RAK Airways Announces Close to 50% Passenger Increase in 2012

RAK Airways announces close to 50% passenger increase in 2012

By Melissa Silva on January, 8 2013 | Airlines & Airports

RAK Airways experienced an impressive 2012, with a series of newsworthy stories that made a substantial impact on passenger numbers for the airline.

“Looking back on 2012, it has been a year of significant development for RAK Airways,” said Chief Executive Officer of RAK Airways John Brayford. In June, the airline introduced RAK Premier, a business class cabin offered at an affordable fare. In October, RAK launched its Abu Dhabi route and made history by being the first UAE National Carrier to operate a domestic flight, which was immediately followed by its ground-breaking codeshare with fellow UAE carrier Etihad Airways. “Altogether in 2012, we have carried in excess of 300,000 passengers across our network, a 47% increase from 2011,” said Brayford.

In identifying the factors that contributed to the success of the airline, Brayford said there are many, including a quality product and an affordable fare, but said that the most important feature of the brand is that RAK offers a high standard of personal service to all of its customers. “Our business class, RAK Premier, has received a very warm response from our customers where we offer personal service tied to a quality, premium product at a very competitive price,” said Brayford.

The airline continues to play an increasingly important role in the development and growth of Ras Al Khaimah.

“We ﬂy the ﬂag carrier of Ras Al Khaimah proudly around the region and we make it easy for people to access the Emirate for business or for leisure,” said Brayford. “We act as a shop window demonstrating the quality of the leisure facilities that are developing quickly in the Emirate, the ease of setting up and doing business here and the close proximity to the major centers of Dubai and Abu Dhabi.”