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Customer Engagement CUSTOMER ENGAGEMENT 2020 CALENDAR HOW TO USE THE CUSTOMER ENGAGEMENT CALENDAR So much more than an ordinary calendar, this handy sales tool is filled with opportunities to establish your store as a destination, inspire your team and grow your business. Plan out promotions and initiatives that inspire and engage your creative community; choose from Days of the Year, holidays, monthly themes, prominent artists’ birthdays and industry events. MONTHLY SOCIAL MEDIA KITS Featured Events for 2020: January 31st, Inspire Your Heart With Art Day February 20th, Love Your Pet Day March, National Craft Month April 9th, National Unicorn Day May, Plein Air Month June, Summer Begins July, World Watercolor Month August 6th, National Spray Paint Day September 19th, International Talk Like A Pirate Day October 31st, Halloween November 28th, Small Business Saturday December 18th, National Ugly Holiday Sweater Day Each featured event will be supported by a MacPherson’s Social Media Kit, which includes: • images for Instagram & Facebook • pre-written social media posts • relevant hashtags Check Art Dog for additional inspiration and expect the kits in your inbox at the beginning of every quarter. Not subscribed to MacPherson’s emails? Sign up today: www.bit.ly/subscribe-mac TIPS & TRICKS MAP IT LESS IS TAP INTO INDUSTRY 1 OUT. 2 MORE. 3 RESOURCES. We designed the 2020 layout This calendar is an artsy buffet of Here’s where the MacPherson’s Social Media Kits with your planning needs themes, concepts, holidays and come in handy, and don’t forget to utilize Vendor in mind: space to write and traditions that all have potential. But Voices, a monthly newsletter from Art Dog that smooth paper that is suitable don’t overload your plate! Make sure features demos, product education and other for ink. Don’t forget to include your plan for 2020 is achievable and shareable resources for you and your customers. your own special days that may relevant to your community. Select one Tag us on social media when you use the Social be well received by your unique or two events per month with your team, Media Kits and be eligible for an Art Dog sWag Bag customer-base! and build from there. at the end of the year! (@macphersonsofficial) January 31st, Inspire Your Heart With Art Day JANUARY National Papercrafting Month • National Hobby Month SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY DECEMBER FEBRUARY Alfred Steiglitz, S M T W T F S S M T W T F S born Jan. 1, 1864 1 2 3 4 5 6 7 26 27 28 29 30 31 1 Clementine Hunter, 8 9 10 11 12 13 14 2 3 4 5 6 7 8 born Jan. 1887 15 16 17 18 19 20 21 9 10 11 12 13 14 15 22 23 24 25 26 27 28 16 17 18 19 20 21 22 New Year’s 29 30 31 1 2 3 4 23 24 25 26 27 28 29 Day 1 2 3 4 Barbara Hepworth, born Jan. 10, 1903 5 6 7 8 9 10 11 John Singer Sargent, Berthe Morisot, Creativation Trade Creativation Trade Creativation Trade born Jan. 12, 1856 born Jan. 14, 1841 Event – Phoenix, AZ Event – Phoenix, AZ Event – Phoenix, AZ Get to Know Your Customers Day - Q1 Letter Writing (3rd Thurs. each Week Quarter) 12 13 14 15 16 17 18 Creativation Trade Edouard