CUSTOMER ENGAGEMENT 2020 CALENDAR HOW TO USE THE CUSTOMER ENGAGEMENT CALENDAR So much more than an ordinary calendar, this handy sales tool is filled with opportunities to establish your store as a destination, inspire your team and grow your business. Plan out promotions and initiatives that inspire and engage your creative community; choose from Days of the Year, holidays, monthly themes, prominent artists’ birthdays and industry events.
MONTHLY SOCIAL MEDIA KITS
Featured Events for 2020:
January 31st, Inspire Your Heart With Art Day February 20th, Love Your Pet Day March, National Craft Month April 9th, National Unicorn Day May, Plein Air Month June, Summer Begins
July, World Watercolor Month August 6th, National Spray Paint Day September 19th, International Talk Like A Pirate Day October 31st, Halloween November 28th, Small Business Saturday December 18th, National Ugly Holiday Sweater Day
Each featured event will be supported by a MacPherson’s Social Media Kit, which includes: • images for Instagram & Facebook • pre-written social media posts • relevant hashtags
Check Art Dog for additional inspiration and expect the kits in your inbox at the beginning of every quarter. Not subscribed to MacPherson’s emails? Sign up today: www.bit.ly/subscribe-mac
TIPS & TRICKS
MAP IT LESS IS TAP INTO INDUSTRY 1 OUT. 2 MORE. 3 RESOURCES. We designed the 2020 layout This calendar is an artsy buffet of Here’s where the MacPherson’s Social Media Kits with your planning needs themes, concepts, holidays and come in handy, and don’t forget to utilize Vendor in mind: space to write and traditions that all have potential. But Voices, a monthly newsletter from Art Dog that smooth paper that is suitable don’t overload your plate! Make sure features demos, product education and other for ink. Don’t forget to include your plan for 2020 is achievable and shareable resources for you and your customers. your own special days that may relevant to your community. Select one Tag us on social media when you use the Social be well received by your unique or two events per month with your team, Media Kits and be eligible for an Art Dog sWag Bag customer-base! and build from there. at the end of the year! (@macphersonsofficial) January 31st, Inspire Your Heart With Art Day
JANUARY National Papercrafting Month • National Hobby Month SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY
DECEMBER FEBRUARY Alfred Steiglitz, S M T W T F S S M T W T F S born Jan. 1, 1864
1 2 3 4 5 6 7 26 27 28 29 30 31 1 Clementine Hunter, 8 9 10 11 12 13 14 2 3 4 5 6 7 8 born Jan. 1887 15 16 17 18 19 20 21 9 10 11 12 13 14 15 22 23 24 25 26 27 28 16 17 18 19 20 21 22 New Year’s 29 30 31 1 2 3 4 23 24 25 26 27 28 29 Day 1 2 3 4
Barbara Hepworth, born Jan. 10, 1903
5 6 7 8 9 10 11
John Singer Sargent, Berthe Morisot, Creativation Trade Creativation Trade Creativation Trade born Jan. 12, 1856 born Jan. 14, 1841 Event – Phoenix, AZ Event – Phoenix, AZ Event – Phoenix, AZ
Get to Know Your Customers Day - Q1 Letter Writing (3rd Thurs. each Week Quarter) 12 13 14 15 16 17 18
Creativation Trade Edouard Manet, Robert Motherwell, Creativeworld Event – Phoenix, AZ born Jan. 23, 1832 born Jan. 24, 1915 Trade Fair Frankfurt, Germany Paul Cezanne, born Jan. 19, 1839
National Martin Luther Handwriting King Jr. Day Day 19 20 21 22 23 24 25
