Ketchup) 200g: 100 kg (Mayonnaise) Declaration: Natural Flavouring, halal conform

HARISSA FLAVOUR Due to it’s strong piquant flavour, delivered from coriander, ginger and chili, harissa is ideally suited for rounding off any type of sauce.

0496900 Harissa Flavour, os. Dosage: 250g: 100 kg (Ketchup) 150g: 100 kg (Mayonnaise) Declaration: Natural Flavouring, halal conform FOR MORE INFO CALL +44 (0) 7771 630 486 OR +44 (0) 1787 478 855 JUL 2015

PAGE 11 of 12 BELL’́S HOT & SPICY FLAVOUR RANGE FOR SAUCES

LEMON & PEPPER Zesty lemon meets spicy pepper: a pure delight!

5280026 Lemon Flavour Dosage: 10g: 100 kg (Ketchup) 20g: 100 kg (Mayonnaise) Declaration: Natural Lemon Flavouring with other natural Flavourings, halal conform

0490571 Pepper Flavour, os. Dosage: 500g: 100 kg (Ketchup) 800g: 100 kg (Mayonnaise) Declaration: Natural Pepper Flavouring with other natural Flavourings, halal conform

CHILI & LIME FLAVOUR The aromatic touch of slightly hot chili paired with the characteristic fruity and citrus-like notes of lime are an extraordinary taste experience.

0497458 Chili & Lime Flavour Dosage: 300g: 100 kg (Ketchup) 600g: 100 kg (Mayonnaise) Declaration: Natural Flavouring, halal conform FOR MORE INFO CALL +44 (0) 7771 630 486 OR +44 (0) 1787 478 855 JUL 2015

PAGE 12 of 12 BELL’́S HOT & SPICY FLAVOUR RANGE FOR SAUCES

SRIRACHA FLAVOUR This flavour creation spices up every kind of sauce with the ultimate taste of tabasco – hot, spicy and with a hint of paprika.

4500114 Sriracha Flavour Dosage: 200g: 100 kg (Ketchup) 400g: 100 kg (Mayonnaise) Declaration: Natural Chili Flavouring with other natural Flavourings, halal conform

CHILI, TYPE TABASCO FLAVOUR This flavour creation spices up every kind of sauce with the ultimate taste of tabasco – hot, spicy and with a hint of paprika.

0497595 Chili, Type Tabasco Flavour Dosage: 50g: 100 kg (Ketchup) 40g: 100 kg (Mayonnaise) Declaration: Natural Flavouring, halal conform

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