Manet, Robert Motherwell, Creativeworld Event – Phoenix, AZ born Jan. 23, 1832 born Jan. 24, 1915 Trade Fair Frankfurt, Germany Paul Cezanne, born Jan. 19, 1839 National Martin Luther Handwriting King Jr. Day Day 19 20 21 22 23 24 25 Creativeworld Creativeworld Creativeworld Trade Fair Trade Fair Trade Fair Frankfurt, Germany Frankfurt, Germany Frankfurt, Germany Alice Neel, Ruth Aiko Asawa, born Jan. 28, 1900 born Jan. 27, 1926 Jackson Pollock, Inspire Your born Jan. 28, 1912 Heart With Claes Oldenburg, Art Day 26 27 born Jan. 28, 1929 28 29 30 31 • MacPhersonArt.com • ArtDogBlog.com @rufustiger February 20th, Love Your Pet Day FEBRUARY Black History Month SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY JANUARY MARCH Thomas Cole, S M T W T F S S M T W T F S born Feb. 1, 1801 29 30 31 1 2 3 4 1 2 3 4 5 6 7 5 6 7 8 9 10 11 8 9 10 11 12 13 14 12 13 14 15 16 17 18 15 16 17 18 19 20 21 19 20 21 22 23 24 25 22 23 24 25 26 27 28 26 27 28 29 30 31 1 29 30 31 1 2 3 4 1 Norman Rockwell, Paula Modersohn- born Feb. 3, 1894 Becker, born Feb. 8, 1876 Franz Marc, Groundhog Day born Feb. 8, 1880 Super Bowl Sunday 2 3 4 5 6 7 8 Max Beckmann, Grant Wood, Spring Buyer’s Guide born Feb. 12, 1884 born Feb. 13, 1891 Promotion Begins Valentine’s Day 9 10 11 12 13 14 15 Ansel Adams, born Feb. 20, 1902 President’s Day Random Acts of Love Your Kindness Day Pet Day 16 17 18 19 20 21 22 Winslow Homer, Pierre August Renoir, born Feb. 24, 1836 born Feb. 25, 1841 Mardi Gras Leap Day 23 24 25 26 27 28 29 • MacPhersonArt.com • ArtDogBlog.com National Craft Month National Craft Month • National Crochet Month MARCH Women’s History Month • Youth Art Month • Spring Begins SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY Michelangelo Piet Mondrian, Buonarroti, born Mar. 7, 1872 born Mar. 6, 1475 National Day of Unplugging National Employee Appreciation Day 1 2 3 4 5 6 7 David Smith, Elaine de Kooning, born Mar. 9, 1906 born Mar. 12, 1918 Eric Fischl, International born Mar. 9, 1948 Women’s Day Daylight Saving National Childrens’ Time Begins Craft Day 8 9 10 11 12 13 14 Rosa Bonheur, Hans Hoffman, born Mar. 16, 1822 born Mar. 21, 1880 National St. Patrick’s Day Spring Begins Quilting Day 15 16 17 18 19 20 21 Yayoi Kusama, Juan Gris, born Mar. 22, 1929 born Mar. 23, 1887 National Scribble Day 22 23 24 25 26 27 28 Francisco Goya, FEBRUARY APRIL born Mar. 30, 1746 S M T W T F S S M T W T F S Vincent van Gogh, 26 27 28 29 30 31 1 29 30 31 1 2 3 4 born Mar. 30, 1853 2 3 4 5 6 7 8 5 6 7 8 9 10 11 9 10 11 12 13 14 15 12 13 14 15 16 17 18 National Mom & Pop Business National National Crayon 16 17 18 19 20 21 22 19 20 21 22 23 24 25 Owners’ Day Pencil Day Day 23 24 25 26 27 28 29 26 27 28 29 30 1 2 29 30 31 • MacPhersonArt.com • ArtDogBlog.com April 9th, National Unicorn Day National Decorating Month • National Woodworking Month APRIL National Kite Month SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY MARCH MAY William Holman Hunt, Jean Fragonard, S M T W T F S S M T W T F S born Apr. 2, 1827 born Apr. 4, 1732 1 2 3 4 5 6 7 26 27 28 29 30 1 2 Max Ernst, Edward Hicks, 8 9 10 11 12 13 14 3 4 5 6 7 8 9 born Apr. 2, 1891 born Apr. 4, 1780 15 