Creativeworld Creativeworld Creativeworld Trade Fair Trade Fair Trade Fair Frankfurt, Germany Frankfurt, Germany Frankfurt, Germany Alice Neel, Ruth Aiko Asawa, born Jan. 28, 1900 born Jan. 27, 1926 Jackson Pollock, Inspire Your born Jan. 28, 1912 Heart With Claes Oldenburg, Art Day 26 27 born Jan. 28, 1929 28 29 30 31
• MacPhersonArt.com • ArtDogBlog.com @rufustiger
February 20th, Love Your Pet Day
FEBRUARY Black History Month SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY
JANUARY MARCH Thomas Cole, S M T W T F S S M T W T F S born Feb. 1, 1801 29 30 31 1 2 3 4 1 2 3 4 5 6 7 5 6 7 8 9 10 11 8 9 10 11 12 13 14 12 13 14 15 16 17 18 15 16 17 18 19 20 21 19 20 21 22 23 24 25 22 23 24 25 26 27 28 26 27 28 29 30 31 1 29 30 31 1 2 3 4 1
Norman Rockwell, Paula Modersohn- born Feb. 3, 1894 Becker, born Feb. 8, 1876
Franz Marc, Groundhog Day born Feb. 8, 1880
Super Bowl Sunday 2 3 4 5 6 7 8
Max Beckmann, Grant Wood, Spring Buyer’s Guide born Feb. 12, 1884 born Feb. 13, 1891 Promotion Begins
Valentine’s Day 9 10 11 12 13 14 15
Ansel Adams, born Feb. 20, 1902
President’s Day
Random Acts of Love Your Kindness Day Pet Day 16 17 18 19 20 21 22
Winslow Homer, Pierre August Renoir, born Feb. 24, 1836 born Feb. 25, 1841
Mardi Gras Leap Day 23 24 25 26 27 28 29
• MacPhersonArt.com • ArtDogBlog.com National Craft Month
National Craft Month • National Crochet Month MARCH Women’s History Month • Youth Art Month • Spring Begins SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY
Michelangelo Piet Mondrian, Buonarroti, born Mar. 7, 1872 born Mar. 6, 1475
National Day of Unplugging
National Employee Appreciation Day 1 2 3 4 5 6 7
David Smith, Elaine de Kooning, born Mar. 9, 1906 born Mar. 12, 1918
Eric Fischl, International born Mar. 9, 1948 Women’s Day
Daylight Saving National Childrens’ Time Begins Craft Day 8 9 10 11 12 13 14
Rosa Bonheur, Hans Hoffman, born Mar. 16, 1822 born Mar. 21, 1880
National St. Patrick’s Day Spring Begins Quilting Day 15 16 17 18 19 20 21
Yayoi Kusama, Juan Gris, born Mar. 22, 1929 born Mar. 23, 1887
National Scribble Day 22 23 24 25 26 27 28
Francisco Goya, FEBRUARY APRIL born Mar. 30, 1746 S M T W T F S S M T W T F S Vincent van Gogh, 26 27 28 29 30 31 1 29 30 31 1 2 3 4 born Mar. 30, 1853 2 3 4 5 6 7 8 5 6 7 8 9 10 11 9 10 11 12 13 14 15 12 13 14 15 16 17 18 National Mom & Pop Business National National Crayon 16 17 18 19 20 21 22 19 20 21 22 23 24 25 Owners’ Day Pencil Day Day 23 24 25 26 27 28 29 26 27 28 29 30 1 2 29 30 31
• MacPhersonArt.com • ArtDogBlog.com April 9th, National Unicorn Day
National Decorating Month • National Woodworking Month APRIL National Kite Month SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY
MARCH MAY William Holman Hunt, Jean Fragonard, S M T W T F S S M T W T F S born Apr. 2, 1827 born Apr. 4, 1732 1 2 3 4 5 6 7 26 27 28 29 30 1 2 Max Ernst, Edward Hicks, 8 9 10 11 12 13 14 3 4 5 6 7 8 9 born Apr. 2, 1891 born Apr. 4, 1780 15 16 17 18 19 20 21 10 11 12 13 14 15 16 22 23 24 25 26 27 28 17 18 19 20 21 22 23 29 30 31 1 2 3 4 24 25 26 27 28 29 30 April Fools Day 31 1 2 3 4 5 6 1 2 3 4
Raphael, Victor Vasarely, Adélaïde Labille- born April 6, 1483 born Apr. 9, 1906 Guiard, born Apr. 11, 1749 John William Waterhouse, born Apr. 6, 1849
Passover Begins National National (April 8-16) Unicorn Day Pet Day 5 6 7 8 9 10 11
Leonardo da Vinci, born Apr. 15, 1452
Thomas Hart Benton, born Apr. 15, 1889 Get to Know Your Customers Day - Q2 (3rd Thurs each Easter World Art Day Quarter) 12 13 14 15 16 17 18
Joan Miro, J.M.W. Turner, Willem de Kooning, born Apr. 20, 1893 born Apr. 23, 1775 born Apr. 24, 1904
Bridget Riley, born Apr. 24, 1931
National Take Your Daughters or Sons Earth Day to Work Day 19 20 21 22 23 24 25
NAMTA Art Materials NAMTA Art Materials NAMTA Art Materials World – Chicago, IL World – Chicago, IL World – Chicago, IL John James Audubon, born Apr. 26, 1785 Eugene Delacroix, born Apr. 26, 1798 World Stationery World Graphic National World Week Design Day Superhero Day Stationery Day Tie Dye Day 26 27 28 29 30
• MacPhersonArt.com • ArtDogBlog.com Plein Air Month
MAY Plein Air Month SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY
APRIL JUNE Back-to-School Plein Air Convention S M T W T F S S M T W T F S Buyer’s Guide Westminster, CO Promo Begins 29 30 31 1 2 3 4 31 1 2 3 4 5 6 5 6 7 8 9 10 11 7 8 9 10 11 12 13 12 13 14 15 16 17 18 14 15 16 17 18 19 20 National 19 20 21 22 23 24 25 21 22 23 24 25 26 27 Scrapbooking 26 27 28 29 30 1 2 28 29 30 1 2 3 4 Day 1 2
Plein Air Convention Plein Air Convention Plein Air Convention Jenny Saville, Westminster, CO Westminster, CO Westminster, CO born May 7, 1970
Keith Haring, Cinco de Mayo born May 4, 1958 National Cartoonists Day Teacher Appreciation National Teacher Week (May 4-8) Day 3 4 5 6 7 8 9
Salvador Dali, Dante Gabriel Rossetti, Georges Braque, Thomas Jasper Johns, born May 11, 1904 born May 12, 1828 born May 13, 1882 Gainsborough, born May 15, 1930 birthday observed Frank Stella, May 14, 1727 born May 12, 1936
Mother’s Day 10 11 12 13 14 15 16
Janet Fish, Albrecht Durer, Mary Cassatt, Franz Kline, born May 18, 1938 born May 21, 1471 born May 22, 1844 born May 23, 1910
Henri Rousseau, born May 21, 1844
17 18 19 20 21 22 23
Georges Rouault, Vanessa Bell, National born May 27, 1871 born May 30, 1879 Scavenger Hunt Day 24
Ellsworth Kelly, born May 31, 1923 National Paper National Memorial Day Airplane Day Creativity Day 31 25 26 27 28 29 30
• MacPhersonArt.com • ArtDogBlog.com June 20th, Summer Begins
JUNE Summer Begins SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY
Diego Velazquez, born June 6, 1599
1 2 3 4 5 6
Paul Gauguin, John Everett Millais, Gustave Courbet, John Constable, Christo, born June 7, 1848 born June 8, 1829 born June 10, 1819 born June 11, 1776 born June 13, 1935
Frank Lloyd Wright, born June 8, 1867
Ballpoint Pen Day 7 8 9 10 11 12 13
Nicholas Poussin, MacPherson’s MacPherson’s MacPherson’s born June 15, 1594 Dealer Workshop Dealer Workshop Dealer Workshop Las Vegas, NV Las Vegas, NV Las Vegas, NV
Jim Dine, M.C. Escher, born June 16, 1935 born June 17, 1898 Nature National Photography Summer Children’s Day Day Begins 14 15 16 17 18 19 20
National Take Your Dog to Father’s Day Work Day 21 22 23 24 25 26 27
Peter Paul Rubens, MAY JULY born June 28, 1577 S M T W T F S S M T W T F S 26 27 28 29 30 1 2 28 29 30 1 2 3 4 3 4 5 6 7 8 9 5 6 7 8 9 10 11 Social Media Day 10 11 12 13 14 15 16 12 13 14 15 16 17 18 National OOTD: 17 18 19 20 21 22 23 19 20 21 22 23 24 25 Outfit of the Day 24 25 26 27 28 29 30 26 27 28 29 30 31 1 28 29 30 31 1 2 3 4 5 6
• MacPhersonArt.com • ArtDogBlog.com World Watercolor Month