16 17 18 19 20 21 10 11 12 13 14 15 16 22 23 24 25 26 27 28 17 18 19 20 21 22 23 29 30 31 1 2 3 4 24 25 26 27 28 29 30 April Fools Day 31 1 2 3 4 5 6 1 2 3 4 Raphael, Victor Vasarely, Adélaïde Labille- born April 6, 1483 born Apr. 9, 1906 Guiard, born Apr. 11, 1749 John William Waterhouse, born Apr. 6, 1849 Passover Begins National National (April 8-16) Unicorn Day Pet Day 5 6 7 8 9 10 11 Leonardo da Vinci, born Apr. 15, 1452 Thomas Hart Benton, born Apr. 15, 1889 Get to Know Your Customers Day - Q2 (3rd Thurs each Easter World Art Day Quarter) 12 13 14 15 16 17 18 Joan Miro, J.M.W. Turner, Willem de Kooning, born Apr. 20, 1893 born Apr. 23, 1775 born Apr. 24, 1904 Bridget Riley, born Apr. 24, 1931 National Take Your Daughters or Sons Earth Day to Work Day 19 20 21 22 23 24 25 NAMTA Art Materials NAMTA Art Materials NAMTA Art Materials World – Chicago, IL World – Chicago, IL World – Chicago, IL John James Audubon, born Apr. 26, 1785 Eugene Delacroix, born Apr. 26, 1798 World Stationery World Graphic National World Week Design Day Superhero Day Stationery Day Tie Dye Day 26 27 28 29 30 • MacPhersonArt.com • ArtDogBlog.com Plein Air Month MAY Plein Air Month SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY APRIL JUNE Back-to-School Plein Air Convention S M T W T F S S M T W T F S Buyer’s Guide Westminster, CO Promo Begins 29 30 31 1 2 3 4 31 1 2 3 4 5 6 5 6 7 8 9 10 11 7 8 9 10 11 12 13 12 13 14 15 16 17 18 14 15 16 17 18 19 20 National 19 20 21 22 23 24 25 21 22 23 24 25 26 27 Scrapbooking 26 27 28 29 30 1 2 28 29 30 1 2 3 4 Day 1 2 Plein Air Convention Plein Air Convention Plein Air Convention Jenny Saville, Westminster, CO Westminster, CO Westminster, CO born May 7, 1970 Keith Haring, Cinco de Mayo born May 4, 1958 National Cartoonists Day Teacher Appreciation National Teacher Week (May 4-8) Day 3 4 5 6 7 8 9 Salvador Dali, Dante Gabriel Rossetti, Georges Braque, Thomas Jasper Johns, born May 11, 1904 born May 12, 1828 born May 13, 1882 Gainsborough, born May 15, 1930 birthday observed Frank Stella, May 14, 1727 born May 12, 1936 Mother’s Day 10 11 12 13 14 15 16 Janet Fish, Albrecht Durer, Mary Cassatt, Franz Kline, born May 18, 1938 born May 21, 1471 born May 22, 1844 born May 23, 1910 Henri Rousseau, born May 21, 1844 17 18 19 20 21 22 23 Georges Rouault, Vanessa Bell, National born May 27, 1871 born May 30, 1879 Scavenger Hunt Day 24 Ellsworth Kelly, born May 31, 1923 National Paper National Memorial Day Airplane Day Creativity Day 31 25 26 27 28 29 30 • MacPhersonArt.com • ArtDogBlog.com June 20th, Summer Begins JUNE Summer Begins SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY Diego Velazquez, born June 6, 1599 1 2 3 4 5 6 Paul Gauguin, John Everett Millais, Gustave Courbet, John Constable, Christo, born June 7, 1848 born June 8, 1829 born June 10, 1819 born June 11, 1776 born June 13, 1935 Frank Lloyd Wright, born June 8, 1867 Ballpoint Pen Day 7 8 9 10 11 12 13 Nicholas Poussin, MacPherson’s MacPherson’s MacPherson’s born June 15, 1594 Dealer Workshop Dealer Workshop Dealer Workshop Las Vegas, NV Las Vegas, NV Las Vegas, NV Jim Dine, M.C.
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