World Watercolor Month • Independent Retailer Month JULY National Anti-Boredom Month SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY
JUNE AUGUST Mary Edmonia Lewis, S M T W T F S S M T W T F S born July 4, 1844 31 1 2 3 4 5 6 26 27 28 29 30 31 1 7 8 9 10 11 12 13 2 3 4 5 6 7 8 14 15 16 17 18 19 20 9 10 11 12 13 14 15 21 22 23 24 25 26 27 16 17 18 19 20 21 22 28 29 30 1 2 3 4 23 24 25 26 27 28 29 Independence Day 30 31 1 2 3 4 5 1 2 3 4
Chuck Close, Frida Kahlo, Marc Chagall, Artemisia Gentileschi, David Hockney, Camille Pissarro, James Abbott born July 5, 1940 born July 6, 1907 born July 7, 1887 born July 8, 1593 born July 9, 1937 born July 10, 1830 McNeil Whistler, born July 11, 1834 Käthe Kollwitz, born July 8, 1867
5 6 7 8 9 10 11
Amedeo Modigliani, Gustav Klimt, Rembrandt van Rijn, born July 12, 1884 born July 14, 1862 born July 15, 1606
Andrew Wyeth, born July 12, 1917 Get to Know Your Customers Day - Q3 (3rd Thurs each National Quarter) Tattoo Day 12 13 14 15 16 17 18
Edgar Degas, Edward Hopper, Thomas Eakins, born July 19, 1834 born July 22, 1882 born July 25, 1844
Alexander Calder, born July 22, 1898
19 20 21 22 23 24 25
Judith Leyster, Jenny Holzer, Henry Moore, Jean Dubuffet, born July 28, 1609 born July 29, 1950 born July 30, 1898 born July 31, 1901
Marcel Duchamp, born July 28, 1887
Parent’s Day 26 27 28 29 30 31
• MacPhersonArt.com • ArtDogBlog.com August 6th, National Spray Paint Day
AUGUST National Back-to-School Month SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY
JULY SEPTEMBER
S M T W T F S S M T W T F S 28 29 30 1 2 3 4 30 31 1 2 3 4 5 5 6 7 8 9 10 11 6 7 8 9 10 11 12 12 13 14 15 16 17 18 13 14 15 16 17 18 19 19 20 21 22 23 24 25 20 21 22 23 24 25 26 26 27 28 29 30 31 1 27 28 29 30 1 2 3 1
Arthur Dove, Tom Thomson, Andy Warhol, Emil Nolde, born Aug. 2, 1880 born Aug. 5, 1877 born Aug. 6, 1928 born Aug. 7, 1867
National Coloring National Spray Book Day Friendship Day Paint Day 2 3 4 5 6 7 8
Leonard Baskin, born Aug. 15, 1922
International Left World Calligraphy Hander’s Day Day 9 10 11 12 13 14 15
Larry Rivers, Aubrey Beardsley, born Aug. 17, 1923 born Aug. 21, 1872
16 17 18 19 20 21 22
Man Ray, Edward Burne-Jones, Jean-Auguste- born Aug. 27, 1890 born Aug. 28, 1833 Dominique Ingres, born Aug. 29, 1780 23 24
Jacques Louis David, born Aug. 30, 1748 30 31 25 26 27 28 29
• MacPhersonArt.com • ArtDogBlog.com September 19th, International Talk Like A Pirate Day
SEPTEMBER Fall Begins SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY
AUGUST OCTOBER Romare Bearden, S M T W T F S S M T W T F S born Sept. 2, 1911 26 27 28 29 30 31 1 27 28 29 30 1 2 3 2 3 4 5 6 7 8 4 5 6 7 8 9 10 9 10 11 12 13 14 15 11 12 13 14 15 16 17 16 17 18 19 20 21 22 18 19 20 21 22 23 24 23 24 25 26 27 28 29 25 26 27 28 29 30 31 World Letter Writing Day 30 31 1 2 3 4 5 1 2 3 4 5
Grandma Moses, Holiday Buyer’s Guide Ben Shahn, born Sept. 7, 1860 Promo Begins born Sept. 12, 1898
Jacob Lawrence, born Sept. 7, 1917
Labor Day 6 7 8 9 10 11 12
Robert Indiana, Jean Hans Arp, born Sept. 13, 1928 born Sept. 16, 1886
National Arts in Education Week International Grandparent’s Rosh Hashanah Talk Like A Day (Sept. 18-20) Pirate Day 13 14 15 16 17 18 19
Louise Nevelson, Mark Rothko, Theodore Gericault, born Sept. 23, 1899 born Sept. 25, 1903 born Sept. 26, 1791
National Comic Save Your Fall Begins Book Day Photos Day 20 21 22 23 24 25 26
Caravaggio, born Sept. 29, 1571
Yom Kippur (Sept. 27-28) 27 28 29 30
• MacPhersonArt.com • ArtDogBlog.com October 31st, Halloween
OCTOBER National Arts & Humanities Month SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY
SEPTEMBER NOVEMBER
S M T W T F S S M T W T F S 30 31 1 2 3 4 5 1 2 3 4 5 6 7 6 7 8 9 10 11 12 8 9 10 11 12 13 14 13 14 15 16 17 18 19 15 16 17 18 19 20 21 20 21 22 23 24 25 26 22 23 24 25 26 27 28 World 27 28 29 30 1 2 3 29 30 1 2 3 4 5 Cardmaking Day 1 2 3
Jean Francois Millet, Faith Ringgold, Antoine Watteau, born Oct. 4, 1814 born Oct. 8, 1930 born Oct. 10, 1684
Frederic Remington, Alberto Giacometti, born Oct. 4, 1861 born Oct. 10, 1901
4 5 6 7 8 9 10
Indigenous People’s Day
Columbus Day Get to Know Your Customers Day - Q4 Thanksgiving (3rd Thurs each (Canada) Quarter) 11 12 13 14 15 16 17
Robert Rauschenberg, born Oct. 22, 1925
National Color Day 18 19 20 21 22 23 24
Pablo Picasso, Lenore “Lee” Krasner, Bob Ross, Jan Vermeer, born Oct. 25, 1881 born Oct. 27, 1908 born Oct. 29, 1942 birthday observed Oct. 31, 1632 Roy Lichtenstein, born Oct. 27, 1923
International Artists Day Halloween 25 26 27 28 29 30 31
• MacPhersonArt.com • ArtDogBlog.com November 28th, Small Business Saturday NOVEMBER SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY
Jean Baptiste Chardin, born Nov. 2, 1699
Daylight Saving Fountain Pen Time Ends Election Day Day 1 2 3 4 5 6 7
William Hogarth, Paul Signac, Auguste Rodin, Winter Back-to-School Claude Monet, born Nov. 10, 1697 born Nov. 11, 1863 born Nov. 12, 1840 Buyer’s Guide born Nov. 14, 1840 Promo Begins
8 9 10 11 12 13 14
Georgia O’Keeffe, Ana Mendieta, Rene Magritte, born Nov. 15, 1887 born Nov. 18, 1948 born Nov. 21, 1898
Wayne Thiebaud, born Nov. 15, 1920
America Recycles Day 15 16 17 18 19 20 21
Henri de Toulouse- George Segal, William Blake, Lautrec, born Nov. 26, 1924 born Nov. 28, 1757 born Nov. 24, 1864 Kara Elizabeth Walker, born Nov. 26, 1969
Small Business Thanksgiving Black Friday Saturday 22 23 24 25 26 27 28
OCTOBER DECEMBER
S M T W T F S S M T W T F S 27 28 29 30 1 2 3 29 30 1 2 3 4 5 4 5 6 7 8 9 10 6 7 8 9 10 11 12 11 12 13 14 15 16 17 13 14 15 16 17 18 19 18 19 20 21 22 23 24 20 21 22 23 24 25 26 29 30 25 26 27 28 29 30 31 27 28 29 30 31 1 2
• MacPhersonArt.com • ArtDogBlog.com December 18th, National Ugly Sweater Day
DECEMBER Winter Begins SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY
NOVEMBER JANUARY Georges Seurat, Wassily Kandinsky, S M T W T F S S M T W T F S born Dec. 2, 1859 born Dec. 4, 1866 1 2 3 4 5 6 7 27 28 29 30 31 1 2 8 9 10 11 12 13 14 3 4 5 6 7 8 9 15 16 17 18 19 20 21 10 11 12 13 14 15 16 22 23 24 25 26 27 28 17 18 19 20 21 22 23 29 30 1 2 3 4 5 24 25 26 27 28 29 30 National Day of Giving 31 1 2 3 4 5 6 1 2 3 4 5
Stuart Davis, Diego Rivera, Edvard Munch, born Dec. 7, 1894 born Dec. 8, 1886 born Dec. 12, 1863
Helen Frankenthaler, born Dec. 12, 1928
Hanukkah Begins (Dec. 10-18) 6 7 8 9 10 11 12
Paul Klee, born Dec. 18, 1879
National Re-Gifting National Ugly Day (Mudd Day) Sweater Day 13 14 15 16 17 18 19
Jean Michel Basquiat, Joseph Cornell, Louise Bourgeois, born Dec. 22, 1960 born Dec. 24, 1903 born Dec. 25, 1911
Kwanzaa
Boxing Day Winter Begins Christmas (Canada) 20 21 22 23 24 25 26
Henri Matisse, born Dec. 31, 1869
New Year’s Eve 27 28 29 30 31
• MacPhersonArt.com • ArtDogBlog.com